In the world of the SaaS (Software as a Service) industry, apart from the business model, demo videos help in attracting collective masses and also in influencing the audience towards a particular SaaS brand. It provides more value to new users who are visiting the platform for the first time since they require a first-hand guidelines on where to go, exact features, how to get started, and access. The more illustrative demos and tutorials are, the better.
In most simple words, it’s similar in a way, just like representatives campaign themselves before elections, by providing an outline of what could be the upcoming policies and promises. It’s more like a tool throwing shades of demonstrating content along with benefits, features, and uses and may generate adrenaline shots to influence more audiences. Hence, demo videos may contribute towards a steady and gradual rise in sales.
So if you want to create a unique demo video, Take a look at the steps below.
ECG- Evolving, Constant, Growth-Oriented Model. Before deciding the niche for the first video or every consecutive video, one must keep this model in mind.
Evolving
It refers to evolving content (the demo video) that must have the latest volume. The video should track the ongoing trends and public interests zone. If the outline and plot of the video are story-based, it can either focus on presenting an ancient story with the latest touch and trends or it can have its own unique script.
Constant
It is dedicated to all the demo videos, a company launches irrespective of the niche. Each of them must have a few necessary sections demonstrating the guidelines; how the platform can be used; where to head; and other records so that the new users are not perplexed on their first visit.
Apart from the guidelines, the video may end up with a note of communication on how customers can reach, with provided emails or phone numbers for queries. However, this note of communication is not necessary to be present in the constant run.
Growth
This segment can have features of the service or the platform which make it stand out. This is the segment where founders can add their creativity and demonstrate how the platform is the best and make it their signature product, different from the existing ones in the run. This should tell why users should choose their (the company who launched the demo video) product. A positive answer to this ‘why’ will incline towards growth.
The mixture of the above-mentioned can create a unique demo video for SaaS players.
2. Stick To Your Niche
Stick to the kind of services provided on your platform, it’s better to highlight it by zooming in on that region/button. Elaborate on the ease and convenience after pressing the submit or start button, nothing needs to be done after that.
It can also contain how the work is done behind the screen (maybe the calculations and computation), which will strengthen trust and transparency. Also, how the content can be arranged in a neat and accessible manner, how users get engaged etc.
3. Note Down Your Plan
It’s always a better way to note down things and create an outline of what the demo video is going to be. It must have the proper sequence of events and activities with suitable graphics, matching the scenes. Segments of animation are separated from realistic visuals.
4. Use Rich Graphics
Rich Graphic Design used in a Demo Video
Rich graphic design is no less than a blessing to the script of a demo video. Oftentimes it acts as a game-changer factor for the rise in reach and sales. Components of the video may have various graphics ranging from captions, voiceover, animation, shapes, arrows, headers, highlighters, and a lot more.
Graphics should also match the targeted audience. If it’s targeted towards teens then it can have animation and worldwide-known anime characters. A boring script can be illustrated fascinatingly if graphics are used in the right way.
Either it can set a trend (through core creative ways), dig out some old popular trend, a bouncer (by studying the pasts graph or maybe the 90s trend), or stick to the ongoing trends.
5. Categorize Your Target Audience
If a platform has ample existing demo videos, then the next step could be creating one which has specific information related to a particular age group, industry, or segment of society. This will help to attract collective conscience from a particular domain, convincing new users and existing ones to continue and stay on the platform.
If the product is a bit complex and new to the audience, could be coding and software, then the components of the video must be evocative and should not contain highly technical language and terminologies. This will not only help in increasing the statistical data of engagement among the known minds but also, will act as a mini explainer to a layman. Hence, it may also help to ignite the viewer’s thought process.
Here’s a post-content creation step, which has a significant role. Choosing the application where the video is to be posted or launched. It’s better to launch it on multiple outlets. YouTube is a well-known platform that can help in public relations and outreach. Follow these steps and create an incredible demo video for your SaaS product.
FAQs
How do I create a great SaaS demo?
Create a video keeping in mind your targeted audience, Keep it simple, Address the pain points of your customers, and add customer success stories.
What is a SaaS demo?
A SaaS demo is a demo focused on customers that are new to your product. The demo video demonstrates how to make the best use of the platform while highlighting its features.
How do I create a SaaS product demo?
Focus on the pain point of your customers, show them how your product is better than the competitors, and use rich graphics in the video.
Video making is one of the on-demand skills, every company is expecting from videographers. Basically, video production is a process of executing your ideas of a story into a visual representation, which enhances high engagement as well as makes quick memory recall.
