Tag: craftsvilla

  • Top 8 Best Platforms to Sell Gifts This Valentine’s Day 2025

    February is often termed the month of love for obvious reasons, and that is Valentine’s Day. Honestly, Valentine’s Day is not less than a festival in the world; people buy gifts for their significant other and profess their love and care to them with those gifts.

    Every year, the market for Valentine’s Day gifts experiences a steep rise. Be it chocolates, plushies, or handmade personalized gifts, they always find their way to the customer’s heart in the month of love. They have a level of value that is indescribable, and that is why they are turning into one of the best gift items in the industry.

    For most people, looking for the perfect Valentine’s Day gift can be exciting and confusing as well; the trend of giving handmade personalized gifts has been in for a couple of years, and till now, it has not died down and seems to be going quite strong.

    People prefer to provide handmade gifts to their partners, especially on V-Day. So, for those who are into making them, you can sell them online, which is quite a good idea. In this article, we will talk about some of the best platforms where you can sell handmade gifts this Valentine. So, let’s take a look.

    “The more value you give, the more you get to sell.”

    1. Etsy
    2. Amazon Handmade
    3. Craftsvilla
    4. iCraft’s
    5. AuthIndia
    6. The India Craft House
    7. Facebook Marketplace
    8. Pepperfry

    Etsy

    Etsy - Best Gifting Platforms
    Etsy – Best Gifting Platforms

    One of the most popular c-commerce platforms where you can sell your handmade gift items is Etsy. Any kind of handmade product like clothes, jewellery, artwork, bags, and vintage items can be found here. The E-commerce platform consists of over 81.9 million buyers and over 4.1 million sellers.

    Benefits of Selling on Etsy

    • The first and foremost benefit is that you don’t have to build a website, which is quite a costly and long procedure. You can set up your online retail store here at a minimal cost and start selling your gift products.
    • It is easy to update your products on the website whenever you feel like making a change.
    • As mentioned before, with over 81.9 million buyers, the number of customers you can get for your products is huge. If you start your own website, it may take a lot of time, but with Etsy, if your product is good, then you just have to focus on your customers.
    • It is good for people who are just starting their online business; it gives them an idea of how an online store works, and with time, they can also start their own website later.

    Amazon Handmade

    Amazon Handmade - Best Gifting Platforms
    Amazon Handmade – Best Gifting Platforms

    There is hardly anyone who is not aware of one of the biggest e-commerce platforms in the world, Amazon. Now, you can sell your handmade products on their site Amazon Handmade. It was a direct competitor of the E-commerce site Etsy.

    Benefits of Selling in Amazon Handmade

    • When it is the biggest online e-commerce site, then the chances of your products getting noticed are inevitable. So, Amazon Handmade, a handmade gifts website, can be good for you to sell Valentine’s gifts.
    • It is a well-established brand that knows what it’s doing; it doesn’t change its algorithm much. So, while selling your products here, you won’t be experiencing a sudden drop in your traffic that may lead to a decrease in your sales.
    • You have to fill out an application that assures your authenticity and ensures that the products you’re selling are actually made by you.

    How to Sell on Amazon Handmade


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    Craftsvilla

    Craftsvilla - Best Gifting Platforms
    Craftsvilla – Best Gifting Platforms

    This website is known for selling unique gifts, so if your products are unique and handmade, then it is the perfect place for you. Sarees, vintage handmade house decors, or jewellery, you can sell these here. Craftsvilla is also said to be the largest online ethnic store in India.

    Benefits of Selling in Craftsvilla

    • Your products get exposure to the international market.
    • You can showcase your local culture and tradition by selling handmade products and, thus, promoting them as well.
    • The process of selling the product is easier, and it is perfect for those who want to sell unique products and also want attention from the customers online.

    iCraft

    iCraft - Best Gifting Platforms
    iCraft – Best Gifting Platforms

    Another platform where you sell your handmade products, this platform mostly focuses on ethnic jewellery, accessories, and woollen items. All of these have to be handmade as they strictly want the platform to be a household name for handmade products. It’s also one of the best gifting platforms, offering a curated selection of unique, artisan-made items perfect for any occasion.

