Tag: Croma

  • Top Electronics Store Franchise Opportunities in India to Invest In

    India’s electronics market is experiencing explosive growth, driven by advanced technology, rising disposable incomes, and an insatiable demand for the latest gadgets. From smartphones and wearables to smart home devices, consumers are embracing tech like never before, making this sector one of the most vibrant in the country. For ambitious entrepreneurs, electronics retail franchises offer a low-risk, high-reward entry into this booming industry. With established brand trust, scalable business models, and comprehensive support, franchising provides a faster and more secure route to profitability.

    Here are the top 10 electronics retail franchises in India for 2025, brands that are changing the way Indians shop and experience technology.

    Why Should You Invest in an Electronics Store Franchise in India?
    5 Benefits of Owning an Electronics Store Franchise
    Best 10 Profitable Electronics Store Franchise Businesses in India

    Why Should You Invest in an Electronics Store Franchise in India?

    Electronics have become a necessity rather than a luxury. There is no day without a smartphone, television, laptop, or kitchen appliances. Here are a few reasons why you should consider this segment:

    • Huge Market Potential: India is the world’s second-largest smartphone market and a key hub for consumer electronics. According to Statista, the consumer electronics market is projected to grow at a CAGR of 6.9% from 2025 to 2030.
    • Rising Digital Penetration: With the government’s Digital India initiative and 5G rollout, more people are upgrading to smart devices, leading to higher sales of electronics.
    • Easy Finance & EMI Options: Brands and retailers now offer easy EMI options, no-cost financing, and attractive discounts, making electronics affordable for a larger customer base.
    • Franchise Model Reduces Risk: Instead of starting from scratch, partnering with a reputed electronics brand ensures brand trust, supplier support, and better margins.

    Best Electronic Business Ideas in India: Profitable Electronics Business You Can Start from Home or Shop
    Looking for the best electronic business ideas in India? Explore top electronics business opportunities, including home-based setups, manufacturing, and profitable electronic shop ideas.


    5 Benefits of Owning an Electronics Store Franchise

    • Strong Brand Recognition – Customers trust established names like Croma, Reliance Digital, or Vijay Sales, which gives franchise owners an instant advantage. This credibility attracts footfall and reduces the need for huge local marketing efforts.
    • Marketing & Advertising Support – Most brands invest heavily in advertising campaigns and provide promotional support. Franchise owners benefit from national and digital campaigns without spending extra on brand-building.
    • Assured Supply Chain – Brands ensure the timely delivery of products, which means no inventory hassles for the franchisee. This minimizes stock shortages and ensures customers always find the latest products in-store.
    • Training & Operational Support – From store design to staff training, franchisors provide complete guidance. This helps even first-time entrepreneurs run the business professionally and efficiently.
    • High Demand, Year-Round Sales – Unlike seasonal businesses, electronics sales peak during festivals, sales events, and new product launches, ensuring steady revenue. With technology upgrades happening frequently, there’s always a reason for customers to shop.

    Best 10 Profitable Electronics Store Franchise Businesses in India

    Croma (Tata Group)

    Franchise Investment INR 2–3 Crore
    Space Required 8,000 – 10,000 sq. ft.
    USP Wide portfolio of gadgets, appliances, and consumer electronics backed by strong Tata brand trust and omnichannel reach.
    Croma - Best Profitable Electronics Store Franchise Businesses in India 
    Croma – Best Profitable Electronics Store Franchise Businesses in India 

    Croma, powered by the Tata Group, is a pioneer in India’s organized electronics retail sector. It offers an extensive range of products, including smartphones, laptops, home appliances, and smart devices. Its strong brand reputation, festive offers, financing options, and omnichannel presence make it a preferred destination for consumers. For franchise partners, Croma ensures high trust value, strong backend support, and consistent customer demand.


    Shibashish Roy: The Mastermind Behind Croma’s Rise as India’s Tech Retail Titan | Biography | Education | Career
    Discover how Shibashish Roy transformed Croma into a leading tech retail brand in India. Explore his visionary strategies, leadership, and impact on the consumer electronics market.


