Tag: Cricket Commentary

  • How Cricketers Earn Money

    A sport as old as human history, perhaps, but has a recorded history since the late 16th century. Cricket originated in South East England, and by the 18th century, it was an established sport in the country. The 19th and 20th centuries saw the sport develop globally, with international matches being played. Cricket is the world’s second most popular spectator sport after football.

    The 20th-century growth of international cricket began when the Imperial Cricket Conference was founded in 1909 with England, Australia, and South Africa as its founding members. In 1989, the ICC renamed itself the International Cricket Council. Over the years, many more countries joined, with Afghanistan and Ireland becoming the latest members in 2018, bringing the total number of full members to 12.

    Over the years, the game has changed and evolved from the Test Matches of the earliest days to One Day Matches, Twenty20 Matches, etc. Cricket has assumed various formats which have continued to be a major competitive sport in most of the former British Empire countries, especially the Indian Subcontinent.

    The formation of the Twenty20 leagues in India—the unofficial Indian Cricket League and the official Indian Premiere League—has raised much speculation about the sport’s future. The game, however, continues to enjoy enormous popularity with in-person matches and television audiences.

    The Players
    Earning Avenues for Cricket Players

    The Players

    As the game gained popularity over the years, it attracted more and more investments from the government and then from the private corporate sector. This also ensured that the players got better remuneration as time progressed. Today, cricket players earn big money from not only the structure of international cricket but even privately run cricket leagues.

    Earning Avenues for Cricket Players

    Indian cricket players earn a fixed annual salary from the Board of Control for Cricket in India(BCCI) depending on seniority, play competency, and other parameters as decided by the board’s grading system. This salary goes a long way in ensuring that the players make this game their primary concern. Apart from this, they also get paid per match, depending on the type of match. There are various other avenues of income for cricket players.

    Avenues During an Active Cricket Career

    Advertising

    Indian Cricketers' Brand Endorsements -  Earning Avenues for Cricketers
    Indian Cricketers’ Brand Endorsements – Earning Avenues for Cricketers

    As popular as the sport is in the Indian subcontinent, the high-ranked Indian players are in demand in the advertising world. They are offered advertising campaigns by some of the top-rated brands and earn big money for them. These brand endorsements could be television ads, magazine ads, billboard campaigns, etc.

    Some famous names in the cricket world are associated with some of the biggest names in the business world as brand ambassadors. Virat Kohli endorses Sun Pharma’s Volini Gel, Hero MotoCorp, Google Duo, Vivo, Myntra, Bluestar, and many more. Jaspreet Bumrah is the brand ambassador for boAt, Unix, Dream 11, Seagram’s Royal Stag, OnePlus Wearables, and others. Rohit Sharma endorses Adidas, La Liga, Financepeer, Dr. Trust, and more.

    Sponsorships

    In cricket, sponsorship is a marketing tool. Players get paid huge amounts of money to be seen using a particular brand, in effect, endorsing it. Cricket Players especially get highly paid for bat sponsorships, T-shirt sponsorships, athletic shoe sponsorships, helmets, knee & elbow pad sponsorships, etc. Every brand that these players are seen using receives a sales boost due to those sponsorships. And the players, in return, receive huge payouts for it.

    Playing for Private Enterprises

    How IPL pay to Cricketers?

    Private Cricket Leagues like IPL and other brands pay large amounts of money to cricket players to play for them. IPL, for example, holds auctions for cricket players to be bought out by various teams registered with them. The better the player, the larger the payout.

    Performance-Based Bonuses

    Cricket players also earn money through performance-based bonuses, which reward them for outstanding match performances. These bonuses are given for achievements like Man of the Match awards, Man of the Series awards, and more. Such incentives encourage players to excel, as better performance leads to higher earnings beyond their contract salary.

    Social Media and Digital Content

    Cricket players, with millions of followers on Instagram, Twitter, and YouTube, have a powerful online presence. They earn through brand partnerships, sponsored posts, live streams, and collaborations. Brands pay well for exposure to their vast fan base, making social media a significant income source. This digital influence boosts their earnings while keeping them connected with fans.


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    How do Cricketers Earn Money After Retirement

    Cricket Coach

    Indian Cricket Players Turned Coaches - Kapil Dev, Ravi Shastri, Rahul Dravid (left to right)
    Indian Cricket Players Turned Coaches – Kapil Dev, Ravi Shastri, Rahul Dravid (left to right)

    Once a cricket player retires from active playing, there is a multitude of things that he/she can do to open doors for a regular income. One of those things is relying on years of training and playing and using that skill to train upcoming talent. They may join a cricket academy to coach an entire team or take on personal coaching assignments. In any case, these engagements are high-paying and assure a regular source of income. Well-known retired cricket players like Robin Singh, Manoj Prabhakar, Venkatapathy Raju, and S. Sriram have taken assignments to coach international teams. Other prominent Indian national Cricket team coaches include Kapil Dev, Ravi Shastri, Rahul Dravid, and more.

