StartupTalky

Tag: Content Marketing

  • Analyzing Red Bull’s Popular Marketing Campaigns

    Red Bull is an Austrian beverage giant known for its unique marketing strategies and campaigns. The company is a marketing powerhouse that is equally popular for its daring and widespread campaigns as for its main products. Red Bull is a company that started the energy drink market continues to dominate the market with more than 40% market share. For Red Bull the marketing efforts always focuses on the audience first, and then comes their selling their products.

    Red Bull now leads with 24.9% share of the US energy drink market in 2019, selling more than 7.5 billion cans globally. They are able to achieve these numbers because they produce content which can be considered on par with the major publishers and also pulling off mind-blowing events making them one of the most talked about brands in the world. Red Bull is active on various social media platforms and different channels and use out of the box approaches and tactics in order to create content that is would give people the experience they would be interested in.

    Instead of following a traditional approach to mass market, Red Bull has generated awareness and created a brand identity by using extreme sport event series or campaigns such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and stunts like stratos space diving project and stand out on its own. The company marketing also includes multiple sports team ownership from Formula One teams like Scudera Alphatauri, Red Bull Racing; Fooball clubs like FC Red Bull Salzburg, New York Red Bulls, etc. It also has many celebrity endorsements through its record label Red Bull Records.

    A Brief History of Red Bull
    The Target Audience of Red Bull
    The Marketing Strategy of Red Bull
    Red Bull’s Content Marketing Strategy
    The Analysis of Red Bull’s Marketing Campaigns
    The Impact of Red Bull’s Marketing Campaigns

    How marketing made Red Bull so big

    A Brief History of Red Bull

    The Red Bull logo and slogan
    The Red Bull’s logo and slogan

    Red Bull is an Austrian energy drink company created in 1987, when the Austrian entrepreneur Dietrich Mateschitsz was inspired by an already existing local energy drink which was sold in Thailand. The local energy drink was meant to help keep drinkers awake and alert. He took this idea, modified its ingredients to match the westerner’s taste buds, partnered with Chaleo Yoovidhya and together founded the Red Bull company in 1987 in Chakkapong, Thailand.

    The product was later taken to Austria where it had its first ground breaking success in no time and soon went international after it blew up in Hungary. When the company originally started it only had only a single flavor and regular or Sugar free formulas, a line of different fruit flavors were added by 2013. The company’s slogan is “Red Bull gives you wings.” Red Bull is currently in more than 170 countries energizing the population and raising the competition along the way. According to Forbes it is also the 61stmost valuable brand in the world.

    When Red Bull first came out, it was the first and only as back then energy drinks dint exist. And since traditional means of advertising was expensive, Red Bull had to come up with a different marketing strategy. They simply targeted their target audience which is 18 to 35 years old in different college parties, bars, coffee shops and even libraries. At these events and places the people were given free samples, which lead to the people talking and spreading the word about the product for free. Red Bull started sponsoring music festivals and sport event, campaigns and also created good quality content which got the company its fame.

    The Target Audience of Red Bull

    In order to understand the company’s market strategy and campaigns one must understand the company’s target audience, the important role it plays and how it reaches that target audience. According to Numerator, the target audience of Red Bull is predominantly between the ages of 18 to 34 year old, both male and female, who have an average to high income, likes sports, extreme sports and athletic events. Their customers can be defined as young, independent professional with big dreams and aspirations.

    Relevant information is also collected through customer surveys, field trials and focus groups, with the company ensuring that its buyer profile is consistently updated. This ensures that their strategies continue to be both relevant and effective at all times. Red Bull focuses on three significant tactics to attract its target audience:

    • Publishing quality content that is created by the marketing team in different media outlets that is consumed by their target audience.
    • Red Bull produces large scale publicity stunts that grabs attention of its audience and spreads the message of the products or company.
    • One of the most important tactic used by Red Bull is to sponsor and create events in various countries so it attracts its young audience.

    The Marketing Strategy of Red Bull

    Red Bull marketing strategy
    Red Bull marketing strategy

    Red Bull has control of over 70% of the $1.6 billion market, and owes its success to the company’s intensive unconventional marketing strategies. The company bases its marketing approach on promoting a high energy philosophy for the lives of its customers, by its advertisements and campaigns it promotes a way of life more than selling its product. Red Bull also has a young target audience which consists of the millennials, gen y and gen z, know what their target audience wants and utilize it in their marketing strategy.

    Red Bull sponsors a lot of events in various countries such as Red Bull music academy in the USA, parachutes in South Africa, Go-karting events in Kuwait, and many more from different countries in an effort to attract more target audiences as they usually attend events like these. It also works with influencers in the field and shares captivating content that inspires the young audience to be more active and adventurous. By doing all of this, Red Bull captivates authentic and loyal consumers as they are usually into athletics and sport events.

    Because of this effort everybody knows its slogan “Red Bull gives you wings”, as it is used across online and offline campaigns, televisions advertisements, newspapers and billboard ads. Some of their well-known strategies used for marketing are: using pickup trucks as mobile displays which were painted blue and silver with a giant can of the giant mounted on top of the vehicle. The products were designed to be eye-catching and were aimed at promoting the red bull brand as youthful and slightly off the wall.

    Bisleri Marketing Strategy | Success Story | Net Worth
    Bisleri is the most popular mineral water brand in the world. Read about Bisleri journey, origin and expansion, marketing Strategy & net worth.
    StartupTalkyAbinaya Arangarajan

    📃
    ST Mentors Presents: List of Top Courses that will get you a High Paying Job or will help in Upskilling and Boosting Your Income 💵💵 |👇 Check the List 👇|

    List of Courses Curated By Top Marketing Professionals in the Industry

    These are the courses curated by Top Marketing Professionals in the Industry who have spent 100+ Hours reviewing the Courses available in the market. These courses will help you to get a job or upgrade your skills.

    Click Here to Check the list

    Red Bull’s Content Marketing Strategy

    The Red Bull is known for its content marketing as it is exceptionally planned. They started it with covering topics that interest their target audience which is sponsoring and advertising extreme sports, concerts and music festivals. The second is to sell their brands but not force the audience to buy their energy drink.

    Their content is designed to make sure the reader enjoys the content not sells Red Bull. By doing this their audience will associate their product with the content that they love to consume. The third part of content marketing is to publish videos, blog post, pages and other types of content at different social media networking sites and channels that their target audience consumes content from.

    The Analysis of Red Bull’s Marketing Campaigns

    Earlier Campaigns

    Red Bull first gained a lot of attention because of its “Red Bull gives you wings campaign” which initially began in the 90’s. Because of this campaign the company sold 300 million cans between the years 1996 to 2006. After this the company began to sponsor sports events of mountain biking, wind surfing, snowboarding, skateboarding, kayaking, rowing, Formula 1 racing to even parkour, surfing, skating and break dancing the options were limitless and the company made use of it in campaigning its product.

    Red Bull also uses music concert, programs and videogames, commercial with famed celebrities, such as Eminem and sponsoring events like Red Bull “EmSee Battle Rap championships”. The company has also made history by just being the backing power to football and Formula 1 racing teams and events. For example, Sebastian Vettel’s four Formula 1 championships will be combined with Red Bull Racing.

    Stratos Space Diving Project

    Red Bull Stratos space diving project

    In the year of 2012, Red Bull hit the global headlines when it decided to try and break the record which at that time stood for 62 years. The company sponsored an event where an Austrian skydiver Felix Baumgartner to free fall jump from the Earth stratosphere in a helium balloon. This project was known as the stratos project, because Baumgartner had to fly approximately 39 kilometers (24 miles) into the stratosphere over New Mexico in a helium balloon before free falling in a pressure suit and then parachuting to Earth.

    After it became successful Baumgartner broke three records including being the first person to break the speed of sound during a captivating freefall that lasted for four minutes and 19 seconds. This event was live streamed through YouTube with the help of GoPro cameras and became the most viewed live stream and a mainstream media platform at that time. This event embodied the company’s slogan, the brand vision and supplied Red Bull with unique photography that would be used in its marketing campaign for years.

    Red Bull Campaigns in India

    Red Bull launched a limited festival edition in 2019 which elevated the company’s marketing strategy. The festival edition can came with a new flavor of the orange, while the company also created a contest #SpotTheCans. Where the customers had to go to their website and spot four hidden Red Bull Festival Edition cans in an impressive piece of artwork. After finding them, one could redeem the vouchers and gift cards at the Reliance Fresh and Reliance Smart stores. The energy drink giant will hosted an engaging on ground, in store and on campus activations with the help of campus interns/ambassadors to increase the marketing of the company.

    Want to Work in Top Gobal & Indian Startups or Looking For Remote/Web3 Jobs – Join angel.co

    Angel.co is the best Job Searching Platform to find a Job in Your Preferred domain like tech, marketing, HR etc.

    Click Here to Join angel.co

    Decoding the Secret Behind Coca-Cola’s Marketing Strategy
    The success behind one of the most successful beverage brands, Coca Cola is its marketing strategy. Take a deep dive to understand it in detail.
    StartupTalkyPV Vyshnavi

    The Impact of Red Bull’s Marketing Campaigns

    The stratos project generated a huge number of media attention and a media coverage worth an estimation of tens of million, which would not be possible to reach just using the traditional marketing strategy. After this project the company increased 7% of its sales in just six months generating $1.6 billion and selling 5.2 billion cans in the following year.

    This project was successful because the company put science, engineering and a huge budget which was 1/10th of its annual global marketing budget which was $330 million to fund the project. This led the company to win a Sports Emmy in the category of an outstanding new approach to sports event coverage. The point of this project was to inspire the youth to use their wings and try doing what they taught was impossible and push the human boundaries.

    The total broadcast was over 3 hours long and the Red Bull’s logo was in every shot. The Stratos campaign is an extreme but excellent example of creative marketing, and the company’s commitment to the values and aesthetic that the brand created when they first got their start that makes their marketing work. Everything they create relates back to the idea of giving people and ideas wings to fly.

