StartupTalky

Tag: cosmetics

  • Fizzy Fern – The Best of Nature and Ayurveda Skincare

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Fizzy Fern.

    Everyone wants to look good. Looking good not only helps us feel good, but studies have shown that looking good and presentable has many benefits like high confidence level, higher chances of getting a job and even more earnings. One of the major factors of our looks is our skin. A soft and flawless skin makes us look better and healthier. This is the reason, why the skin care products industry is growing rapidly around the world.

    There was a time when the skin care market was flooded with products which contained harmful chemicals which in the long run caused damage to the skin. But with more and more research being done on skin care products, people have now become aware of the adverse effects of using chemical containing skin care products. As such, natural, ayurvedic and chemical free skin care products are what the consumers are looking for today.

    Considering this increasing demand for chemical free skin care products, Fizzy Fern, aims to manufacturing premium quality products which are soft on the skin. These products do not contain harsh chemicals like sulfates and parabens and are cruelty-free too.  

    Fizzy Fern – Company Highlights

    Startup Name Fizzy Fern
    HeadQuarter Faridabad, Haryana
    Founder Robin Chopra, Nitasha Chopra and Sugam Mehtani
    Industry Cosmetics
    Founded 2017
    Funding Bootstrapped
    Parent organisation Pristle Products Pvt Ltd

    Fizzy Fern – About
    Fizzy Fern – Industry Details
    Fizzy Fern – Founders and Team
    Fizzy Fern – The Idea and Starting Up
    Fizzy Fern – Name and Logo
    Fizzy Fern – Product
    Fizzy Fern – Business Model
    Fizzy Fern – Customer Acquisition
    Fizzy Fern – Funding
    Fizzy Fern – Challenges
    Fizzy Fern – Competitors
    Fizzy Fern – Future Plans
    Fizzy Fern – FAQs

    Fizzy Fern – About

    Fizzy Fern, aims to manufacture premium quality products which are soft on the skin. These products do not contain harsh chemicals like sulfates and parabens and are cruelty-free too.  

    Fizzy Fern – Industry Details

    The revenue earned in the skincare segment in India is $1,510 Million in 2019. The market is expected to see a growth of 2.5% CAGR in 2019-2023.

    Fizzy Fern – Founders and Team

    Robin Chopra, Nitasha Chopra and Sugam Mehtani are the Co-Founders of Fizzy Fern.

    Robin Chopra : Robin Chopra is the founder of the FizzyFern. He has experience working with leading FMCG and Media Companies like SABMiller India and Times of India Group.  

    Nitasha Chopra : Nitasha is Robin’s partner in business and life. She was a banker prior to the inception of Fizzy Fern.  

    Sugam Mehtan : Sugam is the co-founder of Fizzy Fern and also Director of Carbone Products (India).

    Fizzy Fern – The Idea and Starting Up

    Skin care was always a passion for Robin. He understood that in today’s world, to combat the ill effects of pollution and stress, good skin care products are essential as they help one look and feel healthy and beautiful. Besides Nitasha being a girl was naturally interested in skin care. So they kept exploring the idea over a couple of years. Since they also had manufacturing facilities within the extended family, they finally decided to take the plunge.  

    We wanted to have a more international name that sounded fresh as well as soft.

    Fizzy Fern Logo

    After almost 2 months of brainstorming, the founders came up with the name Fizzy Fern. Fizzy means lively and Fern is a plant. So the name means a lively plant.

    Fizzy Fern – Product

    Fizzy Fern has a wide range of products for face care, lip care, body wash, body lotions, scrubs and body massage oils. Besides, the company also has a special range of skin care products for men. Fizzy Fern aims to establish itself as a name associated with premium gifting. So the company has designed great looking boxes containing different skin care products, which are ideal for gifting.  

    We are a skincare brand that also lays great emphasis on the whole unboxing experience.  

    Fizzy Fern has first of its kind packaging for their products. The products are packed in beautiful cardboard tubes, which give a premium look to it.

    Fizzy Fern Products

    Fizzy Fern – Business Model

    The Fizzy Fern business model has taken the hybrid distribution channel right from the beginning. Fizzy Fern products are available in all leading e-marketplaces like Amazon, Nykaa, Flipkart, Smytten and PayTM and also in the offline retail channel in select markets viz, Chennai, Hyderabad, Bangalore and Dehradun.  

    Fizzy Fern – Customer Acquisition

    While a little push here and there gets you the initial trials, if the product is good and keeps the promise, you’re sure to win in the longer run.

    As said above initial user came from online marketplaces like Amazon, Nykaa etc from the initial stage. Fizzy Fern’s Face Pack, Hair Oil, Sunscreen and Rose Lip Balm were the products that became popular among its early set of customers. Good and positive word of mouth publicity helped the company to broaden its customer base gradually.  

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    Fizzy Fern – Funding

    The Company is bootstrapped till now.

    We have not taken any funding and thus we are extremely cautious of every penny that we spend. Hence, it’s only been organic launches and organic growth that we’ve seen till now.  

    Fizzy Fern – Challenges

    The most challenging part is to live up to the promise of soft skincare products.  

    Besides, Robin considers competing with big names in the skin care products industry as one of the major challenges.

    Fizzy Fern – Competitors

    I won’t say, competitors, we’re honestly far away from competing with a lot of brands; but yes, there are definitely brands that we draw a lot of inspiration from  

    Robin is personally a big fan of the Forest Essentials and Kama Ayurveda. He looks up to these two brands and hopes to create a similar experience with the fizzy company.

    Fizzy Fern – Future Plans

    Fizzy fern in the long run, wants to increase its production and market reach. It aims to win consumers with high-quality products.

