Tag: Coolwinks

  • Top 10 Eyewear Brands in India – Best Spectacle & Sunglasses Companies

    With the developing and expanding digital platforms, things (especially shopping) have become extremely handy and fun. You do not need to visit the market or mall to purchase something. Digital platforms and the Internet have made shopping absolutely convenient, and you can have your product on your doorstep. E-commerce websites have shown massive growth graphs and are becoming more popular than physical stores and markets.

    Nowadays, every little thing is available on the Internet, and you can purchase any item just by clicking some buttons. From electronics to vegetables, and even Eyewear products are also available online, so that you can purchase anything without getting yourself into any physical activity.

    Eyewear plays a very amusing role in our fashion statement. That’s why it needs to be classy and suitable for our face and eyes. The eyewear industry has experienced enormous growth over the past few years. Numerous eyewear brands in India offer you various types of categories and features that would help you in choosing your eyewear product.

    And as celebrities promote several popular brands, people become more amused by their style and choice of eyewear. Therefore, these eyewear brands have become more popular. In this article, we present to you some very prominent eyewear brands in India. Let’s get started!

    Indian Eyewear Industry and Market Size

    According to IMARC, the Indian eyewear market was worth about US$9.7 billion in 2023 and is expected to grow to US$18.6 billion by 2032, with a CAGR of 7.3% between 2024 and 2032. Indian eyewear brands are gaining popularity for offering stylish designs, quality craftsmanship, and affordability to meet the diverse needs of consumers.

    India’s growing economy is giving the market a big push. With higher disposable incomes, people are now willing to spend more on luxury eyewear. Greater awareness about eye health, thanks to public initiatives and marketing campaigns, has also encouraged regular eye check-ups and the proper use of corrective lenses.

    Online shopping is another growth driver. E-commerce makes it easier for consumers to browse a wide variety of brands and styles from the comfort of their homes. Social media has also influenced the fashion side of eyewear, with global luxury brands introducing stylish, well-crafted designs that appeal especially to Gen Z and Millennials.

    Top 10 Eyewear Brands in India

    S.No. Brand Price Range Best For
    1. Lenskart ₹1,000 – ₹6,000 Affordable, trendy eyewear, wide range
    2. Polaroid ₹2,000 – ₹6,000 Polarized sunglasses, casual wear
    3. Prada ₹15,000 – ₹40,000 Luxury fashion, high-end appeal
    4. Coolwinks ₹1,000 – ₹4,000 Budget-friendly, modern styles
    5. Titan Eye PLus ₹1,000 – ₹10,000 Prescription eyewear, family-friendly
    6. Fastrack ₹1,000 – ₹4,500 Youth-oriented, bold and funky styles
    7. Oakley ₹7,000 – ₹20,000 Sportswear, performance eyewear
    8. Carrera ₹5,000 – ₹12,000 Stylish, statement sunglasses
    9. Eyedo ₹1,000 – ₹3,000 Affordable, minimalist designs
    10. Ray-Ban ₹5,000 – ₹15,000 Timeless, iconic sunglasses & spectacles

    Top 10 Spectacle Brands in the World

    Lenskart

    Brand Lenskart
    Founded 2010
    Founder Peyush Bansal and Amit Chaudhary
    Headquarters Gurugram, India
    Lenskart Website
    Lenskart Website

    The extremely popular online eyewear brand in India, Lenskart, has been promising since 2010. The company was the first-ever eyewear brand to establish itself on an online platform. It made purchasing eyewear products very popular and fun.

    Lenskart makes optometrist availability very handy in India. It is customised according to your convenience; you just need to choose a few categories and select some options, after which your eyewear product will be delivered to your address. It is absolutely handy and does not require much of your time.

    It offers you the features to try numerous specs just by sitting at home. Moreover, Lenskart offers several other services and options for you to choose your eyewear product according to your choice and preference.


    Lenskart Business Model | How Does Lenskart Make Money | USP | Business Model Canvas
    Discover Lenskart’s business model that combines technology with fashion. Learn how Lenskart generates revenue through eyewear sales, subscription plans, and in-store customization services along with its USP, business model canvas and revenue.