    FAQs

    What marketing strategy did Red Bull use?

    The marketing strategy used by Red Bull are:

    • Content Marketing
    • Sponsorships of Sports Events to drive brand awareness
    • Humoristic Advertising Approach

    Red Bull’s sponsorships and participation in extreme sporting events have played a key role in making it so popular.

    Who Are Red Bull’s target customers?

    Red Bull’s main target customers are young urban males.

    When was Red Bull founded?

    Dietrich Mateschitz founded Red Bull in 1987.

    Which is the most successful marketing campaign of Red Bull?

    The Red Bull Stratos campaign may be the most successful marketing campaign of all time.

  • Gojek Marketing Strategies – How It Succeeded to Target Market in Indonesia?

    It would be stupendous when a single application bestows multi-services to its users from delivering solicit requisite assistance and accessing the digital payment for acquiring products. Epiphany Gojek is considered beyond an app and so-called ‘SuperApp’ that functions in providing abundance services from transport & Logistic Brands, digital payment, food & shopping, Business, Daily needs and Entertainment (Booking Tickets).

    Gojek is an Indonesia-based SuperApp which originated its operation in 2010 by Nadiem Makraim, Kevin Aluwi and Michaelangelo Moran with an idea of transport service, where 20 motorbikers joined the crew of Gojek.

    Within the subsequent 2 years, the company intensified its services to the next level and launched Gojek App in 2015 with nearly 30 million downloads. In 2017, Gojek succeeded to get 17th rank and made the first South-East Asia company appear in the list of ‘Forbes’s 50 companies that changed the world’.

    Apart from that, the company gained national attention in receiving- Best Indonesia Mobile Application 2015 and Best Startup, in 2017 the company received Indonesia’s Most Admired CEO and Most Creative in Solving Economic Challenges 2017. Later In 2019,  It received BrandZ Top 15 Most Valuable Indonesian Brands.

    The company obtained its heyday by starting a call centre for transportation services named- Goride, GoCar, Gobox and more in Indonesia and now became an on-demand multi-service platform in seven Cosmo political countries- Vietnam, India, Singapore, Indonesia, Philippines, Malaysia and Thailand.

    Key Marketing Strategies of Gojek
    Segmenting, Targeting, and Positioning Strategy of Gojek
    Gojek Prominent Marketing Campaign
    Gojek Marketing Strategy in Covid 19

    Key Marketing Strategies of Gojek

    Gojek Logo
    Gojek Logo

    Gojek marketing strategy includes the following strategies:

    Product Strategy

    Vikrama Dhiman, head of Product, Gojek interviewed about the progress of an on-demand company- Gojek with the help of Product strategy. As said, Every business exists for a reason- Profit, which is merited only when the business renders products & services to people.

    Hereby, Gojek implemented a product strategy in the right way- Releasing product at the time of high demand, ameliorate the product’s features in order to compete in the market, track user flow & design the product according to their preferences.

    Besides, Gojek highly underscores on developing technical specifications as the company relies 90 percent on the online platform for its services, especially during this ongoing pandemic.

    Pricing Strategy

    Business should be very chary in pricing the product & services in order to survive in the market. If the company plans to lower its price in the services which will reflect augmenting in customers but challenging to accomplish the purpose of business- Profit.

    On the other hand, pricing the products higher brings fewer customers and ultimately leads to no services and profit. Gojek repudiated the price war in their business, as they have lost a hefty amount of funds to establish stable finances. Since its incorporation, Gojek initiates its services at an affordable price especially in GoRide and sometimes renders service without expecting any returns.

    Distribution Strategy

    Gojek burgeoned its distribution channel in more than 167 cities in Indonesia. The company has become a pioneer of omnichannel applications that connects customers to access various products & services via the online and offline platform. Moreover, the company implemented omnichannel by setting up offline booths, drop-offs sites in the supermarkets, collaboration with other e-commerce and availability to order from Gojek websites.

    Promotion Strategy

    Producing and selling the products is a predicament task for a business, for that they should be cognizant about the upcoming product to the targeted audiences, notably, promoting is the only way to entice customers as well as make them acquire the products.

    Promotion subsumes- advertising, sale promotion, selling, direct marketing and publicity. Therefore, Gojek created brand awareness by customizing & personalising the products and services, Providing bolsters to other brands to build an affiliate relationship, social sharing to attract netizens, and improving products & services by analysing feedback.

    Social media strategy

    Gojek on Instagram
    Gojek on Instagram

    Gojek has indeed been active in all social media by managing and creating content related to daily posts and the proclaiming of larger campaigns. They are involved in various online events by utilizing current trends of the digital world.

    Furthermore, the company constantly observes & tracks new social media tools, engage with other brands ambassadors, gathering insights that will hype the content and brainstorming the targeted audience to persuade them to make a purchase.

    Marketing Strategy of KitKat| How is KitKat dominating the chocolate market
    KitKat is known for its unique and creative marketing strategies. Here we have discussed how its marketing strategy helped it attain success.
    StartupTalkyDev Gupta

    Segmenting, Targeting, and Positioning Strategy of Gojek

    Monthly Active Users of Gojek
    Monthly Active Users of Gojek

    Gokej always aims to set their geographical segmentation in the most populated urban areas to entice potential customers, for example in islands of Java, Bali etc. Additionally, the company set up various offline shops for multiple needs and varied retailers & service providers engaged at each shop.

    Gojek targets citizens who have the potential to earn Gojek services, mostly they attenuate on urban people as they seek transport, shopping services, payment services and so on.

    Gojek Positioning helped the company to grow even more high heights, by developing essential products for particular segments. For instance, the company currently operates in seven countries, and they attenuate more transport services in Indonesia.

    Bisleri Marketing Strategy | Success Story | Net Worth
    Bisleri is the most popular mineral water brand in the world. Read about Bisleri journey, origin and expansion, marketing Strategy & net worth.
    StartupTalkyAbinaya Arangarajan

    Gojek Prominent Marketing Campaign

    There is always space for improvement and Gojek is making sure that they are filled properly. And the only and important way to get to know the issues is by directly getting suggestions from the customers.

    The company’s current campaign took place in Singapore, their first international campaign was a huge success and the people loved their idea of creating frictionless rides. During their campaign, the company has also revealed the logo of their new brand through a visual conceit of a city.

    Gojek Marketing Strategy in Covid 19

    Gojek’s 3 step strategies have come into use in recent times. And has been helpful for the people and partners during the enforcement of PSBB in Jakarta until April 23, 2020.

    Their first step is they have broadened the service for food, staples and other daily urgencies. They are delivering food to an utmost distance of 25Km.

    Secondly, they are providing services to the “COVID-19 prevention points” also, to help the people who have to travel for work or other important things.

    The final one is to help the micro, small, and medium enterprises (MSMEs) to reap during these pandemics.

    FAQs

    Who is the founder of Gojek?

    Nadiem Makraim, Kevin Aluwi, and Michaelangelo Moran founded Gojek in 2010.

    What is the revenue of Gojek?

    The estimated annual revenue of Gojek is $1 billion.

    Which is the parent company of Gojek?

    GoTo is the Gojek’s parent organization.

    Where is Gojek headquarters?

    Gojek is headquartered in Jakarta, Indonesia.

    What services does Gojek offer?

    Gojek offers services like:

    • Transport
    • Payments
    • Food delivery
    • Logistics

    What is the target market of Gojek?

    Gojek target market includes people of the age group –18 to 34 years old.

  • Top 5 Best Ad Tech Companies in India

    In today’s era, advertising has become a daily part of our lives. Whether we’re watching something or visiting the neighbourhood or supermarket, advertising is all around. Almost every company uses the power of advertising through different channels such as social media, television or print media. Speaking of advertising, we all know advertising is the business of creating advertisements in day to day lives for various companies.

    Now, what do you think of Adtech? On a short note, it’s the business of using technology to make advertising more quick, fast and efficient. It includes algorithms and data points.

    Now when it comes to Adtech companies, India has always been pretty upfront! Adtech plays a great part to strategize, plan and managing all the advertising activities for companies and agencies, through various advanced tools and software. There are multiple plans and tactics that the Adtech company briefs you about. In this article, we have briefly discussed the top Adtech companies in India. So, let’s get started!

    1. InMobi
    2. ADZ Junction
    3. Aristoma
    4. EMIAC Technologies
    5. 135 Tech Labs

    1. InMobi

    Founder – Naveen Tewari

    Founding year – 2007

    Headquarters – Bangalore (India)

    InMobi Logo
    InMobi Logo

    InMobi is one of the leading adtech companies headquartered in Bangalore. It is popular for its service of creating personalized mobile and website ad campaigns through various targeted data analytics. InMobi does the data analytics based on consumers’ lifestyle, social connections, demography and general behaviour.

    You might have heard about the discovery platform- Miip, launched by InMobi, to connect the merchants and consumers. InMobi has also partnered with Tapjoy to monetize the inventory of Tapjoy in India. In addition, the company has also partnered with Xiaomi in strategic planning and profit.  

    InMobi has operations in over 169 countries. The company receives more than 200 billion ad requests every month with an ad impression of around 23 billion. The company has strong investments from investors such as Tennenbaum Capital Partners, SoftBank Group, and many others.

    2. ADZ Junction

    Founder- Ashok Nain

    Founding year- 2015

    Headquarters- Gurugram (India)

    ADZ Junction Logo
    ADZ Junction Logo

    ADZ Junction is considered the ultimate solution for all the emerging digital marketing services including designing, editing, social, search marketing, and video advertising. Ashok Nain built this company for real-time bidding, rich media, mobile advertising and various other advanced and innovative strategic plans to deal with all the client’s related problems, especially for the quality traffic generation.

    ADZ junction offers great services such as Digital Strategy, development, content, search marketing and marketing. The company helps the clients to gain quality traffic and identify the target audience. It has over 100 clients from different segments of the industry.

