On September 15, the fintech company CRED, based in Bengaluru, announced Sovereign, an exclusive society for India’s elite, which includes a custom 18-karat gold credit card with guilloché engraving. The CRED-IndusInd Bank RuPay Credit Card was also introduced by the corporation.
With CRED Scan and Pay, this lifestyle-focused card delivers a 5% reward on all online purchases and a 1% reward on offline and UPI purchases. Credit cards may only be issued by banks in India, which is why IndusInd Bank and the fintech have partnered. In a standard co-branded card agreement, CRED will handle the sales and marketing.
Benefits of CRED’s New Credit Card
More than 500 CRED Pay merchants, 2,000 CRED Store products, flights (facilitated by the ixigo platform), and more than 8 lakh hotel reservations (facilitated by Expedia) may all be made with the card. Earned reward points are instantly applied at checkout and are worth one rupee each. The founder of CRED, Kunal Shah, stated before the launch that the card was created to fill a basic market need: the lack of reward flexibility.
The majority of other e-commerce and payment companies also use co-branded cards from companies like Amazon, Flipkart, Swiggy, PhonePe, and Paytm. “Work with this merchant, work with that merchant,” Shah stated during the press conference, indicating that all the cards were moving in that way. Customers, however, desire freedom.
This card is about rewards based on preference rather than conditions. He went on to say that flexibility is now essential due to the change in consumer behaviour. Shah went on to say that 60–65% of all card spending is already going online, compared to 25–30% only a few years ago. “Credible consumers of the new generation prefer to experiment with a variety of brands rather than being confined to a small number of imposed allegiances.”
CRED Attracting Affluent and Digital-First Consumers
The card has a two-minute digital onboarding process and no membership costs. The offering is positioned to appeal to India’s rapidly expanding market of wealthy, tech-savvy consumers, claims IndusInd Bank. Shah, a well-known angel investor, expressed optimism about the new products’ prospects, particularly those of the Sovereign Gold Card.
“Look closely since it’s likely that you won’t notice it. “Most people won’t understand it,” he stated. Cred, the sixth-largest UPI app, was first introduced as a platform for paying credit card bills. The business has evolved into a diversified payments fintech with a range of financial services capabilities.
Quick
Shots
•Issued as a CRED-IndusInd Bank RuPay
Credit Card, with CRED handling sales & marketing and IndusInd Bank
issuing.
•Access to 500+ CRED Pay merchants,
2,000+ CRED Store products, flights (via ixigo), and 8 lakh+ hotels (via
Expedia).
•Focus on reward flexibility vs. other
co-branded cards with restricted merchant tie-ups.
•The card is free to join, aimed at maximizing
adoption among aspirational users.
To reward consumers for their everyday spending, SBI Card and PhonePe have launched a co-branded credit card. There are two varieties of the PhonePe SBI Card: SELECT BLACK and PURPLE.
SELECT BLACK vs PURPLE: What’s the Difference?
When making purchases using the PhonePe app, customers who use the SELECT BLACK card can receive up to 10% back in reward points, while other online retailers offer up to 5% back. Both the VISA and RuPay networks are used by the recently introduced cards.
Payments at a variety of UPI merchants are possible by linking RuPay cards to UPI. Tokenisation is a feature that VISA cards provide for safe online transactions. Spending on groceries, bills, reservations for trips, electricity, insurance fees, and other expenses can earn points with these cards.
How the Card Benefits Users?
A membership fee of INR 1,500 for SELECT BLACK and INR 500 for PURPLE is returned as PhonePe e-gift certificates with both cards’ variations. They also provide milestone trip vouchers: PURPLE cardholders earn INR 3,000 for spending INR 3 lakh yearly, while SELECT BLACK users receive an INR 5,000 vacation voucher for spending INR 5 lakh annually.
For SELECT BLACK customers, additional benefits include Priority Pass membership and access to domestic lounges. Additionally, a 1% fuel cost waiver is offered. Through the PhonePe app, customers may apply for the card and handle bill payments directly.
Dual Network Advantage: RuPay + VISA
The RuPay version of the card enables smooth transactions across millions of retailers by integrating with UPI. Tokenising VISA cards, on the other hand, can guarantee safe online use. Users’ security and flexibility are improved by this dual-network functionality.
Salila Pande, MD and CEO of SBI Card, expressed hope that the collaboration would boost digital payments and credit card usage in India. “The tie-up will help boost credit card usage and digital payments in India,” Pande said.
Strategic Goals Behind the Partnership
The goal of this partnership, according to PhonePe CEO Sameer Nigam, is to increase consumer access to formal credit. According to Nigam, the collaboration will facilitate the availability of formal loans. These cards will be made available via the PhonePe app in stages. By providing customers with more lucrative options for their regular expenses, this program supports initiatives to improve digital payment solutions in India.
Recent Developments at PhonePe
At a time when payment organisations are attempting to persuade the government to implement the Merchant Discount Rate on UPI transactions, PhonePe announced on July 15 that Shivnath Thukral, the former head of Meta India’s public policy division, would be joining the company as vice president for public policy and government affairs.
Zarin Daruwala, a seasoned veteran with more than thirty years of banking expertise, was named to the board of the fintech company in June after previously serving as CEO of Standard Chartered India and South Asia. In December 2022, PhonePe moved from Singapore to India with the goal of going public there. In its most recent private funding round, the corporation was valued at about $12 billion.
The super.money app, which is a credit-first UPI (Unified Payments Interface) payments gateway app developed by India’s eCommerce giant Flipkart, intends to rapidly transition into a secured lending role in the next months.
According to a press release issued by the fintech, the app had about one million downloads during the test phase, which resulted in more than ten million transactions. National Payments Corporation of India reports that monthly credit transactions on UPI exceed INR 10,000 crore.
As a First Offering, Super.money Offers a Rupay Credit Card
The RuPay credit card, which functions similarly to an interest-bearing wallet on the UPI platform, is the initial offering from super.money. Already, Super.money has released an additional product—unsecured personal loans—in partnership with leading banks in India.
“The retail credit industry is booming and offers a lot of potential,” according to Prakash Sikaria, founder and CEO of Super.money, who spoke with a prominent media outlet. “Secured credit products have not been developed further and have not experienced the proper level of adoption,” he opined.
According to Sikaria, the Tier II and III markets in India are where the credit on UPI opportunity lies. From the standpoint of the user, it presents a three- to fourfold potential compared to conventional credit cards. Specifically, he emphasised how the beta phase shaped the super.money experience and how they innovated at the forefront of UPI credit in a press statement.
However, Super.money will have to distinguish itself through its products rather than relying just on UPI-backed transaction volumes if it wants to stand out in the still-growing but highly competitive lending industry, which is dominated by banks and NBFCs.
Secured Vs Unsecured Loans
The fast growth of unsecured loans in India’s retail loans segment over the past two years has been brought to the attention of the Reserve Bank of India in both informal meetings with banks and the formal publishing of the Financial Stability Report, which is done half yearly.
The risks associated with certain categories of unsecured loans were given a higher weightage by the regulatory body in November of 2023. The intended outcome has already been achieved. Following the RBI’s action, the growth rate of credit card portfolios dropped from 30% to 23%. In a same vein, bank lending to NBFCs fell to 18% from 29% previously.
Secured loans (vehicle, home, loan against property) are safer bets than unsecured loans (personal loans, credit card loans, and other types of consumer durables and student education loans), which do not require collateral. Lending system vulnerabilities increase when combined with a regime of still-high interest rates.
Many fintech companies in India compete for customers in the secured lending market by offering digital loans collateralised by precious metals and fixed deposits. Banking institutions and non-bank financial companies (NBFCs) have a greater branch network and street fleet, allowing them to dominate other products like home and vehicle loans.
Sikaria has faith in the possibilities of the cosmos he intends to serve. According to his polls, a mere fifteen to twenty percent of individuals who apply for a credit card actually receive one. Financial product cross-selling is super.money’s goal in the unsecured lending market.
The plan is to attract and keep users with greater average revenue per user (ARPU) by offering them greater incentives. The goal for Super.money, similar to other fintechs, is to increase the percentage of users who purchase additional financial products through cross-selling.
