Marketing helps in building up your brand, nothing works without marketing in this world. It helps in getting visibility from the audience and building good relationships with the customers.
Survival of a business without proper marketing is practically impossible. In the business world, startups are hugely recognized now. There is hardly anyone who doesn’t prefer to be their own boss. Now, to make that startup a successful one, here also, marketing is required, in fact, it is even more necessary.
Startups are hungry for growth, so naturally, to develop their business, they take marketing very seriously. It works on spreading their name, which in return helps on building the brand. Plus sales also increases because of marketing and deep connection with customers can be made as well.
“Our jobs as marketers are to understand how the customer wants to buy and help them do so.”
— Bryan Eisenberg
Marketing is surely vital for businesses but it can be harmful to your brands as well. How? Well in this article we will discuss that. So, let’s dive in.
Too much of anything is bad. One shouldn’t overdo it for the sake of doing it. The same goes for marketing, in today’s world a human get exposed to 500 advertising messages regularly but not all of them can make a space in the customer’s mind.
Over marketing has multiple reasons that can lead to a death of a startup, some of them are down below:
Wastage of Funds
If you are a startup, the worst mistake you can do is the wastage of funds. The truth is funds are limited, especially when you’re a newborn company. If unnecessary money is spent on marketing, it can backfire, because there is a possibility that the marketing strategy may not work.
Another thing is, if the customers become more interested to buy the products and the company is not able to meet the expectations, it will create problems.
Unnecessary increase in the expenses of the company
Early age startups may not be aware of their target audience and not have the required data but, if the startup is advertising furiously, this may lead unnecessary increase in the expenses of the company while not giving any profit in return.
For the marketing of a business, professionals are needed to do the job. Apart from that, space and infrastructure is also needed for them, thus increasing the expenses of the startups.
This will lead to limited funds being sidetracked and used for secondary functions like marketing instead of using them for actual products and services. So, it may compromise the quality of the products.
Negative Image of the brand
With excessive marketing, people can get bored and may feel irritated with messages, emails, or social media posts blowing their phones up. This may create a negative image of the brand in front of the customers and their visibility can irritate them and thus works against the startup by creating distaste amongst customers.
The startups need to be aware of over-marketing their company and they can do that by:
The first and foremost thing, that should be done is to keep an eye on the number of subscribers and followers of their startup on social media. If people are unsubscribing and unfollowing you, that means something is wrong.
Keep a check on the number of times you are sending marketing messages to the customers.
Repetitive and irrelevant messages should be avoided.
Facts About Marketing
Marketing can be difficult as well as interesting for a business. There are a few interesting facts that one must be aware of marketing and they are:
An advertisement can only have the attention of consumers for a limited time. In fact, an average consumer only gives 8 seconds of their attention.
In this digital world, 75% of the marketing budget is spent on digital marketing only.
Articles that contain relevant images get more views.
Over 78% of people unsubscribe from emails if the company over sends their messages in the hopes of marketing.
Marketing is a prime need for a startup. A proper strategy is required and followed to achieve the goals of the business. Although, sometimes companies overdo marketing which creates a negative impact and may cause the downfall of the startup. This toxicity needs to be avoided so a startup can fulfil its aim without any roadblocks.
FAQ
What is Marketing?
The process of promoting the products and services of a business is called marketing.
What are the Four Types of Marketing Strategies?
There is Cause marketing, Relationship marketing, Scarcity marketing, and Undercover marketing.
What is one negative effect or impact of advertising?
Advertising has potential to feed into unrealistic expectations in your mind.
Nearbuy was started in 2011 by Ankur Warikoo, Snehesh Mitra, and Ravi Shankar. The company is based in India and is funded by Paytm. Its headquarters are based in Gurgaon, Delhi and have their presence in 33 cities in India. The core of the company is technology and product-driven. They live by the motto: Work is play.
Their e-commerce website provides services connecting consumers with the largest number of local businesses in India. Their app classifies itself in the lifestyle section. It encourages consumers to explore the city, discover buzzing hotspots nearby, and choose from, and allows the freedom to choose from a wide range of categories.
The website makes it easy for the consumers to discover things to do close to them and avail exclusive deals across various categories like: Restaurants, Spas, Salons, Movie halls, Retail stores, and Amusement parks. And more.
The website boasts about taking local e-commerce where it has never been taken before. With the company’s motto “This is where you belong” if you thrive on the thrill of operating in a world of firsts an it encourages consumers to explore the city, discover buzzing hotspots nearby, and choose.
Their target audience is all the people who would like to spend but also get something that is easy on their pockets. That includes college-going students, people who have just started working, foodies; and explorers who like a little discount to save up a bit of their money.
Nearbuy Marketing Strategies
The advantage of creating something that is worth sharing:
Following a simple business model, Nearbuy offers cashback deals, coupons and great discounts to its consumers and helps them save money at every step they take. These consumers are constantly on the lookout for places to go. Like restaurants, for shopping, spas, salons and a lot more with discounts, obviously.
The advantage? They know exactly their target audience and what is the segment in the market to whom they are selling their services to, understanding their needs like “what do they want?” By providing discounts to its customers. The idea of having multiple brands offering you something you value at a discounted rate just does the trick!
Social media combined with Influencer marketing:
Take a look at Nearbuy’s YouTube channel. You can notice they are making the most out of it with the famous comedian, Zakir Khan featuring in their ad campaigns.
Creating an influence on people, building that link of trust. Apart from YouTube. Nearbuy also has its presence on platforms like Facebook, Instagram, LinkedIn, and Twitter.
Innovation:
Innovation helps any company stay on top. With the change, if the company fails to keep up with it, it fails. People are quick to forget about your product or service, let alone the name of your brand. Remember Jabong? The company could not keep up with the change.
Nearbuy talks about bringing their agile innovation – releasing standard-defining new products every year. It has also launched nbPAY, India’s first Payment-linked deals product. Also has Gift Cards as a category, offering deals on gift cards. It keeps up by bringing in new ways that might interest consumers.
