Tag: Content Marketing Tools

Best Content Marketing Tools

S. No.	Tool	Best For	Rating
1	HubSpot	CRM, Marketing Automation	★★★★★
2	Ahrefs	SEO, Backlink Analysis	★★★★★
3	BuzzSumo	Content Research, Trends	★★★★☆
4	Evernote	Note-taking, Organization	★★★★☆
5	Google Analytics	Website Analytics, Insights	★★★★★
6	SEMrush	SEO, Competitor Analysis	★★★★☆
7	Google Docs	Document Creation & Collaboration	★★★★☆
8	WordPress	Website & Blog Creation	★★★★★
9	Canva	Graphic Design, Social Media	★★★★☆
10	Grammarly	Writing & Grammar Improvement	★★★★☆
11	Trello	Project Management, Task Tracking	★★★★☆

HubSpot

Website	www.hubspot.com
Rating	4.4 out of 5
Free Trial	Available
Platforms supported	Web
Services	Centralizing various content marketing tools into one unified platform

HubSpot is a powerful and comprehensive content marketing tool that stands at the forefront of marketing automation and inbound marketing solutions. As a content marketing platform, HubSpot offers an array of essential functionalities designed to optimize content strategies and drive successful marketing campaigns. Its user-friendly content editor simplifies the creation and publication of blog posts, web pages, and other content types, streamlining the content creation process. HubSpot’s built-in SEO tools assist users in optimizing their content for search engines, providing keyword suggestions and insights to improve content visibility and rankings.

HubSpot also offers content personalization capabilities, allowing marketers to create dynamic content that adapts to individual visitor preferences, fostering higher engagement. Furthermore, A/B testing options allow for the optimization of content elements, ensuring that content performs at its best.

Features of HubSpot

HubSpot CMS makes it easier for users to manage content across multiple languages with the Multi-Language Content Creation feature.
Website Themes features allow marketers to choose pre-built themes or design their themes.
Adaptive Testing lets marketers know what type of content is performing best with their targeted customers.
HubSpot CMS offers SEO Recommendations to let users know how they can improve their website and where action for improvement is required.
The platform’s Lead Generation Tools feature allows marketers to add various lead generation tools to their websites, helping turn their visitors into customers.
The Analytics feature allows users to analyze and generate reports on their website traffic, overall page performance, contact conversion rates, etc.

Pros

HubSpot CMS is a one-stop platform for handling all content publishing, marketing, and sales activities.
HubSpot CMS facilitates unparalleled security.
Users can use it as a CMS for content marketing or website building.
The platform’s templates use a drag-and-drop manager tool that is responsive by default.

Cons

HubSpot CMS’s development curve can be challenging to understand.
The platform lacks eCommerce support.
Many users are not satisfied with HubSpot CMS’s technical support.
It facilitates a limited plugin and theme ecosystem.

Pricing Plan:

Have a look at the pricing details of HubSpot Marketing Hub.

Plan	Yearly Price
Professional	$800 per month
Enterprise	$3600 per month

Ahrefs

Website	Ahrefs.com
Rating	4.7 out of 5
Free Trial	Not Available
Platforms supported	Web
Services	Content Research, Competitor Research, Link Building, Keyword Research, Website Audit, Rank Tracking

Ahrefs is a powerful and widely recognized SEO and content marketing tool. While it is primarily known for its robust SEO capabilities, it offers valuable features that make it an indispensable asset for content marketing strategies as well. As a content marketing tool, Ahrefs provides various functionalities, including content analysis, keyword research, competitor analysis, and content explorer. These features enable users to analyze the performance of their content, track organic search visibility, discover relevant keywords, identify competitor strategies, and explore trending topics. It is one of the top 5 content marketing tools. Content creators and marketers can leverage Ahrefs to optimize their content for search engines, identify content gaps, and drive organic traffic to their websites.

Pros

It’s one of the most extensive web crawlers among SEO tools.
Users can have recent and wide-ranking keyword alerts on their email regularly.
The platform offers access to the largest backlink database.
Ahrefs facilitates advanced filtering options throughout the platform.

Cons

The platform doesn’t offer integration with Google Analytics and Search Console.
Ahrefs doesn’t offer any outreach tool.
Its web traffic statistics are not as robust as other similar tools.
Keyword suggestions provided by Ahrefs don’t have a relevancy score.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Lite	$83 per month	$99 per month
Standard	$166 per month	$199 per month
Advanced	$333 per month	$399 per month
Enterprise	$833 per month	$999 per month

BuzzSumo

Website	Buzzsumo.com
Rating	4.5 out of 5
Free Trial	Available
Platforms supported	Web
Services	Content curation & influencer marketing

BuzzSumo is undoubtedly one of the best content marketing tools available, providing a wealth of features to enhance content strategies and drive optimal results. As a content marketing tool, BuzzSumo offers a diverse set of functionalities that cater to content creators and marketers. It facilitates content discovery by uncovering popular and trending content across various social media platforms, enabling users to gain insights into audience preferences.

Moreover, BuzzSumo provides valuable content insights, allowing users to track their content’s social media engagement and optimize their strategies accordingly. With topic research tools, content alerts, and backlink analysis capabilities, BuzzSumo equips marketers with data-driven strategies to create compelling content, stay up-to-date with industry trends, and drive greater success in their content marketing endeavors.

Features of BuzzSumo

BuzzSumo’s Discovery allows users to tap into viral stories, engaging topics, and real-time trends, generate content ideas, and access 8 billion articles worldwide.
Research tools can help users discover the most popular content in any niche, investigate content across social media platforms, and study shares, links, and trends.
With BuzzSumo’s Monitoring feature, marketers can track mentions, updates, and trends, create alerts for topics and keywords, and monitor competitor mentions and content.
BuzzSumo’s Chrome Extension lets users quickly analyze social engagements while browsing search engines and sites and examine competitor metrics within seconds.
Users can integrate and automate BuzzSumo with powerful APIs and create internal reporting tools, dashboards, and visualizations.
Influencer tools help marketers shortlist tastemakers and trend breakers by identifying influential authors, creators, and social media influencers.

Pros

The platform stands out for its powerful content discovery features.
With BuzzSumo, marketers can gain insights into their competitor’s digital strategy.
BuzzSumo provides insights about different types of content, including web, social media, and video content.
This advanced tool allows PR professionals to discover popular influencers and emerging trends.

Cons

It doesn’t cover all social media platforms, like Instagram, TikTok, and Snapchat.
The platform facilitates limited backlink metrics.
The platform’s user interface needs to be updated.
The topic explorer feature is not entirely accurate.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Basic	$95 per month	$119 per month
Content Creation	$199 per month	$249 per month
PR & Comms	$199 per month	$249 per month
Suite	$399 per month	$499 per month
Enterprise	$999 per month	$999 per month

Evernote

Website	Evernote.com
Rating	4.4 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Create, capture & access everyday notes

Evernote, renowned for its note-taking and productivity capabilities, proves to be an exceptional content marketing tool for businesses and content creators alike. Its versatility and seamless cross-device integration enable users to optimize content marketing strategies and streamline the content creation process. With Evernote, capturing and organizing content ideas becomes effortless, allowing users to jot down blog post concepts, draft outlines, and collate research findings systematically in one centralized location.

As a comprehensive content repository, Evernote stores a vast collection of ideas, research, and notes, serving as a valuable resource for future content creation and ideation. Ultimately, Evernote emerges as an indispensable tool, streamlining content marketing workflows, fostering productivity, and empowering businesses to deliver more impactful and successful content campaigns.

Features of Evernote

With the Sync and Organize feature, Evernote automatically saves notes online and syncs them to all user devices.
Web Clipper tool saves articles, web pages, PDFs, and screen capture directly to the platform.
With the Search feature, users can find words in handwritten notes, text in PDFs, presentations, images, or office documents, and narrow search results.
Evernote’s Templates feature saves users time with easy-to-install, customizable, and reusable note templates.
The platform’s Tasks feature enables users to create and manage to-dos in their notes.
Users can connect Evernote and Google Calendar to bring their schedules and notes together.

Pros

It offers comprehensive formatting options from Bold, underline to Font, Checkbox, and more.
The platform allows users to organize their notes by hierarchy.
Evernote allows users to collaborate with others and share notes and notebooks.
Evernote offers affordable Basic, Premium, and Business plans.

