Tag: crowdfunding

  • The Intriguing Psychology Behind the Business Model of Banks

    Nowadays we all have a bank account. This might sound a bit awkward but there are people out there who don’t have one. Try to remember how long did it took to open a bank account? Probably a couple of hours or weeks in some cases.

    Do we know what happens with our money? Nobody knows. Because once you deposit, it’s not yours anymore it becomes the bank’s money. Banks just aggregates all that capital and invests or loans it out. Your account balance is just a number in the bank’s ledger. Whenever you make a transaction, banks instruct the ledger to move to the second person.

    Before I go into detail, let us first look at the brief history of the banking system:

    The dawn of the banking system
    Business model of Banks
    How do Banks earn Revenue?
    How do Banks generate revenue now?
    Current scenario of Banks
    FAQ

    The dawn of the banking system

    Banking may appear complex now, yet it was created to make life easier. Italy was the epicenter of European trade in the 11th century. Merchants from across the continent intended to trade their goods, but there was one concern: there were too many currencies in circulation.

    Merchants in Pisa had to cope with seven distinct types of coins and often exchange their money. The word bank comes from the Italian word “banco,” which means “bench.” This exchange transaction often was conducted outside on benches.

    People were concerned about the perils of going with counterfeit money and the difficulty of getting alone. It was time for a change: home brokers began extending loans to entrepreneurs, and Genovese shoes pioneered cashless transactions. Bank networks were strewn across Europe, extending credit to the church and European rulers.

    Business model of Banks

    When it comes to building a value proposition, banks face a unique challenge since they must encourage clients to trust them with their money while also making them feel like they are getting the best value for their money. Once consumers have invested with a bank, the bank must endeavor to retain them and persuade them to purchase more products.

    Their business model is customer-centric meaning being consistently striven for and develop an excellent reputation for transparency, trust, integrity, and being responsive to customer needs. They offer financial products and advice that is aligned with your financial goals. Their emphasis on corporate governance and CSR initiatives is something to look forward to as their entire business model is based on the services they offer.


    What changes we might see in Banking after the pandemic?
    As Technology and innovation has transformed every industry lets take a look at how will it transform the banking industry post pandemic.


    How do Banks earn Revenue?

    Interest from loans:

    Let’s imagine ten people each put $100 million into a bank. The Reserve Bank of India (RBI) has now imposed two restrictions, namely, SLR and CRR. In essence, the CRR (cash reserve ratio) is a modest percentage (4%) of the entire deposit under RBI’s jurisdiction. The statutory liquidity ratio (SLR) is the proportion (19.5%) of the amount deposited that you keep or invest in liquid assets such as cash, gold, or government securities, among other things.

    The RBI imposes certain restrictions to protect your funds. The remaining 76.5 percent of the entire sum is offered to you as loans. In summary, banks make loans at a rate of 12 percent interest from the 76.5 percent, and those who deposit $100 million will receive a 4 percent return, leaving the bank with an 8 percent profit. This circulation of money is also known as a fractional reserve requirement.

    Interchange fees:

    When you pay for things, let’s take an example of a supermarket like D-mart with a debit or credit card, D-mart receives the money first. A tiny percentage of the proceeds is subsequently distributed to merchant banks, from which D-mart purchased their card swipe machine. The merchant banks keep a portion of the money and then transfer the balance to your account. These are known as interchange fees.

    Service fees:

    It is the fees imposed by banks for services such as locker (for holding gold), NEFT/RTGS, debit/credit card, internet banking, and Demat account.

    Charging fees:

    Low bank balances, lost debit/credit cards reissued, cheque bounces, overdrafts, and transaction fees (if you withdraw 4 or 5 times a month from an ATM) all result in banks charging fees.

    Insurance & Mutual funds:

    Typically, banks sell insurance plans on behalf of firms, such as life insurance, health insurance, and automobile insurance, for a commission. They also distribute mutual funds and are compensated by fund houses.