    Benefits of Selling in iCraft

    • A huge number of audience to whom you can cater to.
    • Enjoy all the profits from your sale; no commission has to be given.
    E-Commerce as Percentage of Total Retail Sales Worldwide
    E-Commerce as Percentage of Total Retail Sales Worldwide

    AuthIndia

    Authindia - Best Gifting Platforms
    Authindia – Best Gifting Platforms

    If you want to sell pure Artwork and handicrafts, AuthIndia is the perfect place for you. Plus, gifting someone any kind of artwork seems classy and favorable. You can sell your products worldwide through this website, an online gifting platform.

    Benefits of Selling in AuthIndia

    • No charges are required for registration on this website, plus all the profits that you earn are only yours; you don’t need to give out a commission or any extra payments.
    • GST is not mandatory; the pricing of your products is fixed only by you.
    • The website offers you advertisement space, where you can place your product’s ad. This way, you also get to increase the number of your potential customers.

    The India Craft House

    The India Craft House - Best Gifting Platforms
    The India Craft House – Best Gifting Platforms

    “A social enterprise. An authentic platform for pure craft,” says The India Craft House. The digital platform boasts of listing some of the world’s oldest and most intricate craft forms. Starting around ten years from now, The India Craft House lists pure, authentic craft sourced from artisans across India. This way, it curates a unique selection of traditional arts and crafts as beautiful and contemporary gift shop items that can be bought by people worldwide on Valentine’s Day or any other occasion for lovers and friends.

    Benefits of Selling in The India Craft House

    • The website allows the artisans and craftsmen to just contact the website.
    • If you are an artisan or working on behalf of an NGO, a social enterprise or an organization that supports artisans and the creation of handcrafted products, then there are special benefits.

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    Facebook Marketplace

    Facebook Marketplace - Best Gifting Platforms
    Facebook Marketplace – Best Gifting Platforms

    Launched in October 2016, Facebook created the Facebook Marketplace to entice individuals to engage in buying and selling activities within its communities. An impressive aspect of the Marketplace is that Facebook offers support to small business owners by waiving any listing fees. Setting up a business on Facebook Marketplace doesn’t require prior eCommerce experience. Additionally, Facebook has partnered with online selling platforms like Shopify to facilitate the presence of online sellers on the Marketplace. While there are no listing fees, sellers must adhere to specific criteria and guidelines set forth by Facebook.

    Benefits of Selling in Facebook Marketplace

    • It’s free to create listings on Marketplace, so it’s easy to get started selling. The only fees are if you purchase optional promoted listings.
    • Facebook handles payments, so you don’t have to build your own checkout system. You can also ship items directly through Marketplace.
    • You can message buyers directly within Marketplace and coordinate sales seamlessly.

    Pepperfry

    Pepperfry - Best Gifting Platforms
    Pepperfry – Best Gifting Platforms

    Sell your home decor and furniture on Pepperfry to reach home lovers. Use the seller dashboard to track sales, see real-time insights, and improve your strategy. Maintain high product quality with Pepperfry’s strict quality checks and verification process.

    Benefits of Selling in Pepperfry

    Selling on Pepperfry offers several benefits:

    1. Wide Customer Reach: Access a large audience of home decor and furniture buyers.
    2. Easy Seller Dashboard: Track sales, get real-time insights, and improve your business.
    3. Quality Assurance: Gain customer trust with Pepperfry’s strict quality checks.
    4. Marketing Support: Benefit from Pepperfry’s promotions and advertising.
    5. Logistics Assistance: Get help with shipping and delivery to customers.

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    Conclusion

    Valentine’s Day is a perfect occasion for the personalized gift industry in India, as it thrives in February. The gift industry experiences a huge boom in Valentine’s week.

    The above websites are some of the E-commerce sites that help people who want to indulge themselves in the handmade gift industry and make a way for all the producers to find their designated place to engage with their potential customers and provide them with the product they need.

    FAQs

    What sells most on Valentine’s Day?

    The most popular products on Valentine’s Day are jewellery, flowers, clothing, and candy.

    How can I sell Valentine’s products?

    Sell something unique, create personalized gifts, and make sure your website is visible on search results on Valentine’s Day.

    What should you dropship on Valentine’s Day?

    You should dropship Rose Flower Bears, Valentine’s Day Inflatables, Valentine’s Day Greeting Card, and Valentine’s Day Candles.

    How to sell gift items online?

    Utilize e-commerce platforms like Shopify for easy setup and leverage social media for targeted marketing to reach potential buyers for your gift items online.

