Tag: Converting Leads into Sales

How You Can Use Interactive Content to Boost Lead Generation?

Do you want to automate your marketing and grab more customers? If yes, personalised and interactive content is the key! Maximum businesses grow and generate leads by featuring personalised content for their users.

Building interactive, automated content helps boost engagement and retention. It allows you to attain a highly active audience, build brand awareness, and nurture key affairs at every phase of your sales cycle. Here’s how you can use interactive content marketing for lead generation.

What is Interactive Content?
How Does Interactive Content Help Boost Lead Generation?
How to Find Leads That Converts Into Customers?
Types of Interactive Content for Lead Generation

What is Interactive Content?

Interactive content is personalised content that encourages the audiences to actively participate. As opposed to passively reading, watching, or writing, interactive content evolves from passive consumption to active participation.

It comprises calculators, contests, games, assessments, surveys, and quizzes. Interactive infographics and white papers are also included in interactive content.

How Does Interactive Content Help Boost Lead Generation?

When you feature interactive content on your website, a user interacts with it. This accelerates user engagement and retention on your business’ website. As a result, it ensures that you’re doing something to pique the interest of the user and retain them. Ultimately, interactive content is used to furnish the users with a more entertaining experience in your business’ products and services.

To generate leads from interactive content, here are 3 key points that you need to consider.

Collect

Make sure that you’ve collected all the data and insights about the users who are interacting with your content. Get their email addresses, contact information, etc.

Respond

Posting interactive content is a trend in digital marketing right now. The best interactive content will reach your targeted audience – for instance, a fun game that bestows personalized product recommendations.

Empower

Your content should make the audience feel empowered. Do that by providing them with exclusive information. Augment the user experience by furnishing tools so they can be creative and enjoy themselves.

How to Find Leads That Converts Into Customers?

Oftentimes, lead generation gets a little daunting. Finding leads that would convert into potential customers is, no wonder, difficult. But you don’t just want anyone. You want the right leads – users who will purchase your products and engage with your content.

So, how to evaluate good sales prospects anyway? When we talk about lead generation, we also need to qualify and score those leads. Here’s how you can do it.

Targeting

Creating marketing ads and content that appeal to customer profiles is essential. If you can reach the right people, you can generate potential leads and boost sales.

Qualifying

Once you generate leads, learn about them. Employ interactive content to gather data about their demographics, shopping habits, and so on.

Segmenting

Once you’ve gathered all the information, use it to segment the leads into different groups. Then, continue with targeted messages, such as email marketing, special offers, et al.

Types of Interactive Content for Lead Generation

Over time, you can use different types of interactive content to generate leads and promote the growth of your business. With interactive content, creativity is the key. The richer and more personalised the content is, the better. Below are 4 types of interactive content that you can use to generate qualified leads.

Interactive Calculator

As a capture tool to influence purchasing decisions, budgets, and business plans, interactive calculators provide actual utility. Businesses can formulate their own calculators. Interactive calculators also help calculate savings, risk exposure, ROI, etc. They can be employed to generate both B2B and B2C leads.

Interactive Calculator Example

Marketing Games

What can be the most impactful things which can help grab people’s attention? Games. From the kids to the elderly, everyone loves to play games. Offer your viewers a few fun games, such as a spot-the-mistake game, what-happens-next games, find the odd one out game and many more.

Example of marketing game – Dominos Delivery Dash

As per the survey, businesses who have implemented “marketing games” have earned an increased revenue of 7 per cent. Gathering leads with games can be the simplest thing to do. Once your visitors win a game, you may ask for their personal information in exchange for a discount coupon, vouchers and various cashback offers.

Interactive Videos

“Video” can be anything, depending on your content requirements. It can be pre-recorded webinars of any company. It can embed YouTube videos or video tutorials based on your blog topics.

Interactive videos will boost lead generation for your business. Not just videos though; there are numerous ways to focus on lead generation, but videos help a lot!

You can use some videography tools, such as Wistia’s Turnstile. This tool allows you to embed the lead generation form at any instance of the video. You’ll have both options at the same time – either you want to gate the video content or upgrade it.

Also, the addition of YouTube annotations is one of the popular ways to make the video more tactful or interactive. Annotations are just some minor tags embedded in the YouTube videos. These URLs can be used as lead generation to land on specific pages.

Interactive infographics

Interactive infographics are a technical way to provide a better understanding of your content. It not only bestows a visual way of learning and understanding things but also offers cool trivial digital widgets to play.