    How Excessive Marketing can kill your Startup? (Explained)
    Have you ever thought of marketing your startup on every single platform?. But will the customers like it? Can it kill your startup? Let’s find out.
    StartupTalkyDamini Bhandary

    3. Aristoma

    Founder- Kumar Nishanth

    Founding year- 2015

    Headquarters- Raipur (India)

    Aristoma is pretty famous for delivering engaging and innovative services of digital marketing to companies that need to reach and connect with their target audience through online platforms.

    The main objective of Aristoma is to create advanced, well-suited and impressive content for businesses for making them strong and comprehensive in the industrial ecosystem. Its main services include SEO, brand marketing, social media planning, designing, media planning, and various other marketing solutions.

    Aristoma has a very impressive client portfolio which includes companies like Sportmate, CREDAI Chhattisgarh, CII, Diesel, and Goldbricks. And the most amazing part is, that all its endeavours received 100 percent growth.

    Worldwide Digital Video Ad Spend
    Worldwide Digital Video Ad Spend

    4. EMIAC Technologies

    Founder- Divya Gandaora

    Founding year- 2017

    Headquarters- Jaipur (India)

    EMIAC Logo
    EMIAC Logo

    With the combination of innovation and technology, EMIAC is made for serving businesses by reaching the target audiences. The key services offered by EMIAC include Paid Marketing, Content Development, and Web Design & Development. The company is one of the top-rated Adtech agencies on the global freelancing website – Upwork.

    The most amazing thing about EMIAC is its terrific service of project delivery right on time, premium level quality service, personalised products and services with great pricing.

    EMIAC is considered the game-changer in the ad tech industry for creating advanced levels of digital footprints. The company has more than 1200 clients along with a project number of 2900 across 30+ countries.

    5. 135 Tech Labs

    Founder- Aditya Rao, Apoorv Kakkeri, Vineet Kulkarni

    Founding year- 2012

    Headquarters- Hyderabad (India)

    135 Tech Labs Logo
    135 Tech Labs Logo

    135 Tech Labs is quite famous as the in-app advertising platform that offers great rewards and services. The company works on Hangoutt, an in-app advertising channel that helps app developers to monetize the apps and companies in order to engage more users via the target campaigns.

    The other way to win the rewards and offers from various companies is to visit and log in to the Hangoutt website. 135 Tech Labs have popular investors such as TLabs. It offers statistical data on retention rates and demographics. In addition, the company has an amazing client portfolio that includes CCD, Pizza Hut, AskMeBazaar.com and KFC.

    Netflix Viewership and its effects on economy & E-commerce
    Netflix is world’s most popular OTT service whose viewership is increasing hugely. Know how Netflix Viewership is affecting Economy & E-commerce.
    StartupTalkyHarshit Verma

    Conclusion

    When it comes to Adtech Companies, India has great categories and counts. These companies that we mentioned in this article, are considered the top-rated digital marketing and content development agencies. These startups are very promising and guarantee almost 100% of profit results. For any business, Adtech is important for creating customer-engaging and traffic-driven ad campaigns. Stay tuned for more such content!

    FAQ

    What is an Adtech startup?

    Adtech startups are the business of making advertisements using technology to make advertisements faster, quicker, and more efficient.

    What are the top adtech companies?

    InMobi, ADZ Junction, Aristoma, EMIAC Technologies, and 135 Tech Labs are some of the top adtech companies.

    How big is the Adtech industry?

    AdTech Software Market Size was valued at USD 16.27 Billion in 2018 and is projected to reach USD 29.85 Billion by 2026.

  • Top 10 Instagram Business Ideas

    We are living in a world where social media is ruling the entire world. It wouldn’t be wrong to say that our life revolves around social media. From making friends to connecting with people and to sharing our life, everything is possible and is done through social media. One of the most popular social media platforms has to be Instagram.

    Instagram can be used for so much more than just photo sharing. From advertising to offering expert advice and motivation or running competitions and building relationships with your followers, there is a vast scope of business on Instagram.  If you have always dreamed of starting your own business but do not want to go for the brick and mortar type of business, then Instagram is an option you should explore.

    Instagram is a free mobile photo and video sharing app with over 80 million users. A lot of people do not know or underestimate the power of Instagram. With a monthly usage of over 700 million, Instagram is a very powerful tool if well harnessed. That’s why, in this article, we bring some cool and unique business ideas on Instagram for entrepreneurs. So let’s take a look at them.

    Instagram Business Ideas

    Instagram Influencers
    Affiliate Marketing
    Real Estate
    Photographer
    Sell Art and Handcrafted Items
    Product Review
    Social Commerce Seller
    Food Blogging
    Fashion Blogging
    DIY Experts

    Instagram Influencers

    One of the best Instagram business ideas and ways to make money from Instagram is by becoming an influencer. Instagram influencers are fellow users who due to the virtue of their fame, popularity, trustworthiness, and originality are able to persuade other users to take an action. To do this, you need to build up an audience in a specific niche — and there are a lot of different options — and then work with brands to share content related to their products or services.

    Affiliate Marketing

    Which Social Media Channels are most important for influencer marketing?

    If you are into affiliate marketing, you would come to realize that its basic essence is to drive as much traffic as possible to your site through as many channels as possible. Instagram has over 700 million monthly active users and as such, it provides a great opportunity for making sales of your product. You can go to sites like Clickbank or amazon where you can become an affiliate marketer.

    Real Estate

    Real estate is obviously a multi-million dollar industry that employs thousands of Americans. However, people tend to not recognize the power that social media can have when properly harnessed. You can use your page to promote the properties that are under your portfolio for better outreach and publicity by displaying them on your page. Post images of the rooms and houses you have sold and the one you have up for sale, and of course your contact.

    Photographer

    Instagram is also a great platform for photographers to build a business around. Irrespective of, if you are a professional or an amateur photographer, you can still sell your photographs. If you have a lot of pictures on your phone, you can sell the photos on apps or you can promote them on your Instagram account.

    If you’re an event photographer, one of the greatest Instagram business ideas is to share photos from the events you work on and then include an email address in your bio so new clients can flock to your page and contact you.

    Sell Art and Handcrafted Items

    A lot of people have started selling things they normally did as a hobby on Instagram. It could be art, prints, photography, sculptures, or handcrafted jewellery among others. You can sell these items on Etsy, eBay, amazon handmade, etc. You can list your products there and then make use of your Instagram page to publicize, promote, and market your craft to the world. You can have images of the products you have created on your profile, post reviews from satisfied customers, do unboxing videos of your products, etc.

    Product Review

    Product review is another option through which you can earn not only money but other benefits as well. People often check out reviews of products before buying them. You can build up your popularity and become a force to be reckoned with in online reviews. If you are good at offering video reviews and you have a large number of followers, companies will like to offer you their products to unbox and review so as to gain more popularity.

    Product Review strategy

    Social Commerce Seller

    Social Commerce allows you to use your preferrable social media platforms which you can promote and sell products from. Through social commerce, it is possible to sell products directly on Instagram using a buy button or posting products for sale and then invoicing your followers who show interest. Alternatively, when customers indicate interest in a product, you can send them an invoice through which they can make payments.

    Food Blogging

    If you are a food enthusiast, then you will love this idea where you can explore different foods and also earn money. You can post about all of your favourite dishes at restaurants, pubs and Cafes and give information on the latest and best places to eat out, and then work with those food brands to build an income directly from your Instagram account.

    Fashion Blogging

    If you love fashion then Instagram is the best platform to share your love for fashion and earn money through it. You can share the outfits that you wear, in the platform and collaborate with the brands of those outfits. Fashion Blogging has increased in recent times and brands have realised what power Instagram holds, so they are collaborating with users to reach more people.

    DIY Experts

    DIY or Do It Yourself content popularity has been increasing on social media. People love these hacks that can make their life easier and more comfortable. You can post the DIY project and tutorials on your page, and of course, your followers get attracted to your project kits and get a lot of help from them. Collaborate with different brands and grow your business.

    Conclusion

    With the help of social media platforms, one can now do almost anything, earning with the help of them is not something difficult now. Instagram is a platform that your business cannot afford to miss out on. It is full of tools that allow you to advertise, build relationships with customers, show that you are the expert in your field and more. It’s time to put your creativity to the test and show them to the world and also earn through them.

    FAQs

    Who is the founder of Instagram?

    Kevin Systorm is the founder of Instagram.

    How many people use Instagram?

    Instagram has over 1 billion active monthly users.

    What are the top Instagram business ideas?

    Some of the top Instagrams business ideas are:

    • Instagram Influencers
    • Affiliate Marketing
    • Real Estate
    • Photographer
    • Sell Art and Handcrafted Items
    • Product Review
    • Social Commerce Seller
    • Food Blogging
    • Fashion Blogging
    • DIY Experts

  • FOMO Marketing Strategy: How Does It Make You Feel Left Out? [A Case Study]

    Do you ever feel the urge to keep up with the trends that everyone is keeping going on? We are talking about Instagram Reels full of stunning locations that everyone wants to see. Or, the newest product you can’t wait to get your hands on, recommended by your favourite influencer.

    You may also have experienced that fear when you are taking your exams. Time is running out, and other students are already submitting their answer sheets. And you need to solve the whole other section of the question sheet. The rising fear of stress, urgency, and anxiety is similar to that of catching the train before you miss it.

    There is no doubt that the world of the internet has given rise to a large number of slang words. FOMO (fear of missing out) is one such term.

    “The potential for simply a different connection. It may be better; it may be worse — we just don’t know until we check.”

    This quote in the words of John M. Grohol of Psych Central capturing the urgency of FOMO defining social media and Psychological Phenomena sits perfectly with all of us. Let’s take a detailed look at how marketers use FOMO marketing strategy.

    What Is FOMO From a Marketing Perspective?
    The History of FOMO Marketing
    How Does Social Media Play a Huge Role in FOMO Marketing?
    Types of Techniques Used to Induce FOMO
    How Do Top Brands Employ FOMO Marketing?
    FOMO on Social Media Platforms
    How You Can Employ FOMO Marketing?