Cons

It offers limited features at a free plan.
The platform is not ideal for brief tasks or short notes.
Evernote lacks customization.
It doesn’t offer a read-only mode to prevent accidental changes in the content.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Free	$0 per month	$0 per month
Personal	$10.83 per month	$14.99 per month
Professional	$14.17 per month	$17.99 per month

Google Analytics

Website	Analytics.google.com/analytics/web/
Rating	4.7 out of 5
Free Trial	Completely Free
Platforms supported	Web, Android
Services	Understanding your audience and tracking site metrics

Google Analytics is a powerful and widely used content marketing tool that provides valuable insights into website performance, user behavior, and content effectiveness. As a content marketing tool, Google Analytics allows marketers to track key metrics such as website traffic, page views, bounce rates, and conversion rates. It helps content creators understand how users interact with their content, which pages are most engaging, and where improvements can be made to enhance user experience.

Setting up a Google Analytics account and adding the tracking code to your website is all it takes to begin automatically monitoring your data. With Google Analytics, content marketers gain valuable insights into user behavior, enabling them to optimize their strategies and achieve greater success with their content marketing efforts.

Features of Google Analytics

Google Analytics Reporting feature allows marketers to understand marketing data better. It enables users to generate and share different types of reports across the company.

Visualization Features allow users to view all reports and metrics in charts, leading to quick data analysis.
With the Smart Goals feature, users can set specific goals and measure the progress concerning goals.
The platform’s Data Activation feature leverages various ML algorithms to run deep analytics on marketers’ marketing data.
Google Analytics offers robust integration solutions, including Google Ads, Search Ads, Google AdSense, Data Studio, Survey 360, and Google Search Console.
With the Keyword referrals feature, marketers can see what keywords people use to find business.

Pros

The platform offers a freemium version, ‘Universal Analytics,’ for free.
It’s relatively simple to set up Google Analytics.
The platform provides default reports to provide a simple analysis of a website.
It allows users to manage analytics for multiple sites under one account.

Cons

Learning and understanding the platform’s reports and metrics can take a long time.
The platform may do data sampling.
Google Analytics gives a limited number of hits per month.
It lacks customer support for the free version.

Pricing Plan:

Google Analytics is Free to use.

SEMrush

Website	Semrush.com
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web
Services	content marketing, competitor analysis, keyword research

SEMrush is a comprehensive platform that facilitates the planning of a perfect content strategy. It gathers data from various sources and provides users with valuable insights into popular keywords. With SEMrush, marketers can stay updated on market trends, ensuring everyone is on the same page for effective content planning and execution.

With SEMrush, users can conduct in-depth keyword research, identifying relevant and high-traffic keywords to target in their content, thereby improving its visibility in search engines and attracting more organic traffic. SEMrush’s content audit feature helps in evaluating existing content, identifying areas for improvement, and optimizing content for better engagement and search engine rankings.

Features of SEMrush

With SEMrush’s Position Tracking feature, users can check out daily rankings of their sites, track keywords and domains, compare geographic locations, etc.
The On-Page SEO Checker tool provides users with keyword recommendations, backlink probability, ideas for on-page SEO optimization, target content length, and more.
SEMrush’s SEO Content Template generates a template while suggesting to users what to include based on target keyword analysis.
The Organic Traffic Insights tool provides users with a comprehensive dashboard that includes information like sessions, organic keyword volume, click-through rate, etc.
The Keyword Magic Tool helps marketers conduct keyword research by analyzing niche topics, tracking semantically related keywords, etc.
Keyword Gap Analysis is an excellent feature for thoroughly comparing keyword profiles of the top five competitors.

Pros

The platform is excellent for intensive keyword research.
SEMrush provides detailed information about site visitors, including their age, gender, and location.
It allows users to identify spammy backlinks and other toxic elements.
It’s a one-stop solution for SEO, digital marketing, and business intelligence requirements.

Cons

SEMrush doesn’t offer a user-friendly interface.
It allows only one user to log in to the platform simultaneously.
The platform provides inaccurate ad spend data.
It provides SEO and website data only to improve ranking in Google Search.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$108.33/month	$129.95/month
Guru	$1208.33/month	$249.95/month
Business	$416.66/month	$499.95/month

Google Docs

Website	www.google.com/docs/about
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Editing and collaborating with content writers

Google Docs are known to provide the user with the ability to edit, draft, and create documents either in the form of sheets, presentations, text documents, etc. As a cloud-based document editor, Google Docs allows multiple users to work on the same document simultaneously, enabling seamless collaboration among content creators, writers, and editors. The platform provides essential features like real-time editing, commenting, and version history, making it easy to track changes and incorporate feedback in the content creation process. Additionally, Google Docs offers a wide range of formatting and styling options, allowing content marketers to create visually appealing and well-structured content. By the use of Google Docs, one can imagine reducing the working time by taking help from the best-developed tool.

Features of Google Docs

The platform’s Voice Typing feature allows users to dictate text into their document without touching the keyboard.
The More Fonts feature enables users to add more fonts if the default ones don’t suit their needs.
Google Docs Template features provide access to well-designed presentation, invoice, and resume templates, brochures, menus, schedules, questionnaires, and more.
The email Draft feature allows users to compose an email directly within the platform and send it to clients and customers via Gmail.
The Bookmarks feature helps users set references within the same or other documents to make it easier to find marked items.

Pros

Google Docs is a free tool.
It facilitates a clean and simple interface, making the platform very easy to use.
With Google Docs, it’s easy to share and collaborate on documents with others.
It’s connected to Google Drive, meaning documents are automatically saved online.

Cons

The platform doesn’t offer any dedicated desktop application.
With Google Docs being an online service, there are always security concerns.
The tool requires an internet connection to work.
Google Docs offer relatively limited templates.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Monthly Price
Basic	$6.00 per user per month
Business	$12.00 per user per month
Enterprise	$25.00 per user per month

WordPress

Website	wordpress.com
Rating	4.6 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Publishing content, blogging, and creating websites

WordPress is a versatile and widely used platform for content marketing, providing a comprehensive content management system (CMS) that caters to the needs of content creators and marketers. With its user-friendly editor, content creation becomes seamless, allowing users to draft and format blog posts, articles, pages, and other content types without any technical expertise.

WordPress’s inherent SEO-friendly nature empowers content marketers to optimize their content for search engines by incorporating meta tags, customizing URLs, and implementing SEO best practices. Moreover, WordPress’s scheduling feature allows for content publication in advance, ensuring a consistent content calendar to engage audiences regularly.

Features of WordPress

With the Media Management feature, users can easily choose and upload images and videos.
WordPress Language allows users access to 70+ languages to create websites and blogs in multiple languages.
WordPress Themes allow marketers to use multiple inbuilt themes and upload their themes.
The platform facilitates the WordPress Comment tool to enable users to enhance the quality of their content with comments.
WordPress Plugins tool provides access to several plugins, including Yoast SEO Premium, WooCommerce Subscriptions, Sensei Pro, GiveWP, and more.
The Social Media Integration feature allows users to integrate the platform with their social networks seamlessly.

Pros

WordPress offers the flexibility of creating any type of blog or website.
It’s a simple platform for users to get online and publish quickly.
The platform facilitates a user-friendly interface, enabling users to install and set up WordPress sites easily.
It is an SEO-friendly platform.

Cons

Users can add additional features to their website only by accessing WordPress plugins.
It is a slow platform due to the added plugins, codebases, and oversaturated databases.
The platform offers limited SEO optimizing features.
A website created on WordPress can go down without notice.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price
Free	₹0 per month
Personal	₹160 per month
Premium	₹280 per month
Business	₹640 per month
Commerce	₹1152 per month
Enterprise	Starts at US$25,000 yearly

Canva

Website	www.canva.com
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Graphic design & video editing

Canva empowers users to create visually appealing and professional-quality graphics, images, and designs for their content marketing campaigns. With an extensive library of templates, fonts, and design elements, Canva makes it easy for content creators to craft eye-catching visuals to complement their written content. From social media graphics to infographics and blog post images, Canva offers a wide range of customization options, making it an excellent choice for enhancing the visual appeal and engagement of content. Additionally, Canva’s collaborative features allow team members to work together seamlessly, streamlining content creation and design processes.

Features of Canva

With the Video Background Remover feature, users can remove the background of any video in a single click.
Its Premium Video feature allows users to create, edit, and save premium videos for any platform.
The Premium Content feature provides users access to the platform’s entire photo, video, element, and audio library.
Instant Animation is an excellent tool for users to animate graphics and watch their designs come alive.
Canvas Templates feature help users browse through a wide range of free templates and create and customize different designs.
Users can use the Add Text To Photo online tool to add text to their images and tell their stories.

Pros

The platform enables a non-designer to become a proficient designer.
It’s a very simple-to-use and user-friendly tool.
Canva is a budget-friendly platform.
Users can alter the templates to customize them.