Engaging Instagram Marketing:
Nearbuy Instagram
The brand optimizes its social media presence on Instagram to create conversations among its audience. With posts wishing them for any festivals or occasions. And creating informative posts on various topics like types of forks, hair care tips for people with thick hair, the dos and don’ts of makeup, and more.
Captivating the audience with videos:
Nearbuy YouTube
Using videos is important as the right embedded videos can increase conversions by 86%. The short, descriptive videos on YouTube captivate the audience, using the platform of YouTube with content. Nearbuy does just that.
Taking on the Digital Space:
Nearbuy Website
Apart from that, it also has a strong landing page, that allows the consumers to connect easily and know more about them. Giving them a boost of having a strong digital presence.
We can conclude that Nearbuy has a smart, innovative and simple yet effective marketing strategy to drive change while helping local businesses thrive.
Top Partners of Nearbuy
The companies that Nearbuy has partnered with include top restaurant, spa, and salon brands, which includes:
KFC, Barbeque Nation, Dominos Pizza Hut, PVR, INO, Cafe Coffee Day (CCD), Smaaash, McDonald’s, Water Kingdom, Essel World, Kidzania, O2 Spa, Big Bazaar, Amazon, Myntra, Jabong and Looks Salon.
FAQ
Who is the founder of Nearbuy?
Ankur Warikoo, Snehesh Mitra, Sachin Kapur, Ankur Sarawagi, Sumeet Kapur, Ravi Shankar are the founders of Nearbuy.
Why did Nearbuy fail?
Nearbuy failed to set its foot in India because deal platforms are not something Indian consumers crave for.
Who is the parent company of Nearbuy?
Paytm and Little Internet Pvt. Ltd. are the parent organizations of Nearbuy.
Whether it’s digital marketing, search engine optimization, email marketing, blogging or website creation; content plays a crucial role in generating traffic, engaging with customers and boosting conversions. In other words, content is the king in order to increase brand equity and reputation.
With the shift in digital technology, the demand for freelance content writers has increased. As the success of a brand depends on the type of content produced. So, companies are keen on hiring freelance content writers who could write good content for them.
A freelance content writer is a self-employed individual who writes creative and engaging content for clients. They help clients to craft their online content which further saves their time and provide value to the audience.
A content writer not only knows the art of content writing well, but can also set the tone, garner attention, understand the subject matter and, most importantly, layout all the information in a sequential and presentable manner.
But the question remains how to hire the right freelancer for content writing? It is not that difficult anymore since the gig economy is booming. In this article, we will guide you on how to find the best freelance content writer for your startup.
Give out a strong and definite job description. You may wonder where this piece of the puzzle fits in. In all truth, your job starts from here. Sending out a detailed, highly specific job description not only does the initial filtering but also ensures you meet the right freelancers.
You may want to let the writer know your work requirement, your purpose, his or her workload as well as the audience he or she will be writing for. For example, one’s approach towards writing for business blogs will be quite different from writing for your social media handles. Know that these things matter to a writer. By sharing your precise needs, you are increasing your chances of finding a writer well-equipped to handle the job and produce great results.
The right candidate can approach you only if you are discoverable. If your business is a startup, it might not yet be recognizable just by the firm’s name. Make your presence known to all and work on your accessibility. Besidesposting for the job openings on your official website, post it on the top job-seeking websites as well as freelancers marketplace. Afew of the top freelancer marketplace in India is freelancer.com, Upwork and Fiverr.
Posting a job ad is not enough. You can include a section of benefits that you can offer:
Freedom to write evergreen content that will stand the test of time, particularly if your business doesn’t have an established blog.
It is a known fact that one can find some of the best freelance writers on bloggers’ networks. Blogging Networks act as a middleman between brands and bloggers. Some of the best Bloggers networks areAcron Activate, Bloglovin, Aspire, BlogHer, BlogMeetsBrand, Clever, IZEA, SocialFabric, TheSway, and TapInfluence.
A good idea would be to throng these networks and go through the posted works. You can always approach a blogger directly and request them to write for you if his or her work is best according to you. It might cost you more, but it will be worth it. Look out for a strong profile that you want for your organization.
You can also connect with freelance content writers via these:
Social Media: Nowadays everyone uses social media which makes it a great place to market our business. You can even post your job description on social media platforms like Facebook, Twitter, LinkedIn, and Instagram where you can use your industry-specific hashtags which is a good way to find a successful content writer.
Referrals: It is another best way to get a good content writer. You can ask your close friends, business associates or co-workers who work with content writers. If someone in your circle knows then they will be able to guide you and refer a qualified writer. Referral or word of mouth is the best way to get a qualified content writer because you hear about them from someone who has already work with them.
Agencies: One of the easiest ways to get content writers is through a Content Agency. They have a team of freelance content writers who will write the content based on your requirement. Some agencies will do everything from content creation, writing, editing to publishing, and providing a relevant image to the content.
The first step would be to go through the candidate’s writing portfolio and work samples. Does he or she already have any previous experience that matches your need? Does the writing style suits your requirement? Has the writer got a basic knowledge of the subject you intent him or her to write on? Does his or her writing skills match your standards? Do their previous experiences add value to the kind of work you are seeking them for? Passionate writers often have their blogs with all their skills on full display. Does your candidate has his or her blog or in the past has contributed as a guest blogger? These minor details usually serve as the candidate’s plus points and help build a strong job profile.
Give Out a Test Assignment
The second step would be to give out a test assignment though this does not play the part of the ‘nail on the coffin’, a sample test assignment sure serves as the final call to pronounce your judgment. Give out an original topic, relevant to the content you expect your job prospect to later work on and allow him or her a period of 1 to 2 days wherein he or she gets to display their writing skills by completing the assignment.
Telephonic/ Face-to-Face Interview
Every writer has a unique writing style that would help you to decide which one is relevant for you. Do not base your judgment entirely upon the facets of grammar, but take a closer look at the mood, presentation, and suitability of the created content. Interview a test sample, this criteria may almost seem optional. Conducting an interview, though, has its own merits. Many companies, these days, prefer interviewing potential candidates over the phone or via Skype. By conducting an interview, one can decide if the candidate seems passionate enough to do the job with a sense of responsibility, besides acknowledging their personality and desire to give their best. Some questions which you should ask during the interview are:
What type of content do you like to write?