    What Is FOMO From a Marketing Perspective?

    Fear can be a significant motivating factor in cases where the product being sold falls into the category of providing safety. And copywriters have been using this technique for a long time. This appeal works well at evoking the emotion that scares the target audience. Most of these ads end by providing a solution to the threat, leaving the subject relieved, satisfied or happy with the product/ service.

    FOMO Marketing Example
    FOMO Marketing Example

    Now let’s look at how FOMO is used from the perspective of marketing. FOMO marketing strategy can be described as offering a limited-time offer to your target audience, informing them that the deal or offer they are seeing is only available for a short time. And when you do so, you create a desire in them to grab the opportunity that is being presented to them. Hence, creating a need for urgency for the buyer. This influences their purchasing behaviour. This will drive sales by using different tactics that we will look at as we go about it.

    The History of FOMO Marketing

    Ever wondered how did FOMO became a thing all of a sudden and is now everywhere? So, the concept first sprung up in the year 2000 in an academic paper and became more popular as time went by. And now it’s literally ruling the world of digital media, from e-commerce websites to social media platforms.

    Dr Dan Herman – the Journal of Brand Management

    Results and research have shown that 70% of adults suffer from the feeling of fear of missing out. The concept was founded by a marketing strategist named Dr Dan Herman while Dan was conducting research in 1996. Adam Balouch’s Academic paper for the Journal of Brand Management was published in the year 2000. Here’s how the concept first developed, anyway.

    McGinnis Coining of the concepts of FOMO and FOBO

    Research and studies indicate FOMO actually emerged and became popular from Patrick McGinnis at Harvard Business School in 2004. When McGinnis himself did not know that he had introduced the concept.

    McGinnis and his class gave their GMAT in New York a day before 9/11 after experiencing that McGinnis described how he felt, in his words

    “You felt the need to do everything all the time because you realized your mortality.”

    This meant that the class dealt with the feeling of treating every moment as an opportunity to acquire essential experience.

    Dealing with these feelings, the group, along with McGinnis, gave this anxiety a name: Fear of a Better Option, or FOBO. Wrote about two conditions, FOBO and FOMO, in his op-ed: McGinnis Two FOs – Social Theory of HBA that he wrote while getting his MBA.

    How Does Social Media Play a Huge Role in FOMO Marketing?

    Social media has its perks that help you stay connected with the world. It has changed the dynamics of marketers. As well as with its ability to stay up-to-date with everything and everyone. There is a negative side to it. You can keep your friends updated within seconds about where you are heading, what you are doing, who you are with, your achievements, your adventures, almost everything, period.

    When you are scrolling and watching all this as an audience or as viewers. And there you have the dreadful fear of missing out on all that the other person is doing. There is an overwhelming feeling of tension and anxiety. And the urge to do everything at once. Be at two different places at a time, jump on to the trends, try out the products that everyone is talking about, learn about NFTs, stocks, and the list never ends.

    FOMO Social Media
    FOMO Social Media

    You can be crushed by FOMO on social media. Furthermore, social media platforms have influencers and business accounts as well as features that can help to market your product/service.

    Social media can be exclusive, integrated with social proof, create scarcity, and can also create the need for urgency. And every day, with updated features rolling in that make your audiences want to try and catch up with everything. This makes it the right platform for marketers to use FOMO. Another aspect of digital marketing is e-commerce which uses FOMO in its marketing strategies.

    FOMO is everywhere credits go to social media. Social media comes with the expectation of constantly updating your audience about the most recent version of yourself. What are you doing right now? The other trending thing brands are trying is doing Q&A (questions and answers) sessions. Customized and personalized videos are delivered to you on social media by brands, who collect your data with the help of algorithms to target you.

    In the world of social media, where everything is tracked and updated. We tend to believe that we are not living our happiest lives. And there comes the fear of missing out on things. One thing we often forget is that social media only shows the rosiest parts about others and creates unrealistic standards that we cannot live up to.

    Social media Influencer
    Social media Influencer

    Plus, points go to various trends, influencers, and viral content on social media. Making every day a video or a photograph becomes viral. This creates a buzz around it. Algorithms make it easy to send user-generated content that is relevant to your audience. Which enables the strategy of FOMO marketing to be easily integrated with social media marketing. Not only this, a good deal of e-commerce-based websites and apps are integrating FOMO into their marketing strategies using the pull strategy.

    Types of Techniques Used to Induce FOMO

    Countdown with the timers

    Ever been to a website, and you can literally see a timer ringing off or a clock ticking? That screams at your face that if you did not make that purchase right now, it would be lost in the oblivion of the horizon forever? These may feel like ticking time bombs, which heightens your anxiety.

    FOMO Technique employed by Amazon
    FOMO Technique employed by Amazon

    That is just one of the tricks marketers employ to let you know what you are missing out on and drive their sales up. Customers know there is a deadline approaching, so they feel under pressure to make a decision and be quick about it, making marketing easier.

    Time-limited editions, short-term offers and sales

    You may have noticed brands sending you notifications with messages that immediately grab your attention. And other limited-time offers, such as free shipping for a limited time, cause FOMO.

    • Hurry up and get 50% off!
    • Buy now!
    • Don’t miss the opportunity!
    • Grab now!

    You do not want to miss the deal while it lasts. Results show that shoppers are more likely to buy things when they are offered free shipping. Offers make the consumer feel special. Limited-time editions, sales, and offers are just some examples of setting a deadline that results in impulse buying.

    Influencers and Celebrities

    Influencers are a big part of the marketing industry today, and there’s no denying the fact. Actors, cricketers, models, or even people who have a huge following fan base who have made it big with the work they do.

    They endorse the products of multiple brands that they partner or collaborate with. People love to keep up with every move their favourite influencers make. These influencers have an upper hand in adding credibility to your brand as they have gained their audience’s trust already.

    The followers closely follow the lifestyles of these influencers and consider them their idols. They are prepared to great lengths and may even bring products that are endorsed by them. They feel a sense of urgency to use the same product as their idols.

    Influencer
    Influencer

    Apart from that, influencers already have that established connection of trust, which helps your brand. These influencers or celebrities could also be quoted in various mediums where you advertise your products/services.

    Stock scarcity

    Hurry, only three left in stock. You might have read this on the websites, apps, or e-commerce websites that you are shopping from. You are compelled to take action rather than risk losing what you are buying to another person. Creating that urgency drives up sales. Apart from showing stock scarcity, some companies also send a message of “Hurry selling fast” which also works for creating FOMO.

    Gated content

    As human beings, we love to be a part of groups. We are social beings and long for company. We do not want to feel left out of experiencing new things. Especially when we get to be a part of an exclusive group or an experience that is not accessible to others.

    Brands build offers that can only be accessible to a limited number of people. This might also include subscriptions or anything more premium. In this way, even gated content can be used in FOMO marketing.

    Reviews, social proofs and testimonials

    What’s the one thing you do when you buy anything online? Fear is always present, starting with all the questions that begin with what-ifs? But as you scroll down, you are relieved to find those five-star ratings and the reviews that give you an insight into how the experience of other customers who actually tried the product/ service was.

    We value other people’s opinions and if they are convincing enough that would be enough to persuade a consumer to buy it. Social proof plays an important role, as consumers always want to know what others say about your brand.

    Reviews and testimonials play a major role in triggering FOMO because once you see how many people are using it. All the others doing the same thing will actually want to try the product/ service for themselves.

    Early bird discounts

    This includes giving offers and discounts on what is being sold. Early bird discounts work very well for events when you intend to sell out the tickets. This is because people don’t want to miss out on the deal you are offering. They are aware that the discount has a deadline and might purchase what you are offering.

    Even if they really did not intend to be there in the first place. Early bird discounts can be given as special benefits to your subscribers or the members, the first twenty registrants, or for the first week of your product launch. Anyway, a deadline should be followed. It is critical for the audience to know that an expiration date is being followed in order to create a sense of urgency.

    Everything to Know About Referral Marketing That Can Boost Your Sales
    Explore the power of referral marketing campaigns. Check out the referral marketing strategies, benefits & disadvantages of referral marketing.
    StartupTalkyParnas Ghosh

    How Do Top Brands Employ FOMO Marketing?

    Samsung’s – NOMO FOMO (2021)

    Hassan Minhaj the stand-up comedian who is famous for his Netflix show “The Patriot Act” featured in Samsung and Verizon’s campaign made by Ogilvy, New York whose title was actually “NOMO FOMO ” for the product Galaxy Z Fold 3.

    The ultimate message that the campaign gives, all the while talking about the features of the newly released smartphone, is that with Samsung’s new Galaxy Z Fold 3 on Verizon’s 5G Ultra-Wideband, one never has to worry about FOMO.

    They used the feeling of FOMO to their advantage, building their campaign around this idea, with equally creative visuals and script around this campaign based on emotional appeal.

    Spotify Wrapped (2015)

    The year is drawing to a close. You are scrolling through Instagram stories. Every other story you open is about someone’s Spotify Wrapped playlist and there is no way out. FOMO is unavoidable. Brands know this and use this knowledge to make people want to be invited to the party.

    That is how Spotify Wrapped works. The wrap is a year review experience broken up into two parts, a cultural brand campaign and a digital experience. This allows users to see how and what they listen to throughout the year.

    Not only does Spotify create a personalized playlist of each user’s most listened to songs of the year. It also generates a tailored streaming report for users to share on social media.

    When the campaign launched for its fourth year at the end of 2019, Spotify told Forbes more than 60 million users engaged with the in-app store experience that racked up nearly 3 billion streams from racked playlists, and the trendy personalized graphics make engaging posts for anyone with a Spotify subscription. Spotify’s users become unpaid influencers for the brand, posting their reviews on Instagram, Facebook or Snapchat to show off their tastes and music.

    Artists also shared their streaming reviews to celebrate their achievements of the year. So, for all the people that do not have Spotify, this campaign is intended to make them sign up for the streaming service. As the post-flood campaign engulfs social media channels, billboards, wallpaper, city skylines, and public transportation terminals, it is inescapable in real life. June Sauvaget, global head of consumer and product marketing at Spotify with the 2020-wrapped campaign, said it inherently entices new users to consider Spotify.