    Which are the best gifting platforms in India?

    Some of the best gifting platforms in India include Ferns N Petals and Archies Online, offering a wide range of gifts for various occasions with nationwide delivery.

    How to start gift shop business?

    1. Research your target market and source unique, appealing products.
    2. Establish an online or physical storefront and promote your offerings through marketing and networking.
  • Top 5 Startups Funded By Lightspeed Ventures in India

    ‌‌Startups are the future of the business world. However, not all startups can climb the ladder of success. There are many reasons for the failure of startups. Some can fail due to an unclear concept of a startup. Some startups fail as they can’t attract their needed audience.

    Irrespective of the failure, there are a few reasons which can eventually stop the successful startups also at limited growth. One of the biggest reasons is funds. Not having enough funds for the startup can also cause issues in the growth of startups. However, there are few venture capital firms providing funds to newly started startups. They work by providing funds and buying shares from early budding startups.

    After some time, when the startup has already started climbing its success ladder, they take back their funds to invest in other companies but with the addition of profit earned from earlier investment. One of such firms is Lightspeed.

    Lightspeed venture capital firm is a global company providing multi-stage investments to different field startups. Lightspeed focuses more on the investment in the field of enterprise technology, consumer, and healthcare industry. They have their services expanded to multiple countries and have a history of backing up more than 400 different firms.

    Some of the startups funded by Lightspeed in India are:

    Yellow Messenger
    BlueLearn
    Magicpin
    Craftsvilla
    Darwinbox

    Yellow Messenger

    Money Raised Funding Round Lead Investor
    $4 million Series A Yes
    $20 million Series B Yes

    Yellow Messenger Logo
    Yellow Messenger Logo

    Yellow Messenger is an AI-based company established in the year 2015 by the joint efforts of Jaya Kishore Reddy, Raghu Kumar, Rashid Khan, and Anik Das. It is a Bangalore-based startup.

    Yellow Messenger is considered the world’s largest AI-sourced tool used for conversational engagement platforms. It is majorly used to provide the clients with multiple facilities such as marketing, servicing, acquiring and also enable them with the service of supporting customers on message and call.

    Yellow Messenger helps its clients with things that circle enterprise intelligence and customized conversational bots. Yellow Messenger raised the series A funds from Lightspeed of about $4 million and $20 million in series B.

    BlueLearn

    Money Raised Funding Round
    $450k Pre-Seed Round Yes

    Bluelearn Logo
    Bluelearn Logo

    BlueLearn is an educational-based platform founded in the year 2020 by the teamwork of Harish Uthayakumar and Shreyans Sancheti. It is also a Bangalore-based startup.

    BlueLearn was earlier just a community on a Telegram. From there, it was converted into a different platform enabling the students to find everything in one place. BlueLearn is a one-place platform for students to learn new skills, network with peers, and also apply for internships. With the funds, they are planning to hire the best talents and grow their platform to fulfil the demands of their highly increasing customers. BlueLearn managed to raise the amount of $450k in its pre-seed funding round.


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    Magicpin

    Money Raised Funding Round Lead Investor
    $3 million Series A Yes
    $7 million Series B Yes
    ₹1.4 billion Series C Yes
    ₹293 million Series C Yes

    Magicpin Logo
    Magicpin Logo

    Magicpin is a reward-based application connecting hyperlocal merchants with several customers. It was started in the year 2016 by Anshoo Sharma and Brij Bhushan. Magicpin is a Gurgaon-based firm.

    Magicpin is a reward-back platform. It allows its users to purchase products from several merchants available on its platform. Users get the tokens on the use of a Magicpin application for the purchasing of products or paying up the bills through its application. And all the merchants advertising them on its application need to pay the platform fee along with transaction fees to the Magicpin.

    Craftsvilla

    Money Raised Funding Round Lead Investor
    $1.5 million Series A No
    $34 million Series C No

    Craftsvilla Logo
    Craftsvilla Logo

    Craftsvilla is an Indian e-commerce platform launched in the year 2011 by Manoj Gupta. It is a Mumbai-based startup.

    Craftsvilla is an e-commerce platform known for selling multiple products such as ethnic appraisal, footwear, handbags, etc. Craftsvilla is popular for its unique Indian product identity. They are known to also sell ethnic Indian products through their platform.