There are many different ways to acquire leads, but offering downloadable versions of the infographics is trending. With interactive infographics, you can create polls based on the content you write. Then, show results depending on how the viewers answered.

In the end, you’ll have the data of all the viewers who participated in the poll with all of their personal information. This in turn expands your company’s marketing boundaries.

Conclusion

Nowadays, interactive marketing is one of the most rapidly growing tactics in across-the-board content marketing strategy. It assists you to overtake your competitors in no time and avoid getting left behind. The aforementioned interactive content examples are just five of the many content types.

As you dig deeper into this field of site development and e-commerce websites, you may find more of them. There are many more interactive content types that your business can benefit from. All among the list of examples helps to procure extra monthly revenue. You may also use tools, such as involve.me. It helps create interactive educational and enriching content. As a result, you can tempt, engage, and reclaim your audience – and generate more leads.

FAQs

What is interactive content marketing?

Interactive content marketing is a marketing technique that engages users which helps marketers get quality leads for their business.

What is interactive content marketing example?

Interactive e-books, Calculators, Branded games, Quizzes and questionnaires are some examples of content marketing.

Why marketers use interactive content?

Marketers use content marketing because it is more engaging than normal content.

July 7, 2022
How to Build a Lead-Generation Funnel? – A Stepwise Guide
“Lead Generation is a Fairly Core Activity to Marketing”

Lead generation is the marketing process that can be defined as a set of marketing activities that the companies perform in order to receive queries from the potential customers and therefore, identify and focus on them for the sale of their products or services. Lead generation is advantageous to every other company/organisation regardless of its size or the industry it belongs to, and would be used in B2C and B2B setups.

A lead generation funnel is a method for generating leads that is methodical. You find the intended audience and direct them to the funnel peak. You then push them further below the sales funnel unless they buy an item.

Typically, lead-generating tunnels have three main phases. They are the Top of the Funnel( TOFU), middle of the funnel (MOFU) and bottom of the funnel( BOFU).

Steps to Build a Lead Generation Funnel
Step 1. Create a Customer Journey Map
Step 2. Begin to Produce Excellent Content
Step 3. Bring People to the Very Top of Your Funnel
Step 4. Data on Leads to be Acquired
Step 5. Support Sales in Closing Leads

Tips for creating a Lead-generation funnel

Steps to Build a Lead Generation Funnel

The five vital steps to building a lead generation funnel are described below in detail.

Step 1. Create a Customer Journey Map

The initial step in generating leads is to create a customer path mapping. The issue is that you might have several access points, such as social networking sites, organic content, or public relations. Try to figure out where the mass of your site’s visitors originate from next and envision what a potential consumer could be seeking. When your top stream is an organic blog, then acquiring readers to install an ebook might be the next revolutionary step.

Plan apparent paths to assist convert traffic into prospects and lead to conversions.

Step 2. Begin to Produce Excellent Content

Once you have created your buyer persona, you would need to produce content for every phase. Determine if your key topics and plot the topic concepts are at the forefront of the funnel or BOFU.

The customer case report is at the bottom of the funnel( BOFU) whereas a podcast on the huge topic is at the top of the funnel (TOFU). Make your content smarter and utilise it to engage with your audience.

Also, remember that almost all of the amazing stuff you previously have could be used wisely. Using a well-toothed comb, get around your present content and begin dropping it out by phase. You could dynamically adjust it before you know what content component belongs thud you may view on making content for reach at TOFU, and in BOFU, you start optimising it for conversions.

Step 3. Bring People to the Very Top of Your Funnel

Bringing People to The Top of your Funnel

The very next phase is to make them into your funnel. When you have the right data, you could simply figure out what content is generating much more leads and sales for you across the entire client pathway.

You would discover that a specific landing page performs well at the start of your funnel. So why not just test a few sponsored tasks? On that page to spark the client journey for several other web pages.

Step 4. Data on Leads to be Acquired

Think about how we discussed the significance of mapping up your customers’ sales cycle? You may have discovered few chances for creating digital content such as ebooks and handbooks. Those were fantastic for generating leads.

You aren’t, however, constrained to gated content. Conversions could also be boosted by using forms, chat support features and product-specific landing pages.

Just keep in mind that you are required to ensure you place the proper CTAs on appropriate spots. When they do the conversion, you would want to keep all of your prospects in a single location. Although a CRM is an ultimate option, few marketers decide to monitor their leads on a Google sheet or excel worksheet.

