According to a study, lead generation is the ultimate goal of 85% of B2B businesses. We understand that lead generation is not a direct experience. Still, if done effectively, it might turn out to be a boon for your company and help your firm outperform the cutthroat competition tremendously.
But to achieve the goal of B2B sales and marketing teams which is to develop high-quality leads that convert into customers, you will need to devise robust strategies.
Remember that one of the crucial aspects of lead generation is quality, and if you raise leads without qualifying them, then you will end up doing nothing but waste your time and efforts. So, to alleviate your concerns and save you time, we have compiled a comprehensive list of the top tactics for acquiring excellent B2B leads.
Here are the top actionable B2B leads acquiring strategies that you can employ:
Content Marketing
Many people don’t know this, but content marketing is one of the most effective strategies for generating B2B leads. At its foundation, content marketing is simply the creation of high-quality content and its distribution through various channels.
Did you know that 59% of marketers believe email is a crucial medium for generating B2B leads? It may be a terrific tactic if you take the time to thoroughly personalize your cold emails using merge tags.
A merge tag will allow you to substitute your first name or company’s name in emails, giving the impression that you have personalized each communication to each prospect. We emphasize sending personalized emails since they are more likely to generate a response from the recipient.
Generate Your Leads With Marketing Automation
You can use marketing automation software to segment clients and target them with unique messages to boost engagement. After that, the sales team can convert leads in the marketing funnel to sales-qualified leads (SQLs).
You can also utilize outbound automation tools to send customized emails in bulk and proactively cultivate these leads into SQLs.
When you contact a prospective customer with whom you have had no previous communication on call, this is referred to as cold calling. Contrary to that, ‘Warm Calling’ is when you call someone with whom you have already spoken before.
B2B Marketers’ Preferences of Social Media Channels for Lead Generation
In today’s world, social media marketing is very important in any field. Every day, billions of people utilize social media platforms like Facebook, Instagram, and Twitter.
Many big firms have now realized the stronghold of these platforms, and if you use them correctly, these social media platforms have great potential to be fantastic B2B lead-generating channels.
Use Online Forums
Online forums enable you to meet new leads and provide you with a better understanding of your present clients. When filling out these forums, people tend to demonstrate their concerns or reviews that you can answer and therefore, develop a connection and trust among them. This is another great strategy to generate B2B leads.
Respond to Important Questions on Q&A Websites
For reaching out to potential consumers, you can use websites like Quora, which prove to be an excellent source of fresh sales leads. You can find and answer the relevant questions to reach out to potential customers.
These clients should be attempting to solve the exact problem that you are providing a solution for. Initially, you can begin by investigating the current question related to your field of work and then move forward to the follow-up questions.
Develop a Powerful Landing Page for B2B Lead Generation
Developing a powerful landing page for your website has proven to be one of the best strategies to generate leads in 2022. Landing pages allow you to collect leads’ data and cultivate those leads into paying clients.
For effectiveness, you should make sure that every landing page provides the precise answer that a visitor is seeking.
Improve Your Website’s Performance
The effectiveness of your website may also help in successful lead generation. If your website gets organic traffic but takes time to load then it will not be able to convert that traffic into leads.
Honestly, no one would want to sit and wait for your website to load instead they will leave and switch to another website. To avoid this, make sure to increase your site’s speed and mobile responsiveness.
What are the Sources That Generate Leads to Your Agency?
Formulate a List of Business Contacts
Creating a custom list of B2B leads is also a very helpful method of producing fresh sales leads. You can start by sorting the list based on the firm’s size, location, revenue, the technology utilized, financing, the title of the job, and others.
It gives marketers a more personalized experience to educate their target customers and engage with them.
Utilize a Free Tool for Generating B2B Sales Leads
Many IT firms use this tactic for generating B2B leads. Creating or utilizing a free tool is an effective strategy as it enables people to have a glimpse of the product and service, plus it also provides strong opt-in offers that draw high-quality leads. For example- Leadfeeder is a free tool for generating leads.
The suggestions we’ve provided above are some of the most popular ways to generate B2B leads, but we have a few more tricks up our sleeves. Here is an intriguing collection of strategies and suggestions to help you increase your sales leads:
For your blog, conduct interviews with industry-relevant personalities and influencers.
Make use of white papers to create more leads.
By guest posting, you can tap into someone else’s audience.
Always concentrate on expanding your network.
Create an Advisory Board.
Implement programs for partner sales.
Attend or speak at industry events.
Find out more about your competitor’s dissatisfied customers.
Conclusion
You’ve made it to the end, and we hope you found these tips useful. All of the B2B lead generation tactics described above will assist your firm in efficiently achieving its lead generation objective. Every firm may utilize different techniques based on their preferences and convenience, but we guarantee that whatever you choose will lead you to success. We urge that you don’t limit yourself to one strategy and instead evaluate all of your possibilities for expanding your business.
FAQs
What is B2B lead generation?
B2B lead generation is an essential task for the sales and marketing team of a business. This refers to recognizing the target customers for a business’s products and services and then attracting them to make a purchase.
Do you want to automate your marketing and grab more customers? If yes, personalised and interactive content is the key! Maximum businesses grow and generate leads by featuring personalised content for their users.
Building interactive, automated content helps boost engagement and retention. It allows you to attain a highly active audience, build brand awareness, and nurture key affairs at every phase of your sales cycle. Here’s how you can use interactive content marketing for lead generation.
Interactive content is personalised content that encourages the audiences to actively participate. As opposed to passively reading, watching, or writing, interactive content evolves from passive consumption to active participation.
It comprises calculators, contests, games, assessments, surveys, and quizzes. Interactive infographics and white papers are also included in interactive content.
How Does Interactive Content Help Boost Lead Generation?
When you feature interactive content on your website, a user interacts with it. This accelerates user engagement and retention on your business’ website. As a result, it ensures that you’re doing something to pique the interest of the user and retain them. Ultimately, interactive content is used to furnish the users with a more entertaining experience in your business’ products and services.
To generate leads from interactive content, here are 3 key points that you need to consider.
Collect
Make sure that you’ve collected all the data and insights about the users who are interacting with your content. Get their email addresses, contact information, etc.
Respond
Posting interactive content is a trend in digital marketing right now. The best interactive content will reach your targeted audience – for instance, a fun game that bestows personalized product recommendations.
Empower
Your content should make the audience feel empowered. Do that by providing them with exclusive information. Augment the user experience by furnishing tools so they can be creative and enjoy themselves.
How to Find Leads That Converts Into Customers?
Oftentimes, lead generation gets a little daunting. Finding leads that would convert into potential customers is, no wonder, difficult. But you don’t just want anyone. You want the right leads – users who will purchase your products and engage with your content.
So, how to evaluate good sales prospects anyway? When we talk about lead generation, we also need to qualify and score those leads. Here’s how you can do it.
Targeting
Creating marketing ads and content that appeal to customer profiles is essential. If you can reach the right people, you can generate potential leads and boost sales.
Qualifying
Once you generate leads, learn about them. Employ interactive content to gather data about their demographics, shopping habits, and so on.
Segmenting
Once you’ve gathered all the information, use it to segment the leads into different groups. Then, continue with targeted messages, such as email marketing, special offers, et al.
Types of Interactive Content for Lead Generation
Over time, you can use different types of interactive content to generate leads and promote the growth of your business. With interactive content, creativity is the key. The richer and more personalised the content is, the better. Below are 4 types of interactive content that you can use to generate qualified leads.
Interactive Calculator
As a capture tool to influence purchasing decisions, budgets, and business plans, interactive calculators provide actual utility. Businesses can formulate their own calculators. Interactive calculators also help calculate savings, risk exposure, ROI, etc. They can be employed to generate both B2B and B2C leads.
Interactive Calculator Example
Marketing Games
What can be the most impactful things which can help grab people’s attention? Games. From the kids to the elderly, everyone loves to play games. Offer your viewers a few fun games, such as a spot-the-mistake game, what-happens-next games, find the odd one out game and many more.
Example of marketing game – Dominos Delivery Dash
As per the survey, businesses who have implemented “marketing games” have earned an increased revenue of 7 per cent. Gathering leads with games can be the simplest thing to do. Once your visitors win a game, you may ask for their personal information in exchange for a discount coupon, vouchers and various cashback offers.
Interactive Videos
“Video” can be anything, depending on your content requirements. It can be pre-recorded webinars of any company. It can embed YouTube videos or video tutorials based on your blog topics.
