Tag: Corporate Gifts

Top Gifting Brands and Startups in India Revolutionizing the Gifting Business

Gifts play a vital role in expressing love and affection to our family and friends, especially during special occasions. However, in our fast-paced lives, it can be challenging to manage these gestures. This is why people are turning to sources and channels that offer convenient doorstep delivery of gifts. The gifting business in India is growing rapidly, with companies offering personalized gifts, corporate hampers, and eco-friendly options to meet diverse customer needs. In India, there are numerous startups dedicated to providing this service, allowing you to easily search for and book the perfect gift online for your loved ones.

These startups offer a wide range of categories on a single platform, making it easy for you to choose and purchase your favorite gift, with same-day delivery right to your doorstep. The convenience and flexibility offered by these online gifting platforms have made them immensely popular, as they empower us to make our special moments even more memorable by providing tailored gifting options based on our preferences and convenience.

In this blog, we will explore the top online gifting startups in India, highlighting their unique features, categories, and the convenience they provide. Whether it’s birthdays, anniversaries, or any special occasion, these startups are here to make gifting hassle-free and memorable. Let’s dive in and discover the best online gifting options available in India!

S.No	Company	Best Selling Items	Best For
1	Qwikcilver Solutions	Gift cards, loyalty vouchers	Gift card management & loyalty solutions
2	Indigifts	Personalized mugs, cushions, hampers	Personalized gifts for every occasion
3	Wedtree	Wedding return gifts, decor items	Wedding & festive gifting solutions
4	BigSmall	Quirky gadgets, novelty items	Unique & quirky gifts for all occasions
5	Xoxoday	Employee reward vouchers, gift cards	Employee rewards & corporate gifting
6	ExcitingLives	Experience gifts, games, adventure kits	Fun experience-based gifts & games
7	Giftsvilla	Customized hampers, photo gifts	Customized gifts for personal & corporate use
8	Gratifi	Reward cards, recognition packages	Employee engagement & reward platform
9	Happy Pencils	Eco-friendly stationery, planners	Eco-friendly stationery & gifting products
10	The Zappy Box	Curated gift boxes, combos	Curated gift boxes for all occasions
11	Incredible Gifts	Wooden crafts, personalized home decor	Personalized wooden & home decor gifts
12	Loopify	Eco-friendly kits, reusable items	Sustainable & eco-friendly gifting solutions
13	Ferns N Petals	Flowers, cakes, personalized gift packs	Flowers, cakes & personalized gift packs

Qwikcilver Solutions

Website	www.qwikcilver.com
Rating	3.7 out of 5
Founder	Kumar Sudarsan, Pratap TP
Founded	2007
Best For	Digital gifting and stored value solutions

Qwikcilver.com is renowned for its digital gifting and stored value solutions, providing a comprehensive platform for businesses to manage various gift card programs, loyalty initiatives, employee incentives, and digital payment solutions. With its extensive range of offerings, including electronic and physical gift cards, prepaid cards, loyalty programs, and more, Qwikcilver Solutions has become a prominent player in the gifting industry across Asia and the Middle East. Their user-friendly Woohoo app enables users to instantly send e-gift cards via SMS, WhatsApp, or email, making it a convenient and versatile option for personal and occasion-based gifting needs.

Indigifts

Website	Indigifts.in
Rating	4.7 out of 5
Founder	Nitin Jain, Ankit Jain, Khushbu Mathur
Founded	2017
Best For	Personalized gifts and customized products

Indigifts.in is an online gifting platform based in Jaipur, India. It offers a wide range of personalized and unique gifts for various occasions and recipients. It has witnessed tremendous growth, with over 18,000 orders per month. The platform provides a diverse selection of products including fridge magnets, t-shirts, coffee mugs, cushions, key chains, and more, Indigifts stands out with its unique use of “Hinglish” language on its products. With a strong partnership with Amazon for product supplies, Indigifts generates significant monthly revenue of INR 20-40 crore. It is one of the top 10 gifting companies in India.

Indigifts.in aims to provide a convenient and delightful gifting experience to customers across India.

Wedtree

Website	www.wedtree.com
Rating	4.4 out of 5
Founder	Brindha Padmanabhan, Anand Krishnamoorthy
Founded	2014
Best For	Wedding and festive products

Wedtree is an online platform that specializes in providing a diverse range of wedding return gifts. It offers a wide variety of products and categories for individuals to choose from when selecting return gifts for weddings. Wedtree collaborates with handicraft artisans to create unique and valuable gifts, catering to different budgets and preferences.

From affordable rates starting at Rs. 20 to Rs. 1,000, Wedtree provides various handmade products. With a website that attracts around 13,000 visitors per day, Wedtree’s success is on the rise, and it anticipates doubling its revenue compared to the previous year.

BigSmall

Website	www.bigsmall.in
Rating	4.3 out of 5
Founder	Yatin Hans, Aman Hans
Founded	2015
Best For	Unique and quirky gifts for every occasion

BigSmall is an online shopping platform that offers a wide range of products for gifting and personal use. It is a gifting company based in Delhi, India, known for its incredible collection of unique and quirky items. BigSmall sources its products from various countries and has gained popularity worldwide. They offer a diverse range of products, including home decor, accessories, gadgets, stationery, and more. With their exceptional selection and commitment to quality, BigSmall has become a go-to destination for those looking for distinctive and interesting gifts.

BigSmall has gained global recognition and popularity, sourcing products from countries like Japan, India, Taiwan, South Korea, China, the US, and the UK. In 2018, the company set ambitious goals to fulfill up to 30,000 orders within six months and experienced a remarkable growth rate of 150% month-on-month. With an increased rate of repeat customers by 40% in the following 18 months, BigSmall has established itself as a successful brand in the market, offering outstanding gifting options and exceptional services.

Xoxoday

Website	www.xoxoday.com
Rating	4.4 out of 5
Founder	Manoj Agarwal, Sumit Khandelwal, Abhishek Kumar, Kushal Agarwa
Founded	2012
Best For	Unique experiences and rewards for individuals and businesses

The startup, Xoxoday (earlier Giftxoxo) is known for its unique and crafty collection of recreations as well as experiences for various purposes such as client attention, compensations for employees, sales incentives, channel partners incentives, and many more.

Xoxoday always gets into experiments and rewards for the gifting categories and is quite famous for it. It provides a curated collection of activities, gift vouchers, corporate rewards, and incentive programs to enhance employee engagement, customer loyalty, and overall well-being.

Xoxoday has evolved to a great extent and is now, working with a team of 175+ people. The company has been serving more than 1,000 clients across India, the US, the UK, UAE, and South East Asia (SEA).

ExcitingLives

Website	Excitinglives.com
Rating	3.8 out of 5
Founder	Rohit Saxena, Vandana Srivastava and Nisheeth Srivastava
Founded	2007
Best For	Unique and personalized gifts, gadgets, and experiences

ExcitingLives a leading online gift platform, offers an extraordinary and diverse collection of gift ideas that are sure to amaze and delight your loved ones. With a growing customer base of hundreds of thousands in India and abroad and over five thousand daily visitors, ExcitingLives.com provides exceptional product categories, including a strong presence in the corporate gifting space, ensuring your gift stands out as truly special.

ExcitingLives.com caters to diverse interests and occasions, ensuring that every gift is cherished and appreciated. With its wide selection, convenient delivery options, and commitment to customer satisfaction, ExcitingLives.com has earned a reputation as a go-to destination for unique and exciting gift-giving experiences.

Giftsvilla

Website	Giftsvilla.in
Rating	4.1 out of 5
Founder	Minal Thukral, Sumeet Wadhwa
Founded	2014
Best For	Unique and personalized jewellery gifts

GiftsVilla is your ultimate destination for exquisite and personalized jewelry, catering to all your gifting requirements. With a wide range of stunning pieces available at affordable prices, GiftsVilla specializes in name pendants, necklaces, bracelets, rings, and more. Offering over 120 unique products, the platform has successfully served a global customer base of over 4,000 satisfied individuals.

Whether you’re celebrating a birthday, anniversary, wedding, or any other special occasion, Giftsvilla.in is your go-to destination for finding unique and memorable gifts that will bring joy to your loved ones. With its extensive selection, reliable service, and commitment to customer satisfaction, Giftsvilla.in strives to make every gifting experience a delightful one.

Gratifi

Website	www.gratifi.com
Rating	5 out of 5
Founder	Tapas Lenka
Founded	2017
Best For	Employee rewards and recognition

Gratifi is a cloud-based SaaS platform for employee total rewards, as well as channel and customer engagement. The company is established in Pune, Maharashtra, and provides a digital corporate gifting platform. It offers top corporate gifting services for customers and employees. No matter the occasion, you can trust Gratifi to make it special with a wide variety of physical products and e-vouchers.

