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Tag: Covid-19

  • The Growth Of Startup Ecosystem In India

    India is one of the fastest emerging startup ecosystem. The Indian technological landscape has seen a tremendous growth towards creation of innovative startups which has lead it to become the 3rdfastest growing hub for technology startups in the country. The current article analyses the India’s position as a global startup hub that is becoming attractive for investors startup, and corporates.

    From having just a handful of tech companies to couple dozens and now thousands of innovative new ventures, India’s startup ecosystem has grown immensely from the past decade. India now has 55,000 startups with more than 3200 startups raising $63 Billion in funding in the last five and half years alone.

    The internet has helped paved the way for thousands of startups to rise over the past decade, address unique problems, transform entire industries and create new segments. With deep data insights to influence strategic decision making in governance, investments, growth, and other core aspects driving the Indian startup ecosystem.

    Indian Startup Funding
    Indian’s Unicorn And Soonicorns
    Infrastructure And Resources That Help The Startups Growth in India
    Government And Regulatory Landscape
    The Main Hubs of Indian Startups
    The Indian Investor Landscape
    Fintech Boom
    The Growth of Innovation in India

    Indian Startup Funding

    Over the years the growth of startups has brought in more international investors and boosted their confidence towards India. Fundraising reported by SEBI registered ventured capital funds grew from Rs.326 Crore in 2014 to over Rs. 2,703 Crore in 2019 showing the increase which is up to 8 times more now. The share of actual capital raised to commitments in 2014 was 35% compared to 61% in 2019, indicating the growing investor interest towards investments opportunities in India.

    The most beneficiary sectors are EdTech, fintech, online gaming and OTT, ecommerce and enterprise tech. But because of the covid 19 scenario in 2020, the total capital inflow in Indian startups expected to dip in 202 by as much as 36.2% compared to 2019 to reach $8.1 billion. The total capital inflow in Indian startups for the year 2020 is expected to be the lowest since 2017.

    Indian’s Unicorn And Soonicorns

    India only a single unicorn in 2012, but in 2016 the number increased 10. It is now the home to 34 well known Unicorns with a combined valuation of $115.5 billion, 52 Soonicorns with the potential to become unicorns by 2022. With an overall funding skyrocketing to $63 Billion from 2014 to 2020. In the past decade, India has shown a great appetite for technology, data and the internet.

    Some of the popular unicorn companies in India
    Some of the popular unicorn companies in India

    Excluding that India has 53 startups in India that have the potential to achieve $1 billion pus valuation by the end of 2022. Out of these numbers the fintech sector has 19 unicorn which is different from the unicorns where enterprise tech startups which have 7 unicorns

    Infrastructure And Resources That Help The Startups Growth in India

    India now has an estimated 100 plus startup incubators across the country, mostly housed in academic institutions; this number is likely to cross 300 by 2020. This means that there will be a startup incubator in every state, city and town in the country are enabling entrepreneurs to access resources and solve problems in their local areas. Next, we have Co- working spaces that are growing at an exponential rate and this helps entrepreneurs to have office spaces in their neighborhood.

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    Government And Regulatory Landscape

    Many states are coming up with policies in 2020, as the government at the central and state level have recognized the potential of startup as a driver for job creation and are hence enabling a better regulatory environment for starting up. The startup culture in India and other policies are looking at addressing the problems of B2C entrepreneur level.

    NITI Aayog is in the process of making the necessary infrastructure and resources available through the Atal Innovation Mission (AIM). AIM is adopting a more B2B approach by supporting in the scale up of the existing incubators such as NSRCEL, C-CAMP etc.

    The Main Hubs of Indian Startups

    In 2020, Bengaluru the silicon valley of India is still the startup capital of the country with a total funding amount of $28 Billion across 1,876 deals 2014 to 2020. It’s the startup hub in India for startups. In addition to that the other top hubs are Delhi and Mumbai, while the emerging hubs are Pune and Hyderabad as they have recorded an annual growth rate of 45% and 37% respectively.

    Top startup hubs in India as of 2020
    Top startup hubs in India as of 2020

    In the tier segment Jaipur and Goa have outperformed cities like Hyderabad and have earned their spot in top 10 startup hubs as of 2020 based on the number of funding deals.

    The Indian Investor Landscape

    From just a handful of investors and a few startups to over 49 thousand startups and over 2,000 Indian and International investors, the startup ecosystem have come a long way in past five years. The International investors now routinely come to India to invest in the burgeoning tech ecosystem. The frequency of participation by the existing investor is on the rise.

    The total count of unique investors
    The total count of unique investors every year

    Many corporations have played a major role in the funding trends, according to Datalabs by Inc42 analysis, 2019 was not one of the good year for venture capitalist. In 2020 however, there are approximately 4,640 active investors in India. Among these 59% (2,751) are angel investors and about 18.3% (849) are venture capital firms. Overall there is a downward trend in terms of unique investor’s participation similar to what has been observed in 2019.

    Fintech Boom

    The fintech sector continues to grow at rapid speed. Paytm can easily be called a pioneer in fintech as at gave the power of choice and how to spend to people who never had wallets or bank accounts. Following the success of Paytm, many other wallet companies have shown promise. We believe this sector will continue to attract investors’ interest in 2019 as the business ideas in fintech.

    The Growth of Innovation in India

    The interim budget conveyed the message that India youth should constantly innovate to drive the country growth. Towards this end, the government has pushed for the use of digital technologies through initiatives such as the National Program on Artificial Intelligence (AI) and the establishment of nine centers of technological excellence.

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    Conclusion

    While the first decade of 21st century was all about bringing India’s cities and metros online, the past ten years have been about using the internet to create businesses and startups and take the digital torch to rural India. India is today the home to world’s largest working population and startups are expected to take full advantage of this in the next five years.

    The country has more than 500 million internet users. Which is why we can expect an active implementation of block chain, AI, IoT and data analytics across multiple technology sectors. For example the IoT in India has reached $15 billion by 2020. It will account for approximately 5% of the total global market. On the other hand, AI is predicted to become as big as $ 15.6 trillion by 2030.

    Nevertheless, 2025, the number of startups in India is expected to cross 100K, creating more than 3.25 Million jobs in the process. At the same time, the total funding in Indian startups is likely to increase to over $150 Billion and with the total value creation exceeding $500 Bn. Once the medium and long-term pandemic impact subsides, there’s no stopping Indian startups.

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    FAQs

    What does startup ecosystem mean?

    A startup ecosystem is formed by people, startups in their various stages and various types of organizations in a location (physical or virtual), interacting as a system to create and scale new startup companies.

    What is entrepreneurial ecosystem?

    Entrepreneurial ecosystems or entrepreneurship ecosystems are peculiar systems of interdependent actors and relations directly or indirectly supporting the creation and growth of new ventures.

    What makes a good ecosystem?

    A healthy ecosystem consists of native plant and animal populations interacting in balance with each other and nonliving things, for example, water and rocks.

  • JioSaavn- The Revenue Model And Business Model

    Jio is one of the topmost companies in India and it has a lot of potential customers. It is headquartered in Mumbai, India. In March 2018, JioMusic and Saavn merged in a deal worth $1 billion. After this, Saavn and JioMusic rebranded as JioSaavn.

