StartupTalky

Tag: cosmetics

  • Nykaa Marketing Strategy: How It Managed to Target Audience in Beauty Market

    Today, there are tons of startups that have evolved in India in various industries and verticals. One such industry that has seen immense growth in the last decade is the Indian cosmetics industry. 8 years back, when e-commerce platforms were emerging in various sectors, people started to give importance to shopping for skincare and healthcare products online. There was a rise in the awareness of the skincare products and getting them was simple as they could be delivered at the consumers’ doorstep. This gave birth to one of the prominent brands of skincare industries, the online beauty retailer, Nykaa.

    Nykaa is a brand that we have all heard of from different media and advertisement. Some of us would have heard it from our friends who have used it. After all, word of mouth is a good marketing method that is proving to be widely successful. Nykaa is one of the best beauty and personal care product brand. Nykaa has now gained an excellent customer base. Nykaa’s marketing strategy has been very successful for them. It has cosmetics, haircare, bath and body, skincare, luxury and other wellness products for men and women.

    Nykaa works on an omnichannel model where they have established a strong presence online as well as have opened up more than 68 stores across the city. They work with more than 1500+ brands and have been successful in becoming one of the most prominent brands in India. Their reason for success and growth has been their effective and enthralling marketing strategies. The following are the Top Marketing Strategies used by Nykaa:

    Nykaa – The Beginning
    Nykaa Marketing Mix
    Nykaa – Marketing Strategy

    Nykaa Business Model and Nykaa Marketing Strategy 

    Nykaa – The Beginning

    Falguni Nyar, the founder and CEO of Nykaa
    Falguni Nyar, the founder and CEO of Nykaa

    Nykaa was founded by Falguni Nayar, who was an investment banker. She along with her husband, Sanjay Nayar, invested $2 million in 2012 and controlled about 95% of the stakes. Being amazed by the variety of branded cosmetics that were available in the market, she turned to entrepreneurship at the age of 50.

    The initial plan was to sell products directly from warehouses located in Delhi, Mumbai, and Bangalore. Without using the store format, they were able to gain better margins with the products. The initial marketing was done online and through various social media platforms.

    Within 5 years, the company was able to break even the initial investment. Major marketing initiatives included hosting the Femina beauty awards in 2015 and 2016. It gained Unicorn status in 2020.

    Nykaa Marketing Mix

    Marketing mix of Nykaa focuses on delivering high-quality beauty products, competitive pricing, and effective promotions to attract and retain customers. With a strong presence across multiple channels, Nykaa has become one of India’s leading beauty retailers, offering a blend of value and customer-centric strategies.

    Product

    Nykaa’s marketing strategy focuses a lot on product quality. They spend heavily on research and brand development to ensure they get the best products. This strong focus on quality has helped them gain trust from customers and industry experts.

    Because of this, along with strong promotions, Nykaa has become one of India’s top beauty retailers. Their products are now available in over 1,000 stores across India, and they plan to expand globally soon.

    Pricing

    • Cost-Based Pricing: Nykaa decides its prices based on how much it costs to make a product, adding a profit margin accordingly.
    • Value-Based Pricing: Since 2014, Nykaa has kept its prices competitive, which has helped them grow fast as customers love good deals. They also offer free shipping on orders over ₹500, attracting more buyers. Nykaa uses cost-effective sourcing methods to keep prices low so that customers can shop affordably.

    Offers and Discounts

    Nykaa provides seasonal discounts and special sales for online shoppers. Their Pink Friday Sale is the biggest event, offering huge discounts on many brands. This attracts more customers and boosts sales.

    Promotion

    Nykaa uses social media and TV ads to promote its brand. This has helped them connect with more people and keep their audience highly engaged.

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    Nykaa – Marketing Strategy

    With the situation here, the best way to market a product is to use the digital platforms. Even when you market it digitally, it is important to keep it perfect to be able to attract more audience. Social media interaction is extremely important to keep the customers proper and in a track. They knew the right way to get into the minds of the target audience and also to retain the customers. Their main target audience were the people who were students and professionals who do not have enough time to go to a physical shop and buy the required cosmetic.

    Marketing Through YouTube Channel

    Youtube is the media where people go to while away their time by watching videos. They have a segment known as “Nykaa TV” which was made by seeing the emergence and importance of the advertising market by the means of videography. Nykaa has a whopping 1.24 million subscribers on its YouTube channel. This channel on YouTube helps the viewers to know more about beauty and wellness products and their “how-to” videos also provide a lot of information on products related to this sector.

    Nykaa’s YouTube channel has videos that help customers understand how each cosmetic is to be used. Also, some people do not know what product to use and which brand will suit them best. These videos help them identify what they need and buy them from Nykaa. They keep posting videos regularly to make sure the subscribers get useful information often.

    Moreover they have celebrities and their stylists make short videos on make-up and skincare as well!

    Influencer Marketing

    This is also quite common with Nykaa’s marketing. Influencer marketing is usually used by Nykaa while launching a new product. Nykaa has the belief that it is easier to maintain customer loyalty when they are able to maintain a proper relationship with the influencer. Also, it can increase customer engagement.

    Nykaa has always believed in collaborating with big names because collaborations have proven to be very successful for them. Be it the collaboration with Femina Beauty Awards or the recent collaborations with Katrina Kaif – Kaif with Kay beauty and Masaba – Masaba with Nykaa, all such collaborations help Nykaa to get popularity as well as target a wider audience.

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    Nykaa Offers and Discounts

    Offers and coupon codes are the best ways to attract customers in a very short time. Nykaa has been offering many discounts and coupons to its customers on purchasing branded beauty and skincare products from their portal. This has been one of their very successful strategies in marketing their e-commerce business. They use various coupon codes and offer various discounts so that they attract a maximum number of customers on various occasions and festivals. This has proved to attract a lot of customers for them and they hence have a good sale during the offer periods.

    Content Marketing Strategy

    Nykaa’s digital marketing strategy leverages social media, influencer partnerships, content marketing, and targeted online ads to engage and connect with its audience, driving brand awareness and sales. Nykaa’s digital marketing strategy is yet another awesome marketing strategy of Nykaa that has proved to be successful. Generally, the challenge in content marketing is that most people don’t see or read it unless it is extremely interesting. To make it a point to attract new customers and retain old customers, the content team has to make the content very creative. They have a team of young and enthusiastic professionals for creating the best possible content. They make sure the content in all the platforms like websites, blogs, other articles, tutorials are all made in a very creative and understandable way.

    Nykaa believes that by showing high-end content on their website, app and social media handles they can showcase global trends by which they can establish their own brand name. It is often said that content is king and is highly consumed by people; hence they have established a qualified team for its content strategy. Nykaa has very appealing social media portals and websites because that is how they keep their users engaged by providing interesting content. They have active blogs where users can get expert advice from professionals on beauty and wellness as well as can get many tips on makeup.

    Nykaa also uses SEO strategy in its contents to rank higher. When people need something, they search for it on the search engine before reaching out to the website or YouTube. It is hence important to make sure that the page, blog, or post from Nykaa’s website contains the perfect keywords. They keep in mind the trend in the industry and update themselves according to them. They are perfect at optimizing their content according to the latest trends and keywords. Their blogs and products show up at the top of the search engine.

    Social Media Marketing Strategy

    Social media platforms used by Nykaa for marketing
    Social media platforms used by Nykaa for marketing

    Today, the world is running on social media. Everyone has an account on almost all the social media pages. Instagram and Facebook are widely used to display advertisement. Nykaa’s social media marketing is also excellent. Instagram page of Nykaa has a lot of new followers each day and the same goes for Twitter and Facebook. They have integrated some social media pages with the ‘shop now’ button, which helps the customers go to the website and order the required product.

    It has a very strong social presence and is hence able to have a personal touch with the customers.

    Other than the above-mentioned techniques, they also use Email marketing. Wherein, the customers who are registered with them will get updates through Emails. This is sent out only to regular and highly engaged shoppers.

    On the whole, the social media marketing strategy of Nykaa is extremely customer-centric. Nykaa has understood who their target customers are and hence they find it very easy to tap that particular segment and work on attracting them. Nykaa is now one of the leading websites with the number of visitors on the website increasing day-by-day.

    Nykaa marketing strategy approach towards customers has made it one of the best brands of its kind and helped it become a unicorn startup reaching a valuation of approx $14 billion.

    For promoting the social media platforms and also for keeping the audience engaged, Nykaa launches various offers and discounts on social media platforms in the form of contests, giveaways, and many such activities. This helps them in generating customer leads and also connecting huge masses spread across various different geographical locations. People can also shop Nykaa products from their Facebook Page which redirects them to their e-commerce website.

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    Nykaa Beauty Book

    The brand has launched its magazine that includes the news related to the field, various articles with advice on the skincare and wellness lines. The formats in this magazine include the FB live, educative brand collaborations, web series, and OTT platforms, etc. Their magazine 7.5 million page views and unique 4 lakh visits per month. Nykaa also releases these magazines in various regional languages.

    Nykaa Routine Finder

    Nykaa has built a very intriguing tool that is comprehensive of skin, hair, and wellness parameters. The tool allows getting a set skincare routine according to the choices made by the customer and the routine finder helps the customer by showing or suggesting the products that will help them to improve the problem that they face. On average around 15000 people visit this routine finder of which 90% of the people use it from the mobile application and 10% of users use it on the website.