In India, there is hardly anyone who hasn’t heard about LIC. The line ‘Zindagi Ke Saath Bhi, Zindagi Ke Baad Bhi’ is a part of our childhood as well as adulthood. From radio to television, to newspapers, and the internet, it is anywhere and everywhere, and honestly, with its presence on every media platform, it is quite hard to not get noticed.
Life Insurance Corporation owns LIC and comes under the Ministry of Finance. It is India’s biggest life insurance company and has over 70% of the market share.
LIC was founded in the year 1956 and since then has played the role of a constant supporter for most of the people seeking life insurance in India. The importance of life insurance is growing throughout the country.
LIC can grow at a faster rate if the organizational and operational efficiency of LIC can be improved, new kinds of insurance covers are introduced, its services are extended to smaller lesser-known places and the general price level is kept stable. LIC’s assets under management (AUM) have increased by 16.48% year-on-year, reaching INR 51,21,887 crore by the end of March, up from INR 43,97,205 crore at the end of FY23.
Now LIC is not just an insurance company anymore, it has many subsidiaries that serve different sectors. In this article, we will find out about the subsidiaries of LIC. So let’s get started with it.
This subsidiary of LIC was established in the year 1989 and is said to be one of the biggest Housing Finance Companies in the country. They provide long-term financial services to their consumers so that they can purchase or construct their choice of residence. The headquarters is situated in Mumbai and it has over 2103 people working under it as of 2019.
Apart from that, the company also provides finance to the people who want to renovate and repair their residential places. LIC Housing Finance went public in the year 1994 and has over 450 centers across the country. As of 2023, LIC Housing Finance revenue is 200 billion INR.
LIC International
LIC Subsidiary
LIC International
Established
1989
Headquarters
Manama, Bahrain
Revenue
–
LIC Subsidiaries – LIC International
Established in the year 1989 on the 23rd of July in Bahrain, the main objective of this subsidiary of LIC is to provide life insurance to the Indian people living in the GCC countries. As of now, LIC International is operated in four countries, that is Bahrain, Kuwait, Oman, and UAE.
Apart from this, LIC also has a license to sell life insurance to people from any other country in some selected markets. As of 2016, LIC International is said to be a billion-dollar company that ruled the Kingdom of Bahrain for several years. Such is the impact that it has won several awards amongst them, it has won the MEIF 2012 award from the Central Bank of Bahrain.
LIC Cards Services
LIC Subsidiary
LIC Cards Services Limited
Established
2008
Headquarters
New Delhi
Revenue
INR 8.2 trillion (2023)
LIC Subsidiaries – LIC Cards
This subsidiary was established in the year 2008 on the 11th of November. LIC launched its Credit cards in the market. Four different types of credit cards are offered here with some common features and some distinct features that make them unique. It is mainly suited for those who pay a large LIC premium. The cards offer lots of unique features to its users and attract users by providing reward points and cashback.
The headquarters is situated in New Delhi, India, and the total revenue as of the company is INR 8.2 trillion (2023).
The types of LIC cards are:
LIC Gold Credit Cards (for regular users)
LIC Platinum Credit Cards (for shopping and rewards)
LIC Titanium Credit Cards ( for travel and hotel booking)
LIC Signature Credit Card (for premium services)
Fee/Charge
Amount/rate
Finance Charges on Revolving Credit and Cash Advance
3.25% p.m. (46.78% annual)
Free Credit Period
Free Credit Period Up to 50 days
Cash Withdrawal Fee
2.5% of the amount withdrawn (min. Rs. 500)
Cash Payment Fee
Rs. 100
Over Limit Fee
3% of the amount (min. Rs. 500)
Foreign Currency Mark-up Fee
3.5% of the transaction amount
There are certain criteria that the financial institution looks into before accepting your credit card application. Your credit score, age, monthly income, location, etc. are some of the parameters that you should keep in mind before you apply for a credit card. To apply for an LIC credit card, you should be over 18 years old and should either be an LIC agent or an LIC policyholder. The documents required to apply for an LIC credit card are:
Proof of Identity: PAN Card, Aadhaar card, Driver’s License, Passport, Voter’s ID, Overseas Citizen of India Card, Person of Indian Origin Card, Job card issued by NREGA, Letters issued by the UIDAI.
Proof of Address: Aadhaar card, Driver’s License, Passport, Utility Bill not more than 3 months old, Ration Card, Property Registration Document, Person of Indian Origin Card, Bank Account Statement.
Proof of Income: Latest one or 2 salary slips (not more than 3 months old), Latest Form 16, Last 3 months’ bank statement.
LIC Mutual Fund
LIC Subsidiary
LIC Mutual Fund
Established
1989
Headquarters
Mumbai
Revenue
INR 59.88 crore (2022)
LIC Subsidiaries – LIC Mutual Fund
LIC Mutual Fund Ltd. started its journey in April 1989; it is a direct subsidiary of LIC and is one of the premium brands that provide financial security services to its customers. It is said to be managed over INR 15002.38 crore worth of assets. It offers a total 25 numbers of schemes. The Headquarters is situated in Mumbai, India and the company’s revenue was INR 59.88 crore (2022). Dinesh Pangtey is the CEO of LIC Mutual Fund Ltd.
LIC Pension Fund
LIC Subsidiary
LIC Pension Fund
Established
2007
Headquarters
Mumbai
Revenue
–
LIC Subsidiaries – LIC Pension Fund
LIC Pension Fund Limited is India’s first pension fund. Established in the year 2007 on November LIC Pension Fund is the Subsidiary of LIC and is considered India’s first pension fund. This fund is to secure the future related to the finances of the people after their retirement. LIC is one of India’s three public sector pension fund managers and has a one-third share in all investments made through Central and State Government NPS. It is also open to the private sector as a fund manager. LIC Pension Fund is the first Pension Fund Company in India to be incorporated and to receive a commencement of business certificate.
These four schemes are provided by the LIC Pension Fund. There is Jeevan Shanti, LIC Jeevan Akshay-VII, Pradhan Mantri Vaya Vandana Yojana, and Saral pension. Its headquarters is situated in Mumbai, India. Smt. Priti Panwar is the current CEO of LIC Pension Fund Ltd.
The government of India introduced the New Pension System (NPS), with effect from 2004. Pension Fund Regulatory And Development Authority (PFRDA) through a process of competitive bidding, has appointed Life Insurance Corporation (LIC), State Bank of India (SBI), UTI Asset Management Company (UTI –AMC), and as The Pension Fund under the NPS. “NPS-Lite Model” is designed to ensure ultra-low administrative and transactional costs, to make such small investments viable.
National Pension System NPS Lite makes pensions possible for small investors. It is an initiative of the Pension Fund Regulatory and Development Authority (PFRDA), the apex body established by the Government of India to regulate and develop the pension sector in India. NPS extends help to the weaker and economically disadvantaged sections of society with their limited investment potential. This is why PFRDA has launched NPS Lite to specifically target marginal investors and promote small savings during their productive lives. It also aims at building up a corpus sufficient enough to buy an annuity for their old age.
IDBI Bank was established in the year 1964 and has been providing banking and financial services since then. Apart from that, they are constantly offering digital services to their customers and have a wide range of ATM networks all across the country. In 2019, RBI has categorized it as a private bank.
As of September 2023, IDBI Bank has over 18,283 employees working for it and the bank has 2005 branches and 3353 ATMs all across the country as on 26th April 2024. Apart from that, it also has one overseas branch in Dubai. Since 2018, Rakesh Sharma has been the CEO of IDBI Bank.
IDBI Bank Ltd., as a full-service universal bank provides a wide amount of financial products and services encompassing deposits, loan payment services, and investment solutions. The Bank also has an established presence in associated financial sector businesses including capital market, investment banking, and mutual fund business. IDBI’s very business philosophy is to provide relevant financial solutions and ensure maximum customer convenience through easy access to branches and ATMs as well as digital offerings and excellence in customer service.
The vision is to be the most preferred and trusted bank enhancing value for all stakeholders defining and shaping our day-to-day business, helping us to build long-lasting relationships. IDBI Bank Limited has been categorized as a ‘Private Sector Bank’ for regulatory purposes by the Reserve Bank Of India with effect from January 21, 2019, consequent upon Life Insurance Corporation Of India acquiring 49.24% of the total paid-up equity share capital of the bank. To cater to its ever-expanding needs, IDBI Bank has formed subsidiaries and joint ventures across diverse areas of the Banking and Financial System.