    The merger was a huge advantage for both Jio and Saavn. The main reason for the merger was to attract an extensive user base. Also, with this, Saavn could strengthen the leadership in India and also get the connectivity and digital ecosystem of Jio. JioSaavn’s business model has been one of the most successful business models since the merger.

    JioSaavn – Customer Value Proposition
    JioSaavn – Key Partners
    JioSaavn – Revenue Model
    JioSaavn – Effect of Covis19
    What New Features Are The Main Reasons For A Wider User Base?
    An Endnote
    Frequently Asked Questions

    JioSaavn – Customer Value Proposition

    Advantage Of JioSaavn
    Advantage Of JioSaavn

    JioSaavn is a platform that has songs from 14 different languages. Also, people who come up with new podcasts and independent music can post their song on JioSaavn. This has helped them establish their talent and has hence been used a lot by them. Users can make a proper playlist and they can also choose from the curated charts and playlists that JioSaavn makes according to the needs of the user. Also, the search filter is a very interesting feature. Using this, one can filter the search with artist, songs, album, radio and so on. This has a lot of songs from various genres and languages.

    The next facility that is available to the users of Jio is JioTunes. Using the JioSaavn app, users can very easily set caller tunes. There are a lot of choices available for this. If the song is not available, the user can request for the song to be added to the list of caller tunes.

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    JioSaavn – Key Partners

    JioSaavn has partnered with many different various companies in different domains to achieve better revenue and reach. Here are a few of JioSaavn’s key partners.

    • Amazon: JioSaavn was the first music service in India that came out on Alexa and other voice assistants that were linked to Amazon.
    • Shazam: As a part of this partnership, Saavn’s music library was incorporated in Shazam. Shazam had a lot of customer engagement tools that gave a better music listening experience to the customers. This helped Saavn get a wider range of audience. With additional tools and better experience, customer rating also got better. This partnership helped them get better.
    • Android and iOS apps: JioSaavn has made apps to run in almost all the platforms. It first came out on Android and then on iOS. Now, it can also be found on the Chrome Web store.

    Other partners of JioSaavn are Sony Music, T-series, Eros, Warner Music and so on. Every key partner has added value to the revenue of JioSaavn and has helped them grow bigger. The partners also include Nokia, Samsung, Lays, general motors and so on.

    The Competitors of JioSaavn
    The Competitors of JioSaavn

    JioSaavn – Revenue Model

    Revenue From Subscription

    JioSaavn is not a fully free app. It allows users to subscribe and hence get ad-free music experience. This is called JioSaavn pro. If the user is new to the application, then they get 3 months free access to JioSaavn pro and then you get back to the normal platform. If the user wishes to extend the pro service, he or she has to pay and renew the subscription. JioSaavn gets some of the revenue from this subscription fees. Though this is entirely not their revenue source, this contributes a good per cent of the revenue.

    Revenue From Advertisement

    Apart from the revenue from the subscription, JioSaavn gets revenue by displaying ads relevant to the user. Advertisements from this digital platform generate higher revenues. A lot of different brands display ads on JioSaavn. This is only for the users who haven’t taken the subscription for JioSaavn Pro.

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    Best Revenue Model for Startups | Business Model in 2020
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    JioSaavn – Effect of Covid19

    Listeners usually listen to music in the morning. The only free time they get is during work travel. But with the spread of coronavirus, the first half listenership has gone flat. The reason for the reduction in the work from culture. Meanwhile, the listenership hasn’t gone down in the least.

    The second half of the day has seen a huge increase in usage. This is mostly due to people doing their chores enjoying music. There is also a huge change in the type of music people listen to. Before the pandemic, people start their day with music. Thus they listen to energetic songs to get themselves ready for work.

    Now, people have opted to listen to nostalgic and sweet melodies trying to relax their way to sleep. With lazy home working, people also changed the device to TV or speaker against smart phones.

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    What New Features Are The Main Reasons For A Wider User Base?

    The monthly growth rate preceding the pandemic was as high as 10 per cent. While post-pandemic, the growth rate got closer to 6 per cent. This did not mean a decrease in the usage of the app. The growth rate decreased due to the rapid increase in unpaid users.

    The increase is due to the updated features that the app provides for its pro users. It provides combined music with added lifestyle rewards. Many other offers have also been launched in partnership with companies like SkullCandy, SarvaYoga, etc.

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    An Endnote

    With data on the type of music that users listen to, artists are encouraged to create original music. By understanding the users, new artists are discovered and their work is promoted. The same is done for music in a variety of languages to promote region-specific content. This increases the listenership of local artist originals while also increasing user base.

    The marketing of the app has also seen various changes between the pre and post COVID pandemic. The pre-COVID marketing was a stream first approach which leveraged the huge database. While there might not be a complete changeover, there is a significant change since the pandemic began. Marketing has become more offer oriented and based on partnership promotions.

    Frequently Asked Questions

    How does JioSaavn make money?

    jioSaavn makes money through advertisement and subscription model. If you are new to the app you will get three month free trial. Later you would have to pay being able to download songs and advertisement free experience.

    Is JioSaavn only available to Jio users?

    No, JioSaavn is available for all and it is free for all. You can listen to all your music, create playlists, set JioTunes, manage your music library, get music recommendations and much more. A Jio user can launch app on cellular data experience pro features free for 3 a months.

    Does JioSaavn pay Artists?

    Yes. JioSaavn, one of the most popular streaming service in India, pays just $0.00126 per stream. So, if the local instalments of Spotify, Apple Music and YouTube Music have to match the price of JioSaavn’s offer — well, you can expect that the regional per-stream payout will be comparable.

  • Reasons Why These Startup Sectors Bloomed During Lockdown

    In the unprecedented time, where everyone is talking about the economic slowdown and financial difficulties, there have been a few startups sectors that have managed grow exponentially well.

    The Covid 19 pandemic has shaken the world and has brought many business to a halt, although startups have lost their momentum they are already on the path to recover while the newly created trends are expected to see a long term success.

    Nasscom said that 40% off Indian tech startups were forced to halt operation, however the investments and startups have shown resilience and recovered as India saw a rapid shift to digital services and payments. Data from industry tracker Tracxn showed that, investors have put in about $9.3 billion into startups in 2020 despite the Covid 19 pandemic upending many sectors of the economy.

    Ed –Tech
    Fintech
    Health and wellness
    HR tech: Cloud and SaaS
    OTT platforms
    Online Gaming
    FAQ

    How These Startup Sectors Bloomed During Lockdown

    One of the simple explanation for the growth of some section of the startups is the emergence of the “Covid economy” which demands or medical supplies and coronavirus related goods which naturally grew during the pandemic, creating lots of opportunities for new companies to step in and take their share of a rapidly developing market. These companies realize that post Covid 19, this new normal will be accepted as the norm for the remaining in the competitive business.

    For some of these sectors, the new normal would bring in newfound opportunities. A whole new market that was untouched before is now up for grabs. As we are talking of all this, some startups are already working upon the aforesaid scenario. Let’s take a closer look at the startup sectors that are most likely to flourish after the end of COVID-19.