    With apps like Spotify with its personalized graphics, content and playlist that is specifically tailored for one integrated with AI (artificial intelligence) we as a generation should be prepared for another bout of virtual FOMO.

    Ajio

    The Ajio shopping app by Reliance Retail Ltd. has promotions, sales, and offers that can be found all year round. There are sales, customers are made to feel special by giving them discounts on their first purchase.

    Limited-time offers and sales, especially during the holiday season, not to mention the Ajio mania sale, free shipping over a minimum purchase amount and coupon codes. Ajio has been using the FOMO marketing strategy for a long time now.

    Amazon

    Amazon is a very well-known platform for many things including digital platforms, cloud computing, artificial intelligence and e-commerce.

    To get more benefits and advantages, Amazon offers prime membership for an exclusive group of users. Amazon also uses the scarcity appeal, showing messages like “Hurry, only 1 left” as the products left in the inventory decrease. Deal of the day with free shipping, which gives the brand an edge over the company.

    eBay

    The C2C American multinational e-commerce corporation based in San Jose, California used the countdown timers to make shopping with other bidders more exciting and add a spirit of competition to it. Countdowns involving timers can be efficient in creating the need for urgency. eBay also shows reviews and the number of sales for a particular product.

    FOMO on Social Media Platforms

    Instagram, TikTok, Twitter, and other social media platforms also induce the fear of missing out.

    Did you watch that video? Do you know this song? This is the latest trend, let’s make a video on this! These are just a few phrases that you might have heard your friends say. You can’t visit without social media platforms scrolling through the reels section without watching the Yo-bro who got you smiling like that, I don’t know who needs to hear this or Get ready with me kind of videos. There is updated music trending every other week. There is a constant fear of missing out among the people. The latest would-be Kaccha Badam.

    When the audience sees what is trending, they automatically want to be a part of what is buzzing around. They jump into trying the new set of dance moves that everyone is grooving to, applying the same transitions as others, and overall being a part of the trend.

    TikTok

    Another research from the New York Times suggests, that not participating in the making of TikTok videos makes teenagers feel excluded. Raising the feelings of social exclusion, especially for Gen X and Gen Z, TikTok is a platform that has made it possible for many videos to become viral and influential. Cultural conversations, even for people who do not use it. The platform has 1 billion monthly active users and it is one of the most engaging social media apps.

    Twitter

    Twitter is an absolute trendsetter. You immediately come to know what’s going on around you just based on the hashtags that show up on your search button. Trending, each with different subcategories of their own. Twitter has blown people away, inducing them with FOMO for concert tickets for Glastonbury festival, Arctic Monkeys, Supreme’s release of their line of clothing, the biggest Alton Towers scare-fest that is held in the UK for Halloween and Universal Orlando’s Horror nights. Grabbing people’s attention with hashtags as they increase anticipation, exclusivity, and curiosity.

    How You Can Employ FOMO Marketing?

    Various FOMO marketing techniques you can employ,

    • Incorporate timers or a countdown clock showing the time running out, urging you to grab on to the opportunity.
    • Give them limited time offers on products or shipping.
    • Have customer reviews on your page to let people know how many have tried your products and loved them. Testimonials play a significant role in building trust and inducing FOMO.
    • Show the live count for the number of people viewing the current product that is being sold.
    • Bring in influencers, and quote them on your website for social proof.
    • Send push notifications and emails to let your customers know that there is an opportunity being offered that they cannot miss.
    • Set a time limit. Let the customers know that the deal you are offering comes with an expiration date.
    • Use early bird discounts.
    • Make use of social media platforms for marketing purposes. Have giveaways or contests, create a buzz around something with messages like stay tuned for the big reveal. Get your message across to catch your audience’s attention and keep them engaged.
    • Make the content of your product exclusive. It might only be available to members or to subscribers.
    • Make use of the competitive spirit and highlight opportunities that your audience might have missed before. Remind them not to make the same mistake again. This leads to impulse buying.
    • Offer discounts, limited editions, short term or any other special offers.
    • Give out promo codes that expire after a limited time.

    Take a look at the following messages and try to incorporate them into your marketing strategies to awaken FOMO.

    • Selling fast!
    • Hurry only 1 left conveying low stock
    • Free shipping over orders of 999
    • 15% off on everything
    • Clearance sale!
    • Deal of the day or deal of the week
    • Buy Now! Using the word Now works like magic every time.
    • Flat 50% off on selected

    Top 5 Major Brands that Actively Use Meme Marketing in their Marketing Strategy
    Meme marketing is the latest marketing trend and these brands are attracting a huge audience with the help of meme marketing strategy.
    StartupTalkyMuskaan Kapoor

    Conclusion

    Remember FOMO just does not work like that context is just as relevant as context. Keep an eye on your message, let it be catchy and alarming, and create a sense of urgency. Make them wait and create suspense around your campaigns. When people do get curious, they will look out for the big reveal.

    FAQs

    What does FOMO mean in marketing?

    FOMO means fear of missing out it is a popular technique used by marketers and brands to induce a fear to buy a particular product before it goes out of stock and you regret it.

    How does FOMO help marketing?

    FOMO marketing helps businesses sell more products as it persuades buyers to buy a particular product quickly.

    What are some examples of FOMO?

    Stock left, Countdown timer, Early Bird Discount, Gated Content, and Missed Opportunities are some examples of FOMO.

  • Top 9 Best Digital Advertising Platforms for Startups In 2022

    Advertisement is the key point for introducing a product in the market. There can be different ways of advertising a product or service. The most common type is online Advertisement.

    In this type, the advertising strategies are applied on a digital platform. The biggest advantage of using online advertising platforms is that one can easily advertise for a large number of targetted audiences. Other synonyms of online Advertisement are digital advertisement, internet Advertisement.

    In simple terms, online Advertisement is the promotion of products or services by the means of the internet. There are many different platforms available for one to advertise on. The top 9 best advertising platforms for any startup are given below:

    1. Google
    2. Bing
    3. Pinterest
    4. YouTube
    5. LinkedIn
    6. Facebook
    7. Twitter
    8. Quora
    9. Instagram

    1. Google

    Google AdWords Homepage
    Google AdWords Homepage

    Google is a popular platform known and used by a majority of the population. Google search engine is one of the most commonly used search engines. Google Ads or previously known as Google AdWords is the advertising platform invented by Google for paid promotion. Google Ads works based on keyword auction under the model of Pay-per-click.

    Pros

    • It helps to promote the business, sell the product, create awareness, increase the traffic to the website all by a professional yet easy platform.
    • It allows its advertisement to be in multiple forms such as images and videos.
    • Google ads are compatible with both mobile as well as desktop.
    • Google Ads provides multiple packages for their users to select from. Budget will not be the issue to use Google ads.

    Cons

    • Proper usage of Google Ads and its tools, professionals are needed. It requires additional learning for the perfect usage of Google Ads.
    • Even though the process of creating an advertisement is quick, it does take much time for maintaining the advertisement and its rating.

    2. Bing

    Bing Ads Cost: Average $1.24 Cost per click

    Bing Ads are the paid Advertisement services provided by Microsoft. It is also referred to as Microsoft Advertising. Bing Ads are another great source for promoting a service or a product.

    Bing Ads works in a similar process as Google Ads. They work on the model of Pay-per-click with keywords ranking. The Bing Ads can be shown on multiple platforms such as Bing, Yahoo, DuckDuckGo search engines.

    Pros

    • While using Bing Ads, one can have better control over the opposite partner’s search keywords due to the limitations of compatible search engines.
    • For some users, Bing can be a great alternative for replacing Google Ads due to their similarities. Or some can also work by using both platforms simultaneously for better results.

    Cons

    • One can give advertisements to the search engines like Yahoo and Bing only, so the overall reach is less. There are many possibilities of losing out potential customers due to the limited range.

    3. Pinterest

    Pinterest Ads Cost: Average $2.00 to $5.00 Cost per thousand impression

    Pinterest Ads Homepage
    Pinterest Ads Homepage

    Pinterest is a specialized platform allowing its users to create their dedicated collections. Pinterest has several posts (pins) shared on it by a wide range of users. This makes Pinterest a good option to advertise on. Pinterest also allows its users with the service of paid advertisement.

    Pinterest Ads work almost similar to the way pins work on Pinterest. To advertise using Pinterest, one needs to buy the pins or set a budget for ads to be displayed.

    Pros

    • Pinterest is given the name of a visual discovery tool. Hence promoting a business over there can easily reach out to targeted audiences without much barrier.
    • User engagement is great as there is not much difference seen between pins and promoted content on Pinterest.

    Cons

    • Even though Pinterest has a large amount of user engagement, the engagement is limited to specific categories. Hence it is not good for every business.

    4. YouTube

    Youtube Ads Cost: Average $0.10 to $0.30 Cost per view or action

    Youtube Ads Homepage
    Youtube Ads Homepage

    YouTube is another top-level platform commonly used in day-to-day life. YouTube also offers the facility of displaying advertisements on its platform. YouTube Ads are another effective way of promoting a startup.

    Advertisements on YouTube are generally in the form of standard videos. Advertisers need to pay when any user interacts with their video.

    Pros

    • YouTube ads are true to be counted as cost-effective.
    • YouTube ads allow the advertiser to reach out to several audiences quickly with faster responses.

    Cons

    • There is no proper control over the ads placed on YouTube. Advertisers can not select the videos on which their advertisement will be visible. This also hinders the proper targeting of the required audience.

    Top Types of Video Ads Marketers can use to Promote their Brand (With Examples)
    Want to accelerate your growth by video advertising? Here are some of the best video advertising campaign ideas you can use to promote your brand.
    StartupTalkyMuskaan Kapoor

    5. LinkedIn

    Linkedin Ads Cost: Average $5.58 Cost per click

    LinkedIn Ads Homepage
    LinkedIn Ads Homepage

    LinkedIn is considered one of the largest professional networks in the world. LinkedIn can be used for many professional jobs such as finding a job, getting an internship, connecting with different Professionals, etc. LinkedIn also has a large social network formed by its users.

