Tag: creative marketing

boAt Marketing Strategy: How boAt is Ruling the World of Sound
boAt is a leading consumer electronics brand founded by Sameer Mehta and Aman Gupta. Keeping in mind these three goals, the brand is to bring affordable, durable, and fashionable audio products and accessories to the millennials.

These two understood the need and the gap in the Indian market and decided to find a solution to the problem effectively. They found that consumers in the Indian market needed long-lasting and tangle-free earphones that were of good quality and affordable. boAt is one of the leading brands in the earwear category in India. Let’s look at marketing strategies of boAt.

About boAt – You Are Now Plugged Into Nirvana
Marketing Strategy of BoAt
Covid-19 Marketing Strategy of BoAt

About boAt – You Are Now Plugged Into Nirvana

boAt was founded by Sameer Mehta and Aman Gupta. Sameer Mehta owns Redwood Interactive, which has computer gaming peripherals under the brand RedGear. Aman Gupta, the CMO who was fascinated by electronics and gadgets, has also worked at JBL for two years. He has completed his MBA (Masters in Business) from the Indian School of Business (ISB).

boAt began its journey as a cable manufacturer and now it has leveraged its brand into selling men’s grooming products, too. boAt has a wide range of product categories, including speakers, wireless earphones, earphones, smartwatches, home audio devices, mobile accessories, and more.

boAt is creating a strong position in the market because it is a homegrown product that was established in 2016. boAt has become a well-known brand now. It is globally the fifth largest wearable brand and India’s number one earwear brand.

The brand has headquarters in Delhi, India, and offices across Delhi and Mumbai. Falls under the Industry of manufacturing computers and electronics. ‌‌Competitors of boAt include JBL, Realme, OnePlus, Noise, and Mivi.

Marketing Strategy of BoAt

Influencer Marketing

boAt Marketing Strategy – Influencer Marketing

boAt is no stone left unturned regarding influencing people with influencer marketing. BoAt has not struck the deal only with influencers but also with celebrity endorsements, cricketers, content creators, and even stylists.

Celebs like Jacqueline Fernandes, Kartik Aryan, and Kiara Advani, as well as content creators like Prajakta Koli, Harsh Beniwal, and Bhuvan Bam, are on board to promote the products of boAt.

Musicians like Harry Sandhu, Neha Kakkar, and Diljit Dosanjh also endorse their products. Apart from that, cricketers like Shikhar Dhawan, Hardik Pandya, KL Rahul, and Shreyas Iyer have long been endorsing their products.

boAt Marketing Strategy – Bhuvan Bam

Digital Marketing

boAt digital marketing strategy is a big player in the company’s marketing strategy. All the marketing strategies employed by boAt, including boat advertisement, are listed below:

Mobile Marketing

Using this multichannel online marketing technique. boAt reaches out to its consumers through its mobile application, emails, and SMS marketing.

Email Marketing

boAt sends personalized messages to its existing and potential customers who agree to share their email to receive updates from them. They send quirky, catchy, and crisp emails. Whether it is updating the audience about a new product, offers, and discounts or communicating their message across.

Personalized Message Strategy

Personalized Message Strategy – boAt Marketing Strategy

For boAt to succeed, it focused on great customer service to give the best experience with its products. They sent personalized emails and messages, set up a customer care helpline, customized warranty policies, and kept customer needs in mind when designing new products.

boAt also created a special “Do what #floats your boat” page on its website. They ran boAt marketing campaigns to build a strong community, offering customers quick help and guides for using products based on their preferences.

Social Media Marketing (SMM)

boAt sails swiftly navigating the digital realm and is an expert at social media marketing. The company has a presence on Instagram, Facebook, Twitter, YouTube, and LinkedIn.

Hashtag Marketing with Unique Hashtags
- #whatfloatsyourboat
- #boatheads
- #trebelwithboat
- #levelupwithboat
- #raisethebar
These are just some of the hashtags that have made the rounds on social media platforms. Making the audience chime in on the conversation.

Storytelling Through Social Media Campaigns

boAt Marketing Strategy – boAt Comic Saga

Illustrations have been made and shared on Instagram stories under the name boAt adventures to charm and get the attention of comic lovers and the audience.

In a video from the most recent campaign, you always do what floats your boAt, run by the name and hashtag, and do what makes your boat float.

The most recent one that is derived from the idiom do what floats your boat, caters to the gen-z the most and is getting a niche audience of its own to integrate the product with the culture and lives of skaters, street artists, and more.

Another campaign features Kiana Advani, Bani J, Raja Kumari, and other strong women with an upbeat music video with the title “I am a rebel” The range of TRebel has a direct link to the campaign.

Digital campaigns have helped connect the right type of content with the right people in real-time.

boAt Success Story: How It Became the World’s 5th Largest Wearable Brand | Valuation | Business Model | IPO | Funding

boAt is a Gurgaon-based company founded by Aman Gupta and Sameer Mehta in 2016. Discover more about boAt’s business model, founders, valuation, startup story, origin country, acquisitions, IPO, funding, logo, and more.

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Moment Marketing and Collaborations

IPL

boAt Marketing Strategy – IPL Collaboration

This is a big shot for boAt. Their exclusive collections include earbuds. Made available in all different colors and for the teams of the IPL cricket team. The company seized the moment to grab the attention of cricket fans and persuade them to get the product fit for their favorite teams.

The Marvel Collection

boAt Marketing Strategy – boAt Marvel Collaboration

The most recent collection was launched by them or for the Marvel fanbase. Collections for characters like Iron Man, Captain America, and Black Panther. Which features a special collection of earbuds, headphones, and speakers for Marvel fans.

Independence Day

boAt Marketing Strategy – boAt Made in India

They seized the perfect moment to announce the launch of the following products, Bassheads 100, Bassheads 152, and Rockerz 255 Pro, starting on 27th January 2021. To fulfill the vision of ‘Make in India‘ and manufacture other mobile accessories as well in the country itself. Focusing on the mission of Atma Nirbhar Bharat.

The Masaba Collection

boAt Marketing Strategy – Masaba Collaboration

When the web series Masaba Masaba was rolling out, they were quick to grab the opportunity and release an exclusive collection. This included their signature sound with the vibrant style of Masaba Gupta. Also, the fashion theme from the web series will be integrated.

Experiential Marketing

boAt Marketing Strategy – Sunburn Collaboration

boAt gives an experience to the people that they can’t forget through concerts. Engaging the audiences in two-way communication, the most common elements found in all these partnerships, concerts, and tours were photo booths and nirvana zones. All where the audience was encouraged to participate. The brand shared the stories of its audiences on its official page on Instagram, making an emotional connection and building a loyal fan base. Through this, they generated buzz and gained media coverage.

The Takeover Tour – 2020

boAt Marketing Strategy – The Takeover Tour Collaboration

Concerts are with musicians like AP Dillon, with the takeover tour. It has so far completed five chapters in different cities around India, including Mumbai, Chandigarh, Goa, Gurugram, and Hyderabad.

The Sunburn Festival in Goa – 2019

Tyga, Yellow Claw, DJ Snake, and Wiz Khalifa were some artists performing at the festival.

boAt has also collaborated with T-Series, the Lakme Fashion Week show, Dolby, and teams from IPL like Kings XI Punjab, Delhi Capitals, and Brut, which is surprising and odd, given the aim to transcend beyond music.

Community-Based Marketing With The #Amboathead

Engaging the community on social media platforms like Instagram and sharing the pictures clicked by them for their boAt products on their stories is a great way of building a sense of community; it also has its hashtag, #Amboathead‌‌.

They also have giveaways for their products and contests to keep the audience in the conversation. The hashtag #IAmboAthead has more than 500 posts. The brand is surely building its own tribe. Not only this, the brand has established its own lingo for the community from A-Z to give the clan a sense of belongingness and being a part of it.‌‌

Leveraging the Brand Using Consumer Insights

The brand started with the category of sound devices, which includes wireless earbuds, Wireless Headphones, wired headphones, and wireless speakers. Now, the brand is expanding its empire, aiming at men’s personal grooming – misfit, audio wear for fierce women and girls – with TRebel, which sounds like a fashion item as well, and the most recently launched collection of smartwatches.

The brand has now launched a smartwatch and trimmers and continues to innovate its products by launching many limited edition collections. The brand is not what it is today without funding.

Navi Technologies, Fireside Ventures Warburg Pincus invested a hundred million, InnoVen Capital invested 16 crores in 2019, and Sachin Bansal’s BAC acquisitions also pledged 20 crores.

boAt is now the fifth-largest wearable brand globally, and the most recent news on funding involves Qualcomm investing in boAt.

Personalized Marketing

boAt sends out targeted emails, makes short videos that resonate with the consumers, and consistently interacts with their customers on their social media platforms, which increases the consumer’s satisfaction and loyalty towards the brand. They keep track of consumers’ behavior, purchasing habits, preferences, email open rates, and more tactics.

Print and Offline Marketing

boAt Marketing Strategy – Print Advertising

Though digital plays a substantial role in the marketing strategy of boAt. Using print mediums is not dead for them. Print ads for different newspapers are still used by boAt and also up with retailing with distributors like Croma. But now, the paradigm is shifting from business to consumers.

Targeting the Right Audience

Affordable yet with great product quality that enhances the user experience, listens to the feedback from their customers. They are also tech disruptors. Constant innovation of products and understanding their audiences are great advantages of boAt. It has something for everyone from millennials, the misfits, Gen-Z, skaters to gamers.

Meme Marketing – Keeping it Relevant With Memes and Language

boAt Marketing Strategy – Meme Marketing

Having a very deep understanding of its audience, boAt has tagged its products in the internet language of lifestyle choices like sports, travel, WFH (work from home), and fashion.

Portrayal as a Lifestyle Product

boAt Marketing Strategy – Lakme Fashion Week Collaboration

Right from the start, boAt as a brand has been portrayed as a lifestyle brand. So much so that the word “lifestyle” is followed on their website. And not as a brand that manufactures computers and electronics, which it is. To occupy the space in the consumer’s mindset, the products of boAt are something that we use daily and also make a fashion statement. The models at the Lakme Fashion Week walked on the ramp wearing boAt’s products when boAt collaborated with them.

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Covid-19 Marketing Strategy of BoAt

The following changes were seen in the marketing strategy of boAt company during the pandemic:

Fixing the Core of SEO

The brand focused on SEO to stand out from the clutter, using this tactic for better reach in the digital space.

Giving Value to the Consumer

They focus not only on the brand but also on what consumers look for in a product. For example, there is always some quality that the consumer is looking for when using a product to satisfy their need or wants. boAt makes it a priority to identify that.

Data and Research

Keeping a close eye on customer feedback and tracking repetitive patterns, if any, were found to evaluate the overall effectiveness of their products.

Using YouTube

They created short videos on YouTube with display ads that were short, crisp, and on-point. Which also included video sequencing with display ads.

Fulfilling the Promise of the Product

Their products deliver the value that the consumer is looking for.

Data-Oriented Approach

Building the personas of their target audience and narrowing it down to every trait helps them know who exactly they are targeting.