    Lets look at the Sectors that Bloomed During Lockdown

    Ed –Tech

    One sector that continues to grow rapidly is online education. With Covid 19 locking down Indian citizen since the end of March, online education and e-learning platform have become the need of the hour and so has seen an astounding adoption and exponential growth.

    The online education sector is observing a sudden surge and people from all walks of life,  all the Covid 19 affected nations are looking up to alternatives of conventional teaching and learning.

    That’s not surprising, considering that a whopping 1.5 billion students were grounded almost overnight as cities locked down and schools closed. A report by BARC India and Nielsen reveals that there has been a 30% increase in the time spent on education apps on smartphones since the lockdown.

    People are afraid to send their children to places where social distancing is not practiced and hence the ed tech sector is tapping on every possible entity they can.

    Well known EdTech startups of India
    Well known EdTech startups of India

    Ed tech are coming up with solutions that find their usage in various places from universities and schools, to remote employee onboarding, and upskilling to learn new skills and hobbies. Byju’s India earliest Ed tech startup saw 7.5 million new users on its platform since it started offering free access to content. The time spent on its app increased from 70 minutes pre-lockdown to 91 minutes during the lockdown.

    The story is the same for other edtech players in the arena. Unacademy recorded 1.4 billion watch minutes while Toppr saw 100 percent growth in free user engagement in March. While Edtech startups Great Learning said its annual revenue rose 150 percent to Rs 325 crore. The Vedantu platform has also grown exponentially to 6.5 lakh additional learners across K-12 and competitive exams such as JEE and NEET.

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    Fintech

    During the pandemic the demand for contactless solutions has accelerated the employment of fintech services. This growth of the fintech sector helped the users to check for much more personalized, multi optional financial experience and new trends in areas like banking payments, insurtech, etc. Out of 900 plus deals and $11.5 billion total funding raised in 2020, fintech topped the chart with $2.1 billion in funding and 131 in deal counts.

    In such times fintech startups play a pivotal role as they are a perfect option to the stringent and conventional banking systems which sometimes fall short on policies. For small scale enterprise or unemployed individuals who require funds on short notices, these financial entities are the only ray of hope. The pandemic has acted as a booster for the country’s fintech sector giving it the much needed energy and growth trajectory to expand its footprint across the nation.

    According to Inc42 Plus, funding in fintech is expected to grow to $2.7 Bn in 2021. This is why of the 11 Indian startups Unacademy, Pine Labs, FirstCry, Zenoti, Nykaa, Postman, Zerodha, Razorpay, Cars24, Dailyhunt and Glance that became unicorns in 2020, three belonged to the fintech segment. The growth volume stood at 70% from 1.30 billion transactions in December 2019 to 2.2 billion in 2020, while the value of UPI transactions increased 105% from Rs 2.02 lakh crore in December 2019 to Rs 4.16 lakh crore in December 2020.

    Among the leading deals in the fintech sector last year, Flipkart founder Sachin Bansal-owned Navi Technologies led the chart with $398 Mn infusion by Bansal, Gaja Capital, and World Bank’s investment arm IFC, followed by Pine Labs at $300 Mn and PaySense’s acquisition by PayU at $185 Million.

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    Health and wellness

    The pandemic has pushed health and wellness services online and has resulted in a boom of online health and wellness services such as telehealth tech, remote diagnostics, and monitoring, remote mental healthcare, online fitness, healthy diets, motivational contents, and more. According to a report by Practo, online doctor consultations have increased 500% since March 2020, as five crore Indians are now accessing healthcare online amidst the Covid 19 pandemic.

    Companies like Practo and DocPrime, mFine, CallHealth and Lybrate are some of the leading telemedicine startups, while other small startups are looking to make it in the industry that is currently on the rise. The telemedicine market in India is expected to reach $5.4 Billion by 2025 with a CAGR of 31%. Innovative technologies are allowing health organizations to enhance the access and reduce the burden on hospitals through real time consultation with doctors through smartphones tablets, laptops or PCs.

    Telemedicine will reduce the time of consultations and improve the quality of healthcare services in rural areas, removing many of infrastructural challenges. Telemedicine can also help in reducing the burden on the tertiary hospitals by providing diagnosis and treatment to patients in their own geographical location and reducing chances of patient’s exposure due to hospital visits. While India is already one of the top 10 countries in the telemedicine marketing the world, adoption of a regulatory framework will help the segment grow rapidly.

    Well known telemedicine startups of India
    Well known telemedicine startups of India

    HR tech: Cloud and SaaS

    The rise of HR SaaS and remote working platforms in times of Covid 19 is not surprising. SaaS and remote working tools fall right in the path of success in such times. Businesses are also now understanding the value and operational simplicity that cloud adoption can bring to their IT environments, and various reports forecast a further increase in the use of SaaS solutions in 2021 and beyond. These applications would serve the founding stones for the majority of business operations in the future and a haven for existing ones.

    The covid 19 pandemic has been unable to dampen the interest of investors in Indian startups which offer software as a services (SaaS). According to a report by Brain and company the SaaS firms could capture 7%-9% of the market by 2022, and SaaS companies founded by Indians can reach upto $20 billion in revenue.

    The global SaaS market is estimated to grow to $230 billion in 2022 from $145 billion in 2019. Startups such as Zoho, Druva, Icertis, and Freshworks which breached the $100-million annual recurring revenue (ARR) mark, adding that there is a healthy pipeline of companies.

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    OTT platforms

    OTT platform have proven to be time and cost effective, provide a more personalized version of the same experience and one can experience these at the comfort of their homes. OTT platforms in India are growing exponentially in the terms of subscribership because of various reasons. Digital India plays a major role in promoting the use of OTT platforms to stream diverse content from all over the world. One of the reason the availability of cheaper smartphones and internet has enabled a large chunk of the population to gain access to online platforms.

    Platforms like Voot, Sony Liv and Zee 5 are OTT platforms developed by existing broadcast channels to remain relevant and to cater to the shift in audience from TV viewership to OTT platforms. However, most of their content on these platforms are the same as the ones broadcasted on TV. With the entry of global players like Netflix and Amazon Prime Video, users are offered a plethora of original content. Hotstar is currently the most popular OTT platform in India according to data from a mobile advertising and Internet service provider.

    Online Gaming

    In India, Covid 19 has taken this sector to the next level as there have been new gaming startups and platform have been reporting increased revenues mainly because of the pandemic. Furthermore, there is an emergence of new industry trends such as e- gaming, fantasy gaming and cloud-based gaming. Additionally, gaming is not only about playing anymore, but it is also about watching. the Indian online gaming Industry is growing at an exponential rate upon year and is expected to be worth $1.1 billion by 2021.

    Winzo games reported three times more user engagement and 30% higher traffic in online mobile gaming. Similarly Paytm First games also reported 200% increase, with 75,000 new users only during the pandemic. Three in every five serious gamers are now playing for around four hours more than before the lockdown. The online gaming industry is still quite an unexplored area in India but the companies that have taken the leap are flourishing and are now expected to grow by 41% in 2021.