    Trading in the financial market:

    Most banks, particularly investment banks, are listed on the stock exchange, which provides them with an additional source of revenue. They also profit from foreign currency exchange, which means they buy a currency when the rate falls and sell it when the rate rises. They invest in the bond and commodity markets and profit from them as well.

    Investment advice:

    Investment banks charge high fees for the advice they give to corporations or public institutions when it comes to issuing bonds or shares.

    How do Banks generate revenue now?

    Banks are involved in risk management. People deposit their money in banks and get a nominal interest. This money is taken by the bank and lent out at substantially higher interest rates. It is a calculated risk as some people might default on repayment. This process is critical to our economy because it offers resources for people to purchase items like houses and for businesses to expand and grow. As a result, banks take money that savers aren’t using and turn it into money that society can use.

    The main issue with banks today is that many of them have abandoned their original position as long-term financial product suppliers in favor of short-term rewards that come with far larger risks.

    During the financial boom, most big banks created complex financial structures and conducted their trading to make quick money and reward their executives and traders millions in bonuses.


    Everything You Need to About Black Money in Startup World
    Let’s understand the black money scenario in Startup World. How whitewashing of black money is done, its impact and analysis.


    Current scenario of Banks

    Other forms of funding are rapidly gaining traction today. They are:

    New investment banks

    New investment banks charge a yearly fee and do not receive commissions on sales, giving them an incentive to operate in their clients’ best interests.

    Credit union systems

    To avoid credit sharks, credit unions were founded in the nineteenth century as cooperative efforts. In short, they prioritize shared value over profitability. The mission is to assist members in establishing small enterprises, expanding farms, and building family homes while also investing in the community. Their members are in charge, and the board of directors is democratically elected.

    Worldwide Credit unions range in size from a few hundred members to multibillion-dollar corporations with tens of thousands of members. Credit unions’ emphasis on member benefits influences the level of risk they are willing to take, which explains why, despite their difficulties, credit unions fared better than traditional banks during the recent financial crisis.

    Crowdfunding

    Not to mention the recent boom of crowdfunding. Aside from making fantastic video games feasible, platforms evolved that allow people to obtain loans from large groups of smaller investors without having to go into a bank. But it also works in the business world.

    On Kickstarter or Indiegogo, a lot of innovative technology startups emerged. The funding individual gains the joy of being a part of something bigger, and they may invest tonight as they believe in while spreading the risk so evenly that the damage is minimal if the project fails.

    Microcredits

    Last but not least, there are microcredits. In developing countries, many extremely small loans that help people transcend poverty were met with skepticism. People who previously couldn’t receive the funds they needed to establish a business because they weren’t thought to be worth the time. Microcredit lending has grown into a multibillion-dollar industry.

    Final Thoughts

    While banking may not be your cup of tea, the role of banks in providing funds to individuals and businesses is critical to our society and must be carried out.

    That’s all for today, folks.

    FAQ

    What is the main business model of a commercial bank?

    Commercial banks make money by providing and earning interest from loans such as auto loans, business loans, and personal loans.

    How do banks make their money?

    Banks make money from service charges and they also earn money from interest they earn by lending out money to other clients.

    What is the largest source of revenue for banks?

    One of the largest sources of revenue for banks is interest received from customers who take loans.

  • List of 11 Best Crowdfunding Platforms for Startups

    Crowdfunding is all about creating a community around your project. A community that funds the project and also helps in spreading the word about your project. It’s all about asking for small amounts of money from many people instead of finding that one or two people to cut you a large cheque.

    The process of crowdfunding works on the accessibility of vast network of people which is easily available on the platform of the internet. There are many crowdfunding websites that can bring investors and entrepreneurs together and can help them raise or increase their funds that goes beyond the traditional circle of owners, relatives and venture capitalists.

    Crowdfunding provides an opportunity to anyone with an idea to pitch it in front of waiting investors. Investors can select anyone from hundreds of projects and invest amounts that are little and large, as per their wish. Crowdfunding sites then generate revenue from a percentage of the funds raised and help innovators launch their ideas, help them in bringing a change and provide incentive to operate.

