Having a sportsperson or a cricketer as a brand ambassador is a formula that many companies and organizations use in order to build a strong brand identity and reach out to their target audience. One of the upcoming Indian cricketers in the advertising world is Ajinkya Rahane, who is currently the Vice-captain of the Indian cricket team in test cricket.
Ajinkya Madhukar Rahane is a middle order batsman who has played all forms of cricket and currently represents Mumbai in domestic cricket and Delhi Capitals in Indian Premier League (IPL). The cricketer made his debut in first class cricket in 2007 to 2008 Ranji Trophy and his International debut in 2011 in a Twenty20 International against England. Whereas his test debut was in the 2013 Border Gavaskar Trophy.
Rahane went on to become the country’s most accomplished batsman overseas throughout India’s away season during 2013 to 2014. He also performed well during the 2015 World Cup especially when he helped the team win over South Africa in a World Cup match for the first time. When it comes to IPL, Ajinkya started out in Mumbai Indians but then achieved success for Rajasthan Royals up until 2016. In the 2019, Rahane was brought by the Delhi Capital team and has been performing well for the team.
One of the most notable performance by Ajinkya Rahane was when India defeated Australia in Gabba under his captaincy and won the Border Gavaskar Trophy in 2021. The net worth of Ajinkya Rahane is estimated to be $9 million in 2021. While he is known to charge over Rs. 20 to Rs. 30 lakhs per brand endorsements deals. Some of the brands endorsed by Ajinkya Rahane are Boost, CEAT, NeoGrowth, Games24x7, ELSA Corp, Hudle etc.
Here are the List of brands endorsed by Ajinkya Rahane
Boost is one of India’s leading nutritional beverages brand that is owned by Unilever. Boost was originally launched in 1975 and is clinically proved to increase stamina up to three times more. This malt-based chocolate drink is targeted especially towards people who need a beverage that provides extra nutrition to fill gaps in their meals or for the people who have lost their appetite, growing children etc.
The drink is available Chocolate flavour and ‘Ready to Sip’ pack and continues to be a favourite health food drink in the market. The brand was also promoted by many Indian cricketers such as Rishabh Pant, Shreyas Iyer, Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli, etc. Boost signed Ajinkya Rahane as its brand ambassador in 2021.
Boost has also had their iconic tagline of “Boost is a secret of my energy” in all its ads with the cricketers. Commenting on the association Rahane said that, he was trilled to be a part of boost as he has grown up with it. He also added every kid needs a little push to deal with challenges, and he is honoured to play that role.
CEAT
CEAT is a leading multinational tyre company that is owned by RPG Group. It is a one of the most well-known tyre manufacturing company, that makes tyres for passenger cars, cycles, SUVs, scooter, bikes, trucks and buses, earth movers, fork lifters, tractors, trailers, and even autorickshaws, etc. Besides that, CEAT has sponsored strategic-timeout for IPL from 2015 till 2018.
The company was initially founded by Virginio Bruni Tedeschi in 1924, collaborated with the Tata group, but was acquired by RPG Group in the 1990s. CEAT has chosen many cricketers like Rohit Sharma, Mayank Agarwal, Shreyas Iyer as its brand ambassador during Indian Premier League seasons.
In 2016, the company has signed a 4-year long bat endorsement deal with Ajinkya Rahane. Since Rahane plays various forms of cricket and is well known for playing test series overseas, the company’s logo will prominently donned in the bats used by the cricketer. The company also added that, Rahane’s performance on the field represents the values that CEAT believes in.
Neogrowth is a pioneer company in the sector of SME lending in India. The company helps businesses grow by providing them business loans and creating a social impact. Neogrowth provides unsecured business loans up to Rs. 75 lakhs. So far, the company is known to have helped SMEs in 70 different sectors and has a presence in 27 markets.
The company is known to have disbursed more than Rs 6,200 crore in loans to over Rs. 29,500 clients. Neogrowth signed Ajinkya Rahane as its brand ambassadors in 2021, while the deal is said to be for a year. The cricketer has also appeared in their ad campaign with the tagline of “Keeping it simple”.
The ad showcases Rahane explaining the ease at which small companies can access loans through NeoGrowth. The aim of the ad campaign is to bring attention to the problems faced by small business, help them find solutions to their challenges and by providing them loans.
Games24x7
Games24x7 is an online gaming company that is known for their skill games (such as RummyCircle and My11Circle) and other casual games like Ultimate Games. The company was founded by Bhavin Pandya and Trivikraman Thampy in 2006 and currently has its offices in Mumbai, Bengaluru, Kiev, Philadelphia, and even Miami.
Games24x7 specializes in the sectors of behavioral science, latest technology and AI and has come up with unique games for all platforms. RummyCircle is one of the Games24x7 games that is known to the largest online rummy platform in the country. The company signed Ajinkya Rahane as its brand ambassadors in 2021 for My11Circle which is a fantasy sports platform.
Cricketers such as Sourav Ganguly, Shane Watson, Rashid Khan, and VVS Laxman have also endorsed the brand. The new campaign that features Ajinkya Rahane will be a tribute to the cricket lovers in India. Commenting on the association Saroj Panigrahi, the Vice President of My11Circle said that, With Rahane’s help the company will continue to providing awesome game playing experiences to fantasy sports enthusiasts.
ELSA (English Language Speech Assistant) Corp is an upcoming EdTech startup that provides services like A.I. assistant for pronunciation training and accent reduction. The company was founded Vu Van and Xavier Anguera and has its headquarters in San Francisco, California.
The company aims to help everyone speak foreign languages with confidence which can enable people to get better career opportunities. The company is known for their flagship product known as ELSA speak which is personal virtual pronunciation coach. So far, it has over 10 million people from 101 different countries. The EdTech company signed Ajinkya Rahane as its brand ambassador in 2020.
With the help of the cricketer in their advertisements, the company wants to popularize the ELSA Speak among the Indians who might want to better their English Pronunciation. In an interview, Manit Parikh the Country head of India ELSA Corp said that Ajinkya Rahane was chosen as he was the perfect embodiment of the ‘ELSA way of life’ and that why he is the best fit for the company.
Hudle
Hudle is a digital platform made for sports enthusiasts, as it allows people discover and book tickets for more than 300 sports venues, sports events and even tournaments on its app. The company was founded by Suhail Narain in 2015 and has its headquarters based in New Delhi.
This sports startup’s main motive is to bring people closer to the favourite sport by organising customized sports events and workshops for corporates. It also allows its users to connect with other players through games and leagues, or even learn a sport by joining its play session. The company signed Ajinkya Rahane as its brand ambassador and advisor of the brand in 2020.
The company is the face of the brand and also guides the team with his strategic inputs through his experience in professional sport. Commenting on their association, Suhail Narain the Founder and CEO of Hudle said that, with Rahane on board the company will be able to identify and unlock new opportunities as a strategic partner.
Ajinkya Rahane is one of the most valuable cricketers of the Indian cricket team especially for international cricket. Ajinkya Rahane is known for being one of the best fielders, his old-school batting technique and for having the ability to adapt to the pitch and weather conditions overseas.
When it comes to being a brand endorser Rahane has chosen brands that are similar to his ideals and that have social impact. This is why Ajinkya Rahane will be seen endorsing more brands in the future.
Frequently Asked Questions
Who is Ajinkya Rahane?
Ajinkya Madhukar Rahane is a middle order batsman who has played all forms of cricket and currently represents Mumbai in domestic cricket and Delhi Capitals in Indian Premier League (IPL).