    LinkedIn Ads are another cost-effective method of advertising to promote them through different mediums. LinkedIn ads also work similarly with the pattern of Google ads and Bing ads.

    Pros

    • LinkedIn is a specialized platform for professionals, hence ads generated on LinkedIn can directly be Targeted to professionals.
    • Creating a LinkedIn ad is time-saving and easy to implement.

    Cons

    • LinkedIn has no proper customization service available for its users.

    6. Facebook

    Facebook Ads Cost: Average $0.97 Cost per click, $7 Cost per thousand impressions

    Facebook Ads Homepage
    Facebook Ads Homepage

    Social media is a great way of being connected to others through the internet. Nowadays, social media is not only confined to being a place for connection, it has evolved as a great source of advertisement. Facebook allows its users the facility of giving out paid advertisements. This advertisement can be in the form of promotional posts or banner ads. Facebook uses the algorithm of relevance score to share any ads.

    Pros

    • It provides good customization with better tools.
    • The working process is quite easy to deal with.

    Cons

    • Social media marketing is only for a limited audience, they do not have a wide range of audiences like other available platforms.
    • There are very high chances of showcasing the advertisement to the same audience, again and again, causing no benefit.

    7. Twitter

    Twitter Ads Cost: Average $0.50-$2.00 Cost per action

    Twitter Ads Homepage
    Twitter Ads Homepage

    Twitter is responsible for creating trending topics. Apart from being just a way of socializing, Twitter can also be used as a way of advertising a startup. Twitter ads are the paid service enabled by users who want to promote something. Twitter ads work on the model of auctioning keywords.

    Pros

    • Twitter asks for the pay only after completing your defined target.
    • Twitter is all about tweets, mostly wordy messages. Hence keyword targeting is better oriented in Twitter.

    Cons

    • The analytics provided by Twitter for the ad campaign are not detailed reports.
    • There are chances of skipping the advertised tweet by the users due to the number of feeds available.

    8. Quora

    Quora Ads: Average $0.25 to $1 Cost per click

    Quora Ads Homepage
    Quora Ads Homepage

    Quora is a question and answer platform used for gaining and sharing knowledge. The limits of quora have long passed its basic format. At present times, Quora is considered more like a daily used platform. People look up new things, solutions, options from quora at their convenience. Another great thing about Quora is that it allows the users the facility of paid advertising.

    Quora ads are needed to be created and implied by the user itself. However, the model on which they work is similar to Google’s model of bidding for keywords.

    Pros

    • It directly offers behavioural targets to customers.
    • Quora can easily create awareness between high intent customers.

    Cons

    • The competitors of Quora have much better features.

    9. Instagram

    Instagram Ads Cost: Average $0.20 to $2 CPC, $6 Cost per thousand impression

    Instagram Ads Homepage
    Instagram Ads Homepage

    Instagram is another great social media platform contributing to allowing its users to keep up with the trends. Just like Facebook and Twitter, Instagram also has different kinds of audiences. Instagram also allows for the place to advertise by its medium.

    Instagram allows its users to bid for the advertisement and then shows the sponsored content of the winner. Instagram works almost similar to Facebook, but with little range.

    Pros

    • Using Instagram Ads is more like being ahead of others for the promotion of a brand or startup due to the availability of a targeted audience.
    • There are several advanced features available for one to use.

    Cons

    • Instagram ads are more inclined towards mobile applications rather than desktop use. Only those comfortable with mobile operations can easily use Instagram ads.

    Top 5 Best Ad Networks for Publishers in 2022
    Are you looking for an ad network to reach out to the right target audience. Look no further, here are the 5 best ad networks for publishers.
    StartupTalkyDamini Bhandary

    Conclusion

    Startups are gaining many highlights in current affairs. However, advertising for startups is still a tricky part to deal with. Online advertising is a great form of advertisement saving major hard work. There are several places available for one to advertise digitally, some of the most recommended platforms for advertising are shared above.

    FAQs

    Which online platform is best for advertising?

    Google, Twitter, Linkedin, Bing, Pinterest, Quora, and Facebook are some of the best platforms for advertising.

    What is the biggest advertising platform?

    Google is the biggest and most popular advertising platform.

    Which is the best advertising agency in the world?

    Ogilvy & Mather, MullenLowe, McCann Worldgroup, and Publicis Groupe are some of the best advertising agencies in the world.

  • How to Create Quality Content That Ranks and Bring Quality Traffic

    When you do a business, an X-factor needs to be present, so that it can attract the audience which will lead to them buying your products and services. Your products have to be of good quality which will bring your customer back.

    Not just bloggers and writers, but companies too need quality content on their websites. It is not just because of ranking but also for user experience. Quality content is something that sparks a fire to buy your product in a prospect’s mind.

    Therefore, every company website needs quality content. Also, bloggers need quality content to bring back visitors to their website. In this article, we will discover how to create quality content to increase the rank of your website along with satisfy the visitors.

    Do In-depth Research
    Perform Keyword Research and Optimise
    Focus On the Length of Article
    Focus On Text Formatting
    Write Killer Headlines
    To-The-Point
    Include ReIevant Images
    Readability
    Add Links
    Provide Value

    Do In-depth Research

    Perform In-depth research before starting writing. Spy on your competitor’s content. Check what types of content can get you the most number of shares for your content. Try to create content that is trending on social media. Follow the Influencers or bloggers of your niche, take inspiration from them.

    Perform Keyword Research and Optimise

    Find the relevant keywords with decent search volume and less competition. Use keywords research tools to perform keyword research. Then build and optimize your content according to your target keywords, it will help you bring the perfect amount of traffic to your website.

    Focus On the Length of Article

    You have so much knowledge banked in you and you may also want to bring it all out in your blog, but not everyone wants to read your whole story. Therefore, you have to keep it as short as possible. It doesn’t mean that you have to remove the important lines. Include whatever you think is important and what your audience may think is important. That doesn’t mean, you should post a very short post either. The minimum number of words you should include are 450 per post. But again, don’t stretch it too much like 5000 or 6000 words in one post. Not everyone likes to read that long of content, make it sweet, short and simple. If it’s necessary, then include a page break in the post. This will make the post easy to read and will also make it attractive.

    Focus On Text Formatting

    Text formatting means to make it more good looking. You can make the important words bold or Italic to focus on them. If you think you wrote an amazing paragraph that no one in the world can even think of, just highlight the whole para. If needed you can also change the colours or increase the size of texts. Furthermore, you can and should change the size and colour of the heading.

    Write Killer Headlines

    The heading is the first thing your visitor will see. In fact, they are the silent marketer working for your website. Heading attracts the visitor to click on your link. You might somehow rank your website on a keyword, but it doesn’t matter if no one is coming to your website, through headings the visitors get attracted to your content.

    Therefore, make a catchy heading, something attractive. The heading should address the problem along with the hope of a solution. However, you should go for a smaller heading, long headings are not at all attractive. Some research says that you should include numbers in the headings, the conversion rate will be much more with this.

    To-The-Point

    You visit a website for a particular reason if it is filled with unnecessary details, it will just waste your time. and you’ll never visit that website again. So, to be sure that it never happens with your website, don’t overload your content with wasteful information. Just come to the point and solve the problem.

    Include ReIevant Images

    Images and videos help you to describe your content. People can relate to your content more efficiently when there is a proper picture for it. Also, an article without any image feels empty. However, just remember that the image should be relevant.

    Readability

    There are many websites that tell the readability of your content with the help of some pre-defined factors. These factors were defined after a deep research on human readability. So, you can check if your content is easy to read or not. Readability is important because through it readers can understand what your content is trying to convey.

    If you are a blogger with some experience, then you must already know how important internal and external links are for your website. Internal links are the links to the web pages of your own website while external links are the links to other websites. They are the main factors Bounce Rate depends on.

    Provide Value

    At the end of the day, what matters the most is content quality. It is the value that you give to your readers.  So, try to add some valuable and original content. Include your own thoughts about the topic, your experience, some tips, tricks, downsides that can be a great source of value.

    Conclusion

    The popularity of your content depends on its quality, one needs to provide quality content so that they can attract the right customers to their website or blogs. Be aware of what your audience wants in your content, that is how you’ll be able to realise what you need to better it, which will in return help you attract more traffic to your website and get it ranked higher.

    FAQs

    What is Web Traffic?

    Web traffic is the data sent and received when people visit your website.

    What is the good range of website traffic?

    50% to 70% is a good range of website traffic.

    What makes content high quality?

    When the content is unique and is able to attract the attention of your audience, it automatically said that the content is of high quality

  • Top 7 Best Fast-Food Marketing Strategies to Grow Your Business

    Fast food restaurants are a type of restaurant that serve fast food that is easy and quick to prepare and serve. Fast food restaurants are the most popular restaurants nowadays as most people today prefer fast foods over traditional food when they step out to eat.

    During current times too, people prefer to order fast foods rather than other food items online through apps such as Zomato and Swiggy. Therefore, it remains essential to adopt correct marketing strategies for Fast Food restaurants.

    Top marketing strategies for Fast Food Restaurants

    1. Create a Website for Your Fast Food Restaurant
    2. Employ Email Marketing
    3. Use Social Media Marketing and Make Your Online Presence Strong
    4. Partner With Food Delivery Apps
    5. Offer a Good and Hygienic Dining Space
    6. Offer Deals to Local Offices and Workplaces
    7. Offer Deals and Discounts to Your Loyal Customers

    1. Create a Website for Your Fast Food Restaurant

    A good website attracts many customers. People will research about your restaurant before ordering something from you or visiting your store and when they go to your website, they must not be disappointed. You should add pictures and videos of cuisines offered at your restaurant so that people are attracted to your business.