Whatever method you use to obtain leads, ensure you receive the information your sales staff would require to validate them. Generally, we request;

● Name in full form

● Name of the firm where you work information about how to contact us. This gives us useful information on who is intrigued by and engaged with the material.

Step 5. Support Sales in Closing Leads

Sales and Promotion activities

Now that you have placed your lead data into your CRM, it is still indeed up to your sales associates to transform it. Sales and promotional activities are usually split by a divider. Marketing creates leads and passes them along to salespeople to progress its pipeline.

The lead generation funnel is a task that both sales and marketing could work on collaboratively. Thus sales and marketing could collaborate to enhance the profits by working towards the same objective.

Luckily there exist fewer generation firms that could take a sizable portion of your work pressure and make things much easier. Through offshoring lead generation, you could concentrate on which pertains the most, the value of your goods and services, as well as the degree of customer satisfaction.

Outsourcing also lowers the expense of acquiring and raises the median customer loyalty. Your customer’s journey from desire to buying is defined by a sales pipeline. They were a concept that’s much applicable in B2C scenarios where the customer journey is minimal, the customer journey for B2B enterprises is more analogous which involves increased involvement.

Conclusion

With lead generation, you can maintain customers/ visitors/ users engaged till you attain your goal-a purchase. The very first thing meanwhile is to get consumers on deck, this necessitates the use of a lead generation funnel. I believe this content has clarified your understanding of what a lead generation funnel is and also how to build them well.

“Making Your Prospects Feel Like They Have an Exclusive Membership in a Club Makes Lead Generation a Positive Customer Experience.”

FAQs

What is a lead-generation funnel?

A lead generation funnel is a method for generating leads that is methodical. You find the intended audience and direct them to the funnel peak.

How to create a lead-generation funnel?

Steps to create a Lead Generation Funnel:
- Create a Customer Journey Map
- Begin to Produce Excellent Content
- Bring People to the Very Top of Your Funnel
- Data on Leads to be Acquired
- Support Sales in Closing Leads
What are the best lead-generation tools?

Some of the best lead-generation tools are:
- Lusha
- LinkedIn Sales Navigator
- OptinMonster
- Qualaroo
- Hubspot
- LeadPages
- Hello Bar
- Drift
- Hootsuite
- SlideShare
April 26, 2022
How Can Edtech Startups Generate Leads?
Every visit has the potential to generate a lead. To build a connection and convert casual visitors into qualified leads, you must provide current and relevant information while encouraging interaction with the material on your website. It would be ideal if you tried to meet prospects’ needs in every buying process.
Customers that visit your website will thank you for your efforts by providing you with their contact information if you do it correctly. Making visitors into sales-ready leads involves a multi-pronged strategy that utilizes a variety of formats and platforms across several channels.

Through marketing activities focused on brand development, growing product awareness, earning customer trust, and establishing your position as an industry expert, we can generate a lead.

Continue to produce content that piques people’s curiosity while also offering answers, and your warm leads will become hot leads. So, what exactly is the content?

Lead Generation Strategies That Work for Edtech Startups
Getting Marketing Qualified Leads Into the Sales Process

Lead Generation Strategies That Work for Edtech Startups

Blog Posts

Blog Posts for generating leads for edtech Startup

The way you create and position your blog material will become more important as search engine optimization evolves. It is no longer enough to use keywords with high search traffic merely. You’ll attract leads seeking particular solutions if you use a topic cluster – which involves identifying the main issue in your company and selecting 8-20 subtopics using relevant search phrases – to organize your content.
As an ed-tech firm, you can be certain that your prospects are well-educated. As a result, you want to deliver articles that provide a solution to their issue and provide answers to particular concerns they may have. Please use internal linkages to redirect readers to more related pages and route them to a pillar page with more in-depth information. We’ll go into further detail about this in 7.

Live Chat

Live Chat for generating leads for edtech Startup

A chatbot allows visitors to connect with your brand while maintaining their privacy. A website visitor may have questions, but they may not be ready to speak with a salesperson immediately.

Although your sales representatives are really helpful, many casual browsers are put off by the prospect of establishing human contact, especially when they are in the early phases of decision-making. In certain cases, an online discussion might allow a long-term relationship to develop.

How to Build a Sales Pipeline? (6 Step Guide)

Are all your marketing efforts lacking to generate leads? Take a look at this 6 step guide to build a sales pipeline and generate leads.