    Polaroid

    Brand Polaroid
    Founded 1937
    Founder Edwin H. Land
    Headquarters Cambridge, Massachusetts, USA

    The very prominent and worldwide famous eyewear brand, Polaroid, looks after the proper care of your eyes. The International pioneer eyewear brand whose name came from an amazing invention of polaroid lenses, that changed the definition of optical technology. Polaroid is a leading eyewear brand that offers tons of categories to choose your eyewear product very smoothly.

    It was established in the year 1937 by Edwin Land, and since then, it has always maintained its reputation and strengths. Polaroid is now counted among the top leading brands that use polarised lenses.

    Prada

    Brand Prada
    Founded 1913
    Founder Mario Prada
    Headquarters Milan, Italy

    Prada, one of the most prestigious as well as extremely innovative eyewear brands. It is a very famous brand in the industry of luxury and fashionable products. Prada always keeps up with the trends and focuses on the little details. It offers various services and features that would help you choose the standard eyewear product.

    Prada is a splendid style for fashion accessories. Also, it is well known for its tremendous refined charm and absolutely promising quality.


    The Complete Color Psychology Behind Logo Designs
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    Coolwinks

    Brand Coolwinks
    Founded 2016
    Founder Ganesh Iyer
    Headquarters Hyderabad, India
    CoolWinks Website
    CoolWinks Website

    When it comes to keeping up with the youth and their fashion trends, Coolwinks is the first preference for eyewear accessories. They offer an extremely cool and amusing collection of products that also includes several discount services.

    Coolwinks offers you fashion compliments and always has something new in stock. They offer free shipping and a very promising quality of products. Last year, Coolwinks presented a splendid collection of eyewear products that turned out to be absolutely amazing.

    Titan Eye Plus

    Brand Titan Eye+
    Founded 2007
    Founder Titan Company Limited (a Tata Group company)
    Headquarters Bengaluru, India
    Specs Brand in India - Titan Eye+
    Best Specs Brand in India – Titan Eye+

    Titan, a very well-recognised brand that offers the most amazing collection of watches and eyewear products. Titan Eye Plus is a very promising brand that looks after the incredible design and quality of its products. It is counted among the best online eyewear brands in India.

    Titan Eye Plus offers a wide range of top-notch products that come with great style, complementing your fashion statement. It also offers a warranty on its products.

    Titan Eye Plus is one of the biggest eyewear brands in India that has more than 550 physical stores all around India. They offer plenty of features, such as try-on to make your choice simpler and amusing. When it comes to eyewear brands, Titan Eye Plus is the company that you can trust blindly.

    Fastrack

    Brand Fastrack
    Founded 1998
    Founder Titan Company Limited (a Tata Group company)
    Headquarters Bengaluru, India
    Top 10 Sunglasses Brands in India - Fastrack
    Top 10 Sunglasses Brands in India – Fastrack

    The widely famous brand, Fastrack, has the most incredible collection of watches and eyewear products. The company is very prominent and established in the year 1998 as an urban youth brand. Fastrack always keeps up with trends and steps to the soul of youth by its enormous uprising and adventurous thoughts that come out in its products.

    Fastrack is very well known for its super cool and protective sunglasses that can complement your fashion statement with a modest look. It catches the unique style and applies it to their products. Fastrack is very promising when it comes to product quality and design. It offers a great collection of products for all your moods and attire.


    Myntra : Intelligent Fast Fashion
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    Oakley

    Brand Oakley
    Founded 1975
    Founder James Jannard
    Headquarters Foothill Ranch, California, USA
    Top 10 Spectacle Frame Brands in India - Oakley
    Top 10 Spectacle Frame Brands in India – Oakley

    The company was established in 1975, Oakley as a subsidiary of Luxottica, a great Italian company. Oakley is counted among the most standard and top sunglasses brands. It works by designing, styling, and developing great products for every fashion attire, as well as sports performance tools.