    FAQ

    Conclusion

  • Tools And Techniques Employed By E-Commerce Sector Post COVID-19

    The COVID-19 crisis has gone through several stages. Not many people took it seriously at first, thinking it was just another virus that would go away within a month or two. Then there was the lockdown period, which, people thought, would be enough to eviscerate the virus. But with time, the crisis has only evolved, affecting pretty much every sector of the business industry. Among those sectors that have taken the brunt of the pandemic is the offline retail sector.

    Fearing for their safety, people have become increasingly reliant on e-commerce platform for shopping. Even those people who were averse to shopping online are now beginning to realize the potential of e-commerce. Not only is this mode of shopping much safer, it also offers convenience and comfort that people crave.

    Seeing the growing popularity of the e-commerce sector, many offline retail sectors too have started venturing into this new domain to boost their sales and retain their customers. Consequently, the sector is now witnessing an influx of both customers and sellers. Amid all this, an important question that comes to mind is “How is the e-commerce sector dealing with the changes brought about by COVID-19?” Let us try to answer this question in detail and discuss emerging trends in the e-commerce industry.

    New technologies on the horizon

    The shift from offline retail to e-commerce had begun long ago, but the COVID-19 crisis has acted as a catalyst and has accelerated the rate at which people are switching their shopping mode. This also means that technologies that would’ve come at a later date would disrupt the sector sooner. Take fashion segment, for instance. When people went shopping in offline stores, they had the privilege to try on clothes and fashion accessories before they bought it, to know that what they’re buying is the right thing.

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    Online retail, on the other hand, has certain limitations regarding this. To offer a more immersive experience, we might see online retail stores bring in technologies like Augmented Reality (AR) and Artificial Intelligence (AI). AR technology would allow the buyer to virtually try on clothes and other accessories and could play a major role in improving customer satisfaction. But whether or not these technologies would be scalable and affordable is anyone’s guess at this time. Though chances are that we would see this technologies disrupt the sector sooner or later.

    Understanding the customer behavior

    One thing that e-commerce websites need to practice is adaptability. Consumer behavior has changed quite drastically during the pandemic. People are now gravitating more towards essential goods instead of luxury items. Also, since people have suddenly become health conscious, the demand for health and wellness products has skyrocketed. Items like immunity boosters, health supplements, probiotics, hand sanitizers, and vegetable washes etc. has seen a spike and experts have estimated that the demand would continue to remain high for the coming 4 to 5 years at least.

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    This means that companies in the FMCG sector need to leverage this opportunity and start creating products that are needed instead of creating products that are no more in demand. Adaptability would be the determinant of success in the future and those brands that identify the opportunities on the horizon and act accordingly would fare much better than those who wait till they’re only left with a limited number of options.

    Re-structuring of the supply chain

    One of the major problems that the retailers faced during the lockdown was the broken supply chains. Many companies are dependent on manufacturers in other countries such as China and Italy. Due to the lockdown, however, the supply chains were broken and there was a sudden shortage of materials. The inventories ran empty and the production came to a screeching halt.

    Now, as the customer behavior is beginning to change, we’re also witnessing a change in product purchasing categories. Since the categories that used to witness scant demand (e.g. hygiene and wellness) are now seeing high numbers, the supply chains are also being restructured dramatically. Even though some businesses have experienced grave difficulty due to the lack of supply of essential items needed for production, the business owners are working day and night to revise their sourcing strategies and restructure their supplier network.

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    We might also see quick adoption of the blockchain technology post-pandemic, as it greatly aids in supply chain management and makes the whole supply chain transparent and easy to track and monitor. This way, the businesses can easily notice if there are any blockages in their supply chain and act accordingly in time to prevent the complete chain from collapsing.

    Within a short period, the COVID-19 pandemic has completely changed the e-commerce landscape and the best way to deal with this sudden change is to adapt it instead of fighting it. Even when the pandemic resolves, the normal that would ensue would be a new normal, unlike anything we’ve ever seen before. The sooner we all accept this reality, the better it will be for us.

    This article is authored by Ms. Nidhi Yadav, Founder & Creative Director, AKS Clothings.

  • Why COVID-19 is Game Changer for Online Businesses

    The world is currently facing the largest health crisis since the Spanish Flu epidemic of 1918 and unfortunately, there seems to be no clear end in sight. Countless lives have been disrupted and businesses are likewise suffering as a direct result. While even some of the largest companies have already declared bankruptcy, we need to remember that every cloud has a silver lining. In this case, this lining involves the growing presence of online businesses as a direct result of current circumstances. What are some of the reasons why the virtual community is expected to benefit from the current COVID-19 outbreak and how can traditional enterprises learn to adapt?

    Doing Away with “Business as Usual”

    Of course, it only stands to reason that specific online industries will fare better than others. Some notable categories include:

    • Social media platforms
    • Massive online retailers including Amazon and eBay
    • The mobile application development sector

    The main takeaway point here is that these industries have already developed a strong foothold within the digital community. Furthermore, websites related to gaming and entertainment should perform exceedingly well as countless individuals require distractions from the current social situation.

    We are also seeing a new swathe of small start-up businesses come into the equation, and for good reason. It makes little sense to take a venture into the physical business community when we take into account the rather uncertain future that it is now facing. Starting an online business requires comparatively less capital, nearly any product can be marketed and it is now possible to reach a global audience. As an increasing number of consumers turn to the digital community to purchase everyday goods and services, it stands to reason that online businesses will continue to perform well.

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    How Will Brick-and-Mortar Establishments Cope?

    However, what do the trends above signify for average businesses which still rely heavily upon traditional sales and marketing techniques? If anything, they clearly signal that new approaches need to be adopted sooner as opposed to later. The good news is that many businesses can easily create a digital footprint within the online community thanks to the presence of user-friendly e-commerce solutions.

    Furthermore, this online presence can be used to address their loyal customers and to keep them up to date during times of hardship such as these. An effective marketing strategy may even be able to create a new client base. These clients can then be tapped into once restrictive measures begin to ease in the future (and they inevitably will).

    The bottom line is that the majority of businesses around the world are facing tough times. However, it is always important to remember that the online community is able to offer a wealth of opportunities for those who are keen to leverage the associated resources. This is why it will indeed be interesting to see how the entire business landscape continues to evolve during the coming weeks and months.

  • The Covid-19 Pandemic Proved To Be Lucrative For These Industries

    The sudden outbreak of the Covid-19 pandemic has left no industries and sectors unscathed, worldwide. And many parts of the economy have taken a hit because of it.

    While the pandemic has created global economic uncertainty, it has also proved to be lucrative for some industries and created new markets and opportunities. In fact, some of them are seeing more business than they ever have. The world has changed, for now, and so has the needs and wants of consumers.

    How the Pandemic affected this industry in a good way.

    These are the companies that are thriving even in these unprecedented times.

    Online Training & Education Services

    The coronavirus pandemic has led to the shutting down of schools, colleges, and other educational institutions. This has given rise to online home-based learning, using digital platforms. This has led to the acceleration in the integration of information technology in education, where online education has become an integral component of school education.

