Tag: Content Writer

  • What Jobs Will Generative AI Replace?

    It is not the strongest of the species that survives, nor the most intelligent that outlives. It is the one that is the most adaptable to change. That is what Charles Darwin, the nineteenth-century naturalist had said.

    It essentially means that if you are capable of adapting yourself to changing circumstances around you, upskilling yourself, and beating your competitors to the punch, you will most probably survive the generative AI that most people see as replacing their jobs.

    What is Generative AI?
    Why should it have your attention?
    What are the chances that Generative AI will replace you at work?
    What kind of jobs Generative AI will replace?
    The silver lining for Content Writers

    What is Generative AI?

    Generative artificial intelligence (AI) is a type of machine learning that uses algorithms to create new data, such as text, images, or audio, by learning patterns from existing data (or data sets). It’s an AI tool capable of using input data to self-learn and produce better text, images, audio, etc. Well, I wouldn’t say better, but it is pretty good, and is still in development, still learning. Companies like Google Inc., OpenAI, Midjourney Inc., Microsoft Inc., etc. are heavily investing in Artificial intelligence, and it remains to be seen who makes it more interesting, or say, intelligent.

    Why should it have your attention?

    There are plenty of reasons for you to be interested in generative AI, the most prominent one being its creative potential. It can create new content based on its input or practicing data set. It is evolving every day, and its ability to come up with more creative content, be it texts, images, or audio, will only get better with time. But that is not all.

    It has the potential to analyze its responses. It can self-learn. Various generative AI models use multiple techniques— neural networks, deep learning, and reinforcement learning to learn the patterns and relationships in the data. This will open new dimensions in predictive analytics and how businesses can carry out their day-to-day operations.

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    What are the chances that Generative AI will replace you at work?

    When it comes to technology, there are plenty of reports that suggest that technology has, since 1981, displaced workers faster than it has created jobs. Of course, there is significant uncertainty around the future of generative AI as it is still developing. But its ability to produce content that is literally indistinguishable from original/human-made content is concerning for many, and it should be. But on the same note, it is also true that workforce automation and the resulting job losses will be compensated by creating new jobs.

    A report by investment bank Goldman Sachs says that Artificial Intelligence could replace around 300m full-time jobs. It further states that if generative AI delivers its capabilities as promised, the labor market will face substantial disruption.

    So, the chances of generative AI replacing jobs are pretty high, but not all jobs— it cannot cook, for now, so we can rule that out.

    What kind of jobs Generative AI will replace?

    The future of AI’s role in the job market can broadly be put into two categories considering the impact of generative AI in the near- future. Firstly, AI will complement the employees’ work and then will replace the employees. The promised generative AI capabilities are truly charming— a charm that is tempting to companies. Companies always look for ways to reduce labor costs and enhance productivity, and generative AI will provide them with such opportunities.

    The fourth industrial revolution– industry 4.0– is about the internet and AI. Combining the Internet of Things (IoT), cloud computing, simulation, additive manufacturing, predictive analytics, Machine Learning (ML), and Big Data will set the course of Industry 4.0. It is also true that not all businesses are using AI as of now, and most works are only partially exposed to artificial intelligence and automation. With AI adoption, companies will get an opportunity to apply some of their freed-up capacity toward highly productive activities and enhance output.

    So, it is more likely that replaced workers will be re-employed with improved, higher levels of productivity at hand, as well as new emerging job opportunities. The automation-led growth will also create a demand for labor.

    The Goldman Sachs report also highlights two of the most influential Generative AI abilities that will have macroeconomic effects, one being its ability to produce new content that is indistinguishable from the original human-created output and the second being its ability to break down the barriers between machines and humans. Both of these will have a substantial effect on employees and employers around the world.

    People who will be most affected by generative AI are the ones whose work involves web scraping to gather relevant data, preparing a clean data set, making sense of data, data processing, data analyzing, making people understand that information, keeping records or documentation, etc. Additionally, generative AI will positively affect the job market in the field of Content writing and editing, Journalism, Law, graphics designing and music, customer services, data entry, administration, bookkeeping, taxing, insurance and loan approval, etc. Chat GPT and Bard will enable even intermediate-skilled people to write articles and essays unless there is significant demand for such work, journalists and content writers will face severe competition.