What is the net worth of Ajinkya Rahane?
The net worth of Ajinkya Rahane is estimated to be $9 million as of 2021.
What are the brands endorsed by Ajinkya Rahane?
Some of the brands endorsed by Ajinkya Rahane are Boost, CEAT, NeoGrowth, Games24x7, ELSA Corp, Hudle etc.
How much does Ajinkya Rahane charge for brand endorsements?
Ajinkya Rahane is known to charge over Rs. 20 to Rs. 30 lakhs per brand endorsements deals.
Ever since Narendra Modi the Prime minister of India made an official announcement about “Make in India” it became a movement to enrich the startup economy of India. Since then it has received a good deal of support from people and companies not only from the nation but also from all around the world. Large corporations also lent their helping hands to enrich this journey. All these efforts resulted in the improvement of startup culture in India.
Celebrities have been an active part of this investment program. This has not only increased investments in startups but also has provided encouragement to do the same. Common people idolize celebrities in almost every aspect of life. Hence watching their favourite stars invest in startups would definitely enable them to invest in startups too.
The “Dada” (elder brother) of Bengal did not fall back on the trend either. Sourav Ganguly is the former captain of the cricket team of India. He is a cricket administrator and president of BCCI now. He is also a cricket commentator.
Sourav Ganguly established himself as a leading batsman of the Indian cricket team. For his prolific offside effects, he was called the “God of the offside”. He was also termed as the “Maharaja of Indian cricket”. He is remembered controversially too from his iconic shirt wave on The Lord’s balcony. It was a historic moment as a reply to the arrogance of England’s cricketers.
However, Sourav Ganguly has always been very experimental and unique in attitude.
At the very beginning of the year 2018, the news of Dada investing in startups was known. He invested in an entertainment company called Flickstree. Flickstree is a tech infotainment institution founded in the year 2014 by Saurabh Singh, Rahul Jain and Nagendra Sangra. It began in the year 2017 in India.
Flickstree is basically an Al enabled video publishing network enabling users to attain more engagement and traffic in their videos. It is a personalized video magazine. It curates free to watch videos for its subscribers. It has a collection of videos from apps like Facebook, YouTube and so on. The greatest benefit of this platform is that people can find videos they desire to see gathered from every source and app at once. It saves both energy and time.
Users are provided with categories like comedy, documentary, drama to watch and choose their video from.
According to Sourav Ganguly digital entertainment is gradually engrossing the crowd. Both cricket and entertainment according to him are good scopes to invest in. India is gradually building a hunger for both. Hence he saw an opportunity to invest in this tech entertainment factory.
Flickstree is also backed by FBStart, a Facebook program. It has been sponsored by multiple companies. Aditya Group, Venture Catalysts and Moksh Sports Ventures are the companies that primarily invested here.
Users can subscribe to a single magazine of videos as of 2018. Dada says he would want the creators to facilitate the users with a multiple video magazine facility.
The makers of this startup want their business to roll out abroad in countries like Australia and Indonesia.
Hence we can say the first try in the sphere of investment in startups was a win-win for Dada.
By the end of 2020, there was a talk of Sourav Ganguly investing money in Classplus. Though the amount pumped is undisclosed. Classplus is an Ed-Tech company helping teachers and students connect better. It helps teachers create material, teach, take tests and much more. Hence Sourav Ganguly in every way has invested in good spaces. Recently we have also seen him in ClassPlus’s advertisements.
We are looking up to him for investing in sport based spaces really soon.
FAQ
What is the net worth of Sourav Ganguly?
The net worth of Sourav Ganguly is around $50 Million (Rs.365 Crores).
What is the age of Sourav Ganguly?
Sourav Ganguly was born on 8 July 1972 and is 49 years old.
When did Sourav Ganguly retired from cricket?
Sourav Ganguly retired from international cricket in 2008.
Sachin Tendulkar also known as the god of Indian cricket is one of the finest cricketers of India as well as the world. The former captain of the Indian cricket team is regarded as one of the greatest batsmen in the history of cricket.
He has been awarded the Bharat Ratna, Padma Vibhushan, Wisden cricketers of the year and many more. No wonder that this great man will have a magnificent profile of endorsements.
Listed below are the brands endorsed by Sachin Tendulkar:
This malt or cereal-based beverage was introduced in India during the year 1975. Sachin Tendulkar was launched as their ambassador in the year 1990. Since then, he has been the brand ambassador for up to 25 years stating the tagline “Boost is the secret of our energy”. The company has stated the fact that Sachin being the face of the brand has given them the highest gross ever.
Unacademy
After becoming the official partner for three seasons of Indian Premier league (IPL) continuously, Unacademy roped in Sachin Tendulkar as their brand ambassador. He will also conduct a series of interactive classes in the app. For Unacademy subscribers these classes will be free of cost. According to Gaurav Munjal, CEO and co-founder of unacademy, these classes will help the students to get coached by Sachin Tendulkar and get inspired from his life lessons. The former cricketer has also invested in Unacademy in Feb 2021
Castrol India
Castrol was launched in the year 1979 all over India and was named Castrol India. In 2010, Sachin Tendulkar was launched as their brand ambassador. Famous Sports personalities like Cristiano Ronaldo were faces of this brand. Sachin Tendulkar was extremely elated to be a part of the brand as he was extremely fanatic about Motorsports which Castrol has been doing for a long time.
Airtel
Airtel a mobile service brand was launched in 1995, through Bharati Televentures. In 2004, they launched Sachin Tendulkar as their brand ambassador for a campaign called “Express yourself”. It was a campaign with a vision to make mobile communication a way of life in India.
Manoj Kohli, President of Airtel then commented that both Sachin and Airtel are genuine leaders who carry similar personalities and values such as trendsetting attitude, trustworthiness, friendliness and youthfulness. According to Kohli, this made Sachin the most worthy face of the brand.
BMW
BMW India commenced its operations in January 2007. In July 2012, Sachin Tendulkar has announced the face of this esteemed brand. According to them the God of Cricket is the most ideal for promoting their premium brand because cricket has a huge fan following in India. So does cricketers. They deeply inspire people to do the things they do. So they expected the deal to be a fruitful one.
In 2013, Fiat India decided to rope Sachin Tendulkar for the endorsement of their mini car Palio. According to Maurizio Paolo Bianchi, managing director of Fiat India, Sachin was young, strong and dependable just what the Palio was supposed to be. So he was the fittest face for the brand.
Luminous India
This company was launched in India, in the year 1988. Sachin Tendulkar was introduced as the brand ambassador in the year 2010. Rakesh Malhotra CEO and Founder of Luminous India stated that Sachin Tendulkar was a human representation of the core values of the brand like reliability, longevity and so on. Hence he’s a good fit for the brand.
Sunfeast
ITC launched Sunfeast as a biscuit brand in the year 2003. Sachin Tendulkar was roped for Sunfeast commercials in the year 2006. Sachin himself was pleased saying it’d be a chance for him to measure his penchant for healthy living, healthy food and so on.
Britannia
Britannia was founded in the year 1892 in India by a group of British Businessmen. Later in 1918, it was turned into a public limited company. Britannia was endorsed by Sachin in the year 2002. He was the Ambassador for quite a long time after that. However not much was known about this endorsement.
Bajaj was launched in India in the year 1945 under the name, M/s Bachraj Trading Corporation Private Limited. Sachin was made the face for Bajaj Sunny Scooter in the year 1993.