    Reliance Digital

    Franchise Investment INR 20–50 Lakhs
    Space Required 1,000 – 2,000 sq. ft.
    USP Backed by Reliance Retail’s extensive supply chain and aggressive pricing.
    Reliance Digital - Best Profitable Electronics Store Franchise Businesses in India 
    Reliance Digital – Best Profitable Electronics Store Franchise Businesses in India 

    Reliance Digital dominates India’s electronics retail market with a wide network of stores offering gadgets, home appliances, and personal tech solutions. The brand leverages Reliance’s robust supply chain, competitive pricing strategies, and exclusive product deals to attract high customer footfall. With strong brand recall, omnichannel integration, and customer loyalty programs, Reliance Digital provides franchisees a profitable and future-ready retail model.

    Orient Electric

    Franchise Investment INR 30–50 Lakh
    Space Required 800 – 1,500 sq. ft.
    USP Strong product portfolio in energy-efficient appliances and brand legacy of over 60 years.
    Orient Electric - Best Profitable Electronics Store Franchise Businesses in India
    Orient Electric – Best Profitable Electronics Store Franchise Businesses in India

    Orient Electric is a household name in India, known for its innovation in fans, lighting solutions, and home appliances. With growing demand for energy-efficient and stylish appliances, Orient Electric offers a great retail opportunity with strong brand support, a reliable supply chain, and nationwide marketing initiatives. Franchise partners also benefit from Orient’s aggressive expansion plans and strong dealer network support.

    XElectron

    Franchise Investment INR 2–5 Lakh
    Space Required 150 – 600 sq. ft.
    USP Affordable smart gadgets and projectors with a focus on modern lifestyle needs.
    XElectron - Best Profitable Electronics Store Franchise Businesses in India
    XElectron – Best Profitable Electronics Store Franchise Businesses in India

    XElectron caters to tech-savvy customers with affordable projectors, smart devices, and innovative electronic solutions. With a booming demand for home entertainment and smart gadgets, the brand provides franchise partners a low-investment entry into the electronics retail space with promising margins. Its focus on budget-friendly innovation makes it popular among young and urban consumers.

    Samsung Smart Café

    Franchise Investment INR 30–70 Lakh
    Space Required 600–1200 sq. ft.
    USP Exclusive access to Samsung’s latest tech and strong customer loyalty.
    Samsung Smart Café - Best Profitable Electronics Store Franchise Businesses in India
    Samsung Smart Café – Best Profitable Electronics Store Franchise Businesses in India

    Samsung Smart Café is designed to offer a premium shopping experience for Samsung enthusiasts, showcasing the latest smartphones, tablets, wearables, and accessories. Backed by Samsung’s global reputation and robust product ecosystem, these stores guarantee steady footfall and repeat customers. Franchisees benefit from regular product launches and aggressive marketing campaigns by Samsung.


    Steps to start franchise business
    Franchising is the way ahead for most of the businesses. Franchise business grow faster than any other start-up as the starting up franchise is quite inexpensive.


    LG Electronics

    Franchise Investment INR 30–60 Lakhs
    Space Required 1,000 – 2,000 sq. ft.
    USP High-demand products including TVs, refrigerators, washing machines, and smart home solutions.
    LG Electronics - Best Profitable Electronics Store Franchise Businesses in India
    LG Electronics – Best Profitable Electronics Store Franchise Businesses in India

    LG Electronics has earned customer trust with its innovative and energy-efficient home appliances. Franchise partners enjoy access to an extensive product line, a loyal customer base, and strong after-sales service support. Seasonal offers and financing schemes help boost store conversions and maintain consistent sales.

    Kay Dee Electronics

    Franchise Investment INR 20–40 Lakh
    Space Required 2,000 – 3,000 sq. ft.
    USP Multi-brand electronics retailer with strong presence across North India, offering top household and consumer electronic brands, competitive margins, and fine-tuned regional operations.
    Kay Dee Electronics - Best Profitable Electronics Store Franchise Businesses in India
    Kay Dee Electronics – Best Profitable Electronics Store Franchise Businesses in India

    Kay Dee Electronics (operated by Kay Dee Audiovisions Pvt. Ltd.) is a trusted consumer electronics and appliance retail chain established in 1988. This multi-brand store stocks major global brands like LG, Samsung, Sony, Whirlpool, Panasonic, Daikin, Haier, Carrier, Voltas, IFB, Godrej, TCL, Vu, and more.

