Cricket players Rohit Sharma and Jasprit Bumrah, together with Bollywood actors Ranbir Kapoor, Karan Johar, Bimal Parekh and Aamir Khan, have invested in the pre-IPO round of power transmission company Karamtara Engineering.
Backwards-integrated, Karamtara Engineering produces goods for the transmission lines and renewable energy industries. It can act as a one-stop shop for solar structures (trackers and fixed-tilt) because of its wide range of products.
The company sells overhead gearbox line hardware fittings and accessories, lattice structures for gearbox lines and fasteners for the solar, wind, gearbox and industrial sectors.
According to a public statement, the company’s promoters, Tanveer Singh and Rajiv Singh, engaged in a secondary sale to transfer 3,409,724 equity shares at a total price of INR 310 each, for a total of INR 106 crore.
Khan acquired 1,29,050 shares for INR 4 crore, Kapoor acquired 1,61,300 shares for INR 5 crore, while Karan Johar acquired 4.85 lakh shares for INR 1.5 crore. According to the notice, Sharma and Bumrah also paid INR 2 crore apiece for 64,520 shares.
In January, Company Raised INR 307 Crore
On January 10 of this year, Karamtara, which is in competition with listed companies such as Inox Wind, KP Green Engineering, Premier Energies, Waaree Energies, and Suzlon Energy, raised INR 307.17 crore by offering 98.08 lakh shares at the same price to a number of investors.
The company received preferential allocations from well-known investors such as Jagdish Naresh Master, Utpal Hemendra Sheth, Singularity Growth Opportunities Fund, Gaurav Trehan, Quantum State Investment Fund, Ananta Capital Venture Fund, Jaidev Rajnikant Shroff, Axia Select Opportunities Fund, Mithun Padam Sacheti and Siddhartha Sacheti, and MNI Ventures.
Karamtara Engineering, situated in Mumbai, intends to raise INR 400 crore through an offer-for-sale process and INR 1,350 crore through a fresh issue component. In the offer-for-sale, promoters Tanveer Singh and Rajiv Singh would each be selling shares valued at INR 200 crore.
How Company Plans to Utilise Fresh Proceeds?
By using INR 1,050 crore of the proceeds from the new issuance to pay down debt and the remaining money for general corporate reasons, the company hopes to drastically lower its debt load. As of November 2024, it had outstanding acceptances under letters of credit totalling INR 733.6 crore and outstanding borrowings from banks and financial institutions totalling INR 586.4 crore.
JM Financial, ICICI Securities, and IIFL Capital Services will be the book running lead managers in charge of the public offering. In January, Karamtara Engineering submitted preliminary documents to the Sebi, the market watchdog, requesting permission to raise INR 1,750 crore through an IPO.
In FY2024, the company reported a Profit After Tax (PAT) of INR 102.65 crore, more than doubling the INR 42.36 crore recorded in the previous fiscal year. FY2023 revenues increased from INR 1,600.31 crore to INR 2,425.15 crore.
A sport as old as human history, perhaps, but has a recorded history since the late 16th century. Cricket originated in South East England, and by the 18th century, it was an established sport in the country. The 19th and 20th centuries saw the sport develop globally, with international matches being played. Cricket is the world’s second most popular spectator sport after football.
The 20th-century growth of international cricket began when the Imperial Cricket Conference was founded in 1909 with England, Australia, and South Africa as its founding members. In 1989, the ICC renamed itself the International Cricket Council. Over the years, many more countries joined, with Afghanistan and Ireland becoming the latest members in 2018, bringing the total number of full members to 12.
Over the years, the game has changed and evolved from the Test Matches of the earliest days to One Day Matches, Twenty20 Matches, etc. Cricket has assumed various formats which have continued to be a major competitive sport in most of the former British Empire countries, especially the Indian Subcontinent.
The formation of the Twenty20 leagues in India—the unofficial Indian Cricket League and the official Indian Premiere League—has raised much speculation about the sport’s future. The game, however, continues to enjoy enormous popularity with in-person matches and television audiences.
As the game gained popularity over the years, it attracted more and more investments from the government and then from the private corporate sector. This also ensured that the players got better remuneration as time progressed. Today, cricket players earn big money from not only the structure of international cricket but even privately run cricket leagues.
Earning Avenues for Cricket Players
Indian cricket players earn a fixed annual salary from the Board of Control for Cricket in India(BCCI) depending on seniority, play competency, and other parameters as decided by the board’s grading system. This salary goes a long way in ensuring that the players make this game their primary concern. Apart from this, they also get paid per match, depending on the type of match. There are various other avenues of income for cricket players.
Avenues During an Active Cricket Career
Advertising
Indian Cricketers’ Brand Endorsements – Earning Avenues for Cricketers
As popular as the sport is in the Indian subcontinent, the high-ranked Indian players are in demand in the advertising world. They are offered advertising campaigns by some of the top-rated brands and earn big money for them. These brand endorsements could be television ads, magazine ads, billboard campaigns, etc.
Some famous names in the cricket world are associated with some of the biggest names in the business world as brand ambassadors. Virat Kohli endorses Sun Pharma’s Volini Gel, Hero MotoCorp, Google Duo, Vivo, Myntra, Bluestar, and many more. Jaspreet Bumrah is the brand ambassador for boAt, Unix, Dream 11, Seagram’s Royal Stag, OnePlus Wearables, and others. Rohit Sharma endorses Adidas, La Liga, Financepeer, Dr. Trust, and more.
Sponsorships
In cricket, sponsorship is a marketing tool. Players get paid huge amounts of money to be seen using a particular brand, in effect, endorsing it. Cricket Players especially get highly paid for bat sponsorships, T-shirt sponsorships, athletic shoe sponsorships, helmets, knee & elbow pad sponsorships, etc. Every brand that these players are seen using receives a sales boost due to those sponsorships. And the players, in return, receive huge payouts for it.
Playing for Private Enterprises
How IPL pay to Cricketers?
Private Cricket Leagues like IPL and other brands pay large amounts of money to cricket players to play for them. IPL, for example, holds auctions for cricket players to be bought out by various teams registered with them. The better the player, the larger the payout.
Performance-Based Bonuses
Cricket players also earn money through performance-based bonuses, which reward them for outstanding match performances. These bonuses are given for achievements like Man of the Match awards, Man of the Series awards, and more. Such incentives encourage players to excel, as better performance leads to higher earnings beyond their contract salary.
Social Media and Digital Content
Cricket players, with millions of followers on Instagram, Twitter, and YouTube, have a powerful online presence. They earn through brand partnerships, sponsored posts, live streams, and collaborations. Brands pay well for exposure to their vast fan base, making social media a significant income source. This digital influence boosts their earnings while keeping them connected with fans.
Indian Cricket Players Turned Coaches – Kapil Dev, Ravi Shastri, Rahul Dravid (left to right)
Once a cricket player retires from active playing, there is a multitude of things that he/she can do to open doors for a regular income. One of those things is relying on years of training and playing and using that skill to train upcoming talent. They may join a cricket academy to coach an entire team or take on personal coaching assignments. In any case, these engagements are high-paying and assure a regular source of income. Well-known retired cricket players like Robin Singh, Manoj Prabhakar, Venkatapathy Raju, and S. Sriram have taken assignments to coach international teams. Other prominent Indian national Cricket team coaches include Kapil Dev, Ravi Shastri, Rahul Dravid, and more.
Commentators
A financially lucrative and attractive assignment to take is that of a cricket commentator. Ex-players get signed on by popular sports channels as commentators during matches. Some famous names in the commentary are Ravi Shastri, Sunil Gavaskar, Mohinder Amarnath, and Mohammad Azharuddin.
Many ex-cricket players own successful business ventures that have become their primary source of income post-retirement. The salaries and payouts that players receive are usually invested in various ventures or to start a new business themselves. Known as a serial entrepreneur, Kapil Dev is the most famous name in Indian Cricket. Post-retirement this dynamic man owns several businesses across the country including a restaurant called ‘Captain’s Eleven” in Chandigarh and Patna and a hotel in Chandigarh named ‘Kaptain’s Retreat Hotel’.
Other famous names include Sachin Tendulkar, who has a diversified investment portfolio as well as owns eateries; Virat Kohli, who, among other investments, jointly owns the gymnasium chain ‘Chisel’, MS Dhoni, who co-owns Mahi Racing Squad India, a Super Sports World Championship team; and Yuvraj Singh, who supports the sports-themed online business Sports365.in, which sells sporting and fitness equipment.
The bottom line is that retiring from playing active sports is, in fact, an opportunity to grow in other aspects that these well-known cricket players have explored to their fullest extent. There are many career options that players can explore which may or may not be related to their chosen careers. The idea is to grow – personally, professionally, and financially.
FAQs
Who gives salaries to cricketers?
Indian cricket players earn a fixed annual salary from the Board of Control for Cricket in India(BCCI). Apart from this, they also get paid per match, depending on the type of match.
How do cricketers make money?
The Indian Cricket players make money in the following ways:
Advertising
Sponsorships
Playing for Private Enterprises (IPL)
How do cricketers earn money after retirement?