Gratifi offers various services and categories to make your choice more valuable. It also provides the option of customizing gifts for customers and employees. Another great feature is that it enables you to set up a DIY digital portal through which the employees and customers can select their own corporate gift from specially curated options.

Happy Pencils

Website	www.happypencils.in
Rating	4.8 out of 5
Founder	Araatrika
Founded	2017
Best For	High-quality and creative stationery products

Happy Pencils is a leading online gift site for stationery enthusiasts. With a wide range of products, including colorful and unique pencils, pens, notebooks, and art supplies, the website caters to individuals who appreciate the joy of writing and creativity. The platform curates a collection of high-quality stationery items from renowned brands, ensuring that customers have access to a delightful assortment of stationery that combines functionality with aesthetic appeal. Whether you’re a student, artist, or simply someone who loves stationery, Happy Pencils offers a delightful shopping experience that celebrates the joy of writing and self-expression.

The Zappy Box

Website	www.thezappybox.com
Rating	4.8 out of 5
Founder	Prerna Taneja
Founded	2017
Best For	Unique and creative gift boxes

The Zappy Box is a popular online gift brand that specializes in creating curated gift boxes for various occasions and themes. They offer a wide range of gift options, including gourmet treats, beauty products, home decor items, personalized accessories, and more. The Zappy Box focuses on curating high-quality products from trusted brands to ensure a delightful gifting experience. With their attention to detail and thoughtful curation, they strive to make every gift box a memorable and meaningful gesture.

Incredible Gifts

Website	www.incrediblegifts.in
Rating	4.5 out of 5
Founder	Vikram Pratap and Yashpal Sharma
Founded	2012
Best For	Personalized gifts

Founded by childhood friends Vikram Pratap and Yashpal Sharma Incredible Gifts is a fast-growing online gifting startup, which is becoming popular for its modern gift ideas. The website offers unique and creative gifts that are carefully made with passion. They provide both online payment and cash-on-delivery options.

Incredible Gifts has a wide range of personalized gifts that can be customized to match the recipient’s taste for any special occasion. All of their handmade products are available at affordable prices.

Loopify

Website	www.loopify.world
Rating	4.7 out of 5
Founder	Hemal Gathani
Founded	2019
Best For	Eco-friendly gifts

Loopify is a marketplace that provides 100% plastic-free, sustainable products for gifts, events, festivals, and everyday use.

With their thoughtfully selected range of products, they aim to show customers that embracing sustainability can begin with small steps, without sacrificing quality. Loopify is a great choice for eco-conscious shoppers this festive season, offering sustainable products that don’t compromise on quality or style. Their commitment to the environment makes it easy to make a positive impact while shopping. Loopify is one of the top gifting brands for eco-friendly gifts.

Ferns N Petals

Website	Fnp.com
Rating	4.6 out of 5
Founder	Vikaas Gutgutia
Founded	1994
Best For	Flowers, cakes, personalized and gifting solutions

Ferns N Petals (FnP) is a well-known name in the corporate gifting world, famous for its beautiful flowers and delicious cakes. It’s the go-to choice for last-minute gifting, offering delivery within just 2 hours for small orders. FnP also provides a wide range of festive gift packs, personalized floral arrangements, and edible gifts like chocolate boxes and cakes, making every occasion extra special. It is one of the best gifting brands in India.

Conclusion

In conclusion, the world of online gifting startups in India is thriving with creativity, innovation, and convenience. These top gifting platforms have revolutionized the way we express our love and affection through thoughtful gifts. From personalized items to unique experiences, they offer a wide range of options to cater to every occasion and recipient. With their user-friendly interfaces, secure payment gateways, and efficient delivery services, these startups have made gifting hassle-free and enjoyable.

As the gift industry continues to grow, we can expect even more exciting developments and offerings from these startups in the coming years. So, whether it’s a birthday, wedding, or any special occasion, these top online gifting startups are here to make your gifting experience memorable and extraordinary.

FAQs

What are online gifting startups?

Online gifting startups are platforms or companies that operate online and provide a wide range of gifting options and services to customers. These startups offer convenient ways to browse, select, and send gifts to loved ones for various occasions.

Is corporate gifting a good business?

Yes, corporate gifting can be a lucrative business with a steady demand for unique and meaningful gifts, offering opportunities for repeat business and growth.

Why should I choose online gifting startups over traditional gift stores?

Online gifting startups offer several advantages over traditional gift stores. They provide a vast selection of unique and personalized gifts, convenient browsing and ordering options, secure payment methods, and efficient delivery services. Additionally, many online gifting startups offer special features like gift wrapping, custom messages, and easy returns, enhancing the overall gifting experience.

Are online gifting startups reliable and secure?

Yes, reputable online gifting startups prioritize customer satisfaction and take measures to ensure the security of their platforms.

How big is the gifting industry in India?

As extended regional festivals approach, the Indian gifting industry is expected to experience a significant surge. Valued at $30 billion, the market has seen substantial growth in recent years, with e-commerce platforms playing a major role in driving this expansion.

How do I start a gifting business?

To start a gifting business, you need to identify your target market, select a niche or theme, source unique products, and establish an online presence through a website or social media. Additionally, networking with suppliers and creating partnerships can help in offering a diverse range of products and expanding your customer base.

October 15, 2025

Best Gift Shop Business Ideas | Tips For Gift Shops
Giving gifts is a tradition that extends to all sections of society. Gifts shop business had a stunning growth globally in the past decade. We will face so many problems when starting and running a gift shop. Let us discuss some gift shop business ideas.

Gifts shop business creates a significant amount of revenue all over the world. We can generate higher returns from this business. Gifts shop business had a stunning growth globally in the past decade due to the extension in the customer base and an increase in application for inventive products. We all love receiving gifts. Giving gifts is a tradition that extends to all sections of society, regardless of age, income, or region.

We will face so many problems when starting and running a gift shop. There are so many personal and cultural taste identities contained in your business. You may not be able to please all of your customers. But you can find customers who like your selections. They can remain your loyal customers for years to come. So it is essential to find those customers to increase your sales. Let us discuss some gift shop business ideas to beat the competition.

The peoples get excited when they receive a gift from others. There are so many situations in which people will give some gifts to their relatives or friends. It includes parties, marriages, functions, different festivals, etc. The demand for gifts in the market remains throughout the year. So, opening and running a gift shop will be very profitable.

Best Gift Shop Business Ideas
Tips For Gift Business
Best Gift Shop Business Ideas

Gift business ideas offer opportunities for entrepreneurs to tap into the lucrative world of personalized and thoughtful gifting. From custom gift baskets and subscription boxes to handmade crafts and event planning services, these ventures cater to various occasions and customer preferences. Gifting business ideas can range from personalized gift boxes to curated experiences, offering unique and thoughtful options for every occasion. Creative and well-executed gift businesses can thrive in a market that values sentimental and unique presents. Here are a few gift shop opening ideas:

Gift Business Ideas
- Handmade Collections and Other Souvenirs – Handmade collections and other souvenirs are excellent gift store ideas. They provide a one-of-a-kind and personal touch that many gift recipients appreciate. Furthermore, handmade things are frequently perceived to be of superior quality than mass-produced items.
- Customized Products – They are a great gifting business idea because they offer a unique and personal touch that customers will surely appreciate. Customized products can be anything from personalized mugs and t-shirts to custom-made jewelry and home decor items.
- Novelty Merchandise – Because it is unusual and can appeal to a wide spectrum of customers, novelty stuff is an excellent gift business. Novelty gifts are frequently unique, amusing, and surprising, making them ideal for gift-giving.
- Cosmetics – Cosmetics is a unique gift shop business idea and is a great way to tap into the growing demand for beauty products. Cosmetics are a popular gift for all occasions, from birthdays and holidays to weddings and anniversaries.
- Ceramic Gift Items – Ceramic gift products are available at various price points. You can find tiny products for Rupees 50 and items costing more than Rupees 5000. However, higher-priced products have a higher margin than lower-priced products.
- Personalized Home Decor – Personalized home decor as a gift shop business idea is a great way to tap into the growing demand for unique and thoughtful gifts. People love to give and receive gifts that are special and meaningful, and personalized home decor items can be just that.
- Crystal Gift Items – This is the most profitable item in the gift item business sector. This category contains 50% of all sale records. Because this product is popular among people of all ages, it provides extremely profitable margins.
- Wall Hangings – There is a wide variety of beautiful wall hangings available. Wind chimes, seashell hangings, mat ornamental hangings, embroidered work hangings, metal hangings, and more items are on the list. This type of item is a common present for family gatherings.
- Tote Bags – Tote bags aren’t just for groceries—they’re a great idea for personalized gifts! Customers can add their favorite photos, quotes, names, or designs. Offer different styles and colors to suit everyone’s taste. These stylish, reusable bags are perfect gifts for anyone who needs a practical yet fun bag.
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Tips For Gift Business

Running a gift shop business successfully is not an easy thing. You need to face competition from other shops and online retailers. You must be ready to distinguish yourself and think differently. Some of the tips for gift shop businesses that will give you benefits are given below.