    The increase in demand for the online training and education sector can lead to aggressive hiring. Even for those without any teaching qualifications, apart from tutoring, there are a plethora of jobs in this sector, like designing, communicating, software engineering, etc.

    Rise of e-leaning sector during COVID-19
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    Home Goods

    While people are forced to stay in homes due to the inescapable lockdown, they are now spending more time and money on redecorating and refurnishing their houses. They want to decorate every corner that seemed imperfect to them earlier but couldn’t buy time to take care of it.

    Now that people spend every day, all day staring at their home, they are finally purchasing home decor products like potted plants, wall art, accent pillows among others.

    Agricultural Technologies

    The lockdown in various countries have severely diminished global production capacities and disrupted global supply chains. Food agencies over the world are planning to have the majority of the food produced locally by harnessing technology, increasing the amount of space dedicated to farming, and supporting local agriculture.

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    To scale up operations and meet the surge in demand for locally-produced crops, job opportunities in this sector are fast-growing. These jobs include horticulture technician, farm engineer (specializing in robotics and automation), an events executive for the marketing side of things, and the like.

    Pharmacies

    Health has become a priority more than ever. With deaths due to the coronavirus all around the corner, people are threatened and so they are prioritizing health issues above all. Pharmaceutical companies have added a surge of openings in the lockdown.

    Pharmacies

    Home Fitness Equipment

    Lockdown has enabled people to fulfill their long-forgotten or neglected fitness goals. While others want to maintain their form just like before the pandemic. But the closure of all gyms led them to boost the sales of home fitness equipment. As a result, many fitness enthusiasts and newbies are spending not just on yoga mats and small weights, they now want professional-quality home gym equipment, so their workouts don’t suffer during this quarantine.

    Courier Pick-Up and Delivery Services

    The delivery and pick-up industry is the most profitable in the coronavirus pandemic. Not only are people ordering food online, but they are also increasingly ordering essential groceries and other food items. Because of the fear of catching corona, people nowadays do not want to step out of their houses, especially in metropolitan cities. Hence, the delivery service is the need of the hour.

    There are so many relevant employment opportunities included in this industry apart from being a delivery driver. From data analysts to UX designers to account management staff, there are plenty of well-paying choices for qualified jobseekers within the industry.

    Delivery services of restaurant businesses

    Tech Support

    With physical call centers and operation centers closing down, companies are left with the need for agents to still take customer and technical support calls. Especially with the increase in remote work, more people than ever need support with setting up and pairing devices or troubleshooting errors.

    SkinCare

    Self-Care is trending nowadays. In response to the emotional stress of this time, many people are putting in a little extra effort with pampering themselves with skincare products. Many people also want to make sure they still look just as young and vibrant as they did entering this pandemic when they exit it. As a result, the skincare industry is on the rise.

    Teleworking Software

    Telecommunication has been on a steady incline for the last 5 years. As more states try to practice safety at home and maintain social distancing, companies have transitioned almost fully to remote work. In order to successfully enforce a work remote culture, employees need a broader reach through video conferences, online meetings, chat, and mobile collaboration services. This implies that telecommunication has been on a steep and sudden incline with teleworking software as the foundation for this new workplace model.

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    Augmented Reality Software

    The retailers who are surviving this pandemic must adapt, and for many, that means turning to augmented reality (or virtual reality) software. Due to social distancing, everything has drifted online. Furniture companies are now creating apps to allow customers see how a chair might look in their living room. Realtors are offering clients apps that allow for 3D tours of homes. And of course, bored individuals at home are buying VR equipment for entertainment purposes.

    Grocery Stores

    The shopping markets have quickly transformed from the inevitable errand people used to have on their to-do lists to the only outing allowed throughout the quarantine. This leads to an increase in the business of grocery stores.

    Supermarkets are also looking for support from stocking shelves all the way to managing supply chain logistics, handling public relations, and software development engineering.

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    In times of such great uncertainty, people’s routines and purchasing habits go out the window, which opens up the opportunity for businesses who can pivot operations and invest in new technologies to adapt to the changing climate. Now, more than ever, it’s important for companies to understand the environment we’re living in and adapt to it. These are the companies that will not only survive during the pandemic but also move ahead of their competition.

  • The Complete guide for SaaS Security Market

    Technological inventions are taking over the world rapidly. Businesses have shifted from the traditional markets to Saas Security Market. This humanly advancement has been made possible and real due to the new technology called as SaaS (Software as a service) which has simplified and drastically changed the business game. Instead of purchasing the entire software suite, SaaS models enable the companies to enroll for subscription based tools which are rented for a monthly or an annual basis.

    Basically, SaaS stands for ‘Software as a Service’.In layman terms, it’s a bunch of softwares or tools for you to do your job. These applications are hosted online and made available to the customers. They’re all over , everywhere. SaaS remains one of the most important and widely used concepts in cloud computing alongside IaaS and PaaS – Infrastructure & Product as a Service , respectively.
    It enables companies to run their business seamlessly by freeing them of the need to install various hard wares and software which cost a ton.

    While companies majorly avail its ‘Pay-to-go’ features, it does possess some amount of potential disadvantage however, let’s look into the global SaaS security market and understand its fundamentals.

    Software as a Service (SaaS) Revenue Model
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    StartupTalkyRishabh Rathi

    Upcoming enterprises as well as established organizations are adapting to Software as a service business model to fight the approaching competition.Be it small startups or a multinational company, it’s imperative to be a sassy vendor to be at the top of your game.

    While you strive hard to get an insane reach , there do exist people out there in the concrete woods ready to steal your precious data and its absolutely necessary to safeguard your company. Well, before you go ahead with competing with the top giants it is highly recommendable to look into the global and national SaaS security market to gain insights from the best.

    Global SaaS Security Market Forecast
    Global SaaS Security Market forecast

    COVID-19 Impact on the SaaS Security Market

    The COVID-19 lockdown has made regulatory changes in public and private sectors to undertake new practices to get business running even while maintaining social distancing.Thenceforth, the new business continuity plan (BCP) has emerged as the new Netiquette.The omnipresent use of BYOD devices, WFH trends had led to an increase in more and more companies to use cloud solutions and SaaS security measures against cyber attacks.

    The global SaaS security markets in the period of 2018-2022 are expected to grow at a CAGR of 22.19%.India is among the fastest-growing digital markets in the world with an exponential growth rate of 34% every year. Indian data market is expected to be $3.4 Billion by 2022 while the Global Market will be in the $129 Billion race.

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    SaaS security regions

    The global SaaS security industry market is dissected into five major regions. Further On each regional market is sub-segmented into countries and below. However the top major regions are:

    • North America
    • Europe
    • Asia-Pacific (APAC)
    • Middle East and
    • Africa (MEA) and South America (SAM)
    Top SaaS Companies by Market Share
    Top SaaS companies by market share

    North America leading with 44% as the largest market share holder in 2016 has adopted cloud services as features like free capital expenditure, automatic software update and data access are available which has escalated the need for data security whereas Asia pacific is speculated to grow at CAGR of 31% which is the highest in the SaaS security market.The collaborative effort of Artificial intelligence (AI) and machine learning has been observed to chance the North American customer services. Companies like Symantec Corporation, Google Inc., Fujitsu Ltd., Amazon.com Inc., IBM Corporation are a few top key players leading in the market.