    Nonprofit organisations use crowdfunding platforms to gather donations. They often refer to crowdfunding as “online donations or fundraising,” “social media fundraising” or “peer-to-peer fundraising”.


    How crowdfunding works in India to raise funding for startup
    The concept of crowdfunding has just started to gain momentum in India.‘Funding’ is the first problem new people, entering the world of business forfirst time, find it difficult. Startups have to turn to institutions and angelinvestors because there is lack of funds for bootstrapping or lack of h…


    Here are 11 crowdfunding sites in India for startups  that are shaping the way ideas and startups grow:

    Kickstarter

    Kickstarter Logo | Crowdfunding Platforms for Startups

    Kickstarter is one of the most well-known name in crowdfunding and arguable the most active platform as well. It has raised over $2 billion since its launch in 2009. Kickstarter backs creative projects like film, music, games, technology, books, research, etc. Since our launch, on April 28, 2009, 17 million people have backed a project, $4.5 billion has been pledged, and 168,500 projects have been successfully funded.

    The platform doesn’t accept humanitarian projects or charity or other personal use projects. Kickstarter charges a fee of 5% for every successfully funded campaign. The purpose of Kickstarter is to bring creative projects to life by focusing on the creativity and merchandising. But if you are not able to reach the target in the allotted time, you will not be assessed any receivables or fees in any payment.

    Campaign type Reward
    Industry focus Creative arts
    Funds you can keep All or nothing
    Funding fees 5% of successful campaigns
    Payment fees (US) 3% + $0.20 per pledge $10 and over; 5% + $0.05 per pledge under $10
    Startup locations allowed US, UK, Canada, Australia, New Zealand, and the Netherlands

    Milaap

    Milaap | Crowdfunding Platforms for Startups

    Milaap is one of the most popular crowdfunding platform among Indians. Most of the people achieve their donation target on this platform. Although, maximum number of campaigns are for raising funding for health causes but many student entrepreneurs have successfully raised money to fund their startup ideas. The platform has raised over INR 330 Crore to support more than 100,000 people across the country.

    Campaign type Reward, Donation
    Industry focus Health and Startups
    Funds you can keep All
    Funding fees 5% of total funding


    Also Read: 4 Practical Tips to Attract Investors- How to get Investors


    GoFundMe

    GoFundMe Logo | Crowdfunding sites in india for startups
    GoFundMe Logo | Crowdfunding Platforms for Startups

    GoFundMe is a donation crowdfunding site where people have raised an amount of more than $5 billion. The platform is entirely backed by donations and does not charge success fees. Since there is a huge audience over this platform, getting your startup funding campaign noticed is quite difficult. And projects also typically have lower dollar amounts. But the businesses which are important to their communities are often able to raise funds successfully.

    GoFundMe does not charge any fees for the funds you raise and the money doesn’t have to be paid back. You are only responsible for the fees charged by the payment processor which is around 2.9% only.

    Campaign type Reward, Donation
    Industry focus People and Causes
    Funds you can keep Whatever you raise
    Funding fees 0% for personal campaigns in the US; 5% for charities and countries outside the US
    Payment fees (US) 2.9% + $0.30 per transaction
    Startup locations allowed 19 countries

    Indiegogo

    Indiegogo Logo | Crowdfunding Platforms for Startups in India
    Indiegogo Logo | Crowdfunding Platforms for Startups in India

    Indiegogo was the first major crowdfunding platform that has raised over $1 billion since its release in 2007. The platform funded over 1,75,000 campaigns with contributions from 2.5 million across the globe in 2015. It is a crowdfunding site and also a marketplace platform. The campaigners can raise funds and continue raising funds pertaining to their idea as the site offers a “flexible funding” option.

    The campaigners can also sell their products directly to the Indiegogo network of consumers. The platform focuses on product innovation and bringing innovative ideas to life. Indiegogo also has no prohibition against cause-related humanitarian projects. The site continues to serve as a Launchpad for entrepreneurial ideas.