More than 53% of viewers prefer watching an ingenious clip of 90 seconds to reading prolonged content that takes at least 5 mins to read. Yes, Video marketing becoming a key factor in today’s business strategies, as it bestows high-quality content and also builds your company’s social media powerhouse.
Here, are the top 10 platforms, which aid you to learn video production skills, where you get to educate yourself that subsumes practical experience in filming, and script writing, and improve editing skills to create artistic videos at the end.
Well, learning video production lessons from a professional one makes things way easier than learning them from animated prerecorded video. Larry Jordan is an Apple-certified in digital media as an award-winning in editing, director, producer, and well-trainer.
Larry Joran Video Editing Courses
He started the website ‘Larry Jordan.com’ in 2003 and has been in the media industry for more than 50 years and helping out editors, producers, and directors in learning video-making skills. The website provides one of the best online training and product reviews on getting high-quality video and information that covers video production for media professionals. He has more than 2600+ free tutorials for video production on his blog from Abode Audition, Abode Premium Pro, and Final Cut Pro X, to Soundtrack Pro and many more.
Udemy
Udemy is one of the largest online course providers, where you could learn and buy 100,000+ on-demand high-quality online courses. Udemy offers you various levels of learning video production from beginner to Advanced, where it covers both Pc and Mac programs.
Price: Starts at 449 INR to 3000 INR per course
Udemy Video Production Courses
Besides, Udemy has a 30-day guarantee period, where you could access any video production course at a very affordable price. You can select one particular skill you want to study on video production and pay for it, for instance- Filmmaking.
Storyboarder
You can express your ideas in an innovative way, just by showing animatics in it and can visualize a story as fast as in the best possible way. Storyboarder launches your ideas in a fast and simple manner and also makes you print out a storyboarder worksheet, just by taking a picture of the worksheet and uploading it to turn it into your project.
Price: Storyboarder price range is from $4.99 to $52.99 per month
Storyboarder
Coursera
Coursera is a US-based massive online course-providing platform established by Stanford University professors Andrew NG and Daphne Koller in 2012. The website offers you more than 10+ video production online courses, taught by professionals emphasizing VR & 360 video production, Final Cut Pro, Creation infographics, Transmedia storytelling, Image making, etc.
Price: Coursera charges certificate fees around 2000 INR in case of professional course
Coursera Video Production Courses
Jonny Elwyn
Jonny Elwyn is a freelance film editor working for various range of clients in London, United Kingdom. He teaches video production skills online as well as offline mode for his students. His website provides a plethora of bogs on various video production skills such as VFX editor, Film editing, colour grading, and many more.
Price: You can access to free version of tutorials of Jonny Elwyn
Video editing tutorial by Jonny Elwyn
Video Copilot
Andrew Kramer developed Video Copilot, one of the greatest video production instructional company, in 2005. At the age of 20, he started the website to efficiently utilize his spare time.
Price: The price range starts from $95 to $999 on various products
Video Copilot- Learn Video Production
Surprisingly, the website is currently became one of the most widely used video production tutorials among the visual effects community. AndrewKramer.com has a vast variety of plug-ins, 3D packs, and Stock FX, and users find the instructions to be simple and enjoyable to follow.
Adobe Premiere Rush CC
Adobe is the best video editing app, and does some game-changing innovations like introducing new tech which benefits you through digital experience by democrazing creativity. Adobe Creativity Cloud can make your story into a creative movie with its tools- fonts, stock images, collaborations, and tutorials for beginners.
Adobe Premier Rush CC
Splice
Splice is a go-to-tools for video creators, which renders intuitive fast editing, visual effect & transitions, and stock footages. Splice is available for free download in Windows as well as iOS version in order to access their powerful editing tools.
Price: 1.99 USD weekly
9.99 USD monthly
69.99 USD yearly
Sliceapp for Video Editing
Philip Bloom
Philip Bloom is a world-renowned filmmaker who has been in the media sector for the past 13 years and specializes in making appealing visuals and films. Bloom offers his expertise in video creation on his blog, where you can discover hundreds of his seminars and tuitions.
Video Production Tutorial by Philip Bloom
He has vast experience in storytelling, motivational speaking, post-production, editing, and other video production tools. He attends workshops of roughly 25 people that last 2-3 days, and you can join offline sessions by contacting Philip Bloom’s office.