    Lightspeed has backed up Craftsvilla from the start. There were multiple funds received from Lightspeed to Craftsvilla. Along with Lightspeed, different venture firms have also funded Craftsvilla each year. The most recent funds received by Craftsvilla from Lightspeed is about $1.5 million.

    Darwinbox

    Money Raised Funding Round Lead Investor
    $4 million Series A Yes

    Darwinbox Logo
    Darwinbox Logo

    Darwinbox company provides cloud-based human resources solutions to their clients. It was introduced in the year 2015 by Chaitanya Peddi, Jayant Palette, and Rohit Chennamaneni. It is a Hyderabad-based startup.

    Drawinbox was initiated with the vision of creating a change in the interaction between the workforce and technology. It provides complete solutions from hire to retirement process. They are known to provide multiple services such as HR Voicebot, Advanced Talent Analytics, Candidate Shortlisting, OCR-based expense scans, etc.

    Drawinbox also had its backed up by multiple capital ventures from the start itself. Drawinbox received $4 million as its first fund from Lightspeed and other ventures.


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    Conclusion

    Lightspeed venture capital firm was established in the year 2000. They are known to provide funds to unique concepts and highly potent startups during the early years of startups. With this step, they can invest in a good source and allow the startup to bloom well. Some of the most well-known and famous startups funded by Lightspeed have been given above.

    FAQ

    Which are some of the successful companies backed up by Lightspeed in the past?

    Lightspeed has supported many startups over time. Some of the most famous and well-known companies are Snapchat, Affirm, Byjus, OYO Rooms, etc.

    Who are the founders of Lightspeed?

    Lightspeed was founded in the year 2000 by Chris Schaepe, Barry Eggers, Ravi Mhatre, Peter Nieh.

    What is meant by venture capital firms?

    Venture Capital firms are those investors who provide funds to startups and newly opened small businesses as a part of the investment. They provide investments to the companies believed to have long-term growth potential and then receive their profits from the success of the business.

  • Craftsvilla – Ethnic Junction with Artistic Products of Top-Notch Quality!

    The Indian handicrafts sector provides livelihoods to millions of people around the country, especially women. However, linking small-scale rural producers to urban and global markets has been a challenge. Efficiently connecting buyers and sellers in the handicrafts and handmade clothing market could have an exponential impact by improving the incomes of the poor and help preserve crafts that are rapidly disappearing. CraftsVilla.com is aiming to do exactly that, using the power of the Internet.

    In a world full of trends, being a classic is what Craftsvilla is all about. Selling ethnic apparel and accessories on its online portal since 2011, Craftsvilla was launched by Manoj Gupta and Monica Gupta.

    Craftsvilla – Company Highlights

    Startup Name Craftsvilla
    Headquarter Mumbai, India
    Sector E-Commerce
    Founders Manoj Gupta, Monica Gupta
    Founded 2011
    Parent Organization Craftsvilla Handicrafts Pvt Limited
    Website craftsvilla.com
    Contact customercare@craftsvilla.com

    Craftsvilla – About and How it Works
    Craftsvilla – Products and Services
    Craftsvilla – Founders and Team
    How was Craftsvilla Started?
    Craftsvilla – Business Model and Reveue Model
    Craftsvilla – Funding and Investors
    Craftsvilla – Startup Challenges
    Craftsvilla – Name, Tagline and Logo
    Craftsvilla – Competitors
    Craftsvilla – Growth
    Craftsvilla – Revenue
    Craftsvilla – Acquisitions
    Craftsvilla – Future Plans
    Craftsvilla – Partners
    Craftsvilla – FAQs

    Craftsvilla – About and How it Works

    Craftsvilla is essentially an e-commerce portal based out of India that mainly sells ethnic items for women like ethnic apparel, ethnic footwear, ethnic fashion accessories, ethnic handcrafted home accessories, and ethnic fashion and lifestyle products along with other parallel industry products like beauty products.

    Founded in 2011 by Monica & Manoj Gupta, Craftsvilla is an online marketplace for unique handmade, handcrafted, organic, and gift items. The startup claims to have over 25,000 sellers on its platform, selling close to 3.5 Million products.

    The platform aggregates artisans, designers, and retailers from all around the country on a single platform and directly connects local artisans and designers to global customers over the world. Also, this startup over all these years has launched several in-house brands namely Anuswara, Avanya, and Jharokha, all in the affordable and classy ethnic and handloom segment.