    Campaign type Reward, equity
    Industry focus Tech and innovation
    Funds you can keep All or nothing; whatever you raise
    Funding fees 5%
    Payment fees (US) 3% + $0.30 per transaction; $25 transfer fee
    Startup locations allowed Worldwide


    Also Read: How to Raise Fund for Startup in India


    Ketto

    Ketto Logo | Crowdfunding Platforms for Startups

    Ketto is a crowdfunding platform that allows people and non-governmental organizations to raise money for their creative, social and personal causes. From 2012 to 2019, 500 crore was raised on the platform for over 1.5 Lakh campaigns and 25 Lakhs donors. The platform includes and features campaigns for health care, startups, education, personal campaigns, sports, children and women empowerment, animal welfare and alike causes.

    Ketto also provides a section on its website called “Urgently Fund Required” and campaigns that can provide “Tax Benefit” to donors. The Kerala flood project called “Two Wheels of Hope” was a successfully funded campaign that was featured on Ketto and it provided cycles for schoolgirls, among other campaigns. The purpose of the platform is to being social change, raise awareness and of course raise funds.

    Campaign type Reward
    Industry focus Creative, Entrepreneurial, NGOs, Personal Causes, Education
    Funds you can keep Whatever you raise
    Funding fees Not Available
    Payment fees 10.62% for NGOs or 9.44% for individuals
    Startup locations allowed India


    Also Read: Funded Indian Startups with Investors (2020)


    CircleUp

    CircleUp Logo | Crowdfunding Platforms for Startups

    CircleUp is an equity-based crowdfunding company that is designed to help emerging brands and startups raise capital and grow their business. CircleUp, since its release in 2011, has helped 211 entrepreneurs raise $305 million, its average investment being $100,000. The site has a good reputation for elaborate due diligence on the companies it accepts.

    Most of its investors have a deep experience in the field of retail and consumer brands and are willing to provide strategic guidance and support during the process. And hence, CircleUp is best for CPG focused businesses. It offers a line of credit up to $3 million with APRs ranging from 14-25% including all feels. This is still lower than most other online lending options. The fees that you will pay for equity crowdfunding will depend upon your business and will be determined by CircleUp at the time you apply.

    Raise money with CircleUp and you can connect with experienced, knowledgeable investors in your industry, who can potentially help you grow your company faster and provide one-on-one guidance. You also get access to CircleUp’s network of operational partners, like Johnson & Johnson and eBay, who can share business expertise and potentially help with product development and manufacturing.

    Campaign type Equity, Credit
    Industry focus Early-stage Consumer Brands
    Funds you can keep All or nothing
    Funding fees Not available
    Payment fees (US) Not available
    Startup locations allowed Worldwide


    Also Read: Top Funded Startups India 2019


    Patreon

    Patreon Logo | Crowdfunding Platforms for Startups

    Patreon is a crowdfunding membership platform that provides creators business tools to run a subscription content service and has raised more than $350 million. The artists build relationships and provide exclusive experiences to their subscribers called “patrons”. It offers fundraising on an ongoing basis. The majority of the businesses on Patreon produces some form of entertainment.

    Patreon is best for people indulged in creative businesses like creative projects like video and photography, music, writing, comics, podcasts, games, animation, vlogging, artists and other entertainment where content is produced on a regular basis. Patreon charges a fee of 5% for any payment made to the creator through its platform and typically around 3% transfer fee when you withdraw funds. The startups can use this platform to provide the access to their particular content & services.

    Campaign type Reward, subscription/donation
    Industry focus Artists and Creators
    Funds you can keep Whatever you raise
    Funding fees 5% of successfully processed payments
    Payment fees (US) Varies, but 5% on average
    Startup locations allowed Worldwide

    Wishberry

    Wishberry Logo | Crowdfunding Platforms for Startups

    Wishberry is India’s largest crowdfunding platform that was launched in 2012 and has a 70% success rate for creative projects. The platform is strictly for creative projects including ideas and startups related to arts & design, film & other video, music, dance, theatre, publishing, comics, photography and also support the creative startups.