Storytelling

Showing the brand as part of the story gets their audience emotionally invested and feel like a part of their growing tribe.

Keeping a Check on KPIs

Keeping the brand alive in the consumer’s mind and retaining them. And leveraging the brand and using consumer insights.

Success Story of Aman Gupta: CMO and Co-Founder of boAt

Explore the inspiring success story of Aman Gupta, from his early achievements to leading one of India’s top consumer electronics brands. Discover more about his education, CA journey, family, and more.

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Conclusion

boAt, in short, has been leveraging its brand with creative, crisp, short, and smart marketing campaigns. Their marketing strategy is very smart. Since most marketing plans include selling their products online. They have taken advantage of the opportunity to connect with their audience at the right time and listen to their feedback, which is made possible through digital platforms.

Another major advantage includes making the target audience remember the brand by establishing a unique position in their minds by giving them something valuable and experienced with the help of experiential marketing.

Moreover, they have employed different tactics during the pandemic to stay relevant in the market and have come out even stronger. Being the leading audio wearable brand in India.

FAQs

What is boAt?

boAt is a consumer electronics company that specialises in the manufacturing of audio and wearables. Incorporated on November 1, 2013, by Sameer Mehta and Aman Gupta, boAt is an India-based company with headquarters in Delhi.

What is mission and vision of boAt company?

The boAt was founded with the “sole aim of bringing affordable, durable, and more importantly, ‘fashionable’ audio products and accessories to millennials”, which can be termed the mission and vision of Boat company.

What are the marketing strategies employed by boAt?

Email marketing, social media marketing, influencer marketing, and brand collaborations are some of the marketing strategies employed by boAt.

Is boAt a profitable company?

boAt is a leading brand in the earwear category that generated a loss of Rs 129.4 crore in FY23.

How are Boat campaigns?

Being a market leader in the audio and wearables segment, Boat has surely seen some unique and effective campaigns to date. The company recently launched the campaign to launch the women-only audio lifestyle segment, which started with Raja Kumari and featured Kiara Advani Bani J and others.

Is boAt an Indian company?

Yes, boAt is an Indian consumer electronics brand that is leading in the earwear category.
March 10, 2025
Innovative Marketing Strategies of Forever 21

In the era of Western Fashion, Forever 21 is no stranger! The very prominent apparel brand was founded by Do Won Chang and his wife, Jin Sook Chang. Forever 21 is an American-based brand, headquartered in Los Angeles, California, United States.

In the beginning, the brand was called Fashion 21, which was later grown into a huge clothing line of shops under the brand names Love 21, Heritage, XXI Forever, and Forever 21. The American fashion brand was founded in 1984, and ever since its establishment, the company has seen immense success. In fact, today, Forever 21 owns over 550 stores across the globe.

Forever 21 was established to offer a broad range of women’s clothing, but now, the brand has widened its categories and included various sections like Men, girls, kids, lifestyle accessories, and others.

A huge fraction of the apparel manufactured by Forever 21 is from China and then exported to other countries like the United Kingdom, the Middle East, and the United States. The company functions with annual revenue of $4 billion. In this article, we will discuss the marketing strategies of Forever 21. Let’s get started!

Product Marketing Strategy of Forever 21
Target Marketing Strategy of Forever 21
Pricing Strategy of Forever 21
Distribution Strategy of Forever 21
Promotion and Advertising Strategy of Forever 21

Product Marketing Strategy of Forever 21

Range of Products offered by Forever 21

Forever 21 has been around for a long time now, it offers a wide range of clothing in all categories for men, women, and kids. The brand has a very strong position in the global market with a diverse range of product portfolios.

From kids to adults, you can find clothing for all ages. Its main target for clothing products is adults, kids, and toddlers. Forever 21 provides jeans, tops, jumpers, lingerie, and many other clothing products.

Besides its clothing section, Forever 21 also provides accessories sections, including belts, ties, hats, gloves, sunglasses, and many more. Moreover, its jewelry section includes products like watches, body jewelry, pins, brooches, and others.

Apart from this, Forever 21 also offers footwear products like loafers, wedges, sandals, boots, and heels. Forever 21 keeps its product range distinct and with great customer engagement.

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Target Marketing Strategy of Forever 21

Forever 21 puts its major focus on attracting women of all ages. Its products are specially designed in such a way that they satisfy the fashion sense and style of women, from teenagers to adults.

Forever 21 is ranked at 121st position in the list of top 1000 Internet retailers in 2023 (according to Digital Commerce 360), This is a significant drop from its previous rank of 2nd in 2019. Around 45% of the brand’s entire online customers are millennial women.

With these high-rated customers, Forever 21 makes a fancy annual revenue of around $4 billion, which certainly is a huge figure. And that’s why it mainly focuses on females from all categories. Although the brand does offer men’s collections, its major market revenue source is women.

Rise and Fall of Forever 21

Pricing Strategy of Forever 21

Forever 21 is widely famous for its strategic pricing techniques. The brand offers great pricing deals according to the demands of the fashion product. Forever 21 is receiving great responses from the customers as well. Brand’s valuation in the global market is increasing by great percentages. The brand is one of the top fancied brands with its incredible marketing policies and strategic planning.

Forever 21 is able to keep its prices low by controlling its costs. The company has a vertically integrated business model, which means that it controls all aspects of the production process, from design to manufacturing to retail. This allows Forever 21 to eliminate middlemen and reduce costs. Forever 21 often offers bundle pricing on its products. This means that customers can buy two or more products for a discounted price. This strategy helps the company to increase sales and reduce inventory levels.

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Distribution Strategy of Forever 21

Forever 21 began its journey from Los Angeles, California, and today, the brand has spread across Europe, Asia, Africa, the Middle East, and America. The brand owns over 550 retail stores in 27 countries.

In fact, Forever 21 has reached countries like India, Australia, Costa Rica, Japan, Brazil, the United Kingdom, and Germany. Forever 21 functions with very strategic distribution and marketing planning.

With such an immense network, the brand is looking forward to establishing its outlets in Malaysia, Greece, Israel, and Russia.

Forever 21 retail stores are well-designed and large, suiting its fashion styling. The brand has a huge networking channel for distributing its products and services across the globe. Its distribution network includes Suppliers, Vendors, and franchise owners.

Promotion and Advertising Strategy of Forever 21

Forever 21 carries a very strong social media presence in order to promote its services and products. It works on improving customer service and relations with all prospects.

Forever 21 promotion strategies are entirely based on increasing the brand’s reach and capitalizing on its market share. Social media platforms like Facebook, Twitter, Instagram, and Pinterest have worked promptly towards enhancing brand awareness among the global audience.

They also believe that marketing their children’s products vigorously is important. Bright colors and lively displays are used throughout Forever 21 stores to make them enjoyable and enticing to children. Kids are often exposed to the kids’ section of each store as soon as they enter because it is typically found at the front of the store.

Forever 21 functions very strategically when it comes to advertising and promotions of the brand. Forever 21 popularity can be easily estimated from the number of followers the brand has on its official website. Its prominent advertising and promotions are done through social media channels.

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Conclusion

The marketing strategies of Forever 21 are pretty straightforward and reliable. The brand offers custom, fast-paced, and low-priced clothes to gather its audience and build strong customer support.

Although the brand still requires a few improvements and alterations to the quality of its products, the quality isn’t resisting. Forever 21 offers a huge range of fashion clothes and accessories to its customers with great offers and discounts. And that’s what attracts more customers to the brand.

Forever 21 always keeps up with the trends and prefers experiments on its products. Forever 21 is set for more uprise success flow in the upcoming year.

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FAQ

Does Forever 21 offer clothing for kids?

Yes, Forever 21 offers clothing for kids. The company has a dedicated kids section on its website and stores.

What is the target market of Forever 21?

The target market of Forever 21 is young consumers and kids.

What is Forever 21 marketing strategy?

Forever 21 carries a very strong social media presence to promote its services and products.

Who is the founder of Forever 21?

Do Won Chang and Jin Sook Chang founded Forever 21 in 1984.

October 20, 2023
Innovating Marketing Strategy of Levis Strauss & Co.

What’s the first thing that comes to our mind, when we think about Jeans? Yes, your guess is right! It’s Levi’s. The widely famous American clothing brand whose denim jeans are worn by every second person.

Levi’s includes a sub-category of four brands, Levi’s, Denizens, Signature, and Dockers. The brand is known for its remarkable quality and comfort of blue denim jeans, which holds the status of highest sold brands.

The brand has seen a lot of ups and downs but still, it remained one of the most extraordinary clothing brands across the world. Today, the hype of Levi’s is known by everyone. The brand has opted for such an advanced and ultracool marketing and pricing strategy that has been a great success. In 2021 Levi’s appointed Deepika Padukone as its global brand ambassador.

The 167-years-old blue denim jeans company, Levi’s keeps up with the track of every ongoing change that occurs in retail habits. The tagline of the company goes by “Live in Levi’s”.

You must be wondering how this company has still such a strong foothold in the market! Levi’s follows very extraordinary and advanced marketing strategies that show how people would be shopping in the future.

In order to address such remarkable marketing strategies, we have presented this article, to discuss the marketing strategies of Levi’s. Let’s get started!

Levi’s Product Marketing Strategy
Levi’s Distribution Channel
Levi’s Pricing Strategy
Levi’s Target Market
Levi’s Marketing Analysis

Levis Marketing Strategy

Levi’s Product Marketing Strategy

When it comes to Levi’s products, they are extremely comfortable and of great quality. Through this, the company owns immense popularity in the market and has a huge customer base with loyalty.

Levi’s offers such incredible products and services that they don’t look elsewhere for purchasing. Its denim jeans are innovative, enough spacious for keeping the necessary stuff and come with double layers for durability.

The most popular Levi’s product is its blue denim jeans, however, over the past few years, other products are also gaining prominence.

Besides its fame for denim jeans, Levi’s provides a great range of products including skirts, jeans, underwear, shirts, dresses, jumpsuits, belts, accessories, and many others.

Its denim jeans are further categorized in many designs such as Taper, Skinny, Boot cut, Slim, Flare, Relaxed, Moms, and Big and tall. The most unique part is, it associates a three-digit number with its jeans.

Suppose, you find great jeans with a number 201 but in the men’s section, then you can find the exact same jeans in the women’s section with the number 200. Sounds incredible, right!

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Levi’s Distribution Channel

Levi’s is entirely distinguished into three major geographical areas: Levi’s Strauss Europe, Levi’s Strauss America, and Levi’s Strauss Asia Pacific. Its Asia Pacific region includes the Middle East countries like Qatar, Oman, Kuwait, and United Arab Emirates as well.

The official headquarters of Levi’s is based in San Francisco, United States. Levi’s distribution strategy is remarkable. It manages the entire supply chain smoothly as well as the delivery through distribution channels, franchise models and advanced qualified staff.

Its products are delivered through numerous distribution channels. Alongside its holds, several factors owned retail outlets and showrooms within Levi’s franchise.

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Levi’s Pricing Strategy

Levi’s is a very well-established brand that comes with a great policy of conserving standardly fixed prices across the globe. Its pricing for the pair of denim jeans is measured with tons of factors behind it.