    Will ChatGPT Take Your Job?

    The silver lining for Content Writers

    Recently I came across a few articles published by CNET— a tech news site— that used AI to write finance articles like ‘What is compound interest’, ‘Does a home equity loan affect private mortgage insurance?’, and many more. It used SEO-friendly keywords, and Google allowed advertisements on these pages. Futurism highlighted this fact— CNET had been quietly publishing AI-generated articles since November last year without any formal announcement. CNET acknowledged this fact and said that it was not a big deal—  the readers couldn’t understand if the article was written by AI or a human. But the main problem is AI misrepresenting facts. Many articles contained false information, and CNET had to revise them.

    The authorship of the articles isn’t instantly clear when you read the articles, but you will find something like this written in the dropdown description under staff:

    “This article was generated using automated technology and thoroughly edited and fact-checked by an editor on our editorial staff.”

    But CNET is not the first one to do this. Associated Press also started using AI in 2015. America’s oldest, 24h news agency produced 10 times more articles (3000 articles in a quarter) than it used to by using the automation technology at Automated Insights, a firm known for AI and “robot journalism”.

    The silver lining, however, is that AI is still evolving and is not perfect yet. It still makes mistakes on many fundamental topics— finance, polity, and politics. Many people have already pointed out the inability of ChatGPT to write unbiased content when it comes to the Democrats and the Republicans, Donald Trump, and Joe Biden, and even religious figures.

    So, as long as you are a creative, rational, objective content writer or journalist, your job is safe, and you will stand out. Undoubtedly, generative AI will replace some folks at work, but it will also provide a massive opportunity for you to reinvent how you work and hopefully complement your work with added creativity and accuracy. As AI and deep learning mature over time, business productivity will correspondingly improve, resulting in more labor demand and new job opportunities.

    FAQs

    What is Generative AI?

    Generative artificial intelligence (AI) is a type of machine learning that uses algorithms to create new data, such as text, images, or audio, by learning patterns from existing data (or data sets).

    In which fields may Generative AI affect jobs?

    Generative AI will positively affect the job market in the field of Content writing and editing, Journalism, Law, graphics designing and music, customer services, data entry, administration, bookkeeping, taxing, insurance and loan approval, etc.

  • How to Hire Best Freelance Content Writer to Scale Your Content Marketing

    Whether it’s digital marketing, search engine optimization, email marketing, blogging or website creation; content plays a crucial role in generating traffic, engaging with customers and boosting conversions. In other words, content is the king in order to increase brand equity and reputation.

    With the shift in digital technology, the demand for freelance content writers has increased. As the success of a brand depends on the type of content produced. So, companies are keen on hiring freelance content writers who could write good content for them.

    A freelance content writer is a self-employed individual who writes creative and engaging content for clients. They help clients to craft their online content which further saves their time and provide value to the audience.

    A content writer not only knows the art of content writing well, but can also set the tone, garner attention, understand the subject matter and, most importantly, layout all the information in a sequential and presentable manner.

    But the question remains how to hire the right freelancer for content writing? It is not that difficult anymore since the gig economy is booming. In this article, we will guide you on how to find the best freelance content writer for your startup.

    How to Hire Freelance Content Writer

    How to Hire the Right Freelance Content Writer

    Write Definite Job Description

    Give out a strong and definite job description. You may wonder where this piece of the puzzle fits in. In all truth, your job starts from here. Sending out a detailed, highly specific job description not only does the initial filtering but also ensures you meet the right freelancers.

    You may want to let the writer know your work requirement, your purpose, his or her workload as well as the audience he or she will be writing for. For example, one’s approach towards writing for business blogs will be quite different from writing for your social media handles. Know that these things matter to a writer. By sharing your precise needs, you are increasing your chances of finding a writer well-equipped to handle the job and produce great results.


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    Market Your Job Requirements

    The right candidate can approach you only if you are discoverable. If your business is a startup, it might not yet be recognizable just by the firm’s name. Make your presence known to all and work on your accessibility. Besides posting for the job openings on your official website, post it on the top job-seeking websites as well as freelancers marketplace. A few of the top freelancer marketplace in India is freelancer.com, Upwork and Fiverr.