1. Be Creative Through Marketing, Display, and Promotions

Gift Business Ideas – Be Creative Through Marketing

Generally, gift shops have a method of charging exorbitant prices for cheap products. You need to ensure that you are not losing new customers due to prices. One of the best ways to do this is to offer a creative bundled deal. It is very rare for someone to go to a gift shop for only one item. You can remind them of what else they want by grouping similar products together. Also, you can give discounts on these purchases. So, the customers will spend more money on your gift shop items.

Try to keep your displays clean and fresh across the retail space. Displays are used to attract customers and highlight some products that you want to sell quickly. Find time to update the display with new designs, colors, and products. You should plan any promotional event in your shop each week, such as social media advertisements, a new product premiere, or a small in-store event.

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2. Use Technology to Improve the Gift Shop

It is important to integrate technology into your shop like any other modern retail store. Customer resource management tools and loyalty programs might not be crucial for your business type, but you require sales reporting, solid inventory management, and product analytics.

These all must be in your gift shop POS system. Also, you should look at your retail metrics like sales conversions, gross & net profit, revenue, etc. You can add mobile gift store POS tablets. This will improve the experience of customers by making the checkout process more convenient and making your lines shorter and faster.

3. Brand Yourself With New Products

Most of the gift shop products are branded with designs from nearby sights and attractions. You can brand yourself with some of your items. The products such as t-shirts or other costumes might have both a logo of your retail store and a nearby attraction. If you are doing that in the right way, your gift shop can attract more people.

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4. Try to Stock Everyday Products

You need to try to stock the shelves with everyday products. Also, you can carry a wide array of drinks and snacks. The people who are holidaying are more ready to spend their money on treats. You can sell wine and beer according to laws and regulations in your location. Also, you can begin a quick-service restaurant near to your shop. It will attract more people to your shop. Try to discover more ways to add comfort for the visitors to your shop. That will increase your sales.

5. Offer Products Aimed at Tourists

Gift shops are most normally found in places teeming with tourists. We can see gift shops in amusement parks, inside stadiums, museum exhibits, and other attractions. So you need to focus on bringing products according to the interests of tourists. But, it is not easy to execute this idea well. Customers are not interested in seeing the same items in all gift shops. Try to add more innovative and attractive items. Surprise them with new inventive products.

6. Provide Additional Services

Offering some services in addition to your products will take your store to another level. It shows how much you care for your customers. Customer loyalty plays a very important role in the gift shop business. A person should keep brainstorming about unique gift business ideas to stay ahead of the competition. This will make your gift shop different from your competitors. Some ideas for services that you can offer to your customers are given below.

Gift Wrapping

Many customers are coming to the shop to buy small items. Provide them with a simple gift-wrapping station or appoint a staff member to provide wrapping services. This is one of the best ideas to boost the sales of your gift shop, as it will provide you with opportunities to take orders for birthday gifts, corporate gifts, and more.

Global Gift Wrapping Business Market Value

The graph shows the global gift wrapping products market value from 2018 to 2025. The market value of gift-wrapping products has grown steadily over the past few years, from USD 15.11 billion in 2018 to USD 21.59 billion in 2023. The market is expected to continue to grow in the coming years, reaching an estimated USD 24.9 billion by 2025.

Tour Information or Guides

Try to make partnerships with other local tourism businesses. You can offer tours yourself. This will be a good way to interact with guests on a deeper level. Also, you can sell tickets for local attractions. Try to find a way to provide discounts on tickets.

Coffee and Snacks

If you have retail space in your gift shop, add a small bakery or cafe. It will be a great option. Most of the people like it. It will be more convenient for customers. Also, you will get more profit.

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Events or Presentations

Show your guests how much you love the area where you live by educating them about the culture and history of your area. Also, you can host relevant events in your retail space.

7. Focus On Catering to a Niche Market

Don’t try to accommodate different types of consumers overly. Discover some types of products and try to become known as the location for getting that product instead of overspending on a wide expanse of merchandise. Handcrafted items are an example. Also, try to limit the number of vendors. You can reduce the paperwork and tracking. Also, it will reduce the mistake of over-ordering. When accepting large orders from vendors, you will be able to save money via bulk discounting.

These unique gift shop ideas to sell gifts are simple and effective. It will enable you to take dominance in the competition. Also, you will be able to improve your profile of business in the community. You can make consumers excited by giving offers and deals. It will bring more customers to your shop. Also, it will maximize the efficiency of your operating costs. So, these ideas will help you to make an advantage against competitors.

8. Innovative Customer Services

Modern consumers want convenience—things like one-stop shopping, fast last-minute delivery, and a simple buying process. Make sure your online or offline gift business offers these features. Providing 24/7 service will also give your business an extra boost.

Today’s shoppers are more picky, looking for unique and high-quality products. To stand out, try using creative packaging, offering eco-friendly options, and personalizing gift boxes to make the experience special.

9. E-commerce Integration

Utilize online sales channels to broaden your customer base and access the digital market. A user-friendly website and engaging social media presence can boost brand visibility and drive online sales. Utilize e-commerce platforms, email marketing, and targeted ads to attract more customers. Offering seamless online shopping and delivery options can further enhance customer satisfaction and loyalty.

10. Networking and Collaboration

Partner with local artisans, artists, and small businesses to offer unique, handcrafted products in your store. This not only supports the local community but also creates a distinctive product offering that can attract a dedicated customer base. By highlighting the stories behind these products, you can create an emotional connection with your customers, encouraging repeat business and word-of-mouth referrals.

FAQs

Is gift shop a profitable business?

Gifts shop business creates a significant amount of revenue worldwide, so it is indeed a great idea.

What are the best category of gift items for gift shops?

Some best categories of gift items for online gift shop ideas include:
- Wall Decor
- Customized gifts
- Speciality Store Products like books, flowers, and Furniture
Which is the best site to send gifts in India?
- Indian gift portal
- Flipkart
- Gifts2India
- Archies online
- The grommet
How to start gift shop business?

Make a gift shop business plan, Know your market, and Establish your own physical store. Determine which audience to target. Select the best source, and Optimize your website for search engines. Understand your competition and maintain a social media presence.

What are gifts business ideas?

Some unique gift business ideas can include customized items, subscription boxes, and eco-friendly gift sets, catering to various customer preferences and occasions.

How to open gift shop?

To open a gift shop, start by selecting a niche or theme for your products, such as personalized or eco-friendly gifts. Secure a location with high foot traffic or set up an online store. Source unique and quality gifts from wholesalers or artisans, and set competitive prices. Market your shop through social media and local promotions to attract customers. Make sure to comply with local business licenses and regulations.
February 20, 2025
Awesome Christmas Gift Ideas For Startup Teams
Gift-giving has been a special behaviour in human beings. It is a surprisingly complex and important part of human interaction. At its core, giving gifts is about connecting with others and strengthening bonds. The act reaffirms ties between people and conveys that the relationship matters. Picking out a thoughtful gift for someone requires spending a good amount of time understanding their personality, interests, and needs. It is about shifting the focus from oneself to bringing joy to others.

In terms of business, the Christmas festive season makes for a great way for startups to give gifts to their employees as a token of appreciation. During Christmas, the startups can consider giving thoughtful gifts to their teams that can help boost their morale, productivity, and happiness.

Startups are important drivers of innovation. They can create new solutions to problems or needs in the marketplace. Startups may be small companies, but they can play a significant role in economic growth. Entrepreneurs and their teams work tirelessly to build something meaningful, so what better way to show appreciation than with a thoughtful gift?

The holiday season can sometimes feel challenging for startup teams, juggling tight budgets and time away from work. However, thoughtful gifts during this time can help lift spirits, improve morale, and show the team that their hard work is truly valued.

So, if you’re a startup looking for some cool Christmas gift ideas, we’ve got you covered. Without any further ado, let’s explore some of the best Christmas gift ideas that startups can consider for their teams.

“Remember that the happiest people are not those getting more, but those giving more.” ―H. Jackson Brown Jr

Software Subscription
USB Adapters
Cord Organizer
Productivity Planner
Desk Essentials
Portable Laptop Monitor
Calendar Dry Erase Board
A Great Book on Entrepreneurship
Virtual Keyboard
Noise Cancelling Bluetooth Headphones
E-Book Reader
OTT Streaming Subscription
Smart Water Bottle
Coffee Machine
Handheld Scanner
Projector
Portable Chargers
Smart Speakers
Smart Watch
Adjustable Laptop Stand
Nice Laptop Bag
Desk Plants
Custom Gift Cards
Relaxation Gift Sets
Professional Courses
Snacks Gift Baskets
Gym Membership or Fitness Pass
Standing Desk

Software Subscription

By subscribing to a hosting service, startups can easily access the latest software innovations from companies like Figma, Framer, InVision, Marvel, or Axure to create early product demos and mock-ups. The subscription can also include discounts of 1-year access to essential software such as Adobe Creative Cloud or Microsoft 365 at a lower cost. This can make for a thoughtful and practical gift for startup teams, helping them simplify their work while saving on costs. This way, startups can focus on their core business while the hosting provider handles the logistics, engineering maintenance, and upgrades.