What is your work schedule?
How many articles can you write per day?
What ideas do you have for content for my business?
Just like any other job, you need to see the freelance content writer you choose is the right fit for your needs and can produce the quality work you want.
Conclusion
With all this information, you are set to find the perfect freelance content writer for your startup.
FAQs
What does a freelance job mean?
A freelance job means to work independently rather than for a company. Freelancing is a type of job where you’re self-employed. You are your own boss. You can say ‘yes’ or ‘no’ to any project.
What is a freelance content writer?
A freelance content writer is a self-employed individual who writes creative and engaging content for clients. They help clients to craft their online content which further saves their time and provide value to the audience.
What is a freelance digital marketer?
A freelance digital marketer is a professional with multiple ranges of skills from content and copywriting to social media, search engine optimization, ad creation, building websites, strategy building and design.
How to start a freelance digital marketing business?
You can start a freelance digital marketing business by following these steps:
You might be familiar with the term Guest blogging if you are serious about blogging. When you ask someone else to write an article for your website, it is called guest blogging.
According to a survey, 60% blog writes 1-5 guest posts per month and 76% editor says that they publish 1-10 guest posts per week. It is something like featuring someone in your YouTube video. There are many benefits of guest blogging for everyone, viz., the writers, the website owner, and the audience. Let’s see some of the keybenefits of guest posting.
If you want to pursue writing for your future, but don’t have enough experience, then guest blogging might be perfect for you to have a boost. Try sending your articles to some of the best guest blogging sites and ask them to feature them on their blog. Observe the audience’s response to the article and then work to improve your writings. One of the few guest blogging benefits is that you can do this for free at the beginning in order improve your skills. Many guest blogging sites will be happy to feature you on their blog.
2. Backlinks
If you already have a small blog, then you can consider guest blogging to make it a big one. A backlink is the most important factor to build authority. Another benefits of guest blogging is that you can get some backlinks from the website you guest blog for. Include one in between the article itself. Becoming a guest writer for blogs might give a boost to your own blog, however, this authority will not work if you are not consistent with your blog.
Guest writing helps you test your writing skills and get feedback from hundreds of people if you guest blog on a big platform. If you are not sure whether you are skilled enough to quit your job and rely on your blog, then you can become a become a guest blogger and test your writing first. You might already have a good response to your writing from your readers, but you can’t make this decision on the response of a bunch of people.
4. Brand Awareness
If you are a person who loves being famous, then you might love guest blogging. When you will frequently guest blog on different guest blogging sites, people will notice your name. If you are a guest writer, people will remember your name too. You can then create your influential brand on social media like Instagram or Facebook.
5. Bring More Referral traffic
Guest writing for blogs will help you to drive more referral traffic to your site. Your guest blogging websites already have the relevant target audience base. Thus if you provide through your guest posts then they will automatically come to your site to read further. Many websites invite invite guest bloggers to increase their traffic on their own websites.
If you are a specialist in something, people might reach you with their problems via that guest blog you wrote. You can provide your email in the writer’s bio or link to your website. If you are good at guest blogging, people might even come to you for giving you a freelance writing opportunity. One of the guest blogging opportunities, is that you can just provide a link to your blog in the writer’s bio to divert some traffic and earn through your blog.
7. Become An Expert
Another guest post benefits is that it allows you to share knowledge among the relevant audiences. Ths why you can be a guest blogger and provide valuable information consistently while slowly build your credibility. Hence, why writing on a guest post site will help you position yourself in front of your Industry and become an expert in that particular field.
How to be a Guest Blogger
One of the main benefits of guest blogging is that you can earn some extra income by asking for payment in exchange for your blog. There are many other advantages you will come across when you will start guest blogging.
When you feature a guest blogger on your website, you get some time to spend on yourself. Guest article writing will hep you get a small break in between the work is great to boost your energy. So, have a break, have a guest writing on your site.
2. New Content
No matter how much you know, but there will be someone out there who knows more than you. You might be the world’s biggest expert in cybersecurity theories, but you can’t have expert level knowledge about everything related to computers. Which is why another guest blogging benefits, is that when you feature someone, you get to see the world from their perspective. It is great to have a change in your website, you can also convert your website into a guest blogging websites. Your audience will get to know something new and in a new style of writing.
3. Backlinks
Yes, not only for the guest writers but this is a benefit to you too. Most of the guest writers will have their own blogs. So, they will give you a backlink in the near future. It will strengthen your authority over your guest post site.
Your relationship with the guest writer is not limited to that post only. You can invite guest bloggers again to write for your website, or you can even hire them if you like their writing and they are performing well. Moreover, you can collaborate with them on any project in the future.
5. Expand Reader Base
Your guest blogger may have fans of his/her own. One of the other guest blogging benefits is when you will post an article written by them, you will attract their fans too. Many of the best guest blogging sites use this tactic to get more traffic and subscribers.
6. Earn Money
You can monetize your website by adding a guest blogging feature and inviting many well known guest writers. If you have a strong audience base or a high amount of organic traffic on your guest post site, startups may show interest to feature on your website. Hence, you can charge for those sponsored posts. For example, if you are running a travel blog, then startup travel agencies may show their interest to write a guest post on your website as they have a similar set of target audience.
Conclusion
Guest blogging is a great way to attract more traffic. Also, when you invite guest bloggers, they may invite you too. The audience will love guest bloggers when they get new knowledge. Also, everyone has a unique style of writing, so when a guest comes to write a blog, they get a chance. Go and invite a good guest writer you know or just give a chance to a small blogger. Even you were a struggler once, so make someone happy by allowing them to earn a backlink.
Have you ever been a guest blogger for anyone? How was your experience? Share this post with all your friends.
You might be familiar with the term Guest blogging if you are serious about blogging. However, when you ask someone else to write an article for your website, it is called guest blogging.
Should I accept guest posts on my blog?
Obviously, You should accept the guest post. It is a way great way to boost the traffic on your website without having to do a ton of work in creating contents.
How do you become a guest blogger?
Approach guest blogging sites offer to work for free until you build your portfolio and then charge for your guest article writing.