    Commentators

    A financially lucrative and attractive assignment to take is that of a cricket commentator. Ex-players get signed on by popular sports channels as commentators during matches. Some famous names in the commentary are Ravi Shastri, Sunil Gavaskar, Mohinder Amarnath, and Mohammad Azharuddin.


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    Entrepreneurs and Investors

    Many ex-cricket players own successful business ventures that have become their primary source of income post-retirement. The salaries and payouts that players receive are usually invested in various ventures or to start a new business themselves. Known as a serial entrepreneur, Kapil Dev is the most famous name in Indian Cricket. Post-retirement this dynamic man owns several businesses across the country including a restaurant called ‘Captain’s Eleven” in Chandigarh and Patna and a hotel in Chandigarh named ‘Kaptain’s Retreat Hotel’.

    Other famous names include Sachin Tendulkar, who has a diversified investment portfolio as well as owns eateries; Virat Kohli, who, among other investments, jointly owns the gymnasium chain ‘Chisel’, MS Dhoni, who co-owns Mahi Racing Squad India, a Super Sports World Championship team; and Yuvraj Singh, who supports the sports-themed online business Sports365.in, which sells sporting and fitness equipment.


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    Conclusion

    The bottom line is that retiring from playing active sports is, in fact, an opportunity to grow in other aspects that these well-known cricket players have explored to their fullest extent. There are many career options that players can explore which may or may not be related to their chosen careers. The idea is to grow – personally, professionally, and financially.

    FAQs

    Who gives salaries to cricketers?

    Indian cricket players earn a fixed annual salary from the Board of Control for Cricket in India(BCCI). Apart from this, they also get paid per match, depending on the type of match.

    How do cricketers make money?

    The Indian Cricket players make money in the following ways:

    • Advertising
    • Sponsorships
    • Playing for Private Enterprises (IPL)

    How do cricketers earn money after retirement?

    The earning avenues for cricketers after retirement include:

    • Cricket Coaching
    • Commentators
    • Entrepreneurship and Investing

    How do cricketers get paid?

    Cricketers earn through contracts (central/team), match fees, endorsements, performance bonuses, franchise leagues (IPL, BBL), and social media deals. Top players also earn from brand sponsorships, prize money, and business ventures.

    Do cricketers get pension?

    Yes, many retired cricketers receive a pension from their cricket boards, like BCCI, ECB, and PCB, based on their playing tenure and contributions.

    How much money do cricketers earn?

    Cricketers’ earnings vary widely. Top international players earn INR 10-50 crore+ yearly from contracts, match fees, IPL, and endorsements. Domestic players earn INR 20 lakh to a few crores. Retired players may get pensions and media deals.

  • Cricbuzz Marketing Strategy: How It Stays Ahead in the Cricket Game

    In this fast-moving world, who has the time to have a set up in their living room to sit back and watch the cricket match? That’s where Mr. Pankaj Chhaparwal’s brain clicked and he came up with the idea of Cricbuzz.

    Cricbuzz was founded in 2004 and was merged with the Go Cricket website in 2014 by its majority stakeholder Times Internet. Cricbuzz is a platform that features news, articles, and live coverage of cricket matches that includes videos, text commentary, players’ information, and team rankings.

    Cricbuzz uses many creative marketing strategies to highlight the company’s social media presence all over India. One of the Buzz created by them was a show during lockdown named ‘STRATEGIC TIMEOUT’ which denotes a short break from the busy life to sit back and enjoy the videos of cricket celebrities talking about the COVID-19 safety norms by practicing social distancing & talking about the proper use of sanitizers. They said that it was not a lockdown it was just a strategic time-out! Cricketers also humorously answered lockdown-related doubts, questions, and queries to lighten the mood of the masses and ensure maximum reach and knowledge of both, the safety norms and the brand Cricbuzz. There are many such brand and marketing strategies used by Cricbuzz. A few of the top ones are mentioned below:

    Cricbuzz Marketing – Video Advertising
    Cricbuzz Marketing – Social Media Platforms
    Cricbuzz Marketing – Commentary
    Cricbuzz Marketing – Spicy Pitch
    Cricbuzz Marketing – IPL Song

    Cricbuzz Marketing – Video Advertising

    Cricbuzz TV Advertisement – Cricket Ka Keeda – Milk

    It’s one of the best marketing techniques that Cricbuzz uses to attract the attention of its users. They first started with TV commercials in which they showcased everyday life situations and what happens when the ‘Cricket ka keeda’ bites people. In ‘Cricket ka keeda’ they telecasted a milk advertisement, in which the husband slips the milk packet by throwing it on his wife’s head and is busy watching the live scores on the Cricbuzz website. Also, they showcased a commercial in which a cricket enthusiast, enters his classroom in a towel watching the live match on the Cricbuzz app. The company targets young smartphone users and also cricket lovers as their audience. They give them the latest updates through live match videos and commentary with the option of recording and rewinding to watch their favorite shots again. This helped the company attract a lot of customers to the mobile app.