Interactive videos will boost lead generation for your business. Not just videos though; there are numerous ways to focus on lead generation, but videos help a lot!
You can use some videography tools, such as Wistia’s Turnstile. This tool allows you to embed the lead generation form at any instance of the video. You’ll have both options at the same time – either you want to gate the video content or upgrade it.
Also, the addition of YouTube annotations is one of the popular ways to make the video more tactful or interactive. Annotations are just some minor tags embedded in the YouTube videos. These URLs can be used as lead generation to land on specific pages.
Interactive infographics
Interactive infographics are a technical way to provide a better understanding of your content. It not only bestows a visual way of learning and understanding things but also offers cool trivial digital widgets to play.
There are many different ways to acquire leads, but offering downloadable versions of the infographics is trending. With interactive infographics, you can create polls based on the content you write. Then, show results depending on how the viewers answered.
In the end, you’ll have the data of all the viewers who participated in the poll with all of their personal information. This in turn expands your company’s marketing boundaries.
Conclusion
Nowadays, interactive marketing is one of the most rapidly growing tactics in across-the-board content marketing strategy. It assists you to overtake your competitors in no time and avoid getting left behind. The aforementioned interactive content examples are just five of the many content types.
As you dig deeper into this field of site development and e-commerce websites, you may find more of them. There are many more interactive content types that your business can benefit from. All among the list of examples helps to procure extra monthly revenue. You may also use tools, such as involve.me. It helps create interactive educational and enriching content. As a result, you can tempt, engage, and reclaim your audience – and generate more leads.
FAQs
What is interactive content marketing?
Interactive content marketing is a marketing technique that engages users which helps marketers get quality leads for their business.
What is interactive content marketing example?
Interactive e-books, Calculators, Branded games, Quizzes and questionnaires are some examples of content marketing.
Why marketers use interactive content?
Marketers use content marketing because it is more engaging than normal content.
The practice of using Social Media tools to resolve customer questions or concerns is known as social media customer service. Social customer support is extremely effective because it allows customers to reach out to your team on platforms that they already use. In terms of customer service, the utilization of social media is critical.
The mutual benefits of ease of brand accessibility via Facebook, Twitter, YouTube, and other social media platforms allow for easy customer contact and engaging social activity, as well as brand building and broad contact across numerous platforms.
The success of a brand depends on its ability to build relationships with customers through social media and how these channels are maintained. Sales, as well as Brand loyalty and Connection, can be influenced positively by social media. Even though social media was created primarily for personal use and to preserve personal contacts. It has evolved into a beneficial tool for building a community around brands as a result of its growth and popularity.
Before the internet, the fastest and most effective way for customers to seek assistance from businesses was to make a phone call. Telephone calls had already surpassed the postal service as the quickest channel for customer service. After all, it’s called snail mail for a reason. Then came email, and the internet became the new destination for quick customer service. Social media interactions changed the game after we became used to email. With social media, you can connect with anyone in real-time, up to the second. That’s the new era of customer service innovation!
Social media customer service takes advantage of established social media platforms’ immediate feedback systems. Furthermore, social media is a familiar place that customers use for a variety of other purposes, including connections with brands they enjoy.
Social media customer care is a technique of offering customer help via social media platforms that is well-organized. It’s a vital and continuously expanding contact channel that complements call-based customer care in the overall customer service ecosystem.
It includes assistance before, during, and after the transaction. Addressing complaints, providing advice, answering inquiries, and issuing refunds are all part of the job.
Before you integrate social channels into your existing customer care operations, you’ll need a comprehensive social customer service strategy. A comprehensive social media strategy for customer service should include the following six key components:
Establish Brand Monitoring
The first step is to implement an active Brand MonitoringSystem on the social media platforms that your customers will use to contact you. You can do this easily with social media tools.
Analyse Comments
Determine what types of comments receive the most attention. Therefore, you won’t respond to only favorable feedback while ignoring negative feedback. The way you handle a negative review might sometimes help you gain new consumers.
However, because social media isn’t a dedicated customer service channel, you’ll receive many more comments than your customer service personnel can handle. To deal with this, make a priority list so that your team can focus on the most pressing and vital concerns.
Analyse the Comments you receive
No to Late Replies
Create a mechanism for quickly answering inquiries. With the speed of the internet, a late response might be as awful as no response at all. Your goal should be to respond to client questions as soon as possible. This needs a well-organized system with dedicated social customer service representatives.
Customer Care Channel
Consider establishing a specialized customer service channel. You can have a dedicated Customer Care Channel within the social media platforms in addition to having dedicated social customer support personnel. Customers who require assistance should be directed to your support profile via your social media sites.
This will make it easier to track unique client requests and give a platform for customers to analyze previous requests that are similar to their own. Most importantly, having a distinct support channel will help you separate your social media content marketing and customer service operations.
Manage Your Team
Have the best internal practices for responses. Customer support isn’t just about solving customer issues. It’s a key tool in building your brand image. To achieve this, you need best internal practices that ensure your support team delights customers beyond solving their problems.
Analyse Continuously
Identify how you’ll track and report on your progress. It’s critical to track and report on your social customer service operations if you want to know how well you’re doing. Client satisfaction surveys can also be used to assess the quality of your customer service.
The information you gather and the conclusions you reach can help you focus your efforts on areas that require more attention. Based on the volume of consumer inquiries, you may discover that you require more workers at certain times than at others.
These steps can help you get the most out of your Social Media Customer Service. But let’s talk about the best practices that you should keep in mind.
Best Practises
Act Immediately
If you quickly reply and resolve client complaints without diverting them to other channels. Your organization will acquire 3–20 percent more customer spending per interaction.
Be Honest
Just because your response time should be quick doesn’t mean you’ll be able to resolve all consumer issues quickly. Instead of making misleading promises, be honest with clients about how long it will take to handle their issues—even if that means accepting that you don’t know.
Where to Answer
Specific concerns must be settled in secret depending on the information involved. Determine whether to resolve complaints in public or private. If the process of resolving an issue will involve personal information, you can easily identify that this problem will require private resolution.
As a result, your team should always keep track of such situations and urge clients to give the relevant personal information by direct message or email.
Do not Ignore Queries
Respond to all feedback, questions, and comments received via social media. If you don’t respond to any of your consumers’ concerns, you may never have another opportunity. Furthermore, such individuals may submit negative evaluations, making your organization appear untrustworthy to potential new customers.
On social media, you must reply to any criticism, questions, and comments. Keep an eye on all of your mentions, check your direct messages (DMs), read your reviews, and keep track of any places where people are mentioning you.
Use Names
Use a person’s first name if feasible, and avoid being too scripted. It indicates that you are interested in learning who the client is, even if it just takes a few seconds to discover the client’s name.
Respond Calmly
Customers who have questions may be dissatisfied and frustrated. Keeping comments light and upbeat helps to steer conversations toward a satisfying conclusion rather than greater aggravation.
Remember that you’re not simply dealing with your customers’ cognitive problems; you’re also dealing with their emotional states. However, the tone of your responses is determined by the tone of your clients’ inquiries.
If a consumer speaks in a casual, amusing tone, respond in the same manner. If the customer’s tone is formal, your best bet is to respond in the same manner.
Customers and businesses can benefit greatly from social media. Using it for customer service is just one of the many ways to assist any company or brand’s growth. Higher turnover results from effective strategies and careful management. Aside from taking advantage of the competitive advantage provided by social media customer service. Smart businesses are constantly monitoring and adopting new social media trends.
Advances in technologies such as artificial intelligence (AI) and chatbots will fundamentally alter how businesses handle support inquiries. The use of social media in customer service can have a significant impact on the success of your brand’s loyalty and advocacy. Using social media for customer service can take your digital community to the next level with the right preparation and listening tool.
FAQs
Is social media good for customer service?
As the customers use social media to interact with friends and even with brands. Social Media is an excellent place for customer service. It should be used by brands for not only marketing but building a community.
What are the benefits of Social Media Customer Service?
Using social media customer service gives your customers easy access to your brand. As you respond to someone’s query in a positive solution that they need. It builds a positive brand image. Also, it is an opportunity for your brand to work on what customers need and update your product to what they want.
How to handle Customer Service on Social Media?
The response should be quick
The response should be transparent and should not deviate from customers.
Assess what problems are asked more and respond to them first.
Try to respond to every query and be personal to show customers that they matter.
The world of content marketing is constantly evolving. New ideas, strategies, and technologies are introduced all the time, keeping professionals on their toes as they continue to explore and implement new ways to reach their target audience.