Is Guest blogging good?
Yes because, Guest Blogging allows you to target high-quality websites and improve your chances of successfully securing backlinks.
What are the benefits of guest blogging?
There are many benefits of guest posting such as brand awareness, building links and improving your website’s domain authority.
In a world, getting a job that you love is not an easy task. Millions of people wake up in the morning and get out of their house in search of their dream job. Some succeed and sadly, some don’t. It takes weeks, months, or even years to secure a proper job, which can be a boost to their career. We live in an era where social media rules, so getting a job may seem easy, but the truth is far from it. Here, social media is just not enough.
So, the internet here plays a very significant role. Online job portals came as a blessing for job seekers as well as the employers. There are numbers of employment websites present, for people to find their desired job. ‘Indeed’, is one such website and is one of the most popular online job portals. It is leading in the process to unite employers and job seekers from the front.
“Choose a job you love, and you will never have to work a day in your life.”
Indeed as a job-seeking platform started its way from the month of November 2004, founded by Paul Forster and Rony Kahan. It has given opportunities to millions of people to find their dream job. The headquarters of Indeed is situated in Austin, Texas, United States. It is a hub where one can find millions of jobs from thousands of different companies.
With its craze, it has become the number 1 job-seeking platform in the United States in just a few years. Now, the website is available in more than 60 countries and 28 languages and is thriving in this business industry.
The company started its journey by getting just a $5 million investment from Union Square Ventures, The New York Times, and Allen & Company. Chris Hyams is serving as the CEO of Indeed since 2019.
At this point, over 330 million people use it every month. With just one click, several options of employment, a person wants can be found here. By just selecting, job title, experience, and industry, one is interested, in the search option, numerous options are available. In 2012, a Japanese company Recruit Co. Ltd. acquired Indeed for 1 billion dollars.
1. From the very first day of its existence, Indeed target audience is the entire job market. Those who are looking for jobs and employers who are looking for the desired candidate for the job.
2. It kept itself free of charge for the people, who are looking for a job and offers them CV builders and templates to use for free.
3. Although the employers post for jobs are also free but to be noticed more by the job seekers, Indeed offer some premium features to the employers. As free job posting is not that visible to the crowd of job seekers. Employers spend some bucks to highlight their companies presence in the search list.
4. Indeed follows Pay-Per-Click (PPC) process. Here the employer only has to pay when a job seeker clicks on the information about the employment advertisement.
5. In 2011, an option was introduced where the aspirants can upload their resumes in a database that is open to employers. They can check from the thousands of resumes that are present there and can decide if that person is ideal for the position or not. To access the database a minimal subscription fee is charged by Indeed.
6. Indeed was dependent on word-of-mouth marketing for 10 years since its birth in 2004. After that in 2014, they started indulging in advertising themselves on online, television, and even on films.
Social Media Campaigns of Indeed
In 2020, Indeed partnered with TikTok in India and launched their new campaign #IndeedPeDhoondo. The main motive was to introduce itself as a perfect platform for potential job seekers from the Z generation and millennials.
Popular Indian TikTok stars like Jannat Zubair, Avneet Kaur were a part of the campaign. Here a catchy tune was used where they has to show some dance moves and share with their followers. This social media campaign here asked others to join in the challenge as well and with a promise to provide a chance to win some gifts.
Indeed teamed up with YRF’s film ‘Hichki’, starring Rani Mukherjee. This campaign was made for the younger generation and asked them to share their stories on social media of how they overcome their shortcoming to get their dream job. In this campaign, Bollywood stars Soha Ali Khan and Anusha Dandekar took part and shared their stories.
Indeed the year 2020, Indeed roped in Actor Kajal Aggarwal for its new campaign. In this campaign, Kajal Aggarwal was seen introducing new options that Indeed was providing to the audience in various snippets.
Brand Positioning Of Indeed
With more companies, like the presence of LinkedIn, it is facing quite a big competition among online job portals. It needs to buckle up to give proper competition to its competitors and need to increase its free service quality. To strengthen its positioning in the market it can introduce new features to job seekers as well. Strong steps are needed as well to avoid any kind of fraud.
Conclusion
We live in a world of cut-throat competition, not everyone will get the same position in a particular company. Indeed is an acquaintance ‘indeed’ that helps in finding the desired job that a person wishes for and provides them with different interesting choices. So, having an online job-seeking portal at this age is significant and truly an amazing option.
FAQ
Who is the CEO of Indeed?
Chris Hyams is the current CEO of Indeed.
How many Employees does Indeed have?
Indeed consists of almost 10,000 employees from all over the world.
Who is The parent Company Of Indeed?
Recruit Holdings Ltd. Of Japan is the parent company of Indeed.
Wai Wai noodles is an Instant noodle brand. It has a completely different fan base for the people in Nepal, India. Here is the reason? The brand has had its presence since the year 1972, starting in Nepal.
Now offers its noodles to 32 different countries. The message the brand gives out is to: Eat it anyway, anywhere, 2.3 billion packets of the Wai Wai noodles are made every year.
Wai Wai noodles are made in India. Which now has a 1000 crores revenue in India and plans to expand its entity by the FY22 to 1500 crores as per its goal, says Varun Chaudhary, the Managing Director of CP Corp Global.
The pandemic has changed many things. We have shifted from work to office to work from home. Wearing formal, but now comfortably sitting in your PJs. Sitting and working from home is hectic, and you look for snacks that can be cooked or made instantly.
Where Wai Wai noodles come into the picture. The brand has been existing for so long with such a strong fan base in Nepal. How has it managed to get going for a long time?
This strategy is based on the three principles i.e., attract, engage, and delight your consumers. It’s somewhat similar to digital marketing. The initial stages consist of creating content and experiencesthat the audience, finds relatable to attract them towards your business. Later, engaging them with different tools to delight them.
Relationship marketing
Wai Wai shares a good relationship with their consumers. They create contests and other fun activities to engage with them on a one-to-one basis, with rewards They also curate fun activities for interacting with their audiences like #NoodleDoodle, #WIC (What’s Indian cooking), and #CWWC (Catch Wai Wai cup).