Some of its subsidiaries are:
IDBI Subsidiaries
IDBI Capital Markets and Securities Limited (ICMS)
Its businesses include Merchant Banking, Stock Broking, Distribution of Financial Products, Corporate Advisory Services, Debt Arranging and undertaking, Portfolio management of pension, and Research Services.
IDBI Intech Limited (IIL)
The major business activities of the company are Information technology services, information security practices, a national contact center, and an outbound sales team.
IDBI Asset Management Limited (IAML)
IAML is the investment manager of schemes launched by IDBI Mutual Fund. The Fund offers a bouquet of product inequity and risk profiles of investors.
IDBI Trusteeship Services Ltd (ITSL)
The company operations are acting as trustees to securitization transactions, acting as Bond/Debenture trustees, Security trusteeship assignments, Share pledge Trustee, Venture Capital Fund, Safe Keeping, and other trusteeship services.
IDBI Federal Life Insurance Company Limited (IDBI Federal)
The Company’s life insurance business comprises individual life and pension and group life, including non-participating, health, and linked segments.
LIC has established itself as a brand in India, with so many subsidiaries; it has been trying to keep up with its name of being one of the biggest companies in India. It is doing everything, from providing mutual fund services to banking services to pensions as well. LIC is taking every chance to serve its customers in the biggest and best way possible and take the company to the top.
FAQ
When was LIC established?
LIC was established in the year 1956.
Is LIC government or private?
LIC is a government organization and the government of India owns a 100% stake in the insurance company.
What is the subsidiary of LIC?
IDBI Bank, LIC Mutual Fund, LIC Pension Fund, LIC Housing Finance, LIC Cards Services, and LIC International are some of the subsidiaries of LIC.
How many types of Cards does LIC provide?
LIC provides 4 types of cards as below:
LIC Gold Credit Cards (for regular users)
LIC Platinum Credit Cards (for shopping and rewards)
LIC Titanium Credit Cards ( for travel and hotel booking)
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.
Innovative companies in this modern corporate world are at the cutting edge of how to run a business. Modern businesses seek ways to empower their teams, automate workflows, digitize information, and operate globally. Many companies are shifting to advanced solutions, investing in new paths, and breaking the old ones to do business differently.
Almost everything about businesses has changed, but banks haven’t. Companies, especially early startups, still struggle to get financial support from the banks. So, companies need innovative products to help meet their financial requirements while empowering employees to make better financial decisions to drive the business forward.
Brex, an American company, has built a first-of-its-kind solution integrating the financial services and software companies will need along the way. To learn more about the company, consider going through the article.
Brex is a California-based financial technology company that developed the SaaS-driven credit card and spend management solutions platform. Its unified platform offers corporate cards, expense management, travel, reimbursements, business accounts, and bill pay.
The company serves startups, e-commerce brands, and scaled companies, helping their founders, CFOs, and teams spend smart and move quickly. Y Combinator, Airbnb, Carta, CLSA, Sonoma, ClassPass, and Bounce are some leading customers of Brex.
Brex – Industry
Brex operates in the fintech industry. In 2018, the global fintech market was estimated at 92 billion euros, and in 2024, it’s forecasted to grow to 188 billion euros, with a noteworthy CAGR of 12% from 2018 to 2024. Some essential market growth driving factors include increased penetration of the internet, use of smartphones, and adoption of cashless currency and digital technology during the Covid-19 pandemic. Visa, Mastercard, Stripe, PayPal, Tencent, and Ant Financial are some companies capturing a significant share of the fintech industry.
Fintech sector revenue worldwide in 2017 and 2018, with a forecast until 2024
Brex – Founders and Team
Pedro Franceschi and Henrique Dubugras are the Co-Founders of Brex.
Pedro Franceschi
Pedro Franceschi – Co-founder and Co-CEO, Brex
Pedro Franceschi is the Co-founder and Co-CEO of Brex. He is a Computer Science graduate from Stanford University. He worked as Software Engineer at M4U. Franceschi founded Pagar.me in April 2013, and the company was acquired in September 2016. Currently, he is the Board Member at Coupang.
Henrique Dubugras
Henrique Dubugras – Co-founder and Co-CEO, Brex
Henrique Dubugras is the Co-founder and Co-CEO of Brex. He completed his bachelor’s in Computer Science from Stanford University. He is the ex-founder of EduqueMe and Pagar.me. Currently, Dubugras is the Board Member at Mercado Libre and Expedia Group.
Brex is a team of approximately 1,100 employees.
Brex – Startup Story
Pedro Franceschi and Henrique Dubugras founded Brex on January 3, 2017. It wasn’t first started as a fintech startup but as a VR startup. However, Franceschi and Dubugras pivoted the company three weeks into Y Combinator’s 12-week accelerator program.
When the founders joined the YC W17 batch to start a VR company, they encountered a problem. They applied for business credit to fund software and other expenses, but it was denied. During that time, business credit was traditionally underwritten based on the FICO scores of founders. But since Franceschi and Dubugras were international founders with less than a month of credit history, there was little to no chance for business credit card approval, despite having $125K in the bank.
They discovered it wasn’t just them who faced this problem. While early startup founders could access high-fidelity payment products like Stripe from the get-go, getting access to basic cash management and credit products was a terrible experience for every founder. Cards were particularly a must-have for early startups since large vendors don’t use often accept ACH and other forms of alternative payment from young companies. And therefore, founders used to end up using their personal credit cards for SaaS subscriptions, digital marketing, and filing reimbursements regularly.
To address the extremely low penetration of credit cards in the B2B space, Franceschi and Dubugras pivoted and built Brex. The company’s initial product was a simple 30-day charge card for startups with credit limits based on cash balance. In 2021, the company announced the submission application with the FDIC (Federal Deposit Insurance Corporation) and the UDFI (Utah Department of Financial Institutions) for establishing an industrial bank, “Brex Bank,” Brex’s wholly-owned subsidiary. In the same year, in August 2021, it launched Brex Venture Debt.
Later in April 2022, it launched Brex Empower, a financial software platform, and in June 2022, the company exited the small and midsize businesses market. In March 2023, Brex launched Travel Solution, and in August 2023, it launched Payables.
Brex aims to empower employees anywhere to make better financial decisions.
Brex – Business Model
Brex offers a corporate credit card, cash account, and various software tools to manage expenses, taxes, and bills. It started by explicitly targeting early-stage technology startups needing quick and reliable access to capital. In addition to startups, the company also offers cards to life science, late-stage, e-commerce, and enterprise companies. Currently, Brex shifted its focus from small businesses to larger companies.
Brex analyzes the firm’s financial backing, spending patterns, sales volume, and other data points, along with the applicant’s personal liability, before issuing the business credit card. The company’s card is a charge card that clients must pay off in full every 30 days.
Brex – Revenue Model
Brex generates revenue through a monthly account subscription, referral fees from cashback rewards, interchange fees, interest on loans, and interest on cash held in its customer accounts.
Brex – Products and Services
The product offerings of Brex are as follows:
Corporate Card
Expense Management
Travel
Global
Bill Pay
Startups
Business Account
Venture Debt
Financial Modeling
Integrations
API
Mobile App
Brex Co-CEO: AI Will Completely Transform Fintech
Brex – Challenges Faced
During 2022, Brex was struggling to serve the divergent needs of its small business customers, many of which were limping forward due to the pandemic hit. Franceschi and Dubugras thought they could diversify the company’s revenue and charge customers per head for a new software suite by focusing on large companies.
However, that pivot to SaaS hit some bumps in the road. Brex flubbed telling to its small business clients about shutting down their accounts, which led to social media clangor and a mea culpa from the company’s founders. Even the company faced internal outcry, with employees describing Brex’s ongoing reorganizations as ‘chaotic’ while labeling the future ‘uncertain.’
Moreover, economic headwinds took a toll on the company, with Brex laying off 11% of its employees in 2022.
Brex – Funding and Investors
Brex has undertaken 12 funding rounds and raised a whopping $1.5 billion. Its latest funding round was Series D Round, completed on May 18, 2022. Some prominent investors backing the company include DST Global, Ribbit Capital, Y Combinator, Kleiner Perkins, Lone Pine Capital, Max Levchin, and Peter Thiel.