    Sony Centre

    Franchise Investment INR 50 Lakh – 1 Crore
    Space Required 500 – 1,000 sq. ft.
    USP Exclusive brand outlet for premium Sony products with strong brand recall and cutting-edge technology.
    Sony Centre - Best Profitable Electronics Store Franchise Businesses in India
    Sony Centre – Best Profitable Electronics Store Franchise Businesses in India

    Sony Centre is the official retail chain for Sony products in India, offering a premium range of electronics, including Bravia TVs, audio systems, PlayStation consoles, cameras, and accessories. Known for its focus on innovation and superior customer experience, Sony Centre provides a brand-driven retail opportunity. Franchise partners benefit from Sony’s global reputation, strong product lineup, marketing support, and consistent demand from tech-savvy consumers.

    Bajaj Electronics

    Franchise Investment INR 25–50 Crore
    Space Required 2,000 – 3,000 sq. ft.
    USP Strong presence in India with a wide range of home appliances, electronics, and competitive pricing strategies.
    Bajaj Electronics - Best Profitable Electronics Store Franchise Businesses in India
    Bajaj Electronics – Best Profitable Electronics Store Franchise Businesses in India

    Bajaj Electronics is a well-established retail chain in the consumer electronics segment, particularly dominant in Telangana and Andhra Pradesh. The brand is known for offering an extensive selection of electronics, including TVs, refrigerators, washing machines, air conditioners, and kitchen appliances. With aggressive pricing, attractive EMI options, and strong regional brand loyalty, Bajaj Electronics ensures steady customer footfall.

    Haier Experience Store

    Franchise Investment INR 30–70 Lakh
    Space Required Approximately 250 sq. ft. (compact retail outlet format)
    USP Exclusive showcase for Haier’s smart appliances and IoT‑based home solutions, delivering futuristic interactive displays and brand experience.
    Haier Experience Stores - Best Profitable Electronics Store Franchise Businesses in India
    Haier Experience Stores – Best Profitable Electronics Store Franchise Businesses in India

    Haier Experience Stores (also called Haier Experience Centres or Zones) are exclusive retail outlets conceptualized to present Haier’s latest innovations, refrigerators, washing machines, ACs, smart home appliances, and TVs, in immersive, lifestyle-oriented settings. These mini‑stores emphasize live product demos in smart kitchen, bedroom, and living room environments to enhance customer experience. 

    Conclusion

    Electronics store franchises combine brand power, growing demand, and scalable business models, making them a lucrative choice for Indian entrepreneurs. With the right location, brand, and customer service, this business can yield impressive returns. Choosing a trusted brand with strong supply chain support and marketing assistance can significantly reduce risks and boost profitability.


    28 Game-Changing Profitable Franchise Business Opportunities in India | Most Profitable Franchise Business Ideas
    Discover the 28 best franchise businesses in India offering high profitability, strong brand value, and great growth potential. Start your entrepreneurial journey today!


    FAQs

    What are the most profitable electronics store franchises in India?

    The most profitable electronics store franchises in India are:

    • Croma (Tata Group)
    • Reliance Digital
    • Orient Electric
    • XElectron
    • Samsung Smart Café
    • LG Electronics
    • Kay Dee Electronics
    • Sony Centre
    • Bajaj Electronics
    • Haier Experience Store

    Can I run an electronics store franchise in a small town or Tier-2 city?

    Yes, you run an electronics store franchise in a small town or Tier-2 city.

    What are the benefits of owning an electronics franchise over an independent store?

    Owning a franchise ensures brand credibility, assured product supply, staff training, national marketing campaigns, and a proven business model—minimizing startup risks compared to independent ventures.

    Is it necessary to have retail experience to run an electronics store franchise?

    No prior retail experience is mandatory. Most electronics franchisors offer end-to-end operational training, staff hiring guidance, and store setup support to help first-time entrepreneurs succeed.

  • Shibashish Roy: The Mastermind Behind Croma’s Growth, Now Leading as CEO

    Shibashish Roy drives Croma, India’s largest and most trusted consumer electronics retail chain. As the new CEO and MD of Croma with effect from April 1, 2025, Roy has transformed the brand into an INR 12,000+ crore empire that operates over 550 stores across more than 220 cities in India.

    Roy’s sharp business mind and customer-first approach have made Croma a household name, synonymous with innovation and reliability in electronics.