    Conclusion

    Nykaa has proven itself by establishing a very successful business in the Indian market. With its balanced and slow & steady approach, it has become one of the most liked beauty and wellness giants and will continue to grow in the years to come. Nykaa has proven to be loyal to its customers and has been prosperous enough to get their trust in return. With such excellent marketing strategies, the brand will further continue to proliferate and earn huge profits.

    FAQs

    Who is the owner of Nykaa company?

    Falguni Nayar founded Nykaa in 2012.

    How does Nykaa make money?

    They sell beauty products both online and offline. They have also added clothing to their product catalogue and they target both men and women as well as children as their target audience.

    What is Nykaa’s marketing strategy?

    The marketing strategy of Nykaa is mainly dependent on influencers. They market through

    • Marketing Through YouTube Channel
    • Influencer Marketing
    • Nykaa Offers and Discounts
    • Content Marketing Strategy
    • Social Media Marketing Strategy
    • Nykaa Beauty Book
    • Nykaa Routine Finder

    What is Nykaa Target audience?

    The target audience of Nykaa primarily includes women aged 18-45, who are interested in beauty, skincare, and wellness products. They focus on both urban and semi-urban customers, particularly those who are tech-savvy and fashion-conscious.

  • Kylie Jenner: From the Billionaire Club to a Millionaire’s Reality

    In May 2021, Forbes stated that Kylie Jenner is no longer a self-made billionaire. Forbes claims that Kylie inflated the sales figures of Kylie Cosmetics, accusing her team of forging tax returns to boost her net worth and thus revoking her billionaire status. Kylie Jenner sold her company 51% to Coty in a deal valued at $1.2 billion. Her income after-tax estimation was $340 million. After analyzing, Forbes reported that Kylie Jenner is “not a billionaire“.

    Forbes previously released the annual World’s Billionaires list and Kylie was the world’s youngest self-made billionaire in 2020, just before CVID-19. Yes, the youngest self-made billionaire, she didn’t inherit her business; she built it herself. Kylie was a billionaire with a net worth of $1 billion. Yet, the Kardashian-Jenner sister’s ‘self-made’ status has attracted a degree of controversy, considering the wealthy, reality TV famed background from which she descends.

    Kylie Jenner – Biography

    Name Kylie Jenner
    Born August 10, 1997
    Age Los Angeles, California, United States
    Nationality American
    Education Laurel Springs School (2012–2015), Sierra Canyon School (2012)
    Profession Media personality, socialite, and businesswoman
    Position Founder, Kylie Cosmetics
    Net worth $710 million

    Kylie Jenner – Early Life
    Kylie Jenner – Career
    How Did Kylie Become a Billionaire?
    Kylie Jenner – Philanthropic Work
    Kylie Jenner – Quotes

    Kylie Jenner – Early Life

    Kylie Kristen Jenner was born on August 10, 1997, in Los Angeles, California to parents Kris and former Olympic gold medalist Bruce Jenner. Kylie has an elder sister, Kendall Jenner. Kylie has three half-sisters – Kourtney, Khloé, and Kim Kardashian and half-brothers – Brandon, Brody Jenner and Robert Kardashian. Kylie has been in the news since childhood, thanks to the paparazzi being crazy for her family.

    Kylie grew up in the spotlight among her famous siblings in the reality series, Keeping Up With The Kardashians. Jenner attended the private Sierra Canyon School and earned her high school diploma from Lauren Springs High School in California. Additionally, she’s amassed a mega social media following and in 2015 was named one of Time magazine’s Most Influential Teens.

    Kylie Jenner – Career

    The Kardashians are one of the most widely followed families today when it comes to entertainment. Every member of the Kardashian clan is wildly popular for their controversial and non-controversial antics. For a long time, Kim Kardashian stole the limelight.

    Kim was at the fore of her celeb family when it came to coverage in tabloids and magazines. However, the last two or three years have seen another Kardashian member take Kim’s place—Kylie Jenner. She’s harnessed her family’s fame to launch her business ventures including a successful cosmetics line.

    Kylie Jenner started her on-screen career in 2007, appearing as a main cast in the family’s popular reality television series ‘Keeping Up with the Kardashians‘. She has also appeared in many of the spin-off shows focused on her sisters, Kourtney and Khloé. In 2011, she, following Kendall, earned a huge sum of money endorsing two nail lacquers from the Nicole by OPI brand, named “Rainbow in the S-kylie” and “Wear Something Spar-Kylie“. Kylie and Kendall launched ‘The Kendall & Kylie Collection’ with PacSun in February 2013.

    Taking advantage of such a massive following and appreciable looks, Kylie launched the ‘Metal Haven by Kendall & Kylie’ clothing & jewelry line with her sister in June 2013 followed by a collaboration with Steve Madden for shoes and handbag collection. The reception was overwhelming. The succeeding fame got her in music videos.

    The collective result was a soaring presence on all major social media platforms, particularly Instagram and Snapchat. Top celebrities admired her, she hosted shows and appeared on several media channels all of which added to her growth. This combined with exposure and famous background allowed her to cash in and become a hit with commercial audiences.

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    How Did Kylie Become a Billionaire?

    Kylie Jenner on the August 2018 issue of Forbes
    Kylie Jenner on the August 2018 issue of Forbes

    In 2015, Kylie individually launched her hair extension line, ‘Kylie Hair Kouture‘ with Bellami Hair. She became the second ambassador ever for the skincare line ‘Nip + Fab’ in March 2015. She became the face of PUMA in the fall of 2016. She again teamed up with her sister Kendall to launch their clothing line ‘Kendall & Kylie’ with Topshop, a British fashion retailer in June 2015. She launched her website and a paid lifestyle app in September 2015, along with her lipstick line ‘Kylie Lip Kit’.

    Kylie Lip Kit
    Kylie Lip Kit

    It was taken to the next level when she started her full-fledged cosmetic line – Kylie Cosmetics. In 2018, she invested $250,000 of her own money from modeling gigs in 2015 for the first batch of 15,000 lipsticks.

    Kylie Jenner stated, “I said, ‘I’m ready to put up my own money. I don’t want to do it with anyone else.”

    The product sold out in seconds with her media presence being a pivotal factor. The millions of fans who revered Kylie through social media were an easy target audience.

    Kris Jenner, her mom, supported Kylie in this initiative by pitching in with the appropriate strategies and tactics. The mom-daughter duo sold 500,000 kits in no time. There was no looking back and sales blew through the roof. She further included many beauty products in her brand. Jenner’s business was immediately promising.

    She further cemented her spot in November when she agreed to sell 51% of her Kylie Cosmetics to beauty giant Coty Inc., an American multinational beauty company, for $600 million. The deal, which closed in January 2019, valued her business at about $1.2 billion. Cash from the sale and her remaining 49% share of the company make Jenner one of just 2,095 people in the world with a ten-digit fortune.

    In March 2019, Jenner was highlighted by Forbes as the youngest-ever self-made billionaire as part of its annual ranking of the planet’s richest people. With her net worth up to $1 billion, the then-21-year-old became the youngest member of the billionaires’ club and the youngest-ever self-made billionaire. She surpassed the benchmark once set by 23-year-old Mark Zuckerberg.

    Showing no signs of slowing down, she went on to launch her Kylie Skin skincare line in May 2019.

    Kylie Jenner launched Kylie Skin in May 2019
    Kylie Jenner launched Kylie Skin in May 2019

    In April 2020, the makeup mogul, Kylie Jenner made into Forbes’ 2020 World’s Youngest Billionaires list for the second year in a row. With her billion-strong wealth, Jenner became ‘one of just 2,095 people in the world with a ten-digit fortune’.

    After analyzing filings of the deal with beauty giant Coty Inc., it was revealed that Kylie Jenner inflated the sales values to boost her valuation. Later Forbes removed her from the list and stated that Kylie Jenner was no more a billionaire.

    Kylie Jenner – Philanthropic Work

    Kylie Jenner has come forward to help fight the COVID-19 pandemic. Kylie has donated $1 million to buy protective equipment including face shields and masks for the first responders. In mid-March, after being requested by the surgeon general of the United States to do so, she issued an Instagram plea to follow social distancing instructions. She asked her approximately then 169 million followers on Instagram to just stay home for the sake of safety.

    Not only this, Kylie Jenner and her mom, Kris Jenner, announced that they would make a mass hand sanitizer donation to hospitals in southern California. At the same time, their custom product, a joint effort with Coty Inc., will be “dedicated to first responders working to support our communities” during the coronavirus pandemic. Coty, a major stakeholder in Kylie Skin and Kylie Cosmetics, will be making Kylie’s hand sanitizer in its factories as many medical professionals currently facing severe shortages.

    Apart from this, Kylie Jenner has been involved with several charities over the years. In 2013, she and her sisters raised money for the Children’s Hospital Los Angeles by auctioning old clothes on eBay.

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    Kylie Jenner – Quotes

    💡
    It’s the power of social media. I had such a strong reach before I was able to start anything.

    Conclusion

    While she was the youngest, there were nine other billionaires under the age of 30, including Snapchat co-founder Evan Spiegel, 29, with a net worth of $1.9 billion, and digital payment app Stripe co-founder John Collison, 29, with a net worth of $3.2 billion at that time. Yet, this social media star cum entrepreneur, Kylie has carved a special place for herself in the digital segment. She is the epitome of social platform influencers and has become an inspiration for many millennials. Above all, she was the youngest billionaire ever!

    FAQs

    What is the net worth of Kylie Jenner?

    The net worth of Kylie Jenner is $$710 million as of May 2024.

    Is Kylie Jenner a billionaire?

    Kylie Jenner was declared a billionaire by Forbes in March 2019, largely due to the success of her cosmetics company, Kylie Cosmetics. However, in 2020, Forbes revised this assessment, stating that she was not, in fact, a billionaire.