The earning avenues for cricketers after retirement include:
Cricket Coaching
Commentators
Entrepreneurship and Investing
How do cricketers get paid?
Cricketers earn through contracts (central/team), match fees, endorsements, performance bonuses, franchise leagues (IPL, BBL), and social media deals. Top players also earn from brand sponsorships, prize money, and business ventures.
Do cricketers get pension?
Yes, many retired cricketers receive a pension from their cricket boards, like BCCI, ECB, and PCB, based on their playing tenure and contributions.
How much money do cricketers earn?
Cricketers’ earnings vary widely. Top international players earn INR 10-50 crore+ yearly from contracts, match fees, IPL, and endorsements. Domestic players earn INR 20 lakh to a few crores. Retired players may get pensions and media deals.
Cricketers are similar to movie stars that have a huge commercial appeal. This is why many upcoming cricketers including Shreyas Iyer are currently in demand for endorsing products. Shreyas Santosh Iyer is an Indian cricketer who currently plays for the country in international cricket, Mumbai’s cricket team in the domestic cricket and Delhi Capital in the Indian Premier league.
Shreyas Iyer is a right-handed top order batsman that plays in all forms of cricket like One day International (ODIs), Twenty20 International, Indian Premier League, Under 19 Indian cricket team, etc for India. The cricketer made his debut in 2014 to 2015 Vijay Hazare Trophy by playing for Mumbai, in which he scored over 273 runs in the tournament at an average of 54.
Shreyas helped the Under-19 team by hitting back-to-back half-centuries in the playoffs which led to India to finish fifth in the 2014 World Cup. He also played Ranji trophy the same year with an impressive score of 809 runs with an average of 50.56 making him the 7th highest scorer of 2014 Ranji Trophy.
He has also given top performances in 2016 to 2017 Ranji trophy, 2018 to 2019 Vijay Hazare trophy tournament, 2018 to 2019 Deodhar Trophy, 2018 to 2019 Syed Maushtaq Ali trophy. Shreyas became popular after he became a part of the Delhi Capital Team after being auctioned in 2015 Indian Premier League. In 2018, he became the youngest capital to lead the Delhi Daredevils team in the IPL history.
Shreyas Iyer was retained by the Delhi Capitals IPL team up until 2019, the cricketer also helped the team reach playoffs after seven years. In 2020’s IPL season, Shreyas continued as a captain making the team reach finals for the first time. BCCI describes the cricketer that has the ability to mix power game with classical approach and known for his sharp fielding in the IPL.
In 2021, Shreyas Iyer became a part of Lancashire for 2021 season of Royal London One Day Cup. The net worth of Shreyas Iyer is estimated to be $4 million in 2021. He is known to charge over Rs. 20 to Rs. 30 lakhs for brand endorsement deals. Some of the brands endorsed by Shreyas Iyer are BoAt, Fresca Juices, Myprotein, Google Pixel, Manyavar, Dream11, and CEAT. Lets know more about these.
In February 2025, InCred, a diversified financial services group, announced its collaboration with Shreyas Iyer, announced him as its new brand ambassador, succeeding the legendary Rahul Dravid.
This partnership underscores InCred’s commitment to aligning with the core values of cricket—discipline, perseverance, and performance—which resonate with their vision of empowering individuals to achieve their financial goals. The collaboration features a series of marketing campaigns focused on making financial services more accessible and transparent & enhancing financial awareness across India.
MyFitness
MyFitness – Shreyas Iyer Brand Endorsements
Iyer’s partnership with MyFitness is a perfect example of how sports personalities can influence lifestyle and dietary choices. With his disciplined fitness routine and strong fan following, he continues to inspire many to opt for healthier food options, making this endorsement a successful and strategic move for both MyFitness and Iyer’s brand.
Britannia
Britannia – Shreyas Iyer Brand Endorsements
Britannia Bourbon launched its “Original Friendship” campaign, featuring Indian cricketers Hardik Pandya, Shreyas Iyer, and Deepak Chahar. The television commercial depicted the trio’s camaraderie, highlighting the mischievous aspects of friendship. In the ad, Pandya playfully deceives Iyer and Chahar by pretending to share the last Bourbon biscuit while secretly hiding additional pieces, leading to a lighthearted chase among the friends.
This campaign aimed to celebrate the playful bonds among friends, positioning Britannia Bourbon as a treat that complements such fun moments. The cricketers’ real-life friendship added authenticity to the narrative, resonating with audiences who cherish similar experiences with their friends.
Ramraj
Ramraj – Shreyas Iyer Brand Endorsements
Indian cricketer Shreyas Iyer was featured in a television commercial for Ramraj, a brand renowned for its traditional men’s attire, including vests (baniyans). The advertisement aimed to highlight the comfort and convenience of Ramraj vests.
However, the commercial garnered significant attention on social media platforms, particularly Twitter, where users critiqued its content and execution, labeling it “cringe-worthy.” The ad’s narrative and presentation sparked widespread discussions and humorous reactions among netizens.
WhatsApp partnered with Star Sports to launch the “Privacy Unplugged” series, a five-part short-form content initiative highlighting the significance of privacy in the digital age. This series featured prominent athletes, including Shreyas Iyer, who shared personal narratives emphasizing how WhatsApp’s privacy features support their professional and personal lives.
In his segment, Iyer discussed leveraging WhatsApp’s ‘View Once’ feature to share his magic tricks with younger teammates, fostering a comfortable environment for them to discuss challenges. This approach underscores the importance of private communication in building confidence and camaraderie within a team.
NBA Style India
NBA Style India – Shreyas Iyer Brand Endorsements
Shreyas Iyer’s association with NBA Style India is a testament to his growing influence beyond cricket, positioning him as a style icon who effortlessly blends sports with fashion. This collaboration allows him to showcase his love for sneakers, streetwear, and athleisure, stuff that have become a crucial part of modern-day sports culture.
Through his partnership with NBA Style India, Iyer has successfully expanded his brand beyond cricket. His ability to carry bold fashion statements while maintaining an athletic edge has made him a trendsetter among young sports enthusiasts.
Indian cricketer Shreyas Iyer was featured in a FanCraze advertisement that garnered significant attention and sparked controversy. The ad campaign depicted a scenario where a female fan approaches Iyer for an autograph but realizes she doesn’t have suitable material for him to sign. In a seemingly awkward moment, she begins to lift her top, prompting Iyer to intervene by offering his hoodie for the autograph.
This incident highlights the fine line that advertising campaigns must navigate to engage audiences without crossing into controversial or offensive territory. It also underscores the importance of sensitivity and awareness in content creation, especially when featuring high-profile personalities like Shreyas Iyer.
Oppo
OPPO – Shreyas Iyer Brand Endorsements
In June 2024, OPPO India unveiled its #DareToFlaunt campaign to promote the OPPO F27 Pro+ 5G smartphone, featuring actress Shraddha Kapoor and cricketer Shreyas Iyer. The campaign highlighted the phone’s status as India’s first IP69-rated waterproof smartphone, emphasizing its durability and sleek design.
The accompanying television commercial showcased the F27 Pro+ enduring various rigorous scenarios, such as being subjected to a washing machine cycle, submerged in a swimming pool, used to hammer a cricket wicket, and even run over by a car.
In each instance, the phone emerged unscathed, underscoring its resilience. This portrayal aimed to resonate with extremely bold and adventurous spirit of Gen Z, encouraging users to flaunt their devices without fear of damage.
The #DareToFlaunt campaign successfully garnered significant attention, accumulating over 150 million views across various platforms.
This widespread engagement reflects the campaign’s effectiveness in connecting with the target audience and highlighting the unique features of the OPPO F27 Pro+ 5G.
Ultrahuman
Ultrahuman – Shreyas Iyer Brand Endorsements
Indian cricketer Shreyas Iyer collaborated with Ultrahuman, a leading metabolic fitness platform, to enhance his athletic performance through advanced health monitoring technology.
Using the Ultrahuman M1, a continuous glucose monitoring device, Iyer gained valuable insights into his metabolic health, enabling him to optimize his diet, training, and overall performance. This partnership underscores Iyer’s commitment to leveraging technology for health and fitness optimization, reflecting an active and health-conscious lifestyle.
Gillette
Gillette – Shreyas Iyer Brand Endorsements
Gillette India launched the ‘Play With The Stars’ campaign, featuring Shreyas Iyer and fellow cricketer Shubman Gill. This initiative introduced special Cricket Edition packs of Gillette’s Mach3 and Fusion5 razors, offering consumers a chance to meet and play cricket with their idols. The campaign emphasized precision and excellence, aligning with Gillette’s brand values.
Red Bull
Shreyas Iyer, the dynamic Indian cricketer, has established a notable partnership with Red Bull, a brand renowned for its association with high-energy sports and events.
This collaboration aligns seamlessly with Iyer’s vibrant and active persona, reflecting his commitment to excellence on and off the cricket field. This association places Iyer among an elite group of sports personalities who embody the brand’s ethos of pushing boundaries and striving for greatness.