Content marketers need to keep up with these rapid changes while also focusing on their execution. After all, you can’t just throw a bunch of different tools at a wall and see what sticks.
You need to narrow your focus so that everything you’re doing is working toward the same end goal, that is creating more content for an effective content marketing strategy. With this in mind, we have compiled a list of some of the most useful Chrome extensions for content marketers that are sure to make your tasks easy and more efficient.
These extensions make it easy to find relevant blog posts and other content related to your industry while also filtering out any unhelpful material. They allow you to organize the information you find so it’s easy to refer to them later.
Chrome extensions are small software programs that can be downloaded and added to your browser. They add functionality to the browser, like reminders, weather forecasts, or online shopping tools.
The best way to understand how chrome extensions work is to think about how many different times you use Google Chrome. You open it every day to check your email, surf the web, and search for things on Google.
Maybe you want to buy a new outfit before going out tonight or maybe you’re looking up restaurant recommendations while you’re out with your friends. Either way, having an extension that makes finding something as easy as clicking a button is going to make your life simple.
Chrome Extensions Every Content Marketer Needs
Number of Chrome Users from 2015 to 2020
Chrome is the most popular browser in the world. It is fast, reliable, secure, and has built-in protections against malware. In other words, it’s the best browser for both users and marketers as well.
But Chrome doesn’t come with all of the features that you might find in other browsers. Luckily for marketers, there are some great extensions available that can give them access to a lot of valuable tools without having to download new software or spend time learning about how to use them.
The following are some of the most popular and useful chrome extensions that are sure to make the work easy and more efficient for content marketers:
Grammarly
Grammarly – Best Chrome Extensions for Content Marketers
Grammarly is a Chrome extension that helps you proofread your writing. It can be used in both online and offline modes. It comes with a free version that works well on Google Docs, Sheets, and Slides. You can use Grammarly to detect plagiarism, catch spelling mistakes, grammar errors, and punctuation mistakes. It also provides suggestions for how to improve your writing quality. The free version of the extension detects the following errors:
Detects over 300 types of spelling mistakes (including false positives).
Detects over 100 different types of grammatical errors (including false positives).
Identifies uses of poor grammar in over 50 languages.
Catches more than 200 different types of typos including capitalization errors and misspellings
MozBar
MozBar – Best Chrome Extensions for Content Marketers
When you need a little help with your content marketing, the MozBar chrome extension has got you covered. It’s an extension that gives you all the tools you need to optimize your content marketing efforts, and even more helps you get the most out of every post or piece of content. You can use it to create high-performing blog posts, analyze how people are responding to your content, and see what social media channels are working best for you. Here’s what it does:
1) It shows you how many people are sharing your posts on Facebook, Twitter, LinkedIn, Reddit, Google+, Pinterest, StumbleUpon, and more.
2) It provides a list of keywords related to your business so that you can find relevant new content ideas for each post/piece of content/article.
3) You can add extra data points like links to other pages on your website and videos from YouTube (if applicable).
4) You can also add tracking codes to all of these fields.
HubSpot
HubSpot – Best Chrome Extensions for Content Marketers
If you’re a content marketer, you know how hard it is to stay focused on your business. With the constant need to build new content, the never-ending stream of distractions, and the fact that you’re probably working from home most of the time, it’s easy to lose sight of what you’re trying to accomplish.
But there is one thing that can help ease your work, it is the HubSpot Chrome extensions. These are little programs that sit in your browser and make it easier for you to do things like schedule calls with clients or manage social media accounts. The best thing is that they’re free!
BuzzSumo – Best Chrome Extensions for Content Marketers
You must have heard of BuzzSumo, but you probably haven’t used it. It is a social media analytics tool that helps content marketers discover hot content from across the web. It’s been around for years, and it’s still going strong.
But if you want to understand more about Buzzsumo, there’s no better way than using its Chrome extension. This extension for Chrome allows you to analyze your audience and get more out of Buzzsumo itself—all without leaving the browser.
It’s a great way to learn how to use Buzzsumo and also make sure that your work is stored safely on your computer. It’s a must-have for any content marketer who wants to keep track of their audience and make sure they’re happy with their content.
Ahrefs SEO Toolbar
Ahrefs SEO Toolbar – Best Chrome Extensions for Content Marketers
Ahrefs SEO Toolbar Chrome extension is a great way to improve your content marketing strategy. This extension will help you find the best keywords for your website and how those keywords rank on Google.
The Ahrefs toolbar extension is available for Chrome and Firefox for free. The toolbar will help you find out what people are saying about your site using their search history, social media activity, and other metrics. You can also see how much time people spend on your site as well as what they’re doing while they’re on your website.
The Ahrefs toolbar also helps you create content that attracts more visitors and increases click-through rates (CTR). The toolbar gives you access to data like keyword density, which tells you where your site ranks in relation to other sites on Google Search Engine Results Pages (SERPs). The toolbar also shows you exactly how many people are reading your content and for how long they stay before leaving again.
Bitly
Bitly – Best Chrome Extensions for Content Marketers
Bitly has some pretty cool extensions out there for Chrome like Bitly URL Shortener and Bitly Short links and QR codes.
Bitly Chrome extensions allow you to create short links and QR codes and share them on social media platforms like Facebook, Twitter, or Pinterest. This is an easy way to share content with others without having to type in long links or lengthy URLs.
Wordtune
Wordtune – Best Chrome Extensions for Content Marketers
If you’re a content marketer, you have probably heard of Wordtune. It’s a Chrome extension that transforms your browser into a full-featured editor for writing great content. But it’s not just that, it also makes it easy for you to add images, videos, and other media objects to your work.
Keywords Everywhere
Keywords Everywhere – Best Chrome Extensions for Content Marketers
Keywords Everywhere is a chrome extension that will help you to find keywords and their frequency on any website. It also provides a list of related keywords, so you can spend less time trying to figure out what your target audience is searching for and more time planning your own content marketing strategy.
Awesome Screenshot
Awesome Screenshot – Best Chrome Extensions for Content Marketers
This extension allows you to take a screenshot of any webpage or app and directly upload it to your clipboard, making it super-easy to share content with the world. It’s also got a bunch of other great features, like being able to search for text on websites (like “Hello” or “Howdy”) so you can quickly find what you want to copy.
Headline Studio by CoSchedule – Best Chrome Extensions for Content Marketers
Headline Studio is a chrome extension that will help you create amazing headlines. It will help you find the most powerful words and phrases to use in your headlines, so you can get more clicks and sales. It’s the best extension for content marketers who want simplicity, creativity and flexibility in their work.
Google Dictionary
Google Dictionary – Best Chrome Extensions for Content Marketers
If you’re a content marketer, you’ve probably used Google’s dictionary (by Google) for a plethora of purposes—from searching for proper nouns like “cat” to figuring out how to spell words like “congratulations” or “hoverboard.” This extension simply turns your browser into an interactive dictionary with definitions and examples. It’s also available as a mobile app. Other related extensions by Google include:
Google Translate – You can translate text from one language to another using this extension. It also supports multiple languages.
Google News – This extension gives you access to news articles in multiple languages right in the corner of your browser window. It also includes images and videos.
Conclusion
The above-mentioned Chrome extensions will help you analyze the content you create, whether that means monitoring your brand’s competitors, checking on your content marketing competition, and more. These are great tools to use for those working in an agency or freelancing. Thus, all these chrome extensions are extremely beneficial in making every content marketer’s work easy and effective.
FAQs
What can Chrome extension do?
Chrome extensions are like programs that can be installed in your browser to change or automate certain functions. It simply improves the convenience of the software.
Which extension is best for SEO?
Best extensions for SEO are:
Keywords Everywhere
Ahrefs SEO Toolbar
MozBar
Grammarly
Wordtune
Headline Studio by CoSchedule
What language are browser extensions written in?
Browser extensions are small software programs that are usually written in CSS, HTML, and JavaScript.
The Cosmetics Industry is no longer what it used to be. It is constantly developing & changing itself to fit the expectations of its customers. The increased awareness of people regarding beauty products has forced the cosmetic brands of today to be more inclined towards using organic, cruelty-free & natural ingredients in their products.
Moreover, it is believed that by 2027, this industry is projected to reach $463.5 Billion. Insane isn’t it? It is no surprise that this billion-dollar industry is very lucrative & requires technological advancements. The cosmetic industry is very dynamic & competitive. You definitely need to lace up & adopt marketing strategies that differentiate you from the crowd. Your marketing strategy should give your startup an edge over your competitors. If that’s what you are looking for, then you are going to love this. Happy reading!