StartupTalkyArbaz Sayed

Posts on Social Media Platforms

Continue to follow education leaders to stay on top of issues in the sector and generate material to address those issues. Product announcements and other news relevant to your market should be sent out through Twitter. Take advantage of hashtags to ensure that your target market can discover you.
This industry has highly qualified individuals. A LinkedIn marketing campaign is one of the most successful methods accessible to edtech companies for locating new consumers. Even while Facebook is less formal, it still enables you to use eye-catching photos of your product in action to draw attention to it. Facebook is also an excellent location to publish photographs and videos that others can share.

Explainer Videos

Explainer Videos for generating leads for Edtech Startup

Identify subjects in your area of expertise that may be highlighted by a video presentation and make a list of them; rather than selling, attempt to educate. When people watch television, they are bombarded with advertising.
Explainer videos simplify complicated concepts or business news into digestible chunks that anybody can understand. For example, when selling school administration software, you could wish to target your market with a video that describes changes to the state’s teacher evaluation measures.

Podcasts

Podcasts for generating leads for Edtech Startup

Set up an educational technology podcast series to address difficulties or analyze developments in your particular section of the tech industry. Podcasts appeal to professionals who desire a hands-free approach to keeping up with the latest developments in their sector or learning something completely new.
Expert interviews, educator profiles, and sneak peeks at the newest advancements in educational technology are all possible topics for podcasts to cover.

Webinars

Webinars for generating leads for Edtech Startup

Provide free training, insights into new technologies, and methods to education professionals in exchange for their time. Please include a link to a slide deck that can be downloaded to improve the likelihood that your webinar or sections will be shared with others.

Pillar Pages

Long-form material that focuses on a primary subject relevant to your products or services is a pillar page. By creating a series of blog entries focused on subtopics that your audience is interested in, you will have the material necessary to create a pillar page that is both instructional and attractive to your audience. Even though pillar sites are not gated, you may provide visitors with a PDF to download, generating leads.

Media Coverage

Identify and cultivate connections with education reporters in local and national news sources, and provide interviews, insights, and responses to current events that impact education. Identify well-known blogs in your sector and offer to guest write on their sites.

How to Generate Leads – 100 Proven Ways of Lead Generation

Do you want to generate more leads in sales for your business? Here are 100 proven ways & lead generation strategies that you can use for your business.

StartupTalkyShubham Kumar

Getting Marketing Qualified Leads Into the Sales Process

In the marketing funnel, prospects connect with your company at various phases. They arrive at your website with varying degrees of curiosity. Your digital marketing plan must include a mechanism for recognizing this and serving visitors with material relevant to their current requirements.

Depending on the prospect, some may be interested in your product but not quite ready to buy, while others may be ready to talk with someone from your sales department. A page-hijacking form requesting an email address, phone number, and “best time to call” will result in the marginally interested visitor departing your website without ever looking at it.

Another option is to send the lead to a sales representative if a contact has subscribed to your newsletter, downloaded marketing literature, and enquired about price through your chatbot. It is known as being at the bottom of the funnel. An automated marketing platform will assign a score to each step a lead performs.
The lead will be transferred to your customer relationship management software when a tipping point is achieved.

Conclusion

Delivering the appropriate information to the right person at the right time is essential when it comes to lead generation and turning those leads into sales. You can turn your website into a lead-generating engine if you have a complete digital marketing plan in place and a method to gather and qualify data.

FAQs

How can Edtech Startups generate leads?

Edtech startups can generate leads by using these lead generation strategies:
- Blog Posts
- Live Chat
- Posts on Social Media Platforms
- Explainer Videos
- Podcasts
- Webinars
- Pillar Pages
- Media Coverage
Which are the top Edtech Startups in India?

Some of the top Edtech Startups in India are:
- Byju’s
- Unacademy
- UpGrad
- Vedantu
- Toppr
- Coursera
- Cuemath
How big is the EdTech industry?

The global EdTech market size was valued at USD 106 billion in 2021 and is expected to reach USD 127 billion in 2022.

How to market for EdTech Startups?

Marketing strategies for Edtech Startups are:
- SEO
- Email Marketing
- Content marketing
- Video Marketing
- Social Media Marketing
- Paid Ads
April 23, 2022
5 Biggest Sales Challenges in Selling SaaS and How to Overcome Them
Software as a service, commonly abbreviated as SaaS, is a type of software that is hosted by a software company or single provider. It permits its customers to connect to and use apps based on the exclusive cloud-based feature over the internet.

The customer need not need to worry about the storage. The software is backed up by the product engineers of the providers. The customer success team looks after the management of the software.