    Craftsvilla – Products and Services

    Craftsvilla ship globally and it’s free for goods worth more than $250. The startup claims to have over 25,000 artisans and designers selling over 4 million products. The products are categorized into different segments like Jewellery, Handbags, Home Décor, Clothing, Food & Health, and Footwear etc., each further divided into sub segments.

    About 80% of the buyers are women. The push has been to revive handicrafts and make it conveniently accessible. They try to keep things colorful and lively and that attracts the 18-35 age group buyers. More than 50% of the orders come from Tier 2 cities. And as it is with e-commerce portals in India, 50% of sales are Cash On Delivery (COD).


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    Here are some examples of what you can expect on Craftsvilla:

    1. The collection of Gowns is an ode to fusion friendly fashion and perfect for all sorts of occasions.
    2. Their drape collection is quite enviable as it includes a plethora of styles including, Printed, Traditional, Designer Sarees and fabrics like Cotton, Satin, Art Silk and Georgette Saree.
    3. They have new and novel collection of Kurtis full of embellished styles, embroidered kinds and hues of every kind.
    4. There are times when you need an ethnic ensemble that is not only trendy but also timeless in terms of style, splendour and a perfect fit for that special occasion. That’s where their latest range of Lehengas comes in! From Net Lehenga Cholis to hip and happening co-ordinate Designer Lehenga Sets, Craftsvilla have it all!
    5. Complete with traditional kinds like Silver, Golden Plated and Oxidised, their collections of Earrings and neckpieces have something for everyone, right from statement making to subtlety sensational ones.

    Craftsvilla – Founders and Team

    The founders of Craftsvilla are Manoj Gupta and Monica Gupta.

    Monica Gupta and Manoj Gupta are founders of Craftsvilla
    Monica Gupta and Manoj Gupta
    • Manoj Gupta, Founder and CEO – He is an IIM graduate and a venture capitalist, founded Dreams Early Stage Fund and was Board Observer at Snapdeal before launching Craftsvilla. Prior to Craftsvilla.com, Manoj was Principal at Nexus Venture Partners where he invested in ecommerce companies in India. Manoj has also started a Tech company in San Diego, US from 2001-2006.
    • Monica Gupta, Founder and COO – She is graduated from San Diego State University.

    How was Craftsvilla Started?

    The idea for Craftsvilla struck the couple during their visit to Kutch, the hub of ethnic apparel and accessories. They saw supply in abundance with no channelized demand segregation and a portal that could connect the suppliers and the buyers not just in India, but globally. This is exactly how Craftsvilla was born.

    Following this, the company was launched by Manoj Gupta and Monica Gupta in 2011 with funding from Nexus Venture Partners and Lightspeed Venture Partners. Initially, this ethnic-focused startup was incepted with 80 employees and 5 offices across the country.

    But it so happened that by 2012, this venture completely exhausted the entire amount of INR 10 crore series-A funding. And due to this, the company had to downsize to an only 10-member team and carried their business operations in a small one-room office.

    With the downsizing coming too early for Craftsvilla, if it was anybody other than Manoj Gupta, they’d have easily given up. But not the Craftsvilla founder. He kept faith in himself, in his idea, and his passionate team of 8. And in just a short span of 5 years, this ethnic fashion portal, Craftsvilla went from an allegedly failed startup to a big-named company with a huge valuation of $250 million with more than 4 million products in its inventory.

    Craftsvilla – Business Model and Reveue Model

    The business model of Craftsvilla majorly focuses on removing middlemen from the supply chain mechanism and increasing the livelihood of local artisans and cultured designers to help them create/promote their brand, with preserving the Indian culture, traditions, and values in a broader picture. In current times, the company charges a 20% commission on every transaction which excludes service tax.

    Craftsvilla – Funding and Investors

    Their latest funding was raised on Mar 20, 2020 from a Venture – Series Unknown round.