    Make use of Search Engine Optimization (SEO) tools so that your website pops up at the tops when someone searches ‘Restaurants near me’ or ‘Fast Food Stores near me.

    Add your restaurant to the Google My Business listing to improve the chances of people finding your restaurant.

    Restaurant recommendation on Google
    Restaurant recommendation on Google

    Add details such as opening and closing hours, contact number, website, etc so that people get to know about your restaurant.

    2. Employ Email Marketing

    This remains one of the most important fast food marketing strategies. There are many tools available online for the creation and sending of good quality commercial emails to your customers.

    Also, in comparison to social media marketing, email marketing can be more personalized and more economic. Almost everyone checks their emails regularly and find these types of personalized emails attractive.

    Zomato Email Marketing
    Zomato Email Marketing

    You can send emails to your loyal customers informing them about offers and discounts. You can send them personalized offers (Just For You!). Such types of personalized offers will attract your customers

    Send them emails regarding changes in the menu and items that are ‘Today’s Special’.

    📃
    ST Mentors Presents: List of Top Courses that will get you a High Paying Job or will help in Upskilling and Boosting Your Income 💵💵 |👇 Check the List 👇|

    List of Courses Curated By Top Marketing Professionals in the Industry

    These are the courses curated by Top Marketing Professionals in the Industry who have spent 100+ Hours reviewing the Courses available in the market. These courses will help you to get a job or upgrade your skills.

    Click Here to Check the list

    3. Use Social Media Marketing and Make Your Online Presence Strong

    If you are marketing your fast food business in 2022, social media is a must. Social Media Marketing (SMM) is the best digital marketing strategy as almost everyone uses social media nowadays. Instagram alone has over a billion active users daily. Therefore, choosing the right social media marketing strategies will help your restaurant to grow.

    Some important tips for your social media marketing strategy are:

    Use paid advertisements offered by social media platforms to reach out to more and more people.

    Collaborate with Food Bloggers

    Collaborate with Food Bloggers and Influencers that can write good reviews about your restaurant. These people have a huge presence on social media and collaborating with them can increase the number of customers of your restaurant significantly

    Be active on social media.

    People are interested in businesses that are active on social media. Post regularly about the dishes you offer to your customers and about offers and deals.

    Respond to your customers

    Reply to every query and complaint by your customers through social media.

    4. Partner With Food Delivery Apps

    This is the only thing that will help run your restaurant during current times as people cannot visit your restaurant to enjoy their favourite meals. This will also help you to reach more people and gather new customers as there will be some people who will get to know about your restaurant through these apps only.

    5. Offer a Good and Hygienic Dining Space

    Although some fast-food restaurants have minimal dining space, it must be good and hygienic so that people feel comfortable sitting there and eating. Some fast-food restaurants such as McDonald’s also provides free Wi-Fi service to their customers.

    McDonald's Free WiFi
    McDonald’s Free WiFi

    If a customer visits your restaurant and isn’t satisfied, he/she won’t visit again. As they say, ‘The first impression is the last impression ’. This, in fact, is true in this case also. Also, maintain a clean and safe working environment for people that work at your restaurant.

    Want to Work in Top Gobal & Indian Startups or Looking For Remote/Web3 Jobs – Join angel.co

    Angel.co is the best Job Searching Platform to find a Job in Your Preferred domain like tech, marketing, HR etc.

    Click Here to Join angel.co

    6. Offer Deals to Local Offices and Workplaces

    If you own a fast-food restaurant you can partner with local offices and workplaces around your area. This will help in the growth of your restaurant especially if your business is new. You can reach out to them and offer them deals to deliver food items at discounted rates for their employees. This will also initiate the process of word of mouth marketing which will lead to an increase in the number of your customers.

    7. Offer Deals and Discounts to Your Loyal Customers

    Show your gratitude to your loyal customer base by offering them special discounts and offers. Offer time-limited discounts. This strategy will attract your loyal customers as well as other people to buy from you.

    Conclusion

    If your marketing strategies are not correct, then your restaurant may not be able to survive in the ever-growing competition in the field of fast-food restaurants. Make correct use of these marketing strategies and see your restaurant reach new heights right before your own eyes.

    💻
    List of the Best Laptops in India for Office and Personal use

    List of the Best Laptops in India for Office and Personal use

    The List has been curated keeping in mind the requirements for a professional/student which are Performance, Display, Operating system, Design, Ports & Connectivity. So what you are waiting for? Check the list now to find the perfect laptop for yourself.

    Click Here to Check the List

    FAQs

    How does fast food attract customers?

    Give Free WiFi to your customers, Provide discounts, Provide music, Partner with food delivery apps, and Employ Email Marketing.

    What are some food marketing strategies?

    Focus on Blogging, Email Marketing, Social Media Marketing, and packaging your product.

    How can I promote my food business?

    Add your business to Google My Business, Leverage social media, Collaborate with Food Bloggers and Offer deals and discounts to your loyal customers.

  • Top 5 Best Ad Networks For Publishers in 2022

    A business needs recognition and visibility so that it can flourish. It is not possible to be recognized if there is no visibility of the business and what it can offer. Here comes the role of an advertisement, a medium is used to promote a product or service of a business.

    Advertisements can be seen anywhere and at any time. They can be used for informing, influencing, and reminding the audience about the business. When we talk about the advertisement, one should know that it’s not that easy to advertise one’s business.

    The time we live in is not online advertising is the most prominent and most favoured one. Every business tries to use online advertisement in its favour and indulge itself in that category

    Proper steps need to be taken to achieve a quality advertisement for the product. Now, to get a slot for advertisement is not an easy job, so ad network here plays its part to simplify it. In this article, we will talk about the biggest ad networks that unite the publishers and the advertisers.

    “The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage

    What is an Ad Network?

    Ad networks mainly deal with online advertisements; it works as the middle person between the advertisers and the company that wants to provide advertisements.

    The ad networks focus on getting the perfect publishers for the advertisers according to their preferred price. It works on an auction basis and the advertisers can create campaigns using the ad network’s campaign –management panel.

    Ad networks use an ad server that helps in distributing the ads to the public, the advertisers want to target. It also works in managing the whole advertisement campaign and reviews the success of the campaign.

    There are several ad networks that help in connecting the advertisers with the publishers. In this article, we will discuss the notable Ad Networks that are famous for doing their jobs perfectly.

    InMobi
    Adblade
    Fyber
    Adcash
    Adsterra

    InMobi

    InMobi Website
    InMobi Website

    This Indian mobile AdTech company was founded in the year 2007 by Abhay Singhal, Amit Gupta, Mohit Saxena, Naveen Tewari, and Piyush Shah. At first, it was an SMS-based search and monetization business but now this platform deals in engaging the customers with the brands that have taken the help of InMobi to advertise their product.

    This is a multinational company with over 22 offices in over 12 countries with its headquarters in Bangalore. The best features are that it allows extreme reach that they offer to the premium publishers. The company is now headed by Naveen Tewari, who is serving as the CEO from the initial days. It also takes the pride to call itself India’s first unicorn startup.

    Adblade

    Adblade Website
    Adblade Website

    Founded in the year 2008 by Ash Nashed, this ad network is making people’s heads turn toward itself with its glorious service. Every month it reaches 500 million users and provides transparent in-depth Analytics.

    The advertisers get an exclusive and interesting format, which makes it more special. The campaigns can be monitored precisely by the advertisers.

    With the headquarters situated in New Jersey, United States more than 15,000 advertiser uses this platform to get publishers who are willing to host them. Not only that, with its great service, it has been rated the safest Ad platform in the United States by Integral Ad Science.

    How to Promote your Business Online in 2021 (7 Effective Ways)
    Promoting your brand online and being visible to consumers is hard. So, Here are Top 7 ways to promote or market your business in 2021.
    StartupTalkyPratyusha Srivastava

    Fyber

    Fyber Website
    Fyber Website

    It is considered as one of the best ad networking platforms founded in the year 2009 by Andreas Bodczek and Janis Zech. With offering a huge number of ad formats it is considered as one of the best for exclusive brands and naturally used by them. It can be used to manage the age and gender of the target audience of the said brand.

    With its headquarters in San Francisco, United States, Fyber supports native ads, interstitial ads, and video ads. It provides special features like giving out notifications regarding bid loss and helps you in finding the reason for the loss in the bids.

    Adcash

    Adcash Website
    Adcash Website

    This global advertising ad network was founded in the year 2007 by Thomas Padovani. For all these years they are into providing high-class tools that will lead to a successful advertisement campaign. This platform is famous for providing amazing customers service and giving out an interesting and innovative solution for ad campaigns.

    One of its best features is its anti-fraud technology, which means it barred unwanted and fraudulent traffic to notice the ad campaigns and somehow take the advantage of the clients. The headquarters of this Adcash is in Tallinn, Estonia. Every day it is used by over 200 million users and reached a global audience.

    Adsterra

    Adsterra Website
    Adsterra Website

    Newest of the lot, this ad network is gaining recognition day by day for the services it provides. Founded in the year 2013 in Cyprus, interestingly in such a short time period, it has been able to attract and unite advertisers and publishers here.

    It provides traffic from over 18k direct publishers globally and also takes comparatively less time to inaugurate a new campaign. This network provides multiple ad formats to choose from for the advertisers. Not only that it is known for providing great customer service in multiple languages.

    Media Buying – What is it, Why is it Necessary, Top Media Buying Agencies
    Media buying is a great way to communicate with your consumers. Let’s understand What is it and Why is it necessary for your brand.
    StartupTalkyDamini Bhandary

    Conclusion

    The advertisement is the core factor of a successful business. It doesn’t matter if it ad is a small one or a huge one, if it can attract the attention of the target audience of the brand, the advertisement is successful.

    Finding publishers who are interested to host ads on their websites can be a tough job. So that is why ad networks make this job easier by being the intermediary between the advertisers and the publishers.

    FAQ

    Do ad networks make money?

    Yes, ad networks do make money by selling the inventories to the advertisers at a much greater price than what they have purchased them for.