Mutual Funds Sahi Hai – Shreyas Iyer Brand Endorsements
The Association of Mutual Funds in India (AMFI) expanded its “Mutual Funds Sahi Hai” campaign by collaborating with prominent cricketers, including Shreyas Iyer, to enhance financial literacy among India’s youth and first-time investors.
By aligning with popular cricketers, AMFI successfully bridged the gap between complex financial concepts and the general public, fostering a culture of informed investment decisions among India’s youth.
BoAt
BoAt – Shreyas Iyer Brand Endorsements
BoAt is one of the top consumer electronics company in India. It founded by Sameer Mehta and Aman Gupta in 2013. The company has its headquarters based in New Delhi and is known for wide range of products like headphones, speakers, mobile phone accessories, smartwatches, stereos, electric shavers, travel chargers, premium cables, power banks, sound bars, etc.
In 2020, BoAt became the fifth largest wearable company in the world as it had a market share of 3.5% in the global market. Shreyas Iyer was signed as BoAt’s brand ambassador in 2020. Shreyas Iyer has been featured ad campaign with the tagline of “Sound of the Champions”. This ad is said to be targeted towards fitness and music enthusiasts. With Shreyas in their side the brand is hoping to strengthen the brand narrative of offering products that are high tech, best in style and good for strenuous exercises.
Commenting on the association, Aman Gupta, the co-founder of BoAt said that, the cricketer’s youthful persona and dynamism goes perfectly with BoAt. BoAt has also been the audio sponsor for six IPL teams and has previously signed cricketers like KL Rahul, Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant, and Prithvi Shaw as their brand ambassadors.
Google Pixel
Google Pixel – Shreyas Iyer Brand Endorsements
Google Pixel is one of the top consumer electronics company that was developed by Google. The pixel brand was first introduced in 2013 with their laptop Chromebook Pixel. Google Pixel is known for its products such as the Pixel Smartphones (Pixel 3a & 3a XL, Pixel 4 & 4 XL, Pixel 5, etc.) Pixel tablets (Pixel C, Pixel Slate), Laptops (Chromebook Pixel, Pixelbook) and Accessories (Pixel Buds, Pixelbook Pen, etc.). These products can be run with the Chrome OS or the Android operating system.
In 2017, the company signed the then Indian cricket team coach and Shardul Thakur, Mayank Dagar and Shreyas Iyer to endorse the Google Pixel 2. The #daywithpixel2 ad campaign featured all cricketers where they showcase the features of Google Pixel 2 when they spend a day where they out for lunch and a supposed outing away from the camp with Google Pixel 2. This ad campaign became viral as it has garnered over 3 million views.
Manyavar is one of the most well-known ethnic fashion brands in India. The company was initially founded by Ravi Modi in 1999 where it only sold men’s ethnic wear. The company has now become synonymous for its wide range of wedding wear, festive wear, fusion wear for men, women and even children. As of now, Manyavar has over 600 stores across in more than 200 cities including 120 flagship stores and over 13 international stores in countries UAE and America.
It also has more than 4000 employees around the world. Manyavar has so far, many famous brand ambassadors such as Virat Kohli, Anushka Sharma, Ranveer Singh, Kartik Aryan, Alia Bhatt, Amitabh Bachchan, etc. The company also signed Shreyas Iyer as an endorser for the #Manyavarwalidiwaali campaign in 2018. The cricketer can be seen dancing with a kid while wearing a Manyavar kurta. This ad also features other cricketers like Virat Kohli, Umesh Yadav, etc.
Fresca Juices
Fresca juices – Shreyas Iyer Brand Endorsements
Fresca juices is one of the fastest growing natural fruit brands in India. The brand is a under the FMCG company known as Bankey Behari foods was started by Akhil Gupta in 1999. The company is known for its products such as Jams, Pickles, Tomato Ketchup, Chutneys and Syrups. In 2010, the company also started manufacturing delivering fresh and authentic fruit juices with diverse flavors.
Fresca Juices has now become a household name because of its wide variety of nutritious flavors essential for a healthy lifestyle. The company is known to have over 200 plus distributers across the country. The brand signed Amrya Dastur and Shreyas Iyer as its brand ambassador in 2021.
The cricketer has appeared in ad campaigns in a unique fun-filled avatar, where the cricketer talks about situations when life gives you tough situations, he just grabs the drink to bring it back on track. The tagline of the campaign is #TheFrescaLife, with this campaign the brands aim to strengthen its leadership position in the fruit drink market in India.
Myprotein
Myprotein – Shreyas Iyer Brand Endorsements
Myprotein is a leading sports nutrition company was originally founded by Oliver Cookson in 2004. The company is known for its products such as sports nutrition products, gym clothing, protein powders, nutritional shakes and drinks, vitamins and healthy high-protein snacks. The brand is a subsidiary of Hut Group and is currently the Number 1 in Europe while operating in over 70 countries.
Myprotein became so popular because its products are high quality, vitamins and minerals, high-protein foods, snack alternatives, and performance clothing. The brand signed Shreyas Iyer as its brand ambassador in 2021 during the 14th season of the Indian Premier League. With Shreyas Iyer endorsing its products, the brand aims to utilize the cricketer’s strong social media presence in order to connect with more sports enthusiasts and spread the benefits of Myprotein.
According to the cricketer, professional athletes, have to focus on fitness and body conditioning and maintain correct levels of protein and vitamins to support their strength training and conditioning, that’s where brands like Myprotein help in keeping a balanced regime.
CEAT is a multinational tyre company which is a subsidiary of RPG Group. The company is a leader in manufacturing tyres for passenger cars, cycles, SUVs, two-wheelers, trucks and buses, light commercial vehicles, earth movers, fork lifters, tractors, trailers, and even autorickshaws. CEAT exports to countries across Africa, Americas, Australia, Asia, and have a production capacity of over 800 tonnes per day and 165 million tyres annually.
The company was initially founded by Virginio Bruni Tedeschi in 1924 but was acquired by RPG Group in the 1990s. CEAT has had a history of choosing cricketers like Rohit Sharma, Mayank Agarwal, Ajinkya Rahane as its brand ambassador especially during IPL seasons.
In 2019, the company signed Shreyas Iyer as its brand ambassador in 2019, according to the deal the CEAT logo will permanently be features donned on the bats used by Shreyas Iyer. Commenting on the association, the cricketer said that it is his pleasure to be associated with CEAT as it has always supported and boosted cricket in the India.
Dream11
Dream11 – Shreyas Iyer Brand Endorsements
Dream11 is a leading Indian fantasy sports company that was founded by Harsh Jain and Bhavit Sheth in 2008. The company allows its user to play fantasy cricket, hockey, football, kabaddi and basketball. As of 2014, Dream11 is known to have over 1 million registered users which grew to 2 million in 2016 and up to 45 million in 2018.
In 2019, the company was the first Indian gaming company to become a unicorn. In 2021, Dream11 launch six multimedia campaigns during the 2021 Indian Premier League. The ad campaigns feature cricketers like Rohit Sharma, MS Dhoni, Shikhar Dhawan, Hardik Pandya and Shreyas Iyer that seen playing fantasy cricket with their neighborhood teams.
The tagline of the ads is ‘Team Hai Toh Mazaa Hai’, and revolves around fans and their love for cricket. The ad campaign also showcases the importance of having a team in real life to enjoy playing sports just like how the users of Dream11 can play their favourite sport by making their own teams.
Conclusion
Shreyas Iyer has recently emerged as a promising prospect for the Indian cricket team. At the age of 26, Shreyas Iyer has become prolific top-order batsman known for his fearless style of batting and high strike rate. Many media outlets have even compared him to iconic cricketers like Virender Sehwag. Shreyas Iyer has always actively promoted brands on social media where he has a huge fan following, which has helped him grow in the advertising world.
FAQs
Who is Shreyas Iyer?
Shreyas Iyer is a prominent Indian international cricketer known for his batting prowess.
Why are brands interested in endorsing Shreyas Iyer?
His consistent performance, youth appeal, stylish image, and growing popularity make him attractive to brands.
What types of brands does Shreyas Iyer typically endorse?
He endorses a variety of brands across categories like sports apparel, electronics, financial services, and consumer goods.
Yuvraj Singh is a well known former Indian international cricketer. Born in Chandigarh, India, the staunch Punjabi player was an all-rounder in the game. He started playing for the nationals in the year 2000 and played in the national team till 2017. He was famous for his six sixes in six balls in 2007.
However, this magnificent cricketer was diagnosed with a cancerous tumour in his left lung. The champ made it through and also his major comeback occurred in the field. But he retired quite soon.
But Yuvraj Singh has an amazing endorsement profile. It is vivid, useful and huge. Enlisted below are the major endorsements of Yuvraj Singh.
Howzat is a fantasy sports platform. The brand have both a website and an app for online gaming. It is a gaming platform, from where one can earn real money. It was launched in India in 2019. Yuvraj Singh was chosen to be in the advertisements, and to be an active part of the brand communication. According to the company, Yuvraj’s immense popularity in the sports field would cement the genuineness and scopes of this online gaming company.
Pepsi
Pepsi came to India in the year 1989, under the PepsiCo company. It has been one of the largest beverage brands in India. In 2007 Yuvraj Singh along with Virendra Sehwag, Rahul Dravid, Sachin Tendulkar and Mahendra Singh Dhoni was a part of the blue billion campaign of Pepsi. Though India lost the world cup after this. However, the commercial was quite popular.