A good & positive Personal Branding can benefit & add a new resource to your marketing strategy. It can bring in extra PR. When you started this startup, you might be filled with so many dreams & aspirations, why hesitate to spread the word about it? You can write blog posts pouring out all your expertise about cosmetics, and tell your story on social media platforms like LinkedIn, Facebook& Instagram. When you share your knowledge about your field, you position yourself as an authority in your niche in the long run. Moreover, this can also help you build and maintain good connections with other influential people in the cosmetics niche.
You need solid Content Marketing to promote your business. The content should be relatable & engaging, at the same time, it should be creative enough to grab attention. Consider creating a ‘how-to‘ or ‘DIY skincare routine‘, or just build a newsletter that is subscribed by your potential customers. You can use this subscriber list to send out interesting content about your industry as well as promotions, coupons & discounts to your potential and loyal customers. Not just written, but video content is a great way to gain engagement & increase brand awareness. However, with the decreasing attention of people, make sure your videos are short & crisp.
Collaborations
In the present times, entrepreneurs are realizing the power of Cooperation and Collaborationand are using it to the fullest. Collaborating with salons, spas, hotels, and other beauty and fashion companies will not only boost your sales but will also increase your brand awareness, and build trust & credibility among your target audience. These collaborations mutually benefit both parties, and this is portrayed by one of the trendiest collaborations of all time – NYX Professional Makeup x Netflix ‘La Casa de Papel’ (Money Heist). The renowned makeup brand went all out, from getting content creators to creating different looks to even changing their profile picture. The collaboration of these two fandoms was all over Instagram. Additionally, this collection was available exclusively on Nykaa in India.
Influencers
Now that we are talking about Instagram, we definitely can’t skip Influencer Marketing. This is an amazing strategy used by businesses of all sizes. From big multinational companies to small businesses and even startups collaborate with influencers in their niche & reap the benefits. Influencers, especially micro-influencers, have built a community of people who trust them, and your chances of getting more sales & brand awareness increase. In the cosmetics niche, make-up artists & other beauty influencers would be the right fit for you. But before getting into business with them, you must analyze important data about them. You can analyze the potential, influence, followers, and engagement of the influencer of your choice on Social Media.
Referral Marketing
Referral Marketing is a very strategic marketing tactic that is adopted by different kinds of businesses. In these marketing campaigns, you reward the customer for referring or spreading the word about your startup to others. Consider this as a win-win situation both for you & your customer because the customer gets thereward & you get the word-of-mouth advertising. Not just this, this type of marketing is considered to be the most influential form of marketing. Don’t worry! The rewards do not have to bankrupt you. They could be in the form of points, discounts, coupon codes, & similar benefits.You can use your creativity & curate interesting & engaging offers for your customer which encourages them to refer your startup to others.
Affiliate Marketing
Affiliate Marketing is the process by which an affiliate earns a small commission in return for marketing a product/service for your startup. The sales made by an affiliate can be tracked through their affiliate links. You can even include influencers in your affiliate program where the influencers are provided with a special code & they get a small commission for every sale you get through their code. You can also include an affiliate program on your website where anyone can sign upfor your affiliate program & earn a small commission by bringing sales to your startup. This small commission motivates the affiliates to drive more & more sales, thereby increasing your sales as well as marketing your startup.
Guerilla Marketing
In simple words, Guerilla Marketing is presenting yourself in a way that differentiates you from the crowd. This requires not much money, but a lot of creativity in order to benefit from this type of marketing. Among other things, something that you must consider is the strategic selection of the location. Many brands have resorted to creative guerilla marketing tactics for their business. From graffiti & chalk arts on walls to billboards, guerilla marketing has no limitations. You can even use your wit & outsmart your competitors.
Packaging
Your Packaginghas a big hand in influencing the buying decision of the customer & also helps you make a lasting impression on the buyer. Make your packaging very creative, attractive, unique & catchy. Your packaging should differentiate you from your competitors & should represent your startup. Keeping this aside, your packaging should also be budget-friendly. Being a startup you might not have many funds available for expensive packaging, however, there are many cheap yet classy packaging options out there. Last but not the least, since it is a cosmetics startup that we’re referring to here, the packaging of your product should be such that it is very convenient to use for the customer.
Trends
In this era, if you are not keeping up with the latest Trends, you are surely missing out on a chunk of deals. You have to be well informed about the latest happenings in the cosmetics industry. Keep a track of what are people searching for as well as, spending the most money on. Customization & Personalisation are two such trends that are gaining a lot of popularity right now. The best way to retain & gain new customers is to give them what they want. Make sure you research the latest trends & adapt them to your business. Use your creativity to satisfy the consumers by meeting up to their expectations and giving them exactly what they were looking for.
If you are planning to make a mark in the cosmetics industry, you have to consider a combination of both online & offline marketing strategies. You will constantly face challenges & you will have to prove why your products are worth a try. A competitive industry like cosmetics includes all kinds of big & small players, new products are being launched every other day. Thus, you have to think out of the box & give your customers a reason to shop from your store. Nevertheless, running a startup is definitely not an easy task & we hope these strategies help you in getting to where you want to. Good luck!
FAQs
What are the new changes in the cosmetic industry?
Cosmetic brands of today are more inclined towards using organic, cruelty-free & natural ingredients in their products.
What is the estimated net worth of this industry in the future?
It is believed that in the next 5 years, by 2027, the cosmetic industry is projected to reach $463.5 Billion.
What are some of the best marketing strategies to follow?
Content Marketing, Referral Marketing, Affiliate Marketing, and Guerilla Marketing are some of the best marketing strategies to follow in the cosmetics industry.
When we talk about SaaS startups, we can find many names that have performed well in their respective segment. But Intercom is one such company whose growth has outperformed the growth statistics of some of the industry’s biggest names, viz., Hubspot, RingCentral, Zendesk, Shopify, and more. A closer look at the market growth rate highlights how Slack is the only SaaS startup besides Intercom to have witnessed such massive growth. But what exactly added fuel to Intercom’s enormous success? The answer is SEO and content marketing.
Intercom used killer SEO strategies to become one of the fewest SaaS startups that rakes millions in ARR (Annual Recurring Revenue). At present, the company has an ARR of over $50 million. Keep reading if you’re interested in learning how this company skyrocketed its ARR without spending heavily on advertising and marketing.
Intercom Leveraging the Power of Dynamic Keyword Insertion
If you use SimilarWeb, you can find the top websites that drive the most traffic to the Intercom website. The highest share of traffic comes from the Intercom app itself. And the other traffic comes from websites that use Intercom on their website. Let’s take SimilarWeb, for example. This company too uses Intercom to streamline, organize, and personalize their customer communications. Hence, whenever you visit their website and click on the live chat box, you will notice something like this:
Similarweb on Intercom
Did you see the “We run on Intercom” at the bottom of the chatbox? This message contains a link to their official website.
If you visit any company website that uses Intercom, you will find a similar message in the chatbox. You’ll instantly be redirected to a particular landing page that Intercom created for the traffic coming from the respective website when you click on it. The SEO team at Intercom used dynamic keyword insertion in these landing pages to make the messaging more personalized. For example, you can find the name of the company + Intercom that you visited earlier in the landing page’s headline. It is done to enhance personalization for referral traffic.
Intercom uses the “we run on Intercom” tactic with dynamic keyword insertion to get maximum conversions from the referral traffic. If you’re finding it difficult to convert your referral traffic, you can do something similar.
Targeting Keywords that Bring Intercom the Highest Quality Traffic
Intercom has achieved two goals by targeting the right keywords. One is becoming an authority website, and the second is ranking for hundreds of keywords on top of SERPs.
What makes this strategy unique is ranking for specific keywords that solve one core user problem. Intercom was very clear from day one about focusing more on solving a user problem and not stuffing the blog with keywords to rank for specific keywords. And guess what, it worked excellent for them.
If you go by the technical SEO terms, it is fair to say Intercom relied on “Semantic SEO.” Semantic keywords are identical phrases or words that are very similar to the primary keywords. When you use terms matching the search query, Google uses its advanced AI algorithms to find the search intent and match the user with the most relevant content piece.
So if you were unable to rank your website on SERPs and drive organic traffic, you should try replicating this tactic from Intercom that delivered phenomenal results.