Amit Enterprise
Amit Enterprises Housing Limited was launched in the year 1983 as a construction company. Later it became a public Incorporated company. Sachin Tendulkar was endorsed as their brand ambassador in the year 2010. Mr Kishor Govind Pate, Managing director and chairman of the company stated that Sachin Tendulkar is the perfect fit for their company since he embodies commitment, consistency and performance just like their brand.
The enlisted brands were the ones that could be studied in a detailing manner. Rather these were the major endorsements of Sachin Tendulkar. However, the rest were equally important but minor in nature.
FAQ
What is the net worth of Sachin Tendulkar?
Sachin Tendulkar is one of the richest cricketer in India with the net worth of 1090 crore.
What is the education qualification of Sachin Tendulkar?
Sachin Tendulkar is 10th pass but He did not graduated from any college.
Who introduced Sachin to cricket?
Sachin’s elder brother, Ajit, recognised his cricketing ability and introduced him to Cricket in 1984.
Cricket is one of the most popular games played and watched sport in India. The top cricketers are sometimes even worshipped by cricket fanatics in India. This is why cricketers are considered to be one of the best options while choosing a brand ambassador, one such iconic cricketer is Harbhajan Singh.
Harbhajan Singh Plaha is one of the most successful offspin bowler and someone who has played all format of cricket for India. Because of his outstanding performances and contribution towards Indian cricket the cricketer is fondly called with many names like Bhajji, The Turbanator, Bhajju Pa, etc. Harbhajan is known to have the second highest number of test wickets of by an off spinner in the world.
The ace spin bowler was also the caption of Indian Premier League (IPL) teams Mumbai Indian and Punjab cricket team for the 2012 to 2013 Ranji Trophy season. Under his captaincy the Mumbai Indians team went on to win the Champions League Twenty20 in 2011.
The cricketer became popular after he became a part of the Border Gavaskar trophy team, and helped the team win the series against Australia by taking over 32 wickets. He was a part of the Indian cricket team when they won the world cup in 2011. Some of his records are 8/84 in test match (best bowling records), 411 wickets in 100 matches (total test matches wickets).
When it comes to total one day international wickets, he has scored over 259 wickets in 229 matches. Harbhajan Singh was awarded the country fourth highest civilian honour, the Padma Shri in 2009. Singh was also offered the rank of superintendent of police in Punjab by the Government of Punjab.
The net worth of Harbhajan Singh is estimated to be $12.5 million in 2021, while the cricketer is also known to charge over Rs 20 to 30 lakhs per brand endorsements. Some of the brands endorsed by Harbhajan are Brune and Bareskin, Ebikego, Fan2Play, Movado, Captain Steel, Royal Stag, Pepsi, Colgate, Rummy Culture, Lays, Muthoot Finance, etc.
Seagrams Royal stag is a popular Indian brand of whisky which was originally launched in 1995. This whisky is a blend of grain spirits and imported Scotch malts and produced by first Indian whisky to not use any artificial flavouring. Seagrams was acquired by Pernod Ricard and Diageo in 2000.
In 2011, the brand sold more than 12.3 million cases, making it Pernod Ricard’s biggest selling brands in its global portfolio of alcoholic beverages. Harbhajan Singh has been endorsing the brand since 2003 and has been featured in many multimedia ads. In 2011, Harbhajan was a part of an ad that showed choosing cricket over working in his father’s factory.
The ad ends with him asking the people on whether his achievements, “Have I made it large?”, mocking its rival McDowell’s by using its tagline. For this McDowell also made a jab at Harbhajan by featuring Mahendra Singh Dhoni in their commercial. Harbhajan filed case against McDowell’s parent company in 2011 because the commercial mocked him.
Colgate
Colgate is an American company that is known for production, distribution and provision of its oral hygiene products such as toothpaste, toothbrushes, mouthwashes, dental floss, etc.Colgate has its headquarters in Manhattan, New York and was initially founded by William Colgate in 1873.
According to a research done 2015, Colgate is the only brand in the world that was purchased by more than half of all households. The brand has a global market share of 45% and a global market penetration of 67.7%. Harbhajan Singh was signed as its brand ambassador in 2014, the cricketer was the face of the brand for a few years.
In the ad, Harbhajan can be seen having a toothache and then using Colgate Super Flexi toothbrush which helps him get better because of its flexibility. The company added that Harbhajan was chosen as the brand ambassador because of his flexible bowling wrists, epitomizes flexibility and adaptability in the field of cricket.
Lays is the leading potato chip brand in many countries including India. Lays sometimes also called as Frito-lay is owned by PepsiCo through Frito Lay since 1965. The company is known to have over 120 potato farms across the world.
It is called by different names in different countries like Walkers in the UK and Ireland, Smith’s in Australia, Chipsy in Egyptand the West Balkans, Tapuchips in Israel, Sabritas in Mexico, Hostess in Canada, etc. A fun fact about Lays is that it is the first snack brand to come out with an ad commercial in 1944.
In 2014, Lays signed cricketers like Virender Sehwag, Shikhar, Dhawan, Yuzvendra Chahal, Brett lee, Harbhajan Singh and Rahul Tewatia for their Lays Khol campaign. As part of the campaign, 18 special limited-edition Lay’s Kholo packs featuring an intriguing question on each pack with a quirky answer given inside the pack. The ad showcases the cricketers having fun with quirky dialogues that engaged the cricket fans.
Muthoot Finance
Muthoot Finance is one the most trusted financial corporation and the largest gold loan NBFC in India. The company was first founded by M George Muthoot in 1939 and currently has it headquarters based in Kochi, Kerala. The company offers products such as financing gold transactions, foreign exchange services, money transfers, wealth management services, travel and tourism services, etc.
It has more than 4,400 branches throughout India, and is available in international countries like UK, USA and UAE. In 2014, Muthoot Finance signed players such Harbhajan Singh, MS Dhoni, Suresh Raina, etc from Chennai super kings and Amitabh Bachchan as endorser for its ad campaign known as #Lifemeinaageybhadiye.
The ad is a fun song-dance-music video aimed to deliver our brand’s message of transforming lives by moving ahead in life. By getting both cricketers and Amitabh on board the brand tried to engage with Bollywood and Cricketing fans across the country.
Movado is an American watchmaker known for its collection of museum watches. The brand is popular because of its signature metallic dot at 12 o’clock and minimalist style. The company originates to Switzerland in the 1880s but was purchased by North American Watch Corp, founded by Gedalio Grinderg. Movado also makes luxury and affordable fashion watches.
It watches have aesthetic features and their high precision level making the brand stand out among other luxurious watch companies. Movado signed Harbhajan Singh as its Indian brand ambassador in 2009. In an interview the cricketer added that, he was honoured to be associated with a brand like Movado, as he believes in the brands art of design and is known for its perfection worldwide.
Fan2Play
Fan2play is an upcoming online fantasy game built with an aim of redefining the world of fantasy sports. It introduces people to a unique way of playing and enjoying fantasy sports as it is a game of skill. The game allows its users to choose their own teams and challenge each other.
Every user has to make a team of 2/3 or 4 players and create or accept challenge in the fantasy game. Players have a 50% chance of winning and gives them a transparent, entertaining and the most credible gaming experience. Fan2play signed Harbhajan Singh as its brand ambassador in 2021 for their new campaign known as #letspanga.