Puma
Yuvraj sing – Brand Endorsement of Puma
Puma is a German company introduced in India in early 2006. Puma is a company that manufactures athletic shoes, apparels. They chose Yuvraj Singh as their brand ambassador in the year 2011. According to Rajiv Mehta the MD of Puma India, Yuvraj Singh for his forthright personality and all-around values makes him very reachable to the youth today. No wonder, Yuvraj Singh was also glad to work with them.
Whirlpool entered India in the 1980s. It was first established to design and manufacture washing machines in India. In 2012, around the IPL season, Whirlpool became the official cooling partner of king’s XI Punjab. The brand promotion was done by the then captain of the team Yuvraj Singh and Kiran Kher in the ideal Punjabi style.
Revital
Ranbaxy’s Revital was launched in India during the year 1989. Revital is an energy capsule, balancing the vitamin and mineral needs of the body. Not much is known about this endorsement since Yuvraj was replaced by Salman Khan soon. However, he was chosen for this as he was a fitness figure for the nation. So he could impact the greater crowd to opt for healthy options like Revital.
WellVersed
Yuvraj Singh endorsed brand – Wellversed
This company was introduced in India in the year 2018. It is a nutrition company. Yuvraj Singh has been the face of this brand from its early days. According to Aanan Khurma the co-founder of this company states that no one else could have been better a representative of the company than Yuvraj Singh since he has gone under the change from being an athlete and sportsman to a cancer survivor. Hence no one could explain the need for the wellness of health and nutrition better than him.
Aakash Institute
Aakash started its journey of shaping the dreams of students from the year 1988 as a humble coaching centre with a mere number of 12 students. Now they’re a giant size Institute with branches all over India preparing students for joint entrance examinations.
In 2020, Yuvraj Singh was roped in order to promote the “Success is waiting” program with the core message of “coming back stronger”. According to Aakash Chaudhary, the director and chief executive officer of the institute, Yuvraj is known for his abundant success and banging to come back.
He is the face of Aakash which will definitely inspire many students not to lose hope and successfully make their path through failure with strength and determination.
This product of Cadbury chocolate was introduced in the year 2016. In 2019, when IPL was around the corner, Yuvraj Singh and Rishabh Pant were roped for a fuse commercial. It was an extremely playful advertisement.
Birla Sun Life Insurance
Birla was built at the end of the year 2000 and it commenced its operations in January 2001. As the name suggests, the company provides a range of insurances useful throughout a man’s life. Yuvraj Singh has been endorsed by the company since 2009.
According to Ajay Kakkar chief marketing officer of BSLI Indians are deeply impacted by cricket and takes inspiration in every scope of life from cricketers. Hence Yuvi is an idol for many as he has seen both great and challenging times in life. He ideally represents the brand philosophy stating “Jab Tak Balla Chalta Hain, Thath Chalte Hain Warna”. (You rule till your bat rules).
Lays
Lay’s a potato chips brand, was introduced in India for the first time in the year 1995. Within the first five years of its ventures, it became one of the leading brands of potato chips in India.
In 2019 Yuvraj Singh was roped in for a social media movement called “Wavez4India”. Dilen Gandhi, Senior director- Marketing food category stated that watching Yuvraj Singh groove to the trend his fan will confidently be a part of this campaign.
However other than these, Yuvraj Singh has been part of other successful ad films but these are the major ones.
FAQs
What is the net worth of Yuvraj Singh?
Yuvraj Singh has a net worth is reported to be around 258 crores ($35 million).
Who is the wife of Yuvraj Singh?
Bollywood Actor Hazel Keech is the wife of Yuvraj Singh.
Who is the father of Yuvraj Singh?
Yograj Singh, Former Indian cricketer is the father of Yuvraj Singh.
What are the top brands endorsed by Yuvraj Singh?
Top brands endorsed by Yuvraj Singh are:
Howzat
Pepsi
Puma
Whirlpool
Revital
WellVersed
Aakash Institute
Cadbury
Birla Sun Life Insurance
Lays
Is Yuvraj Singh the brand ambassador of Puma?
Puma chose Yuvraj Singh as their brand ambassador in the year 2011.
Is Yuvraj Singh the brand ambassador of Aakash Institute?
Yuvraj Singh is the brand ambassador of Aakash Institute.
Cricket is considered as a religion in India, while the cricketers are seen as their demigods. Many companies nowadays prefer sportspeople or athletes over actors and actress to endorse their brands. One cricketer that is upcoming in the advertising world is Umesh Yadav. Umesh Yadav is a popular Indian cricketer that plays for teams such as Vidarbha cricket, Indian National team and Indian Premier League (IPL) teams.
Umesh is the country’s fastest bowler as his estimates top speed is over 152.5 km/h. Umesh Yadav initially entered cricket as a right-arm fast-medium bowler, but later was known to be an all-rounder in the Indian Cricket team. The fast bowler first made his ODI debut against Zimbabwe in 2010. In the 2015 ICC world cup, Yadav became the highest wicket-taker for India and third highest overall.
One of best performance by him was in the semi-finals of Ranji Trophy in 2019 against Kerala’s team. Umesh Yadav has played under IPL teams such as Delhi Capitals, Kolkata Knight Riders, and even Royal Challengers Bangalore. After his powerful performances in the 2018 IPL, he was named in ESPNcricinfo’s.
So far, his best performance was against Australia and New Zealand in the 2015 Cricket World Cup. One fun fact about Yadav is that he was offered a job of being an officer in the Reserve Bank of India after becoming popular, this fulfilled his father dream of getting a government job. Because of his many achievements Yadav has earned a top spot in terms of ranking and has become one of the richest cricketers in the world.
The net worth of Umesh Yadav is estimated to be over $8 million in 2021. The cricketer is known to charge over Rs 20 to Rs 30 lakhs per endorsements deals. The brands endorsed by Umesh Yadav so far are GoodGamer, Manyavar, Nagpur’s Swachhata mission, Reserve Bank of India (RBI).
Good Gamer Corp is a fantasy gaming and technology company that has its headquarters in Vancouver, Canada, while it has a subsidiary known as Good Gamer India Private Limited located in Bengaluru, Karnataka. GoodGamer is an upcoming daily sport and esport fantasy and real money gaming app that offer a huge variety of skill-based games.
The target audience of the company are the cricket fans, hardcore esport gamers, and even casual mobile gamers. With GoodGamers users can build their own team for different sports, play with friends, enter tournaments and win real prize money. GoodGamer is the first Indian fantasy gaming company to offer several unique features like prop fantasy contests, player injury reports, player injury alerts, an AI based lineup optimizer, etc.
GoodGamer signed the bowlers Umesh Yadav and Kuldeep Yadav as the endorsers for the company. The cricketers have appeared in the ad campaigns of GoodGamers and were chosen by the company in order to gain access to cricket fans amongst India’s 350 million mobile gamers.
Nagpur Swachhata Mission
Swachh Bharat Abhiyan is one of the most popular countrywide campaign that was started by the Government of India and launched by the Prime Minister Narendra Modi in 2014. The main mission of Swachh Bharat Abhiyan is to eradicate open defecation, manual scavenging, bringing awareness and improving solid waste management.
The first phase of Swachh Bharat lasted till 2019 and focused on generating awareness regarding sanitation practices. While the second phase from 2020 to 2025 will focus on sustaining the open defecation free status and improving the management of solid and liquid waste. In the early years of his cricket career, Umesh Yadav became the face of the Nagpur Swachhata Mission.
The organisation signed Umesh Yadav to be the brand ambassador for the NMC’s cleanliness campaign. According to the deal the cricketers will join in the NMC’s activities under Swachh Bharat Abhiyan. Commenting on the association Umesh Yadav said that it is great to be part of a lovely campaign, as he is proud Nagpurian and so wants to motivate youngsters and other citizens to make our city clean.
Manyavar is one of the most popular and trusted ethnic fashion brands in India. The company was originally started by Ravi Modi in 1999 and was only focused on making men’s ethnic wear. The company is now known for wedding wear, festive wear and fusion wear for men women and children.
Manyavar currently has over 600 stores across in over 200 cities including more than 120 flagship stores and over 13 international stores in countries UAE and USA. It also has more than 4000 employees around the world. Manyavar has so far, many celebrity brand ambassador such as Virat Kohli, Anushka Sharma, Ranveer Singh, Alia Bhatt, Amitabh Bachchan, etc.
The company also signed Umesh Yadav as an endorser for the #Manyavarwalidiwaali campaign in 2018. The cricketer can be seen having a conversation with a kid on his plan for Diwali while wearing a Manyavar kurta.
Reserve Bank of India
Reserve Bank of India is the country central bank and the regulatory body under the Ministry of Finance. This bank is responsible for issuing and supplying the Indian Rupee and also regulating the Indian banking system. RBI promotes economic development and was originally started its operations in 1935 under the Reserve Bank of India Act. It then was nationalized after India got its independence in 1949.