These factors are the demand for products, cost of products, product’s uniqueness as well as convenient features, and product’s affordability based on the target audience.

Likewise in India, the price of denim jeans ranges from Rs 1299 (for Levi’s cost-sensitive customers) to Rs 7000 (customers with luxury).

Its pricing strategy is totally based on the preferences of its customers and that’s why it is quite prominent with its services.

Levi’s Target Market

Levi’s Net Sales Worldwide

Levi’s has developed its strategies through a mix-up of geographic, demographic, and segmentation strategies. This is basically for building distinct types of offerings according to the market and customers’ choices.

Levi’s opts for mass targeting strategies in order to convince the requirements and needs of its customers. Levi’s Market position is quite upright and competitive but at the same time, the brand prioritizes the value of money for the customers. And that’s why it influences its customers and gained such a huge base.

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Levi’s Marketing Analysis

Levi’s functions in a very rigorous and competitive marketplace. The market holds a huge counterfeit category of products and services along with various nationwide performers. All these combined are majorly affecting the performance and development of the brand. However, various other components such as climatic circumstances, Labour expense, and developing lifestyles are some of the central factors that are influencing the marketplace across the globe.

In 2021, Levis appointed Deepika Padukone as its global brand ambasaador. The brand is planning to target millennials. The popular actress was also seen in its new campaign focused on the new range of jeans.

On its association Deepika Padukone said,

“Authenticity, Originality, and Honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been jeans and t-shirt kind of girl. The right pair of jeans not only make me feel comfortable but also confident!

I am absolutely honoured and delighted to be associating with one of the world’s most iconic brands-Levi’s.”

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Conclusion

Besides being one of the most popular clothing brands across the world, Levi’s manages to keep up with its records. The brand follows some of the very significant marketing strategies that have brought incredible results for the company.

From products to marketing analysis, Levi’s is known for its tremendous strategies that have kept the brand on the top for 167 years. The marketing strategies of Levi’s are immensely famous as well as strong.

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FAQs

Who is the brand ambassador of Levis?

Deepika Padukone is the global ambassador of Levi’s.

Which country is Levi’s based?

Levi Strauss & Co. is an American clothing company.

When was Levi’s founded?

Levi Strauss founded Levi’s in 1853.

What is the revenue of Levi’s?

The annual revenue of Levi’s was $5,764 million as of 2021.

Who is the CEO of Levi’s?

Charles V. Bergh is the current CEO of Levi’s.

June 18, 2022
21 Biggest Marketing Failures of All Time
Advertisement failure can be a nightmare for a company. It may occur due to more focus on creativity than the product itself. Other reasons may include an improper tone or just the wrong timing.

Advertising your brand is the best way to reach your customers. It helps to communicate the details of your product and increases brand value. It brings the attention of your target audience to your company.

In short, it helps bring more money to your business. This makes advertising a very useful and powerful tool.

In today’s world, it has become really easy to advertise your brand. There are several platforms like Facebook, Twitter, YouTube, etc. that are free. You can advertise your product here without spending much.

However, with this ease and availability of advertisement options, the frequency of advertisement failures has also increased. We often become an audience to such incidents. These blunders can cost a brand its goodwill and an ample amount of money.

In this article, we bring for you the biggest advertisement failures of all times and the lessons to learn from them.

1. Pepsi: Kendel Jenner Protest
2. Dove: Body Shape Bottles
3. McDonald’s Filet-o-Fish Burger
4. Ford: Figo India Poster
5. Sony PSP White Billboard
6. Burger King: Smartphone Campaign
7. Audi: Chinese Wedding Commercial
8. Adidas: Boston Marathon Email
9. Airbnb: Floating World Email
10. Ink Coffee: Gentrification Sign
11. Dove: Racist Facebook Campaign
12. Bud Light Beer: Removing NO From Your Vocabulary
13. Blackberry: Tweet From iPhone
14. Kurl on: Malala Poster Ad
15. KFC: Oprah Winfrey Free Chicken Giveaway
16. Walker’s: Selfie Competition
17. Facebook: VR Puerto Rico Tour
18. Nivea: Invisible Deodrant
19. Snapchat: Would You Rather!
20. Starbucks: Blonde Espresso
21. Bootea Shake: Copy and Paste Caption

1. Pepsi: Kendel Jenner Protest

An advertisement of Pepsi casting Kendel Jenner was released on 4^th April 2017. In the advertisement, Jenner is shown resolving the issues of black people by handing over a can of Pepsi to a Police officer. The tagline of the advertisement was “Live Bolder”.

Although, as per Pepsi, the purpose of the advertisement was to show Pepsi as a unifying tool for different people, the audience did not feel the same. There was a lot of outrage regarding the advertisement which was finally pulled back by the company.

2. Dove: Body Shape Bottles

Dove Body Shape Bottle

Dove as a brand has been appreciated a lot for its real beauty campaigns. The company is a part of Unilever and has brought a great difference to the meaning of beauty for people. The company runs reality-based advertisements casting real-life women.

They have always claimed that their motto is to celebrate body diversity and also, to spread the beauty confidence in women of all shapes. However, a 2017 advertisement of the company became a huge controversy.

The company decided to launch a limited edition of body wash bottles in different shapes resembling women of different sizes. But, the campaign did not go as expected and was ridiculed a lot.

It was said that choosing one out of different shaped bottles made women more self-conscious. Even Kristen Bellstrom of Fortune’s broadsheet newsletter criticized the advertisement.

3. McDonald’s Filet-o-Fish Burger

On May 12, 2017, McDonald’s launched an ad that showed a boy trying to find similarities with his dead father. In the end, the boy is seen happy as he finds that his father liked the same burger as he does.

The ad was highly criticized and called upsetting. McDonald’s was accused of exploiting the misery and pain of children by selling food. Later, an apology was released by McDonald’s in which they said “This was by no means an intention of ours. We wanted to highlight the role McDonald’s has played in our customers’ everyday lives – both in good and difficult times.”

4. Ford: Figo India Poster

In 2013, Ford launched a poster campaign in India for its Figo car. It was produced by JWT India and focused on the larger trunk capacity of the vehicle. The tagline was “Leave your worries behind with Figo’s extra-large boot (trunk).”

The advertisement showed caricatures of three tied and gagged women in the trunk. The caricature of Ex-Italian Prime Minister Silvio Berlusconi was shown in the driver’s seat. Berlusconi was charged and was known for his many affairs.

As a result, Ford faced a huge backlash. Ford Marketing chief Jim Farley officially apologized publicly. Also, it resulted in the termination of a few employees at JWT India.

5. Sony PSP White Poster

Sony PSP White Poster

In 2006, Sony launched a printed ad in Netherland to promote its white-coloured Playstation Portable. The tagline was “Playstation Portable. White is Coming”.

The poster showed a massive white woman with aggressive expressions tightly holding the face of a black woman, who looks scared. This was called the racist ad and was criticized a lot.

Sony later withdrew the campaign and issued an apology saying: “The images that were used in the campaign were intended solely to highlight the contrast between the different colours available for the PSP.”

6. Burger King: Smartphone Campaign

A smartphone campaign was launched by Burger King that let users see their menu and ingredients on their smart devices. They made use of Wikipedia as a platform. Although the campaign in itself did not have any issue, it was hacked by someone who altered the name of ingredients including poisonous substances such as cyanide. This caused an overnight panic. Finally, the company had to shut a potentially innovative marketing channel.

7. Audi: Chinese Wedding Commercial

A commercial was aired for the promotion of used Audi cars in 2017. The tagline was “An important decision must be made carefully.”

The ad begins at a wedding scene and shows an old woman is seen running to the altar where his son is getting married. The woman checks the nose, ears, teeth, and other body parts of the bride. After which she gets down giving an okay sign. The campaign was highly criticized for objectifying women.

8. Adidas: Boston Marathon Email

Adidas was the sponsor of the 121^st annual race in Boston, named Adidas Boston Marathon. A congratulations email was sent to all the Marathon finishers. The subject of the email read “Congrats, you survived the Boston Marathon!”

Adidas Boston Marathon Email

This might seem like a normal fun-filled heading. However, people were deeply offended owing to the 2013 Boston Marathon bombing case. The incident had caused the death of 3 people and injured around 250.

An official apology was issued by Adidas. In a statement to TIME, they said “We are incredibly sorry. Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake.”

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9. Airbnb: Floating World Email

On August 28, 2017, Airbnb sent an email to its subscribers. It was themed “Floating homes, waterfall slides, & more reasons to travel”. Also, the email said, “Stay above water, live the life aquatic with these floating homes.”

Airbnb Floating World

Although it appears as a harmless email, it came at the time Hurricane Harvey was still creating havoc in Houston, Texas. Obviously, it was not taken with ease and faced criticism.

10. Ink Coffee: Gentrification Sign

A coffee shop located in the north of downtown Denver suffered huge backlash and even vandalism owing to a signboard placed in front of the shop.

ink Coffee Gentrification Board

The board stated, “Happily Gentrifying the neighbourhood since 2014.” The founder and owner of the coffee shop Keith Herbert faced huge crowds of protestors. He later issued an apology saying, he was not exactly aware of the issues related to gentrification.

11. Dove: Racist Facebook Campaign

Once again in 2017 Dove landed into controversy owing to its Facebook ad. It was a four-panel image that had a black woman wearing a dark-coloured T-shirt in the first two panels. However, as the woman removes her T-shirt a white woman in light colour T-shirt comes out.

Dove Facebook Campaign

The complete ad was a GIF featuring three women. The next woman was revealed as the earlier one who removed her T-shirt. As per the Company, the idea was to show “the diversity of beauty”. However, the ad was highly criticized for its racist nature. Dove removed the ad and apologized through Facebook.

12. Bud Light Beer: Removing NO From Your Vocabulary

All the bottles of Bud Light Beer released in April 2015, had a tagline printed on the label. It said “The perfect beer for removing “NO” from your vocabulary for the night # up for whatever”.

Bud Light Beer Label

People felt that the campaign was promoting rape culture and neglecting the power of consent. The certainly was a misleading advertisement.

13. Blackberry: Tweet From iPhone

A new smartphone was launched by Blackberry in 2015. For the promotion, a picture of the phone was shared on Twitter. Although the new smartphone appeared smart and sleek, problem was that the picture was taken using an iPhone.

BlackBerry Tweet from iPhone

The picture was removed but, it had already got noticed with screenshots taken. This invited a lot of trolling for the company.

14. Kurl on: Malala Poster Ad

A print ad was released by Kurl On, a mattress brand in India. The ad showed a caricature of Malala Yousafzai being shot and different stages of her recovery. Then, she bounces back on Kurl on the mattress to receive the international award.

Kurl-on Poster

The ad was one in a series of three. The other two featured Mahatma Gandhi and Steve Job. Although, the company meant no harm, using a sensitive incident like that of Malala disturbed public emotions inviting criticism.

15. KFC: Oprah Winfrey Free Chicken Giveaway

At that time, Oprah’s show was quite popular in the US. KFC saw this as an opportunity to advertise their newly launched Kentucky Fried Chicken. They offered a free meal to the viewers of the Oprah show by using a coupon that could be downloaded from the Oprah website. However, little did they know that the plan would backfire.