    How did Kylie Jenner become a billionaire?

    Kylie Jenner became a billionaire through her cosmetics company, Kylie Cosmetics, utilizing her massive social media following, and selling a 51% stake to Coty Inc. for $600 million, valuing the company at $1.2 billion.

  • Victoria’s Secret – The Rise, Fall & Resurrection

    The well-known American lingerie, clothing, and beauty retailer that has been known across the globe for its high visibility marketing and branding, Victoria’s Secret has been struggling since the year 2016. Remaining at the helm of high fashion for over 20 years, the brand succumbed to the dual pressure of shifting consumer preferences and faulty business practices by the brand’s leadership. However, by May 2020, the brand remained the largest lingerie retailer in the United States with over 1070 stores spread across the country.

    The Beginning
    1982 – The L-Brands Takeover
    The 1990s Decade
    The New Century
    Disaster Strikes
    The Rise From The Ashes
    Conclusion

    The Beginning

    Victoria’s Secret was the brainchild of Roy Raymond and his wife Gaye Raymond. It originated from Roy’s experience when he went to purchase lingerie for his wife from a department store.

    He said in an interview – “When I tried to buy lingerie for my wife, I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department store saleswoman thought I was an unwelcome intruder.”

    His experience propelled him to study the lingerie market for the next eight years and, finally, on June 12, 1977, Victoria’s Secret was born. Borrowing a total of USD 80,000 – half from family and the balance from the bank, Roy established a store in which men would feel comfortable buying lingerie. The brand opened its first store in the Stanford Shopping Center in Palo Alto, California. The name was an oblique reference to Queen Victoria and the associated refinement of the ‘Victorian Era’.

    Roy Raymond - Founder, Victoria's Secret
    Roy Raymond – Founder, Victoria’s Secret

    At the time when Victoria’s Secret came into existence, the US undergarments market was dominated by pragmatic clothing that was often sold in packs of three at department stores by leading brands of the time like Jockey, Hanes, and Fruit of the Loom. Niche products like high-end lingerie items were found only in specialty shops.

    The first year of business saw the brand earning gross revenue of USD 500,000. It financed expansion as the business grew to add four new locations and a mail-order operation. He also launched the famous Victoria’s Secret renowned catalog. By April of 1982, the brand was recording USD 7 million in annual sales with 55% of the revenue generated from the sales of the catalogs, and was a minor player in the underwear market. The trade described the business as ‘more burlesque than the main street’. However, the company was also on the verge of bankruptcy.

    1982 – The L-Brands Takeover

    The founder of L-Brands, formerly Limited Brands, Leslie Wexner, was a rising star in the world of business and built himself an impressive empire. By June 1982, L-Brands was listed on the New York Stock Exchange and a month later the company acquired Victoria’s Secret’s six stores and its catalog for a total of USD 1 million.

    Leslie Wexner - Victoria's Secret
    Leslie Wexner – Victoria’s Secret

    Under Wexner’s leadership, the brand flourished as he focused on creating a store that was women-focused. Intent on bringing the aesthetics of the European Lingerie market, Wexner began creating an affordable version of the very upscale European brand ‘La Perla’. His version looked luxuriously expensive but in reality, was affordable.

    Wexner’s strategy catapulted the brand to become the largest lingerie retailer in the US by the early 1990s. The brand expanded its presence to 350 stores and recorded annual sales of over USD 1 billion.

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    The 1990s Decade

    This was a decade of the brand cementing its reputation and image. The company also expanded its product repertoire by launching its line of fragrances in the year 1991 followed by cosmetics in 1998. It was in the year 1995 that Victoria’s Secret began its famous annual fashion show spearheaded by Ed Razek, the company’s Marketing Director. It was in 1997 that the concept of Victoria’s Secret ‘Angel’ was formulated, which then, became the iconic style featuring the Angel Wings on the company’s annual fashion show. This fashion show became the mainstay of the company’s image for the next 23 years as it rose to achieve a cult-like status.

    Victoria’s Secret Fashion Show Opening Models (1998-2016)

    By the year 1998, the brand’s intimate apparel market share had risen to 14%. In the years 1999 and 2000, the then-CEO Cynthia Fedus-Fields delivered the highest profits for the brand before stepping down from her position.

    The New Century

    At the turn of the century, the new CEO Sharen Jester Turney of Victoria’s Secret Direct for Catalogue began to re-vamp the catalog image to boost its lagging sales. The idea was to upscale its imagery that would appeal to an upscale consumer. A similar change was initiated across the brand stores by Grace Nichols, CEO of Victoria’s Secret Direct, which saw the apparel styles moving away from the prominent and evocative styling of 1800s England.

    Under their leadership, the brand’s presence grew within the United States to 1000 stores that accounted for almost one-third of total sales in the intimate apparel industry. Turney took over as the CEO of the company in the year 2006 and the brand thrived with her at the helm for nine years as sales increased by 70% to reach USD 7.7 billion.

    Disaster Strikes

    In the year 2016, Turney stepped down as the CEO and Leslie Wexner succeeded her as the interim CEO. Wexner made some quick changes to the brand operations. He discontinued the use of the print catalog and certain categories of apparel like swimwear to focus solely on lingerie which was, at one time, the core business. He also split the brand into three parts – Victoria’s Secret Lingerie, Victoria’s Secret Beauty, and Pink and established each as a business function with its CEO. This move proved to be disastrous as sales dropped by 7.4% which continued through 2017.

    Net Sales of Victoria's Secret from 2010-2021
    Net Sales of Victoria’s Secret from 2010-2021

    The downward trend continued in 2018 that became worse with Ed Razek’s controversial and derogatory comments about transgenders and plus-size models. This led to a 40% stock decline in that single year causing the brand to close 53 stores in the US in 2019. Chief Marketing Officer, Ed Razek also resigned and by that year’s end, the brand announced the permanent closure of its annual fashion show.

    The Rise and Fall of Victoria’s Secret

    But the company’s troubles were far from over. By February 2020, reports surfaced indicating a culture of bullying and harassment within the company. An expose published by The New York Times showcased ‘the culture of misogyny’ and cast aspersions of sexual misconduct on Ed Razek, the long-time influential executive of the brand.

    Within the next year, by February 2020, the company had announced a 55% equity sale to Sycamore Partners for USD 525 million which fell through by April 2020 as Sycamore Partners cited the pandemic as the reason. In January 2021, the shareholders of the parent company L-Brands, filed a complaint in the Court of Chancery of Delaware, blaming Leslie Wexner for creating an atmosphere of misogyny, bullying, and harassment that devalued the brand.

    The Rise From The Ashes

    L-Brands, spun off Victoria’s Secret as an independent business by August 2021. The company’s new management and ownership implemented policy changes that have proven to be beneficial to the brand. The brand reported an increase in sales in 2021. By November 2022, Victoria’s Secret had acquired Adore Me, a lingerie brand based in New York, for USD 400 million.

    Conclusion

    The brand began with a vision to make lingerie shopping easier for men. From there it evolved and underwent many changes. For several years, it sat at the very pinnacle of success. However, it failed to identify changing trends and consumer preferences and hence did not make the necessary shift at the right time. The management’s ideologies and conduct also hindered the brand from adapting to changing times. The new management has a tough road ahead to restore the brand to its former glory. Time will bear witness to how the company makes itself relevant to continuously changing market trends.

    FAQs

    What led to Victoria’s Secret’s declining sales in recent years?

    Factors such as changing consumer preferences, increased competition, controversial marketing, lack of inclusivity, and COVID-19 have led to Victoria’s Secret’s declining sales.

    What steps has Victoria’s Secret taken to address its past controversies?

    Victoria’s Secret changed leadership, rebranded to be more inclusive, discontinued Angels, and partnered with women-led businesses to address past controversies.

    What does the future hold for Victoria’s Secret?

    Victoria’s Secret is focusing on inclusivity, body positivity, e-commerce, and new marketing strategies to attract younger consumers in its efforts to re-establish itself as a leader in the lingerie industry.

  • Cikitsa – Providing Beauty & Healthcare Products From Mother Nature

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Cikitsa.

    In the past, the healthcare and beauty industry has been flexible, but the COVID-19 pandemic has impacted both sectors globally. The healthcare and beauty industry in India is expected to exhibit huge growth in the coming years. People are getting concerned about their health and beauty which makes them choose herbal and natural products over chemical products. The herbal product market is expected to grow at a CAGR 38.5% to Rs.14 billion (US$ 188.6 million) by 2026. Cikitsa has promised to bring well researched quality products to the world. They have aim to provide truthful beauty and healthcare products from Mother Nature.

    Read the startup story of Cikitsa, Founders, ideation, its products, and more about Cikitsa.

    Cikitsa – Company Highlights

    Startup Name Cikitsa
    Headquarters Cochin
    Industry Beauty and Healthcare
    Founders Fazal Rahman and Thamanna Jabin
    Founded 2020
    Website cikitsamart.com

    Cikitsa – About
    Cikitsa – Founders and Team
    Cikitsa – The Idea and Startup Story
    Cikitsa – Name, Tagline, and Logo
    Cikitsa – Products
    Cikitsa – Customer Acquisition
    Cikitsa – Challenges Faced
    Cikitsa – Advisors and Mentors
    Cikitsa – Future Plans

    Cikitsa – About

    Cikitsa is a Cochin based Beauty and Healthcare startup founded in 2020. They offer products inspired by ancient science of healing.