RBI signed cricketers such as K.L. Rahul, Umesh Yadav, Shabaz Nadeem, Ishan Kishan, Deepak Hooda and Dhruv Shorey to endorse and spread awareness about topics like banking for senior citizen, savings account and also banking ombudsmen in 2019.
These ad campaigns featuring cricketers aims on educating people on messages such as basic savings bank accounts, steps to avoid falling prey to fictitious emails, ensuring safety in digital financial transactions, etc.
Umesh Yadav is one of the cricketers behind the many big victories that India has achieved in recent times. Because of his outstanding performances till date the bowler is also called as U Yadavi by his fans and friends. Bowlers is not a popular option for brand endorsements but with bowlers like Umesh Yadav have started endorsing big brands according to their preferences. In the coming times, many bowlers will be seen as the brand ambassadors of brands.
Frequently Asked Questions
Who is Umesh Yadav?
Umesh Yadav is a popular Indian cricketer that plays for teams such as Vidarbha cricket, Indian National team and Indian Premier League (IPL) teams.
What is the net worth of Umesh Yadav?
The net of Umesh Yadav is estimated to be over $8 million in 2021.
How much does Umesh Yadav charge for brand endorsements?
The cricketer is known to charge over Rs 20 to Rs 30 lakhs per endorsements deals.
What are the brands endorsed by Umesh Yadav?
The brands endorsed by Umesh Yadav so far are GoodGamer, Manyavar, Nagpur’s Swachhata mission, Reserve Bank of India (RBI).
Brand ambassadors are an integral component of the formula that businesses and organisations use to develop a strong brand identity and reach out to customers on a regular basis. This strategy humanises branding and develops a connection with customers that other strategies, such as slogans or product placement, cannot.
Brand ambassadors are the public face of the company, and they are in charge of building and maintaining their own image in line with the company’s values and principles. Many brand ambassadors are expected to be active on many social media channels, write or blog about the brand or product, and attend product launches or other events to represent the business.
Bhuvneshwar Kumar is a prominent member of India’s current cricket team. He has guided India to numerous victories on his own. Despite his talent and popularity in the sport, Bhuvneshwar Kumar has yet to sign any brand endorsement deals.
What is commendable, however, is that Bhuvneshwar Kumar is still one of India’s highest-paid cricketers despite not appearing in many flashy advertisements or endorsements. According to Forbes Magazine, Bhuvneshwar Kumar is number 52 on the list of India’s 100 wealthiest people.
Asics has appointed Indian cricketer Bhuvneshwar Kumar as a brand ambassador for the country. Asics hopes that by partnering with the pace bowler, it would be able to reach out to more Indians and promote its global ‘I Move Me’ campaign.
Rajat Khurana, Managing Director of Asics India, said in a statement on the brand association.”We are incredibly thrilled to welcome on board the leading cricketer of our Indian cricket team as the brand ambassador for Asics India, his dedication to fitness on and off the field, which has contributed to Team India’s success, is admirable; they exemplify the brand’s core value.”
Bhuvneshwar remarked “I am really excited about representing one of the world’s best brands. Shoes are an essential aspect of our lives as athletes and fast bowlers. Given its best-in-class technology, Asics is one company that I absolutely trust and believe in.”
Playerzpot
Bhuvneshwar Kumar Playerzpot Endorsement
Cricketer Bhuvneshwar Kumar has been named a brand ambassador for Playerzpot, a fantasy sports gaming website. The cricketer will appear in the brand’s upcoming advertisements and will promote Playerzpot through engagement activities as part of the relationship.
“We are thrilled to welcome the two cricketing greats, Bhuvneshwar Kumar, to the Playerzpot family. It’s the start of a new era for the company, and we intend to expand rapidly in the Fantasy Gaming space. Cricket is a sport that piques the interest of Indians in general.” said Yogesh Doiphode, creator of Playerzpot
Nutramantra
This Ayurvedic skin and hair care brand debuted an ad commercial with Bhuvneshwar Kumar in the second part of 2018. Bhuvi’s face can also be seen on all of the brand’s male-oriented items.
FAQs
What is the net worth of Bhuvneshwar Kumar?
The net worth of Bhuvneshwar Kumar is Rs 65 Crore.
Who is the wife of Bhuvneshwar Kumar?
Nupur Nagar, an engineer is the wife of Bhuvneshwar Kumar.
What is the age of Bhuvneshwar Kumar?
Bhuvneshwar Kumar was born on 5 February 1990 and is 32 years old.
A brand ambassador (also known as a corporate ambassador) is a person hired by a company or organisation to promote a brand in a favourable manner and thereby help raise brand recognition and sales. In terms of look, behaviour, values, and ethics, the brand ambassador is supposed to represent the company. The ability of brand ambassadors to employ promotional methods to build the customer-product-service relationship and persuade a big audience to buy and consume more is a critical component.
Suresh Raina is without a doubt one of the best cricketers on the planet. His outstanding batting and fielding abilities provide the Indian team with both steadiness and security. Suresh Raina is also really popular. On social media, he has almost 30 million followers. He’s also a popular pick for a number of brands. It’s no surprise that Suresh Raina is one of India’s most well-known sports personalities, with lucrative commercial endorsement deals. Let’s take a look at all of the brands that have been associated with Suresh Raina throughout his career.
Suresh Raina has joined 9stacks as a brand ambassador. Raina will be seen promoting the company through different campaigns and various engagement events as part of the deal. “We all learnt a lot of new stuff during the lockdown, and I started playing poker online on 9stacks. It’s a fun skill game that requires you to think and use a variety of methods in order to win. I looked at all of the other platforms available, and I can certainly say that 9stacks is the greatest of them all. “I am ecstatic to be associated with the 9stacks poker platform and look forward to working closely with the brand in the coming months,” Raina remarked
WTF Sports
WTF Sports, a fantasy sports game website, signed cricketers Suresh Raina and Harmanpreet Kaur as global brand ambassadors in August 2020. Suresh Raina is also a strategic partner of WTF Sports. Raina says of associating with the brand, It’s thrilling to be a part of a fantasy sports platform like WTF Sports, not just as an ambassador but also as a strategic partner; it embodies everything I stand for and believes in; it’s feisty, fun, and competitive.”.
BharatPe
Suresh Raina has been named a brand ambassador for BharatPe, a banking platform. Raina got clearance from the team management to film for the brand’s promotional campaign before jetting off to the UAE for the IPL 2020.
Faintain
Suresh Raina Faintain Endorsement
Suresh Raina, an excellent cricketer, has been named as a brand ambassador for Fantain. “Fantain offers a fantastic method for sports enthusiasts to experience fantasy sports,”. I’m thrilled to be a part of a firm that gives sports fans a unique opportunity to get closer to their favourite sport Raina remarked.
“Suresh Raina is a legend in his own right, and we are happy to be connected with him,”. His sheer brilliance, teamwork, and energy have helped India and CSK win countless matches. As we construct a platform founded on trust and transparency, this relationship is a perfect fit for us. Suresh has our warmest wishes for the IPL and beyond.” Anand Ramachandran, Fantain’s co-founder and CEO, stated
Asics
The Indian cricketer Suresh Raina was welcomed to the huge Gurgaon headquarters of ASICS, a true sports performance brand. Suresh Raina, the newest member of the ASICS Athlete Family, debuted the brand’s GEL-KENUNTM KNIT footwear line.
Intex
Intex Technologies’ Director & Business Head (Consumer Durables & IT Peripherals) Nidhi Markanday said in a statement, “We are happy to have Suresh Raina as the brand ambassador for the speakers’ segment.
I’m excited to start a new chapter with the Intex brand. Apart from cricket, music is indeed what relaxes me, and Intex speakers have been a popular choice for years,” Raina explained.
IPOL Lubricants
The recruitment of prominent Indian cricketer Suresh Raina as the brand ambassador for IPOL Lubricants, the company’s trademark brand in the industrial lubricants category, has been announced by GP Petroleums Ltd, a leading lubricant manufacturer and part of the UAE-based Gulf Petrochem Group.
It’s a joy to partner with GP Petroleums, a well-known name in the lubricant sector. I’m excited to pursue this potential further, and I want to see IPOL take market share from other companies. “I look forward to taking the IPOL brand to new heights Suresh Raina stated.
Pure Play
Pure Play, a new sportswear brand that brings sports and play together on a single platform, has named Suresh Raina as its brand ambassador.
“We are really happy to have Suresh Raina join our Pure Play family,” He will be the face of the forthcoming Spring Summer16 advertising campaign for the brand. He is regarded as a role model for young people, fully embraces the brand’s attitude, and is the ideal face to move our company ahead say Pure Play co-founders Vishnu Bhagat and Rajesh Kukreja.
Ceat
Suresh Raina Ceat Endorsement
Ceat is an Indian tyre company established in 1942. We are really delighted to have Suresh Raina on board to represent the CEAT brand during cricket matches,” Raina is one of the Indian cricket team’s youngest and most energetic players, therefore we’ve strategically targeted him. He’s a perfect fit for our brand since he embodies the CEAT values of reliability, passion, and energy said Anant Goenka, MD, CEAT Ltd.