    Wishberry does not accept any product-based projects right now such as hardware products, IoT products, non tech products like fashion etc. Its purpose is to bring creative and innovative idea to life and build a community of donors for creative ideas, consulting and marketing services as well. Wishberry is a reward-based platform from the projects that they fund. They also provide personal consultation, social media management, PR & publicity, email marketing, global payments.

    Campaign type Reward
    Industry focus Creative projects
    Funds you can keep All
    Funding fees Rs. 3499 for less than 2 lakhs, Rs. 9999 for more than 2 lakhs, Rs. 2499 for student campaign
    Payment fees 10% From funds raised, upon campaign’s success
    Startup locations allowed India


    Also read: List of Startups funded by Ratan Tata


    FuelADream

    Fueladream | Crowdfunding Platforms for Startups

    FuelADream is an online crowdfunding website that helps you raise funds for startup ideas, charities, social causes and disaster relief efforts. The platform is committed to radically changing the lives of 2.2 billion people in India and Africa. It gives campaigners the choice of AON i.e. All Or Nothing and KWYG i.e. Keep What You Get and believes in the motto – “quality more than quantity”.

    FuelADream keeps the number of projects less in order to keep the authenticity and genuineness of the campaigns posted on the platform. They provide a section called “Crowd Favorite” lists and that includes the most-liked and most-funded campaigns. The platform focuses on community-led activities and creative ideas and aims to change the traditional methods of raising funds and simplifying the process.

    Campaign type Reward
    Industry focus Creative Ideas, Causes, Charities, Events, and Community-led Activities
    Funds you can keep All or Nothing and Keep What You Get
    Funding fees Rs. 3000
    Payment fees 6% to 9% from funds raised
    Startup locations allowed India and Africa

    Fundable

    Fundable Logo | Crowdfunding Platforms for Startups

    Fundable is a fee-based crowdfunding platform that offers the users both reward-based and equity-based campaigns for their startups. The focus is on small businesses and entrepreneurs. It deals with campaigns across all business sectors in India. Entrepreneurs and businesses across India have used this platform to raise funds for affordable clinical diagnoses to intellectual travel experiences.

    The various sectors included in its domain are banking, food and beverage, travel, and fitness. Fundable also provides a section on its websites called “New and Noteworthy” that ensures that people who want to support can browse through the newest and most engaging campaigns. Fundable does not charge any kind of success fees. It’s simply a flat monthly charge per month.

    Campaign type Reward and Equity
    Industry focus Small Businesses
    Funds you can keep Whatever you raise
    Funding fees $179 per Month to Fundraise
    Payment fees 0%
    Startup locations allowed United States of America


    Also read:Top Entrepreneurs of India


    Catapooolt

    Catapooolt | Crowdfunding Platforms for Startups

    Catapooolt is India’s first ever crowdfunding platform. Catapooolt is a platform for funding personal projects like art startups, films, music, art and technology, or enterprises and businesses. It gives additional feature to its campaigners to partner within their network of investors, accelerators, incubators, mentors, and for marketing, sales and distribution community endorsements.

    Catapooolt will bring together communities, relevant partners, latest tools and resources to enable what every idea needs to be successful – Funds and Engagement. The platform becomes a comprehensive ecosystem for crowdfunding by focusing on individual projects, startups and enterprises.

    Campaign type Reward
    Industry focus Individual Projects, Startups, Enterprises
    Funds you can keep Whatever you raise
    Funding fees Not Available
    Payment fees 10% + 18% of 10% (GST)
    Startup locations allowed India

    Great innovation and ideas need a boost with funding for their startups. And with these great crowdfunding websites available to us at these times, founders and innovators have a range of options to choose from.


    Also check out: Success story of Impactguru – Healthcare Crowdfunding Platform


    Please share more crowdfunding platforms for startups in India if we missed any of them. Lets make the strongest community of entrepreneur by helping each other.