Cons

It offers limited templates and export settings.
The platform can’t download the ‘raw’ file to the user’s computer.
The free version of Canva offers limited features.
Users find it difficult to move from one design to another.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Price
Free	₹0
Canva Pro	$12.95 per month
Canva Enterprise	Custom pricing

Grammarly

Website	www.grammarly.com
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Proofreader, plagiarism checker & tone detection solution

Grammarly is an invaluable content marketing tool that enhances the quality and effectiveness of written content. As a powerful writing assistant, Grammarly helps content creators to produce error-free and polished content by identifying and correcting spelling mistakes, grammar errors, punctuation issues, and writing style inconsistencies. With its user-friendly interface, Grammarly seamlessly integrates with various writing platforms, including web browsers and word processing software, providing real-time suggestions and feedback to improve content clarity and readability.

Whether crafting blog posts, articles, social media content, or email campaigns, Grammarly is an essential companion for content marketers to elevate the quality of their written content and create a lasting impression on their audience.

Features

The grammar and Punctuation feature detects grammatical mistakes, punctuation errors, fragmented sentences, comma splices, etc., in the user’s content.
The Spell Check feature is ideal for detecting spelling errors in the content.
The platform’s Plagiarism feature allows users to scan their documents for any potentially copied content.
The Writing Style feature of Grammarly acts as the user’s human mentor by suggesting tips, advice, and suggestions to improve his writing style.
The Readability Reports tool determines the ideal age group for content and flags readability issues based on word count, reading time, character count, and speaking time.
GrammarlyGo works as a conversational chatbot. It can provide information, rewrite parts of a user’s writing, and provide editing suggestions.

Pros

Grammarly provides real-time checking.
It works in most browsers, email, and social media.
The platform has a user-friendly interface.
Grammarly gives users suggestions to improve their writing style.

Cons

The platform doesn’t catch all mistakes.
The suggestion provided by Grammarly is not always 100% correct.
It doesn’t work with Google Docs.
Grammarly doesn’t allow offline editing.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Price
Free	$0
Premium	Starting at $29.95/user/month
Business	Starting at $15.00/user/month

Trello

Website	www.trello.com
Rating	4.5 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Project management, task tracking, team collaboration

Trello makes managing content marketing projects simple and clear. With its Kanban boards and cards, you can easily track tasks, timelines, and team responsibilities. Everyone can see what’s done, what’s in progress, and what’s left to do at a glance.

GetResponse is a powerful but easy-to-use marketing automation tool. It’s like having a full email team on your side, you can create funnels, follow-up emails, landing pages, and more, all on autopilot while staying connected with your audience.

As your content marketing toolkit grows, it’s important to review the tools you already use. Some may no longer serve you well, and new, better tools could help you get more value from your efforts.

Features

Kanban boards and cards for task management
Assign tasks to team members
Track project progress visually
Due dates, checklists, and attachments
Integrates with many apps (Slack, Google Drive, etc.)

Pros

Easy to use and intuitive
Great for team collaboration
Flexible for different project types
Real-time updates for everyone

Cons

Limited features in the free plan
It can get cluttered with large projects
Not ideal for complex project tracking without add-ons

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Price
Free	$0
Standard	$5/user/month (billed annually)
Premium	$10/user/month (billed annually)
Enterprise	Custom pricing based on team size

Conclusion

In conclusion, the array of content marketing tools available today offers immense potential for streamlining and optimizing marketing efforts. With the right combination of these powerful tools, businesses can create compelling content, improve SEO, boost engagement, and effectively connect with their target audience. Embracing these content marketing tools opens up endless possibilities for businesses to stay competitive, drive growth, and achieve remarkable results in their marketing endeavors. So, leverage these tools wisely to unleash the true potential of content marketing and propel your business towards success.

FAQs

What is content marketing?

Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience, ultimately driving profitable customer action and building brand loyalty.

What is the best form of content marketing?

The best form of content marketing is creating high-quality, valuable, and relevant content that resonates with the target audience and addresses their needs and interests effectively. It involves utilizing various content formats, such as blog posts, videos, infographics, and social media content.

What is a content marketing toolkit?

A content marketing toolkit is a collection of various tools, software, and resources that content marketers use to plan, create, optimize, and distribute content effectively, enhancing their content marketing strategies and achieving marketing objectives.

How does content marketing help businesses?

Content marketing helps businesses by increasing brand awareness, attracting and engaging target audiences, building authority and credibility, and ultimately driving lead generation, customer acquisition, and long-term customer loyalty.

What are the 5 types of content?

To create engaging content, focus on understanding your target audience’s needs and interests, use captivating headlines and visuals, and incorporate storytelling techniques to make the content relatable and compelling.

What are content marketing tools?

Content marketing tools are software or platforms that help create, manage, optimize, and share content to attract and engage an audience.

September 5, 2025

Top 6 Tools to Effectively Manage your Team of Freelancers

With time, businesses have changed their outlook while hiring people. Nowadays companies are taking interest in freelancers apart from permanent employees. During the pandemic era, when people were left jobless, they opted for the second-best option, Freelancing.

In freelancing, one is not permanently hired by a company; here they work as an independent contractor for a particular project provided by the company. Somehow, the second-best option has now turned into the best option for most of them. Businesses took this opportunity and started turning it into their favor by hiring freelancers for most of the work.

Now, the benefits of this new kind of employment have attracted a world. In the point of view of a business, they are getting their work done by a person who specializes in the preferred domain and in a much lesser price. The pay-per-project factor is what encourages the businesses as well.

When you hire freelancers, managing them can be a little difficult, as they work from remote places and face-to-face meeting them is not possible.

Therefore, while managing the team, some tools are needed to ensure hassle-free and smooth work. This article will talk about the tools that have taken upon themselves in managing freelancers but before that let’s talk about the challenges that are faced during the management of freelancers.

“We shape our tools and, thereafter, our tools shape us.”

— John Culkin

Challenges Faced While Managing Freelancers
Tools That Helps In Managing Freelancers
FAQ

Challenges Faced While Managing Freelancers

There exist numerous benefits of working with freelancers, but the obstacles are there as well. Some of the most common of them are:

Communication

Communication is a big factor; a project’s success huge depends on the communication process between the client and the freelancer. Sometimes miscommunication while video conferencing or non-verbal ways can lead to a severe conclusion. Tools like Google Docs can be a little trickier while using, to provide detail of the project to the freelancer.

Time Management

Time Management is another issue, if deadlines are not met by the workers, it can rig the entire working system which can even lead to the cancellation of the project.

Management of the project

Management of the project can be a little tricky; the employer needs to be cautious. They need to update the freelancers if there are any changes in the project and cater to the needs of the freelancers as soon as possible so that they can deliver the best result possible.

Managing the independent contractors

Managing the independent contractors can also be an issue, if that person is not giving their best or creating problems for the required project, it may cause a hindrance for the company.

Tools to Manage Freelancers

These entire problems can be resolved if one just uses the tools then the collaboration between the client and the freelancer can be a success. All the below tools help in managing the freelances as if they are working on-site instead of remote.

Trello

Trello Website

This tool helps the client in tracking the progress of the work done by the freelancer. The tools help in organizing all the work in a single board that shows who is working on what and what the progress of that work is. It is called a visual collaboration tool, where comments can be given, attachments can be uploaded that are needed for the project.

Apart from that, due dates can also be assigned. The projects details are visible to those people who are invited by the employer, so leaking sensitive information can be avoided.

Trello Pricing

Trello Pricing

Alternative Apps- Asana, Wrike, ClickUp, Jira

Slack

Slack Website

Communication is important in any kind of job, it wouldn’t be wrong to say that it is the key to managing the freelancers as well. Communicating through email, text messages can take a lot of time and may result in delayed work.

So, Slack here solves that problem. It is an all-in-one communication app; it allows text messages, voice calling, and video calling as well. Through this, communication becomes easier between freelance employers and the independent project workers.

Slack Pricing

Slack Pricing

Alternative Apps- RocketChat, Discord, Mattermost, Flock, Ryver, Microsoft Teams, Google Chat

How to Talk to Potential Clients As a Freelancer | StartupTalky

Learn how to talk to your clients as a freelancer. Read about the tips and tricks which you can use to make the first impression to get your first project.

StartupTalkyNiku Mandal

ResourceGuru

ResourceGuru Website

People are mostly interested to work as a freelancer because it provides the flexibility of time. One can work when one wants to. Sometimes this can create a struggle for the employer to keep the workers on time.

ResourceGuru makes the job of employer a lot easier; it provides the employer with the availability list of the freelancers. They provide calendar features and helps in scheduling the work of the freelancers according to their time eliminating the struggle of time-consuming.

ResourceGuru Pricing

ResourceGuru Pricing

Alternative Apps- Tempus Resource, Mavenlink, Forecast, Journyx, LiquidPlanner

15Five

15five Website

The dispute often arises, when queries are not solved through proper communication. Feedback from the workers is needed for the betterment of the project.