USB Adapters

Nowadays, many new laptops don’t have USB ports, which can be inconvenient for people who want to connect different devices to their laptops. But there is good news. USB adapters are available to solve this problem. These adapters provide multiple ports and help you connect different devices with ease. Some USB-C adapters can even charge phones or tablets quickly, ensuring that startup teams can keep their devices running without worrying about limited laptop ports.

Cord Organizer

Christmas Gift Ideas for Startup Teams – Cord Organizer

Startup employees tend to have many electronic gadgets and charging cables, resulting in a tangled mass of cords. With the use of cord organizers, workspaces can be made more aesthetically pleasing and organized. Cord organizers help keep desks organized and presentable for customers, business associates, and guests. Some cord organizers are designed to be portable, allowing employees to carry their cables conveniently.

Productivity Planner

Productivity plays a big part in many people’s lives. It tracks your schedule, the work you complete, and (of course) your productivity. The Productivity Planner is extremely useful for business owners looking to take control and start achieving maximum efficiency. Its main purpose is to document your work and plan out your day, and writing in one can also increase your productivity. Productivity planners can boost productivity by introducing a habit among the team.

Desk Essentials

Giving startup employees desk necessities allows them some individualization. Workers can set up their office desks in a way that best suits them, which encourages a sense of fulfillment and ownership. Trays, file organizers, holders, and other organizing supplies assist staff members in maintaining a neat and orderly workstation. Given their versatility and ability to accommodate a range of work styles and preferences, they make for excellent Christmas gifts for the employees.

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Portable Laptop Monitor

Christmas Gift Ideas for Startup Teams – Portable Laptop Monitor

Portable laptop monitors provide one with a full second screen to work from and clamp directly onto the laptop computer. It enables employees to multitask, which boosts their total productivity. It turns into a handy tool for group discussions, brainstorming sessions, and presentations, encouraging better teamwork. When there is a shortage of space, a portable monitor can maximize desk area and eliminate the requirement for a permanent dual-monitor configuration.

Calendar Dry Erase Board

This is a clear acrylic wall calendar with dry-erase markers. It comes in multiple sizes and can be customized to provide the ideal, sophisticated appearance for your space. Organizing a new business in this way is a terrific idea. Team members are more likely to be accountable when the calendar is visible. By offering a shared, user-friendly platform where everyone can view significant dates and events, this solution reduces the possibility of miscommunications or missed deadlines. It also functions as a tasteful yet subtle piece of wall decor.

A Great Book on Entrepreneurship

There are thousands of books available for entrepreneurs, making them a thoughtful gift for startup teams. Entrepreneur books are incredibly popular for self-education. Becoming an entrepreneur requires immense determination, and the best books for entrepreneurs offer valuable knowledge and guidance to help them succeed in their journey.

Virtual Keyboard

The Virtual Keyboard is designed to protect your password from malicious “Spyware” and “Trojan Programs”. The use of a Virtual keyboard will reduce the risk of password theft. The most important advantage of virtual laser keyboard technology is the relative ease by which these devices may accompany smaller hardware. The virtual laser keyboard is projected by a small device that easily travels with this other technology.

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Noise Cancelling Bluetooth Headphones

Noise-cancelling technology aggressively decreases or eliminates ambient sounds, resulting in a quieter atmosphere. This is especially helpful in chaotic startup settings or open offices since it helps the person wearing it focus on duties without being distracted by background noise. Employees can work more efficiently, fulfill deadlines, and work in concentrated, uninterrupted sessions. Many noise-canceling headphones have ergonomic designs and cushioned ear cups to make them comfortable to wear for extended periods.

Bluetooth technology makes mobile phones more functional. Bluetooth is a high-speed, low-powered wireless link technology that is designed to connect phones or other portable equipment.

Benefits of Bluetooth headset for business mobile phones:
- Hands-free mobile phone use
- Bluetooth headset is inexpensive
- Bluetooth provides very low interference
- Bluetooth is reliable and universal
- Bluetooth consumes little energy
- Bluetooth devices are wireless
- Bluetooth is automatic
E-Book Reader

An e-book reader is a fantastic gift for anyone who loves to read. It’s compact, portable, and opens up access to hundreds of books on the go, whether for learning or leisure.

OTT Streaming Subscription

We all love binge-watching our favourite shows. An OTT streaming subscription is a fun way to gift some entertainment. Consider gifting a yearly subscription to platforms like Netflix, Amazon Prime, or Disney+ Hotstar—your team will thank you!

Smart Water Bottle

Smart water bottles are great for health-conscious employees who may be having trouble with their diet plan or productivity because they are not drinking enough water. Drinking enough water each day is an important part of improving your health and fitness. Smart water bottles track your water intake throughout the day and tell you when you need to drink more, making a meaningful Christmas gift for your team.

Coffee Machine

A coffee maker can make employees happy by letting them easily enjoy their favourite coffee. It’s also great for remote workers, giving them a quick energy boost on busy days. With a coffee maker, they don’t need to leave their desk to get a good cup of coffee, saving time and helping them stay focused.

Handheld Scanner

A handheld scanner is an electronic device that performs the task of scanning documents just like a flatbed scanner. Handheld scanners are an extremely valuable tool for communication purposes. Several different technologies have made modern handheld scanners incredibly advantageous. Handheld scanners come in several different sizes. Handheld scanners are more popular because of their space-carrying capacity and portability, making them a useful Christmas gift for the team.

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Projector

During meetings, workshops, or presentations, a projector is a vital tool for conveying concepts, information, and data since it enables large-scale visual presentations. It ensures that everyone in the room can easily follow along and enhances visual communication. Slideshows, presentations, films, and live demos are just a few of the content kinds that can be displayed on a projector. Due to its adaptability, it can be used in a variety of work environments and industries, making it a great present for entrepreneurs.

Portable Chargers

The portable chargers are handy and proficient enough to recharge your phone in a very short period and at any place. Most of the time, when you are in a hurry for some urgent meetings, family calling, or other emergencies and you find your phone’s battery is drained then you can use portable chargers. The best things about these portable cell phone chargers are that they are not only light enough to carry but also come without any unnecessary wires and cables.

Smart Speakers

Smart speakers, such as those powered by virtual assistants like Amazon Alexa or Google Assistant, offer hands-free assistance. Busy startup professionals will find this feature especially helpful as it allows them to make reminders, quickly access information, and complete tasks without interrupting their main duties. A smart speaker may act as a central hub for managing various devices, which is why many startups are implementing intelligent office solutions. This covers security cameras, smart lighting, thermostats, and other devices. Users of these gadgets can also use them for entertainment, such as listening to a podcast or music.

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Smart Watch

Smartwatches are wearable computers in the form of wristwatches providing more features besides timekeeping. Smartwatches provide easy access to some of the smartphone applications and also provide sensor data like heart rate monitoring and sleep tracking which isn’t available on smartphones. Smartwatches provide an extension to your smartphone showing some of the content you could see on your phone but without reaching for your phone. Step counting, Heart Rate Monitoring, and GPS are some of the features that may come with a smartwatch.

Adjustable Laptop Stand

Christmas Gift Ideas for Startup Teams – Adjustable Laptop Stand

An adjustable laptop stand enables you to raise and lower the height of your laptop to maintain a better ergonomic posture while you use it.

Below are the reasons you should use a laptop stand:
- If you use your laptop with an external monitor, raising the laptop to a similar height as your monitor will help prevent eyestrain and neck pain.
- Using a height-adjustable laptop stand to keep the laptop above your desk surface—or lap—will help keep it cooler. Your laptop’s performance can suffer if it gets too hot.
- An ergonomic laptop stand can help you position the angle of your laptop so you can reduce screen glare, which can lead to eye strain and headaches.
- Many laptop stands have advanced features that can be very handy, including extra USB ports and cable management, a small drawer, or even a slot to hold your smartphone.
Nice Laptop Bag

No one carries a laptop and other essential gadgets with empty hands. For carrying a laptop and other gadgets you need a bag that will protect and cover against dust and other physical damages. Everyone can benefit from a designer laptop bag and they come in all kinds of shapes and sizes from backpacks to trendy handbags to shoulder bag styles.