Multicultural marketing
Talking about the fan base that the company has in Nepal. How do you think the company created it? Of course, it is obvious! They planned it long ago as they were looking for a good place with a geographic area that in some ways would be relevant to the product they were launching.
People of Nepal, belonging to the hilly areas of Nepal share a common resemblance of culture with their love for the company’s product. The northeast accounts for more than 60% of the market share in India itself.
Global marketing
Wai Wai has a plan and a target ahead. To grow bigger and better in the coming year and plan to set up new manufacturing units to achieve the Organizational goal of becoming an Rs.1500 crore entity by FY22. That also means that it could be visibly catering to audiences beyond India. The business could also work wonders in Singapore, China, or Japan, keeping in mind the cultural factor. It could be a huge success if the brand established its position strategically.
Influencers and Micro-influencers
Including the recipes shared by the fans, Wai Wai has reposted them on their reels. It not only includes fans but also influencers and micro-influencers alike, who have a love for their noodles and are foodies on Instagram to increase their reach. Which includes pages like @sassinmyspoon, @thefoodanddrinkdiaries, and influencers @iamsukhmanibedi, who is a singer, songwriter, and actor.
Content marketing plays a major role along with inbound and digital marketing. It can ensure that your audience keeps coming back to you for the content that you create, publish and distribute among them.
Wai Wai has an average of around 600-1000 views on their IGTV videos on Instagram. It actively is involved in giving out recipes for their noodles. It is also using the reels feature to its advantage, smartly using it to wish the audience on the festivals celebrated in India.
Social media marketing
Social media marketing or having an active presence on social media, Having consistency and engaging with your audience on a more personal basis. Wai Wai has been using Instagram, Twitter and Facebook effectively to market its product out there consistently. Not only the brand is promoting and marketing its product. But also entertaining their consumers to engage with them.
Wai Wai on Twitter
Innovation
Noodles can’t just stick to being noodles here. They are innovating creative ideas and sharing them on their social media platforms. This includes Sambariya Stir Fry, Noodle Thepla Wrap, Vegetable Noodle Upma, all traditional Indian recipes with a twist.
They have come up with the #WaiWaiTwist. They also have different flavors for different market segments like Chicken and Masala Atta Noodles, Curry delight, and more. Not only that, they are doing away with ideas of stereotyping, with their creative ad campaigns.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by GingerCup.
Tea is India’s most favourite beverage and tea breaks are something that everyone enjoys. We rewind, relax, chat and discuss over a cup of tea. Bengaluru based paper cup startup, known asGingercup is trying to make the best out of tea breaks, by reaching out to potential customers at tea time through their branded and beautiful paper cup.
GingerCup is a paper cup startup that thrives to provide the most innovative and effective marketing solutions, to its clients in creating a strong emotional connection with their customers. Ginger Cup is also known as the Ginger media group, has a long term goal is to be a media company that is the best and the default choice for branding across various verticals and to convert every white paper cup into a coloured cup branding.
Gingercup – Industry Details
The offline marketing industry is rapidly growing with the evolution of new media in OOH space. Consumers spend more than 70% of their working hours outside their homes. 60% of them are dedicated to regular consumer tasks such as commuting to work, working in the office, socializing, and drinking and eating outside their home or in the workplace.
Also, since India is a tea-drinking nation, people from the age group of 18 to 80, from tier 1 city to villages, everybody loves tea. A typical Indian starts their day with tea and consumes at least 2 to 3 cups throughout the day. And that is where all the hot topics of the day get discussed.
The ability to engage with consumers in their tea break makes paper cup marketing a powerful standalone medium and this is how the Ginger cups marketingstrategy complements with other media. When an emotional moment combines with a discussion topic over tea, it exceeds the reach of word of mouth, amplifies the campaign and drives consumers to engage with brands online and in-store.
Gingercup – The Idea
GingerCup founders is Deepak Bansal and Devleena Neogi said –
Deepak came up with this innovative idea and discussed it with me one day. I could completely visualize the impact of paper cups as a media for branding at that very moment. The beauty of the idea was its simplicity. That was my AHA moment. I loved it, but I had mixed emotions. I was very excited to execute the idea but at the same time a bit hesitant because of my stability in profession. Back in our mind, we were thinking – Why no one has tried this so far? Is it really going to be impactful? Whether the market will accept it or not?
Every idea has its pros and cons. When we say simplicity is best at the same time it’s a threat in terms of business perspective. After hours of research, observation and executing a pilot campaign, they realized that it really was a breakthrough paper cup advertising concept.
They both then decided to dedicate their full time to Ginger Cup. Also, the families and friends encouraged and supported us in every way. And that’s how GingerCup was started.
GingerCup logo and name comes from India’s favourite, “adrak wali chai” or ginger tea.
‘adrak wali chai’ holds a special place in the hearts of every individual. That’s where the name of our company, GingerCup, came from. Just like ginger gives flavor to the tea, our cup branding concept enhances the look of plain-white boring paper tea cups by displaying marketing messages.
The tagline of the Ginger Cup reads-“‘cup that serves a purpose”. It serves a dual purpose, as it can be used to serve any beverage such as tea, coffee or water and for advertising purposes.
The paper cup startup has a beautifully designed and meaningful logo.
Gingercup Logo
The letter ‘G’ denotes a piping hot paper cup reaching out with an arrow to a brand’s target audience.
Gingercup – Product
Ginger media group is a creative advertising agency that specializes in paper cup advertising. The paper cup business helps brands engage and interact with their target audience by printing marketing messages on paper tea cups. It helps brands reach out to their target group during tea breaks at offices and colleges.
Unlike other advertising mediums, our paper cups advertisement provide an exposure time of 5-7 minutes in a clutter-free environment. Every cup branding campaign is planned keeping a client’s target audience in mind. For example Professionals in Tech parks, Corporate Companies, HNIs in Airlines, Trains, Colleges, Hospitals or Fitness centers, shopping malls etc.
Gingercup Marketing
Gingercup – Business Model
GingerCup business model is based on outsourcing paper tea cups from third-party vendors and prints advertising messages on them. The uniqueness of cup branding is the biggest USP of the company. Today, brands are constantly on the lookout for innovative ways and techniques to reach out to their target group and get them to take a call to action. This paper cup startup helps brands realize this dream.