Commenting on the association Shashi Kumar co-founder and vice president- operations of Fan2Play said that, “the main goal of the company is to revolutionise the fantasy gaming industry in our country and The cricketer was convinced of our vision from start. The company believes that Harbhajan is the right face for our #LetsPanga campaign because of his approach on tackling opponents on the field or navigating resentment on social media.”
ebikego is logistics and micro-mobility platform that facilitates last-mile delivery for various companies in the fields of e-commerce, food delivery, groceries, and urban mobility. The company started in 2017 by T Irfan has its headquarters in Mumbai, Maharashtra and aims at providing environment-friendly means of mobility.
The company is available in cities like Mumbai, Bengaluru, Delhi, Amritsar, Jaipur and Hyderabad and is also used by big companies such as Zomato, Uber Eats, Swiggy, Flipkart, Delhivery, Big Basket, Rapido, etc. The mission of the company is to make a on stop solution for problems such as Increasing Pollution, Road Traffic, Time, Cost of Travel, Heath concerns, etc.
The company is planning to scale up to 30 cities, touch 20 million deliveries by 2022 and this is why they signed Harbhajan as a brand ambassador in 2020. The company’s campaign will be uploaded across all digital marketing platforms, offline TV channels, targeted especially to the consumer segment where association with Harbhajan will add significant value.
Brune and Bareskin
Brune and Bareskin is one the leading online fashion brand that specializes in premium quality leather products such as jackets, footwear, accessories and bags. The founder of the brand is Tabby Bhatia and is under the parent company Voganow, most vibrant online store for leather apparel and accessories. The company recently entered the offline market by launching its first-ever store in Jalandhar, Punjab.
The brand also sells its leather jackets, footwear, bags and accesories for men on ecommerce platforms like Myntra, Jabong and Snapdeal. The online leather accessory brand signed Harbhajan Singh as its brand ambassador in 2019, the cricketer since then endorsed the brand in its ad campaign and has also inaugurated their first store. Brune and Bareskin says that both, the brand and its new face, have complementing synergies, as they are both tough, and reliable.
Harbhajan was and is one of the most iconic spin bowlers of our country. The ace cricketer is also one of the important people behind big victories Indian cricket has achieved in recent times. He is a veteran cricketer and even though he is not the part of the current Indian cricket team, he will always have a high brand value in the advertising world.
Frequently Asked Questions
Who is Harbhajan Singh?
Harbhajan Singh Plaha is one of the most successful offspin bowler and someone who has played all format of cricket for India.
What is the net worth of Harbhajan Singh?
The net worth of Harbhajan Singh is estimated to be $12.5 million in 2021.
How much does Harbhajan Singh charge for endorsements?
The cricketer is known to charge over Rs 20 to 30 lakhs per brand endorsements.
What are the brands endorsed by Harbhajan Singh?
The brands endorsed by Harbhajan Singh are Brune and Bareskin, Ebikego, Fan2Play, Movado, Captain Steel, Royal Stag, Pepsi, Colgate, Rummy Culture, Lays, Muthoot Finance, etc.
Instagram has become to most used Social Media platform in the recent years. Influencer marketing has been increasing and this has been a provided a platform for celebrities and athletes to earn through Instagram and other Social Media platforms.
We can see a lot of promotions on the social media platforms by the top celebrities and athletes. Let’s look at the article to understand how much these top athletes charge for brand endorsements.
Cristiano Ronaldo is a Portuguese football player. He plays for the football club Juventus and is the captain of the Portugal National Football team. Ronaldo is often considered to be the best player in the world and is addressed as one of the greatest players of all time.
Cristiano Ronaldo has 276 million followers on Instagram and he receives an amount of USD 750,000 per promotion on Instagram.
Cristiano Ronaldo
Neymar JR
Neymar Da Silva Santos Junior is a Brazilian International footballer. He plays for the football club Paris Saint-Germain (PSG) and also for the National Football team of Brazil. He is one of the best players in the world.
Neymar has around 148 million followers on Instagram and he receives an amount of USD 600,000 per promotion on Instagram.
Neymar JR
Lionel Messi
Lionel Andres Messi is an Argentine International Footballer. He is the captain of the famous football club Barcelona and Argentina national team. He holds the record of most goals ever scored by a single player. He is also considered as the best player in the world and is addressed as one of the greatest players of all time.
Lionel Messi has 195 million followers on Instagram and he receives an amount of USD 500,000 per promotion on Instagram.
David Robert Joseph Beckham is a former Footballer. He has played for various clubs which include Manchester United, Real Madrid, Paris Saint-Germain, etc. He was also part of the national team of England. David Beckham has 65.7 million followers on Instagram and he receives an amount of USD 300,000 per promotion on Instagram.
David Beckham Instagram
Gareth Bale
Gareth Frank Bale is a Welsh International Footballer. He plays for the club Tottenham Hotspur and he plays for the Wales National Football team as well. Gareth Bale has 43.7 million followers on Instagram and he receives an amount of USD 185,000 per promotion on Instagram.
Gareth Bale
Zlatan Ibrahimović
Zlatan Ibrahimović is a Swedish International Footballer. He plays for the football club Milan and for the Sweden National Football team. He is known as the best strikers of all time. Zlatan Ibrahimović has 47 million followers on Instagram and he receives an amount of USD 175,000 per promotion on Instagram.
Luis Alberto Suarez Diaz is a Uruguayan International Footballer. He plays for the Spanish football club Atletico Madrid. He also plays for the National Football team of Uruguay. He is one of the best players of his generation and one of the most expensive players in the history of football.
Luis Suarez has 40.1 million followers on Instagram and he receives an amount of USD 150,000 per promotion on Instagram.
Luis Suarez
Conor McGregor
Conor Anthony McGregor is an Irish Professional Mixed Martial Artist and a boxer. He is a former Ultimate Fighting Championship (UFC) lightweight and featherweight champion. He has 39.6 million followers on Instagram and he receives an amount of USD 125,000 per promotion on Instagram.
Conor McGregor
Virat Kohli
Virat Kohli is the only Indian Athlete in the top 10 list of the most paid athletes for Instagram posts. Virat Kohli is the Captain of the Indian Cricket Team and is one of the best cricketers in the world. He is considered to be one of the best contemporary batsmen in the world. Virat Kohli has 108 million followers on his Instagram and he receives an amount of USD 120,000 per promotion on Instagram.
Stephen Curry is an American professional basketball player. He plays for the Golden State Warriors of the National Basketball Association (NBA). He has been regarded as the greatest shooter in the history of NBA.
Stephen Curry has been named twice as the most Valuable player of NBA. Stephen Curry has 33.3 million followers on Instagram and he receives an amount of USD 110,000 per promotion on Instagram.
Stephen Curry
FAQ
Who is the richest athlete ever?
Michael Jordan, a former 6-time world NBA champion has received unbelievable endorsement deal from prime sportswear companies like NIKE, Chevrolet, among others and is one of the richest athlete.
Who is the richest sportsman 2020?
Roger Federer, is the richest sportsman of 2020 with a net worth of $106.3 million.
What sport gets paid the most?
Basketball is the highest paid sport with an Average Salary of $4.9 million.
Conclusion
The above is the list of top athletes who are earning the most through Instagram.
Since the IPL season 14 has been started all the key players in the tournament has started to gain certain popularity. Here are the earnings of some of the key cricketers that they receive through their Instagram posts.
Virat Kohli is the captain of the Indian Cricket team. Virat Kohli has a massive number of followers on Instagram which is around 108 million. He is expected to be earning around INR 2 crores per sponsored post on Instagram and INR 3 crore per video promoting a brand. Virat Kohli is also the captain of Royal Challengers Bangalore (RCB).