Premiere Gal
Kelsey Brannan started her YouTube channel ‘Premium Gal’ which is based on video editing & production training. Premiere Gal is a video editing house and marketing company that gives educational course, graphic and other visual content tutorials for the YouTube channel. Moreover, you can also purchase graphic, video templates on Premiere Gal store for your business.
Price: You get a chance to access 7-day free trial of Premiere Gal Pro
To access Superpeer, they charge 10 USD per month
Premiere Gal Pro Video Editing Courses
Conclusion
Notably video production is essential for communicating your brand’s story artistically. With their well-organized articles and entertaining lessons, the platforms mentioned above assist novices in learning video creation. After mastering the techniques, you may be able to ace large projects using your high-quality video creation abilities learned from the tutorials.
FAQs
Is video editing a good career?
Yes, learning video editing skill for making a career is a great choice. Due to rise rise of the internet and video content demand for video editors has been increased. Many influencer marketers rely on video content to stay afloat, so there is always new video editing positions opening up.
What is the cost of video editing course?
The cost of video editing course depends on various factors like the course content for beginner or advance version. Generally it costs between 10k to 1 lakh.
How do beginners can learn video production?
You need to watch some free video editing tutorials available online and then can do practice to excel on your computer which must have good RAM and Speed.
How much does a video editor earns in India?
A video editor in India normally earns 40k to 1 lakh pm.
It’s one of the toughest jobs to generate new leads for your software, product, or service. But how many of your leads and sign-ups are you successfully converting to customers? Hell, you’ve optimized your homepage, your landing pages. You’ve done your SEO homework. You’ve sweat blood and tears writing blog post after blog post.
Do you know how many new blog posts are being published? More than 3 million blog posts. Every single day. Is video content marketing a better strategy than blogging? You’ll be surprised when diving into the statistics.
That’s why I came up with the 3 easiest steps to create kickass video tutorials for saas with 10 best examples in order to make your video marketing strategy successful. So, let’s dive in.
In simple terms we can define video marketing as the way to market a product or service using the video. Video marketing, especially for SaaS companies, involves “utilizing video through the funnel to attract, convert and delight customers,” explained Ed Laczynski, CEO of Zype. Video marketing has lot more advantages over a written content as it engages the users more than 88% on your website as reported by Forbes. In addition to it, the message tried to transmit through video retains 95% more than compared to 10% when they read the text.
Types of Video Tutorials
Demo/Explainer Videos
Case Studies and Testimonials
Social Videos
Expert Interviews and Trending News
Customer Support
Why Video Marketing Works?
Do you know what the average attention span is today? 8.5 seconds. That’s shorter than the attention span of a goldfish. Which is 9 seconds. While those exact figures may or may not be true, we can certainly agree that attention spans have been declining rapidly.
So how about all your precious blog posts, your content marketing? According to TIME magazine, 55% of Visitors Read Your Articles For 15 Seconds or Less. And according to Nielsen, web users spend 80% of time above the fold:
How about online video? Put out a 6 to 12-minute video, and 5 out of 10 people will watch to the very end, according to WISTIA:
Video Length vs Avg Engagement
With video, you have up to 12 minutes of undivided attention from your potential customers! So how do you intrigue your customers and draw them into your videos?
Just follow some simple rules:
Show up yourself in the video, in person, and you will build trust and rapport.
Address your customers pains & challenges, and they will start to connect with you.
Show the benefits of your product/service.
Show how you help your customers get where they want, and they will sign up. And buy.
That’s the secret how you generate new leads and increase your conversions
Video tutorials are the best way of showcasing your software or SaaS. Think of video tutorials as your 24/7 sales & support reps. Always working for you. The good news is that you don’t need to be a video or marketing pro. You don’t even need expensive gear. There’s only one thing you need to get right. That one thing is scripting your video tutorial so your potential customers can see the benefits your software has for them. For their company. For their life. As vivid as possible. Throughout the whole tutorial.
Steps to Create the Perfect Video Tutorial for SaaS
Step 1:
Create video tutorials featuring your customer. Not your product
Video tutorials should educate your customer. Show him what your software or service does. How it works. But that doesn’t mean that the tutorial should be all about your product. Or its features. Or your company. I’ll be blunt: Your customers aren’t interested in your software or its features at all. They didn’t wake up in the morning, thinking “oh my god, I need to have that “.
All your customers care about is themselves. They want to know what’s in it for them. How your software helps them solve the big problems they’re facing. How your service helps them get where they want. Your customers are interested in the final results they can achieve. Your product is a pure means to get them there. And if they could get the same results without you, without the hassle of migrating and implementing your software, they’d be even happier.