Date
Round
Number of Investors
Money Raised
Lead Investor
May 18, 2022
Series D
3
–
–
October 22, 2021
Series D
10
$300 million
Greenoaks, TCV
April 26, 2021
Series D
16
$425 million
Tiger Global Management
May 19, 2020
Series C
2
$150 million
DST Global
December 11, 2019
Debt Financing
1
$200 million
Credit Suisse
October 1, 2019
Secondary Market
1
–
–
June 11, 2019
Series C
10
$100 million
Greenoaks, Kleiner Perkins
April 16, 2019
Debt Financing
1
$100 million
Barclays Investment Bank
October 5, 2018
Series C
13
$125 million
DST Global, Greenoaks
June 19, 2018
Series B
17
$50 million
Y Combinator
Brex – Mergers and Acquisitions
Brex acquired 6 companies and these are as follows:
Acquired Company
Announced Date
Pry Financials
April 20, 2022
Weav
August 17, 2021
Neji
March 24, 2020
Landria
March 24, 2020
Compose Labs
March 24, 2020
Elph Network
March 20, 2019
Brex – Growth
Brex’s customer base increased from 100 to 1,000 within five months of launching, and in 2020, it had 20,000 customers. In 2019, the company was valued at $2.6 billion. And after completing its Series D-2 funding round last fall, Brex was valued at $12.3 billion in 2022. Moreover, in May 2023, it announced significant growth with $100M of ARR.
Brex – Marketing Strategies
Brex’s initial marketing strategy was all about focusing on friends and family that were founders of finance individuals at small firms and used to ask them to test their products. After some time, the company harnessed the marketing power of billboards, scraped LinkedIn for potential leads, and hosted events with superior-quality speakers to spread the word.
In May 2021, Brex launched an integrated marketing campaign named “All-in-One” that focused on a ‘less is more‘ approach to promote its All-in-One finance solutions.
Brex – Partners
Brex has partnered with the following listed affiliate, accountant, broker & lender, and VC investor & accelerator partners:
Named to the TIME100 Most Influential Companies list
Named #2 on the 2023 Top 50 Distributors List of Innovative Companies
Recognized as one of San Francisco Business Times and Silicon Valley Business Journal’s 2019 Best Places to Work
Brex – Competitors
Some of Brex’s main competitors are:
Stripe
Square
Expensify
Paychex
SAP Concur
Navan, Inc
Coupa
Pleo
FAQs
What is Brex about?
Brex is a California-based financial technology company that developed the SaaS-driven credit card and spend management solutions platform. Its unified platform offers corporate cards, expense management, travel, reimbursements, business accounts, and bill pay.
Who are the founders of Brex?
Pedro Franceschi and Henrique Dubugras are the co-founders of Brex.
How does Brex generate revenue?
Brex generates revenue through a monthly account subscription, referral fees from cashback rewards, interchange fees, interest on loans, and interest on cash held in its customer accounts.
Who are the main competitors of Brex?
The main competitors of Brex include Stripe, Square, Expensify, Paychex, SAP Concur, Navan, Inc, Coupa, and Pleo.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Avant.
Over centuries, lending went from formal to informal sectors, but the loan application and obtaining process was still complex and time-consuming. However, with the overall banking industry, lending has also turned digital in the past decade.
In 2022 the digital lending industry’s global market size was estimated to be $12.6 billion and is projected to grow at a CAGR of 19.4%, valuing $71.8 billion by 2032. With fintech companies offering digital lending platforms, people can now apply for loans and credit cards online following a simple and quick process.
One such fintech startup is Avant. This Illinois, United States-based online lending platform is recognized for offering safe financial products. Let’s dive in to uncover everything about Avant, its founders, its startup story, its business and revenue model, funding, growth, and more.
Avant is a credit-first financial technology company offering a full suite of digital financial solutions, including loans and credit cards, to meet customers’ needs, regardless of where they are on their financial journey.
Serving 49 states in the United States and the United Kingdom, the company has connected approximately 3 million customers to $9 billion in loans and 1 million credit cards.
Avant – Founders and Team
Al Goldstein, John Sun, and Paul Zhang are the founders of Avant.
AI Goldstein
Al Goldstein – Co-founder and Executive Chairman, Avant
Al Goldstein went to Gies College of Business (University of Illinois Urbana-Champaign) to study BS in Finance and Math. In addition to co-founding Avant, he is the co-founder at Enova International, Pangea Properties, Amount, and StoicLane. Moreover, Goldstein is the Executive Chairman at Avant, Pangea Properties, and Amount and CEO at Enova International and StoicLane.
John Sun
John Sun – Co-founder, Avant
John Sun studied BS in Finance at Gies College of Business (University of Illinois Urbana-Champaign). He founded SpringCoin and worked as CEO. Furthermore, Sun is the Co-founder of Avant and the Founder and CEO of Spring Labs.
Paul Zhang
Paul Zhang – Co-founder and CTO, Avant
Paul Zhang completed BS in Computational Bioengineering at the University of Illinois Urbana-Champaign. He is the ex-Senior Software Engineer of Enova Financial and the ex-Technical Founder of Debteye. Currently, Zhang is the co-founder and CTO at Avant. Moreover, he is the part-time Board Member at Champaign and Angel Investor at Hyde Park Angels.
With Matt Bochenek as the CEO and Margaret Hermes as the COO, Avant employs 650+ employees, of which 250 are local individuals.
Avant, also known as AvantCredit, was founded in 2012 to improve the borrowing experience for middle-income consumers. John Sun and Paul Zhang graduated from the Y Combinator startup program in 2012 and looked forward to building their business, Debteye, a platform to help people manage their debt with informed decision-making based on their unique financial situation.
Since Sun and Zhang had no income, they thought to apply for a personal loan at a traditional brick-and-mortar establishment. Sun found the loan application and obtaining process time-consuming and frustrating. Along with this, Sun and Zhang’s Y Combinator venture inspired them to establish Avant.
As former interns of AI Goldstein’s Enova, Sun and Zhan grabbed the opportunity of partnering with the Chicago entrepreneur in December 2012. It’s when they built a product to streamline the borrowing process.
The company issued its first loan in 2013; later, it expanded to the UK in the fall. In April 2015, Avant launched the Avant Institutional Marketplace, enabling institutional investors to buy loans originating from the Avant technology platform.
The company launched its credit card in 2107. In February 2020, Avant spun off its SaaS financial business unit as a new Amount company.
Avant – Mission and Vision
Avant’s mission is to empower its customers with innovative digital solutions designed to help them achieve their financial goals. The company honors its customer’s financial journey by serving their needs with integrity, trust, and transparency.
Avant – Business Model
Avant developed proprietary software that uses machine learning technology to mitigate default risk and fraud efficiently. The company provides a fully online experience, allowing customers to apply on Avant’s website and eliminating the need for physical branches.
Avant’s platform simplifies the borrowing process by conducting bulk employment verification and doing funding over the Internet. Its technology leverages algorithms, machine learning protocols, analytical tools, and standard consumer data to determine a customized rate, amount, and length at which an individual can borrow money.
Avant – Revenue Model
Avant offers personal loans ranging between $2,000 and $35,000 at lower possible interest rates. Moreover, it earns revenue by providing credit lines and online banking. The annual membership fee is $39, and the credit limit can range from $300 to $3,000.
Avant – Products and Services
Avant offers credit cards and several types of loans, including personal loans, adoption loans, emergency loans, home improvement loans, debt consolidation loans, wedding loans, IVF & fertility loans, and vacation loans.
Avant Website
Avant – Challenges Faced
Avant agreed to pay $3.85 million to settle the charges of the FTC on April 15, 2019. As per FTC’s (Federal Trade Commission) lawsuit, the company used deceptive loan servicing practices. In addition, Avant violated the Telemarketing Sales Rule and the Electronic Fund Transfer Act.
Avant – Funding and Investors
With 13 funding rounds, Avant raised $2.1 billion. On December 7, 2022, the company conducted its latest funding round –Private Equity Round. 20 investors invested in Avant, of which 8 are the lead ones, including Ares Management, WebBank, Pamlico Capital, Balyasny Asset Management, and General Atlantic.