Virat Kohli Instagram Charge
Virat Kohli is the 66th richest sportsman in the world according to the Forbes 2020 rich list. It is estimated that the Indian cricket Captain has earned almost INR 172 crore in the past one year. Out of which around INR 17 crore is expected to be earned through Salary and winnings, the rest INR 155 crore is expected to be made through endorsements.
Mahendra Singh Dhoni
Mahendra Singh Dhoni is the former captain of the Indian Cricket team. Mahendra Singh Dhoni has 32 million followers on Instagram. He is expected to be earning around INR 88 Lakhs per sponsored post on Instagram and around 1.3 crores for each video posted to promote the brands. He is currently the captain of Chennai Super Kings (CSK).
MS Dhoni Instagram Charge
Rohit Sharma
Rohit Sharma is the captain of Mumbai Indians and is one of the key players of Indian cricket team. He is expected to be earning around INR 42 Lakhs per sponsored post on Instagram. Rohit Sharma has around 18.2 million followers on Instagram.
Hardik Pandya is one of the key players of Mumbai Indians as well as Indian cricket team. He is expected to be earning around INR 36 Lakhs per sponsored post on Instagram. Hardik Pandya has around 17.5 million followers on Instagram.
Hardik Pandya Instagram Charge
Suresh Raina
Suresh Raina was one of the most important players of the Indian cricket team and is also part of the Chennai Super Kings team. He is expected to be earning around INR 34 Lakhs per sponsored post on Instagram and around INR 51 Lakhs for each video posted to promote the brands. Suresh Raina has around 15.3 million followers on Instagram.
Suresh Raina Instagram Charge
A.B. De. Villiers
A.B. De. Villiers is one of the highest paid International cricketers currently playing in the IPL. He is one of the most important player of South African cricket team as well as Royal Challengers Bangalore. A.B. De. Villiers is expected to be earning around INR 32 Lakhs per sponsored post on Instagram. A.B. De Villiers has around 13.6 million followers on Instagram.
David Warner is also one of the highest paid International cricketers who is currently playing in the IPL. He is also one of the most important players of the Australian cricket team as well as the former captain of Sunrisers Hyderabad (SRH). David Warner is expected to be earning around INR 12 Lakhs per sponsored post on Instagram. David Warner has around 6 million followers on Instagram.
David Warner Instagram Charge
FAQ
How much does Virat charge for Instagram?
Virat Kohli currently has over 100m followers on Instagram and he is paid around Rs 1.35 to 2 crore fees for sharing sponsored posts.
Who is the richest influencer?
Sommer Ray is an influencer who has over 24 million Instagram followers, and has a net worth of $3 million. The 23 year old’s niche is fitness, and some of her most popular posts are her workout videos.
Who is the highest paid celebrity on Instagram?
Kim Kardashian is the highest paid celebrity on Instagram with 175.5 million followers.
Conclusion
These are the list of the cricketers and the amount they receive through their Instagram posts and videos.
Indian Premier League is considered and seen more like a festival in India than just a cricket tournament. This sporting event creates a lot of joy and enthusiasm in the country. It is a cricket tournament which is conducted every year in the country between certain cricket clubs.
With the 14Th edition of IPL is just around the corner, Let’s look at the sponsors of IPL 2021.
List of All the Brands that are Sponsoring IPL 2021
Title Sponsor of IPL 2021
Vivo
Vivo is the title sponsor of the tournament. Last year due to the Indo-China issues the Title sponsor was removed from the list. This year the smartphone company is back as the title sponsor of IPL 2021 and it will be called as Vivo IPL 2021.
Vivo is the Title sponsor of IPL 2021
Tata Safari
Tata Motors is one of the biggest car manufacturing company of India. Tata has sponsored their new car Tata Safari for the top players to win this season of Vivo IPL 2021.
Media Rights of Vivo IPL 2021
Star Sports
Star Sports have the media rights for the tournament. This means that you can view the match only through the channels of the star media company. This year Star Sports have signed 14 sponsors for Vivo IPL 2021.
Dream 11 is an Indian-based fantasy sports platform. Dream 11 is the first Indian gaming company to enter into the Unicorn Club. The company was founded in the year 2008. The platform lets you play fantasy football, cricket, hockey, basketball, and many other games. Dream 11 is one of the co-presenting sponsors of Vivo IPL 2021.
Byju’s
Byju’s is an Indian-based Multinational ed-tech company. The company is located in Bangalore. It was founded in the year 2011. Byju’s is the world’s most valuable ed-tech company. Byju’s was a sponsor of IPL 2020 as well. They are also the co-presenting sponsors of Vivo IPL 2021.
PhonePe
PhonePe is an Indian financial technology and payments company. PhonePe is also headquartered in Bangalore India. The company was acquired by the e-commerce firm Flipkart. The company was founded in the year 2015. PhonePe is one of the co-presenting sponsors of Vivo IPL 2021.
Justdial
Justdial is a company that helps you to search for different services in India. The company was founded in the year 1996 and is located in Mumbai. Justdial is also one of the co-presenting sponsors of Vivo IPL 2021.
Co-powered Sponsors of IPL 2021
Upstox
Upstox is one of the largest stockbrokers in the country. They are a discount stockbroker which is backed by Ratan Tata. Upstox is one of the co-powered sponsors of Vivo IPL 2021.
Vimal Elaichi
Vimal Elaichi is considered to be a product used as a mouth freshener. They are also signed up as one of the co-powered sponsors of Vivo IPL 2021.
Bingo is a brand of ITC limited. ITC is an Indian MNC which is headquartered in Kolkata. ITC has a wide range of products and brands under them. Bingo is one of the brands under ITC which provides packaged chips. Bingo is one of the associate sponsors of Vivo IPL 2021.
Cred
Cred is aa Indian-based mobile application which lets you pay your credit card bills. It was started in the year 2018 and is located in Bangalore. Cred is one of the associate sponsors of Vivo IPL 2021.
Havells Fans
Havells is an Indian-based electronic equipment manufacturing company. Havells fans is a brand under Havells that manufactures and sells fans. Havells fans is also one of the associate sponsors of Vivo IPL 2021.
Garnier Men
Garnier is a cosmetic brand of L’Oréal. It is a French based cosmetic company. Garnier Men is a brand which manufactures products for men which include facewash, shaving creams, etc. Garnier Men is also one of the associate sponsors of Vivo IPL 2021.
Kamla Pasand
Kamla Pasand is a brand that sells pan masala. They are famous for their tagline which is Anokha Swaad. They are also one of the associate sponsors of Vivo IPL 2021.
Association of Mutual Funds in India (AMFI)
Association of Mutual Funds in India (AMFI) is an organization in India which maintains the industry standards in the Mutual Funds sector of the country. AMFI was established in the year 1995. AMFI is one of the associate sponsors of Vivo IPL 2021.
Frooti
Frooti is a mango flavored drink that is sold in India. It is manufactured under the company Parle Agro. Frooti was launched in the year 1985. It is one of the successful products manufactured by Parle Agro. Frooti is one of the associate sponsors of Vivo IPL 2021.
Pharmeasy
Pharmeasy is an Indian company which involves in the delivery of pharmaceutical products such as medicines. They have signed up as one of the associate sponsors of Vivo IPL 2021.
Livspace
Livspace is an Indian company that involves in interior designing and renovation. The company was founded in the year 2014. They have also signed up to be one of the associate sponsors of Vivo IPL 2021.