SaaS sales can be understood as the process of selling web-based software that is accessible by the customers through an online portal. SaaS sales products help solve business-related issues.

SaaS sales are regulated by the following sales representatives- Sales Development Representatives (SDRs) and Business Development Managers (BDMs). The former focuses on the outbound sales and qualifying leads, and the latter works on conducting product demos and closing deals respectively. Here is a list of a few most common challenges faced by SaaS founders that they face when selling SaaS, along with suggestions on how to overcome them.

1. Qualified and Unqualified Leads
2. Stressful SaaS Sales Cycle
3. Choosing the Right SaaS Sales Model
4. Conversion from Freemium to Premium
5. Too Many Competitors

Importance of SaaS Sales Strategy

Like all B2B sales, the prime objective of the SaaS sales team is to generate qualified leads and revenue for the company.

Planning gives an idea about what we are up to and paves the direction for us. Therefore, a strategized sales technique must be adopted. The decision of the SaaS sales strategy depends on the company’s SaaS adoption and development.

The SaaS sales strategy includes various sales techniques to fulfil two-fold objectives i.e., upselling clients and closing deals.

A SaaS Sales strategy plays a vital role in the success of the company as it focuses on the growth of the company and its position in the market, in the longer run. The SaaS sales strategy most commonly uses the subscription-based pricing model. While creating the strategy the team must focus on the following points:
- Lead generation to turn interested into sales.
- Focus on the target group of the market and convert prospects into consumers by introducing them to the company and its offerings.
- The final stage of the transaction includes the agreements signed between the company and the customers thereby, resulting in sales.
This simple 3-step transaction has to face a lot during the implementation phase.

1. Qualified and Unqualified Leads

Lead Generation

Lead generation gives happiness. But the same end up in tears if it does not give you a sale in return. Therefore, it is necessary to make sure that you do not waste time on unqualified leads.

Categorization of your leads into qualified and unqualified must be followed after lead generation as not all leads require an equal amount of attention. Contacting all leads will result in a waste of time and leave you exhausted.

Here, the team needs to come up with a strategy so that more time and focus can be given to the most important leads. This distinction could be made by a little survey through an interesting and engaging questionnaire in a Google form or measuring their quality through a lead scoring formula.

Preparing a lead scoring model that fits your business model is a good idea. It helps to focus and save time on the most important inbound leads. It can also prepare you for future dealings with bigger opportunities yet to come in the future. The lead scoring formula gives amazing results when comes to filtering the potential customers from the free trial users who are never planning to convert.

2. Stressful SaaS Sales Cycle

SaaS Sales Cycle

SaaS sales cycles vary from product to product. Each sales cycle depends on various factors such as the target market, the pricing model, or even the target audience.

It might involve dealing with unrealistic expectations at times, which creates pressure on the sales team. The only solution to this problem is- Benchmarking. It helps you get started as you have a goal set to achieve. Once the benchmark is reached, it’s no more an issue. The next step is to align the results with the expectations.

The team should set a benchmark to predict the average sales cycle based on industry, pricing, and customers’ needs.

3. Choosing the Right SaaS Sales Model

Sales models play a vital role in the success journey. However, picking one isn’t as simple as it may seem. Your decision directly impacts the growth and revenue. Therefore, all the SaaS sales model options available must be reviewed thoroughly. Further, there should be a test to find the most suitable one in a limited time.

Finally, it can be rolled out if successful. Otherwise, there should be a re-test if your sales model lacks at any point for your SaaS product.

4. Conversion from Freemium to Premium

This one can be regarded as the biggest challenge for every SaaS business that wants to grow.

Many of the generated leads are of the view that they would enjoy the free trial and switch to the other SaaS product’s free trial once the previous one gets over, without paying for the product in the end.

It’s good to know that all the free trial users cannot be convinced to pay. But at the same time, you need to pay attention to those who are showing interest in your SaaS product in a different way as compared to others. They could be the ones who would like to continue.

That is the point where you need to create an engagement and keep those warmest leads engaged throughout the trial period. You need to set up a strategy for how you approach them.

You need to make them well versed with the benefits and further exclusive features eagerly waiting for your customers once their free trial ends. You should let them know how that your product is important to them as they are to you.

You must try to find out more about them and try not to overwhelm them. Take them into trust with your pocket-friendly policy and other benefits by the time they get ready to retain with you.

5. Too Many Options to Choose From

Too Many Options

New SaaS products pop up like crazy. Having competition is good – it increases the value of the market.