    From spearheading omnichannel expansion to pioneering AI-driven retail experiences, Roy’s leadership has kept Croma ahead of competitors like Reliance Digital and Vijay Sales. Let’s dive into his journey, leadership style, and the strategies that have cemented Croma’s dominance in India’s fast-evolving retail sector.

    Shibashish Roy – Biography

    Full Name Shibashish Roy
    Nationality Indian
    Current Role CEO, Infiniti Retail Ltd. (Croma)
    Career Tenure 20+ years in retail & consumer tech
    Leadership Style Data-driven, customer-obsessed, agile

    Shibashish Roy – Education
    Shibashish Roy – Career and Leadership at Croma
    Shibashish Roy – Digital Transformation and Omnichannel Strategy
    Shibashish Roy – Recent Initiatives and Expansion Plans
    Shibashish Roy – Leadership Insights
    Shibashish Roy – Interesting Facts

    Shibashish Roy – Education

    Shibashish Roy earned a Bachelor of Engineering (B.E.) degree from Birla Vishvakarma Mahavidyalaya, followed by an MBA in Management from IIT, Kharagpur. His academic background has equipped him with a robust foundation for leadership in the retail and e-commerce sectors, helping him drive transformative changes in the industry. 

    Moreover, this educational journey has played a critical role in shaping Roy’s ability to innovate and lead in a competitive business environment. His technical expertise, along with a deep understanding of supply chain management, has been a key driver behind his success in strategic roles within the Tata Group. 

    With a strong analytical mindset and business acumen honed through years of academic and professional experience, Roy continues to push boundaries, making Croma a leader in omnichannel retailing in India. His continuous pursuit of knowledge and ability to adapt to the evolving market landscape underscore his reputation as a forward-thinking leader in the Indian retail sector.

    Shibashish Roy – Career and Leadership at Croma

    Shibashish Roy’s leadership at Croma has been marked by innovation and a deep understanding of consumer behavior. With extensive experience in retail and e-commerce, he has played a crucial role in integrating Croma’s in-store and digital presence, ensuring a seamless omnichannel experience for customers. His initiatives have propelled Croma to the forefront of India’s consumer electronics market.

    As Chief Operating Officer, Roy has been at the helm of Croma’s expansion, driving growth through data-driven decision-making, digital transformation, and operational excellence. His initiatives have not only enhanced the brand’s visibility but also fortified its reputation as a trusted name in consumer electronics retail. 

    By integrating online and offline experiences, he has successfully positioned Croma as a pioneer in the omnichannel retail market, making shopping more convenient and intuitive for customers. 

    In 2024, Croma took a giant leap forward in its mission to make technology accessible to every Indian. The brand expanded its footprint to over 200 cities, bringing the latest gadgets and electronics closer to millions. Moreover, Croma offers convenience with the launch of a rapid 10-minute delivery service, ensuring customers get their favorite tech products faster than ever before.

    Before assuming his current role, Roy played a pivotal part in shaping Croma’s marketing strategies, category management, and business expansion efforts. His expertise in brand positioning, customer engagement, and market analysis has significantly contributed to Croma’s dominance in the retail sector. Through his leadership, the company has leveraged data analytics, AI-driven insights, and cutting-edge technology to personalize customer interactions and improve overall satisfaction.

    Shibashish Roy – Digital Transformation and Omnichannel Strategy

    Under Roy’s guidance, Croma has integrated an aggressive omnichannel strategy. Recognizing the shift in consumer behavior towards digital platforms, he has focused on integrating online and offline experiences through:

    • Hyperlocal Delivery: Reducing delivery times by using Croma’s extensive retail network.
    • Personalized Shopping Experience: Implementing AI-driven recommendations and customer engagement models.
    • In-store Digital Integration: Enhancing store experiences with digital kiosks and real-time inventory tracking.
    • Seamless Online-to-Offline Transactions: Enabling customers to purchase online and pick up products at stores or vice versa.

    Shibashish Roy – Recent Initiatives and Expansion Plans

    Croma, under Roy’s leadership, has been aggressively expanding its footprint across India. Recognizing the growing demand for consumer electronics in emerging markets, the company has implemented several key initiatives to drive sustained growth and enhance customer experiences. These initiatives include:

    Store Expansion 

    Croma has strategically expanded into Tier 2 and Tier 3 cities, bringing its premium shopping experience to a broader customer base. This move ensures that customers in smaller cities have access to the latest technology and top-tier customer service, further strengthening Croma’s brand presence in India.