Swiggy
Swiggy is an online food ordering and delivery app. It is India’s largest food delivery app. The company was founded in the year 2014 and is located in Bangalore. Swiggy is one of the associate sponsors of Vivo IPL 2021.
Parle Agro
Parle Agro is an Indian MNC. They own the brands such as Frooti, Appy, Hippo, Bailey, and many more. They have signed up to be one of the associate sponsors of Vivo IPL 2021.
Unacademy
Unacademy is an Indian online educational technology company. It was started as a YouTube channel and later launched as a company in the year 2015. Unacademy is one of the associate sponsors of Vivo IPL 2021.
Asian paints is an Indian MNC. They are involved in the manufacturing, selling, distribution of paints. They are also involved in coating, home décor, etc. The company was founded in the year 1942. Asian paints is one of the new sponsors joining the list this year.
Thumps Up
Thums Up is a soft drink company that was launched in India under the brand Cola. It was first introduced in the year 1977, later the company was re-launched by Coco-Cola to compete with Pepsi. Thums Up is also a sponsor for Vivo IPL 2021.
Vodafone-idea
Vodafone Idea is a telecommunication company which is located in Mumbai. Both the company runs the business together under one brand Vi. They are also a sponsor of the 2021 Vivo IPL.
Mondelez
Mondelez is an American MNC which is located in Chicago. The company deals with food, confectionery, beverage, snacks, etc. They are also a new sponsor of the 2021 Vivo IPL.
Amazon Prime
Amazon prime is an OTT platform that is run under the e-commerce giant Amazon. It is one of the most common OTT platforms used by Indians and other people across the globe. Amazon Prime is also one of the sponsors of the 2021 Vivo IPL.
Groww
Groww is an Indian-based platform. The company provides a platform for online investments. The platform has more than 10 million registered users. It is one of the growing mobile platforms in the Finance and Insurance Industry of the country. They are also a sponsor of Vivo IPL 2021.
Disney + Hotstar
Disney + Hotstar is an OTT platform in India. They also have the media rights which will let you watch the live matches on their platforms if you have a VIP or premium subscription.
The platform has signed 10 sponsors for IPL 2021. They have signed up some common sponsors such as PhonePe, AMFI, and Dream 11. The other companies which have signed up have been mentioned below.
Mumbai Indians Sponsors
DHL Express
DHL express is an international courier packaging and express delivery service company. DHL express will be one of the principal sponsors of Mumbai Indians and they will also be backing the team this season.
Samsung
Samsung is the famous smartphone manufacturing company. It is one of the companies which has a major share in the smartphone market of India. Samsung is also one of the principal sponsors of Mumbai Indians
Jio
Jio is a telecommunication company which operates under Reliance Industries. Jio is one of the largest and top most telecom company in India. Jio is the principal sponsor of Chennai Super Kings, Rajasthan Royals, Kings Punjab and Sunrisers Hyderabad. The company is also one of the associate sponsors of Mumbai Indians, Royal Challengers Bangalore,
Astral Pipes
Astral Pipes is an Indian based pipe manufacturing company. It is one of the best pipe manufacturing company in the country. Astral Pipes is also one of the associate sponsors of Mumbai Indians, Royal Challengers Bangalore,
Marriot Bonvoy
Marriot Bonvoy is a chain of hotels. It has a presence globally and it is one of the largest hotel chain company in the world. Even Marriot Bonvoy will be one of the associate sponsors of Mumbai Indians.
Official Partners of Mumbai Indians
USHA, Dairy Milk, Kingfisher Calenders, Mai Dubai, Colgate, William Lawson’s Music CDs, Dream 11, MakeMyTrip, Kotak, Performax, ESA, Radio City 91.1 FM, Fever 104 FM, Boat and DNA Networks are the official sponsors of Mumbai Indians for Vivo IPL 2021.
BKT tyres
BKT tyres is one of the tyre manufacturing company which is located in Mumbai, India. They will be one of the companies backing the Mumbai Indians, Royal Challengers Bangalore, team this season. They are also the associate sponsors of Chennai Super Kings
PhonePe
PhonePe will be one of the companies backing the Mumbai Indians, Royal Challengers Bangalore this season.
Royal Challengers Bangalore Sponsors
Muthoot Fincorp
Muthoot Fincorp is a subsidiary company of Muthoot Blue. Muthoot fincorp provides financial services. They are the title sponsors of RCB for the 2021 IPL season
Puma
Puma is a MNC which manufacturers sports apparels, casual and sports shoes. They are one of the principal sponsors of RCB for the 2021 IPL season.
Myntra
Myntra is an Indian-based e-commerce platform. Myntra was acquired by Flipkart an Indian-based e-commerce giant. Myntra is also one of the principal sponsors of RCB for the 2021 IPL season.
Exide
Exide is an Indian-based battery storage manufacturing company. They also provide life insurance services. Exide is also one of the principal sponsors of RCB for the 2021 IPL season.
Nuvoco DP World
Nuvoco DP world is a logistics company. The company is based in Dubai, United Arab Emirates. Nuvoco DP World is one of the principal sponsors of RCB for the 2021 IPL season.
MPL
Mobile Premier League (MPL) is a mobile application. It is one of the e-sports platform of India. MPL is one of the associate sponsors of RCB. MPL is also a principal sponsor of Kolkata Knight Riders.
MAX Life Insurance
Max Life Insurance is an Indian-based company that provides insurance services. It is one the largest insurance company in India. Max Life Insurance is one of the associate sponsors of RCB.
Lifebuoy
Lifebuoy is a brand which manufactures soap under the company Hindustan Uniliver Limited. Lifebuoy is also one of the associate sponsors of RCB.
Official Partners of Royal Challengers Bangalore
MakeMyTrip, Kingfisher Calenders, MediBuddy, DNA Networks, Mai Dubai, MILO, ON – Optimum Nutrition, Swiggy Instamart, EUME, boat, NVY, Royal Challengers Sports Drink, iB Cricket, Dark Fantasy, Dava India, and Rainbow Milk are the official sponsors of Royal Challengers Bangalore for Vivo IPL 2021.
Chennai Super Kings Sponsors
India Cements
Indian Cements is an Indian-based cement manufacturing company. The company is headed by N. Srinivasan who is the former Chairman of International Cricket Council. Indian Cements is the principal sponsor of CSK.
The Muthoot Group
The Muthoot Group is an Indian-based multinational Conglomerate. It is located in Kochi, Kerala. The Muthoot group is the principal sponsor of CSK.
Clear Shampoo
Clear is a brand under the company Uniliver which manufactures anti-dandruff shampoo. Clear is also one of the principal sponsors of CSK.
Nippon Paint
Nippon Paint is an Indian-based paint manufacturing company. The company was founded in the year 1881. Nippon Paint is one of the principal sponsors of CSK.
Dream11
Dream 11 is an associate sponsor of CSK for Vivo IPL 2021. They are also principal sponsor of Kings Punjab and Sunrisers Hyderabad.
EUME
EUME is a lifestyle company under Avon Lifestyle Pvt. Ltd. EUME is also an associate sponsor of CSK for Vivo IPL 2021.
Equitas
Equitas small finance bank is a bank which is located in Chennai. Equitas Small Finance bank is also an associate sponsor of CSK for Vivo IPL 2021.
Boost
Boost is an energy drink company which was established in the year 2001. Boost is one of the associate sponsors of CSK for Vivo IPL 2021.