15Five is an app that helps in getting feedback from employees. This also provides the company to answer the queries that arise in the feedback provided by the employees. Therefore, it solves any issues that can create a problem because of not communicating properly, for the project.

15five Pricing

15five Pricing

Alternative Apps- Leapsome, Betterworks, Kazoo, Kudos, Motivosity, Culture Amp

How to Hire a Freelance Digital Marketer for Your Startup?

Here’s an ultimate guide on how to hire a freelance digital marketer, how to choose the right one and what to look for before hiring them.

StartupTalkyNiku Mandal

Dropbox

Dropbox Website

Sharing files with freelancers can be an issue if the file is big and there isn’t enough space. Thanks to Dropbox, this problem can easily be solved as it provides enough space and can help in sharing the files with the employees.

The best thing is, employees can only get access to the files that employers provide them with. The employees also have the option to share large files.

Dropbox Pricing

Dropbox Pricing

Alternative Apps- Google Drive, OneDrive, pCloud, Tresorit, NextCloud, SpideOak

TechSmith Capture (Foremerly Jing)

TechSmith Capture Website

Although freelancers are hired because they excel in their domain, there are some things that need to be taught to the employees before they begin with their work. While training freelancers is not easy as they work from remote areas.

TechSmith Capture makes this work a lot easier by allowing the employers to create training videos of how the tasks should be done, for the employees. Whenever a new freelancer joined the company, the employer can just share the video that can train them.

Alternative App- ShareX, Greenshot, LightShot, SimpleScreenRecorder, FastStone Capture

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Conclusion

With more and more people turning to freelancers for employment, it has become a great market for businesses to choose from. The tool just helps the businesses to collaborate with the freelancers properly that will in return provide the business with top-notch services.

FAQ

What is a Freelancer Job?

A freelancer’s job is of an independent contractor instead of a permanent employee in a company that paid them on a per-task basis.

Which Skill is Best For Freelancing?

Social Media Management, Data Entry, Web Designing, Graphic Designing, Accounting, Content Writing are some of the top skills for freelancing.

What are some of the tools you can use to manage freelancers?

Trello, Dropbox, 15five and ResourceGuru are some of the top tools you can use to manage freelancers.

October 1, 2021
24 Effective Social Media Marketing Tips
Social media is a digital world with limitless marketing exposure. Whenever we visit a social media platform, we see brand commercials popping on our screens. Why is social media such a big deal for advertisements? Well, the truth is social media platforms like Facebook, Instagram, Twitter, Pinterest etc. have added value as well as a great convenience to brands and companies that intend to market their business on social platforms.

Make note of these 24 effective Social Media Marketing Tips that’ll help you ace the world of social media.

What is Social Media Marketing?
24 Effective Social Media Marketing Tips (Infographic)
Tips for Social Media Marketing (In Detail) –
Social Media Marketing Tips – FAQ’s

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What is Social Media Marketing?

Social media marketing is the connection with your audience with the help of social media platforms to build your brand, increase sales, generate revenue and drive website traffic. There are various tasks involving social media marketing tips and tricks such as writing blogs, publishing articles with great content, engaging your users, analyzing results, and running campaigns.

The most widely used and the best social media platforms for marketing (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

In these times, Social Media Platforms have increasingly become the most ‘popular choice’ for content creators and businesses to connect with their audience, which is why you need tips for social media marketing.

Considering the overwhelming increase in social media users in the last few years, classifying it as one of the most effective marketing tools would not be an overstatement. Marketers have acknowledged its huge potential and have been using the best social media tips extensively ever since.

24 Effective Social Media Marketing Tips (Infographic)

To start with, social media marketing requires creativity as well as an effective strategy to create a powerful impact on the ‘ever-competitive market’. Before implementing social media tips for business, you need to come up with a compelling marketing strategy.

Social Media Marketing Tips

Tips for Social Media Marketing (In Detail)

Here are the 24 effective Social Media Marketing Tips that will help you go!

1. Define The Goal

Aiming without a set target and a solid plan is like a shot in the dark. Brands with such a weak initial footing will most probably dismantle their management structure along the way, especially in highly competitive markets. This is why defining your goal is one of the top tips social media marketing.

Brands must know the 5 Whys behind their every decision. The objectives will be the main thrust of the social media campaigns. Try not to defer any longer, snatch a paper, and pen down your objectives!

But…Before we go ahead, here are a couple of marketing tips you should remember while objective setting:
- Be explicit
- Set achievable objectives
- Make sure that your objectives are quantifiable
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2. Select Your Target Audience

Business enterprises should be able to answer questions like:

Who will visit our page? How will the audience respond? And the most important… What type of posts attract more audiences to the page?

It is not only the most effective social media marketing tip but also a vital step in the marketing process. Selecting a specific target audience will allow the business to focus and market their brand to a specific market that is more likely to respond and purchase the product. It is one of the easiest social media marketing techniques to find potential customers and generate business.

Another thing that should be ensured is that the selected market niche should be in majority. These social media tips take less effort to reach out to the customers and are more rewarding in case the business takes off.

3. Be consistent

What characteristics create a dynamic impact on the brand’s outlook?

Consistent marketing is the answer to this question. The social media marketing ideas must be consistent and frequent, as it is a very essential ingredient for customer satisfaction. Brands that keep their social presence active and always have something new to offer to their customers have higher chances of market domination.

Usually, businesses easily renounce from their social pages after a few emails or Instagram posts just because they could not intrigue their audience. It takes time for every brand to build a positive reputation. So why give in so early? Many brands grew their businesses on Instagram as it is one of the best social media platforms, The platform has also launched Instagram Business that allowed businesses to use tips for social media marketing to grow their presence.

It is crucial for brands to keep up with their aggressive marketing. It shows the confidence the brand carries with itself and increases the inflow of audience on the social media page. Once viewers gain familiarity with the brand, it leads to loyalty in no time, which is why being consistent is one of the top social media tips. Provided that the brand ensures customer satisfaction, the customers will return back to them in the future.

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4. Build An Effective Game Plan

Marketers that record their strategies are 53% more likely to accomplish their goals. This calls for activity. Isn’t that right? All things considered… Writing down your social media marketing technique is the way to transform your vision into the real world. While you set up your methodology, keep note of the best social media platforms you will engage your audience on. Building a game plan is social media top tips, that ensures it targets your potential customers and lines up with your objectives.

Here are a couple of tips for social media that could help you plan your social media marketing strategy.
- Create a list of upcoming celebrations and special days
- Create theme-based content for a unique experience
- Set up a list of hashtags for various platforms
- Ensure it covers your essential functions, highlights and missions
5. Keep Track of Engagement

To ensure you’re getting the best outcomes out of social media marketing, you should be precisely following and gauging your marketing efforts. This why keeping a track of engagement is one of the effective social media tips and tricks in 2021. Over 40% of brands don’t keep track of their social media ROI, which implies that they will never know whether their strategies have been effective or not.

To analyze the tracking result, distinguished key measurements are imperative to your brand. A portion of the measurements that you need to search for include:
- Engagement on Facebook
- Retweets, mentions on Twitter
- Clicks, and impressions on LinkedIn
- Interactions on Pinterest
- Likes, remarks and mentions on Instagram stories
Brands should analyze their social engagements at the end of every week and month in order to understand the pattern of interaction varies from post to post. It is best social media marketing technique as it makes it easier to assess the engagements and make decisions accordingly.

One of the proficient social media management tools is what you need. How awful would it be to post manually on 8 eight different social media platforms, 3 times every day?

Damn. That is more like a nightmare for a marketer. All you will do is distribute, and nothing more constructive.

Why not leave the dull work to the software? Yes, that is possible! Attempt to computerize as much activity as possible. Other tips on social media marketing includes automating your social media updates would help you stay ahead of time.

Use a tool like ContentStudio to schedule your posts and auto-present the reports on the entirety of your social records and analyze the outcomes with the results. The fundamental purpose of using a tool is to prepare ahead of time. Scheduling posts is another social media sales tips, as they have an inbuilt calendar that makes it simpler for you to watch out for your posts.

Adding tweets, pins, posts, use hashtags and mention your social media pages is a common social media marketing tips and tricks. Such a methodology will spare you time, helping you be more profitable and stay intact to your marketing strategy.

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6. Keep Your Post Frequency Optimized!

Your audience may differ on social networks at different times of the day, which is why optimizing posts are best social media marketing strategies. To engage with them, you have to identify not just what kind of content is fascinating to them, yet additionally what segment of consumers avail your services.