Desk Plants

Christmas Gift Ideas for Startup Teams – Desk Plants

Desk plants are a simple way to brighten up any workspace. Low-maintenance options like succulents or small potted plants add a little nature and help improve mood and air quality. It is a perfect gift for making the office desk feel more alive.

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Custom Gift Cards

Custom gift cards are all about flexibility and personalisation. Whether it’s for a favourite store, an online platform, or a local experience, they let the recipient choose exactly what they want. A great idea for your startup team to grab what they need for Christmas.

Relaxation Gift Sets

Relaxation gift sets are perfect for some much-needed self-care. Nowadays, there are many items available for creating a sense of relaxation, like scented candles, bath salts, essential oils, and more. With stress levels rising among professionals, this is a thoughtful gift to help your team relax after a hectic day.

Professional Courses

Professional courses are a smart gift for a team looking to grow. Whether it’s a business management course or a creative workshop, it’s a great way to encourage both personal and professional development.

Snacks Gift Baskets

Who doesn’t love snacks? Snack gift baskets are fun and practical, especially for startup teams. You can consider making customised snack baskets containing healthy snack items like seeds, nuts, foxnuts, etc. This makes for a perfect gift for working professionals to keep their energy levels up during long workdays.

Gym Membership or Fitness Pass

A gym membership or fitness pass is a great way to encourage health and wellness. It promotes a balanced lifestyle and helps your team stay active and energised. With the New Year around the corner, it’s the perfect gift to start the year strong.

Standing Desk

Christmas Gift Ideas for Startup Teams – Standing Desk

A standing height adjustable desk allows users to customize their workspace to create an ergonomic setting. Allowing users to customize the desk height to their desired setting improves comfort and lowers the risk of pain and musculoskeletal problems brought on by prolonged sitting. Throughout the day, employees can effortlessly shift between standing and sitting positions. Therefore, a desk with adjustable height is a kind and health-conscious gift.

Conclusion

This Christmas festive season, choose presents that align with the entrepreneurial mindset, encouraging teams to flourish in the ever-changing world of innovation. As we exchange holiday joy, these thoughtfully selected gifts represent a commitment to boost creativity, teamwork, and well-being that is essential for any startup to thrive in the economy.

How to Start an Online Gifting Business in 2024 (Complete Guide)

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How to Start a Customized Gift Shop Business in India | Gift Shop Business Plan
A gift is something that always makes one happy, regardless of the value. And when it comes to something that you personally like, no less than bliss. So imagine being able to produce personalized gift items that are close to someone’s heart for any reason.

Making someone happy with the exact things they prefer is probably one of the best feelings on earth. So, we came up with one of the most unique topics: starting your customized gift store that might give your startup idea a new dimension.

Gift corners by the end of a street are a very common and traditional idea. Indeed, that gives you a wide angle of things that you should be keeping. But have you ever thought about opening a personalized gift store? It is a very uncommon proposition that you might have given a thought to. Many people prefer to customize gifts for special occasions to make them more personal and meaningful.

Regardless of whether it’s for weddings or birthday events, housewarming or anniversary parties, we Indians will undoubtedly convey presents with us. It has become such a standard thing in India to bless individuals with gifts, which in turn has become a narrow scope of business to earn money. However, on a global level, the customized gift business has seen a striking development in the previous decade in light of the expansion in the client base and an expansion in the application for personalized gift items.

So, let’s get started with the steps on how to start a customized gift business store.

1. Pick A Niche for Your Customized Gift Shop Business
2. Select a Good Location
3. Decide Your Budget
4. Legal Works
5. Finance Your Gift Shop Business
6. Work on the Insurance Policy
7. Market Your Personalized Gift Business
Tips to Make Your Gifting Business Successful

1. Pick A Niche for Your Customized Gift Shop Business

Generally, gift stores sell a wide range of gifts, novelty merchandise, and customized souvenir items. The customized gifts business is growing because more individuals are deciding to search for presents that are exceptional or exclusive. Customized gift stores stock a variety of things. There are a few specialty thoughts accessible for this industry for people hoping to stick out.

You can get a store selling all the possible types of gifts available. You can follow a specific niche, such as ethnic gift stores, card and gift stores, artisan gift stores, Indian souvenir gifts shops, arts and crafts, showpieces, and the list goes on. The personalized gift business opportunity allows entrepreneurs to enter into a growing market where customers want unique and meaningful items for their special occasions.

2. Select a Good Location

To make a gift shop business plan successful, the location of the customized gifts store plays a very important role. Gift shops situated in traveler locales of a town or city will be flourishing in general. Search for a location on a very populated side of the street with a lot of pedestrian activities. Customized gift stores pull in a lot of stroll-in customers. You would then be able to tailor your stock and retail cost to the area or town you’re set up in.

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3. Decide Your Budget

Customized Gift Shop Business – Decide Your Budget

A gift shop investment typically requires an investment that can vary based on several factors, including location, size, and inventory. It’s important to create a detailed business plan to understand the costs better to ensure a successful start for the gift shop. A gift shop business profit margin should be between 5% and 7.5%. Nonetheless, a profit margin of 20–30% is typically the goal of prosperous gift stores. If you want to sell personalized gift items, there’s a minimum investment that you will need to give your business a start. To make your gift store exceptional and theme-based, you will need to go up some extra investment, and that, of course, will fetch you more financial spending. The gift shop investment is typically between low to medium.

Things might get a bit more or less than what you have planned, but start with a pen, a notepad, and a calculator, and start scribbling down things you might need. Starting from rent to electricity bills to racks, furniture, technological equipment, and other small things you feel like adding.

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4. Legal Works

Customized Gift Shop Business – Legal Works

Invest some quality time in understanding all the legal documents you will need to produce and keep handy in order to stay away from any further mess. Read the terms and conditions and make sure you don’t miss any do’s and don’t. Do’s, if there is any, complete it before walking up to the authority to get permission to start. You must need the following things:
- Certificate of Incorporation
- Business License and Permit
- Tax Identification Number (TIN)
- Business Plan
- Sales Tax Permit
- Operating Agreement for LLCs
- Employer Identification Number (EIN)
- Contract Documents
- Insurance Policy
5. Finance Your Gift Shop Business

Customized Gift Shop Business – Attract Investors

Financing is another fundamental activity when beginning a business. Sourcing for the fund to begin a customized gift store business can be a tricky task. This is why it is prescribed to have a thorough business strategy since this is the best methodology through which you can persuade your focused investors about how genuine and committed you are to your business. You should also brainstorm various personalized gifts business ideas to finance your operations and ensure minimal wastage of funds.

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6. Work on the Insurance Policy

Customized Gift Shop Business – Get an Insurance for your Business

Insurance is one of the most crucial things you might need before you start your business. Be it physical or digital, protection from any harm is always a mandatory thing you need to think about. Never hesitate to put an extra sum of money into putting on your insurance coverage.

Generally, these are the few insurance policies that you can buy when looking to initiate your customized gift store:
- Insurance for General Liability
- Insurance for Commercial Property
- Insurance for Workers’ Compensation
- Insurance for Product Liability
7. Market Your Personalized Gift Business

Customized Gift Shop Business – Market Your Business

The market size of customized gifts business in India valued at USD 28.4 billion in 2022, is expected to reach USD 42.003 billion by 2030. Marketing is the pivotal part of spreading and growing your customized gift store. In this way, you will get to make the most of the money. Make a buzz around your business. Market your business to nearby experts who may require your services. Consider wedding organizers, event organizers, and special sale organizations. Make a handout or list exhibiting the helpfulness of customized presents for worker acknowledgment anniversary and convey them to nearby organizations.

So, now you know what are the requirements you will need for starting your customized gift store.

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Tips to Make Your Gifting Business Successful

Offer Pricing Options

Since these are gifts, customers might have a specific budget in mind. It’s a good idea to offer different price ranges to suit their needs. Provide pricing options: one for low-budget customers, one for mid-range, and one for higher-paying customers.

Impressive Packaging

Packaging can make or break a gift bundle. Choose materials that look premium but are also strong to keep the gift looking great.

Promote Seasonal Gifts

Mark your calendars and focus on promoting gifts that match the season — like Diwali, Christmas, Valentine’s Day, or Mother’s Day. It’s important to offer appealing products and prices to attract customers. Fun promotions and interactive activities can also boost your sales.

Manage Inventory

Plan carefully and avoid overstocking trendy items that may quickly go out of style. Instead, focus on keeping a high inventory of popular products and those you know will sell well during special occasions.

Conclusion

I hope this information is valid enough for you to initiate your business without any hesitation, be it a gift shop business plan in India or abroad. Even if you are looking for an online customized gift store business plan, this will come in handy. Good luck with your venture, and hope it takes off soon!

FAQs

Is a gifting business profitable?

A Gift Store business is truly a profitable business plan to venture into if you’re looking for some new gift business ideas, provided that proper planning and research are done beforehand.

How can I start a customized gift business in India?