    Sustainable Retailing

    Croma has integrated eco-friendly practices into its operations as part of its commitment to environmental sustainability. From energy-efficient store designs to comprehensive e-waste management programs, Roy has championed responsible retailing, ensuring that the brand aligns with global sustainability goals while catering to environmentally conscious consumers.

    Tech Innovations 

    Croma has introduced cutting-edge digital innovations to enhance in-store experiences. Interactive kiosks, AR-assisted shopping, and AI-powered customer support are some of the technological advancements aimed at improving engagement and providing customers with a seamless and immersive shopping journey.

    Loyalty Programs

    Understanding the importance of customer retention, Roy has led the development of enhanced loyalty programs that offer personalized rewards, exclusive discounts, and tailored shopping experiences. These initiatives have strengthened customer relationships and driven repeat purchases, solidifying Croma’s position as a preferred electronics retailer.

    Collaboration with Tata Ecosystem

    Croma has strengthened its synergy with Tata Neu and other Tata brands leveraging its parent company Tata’s extensive digital ecosystem. This strategic collaboration has enabled cross-platform engagement, providing customers with a more integrated and rewarding shopping experience across multiple Tata-owned platforms.

    Additionally, Roy has focused on strengthening Croma’s back-end supply chain infrastructure to support the company’s growing e-commerce operations. By optimizing logistics, improving inventory management, and ensuring faster delivery services, he has enhanced Croma’s ability to meet the rising demand for online shopping.

     These strategic efforts have positioned Croma as a leader in India’s consumer electronics retail landscape, ready to embrace future market opportunities.


    List of All the Tata-Owned Companies | Tata Group
    Tata Group of Industries is an Indian multinational conglomerate founded by Jamshedji Tata. Here’s a list of all the companies owned by Tata.


    Shibashish Roy – Leadership Insights

    Shibashish Roy’s leadership philosophy is deeply rooted in agility, innovation, and a people-first approach. His ability to combine strategic thinking with quick execution has set new benchmarks for Croma’s growth. Some of his core leadership principles include:

    • Data-Driven Decisions: Roy has embedded real-time analytics into Croma’s operations, optimizing product assortments and enhancing inventory efficiency. This approach ensures that customer preferences are met with precision while reducing waste and improving supply chain efficiency.
    • Agile Execution: One of Roy’s key successes has been scaling the Croma Subscription service from a pilot phase to a nationwide offering in just six months. This rapid expansion demonstrates his commitment to innovation and responsiveness to evolving consumer needs.
    • Employee First Philosophy: Roy firmly believes in the principle that “Happy employees create happy customers.” In an internal memo from 2023, he emphasized fostering a positive workplace culture where employees are empowered, motivated, and aligned with the company’s customer-first vision. 

    Shibashish Roy – Interesting Facts

    • Omnichannel Visionary: Under his leadership, Croma’s online sales grew from 12% in 2018 to over 30% in 2024, reinforcing its digital dominance.
    • Tech-Driven Leadership: Roy spearheaded AI-driven inventory management, reducing stock wastage and enhancing supply chain efficiency.
    • Employee-Centric Leader: Known for his “Happy employees create happy customers” philosophy, he has prioritized workplace well-being and employee engagement.
    • Integration with Tata Neu: He played a key role in integrating Croma into Tata’s super app, Tata Neu, creating a seamless shopping experience.

    Tata Case Study | Success Story Of The Tata Group
    Case study of Tata Group, an Indian global aggregate holding organization headquartered in Mumbai, established in 1868 by Jamsetji Tata. Read More!


    FAQs

    Who is the current CEO of Croma?

    The current CEO and Managing Director of Croma, effective April 1, 2025, is Shibashish Roy.

    What is the educational background of Shibashish Roy?

    Roy holds a bachelor’s degree in engineering from Birla Vishvakarma Mahavidyalay and an MBA from the Indian Institute of Technology, Kharagpur.

    Who owns Croma?

    Croma, a brand of Infiniti Retail Ltd., a wholly-owned subsidiary of Tata Sons, is one of the first organised consumer durables and electronics retailers in India.