So, how frequently should you post every day? What sort of content would draw more audience to your page? What is the ideal number of posts every day? These are basic inquiries that any social media marketer attempts to answer, it is another top social media tips as it a vital part of social media marketing.

To cut the chase, there is no definite answer. These answers can be determined from your analysis, experience and different trials of what works for you and what doesn’t. Anyway, timing is fundamental for your social media marketing strategy. It is significant not only to publish top-notch content, and locate the ideal posting recurrence for coordinating an effective social media marketing strategy.

7. Grow Your Subscribers Trust

Here is the trick! It is an inbuilt human nature to love free stuff. Good marketers offer freebies to their clients every once in a while. This is a useful social media marketing technique, as it a smart way to make them use your products especially when they haven’t tried it out.

Best part is they will never refuse and what if they absolutely love it!? If that’s the case, then “word of mouth” will play its part and subscribers will start pouring in.

Winning the trust of your consumers is what every marketer strives to achieve, making it the most effective social media marketing strategies. But clever marketers actually get the job done. And Botsify is an example of such a platform whose aim is to build the trust of its consumers.

It displays the affection and cares the brand has for its customers which leads to a long-lasting relationship. The aim of these social media tips is to increase your chances for future selling and that can easily be done from small meaningful gestures.

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8. Keep it Consistent and Attractive. Visually!

Here’s the reality: the motivation behind your social media page is to interact with your target audience and prompt them to share your content, which incorporates the cover images and banners of your social site.

Content of social pages that have appealing visuals get shared easily and increase interaction with the subscribers. Letting your page visually talk to your audience is a simple social media tip for businesses on social media.

So put your creative freedom into action (you can do this with Instasize), while ensuring that the visuals compliment your company’s theme/branding style and are exhibiting the products and services.

Your customer is hoping to build up a solid brand identity through online media, so ensure that you give a unique, prominent and dynamic visual outlook to the brand on the best social media platforms. Being consistent carries great significance and is the most effective social media marketing. You may add attractive images, video layouts but the basic theme should be untouched once the brand identity has been established.

Have a look at StartupTalky for a good example of attractive and user-friendly UI/UX.

9. Keep Improving the Customer Experience (CX) Strategy

Customer experience strategy is defined as the strategy created by a brand to provide a seamless and memorable experience to its customers and is a one of the tips social media marketing.

Both before and after the sales the customer experience (CX) characterizes the significant plans set up to convey positive, worthwhile experiences over those interactions. An effective customer experience is a social media marketing strategy that makes you consider various significant factors: focused insight of the market, competitive research, commercially useful data, mission and vision.

When constructing your customer experience strategy (CX strategy), you need to guarantee that you’re putting the entire muscle of your organization to work, not simply the guys that deal with the customers.

This social media marketing tip constantly evaluates and assesses feedback that you receive, you will come to the conclusion that it’s simpler to adjust the brand around the primary objective: prioritizing the customer experience and the relationship.

10. Work SMART

Defining your social media ROI objectives is among the best social media marketing tips. It is one of the most significant initial steps you would prefer not to miss before embarking on your social media adventures. On the off chance that you don’t set your objectives, your success or failure can not be determined.

Are you an awareness creator? Want new clients or generate income? Whatever steps you take will be viewed as your efforts can be taken as your social media ROI objective. What’s more, it’s significant that it’s a SMART (Specific, Measurable, Achievable, Realistic, and Time-bound) objective.

Specific: A marketing tip is to not set an indefinite objective. Try not to state I need followers on Instagram. Rather state, I need to accomplish X number of followers from Y class of individuals. For instance, a true B2B specialist would state I need to get 1,000 followers from B2B entrepreneurs.

When you’re running promotions on Facebook, the platform is the best social media platforms for marketing, as it permits you to focus on a certain audience as you may want. At the point when you referenced the class of individuals you need to draw in, you get to specifically target that audience.

Measurable: You ought to have the option to gauge the success of your objective. Let’s assume you need to get likes from B2B entrepreneurs, cool. What number of likes? 1,000 likes. That implies you can gauge it. At the point when you get 1,000 likes, you’ve accomplished your objective.

Achievable and Realistic: Also, I know the impossible can become possible if we put our brain and resources into it. In any case, on the off chance that you know your assets and labour can’t take your likes game to 100 million in one month, then it’s advised to drop such an unrealistic goal.

Time-based: A time based social media ROI objective will sound like, “I need to get 100k Facebook likes in 10 months from B2B advertisers”. In order to make the most effective social media marketing strategy, you should manage your time. The beneficial thing about defining your objective is that it’ll allow you to focus on interacting with individuals that matter to your business. It will additionally assist you in staying organized and utilize your time efficiently.

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11. Select Your Social Media Platforms Wisely

Social media platforms are many but you should find out what works best. You can figure this out through some market research to define your target audience, followed by extensive competitor research, where you can check out the platforms used by similar brands of your niche. These social media marketing techniques will help you get a fair bit of idea regarding your target market and audiences along with the information that how similar products reach the consumers.

12. Set Up Social Media Content Calendar

Organizing things is always a blessing in disguise. With the increasing projects and the content requirements for each project, it’s easy to forget what you have posted or what you shall be needing next. A social media content calendar is a one of the top social media tips for business, as it is most essential part of a successful marketing strategy.

You can choose to organize your routine in the form of a social media content calendar, where you lay down your content strategy. A social media calender solves common queries such as, “How to market on social media?” or “How often should one market on social media?”. With the help of a social media calendar, you can place your content requirements, schedule your content in advance and revamp your social media strategy effortlessly.

13. Use The Art of Storytelling

Who doesn’t love a story? Whether it is Movies, books, or real life, all of us love to delve into stories. This art of storytelling can also be a big boon when it comes to marketing. Your knack for creative storytelling can attract your audiences and thereby, prove a huge help in turning them into loyal consumers.

You need not worry if you don’t have a flair for storytelling. You can either adopt the art of storytelling with the help of competitors and online lessons or hire professional marketers for it, because it is an effective social media marketing strategy. The first process might end up consuming a lot of your time. Therefore, it is wise to go for a professional marketer and brief them with your idea of storytelling to usher successful ad campaigns and audience interactions.

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14. Use Emoticons, Humanize Your Brand

As we are delving deep into the digital ways most of us seem to have lost to apathy but your customers may expect a human touch or two to your brand. Therefore, you need to find more and more opportunities to keep humanizing your brand as much as possible in order to stay connected with your audiences and maintain a personal touch with them. If you are wondering how then using emoticons might be of some help to fill up the gap.

Emojis or emoticons, as their name suggests, emote on behalf of us. Life has really become fast these days for everyone and most of us, therefore, lack face-to-face interactions but using emoticons we can often convey our emotions more vividly than through texts.

15. Treat Each Social Channel Uniquely

Each social media has its own list of features and advantages. Therefore, it is wrong to confuse Facebook to Whatsapp or Instagram to Facebook or YouTube (which are best social media platforms for marketing) with any other platforms and follow the same strategy throughout.

You need to understand the nuances of each social media platform, engage in most of them for marketing purposes but treat each of them differently to enjoy a marketing boost!

16. Deep Dive into Social Media Analytics

The social media marketing tips does not always imply finding the trends and the best strategies and putting them to use. Checking the results of our marketing efforts is as important as the social media marketing campaign itself. Therefore, never ignore or shy away from checking your marketing progress.

This is because it’s only after you measure the results that you can weigh your success or failure and work accordingly. Take up social media analytics seriously and stay connected with the changing results regularly to progress each day.

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17. Cut Back on the Number of Hashtags

Putting in relevant hashtags is important in almost all of the best social media platforms simply because they appeal to the rising trends and hit the target audiences. Well, this doesn’t mean that you have to overuse your hashtags. One of the top social media tips is using the right amount of hashtags as overusing them will rather make your content look like spam, thereby affecting your overall performance. Also, using the same hashtags for your content again and again won’t even be any good.

Therefore, it is wise to research thoroughly and determine the hashtags for your particular content and insert them in your content and keep repeating the same process on the other contents as well. This way your hashtags would be unique and effective, attracting only the target audiences and work making new social media marketing ideas. Here’s a complete guide to hashtag marketing that can come in handy.

18. Embrace your mistakes

Mistakes are a major part of any task we do. Nothing is flawless and this holds true especially in an ever-changing domain as marketing. However, it won’t be a great choice to ignore your mistakes because if you do that you can never rectify them.

Embracing your marketing mistakes is the best social media tip you can opt for! This will not only help you identify your mistakes and improve on them but will help you keep your brand grounded and always actively working to implement the best marketing practices.

19. Quality always the top priority

The best social media tips for business is to never compromise the quality. Whether it is your content, branding, or social media marketing, you need always to focus on quality work and embrace the best marketing practices. Quality work is a treasured attribute for any brand, which always proves to be benign for the brand. Therefore, quality should be your first priority anytime and anywhere.