KFC Free Chicken

Over 10.5 million people downloaded the coupons and applied for a free meal. The company finally had to cancel the deal under the reason of overwhelming response.

16. Walker’s: Selfie Competition

Walkers Wave Campaign

In 2017, a UK-based Snack Company named “Walker’s” started #WalkersWave campaign on Twitter. The visitors were asked to share their selfies. Through this people could participate in a lucky draw to win tickets to the Champion’s League final. However, the issues arose some miscreants instead of selfies shared pictures of serial killers and other criminals. These pictures appeared in an auto-generated video.

17. Facebook: VR Puerto Rico Tour

Facebook VR

In 2017, a hurricane hit Puerto Rico. Mark Zuckerberg used the VR app of Facebook (Now Meta) to visit there through an NPR-produced 360-video of Puerto Rico. The idea was to tell people about the help Facebook has been providing in the disaster-struck country. However, the cartoonish avatars used in the video looked funny and this, Facebook was condemned for its insensitivity. The video appeared more of a show-off of the VR capabilities of Facebook. An apology was issued by Mark Zuckerberg clarifying his intent.

18. Nivea: Invisible Deodrant

Nivea launched a range of transparent deodorants in 2017. The ad campaign featured a woman, with her back facing the camera. She had black hair and wore a white-coloured dress. The tagline was “white is purity”. The advertisement was criticized for its racist nature.

Nivea White is Purity Ad

19. Snapchat: Would You Rather!

An advertisement was launched on Snapchat for a game named “Would You Rather?”, in 2018. The ad presented the users with the question “Would you rather slap Rihanna or punch Chris Brown?” This was a disaster owing to the much highlighted 2009 domestic violence case of Chris Brown and Rihanna.

Snapchat Would you rather ad

Later, the ad was pulled off. Snapchat issued a public apology using its competitor app Instagram.

20. Starbucks: Blonde Espresso

Starbucks launched a new blonde espresso in 2018. This was a gentle drink and was said to be more suitable for the new coffee drinkers. However, the advertisement to promote this espresso was mocked owing to the vague language used. The landing page read Also, the coffee name like “Tall blonde” appeared weird to people for placing an order.

21. Bootea Shake: Copy and Paste Caption

In 2016, the shake company asked Scott Disick, a social media influencer, to promote their brand through Instagram.

Scott Disick Bootea Shake Caption

Well, he did what he had to. He copy-pasted the caption along with the promotional photo clicked for the post. However, he accidentally also pasted the instructions received from the company. Both the Company and Scott were heavily trolled.

Lessons to learn from these advertisements
- Choose the tone and timing of your advertisement carefully.
- Keep political and social scenarios in mind while creating an ad.
- It is better to focus on the product itself instead of trying to be creative.
- Double-check your work before you finally release it to the public.
- Be cautious with who you partner with. The influencers and celebrities that align with your work should be clear on what they are expected to do.
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Conclusion

Advertising is a double-edged sword. It is capable of creating an extremely positive or exceptionally negative image of a brand. We sincerely hope this article helps you choose your advertisement wisely.

FAQs

What are some marketing fails?

Pepsi: Kendel Jenner Protest, Dove: Body Shape Bottles, Airbnb: Floating World, Nivea: Invisible Deodrant, Sony PSP White billboard, and Adidas: Boston Marathon Email.

What is the most successful ad of all time?

Apple – “1984”, Wendy’s – “Where’s the Beef?”, Tootsie Pop – “How Many Licks?”, Coca-Cola – “Meet Joe Greene are some of the most successful campaigns of all time.

Why do most marketing campaigns fail?

Unrealistic expectations, Less research, not targeting the right audience, and delivering a wrong message are some of the common reasons why most marketing campaigns fail.
April 6, 2022
FOMO Marketing Strategy: How Does It Make You Feel Left Out? [A Case Study]
Do you ever feel the urge to keep up with the trends that everyone is keeping going on? We are talking about Instagram Reels full of stunning locations that everyone wants to see. Or, the newest product you can’t wait to get your hands on, recommended by your favourite influencer.

You may also have experienced that fear when you are taking your exams. Time is running out, and other students are already submitting their answer sheets. And you need to solve the whole other section of the question sheet. The rising fear of stress, urgency, and anxiety is similar to that of catching the train before you miss it.

There is no doubt that the world of the internet has given rise to a large number of slang words. FOMO (fear of missing out) is one such term.

“The potential for simply a different connection. It may be better; it may be worse — we just don’t know until we check.”

This quote in the words of John M. Grohol of Psych Central capturing the urgency of FOMO defining social media and Psychological Phenomena sits perfectly with all of us. Let’s take a detailed look at how marketers use FOMO marketing strategy.

What Is FOMO From a Marketing Perspective?
The History of FOMO Marketing
How Does Social Media Play a Huge Role in FOMO Marketing?
Types of Techniques Used to Induce FOMO
How Do Top Brands Employ FOMO Marketing?
FOMO on Social Media Platforms
How You Can Employ FOMO Marketing?

What Is FOMO From a Marketing Perspective?

Fear can be a significant motivating factor in cases where the product being sold falls into the category of providing safety. And copywriters have been using this technique for a long time. This appeal works well at evoking the emotion that scares the target audience. Most of these ads end by providing a solution to the threat, leaving the subject relieved, satisfied or happy with the product/ service.

FOMO Marketing Example

Now let’s look at how FOMO is used from the perspective of marketing. FOMO marketing strategy can be described as offering a limited-time offer to your target audience, informing them that the deal or offer they are seeing is only available for a short time. And when you do so, you create a desire in them to grab the opportunity that is being presented to them. Hence, creating a need for urgency for the buyer. This influences their purchasing behaviour. This will drive sales by using different tactics that we will look at as we go about it.

The History of FOMO Marketing

Ever wondered how did FOMO became a thing all of a sudden and is now everywhere? So, the concept first sprung up in the year 2000 in an academic paper and became more popular as time went by. And now it’s literally ruling the world of digital media, from e-commerce websites to social media platforms.

Dr Dan Herman – the Journal of Brand Management

Results and research have shown that 70% of adults suffer from the feeling of fear of missing out. The concept was founded by a marketing strategist named Dr Dan Herman while Dan was conducting research in 1996. Adam Balouch’s Academic paper for the Journal of Brand Management was published in the year 2000. Here’s how the concept first developed, anyway.

McGinnis Coining of the concepts of FOMO and FOBO

Research and studies indicate FOMO actually emerged and became popular from Patrick McGinnis at Harvard Business School in 2004. When McGinnis himself did not know that he had introduced the concept.

McGinnis and his class gave their GMAT in New York a day before 9/11 after experiencing that McGinnis described how he felt, in his words

“You felt the need to do everything all the time because you realized your mortality.”

This meant that the class dealt with the feeling of treating every moment as an opportunity to acquire essential experience.

Dealing with these feelings, the group, along with McGinnis, gave this anxiety a name: Fear of a Better Option, or FOBO. Wrote about two conditions, FOBO and FOMO, in his op-ed: McGinnis Two FOs – Social Theory of HBA that he wrote while getting his MBA.

How Does Social Media Play a Huge Role in FOMO Marketing?

Social media has its perks that help you stay connected with the world. It has changed the dynamics of marketers. As well as with its ability to stay up-to-date with everything and everyone. There is a negative side to it. You can keep your friends updated within seconds about where you are heading, what you are doing, who you are with, your achievements, your adventures, almost everything, period.

When you are scrolling and watching all this as an audience or as viewers. And there you have the dreadful fear of missing out on all that the other person is doing. There is an overwhelming feeling of tension and anxiety. And the urge to do everything at once. Be at two different places at a time, jump on to the trends, try out the products that everyone is talking about, learn about NFTs, stocks, and the list never ends.

FOMO Social Media

You can be crushed by FOMO on social media. Furthermore, social media platforms have influencers and business accounts as well as features that can help to market your product/service.

Social media can be exclusive, integrated with social proof, create scarcity, and can also create the need for urgency. And every day, with updated features rolling in that make your audiences want to try and catch up with everything. This makes it the right platform for marketers to use FOMO. Another aspect of digital marketing is e-commerce which uses FOMO in its marketing strategies.

FOMO is everywhere credits go to social media. Social media comes with the expectation of constantly updating your audience about the most recent version of yourself. What are you doing right now? The other trending thing brands are trying is doing Q&A (questions and answers) sessions. Customized and personalized videos are delivered to you on social media by brands, who collect your data with the help of algorithms to target you.

In the world of social media, where everything is tracked and updated. We tend to believe that we are not living our happiest lives. And there comes the fear of missing out on things. One thing we often forget is that social media only shows the rosiest parts about others and creates unrealistic standards that we cannot live up to.

Social media Influencer

Plus, points go to various trends, influencers, and viral content on social media. Making every day a video or a photograph becomes viral. This creates a buzz around it. Algorithms make it easy to send user-generated content that is relevant to your audience. Which enables the strategy of FOMO marketing to be easily integrated with social media marketing. Not only this, a good deal of e-commerce-based websites and apps are integrating FOMO into their marketing strategies using the pull strategy.

Types of Techniques Used to Induce FOMO

Countdown with the timers

Ever been to a website, and you can literally see a timer ringing off or a clock ticking? That screams at your face that if you did not make that purchase right now, it would be lost in the oblivion of the horizon forever? These may feel like ticking time bombs, which heightens your anxiety.

FOMO Technique employed by Amazon

That is just one of the tricks marketers employ to let you know what you are missing out on and drive their sales up. Customers know there is a deadline approaching, so they feel under pressure to make a decision and be quick about it, making marketing easier.

Time-limited editions, short-term offers and sales

You may have noticed brands sending you notifications with messages that immediately grab your attention. And other limited-time offers, such as free shipping for a limited time, cause FOMO.
- Hurry up and get 50% off!
- Buy now!
- Don’t miss the opportunity!
- Grab now!
You do not want to miss the deal while it lasts. Results show that shoppers are more likely to buy things when they are offered free shipping. Offers make the consumer feel special. Limited-time editions, sales, and offers are just some examples of setting a deadline that results in impulse buying.

Influencers and Celebrities

Influencers are a big part of the marketing industry today, and there’s no denying the fact. Actors, cricketers, models, or even people who have a huge following fan base who have made it big with the work they do.

They endorse the products of multiple brands that they partner or collaborate with. People love to keep up with every move their favourite influencers make. These influencers have an upper hand in adding credibility to your brand as they have gained their audience’s trust already.

The followers closely follow the lifestyles of these influencers and consider them their idols. They are prepared to great lengths and may even bring products that are endorsed by them. They feel a sense of urgency to use the same product as their idols.

Influencer

Apart from that, influencers already have that established connection of trust, which helps your brand. These influencers or celebrities could also be quoted in various mediums where you advertise your products/services.

Stock scarcity

Hurry, only three left in stock. You might have read this on the websites, apps, or e-commerce websites that you are shopping from. You are compelled to take action rather than risk losing what you are buying to another person. Creating that urgency drives up sales. Apart from showing stock scarcity, some companies also send a message of “Hurry selling fast” which also works for creating FOMO.