    Fizzy Fern – FAQs

    What is Fizzy Fern?

    Fizzy Fern manufactures premium quality skincare products which are soft on the skin and does not contain harsh chemicals like sulfates and parabens and are cruelty-free too.  

    Who are the Founders of Fizzy Fern?

    Robin Chopra, Nitasha Chopra and Sugam Mehtani are the Co-Founders of Fizzy Fern.

    What are some Fizzy Fern products?

    Fizzy Fern has a wide range of products for face care, lip care, body wash, body lotions, scrubs and body massage oils. Besides, the company also has a special range of skin care products for men.

  • Reasons To Switch To Organic, Clean Beauty And Cruelty-Free Skincare

    Today we see consumers making mindful choices about the things they purchase or invest in. The year 2020 witnessed conversations and discussions around what we consume and how it affects the environment and what’s sustainable and what’s not. Surprisingly, these conversations were not just restricted to food and clothing, but also took over the beauty and cosmetics industry. Thus the term ‘clean beauty’ took center stage!

    What Is Clean Beauty?
    Reality Of Conventional Personal Care Products
    Clean Beauty Products Are Good For The Environment Too
    Leads To Healthier Looking Skin
    Avoid Animal Tested Products
    FAQ’s
    Conclusion

    What Is Clean Beauty?

    We hear words like ‘natural’, ‘organic’, ‘paraben-free’ or ‘vegan’ when we come across a brand and its products; these terms go interchangeable with clean beauty. In simple words, clean beauty generally refers to skincare, makeup and personal care products that are formulated with natural, botanically-derived ingredients and formulated without toxic or questionable ingredients that can have a negative impact on our health and the environment.

    Clean Beauty Trend

    Most of the products curated and created are said to have been sourced ethically and do not have side effects on your skin and the environment. According to me, It is all about using the original source in its natural form and using that to the best of its capacity! Clean beauty is a great way to indulge in a healthy and conscious personal care alternative.

    Speaking of a healthy and conscious alternative, here’s why you must switch to organic, clean beauty products now:

    Reality Of Conventional Personal Care Products

    Earlier we didn’t bother reading the list of ingredients at the label of the product. Most ingredients within synthetic products can contain words like ‘methylparaben’ or ‘SLS’ or a seemingly endless stream of letters that form words impossible to pronounce. For many of us, assuming that these ingredients are safe simply because they’re on the shelves of our favorite store has been enough to lull us into a false sense of security for decades. But these harmful chemicals have a long term effect on our health and we must understand that we may be negatively impacting our health just by slathering on our favorite body lotion or spritzing our favorite perfume every day.

    Clean Beauty Products Are Good For The Environment Too

    The two main components that impact the environment are the product itself and product packaging. Product packaging includes several components that negatively impact the environment, namely plastic. A clean beauty approach focuses on sustainable packaging, recycling and using a supply chain that reduces carbon footprint. Beauty entrepreneurs and brands must therefore produce packaging that is sustainable and eco-friendly.

    Leads To Healthier Looking Skin

    Having a holistic approach in achieving healthy looking skin is a must. By just applying products to your skin or hair won’t help you reach your ideal skincare or haircare goal. A healthy lifestyle is the best beauty care! It is best to avoid harsh treatments and products on the skin. Products need to be genuine and manufacturers should ensure that the labels are not misleading and solve the common consumer’s concerns.

    How Beauty Industry Is Using Personalization To Build Brand Relevance
    In 2020, no longer does the beauty industry solely cater to the mass- market. Asconsumers increasingly seek out beauty solutions suited to their specific needs,there has never been a greater need for personalization in the category. Theconcept of personalization in beauty is far from saturation. …
    StartupTalkyTanusha Verma

    Avoid Animal Tested Products

    Animal testing has been the ugly side of the beauty industry. Most harmful chemicals and ingredients were usually tested on animals before sold to consumers. Although the clean beauty movement has bought a huge change within the beauty industry as well as consumers buying behavior. Today we see emerging brands that are ‘vegan-certified’ and ‘cruelty-free’. This is the kind of change we’ve all been waiting for!

    FAQ’s

    What is organic beauty?

    If you’re buying certified organic generally your products (food or the ingredients in your organic makeup, for example) come from a farming system that uses no manufactured herbicides or artificial fertilizers. No artificial or synthetic colors, preservatives, or chemicals (including parabens and sulphates.

    Is organic skincare really better?

    Many people believe passionately that natural, organic ingredients are better for the skin but the truth is this belief has no factual basis or scientific legitimacy. The surprising fact is that there are lots of natural, organic ingredients that are bad for the skin.

    Does organic mean natural?

    Organic foods are grown without artificial pesticides, fertilizers, or herbicides. Organic meat, eggs, and dairy products are obtained from animals that are fed natural feed and not given hormones or antibiotics. Natural foods are free of synthetic or artificial ingredients or additives.

    How long does organic cream start working?

    The changes in your skin will typically start showing between three weeks to two-month usage.

    What is the difference between organic and natural products?

    Organic foods are grown without artificial pesticides, fertilizers, or herbicides. Organic meat, eggs, and dairy products are obtained from animals that are fed natural feed and not given hormones or antibiotics. Natural foods are free of synthetic or artificial ingredients or additives.

    Conclusion

    Organic skin care is generally defined as skin care products which contain organically grown ingredients that are free from pesticides. Organic products are deemed to be more beneficial for the skin, as it is presumed there are little to no harsh chemical ingredients, and they are marketed thus. Switch over to organic products as they not only beneficial to your skin and health but also to the environment and animals that are tested on.