    At this time, their hero product is Cikitsa hair oil that caters to customers who are seeking to alleviate an array of hair issues while promoting hair growth. In addition to that, they have a selection of other nature-based products that cater to a wider audience.

    The company’s short-term goal is to ramp up their product from an eCommerce business to brick and mortar stores spanning across the state. In the next year or two, they are anticipating the launch of their product in some of the flagship stores across the country. With due time and continual growth, it won’t be long before Cikitsa hits the international markets.

    Their core beliefs guide them and help formulate their convictions, their values, and their code of ethics.

    They diligently spend time in bringing the best of nature to their customers in the most unaltered form- from soil to shelves. They are guided by the desire to provide 100% organic, natural, and efficacious products that address their customer’s concerns within a budget.

    Cikitsa – Founder and Team

    Cikitsa Founders - Fazal Rahman and Thamanna Jabin
    Cikitsa Founders – Fazal Rahman and Thamanna Jabin

    Cikitsa was founded by Fazal Rahman with his co-founder Thamanna in 2020, the very year they got married. Right from the inception to this date, her support and contributions to the making of the brand have been nothing short of irreplaceable. Her know-how of the cosmetic space with her passion for all things creative has helped us position themselves in a commendable way.

    Thamanna takes care of and heads the creative and marketing side of things, Fazal Rahman takes on the general operations and financial side of the business.

    Cikitsa – The Idea and Startup Story

    Enterprising, inventive, and extremely driven, Cikitsa’s founder and CEO, Fazal Rahman has always been unafraid when it comes to heading the path less travelled. That would explain why he wanted to venture into the relatively daring task of setting up his own business, despite enjoying comfortably mighty success in his family business. Thus, in many ways, Cikitsa was conceptualized by the founder’s towering entrepreneurial mindset.

    That, coupled with his drive to create a natural, sustainable, and eco-friendly brand that fostered conscious living, Cikitsa was quick to peek through. When he shared the business idea with his immediate family and close friends, the love, support, and encouragement sure gave him the extra nudge to follow through with the plan. To set the wheel in motion, he was quick to identify the prizable and yet often untapped potential of amalgamating Ayurveda into cosmetic products. Thus began extensive research to identify the needs and pain points of their target market. To ensure maximum quality and stringent safety regulations, he sought expert opinion each step of the way.

    Time, energy, and money were invested in formulating, manufacturing, and designing the product to perfection. From sourcing the raw materials right through packaging, binding standards are ensured to provide the best quality products that tackle customers’ pain points without burning a hole in their pocket.

    Cikitsa Logo
    Cikitsa Logo

    When setting up the brand, they were dead set on choosing a name that best represented the intent and purpose of the brand. Because of that, they were bound and determined to steer clear of any and every westernized name.

    Cikitsa was ideated from the Sanskrit word ‘Chikitsa’ which loosely translates to salving therapy or resurrective healing. Considering that it was much in line with their brand and ethos, they didn’t have to think twice and wound up using it without second thoughts.

    Cikitsa – Products

    Cikitsa Hair Oil
    Cikitsa Hair Oil

    At present, their hero product is none other than Cikitsa hair oil. In making this product viable they have fortified pioneering research, ingenious formulas, and synergetic herbs to alleviate irksome hair issues such as dandruff, dryness, lice, postpartum hair loss, etc, and in the course of time, promote hair growth.

    Right from sourcing raw materials through packaging, they take care to stand by their pledge to offer products that are as close to nature in non-prescription formulas. They provide safe, thoroughly researched solutions with no side effects.

    Over time, they have made tweaks to their product, in terms of making the product more eco-friendly and sustainable.

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    Cikitsa – Customer Acquisition

    As soon as the product was ready to be sold, they reflexively sprang into action and started promoting it on their Social networks. They reached out to their network, both personal and professional, to get the word out about their launches. While the first few purchases came from friends and family, the word fast caught on and they ended up seeing good traction without any paid marketing.

    Thus, by simply leveraging their online presence and harnessing the power of word-of-mouth marketing, they were able to expand their reach and expand their customer base quickly.

    By being hell-bent on tracking and analyzing customer behavior and metrics, they were able to continually make progress. They kept an open mind while listening to their customers’ feedback and were quick to act on their key concerns and suggestions. Not only did this help us in retaining existing customers via repeat purchases, but also furthered positive reinforcements around their product, and attracted new customers.

    They were also quick to create an attractive and functional website to bolster their customer experience further. Launching its website helped us streamline the purchase process, and made placing an order with us a lot more convenient and hassle-free. That, along with implementing good SEO practices and regularly optimizing their web pages for search, they were able to drive a lot more traffic and in turn, more customers.

    Cikitsa – Challenges Faced

    While setting up my business, we, as a team, had to tackle several roadblocks to get where they are today. While most of them were anticipated hiccups, their journey was not without major challenges.

    One of the trying issues was procuring licenses for their products. While getting all the required paperwork for a business is often always tedious and time-consuming, it took us quite a while to wrap up the documentation towards legal compliance. But by being proactive and consistent in their approach, they were able to speed up the process and make things happen.

    Another taxing challenge came in the time of the pandemic when their day-to-day operations were largely disrupted and they were forced to slow down. Nevertheless, their timely interventions and re-direction helped accelerate their recovery.

    Cikitsa – Advisors and Mentors

    When Cikitsa was in its early inception stages, the brand very much benefited from the mentorship and guidance of the directors of my family business. Seasoned professionals and experts in their own lane, they sure helped me navigate the business in the right direction. Even to this date, their timely inputs and pointers continue to steer this business to greater heights. It would also be worthwhile to mention the invaluable feedback and suggestions from my family who are weathered and accomplished business veterans themselves.

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    Cikitsa – Future Plans

    All things considered, the future sure looks bright for Cikitsa. From newer and better additions that customers love, we’re committed to building a brand that’s synonymous with the good old glory of nature.

    In the next few years, they see themselves diversifying their product portfolio and launching thoroughly researched & effectively formulated products to the market. With due time and steady progress, they definitely are going international to cater to a larger customer base across the globe.

    FAQs

    Who is the founder of Cikitsa?

    Fazal Rahman and Thamanna Jabin are the founders of Cikitsa.

    When was Cikitsa founded?

    Cikitsa was founded in 2020 in Cochin.

    What are the products offered by Cikitsa?

    Some of the products offered by Cikitsa are:

    • Cikitsa hair oil
    • Bamboo Tooth Brush
    • Almond Oil
    • Honey
    • Wooden Comb
    • Wooden Razor

  • Top 10 Leading Cosmetics Startups in India

    Human beings become more attractive when they have the perfect amount of self-esteem and confidence in themselves. There is hardly anyone who doesn’t want to look a little bit more attractive, and to enhance the natural buildup self-esteem in them; one of the objects that can do that is make-up or cosmetics. A little bit of make-up can do wonders and make a person feel confident and good about themselves, and a person who oozes out confidence is often favoured over others. Pampering your skin with skincare products and other makeup products is almost a daily necessity now.

    The cosmetic industry is thriving throughout the world and is growing at a fast pace. The market size value of the industry as of 2019 is $380.2 billion and it is going to touch $453.5 billion by 2027. There are multiple brands that are ruling the world with their cosmetics products. India is nothing different in this matter, in fact, there are several cosmetics startups in India that are literally turning heads with the growth and development of their company in such a short time. In this article, we will talk about the popular Cosmetic startups in India that are slowly becoming favourites in the country. So, without any further ado, let’s get started.

    “You don’t need to buy expensive cosmetics; almost anything will do if you know how to apply it.” -Dolly Parton’

    Purplle
    MyGlamm
    Sugar Cosmetics
    Nykaa
    Elle18
    Kay Beauty
    Color Bar
    Coloressence
    Blue Heaven Cosmetics
    Lotus Herbals

    Purplle

    Purplle Logo
    Purplle Logo

    The Cosmetic brand Purplle was founded in the year 2012 by Rahul Dash, Suyash Katyayani and Manish Taneja. The headquarters is situated in Mumbai, India. The brand supplies, various brands of cosmetics, skincare products, perfumes and hair care products. One can find different types of cosmetic products at a good price through this E-commerce platform.

    Purplle is dealing with over 650 brands including Indian and International and in 2017 it has opened its first physical retail store in the city where its headquarters is situated. Apart from that, Purplle is trying to instigate people to try beauty products from their platform with the help of social media. Recently the company has acquired a major beauty brand Faces Canada. As per reports, the current revenue of Purplle is INR 750 Crores.

    MyGlamm

    MyGlamm Logo
    MyGlamm Logo

    MyGlamm is going hard with its marketing strategy; the cosmetic startup was founded in the year 2015 by Drapan Sanghvi and Priyanka Gill and the headquarters is situated in Mumbai, India. It is direct to consumer brand which apart from providing online beauty products also offers International salon and spa products as well. Different brands of skincare products, makeup and hair care products are available on this platform.

    The startup has collaborated with the popular Indian fashion designer Manish Malhotra and has launched a bridal vanity kit where one can find the top 10 favourite products of Manish Malhotra that are used in bridal makeup.

    Last year in November, after receiving $150 million of funding, the parent company of MyGlamm has added its name to the list of Unicorn of the country. Recently it has raised $47.14 million through funding and the current value of MyGlamm is $100 million.

    Sugar Cosmetics

    Sugar Cosmetics Logo
    Sugar Cosmetics Logo

    One of the most popular and trending brands in India right now is Sugar Cosmetics. It was founded in the year 2012 by Vineeta Singh and Kaushik Mukherjee and is the fastest growing cosmetics brand in the country. The headquarters of the company is situated in Mumbai, India.