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20. Research and learn about your audience

Market research is another effective social media marketing strategy to successful marketing campaign. It not only helps in gaining important information about your competitors and revamping your marketing but also helps you steer away from all the mistakes and learn from them.

Marketing is changing its course every single day and research on your market and niches is the only option that will help you and your brand survive in the long run!

21. Connect with your audience (Polls, quizzes, contests etc)

One of the top social media marketing tips is to establishing a good relationship with your audiences. Good branding and marketing involve healthy interactions with your audiences along with keeping them informed about your brand and all the other updates regarding the same.

Gone are the days when interaction with the audiences was just meant via advertising, phone calls, and emails because nowadays we have got the world of social media that has brought the marketers and their audiences in the same loop.

Therefore, connection with the audiences has broadened its spectrum which includes interesting quizzes, polls, and contests that can be conducted every now and then to keep the audiences engaged. Another social media tips for business is adding overwhelming discounts and distributing freebies to the select winners are some other proven ways to motivate your target audiences.

22. Use the right tools

Marketing has been more widespread than it was ever before, especially with the rise of digital marketing. Now, we have more channels for marketing and enhancing audience interactions, but to avail all the advanced facilities and keep track of the latest trends. One of the latest social media tips for businesses is to adopt cutting-edge marketing tools.

As we find with SEO, SMO, and SEM, social media marketing also demands the use of state-of-the-art tools and premium features to steer ahead of your peers. Different tools have different approaches and therefore, you need to read about them before going for them. Sprout Social, Buffer, Hootsuite, Sendible, Quuu, MeetEdgar, Brandwatch, Talkwalker are some of the prominent tools you might try for social media marketing.

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23. Stay on top of latest trends & changes

The sole motive of marketing is to stay ahead of the competition. This can only happen if you are alert of and updated on best social media marketing strategies , keep a track of the evolving trends, eyeing your competitors all along the time.

You can keep your social media marketing tools handy to stay informed of your marketing progress and regularly visit the relevant websites to take in all the latest updates right as soon as they are released.

24. Time strategy

If you are too slow in a particular segment of marketing, regardless of where you are marketing, you run the risk of falling behind. Therefore, it is wise to form a robust marketing strategy along with a time schedule with strict deadlines to attend. Finishing your marketing within a particular time not only saves you from wasting your precious horse but also helps you set aside some time to ruminate about your brand and what more you can add to it!

Conclusion

A compelling social media marketing strategy is a fundamental aspect of your business plan, and utilizing unusual approaches to associate with your audience is the technique that will further open doors to success. Hope these tips for social media marketing tips helps you in the way.

Measure the effect of your social media marketing and utilize your social media engagement analysis that can tell a lot about your meaningful interactions with your audience and how they connect with your business.

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Social Media Marketing Tips – FAQs

What is meant by social media marketing?

Social media marketing is the connection with your audience with the help of social media platforms to build your brand, increase sales, generate revenue and drive website traffic.

What is included in social media marketing?

There are various tasks involving social media marketing such as writing blogs, publishing articles with great content, engaging your users, analyzing results, and running campaigns.

Why social media is good for marketing?

There are various tasks involving social media marketing such as writing blogs, publishing articles with great content, engaging your users, analyzing results, and running campaigns.

Is social media part of marketing?

Social media is the biggest part of Internet Marketing which is part of Digital marketing. While it refers to specific websites, it can be one of the many mediums that are being used in digital marketing campaigns.

How effective is social media marketing?

By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. This is why Social media is one of the most cost-efficient digital marketing methods.

How to market social media?

Inorder to market on social media you should create profiles on multiple platforms, define your marketing goals, post content on a daily basis, Implement automation tools and encourage user-generated content.
September 20, 2021
MarketMuse Review – Features, Pricing, & Everything You Should Know Before Buying
Are you looking for a powerful SEO and content marketing tool that helps you create quality content in no time?

MarketMuse is one such application that takes care of SEO, keyword research, topic suggestions, and much more.

Lets see if MarketMuse fits your needs to create the best content for your site.

What is MarketMuse?
MarketMuse – Features
How to use MarketMuse
MarketMuse – Pricing
MarketMuse – FAQ’s

What is MarketMuse?

MarketMuse is an AI-powered keyword planner and content marketing tool created by Jeff Coyle and Aki Balogh in 2013. It uses artificial intelligence and machine learning to provide topic suggestions, analyze content and develop briefs for brands and help you create quality content.

MaketMuse dashboard

It is a definite recommendation for SEO writers that work for medium to large agencies. MarketMuse will help you build strong content marketing strategies that align with your brand goals.

Hence, it is no wonder that MarketMuse has collected a variety of industry awards from the Content Marketing Institute, G2 Crowd, Red Herring, and US Search Awards.

MarketMuse

Click Here to Buy MarketMuse

MarketMuse – Features

MarketMuse has two main features:
- Inventory – Tracks all the content and reports on the current content on your website.
- Applications tools – You can use it to research and plan your content
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Inventory includes:
- Pages: Stores content on your website and provides insights to improve the content.
- Topics: Stores the most common topics of your websites, including topics or areas which can be improved.
- Plans: For content planning strategies.
- Reports: This allows you to filter and sort data for your content.
Applications include:

Research
Type in a topic and MarketMuse will give you a complete list of words to include in you content and also the number of times these words or phrases must be covered in an article.

Compete
What content are you competing against? MarketMuse shows you all the top-ranking content so you can collect important keywords and highlights content gaps that you can bridge.

MarketMuse’s Compete dashboard

Questions
This application helps when you are looking to rank voice searches and related topics. Questions provide a lot of queries users are searching for in relation to your keyword. These are similar to Google’s “people also ask” questions, but the list is far more dynamic. Not all questions are relevant so the sorting is up to you.

Connect
If you are using MarketMuse for your websites, it will suggest internal links to help connect the content you are currently working on to the content you’ve already published.

Optimize
One of MarketMuse’s best features, simply to drop your content in the dashboard and MarketMuse ranks it against your competitors, It creates a content score that lets you know how your content fares and also suggests additional topics for you to cover.

MarketMuse

Click Here to Buy MarketMuse

How to use MarketMuse?

The first thing you’ll notice when you sign into MarketMuse is that it provides a lot of options in the dashboard, which can get a bit overwhelming.

However, the app is fairly simple to use. Follow these steps to create the best content you can publish-

Step 1: Before writing anything, head over to the Research application and type in the term you are planning to use as a topic. MarketMuse will return a list of about 50 terms and topics related to the keyword you provided.

Step 2: Next, head over to the Compete tab and type in your keyword again. This will give you a list of the top 20 articles that your content will be competing against – as well as keywords and topics your competitors aren’t targeting.

The boxes in red are topics that aren’t being targeted so you can include those to create a more in-depth piece.

Step 3: Use the Questions tab and look for popular topics and questions. You can add these questions and topics to the list of main keywords once you’ve sorted out the relevant terms. You can then use these keywords in your article for maximum impact.

Step 4: Once you’ve written the piece, you can use the Optimize application to see how your content does against your competition. If your content is below average then you can add more topics that you’ve been suggested and look for areas that you can make more useful.

MarketMuse – Pricing

MarketMuse provides four pricing plans:

Premium Plan – $1499
Pro Plan – $499
Plus Plan – $179
Optimize Plan – $79

MarketMuse Pricing

MarketMuse

Click Here to Buy MarketMuse

MarketMuse – FAQ’s

What is credit in MarketMuse?

Use credits for AI-powered Content Briefs and First Drafts.

A Content Brief is an outline that sets the direction of how an article covers a specific topic.

First Draft is the raw output of MarketMuse AI-generated content, built on the shoulders of a MarketMuse Content Brief. The brief is a competitive deep dive into a specific topic, revealing what’s required to fully optimize a page for that subject.

MarketMuse builds AI content addressing the subheadings and corresponding subtopics of the associated content brief. Analyzing vast amounts of content on the web for each subheading, it then matches it to our subtopics list. Its plagiarism detection algorithm ensures that the AI content construct is always unique.

Use credits to jump-start your content creation process, saving you hours and days of comprehensive research on any given topic.

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What is a query in MarketMuse?

A query occurs any time you enter a topic in an application (and optionally a URL) and press RUN. For example, if you search for competitive gaps for “what is content intelligence” In Compete, that counts as 1 query.