Every company relies on off-page SEO to get more traffic and engagement on their blog posts or official website, and Intercom is no different. Intercom used the Medium Publication feature to get more reach and shares on the published content. You can still find their publication named Inside Intercom on Medium. But unlike most companies, Intercom doesn’t simply re-publish their blogs on Medium almost instantly after publishing them on their website.
You can notice a difference of two to eleven months between the actual blog post published on the Intercom website and the Inside Intercom Medium publication. This strategy ensures Intercom keeps getting traffic on old blog posts through Medium. A similar off-page SEO tactic is being followed by Hubspot too.
But what made Intercom’s Medium strategy work was its selection of topics. Instead of optimizing for search engines, Intercom started publishing optimized content for people. Intercom noticed that opinion pieces, reaction posts, and personal accounts were getting more engagement than the traditional blog post content. It is why they started publishing more on startups, product management, design, etc., and chose topics that would make people read their publication blog posts.
But writing compelling and engaging blog posts wasn’t the only thing that did wonders for Intercom. The company merged enticing CTAs with every blog post to maximize website traffic. Almost all the Intercom Medium articles had four common CTA links:
Intercom blog
Other relevant blog links published on the Intercom website
The author’s Twitter profile, and
The Intercom home page
Finding platforms where prospects hang out and using the same platform for repurposing content worked great for Intercom. You should try this amazing off-page tactic too.
Doing SEO Differently: A Thing to Learn from Intercom
SEO is the best way to make people find your company or products right when they need them the most. It is also a great method to drive consistent free traffic to a website in the short and long term. While many companies are trying their best to ace the SEO game, not everyone managed to crack the SEO code that works best for their website. Luckily, Intercom is not one of those companies. Intercom chose to do SEO in its own unique way.
After analyzing the Intercom website, we found that the company uses a strong off-site and on-page SEO strategy. From refraining to use keyword stuffing for higher rankings to branching out to other publications to gain more eyeballs- there’s a lot Intercom did to dominate the SERPs for the right keywords and receive consistent traffic. Sure, Intercom also invests in PPC and content marketing efforts, but its prime traffic comes from its SEO efforts.
Conclusion
Of all the SEO strategies Intercom uses, we’ve listed above the most relevant tactics that have contributed to Intercom’s massive growth. If you’re a company struggling to improve its SEO efforts, try implementing the above-discussed SEO tactics for visible results.
FAQs
Why do people use the Intercom?
Intercom is a Customer Communications Platform. It helps to target customers with content, behavior-driven messages, and conversational support.
How many customers does Intercom have?
Over 25000 businesses are the customers of Intercom.
The article is contributed By Agnik Ghosh, COO & Co-Founder, MemeChat
The epoch is shifting. If you’ve spent any time on LinkedIn recently, you may have observed that from a staid corporate networking platform the site has evolved into a social media podium. With a more informal approach, professionals are having fun. And memes are considered one of the most powerful online marketing tools available.
Brands are now embracing memes on LinkedIn to develop a digital identity using the unusual social phenomenon of subtle humour but with a more personalised touch. Brands use viral memes to promote their products, and they do this by creating visual elements that their customers can relate to and then spread.
Meme marketing can be a very effective strategy for attracting attention, stimulating conversation, and potentially making your content go viral. Furthermore, it helps a brand gain more customer involvement, fostering a more relaxed and interesting dynamic between the brands and its audience. LinkedIn’s algorithm also rewards active participation, particularly in the form of contributions that spark debate. As a result, LinkedIn is the ideal platform for increasing your meme marketing efforts.
Here are a few tips for using LinkedIn as a tool to elevate your brand’s meme marketing strategy.
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LinkedIn is regarded as the most reputable source of information and is responsible for 46% of the social traffic that is sent to B2B websites. Therefore, content marketers must employ LinkedIn for content marketing, particularly for business-to-business (B2B) marketing and lead creation.
1Bn Monthly Interactions
The majority of LinkedIn’s active members log in every day, resulting in over one billion monthly interactions. However, you only have a few seconds to create an impact. Therefore, meme marketing is the most effective method for achieving long-term success. The objective is not simply to create content, attract attention, and then start pushing your product. It’s all about generating interest in your brand and then using that interest to develop your network.
Pop Culture References
Having the biggest number of youth (34.33 percent) in the globe, the Indian market is ripe for a wide range of marketing opportunities. Memes are a big deal in India because of the country’s rich cultural past and reliance on pop culture references. Video and image uploads, stickers, emojis and even GIFs are all part of this new form of communication.
Popular with GenZ
According to the findings of a recent study conducted by the Pew Research Center, LinkedIn is still the most widely used social media platform among students. It is also important to note that millennials make up more than 59 percent of the user base on LinkedIn, and that 11 million of the 87 million millennials currently hold positions that include decision-making responsibilities. Both of these facts are important to keep in mind. LinkedIn is an excellent platform for promoting meme content, which is extremely popular among members of Generation Z at the moment.
Memes on LinkedIn are disseminated using a particular model that takes into account connections made at the first, second, and third-degree. More than half of the increase in viral activity that has occurred over the past two years can be attributed to changes that have been made to the LinkedIn algorithm. There are currently over two million articles, videos, and posts that are being sorted, ranked, and displayed in the feeds of LinkedIn’s 645 million members and users.
Creating a Digital Identity
Brands are now leveraging memes to create a digital identity using the peculiar social phenomena of subtle humour but with a more personalized touch. They associate their brands with the most viral memes and create visual aspects that their customer can relate to and further share. For example, Zomato and Swiggy are known for curating the most innovative campaigns by triggering human sentiments and amplifying the ‘been there, done that!’ factor on LinkedIn.
Impression Counts
Impression counts on memes have gone from 19.8 million in August 2019 to 24.9 million in July 2020, representing a 26 percent peak, and eventually 28 million around April 2020. Because of Lockdown, consumers were obliged to spend more time in front of their screens, in the vain hope that escapism and memes would somehow magically transform into useful tools.
Catchy Captions
Memes are a brilliant method to capture a user’s attention on LinkedIn, but without a captivating caption, you’re not efficiently leveraging meme marketing. A caption should have numerous crucial components. Adding at least two relevant hashtags to your brand is a good start. For instance, a brand’s name is an excellent first hashtag, whereas a short but clever tagline is an excellent second hashtag. Additionally, the caption should convey more about the brand, product or service to the client. It helps to attach blog articles, landing pages, eCommerce Portals and PLR courses on a meme post.
Necessary Precautions
It can be difficult to keep memes strictly within the limits established by a company’s community. Therefore, marketers are now changing memes and shifting the focus of their content to something that is more closely aligned with the image they wish to project. The use of humour in marketing can be risky, and companies must take precautions to ensure that their clients are not offended or turned off in any way by the jokes they tell.
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LinkedIn marketing is an exceptional next step for meme marketing, which has gone from being an obscure trend to an international phenomenon. When it comes to responding to your brand and business in general, consumers turn to memes for an immediate and simple solution. Memes can help your brand get the upper hand when it comes to promoting your brand, gaining exposure, and strengthening client engagement on LinkedIn, as well as enhancing your meme marketing strategy.
Marketing professionals working in various industries recognize the potential of content marketing. They know a well-drafted and executed content marketing strategy would help them grab more eyeballs. It can also help by boosting the search engine rankings. But owing to the intense prevailing competition from brands, following an ordinary content marketing strategy isn’t enough.
Marketing professionals must upgrade to a more advanced and efficient form of content marketing that encompasses a holistic approach – an approach that leaves an impact on the target audience via stellar content pieces delivered in different engaging formats.
If enough time and effort are put in, it can be achieved with the help of creating an unforgettable content experience. Let’s dive in and know more about what it is and how it can be created for visible results.
A content experience can be best defined as the overall experience of finding, accessing, consuming, and engaging with a sequence of well-organized brand content available across different platforms and devices.
Most online readers are at different buying stages where they need relevant, ongoing resources to help them move purposefully forward in their journey. A content experience helps deliver such resources in the form of stellar content.
The content experience begins with context and how it reaches your target audience. It also encompasses how the brand content is structured and how it manages to engage people with it. It requires snappy writing backed by a strong strategy on how to feed it to your target audience.
Take MailChimp, for example. MailChimp has championed the art of delivering stellar content experiences. MailChimp segregated its content experiences into categories covering product guides, practical marketing tips, tutorials, the fundamentals of email marketing, and success stories.