    At first, only two products, kohl pencil and black eyeliner were available; now from eyeliners to lipsticks one can get find anything in here. All the products are made to be fit for Indian skin. The brand supplies its products in more than 130 cities and has also expanded outside India as it has an outlet in Russia and has an online presence in the United States.

    The current revenue of Sugar Cosmetics is INR 500 Crores and as per reports by the next 2 to 3 years, it will touch INR 2000 Crores.

    Nykaa

    Nykaa Logo
    Nykaa Logo

    Nykaa is probably the most used online platform to buy cosmetics in the country now. The company was founded in the year 2012 by Falguni Nayar. The platform is definitely a perfect place to get a wide range of beauty and wellness products, one can find over 2000 brands in this platform supplying over 200000 products.

    The company has over 5 million active users monthly, it has over 70 stores across the country. It is focusing on opening over 180 stores by 2024. The headquarters of Nykaa is situated in Mumbai, India.

    Nykaa has also launched an intimate wear brand called Nykd. The company has already added its name to the list of Unicorns and the current revenue of Nykaa is INR 2440 Crores.

    Elle18

    Elle18 Logo
    Elle18 Logo

    One of the most affordable brands of cosmetics, Elle18 is owned by Hindustan Unilever Limited and the brand was founded in the year 1998. The cosmetic products are full of bright colours that make them look lively and help in attracting the youth. Cosmetic products like Lipsticks and nail polish are quite famous for their affordability amongst the youth. Even the packaging of the products are quite modern and trendy, which makes it attractive

    Kay Beauty

    Kay Beauty Logo
    Kay Beauty Logo

    A beauty brand launched by one of India’s most loved Bollywood celebrities, Katrina Kaif. Kay Beauty has been able to make its presence felt since its very beginning. Kay Beauty was launched in the year 2019 and has a good range of makeup products to use for everyone. The brand has been able to provide some good products that are used daily such as lipsticks and blushes. Kay beauty collaborated with Nykaa during its launch and it was found in 50 stores and in the online platform of Nykaa.

    Color Bar

    Color Bar Logo
    Color Bar Logo

    Color Bar was launched with an intention of providing its customers homegrown cosmetic products that will be suited for Indian skin. Samir Modi launched the brand in 2004 after almost a decade that is 2013; the cosmetic company becomes an INR 100 Crore brand. The brand is targeting the age of 25 to 40, the best thing about this brand is that it is cruelty-free as well. It has now become the third-largest cosmetics company in India.

    Coloressence

    Coloressesnce Logo
    Coloressesnce Logo

    Coloressesnce is one of the fastest-growing cosmetics brands in India. The ingredients that are being used in the products of this brand are imported from Germany. It is quite affordable and the brand has a huge range of cosmetic products to choose from. The brand was founded by Saurabh Nanda in the year 2014.

    Blue Heaven Cosmetics

    Blue Heaven Cosmetics Logo
    Blue Heaven Cosmetics Logo

    The company is an Indian brand focusing on manufacturing cosmetic products in India. The cosmetics brand was established in 2002. All the makeup products are specially made keeping the Indian skin in mind. The brand is known for its affordable and cruelty-free products. The company was founded by Charanjit Singh and Gurnam Singh. The current revenue of the company is INR 100Crore to INR 500 Crore.

    Lotus Herbals

    Lotus Herbals Logo
    Lotus Herbals Logo

    This Indian Cosmetics brand is manufacturing over 250 natural skincare, hair care and makeup products that mainly include Ayurvedic and organic ingredients. The brand was established in 1993 by Kamal Passi. The brand is famous for its huge range of skincare and makeup products that are cruelty-free and is against animal testing. In 2019, Lotus was even awarded as ‘Luxury Brand of the Year’ 2019.

    Conclusion

    Cosmetic products that help us to enhance our natural features are used because of that, the cosmetics industry has experienced steady growth in India. With new startups exploring this market, it is just a matter of time before it becomes one of the prime industries that will dominate the startup ecosystem.

    FAQs

    What is the fastest-growing beauty company in India?

    Color Bar is the fastest growing cosmetics brand in India.

    Which is the No 1 cosmetic brand in India?

    Lakme is the leading cosmetic brand in India.

  • Is Vicco Dying? – Story of Once Most Popular and Loved Brand

    I know your mind has started humming that jingle. Earlier, people used to love singing Vicco’s jingles, just like they did movie songs and we still do that whenever we spot a Vicco product. Such jingles are referred to as classic jingles, and each memorable jingle or music has a fascinating past.

    Its jingle made it the most renowned and well-liked brand in every home. Everyone loved their products, whether it was their lotion or toothpaste. Vicco modified its branding and marketing strategy in light of newly emerging trends. However, the fact that it was a herbal product remained unchanged. Vicco continues to operate given the ongoing competition because of its USP.

    Vicco – History
    Vicco – Marketing strategy
    Vicco – Promotion strategy
    Vicco – Vicco vs Central Excise
    Vicco – The lawsuit’s response
    Vicco – Business expansion and Product Diversification
    Vicco – Awards
    Vicco – Media Presence

    Vicco – History

    Keshav Pendarkar founded Vicco in 1952. In Nagpur, he was running a local ration shop. We all possess high aspirations and are striving to achieve them. We all desire to attain more ambitions in life, and Keshav was no exception. As a result, he relocated to Mumbai with his family and began working for his goal.

    He soon began his business in a modest godown, producing chemical-free teeth cleaning powder for folks of all ages. He devised this strategy since it is something that would be used daily and by anyone. As a result, the possibilities of it being famous were higher, and that’s what prompted him to manufacture a product like this.

    Keshav and his sons practised door-to-door sales because they had no other way to promote their products. Vicco teeth cleaning powder, derived from 18 different medicinal herbs, gained popularity over time, and the Pendharkar family decided to establish their business.

    In 1952, Keshav was thinking about the future and observed that folks were using toothpaste instead of tooth powder to clean their teeth. Keshav requested his son, Gajanan Pendharkar, a pharmacist, to create toothpaste out of the medicinal herbs. So Vicco never used any chemicals in their toothpaste as some kinds of toothpaste had fluoride, which might have posed health issues if swallowed by the user.

    They didn’t want anyone to get sick from using their toothpaste. They eventually received a positive reaction to their products, but Keshav passed away in 1971. Gajanan Pendharkar, his son, continued his father’s business. The company’s turnover was approximately Rs 1 lakh at the time, and Gajanan was the one who transformed it from an ordinary brand to India’s most renowned brand.

    Vicco – Marketing strategy

    Vicco’s skin products have always been yellow, symbolizing the brand’s long-lasting relationship with turmeric and its effects on perfect skin, whilst the logo depicts antiseptic aspects.

    Many domestic and global care products were still making their way into India in that era. Vicco seized this chance to establish a foothold because customers demanded speedy solutions. It launched a product named “Vicco Turmeric” cream that resided in the hearts of youth suffering from acne who couldn’t wait for a long-term cure. It also claimed that this product blocked the absorption of damaging ultra-violet radiation.

    There was no guarantee that it could survive in the market since it was chemical-free and was made just from turmeric and other medicinal herbs. People were concerned that the cream’s yellow tint would turn their faces yellow.

    This issue was solved by requesting the salesperson to test the cream on the cheeks of the merchants and then showing customers the outcomes in a mirror. Now, we know Vicco Turmeric’s marketing adventure has been filled with new ideas.

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    Vicco – Promotion strategy

    The firm opted to use television to reach potential customers. Only Doordarshan was available on television during those days. Gajanan Pendharkar used a distinctive manner of presenting its company. He spoke with the producers of the TV show “Yeh jo Zindagi hai,” which led to Vicco’s commercial being aired during the show’s broadcast.

    It was the first brand to sponsor a television show just so their jingle could be broadcast repeatedly, and this was called “marketing blitzkrieg” meaning “doing your branding on multiple platforms at the same time.”

    Folks used to buy videotapes to see movies during those days, and Vicco transmitted its jingles in local dialects on those tapes as well. Indians residing in other countries bought the tapes, hence more people became aware of the brand.

    The ads claimed that the lotion is good for the skin and elegance, highlighting the therapeutic benefits of turmeric as found in Ayurveda. Vicco Turmeric Skin Cream was marketed as a blend of turmeric’s antibacterial qualities and sandalwood oil’s calming and refreshing effects.

    Aside from promoting a healthy, bright complexion, the commercials also showed ways it could be utilized as a medication to treat cuts and bruises, acne, and burns.

    In the meantime, the firm’s advertisement for Vicco Turmeric WSO Skin Cream focused on the medicinal benefits of turmeric for skincare, while the exclusion of the pricey component of sandalwood oil made it economical perhaps to the general public.

    Although Vicco Turmeric Skin Cream has lost its competitive edge due to the success of its rivals, the firm has been utilizing platforms such as tv and radio to inform the masses about the importance of Indian herbs and their significant uses.

    Vicco has recently introduced skin moisturizers, sunscreens, and oil-based lotions to cope with the present while remaining a subtle but important aspect of our culture.

    Vicco is now attempting to reposition itself as a youth-oriented brand. They recently signed Alia Bhatt as the face of their Vajradanti toothpaste and worked with her on ads.

    Vicco – Vicco vs Central Excise

    Vicco Vajradanti and Vicco Turmeric Skin Cream were not qualified to be categorized as herbal remedies, as stated by the business, and were rather identified as cosmetics by the Central Excise Department in 1978.