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    Predicting the market growth of 20.9% CAGR , the Europe Software as a service (SaaS) market will emerge as a power during the forecast period (2018-2014). As for the Asia-Pacific region , Japan leads with 40% of the SaaS expense. While maintaining functionality and considering ‘cost efficiency’ as their primary concern the Asian markets are still expanding their resources.

    Top Examples of SaaS Applications

    Zoom

    With an insane number of downloads for the Zoom app during the 2020 Lock down, it is a famous example as it allows one to conduct high quality video conferences for a large crowd using cloud computing. While Yoga Aunties and Dance masters are going gaga over the app let’s keep the technicalities to the tech sassy people.

    Canva

    An extremely popular tool Canva is alone in the SaaS game as it allows the users to create mind blowing designs from a pool of designer templates and graphical elements. Canva is quite famous among all creators who need visual content for their work.

    Google docs

    Pretty sure you’ve used Google docs a hundred times, it’s a SaaS as well, as it enables anyone to edit or view your document by simple logging into it. It’s one of the simplest forms of cloud based computing since you can access Excel, Presentations, Meets etc by a working email address. With its Cost effective features , Machine learning data analytics India , is one of the leading countries wherein numerous startups are coming up with customized products and solutions for their clients.
    As proud as this is growth also makes these initial yet to be giants prone to security attacks and data breaches. Therefore, it’s important to learn and understand the SaaS security market , its necessity, precautions, risks and solutions and be at the top of your game.

    Risks associated with SaaS Market

    Not having a secure setup can lead to various disadvantages and vulnerabilities. Here’s a list of things for you to know and understand what could go wrong and create bumps in your startup journey.

    Phishing

    A method to gather personal credentials using deceptive emails and websites. This increasingly sophisticated form of cyber attack has many companies in its shackles. In Phishing, hackers trick the users by disguising themselves as someone the user trusts. This could be a close friend or a trustworthy company’s disguise. The logic is to create a bait for people to fall prey to such imposters which attack your details with their fake emails, links, messages etc.

    ATO (Account Takeovers)

    Account takeovers or commonly known as ATO is a fast growing form of identity theft where data security is compromised. It is the malicious access of an online account by a fraudster posing as a genuine customer and making unauthorized transactions.

    Data Breach

    In Broad Terms, Data breach means your data falling into the hands of someone who has no business handling it. Data breach can be intentional as well as unintentional. At times, users or employees are not careful enough with their sensitive information making their data vulnerable and prone to falling into the wrong hands.
    For safe keeping your interests, policies, sensitive data and especially your hard work it is important for you to protect your information as if it’s a dear one. Having passwords for all your information is a necessary thing to do however, it’s not enough. It’s time to step up and take the blockade to the next level . So here are a few mandatory Precautions and Solutions for safeguarding your data from risks and problems.

    Precautions & Solutions

    Educate your employees

    First of all, an angry employee is a major vulnerability for any company. Be nice to your employees and educate them about the strong 8 Characters long passwords. Train them on how they can mistakenly leak the company’s data and how to avoid doing so.Make them aware about using their personal social media accounts using a personal setup instead of the organization’s for additional security. Along with this, providing security training for enforcing two-factor authentication and RBCA (Role based access) can be rendered helpful.

    Cohesive Security Culture

    Following a strict standard and cohesive security culture will save you a big time trouble and this simply includes following simple tasks like ‘Getting rid of paper’. Any information on paper that might track down your data should be shredded immediately once it’s no longer needed. This includes any sort of document, receipts with account details, transaction papers etc.

    Hiring a Security resource

    Investing in a person who will look after your data and its security is far better than handling it yourself. It is advisable to invest in a security engineer who will deal efficiently with the organization’s security matters.

    Educate your customers

    Educating your customers is highly recommended.Ensure that your customers are well aware about online fraudsters and ATO. Help them to understand the safety measures required to protect their data . This will also give you a few extra brownie points as you care for your customers and will surely gain their trust.One doesn’t have to be convinced about the importance of security. It is always accurate to be in control of all your belongings.

    Hard Work doesn’t happen overnight and therefore, it is imperative to rectify and amend the necessary steps for you to reach your goals.

  • Business Travel Management Trends And Impact Of Covid-19

    Business travel is a term used to indicate travel that is carried out for doing business with someone else. It includes traveling to another branch of the company, traveling to another location to visit business partners or suppliers, traveling for a business event or conference, etc. The business travel industry provides more than $1 trillion to the global economy. The habits of employees and their expectations related to business travel are evolving.

    Let us discuss about business travel management trends. This business travel market is getting more attention from many businesses in the travel industry because the cost is borne by the employer but travelers often spend more money on their travels. According to Certify, businesses spend about 21 percent of their total business travel budget on meals and 13 percent on accommodation.

    The advancement of technology and the fluctuations of the global economy have a significant effect on the travel policies of all businesses, large and small. Smartphone has changed the method of searching, booking, and paying for travel. Automation, artificial intelligence, and machine learning have made it easier and faster than before for business travelers to plan and book trips.

    Some important business travel management trends are given below.

    1. The Internet of Things (IoT)

    The IoT is the appliances, devices, and other things that can send and receive data by using internet connectivity. Smart energy meters, smart speakers, and smart televisions are examples of IoT devices common in households. The business travelers want the same from hotels. Hotel guests expect IoT devices that enable them to remotely adjust the heating or use voice commands to get information. Also, hotels can offer seamless check-ins, rooms that can be unlocked through a smartphone, and automatic payments.

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    2. Bleisure Travel

    The travel which combines business and leisure activities is called bleisure travel. It is primarily business-driven, but the traveler spends time to see the sights and engage in other leisure activities during their travels. Research indicates that it is growing.  In fact, according to Expedia, the trips which extended for leisure purposes is more than 40 percent. According to a report by SAP Conquer, the generation who makes most bleisure travels is millennials. It contains 38 percent of the total people who take pleasure trips.

     The habits of employees and their expectations related to business travel are evolving

    3. Virtual reality

    Virtual reality came into the mainstream in recent years. The travelers expect it to further disrupt the travel industry in the near future. According to the research of the DCC Forum, 79% of business travelers think virtual reality previews to become normal within 10 years. A business traveler is able to use virtual reality previews on the website of the hotel or other booking platforms of the hotel to gain a clearer idea of ​​what your hotel looks like. VR tours are also suitable for showcasing the amenities such as conference or meeting rooms, so travelers will get an idea of ​​size and layout.

    4. Personalization

    The airline industry is very effective in capitalizing on the personalization needs of business travelers. They realized that if these travelers are treated as individuals, they can become regular, loyal and high-value customers. This intention for personalization has spread to other sectors of the travel industry, including hotels. The hotels can utilize data from previous trips to make recommendations and adjustments based on the habits of an individual,  their payment methods, services they have used, etc.