Each category caters to a specific audience personal. The marketing tips section is geared towards helping business owners boost their revenue through automation workflows, A/B testing, e-commerce marketing strategies, etc.
MailChimp knows what the audience wants. It delivers the same in an engaging, well-structured, easy-to-find manner, providing a pleasant content experience.
There are no defined rules to help marketing professionals create a winning content experience. But after analyzing most top brands’ digital assets, a common string of frameworks was found. Hence if marketing professionals want to deliver exceptional content experiences, the following points should be followed and executed.
Let’s understand How to Create a Winning Content Experience.
1. Enhance the Reading Experience
When putting in a lot of effort to create excellent content, make sure people don’t have to squint and strain to read what is written. Keeping the text large enough for people to comfortably read it is a good practice. Another point to implement for a seamless content experience is to use paragraph breaks. Use as many H2s, H3s, italics, bold, etc., as possible, so people can skim through the content or go through it in one sitting.
Avoid using more than five lines at a stretch for ease of reading. Otherwise, the text may appear like a wall of text that no one would be interested in looking at. If creating long content is a part of the content strategy, make sure enough jump links are used throughout the content. It enables the reader to navigate to the section she/he is interested in reading.
Another way to enhance the reading experience is to place aesthetic charts, graphs, infographics, etc. If these cannot be placed throughout the content, a video summarizing the main idea shared through the content would also suffice.
2. Leverage the Strength of Each Platform
ratings of different platforms for B2B marketing
Back in time, sharing links to blog posts on social media platforms like Facebook, Twitter, etc., used to do wonders. But it isn’t the case anymore. Be it Facebook or Twitter, every platform wants people to spend more time on their platform. Hence if marketing managers want to succeed, they have to play to the strength of each platform. It will help create a memorable content experience and also deliver long-term results.
To create a seamless content experience, start by creating standalone posts in a form that best matches the format of the respective platform. For example, you can convert the learning of a blog post into an informative thread on Twitter or a series of standalone posts on Facebook that help you establish yourself as an authority. Long-form text can also be converted into text-based videos and posted on platforms like YouTube to garner more views.
Every platform is distinct and created for people to discover varied content formats. So if marketing managers want the content to reach more people, they will have to optimize the content in optimal ways.
Using different platforms inappropriately would make the content more ineffective, and the target audience would start alienated. To prevent this, begin identifying the ideal ways to distribute content in each environment.
3. Personalize the Content
Even if a brand offers one product/service, it can be used by different people with varying problems, aspirations, and interests. It is one reason why no brand talks to a broad target audience in the same way. It rather segments the audience into various categories and creates personas for reference. These personas are then used to create personalized content for each type of person within the audience.
Marketing managers can do something similar to create and offer the best content experience. Segmenting email lists to ensure only relevant emails are sent to a category of people is one effective way to approach things instead of sending out mass communication emails to the entire list. It can be combined with targeted advertising to create a complete content ecosystem that meets the needs of every audience within a defined category.
Personalizing content isn’t always creating individual content pieces for the defined personas. At times, it refers to changing the way you present the created content to the audience.
Every content piece is created with a purpose in mind. The goal can be to present the brand as a thought leader or contribute to an ongoing conversation. It can be different for different brands. But irrespective of the purpose the content has, it should be able to guide the readers smoothly throughout the content. It is believed that good content naturally leads or links to another piece of relevant or related content.
It can happen with proper interlinking throughout the content or crafting relevant content upgrade materials, making compelling calls to action on a given topic. The content strategy should have plans to create an ecosystem of related content, so the brand can deliver a connected content experience, irrespective of the funnel stage people are in.
The end goal of marketing managers should be to make people stay within the brand content ecosystem and continually assist them in discovering the value of the brand. Doing so is crucial so that when the brand attempts to pitch, people are more than ready to hear it.
5. De-Silofy Your Content & Teams
A mistake some marketing managers make is organizing the brand content by content date or format. This is a deadly mistake because it makes the content undiscoverable or hard to locate. To fix this problem, it is essential that the created content is grouped according to category and further grouped according to content format. Such content organization will allow readers to quickly locate the desired content correlating to their respective stages in the buyer’s journey. Following this method, marketing managers can easily extract content, improving the content experience.
Delivering the best content experience is not one person’s job. It is the combined responsibility of a sales manager, content marketer, digital marketer, product manager, graphic designer, UX designer, etc. These teams often don’t work together in tandem, hampering the overall content experience.
To fix this problem, the CMO needs to bring together all these teams on the same page, making them work together to achieve the same goal. Making seamless collaborative processes is the only way to deliver a smooth content experience.
Creating Winning Content Experiences Requires More than Content Creation
Steps included in Content Experience
Creating a seamless content experience can be very rewarding for brands. But it can only be possible when marketing managers realize that creating it requires more than stellar content creation.
The entire experience is more about building a well-connected content ecosystem than delivering disjointed pieces of content and guiding the readers through the different stages of the marketing funnel while solving all their major pain points.
A winning content experience can only be delivered if the team responsible for creating it understands the target audience’s psychology. Figuring out what the target audience wants and creating content addressing those queries is half the battle won.
Marketing managers who want to go beyond the typical content marketing measures to stay relevant should try the methods shared above to create a memorable content experience for their target audience.
Conclusion
The creation of content is done with the purpose of educating people about specific brands. However, a positive content experience stands as a result of good content and its related aspects which leads to a better name for that brand. Content marketing strategies can also be put up as an essential point in deciding on content experience. The need for creating a better content experience and the tips required to accomplish the same are shared in the above context.
FAQs
What is meant by content experience?
A content experience is a reaction given by online readers or anyone who comes in contact with the shared content of specific brands.
What is content marketing?
Content marketing is the creation and sharing of particular data with the purpose of diverting audience attention towards the marketed brand.
Can a content experience make or break a brand?
Yes, the Content experience can not wholly make or break a brand. But surely they have a great impact on its success rate and popularity.
Who all forms an essential part of the content experience?
The whole team responsible for the content creation and its management is counted as part of establishing customer experience. Content creation and content marketing are two important aspects of establishing a content experience.
Why content experience is important?
Content experience creates an impression on the audience. Creating a good impression can result in better advertisement of a product and a good increment in its sales.
When it comes to Facebook, no one knows how the algorithm might change, what will be promoted to users, and what will be lost forever in the millions of posts made by Facebook users every day. Businesses and influencers spend a lot of money to get their posts sponsored so that it gets promoted to their targeted demographic but still sometimes the result is not quite satisfying or what they expected it to be.
But there are some ways people can improve their reach and promote their services on Facebook, as it is one of the most profitable platforms because of the number of users it has. It has more than 2.8 billion active monthly users and the number keeps on increasing, so you know that it is quite beneficial to promote a business, especially new ones that need extra reach and attention.
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Now the question is how to do that? How to increase your Facebook reach when the platform is overly saturated and populated? Following are some tips and tricks to improve your Facebook reach and gather the audience you desire.
These days, short videos are ruling social media and are the most consumed form of entertainment by users. This happened after the extreme success of TikTok, and from there, every major social media platform created its own short video option for its users. It is quite effective as it catches the attention of the user in a very short time and it is easy to make.
So the platform wants you to make more videos as they are getting more clicks and people love to watch short videos. So if you make original videos on the Facebook platform, it is going to promote them more and they will reach thousands and millions of new people who might be interested in what you have to say or offer, and this will result in getting new followers for your account.
Do Livestreams
One more video format that you can do is a live stream. People love to stop by and interact sometimes, and it is proven by a lot of studies that it increases the reach and number of followers. If you want to create a more personal bond with your audience, you can do live streams about sharing some of your experiences or you can cover some topics close to your heart that your audience will be able to relate to and connect to. These days, Q&As are getting really popular.
In this format, the audience asks questions to the person, and this creates a great conversation and a connecting moment for both the creator and the audience. If your audience finds the interactions interesting and entertaining, they might come again, which will increase your number of followers.
Keep Mixing Your Post Feed
If you want to keep the audience interested in your account, you have to mix up the content. You can’t just do the live streams all the time or only post pictures or videos. You have to mix things up. It is important to keep your feed interesting and attractive for new visitors and for those who are already following your page.
So you can post a picture, share a nice quote with your audience, or post a video sometimes. It is all about making your feed and content diverse so that different types of people can tune in and can interact with your content.
Make a Perfect Posting Schedule
Even if your posts are very interesting or the memes you are posting are really funny, if your publishing timing is not good, then it is all in vain. It is important to post your content when most of your audience is online and will be able to see the content, like, and share it. This is something you have to figure out by posting frequently and regularly and understanding the reaction you are getting from your followers.