Gated content

As human beings, we love to be a part of groups. We are social beings and long for company. We do not want to feel left out of experiencing new things. Especially when we get to be a part of an exclusive group or an experience that is not accessible to others.

Brands build offers that can only be accessible to a limited number of people. This might also include subscriptions or anything more premium. In this way, even gated content can be used in FOMO marketing.

Reviews, social proofs and testimonials

What’s the one thing you do when you buy anything online? Fear is always present, starting with all the questions that begin with what-ifs? But as you scroll down, you are relieved to find those five-star ratings and the reviews that give you an insight into how the experience of other customers who actually tried the product/ service was.

We value other people’s opinions and if they are convincing enough that would be enough to persuade a consumer to buy it. Social proof plays an important role, as consumers always want to know what others say about your brand.

Reviews and testimonials play a major role in triggering FOMO because once you see how many people are using it. All the others doing the same thing will actually want to try the product/ service for themselves.

Early bird discounts

This includes giving offers and discounts on what is being sold. Early bird discounts work very well for events when you intend to sell out the tickets. This is because people don’t want to miss out on the deal you are offering. They are aware that the discount has a deadline and might purchase what you are offering.

Even if they really did not intend to be there in the first place. Early bird discounts can be given as special benefits to your subscribers or the members, the first twenty registrants, or for the first week of your product launch. Anyway, a deadline should be followed. It is critical for the audience to know that an expiration date is being followed in order to create a sense of urgency.

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How Do Top Brands Employ FOMO Marketing?

Samsung’s – NOMO FOMO (2021)

Hassan Minhaj the stand-up comedian who is famous for his Netflix show “The Patriot Act” featured in Samsung and Verizon’s campaign made by Ogilvy, New York whose title was actually “NOMO FOMO ” for the product Galaxy Z Fold 3.

The ultimate message that the campaign gives, all the while talking about the features of the newly released smartphone, is that with Samsung’s new Galaxy Z Fold 3 on Verizon’s 5G Ultra-Wideband, one never has to worry about FOMO.

They used the feeling of FOMO to their advantage, building their campaign around this idea, with equally creative visuals and script around this campaign based on emotional appeal.

Spotify Wrapped (2015)

The year is drawing to a close. You are scrolling through Instagram stories. Every other story you open is about someone’s Spotify Wrapped playlist and there is no way out. FOMO is unavoidable. Brands know this and use this knowledge to make people want to be invited to the party.

That is how Spotify Wrapped works. The wrap is a year review experience broken up into two parts, a cultural brand campaign and a digital experience. This allows users to see how and what they listen to throughout the year.

Not only does Spotify create a personalized playlist of each user’s most listened to songs of the year. It also generates a tailored streaming report for users to share on social media.

When the campaign launched for its fourth year at the end of 2019, Spotify told Forbes more than 60 million users engaged with the in-app store experience that racked up nearly 3 billion streams from racked playlists, and the trendy personalized graphics make engaging posts for anyone with a Spotify subscription. Spotify’s users become unpaid influencers for the brand, posting their reviews on Instagram, Facebook or Snapchat to show off their tastes and music.

Artists also shared their streaming reviews to celebrate their achievements of the year. So, for all the people that do not have Spotify, this campaign is intended to make them sign up for the streaming service. As the post-flood campaign engulfs social media channels, billboards, wallpaper, city skylines, and public transportation terminals, it is inescapable in real life. June Sauvaget, global head of consumer and product marketing at Spotify with the 2020-wrapped campaign, said it inherently entices new users to consider Spotify.

With apps like Spotify with its personalized graphics, content and playlist that is specifically tailored for one integrated with AI (artificial intelligence) we as a generation should be prepared for another bout of virtual FOMO.

Ajio

The Ajio shopping app by Reliance Retail Ltd. has promotions, sales, and offers that can be found all year round. There are sales, customers are made to feel special by giving them discounts on their first purchase.

Limited-time offers and sales, especially during the holiday season, not to mention the Ajio mania sale, free shipping over a minimum purchase amount and coupon codes. Ajio has been using the FOMO marketing strategy for a long time now.

Amazon

Amazon is a very well-known platform for many things including digital platforms, cloud computing, artificial intelligence and e-commerce.

To get more benefits and advantages, Amazon offers prime membership for an exclusive group of users. Amazon also uses the scarcity appeal, showing messages like “Hurry, only 1 left” as the products left in the inventory decrease. Deal of the day with free shipping, which gives the brand an edge over the company.

eBay

The C2C American multinational e-commerce corporation based in San Jose, California used the countdown timers to make shopping with other bidders more exciting and add a spirit of competition to it. Countdowns involving timers can be efficient in creating the need for urgency. eBay also shows reviews and the number of sales for a particular product.

FOMO on Social Media Platforms

Instagram, TikTok, Twitter, and other social media platforms also induce the fear of missing out.

Did you watch that video? Do you know this song? This is the latest trend, let’s make a video on this! These are just a few phrases that you might have heard your friends say. You can’t visit without social media platforms scrolling through the reels section without watching the Yo-bro who got you smiling like that, I don’t know who needs to hear this or Get ready with me kind of videos. There is updated music trending every other week. There is a constant fear of missing out among the people. The latest would-be Kaccha Badam.

When the audience sees what is trending, they automatically want to be a part of what is buzzing around. They jump into trying the new set of dance moves that everyone is grooving to, applying the same transitions as others, and overall being a part of the trend.

TikTok

Another research from the New York Times suggests, that not participating in the making of TikTok videos makes teenagers feel excluded. Raising the feelings of social exclusion, especially for Gen X and Gen Z, TikTok is a platform that has made it possible for many videos to become viral and influential. Cultural conversations, even for people who do not use it. The platform has 1 billion monthly active users and it is one of the most engaging social media apps.

Twitter

Twitter is an absolute trendsetter. You immediately come to know what’s going on around you just based on the hashtags that show up on your search button. Trending, each with different subcategories of their own. Twitter has blown people away, inducing them with FOMO for concert tickets for Glastonbury festival, Arctic Monkeys, Supreme’s release of their line of clothing, the biggest Alton Towers scare-fest that is held in the UK for Halloween and Universal Orlando’s Horror nights. Grabbing people’s attention with hashtags as they increase anticipation, exclusivity, and curiosity.

How You Can Employ FOMO Marketing?

Various FOMO marketing techniques you can employ,
- Incorporate timers or a countdown clock showing the time running out, urging you to grab on to the opportunity.
- Give them limited time offers on products or shipping.
- Have customer reviews on your page to let people know how many have tried your products and loved them. Testimonials play a significant role in building trust and inducing FOMO.
- Show the live count for the number of people viewing the current product that is being sold.
- Bring in influencers, and quote them on your website for social proof.
- Send push notifications and emails to let your customers know that there is an opportunity being offered that they cannot miss.
- Set a time limit. Let the customers know that the deal you are offering comes with an expiration date.
- Use early bird discounts.
- Make use of social media platforms for marketing purposes. Have giveaways or contests, create a buzz around something with messages like stay tuned for the big reveal. Get your message across to catch your audience’s attention and keep them engaged.
- Make the content of your product exclusive. It might only be available to members or to subscribers.
- Make use of the competitive spirit and highlight opportunities that your audience might have missed before. Remind them not to make the same mistake again. This leads to impulse buying.
- Offer discounts, limited editions, short term or any other special offers.
- Give out promo codes that expire after a limited time.
Take a look at the following messages and try to incorporate them into your marketing strategies to awaken FOMO.
- Selling fast!
- Hurry only 1 left conveying low stock
- Free shipping over orders of 999
- 15% off on everything
- Clearance sale!
- Deal of the day or deal of the week
- Buy Now! Using the word Now works like magic every time.
- Flat 50% off on selected
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Conclusion

Remember FOMO just does not work like that context is just as relevant as context. Keep an eye on your message, let it be catchy and alarming, and create a sense of urgency. Make them wait and create suspense around your campaigns. When people do get curious, they will look out for the big reveal.

FAQs

What does FOMO mean in marketing?

FOMO means fear of missing out it is a popular technique used by marketers and brands to induce a fear to buy a particular product before it goes out of stock and you regret it.

How does FOMO help marketing?

FOMO marketing helps businesses sell more products as it persuades buyers to buy a particular product quickly.

What are some examples of FOMO?

Stock left, Countdown timer, Early Bird Discount, Gated Content, and Missed Opportunities are some examples of FOMO.
April 2, 2022
Top Brands Employing and Rising with Meme Marketing Strategy

Marketing is the most important aspect of any business. It not only helps to publicize the business but also contributes to its growth, profit, and success.

With the advent of digitization and the whole world shifting online, even marketing is going online. Online marketing and advertising are like the basis of a businesses’ success.

Nowadays, we have various kinds of online marketing. These include email marketing, influencer marketing, social media marketing, etc. Another important kind that is gaining rapid popularity is meme marketing.

Meme marketing is the latest trend these days. Promoting a product or service while making people smile and laugh, what is better than that? So, keeping this in view, various top brands are now indulging in meme marketing.

What is a Meme?
What is Meme Marketing?
Importance of Meme Marketing
Brands That Employ Meme Marketing in their Marketing Strategy
Why Choose Meme Marketing?
FAQ

What is a Meme?

A meme can be described as an image or video which is often amusing. These media circulates all over the internet at a rapid rate. Such images or videos have huge popularity over all the social media platforms.

The media may contain expressions, dialogues, or famous personalities. When these get presented in an amusing way, it then becomes a meme.

What is Meme Marketing?

Explaining Meme Marketing

In simple words, when a brand’s marketing strategy includes the use of memes, it’s called meme marketing. Meme marketing is no less than an art.

It is an art by which the brands display their discounts, deals, and their promotions in a meme. Then they implant these memes in the meme community.

The meme community consists of the people who create and share memes. This source can be standup comedians, influencers, YouTubers, etc. Brands approach them for their marketing through memes.

Netflix Meme

Importance of Meme Marketing

Meme marketing is one of the latest trends in the field of marketing. It is now used by various brands and businesses to promote themselves. The following points show the importance of meme marketing in today’s time:

Meme marketing helps a brand connect with its customers. It offers a connection that is more casual and interesting. It offers a humorous way for the brands to market their product and services.

Gone are the days when marketing was done only through tv ads and newspapers. People spend more time on social media. Meme attracts a huge audience, which makes it the most important marketing method. It helps a brand earn more engagement towards itself.

The best part is it is a cost-effective method for the brands. Meme marketing is a creative way of marketing. It helps a brand to develop a close relationship with its customers and helps the brand to reach a wide audience by leveraging the meme community.

Brands That Employ Meme Marketing in their Marketing Strategy

Nowadays, most brands understand the importance of keeping up with the trends. One such trend is meme marketing. Looking at its importance and power of virality, various brands now indulge in meme marketing. Some of the brands are as follows:

Zomato

The moment we think of ordering food, Zomato is probably the first name that pops up in our heads. This brand is a huge success and there is no doubt about it.