What are MarketMuse’s applications?
- Optimize is a real-time editor that scores your content as you write, helping you to improve the depth and breadth of your article before you publish.
- Research analyzes the distribution of related topics on your page to ensure the right depth and comprehensiveness. This is also a great way to find new content to create.
- Compete shows the top-ranking pages on a topic and helps you visualize gaps in a competitive heatmap.
- Questions help you ensure your content answers the important questions asked by your audience and avoid intent mismatch.
- Connect provides internal and external linking recommendations.
- Inventory and dashboards will be available to purchase within the platform (pricing information coming soon). These give you personalized insights, shows you Rockstar pages, where your content is too thin, gaps in titles, and more.
What’s the best way to get started with MarketMuse?

You can find their knowledge base with technical information and how to get started, educational blog posts and webinars, and a crash course to jump-start your strategy.

Conclusion

MarketMuse lets writers and marketers focus on creativity and business growth rather than wasting time trying out different keyword planner tools.

When it comes to getting the most out of content marketing, MarketMuse is truly worth it. If you have a fast-growing website or run an agency, MarketMuse is an ideal tool to add to your content marketing kit.
March 17, 2021
Online Marketing Tools Which You Can’t Live Without in 2020
Marketing is the key to get the popularity a business requires. It is the way of getting the business to where it needs to be taken. Hence, the marketing game needs to be very strong and every major company has its strategy of marketing which they change quite often. According to some reports, 17% of failed startups in the world agree that they had a poor marketing plan and that it was one of the reasons of their failure.

But how to start marketing with limited resources? Now, there are many ways to get marketing done for the business. You can either hire someone especially a content marketer to get the job done or you can do it on yourself. No matter whatever you choose, after some time you will need an online marketing tool.
Table of Contents
- Best Online Marketing Tools for Businesses
  
  1. ContentStudio
  
  2. Zoho Social
  
  3. HubSpot
  
  4. Kissmetrics
  
  5. Mailchimp
  
  6. Ubersuggest
  
  7. Ahref
  
  8. Trello
  
  9. BuzzSumo
  
  10. Hootsuite
  
  11. ClearVoice
  
  12. Grammarly
  
  13. Piktochart
  
  14. Yoast
  
  15. Buffer
  
  16. Typeform
  
  17. HARO
  
  18. Google Trends
  
  19. Canva
  
  20. Hotjar
  
  21. Simply Measured
- Conclusion
Best Online Marketing Tools for Businesses

Are you ready to grow your business through online marketing? Then let’s begin. Below we’ve listed the best online marketing tool/software to choose from.

ContentStudio

ContentStudio Homepage

ContentStudio is a social media and blog management tool which helps you to manage all the social media handles in one place. Additionally, you can manage multiple blog websites with the help of ContentStudio. It gives you an option to either post something on social media right away or schedule it for the future and to repeat the post in the future if you want to.

This is the most important marketing tool if you are serious about the social media of your company. If you don’t want to go for Buzzsumo, Content Studio is the best alternative. It is the best marketing tool for social media.

Pricing plans for ContentStudio are:

| Plan | Price |
|— |— |—
| Pro | $49/month |
| Small | $99/month |
| Medium | $199/month |
| Large | $299/month |

Zoho Social

Zoho Dashboard

Zoho Social is another amazing social media management tool that helps you to manage everything with a clean interface. It has many other features that will help you grow like its analytics feature is one of the best and it even makes Instagram posting easier. It is really worth buying the Zoho service as it is considered best. And its marketing tool for social media is one of the best you can get in this budget.

Pricing plans for Zoho Social are:

| Plan | Price |
|— |— |—
| Standard | ₹600/month |
| Professional | ₹1,500/month |
| Agency | ₹12,000/month |
| Agency Plus | ₹18,000/month |

HubSpot

Hubspot Social Media Software

HubSpot is one of the best platforms for marketing, sales, and CRM software which has always been on the top of the players. HubSpot also provides blueprints, resources, and support to growing businesses.

The sales team of your business can get started quickly with HubSpot CRM without making many changes in the workflow. HubSpot is built for inbound marketing and sales which focuses on developer and marketer of software products. It is also considered as one of the best-integrated CRM platforms as it has many more additional features which can organize the communication with your customers.

Pricing plans of HubSpot are:

| Plan | Price |
|— |— |—
| Starter | $40/month |
| Professional | $800/month |
| Enterprise | $3200/month |

Best CRM Tools for your Businesses | List of Customer Relation Management Tools

Customers are important aspects of any business, it’s crucial to maintain a goodcustomer relationship. The management of a customer’s relationship is importantfor the business. Now, CRM refers to the approach to manage a company’sinteraction with current and future customers. The other important …

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Kissmetrics

Kissmetrics logo

By tracking every move and analyzing it, one can increase the return on investment of the company. Kissmetrics can help with that work and one can see what’s working and what’s not, in the campaigns. It is a powerful business intelligence platform.

As it is a web-based tool, it is supported by all the devices and operating systems. Kissmetrics can be used for any type of business such as small businesses, medium business, and even freelancers can use this to grow their clients business.

Pricing plans of Kissmetrics are:

| Plan | Price |
|— |— |—
| Silver | $299/month |
| Gold | $499/month |
| Platinum | Custom |

MailChimp

Mailchimp Logo

Mailchimp is one of the best tools for Email Marketing which is used by almost 12 million users. You can design email newsletters and share them on social networks with the help of Mailchimp. It can also be integrated with other services you are already using.

Mailchimp can also help you to track your results. It is a privately owned company and was launched in 2001 by Ben Chestnut and Mark Armstrong. It started as a paid model lately converted to a freemium model.

Pricing Plans for Mailchimp are:

| Plan | Price |
|— |— |—
| Free | ₹0/month |
| Essential | ₹770/month |
| Standard | ₹1,150/month |
| Premium | ₹23,000/month |

The Ultimate Guide on using Quora for Marketing | Quora Marketing

Marketing on Quora brings a lot of traffic which converts like crazy. TheInternet is a great place for brands and businesses to connect with theiraudience. Social networks. Bookmarking site and discussion forums have greatlyhelped us to keep building our brand visibility regular promote goodwill …

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UberSuggest

Ubersuggest’s keyword tool

Despite being a free tool, Ubsuggest is a very powerful SEO tool that gives you insights on your own website or your competitor’s website. The site is enabled with a lot of tools that let you find keywords, content ideas, backlinks, traffic, etc. Anyone can easily use Ubsuggest by just logging on the site even without signing up.

Originally founded as a tool that scraped Google Suggest terms, Ubersuggest was recently acquired by entrepreneur Neil Patel, who has since expanded the feature set significantly.

Ahref

Ahref is the most popular brand when it comes to a suite of SEO tools. It has all kinds of tools which a marketer needs. Also, the data Ahref provide is the most reliable and you can trust it to plan your campaign.

Pricing Plans of Ahref are:

| Plan | Price |
|— |— |—
| Lite | $99/month |
| Standard | $179/month |
| Advanced | $399/month |
| Agency | $999/month |

User.com Success Story – Advanced Marketing and Sales Automation Software

Engage your visitors, gain more leads, and increase conversion on your website. User.com is a marketing automation platform that gathers all tools formarketing, sales, and support in one system. Looking for a solution for smalland medium-sized businesses? You are in the right place. With this sof…

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Trello

Trello Logo

Trello was initially released on September 13, 2011, and then again the revised version for iOS was released on October 2, 2019. After that, it was released for Android on October 10, 2019. Trello is a tool that helps to manage projects and see what’s working, who is working on it, and what is in progress.

It takes a few minutes to set the board and all the online marketing strategies can be shared in one place. Also, the entire team can jump in after getting a quick invitation. Trello is one of the hard tools to beat when it comes to collaborating with all tasks and the team.

Pricing Plans of Trello are:

| Plan | Price |
|— |— |—
| Free | $0/month |
| Business Class | $12.50/user/month |
| Enterprise | $17.50/user/month for 250 users |

BuzzSumo

BuzzSumo Homepage

BuzzSumo is an online marketing tool that allows users to find popular content. The process of finding content from different social media sites will be tedious especially for the growing businesses. This is where BuzzSumo comes for rescue, it can gather information from various social media sites like Twitter, Facebook, Instagram, Google+, etc about the topics getting the most attention.

BuzzSumo can also filter content type, i.e, an infographic, interview, video, or guest post. BuzzSumo helps the content marketers to find the most popular posts which can be relative to the business. You can also analyze your competitors using BuzzSumo which can help you to know what your competitors are doing. Four subscription plans are starting from $99/month however with each plan you get a free trial. This is one of the most user rated marketing tools which makes it valuable and trustworthy to use.