Decide on your niche, Choose between dropshipping or holding your own products, Brainstorm a business name and register your domain name, Choose products to sell, Create your website, Set up a company, and get a sales tax ID.

What is the gift shop profit margin in India?

Typically, a good profit margin for a gift shop ranges from 5% to 7.5%.

Is it possible to buy customized gifts online in India?

Yes, it is possible to buy customized gifts online in India. There are a number of websites where you can buy customized gifts.

What are the most profitable items to sell online?

Some of the best products to sell online to make money in 2024 are Jewellery, Products, DVDs, Kids’ Toys, and Video Games.

What is the market size of customized gifts business in India?

The market size of customized gifts business in India valued at USD 28.4 billion in 2022, is expected to reach USD 42.003 billion by 2030.

What are customized gifts business ideas?

Here are some personalized gifts shop business ideas: personalized mugs with names, custom T-shirts with unique designs, photo books for memories, personalized phone cases, custom wall art, customized souvenir items, personalized calendars with custom photos, and customized tote bags. These custom personalized gifts can cater to various occasions like birthdays, weddings, and holidays! You can buy personalized gifts online through various websites.

What is gift shop business plan?

A gift shop business plan should include the shop’s goals and the types of gifts you will sell. It should have information about your target customers and competition. You’ll need a marketing plan for promotions and details about where the shop will be and how you will manage inventory. Also, include a list of roles for the team and your financial plans.
October 15, 2024
How to Start a Corporate Gifting Business in India?

Gifting is a traditional practice all over the world and with improved bonding at the workplace corporate gifting has gained considerable importance in recent times. To start a corporate gifting business in India, a strategic approach is needed. Such an approach should encompass market research, knowledge about the industry with a strong foundation in business basics. Identifying the audience, understanding the nuances of the corporate gifting world, building strong bonding with the buyers, and setting up a healthy operational environment are the key steps for a successful business.

In this article, we shall elaborate on how to start a corporate business in India by covering various aspects such as branding, legalities, research, growth strategies, etc. Let us understand each step in detail and gain good insight into the world of corporate gifting business.

Analyzing the Corporate Gifting Industry in India
Preferences and Trends in Corporate Gifting
Market Research and Identifying Target Audience
Setting Up Your Corporate Gifting Business
Procuring and Managing Inventory
Building Relationships with Suppliers and Manufacturers
Developing a Strong Brand Identity and Marketing Strategy
Navigating Legal and Regulatory Requirements
Scaling and Diversifying Your Corporate Gifting Business

Analyzing the Corporate Gifting Industry in India

Overview of the business

The corporate gifting business is a kind of business that works along with the corporates who believe in appreciating their work life with gifts. It can be a corporate gift to their employees, clients, or partners. This is their way of laying a strong relationship while appreciating their work. It is doing healthy business.

Preferences and Trends in Corporate Gifting

Overview of the Corporate Gifting Sector

So, you wanna dive into the world of corporate gifting in India? Buckle up, buttercup! This sector revolves around companies giving gifts to clients, employees, and partners to show appreciation and strengthen relationships. It’s like Tinder, but for businesses.

Trends and Preferences in Corporate Gifting

Think beyond the generic pen sets and diaries, folks! The current trend is all about personalized, eco-friendly, and locally sourced gifts. Green is the new black, baby! Keep an eye on what’s hot in the corporate gifting scene to stay ahead of the curve.

Market Research and Identifying Target Audience

Indian Gifting Market

Conducting Market Research in the Corporate Gifting Industry

Don your detective hat and Sherlock that market, my friend! Study your competition, understand customer needs, and sniff out opportunities. Market research is your compass in this corporate gifting jungle.

Defining Your Target Audience and Niche

Know thy audience, my dear Watson! Identify who needs your gifting mojo – startups, big corporations, or maybe even pet rock enthusiasts. Find your sweet spot and tailor your gifts to hit the bullseye with your target market.

Setting Up Your Corporate Gifting Business

Choosing a Business Structure

Sole proprietorship, partnership, or maybe even a cool LLC – pick your poison! Choose a business structure that suits your needs and protects your assets. It’s like choosing your Hogwarts house but with less magic and more paperwork.

Registering Your Business and Obtaining Licenses

Get your paperwork ducks in a row, my friend! Register your business, obtain the necessary licenses, and dot the i’s and cross those t’s. Compliance is key to keeping the corporate gifting gods happy.

Procuring and Managing Inventory

Sourcing High-Quality Products for Corporate Gifting

Quality over quantity, darling! Source unique and high-quality products that scream sophistication and thoughtfulness. Whether it’s artisanal chocolates or customized bobbleheads, make sure your gifts shine brighter than a diamond in a goat’s butt.

Inventory Management and Stock Control

No room for chaos in the gift closet, mate! Keep tabs on your inventory, track stock levels, and channel your inner Marie Kondo to declutter and organize like a boss. Efficient inventory management is the secret sauce to a smooth-sailing corporate gifting business.

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Building Relationships with Suppliers and Manufacturers

Establishing Supplier Partnerships

Building good relationships with suppliers is key to running a successful corporate gifting business. Look for suppliers who offer quality products at competitive prices and are reliable in terms of delivery and customer service. Networking events, trade fairs, and online platforms can help you find the right partners for your business.

Negotiating Pricing and Terms with Manufacturers

Negotiating pricing and terms with manufacturers is crucial to maintaining healthy margins in your business. Be prepared to negotiate volume discounts, payment terms, and exclusivity agreements where possible. Building a strong relationship based on trust and mutual benefit will help you secure the best deals for your business.

Developing a Strong Brand Identity and Marketing Strategy

Crafting Your Brand Story and Unique Selling Proposition

To stand out in the competitive corporate gifting market, you need a strong brand identity and a compelling unique selling proposition (USP). Define what sets your business apart from the competition and create a brand story that resonates with your target audience. This will help you attract and retain customers who align with your values and offerings.

Creating a Marketing Plan for Your Corporate Gifting Business

A well-thought-out marketing plan is essential for reaching potential customers and growing your business. Utilize a mix of online and offline marketing channels such as social media, email campaigns, influencer partnerships, and events to showcase your products and services. Engage with your audience regularly to build brand awareness and drive sales.

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Navigating Legal and Regulatory Requirements

Understanding Taxation and GST Regulations

As a business owner in India, it’s important to understand the taxation and Goods and Services Tax (GST) regulations that apply to your corporate gifting business. Consult with a tax professional to ensure compliance with the latest tax laws and regulations to avoid any legal issues down the line.

Compliance with Consumer Protection Laws

Ensure that your business operations comply with consumer protection laws to build trust with your customers and protect your brand reputation. Be transparent about product pricing, terms, and conditions, and handle customer complaints or returns promptly and professionally. Prioritize customer satisfaction to build long-term relationships with your clients.

Scaling and Diversifying Your Corporate Gifting Business

Expanding Your Product Range and Services

To scale and diversify your corporate gifting business, consider expanding your product range to cater to a wider audience. Introduce new and trending products, customization options, and packaging services to attract different customer segments and stay ahead of market demands.

Strategies for Scaling and Growing Your Business Operations

Implement strategic growth strategies such as investing in technology, optimizing supply chain processes, and hiring skilled employees to scale your business operations efficiently. Monitor key performance indicators, track customer feedback, and adapt your business strategies to drive sustainable growth and long-term success.

In conclusion, starting a corporate gifting business in India can be a rewarding endeavor for entrepreneurs willing to invest time, effort, and strategic planning. By following the guidelines outlined in this article, you can lay a strong foundation for your business, navigate the complexities of the industry, and position yourself for long-term success. Remember to stay abreast of market trends, nurture relationships with suppliers and clients, and adapt to the evolving needs of the corporate gifting landscape. With dedication and a customer-centric approach, your corporate gifting business in India can thrive and make a lasting impact in the realm of corporate relations and gift-giving.

FAQ

What is the best way to register a corporate gifting business in India?

The best ways to register are sole proprietorship, partnership, and limited liability partnership (LLP).

What are effective marketing strategies for a corporate gifting business in India?

Digital marketing, social media, content marketing, networking, and offline marketing channels are the best for a corporate gifting business.

What licenses and permits are required to start a corporate gifting business in India?

Some local regulations are necessary and licenses, such as GST registration, shop and establishment license, and any industry-related permits.

How much investment is required to start a corporate gifting business in India?

The investment for a corporate gifting business depends on factors like the scale of operations, product range, inventory, marketing, and technology.

September 23, 2024
Exploring the Rise of the Gift Card Industry

A prepaid stored-value money card, issued by a retailer or a bank that is used as an alternative to cash, for purchases within a particular store or related businesses is known as a gift card. They can generally be redeemed for purchases at relevant retail stores and, often, be subject to fees or expiry dates. Such gift cards are given by individuals to friends or family members in place of an object as a gift. They are also given by employers or organizations to their employees as rewards linked to either festivals or performances. There are generic gift cards available, usually issued by banks like American Express or even Visa, for cashback marketing strategies. Other companies like airlines, cruise ships, hotels, theme parks, and restaurants also offer gift cards in an effort to earn repeat business.