    Posting a job ad is not enough. You can include a section of benefits that you can offer:

    • Freedom to write evergreen content that will stand the test of time, particularly if your business doesn’t have an established blog.
    • Insights into how well their writings do.
    • Opportunity to network with other writers.
    • Input into content strategy.

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    Connect With Bloggers Network

    It is a known fact that one can find some of the best freelance writers on bloggers’ networks. Blogging Networks act as a middleman between brands and bloggers. Some of the best Bloggers networks are Acron Activate, Bloglovin, Aspire, BlogHer, BlogMeetsBrand, Clever, IZEA, SocialFabric, TheSway, and TapInfluence.

    A good idea would be to throng these networks and go through the posted works. You can always approach a blogger directly and request them to write for you if his or her work is best according to you. It might cost you more, but it will be worth it. Look out for a strong profile that you want for your organization.

    You can also connect with freelance content writers via these:

    Social Media: Nowadays everyone uses social media which makes it a great place to market our business. You can even post your job description on social media platforms like Facebook, Twitter, LinkedIn, and Instagram where you can use your industry-specific hashtags which is a good way to find a successful content writer.

    Referrals: It is another best way to get a good content writer. You can ask your close friends, business associates or co-workers who work with content writers. If someone in your circle knows then they will be able to guide you and refer a qualified writer. Referral or word of mouth is the best way to get a qualified content writer because you hear about them from someone who has already work with them.

    Agencies: One of the easiest ways to get content writers is through a Content Agency. They have a team of freelance content writers who will write the content based on your requirement. Some agencies will do everything from content creation, writing, editing to publishing, and providing a relevant image to the content.


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    Ask For Portfolios and Work Samples

    The first step would be to go through the candidate’s writing portfolio and work samples. Does he or she already have any previous experience that matches your need? Does the writing style suits your requirement? Has the writer got a basic knowledge of the subject you intent him or her to write on? Does his or her writing skills match your standards? Do their previous experiences add value to the kind of work you are seeking them for? Passionate writers often have their blogs with all their skills on full display. Does your candidate has his or her blog or in the past has contributed as a guest blogger? These minor details usually serve as the candidate’s plus points and help build a strong job profile.

    Give Out a Test Assignment

    The second step would be to give out a test assignment though this does not play the part of the ‘nail on the coffin’, a sample test assignment sure serves as the final call to pronounce your judgment. Give out an original topic, relevant to the content you expect your job prospect to later work on and allow him or her a period of 1 to 2 days wherein he or she gets to display their writing skills by completing the assignment.

    Telephonic/ Face-to-Face Interview

    Every writer has a unique writing style that would help you to decide which one is relevant for you. Do not base your judgment entirely upon the facets of grammar, but take a closer look at the mood, presentation, and suitability of the created content. Interview a test sample, this criteria may almost seem optional. Conducting an interview, though, has its own merits. Many companies, these days, prefer interviewing potential candidates over the phone or via Skype. By conducting an interview, one can decide if the candidate seems passionate enough to do the job with a sense of responsibility, besides acknowledging their personality and desire to give their best. Some questions which you should ask during the interview are:

    • What type of content do you like to write?
    • What is your work schedule?
    • How many articles can you write per day?
    • What ideas do you have for content for my business?
    • How do you craft SEO-friendly content?
    • What are your prices?

    Just like any other job, you need to see the freelance content writer you choose is the right fit for your needs and can produce the quality work you want.

    Conclusion

    With all this information, you are set to find the perfect freelance content writer for your startup.

    FAQs

    What does a freelance job mean?

    A freelance job means to work independently rather than for a company. Freelancing is a type of job where you’re self-employed. You are your own boss. You can say ‘yes’ or ‘no’ to any project.

    What is a freelance content writer?

    A freelance content writer is a self-employed individual who writes creative and engaging content for clients. They help clients to craft their online content which further saves their time and provide value to the audience.

    What is a freelance digital marketer?

    A freelance digital marketer is a professional with multiple ranges of skills from content and copywriting to social media, search engine optimization, ad creation, building websites, strategy building and design.

    How to start a freelance digital marketing business?

    You can start a freelance digital marketing business by following these steps:

    Step 1: Manage your expectations.