    Vicco Labs, not accepting the department’s claims, filed a lawsuit in Civil Court to oppose the allegation. On the 6th of May, 1982, the court ruled in Vicco’s favour, declaring that these goods were “ancient herbal formulations and not cosmetics.”

    When the Excise Department denied the ruling and initiated a lawsuit, the situation became even worse. They took the case to the high court, but the high court too ruled in support of Vicco stating that since it was herbal medicine, no tax could be levied. However, in that period, a tax and central excise reform were introduced, and this new central excise tariff act 1985 was adopted in 1986, and once it was enacted, a second trial was started, this time by central excise on Vicco, and that case lasted several years.

    Finally, in 2007, the verdict of this long legal dispute was announced. The Judge ruled in favour of Vicco and that cosmetic taxes cannot be levied against them, they must be abolished.

    The essence of the story, however, is how a lawsuit prompted the business to communicate and present the brand as ayurvedic rather than cosmetic, which was lauded as one of the smartest approaches in the sector.

    Vicco – The lawsuit’s Response

    Is Vicco’s product Ayurvedic or cosmetic? That was the question at the inception of this judicial dispute. To respond, Vicco explicitly stated in the jingle, “Vicco turmeric, Not cosmetic; Vicco turmeric ayurvedic cream.” Although it is a classic jingle, it was created with the most basic line anyone could imagine. That is why, over time, even the most basic things can become iconic. So try to keep it simple.

    Vicco – Business expansion and Product Diversification

    Did you know that Vicco’s current turnover is over 500 crores? It has built factories in Dombivli, Nagpur, and Goa to expand its business. However, in 1986, Sanjeev Pendharkar understood that his pharmacy diploma would not be enough, so he pursued a management and law course to help the company flourish.

    They began as a small tooth powder firm and have since expanded to include a diverse product portfolio such as Vicco Vajradanti paste, Vicco turmeric cream, Vicco sugar-free paste, Vicco foam base, Vicco turmeric facewash, and so on. The firm exports its goods to 30-40 nations worldwide.

    Vicco – Awards

    • In 1980, the company received an “International trade trophy award”.
    • Vicco was ranked 28th among India’s most trusted brands according to the Brand Trust Report 2012.

    Vicco – Media Presence

    Vicco can also be found on all sorts of digital media. The firm is actively organizing its advertising and promotion activities in this digital era. Besides launching ad campaigns like #NoFilter on Instagram, the firm has been consistently maintaining its social media presence with frequent posts and influencers.

    Vicco Turmeric is a frequent online coach for natural and brighter skin with brief lesson clips thereby placing Ayurveda in the spotlight, developing content to connect with people.

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    Conclusion

    Vicco’s marketing adventure has fostered and revived the spirit of therapeutic remedies and perks in this modern era, by it being the lead promoter of Ayurveda and using herbal supplements in its products. It has proven to be a fighter in the face of severe rivalry from multinational cosmetics companies, and this outlines the brand’s branding and promotion tale.

    I hope you found this story behind the Vicco jingle interesting.

    FAQ

    Is Vicco company closed?

    No, the company still sells its paste, face wash, and other products. The revenue of the company was  Rs 190 Crore in 2021.

    Who is the founder of Vicco?

    Keshav Pendarkar founded Vicco in 1952.

    What is the revenue of Vicco?

    The revenue of Vicco is Rs 190 crore in 2021.

    When was Vicco Turmeric launched?

    Vicco turmeric cream was launched in 1965.

  • List of Brands Endorsed by Camila Cabello

    When we talk about music, it is a thing that seems to connect the universe. There is hardly anyone who doesn’t like music, people seem to feel connected with their favourite pop stars and thus indulge their time in them. There are numbers of people who are inspired by them, thus different brands collab with them to reach the heart of their fans.

    The music industry of Hollywood has given some of the biggest superstars to the world. Pop stars are literally ruling the hearts of teenagers and young adults. Amongst all of them, there is one name that has created quite a stir in the industry and that is Cuban-American singer Camila Cabello.

    Popularly known as the ‘Havana Girl’, Camila Cabello rose to fame when she debut as one of the members of the popular American girl group ‘Fifth Harmony’.  They debuted in the year 2013. Before that, Cabello was one of the contestants of a TV talent show, The X Factor where she got together with other members of her group and formed Fifth Harmony.

    Camila Cabello started establishing herself as a solo artist after she left ‘Fifth Harmony’ and since then she has never looked back. Her songs like ‘I Know What You Did Last Summer’, ‘Havana’, ‘Hey Ma’, ‘Senorita’ and others made her one of the top music artists in the world. Not only that, in 2021, Camilla played the lead role in the live adaptation of the musical movie ‘Cinderella’. Some of her popular songs has also reached #1 in Billboard Hot 100.

    With her music, she has won a number of American Music Awards, Billboard Awards and many others. The several time Grammy nominee became a sensation with her song ‘Havana’.

    In this article, we will talk about the brands that Havana girl, Camila Cabello endorsed. So without any further ado, let’s get started.

    Branding is the process of connecting good strategy with good creativity. -Marty Neumeier

    List of Brands Endorsed by Camila Cabello

    Skechers
    Guess
    L’Oréal Paris

    Skechers

    Skechers is an American footwear company that was founded in the year 1992 by Robert Greenberg. It provides over 3000 styles and designs of footwear for women, men and children. The headquarters is situated in California, United States of America. It is the third-largest athletic shoe brand in the United States and provides high-quality shoes to consumers.

    Skechers roped in Camila Cabello in 2017 as their brand ambassador and since then she has been a part of their various campaign. They signed her for their worldwide women’s collection after her debut solo album was released. Skechers’s collaboration with the Cuban-American singer for their D’Lites category shoes is one of the biggest Skechers collaborations.

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    Guess

    Guess is an American clothing brand formed by the Marciano brothers in 1981. Popularly known for its jeans and denim clothing. Guess was one of the first companies to create designer jeans. The brand is all about promoting a young, adventurous and sexy lifestyle. Guess provides a trendy collection of clothes including jeans and dresses and accessories, handbags for men and women.

    Guess made Camila Cabello its face in 2017 and she has been a part of different campaigns in 2017. Her strength, beauty and confidence make her the best candidate for being the brand ambassador. Different types of denim, 90s styles of t-shirts, jackets and handbags are endorsed by Cabello.

    L’Oréal Paris

    L’Oréal Paris is a French personal care products company and is one of the world’s largest cosmetics brands. With products like hair colour, Haircare makeup, skincare, sun protection and perfume, the brand is serving its customers for 112 years. It was founded in the year 1909 by Eugène Schueller and the headquarters is situated in Clichy, France.

    In 2018, Camila Cabello was chosen as the brand ambassador and spokesperson for the brand and since then has been a part of various campaigns. L’Oréal launches the Havana Collection of makeup products by collaborating with Cabello. A range of makeups was released that was not only able to capture the attention of not only the fans of Cabello but also the general public.

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    Conclusion

    Camilla Cabello with her music was able to gain recognition, fame, love and respect from all around the world. Brands know that she is a pop star who can inspire and influence people from around the world greatly, so naturally, they collab with her to garner the attention of other people through their products. With the growing popularity of the 25-year-old pop star, more brands will show interest in future to collab with her for their products and services.

    FAQs

    Who is Camila Cabello?

    Camila Cabello is a Cuban-American singer and songwriter famous for songs like Havana and Senorita.

    What is the net worth of Camila Cabello?

    The net worth of Camila Cabello is approximately $14 million.

    The most popular song of Camila Cabello is Havana and Senorita.

    What is the age of Camila Cabello?

    Camila Cabello is 25 years old and was born on 3 March 1997.

  • List of Brands Endorsed by Kareena Kapoor Khan

    The Bollywood Film Industry of India is one of the most recognised entertainment industries in the whole world. It has always been the prime source of entertainment for billions of people for years.

    The actresses and actors of this industry enjoy the love of billions of people as well. Amongst all of them, one such actress is Kareena Kapoor Khan. One of the most popular actresses of Bollywood who also comes under the list of highest-paid actresses, Kareena Kapoor Khan debuted in the year 2000 with the film ‘Refuge’.

    She became famous for her roles in films like ‘Chameli’, ‘Dev’, ‘Jab We Met’, ‘Heroine’, ‘Udta Punjab’ and others. Known for her outspoken nature, Khan not only is a critically acclaimed actress but also a radio show host, fashionista, and entrepreneur, who has launched her own clothing and cosmetics line.

    Apart from all that, she has been working with UNICEF since 2014 for the education of girl children in India. Kareena Kapoor Khan is a brand herself and a big name in the country, so naturally different companies would like to collaborate with her to reach the mass. In this article, we will talk about the brands that are endorsed by Kareena Kapoor Khan. So let’s get started.

    If you don’t give the market the story to talk about, they’ll define your brand’s story for you. -David Brier

    List of Brands Endorsed by Kareena Kapoor Khan

    Colgate
    Head & Shoulders
    Philips Hair Styler
    LUX
    PUMA
    Berger Paints
    Lakmé

    Colgate

    Colgate is an American brand especially known for its oral hygiene products like toothpaste is a household name. It is not at all different in India as it is the most common toothpaste brand that is used by the people in the country. The original company was founded in the year 1805 and has been running in India since 1902.

    In 2013, Colgate roped in Kareena as the brand ambassador for their product Colgate Active Salt Toothpaste. With her gorgeous smile, she was the perfect brand ambassador for the toothpaste brand that promotes a healthy smile.

    Head & Shoulders

    The American brand of Anti-Dandruff Shampoo has been serving people since 1961. Head & Shoulders has made itself one of the most popular and prime brands that solve the dandruff problem amongst people.