    Which is the biggest advertising platform in the world?

    Google AdSense is one of the largest ad networks in the world.

    What is an example of an ad network?

    Google AdSense, Media.Net, BuySellAds and Conversant are some of the examples of an ad network.

  • 1mg Marketing Strategy – How It Used Content to Drive Sales

    Why can’t we shop for necessities such as medicine online, if we shop for clothes, food, and electronics? 1Mg, situated in Gurgaon, India, is an online marketplace of medicines. It offers e-pharmacy, diagnostics, online consultation, and health content, among other things. Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan launched it in April 2015.

    Medicines are available at a discount if ordered from the website or the mobile app. This makes healthcare a hassle-free experience. Every health-related product and medicine such as allopathic, homeopathic, and vitamin supplements are available.

    They also provide lab tests, and online doctor consultations that too 24/7 and collaborate with insurance companies to offer easy and affordable care to its customers, provide diagnostics, and a lot more.

    1Mg provides a wide range of healthcare services and allows you to do lab tests at home. 1mg currently has over 2000 tests and over 120 verified labs on its platform, and users can consult with specialists n 0ver 20 specialists.

    The Concept Behind 1mg
    Marketing Strategy of 1mg
    1mg Grandmaster Series Campaign
    Franchise Opportunities
    Marketing Channel Distribution
    Influencer marketing
    1Mg Marketing Strategy during Covid-19
    Successive Factors of 1mg

    The Concept Behind 1mg

    If people can buy clothes, shoes, food, groceries, and other products online. Why couldn’t they buy medicines?

    People are increasingly turning to the internet for information. The plan was to make all of the drugs available while also dealing with the expense of the medicines. Investors quickly became interested in their concept, and the company raised $6 million to put it into action and improve the technology. In June 2021, Tata Digital Ltd acquired a 55% stake in 1mg to form Tata 1mg.

    Marketing Strategy of 1mg

    The corporation used its app to disseminate drug information. They use push alerts and emails to spread the word about their presence in their community. Depending on the city, the company also uses offline advertisements. They disseminate information through newspaper advertisements and health camps. However, digital marketing accounts for the majority of their efforts.

    1mg, a Gurgaon-based e-commerce healthcare start-up, has launched its first campaign, Grandmaster Series, to honor unsung champions in the field of medicine.

    Tanmay Saksena, 1mg’s COO, spoke with exchange4media about the company’s marketing approach, ambitions, and upcoming obstacles – “We believe in ‘word of mouth,’ and want our services to be the focus of our marketing campaign. We do not invest in television commercials like the others, preferring instead to use online means. Because consumers respect our services, the majority of our growth has come from ‘word of mouth,’ and we plan to keep doing so. The Grandmaster Series outlines why we’re moving towards campaigns now. We want the entire world to know what we believe in and what our vision is”.

    1mg Grandmaster Series Campaign

    1mg came up with their first campaign called ‘Grandmaster Series’, which strives to recognize unsung champions in the field of medicine.

    The initiative, planned and managed by Humour me, emphasizes the Grandmasters or veteran medical practitioners from various specialties of medicine who are still practicing medicine and sincerely serving the community.

    The first video in this series featured Dr. Anand, a pediatrician who is still practicing in Mumbai at the age of 83. He is well renowned for his book on infant and toddler care, as well as his untiring advocacy for the benefits of breastfeeding. He is a firm believer in a more natural approach to childbirth.

    Dr. Anand is a firm believer in giving back to society and voluntarily donates his services to the underprivileged, the armed forces, personnel of the fire department and other emergency services, and teachers.

    ‘While dealing with healthcare, a consumer nowadays often feels helpless and is losing faith in the healthcare system – the trust deficit has become enormous and is a very unpleasant fact’, stated Mr. Prashant Tandon, founder, HealthKart and 1mg.

    1mg seeks to regain people’s trust in medicine and restore faith in the institution. It emphasizes transparency and makes people feel safe and secure when engaging with the healthcare system.

    By tying the brand 1mg to the idea that all it takes is 1 milligram of a step in the right direction to start the healing process, 1mg hopes to advance from economic to emotional leadership, and what better way to do so than to pay tribute to the profession’s grandmasters.

    Franchise Opportunities

    1mg Franchise Opportunities
    1mg Franchise Opportunities

    1mg introduced a franchise business opportunity as part of its strategy to make healthcare more accessible and economical. The ‘Sehat ke Sathi’ scheme is a franchising opportunity to get a medicine franchise at low costs in which each ‘Sathi’ is a 1mg lead generation partner and is responsible for empowering people in their communities to have quick and easy access to their best-in-class healthcare services.

    This has enabled over a hundred registered lead generation partners across the country to launch a medicine business, as well as incentivizing hundreds of other authorized lead generation partners to aid 1mg to reach advanced care in new territories. As a ‘Sehat ke Sathi’, you can work for a rapidly developing Indian healthcare startup.

    Marketing Channel Distribution

    Mode Percentage
    Direct 20.89%
    Referrals 0.55%
    Search 76.21%
    Mail 1.31%
    Display 0.46%
    Social 0.58%

    Influencer marketing

    To fully utilize the power and potential of influencer marketing, VURoll and 1Mg collaborated on a campaign that was a big success, with 1Mg’s audience awareness skyrocketing.

    The vision of 1Mg is to tap into a market, where the public is unaware of the brand’s health benefits. VURoll met its requirement of generating ROI by implementing influencer marketing on well-known social media networks such as Facebook and Instagram.

    Facebook and Instagram were used as communication channels since they are the most effective platforms for product reviews and feedback.

    Influencers highlighted the health benefits of items by using the 1mg product. VuRoll selected the most suitable influencers for the company from its extensive database, and the influencers were then divided into groups based on the number of specialty audiences and channel preferences.

    1mg Influencer Marketing
    1mg Influencer Marketing

    As soon as the influencers were on board, the 1mg team of specialists devised a campaign flow that would include a subtle mention of the brand and product, triggering interest on social media networks. The chosen influencers wrote thought-provoking posts and stories promoting the product while also sharing their personal experiences with the audience in a relevant way.

    Approach to Online Medicine

    1mg website offers
    1mg website offers

    On its mobile app and website, the company offers a discount on all kinds of medicines. The website, which was previously known as HealthkartPlus, was launched to provide consumers with all of the information they need regarding medicines and their prescriptions.

    The platform drew a lot of attention from the public and grew in popularity. Users asked the firm to begin delivering the medications, therefore 1mg was launched.

    Cadbury Marketing Tactics | Advertising Campaigns
    Cadbury’s Dairy Milk has revamped itself and maintained its popularity since decades. Get an insights of marketing & ad campaigns of Cadbury.
    StartupTalkyAnamika Mahapatra

    1Mg Marketing Strategy during Covid-19

    During COVID-19, the public’s desire for trustworthy, up-to-date information necessitated a content management system capable of both generation and dissemination.

    For 1mg, this entails a 24-hour effort from a team of medical specialists, doctors, designers, and brand and marketing professionals. Expert-driven, research-based, and non-manipulative information was delivered. 1mg then appointed a group of medical professionals, including doctors, and they were told that they would have to delve into COVID-19 for two months or more and report back with all pertinent and authentic material.

    1mg Capsules
    1mg Capsules

    To establish their own knowledge in areas such as diagnostics, treatment, and trials, the 1mg team collaborated with healthcare specialists working in the field of COVID-19.

    All research was gathered with input from trusted medical bodies such as the World Health Organization and the Centers for Disease Control and Prevention, as well as apex government organizations such as the Ministry of Health and Family Welfare and the Indian Council of Medical Research, to ensure the content’s credibility and authenticity.

    The content’s reliability was praised by a large number of people, and in a few cases, it was widely disseminated. 1Mg’s first piece was read over a million times, and others have been shared by Cabinet ministers, journalists, and even Bollywood stars. Swiggy, an online food delivery service, teamed up with 1mg to generate content about the dos and don’ts of online food ordering.

    Successive Factors of 1mg

    • Since its establishment, 1mg has provided outstanding service at the most affordable price to its consumers. They’ve also received a number of well-deserved awards over the years. 1mg got the mBillionth Award for m-health in South Asia in 2014, just one year after its launch.
    • In the Smart CEO-Startup 50 India 2017 program, 1Mg was named one of the top top 50 businesses. In terms of app success and user engagement, it has increased by 600 percent by the year 2017. They expanded their product line to include Ayurvedic and homeopathic remedies.
    • The startup raised 37 million dollars in five rounds of fundraising between 2016 and 2017.
    • The BML Award for ‘Business Excellence through Learning and Development’ was also given to 1mg in 2018.
    • They were named ‘Best Content in a Healthcare/ FitnessApp’ at the 2018 content leadership awards. At the India Mobile Congress, 1Mg was also named the “Best Mobile Innovation for Health Award.”

    Innovative Marketing Strategies of Rolex
    Rolex is a Successful luxury swiss watchmaker owned by the Hans Wilsdorf Foundation. Here are top marketing strategies employed by Rolex.
    StartupTalkyPratyusha Srivastava

    Conclusion

    Pharmaceuticals are extremely delicate and must be carefully handled and tracked, and there must be a system in place to assure the quality of the drugs on an online marketplace like this. Because the market is so large, there is a lot of rivalries. \

    1mg has a system in place that allows them to onboard vendors if they match certain criteria, such as computerized inventory and invoking, making end-to-end tracking easy for clients.

    The brand is also able to generate business even after the strict government complications which banned online pharmacies by making a prescription mandatory to make a purchase.

    1mg is India’s leading digital healthcare system and has grown 600% in the terms of app downloads and user engagement.

    FAQ

    What are the marketing strategies employed by 1mg?

    Influencer marketing, Video campaigns, and website offers are some of the strategies employed by 1mg.

    What is the business model of 1mg?

    1mg generates revenue by selling its online diagnostics and lab testing services, delivering medicines, and subscription-based care plans.

    Who is the owner of 1mg?

    Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan founded 1mg in 2015.