    Step 2: Identify your talents and skillsets.

    Step 3: Find a niche.

    Step 4: Develop a personal brand.

    Step 5: Look for clients.

    Step 6: Figure out how much to charge.

  • Qualifications for Becoming a Digital Marketer

    Digital marketing may have its own niche sector where the required credentials go beyond basic marketing techniques and innovative skills. If you are considering joining the digital marketing business, learning the skills needed and what digital marketers are doing is a good way to start.

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    What is a true definition of digital marketing?

    High-level digital marketing applies to ads distributed through digital platforms such as search engines, blogs, social media, email, and smartphone applications. Using these online media platforms, digital marketing is the process by which businesses promote products, services, and brands.

    What does Digital Channel Include
    What does Digital Channel Include

    How does it feel like to be a digital marketer?

    With the easy use of social media, digital marketing needs to consider user preferences and motivations, synthesize the analytics, and interact successfully with consumers. See what digital marketing is exactly, why a digital marketer is relevant, how he enters the industry and how he enters.

    Digital marketers are responsible for the marketing by one or more digital media outlets of products or brands, such as search engines, social media, e-mails, Blogs, and applications that connect with existing and future consumers.

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    How to become a good digital marketer?

    1. Writing and editing skills

    Content is central to digital marketing. The drafting and editing of blog posts and landing pages are more than just the creation of documents. This includes linking you to the goal population with the accompanying communications and persuading them to act.

    2. Social media skills

    You may also know social media ever since it first appeared you have been using it. However, a successful digital marketer recognizes that social media is more relevant than frequent and continuous blogging.

    Because marketers now use social media to reach their target audiences, the networks have grown greatly to address the demands of digital marketing. Social networking ads, newspapers, hashtags, corporate accounts, communities and more are available. Currently, a lot needs to be learned.

    Prepare yourself
    Prepare yourself

    3. Understand Design-Based Thinking & Planning

    Design Thinking is a concept that essentially refers to a process in which user-centered challenges can be addressed. It literally allows one to learn about large-scale, complicated topics in a human-centered way. Designers and developers probably have such a strategy, but it is useful to learn and apply it if possible even if you are not one.

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    4. SEO and SEM Skills

    When you don’t meet the right people, a well-published blog post or newsletter is worthless. Note that the techniques responsible for driving traffic to your site include search engine optimization (SEO), and search engine marketing (SEM). Greater knowledge of this ensures that the marketing plans are properly applied.

    The algorithm of Google continues to be updated, and the value that keywords can be used has hit a new high. As the global web is rapidly crowded every day, it is important to be informed and completely aware of the new changes and search ranking algorithms.

    Challenges
    Challenges

    What are their task and duties?

    Digital marketers may use the tools of their company to generate a return on investment with organic (Free) or paying platforms.

    Digital marketers work to obtain main KPIs for each channel to assess their output accurately through each channel. For example, a search marketer that analyzes traffic on their website and adapts campaigns and tactics accordingly.

    Task and responsibilities of Digital Marketers:

    • Plans and runs both web, SEO/SEM, marketing software, emails, social media, and promotional campaigns.
    • The social media presence is planned, built, and preserved.
    • Quality evaluations and reports on all digital marketing strategies and aim assessments (ROI and KPIs).
    • Identifies and optimizes expenditure and efficiency based on insights trends and insights.
    • Brainstorms digital marketing to build and establish innovative development tactics.
    • Plans conduct and measures conversion trials and evaluations.
    • Collaborates in the development and optimization of the customer interface for internal staff.

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    Qualification of Digital Marketers

    Now mainly let us focus on the qualification of a digital marketer:

    1. No formal credentials to become a digital marketer are required, but a certification or short course may be helpful.
    2. Consider graduation in marketing or business from a Certificate or Baccalaureate.
    3. Taking a brief online or on-campus digital marketing course to learn social ads and users’ skills
    Key to Success
    Key to Success

    Conclusion

    In summary, while no mandatory work certification is needed for digital marketing, you improve the odds of reaching the digital marketing challenge of your dreams exponentially by enrolling in and pursuing a renowned and well-rounded digital marketing course. Furthermore, you can achieve a real strategic lead on the market by earning qualifications in more advanced fields or competences.

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