FAQs
What is the net worth of Suresh Raina?
The net worth of Suresh Raina is 185 Crore INR.
Who is the wife of Suresh Raina?
Priyanka Chaudhary, an Indian software engineer, former banker and social worker is the wife of Suresh Raina.
What is the age of Suresh Raina?
Suresh Raina was born on 27 November 1986 and is 35 years old.
There are over a billion cricket fans in the world and 90% are Indians. Whoa!
With that kind of following, one can’t complain that cricket is called a religion by millions in India. But guess what, there’s a bigger religion with the biggest fan following in the world – money, moolah or currency!
Apparently, BCCI (the richest cricket body in the world) fancied this in time, founded the commercial format of the game in the form of Indian Premier League (IPL) in 2007 and IPL became cricket’s most glitzy, glamorous festival. Add to that, its association with the entertainment business and corporates is something that added more fuel to the cricketing carnival. Today, this sporting event moves and shakes the economy beyond words.
We are a religious nation but also a secular one. So, while some of you will devote yourselves to your favorite deity (player/team), the not-so-religious ones can keep up their excitement by following IPL’s money trail, or in other words, the direct/indirect impact IPL has on our economy. It is no less interesting than the matches themselves. Follow through the end to know-how.
A little flashback first – The Indian Premier League aka IPL cricket championship began in 2008. It has a ’20-over’ format, hence called Twenty20 (T20) tournament. Currently, it has already passed the 14th season in 2021, which concluded with Chennai Super Kings, who took the 14th IPL winner award, as the 4th title home. The IPL tournament constitutes eight teams, where each team is set to play two games with each of the other competing teams, totaling 60 matches over a month and a half.
Basically, this professional sports league has been conceptualised on the lines of the famous UK/American leagues such as the English Premier League, NBA, MLB, NFL et al. The frenzy behind is no less.
Now let’s talk numbers because what is cricket without it. Hang on, we are not going to discuss cricket scores or static stats like run rates, most centuries, or ducks that are overdone anyhow, but instead lay out some dynamic economic data.
● IPL brand value: $4.7 billion, which has noted a 7% rise, as per the February 2022 reports.
● The highest source of income: Media rights, which make up for 60% of its revenues.
● Team with the highest brand value: Mumbai Indians (MI), the value of which has increased by 13% to become $79.5 million.
The real game
Can you guess how many Pani-puris or Pizzas are sold during a match? No idea? Okay, what kind of creative lies do men invent to skip how many productive work hours to watch a match? Can’t say? Fine, at least how many memes, jokes and posts are created during IPL? Duh! Are you even serious?
Alright, the cricket craze hasn’t stumped us that bad. We were only checking your entertainment quotient. After all, it’s the fun persona of cricket branded as IPL, that we will talk about.
Yeah, so let’s show you some real economic figures. From 100s of crores poured in annual auction of players or million and billion dollar deals signed amongst BCCI, sponsors, global media houses, advertisers, etc., not to mention the heavy business activities that take place during and around an IPL championship. Money just flows across various sectors for this Kumbh of cricket. This results in a solid boost in the finances of not only the players, the BCCI, the mammoth size corporations, but also of the government as well as the nation.
(Well, we won’t disappoint you in any way, so check out the best few memes/ jokes/ tweets on IPL towards the end)
We like the American yardstick a bit too much. So, here’s a comparison of the salaries of our players with top US league players.
Average annual player salary in the sports industry
Wow! IPL is second on the list, right under NBA (National Basketball Association). However, we already knew that our cricket/IPL players are awarded pretty handsomely.
Although cricket falls too low in popularity among other global sports like football, basketball, baseball, hockey, etc, but hey, as promised we are only talking about the economics of the game and there we don’t fall too behind.
BCCI, franchises or players – the bigger beneficiary?
BCCI earned INR 4,000 crores from IPL 2020, according to its treasurer. This means every cricket fan contributed 40 rupees. Actually! So, be proud, because you’re not just a passive viewer but an active participant in the economy. Need further proof? Well, the TV and media rights of IPL has been sold for a massive 2.3 billion dollars approximately (INR 16k+ crores) to Star Network.
Here are a few more fantastic figures vis-a-vis IPLs that you can use to tickle your imagination or just revel in delight while you enjoy a match.
● Title sponsorship – Tata Group has replaced the Chinese phone maker Vivo as title sponsors for the 2022 and 2023 seasons of the cricketing phenomenon. Vivo was reportedly booked earlier as title sponsors for the period of 2021-2023, which is why Tata will remain the main sponsor with Vivo next in line, with 2 remaining years of contract with them still.
● Media rights – While we have seen BCCI selling the media rights to Star Sports for INR 16,347.5 crore for the global broadcasting rights i.e. TV & digital for 5 yrs (2018-2022), the cricketing body is now mulling over the expansion of broadcasters where the others will also share the rights in 2022. The deal value for the media rights in the previous installment of IPL is 1.5X from that of the year before. Well, this leap of faith is backed by guaranteed advertising revenues these media giants get. By the way, IPL 2021 ad revenue was calculated at INR 2,950 crores, only in TV advertising.
● Ticket sales – Nil for 2020 as well as 2021 as both seasons were held behind closed doors due to COVID19. Nonetheless, on-air sponsors have multiplied every year and thus the money came pouring from them. Over 10 sponsors, big and small, strike multi-crore deals with each franchise. The rising digital viewership is certainly set to more than offset that loss. However, the IPL 2022 matches are estimated to have a seating capacity of 25%, and the ticket sales have already started going live from 12 pm on March 23, 2022.
● Sports/cricket tourism – 100% loss again! This is one sector that has suffered immensely and globally since the onset of the coronavirus pandemic. So, one can’t really factor it in here. However, with growing relaxation of the pandemic-induced rules, we might see some tourism in 2022.
No one said that religion was just about finding God? It is also about deity worship, rituals, festivals, and much more. Take a hint from it and admit that cricket too isn’t just about fitness and health anymore. It is also about entertainment, business & fun. The government of the day realised it and brought IPL’s income under the tax net.
Income means taxes and taxes mean revenue for the govt. Did you know BCCI was considered a charitable organisation under the IT act, thus, paid zero taxes? Govt took away that privilege in 2012 from BCCI & declared IPL as a commercial activity hence taxable. Although BCCI hasn’t accepted it to date.
Whilst fist-fighting with the Govt on this issue in the background, BCCI has paid little over INR 460 cr to settle tax dues (of an earlier assessment year) in September 2019. However, with 400 million viewers and 400 billion viewing minutes recorded last season, perhaps it’ll have to pay up the balance dues which is close to INR 1300 cr. After all, taxes are a necessary evil.
Okay, but how does IPL affect your and my economy
Good question but a little premature. Happy to explain because that’ll affect my bank balance or say the economy positively. See! That’s how the economy in essence works. There are no free lunches. Likewise, when those big brands like Royal Stag, Flipkart, Vivo, Jio appear on your screen in the middle of an exciting match, you may not like it much but the brands have knowingly or unknowingly made an impression on your mind. With repeated such displays, you tend to remember the brand name for a long. That’s how they increase their customer base. Boom! The brand sales might hit the roof and you may think that you just bought one beer to cheer.
What about the sponsors whose names show on your fav player’s (deity) jersey/cap/bat or placed on the field and other conspicuous places? They get the desired visibility and attention for their brand.
It is not just these purchases and just the sponsor companies that benefit from the IPL excitement. Other businesses and sectors also gain from the festive mood revolving around the religious sport of India, cricket, and cheer too. This is because economic activities always have a ripple effect. For instance, if you are a YouTuber, create content around cricket/IPL & cash it on. If you are an SM marketer, an influencer creates that perfect meme that goes viral faster than any known virus to mankind.
Religion isn’t just about finding God; it is about deity worship, rituals, festivals and so much more. Take a hint from it and admit that cricket too isn’t just about fitness and health. It is also about entertainment, business, and fun.
Let’s dig a little deeper. Sometimes religion pushes its followers into fanaticism and fascism. Cricket too has its dark side. Nah, not talking about betting rackets here. Check out this tweet.
This is just to leave you with an afterthought.
Lets team up this season – on and off the field
Cricket is inherently a sport. And a sport is packed with emotions. So without the energy of a live audience cheering for the teams…emotions run dry. We can’t be emotionally stuck in the pre-COVID era either or reject changing realities of our times. So how do we keep up the enthusiasm? By consuming some great content, like this one? Let us know what you think! Because we passionately & constantly work to score more & more points from our readers.
Conclusion
To end on a lighter note – ‘Stay home, stay safe’ was and is the mantra of the pandemic age, and if you choose otherwise, then take adequate precautions while going out and remaining outdoors. ‘You could cheer for Dhoni or AB de Villiers, so long as you stay fit until next year!’ may be your mantra for IPL 2022, which is starting on March 26, 2022. So, let’s have a field day!
FAQs
Is IPL good for Indian economy?
The IPL teams earn revenue through their sponsors and the sale of merchandise of their kits and garbs. To sum it all up, IPL has an impact on the Indian economy as it produces numerous employment opportunities.
How much does IPL contribute to Indian economy?