We strongly believe that our product is different in the market because it is a personal, dynamic and cost-effective marketing medium. We want our client’s message to reach as many people as possible. Thus, we have created a large inventory base through our tie-ups.
Paper cup advertisement with Gingercup, allows brands to get access to 1400+ corporate companies that include MNC, SME, Startups, Co-working spaces, Food Courts of tech parks, 1500+ colleges, 60+ Hospitals, Shopping Malls, 7 Airlines (International and Domestic) and 75+ Premium trains (Rajdhani, Shatabdi, Duronto) across India.
Gingercup – Funding
When its comes to Gingercup funding, the company gets its funds through seed funding and angel investors. The two major Gingercup investors are
Sanket Gupta, Programme Lead, Google USA.
Rahul Shah, Technical Lead, Microsoft.
Gingercup – Customer Acquisition
Initially, Ginger Cup acquired clients through general sales and marketing techniques. Cold emailing worked great for them. After a couple of pilot campaigns, people began to notice and contact them.
That’s when they truly started getting recognition for their work. From facility managers to leading brands, everyone was interested in understanding the advertising concept and ginger cup business model.
Word of mouth has really helped us become who we are today – Devleena
GingerCup counts Hotstar, Uber, Volkswagen, Huawei, NH Hospitals, Bookmyshow, Exide Life Insurance, Clovia, ISL – Delhi Dynamos, bahubali and Jet Airways as their clients.
Gingercup – Challenges
There are two major challenges faced by GingerCup at the beginning was getting the right manpower and building an inventory base.
Firstly, hiring the right set of people was a big hurdle. However, to our luck, we were soon able to overcome it. Thanks to networking and references, we soon had the right talent joining our team.
Secondly, building an inventory base was not a breeze either. Based on a campaigns demand, we were required to build consumer networks in new domains. Soon, we tied up with consumers in various locations and set up a large inventory base. Ginger media group is now operational in PAN India.
Within a short period of time, Gingercup has started offering services Pan-India, in cities such as Bangalore, Delhi, Noida, Pune, Gurgaon, Mumbai, Kolkata, and many more. The paper cup startup is also planning to expand abroad.
Gingercup – Founders
Deepak Bansal and Devleena Neogi are a couple entrepreneurs and teh Ginger Cup founders.
Deepak Bansal was working in the IT sector. He also worked as ‘Tech Lead’ in Samsung Research Institute, Bangalore.
Devleena Neogi was an HR professional with exposure in business development for 6 years at different organizations like Wipro Technologies, iGatePatni and Magna Infotech Pvt Ltd.
Gingercup – Work Culture
We encourage an open door policy and believe every person should have a voice. We bridge the gap between leaders and employees by fostering open and honest communication. Our culture fosters diverse communities to create a large impact. Every employee in our organization works together to enhance the value we provide to customers.
There is no direct competition to GingerCup. But some of the GingerCup Competitors are Cupshup, Google and Facebook.
We look at Google and Facebook as our competitors. Today, digital marketing and social media marketing have created a firm place for itself. We consider ourselves still in the nascent stage of experimental marketing. – Devleena
Gingercup – Future Plans
To sustain the attention of various target groups, GingerCup is looking to add a burst of innovation to their paper cups.
Paper cup advertising and innovation are synonymous We are already working on an AR-enabled paper cups that will offer brands enhanced awareness, visibility, and engagement. Ginger cups aim is to make paper cup business a potent marketing tool rather than just limiting it to a beverage container.
Mr. Rahul Shah and Mr. Sanket Gupta who happens to be the GingerCup investors and also is the mentor of the startup.
Gingercup – Founder’s Advice
Start fast, move fast and fail fast.
I would like to tell my fellow entrepreneurs and readers not to rush immediately into fundraising. Rather create a real profitable business, solve real problems, and provide real products and services to real customers.
Also, stay away from mental pollution. Maintain a good work-life balance by taking care of physical health and well being. Prioritize eating well and exercise. Only when the mind, body, and spirit are energized you will be able to get the taste of success.
Being an entrepreneur, it’s sometimes a lonely journey. Besides, look at the brighter side. You get to do what you want and you get to do it your own way.
Gingercup – Founder’s Productivity Hacks
GingerCup founder Devleena Neogi shared some of her productivity hacks with us. Starting up a paper cup startup is definitely not easy. But it’s very important to keep yourself productive and organized always.The biggest productivity hack for Devleena is to strike a fine balance between his work and personal life.
I give a lot of emphasis to self-care. Only when your mind is clutter-free can the creative juices flow. I also lead a systematic and disciplined lifestyle. My morning starts with yoga and meditation. Staying in sync with nature keeps me refreshed and helps me take on every new day with enthusiasm and confidence.
Reddit is a social media website, something similar to Quora, but a different one. This American social media and “the front page of the internet” has grown too big. Initially, people never thought that Reddit can have more than 222 million active users per month. This number is even more than Quora, which has only 190 million active users per month.
If there are so many people that have joined Reddit over the years, then there must be some business opportunities for you. Even if you are a content creator or a marketer then Reddit will be a useful tool for you. Using Reddit you will be aware of the latest trends in your industry. Therefore, let’s uncover some ways you can use Reddit for your business.
You can provide services and solve the problems of your customers on Reddit. You can create a subreddit, which will work as a forum and will be dedicated to your product only. It will be a great tool if you are still in the initial days of your startup. You will not have to spend any money on creating a dedicated website for your forum. Also, many people will discuss it together so some problems will be solved among the users only. You might not have to do any effort and spend time-solving it.
Market Research
Reddit is a great source of content. You can research the market need. With the data collected, you can then design your product accordingly. If you are a content creator, then no doubt you will get so many new ideas and inspiration on Reddit. You can also ask people whether they would like a new feature in your product or not.