    Oakley is an absolutely promising eyewear brand that would never disappoint you, even in the worst temperature and weather. It has a wide range of products for all purposes and occasions.

    Carrera

    Brand Carrera
    Founded 1956
    Founder Wilhelm Anger
    Headquarters Padua, Italy (under Safilo Group)
    Top 10 Eyeglasses Brands - Carrera
    Top 10 Eyeglasses Brands – Carrera

    Carrera is an Italian brand, part of the Safilo Group of Industries. It was established in 1956, and since then, it has been serving high-quality eyewear products. Carrera looks after the enormous range of products that holds an accurate manner of style and design. It mainly manufactures sports eyewear and sunglasses. It is one of the top sunglasses brands in India.

    Carrera offers a wide range of eyewear products that include an array of lenses, shapes, and frames, together with some great iconic and protective features.

    Eyedo

    Brand Eyedo
    Founded 2012
    Founder Ronen Yemini
    Headquarters Mumbai, India
    Specs Brands in India - Eyedo.in
    Specs Brands in India – Eyedo.in

    The very well-known and prominent online eyewear brand, Eyedo, offers a great variety of products for all your choices. Although its online journey began recently, it has been serving physical stores for more than 25 years in the market.

    Eyedo is extremely promising and a great choice for eyewear products. You can rely on this brand. Eyedo offers great features as well as an incredible collection of eyewear products. It makes purchasing eyewear products very handy and wonderful. With its online stores, it is now serving its customers with great expansion.

    Ray-Ban

    Brand Ray-Ban
    Founded 1937
    Founder Leonardo Del Vecchio
    Headquarters New York City, New York, USA
    Top Eyewear Brands in India - Ray-Ban
    Top Eyewear Brands in India – Ray-Ban

    The American-based brand, established in the year 1937, Ray-Ban, offers a great collection of eyeglasses and sunglasses. It possesses a very amusing collection of designs that are proven to be very classy, timeless, and the latest trend.

    Ray-Ban eyewear products complement your fashion with a great mixture of style and practicality. Wayfarers and aviators are the most famous products of Ray-Ban.


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    Conclusion

    Eyewear has always been pretty amazing in complementing your fashion style. It adds more charm and style to your getup and makes you look more elegant and classy. That’s why it’s very necessary to choose the right eyewear product that suits your eyes, face, and style perfectly.

    Several sunglasses and eyewear brands in India offer you great features and services to make your purchase more fun and precise. These brands include a great collection of products right for your mood and style.

    Several brands even keep up with the trends to provide you with the latest fashion and design of eyewear products. It’s essential to choose the right product for you. Therefore, through this article, you know the most promising eyewear brands in India.

    FAQs

    Which is the best spectacles brand in India?

    Some of the best eyewear brands in India are:

    • Titan Spectacles
    • GKB Spectacles
    • Fastrack Spectacles
    • Ray-Ban Spectacles
    • Tag Heuer Spectacles

    Who owns Coolwinks?

    Essilor International owns the Indian eyewear brand Coolwinks.

    Which is the best eyewear brand?

    Some of the best eyewear brands are:

    • Lenskart
    • Polaroid
    • Prada
    • Coolwinks
    • Titan Eye PLus
    • Fastrack
    • Oakley
    • Carrera
    • Eyedo
    • Ray-Ban

    Which spectacle lenses are best in India?

    Best spectacle lenses are:

    • Crizal
    • Varilux
    • Eyezen
    • Xperio
    • Optifog

    Who owns Lanskart?

    Peyush Bansal owns Lenskart. He is the founder and CEO of Lenskart.

  • Coolwinks – Making Eyewear Stylish and Affordable

    In the Indian market, every year there are different sets of trends, be it exciting, crazy, or bizarre, the fashion keeps changing. If one wants to remain trendy and up to date, then they need to hold the grip on current trends. This isn’t just restricted to the clothing, footwear, and hairstyles but also the eyewear too.

