Tag: Cricketers brand endorsement

  • How Cricketers Earn Money

    A sport as old as human history, perhaps, but has a recorded history since the late 16th century. Cricket originated in South East England, and by the 18th century, it was an established sport in the country. The 19th and 20th centuries saw the sport develop globally, with international matches being played. Cricket is the world’s second most popular spectator sport after football.

    The 20th-century growth of international cricket began when the Imperial Cricket Conference was founded in 1909 with England, Australia, and South Africa as its founding members. In 1989, the ICC renamed itself the International Cricket Council. Over the years, many more countries joined, with Afghanistan and Ireland becoming the latest members in 2018, bringing the total number of full members to 12.

    Over the years, the game has changed and evolved from the Test Matches of the earliest days to One Day Matches, Twenty20 Matches, etc. Cricket has assumed various formats which have continued to be a major competitive sport in most of the former British Empire countries, especially the Indian Subcontinent.

    The formation of the Twenty20 leagues in India—the unofficial Indian Cricket League and the official Indian Premiere League—has raised much speculation about the sport’s future. The game, however, continues to enjoy enormous popularity with in-person matches and television audiences.

    The Players
    Earning Avenues for Cricket Players

    The Players

    As the game gained popularity over the years, it attracted more and more investments from the government and then from the private corporate sector. This also ensured that the players got better remuneration as time progressed. Today, cricket players earn big money from not only the structure of international cricket but even privately run cricket leagues.

    Earning Avenues for Cricket Players

    Indian cricket players earn a fixed annual salary from the Board of Control for Cricket in India(BCCI) depending on seniority, play competency, and other parameters as decided by the board’s grading system. This salary goes a long way in ensuring that the players make this game their primary concern. Apart from this, they also get paid per match, depending on the type of match. There are various other avenues of income for cricket players.

    Avenues During an Active Cricket Career

    Advertising

    Indian Cricketers' Brand Endorsements -  Earning Avenues for Cricketers
    Indian Cricketers’ Brand Endorsements – Earning Avenues for Cricketers

    As popular as the sport is in the Indian subcontinent, the high-ranked Indian players are in demand in the advertising world. They are offered advertising campaigns by some of the top-rated brands and earn big money for them. These brand endorsements could be television ads, magazine ads, billboard campaigns, etc.

    Some famous names in the cricket world are associated with some of the biggest names in the business world as brand ambassadors. Virat Kohli endorses Sun Pharma’s Volini Gel, Hero MotoCorp, Google Duo, Vivo, Myntra, Bluestar, and many more. Jaspreet Bumrah is the brand ambassador for boAt, Unix, Dream 11, Seagram’s Royal Stag, OnePlus Wearables, and others. Rohit Sharma endorses Adidas, La Liga, Financepeer, Dr. Trust, and more.

    Sponsorships

    In cricket, sponsorship is a marketing tool. Players get paid huge amounts of money to be seen using a particular brand, in effect, endorsing it. Cricket Players especially get highly paid for bat sponsorships, T-shirt sponsorships, athletic shoe sponsorships, helmets, knee & elbow pad sponsorships, etc. Every brand that these players are seen using receives a sales boost due to those sponsorships. And the players, in return, receive huge payouts for it.

    Playing for Private Enterprises

    How IPL pay to Cricketers?

    Private Cricket Leagues like IPL and other brands pay large amounts of money to cricket players to play for them. IPL, for example, holds auctions for cricket players to be bought out by various teams registered with them. The better the player, the larger the payout.

    Performance-Based Bonuses

    Cricket players also earn money through performance-based bonuses, which reward them for outstanding match performances. These bonuses are given for achievements like Man of the Match awards, Man of the Series awards, and more. Such incentives encourage players to excel, as better performance leads to higher earnings beyond their contract salary.

    Social Media and Digital Content

    Cricket players, with millions of followers on Instagram, Twitter, and YouTube, have a powerful online presence. They earn through brand partnerships, sponsored posts, live streams, and collaborations. Brands pay well for exposure to their vast fan base, making social media a significant income source. This digital influence boosts their earnings while keeping them connected with fans.


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    How do Cricketers Earn Money After Retirement

    Cricket Coach

    Indian Cricket Players Turned Coaches - Kapil Dev, Ravi Shastri, Rahul Dravid (left to right)
    Indian Cricket Players Turned Coaches – Kapil Dev, Ravi Shastri, Rahul Dravid (left to right)

    Once a cricket player retires from active playing, there is a multitude of things that he/she can do to open doors for a regular income. One of those things is relying on years of training and playing and using that skill to train upcoming talent. They may join a cricket academy to coach an entire team or take on personal coaching assignments. In any case, these engagements are high-paying and assure a regular source of income. Well-known retired cricket players like Robin Singh, Manoj Prabhakar, Venkatapathy Raju, and S. Sriram have taken assignments to coach international teams. Other prominent Indian national Cricket team coaches include Kapil Dev, Ravi Shastri, Rahul Dravid, and more.