Run Ads
No doubt the most important factor of Reddit for your business is its ad feature. You can pay for showing ads on Reddit’s website and app. It is just like Instagram and Facebook except it has been proved better for some particular kind of businesses. Reddit’s ads focus on subreddits. Subreddits distinguish a particular group of people. So, there is a strong possibility of buzz generation and then a discussion about your product in a subreddit. Whereas, on Facebook or Instagram, you are not shown ads in groups or chats.
Reddit Advertisement for Small Businesses
Promoting in Subreddits
You may not afford to pay for the sponsored ads on Reddit, but you can promote your products in subreddits. However, read about all the “reddiquates” first which are a set of rules you have to follow. Don’t openly promote your product or your website. Start a discussion related to your website or product, then silently promote your product. Silently promoting means to not capture too much attention but still promoting it. It should not look like you are promoting your product officially. Just keep it casual and play it safe. Because you can be banned on Reddit for this if you don’t do it correctly.
Share News
Everyone wants to know new things happening in their interested field. It could be any topic from hacking to political. Therefore, share news related to the business field you are in. If you have a blog on technology, then share the news about the latest gadget in the market. If you deal with online show tickets, then share the schedules of the shows in cities. Sharing news will grab people’s attention and will eventually generate leads for you.
AMA
Do AMAs, which stands for “Ask me anything”. If you have an audience, then your people will ask you questions about you and your products. It doesn’t matter if you are a very small startup or a giant company. People will always have something to ask. AMA connects you directly with your audience and you have a chance to influence people to buy your product. So host an AMA on Reddit.
Creating your community is the best idea. You will have full control. It is very easy to create a community on Reddit. However, it is not easy to get the audience in your community. So, to promote your subreddit, go to other’s subreddit and let people know about your community. Or promote it on your website. Once you have a good audience, you can promote your new product, take feedback and solve customer’s problems in just one place.
Add Links & Bring Traffic To The Website
Reddit offers you to share your content in front of your industry or target audience. Hence put the relevant links of your website. Unlike other social media, people on Reddit like to find new websites for valuable information. Thus, if you are providing value on your website or blog, then put the links on Reddit and drive quality traffic to your website or blog.
Conclusion
Start taking advantage of this new era. Bill Gates once said “If your business is not online, then your business does not exist.” This is the golden opportunity to take your business to the sky. It doesn’t matter if you own a tea shop on a street or an online shopping store. Online marketing is the key to success. Reddit is just one platform, there are many others like Instagram, Facebook, Quora, etc. You just have to analyze your audience. If you do it right, you can target the right people which will result in lead generation. Comment some more tips about Reddit. Do you use Reddit for business or just as a casual user? Share this post with all your friends.
As of July 2020, 4.57 billion people are using the internet today and this makes a vast potential customer base for SaaS companies. With the ease and advancement in technology, it is cheaper to make software today than it was ever before.
With such resources and a rapidly increasing customer base software has taken precedence over hardware. This has to lead to a drastic transformation in the industry and the businesses are now thriving to reach profitability as fast as possible with the help of SaaS.
Customer leads are the most essential key to every SaaS company. As the SaaS startup grows one of the problems that arise is the generation of customer leads. Even though you deploy a lot of manpower in your marketing team, sometimes the traditional techniques don’t work. In this article, you will find the most effective marketing channels for SaaS companies that will help the business in getting more and more customers’.
SaaS content marketing is a basic strategy to grow any SaaS business or a startup. The target customers might already be in search of the solution that your business is providing. SaaS content marketing can help you get through these potential customers by answering the questions of potential customers.
SaaS content marketing isn’t as simple as creating blogs but SaaS Content writing is high quality, persona-driven content that is not only search engine optimized but also offers value to your SaaS potential customers.
The content which touches the relevant pain points of the market is what you need. Having well-researched questions and providing the solution and answers to them is what will help your platform.
If your content is providing solutions to the pertaining problems and is giving value to the audience, then they would be ready to exchange that information in return for their contact information, which is what you need as leads and prospective customers.
Often SaaS companies who provide intriguing content like white papers, ebooks, videos, infographics, and other resources can get email addresses and contact information by simple login and registration processes. This allows your business to convert such leads into your customers in your sales funnel. SaaS blogs are usually a combination of broad topics and specific questions that enable maximum audience reach.
Creating content that people want is in your control. What people want to read, share, and link to is what you need to provide them keeping in mind the factors like keyword strategy, title usage, Meta descriptions, and internal linking. These factors can be controlled by you and that is what On-Page SEO is all about.
Off-Page SEO
The SEO that refers to link building is known as Off-Page SEO. In this, the quality of links that are provided in the content which is taken from the trusted and reliable sources is what matters and that is how your content will be optimized better. Even popular and influential media account links to improve the quality of the content and helps to have a strong SEO.
It is very important to not only improve the SEO of your blog posts but for the website as a whole. Having an understanding of the potential customers and researching keywords accordingly is the primary step followed by reviewing all the content present on the website. It is only then the SEO will improve and will show the expected results.
If you feel that content marketing and SEO rankings are not enough for generating traffic and leads then PPC campaigns might be helpful. If your SEO is aligned and is supporting your keywords and links with your PPC keywords and phrases then you have the right SaaS marketing strategy. You must pay close attention to your ad quality score as you might end up paying high amounts on PPC keywords and get no results.
Strong Referral Marketing
One of the cheapest and effective marketing strategies is to generate leads through referrals from your current user base. Strong referrals are more trusted than traditional advertisements.
To acquire new customers, referral programs work well as people are more likely to buy or use something that is referred by someone they know and trust. Your website must have a landing page where your customers can make referrals and promote you at a little or no cost. Referral programs can help you achieve the loyalty of your target market and can increase customer lead. To do so, it is important that you:
Give good reasons to your customers for making genuine referrals
Make it quick, easy, and understandable
Keep the right incentives to motivate customers
Promote your SaaS referral program and track them
Whether it is giving discounts or providing premium services for free, you must incentivize your SaaS referral program and find ways to encourage your current SaaS customers so that they spread the word and make referrals.
Retargeting
Today retargeting is a very helpful and useful technology that allows you to show advertisements to the prospects after they visit your websites. By placing a tracking pixel on your website you can set up a retargeting network.