Date
Round
Number of Investors
Money Raised
Lead Investor
December 7, 2022
Private Equity
1
–
Ares Management
December 7, 2022
Debt Financing
1
$250 million
Ares Management
July 14, 2022
Debt Financing
1
$250 million
WebBank
October 22. 2021
Private Equity Round
1
–
Pamlico Capital
September 29, 2015
Series E
10
$325 million
General Atlantic
April 13, 2015
Debt Financing
2
$400 million
Kohlberg Kravis Roberts
December 4, 2014
Series D
10
$225 million
Tiger Global Management
December 4, 2014
Debt Financing
$300 million
–
August 21, 2014
Debt Financing
1
$200 million
Jefferies
July 23, 2014
Series C
1
$75 million
Tiger Global Management
Avant – Mergers and Acquisitions
Avant acquired 2 companies, Level on April 7, 2021, and ReadyForZero on March 31, 2015.
Avant – Patents and Trademarks
Avant is registered with 4 trademarks, and ‘Insurance; Financial Affairs’ is the popular class.
Avant – Growth
In 2022, Avant’s annual revenue was estimated to be $134.8 million ($195,330 revenue per employee). Moreover, its credit card users grew by 170% over the past two years. The company was valued at $2 billion in 2022. In 2013, Avant had 90 employees, which increased to 680 in 2023, with 566.6% growth.
Avant – Partners
Avant collaborates with distribution, co-brand, funding, and product partners. Recently, the company partnered with Major League Soccer (MLS) and TreeQual.
Avant – Awards and Achievements
Avant has been featured in The New York Times, Bloomberg, The Wall Street Journal, TechCrunch, and Fortune. Moreover, the company received multiple honorable awards:
Named #6 to Forbes America’s Most Promising Companies list and Next Billion Dollar Startups list in 2015.
Inc. Magazine listed co-Founder and CTO Paul Zhang as 30 Under 30.
Executive Chairman AI Goldstein received EY Entrepreneur of the Year Midwest award.
In addition, the company received the Moxie Award for Breakthrough Digital Company of the Year and one of the Top Global Private Companies by AlwaysOn Global.
Avant CEO Al Goldstein: Big Data Lending | Mad Money | CNBC
Avant – Competitors
Some direct competitors of Avant are as follows:
Chime
OneMain Holdings
SoFi
Capital One
Applied Data Finance
The Social Loan Company
Prosper Marketplace
Lending Club
OnDeck
FAQs
What does Avant do?
Avant is a credit-first financial technology company offering a full suite of digital financial solutions, including loans and credit cards, to meet customers’ needs, regardless of where they are on their financial journey.
Who are the founders of Avant?
AI Goldstein, John Sun, and Paul Zhang are the founders of Avant.
How Avant earns revenue?
Avant earns revenue by providing credit lines and online banking. The annual membership fee is $39, and the credit limit can range from $300 to $3,000.
Electronic payments can be defined as a digital transaction between two parties. These payments include ACH, cards, bank transfers, digital wallets, mobile payments, and many more. When it comes to credit cards, the global electronics payment industry is dominated by four giants – Visa, Mastercard, American Express, and Discover.
From these four, it is Visa and Mastercard are arch rivals with distinct product offerings. Both these companies issue payment cards through co-branded relationships. Even as these two companies do not extend credit or issue cards, their product repertoire consists of credit facilities, and debit and prepaid card options are issued through various business partnerships.
Visa and Mastercard, both exclusively operate as network processors and are involved in all three areas of the payments market. The companies have similar business operations, offering payment cards to the public through partner member financial institutions. The member financial institutions issue cards either directly or in partnerships with airlines, hotels, or even retail brands.
Visa Inc.
Visa was founded in the year 1958 as BankAmericard, headquartered in Fresno, California. It was the brainchild of Bank of America’s in-house Product Development team, Customer Services Research Group, and Joseph P. Williams, its leader. In response to its then competitor, Master Charge, the BankAmericard program was licensed to other financial institutions in the year 1966. In the year 1970, Bank of America gave up direct control of the BankAmericard program and formed a co-operative with other various BankAmericard issuer banks to take over its Management. It was renamed to Visa Inc., in the year 1976.
Currently, the world’s second-largest card payment organization, Visa commands a 50% market share of total card payments. In the year 2020, Visa Inc.’s net revenue was a whopping USD 21.8 billion with a payments volume of USD 8.8 trillion. The company’s core product repertoire consists of credit, debit, and prepaid cards as well as business solutions and global ATM services.
How Visa Became The Most Popular Card In The U.S.
Mastercard Inc.
Also an American company, Mastercard Inc. was founded in 1966 in Purchase, New York. The company has an interesting history, with it first being known as Interbank and then Master Charge before settling for its current name. It was created by an alliance of several banks and regional bankcard associations in response to the BankAmericard, which was issued by Bank of America. BankAmericard later became Visa, which is still Mastercard’s biggest global competitor. Mastercard Inc.’s, initial public offering was in the year 2006, when it became a publicly traded company. Before its IPO, Mastercard Worldwide was a cooperative that was owned by more than 25,000 financial institutions.
The year 2020 saw Mastercard Inc.’s net revenue at USD 15.3 billion with a payment volume of USD 6.3 trillion. The company’s core product offerings include consumer credit, debit and prepaid cards, and a commercial product business. Its business segment known as Payment Solutions, is broken as per geographical locations across the US and the world.
Both these companies are known for offering three different card levels. Visa offers traditional, signature, and infinite while Mastercard’s card offerings include standard, world, and world elite.
Common Benefits
When it comes to credit card product comparison of Visa and Mastercard, it is only fair that the product offering of both companies is compared on similar grounds. Some benefits are common to both, some existing due to federal regulations while others have become industry standards, expected by issuers to be provided for their customers.
Zero Liability Protection
Both companies protect their user base against unauthorized charges. In the event a credit card has been used for fraudulent purchases, the user can report it to the issuer and have the card blocked and the transaction reversed. In such a scenario, the charges are borne by the card company.
Visa – Report a Lost or Stolen Card
Cell Phone Protection
This is also a service that is provided by both companies. Visa Signature members can get cell phone protection each month when they pay their wireless bill with their Visa card. On the other hand, World Mastercard offers a USD 1000 yearly coverage on cell phone protection in the event of a cell phone gets stolen or needs certain repairs, when the phone bill is paid with World Mastercard.
Global Emergency Services
Although both companies offer this service, Mastercard offers it for every card level available anytime, anywhere, and in any language. This helps in replacing a stolen card, access of cash advances, etc. Visa offers travel and emergency assistance services for Visa Infinite card holders that provide help in an emergency across the world.
Mastercard – Global Emergency Services
Other Benefits
Visa
Visa offers three tiers of credit cards to its customers – Visa Traditional, Visa Signature, and Visa Infinite. Visa Signature and Visa Infinite offer maximum benefits and perks. However, on the whole, Visa offers more benefits than Mastercard.
a) Purchase Protection and Insurance offers additional benefits to Signature and Infinite card users that include lost luggage reimbursement, trip delay, cancellation, and interruption reimbursement, extended warranty protection, zero liability protection, etc.
Benefits of Visa Infinite
b) Visa Signature Luxury Hotel Collection offers its members special status at more than 900 participating hotels. This allows members access to seven premium benefits that include the best available rate guarantee, automatic room upgrade on arrival if available, complimentary in-room Wi-Fi when available, complimentary breakfast for two, USD 25 food or beverage credit, VIP guest status, and late checkout upon request.
Visa Signature Luxury Hotel Collection
c) Travel benefits for Signature and Infinite card members that include, Global Entry statement credits, Priority Pass lounge access, special Visa Signature offers, and rental car privileges.
d) Emergency Services that Visa provides for its members include important services like roadside dispatch, lost or stolen card reporting, emergency replacement, emergency cash disbursement, etc.
Mastercard
Mastercard too offers three different tiers of credit cards, with each one offering benefits and perks. The three different card categories include Standard, World, and World Elite. Below are some common benefits offered by Mastercard.
a) Purchase Protection and Insurance which is offered by all three cards with World and World Elite cards offering the most benefits. These include Mastercard ID theft protection, cell phone protection, global emergency services, etc.