    In 2007, Head & Shoulders India took Khan as their brand ambassador to celebrate the re-invention of the brand for the new generation. She has been a part of a number of Head & Shoulders campaigns. She is a big enthusiast of the hair care regime, so she actively took part in those campaigns and became its face.

    Philips Hair Styler

    Philips started its journey in the year 1891; its headquarters is situated in Amsterdam, United States. It has been one of the largest electronics companies in the world. Philips has been the home of various electronics products. Amongst them, it was famous for electronic hair products as well.

    In 2012, Philips made Kareena Kapoor Khan the brand ambassador of their new range of hair styling products; Philips does it to compete hard with Panasonic products as the popularity of Khan was at its peak. With giving back to back hit movies, Philips roping Kareena for the hairstyling product was a huge success.

    LUX

    Kareena Kapoor Khan has been associated with LUX for a very long time; this trusted soap brand is under Unilever. The headquarters of the company is situated in Singapore. The brand was first established in the year 1899. Kareena Kapoor Khan has been the brand ambassador of different LUX products, including, soap and shower gel and has been the face of several interesting and memorable campaigns of LUX.

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    PUMA

    PUMA is a company famous for producing athletic footwear, clothes and accessories. Founded by Rudolph Dassler in the year 1924 in Germany, it has become the third-largest sportswear company in the world. It is a tough competitor for Nike and Adidas. PUMA has over 360 stores across 120 cities from all over the world.

    In 2021, PUMA launches the Kareena Kapoor autumn/winter collection, consisting of colourful and vibrant sneakers, t-shirts and hoodies. They signed the deal with her for two years

    Berger Paints

    The Indian multinational paint company was founded in the year 1923. It has 16 facilities and is the second-largest paint company in India. Apart from its presence in India, the company also has Bangladesh, Poland, Russia and Nepal in its grasp.

    Berger Paints took Kareena Kapoor Khan as the face of the brand in 2020. With its new product Silk Breathe Easy, Berger Paints signed her as she portrays both the roles of a superstar and a caring mother just like the product that makes your home look modern and aesthetic as well as provides a safe environment.

    Lakmé

    Lakmé is an Indian Cosmetic Brand that comes under Hindustan Unilever, one of the most successful brands that deal with cosmetics in the country. It was founded in the year 1952 and has been serving the Indian audience since then. Various beauty and personal care products can be found here.

    Kareena Kapoor Khan has been the brand ambassador of Lakmé since 2011. They chose her as the face of the Absolute range of products that lasted for over 16 hours; Khan is the perfect person to endorse the brand with her radiant skin that can make anyone’s head turn towards her.

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    Conclusion

    Kareena Kapoor Khan is a name that has been ruling the industry, not only with her films but also by being the actress with numerous brand endorsement projects. The ‘Heroine’ proves her mettle by continuously emerging as the face of different big brands in the country. She proves to be a strong inspiration to every woman out there, her fan following knows no bounds and even after two decades of being in the industry, she still is one of the top actresses of the Indian film industry.

    FAQs

    Who is Kareena Kapoor Khan?

    Kareena Kapoor Khan is an Indian actress famous for her roles in Hindi films. She is the daughter of actor Randhir Kapoor and Babita Kapoor.

    What is the net worth of Kareena Kapoor Khan?

    Currently, the net worth of Kareena Kapoor Khan is $60 million

    How old is Kareena Kapoor Khan?

    Kareena Kapoor Khan was born on 21st September 1980 and she is currently 41 years old.

  • Patanjali Interesting Facts | Unknown Facts Behind the Popularity of Patanjali

    In India, ayurvedic goods have dominated the whole medical and cosmetic sector. Patanjali’s development in the field of ayurvedic medications and goods is well-known throughout India. With a net income of Rs. 590 crores ($80 million), Patanjali has been recognised as India’s fastest-growing FMGC company. It was founded in 2006 by Yoga master Baba Ramdev and Ayurveda professor Acharya Balkrishna. Patanjali Ayurved Limited is the owner of the Patanjali trademark. Its headquarters are in Haridwar, Uttarakhand.

    Patanjali serves the personal care and food sectors. It manufactures over 300 Ayurvedic medications for the treatment of various bodily problems and generates over 2,500 goods.

    So, without further ado, let’s look at some unknown facts about Patanjali.

    How Patanjali started?
    Patanjali’s Revenue Over the Years
    Baba Ramdev is not a Stakeholder
    How Does Patanjali Sell its Products?
    Patanjali’s Best Selling Products
    What Percentage of Patanjali’s Income is Spent on Advertising and Publicity?
    Patanjali’s Business Strategy
    How did Patanjali become so popular?
    Patanjali has a Food Park of its own
    Patanjali’s Divya Amla Juice and Shivlingi Beej Controversy
    Conclusion
    FAQs

    How Patanjali started?

    Acharya Balkrishna | Patanjali Founder and Chairman
    Acharya Balkrishna | Patanjali Founder and Chairman

    In Haridwar, Acharya Balkrishna and Ramdev established Divya Yoga Pharmacy in 1995, which led to the establishment of Patanjali Ayurved. NRIs Sunita and Sarwan Poddar, who are Ramdev’s followers, helped the firm get off the ground with a loan.

    Balkrishna said that he took out a Rs 60 crore loan without ever having a personal bank account in his name.

    Patanjali’s Revenue Over the Years

    In 2012, Patanjali made a total revenue of Rs 452 crores ($6.07 million), in 2013, it went up to Rs 849 crores ($11.4 million). In 2014, the revenue was Rs 1191 crores ($16 million) and in 2015, it went to Rs 2006 crores ($26.9 million). In May 2017, the firm said that its revenues had quadrupled in a year to over Rs 10,000 crore and in 2020 generated Rs 30,000 crores, making it India’s second-largest consumer products company, second only to Hindustan Unilever who they aim to beat by next year, with Amul now contending for second place.

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    Baba Ramdev is not a Stakeholder

    The firm does not consider Baba Ramdev to be a shareholder. The yoga guru owns zero% stake in the business. Acharya Balkrishna, on the other hand, is the managing director of Patanjali Ayurved and has a 94 per cent share in the company.

    How Does Patanjali Sell its Products?

    Patanjali goods are offered through three types of medical centres: 1200 Patanjali Chikitsalayas (doctors’ clinics), 2500 Arogya Kendra (health and wellness centres), and 8000 Swadeshi Kendra (non-medicine outlets).

    Baba Ramdev’s Patanjali established a collaboration with eight e-tailers earlier this year as part of a big push for the online distribution of Patanjali Ayurveda’s products.

    Several E-tailers have partnered with Patanjali Ayurveda. These are:

    These e-tailer collaborations will be in addition to the company’s website, patanjaliayurved.net, where it sells its goods online.

    Patanjali’s Best Selling Products

    Patanjali Best selling products
    Patanjali Best selling products
    • Patanjali’s cow ghee has brought in Rs 1,467 crore, accounting for 13.9 per cent of the company’s overall income.
    • Patanjali Ayurveda’s second most popular product, Dant Kanti toothpaste, has brought in the most money after cow’s ghee. According to the most recent information available, Patanjali’s Dant Kanti sold Rs 940 crore, accounting for 8.9% of total income.
    • The hair cleanser, Kesh Kanti, is another of Patanjali Ayurveda’s most popular products. Kesh Kanti, Patanjali’s haircare brand, had a revenue of Rs 825 crore, accounting for 7.8% of the company’s overall sales.
    Patanjali Best products

    What Percentage of Patanjali’s Income is Spent on Advertising and Publicity?

    Patanjali invests 12-20% of its sales on distribution and research, according to data and sources. Patanjali has developed a unique word-of-mouth marketing strategy that generates all revenue without the use of advertising.

    Patanjali’s fame did not emerge immediately; it grew over time as hundreds of thousands of pleased consumers multiplied into lakhs.

    Patanjali’s Business Strategy

    Patanjali Chikitshalya and Arogya Kendras have 10,000 locations where the staff constantly suggests Patanjali items. And the folks who attend their yoga camps are eager to promote the business. Baba Ramdev’s Swadeshi branding was added to the mix. Baba Ramdev also sells it on television and promotes it in his Yoga seminars around the country.

    They also supply Patanjali brand usage and teach and certify medical practitioners chosen by Ayurveda clinics.

    Due to the rub-off effect of Baba Ramdev’s qualifications in Yoga and Ayurveda, this instantly bestows confidence and credibility.

    How did Patanjali become so popular?

    Patanjali goods have grown in popularity in the recent year, even though the company was founded in 2006. The Haridwar-based firm brought in Rs 5,000 crore in revenue in 2015-16, up from about Rs 400 crore in 2011-12, Rs 2,000 crore in 2014-15, and now Rs 30,000 crores in 2020-21. In its FMCG range of roughly 300 goods, products like ghee and toothpaste have emerged as blockbusters, boosting their development even further.

    The trend in Indian customers’ lifestyles toward natural and ayurvedic items and the fact that its goods are 20 per cent cheaper than most FMCG items might be the reason for its success.

    Patanjali has a Food Park of its own

    Patanjali Food Park
    Patanjali Food Park

    Patanjali Ayurveda has it is own Patanjali Food and Herbal Park, which runs under the Indian government’s food park plan. Not only that but the corporation is said to have opened one of the world’s largest food parks, with a total investment of Rs 500 crores. It is not only beneficial to the medical brand, but it also employs over 6,500 people and spans 100 acres.