Zomato Meme Marketing

Recently, the brand is gaining huge popularity with its meme marketing. When you open Instagram, you will find various memes by Zomato. They use super creative and relatable memes for their advertising. Be it a new series, old dialogues, or anything else, Zomato seems to have a meme for all.

Zomato Meme Marketing

Brand Factory

Brand Factory offers a variety of brands under one roof. They even give great discounts making it the smartest price seller. Keeping up with the trend, the brand has also inculcated meme marketing in its strategy.

Brand Factory Meme Marketing

They share various relatable memes for promotions. Sometime back, it made use of a viral Indian meme- “Hello Fraands, Chai Peelo”. They used it with a change “Hello Fraands, Shopping Karlo”. This meme by the brand went viral and gained huge popularity.

Disney+ Hotstar

The OTT platform is a source of various latest and old movies and shows. This Indian brand likes to gain and retain its audience. So, it has taken a dip in the sea of meme marketing.

Disneyplushotstar Meme Marketing

Hotstar combines dialogues from various shows and movies to create a meme. The brand even makes Instagram reels to keep up with its meme marketing strategy. They recently used a scene from the movie ‘Kali’ to depict the Monday mood. This way, the brand can create a bond with the audience.

Netflix

The OTT platform has a great fan following for itself. Netflix is like an added best friend for today’s generation. It engages in a super creative and effective meme marketing strategy.

Netflix Meme Marketing

Netflix has reached another level of this strategy. They have created an Instagram page called ‘Netflix is a joke/ Netflix Comedy’. This page is wholly denoted to sharing the meme content. The brand even asks its customers to create shareable memes. This makes the customers more active and in turn, helps Netflix to gain more audience.

Netflixisajoke Instagram Page

Tinder India

The super popular dating app has also included the dose of meme marketing. The brand makes use of memes in various creative ways. They make memes related to zodiacs, movies, festivals, and more.

Tinder Billboard Advertising

Tinder also includes meme marketing through influencers. The influencers in the meme community help the brand to gain popularity. It also helps the brand to leverage the influencers’ audience as well.

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Why Choose Meme Marketing?

The younger generation possesses more buying power. Most of this generation is dependent on online sources rather than offline sources. They spend a lot of their time on social media.

To gain this huge customer base online, the brands must make shifts in their marketing strategies. One of the most lucrative and effective ways is to inculcate meme marketing.

Memes are now a means of communication for the youth. Picking up a meme context and adding a promotional aspect to it is the creativity every brand must follow these days.

It helps a brand to deliver its message in a fun way. Memes are something that goes viral so quickly. This means more audience. Thus, this strategy is too good to be missed by the brands.

Conclusion

Meme marketing is the latest trend in today’s world. This marketing strategy must not be missed by any brand. Creating memes for a brand not only helps to gain trust and popularity but also attracts more customers to the brand.

A meme that has some fun, quirky, and witty elements is perfect. This marketing strategy is super effective that has a knack for creating a place in the audience’s hearts.

FAQ

What are the top brands that use meme marketing?

Netflix, Zomato, Brand Factory and Tinder are some of the top brands that actively use meme marketing.

Is meme marketing an effective marketing strategy?

Meme marketing is a great way to market your brand as it increases your brand visibility and engagement.

January 6, 2022
Neuromarketing: How Brands Decode Consumers Mind?
Marketing is one of the prime things that is needed for the survival of any kind of business. Without marketing, there would be no demand for the goods or services of a business as well as its identity. It gives the brand an option to connect with people. Apart from building the business reputation, marketing also helps in boosting sales of the products and services.

With time the way of marketing has changed, traditional marketing is not the only one in the industry right now. Digital marketing made its presence known, apart from that another way of marketing that is grabbing the attention of every industry is Neuromarketing. The name sound scientific and in reality it somehow is. In this article, we will talk about what actually is Neuromarketing and its future in our world. So let’s get right into the business.

“GOODBYE, THE TRADITIONAL MARKETING! HELLO, NEUROMARKETING!”

-Hedda Martina Sola

What is Neuromarketing?
How does Neuromarketing Works?
Pros And Cons of Neuromarketing
Examples of Brands That Used Neuromarketing
Is Neuromarketing The Future Of Marketing?
FAQ

What is Neuromarketing?

Neuromarketing is also known as consumer neuroscience. It mainly studies the brains of consumers and tries to alter their behaviour and decision-making in favour of the businesses products or services. It basically means measuring physiological and neural signals of customers, to understand their motivation, preference, behaviour, and decisions, these help in the development of the products, their pricing, and others.

Traditional marketing by using surveys and all try to delve into the conscious mind. While neuromarketing tries to enter the subconscious mind that can give accurate results.

Here neuroscience and cognitive science are used for marketing. It applies neuropsychology in market research and somehow or the other resulted in changing the behaviour of a consumer.

How does Neuromarketing Works?

Neuromarketing only works with the help of certain technologies and they are mainly brain scanning technology such as MRIs, facial encoding, sensory marketing, and Electroencephalography also known as EEG. This helps in realizing how the audience‘s brain reacts after watching an ad, a product, and its packaging design. The marketing depart of the business start collecting the results.

Testing Ads

They test ads by showing them to people and scientists realize what part of their brain is lighting up. This helps in making them understand what the person is actually feeling.

Choosing Colors

Coca Cola Product Colours

Colours are deeply related to emotions, so while making products marketing experts ask to research on this matter, so that perfect colour can be used for products to attract the attention of people.

Product Placement-

Apple Pricing Strategy

Too many products to choose from can make people, so advertisements or presentations must be made in such a way that they would not overwhelm the consumers.

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Pros And Cons of Neuromarketing

Pros
- Neuromarketing research fills in the gaps that are left after traditional marketing research. Plus it helps in understanding the customers better. They get information from people’s facial expressions, eye movements etc.
- Neuromarketing gets information from the subconscious mind of a customer, so it provides reliable data about what the customers actually want.
- It has become a value for money as it gives out accurate information regarding the want of customers.
Cons
- There are people who believe that Neuromarketing breaks ethics by entering into the human brain and gathering information.
- To use Neuromarketing specific skills are required, it is not possible for a traditional market researcher to apply neuromarketing research.
- Privacy can also be a great concern as through, neuromarketing all the data that are derived after scanning the brain can get leaked and can lead to vulnerable situations.
Examples of Brands That Used Neuromarketing

To increase their sales and make their presence known in the market, various brands are using neuromarketing nowadays. Some of them are:

Yahoo

Yahoo created an ad of 6o seconds using electroencephalogram (EEG) where it can be seen people from around the world are dancing and are having fun. EEG reads the activity of the brain before running the ad on the TV or online. After the ad scored better, it was introduced as a branding campaign.

Frito-Lay

Frito-Lay snack used matte-finished packaging for their brand’s snacks. Before launching their product, they did neuro testing, which states that people started reacting positively to the matte finish packaging of their products. Naturally, this results in a drastic increase in the profit of Frito-Lay.

HP

One of the most famous brands for electric appliances in their advertisement for phone photo printers used a very emotional topic. The neuromarketing research shows that people reacted empathetically after watching the advertisement. The advertisement helps in producing a hormone called Oxytocin, which resulted in empathizing with people which led to the audience realizing that the brand cares about them.

Hyundai

This automotive manufacturing company is very much aware of the power of neuromarketing. Hyundai uses EEG testing of the brain signals of customers to understand what they actually want and what kind do they prefer that leads them to purchase the product. The data collected from EEG testing are used by Hyundai for designing the exterior of their automobiles, which leads to an increase in sales.

PayPal

The online payment service uses neuromarketing and attracts customers to use their payment service. They have seen that the USP are able to trigger the brain of their customers, so they made ads that focus on it, which boost the number of customers using their service.

Cheetos

Cheetos released an ad that showed a woman putting orange snacks with white clothing in the dryer. The EEG tests showed that people actually liked the ad, whereas a focus group study states the opposite. This shows that people can lie but their subconscious mind cannot.

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Is Neuromarketing The Future Of Marketing?

Although not every company has started using neuromarketing as its prime form of marketing but it has a huge potential. Some of the major brands are using this method already. This method is naturally able to read people’s emotions and know what they actually need this leads to companies creating products according to the customer’s choice, which naturally led to a boost in sales of the company. Companies care about making profits, so they will definitely start applying neuromarketing as a way of marketing in the future.

Conclusion

With the use of neuromarketing, the future of marketing is changing. Some may feel that it is not ethical and can harm people’s privacy but big brands are already using it in their favour. It is just a matter of time that traditional marketing will go obsolete and neuromarketing will rule every industry

FAQ

Is Neuromarketing Illegal?

No, neuromarketing is not illegal but neuromarketing companies avoid testing kids who are under 18 years old.

How Do You Become A Neuromarketer?

You need to have an undergraduate degree in marketing, advertising, or consumer behaviour with a psychology or neuroscience course.

What companies use Neuromarketing?

Yahoo, Frito-Lay, HP, Hyundai, PayPal, and Cheetos are some of the companies that used neuromarketing.
January 3, 2022
OLX Marketing Strategy | How OLX Captured the C2C e-commerce Market
Started by Fabrice and Alec. The story of OLX began as these entrepreneurs observed that apps like eBay or Craigslist had no interest in entering the market segment of buying and selling products and services. They took the opportunity and launched OLX as a marketplace. And bang, OLX took a step into the world of developing countries. OLX acquired the 7th position on the Google Play Store in the category of top free shopping with 30 million downloads. A rating of 4.2 stars and is labelled as one of the best local shopping apps in India.

The top categories in which the app allows its consumers to deal are: MobilesCars and bikesElectronicsReal EstatesFashion

Features of OLX app
Marketing Strategy of OLX
Covid-19 Marketing Strategy of OLX
FAQ

Features of OLX app
- Consumers can buy and sell easily through a smartphone.
- Discover deals and buy from verified sellers in your neighbourhood.
- Safely get what you want from home and have conversations with certified sellers, negotiate with them.
- Manage your chats easily.
- Get recommendations based on your interest.
- Manage and edit ads on the go. The app is designed for fun, simple, intuitive, and a great shopping experience. It promises a cutting-edge experience that effortlessly helps you find what you need and sell something new in just seconds.
Apart from having apps and a website. OLX has its presence on social media, which includes accounts on Twitter, Instagram, and Facebook.

Marketing Strategy of OLX

Advantage of a wider reach across the globe

OLX has a global footprint with 322 million monthly active users (MAUs) using the trading platform. Not only this, the team of OLX itself that includes 11,000+ members are spread over 81 nationalities (countries) making it diverse and having a wide reach; the organization ranks 3rd highest among the global companies in digital footprints.

Partnerships

Associated with brands like Property 24, Storia, Otomoto, Obidos and more. Its investors include Prosus Naspers, which is also its parent company. DN Capital, Founders Fund, The Perkins and more. OLX also has venture capital firms.

The Smart Cost-cutting Infrastructure

With the consumer market segment that includes people who are interested in buying and selling goods and services, OLX facilities as the marketplace for the same purpose, especially for people outside the United States.

Enabling customers to strike deals directly between them. Offline also cuts the cost of getting involved for different customer segments for its infrastructure. It is an online platform that makes the process for people involved hassle-free.