Benefits of World Elite Masterclass
b) Concierge Services is offered by World Elite Mastercard which can schedule restaurant reservations, and event tickets, or even help in purchasing items that are hard to find. There is no user fee attached to this card. World Mastercard users can use Mastercard Airport Concierge and special Golf Concierge service through Priceless Golf.
c) Mastercard Luxury Hotel and Resorts Portfolio gives World and World Elite Mastercard members access and upgrades at more than 3000 properties across the world. Depending on the property, the amenities can vary, offering complimentary daily breakfast, amenity credits up to USD 100, and other perks.
Mastercard’s Travel and Lifestyle Services
d) Luxury Event Deals offer access to many luxury events like special access to PGA Tour gold outings, access to Priceless Experiences that include film festivals and cooking lessons from private chefs, and many others.
The Better Card – Conclusion
Both Visa and Mastercard offer several advantages, some mandated by rules and regulations, others as industry norms demanded by end consumers. Each one has its benefits that appeal to individual consumers. While it is difficult to pinpoint a clear winner, both these companies are world leaders in their operational sectors. Depending on individuals and the benefits that most suit them, credit cards can be chosen.
FAQs
When was Visa founded?
Visa was founded in 1958.
When was Mastercard founded?
Mastercard was founded in 1966.
What are the three cards offered by Visa?
Visa offers traditional, signature, and infinite credit cards.
What are the three cards offered by Mastercard?
Mastercard’s card offerings include standard, world, and world elite.
The definition of credit is the practice of borrowing money, either as a loan or for purchase with the promise of paying off the debt within a stipulated period of time. A credit score is defined as a statistical method to ascertain the likelihood of an individual paying back the money that is owed to them.
A credit score is essentially used by lenders, physical or online, to evaluate the potential risk posed by lending money to consumers and to mitigate losses due to bad debt. It is used to determine who qualifies for a loan, the interest rate, and up to what credit limit. Organizations like mobile phone companies, landlords, and government departments also use the credit scores of individuals to ascertain their creditworthiness.
Credit score is important to measure the risk assessment of an individual by the credit issuer. This is especially employed when an individual applies for credit like a loan, mortgage, or credit card. It allows the financial institution, which is extending the credit, to check the individual’s reliability in repaying the debt in a timely manner. A lower credit score can result in a loan rejection or even a higher interest rate compared to someone with a higher credit score. The credit score is valuable only when the data collected is over a long period of time.
Components of Credit Score
Components of Credit Score
There are various factors taken into consideration when evaluating the credit scores of an individual. These factors all add up to either a high or low credit score.
Credit payment history of the individual (35%)
Current debts of the individual (30%)
Duration of time of credit history (15%)
Credit Mix (10%)
Frequency of applications for new credits (10%)
Credit Scores Calculation
Credit Information Bureau (India) Limited (CIBIL), established in August 2000, is the first credit information company in India. It is CIBIL that allows credit ratings to individuals and sends them to banks for a loan applicants, based on which a loan is either sanctioned or not sanctioned.
It is a two-way information exchange where initially all credit information of an individual is sent to CIBIL by the banks. This information essentially pertains to the repayment of loans and credit cards. Information is then computed by CIBIL into a number range between 300 and 900. Scores lower than 600 and closer to 300 are considered low credit scores and may lead to applications for loans and credit cards being rejected. A credit score rating of higher than 600 ensures a higher possibility of getting a loan or credit card. CIBIL maintains a historical record of an individual’s payment behavior pattern which is sent to banks on request.
This service was launched with a view to reduce bad credits as well as to instil habits leading to high credit scores and teach financial planning to individuals.
How to Maintain a Good Credit Score?
How to increase a credit score
A loan or credit card application may be rejected even if all other criteria like age and monthly income are met, due to a low credit score. A credit score of 750 or above is usually considered a good credit score. There are certain steps that an individual can take to ensure that he or she maintains a good credit score.
1. Payment on Time
Payments that are made on time indicate a responsible and healthy attitude towards credit, which helps in maintaining a good credit score. The opposite, in fact, may reflect a negligent attitude with poor financial planning and can have a negative impact on credit scores.
2. Apply for Only One Loan at a Time
Every time an individual applies for a loan, the banks check the applicant’s CIBIL score that lowers for every check that is triggered. This effectively lowers the overall credit score. The more loans an individual applies for, the lower the credit score.
3. Updated Credit Card Payments
Credit card bills can be paid either in full every month or can be kept active by paying the minimum amount that is indicated by the bank. However, CIBIL considers the unpaid amount as overdue which indicates poor personal financial management. This reflects in the individual’s history every time a check is triggered. It is always better to pay the credit card bill in full to maintain a healthy credit score.
4. Don’t Close Credit Cards
Simply put, if all credit cards are closed, there is no avenue to build a credit history to lean on when a loan is required. It is ideal to maintain at least one credit card and maintain a healthy repayment history with the card to build up a good credit score.
5. Refrain from Payment Defaults
If there is an existing loan on any credit cards, ensure that all payments are made on time. Any misses or default gets recorded in the credit history can negatively affect the credit score and may also result in a loan being rejected.
6. Manage Expenses within the Earnings
When the spending exceeds the earning, it gives rise to credit which can lead to more spending and thus a collection of debt. It is wise to spend within a limit that can be supported by the earning which also adds to the overall credit score.
7. Balance the Loan Types
It is a healthy habit to keep a mix of loans. The idea is to balance secured and unsecured loans. If the loans are heavier on the unsecured credit side, personal loans or credit card loans, it acts as a red flag and makes lenders cautious about granting further loans.
Conclusion
The importance of maintaining a healthy credit score cannot be ignored. It is a gateway to getting a home loan or a personal loan as and when required. A high credit score also helps an individual in getting credit cards that is also another way to build a healthy credit history, eventually making a positive impact on the overall credit score of an individual.
FAQs
What is a good credit score in India?
A credit score of 750 and above is considered a good credit score in India.
Can I get a loan or credit card with a credit score of 500?
A credit score of 500 is considered to be a poor score, hence it is difficult to get approval for a loan or card with this score.
What is a CIBIL credit score?
CIBIL score is a three-digit numeric summary of your credit history.
What is the toughest credit score?
850 is considered to toughest credit score to achieve.
If you’ve purchased something online, you may have observed the feature to buy now and pay later, that’s becoming increasingly common across e-commerce platforms. And you may have observed this feature in offline places as well, such as retails, and for several folks, this choice is very effective because usually, you’d have to save up until you could purchase that fancy new pricey item that you want to shop, no one intends to do that, notably if it’s on sale now and won’t be in a couple of months. We need things right now.
We wish to shop for them now and pay for them subsequently, and the typical approach was a form of credit or a credit card. However, obtaining a credit card in India is not always simple, and when you do, you’ll be hit with a slew of interest charges. You are mysteriously in debt, if you’re not cautious, that credit can take ages to pay off.
So, either you save for quarters or you go into debt, and that’s where buy now pay later comes in. The BNPL startups are capitalizing on the appeal of paying for stuff later, just like you’d with a credit card and aiming to make it convenient.
I stated earlier about snazzy new valuable stuff such as mobile phones, tablets, and televisions, but BNPL is now becoming accessible for daily necessities as well. Groceries, apparel, and even diner food Zomato and Swiggy are now providing BNPL as an alternative, and these types of BNPL use scenarios are probably a major root of rivalry right now for existing companies in the lending space, with the expected count of BNPL users in India reaching million by 2026.
By 2026, this will account for nearly 7% of Indians. Cardholders now contribute to just over 2% of India’s populace or 30 million, and it’s more than twice the average of BNPL users, which is between 10 and 15 million, and that number is burgeoning.
So, if you’ve not guessed, BNPL and credit cards are related in terms of the services they provide. Credit cards and buy now, pay later cards (BNPL) is a type of credit. This is a debt, not a credit card. You’re deriving funds from a 3rd person in both instances. It could be a BNPL firm, one of the financiers with which they have affiliated, or a credit card issuer, which is typically a bank. However, the issuance of credit cards and BNPL differs significantly.
