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Customer data is the brand’s most valuable marketing asset, but it is diverse, complicated, and multi-faceted as customers themselves. The best way to know the customers is through real-time transactional and behavioral data. However, customer data is more likely to be under-utilized due to inefficient data collection, management, unification, and analytics.
Although traditional data management platforms can capture every data of data required by business, storage across outdated and disconnected data silos could limit the real-time accessibility and effectiveness of valuable customer data.
It’s when the Customer Data Platform (CDP) is deployed to collect and aggregate the critical information in a persistent, unified database and analyze it in real-time to provide personalized customer experiences.
Amperity is a leading CDP company enabling top-ranked brands to collect and unify customer data, improve customer experiences, and grow businesses. In this article, you will uncover all about Amperity- its startup story, founders, partners, funding details, and more.
Amperity – Company Highlights
| Company Name | Amperity |
|---|---|
| Headquarters | Seattle, Washington, United States |
| Sector | Support/CRM Tech |
| Founders | Kabir Shahani, Derek Slager |
| Founded In | 2016 |
| Revenue | $1B (2022) |
| Website | Amperity.com |
Amperity – About
Amperity – Starters and Team
Amperity – Startup Story
Amperity – Mission and Vision
Amperity – Business Model
Amperity – Revenue Model
Amperity – Products and Services
Amperity – Challenges Faced
Amperity – Funding and Investors
Amperity – Mergers and Acquisitions
Amperity – Patents and Trademarks
Amperity – Growth
Amperity – Partners
Amperity – Awards and Achievements
Amperity – Competitors
Amperity – About
Amperity is a comprehensive Customer Data Platform that helps enterprises put messy customer data to work to improve marketing performance, provide personalized customer experiences, build long-term customer loyalty, drive revenue, and grow business. It offers intelligent capabilities across data unification, management, analytics, activation, and insights.
With its presence in the United States, the United Kingdom, and Australia, this privately held company serves 100+ leading global brands worldwide, including Alaska Airlines, Kendra Scott, Planet Fitness, First Hawaiian Bank, and many more.
Niku Mandal
Amperity – Starters and Team
Kabir Shahani and Derek Slager founded Amperity in 2016.
Kabir Shahani
Kabir Shahani completed his graduation from the University of Washington with a Bachelor of Science in Informatics. In addition to co-founding Amperity, he co-founded Appature and held the CEO role.
He has been Director at Blue Dot, Inc, Vice President at IMS Health, Board Member at the University of Washington, and CEO at Amperity.
Derek Slager
Before co-founding Amperity, Derek Slager worked as Software Developer at Activate, Loudeye, and Blue Dot, Inc. He has also been the VP of Development at Appature and Director of Engineering at IMS Health. Currently, he is working as CTO at Amperity.
Barry Padgett is the CEO of Amperity, which is currently working with over 400 employees.
Amperity – Startup Story
Amperity was established with the idea that Kabir Shahani and Derek Slager thought about the dependency and problems with third-party cookies, which have lingered for decades.
Initially, the company’s approach was to build the connectivity to bring the data together out of its silos and then merge it and make it worthwhile. However, this business model was similar to other customer data platforms.
Later, Kabir and Derek realized this was a hard computer science problem with all disparate data running off different keys. Some customer identifiers are based on physical address, some on phone numbers, and others on email, and so on. A single key is required to connect everything, but no one has done that before.
It’s when Kabir and Derek thought of trying to do the same using machine learning. Thus, they engaged the leading researcher in the probabilistic data who built Amperity models, and this is what is powering Amperity’s service today.
Amperity – Mission and Vision
Amperity’s mission is to deliver the customer data confidence that brands need to provide meaningful experiences and accelerate growth.
Amperity – Business Model
Amperity’s enterprise-grade tools suite addresses the extensive range of customer data challenges, from gathering scattered data into a unified customer profile to uncovering and activating valuable customer intelligence.
With this platform, companies can put their customers at the center of their business, not just philosophically but strategically, by determining the agenda based on what customers want and how they engage with brands. Moreover, Amperity can integrate with any system, including ActiveCampaign, Acxiom, Adobe Analytics, Adobe Campaign, AdRoll, Airship, Airtable, and more.
Amperity – Revenue Model
Amperity offers custom pricing for its software- ‘Amperity Starter Service’ and ‘Amperity Services Plus.’
Amperity – Products and Services
Amerity comprises the following products- AmpID, Amp360, AmpIQ, and DataGrid. Moreover, it offers Analytics, Compliance, IT, and Marketing solutions, including Identity Resolution, Customer 360, Paid Media Activation, Personalization at Scale, Conversion Optimization, Customer Care, Elevating Loyalty, and Churn Prevention.
Amperity – Challenges Faced
In 2022, Amperity felt the effects of the shaky economy as deals took longer to complete, and more requirements were to be met before contracts could be signed.
Amperity – Funding and Investors
Amperity has undertaken 5 funding rounds and raised $187 million. Its latest funding round – Series D Round, was conducted on July 13, 2021, and raised $100 million. 17 investors fund the company, including Madera Technology Partners, Declaration Partners, and HighSage Ventures.
| Date | Round | Number of Investors | Money Raised | Lead Investor |
|---|---|---|---|---|
| July 13, 2021 | Series D | 5 | $100 million | HighSage Ventures |
| July 15, 2019 | Series C | 5 | $50 million | Tiger Global Management |
| October 26, 2017 | Series B | 2 | $28 million | Tiger Global Management |
| February 5, 2016 | Series A | 11 | $9 million | Madrona |
| April 26, 2011 | Convertible Note | 1 | – | – |
Amperity – Mergers and Acquisitions
Amperity acquired 1 company, i.e., Custora, on November 5, 2019.
Amperity – Patents and Trademarks
Amperity is registered with 4 trademarks, with ‘Advertising; Business’ being the most popular class.
Amperity – Growth
In 2022, the estimated annual revenue of Amperity was $70.6 million per year ($186,737 per employee), with a $1 billion current valuation. Moreover, the monthly web visits grew by -6.55%, with 11,720 visits. And its employee count elevated by 30% last year.
Amperity – Partners
Amperity has partnered with 145 companies, of which 137 are technology partners, and 8 are channel partners:
- AWS
- Microsoft Azure
- Google Cloud
- SessionM
- Braze
- Snowflake
- Databricks
- Capgemini
- Deloitte Digital
- Slalom
Amperity – Awards and Achievements
Some of the prestigious awards Amperity garnered are:
- 500 Software Companies by the Software Report Power
- America’s Best Startup Employers 2023 by Forbes
- Best Data-Driven SaaS Product Shortlist by the SaaS Awards 2022
- Best B2C Email Marketing Solution by Martech Breakthrough Awards
- Best Places to Work 2022: Seattle Metropolitan Area by Comparably
Amperity – Competitors
Some of its main competitors are:
- Segment
- Adobe
- Salesforce
- Oracle
- Lyrics
- Tealium
- mParticle
- Integrate
FAQs
Who founded Amperity?
Kabir Shahani and Derek Slager founded Amperity in 2016.
Who is the CEO of Amperity?
Barry Padgett is the CEO of Amperity.
What is Amperity and what does it do?
Amperity is a leading CDP company enabling top-ranked brands to collect and unify customer data, improve customer experiences, and grow businesses. It offers intelligent capabilities across data unification, management, analytics, activation, and insights.
Who are the main competitors of Amperity?
Some of its main competitors are:
- Segment
- Adobe
- Salesforce
- Oracle
- Lyrics
- Tealium
- mParticle
- Integrate