Using digital platforms and other channels

There is a mix of media including Television ads, blogs that are targeted, having a presence on various social media platforms and digital platforms with its website which makes OLX easily stands out making people aware of its presence along with having its app available on the Play Store and App Store highlighting the fact that it is easily accessible to its users.

The company has also kept up with change and swiftly moved onto marketing on digital platforms; when the internet started ruling the world, the company gradually adapted its budget from offline marketing to digital platforms.

They have educated the people on how to use the app addressing the concerns of both the buyers and the sellers with various creative campaigns when entering the new markets, while some of their campaigns like “O Womaniya” and the” 6 Months Break-Up Challenge” relied on consumer insights that the company smartly used to its benefit making them successful.

Giving a reason to the “What’s in it for me?”

When the consumer asks the most basic question of “What’s in it for me?” OLX gives them infinite reasons to use it. Being able to filter and choose from across categories ranging from smartphones to tool kits for the user-based application and the website with constantly updating the design and adding useful features for the smooth navigation and enhancing the users’ experience.

An additional benefit is with the knowledge that OLX has gained as exploring the cultures around the world is resolving the stigma that is usually attached to buying “second hand” goods.

Driving Click-through rate (CTR)

OLX positions itself as savvy and experimenting a lot with the new technology to develop visuals and the interface. Which brings new features and tools that enhance the user experience which reflects the dynamic, confidence and bursting with energy, expressing all the optimism and attitude that’s true to OLX.

OLX leveraged its users according to a new case study which drove their metrics up to 300% CTR (Click-through rate) with the new “saving a search” feature allowing its users to be notified when a new ad goes live that matches their search.

The Social and Environmental Impact

OLX Group is driving the change. It is carbon neutral since the year 2021, creating a positive impact on the environment. The company is also giving back to its communities in India and Brazil, clearly creating a good image for the organization also showing responsibility as a leader.

OLX Pledge

Covid-19 Marketing Strategy of OLX

Never a marketing strategy that has been made to suit all situations, as human dynamics are always changing.

Tailoring a new tone

The business observed its consumers silently to understand the changes and the situation. The brand strategically devised a tone that was fit for the ongoing situation during the lockdown. That is reassuring, empathetic, and humorous.

Giving a message of positivity

Reminding and encouraging consumers that they can still find ways to do the most even while being at home. Inside the four walls. During the third and the fourth stages of unlocking, the brand also came forward, being socially responsible, lending a helping hand to come to terms with helping people in the stage of acceptance and decluttering.

Built a campaign around decluttering

Acceptance and decluttering. Coming to terms with the ongoing pandemic and encouraging consumers to declutter their homes. The campaign centred around the idea of how it helps in mental well-being and builds a stress-free environment.

Sapna Arora, the chief marketing officer of OLX, India centred her message around:

Marketers using their moral compass while communicating with consumers.

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Conclusion

The business has not lost its sight and is aiming towards its long-term strategy. And being conscious of where they put their money for marketing. As buying and selling online is coming more into view. Having an online presence is the new primary marketing channel for all businesses.

With its marketing communications, OLX is building trust with its consumers. Encouraging them to follow the necessary protocols laid out by the Government. Maintaining social distancing and practising the right sanitization protocols. Take the advice caring for your consumers and structuring new strategies helps you go further in the long run.

FAQ

What type of marketing strategy is followed by OLX?

Olx focuses its marketing strategy to make people aware of the advantages of buying and selling on OLX. It uses almost every advertising medium.

What is the target market of OLX?

The target audience of OLX is young, educated who have good disposable income.

Why is OLX successful?

OLX focuses on advertising, It also has made its site easy to navigate and mobile-friendly.
December 11, 2021
How Artificial Intelligence Has Revolutionized Marketing [Case Study]

We have seen automation happening in manual habitats but AI has brought us a whole new world to figure out. Computers are slowly taking over manual tasks and this has triggered fear in a tech giant you might be familiar with. Using artificial intelligence in marketing has now become a norm as it has transformed the Marketing Industry.

Yes, I’m talking about Elon Musk fearing that the advancements in AI might create human hunting robots and it would be us, mortals, against AI-powered geniuses. However, there has been an increase in companies using AI for marketing and ad campaigns.

What is AI Marketing?
Why Is AI A Good Approach For Marketing?
How Companies Are Using AI For Marketing?
Most Successful Marketing Campaigns Designed By AI
How Small Businesses Are Using Ai Tools
Conclusion
FAQs

Top 10 Viral Marketing Examples

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What is AI Marketing?

Artificial intelligence plays a big role in marketing, as it helps companies to make decisions based on the data collected by a company. The use of artificial intelligence in marketing will help you get the data could be anything from the customer’s favourite hangout places to their birthdays.

Any AI marketing strategy helps data to be collected from general behaviours of consumers from polls on social media, surveys, and their interests when surfing the internet. Marketing teams along with AI study consumer patterns and accordingly place and plan their AI marketing campaigns.

AI has suspended a large area of the consumer field where everything can be predicted. The AI marketing research mainly consists of collecting and analyzing data, media buy-in, personalization, content creation, and much more. This case study on artificial intelligence shows you how most of the marketing tasks are highly dependent on AI these days.

Why Is AI A Good Approach For Marketing?

AI-based marketing has entirely changed the way people use social media. Before it sneaked into every device, social media was leisure, rather, luxury.

Cut to today, every individual and even kids are owners of smartphones enabling them access to social media and shopping sites because of the artificial intelligence advertising campaigns. Your everyday social media behaviour is what fuels the study of AI-based marketing tools. With this being done, marketers can reach up to a larger demographic without spending a fortune on marketing campaigns.

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How Companies Are Using AI For Marketing?

Many AI marketing companies use core elements like Big Data, Machine Learning, and other powerful solutions that allow AI to get adopted quickly by a marketer. Big data is nothing but a prodigious amount of data aggregated by the marketer and segmented into various categories with a minimal amount of manual work.

With the help of big data, marketers can personalize every message sent to their customers. Like mentioned earlier, several marketers keep an eye on repetitive actions which offer deeper insight into responses. It is a demanding task when we try to make sense out of the massive data collected. This is where machine learning and AI in marketing are used.

You may have been familiar with pop-up messages or push notifications from the apps you install from time to time. These messages are powered by AI-programmed systems and automated to deliver context in a specified manner. There are several other AI marketing strategies that marketers have adopted to keep you hooked and engaged. Let us have a look at what they are.

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PPC Ads

Pay-per-click (PPC) is an online advertising model used to drive viewer traffic to the website. Nowadays AI-based marketing is used in every blog, website, and video. When you visit a certain page and click on the link containing an advertisement, it directs you to the said website.

This is an AI marketing analytics used by the advertiser where they pay the publisher every time a user clicks on the link. Some of the tops AI marketing companies like Facebook ads, Instagram, Twitter Ads, Google Ads make PPC Ads.

Pay-per-click Ads

Personalization

If you have your mailbox overflowing with promotional emails, worry not, you’re not alone. Personalization has become a crucial contributor to every company where they want you to feel like the most sought-after customers.

Personalized messaging has a direct influence over your mind giving you the impression that this auto-generated message was especially typed for you because it has your name on it. Artificial intelligence marketing helps organizations to place bids on relevant ad spaces in real-time. With critical analytics and results from big data, artificial intelligence, and marketing you can send personalized messages to individuals.

The AI tools for marketing are not limited to just emails. Have you noticed how Netflix uses your previously watched movies and gives recommendations based on past experience? Or how it shows you different imageries for the same movie every time you open it? Their blog, Netflix tech blog, talks about how creating different imageries for the same movie or show has got viewers hooked to Netflix all day long.

Netflix using Different imageries for the same show

A movie title may not be that intriguing. But a picture is worth a thousand words. It may contain a familiar face, your favourite actor, something that draws you in and keeps you engaged.

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Predictive Analytics

Predictive analytics is based on processing the historical data of a demographic to understand or carve a pattern or predict future behaviour. Predictive analytics is an AI marketing strategy that compares the trends and patterns of different data sets and pulls out a new analysis using a mathematical ‘model which helps companies prepare for what’s coming.

It could be identifying a customer likely to ditch a service or product, or a customer who is likely to stick around and send them marketing campaigns. AI marketing companies use predictive analysis to improve current services and make organizational changes accordingly.

Deep learning

Deep learning is a class of machine learning algorithms used to extract higher-level data from raw input and is considered to be the future of AI in digital marketing. Machine learning and AI in marketing are important because they help in creating voice-controlled chatbots, image recognition (in the case of Facebook), and predicting customer interests.

Many brick-and-mortar stores are turning to AI systems enabled by deep learning such as cashier-less counters, contactless payment options, and virtual baskets. One of the popular AI in marketing examples is Amazon GO stores that have adopted auto checkouts where AI-enabled cameras detect the movements of customers and add items to a virtual basket. Customers can check themselves out after making payments online.

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Most Successful Marketing Campaigns Designed By AI

Chase+Persado

Chase, a New York-based consumer bank upgraded its copywriting by collaborating with Persado, is one of the tops AI marketing companies that use AI in its creative processes. Chase bank wanted a humanitarian perspective to their AI marketing campaigns and after a successful pilot, the bank saw a 450% surge in the click-through ads created by Persado and both the companies have ties hands for a five-year contract.

Starbucks

Starbucks is one of the other companies using AI for marketing. The company uses predictive analytics by making use of its loyalty cards and mobile app to collect and analyze customer data. The coffee giant has also used AI marketing research to optimize the user experience to an extent where it records details of purchases, including what time and what buy. It is concentrating on a model “AI for Humanity” where they believe will create better connections with humans surrounding them.

In a busy world, as is ours, Starbucks makes unique use of artificial intelligence in marketing, as it aims to recreate human interaction which is seemingly blurred since everyone is literally into their devices. This artificial intelligence marketing initiative may be invisible to the customers as it focuses on inventory management, processing orders, staffing requirements, and much more so that there are more interactions between customers and partners at Starbucks. You would leave the café with much more than coffee for sure.

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Alibaba

Alibaba is known to use many AI tools for marketing, it has now opened its first AI fashion store in Hong Kong. This store has deployed AI in streamlining fashion retail. The store has introduced Intelligent garment tags with radio-frequency identification, gyro-sensors, and low-energy Bluetooth chips. This can enable the garment to carry information such as colour and size.

Smart mirrors

The gyro-sensors will recognize patterns when an item is touched, moved, or picked up. Another intriguing feature is its smart mirrors located on sales floors and changing rooms that help customers find related items along with the ones picked up and also add them to a virtual basket. Alibaba uses different types of AI in marketing in order to provide a one of the kind experience to its customers.

Nike

Nike launched the “Nike Makers’ experience” campaign in 2017 that allowed customers to design their own Nike pair. Using AI marketing analytics, the shoe brand can encourage their customers to choose their designs and graphics using projections and augmented reality on blank Nike X Presto sneakers.

Nike Makers’ experience

This is the future of AI in digital marketing, as customers then chose their designs and they were delivered the shoes in 90 minutes. Not only their sales soared but Nike used this opportunity to collect customer preferences using machine learning and design future products.