It is also very important that you do not overwhelm your audience with your adverts, it might annoy them. Hence it is imperative that you cap the frequency on the number of times you retarget the ads.
Retargeting dramatically increases conversions by re-engaging the audience that visited your website. It helps you to track your website visitors and provides contextual offers that lure back the website visitors.
Regardless of the business industry that you belong to, retargeting is one of the most effective Saas marketing strategies used today and has proven to be very successful in increasing customer turnovers. Retargeting helps you to establish credibility, trust, and familiarity with your brand with your website visitors.
By combining these different marketing channels and testing them often, SaaS companies achieve success. By having more than one marketing channel, the company gets good lead volumes and more SaaS customers.
FAQ
What are examples of SaaS?
Some of the examples of SaaS are BigCommerce, Google Apps, Salesforce, Dropbox, MailChimp, ZenDesk, DocuSign, Slack, Hubspot.
How to market SaaS products?
Content Marketing, Product Trials, Search Engine Optimization (SEO), and Retargeting are some of the ways to market your SaaS.
How do you get SaaS leads?
Content development and inbound marketing are some of the effective ways at generating leads for a SaaS startup.
Are you a digital marketer? If your answer is yes, then have you realized the importance of content. Content is the most important tool for marketing. However developed SEO technology you use, what matters to your audience is your content. It is your content that attracts customers towards you.
As now you have realized the importance of content, you must be wishing to produce content in a hassle-free manner. You might be even spending a lot of time furnishing your content. Drafting the posts, posting the content on various platforms, must be hectic. If this is your problem, then StoryChief is the solution. It assures you to save about 80% of your time. Now, you must be pondering how StoryChief can help you in your task. So, let’s discuss the features and benefits of StoryChief.
StoryChief is a simplified software that has many tools to help you in content marketing. As you know, content is the prime minister of your business, StoryChief can help you in managing your content. It is specifically designed to help digital marketers in improving and marketing their content. It has various tools which help you in this task.
StoryChief was developed by a group of founders in 2017. The founders had earlier experienced the problem of collaboration, sharing, and decentralizing metrics during content marketing. These steps made the process lengthy and tiring. It even consumed a lot of time. Realizing the necessity of the situation, StoryChief was born among these founders to solve the issue.
From 2017 till now, it has been successful in working with over 15000+ satisfied users across the globe. It has even integrated with more than 60 software tools such as WordPress, MailChimp, Magento, Buffer, Facebook, and others. This provides an extra edge to the users.
What is StoryChief?
How StoryChief Works?
StoryChief is easy to use. You don’t need to bind your account number at first. You can enjoy a free trial first. After that, you can create your account. It has a dashboard that can help you in scheduling and creating your content. It even provides handy tips which can help you improve your performance.
With this software, you can easily create posts. You can even publish your posts across various platforms. Apart from this, you can even optimize your content with this software. It simplifies your task by collaborating with your campaigns in a full-fledged manner. It can easily add content, edit, and start the process of approval.
StoryChief even has inbuilt editors which help you in checking the performance of your content on popular search engines. The content campaigns you create will automatically be adjusted and optimized according to the platform. It even provides in-depth insights into your content on various platforms. The performance of your content on various accounts can easily be assessed. In this way, it helps you in the efficient marketing of your content.
At StoryChief, you save the time of editing your posts for getting them SEO optimized. Your post starts getting optimized right when you start writing. It provides suggestions regarding the length of text, positioning of keywords, links, images, and many more. You can even proceed without this feature by turning it off. The clean UI makes the writing task smooth and enjoyable.
Management of Social Media
SEO, email, and social are the three most important tools for a digital marketer. StoryChief lets you create your post and even has the privilege for you to choose the channel of posting. With your email connected to StoryChief, you can even send notifications for your posts to your customers. StoryChief even has inbuilt templates which you can use according to your content. This will enhance your content making them SEO friendly.
Management of Content
At StoryChief you have an organized library of your content. It’s easier to search for old content and edit them. You can even the statistics of your content such as SEO, reads, views, readability, etc. Apart fr this, it even helps you in tracking your leads. Isn’t this something making your tasks easy?
Publishing of Content
StoryChief- Publish content on Multiple channels
With StoryChief, you have the privilege to post your content on all platforms. This way you save the time of posting your content individually on each platform. However, this is not just for your social media platforms. You can even post your content across personal websites and others. This feature is free!! Doesn’t it sound amazing?
Successful creation of Campaigns
StoryChief content Calendar
With StoryChief, you don’t need to create one post on social media and launch it. You have the advantage of launching campaigns in one go. The user-friendly software makes it easy to start and manage campaigns. The user can even set their campaign calendar. It’s hassle-free and too easy with StoryChief.
StoryChief Campaign Calendar
Free Blog i.e. William
StoryChief has a free blogging platform i.e. William with countless features. The key features of William are:
1. Insights about keywords
2. Featured searches
3. Shout-out to authors
4. Blog enhancements
5. Real-time scores of SEO
6. Connecting with leads
These features of William make StoryChief even more handy and user-friendly. It even helps you connect more with the audience.
Doesn’t have the facility to add videos from storage to blog post
However, these disadvantages don’t make StoryChief a deal-breaker. It’s still the top choice of most professional players.
StoryChief- Pricing
Type of Plan
Pricing
Team Plan
$90 Per Year
Agency Plan
$225 Per Year
Custom Plan
$750 Per Year
Conclusion
StoryChief stands out amongst its competitors. This is because it provides other tools besides SEO and editing tools. All the major facilities are available in one affordable package. Creating, editing, managing, and finally publishing content has become extremely easy with StoryChief. If you want to establish your content as a brand, then you can move on with StoryChief. You can take a free trial and have a look at its features right now!
FAQs
What is StoryChief?
StoryChief is a simplified software that helps you in managing bulk content. It has various tools which can make content marketing easier.
How much does StoryChief cost?
Team plan: $90 per year
Agency plan: $225 per year
Custom plan: $750 per year
Is StoryChief worth it?
Yes, it’s worth the price. This is because you don’t need to spend hours furnishing your content. StoryChief does it for you. It saves all your content in one place thereby making it navigable and easy to access.
Shubham Kumar