    Here is a list of all the funding rounds of Craftsvilla:

    Date Stage Amount Investor
    October 2011 Venture Round
    June 2012 Series A $1.5 million Lightspeed Venture Partners, Nexus Venture Partners
    April 2015 Series B $19 million Sequoia Capital India
    November 2015 Series C $34 million Lightspeed Venture Partners, Sequoia Capital India
    February 2019 Venture Round ₹40M Supera
    March 2019 Venture Round ₹30M Supera
    April 2019 Venture Round ₹170M Supera
    May 2019 Venture Round $34M Supera
    March 2020 Venture Round ₹294M Supera


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    Craftsvilla – Startup Challenges

    Normally, entrepreneurs face challenges after the inceptions of their startups. This was not the case with Manoj Gupta. He faced the most crucial challenges right before launching Craftsvilla. It so happened that when Manoj presented his idea of launching an online portal that would sell ethnic stuff to his friends and family, he, unfortunately, received a lot of unenthusiastic feedback relating to it.

    Most of his acquaintances pointed out that there is no real market for ethnic fashion wear and there clearly hasn’t been a successful replica of it in the industry across the globe. But Manoj was firm on his idea and despite negative response, Manoj believed in his entrepreneurial idea and the potential that he saw in the untapped market filled with opportunities. Later in the same year, he went ahead and launched Craftsvilla with his wife.

    Craftsvilla has a tagline. “The Marketplace to discover India”. This tagline goes perfectly with the site, because it has huge range of Indian products & almost all the products are made keeping in mind the Indian craft & culture.

    Craftsvilla Logo

    Craftsvilla – Competitors

    There are a lot of e-commerce portals in the country that deal with ethnic fashion and lifestyle products combined with other western and beauty products. Hence Craftsvilla competes with big and small online marketplaces like Myntra, LimeRoad, Voonik, Amazon, Flipkart, and Fabindia among many others.


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    Craftsvilla – Growth

    • Craftsvilla has more than 62 outlets in total across India in cities such as Pune, Mumbai, Hyderabad, Kolkata, Kochi, Kolhapur, Coimbatore, Delhi, Chandigarh, and Varanasi.
    • This ethnic fashion and lifestyle online marketplace is pegged at around $300–500 million in size.
    • It claims to have over 25,000 artisans and designers on board.
    • Craftsvilla currently is selling over 4 million products.

    Craftsvilla – Revenue

    In FY18, Craftsvilla’s revenues spiked by 3.6% from Rs 30.35 crore in FY17 to Rs 31.45 crore.  The expenses from Rs 116.33 crore to Rs 59.13 crore. Losses followed the pattern and decreased from Rs 85.98 crore to Rs 27.68 crore.

    Craftsvilla – Acquisitions

    Craftsvilla acquired 3 organisations – F2SO4, Place Of Origin and Sendd.

    Acquired Date Amount
    Sendd January 2016 $4.5 Million
    Place of Origin February 2016
    F2SO4 April 2016

    Place of Origin is an online retailer of ethnic food curated from sellers around the country. The online platform currently offers a range of products, from sweets and confectionary to local snacks and health food sourced directly from sellers across several cities.

    Chandigarh-based F2SO4 was founded in 2015 by Delhi-based IIT alumni, Amrit Singh and Sachin Goel along with Partik Bhuchar. The startup was an app-based venture that offered branded and high-end designer clothes on rent. The startup was earlier bootstrapped and was founded as an apparel-as-a-service platform.


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    Craftsvilla – Future Plans

    For the future goals, Craftsvilla is aiming straight on pushing its offline foray. For the same, the venture is also planning to invest INR 100 crore to open more than 1,000 outlets in the coming years.

    Craftsvilla – Partners

    Craftsvilla has tied up with the Ministry of Textiles, Government of India, for e-marketing of handloom products from small weavers. As per this agreement, Craftsvilla has tied up with Weavesmart, an online marketplace that offers handloom weaves from across India.

    Craftsvilla – FAQs

    Who is Monica Gupta?

    The founders of Craftsvilla are Manoj Gupta and Monica Gupta.

    What is Craftsvilla?

    Craftsvilla is essentially an e-commerce portal based out of India that mainly sells ethnic items for women like ethnic apparel, ethnic footwear, ethnic fashion accessories, ethnic handcrafted home accessories, and ethnic fashion and lifestyle products along with other parallel industry products like beauty products.

    What is the Tagline of Craftsvilla?

    “MarketPlace to Discover India”

    What is the Business Model of Craftsvilla?

    The business model of Craftsvilla majorly focuses on removing middlemen from the supply chain mechanism and increasing the livelihood of local artisans and cultured designers to help them create/promote their brand, with preserving the Indian culture, traditions, and values in a broader picture.


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