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    Cricbuzz Marketing – Social Media Platforms

    Cricbuzz Instagram and X
    Cricbuzz Instagram and X

    Social media platforms like Facebook, Twitter, YouTube have helped them bring live match updates and share rich content on their website. The company saw a huge growth in the social media users using their social media platforms mostly YouTube and Twitter for watching the live scores. Cricbuzz is growing over social media platforms. They have also started posting small video clips of cricketers after every match or tournament on their YouTube channel, and users can access them by searching for the clips of their favorite players.

    Cricbuzz’s social media strategy focuses on real-time updates, interactive content, and video storytelling to keep cricket fans engaged. It provides live scores, match highlights, polls, quizzes, and memes across platforms like Twitter, Facebook, and Instagram. The brand uses trending hashtags, short-form videos, and influencer collaborations with cricketers and analysts to boost engagement. By personalizing content and using strategic notifications, Cricbuzz ensures fans stay connected and engaged, making it a dominant company in cricket media.

    Cricbuzz Marketing – Commentary

    Cricbuzz has come up with a new concept of live commentary during the match. They offer commentary in two languages Hindi and English, which provides the company with a diversified audience who listen to both languages. Commentary is a way to provide inaccessible information to the viewers promptly and to enhance their viewing experience. By giving watchers the information they need and a clear way to think more about the game, Cricbuzz played very well. They started giving the commentary and also gave the written notes in the comments box section to let them read it afterward. This helped them achieve major success in their domain.


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    Cricbuzz Marketing – Spicy Pitch

    Cricbuzz- Spicy Pitch
    Cricbuzz- Spicy Pitch

    Cricket’s audience is always hungry for great cricket stories. So Cricbuzz came up with their original web series, Spicy Pitch which featured top cricketers telling stories about their life journey from the start of their career to becoming a successful and top cricketer in the Indian team. The show is based on the cricketers reciting their lives in their own words and a tagline was attached to the show ‘Apni Kahaani, ApniZubaani’. The show was a great success for the Cricbuzz family as the viewers loved listening to their favorite cricketers telling how and from where they started and how much practice, dedication, and hard work it takes to be in their position. Spicy Pitch helped Cricbuzz to grow into a premier OTT platform that not only provides the best news on cricket but also the best entertainment on its platform for viewers.

    Spicy Pitch

    Cricbuzz Marketing – IPL Song

    #AbCricketBuzzega

    IPL (INDIAN PREMIER LEAGUE) is a massive event for Indian cricket fans, but in 2020 due to the COVID-19 pandemic, it wasn’t sure if IPL would be conducted or not. It was that time when the news came out that IPL would be played, Cricbuzz started working on its strategy to make the audience get out of the lockdown boredom and thus came up with a Rap song before IPL 2020. They worked on the rap song and came up with a short video with the phrase ‘Ab Cricket Buzzega’. In the video, they show how a cricket fan is getting bored due to the conditions outside, and as the video reaches its climax, Cricbuzz shows the excitement using some cricket phrases, that come every year with the IPL by using their Cricbuzz’s latest update and live commentary. Also, the marketing campaign was quite refreshing and gave hope to raise the spirits of viewers with the same old excitement they had before the COVID-19 pandemic with Cricbuzz.


    Cricbuzz Business Model | How does Cricbuzz makes Money
    Cricbuzz is India’s top online sports platform that presents live coverage of cricket and lives score updates. Lets understand its business model and how it makes money.


    Conclusion

    Cricbuzz is a company that focuses more on its audience and cricket. They plan their strategies according to the viewer’s needs. Cricbuzz has achieved many major milestones during its journey till now and no doubt has added every media platform to its strategy to make it a big success.

    FAQs

    Who is CEO of Cricbuzz?

    Pankaj Chhaparwal is the CEO of Cricbuzz.

    Who owns Cricbuzz?

    Cricbuzz is owned by Times Internet.

    Who is Cricbuzz founder?