    Commentators

    A financially lucrative and attractive assignment to take is that of a cricket commentator. Ex-players get signed on by popular sports channels as commentators during matches. Some famous names in the commentary are Ravi Shastri, Sunil Gavaskar, Mohinder Amarnath, and Mohammad Azharuddin.


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    Entrepreneurs and Investors

    Many ex-cricket players own successful business ventures that have become their primary source of income post-retirement. The salaries and payouts that players receive are usually invested in various ventures or to start a new business themselves. Known as a serial entrepreneur, Kapil Dev is the most famous name in Indian Cricket. Post-retirement this dynamic man owns several businesses across the country including a restaurant called ‘Captain’s Eleven” in Chandigarh and Patna and a hotel in Chandigarh named ‘Kaptain’s Retreat Hotel’.

    Other famous names include Sachin Tendulkar, who has a diversified investment portfolio as well as owns eateries; Virat Kohli, who, among other investments, jointly owns the gymnasium chain ‘Chisel’, MS Dhoni, who co-owns Mahi Racing Squad India, a Super Sports World Championship team; and Yuvraj Singh, who supports the sports-themed online business Sports365.in, which sells sporting and fitness equipment.


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    Conclusion

    The bottom line is that retiring from playing active sports is, in fact, an opportunity to grow in other aspects that these well-known cricket players have explored to their fullest extent. There are many career options that players can explore which may or may not be related to their chosen careers. The idea is to grow – personally, professionally, and financially.

    FAQs

    Who gives salaries to cricketers?

    Indian cricket players earn a fixed annual salary from the Board of Control for Cricket in India(BCCI). Apart from this, they also get paid per match, depending on the type of match.

    How do cricketers make money?

    The Indian Cricket players make money in the following ways:

    • Advertising
    • Sponsorships
    • Playing for Private Enterprises (IPL)

    How do cricketers earn money after retirement?

    The earning avenues for cricketers after retirement include:

    • Cricket Coaching
    • Commentators
    • Entrepreneurship and Investing

    How do cricketers get paid?

    Cricketers earn through contracts (central/team), match fees, endorsements, performance bonuses, franchise leagues (IPL, BBL), and social media deals. Top players also earn from brand sponsorships, prize money, and business ventures.

    Do cricketers get pension?

    Yes, many retired cricketers receive a pension from their cricket boards, like BCCI, ECB, and PCB, based on their playing tenure and contributions.

    How much money do cricketers earn?

    Cricketers’ earnings vary widely. Top international players earn INR 10-50 crore+ yearly from contracts, match fees, IPL, and endorsements. Domestic players earn INR 20 lakh to a few crores. Retired players may get pensions and media deals.

  • List of Brands Endorsed by Jasprit Bumrah

    An endorsement is a form of brand communication in which a famous personality acts and speaks on behalf of the brand to attract the audience’s attention. Endorsements are one of the most prominent marketing strategies for brands as it helps to show a brand’s authenticity and develops trust among the audience. Celebrity endorsement was once regarded to give a distinct differentiator in a market with a high proliferation of local, regional, and international businesses.

    Almost every big business tries to include a famous celebrity suitable for their brand promotions. One great example of a celebrity here is Jasprit Bumrah. He is a well-known Indian cricketer, who happens to be the top-most choice of many brands for their promotions. As per CAknowledge, Jasprit Bumrah’s Net Worth is $7 Million (Rs.52 Crore) in 2022. Although the main source of his income comes from cricket, Bumrah is also known to endorse various brands for which he earns a good amount of money as well. In this article, we will go through some of the most popular brands endorsed by Bumrah.

    Brands Endorsed by Jasprit Bumrah

    Brands Endorsed by Jasprit Bumrah

    Bumrah has a sporty and energetic personality. This makes him an appealing choice for many brands. The following are the brands endorsed by Jasprit Bumrah:

    ASICS

    Asics – Brands endorsed by Jasprit Bumrah

    It is a sports apparel company. Jasprit Bumrah being a sportsperson seems to be a perfect choice for the brand’s endorsement. ASICS’ Pace to Glory campaign included Jasprit Bumrah and fast bowler Bhuvaneshwar Kumar. Ravindra Jadeja, an Indian cricket all-rounder, and actor Tiger Shroff are also its brand ambassadors.

    Rajat Khurana, the Managing Director of ASICS India said about the brand’s association, “We are extremely delighted to bring on board leading cricketers of our Indian cricket team as the brand ambassadors for Asics India. Their commitment to fitness on and off-field leading to team India’s success is commendable, they truly resonate the brand’s core value. This partnership is also an extension of the Global ‘I Move Me’ campaign for ASICS.”

    Following this, Bumrah said, “I want to make the most of our association where we inspire and motivate people to move and be a part of the larger movement started by ASICS.”