Mai Dubai.
Mai Dubai is a bottled water plant which is located in Dubai. Mai Dubai is one of the associate sponsors of CSK for Vivo IPL 2021.
Official Partners
Muthoot Precious Metals Corporation, Nasher Miles, Cover It Up, Levista, The Souled Store, Sonata, FanPlay IoT, iB Cricket, Lupisafe, Hello FM, NAC Jewellers, Lilliputian Hub, boat, ASAP, SEVEN, Fast&Up, NOVA, Fever FM, Kaadoo are the official sponsors of Chennai Super Kings for Vivo IPL 2021.
Delhi Capitals Sponsors
EbixCash
EbixCash is one of the leading financial exchanges in India. EbixCash is one of the principal sponsors of Delhi Capitals. They are also the title sponsor of Kings Punjab.
JSW Group,
JSW cement is a subsidiary company of JSW group which is located in Mumbai. JSW cement is involved in the manufacturing and distribution of cement. JSW is also one of the principal sponsors of Delhi Capitals.
APL Apollo Steel Pipes.
Apollo Steel pipes is a brand under Apollo which is involved in the manufacturing of pipes. Apollo pipes is also one of the principal sponsors of Delhi Capitals.
Official Partners
Colgate, Bodycare, Nissan, Dream11, Kotak, BKT, boat, Coca Cola, Jio, acko, OkCredit, BondTite (Astral Adhesives), Livinguard, and FanCode Shop are the official sponsors of Delhi Capitals for Vivo IPL 2021.
Rajasthan Royals Sponsors
Expo 2020 Dubai
Expo 2020 is a world expo that is hosted in Dubai, United Arab Emirates. Expo 2020 Dubai is the Principal sponsors of Rajasthan Royals.
Nine Sanitary Napkins
Nine Sanitary Napkins is a leading brand for female menstrual products. They are one of the principal sponsors of Rajasthan Royals.
TV9 Bharatvarsh
TV9 Bharatvarsh is a channel which comes under the company TV9. They are also one of the principal sponsors of Rajasthan Royals.
KEI Wires & Cables
KEI Wires and Cables is an Indian-based wires and cable manufacturing company. KEI Wires and Cables are also the KEI Wires & Cables
Colgate
Colgate is a toothpaste brand of India. Colgate is the associate sponsor of Rajasthan Royals.
BigBasket
BigBasket is an Indian-based online grocery delivery service. BigBasket is also one of the associate sponsors of Rajasthan Royals.
Official Partners
Kingfisher, Dream11, BKT, Yellow Panther, Sportz Interactive, ia (Interactive Avenues), epiphany, UAE City 1016, Big FM 92.7, Fandom, FanCode Shop, The Souled Store, Gully and PLUS are the official sponsors of Rajasthan Royals for Vivo IPL 2021.
Kings Punjab Sponsors
Royal Stag Music CDs
Royal Stag is an Indian-based Whisky brand which was launched in 1995. Royal Stag Music CDs comes under the company Royal Stag. They are one of the principal sponsors of Kings Punjab.
Fena Detergent
Fena detergent is a brand which comes under the company Fena. Fena detergent is involved in the manufacturing of detergent products. They are also one of the principal sponsors of Kings Punjab.
Boat
Boat is an Indian-based consumer audio and lifestyle brand. Boat is a principal sponsor of Kings Punjab.
Official Partners
Stylam, BKT, Colgate, CocaCola, FanCode Shop, T10 Sports, and Kingfisher Premium are the official sponsors of Kings Punjab for Vivo IPL 2021.
Kolkata Knight Riders Sponsors
Official Partners
Mai Dubai, Kingfisher Calander, BKT, iB Cricket, Lux Cozi, TV9 Bharatvarsh, Astral Pipes, JIO, Royal Stag Music Cds, Greenply, Colgate, Suniti Industries Ltd, Boat, Cricfig, Fanhood, The Souled Store, Gully and Medimix are the official sponsors of Kolkata Knight Riders for Vivo IPL 2021.
Sunrisers Hyderabad Sponsors
JK Lakshmi Cement
JK Lakshmi Cement is a brand under JK organization which involves in the manufacturing and marketing of cement. JK Lakshmi Cement is the title sponsor of Sunrisers Hyderabad.
TCL
TCL is a Chinese-based electronics company. It is one of fastest growing electronics company. TCL is one of the principal sponsors of Sunrisers Hyderabad.
Ralco Tyres
Ralco Tyres is one of the best tyre manufacturing company in India. They produce a wide range quality tyre. Ralco tyres are one of the principal sponsors of Sunrisers Hyderabad.
Valvoline
Valvoline is an Indian-based company which provides engine oils that is fully synthetic and the best diesel fuel additive. Valvoline is also one of principal sponsors of Sunrisers Hyderabad.
Nerolac paints
Nerolac paints in an Indian-based paint manufacturing company. It is the largest paint manufacturing company and the third largest decorative paint company in India. Nerolac Paints is also one of the principal sponsors of Sunrisers Hyderabad.
Official Partners
Jai Raj Steel, Colgate, Kotak Bank, Spektacom, FanCode Shop, Tyka, iB Cricket, Tenali Double Horse and Mai Dubai are the official sponsors of Sunrisers Hyderabad for Vivo IPL 2021.
FAQ
Who sponsored first IPL?
DLF sponsored first IPL 500 million Indian rupees between 2008 and 2012.
Who is the title sponsor of IPL 2021?
The title sponsor of IPL 2021 is Vivo.
Is IPL 2021 Cancelled?
No, IPL 2021 will be played at six venues in India, which is scheduled between April 9 and May 30.
Conclusion
These are the companies and brands which have signed up to be the sponsors of this year’s IPL. Sanjog Gupta, Head – Sports, Star India, had said that “Vivo IPL 2021 is returning to Indian soil with a lot of anticipation across the country” while launching the IPL campaign on 15 March 2021.
There’s no doubt that people are crazy about cricket in India. It is one of the most celebrated sports in our country. The Board of Control for Cricket in India (BCCI) is the richest cricket governing body in the world. One of the reasons behind BCCI’s success would be massive fans of cricket in India. The fact that BCCI does not depend on the Government of India for its finances is truly surprising.
India’s tour of Australiais just around the corner and cricket fans can’t wait to watch their favorite players play against Australia. One question that arises in everyone’s mind is How does BCCI Benefit from India Series. Let’s have a look
With Ipl closing to its final, which is happening in UAE, the Indian players aren’t allowed to head back home but rather would now board the flight to Australia. Indian cricket team will arrive in Australia on 12 November and will quarantine in Sydney before the first match of the series.
India Upcoming Series
Revenue model of India Series
How does BCCI Earn?
BCCI, the richest cricket body in the world but the question that arises in everyone’s mind is How does this richest cricket body Earn. The different ways from which BCCI earns it is as follows
Global Media Rights
Official kit sponsorship rights
Official Team Sponsor
IPL Revenues
1. Global Media Rights
For most sports organizations including, BCCI, the sale of broadcasting and media rights is one of the biggest sources of revenue, generating the funds needed to finance major sporting events, refurbish stadiums, and contribute to the development of the sport. The royalties that broadcasters earn from selling their exclusive footage to other media outlets enable them to invest in the costly organizational and technical infrastructure involved in broadcasting sports events to millions of fans all over the world.