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    5. Healthy Options

    It is important to realize that business travelers are needed to travel often. It means that they want to sustain some element of their normal routine, instead of seeing travels as an excuse. So, healthy options need to be provided. Some hotels provide healthy meals in hotel restaurants and healthy snacks in hotel rooms. Also, they provide massage services, outdoor sports facilities, and a gym for doing the workout.

    6. Customer experience

    A large part of travel management focuses on the customer experience. It is crucial for all businesses related to the travel industry. That includes hotels, restaurants, car rental companies, and airlines. because the customer experience has become a major competitive differentiator than price and product. According to various statistics compiled by Chameleon Collective, 86% of customers are ready to pay more for better customer experience. Also, 84% of companies that gave priority to customer experience reported a growth in revenue.

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    Impact of covid-19

    Global business travel was largely halted during the epidemic. The business people are engaged in meetings through MS teams and Zoom. Covid-19 has affected a few businesses in the travel industry. These include hotels, airlines, cruise lines, resorts, rental car companies, popular tourist attractions, and conference centers. The travel industry is undergoing significant changes. These changes are aimed to prevent a deadly and invisible virus. Some of the changes that we can expect in the world of business travel are given below.

    Travelers are worried to travel on planes and stay in hotel rooms due to covid-19

    1. Financial fallout

    There will be a significant economic downturn in the business world due to covid-19 pandemic. This epidemic has increased uncertainty and risk in the industry. There is a severe decrease in revenues across the travel sector. Numerous hotels, airlines, and travel companies cant withstand the economic effects of the epidemic. It will result in fewer opportunities for business travelers to use the resources they accessed before the covid-19.

    2. Companies will implement strict policies

    In large businesses with hundreds of employees traveling the world, we can expect strict company policies that enact the exact expectations and processes for employees. Handbooks, videos, training on to keep hygiene, human-to-human interaction, and packing will be revisited.

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    3. Pricing Changes

    The maintenance cost of hotels and airlines be higher. Airlines should sanitize the planes every night between stops. It will increase staff costs, supply, and additional ground time.  Also, the hotels should sanitize the rooms after each guest leaves. It will increase the costs and staff time to clean the room. It will result in increased pricing.

    4. Reduced service

    Domestic journeys are mainly through ground transportation. Governments may close borders and prohibit travel. The available airline services are decreased. The number of hotel rooms available are also decreased. Travelers are worried to travel on planes and stay in hotel rooms until safety is ensured. This will continue until developing a vaccine.

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    When business travel returns after the epidemic, there will be more stressful than before. If we found a vaccine or cure for covid-19, the hope is that world will slowly return to normal. Despite the desire to undo things, the world will look completely different. Business travel and surrounding industries are likely to adopt new norms. The concern of how to balance the safety, experience, and comfort of employees while traveling will remain for some time.

  • Growth of the Gaming Industry, a Multi-Billion market

    The global gaming market was valued at $ 151.55 billion in 2019 . This industry is expected to reach a value of $ 256.97 billion by 2025. It is expected to register a CAGR of 9.17% over the  period (2020 – 2025).  Gamer’s experience is what all the emerging comapnies are focusing at. Every company is eager to write codes for mobile phones, play station, xbox. All this will be provided to the users incorporated in a single cloud storage.

    Role of Cloud Storage and Gaming

    The market is driven by the emergence of cloud gaming. The idea of cloud gaming has been formed a reality with the advances in technology. The server is the place where all the games are stored , in cloud gaming. All the computation work is done here. The work includes game scene rendering, game logic processing video encoding, and video streaming. Companies like Onlive, G-Cluster, StreamMyGame, Gaikai, and T5-Labs are offering cloud gaming services that are commercial. This new sector seems to be a threat to the idea of traditional

    This idea of cloud computing has prompted video game majors. Companies such as Sega, Ubisoft, Epic Games, Atari, Warner Bros, Disney Interactive studio to partnerships with Onlive. This will be done to distribute their games.

    Startups in Gaming and Industry boost

    The market growth is being propelled by new startups.This sector is seeing considerable activity from new comers.

    Share of Hardware devices used for playing games
    Share of Hardware devices used for playing games

    The outbreak of COVID-19 has given the gaming industry a boost.A survey in March 2020 shows that the  video gamers in the United States  have reported playing 45% more time than usual playing games.The gamers have reported playing more than usual every week amidst the lockdown. Esports is a gaming company that manages to make more than a billion dollars a year.  Twitch’s first time download has seen a rise to  the epidemic in March has risen to 14% in  the U.S.A and a staggering 41% in Italy.

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    Mobile gaming has seen the biggest increase due to the Covid-19 measures all around the globe. Mobile games  are expected to generate revenues of $77.2 billion in 2020.The industry will grow +13.3% this year.
    Reasons for choosing phone over PC:

    • Mobile gaming has the lowest need to entry: A smartphone is owned by more than two – fifths of the global population. Playing on mobile phone gives the added benefit of having free games.
    • Mobile gaming provide an option to PC cafes: The covid-19 situation has seen the closure of many gaming cafes. This forced gamers to move  to phones on a temporary basis.
    • The mobile game developement is a lot easier than PC one : The mobile gaming had no major effects due to this .

    The number of players on mobile phone will rise to 2.6 Billion in 2020. This would  contain 38% who would pay .
    The growth in console marketing has slowed down. It has gone down from what it was in 2018. The expectations for next – gen consoles had its effect on sales of consoles in 2019. Due to this a lot of companies had to adjust their annual sales and savings.

    Gaming scene in India

    Indian mobile marketing has grown over the past few months. Growth of gaming has forced the manufacturers to make a  lot of changes in the normal smartphones. A whole new type of Revolution. Not only the mobile industry but also the gaming industry is going through a revolution. The industry is growing from investments from  players like  Tencent , Nazara and Alibaba.
    The market value of Indian Gaming industry was around 62 Billion INR in 2019. This is expected to rise to 250 Billion INR till 2024. This growth indicates a growth in the number of jobs in  this sector.  By 2022 the strength of employees is expected to become 40 thousand.

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    Value of Gaming Industry in India

    The value of the gaming market in India was around 62 billion Indian rupees in 2019. This is estimated to go up to over 250 billion rupees by 2024. The industry is expected to generate 40 thousand new job opportunities by 2022.
    According to a survey a majority of Indians play a type of game daily. It showed that shooter and sports games were popular among men. The women preferred adventure and strategy games.
    Gaming in India has seen its peaks more in Mobile Gaming. With the availability of cheap and almost free internet mobile has become he best option. The industry is expected to grow a lot in the upcoming years.

    Console Gaming In India

    The market value of console Gaming in India is expected to reach about 291 million USD by 2022. The console gaming market is expected to be about 36.3 percent by 2022. The industry has seen a growth of 35.5 percent since 2016.

    “PS4 sales have doubled in Q1 FY20 (April-June) as compared to Q4 FY19 (January-March). There has been an outstanding 200%+ growth in peripheral sales as well, which indicates an attitudinal shift, making gaming a more inclusive family entertainment option in India. May and June 2020 have witnessed the highest ever sales,” said Prosenjit Ghosh, Head of PlayStation Business, Sony India.