Do Not Use Click Baits
One thing people do not like on the internet is clickbait. The internet is already full of clickbait, so if you also use clickbait to attract your audience, it might work in the beginning, but as time passes, the audience will stop clicking on your posts or stop following you because of the reputation of you posting clickbaity stuff. So try not to feed into it. It seems lucrative, but the people on the internet know what they want, and if you keep on disappointing them with clickbait, they will stop following your account.
Share Your Content on Facebook Groups
Facebook groups have over 400 million members, providing a tremendous chance for businesses or individuals to market their content or services to the group’s like-minded members. It’s a fantastic way to spread your message while also gaining new followers for your account. You can also start your own group and invite your friends and followers to join. This makes following you more enjoyable, and as more people join your group, more people will learn about your company or anything you have to offer.
Make the Most of Popular Topics
Things are always changing on the internet, especially the trends. Anything can be a trend on the internet. Try to be with the times keep track of the trends and post accordingly. So that your audience is never bored with your content and you are always on the cutting edge. If you want to attract a new audience, especially from the younger generation, you should always keep tabs on what is trending and how you can use that to create new content for your feed.
Humanize Your Brand
If you give more humanized and personal responses to the comments on your posts and share real-life experiences and stories, then more people will feel connected to your account. Authenticity is what attracts people on the internet. If your posts and interactions feel more human and thoughtful, then it will attract more people to your account, and they will promote your account to others too.
Learn From Your Competitors
One of your best teachers is your competitor. You can learn a lot from them. Check out the ads that your competitors are showing on Facebook. Three are several ad spying that you can take the help from. One of the Ad Spying tools is AdSpyder, which provides insight into the SEO strategy of your competitors. After this, you can implement these strategies on your own Facebook Page.
Try to Respond Quickly to Comments
If your followers or viewers have any questions or remarks, it’s a good chance to make a solid first impression. However, if you do not answer soon, it may be too late and you will be unable to engage in meaningful conversation with the commenter. If you get a query or comment, attempt to react within 30 minutes. After that, the commenter may forget that they asked you a question, or they may believe that their query is unimportant to you. And this is not a nice first impression for a new company.
Set up a Facebook Contest
It is always a good idea to run a competition for your audience. You can give a prize to a winner, or a “shoutout” will also do. And you can make your audience vote for the winner, so the competition is fair and everyone has a chance to win. The competition can be about anything related to your brand, anything creative, like “best quote” or “best caption for your picture”.
Conclusion
Sometimes you don’t have to pay a ton of money to promote your Facebook account and increase your reach, but it does require a lot of hard work and planning. It can be a little tricky sometimes as the platform keeps on changing its terms and algorithms, but there are some steps you can follow to improve your reach and create a loyal fanbase. Being consistent with your postings and keeping them genuine and humanised will help you a lot, especially if the account is a startup.
FAQs
What is Organic reach on Facebook?
The number of individuals who saw content that wasn’t promoted with advertising money is known as organic reach.
How does Facebook calculate organic reach?
The number of times a post appears on a person’s screen is used by Facebook to determine reach.
Every good marketing technique requires a strategy and content forms the core of this strategy. The leading goal of using content marketing is to create brand awareness. Using the content wisely would not only help you get more customers but also in reviving and strengthening the trust of older ones.
Today, most brands including the big ones like Microsoft, P&G, Google, etc. are using content marketing. But, do you really need content marketing for a successful business?
The answer is yes. If you are still asking why we have listed below the areas where content marketing will help your business to grow:
By creating awareness about your products & services.
By building a strong and loyal relationship with your customers.
By reaching your target audience with solutions.
By developing a community around your brand.
By boosting your conversion rates.
Owing to all these reasons content marketing has emerged to be not just important rather mandatory for the success of any brand across the globe.
There are several tips and tricks that will help you master the art of content marketing. For example, posting fresh content regularly would help you to earn links, rank on SERPs, and also in driving social engagement. However, to get the desired results a good content marketing strategy is as crucial as good content itself. This means the right content must reach the right audience at the right time for the right reasons.
This has become especially important in post COVID times when most companies have to cut down the cost of marketing owing to the future uncertainties. As per the studies, the overall revenue spent on marketing has declined from 11% in 2020 to 6.4% in 2021.
This has resulted in businesses rapidly moving towards online forms of marketing resulting in a sudden boost in demand for compelling and valuable online content. Owing to this the revenue for content marketing has increased several folds worldwide.
As per statistics, the overall worldwide revenue for content marketing which was around the U.S. $42.2 billion in 2018 has increased to the U.S. $76.09 billion in 2022. Moreover, this revenue is expected to increase to the U.S. $137.2 billion by 2026.
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So if you are struggling to develop a perfect content marketing strategy for your business, you have ended up at the right place. In this blog, we will share the best content marketing strategies for 2022.
Before you begin devising your strategy, we must first understand what all will we require for it i.e. the key elements of a content marketing strategy.
There are five key elements that must be clear in your mind before you begin your planning. These elements will help you come up with the perfect strategy and take your business to new heights. They are:
Audience Persona
Before you feed them, you must know what they like. For a successful content marketing strategy, you should know the persona of your target audience. Their choices, preferences, expectations, etc. everything should be clear.
This is also sometimes called buyer person. It will enable you to bond with your target audience through effective communication.
There are a number of ways to do this:
Review the analytics of your website: Make category-wise notes on your audience includes. Divide them into groups like customers, potential customers, visitors, etc. This way you can identify your target audience as well as their pickings.
Conduct surveys: The best way to know what they like is to directly ask them. This would save you from making assumptions. Leave small one-word or one-sentence answer-type questions for your visitors. Review the poles to get a clear picture.
Analyze the latest trends: Whatever your business is everything changes with time. To sell better you must always remain updated. Explore the market regularly to know what your customers might be expecting from you. Keep revising your products as per the need.
Track your competitors: “Keep your friends close and enemies closer.” This might sound dramatic but is true for any business person. If you wish to stay ahead keeping track of your competitors is imperative. See what makes them desirable to the customers.
Overall knowing the challenges, preferences, and priorities of your audience would help increase your conversion rate.
Positioning & Brand Storytelling
The story of your brand and the positions of your products should be clear. This will help in providing a consistent experience to the audience even when they visit you through different content channels. Moreover, as multiple individuals are involved in developing content a clear story will also help them create the right image of the product.
Knowing your existing and potential customers as well as your top competitors is very important. Further, knowing the unique value of your brand, and the challenges it is helping to resolve would be very useful in creating your brand story. All this together will aid in bringing your brand forward as a better and preferable choice for your customers, over your competitors.
Content Marketing Mission
It is actually a statement meant to answer all your questions regarding content marketing. This describes the target you wish to accomplish using content marketing.
This may include questions like “why to create content, who is your target audience, how to reach them, what goal will you accomplish through this?” etc.
This must also focus on the unique value you wish to provide your audience through your content as well as your detailed business model. Doing this will help you identify the right format for your content.
Business Case
The ultimate aim of your content marketing strategy is to get more business. Therefore, documenting a well-defined business case is highly crucial. The business case will assist you in identifying your business goals and how your content marketing strategy will help you in achieving them.
Moreover, it will also recognize the resources that need to be invested in your strategy to generate desired results. Benefits, costs, and risks related to a content marketing strategy can be easily figured out using the business case.
Action Plan
Finally, you will need an action plan that covers all your goals. This should include everything starting from the format and language of your content, content topics and campaigns, channels for promotion and distribution, as well as publishing and managing your content. Creating an editorial calendar can also help you with your plan.
7 Steps for Creating the Best Content Marketing Strategy
In this section, we will share with you the 7 most powerful steps to craft the best content marketing strategy for your brand. So let’s begin.
Categorize Your Audience and Content
As described in the earlier section, you must have your audience persona handy and segregated it into different categories. However, an important piece of advice here is to not consider any of these categories useless.
The visitors of today may turn into your loyal customers tomorrow it all depends on what you have in offer for them. So, observe the activities of every kind of audience you have.
Usually, an individual connects with the brand slowly. They may just scroll down through your websites for months before they finally decide to take an action. It takes time for people to trust a brand and its products.
Moreover, remember that you would buy a product on the advice of a friend, not a salesperson. So, try to be a caring friend to your audience whom they can trust. The best way to do this is to provide them with the right information. For example, if you are a skincare brand, tell them about the skin requirements and basic skincare tips before you actually introduce them to your product.