    Patanjali’s Divya Amla Juice and Shivlingi Beej Controversy

    In a public notification dated June 21, 2017, the Nepal Department of Drug Administration requested that Patanjali Ayurved recall six medicinal items because they were determined to be of poor quality.

    Patanjali’s Divya Amla Juice and Shivlingi Beej failed to fulfil quality criteria, according to an RTI request. According to the test result, Shivlingi Beej had 31.68 per cent foreign matter, and amla juice had a pH value below the permissible range. Between 2013 and 2016, 32 of the 82 samples collected failed the quality test.

    According to a lab study from the Uttarakhand state government, the pH value of amla juice was determined to be less than the permissible level, which assesses the alkalinity of water-soluble compounds. Acidity and other medical issues may result from products with pH levels less than seven. The lab result was refuted by Acharya Balkrishna, who said it was an effort to smear Patanjali’s reputation.

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    Conclusion

    The last financial year has been quite hard for Patanjali since sales were down due to the pandemic, but with the acquisition of the FMCG firm Ruchi Soya for Rs 4350 crores ($58.4 million), things have started to look up. Baba Ramdev has reported a 9 per cent rise in operational revenue while the net income has gone up to 14 per cent since 2020. Patanjali is expected to grow even more and beat its competition in the coming years.

    FAQs

    Who is the real owner of Patanjali?

    Acharya Balkrishna is the owner of Patanjali. He is the chairman of the consumer goods company Patanjali Ayurved.

    What is the USP of Patanjali?

    Patanjali sells only Ayurveda based products in food, cosmetics and healthy FMCG products.

    When was Patanjali started?

    Patanjali was founded in January 2006 by Baba Ramdev and Acharya Balkrishna at Haridwar.

  • Top Cosmetic Companies in the world | Biggest Cosmetic Brands

    The beauty business is a multibillion-dollar sector that has shown to be resilient in the face of adversity, and the top 9 cosmetics companies listed below have been at the forefront of the global cosmetics market for decades. The beauty business grew from 483 billion dollars in 2019 to 511 billion dollars in 2020, and by 2022, it is anticipated to be worth 429.8 billion dollars. As beauty trends reach new heights and the sector becomes one of the most valuable enterprises in business, the global cosmetic industry will expand at a CAGR of 4.3 per cent by 2022. Without further ado, let us look at the best cosmetic brands in the world in 2021.

    Best Cosmetic Brands in the World

    FAQs

    Popular cosmetics brands in the world

    Best Cosmetic Brands in the World

    Here are some of the top companies that produces and provides best cosmetic brands to the world.

    Johnson & Johnson

    Johnson & Johnson - best cosmetic brands in the world
    Johnson & Johnson – best cosmetic brands in the world

    A multinational firm based in the United States, Johnson & Johnson was founded in 1886. It is the world’s largest cosmetics company and ranked first on the list of the top cosmetics companies by revenue in 2020. Johnson & Johnson is based in New Jersey, United States.

    Johnson & Johnson is a healthcare giant. Prescription and over-the-counter medicines, orthopaedic implants, surgical supplies, and home items are all included. Johnson & Johnson also covers skincare, dental care, and infant care items.

    Aveeno, Neutrogena, Listerine, and Johnson’s Baby are among the company’s most well-known brands. Johnson & Johnson has been linked with several baby products, including oil and shampoo.

    The U.S. Food and Drug Administration (F.D.A.) approved an Emergency Use Authorization (E.U.A.) in February 2021 for Johnson & Johnson’s single-dose COVID-19 vaccine, which was developed by Janssen Pharmaceutical Companies to prevent COVID-19 in people aged 18 and up. Johnson & Johnson is expected to deliver 20 million doses by the end of March 2022 and 100 million injections in the first half of 2022 to the United States. The firm made 82.06 billion dollars in 2020.

    Procter & Gamble

    P&G - best cosmetic brands in the world
    P&G – best cosmetic brands in the world

    Procter & Gamble is one of the most lucrative personal care corporations in the United States. Procter & Gamble, based in Cincinnati, Ohio, is a significant player in the skincare and haircare industry, with brands such as Pantene, Herbal Essences, Gillette, Aussie, Olay, Head & Shoulders, Ivory, Old Spice, Secret, Crest, Scope, Oral-B, Safeguard, Art of Shaving, and others. For men and women and newborns and children, the firm offers a comprehensive selection of beauty and personal care goods. Procter & Gamble had a revenue of 67.7 billion dollars last year, making it the world’s second-largest cosmetics business by sales in 2020.

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    Unilever

    Unilever - best cosmetic brands in the world
    Unilever – best cosmetic brands in the world

    Unilever is a global consumer products business based in London, England, and is a joint venture between the United Kingdom and the Netherlands.

    The firm focuses on cleaning agents, beauty goods, and personal care items in the cosmetics industry. In addition, the company’s other sectors include food, energy drinks, ice cream, and tea goods. Unilever has carved a niche with prominent cosmetics brands including Dove, Axe/Lynx, Pond’s, Close-Up, Vaseline, TRESemmé, Suave, Lifebuoy, and Sunsilk for itself in the cosmetics market. Customers worldwide have been snapping up Unilever’s culinary goods, such as Knorr quick soups, and cleaning supplies brands, such as Domestos bleach, as a result of the epidemic. In the year 2020, the company’s yearly revenue was 58.03 billion dollars.

    Kao

    Kao - best cosmetic brands in the world
    Kao – best cosmetic brands in the world

    Kao firm is based in Japan and provides a wide range of cosmetics, including colour cosmetics, skincare, face and body cleansers, and hair care products. The company produces cosmetics, edible oils, hygiene, fatty chemicals, laundry and cleaning goods, and speciality chemicals. Bioré, Goldwell, John Frieda, and Jergens are some of the company’s well-known brands. As of 2020, Kao is Japan’s most prominent cosmetic production firm. Kao is expected to produce 14.7 billion dollars in 2020.

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    Estée Lauder

    best cosmetic brands in the world
    Estée Lauder – best cosmetic brands in the world

    Estée Lauder is a prominent manufacturer and marketer of high-quality skincare, cosmetics, fragrance, and hair care products around the globe. Estée Lauder is one of the most well-known cosmetics businesses in the world today, continuing to break new ground in the worldwide premium cosmetics industry. Estée Lauder, Dr Jart+., La Mer, Bobbi Brown, Tommy Hilfiger, Tom Ford Beauty, and M.A.C. are just a few of the company’s brands that are distributed in over 150 countries and territories. The firm made 13.68 billion dollars last year.

    Shiseido

    Shiseido - best cosmetic brands in the world
    Shiseido – best cosmetic brands in the world

    Shiseido is a Japanese multinational personal care firm that manufactures skincare, cosmetics, haircare, and fragrances. Shiseido was established in Ginza, Tokyo, in 1872 as Japan’s first Western-style drugstore.

    Shiseido has a cosmetics collection named “The Makeup” that includes lip products, eye shadows, eyeliners, mascara, foundations, concealers, and blushes, among other things.

    They also put much money on good packaging for all of their items, making their product lines more attractive to the eye. Za, Shiseido, Anessa, Bare Essentials, Senka, Nars, and Sea Breeze, are just a few famous brands. It made 9.9 billion dollars in 2020.

    Coty Inc.

    best cosmetic brands in the world
    Coty – best cosmetic brands in the world

    François Coty started Coty Inc., an American international cosmetics firm, in 1904. The firm sells a variety of personal care items, including skincare and body care.

    Nivea, Eucerin, Labello, Florena, and La Prairie are some of the company’s most well-known brands. The firm made news in 2019 when it paid 600 million dollars for Kylie Cosmetics and again in June 2020 when it paid 200 million dollars for a 20% share in K.K.W., a brand controlled by Kim Kardashian West. Coty Inc. made 9.4 billion dollars in revenue last year.

    Beiersdorf

    Beiersdorf - best cosmetic brands in the world
    Beiersdorf – best cosmetic brands in the world

    This German multinational corporation produces and distributes a wide range of personal care products and pressure-sensitive adhesives. Coppertone, Elastoplast, Labello, La Prarie, Eucerin, and Nivea are some of the company’s most well-known brands.

    Beiersdorf serves a wide range of demands and operates in various areas, including mass market, dermo-cosmetics, and premium cosmetics. In 2020, the firm earned 8.9 billion dollars.

    AmorePacific

    Amore Pacific - best cosmetic brands in the world
    Amore Pacific – best cosmetic brands in the world

    Amore Pacific is a South Korean cosmetics manufacturer. In 2002, the business created the AMOREPACIFIC cosmetics line. The firm concentrates on producing natural beauty products and has quietly built a reputation in the market, taking advantage of the recent K-beauty boom.

    Dantrol, Vital Beautie, Aestura, Mamonde, Fresh Pop, Espoir, Primera, ILLIYOON, Laneige, Makeon, Etude House, MIRAEPA, Odyssey, and others are among the company’s most well-known brands.

    Amorepacific has 5.5 billion dollars in revenue in the year, making it one of the world’s top cosmetic producers.

    FAQs

    Which are the top companies with best cosmetic brands in the world?

    Top companies with best cosmetic brands in the world are:

    • Johnson & Johnson
    • Procter & Gamble
    • Unilever
    • Kao
    • Estée Lauder
    • Shiseido
    • Coty Inc.
    • Beiersdorf
    • AmorePacific

    Which are the top cosmetic brands in India in 2021?

    Top 5 cosmetic brands in India are:

    • MAC Cosmetics
    • Maybelline
    • Lakme
    • L’oreal Paris
    • Nykaa