Credit card processing services Square hit all the right buttons in their testimonial video with a sweet and short 30-second long edit. Portraying a convincing reason why Square is better than alternative solutions, it’s easy to see how the testimonial will help other prospects to choose Square as their card processing solution. Not to mention, we can all take away how such a simple video can be so effective. Watch below.
Square
It’s about your customer, his problems, his goals. When you’re walking in your customers’ shoes, the perspective shifts. That means you should really know your potential customers, their needs, their challenges, what they aspire to. In marketing speech, that’s knowing your buyer persona. When you have a clear picture of your customer, you can start communicating and connecting with them on a whole new level. Always remember that whatever you are doing, whether it’s in marketing, sales or support, should be about your client. It is never about your product or company.
Step 2:
Translate every feature into the benefit your customer gets out of it
Now that you’ve seen the power of benefits to attract and convert your customers, how do you find those benefits? Once you’ve got all the information, it’s actually quite easy. First, you need to know two areas by heart:
The features – It doesn’t matter whether big or small, get to know all the features of your software, product or service.
Your customers’ needs – What are your customers struggling with? What gets on their nerves? What do they want to achieve?
Benefits arise when a feature meets one (or several) customer needs. When looking at your features, try to be as specific and detailed as possible. Stick the formula to your monitor: “Feature + Need = Benefit”. And that video tutorial? How about naming it “How to get the important things done first with software X “. Now your (potential) customers can immediately see what’s in it for them. And those who are feeling that pain right now, they’re going to watch it. Some of them will sign up for a trial. And some of these will become happy new customers. The benefits of video marketing are endless.
In the end, it’s not just about an intriguing name for the tutorial video, that makes people click and watch it. It’s about weaving those benefits into your tutorial video from the very start to the end.
Motivate your customers with benefits throughout the entire tutorial video
With the benefits clear ahead of us, let’s put these to work. Our goal is to attract (potential) customers to watch our tutorial, ideally until the very end. That gives us all the time we need to show benefits and features, and build trust and connection.
So instead of chasing the potential customers away with boring details about the feature, start off the video tutorial by painting a vivid picture of the benefits. Then back them up immediately with a short summary of the feature. Because if you keep “drooling” over the benefits, it sounds like empty promises. That’s why in the end, benefits and features go best together. It’s like the perfect couple.
Cloud-based software Salesforce utilizes video content to demonstrate their Salesforce Essentials software that helps small businesses quickly get started and grow. Engaging from the onset, Salesforce paces their application demo with eye-catching illustrations, light background music and a detailed narrative that helps their prospects and customers to understand the product, what it’s used for and what it can do. Watch below.
Salesforce Essentials Demo
Here’s the formula: Motivate with benefits, immediately back up with features. So do your homework, get to know the pains and challenges of your customers as well as your features. And then use the benefit + feature formula to create engaging video tutorials that attract and convert a flood of new customers and delight your existing ones.
What Makes a Great SaaS Promo Video?
Here are criteria for an effective and engaging piece of SaaS video marketing, which the best of the best always gets right:
It turns a complex idea into something simple – I bet your SaaS offering is pretty complicated. But any good SaaS video should trade confusing complexity for pleasing simplicity that leads to greater audience understanding.
It stands out from the crowd & communicates uniqueness – There are a lot of SaaS brands out there, and competition is fierce. Your video needs to get across your USP and make you seem different from the alternatives.
It makes the audience really feel their pain point – To gain new customers, you must show how they’re are worse off without your service. The best SaaS videos have a strong pain point that hits their audience where it hurts.
It encourages viewers to take action – What’s the point of a video that doesn’t cause a change in its audience? None. So, make sure yours encourages potential customers to start a free trial, get in touch, or just find out more.
It helps build a solid and consistent brand – Every SaaS company that’s found serious success has done so with a strong brand. To quickly earn a place in customers’ minds, your video content needs to support and reinforce your brand.
10 Great Examples of SaaS Customer On-boarding Videos
1. A Few Key Steps to Get Started (Xero)
Xero accounting software smartly focuses their onboarding video around a few key tasks that are crucial to getting started, which helps new customers avoid overwhelm. Financial and accounting SaaS companies can greatly streamline operations for users, but they do require a fair amount of set up on the front-end. Xero makes sure new customers don’t get stuck in a no-man’s land of not setting up their service and not understanding what it’s for.