    OnePlus Wearables

    OnePlus Wearables – Brands endorsed by Jasprit Bumrah

    OnePlus is Bumrah’s another major brand endorsement. The company has named cricketer Jasprit Bumrah as the brand ambassador for its wearables category. The cooperation with Bumrah reaffirms the brand’s ‘Never Settle’ concept and the company’s quest for perfection.

    Bumrah represents a passion for a  healthy, fit, and active lifestyle for today’s youth. All this truly connects with what OnePlus wearables’ category stands for.

    “As a brand, OnePlus has always believed in challenging itself, constantly redefining standards and delivering on our promise to ‘Never Settle.’ A disruptor throughout his career, we see these ideologies reflected in Jasprit, his grit and his determination,” said a OnePlus spokesman.

    Seagram’s Royal Stag

    Seagram’s Royal Stag – Brands endorsed by Jasprit Bumrah

    Another popular brand endorsed by Bumrah is Seagram’s Royal Stag, an alcoholic beverages company. The company has signed Jasprit Bumrah, India’s new pace sensation as its brand ambassador. Bumrah is an expression of brilliance and great potential, and fits in nicely with the brand’s attitude.

    Jasprit said on his association with the brand, “I am delighted to be associated with a brand that constantly inspires India with the power of sports & amp; spirit of make it large. I feel that my journey as a cricketer and my achievements were driven by an underlying passion of Making it Large irrespective of the challenges and hurdles I faced”.

    “Royal Stag has always been an iconic brand that has inspired people to dream, achieve and make it large in life. We are extremely excited to have Jasprit Bumrah on board. His journey from debut till today, has been inspirational, where now, he is unanimously acknowledged as one of the greats of the game across all formats. He is a source of inspiration to the millions across the country who are ambitious, embody self-belief and are willing to go the distance to fulfil their dreams”. said Kartik Mohindra, CMO, Pernod Ricard India.


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    Zaggle

    Zaggle – Brands endorsed by Jasprit Bumrah

    Jasprit Bumrah, India’s bowling sensation, has been named a Brand Ambassador for Zaggle, payments and group dining platform. This partnership comes at a time when Zaggle is rapidly expanding its market share in the Indian domestic payments market.

    Mr Raj N Phani, Founder of Zaggle, remarked of the partnership with Bumrah, “It is a perfect alignment for Zaggle. We at Zaggle, like Jasprit Bumrah, are performing at our best, and are catering to the needs of our customers and captain respectively. I congratulate Bumrah on becoming the second fastest 50 wickets taking bowler in India and wish him many successes in the times ahead. ”

    “I am happy to be in association with Zaggle. Being a foodie myself, I could instantly relate the offerings on Zaggle App, and am confident; customers will find it hugely beneficial. And the campaign we shot will be out soon and will capture the imagination of all.” said Jasprit Bumrah on his association with Zaggle.

    boAt

    boAt – Brands endorsed by Jasprit Bumrah

    Bringing in a cricketer as a brand ambassador is a significant investment for a lifestyle brand like boAt that sells consumer audio goods. Shikhar Dhawan and Jasprit Bumrah have been appointed as brand captains to help connect and increase the brand’s appeal among the target demographics. Jasprit Bumrah and other cricketers now represent the company, making it an appealing brand in the eyes of the audience.


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    Dream11

    Dream11 – Brands endorsed by Jasprit Bumrah

    Dream11, India’s leading fantasy sports platform is another big name on the list that brought Bumrah for its brand endorsement. It is a co-sponsor of the Indian Premier League and has a huge number of cricketers representing their brand, similar to boAt. During the IPL, Jasprit Bumrah was also a part of a fun ad that the brand ran.

    Unix

    Unix – Brands endorsed by Jasprit Bumrah

    Another name on the list is Unix. It is an Indian mobile accessories manufacturing brand. The brand offers a wide variety of products like chargers, earphones, wireless speakers, power banks, and many more. The brand signed Bumrah as his brand ambassador to increase its visibility and attract more customers.

    On the brand’s association with Bumrah, Imran Kagalwala one of the company’s founder said that “we see a lot of our Unix brand traits matching with Jasprit Bumrah and we hope to have a fruitful association with Jasprit Bumrah.”

    Conclusion

    Brand endorsements is one of the most popular marketing strategies for the big brands. These endorsements helps a brand to promote their products or services and develop a sense of trust among the audience. Jasprit Bumrah being a famous cricketer, is one of the most popular choice for many brands’ when it comes to endorsements. He is known to be associated with many famous names like boAt, Dream11, OnePlus wearables, and more.

    FAQs

    Which brands are endorsed by Jasprit Bumrah?

    Brands endorsed by Jasprit Bumrah are:

    • Asics
    • OnePlus Wearables
    • Seagram’s Royal Stag
    • Zaggle
    • boAt
    • Unix

    Who is Brand Ambassador of Unix?

    The Indian cricketer, Jasprit Bumrah is the brand ambassador of Unix.

    Who is Jasprit Bumrah’s wife?

    Sanjana Ganesan is Jasprit Bumrah’s wife.