The brand value of the IPL in 2019 was $6.7 billion, as per the Duff & Phelps report. According to BCCI, the 2015 IPL season contributed ₹11.5 billion (US$160 million) to the GDP of the Indian economy.
How much is IPL worth?
The brand value of the IPL, as per the reports dated February 2022, is $4.7 billion, which witnessed a 7% increase lately.
When is the IPL 2022 starting?
IPL 2022 is starting from March 26, 2022, as per the reports.
When will IPL 2022 end?
IPL 2022 will be ending on May 29, 2022, as per the reports.
Startups are a hard cookie to bite in. But for these Indian cricket players, it is just another pitch to show their talent. With this kind of dedication, practice, passion, and talent they have achieved the best in both the fields namely sports and business.
Indian cricket team players have been the face of numerous brands over the years. But with the startup culture flourishing and having a positive environment in the country, many cricket stars are showing interest in new ventures and are backing them up by investing both their time and money into business enterprises they believe are promising and relevant.
Here are some Indian cricketers who have invested in new-age startups:
Also referred to as the God of Cricket this batting maestro has been the face of various brands over the years. After a successful cricketing career of 24 years, Sachin retired in 2013 and started his second innings with several ventures. Here is a look at the startups he has invested in.
Musafir
It is a travel company based in Dubai and was founded in 2007. Sachin was both the stakeholder and the brand ambassador of the company. Sachin Tendulkar exited the company in 2018 with ₹25 crores.
Smaaash Entertainment
Sachin Tendulkar at Smaaash Launch
Founded in 2009 it is a sports simulation technology based on various games like cricket, football, racing, and other recreational activities. It also hosts leisure activities that include a lounge, a spa, dining and music for men, women, and children as well as a gaming mall. The company was shut down in 2020 as the pandemic hit.
Sachin and Sanjay Narang
Sachin collaborated with the famous hotelier Sanjay Narang of the Mars group and opened restaurants. They are situated in the Colaba and Mulund areas of Mumbai and one in Bangalore.
Kerala Blasters of Indian Super League
Sachin Tendulkar at Kerala Blaster Team Unveil
Sachin was the co-owner of the Kerala Blasters franchise of the Indian Super League along with other investors. It’s a football team and the Kerala Football Association has full faith in Sachin’s and his entry is said to bring funding and revival of the game itself in the state. In 2018 Sachin sold his entire stake of ISL Kerala Blaster.
Mumbai Franchise of International Tennis Premier League –
Sachin has been known for his passion for Tennis and is a long time fan. He is the co-owner of the newly-formed Indian Tennis Premier League’s Mumbai Franchise.
Smarton India
Sachin Tendulkar at Smarton Phone Launch
In 2016, Sachin invested in the Bengaluru-based Internet of Things (IoT) company Smartron India and came on board as the brand ambassador of the company.
Yuvraj Singh
After successfully combating a cancerous tumour in his left lung and winning the 2011 World Cup, Yuvraj Singh started his foundation, YouWeCan. Established in 2015, it spreads awareness about cancer and the effects of the dangerous disease.
This fabulous batsman of the International Indian Cricket Team has inspired millions with his on-field and off-field batting. In 2011 after winning the World Cup he was diagnosed with cancer but he made an international comeback just in a year with newfound enthusiasm and courage.
YouWeCan Ventures
A part of YouWeCan is the YouWeCan Venture which is an initiative to provide support to budding businessmen. The start was initiated with the help of Nishant Singhal who is both the co-founder and Chief Investment Officer.
In 2017, YouWeCan Ventures backed the online table reservation platform EazyDiner and Yuvraj Singh became the brand ambassador for the app. YouWeCan’s portfolio also includes healthcare marketplace Healthians, Bengaluru-based automotive services marketplace startup Cartisan, Gurugram-based Startup Buddy, an online marketplace for private jets and helicopters JetSetGo and startup incubators and media funds. He also owns a sports-based e-commerce store Sports365.
Virat Kohli is the captain of the Indian cricket team and also the new face of the Indian youth. He is one of the best batsmen in the world right now both on-field and off-field. Virat Kohli has earned accolades on the field and off-field made concrete plans for his retirement. Here is a look at some of Kohli’s Investments.
Wrogn
Virat Kohli started his fashion brand with co-founder Anjana Reddy. It is a youth fashion platform for graphic T-shirts, lightweight denim jackets and collar shirts.
Chisel Gyms
Virat Kohli at Chisel Gym Launch
Known as a fitness freak Virat Kohli has launched Chisel, a chain of fitness gyms and fitness centres. The startup recently introduced technology-enabled workout routines that aimed at addressing the youngsters of information technology workers.
UAE Royals
Virat Kohli at UAE Royals Event
It’s the franchise of the International Tennis Premier League. Virat is the co-owner of the franchise with Neelesh Bhatnagar and Sachin Gadoya. It has availed the 17 times Grand Slam Champion, Roger Federer.
FC Goa
Virat Kohli at FC Goa Launch
It’s the franchise of the Indian Super League and was the first investment made by Virat Kohli at the age of just 25 years. He is the co-owner of this ISL team and holds stakes of 12%.
Zeeva – MuveAcosutics
Virat Kohli – MuveAcoustics
Kohli partnered with Hong Kong-based consumer electronics companyZeeva in order to launch the audio equipment company MuveAcoustics in India.
The former captain of the International Indian cricket team’s both ODI and Test Cricket has ventured into multiple startups and businesses. Here is a look at some of the business ventures of MSD.
Ranchi Rays
It is a Hockey club franchise of the Hockey India League that is co-owned by Dhoni and the Sahara India Pariwar.
Chennaiyin FC
MS Dhoni at Chennaiyin FC Launch
It is a Football club franchise of the Indian Super League that is co-owned by Dhoni, Abhishek Bachchan, and Vita Dani.
Mahi Racing Team India
MS Dhoni at Mahi Racing Team launch
With his interest in bikes, Dhoni has co-partnered this World Super Bike Championship team with Akkineni Nagarjuna.
SportsFit
Dhoni has co-founded his fitness brand in 2012. Sports Fit World Pvt. Ltd is a gym franchise with several stores open and functional in India already.
Cars24
In 2019, M S Dhoni invested in the online used car marketplace Cars24 as a Series D investor.
SEVEN
MS Dhoni at Store Launch of Seven
MS Dhoni has also launched a lifestyle brand SEVEN and owns the shoe section of the brand.
Khatabook
The cricketer has recently invested an undisclosed amount of equity funding in the Bengaluru-headquartered business ledger app, Khatabook.
Anil Kumble
Anil Kumble is a former Indian cricket coach. He was one of the fourth-highest wicket-taker of all time.
Tenvic Sports
Anil Kumble co-founded TENVIC Sports with international table tennis player Vasanth Bharadwaj in 2010. The firm intends at rendering structured coaching to assist kids to stand out in a sport of their choice. It also caters to businesses and sports persons by providing training and mentoring, along with vision and ideas to help brands improve leverage in their marketing. Its clientele includes schools like Pearson and Delhi Public School. Corporate clients include IBM, Weber Shandwick, Accenture, Pepsi, HP, etc.
Kapil Dev was the captain of India’s first World Cup-winning team. He was a fast-medium bowler and a hard-hitting middle-order batsman. He was widely recognized as one of the greatest all-rounders to play the game, he is also regarded as one of the greatest captains of all time.
PeopleEasy.com
As an angel investor, Kapil Dev has invested in online grocery startup PeopleEasy.com.
Samco Ventures
Kapil Dev – Samco Ventures
In 2015, the former Indian cricketer turned into a venture investor after picking up a stake in Mumbai-based Samco Ventures.
WizCounsel
Last year, Delhi-based online market network WizCounsel raised INR 1 Cr in an angel round led by the cricketer among others.
VAOO
Kapil Dev – Vaoo
Kapil Dev has also invested in VAOO, a Mumbai-based cab aggregator which offers free rides to passengers in return for viewing advertisements.
Conclusion
Indian cricketers have invested in numerous startups. Some of them are well-known and recognized in India. These startups are successful and also help the people in need. Startups like YouWeCan is helping cure cancer patients. Such startups should be encouraged as they help in the betterment of society and people in need. Many cricketers are trying their hand in startups and helping society. We can see many more startups invested by Indian cricketers in future.
FAQ’s
Do cricketers invest?
Yes, many Indian cricket legends, like Sachin Tendulkar, MS Dhoni, Virat Kohli have invested in various startups.
What business does Sachin Tendulkar have?
Sachin Tendulkar has invested in startups like Musafir and Smaaash entertainment. The god of cricket also co-owns Kerala Blasters.
It is become common in corporate India, to sign the top or upcoming cricket celebrities as brand ambassadors. Cricketers have mass appeal and are trusted by the audience of different age groups; this is why many cricketers are offered huge amounts of money to promote brands.
One such young and upcoming Indian cricketer is Rishabh Pant, who plays as a middle-order wicket keeper batsman. Rishabh Pant has so far played for India in the Under 19 Cricket World Cup (2016), Twenty20 International (from 2017), and has also captained the Indian Premier League (IPL) team Delhi Daredevils.