History of Gift Cards
Gift Card Market Insight
Factors Impacting the Growth of the Gift Card Industry
Advantages of Gift Cards
Areas of Concern for Gift Cards

History of Gift Cards

Gift Certificates were the predecessor of the more modern gift cards. They were first invented in the 1930s by department stores. However, gift certificates were available to only limited customers, and that too only on request. Gift certificates gained popularity in the 1970s when McDonald’s first ran the campaign by giving out Christmas Gift Certificates. The trend caught on quickly with many stores, restaurants, and retailers joining the gift certificate bandwagon.

However, as beneficial as gift certificates were, there were a few issues attached to them. The process of issuing and redeeming gift cards was time-consuming and there were a lot of fraudulent activities which resulted in retailers losing a large amount of revenue. It was in the 1990s that gift cards entered the market that addressed the issues faced with gift certificates.

The Smithsonian magazine states that gift cards were first produced by the luxury departmental store Neiman Marcus in 1994. However, they did not market them to their consumers and hence, Blockbuster is officially considered the first company to market plastic gift cards to the masses. They test-marketed them in 1995 and launched them in the USA the next year. These gift cards replaced Blockbuster’s gift certificates and were processed by Nabanco of Sunrise, Florida.

From then, the gift card industry witnessed significant growth as the concept of gift cards extended to different renowned brands. Many other retailers adopted the gift card program in a bid to remove their gift certificate programs. Issuing cash cards instead of cash for non-receipted returns became a popular practice with merchants. In the year 2001, Starbucks was the first company to launch reloadable gift cards.

Gift Card Market Insight

Gift Card Market Revenue Worldwide

The global gift card market size was recorded at USD 437.78 billion in 2020. It is estimated to grow at a CAGR of 15.4% to reach a market size of USD 1396.01 billion between 2021 and 2028. According to regional market analysis, during the same period between 2021 and 2028, the Asia-Pacific Gift Card market is predicted to grow by a CAGR of 16.0% to generate a revenue of USD 301.54 billion. Between 2022 and 2027 India’s gift card market is expected to grow at a CAGR of over 19.1% to reach a market value of USD 93.96 billion by 2027.

Factors Impacting the Growth of the Gift Card Industry

Covid-19 Pandemic

The pandemic resulted in global lockdowns which in turn resulted in travel restrictions and financial market disturbances. It adversely affected every industry severely disturbing supply chains and production levels. The gift card market was no exception as the focus shifted from physical gift cards to digital gift cards as demand increased due to convenient availability and ease of use.

Increase in the Use of Smartphones

The rapid evolution of smartphones has ensured the increased innovation of gift cards. Smartphone penetration has provided customers with flexible and convenient payment options which, in turn, has boosted the gift card market. Modern technology and marketing strategies have created different ways for users to purchase digital gift cards as the industry moves from plastic cards to digital cards.

Advantages of Gift Cards

Be it digital or plastic cards, gift cards are a marketing strategy that is beneficial to businesses in multiple ways.

Raising Brand Awareness

Gift cards are a cost-effective promotion technique that keeps the brand at the forefront of the customer’s mind. Virtual gift cards can promote brand messages with online customers. As people purchase and deliver gift cards to friends and family for special occasions, the brand achieves higher visibility and more customers. Gift cards work as an effective marketing tool.

Increased Customer Engagement

The gift Card program is a customer engagement exercise that not only encourages and builds customer loyalty but also further markets the brand to new potential clients.

Boosts Sales

Gift cards have a set specific amount loaded onto them. However, most often, customers will purchase items higher in value than gift cards. It is a bargain for the customer as they pay for only a fraction of the value and the experience leaves them fulfilled.

Convenience and Reliability

The digital gift cards available today are reliable and convenient to use. They can be accepted online, in-store or in-app which makes them safe from loss, theft, or fraud.

Provide Useful Data

Data is equivalent to money in any business. Gift cards help collect vital customer data as brands learn about customer preferences through their usage.

Areas of Concern for Gift Cards

The primary area of concern for gift cards is their lack of security. The case in point was Distil Networks which discovered GiftGhostBot that attacked almost 1000 websites to find gift cards which led to a breach of access to their balance. Additionally, many companies, in an effort to roll out gift cards quickly and cheaply have, inadvertently, overlooked security risks that can allow any shopper to use money that is loaded on another shopper’s gift card. These security threats can prove to be a major hindrance to the gift card market growth.

Conclusion

The evolution of the Gift Card industry has been revolutionary. Their functions and benefits are immense. If the concern areas are addressed strongly, this is an industry that is set to grow exponentially in the coming years.

FAQs

What is a gift card?

A card entitling the recipient to receive goods or services of a specified value from the issuer is known as a gift card.

Who are the top online gifting startups in India?

Some of the top online gifting startups are Qwikcilver Solutions, Indigifts, Wedtree, BigSmall, Giftsvilla, and more.

What transactions are permitted by gift cards?

It can then be used to make any purchase for which payment is made electronically.

Can gift cards be used as cash?

You cannot use gift cards to withdraw cash.

December 1, 2022
Startup Pivot Story of Positively Perfect: A Unique Gifting Startup

This article is contributed by the founder of Positively Perfect, Nidhi Jain Seth. Positively Perfect is a part of Pinnacle – The most creative brand setting a precedent of innovation & recognizing milestones on a massive scale.

Positively Perfect is not just a simple gifting startup, it aims to reclaim the true meaning and power of gifts. To elevate their status to more than ‘ just things’. The startup is constantly innovating and adding new products a common thread that every Positively Perfect should inspire and motivate people to become a better version of themselves. Be it the Life Circle Wall Arts, Affirmation Frames, Inspirational Cubes, or Unstoppable series. Every collection has a story to tell and connects to a different audience.

What started with just Inspirational & Devotional Gifts, entered a major turning point in 2020 with the addition of Epically Games for Children. Let’s see what the founder, Ms. Nidhi, has got to say on the startup pivot of Positively Perfect.

What was your initial Idea which got pivoted and what do you do now?

Positively Perfect is inspired by my own (Nidhi Jain Seth) Life story. I struggled with my health for almost 10 years with multiple hospitalizations, multiple procedures, and surgeries, but what kept my spirits high was the unconditional support of my family and the Power of Positive Words. The Books I read and heard, the seminars I attended made sure that I was always in a positive state of mind no matter what was going on all around me. And therefore, I made it my mission to use my skills as a product designer to bring the power of the words in beautiful products that people can use as a gift. Not just personal gifts you give to your best friends and loved ones but Promotional gifts brands can give to their employees and customers and bring positivity and change in their lives. One small message at a time.

We started with just Inspirational Gifts and Devotional Gifts, but a major turning point came last year with the addition of Epically Games for Children. Not just any games but games that make them a better version of themselves. Games that connect them to our Indian roots and culture. Games that teach them essential life skills about money. And I am so happy that we have launched these games in collaboration with India’s leading mythologist Devdutt Pattanaik.

Top 10 Gifting Startups in India

If you are looking for a perfect gift for your loved ones, Here are 5 Online Gifting Startups in India you should consider.

StartupTalkyPratyusha Srivastava

What were a few metrics you were tracking that showed pivoting is needed? Were you convinced that the new vision is going to work for sure?

I am a big believer in metrics and numbers, but when it comes to a new product or new category launch, I only go by my inner voice and create what I love. And if the customers also love the product, it stays, or we remove the product from our collection. I truly believe the more connected you are to the market and your customers, the more confident and clearer your inner voice becomes. When you launch a new product, no one knows for sure what will happen, how the market will react, especially as a startup. So you do the next best thing. Launch on a shoestring budget and work your way up. Even while I believe in my inner voice, I am never 100% sure of success. And the good thing is I know nothing in life is 100%. So it all works out.

How did you communicate with the whole team about pivoting the startup?

I am truly blessed to have an amazing team that is always ready to adapt and change and move with the flow. It’s a part of our culture. Over the years, we have earned each other’s trust. We are constantly innovating and adding new products at Positively Perfect with a common thread that every Positively Perfect should inspire and motivate people to become a better version of themselves. Be it our Life Circle Wall Arts, Affirmation Frames, Inspirational Cubes, or Unstoppable series. Every collection has a story to tell and connects to a different audience.

Also Read: Best Gift Shop Business Ideas | Tips For Gift Shops

November 19, 2021
Top 22 Amazing Corporate Gift Ideas for Holi 2022
Celebrating festivals in your corporate office is one of the best ways to strengthen the bond with your employees. It helps them form a personal relationship with the company. Celebrating with the employees and offering them gifts during festivals and other occasions certainly delight the employees, lifts their mood and helps increase the employee engagement with a sharp boost of the overall morale. This also helps the employees feel more motivated so that they start looking at your company as their own.