Having said that don’t forget that your ultimate goal is to increase conversion rate and that will only happen if your audience remembers your product. Integrate your brand with every story you tell your audience. They should get comfortably aware of everything you are providing.
The customer must feel that you genuinely care for their needs. Once they start trusting you try to resolve their problems by extending your relevant product. A clear call to action is extremely important at this point.
Another important thing to remember here is that no customer will buy every product. Each of them has different requirements. Hence, you must serve them accordingly.
The book “Business model generation” written by Alexander Osterwalder and Yves Pigneur talks about the Empathy map based on a comprehensive approach. They describe it as a collaborative tool that will help you understand and connect with your audience better. It actually promotes walking in the shoes of your customers.
This concept focuses on adopting the audience’s perspective to understand their needs. This will provide you with an overview of what they think and feel. Also, you can decipher the factors that will encourage them to develop a strong relationship with you.
The audience is looking for the solutions to various problems they have and your responsibility, as a marketer, is to fit your product into their requirements.
Setting Your Content Marketing Goals
Your content marketing goals must comprehend the overall goals of your company. By looking at the wider scenario you will be able to make a better analysis of how can you actually make every content count.
You must also identify suitable content marketing metrics for your business. They might be primary, for example, the direct revenue generated by content marketing, or secondary, for example, organic traffic, SERP rankings, etc.
Further, consider the resources that are available to you. This will let you set motivating yet practical goals that are specific, measurable, and achievable. Setting the timeline and using realistic benchmarks to assess the goals is also very crucial.
There are a number of frameworks that will help you through the entire process of goal setting and tracking. Key Performance Indicators can be of great help if you are trying to set higher goals for your business. However, if you are worried about the complexities or intricacies of most frameworks as a beginner, we would advise you to go for OKRs. Objective and Key Results will help you set agile goals and track your performance through key results.
As a leader make sure to involve your team in every discussion. Ask for their opinion, and see how some of them may surprise you. Allow them to set separate goals individually or for the teams. This will make them feel more independent and important. Also, it will encourage them to work more efficiently towards the goals.
Analyze Your Existing Content
There are almost 1.17 million websites on the internet that produce around 70 million blog posts every month. This data is enough to bring your attention to the quantity of content available for your audience. Hence, if you want to have more engagement with your audience focus on quality. It is important to remain active but, it is equally important to maintain eminence.
This is why you must analyze the content that already exists on your website. Also known as content audit it is done by most successful companies annually or half-yearly. The basic idea here is to analyze the existing content to identify the best-performing topics and keywords. Also, it will help you recognize the communication channel most preferred by your audience.
When implemented correctly it can help in generating more organic traffic, securing better ranks on SERPs, as well as in boosting the engagement of your content.
Editorial Plan and Content Calendar
To create an editorial plan and content calendar is to allocate your resources and recognize your limitations. You should be absolutely clear about your content marketing goals at the beginning of the year.
After your goals are set it is extremely important to prioritize them. At this stage, you can actually identify opportunities to experiment and at the same time create a plan that will save you from making blunders.
Your entire plan should be based on what services or products you are offering, renewing, or launching for your audience. The plan will include the roadmap for the product campaign and recognize the resources needed to implement it. It should also be able to estimate the potential gains.
Creating an excellent editorial plan starts with finding relevant topics. You can use various paid and unpaid tools available for this purpose depending on your budget. These topics must be in the interest of your target audience. Try looking for content that is evergreen. This means that your content should be sustainable yet fresh for the readers.
Topic Selection
It should always top your priority list. Majorly there are two factors that help you in topic selection. First, whether it will sound attractive to your target audience, and second, does it have the ability to achieve conversions.
If you have a problem finding a large number of topics try to create topic clusters. These are several inter-related topics that share the same central term with other relevant subtopics. This will help you establish yourself as a pioneer of that particular topic amongst your readers making them trust you even more.
Also, before you finalize your list of topics do not forget to dive into the content of your competitors. It might prove really useful in finding relevant topics, formats, or keywords. For more ideas you can also visit the other content publishers, for example, influencers, online magazines, etc., that share the same area of expertise.
Your content plan should be such that it covers all the aspects of the customer’s journey. This is highly important as you will have a variety of audiences visiting your site for a variety of purposes, this is known as the customer journey. You must have content for each of their need.
The different aspects of a customer’s journey include:
Recognition: Recognition is when an individual recognizes you as a brand and begins interacting with you.
Contemplation: Contemplation is when they start considering you for their needs.
Selection: Selection is when they select you to help them with their issues.
Retention: Retention is when they start relying on your product for their requirements.
Endorsement: Endorsement, is when they start recommending your products to their nearby people.
Prepare a list of your topics based on these factors. Once you have the list in hand, decide a deadline for each topic and put the schedule on your content calendar. This will keep the information handy and organized. You can also track the progress of a project at any point in time and not miss a deadline.
Content Development
The entire process of content marketing revolves around the content. You cannot afford to make mistakes in this area. Even when you want to speed up the entire process and reach your goal with rocket speed, you cannot compromise the quality of your content.
The originality of the content is most important. No matter how well you write if the content isn’t original neither the audience nor Google will give weightage to it. For good quality content apart from reading the resources online also include your personal opinion, knowledge, and experience while writing.
Do not just focus on specific areas rather include diversity in your topics. More diversity means more engagement for a variety of people. Use graphics and images to keep your readers engaged. Whenever possible provide statistics for better understanding and acceptance of your content.
Repurpose your content into different styles to make it reach a wider audience. For example, you can create podcasts, infographics, or even videos out of a blog after publishing it.
You can also include User Generated content for your website. The top positive comments you received, or videos or photos shared by your customers, share all on your website. This will attract a lot of positive attention to your product.
Content Distribution Plan
As discussed in the earlier section, good content is only valuable if you can make it reach the right audience at the right time. Even the best content becomes worthless without proper recognition. For this, you need an excellent content distribution plan.
There are majorly three channels for content distribution. They are:
Owned media channels: Includes blog posts, landing pages, newsletters, social media profiles, etc.
Paid media channels: Includes social media ads, influencer campaigns, sponsored content, etc.
Earned media channels: Comments, shares, mentions, guest posts, etc.
Basically, the purpose of all of these channels is to publish your content and promote your products. While you plan your content distribution analyze all the channels. Use past performance and experiences to identify the best suitable channel for your audience. Also, look for other new alternatives available in the market.
Align your messages and goals across all the channels to provide a clear picture of your brand and products. The omnichannel approach is considered the best to bring your product to the attention of your audience.
Focus on content optimization and content quality to get desired results. The main target while developing any kind of content should be to improve user experience. The readability of the text, the tone, and format, everything should be as per the convenience of your users.
Regular Update & Analysis
Content marketing is a regularly evolving process. Therefore, the evolution of your content is also mandatory. Analyze the performances of your previous content to understand where the audience connects the most and where they don’t. These are the signboards for the success of your content.
Identify the content with the best engagement and conversion rates, and develop more similar content that intrigues them. There are four essential metrics of content marketing that decide whether your content is valuable or not.
User behaviour: See how users react to a particular type of content. How much time they spend on that page or the number of new or returning visitors. Identify your top-performing pages.
Engagement: The comments, reviews, and shares are all signs of engagement. Look at them to know the worth of your content.
SEO outcomes: The dwell times, backlinks, organic traffic as well as keyword rankings will define how often you will appear in searches.
Company revenue: Nurturing old leads, generating new leads, cost per acquisition, conversion rates, etc. will help you identify the best and worst content on your site.
Examine your content based on the above factors to decide upon the future course of action in your content marketing plan.
Conclusion
Like any other industry, the trends in content marketing also keep changing with time. However, if you understand the basic principle your brand will sustain all the changes and still stand strong.
Understanding your customer and winning their trust is the ultimate key to becoming a master of content marketing.
P.S. Special advice for beginners: Don’t jump into the rat race immediately as a single wrong decision can ruin your goodwill forever. Keep optimum pace and take time to establish yourself amongst your audience. Build trust as well as brand value. Soon the audience will start engaging with your content.
FAQs
What is a content marketing strategy?
Content marketing is a marketing strategy that is built to attract more visitors, create high-quality content and rank higher on Google.
What are the 4 pillars of content marketing?
The four pillars of content creation are originality, relevance, engagement, and relevancy.
Pooja Uniyal