The cricketer debuted in The One Day International (ODI) in 2018. In the year 2019, the Rishabh was awarded the ICC emerging player of the year at the event of ICC awards. Recently in February 2021, Rishabh pant became the Men’s player of the month by ICC awards. What made him famous was his performances in 2015 to 2016 Ranji Trophy and Vijay Hazare Trophy.
One of his best performances was when he scored 308 in the 2016 to 2017 Ranji Trophy against Maharashtra and became the third youngest Indian to score a triple century in First class cricket. He was brought by the Delhi Daredevils team for Rs 1.9 crore in 2016 and in 2018 he scored 128 not out from just 63 balls for the team making him the highest individual score by an Indian cricketer in Indian Premier League history.
Because of these performances he was made the captain of the IPL team Delhi Daredevils, making him the 4th youngest Indian to captain an IPL team. Rishabh Pant also became the part of the Indian Team as a replacement for an injured Shikhar Dhawan for 2019 Cricket World Cup. Rishabh pant performance in Gabba will go down history as he helped the team beat Australia and win the Border Gavaskar Series in 2021.
Many media outlets called him as definition of an ideal T20 batsman. The estimated net worth of Rishabh pant is $5 million in 2021. While he is known to charge over Rs 20 to 30 Lakhs per endorsement deal. Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.
Noise is India’s biggest wearables company that was founded by Amit Khatri and Gaurav Khatri in 2014. The company also makes smartphones cases, headphones, earbuds and other accessories for various types of smartphones. This made in India company has its headquarters in Gurugram and sells most its products on Amazon and Flipkart.
As of 2020, Noise ranked among top 5 brands in India in wireless earphones as it has so far come up industry leading and path breaking innovations in audio and smartwatch technology. Noise is currently renewing its focus on smart wearables and hearables and that’s why it signed Rishabh Pant as its brand ambassador in 2021.
The company also aims to reach out to young sports enthusiast across India and strengthen its position as the leader in the smartwatch market. Rishabh Pant has also appeared in many of the brands multimedia ads. According to the company Rishabh is true to his spirit and values and listened to his own just like the “Dil Ka Shor” campaign and so fits the brand.
JSW Steel
JSW Steel is one of the most popular Indian multinational steel manufacturing company and is a subsidiary of JSW Group. The company has its headquarters in Mumbai, Maharashtra and has a global footprint of 140 countries including USA, India, South America and Africa. JSW Steel is among the fastest growing companies in India as it has a total installed capacity of 18 MTPA.
The JSW Group is a part of the O.P Jindal Group which is in sectors such as Steel, Energy, Infrastructure, Cement, Ventures and Sports. The company signed Rishabh Pant as its brand ambassador in 2020 for a period of three years. The cricketer has been featured in an ad campaign which promoted the product JSW Colouron+ colour coated sheets and JSW Neosteel TMT bars.
Commenting on the association, the cricketer said that he is happy to partner with JSW Steel and sincerely believes that it will be very long and exciting association. He also added that he is proud to partner with a company that he admires for leadership journey, innovative products and future-ready capabilities.
Himalaya is a popular Indian multinational pharmaceutical company that was founded by Mohammed Manal in 1930. The company has its headquarters in Bengaluru, Karnataka and is known for its personal care, baby care, well-being, nutrition and healthcare products for using organic or ayurvedic ingredients.
Its products can be found in over 106 countries around the world, in 2015 it sold its products to over 91 countries from it generated over 50% of its revenue outside India. The company signed Rishabh Pant along with Virat Kohli as its brand ambassador in 2019. The two cricketers are seen to be endorsing the company’s face care products for men with the tagline of ‘Looking Good and Loving It’ in the ad commercial.
With the duo endorsing the brand, it hopes to grow the male grooming sector and gain a huge market share in the coming years. Rajesh Krisnamurthy the business head for Himalaya said that both the cricketer were their first choice as they perfectly symbolise the Himalaya’s promise to make every young man look good and feel confident.
Boost
Boost is one of India’s leading malt-based health food drink that is under Unilever. The brand was initially launched in 1975 and is clinically proved to increase stamina up to three times more.The brand is targeted towards people who need a nourishing beverage for extra nutrition or to fill gaps in their diets and for people who have lost their appetite, etc.
The drink is available Chocolate flavor and ‘Ready to Sip’ pack and continues to be a well known health food drink in the market. The company has always been synonymous with choosing its brand ambassador as they are all leading cricketers of their time like Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli.
The brand signed Rishabh Pant and Shreyas Iyer as its brand ambassadors in 2019. According to the brand both the cricketers are young achiever in Indian cricket and so are the perfect for the brand that aims to empower kids become champions in sports and life.
Cadbury Fuse is well known chocolate bar that is manufactured by Cadbury in India and initially produced in UK. The chocolate bar is said to be made up of 70% a solid bar of milk chocolate while the other 30% consists of nuts, raisins, crisp cereal pieces put within it. This chocolate bar was the centre of a large marketing campaign which lead to a national launch of the product on “FuseDay” on 24thSeptember 1996.
This campaign was successful that it sold over 40 million Fuse bars were sold in the first week of its release. However, the brand was discontinued until its was launched again under Cadbury’s India in 2016. The brand signed Yuvraj Singh, along with Rishabh Pant as its endorsers in 2019 during the IPL season.
The two cricketers showed their fun side in the ad campaign that had a tagline of “Cricket is a gentleman’s game, but hunger is certainly not!”. The motive of this campaign was to endorse the brand while also providing cricket fans the necessary excitement they wanted. Cadbury Fuse was also the official hunger partner of IPL team Sunrisers Hyderabad 2019.
The Pant Project
The Pant Project is a full service online tailoring option for custom made pants for men across the country. The brand was launched in October 2020 with an aim of becoming the country’s top direct to consumer clothing brand especially in time of a global pandemic where people prefer to buy clothes online at the comfort and safety of their homes.
Rishabh Pant was signed as the brand ambassador for The Pant Project and has featured in many of its multimedia ad campaign endorsing the PanT20 Collection. The PanT20 collection will include pants, shorts and chinos custom made from comfortable, breathable cotton perfect for Indian Summer and will be prices Rs. 1990 to Rs. 2990.
Commenting on the association, Dhruv Toshniwal, the Founder and CEO of The Pant Project said that, “Not only does the cricketer share the name with the brand but his personality is also perfect for our custom-made e-tailoring brand.” He also added that just like the cricketer’s dynamic and adaptability towards playing all format of the game like T20s, ODIs and Test matches, similarly the company is all about custom-made and doesn’t believe in the one size fits all approach.
BoAt is a leading consumer electronics company in India founded by Sameer Mehta and Aman Gupta in 2013. The company has its headquarters in New Delhi and is known for its range products like headphones, speakers, mobile phone accessories, smartwatches, stereos, travel chargers, power banks, sound bars, etc.
BoAt is also the 5th largest wearable brand in the world in 2020 with a market share of 3.5% in the global market. Boat was also the official audio sponsor of over six IPL teams in 2020. The company signed Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant and Prithvi Shaw as its brand ambassadors in 2019 and have appeared in ad campaigns together.
With the help of the cricketers the company aims to strengthen the brand’s appeal among the Gen Z audience. Since it collaborated with IPL teams, Boat launched a limited-edition headphone which was inspired by the insignia and colours of the respective teams to cater to their fans.
Realme
Realme is one of the top Chinese smartphone company that has its headquarters based in Beijing, China. The company was founded by Sky Li, while it’s the sub-brand of Oppo and a subsidiary of BBK Electronics. Realme is known for its products such as smartphones, earphones, power banks, Realme UI, Smartphones, phones cases, etc.
In 2018, the brand grew to become number 1 emerging brand in the Indian smartphone market. The company is pioneer in smartphone Indian market as it was the first 64MP smartphone, fastest-charging smartphone, and first 5G smartphone in India. According to a report, Realme sold over 4.7 million units worldwide in 2019 making it among the top 10 mobile phone manufactures in the world.
It currently has more than 10 million users globally. Rishabh Pant was made the brand endorser for the Realme 3 series of smartphones in 2019. In the ad, Rishabh showcases the features of the Realme 3 pro with the tagline #3stepsahead.
Rishabh Pant at a young age of 23 years old has given outstanding performance and has been behind big victories India has achieved in the recent times. Brands also look for get sports celebrities who are at an early stage of the career so that the brand can grow along with the sportsperson.
Rishabh Pant has recently become popular in the advertising world because of his good track record, right attitude, competitive on-field and friendly off field, fan following and trending.
Frequently Asked Questions
Who is Rishabh Pant?
Rishabh Pant is an upcoming middle order wicket keeper batsman from India.
What is the net worth of Rishabh Pant?
The estimated net worth of Rishabh Pant is $5 million in 2021.
How much does Rishabh Pant charge for brand endorsements?
Rishabh Pant is known to charge over Rs 20 to 30 Lakhs per endorsement deal.
What are brands endorsed by Rishabh Pant?
Some of the brands endorsed by Rishabh Pant are Noise, JSW Steel, The pant project, Himalaya, Boost, Cadbury fuse, Boat, Realme 3, among others.