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Sephora

Sephora is one of the few companies using ai for marketing and is also an early adaptor of AI-based marketing. The AI marketing strategy that the company uses is responsible for three bots that interact with customers on a personal level to understand their needs and wants. It is really daunting to order a foundation or lipstick that may or may not be your perfect match.

Sephora’s Kik bot

Sephora’s Kik bot helps you with an interactive quiz, make-up tips, how-to videos, and reviews. Using AI in marketing will help your customers can even scan images of celebrities to find matching make-up products.

How Small Businesses Are Using Ai Tools

The use of artificial intelligence in marketing has proven to be quite a revolution in the industry. Recent studies and case studies on artificial intelligence, predict that almost 70% of marketing jobs will be replaced by automation. The vital role of artificial intelligence in digital marketing has made many AI marketing companies successful, while the small businesses are no longer shying away from

Here’s a list of AI tools you could check out while you chalk out your next marketing plan.

Concured

Concured is an AI content strategy platform that gauges what your audience is looking for. This AI tool for marketing offers three exclusive tools for content- research, creation, and personalization. It has other beneficial tools which include live audits, automation of content and removing of content waste by 90%, planning tool for detailed content brief, performance tracking, and analysis for better ROI and user engagement.

Import.io

Import.io is a data extraction tool that helps you with everything from extracting data from the sea that is the internet, even hidden pages, with anomaly detection, and validation rules. These AI-based marketing tools allow you to optimize your campaigns with access to competitor price search and analyze all your customer reviews.

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Grammarly

Grammarly is a popular AI tool for marketing and is considered a savior for all the content creators out there. Writers, please take note. Grammarly not only eases the spell checks but suggests you rephrase your sentences in case they appear to be blurry or unclear. Ultimately, it makes you a better writer over the period.

Cortex

Cortex helps you build AI-based marketing strategies based on visual analytics, that is what images or video ideas are trending on social platforms. These AI marketing strategy helps you gain insights on what will work better and what’s suited better for your company. After you have analyzed your competitors’ social media efforts, it pushes you and your team to do better by refining your marketing and content strategies.

Phrasee

If you break a sweat every time copywriting challenges come up, then Phrasee is here to ease that out. With AI-powered language optimization, you can create professional and compelling copies for your audience. These AI-based marketing tools help you create email subject lines, push notifications, social media posts, and much more with, what they call a “Magic” button.

Sentinent Ascend

Sentient Ascend is a testing tool for marketers that helps enhance conversion rate optimization (CRO). AI for marketing has proven to be 100 times better than the current A/B testing multivariate solutions and gives marketers a free hand in trying several copies, images, designs, and interaction changes that speed up revenues and conversions.

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Drift

Drift helps in AI marketing research as it connects you to potential clients in real-time. It is a marketing and sales chatbot that helps you connect with business leads. It personalizes every experience of your website visitors by interacting with them while turning conversations into conversions.

FindTheRipple

FindTheRipple is an AI-driven platform that enables you to create content with impact, find untapped trends, and alert you with emerging engagement peaks to target your audience. It also recommends you match digital assets to optimize your content creation.

Lucy

Lucy is an AI-powered knowledge management assistant that helps you leverage business insights across your company. You ask her a question, and she answers you with the best possible solutions for your challenges. Lucy’s integrations allow it to quickly enter your systems and access information hence helping you the right answers to your business needs.

Nudge.ai

Nudge.ai is a relationship management tool that helps you connect better within and outside your organization. Its powerful AI leverages big data and data mining brings better connectivity to your business and helps you make meaningful relationships.

One of the AI tools for marketing helps develop relationships that are organic and natural and shows you how to reach out with a perspective thereby creating a genuine sense of urgency which is vital during closing a deal.

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Cogito

Cogito is a real-time conversational and analysis system that identifies human signals on calls and predicts the emotional intelligence of the caller. It incorporates AI and machine learning to voice calls and assists call centres to be more empathetic while conversing.

It monitors speed, volume, and pauses in the conversation between agents and customers records the transcripts of the call and detects keywords used by the customers, and helps executives with apt responses.

Optimail

Processing emails manually can be extremely time-consuming and expensive. A manual process is always prone to human error. Hence, Optimail enables marketers to continuously and automatically optimize their email and AI marketing campaigns. It not only promotes campaigns but adjusts the timings, content, and personalization. It builds better engagement and also reduces spam.

Aizimov

Aizimov is an AI social selling platform that writes ultra-personal messages for each of your target audiences. It’s basically like having a personal secretary. It optimizes the time spent on sales leads and improvises with every feedback and response. The smart AI also analyses the psychological profile of a prospect and crafts its message carefully. It takes a step further and chooses the best channel to reach the potential client.

Pathmatics

Pathmatics offers solutions to what, when, where, who, and how-to questions in marketing. You can see ads served, impressions, and digital strategies of brands and publishers across Facebook, Twitter, and Instagram. Marketers can take a jiffy from aggregating data and use digital insights to pitch new ideas and create more effective campaigns.

Emarsys

Emarsys is an omnichannel customer engagement platform that helps you accelerate your business outcomes. These AI-based marketing tools include industry-specific analytics and use-cases that cater to every business. By one’s own bootstraps, Emarsys powers all your marketing needs with 1:1 personalization across all channels and devices.

Conclusion

AI has become indispensable in many areas of our life. The importance of artificial intelligence in marketing is that it leads to Driverless cars, Automation Marketing, conversational bots like Siri and Alexa are the new highs of AI technology. We’re yet to comprehend what AI can accomplish.

Could they completely replace human interference and take over our world like Elon Musk fears? We don’t know. But it surely has prodigious potential to make things happen which we never imagined were possible. Hopefully, this artificial intelligence case study would have helped you understand the importance of artificial intelligence in marketing.

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FAQs

How is AI used in marketing?

AI tools are used in marketing to learn how to best communicate with customers, then serve them tailored messages at the right time.

What are the 3 stages of AI?

The three stages of AI are artificial narrow intelligence (ANI), artificial general intelligence (AGI), and artificial superintelligence (ASI).

How AI is used in mobile marketing?

AI used to craft more targeted and personalized marketing messages such as special offers and ads by spotting consumers’ behavioural trends and patterns.

Ho does AI work in digital marketing?

Artificial intelligence is transforming customer-facing services for digital marketers by increasing efficiency and optimizing user experience.

Is AI the future of marketing?

AI is changing the future of digital marketing, that is certain. It’s not so much about what new developments are happening, but also what new trends are likely to emerge over the next few years.

How is AI used in Marketing?

One common example of AI across the web is the use of chatbots to provide customer services to users.

What is AI marketing?

Artificial intelligence plays a big role in marketing, as it helps companies to make decisions based on the data collected by a company.

November 27, 2021
A Fascinating Behind-the-Scenes Look at How Marketers Can Use Instant Gratification as a Tool

The universe is at Millennials’ disposal 24/7. It’s among the myriad factors why old-school marketing media like desktops are being pushed out in favor of the tiny, more compact smartphone peers. Conventional outbound promotional tactics, like VCR, have become outdated as our technology becomes more advanced and versatile.

What is Instant Gratification?
Why isn’t Conventional Branding working?
How Instant Gratification can be Marketers’ Secret Sauce?
Is offering Instant Gratification a Con?
FAQ

What is Instant Gratification?

The urge to derive fulfillment immediately, without waiting, is known as instant gratification. For some folks, patience is a tricky concept. It’s due to our innate desire to fulfill our wants. These can be normal needs like snacking or acquiring an item, such as the merchandise you’re offering.

The rationale behind why we crave stuff now is that not having what we desire drives us to feel upset. As a result, our community and family prod us to build endurance for the opposite, deferring gratification. In the long view, deferring gratification is key as everything of value takes years to grow.

Why isn’t Conventional Branding working?

Instant gratification is the reason why. New branding methods have an instant effect on people while still being easier to communicate with. We live in a time where you can order stuff online and have it delivered the next day.

Millennials have instant access to practically everything. So it’s not readily available, it’s not worthwhile. Traditional marketing might catch someone’s attention, get them to register for something, or even help make a one-time buy. Real victory, although lies in turning prospects into lifetime users, but to do it well, you’ll modify your inbound merchandising plan.

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How Instant Gratification can be Marketers’ Secret Sauce?

Instant study

Millennials aren’t fooled by your claims. They undertake studies as though they were drafting a paper. Before they explore and chat to the unwanted folks, such as your rivals, get the facts to them. Find out the facts of your company available on the internet.

Predict what information these new clients will uncover and reply to that query before they pose it. Learn their interests, resents, and, then show them that they need your services by offering stuff that tackles their issues. Use a range of tools to earn trust. When people see a message parroted in diverse areas, they are more apt to believe it.

Optimize checkouts

People desire now, so Amazon built a one-click buy tool that eliminates the need for folks to affirm stuff throughout the checkout. They just save preset payment and choices, then pick what they want and it’s over.

At the very least, employ a convenient and easy payment or signup system. Enable the customer to create profiles and enter their billing address beforehand to make it easier for their next purchase. Carefully think about what you’re selling and how you can keep it simple.

Instant contact

If you hear back from a client, you should reply within hours, if not mins, to retain their attention. A prompt reply says that you’re available, that you respect them, and that you view them as more than a revenue source.

Millennials are left high and dry when it comes to traditional ads that have only a linked email or contact line. Instead, shoppers can get a touch of a few mins engagement and quick response to any troubles they have by employing inbound promotional tactics like social media.

It’s worth noting, though, that the human touch cannot come at the expense of commercial slowdown. When millennials want stuff, they need it now, which we’ve seen.

Instant time

With biz-outs, time isn’t a restriction. They’ll only have to reach you when needed. However, you may send them a ‘simply checking in’ text or a piece that connects to things they’ve said to you. Most inbound strategies can keep the conversation going, whereas traditional marketing would often let the bond go away.

Millennials will determine the fate of consumerism. They’re completely engrossed in their gadgets. If you’re hoping to figure out how to offer more to millennials and depend only on newspaper ads, you’ll need to evolve.

Is Offering Instant Gratification a Con?

Sadly, the fast-paced hi-tech era we reside in leads us to seek instant gratification from our gadgets. We feel irritated when there is a wait of several seconds, and the result is that we need all to be done quickly to delight ourselves. It’s an issue. However, when you exploit this innate inclination to your benefit in your promotion, it’s not an issue.

With several valuable items that your clients must wait for, you can be the one blazing alternative that offers folks what they want right away, which is exactly what they need.

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Conclusion

By incorporating these strategies into your branding, you can reap the benefits of innate human urges and wants, while also assuring that your users appreciate working with you. Making it a win scenario and aiding you in growing your brand and fostering connections with clients so that they keep coming back as you introduce new merchandise.

FAQ

What is instant gratification marketing?

When you provide the customers with the feeling of instant satisfaction when they purchase a product from your brand.

How important is instant gratification?

Instant gratification can turn your prospect customers into lifetime users.

Do millennials want instant gratification?

Yes, millennials have higher expectations for customer experience.

November 15, 2021