    Today from classic to trendy, the fashion in the eyewear category is too witnessing exciting shifts and rolls. To be updated one needs to get rid of the old-fashioned trends and take a chance to experiment with their frames, sunglasses, goggles, lenses, and much more.

    There are many brands in India that are influencing the trends in the eyewear industry and one such market mover is Coolwinks. Know more about these eyeglasses brands in India in this article.

    Highlights:

    Startup Name

    Coolwinks

    Headquarter

    Gurgaon,
    Haryana

    Founder

    Ganesh
    Iyer

    Sector

    E-commerce
    (Eye Wear)

    Founded

    2016

    Website

    www.coolwinks.com

    About Coolwinks
    Founder of Coolwinks and How it started
    Coolwinks – Name, and Logo
    Coolwinks – Business Model and How it works
    Coolwinks – Competitors
    Coolwinks – Product Range
    Coolwinks – Marketing Strategies
    FAQ

    About Coolwinks

    Coolwinks was founded in the year 2016. It is online eyewear stored based Indian startup that deals in various kinds of eyewear products including sunglasses, eyeglasses, and contact lenses.

    They have become a brand in India where one can find the latest frame styles, designs, and technologies that are supporting the eyewear industry. Their main focus is to target the audience where they can market their youthful eyewear products.

    Currently, they have served more than 30,00,000 lakh customers from various geographic locations. They have more than a million people who have used their application, and have more than 4000 different products to offer to their customers.

    Founder of Coolwinks and How it started

    Ganesh Iyer is the founder of Coolwinks. Before founding the company he has worked with companies like Goibibo and Akbar Online Booking Pvt. Ltd. He has done his Bachelors in Commerce from Mumbai University and has also completed his Masters in Business Administration in Marketing & IT.

    In 2016, when Ganesh was interested to start something on his own he found out that there is essentially a problem that has been unaddressed in our country and that was a poor vision. He thought that there is a huge challenge to get the accessibility of eyeglasses and eyewear’s that are suitable for the human eye.

    That is when he envisaged a company that would ensure to provide people with eyewear products that are stylish, affordable, and of high quality. The mission was to enable people to see better and give them a life with a better vision.

    Coolwinks is a name that is self-explanatory. The company is a leading online eyewear brand that focuses on the fashion-forward range of cool spectacles, sunglasses, and eyewear products.

    The logo of the company is also quite interesting, wherein the semi-colon is wearing a frame depicting what the company offers for its customers.

    Coolwinks Logo
    Coolwinks Logo

    With hassle-free deliveries, Coolwinks is driven towards helping thousands and millions of people to improve their vision and in turn lead towards better lives.

    Coolwinks – Business Model and How it works

    Coolwinks has a wide range of products that are almost non-competitive in comparison to other similar platforms in India. They offer high-quality and affordable products that are in accordance with the target audience, youth, and trends of the industry. The business model of Coolwinks is an e-commerce platform.

    Key Aspects of their Business model are:

    Quality is a priority

    Quality is one of the prime factors of the business model of Coolwinks. Their aim is to provide eyewear products that are of prime quality, so that their customers are satisfied.

    Affordable products

    Coolwinks aim to provide products that are of high-quality and are affordable at the same time for the people of India. Their aim is to have maximum reach and maximum availability at an affordable price.

    Trendy and Youthful products

    Fashion trends with low costs are the mantra of Coolwinks. Their products are known to be very youthful and fashionable which is currently in the trend.

    Wide range of variety

    The business model of Coolwinks introduced a wide range of products that are conceptualized with the changing times and have thousands of varieties in it.

    Coolwinks – Competitors

    There are various eyewear brands in India now. Though Coolwinks has its own presence in the market, there is tough competition for it too.

    Top Competitors of Coolwinks are:

    • Lenskart
    • Specsavers
    • Classic Specs
    • Waldo
    • Eyerim
    • Smart Glasses Buy
    • Eye Buy Direct
    • Leoptique

    Coolwinks – Product Range

    Coolwinks has a diverse and wide range of categories and products. Broadly they have products differentiated for males, females, and kids. Along with that their major categories include Eyeglasses, Sunglasses, and Contact Lenses.