  • How To Sell Masks Online- Is Bound To Make An Impact In Your Business

    Being hit by the Coronavirus has left us all in an awkward position on how to set up a business or how to put your business back on track. Geronimo! COVID-19 came up with an exciting business setup of COVID essentials. Masks: one of the basic essentials to put on while stepping out of your safe zone to protect yourselves. Then learning some tips to sell masks online becomes important and how to sell masks online in India especially.

    As we all know, individuals did face the difficulty to buy covid essentials during a time like this. Etiquettes like practicing social distancing, wearing masks in public, and covering your mouth while sneezing or coughing have adapted in our lifestyle. 2020 has been a metamorphic year, where till now we have seen an outbreak of a virus, lack of basic resources, global lockdown, and protests. Protests and manual factory jobs have brought back humans on to the streets again—where 6 feet rule is quite impossible to follow.

    List of 7 Best Face Masks Manufacturers in India:
    Tips to Sell Face Masks Online
    Step-Wise Guide To Sell Face Masks Online On Amazon

    Face masks as fashion icon in a new era.
    Face masks as a fashion icon in this new era.

    With this recommendation, everyone is looking on the internet- from where to buy masks online. The tastes have varied from face masks as a style icon to breathable face masks. In the interim, you can start your own business out of selling masks online in a trice.

    List of 7 Best Face Masks Manufacturers in India:

    • VENUS Safety & Health Pvt. Ltd.
    • Thea-Tex Healthcare (India) Pvt. Ltd.
    • Z Plus Disposable
    • Salus Products
    • Smilepad Hygiene India Pvt. Ltd.
    • Cartel Healthcare Pvt. Ltd.
    • MBL Impex Private Limited

    The demand for these face masks is on a steep rise, as more and more people are stepping out of their homes and thus need an appropriate face mask. There has been a funny caption out there to encourage everyone to wear a mask:

    Masks: So, you can perfect the skills of eye contact.

    Although cloth masks will not guarantee the contraction of coronavirus or passing it on, this is a sort of public health precautions which should be considered seriously if not for themselves then others. Selling masks online in India can definitely turn out to be the most productive and high pay work, not for yourself but to society.

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    Since the start of the pandemic, there has been a shortage of face masks on a large level, so in response to it, many have started making homemade cloth masks, which is highly recommended everywhere because whatever the myth may be, it has slowed down the spread of virus yet.

    How to sell face masks | Print on Demand

    The past few months have seen increasing demands for face masks, so learning new skills and listing them in your online shop could be a great opportunity for a small business. Listed below are some tips:

    Tips to Sell Face Masks Online

    1.Don’t Fake Medical Claims About Your Masks

    Try not to make a fuss out of a fabric face mask and not make any medical or health claims for it. It’s seen that some of the online sellers have to claim their masks as of antibacterial properties or comparing to N95 masks. Never use this language or that type of publicity for a product which is mere homemade fabric. Cut that out on tags, description or listing photos. Because people out there are not fool.

    2. No Reselling

    Making your own masks are way good deed than reselling of masks that you already bought because either way you can donate to one’s who really need like donate them to workers in a local hospital. Reselling is highly not recommended at a turbulent time like this.

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    3. Listings and Product Photography

    A product listing with a description of masks and descriptive buyer’s questions with answers. Product photos make it more clear about what’s for sale and the quality of the fabric. All the descriptions and photos give shoppers all the basic information about the product and give them the assurance of making a good purchase. Try listing the items under a category named Personal Care, this will make it easier for shoppers to find products of their personal interests.

    Mask Sizing Guide
    Mask Sizing Guide

    4. Highlight Product Info

    DO highlight important product info about masks which could be the fabric type of masks, washable, reusable, reversible, and adjustable masks. These specific features are eye-catchers to almost every customer. You can add this under listings with a little description and similar keywords that help highlight your listings with buyers’ searches.

    5. Increased Sales and Marketing

    Introduce your product on social media or talk to a local marketing agency that could help to get your product out there and boost the sale of your product. Talk to your friends and family who could help increase the sale of face masks in your society. Start promoting out in your circles as the important message is out quickly which could further add up the sales.

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    6. Proper Delivery Info

    Often, there is a complaint of delayed deliveries which could lead up to the lost interest of buyers. Try to make your deliveries quick and swift. Giving them a notification about their products being dispatched could be a sign of relief that their product is on way. A special set of Delivery Profile gives you the same settings to multiple listings at once and for future deliveries. Always show your customers an estimated delivery date, add mail and delivery carrier, so that they can track their orders. If in any chance, an order got delayed then reach out to your customers and let them know about the safety of their product. This could help you to update the date when it’s dispatched and this ensures about the less communication gap between you and the customer which means that both of you are on the same page.

    Update your customers about the delivery
    Update your customers about the delivery

    7. Be Updated

    Try keeping up with processing up to date as this will let customers know about the time their order is going to take to dispatch at their doorsteps. If you think that loads of orders would lead to a shortage of masks, then let them know about it. Maintaining a friendly connection with your customer can also increase the sale of the masks in the coming future. Adjusting your processing time will give them an accurate estimate about when their orders will arrive and when can they order soon.

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    8.Setting Realistic Expectations for Both the Party

    Getting a good lot of orders could be exciting and overwhelming on both hands. In a good way, you can try limiting the quantity to the number of products you currently have or just turn off the renew on the listing of that product so that you don’t have many sales for. Be more realistic about your working hours because that way you can complete the demands of your incomplete orders.

    feedback from customers
    feedback from customers.

    Step-Wise Guide To Sell Face Masks Online On Amazon

    Step 1: Register as an Amazon Seller

    You will need some of your following details to create your seller account on Amazon. That’ll be: your GST Number, PAN Information, and an Active Bank Account for Payments.

    Step 2: Listing Your Products

    This is the important step to display your products on Amazon.in for customers to buy it. so, you need to list them by either Adding a New Offer (scanning the product barcode) or Creating a New Listing (uploading product images and fill in the details).

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    Step 3: Deliver to customer

    Now, when your product has recieved an order, then you’ll need to deliver it to the customer. There can be many ways to do this:

    • Fulfillment by Amazon (FBA) Amazon stores, packs & delivers your products. Products on FBA are Prime eligible.
    • Easy Ship You store & pack your products, Amazon delivers.
    • Self-Ship You store, pack & deliver your products.

    Step 4: Get paid every 7 days

    You will get paid for your delivered orders in 7-day payment cycles after deducting the Amazon fees, with funds deposited directly into your bank account.

    How to sell masks and covid essentials online | Start your business

    During the pandemic, many crafty people are sewing face masks at home too for family friends and neighbors which is obviously a good thing. Many top brands like Levi’s, United Colours of Benetton, Banana Republic, Zara, and online shops Like Shein, Bewakoof.com have started to manufacture funky masks style. Even Kardashians and Kylie Jenner have come up with their magic wand and launched their own designer lines.

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    The world has changed and not only changed, but some would say transformed. People are also on the edge and fighting their lives to bring on a new normal. It’s easy to get scared and isolate yourself, but instead of victimizing yourself we can all take a step towards providing a solution to our community.

    Stay home, Stay Safe!