Pricing plans of BuzzSumo are:

| Plan | Price |
|— |— |—
| Pro | $99/month |
| Plus | $179/month |
| Large | $299/month |
| Enterprise | $499+/month |

20 Books That Every Marketer Should Read | 20 Must-Read Books For Marketing

Marketing is not something that a person can learn overnight. It takes hard workand determination to be a good marketer. Around 30% of the marketers to enhanceand improve their skills take advantage of books on the topic. In this article,we have shortlisted 20 books that a marketer should read in…

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Hootsuite

Hootsuite Logo

Hootsuite is a social media management system that was created by Ryan Home in 2008. It allows the user to schedule social media posts in advance that saves a lot of time. Hootsuite also gives you in-depth analytical data of your social media marketing strategy which helps to lead the sales team. The key feature of Hootsuite is that it listens to the audience, it tracks and identifies key terms or phrases of your expertise in other user’s posts. Also, it helps with the advantage of schedule posts in advance across different social media platforms.

Pricing Plans of Hootsuite are:

| Plan | Price |
|— |— |—
| Professional | Rs. 1260/month |
| Team | Rs. 6600/month |
| Business | Rs. 45000/month |
| Enterprise | Custom |

ClearVoice

ClearVoice Logo

A complete content marketing ecosystem app is ClearVoice. It is a combination of flexible and portable software with a built-in marketplace. It is an app that combines content creation, branding, publisher communities, etc. ClearVoice is a subscription-based content marketing platform and was founded in 2014 by Jay Swansson and Joe Griffen.

Through the collaborative software, ClearVoice will help you to combine all the marketing needs you have. ClearVoice is specially designed for content marketing but it can also be used as a project management software to manage your to-do task list.

Top 10 Social Media Management Tools for your Businesses

Social media [https://startuptalky.com/tag/social-media/] is a crucial part ofeveryone’s life and for influencers [https://startuptalky.com/tag/influencers/] and social media content creators, it is a very crucial part of their stardomand one can consider it as the office of such influencers. Now…

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Grammarly

Grammarly Logo

Grammarly helps to get the grammar right in the articles which helps the content writers to take less time to check the grammar. Grammarly is a web-based software that uses artificial intelligence and natural language processing. It was released in July 2009 by Grammarly, Inc. which has its headquarters in San Francisco and has offices in Kyiv and New York City.

Grammarly also has a free browser extension version which is automatically capable of scanning and checking the content’s grammar, spellings through machine learning and deep learning algorithms. It is considered as one of the best tools to enhance articles. The products Grammarly offers are grammar checking, spell checking, and plagiarism detection services. It is a crucial tool for marketing as we all know that a good written and well-optimized article is the most essential part of a content marketing strategy.

Pricing Plans of Grammarly are:

| Plan | Price |
|— |— |—
| Free | $0/month |
| Premium | $29.95/month |

Piktochart

Piktochart Logo

What’s better than infographics to promote the brand? It’s interesting and keeps the attention of the users to the bay. It is also a great way of marketing. For the purpose, Piktochart is the best tool to use for. It is a web-based infographic application and allows users to create infographics without being too professional graphic designer. It has free as well as paid subscription plans. Piktochart has over 600 templates that one can edit and can also use the more advanced version by customizing it, according to their preferences.

Pricing Plans of Piktochart are:

| Plan | Price |
|— |— |—
| Free | $0/month |
| Pro | $24.17/month |
| Pro Team | $82.50/month |

How To Create An Best Web Marketing Strategy For Your Startup

There’s never been a better time for a startup. While many people are out theresaying that the market is saturated, there are too many “fakers,” and that youcan’t make money online. People are out here killing it every day. So, why is it that some people have no trouble making a ton of money onli…

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Yoast

Yoast Logo

Yoast is a very popular WordPress plug-in that works to help optimize the content for search engines. It helps to choose cornerstone content, focuses on keywords that can help in ranking, individual content URLs, etc.

The Yoast SEO is free for WordPress and the paid version has plans range based on the number of sites one needs to monitor. It is a great way to optimize the content for SEO of a website. Pricing for yoast is $89 for 1 website.

Buffer

Buffer logo

You may have already heard about this one. The Buffer is an application that will help you to manage your social media handles. You can schedule, analyze, reply, and do so many things in just one place. In the free version, you can handle 3 accounts at once. Also, you can schedule 10 posts at once in the free version and the features increase with the paid versions.

But the twist is, those 10 posts are not weekly or monthly. Once you scheduled 10 posts, you cannot add more to the list. But as soon as one of those 10 posts get posted, you can add more in the queue. I would suggest you go for a free version unless you are handling the whole company through social media only.

Pricing plans of Buffer are:

| Plan | Price |
|— |— |—
| Pro | $15/month |
| Premium | $65/month |
| Business | $99/month |

Best Marketing and Sales Tools

Software as a Service (SaaS) is amongst the three main classes of cloudcomputing service models. It’s a software distribution model which customers canaccess online via third-party providers. It may sound complicated or “techie” tosome, but it’s likely that you use many SaaS[https://startuptalky.com/tag/saas/…

StartupTalkyRishabh Rathi

Typeform

Typeform logo

Want to know what people think of your product? Conduct a free survey on Typeform. Typeform is a freemium website. You can conduct surveys for free, but only 10 questions per survey and only 100 responses each. The numbers turn into unlimited in the premium plans. An online survey website conducts surveys on many websites and lets their users earn some points through them. Why they do it for free?

Maybe because they know it will definitely impress you and you will buy the premium version. Try this service out if you are on your initial stage of entrepreneurship. You can also go for other websites like Survey Monkey or ZOHO, etc.

Pricing Plans of Typeform are:

| Plan | Price |
|— |— |—
| Essential | $35/month |
| Professional | $50/month |
| Premium | $70/month |

HARO

HARO logo

This is the best and free marketing tool in the whole list. HARO stands for “Help A Reporter Out”. Although it is a service for reporters to get the best content from people themselves, it’s a great opportunity for entrepreneurs. The basic subscription is free. Once you subscribed, you will receive 3 emails a day. If you think you can answer any of the asked queries, then reach out to journalists.

Once they liked your answer, they will ask you about your company. It will definitely help you to go to the next level. In the paid versions there are, of course, many advantages like you can filter the topic, get extra time by getting alerts when their editorial team approves a media opportunity, etc. It worth giving a try, but try the free version first.

Uncommon Startup Marketing Ideas you Must Try

So you have launched your startup, it’s a dream come true and you are definitelyexcited about it. You may have found some customers as well, but the mostdifficult part is to have enough customers so that you can sustain your businessin market and drive profit as well in future. Invest wisely in y…

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Google Trends

Google Trends logo

I think this is the most underrated yet second best and free marketing tool for entrepreneurs. Google Trends is the best tool to check what’s up with the world. You can check which is the most trending topic on the internet. This may help you to create your advertisement keeping in mind the trending topic. Or if you are a blogger, then you know how important this tool is. You just have to learn to use it. It will feel so boring and useless at first, but it is probably the most important marketing tool for every entrepreneur out there.

Canva

Canva logo

It is a simplified graphic-design tool website. Founded by Melanie Perkins in 2012, it uses a drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. It can be used for both web and print media design and graphics. It uses a freemium model. For the basic features, you can opt for free versions and upgrade them for the advanced versions. It has three monthly pricing options depending on the use of it. The user can get a 23% discount if the user pays annually.

Pricing Plans for Canva are:

| Plan | Price |
|— |— |—
| Free | $0/month |
| Pro | $12.95/user/month |
| Enterprise | $30/user/month |

How to get Media’s Attention Towards your Startup?

Media runs the world. They can make someone billionaire, declare someone dead,make you believe in fake news, etc. No matter how much you hate or love media,it becomes the same for everyone when it comes to business. Many media houses might be so negative, but they still are important for everyb…

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Hotjar

hotjar logo

Hotjar is a marketing tool that reveals the online behavior and voice of the users. It works by combining both analysis and feedback tools and then gives the reason for how to improve the site’s experience and performance. It allows easy access to instant feedback from the users. It comes with a free trial. The basic version is free of cost. The plus version is $29 per month and the business starts at $89 per month.

Pricing Plans of Hotjar are:

| Plan | Price |
|— |— |—
| Personal | $0 to $29/month |
| Business | $89 to $989 /month |
| Agency | Custom |

Simply Measured

Simply Measured logo

Simply Measured is a social media analytics platform. It simplifies end-to-end analysis of all social network activities of its users, whether it’s paid, owned, or earned. It is used in small businesses, large corporations, and every company between them. Examples of companies that used it are Adidas, Microsoft, and Samsung. It provides companies with social media analytics to measure their social media performance, online campaigns, etc. It is supported by Windows, MAC, and Web-based.

Conclusion

We’ve listed the top marketing tools that can help any business to grow and enhance the brand experience. If you are using any other tool then let us know in the comment below.
July 15, 2020