    Each of them has a different range of offerings which vary from colors, sizes, types, brands, shapes, etc.

    Coolwinks – Marketing Strategies

    Coolwinks have had some amazing marketing strategies which have helped them in establishing their brand in the Indian market in a very short span of time. Initially, they went with a strategy where they sold their product at as low as Rs. 5 per sunglass.

    Indians bought 2 sunglasses of Coolwinks at just Rs. 10 worth Rs. 800 each by applying a code – SUN20. The customers got a cashback of Rs. 1000 using PayTM and there was similar cashback offers on payment methods like PhonePe and PayPal.

    Coolwinks Marketing Strategy
    Coolwinks Marketing Strategy

    The reasons why they went with this amazing marketing strategies were:

    1. Coolwinks wanted to achieve loyalty from the Indian market towards their products.

    2. They were enjoying the affiliate earnings from online payment platforms like Paytm.

    3. The business model of Coolwinks and their marketing strategies have attracted various investors and have drawn various investments, and They are able to offer various discounts.

    4. Coolwinks doesn’t spend huge amounts on advertisements and thus is able to save a lot on advertisement expenses.

    FAQ

    Who owns Coolwinks?

    Essilor International which is a world leader in ophthalmic optics owns Coolwinks.

    Who is the founder of Coolwinks?

    Ganesh Iyer is the founder of Coolwinks.

    Which companies does Essilor own?

    Essilor owns Varilux, Crizal, EyeZen, Xperio, Bolon, Kodak lens, Foster grant, and Optifog.

    Conclusion

    The huge online eyewear platform, Coolwinks, has been selling multiple types of products for every purpose and for every category of needs. Coolwinks has now become very popular among the Indian market which caters to all customers within the geography and is expanding its customer base each day.

  • VisionWagon- Buy affordable Fashion eyewear online

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Consumers who use eyewear know how expensive and high-maintenance these products can get. To provide a viable alternative to this and make the experience hassle-free and simple, Amman Kumar, Bhavik Kumar, Rohan Kumar, and Shrijay Sheth launched VisionWagon in 2019 to enable consumers to buy eyewear like eyeglasses and sunglasses online.

    VisionWagon is an online eyewear and sunglasses company, providing affordable fashion eyewear, with high standards of dispensing. The vision here is to build India’s most valued multi-modal Eyewear solutions company offering availability, accessibility and curative experience to its customers.

    Driven by the core belief to provide affordable yet fashionable eyewear for the evolving needs of the customer’s lifestyle, concerning their work and other requirements. VisionWagon is all set to become the number 1 online eyewear company.

    Startup Name VisionWagon
    Headquarter Ahmedabad
    Sector Ecommerce – Online eyewear store
    Founders Amman Kumar, Bhavik Kumar, Rohan Kumar & Shrijay Sheth
    Founded 2018-19
    Parent Organization SarvaGunAushdhi Pvt. Ltd.
    Website VisionWagon.com

    About VisionWagon and How it Works
    VisionWagon – Target Market Size
    How was VisionWagon Started
    VisionWagon – Name, Tagline, and Logo
    VisionWagon – Startup Launch
    VisionWagon – Business Model and Revenue Model
    VisionWagon – Competitors
    VisionWagon – Growth

    About VisionWagon and How it Works

    VisionWagon’s products provide the kind of protection that your eyes need, in an “always-on” world. No individual is not using a screen today – laptops, tablets, computers, phones etc. All these constitute a significant amount of screen time.

    For VisionWagon, each of these individuals is a customer whose eyes will require protection from excessive use of the screen. This goes beyond the scope of consumers having a prescription and continuous education of the customer for this requirement would open the market for a much wider audience.

    By using the code “STARTUPTY25” to buy anything on VisionWagon, you can get 25% off.

    VisionWagon – Target Market Size

    According to Business News Media Sources, the Indian eyewear market is quite complex. With independent opticians commanding 94.02% of the market, organized retail chains form 5% of the pie and Ecommerce accounting for the remaining 0.98%.