Holi is one of such occasions that can be signified with colours, which spell joy and friendship. Such a festival surely weaves a feeling of brotherhood within a house and between two of them. The festival of colours can also be an excellent opportunity for the offices to bond with their employees over a gift or two. However, if you are wondering about the best corporate gifts ideas in Holi, then here are some of the best gifts that you can opt for to gift your employees with this Holi:

Laptop Accessories
Travel packs
Gym or Fitness packs
Cosmetics
Blue light filter glasses
Books
Online courses
Clothes
Accessories
Organic health packs
A stress-free zone
Desk accessories
Subscription gifts
Other accessories
Organic usables
Gift Vouchers
Watches
Holi special sweets
Technological Accessories
Camera Accessories
Holi Colours and Greeting Cards
Green gifts

Laptop Accessories

You can gift your employees with certain laptop accessories. In this era laptops will be used by almost all your employees irrespective of their job profiles. You can gift accessories for the laptops, such as laptop bags, laptop skins, laptop coolers, wireless laptops, and a mouse. The laptop accessories are needed by all, and thus, they would serve as excellent gift items that are useful too.

Travel packs

You can opt to gift certain travel packs to your employees who are more into travelling and love to travel. Travel mugs, Bluetooth headphones, Bluetooth speakers, travel bags, etc., can also be gifted to employees who are more a wanderers. You can even choose to gift trekking shoes or a small trekking kit for adventure enthusiasts.

Gym or Fitness packs

You can choose to gift smart bands, gym shoes, gym bottles, gym bands, track pants, t-shirts, or any other accessories to your employees, which can be helpful for their daily fitness routines. These can be customized according to your choice.

Cosmetics

You can provide certain cosmetics for the women employees of your office. Choosing generic cosmetic products, including lipsticks, eyeliners, or full cosmetic kits, would simply delight the female employees of your office.

Blue light filter glasses

Blue light filter glasses can be one of the most efficient gifts you can provide to your employees. Nowadays, since everything is online and the usage of phones and laptops has increased, this can be an apt gift. It can be one of the necessities for your employees and would show your care towards them.

Books

You can gift some self-help books to your employees who are much more into reading; you can even provide Kindle app subscriptions as a gift for this Holi. It would improve their knowledge and also would be of great help for their career ahead.

Online courses

You can gift your employees access to online courses. This would help them gain more knowledge in their specific domains and help them use it practically in your office as well.

Clothes

You can gift shirts, t-shirts, or formal wear for both male and female employees of your office. These gifts can also be ties, handkerchiefs, formal belts, or any clothing accessories that may be useful for them.

Accessories

Cash wallets, cardholders, power banks, or any such accessories are also great options that they would require and use in their daily lives.

Organic health packs

Organic health products like green tea, herbal juices, and other fitness food products are the latest drive of the age. Moreover, with the increasingly sedentary lifestyle of the employees today, reducing body weight and keeping fit and healthy are becoming really challenging. The organic healthcare packs can, thus, stand as wise Holi gift ideas for employees, which will help them immensely throughout their journey ahead.

A stress-free zone

You can try creating a stress-free zone inside the office, which can be a gift for all your employees at once. You can try including any of the indoor games such as a PlayStation, or table football or even just place a few cushions, which can be used as a relaxing spot for your employees. Though such gifts often form a part of the office renovation programme or stand as amazing New Year gifts for employees, creating a stress-free zone can also be dedicated as an amazing Holi gift for employees.

Desk accessories

You can gift them certain accessories that they will be able to place on their desks. It can range from small clocks, pen stands, sticky notes, personalized desk signs, personalized bobbleheads, or any accessory that they can place on their desks.

Corporate Gift Giving

New Year Party and Celebration Ideas for your office employees

Your startup is not just your revenue stream, your career or your office, it’s a
life of everyone in your office. And no matter how hard is life, you need to
enjoy every second whenever you get a chance. What can be a better occasion to
enjoy than Christmas and New Year eve? It’s a universal festiva…

StartupTalkyLakshya Singh

Subscription gifts

Entertainment gifts can include anything, including subscriptions to OTT platforms. For example, a subscription to Amazon Prime, Netflix, or music streaming apps like Spotify or any other internet-based subscriptions can entertain your employees and help them stay refreshed throughout. Moreover, they also serve as excellent Holi corporate gifts for present-day employees who need a break from the monotony of their work.

Other accessories

Other accessories can include personalized gifts or any other gifts, which can include air purifiers, mobile holders for cars or bikes, wall clocks, glasses or tea sets, customized jars, and more. These household accessories can be extremely useful for your employees in their respective homes.

Organic usables

Organic products are sustainable and are a great addition to one’s household. Organic usables, from storage containers to jute bags and more, are really awesome for gifting. This is why they can also be something that you can select as convincing Holi gifts for employees.

Gift Vouchers

Gift vouchers will be a great option during the festival season. You can consider gifting vouchers for dress and lifestyle for both men and women. Such vouchers can thus be summed up among the top corporate gifts, even for Holi.

Watches

A good-looking watch can always be a classy gift. Gifting a watch indicates that you care for them, and a branded watch can always be added to their collection, which would make anyone happy.

Holi special sweets

You can gift your employees chocolates or special Holi sweets for them and their families. You can even provide sweet boxes or personalized chocolate boxes, wishing your employees and their families.

Technological Accessories

You can gift your employees with tech accessories from a list of trendy tech accessories like Amazon Fire Sticks, Amazon Echo, Google Home and more. You can even gift them a Kindle or any other technological accessories which will be useful.

Diwali Corporate Gifting Ideas – What to Gift Your Employees this Diwali 2022?

Corporate gifting is important for better relationships. Here are some amazing gifting ideas for your employees and clients this Diwali 2022.

StartupTalkyKinnary Nensee

Camera Accessories

You can gift the employees working in the media domainchocolates or special Holi sweets for them with accessories for their cameras, tripods or editing software, SD cards, camera bags, printers, access to certain templates, etc.

Holi Colours and Greeting Cards

The festival Holi is empty without colours, so you can provide a greeting card with a personalized message to your employees with some Holi colours, or you can add these to the other gifts you provide them.

Green gifts

Green gifts can include a miniature plant which will be a gift as well as a move towards an eco-friendly environment. You can gift them a miniature plant to keep on their desk, making it their responsibility to take care of the plant.

Conclusion

Gifting your employees is always rewarding. It also symbolises how the office values the hard work and efforts that the employees put in for the development of the company. So, never neglect gifting opportunities like Holi. Instead, you can always call it an occasion and reward your employees to boost employee engagement and overall morale.

FAQs

What is the meaning of corporate gifts?

Corporate Gifts are generally valuable items offered by the employer to their employees without any obligation as a token of appreciation or goodwill.

Why is corporate gifting important?

Corporate gifts are an incredible way to show your employees that you value them in a certifiable and attentive manner.

What is a good small gift to show appreciation?

Frame a picture of you with them. Personalized gourmet coffee mugs, nice pens, photo albums, and scrapbooks, are great small gifts to show appreciation to someone.

What are some good corporate gift ideas?

If you are running an office or managing it, and looking for some corporate gifts ideas to gift your employees on the occasion of Holi, then here’s a list of them to check with:
- Desk accessories
- Camera accessories
- Sweets
- Subscriptions
- Gift vouchers
- Clothes
- Watches
- Cosmetic products
- Grooming products
- Organic usable
- Organic health drinks and food products
- Online courses
- Fitness packs
- Travel packs
- Laptop essentials and more.
March 28, 2021
How Profitable Valentine’s Week are for the Companies?

Valentine’s week, the week to celebrate love and to be all loved-up and mushy-gushy, Valentine’s day is about gifts and celebration. It is a great time for couples to celebrate their love using materialize gifts. Valentine’s week is a great time for companies to selling and earning great profits. The companies come up with great ideas based on Valentine’s day and earn huge profits during the season.

The profitable businesses during Valentine’s day are cosmetics business, Clothing business, shoe business, chocolates, flowers, and soft-toys, grooming business, restaurants and cafe business.

The business market reaches into strategic heights as the market reaches to billion- dollars since people spend huge money on Valentine’s week on buying gifts.

The market of America during Valentine’s day billion dollars to exceed $20.7 billion in 2019 a 6% increase over last year’s $19.6 billion in 2018.

The largest industries who earns the major profit are jewelry at $3.9billion, Clothing/lingerie at $2.1 billion, flowers at $1.9 billion, candy at $1.8 billion, gift cards at 1.3 billion and greeting cards at $933 billion as these industries see a boost in their sales.

February 8, 2020