So, if you’ve ever applied for a credit card in India, or if you already have one, you’ve most likely received a call or an email from a bank salesman congratulating you on your new card eligibility. Moreover, what’s happening here is that your contact details, that is linked to your identity, are now in circulation among most monetary organizations in India, as well as a few swindlers, but there’s a good chance that if you seek to get one of these cards, your request will be denied.
Irrespective of what the sales representative told you, acquiring a credit card in India is seldom as simple as the sales representative makes it seem. You must be beyond a certain age, you must meet an income cap, which implies you must have a career with a decent payslip, and you must most likely have a high credit rating, which makes it incredibly tricky for novel applicants into India’s lending market, folks residing in remote areas who may not even have a proven credit file, and same goes for freshmen who have just begun.
They’re steering clear of defaulters. Folks they believe pose an undue risk. Essentially, they maintain their NPAs minimal by upping the ante for their clients. But once you’re a client and obtain a credit card, the hardships and obstacles do not end there so you have to pay for your credit card.
Some credit cards charge a yearly fee only to own the card, close to a membership, but those that don’t typically cost exorbitant interest and a slew of other fees for stuff like exceeding your credit line, reimbursing your minimum deposit late, and cash withdrawals from your credit card to your bank. When you add up all of these obstacles to entry and client pain points, it’s no shock that many Indians dislike credit cards.
Brands such as Slice, Zest money, Simpl, Lazypay, and Uni are limiting the barriers that credit card companies have raised. In India, almost anyone can BNPL; all you have to do is offer information such as your PAN and Aadhar number. Rather than focusing on credit scores, these BNPL companies are using their algorithms to identify how much loan you must be awarded based on your previous transactions and site, once you’ve been a BNPL client for a while and are in good condition and have billed your loans, they’ll also boost your spending limit.
Another element to take into account is the timeframe. Card issuers anticipate that you will decide when to pay off your loans. They offer you a monthly minimum payment that you should return to them, principal and interest, but again, it is up to you to pay back the loan, and many struggles with that freedom. They reimburse the bare minimum without creating much of a hole in the principal, which is the original loan value before interest costs.
With BNPL, credit payout is spread out over a set period, typically a month or two, using a process named as EMIs. If you pay these monthly installments, your BNPL loans will be paid off after a set period. Is this to say that the BNPL plans are interest-free? Both yes and no. It depends on the console and BNPL firm from whom you are accruing.
The longer the loan term, the larger the interest rate. If you choose a short-term BNPL tenure, such as 15 – 45 days, you will most likely avoid paying any interest if you pay back on time. You’ve essentially just spread out a fee that would’ve been made immediately over a period of several weeks. However, if you choose a longer time frame of 3 months to a year, your interest rate could range between 10 and thirty percent, based on a range of factors. However, this is made upfront so that BNPL clients are cognizant of deferring fees for a longer time.
Card issuers, on the other hand, allow you to dig yourself a big trench. One credit transaction here, another there, and you’re unexpectedly trying to cope with minimum payouts, while your loans continue to increase as interest compounds. So, BNPL appears to be the clear victor here, correct? Isn’t it a type of loaning relevant and personalized?
That’s the story that BNPL fintechs want you to believe. But let’s look closely at how these companies work.
Let’s begin with the final consumer, who is acquiring a product now and paying later from a vendor who is an offline vendor, such as a shop owner, or a virtual vendor, such as a D2C firm or an eCommerce storefront. Then there’s the BNPL supplier, who is responsible for supplying the tech here. They examine the final consumer using sophisticated algorithms and decide how much to lend them, but this credit isn’t flowing from their wallets, at least not most of the time. Rather, these BNPL businesses have teamed with lenders, either nonbanking financial firms or full-fledged banks.
So, here we have a true overview of the consumer, vendor, BNPL mediator, and bank or NBFC. Often the BNPL vendor is an NBFC, and that’s just one of their many product lines, and they’re often a Fintech firm, such as Paytm, which offers BNPL, and often the BNPL company is also a vendor, such as Flipkart or Amazon, which have their specialized BNPL solutions.
So the concern is, how do BNPL firms earn money? There are a couple of income streams.
The first one arises from vendors such as card issuers and point-of-sale (POS) providers. BNPL firms charge margins ranging from 2 to 8% of the original cost. The vendor is fine with it as they see the chance to network with the BNPL supplier. For starters, they experience a rise in conversions and an average deal worth because clients who previously could not afford high-ticket items in their shop or marketplace can now do so. So, partnering with the BNPL firm facilitates vendors with more clients who spend thousands, and the best feature is that they don’t bear any of the risks.
The BNPL firm earns on behalf of a client. As a result, the monthly EMIs buyer pays do not benefit the vendor. The vendor has been fully paid; rather, the final consumer pays the EMIs to the BNPL firm, which accepts all of the peril.
And what if the end-users are unable to meet their monthly EMIs? Since many BNPL firms charge late fees, this is where the 2nd income stream comes in. As per bank bazaar, these fees vary from 2 to 8 % of the foremost loan balance, or they can be a fixed fee ranging from 0 to 750 INR.
To try to get these debtors to pay up, it’s almost like a punishment. It’s worth mentioning that some BNPL companies don’t cost extra payments and instead prefer to start slowly to avoid defaulters. They initially give an amount owed that they can easily lose, and if the client repays them, their line of credit is gradually increased. If a payout is late, the user’s ability to repeat procuring items through that BNPL site is revoked, and the user’s credit rating suffers as well.
Challenges Faced by BNPL Clients and Customers
The industry is facing a lot of issues. Many BNPL clients still have no idea what a credit rating is. They are unaware that avoiding paying off their BNPL dues on time will permanently harm their fiscal identity. They have no prior loaning experience. They haven’t been a client of a lender, and that’s where we soon run into troubles because, as I previously stated, BNPL companies make it extremely simple to obtain a loan. Even for those with no previous fiscal expertise and little financial self-control.
Sadly, some folks can spiral out of control. Without realizing it, they are overspending than they can manage to cover later. Of course, BNPL parties are aware of this, and they argue that it’s early in the season. Because debt users in India are low, they don’t have huge data to deal with, so they’re developing concepts.
They are steadily accruing a ton of information on first-time Indian debtors, and as they derive insights, they are reworking their equations, working with first-time debtors by starting with small loan confines and then providing larger loans to reliable debtors and identifying unreliable ones.
To put it another way, they’re laying the foundations for enlightening the fiscal reliability of a sizable undiscovered segment of India’s populace. It’s like a public good, or so they’d describe it.
Customers, particularly those who are not tech or monetarily savvy, are uninterested in these concepts. This bird’s-eye view means nothing to them. When they seek themselves suddenly in a sea of loans, they fear, curious how a relatively harmless buy now pay later forum got them there and how no one will offer them a loan to pay off their other line of credit since their credit rating, which users didn’t realize they had, has now turned red. They may lose hope of coming out of the financial mess.
This, of course, will not cause BNPL entities to slow down. At least not without the government’s help. Indeed, as more capital is poured into buy-now-pay-later businesses, the situation is only heating up. To stay viable, BNPL firms must connect with more prospective customers, either by entering untapped communities in remote areas or by poaching clients from rivals by giving them even simpler loans.
You can now adhere to BNPL from 4 or 5 multiple devices and collect up to one lacs with surprisingly fewer formalities and no payslips. There are even reports of BNPL firms failing to perform precise KYC or credit bureau checks. They’re expanding so quickly that they can’t extend their due diligence, and there have been reports of failures not being disclosed to credit bureaus.
To be honest, matters in India’s BNPL space are currently out of regulation. Unapproved credit institutions are springing up in the lack of sufficient regulations. For instance, in early 2021, an influx of Chinese lenders apps harassed and humiliated clients into repaying loans at exorbitant daily escalating interest rates by using user information and phone authorization.
The RBI discovered that of 1100 lenders apps in India, 600 were illegal, while these 600 unauthorized apps aren’t all BNPL apps, they are a manifestation of a bigger issue in the loaning space in India right now. Financiers and loan mediators are throwing caution to the wind in favour of expansion at any cost.
RBI Working Group Report on Digital Lending
The RBI’s online lending working group is developing innovative forms for safer business exchanges. Although the online lending market grew 12x between 2017 and 2020, the RBI did not govern several of the new businesses, according to the latest study.