    In the next 5 years, a big surge of smart eyewear in the affordable range is anticipated. More in line with smart devices like mobile phones, watches & headphones.

    Also Read:  How Pepperfry Grew to Become the largest online furniture store in India

    VisionWagon – Founders & Team

    VisionWagon - Founders & Team
    VisionWagon – Founders & Team

    VisionWagon was founded by Amman Kumar, Bhavik Kumar, Rohan Kumar and Shrijay Sheth. Amman, Bhavik and Rohan were working in the same business. Shrijay’s success with his earlier Ecommerce ventures made him the natural choice as a partner for the venture – creating a hassle-free eyewear shopping experience online.

    How was VisionWagon Started

    Three of the co-founders were working in the same business. And Shrijay”s experience in building scalable Ecommerce ventures made him the natural choice as a partner for creating a hassle-free eyewear shopping experience online.

    The founders wanted to take their legacy of 60+ years online to reach out to a wider audience beyond the geographical scope of physical stores. The Ecommerce market in India is booming and the online eyewear market is very negligible, hence there is a lot of scope for players who focus on customer-centric eyewear solutions.

    Ideation and consultations with the supply-chain partners, end consumers, and business consultants gave them added insights. Ease of shopping online was amongst the core insights the founders derived from the research.

    VisionWagon Logo
    VisionWagon Logo

    The founders wanted VisionWagon to come across as a wholesome Vision solutions company that carries all relevant eyewear solutions currently available in the market. And also they were geared to embrace any new developments in this ever-changing scenario. Hence they wanted a logo that appealed to the youth.

    VisionWagon – Startup Launch

    The first few customers of VisionWagon came from friends & family, where the founders actively promoted the brand. Later, they incentivized them to bring their connections to visit the website.

    Apart from the organic push, they found social media, both organic and paid – to be an apt traffic source for their brand. Since eyewear is a product that has visual appeal, Instagram, in particular, is observed to be an apt platform for promotions.

    Their outreach through various marketing campaigns is backed by re-marketing channels like emails (for registrants) and re-marketing through social media and google are important to get initial traction.

    VisionWagon provides 15% discounts to 1st-time sign-up clients. Adding new collections, cash-back on each transaction through PayPal and attractive discounts during festive times. This has helped this venture reach out to more customers through the initial phase.

    Also Read: How to Find the Right CTO For Your Startup

    VisionWagon – Business Model and Revenue Model

    The revenue model looks simpler for VisionWagon. There are 3 simple price-points (inclusive of lens-prices). Any additional coatings or features that the client wishes to add over the existing lenses can be add-ons for a very nominal cost. VisionWagon is enabled with an online transactional model with secure payment gateways.

    VisionWagon – Competitors

    Though the online market for eyewear products is minor as compared to the offline market, there are still competitors playing in the minor online market. The major competitors include lenskart.com, eyedo.in, coolwinks.com, Lensbazaar, Titan Eyeplus, Vision Express to name a few.

    VisionWagon – Growth

    The company is growing steadily in revenue every month, orders per day are growing, repeat customers are assuring that VisionWagon is giving the right quality. With more social media influencers approaching the company to collaborate, the fashion quotient of the eyewear is increasing with every passing day.

    “We wish to constantly improve and upgrade the customer experience by embracing new trends & technologies.” Said the founders.

    FAQ

    Who are the Founders of VisionWagon?

    VisionWagon was founded by Amman Kumar, Bhavik Kumar, Rohan Kumar and Shrijay Sheth.

    Who are the competitors of VisionWagon?

    The major competitors of VisionWagon include lenskart.com, eyedo.in, coolwinks.com, Lensbazaar, Titan Eyeplus, and Vision Express.

    What is the Revenue model of VisionWagon?

    There are 3 simple price-points (inclusive of lens-prices). Any additional coatings or features that the client wishes to add over the existing lenses can be add-ons for a very nominal cost.