When a customer is looking for that one product that satisfies exactly what he wants, he faces too many options. The customer gets confused about which SaaS product to choose from when several options are presented before them.

To make your product the most obvious and preferable choice out of many alternatives, you must think like a customer. You need to figure out the ways to stand out in the heavily crowded market.

You need to highlight the most exclusive feature that compels your customer to opt for your offering, over the other options available to them at the same time.

While presenting your product, you need to explain its value, how is it different from the other offerings, and how it benefits your customer.

Your website must be customer-friendly. It must be a little more informative than your competitors; fill it with the past experiences of you and your present and current customers. The content must be such that it helps customers make more informed decisions.

How do SaaS Startups Make Money? | SaaS Revenue Model

In this article, we’ll look at the revenue model of SaaS, how do SaaS businesses make money, and three phases of the SaaS Revenue model.

StartupTalkyRishabh Rathi

Conclusion

Every SaaS business faces sales challenges. Sales is not an easy task, we need to earn it. There is a solution to all the challenges. Whether it’s the lack of time to qualify all the leads, a longer sales cycle, or dealing with a saturated market. The only thing we need to do is to figure out the right strategy and find the best possible solution to get the SaaS product in front of customers.

FAQs

What are sales biggest challenges in selling SaaS?

The customer is faced with too many options, converting a customer from a free trial to a paid customer, choosing the right sales model, and qualified and unqualified leads.

Is it hard to sell SaaS?

Yes, selling a SaaS product is not easy as there are already other companies trying to convert customers into paid customers so it is important to make your product stand out and provide the best customer service.

Why is SaaS so profitable?

SaaS businesses are profitable as it is a recurring model where you are already earning revenue from recurring customers as well as from new customers.
April 6, 2022
Tips to Convert More Leads Into Sales for SaaS Startups
Designing a website for your business and creating an appealing & attractive online presence can bring you numerous website visitors, who are your potential clients. Converting those potential customers into loyal paying customers needs a proper strategy. A visitor takes micro-moments on your website to decide upon your brand, capturing those moments strategically can create sales for your business. A good conversion strategy helps you boost your business exponentially.

Here are some tips shared by entrepreneurs from SaaS industry, about how to convert more leads into sales

Shayak Mazumder, Co-founder, Eunimart

Identifying the ICP (ideal customer profile) and buyer personas lead to very pointed GTM (go-to-market) strategies. In our case, we studied the market and realized the exact definition of our customers and what kind of roles in those companies were driving the sales. Based on that, we defined the biggest problem statements they had, the solutions they needed, and our competitive edge. This customized approach led to clarity among the end-users. This led to targeted messaging per customer. This is the secret sauce to converting more leads.

Robin Das, CEO of Brandintelle

Here are certain things you could do convert more leads-
- Define your ICP or ideal customer profile.
- Make sure your MVP is best suited for your ICP including all your marketing communications and positioning.
Pramod Gummaraj, CEO, Aprecomm

Always understands the customer and his pain points. Do not rush to sell something to the customers without understanding them. Understand their problems and the priority of those, their budget constraints, and then try to see if there is something our product can solve. Be flexible with product features to appeal to the customers.

How to Create a High-Converting Lead Magnet Like a Pro

A Lead magnet is an amazing way to increase sales and attract customers. Let’s look at how you can create a lead magnet in a few simple steps.

StartupTalkyBhoraniya Huda Hifzur Rehman

Mr Arjun Gupta, Founder, Courseplay

Stay in touch! I tell this to my sales team at Courseplay all the time. The easiest thing to avoid if you have reached out to the customer at the wrong time is that you forget about them and, even worse, they forget about you. Regular follow-ups and connecting with different people at different levels of the organization would help ensure you are there when they need you.

Shreyan Gandhi – Director and Co-founder, Comket Solutions

Shreyan Gandhi – Director and Co-founder, Comket Solutions

Based on the product we’ve built, the best approach to conversions are demonstrations. Being a product that has a ‘wow’ factor that sells itself, we only have to make sure demos happen frequently and through all channels possible.

Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

Sarvagya Mishra – Co-founder & Director, SuperBot (PinnacleWorks)

If the lead gets qualified, i.e. the person is interested in taking your products/services, then the one tip to convert that lead into sales is rigorous follow-up. The consumer memory is very weak and fickle. If we do not approach them on time and take regular follow-ups, they tend to forget their enquiries as well as get dicey about the need of the same. Also, in a competitive market like today’s the one who approaches first and repetitively, is the one who gets the conversion. Thus the tip is “timely communication”
March 10, 2022