2. Walking You Through Your First Task (Canva)
In this onboarding video, Canva walks you through creating your first design using their software. By centring their video around completing one task successfully, they’ve smartly avoided the boring features parade. Because who cares about what a bunch of features do? Your customers want to know what your service can do for them. Canva’s fast-paced onboarding video takes you through each step of creating a design and points out fun add-ons to inspire you to get designing.
3. A Mini-Movie Walkthrough (Band)
The onboarding video for the Band app is like a mini-movie. It opens on tiny people seen overhead who break out into groups. The video follows the activities of one group using the app to better communicate and share with each other, plus doing fun things like planning events and picking restaurants. By the end of the movie, it’s easy to want to join in the fun.
4. Friendly Tips for Your First Trip (Uber)
Uber’s onboarding video covers more than just how to take your first trip. It gives drivers the kind of handy tips they’d only know after having completed a number of rides. If you’re a driver who stumbled over your first few trips, you may be tempted to abandon Uber’s driving service altogether. Uber helps drivers reach their first success with a conversational tone and helpful hints that feel like we’re getting advice from a trusted friend.
5. Lively Instructions for a Complex Product (Penki)
Some onboarding experiences are more complicated than others. The Penki app creates 3D images with an iPhone and a camera set to long exposure. Not easy to explain. Much easier to show in a video. This live action onboarding video shows the clever creations possible with Penki through delightful instructions that flash across the screen.
6. Savvy Tips Worth Getting Excited About (GrubHub)
One of the potential pitfalls for a GrubHub driver? Driving on an empty stomach! This live-action onboarding video is narrated by a GrubHub driver on a typical delivery run — all the way from hopping in his car to pick up at the restaurant to delivering to the customer’s door. Right at the open, he promises some cool tips and tricks that keeps the audience hooked. The tips are underlined with catchy on-screen visuals, great for watching with no sound.
7. Walking in the Footsteps of a Real User (Sphere)
The Sphere app promises a “real experience” of one user from the moment he decided to sign up for the new social networking app. At five minutes, it runs on the long side, but it does give viewers a comprehensive experience of the app that would have been impossible to get so quickly any other way. In written format, this amount of information would’ve gone on for days and been tedious (at best!).
8. A Pretty Quick Glimpse (Ipsy)
Ipsy is a beauty shopping app that rewards you for purchasing on the app. This animated/live-action hybrid video introduces customers to the benefits of shopping for beauty items with Ipsy with a friendly narrator named Madeline. The video style is candid and more like one person talking to another person about a new discovery they’ve made. Clocking in at less than 30 seconds, this is one fast-paced intro that covers all the important points, yet teases the beautiful bonuses of Ipsy. A great example of leaving them wanting more.
9. App Tutorial Video (Tasker App)
If you’re just getting started on TaskRabbit, you’ve got a lot to learn about getting hired on the network (and using the app). This live-action onboarding video walks you through the basics of setting your availability and getting hired for your first task with. Although this is the typical close-up of a phone, it’s warmed up with a background of tools and upbeat music. By the end of this video, viewers will know everything from how to work with clients on the app to getting support from TaskRabbit if you hit a snag.
10. A World of Enticing Benefits (LifeWorks)
The LifeWorks app is a platform that enables companies to reward their employees. This video gives audiences a delightful romp through all the benefits that come with the LifeWorks app, from exclusive shopping discounts to gift card rewards. This client onboarding video even resembles a swoon-worthy Instagram feed at times. Who wouldn’t want to dip their toe into one of these picture-perfect vignettes?
Conclusion
So, keeping these things in mind, you can create a perfect video for your SaaS product and boost your video marketing. How is video marketing helping your SaaS to grow? Please share your stories in the comments section below.!
SaaS marketing is a type of marketing that focuses on promoting and acquiring leads for subscription-based products. SaaS, also known as Software as a Service, is a way in which businesses sell their products in cloud-based applications with regular updates and added functionality.
What does SaaS stand for?
Software as a service (SaaS) is a way of delivering applications over the Internet—as a service. Instead of installing and maintaining software, you simply access it via the Internet, freeing yourself from complex software and hardware management.
What are some examples of SaaS?
SaaS examples: BigCommerce, Dropbox, MailChimp, ZenDesk, DocuSign, Slack, Hubspot. PaaS examples: AWS Elastic Beanstalk, Heroku, Google Apps, Salesforce, Windows Azure.
What is SaaS in cloud computing with example?
Software as a Service, also known as cloud application services, represents the most commonly utilized option for businesses in the cloud market. SaaS utilizes the internet to deliver applications, which are managed by a third-party vendor, to its users.
Rishabh Rathi