Typically, these companies and apps collaborate with banks and NBFCs to assist. As a result, prompt loans are becoming available at the expense of higher risk. It has also led to client excessive debt, legislative arbitrage, and high costs.
The report reveals such flaws while also offering a great structure for the industry. The study’s pertinent points are explained below to provide a clear grasp of the proposition.
Differentiation among LSPs and BSLs
Loan Service Providers (LSPs) and Balance Sheet Lenders (BSLs) are separate entities (BSLs). LSPs are apps that offer clients borrowing choices. They don’t get to be explicitly controlled, so they must collaborate only with governed financiers that can offer the assistance.
BSLs, on either hand, lend money and stably claim credit threats. They always are governed. This difference enables LSPs to handle the front-end expertise, whereas BSLs handle compliances and threats.
Ban On FLDG
An FLDG tool, or Ban On FLDG First Loss Default Guarantee, enables ungoverned companies to give credit to borrowers and claim credit risk. The study advised against using a trojan horse entry.
Many fresh lenders face difficulties because their systems are based on shadow lending. This part entails neo-banking and Defi (decentralized finance) concepts for a modal test. Innately, the study guides that only governed agencies should be allowed to take credit risk.
Supervisory arbitrage must be eliminated
The study recommends classifying all credit lines as credit instruments and eliminating supervisory arbitrage. Eg: most BNPL providers treat this feature as a purchase rather than a loan, and thus lack adequate KYC computation. They are unrelated to the credit bureau.
Client Protection
In some cases, the fees and rates are as large as 100%. The working group suggests a few steps to safeguard consumers from such practices. These are some of the suggestions:
Use a proper APR for all interest and fees.
STCC – must conform to relevant standards to avoid exorbitant fee rates.
Limit high-risk, very short-term debts with no tranches.
Recapitalization and over-indebtedness should be limited.
Insurers must also make sure that the LSPs associated treat debtors fairly, particularly in collection practices. To verify trusting clients and a healthy ecosphere, all forcible actions are avoided.
Data Security
The info is owned by the customer, not the institution. All critical loaning situations require clients’ assent to use their data. This includes any e-commerce system that supports customer info to make underwriting choices. This improves data safeguards while retaining customer trust.
SRO And DIGITA
The study recommends that the RBI establish a Self-Regulatory Organization (SRO) to regulate operations and set guidelines. It also suggests developing DIGITA (Digital Trust of India Agency). DIGITA will meet the basic specifications for verification of conformance. Companies that have not been accepted by DIGITA will be considered non-compliant.
What Should Customers Be Wary of When Using BNPL Apps?
To begin, consumers must ensure that the app they are installing is from a licensed lender. If a firm does not have an RBI license, it must simply define under whose license it is selling products. Before installing, look into who is releasing the app, visit the site, and ensure it is a well-established and certified Indian corporation.
Second, if the firm is licensed, see if it explicitly shows this on its webpage, along with the RBI regulations that it adheres to, such as the grievance handling framework and interest rates. Furthermore, never install apps that request contact info because they are used for duress.
Third, while most BNPLs assert no charges or nil interest, you must learn the real loan amount. Even if firms claim zero percent, they are required to disclose their IRR – Internal Rate of Return – so buyers must ensure that the firm or app discloses all these for their safety.
Conclusion
BNPL is a valuable tool, but it should not be used for every acquisition a buyer intends to make or for daily purchases, as this would be over-leveraging oneself.
However, when handled efficiently and sensibly, the fact that rather than trying to make all of the payouts now or using a credit card to purchase, you are simply getting an option to acquire an item for nearly the same cost and drill down into 4-5 payouts is an effective device to have.
This is the benefit that BNPL firms provide, and it is the reason for the rapid acceptance because clients realize and require it. Buy Now Pay Later is an ideal, smooth payment system with vigilance on the part of the users and accountability on the part of the financiers.
FAQs
What are the risks of BNPL?
BNPL companies do not charge interest but charge high late fees which many consumers fail to pay and are later mounted in huge debt.
Is BNPL regulated?
No, Buy Now Pay Later companies are not regulated in India which has resulted in their growth and scams.
What is a BNPL company?
Buy Now Pay Later companies are companies that allow consumers to purchase the product and pay later in small installments.
Credit cards have always been an important entity in people’s lives. But it does hold different purposes and meanings for different people. For average wealthy people, credit cards are a way to manage their finances and handle additional charges or earn rewards. But, for the super-rich or the billionaires, credit cards come with tons of luxurious perks that help them fund their lavish lifestyle. And these credit cards are obtained after achieving a certain benchmark or through invitation.
People often wondered what perks these luxurious credit cards offer and what exactly are these. To answer these questions, we have presented this article where we’ll be discussing the top credit cards that billionaires use. So, let’s get started!
The most exclusive and luxurious credit card, American Express Centurion Card is always the first preference for billionaires. It was launched in 1999 and is commonly known as “Amex Black Card.” And what makes it more exclusive is that you won’t find any details or application form of this credit card online as it is only obtained on the invitation by Amex. And for this, you need to spend between $250,00 to $450,000 every year on your Amex card.
By this, you get noticed by them for the invitation purposes as being an Amex cardholder, you need to have a certain spending habit, as Amex is very specific with its customers’ spending which usually tends towards luxury dining, events, goods and travel. After the invitation, you need to pay $10,000 as an initiation fee and an annual fee of $5,000.
Citibank Prestige Credit Card
Annual Fee – Rs. 20,000 + taxes
Citibank Prestige Credit Card
Being an invitation-only bank Prestige Card was introduced in India, specifically for high net worth individuals. For this, Citibank has appointed dedicated relationship managers that work by helping the cardholders in spending as per their lifestyles and personal needs.
They understand the preferences and choices of the cardholders and offer them customized personalized programmes based on their requirements. And these aren’t limited to goods and travel only, in fact, they offer access to exclusive concierge services.
J.P. Morgan Reserve Card
Annual Fee – $595
J.P. Morgan Reserve Credit Card
The J.P. Morgan Reserve Card is widely known as the Palladium card. This exclusive card is credited with the composition of palladium and has recently been rebranded as “Reserve.” This too is obtained by invitation, for which you must have $10 million in holdings with J.P. Morgan’s private bank. And the annual fee of this exclusive and luxurious card is $595.
Moreover, J.P. Morgan Reserve Card provides 10X ultimate reward points per dollar on Lyft rides along with 3X points per dollar spent on travel. Plus, the cardholder gets an annual travel credit of $300. It also provides top-quality protection and insurance.
American Express Platinum Card
Annual Fee – Rs. 60,000
American Express Platinum Credit Card
American Express Platinum Card, the platinum card that comes with some uber-exclusive and impressive services including the entry to ‘By invitation only’ events, fine dining deals, golf membership and many more.
Along with this, it provides the privilege of enjoying luxurious travel and hotel deals, both nationally and internationally. It is entirely based on cardholders’ choices and lavishing lifestyle. As it does not have any preset spending limit, users can easily enjoy the fancy lifestyle. The annual fee for this American Express Platinum Card is Rs 60,000 plus taxes.
Citi Chairman
Annual Fee – $500
Citi Chairman Credit Card
An exclusive black piece of plastic from Citi Bank, the Citi Chairman card comes with the eligibility criteria of being a part of Citi group’s private bank. It is counted among the most luxurious and exclusive credit cards in the world.
It offers a $300,000 credit limit, access to events only for members, airport lounge access and a 24/7 concierge. The fee of this Citi Chairman card is $500, which is quite less compared to others.
Credit cards are considered an entity for the rich to fund their lavish lifestyles. For any ordinary individual, credit cards offer limited services and reward points. But for billionaires who are often invited to obtain the credit cases, are offered numerous luxurious services such as fancy goods, travel insurance, access to private events, lavish dinners, access to private islands and many more. This surely puts an impressive outlook on the individual’s wealth. Stay tuned with us for more content!
FAQ
What is the most exclusive credit card in the world?
The American Express Centurion Card is the most exclusive card in the world that has a limit of 10 crores.
What cards do billionaires use?
American Express Centurion Card, Citibank Prestige Credit Card, J.P. Morgan Reserve Card, and American Express Platinum Card are some of the exclusive credit cards super-rich use.
What is the American Express Black Card limit?
There’s no credit limit on American Express Black Card.