    Pankaj Chhaparwal, Piyush Agrawal, and Pravin Hegde have created Cricbuzz.

    Who are the Top Competitors of CricBuzz?

    • ESPN Cricinfo
    • International Cricket Council
    • Onecricket
    • Cricketcountry
    • Cricket Exchange

    Which country owns Cricbuzz?

    Cricbuzz is Indian cricket news website.

    Who is the best commentator of cricbuzz?

    Harsha Bhogle

  • Cricbuzz Business Model | How does Cricbuzz makes money

    When the most awaited T20 World Cup match final is gonna start, as you are oblivious of it and attending a crucial meeting at the office or with family. You can skip neither meeting nor the match. Even though you have a phone and a ferret for the score on Google doesn’t give you more goosebumps than watching it live.

    Sometimes, Google itself takes time to update the current news of cricket, but here Cricbuzz is an app & sports website that engages in Indian cricket news. Cricbuzz covers news, articles, live commentary including the textual context in the video of live cricket, player stats and team rankings.

    Times of India invested a major share and became the owner of Cricbuzz. Three former Infosys employees- Pankaj Chhaparwal, Pravin Hedge and Piyush Agrawal jointly developed a mobile app for live cricket news & scores in 2004.

    Cricbuzz became the 7th most searched site in India as of 2014, and the app was hyped with more than 100 million downloads in 2019. According to the report, in 2015 the Cricbuzz website crossed over 2.6 billion page views, making it the most renowned mobile app for cricket news in India.

    Where does Cricbuzz operate?
    Target Audience of Cricbuzz
    Business Model of Cricbuzz
    How does Cricbuzz make money?
    FAQ

    Where does Cricbuzz operate?

    Cricbuzz is an Indian cricket news website that functions all over India, gathering all cricket news & score live and updating it on the website.

    Target Audience of Cricbuzz

    When statistics are taken by Top end Sports on ‘which country has most cricket fans?’ whereby India ranked first in the list with 100 regional popularity. Usually, 70% of people in India are cricket fans, and without any dubious Cricbuzz underscore the population of Cricket die-hard fans.


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    Business Model of Cricbuzz

    Cricbuzz offers live coverage of cricket matches including videos, updated scores, and commentary. It provides its services to On-Mobile. On-Mobile has collaborated with different mobile operators that function its services worldwide over 1.68 billion mobile users across the globe. Cricbuzz derives its primary source of income via ON-Mobile.

    Apart from that, Cricbuzz generates revenue from displaying advertisements on its platform, where they have partnered with InMobi for generating mobile advertisements.

    Cricbuzz became the most reputed sports website in India, after defeating the top competitors– International Cricket Council, Cricket Exchange, ESPNcricinfo and OneCricket.

    How does Cricbuzz make money?

    The two main sources of revenue of Cricbuzz are advertisements and selling the latest cricket updates to the On-Mobile networks as they cast the gathered information of cricket from Cricbuzz on various sports networks all over the world. Also, the company sells cricket scores to the Telecom operators and, they present the scores on other sites and charge a small fee for them.

    Besides, the Hike messenger pays a huge sum to Cricbuzz in streaming live scores to its users. Cricbuzz sends messages to their users to keep informed of the latest news & scores of the live match. Notably, Cricbuzz net revenue is worth 7.8 million dollars with more than 100 million users.

    Cricbuzz also generates revenue from its recently launched subscription service – Cricbuzz Plus. The services offer users In-match clips for select India matches with no ads.


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    Conclusion

    Every game has a bunch of crazy buffs, but cricket lovers are the craziest among them. When a match begins they get into their own space. It’s only them and the game, the rest of the world turns out blank. They skip their food, family, friends and even work if they can, they refuse to book from the screen just to make sure they don’t miss any of those crazy fan moments or shots.

    Sometimes, there come unavoidable duties and we have no option left other than skipping the game. But that doesn’t mean we can’t keep track of the scores of the game.

    If you want to know the live scores and news at the actual time, then the Cricbuzz is one you are looking for. The scores are updated on the site, or you can also download the Cricbuzz app on your device.

    FAQs

    What is Cricbuzz?

    Cricbuzz, an Indian website where the live scores of the cricket matches are uploaded along with videos, Articles, and other stats. The website was Launched in November 2004. You can also get the updates through the Cricbuzz app.

    Who is the founder of Cricbuzz?

    Cricbuzz was created in 2004 for the cricket buffs to know the live scores and the current updates. Pankaj Chhaparwal, Piyush Agrawal, and Pravin Hegde are the originators of Cricbuzz, and still are the managers.

    What is the  revenue of Cricbuzz?

    As per the stats, the Revenue of the Cricbuzz is $7.8 million.