Broadcasters pay a substantial amount for exclusive rights to show live coverage of sports events. In 2018 STAR India acquired BCCI’s 5-Year Global Media Rights(broadcasting and digital) For Rs 6,138.1 Crore, which is It will pay Rs.60.18 crore per international in India till 2023.
Kit sponsorship is one of the most prominent forms of sports advertising. Having a brand name on the front of a team kit offers you coverage across all forms of modern media, putting you in front of hundreds of thousands, if not millions of cricket fans around the world.
Nike has been Indian cricket teams official kit sponsor since 2006. As per reports, Nike coughed up around Rs 370 crores to renew the kit sponsorship with the Indian team in 2016 that will finish on September 30 this year. It is believed that they pay around Rs 87,34,000 per game.
MPL Sports is the new kit sponsor for the Indian cricket team. In a fresh contract signed with the Board of Control for Cricket in India on Monday, MPL signed a three-year deal worth Rs 120 crores. The deal is from November 2020 till December 2023 and will see the board earn Rs 65 lakh per game over the three-year period.
Official Team Sponsor means a lot of brand exposure during Live sport. Official Team Sponsor has the right to display a commercial logo on the clothing of the men’s cricket team, the under-19 side, the men’s A-Team and the women’s squad.
Being an Official Team Sponsor gets you the perk of the prominent space in the backdrop board in the post-presentation area, the backdrop in the dugout, and boundary rope. A lot of these branding opportunities apart from digital and media opportunities are part of the official team partnership.
Byju’s has taken over all associated sponsor rights of the current team sponsor Oppo Mobiles India Private Limited. Byju’s logo will be seen on the Indian team jersey.
Byju’s Official Team Sponsor
4. IPL Revenues
One of the biggest reasons behind BCCI’s financial strength is the IPL – which indeed is the most lucrative franchise-based cricketing tournament in the world. The BCCI gets a whopping INR 3300 crore from the media rights holder (Star TV) per year for the IPL. BCCI also earns about Rs 170 crore from Dream11, PayTM, CEAT, etc. sponsors.
BCCI, one of the richest cricket body in the world which has already crossed the Rs 13,000 crore mark in 2019. The money earned by BCCI is spent for the conduct of various cricket tournaments, starting from District level to international championships. The officials and players are paid a salary and playing fees respectively from the money that BCCI earns.
All the credit for the success of BCCI goes to players and the Indian national team, which has not only performed brilliantly for the last few years, but also attracts sponsors with its glamour quotient. The astonishing thing about cricket sponsorship in India is, you don’t have to employ a marketing genius to bring in sponsors.
The franchiseIndian Premiere Leaguecricket competition, it is being held with inside the United Arab Emirates (UAE), began out on 19th September with the Chennai Super Kings defeating defending champions the Mumbai Indians. The IPL viewership worldwide numbers had been initially placed out via Board of Control for Cricket (BBCI) secretary Jay Shah, who cited figures from television monitoring employer Broadcast Audience Research Council. The purpose marketplace has become later confirmed via the IPL because the first-class with inside the competition’s history. The beginning healthy of the 2020 Indian Premier League (IPL) season observed a record ipl total viewership 100 million traffic in on television and digital platforms.
TheDisney-owned media corporation has sold on the rights ineffective territories in which the in shape is popular, which encompass Australia and the UK. In the UK, pay-TV broadcaster Sky Sports has a three-year cope with the competition, signed in February this year. The IPL final is due to the reality of being held on the 10th of November. 269 million ipl average viewership and web page traffic was observed during IPL 2020 with inside the primary week . Moreover, The starting week of the 13th model of the Indian Premier League (IPL) being playing withinside the United Arab Emirates (UAE) turn out to be watched via way of technique of 269 million site visitors, 11 million extra according to in form as in evaluation to the like length of very last year’s model.
According to a BARC-Nielsen report titled ‘Television Viewership and Advertising Consumption of IPL-13 2020’, the entire week of the persevering with IPL model .The establishing week of IPL 2020 witnessed an increase in ipl viewership demographics with common impressions in accordance with shape compared to the 2019 version of the cash-wealthy league, notwithstanding protecting one in shape a great deal less and less channels displaying the league than in 2019. The match, with inside the primary week, registered 60.6 billion ipl viewership 2020 at some point of seven fits and 21 channels.
IPL Title sponsorship fee per year
As in accordance to the report, the match opener among protecting champions Mumbai Indians and Chennai Super Kings on September 19 attracted a viewership of fifty-two million impressions (that is 29 % better than in 2019) and become watched with the resource of using 158 million visitors (21 % better than in 2019). BCCI Secretary Jay Shah had on September 22 stated that the CSK-MI in shape performed on the Sheikh Zayed Stadium in Abu Dhabi become watched with the resource of using 20 crore human beings. As in accordance with BARC, a remarkable 20 crore human beings tuned in to appearance at the in shape. Highest ever establishing day ipl viewership for any carrying league in any country- shah also tweeted that no ipl ever has been as large as this
According to the report, suits 2 to 7 garnered greater than 34 million impressions and have been watched with the resource of using over one hundred million visitors in shape on in shape (the best being the only among CSK and MI, which become watched with the resource of using 158 million visitors). It moreover said that one out of 3 television site visitors watched IPL 13 live with inside the setting up week, with a cumulative achievement of 60.6 billion ipl viewership. The advertising and marketing and its quantity additionally noticed a spike all through the whole week of IPL 13. As in accordance with the data, the overall advertising and marketing and its quantity for the whole was better than the 2019 establishing week.
The increase in the ipl viewership numbers witnessed in advertising and marketing volumes throughout all of the suits, besides in shape No. 7, which noticed a decline compared to the remaining year’s 7th IPL in shape.OTT structures all through the whole week of this season witnessed growth in person base over the preceding week, often pushed with the resource of using the large profits visible in Disney+Hotstar. Smartphone usage moreover witnessed a sharp increase to some degree withinside the hollow week of IPL 2020 .Massive income have been seen withinside the purpose marketplace base for Hotstar, Sports Apps, and Fantasy Sports, stated the report.
After months of prolonged lull due to the truth of the COVID-19 pandemic, sports activities sports channels fashion has been given some cheer with IPL fits with inside the UAE as each ipl viewership and advertisers grew, the Broadcast Audience Research Council (BARC) said on Thursday thus adding 269 million site visitors watched IPL 2020’s starting week and there was a growth in ipl viewership as closer to the 2019 model of the cricket fixtures to 60.6 billion viewing minutes.The TV company’s standard weekly viewing minutes had been given right here on September 25 for 1,037 billion minutes. over the 1,266 billion minutes in the pre-COVID-19 period but lower than the quarantine pinnacle of 1,266 billion ipl viewership.
It also can moreover additionally be stated that social distancing issues had precipitated no sporting fixtures being held at some degree withinside the lockdown, forcing broadcasters to air. The company has become eagerly looking beforehand to the IPL for the equal. The first IPL wholesome the various Mumbai Indians team and Chennai Super Kings on September 19 have become into watched by 158 million site visitors and garnered a growth in viewing minutes at 11.2 billion minutes and the equal have become sustained withinside the second wholesome as well, BARC said. The business enterprise said a third of the TV site visitors watched IPL live an 44% of the TV households watched the fits.
Growth in woman site ipl viewrship has become into higher the guys by 30%.Advertising volumes extended 15 % at some degree withinside the number one week of the cutting-edge year’s.It said massive income have been seen in purpose marketplace base for Disney Hotstar, the app broadcasting the IPL viewership fits, and moreover delusion sports activities.
Alan Joseph
