StartupTalky

Tag: Content Marketing

  • Top Content Marketing Tools & Platforms: Boost Your SEO with Ahrefs and More

    Content marketing has become a widely adopted strategy for numerous firms, encompassing the creation and dissemination of content across various mediums to attract specific audiences indirectly. This powerful approach is facilitated by a range of online marketing tools and human effort, aiming to streamline the process.

    From content creation and management to analytics and distribution, the market offers a plethora of tools to streamline and enhance your content marketing efforts. Choosing the right one might seem overwhelming, especially if you’re new to this domain. To simplify your journey, we have compiled a comprehensive list of essential content marketing steps and their corresponding recommended tools.

    From understanding your target audience and creating high-quality content to conducting A/B tests and analyzing competitors, each step plays a pivotal role in successful content marketing. With the aid of suitable content marketing tools, you can streamline these processes and achieve remarkable results, ultimately elevating your brand’s online presence and engagement.

    In this blog, we explore the best content marketing tools that empower marketers, entrepreneurs, and content creators to craft compelling campaigns, reach their target audiences, and achieve remarkable success in the world of content marketing.

    Let’s explore the best content marketing tools to enhance your content marketing strategy and drive remarkable success.

    Best Content Marketing Tools

    S. No. Tool Best For Rating
    1 HubSpot CRM, Marketing Automation ★★★★★
    2 Ahrefs SEO, Backlink Analysis ★★★★★
    3 BuzzSumo Content Research, Trends ★★★★☆
    4 Evernote Note-taking, Organization ★★★★☆
    5 Google Analytics Website Analytics, Insights ★★★★★
    6 SEMrush SEO, Competitor Analysis ★★★★☆
    7 Google Docs Document Creation & Collaboration ★★★★☆
    8 WordPress Website & Blog Creation ★★★★★
    9 Canva Graphic Design, Social Media ★★★★☆
    10 Grammarly Writing & Grammar Improvement ★★★★☆
    11 Trello Project Management, Task Tracking ★★★★☆

    HubSpot

    Website www.hubspot.com
    Rating 4.4 out of 5
    Free Trial Available
    Platforms supported Web
    Services Centralizing various content marketing tools into one unified platform
    Hubspot - content marketing tool
    Hubspot – content marketing tool

    HubSpot is a powerful and comprehensive content marketing tool that stands at the forefront of marketing automation and inbound marketing solutions. As a content marketing platform, HubSpot offers an array of essential functionalities designed to optimize content strategies and drive successful marketing campaigns. Its user-friendly content editor simplifies the creation and publication of blog posts, web pages, and other content types, streamlining the content creation process. HubSpot’s built-in SEO tools assist users in optimizing their content for search engines, providing keyword suggestions and insights to improve content visibility and rankings.

    HubSpot also offers content personalization capabilities, allowing marketers to create dynamic content that adapts to individual visitor preferences, fostering higher engagement. Furthermore, A/B testing options allow for the optimization of content elements, ensuring that content performs at its best.

    Features of HubSpot

    • HubSpot CMS makes it easier for users to manage content across multiple languages with the Multi-Language Content Creation feature.
    • Website Themes features allow marketers to choose pre-built themes or design their themes.
    • Adaptive Testing lets marketers know what type of content is performing best with their targeted customers.
    • HubSpot CMS offers SEO Recommendations to let users know how they can improve their website and where action for improvement is required.
    • The platform’s Lead Generation Tools feature allows marketers to add various lead generation tools to their websites, helping turn their visitors into customers.
    • The Analytics feature allows users to analyze and generate reports on their website traffic, overall page performance, contact conversion rates, etc.

    Pros

    • HubSpot CMS is a one-stop platform for handling all content publishing, marketing, and sales activities.
    • HubSpot CMS facilitates unparalleled security.
    • Users can use it as a CMS for content marketing or website building.
    • The platform’s templates use a drag-and-drop manager tool that is responsive by default.

    Cons

    • HubSpot CMS’s development curve can be challenging to understand.
    • The platform lacks eCommerce support.
    • Many users are not satisfied with HubSpot CMS’s technical support.
    • It facilitates a limited plugin and theme ecosystem.

    Pricing Plan:

    Have a look at the pricing details of HubSpot Marketing Hub.

    Plan Yearly Price
    Professional $800 per month
    Enterprise $3600 per month

    Top Keyword Research Tools & Software: Best Free & Paid SEO Solutions for 2025
    Discover the best keyword research tools and software for 2025. Explore free and paid SEO keyword research solutions to find top keywords, analyze competition, and boost organic traffic.
    StartupTalkyAbinaya Arangarajan

    Ahrefs

    Website Ahrefs.com
    Rating 4.7 out of 5
    Free Trial Not Available
    Platforms supported Web
    Services Content Research, Competitor Research, Link Building, Keyword Research, Website Audit, Rank Tracking
    Ahrefs - Content Marketing Tool
    Ahrefs – Content Marketing Tool

    Ahrefs is a powerful and widely recognized SEO and content marketing tool. While it is primarily known for its robust SEO capabilities, it offers valuable features that make it an indispensable asset for content marketing strategies as well. As a content marketing tool, Ahrefs provides various functionalities, including content analysis, keyword research, competitor analysis, and content explorer. These features enable users to analyze the performance of their content, track organic search visibility, discover relevant keywords, identify competitor strategies, and explore trending topics. It is one of the top 5 content marketing tools. Content creators and marketers can leverage Ahrefs to optimize their content for search engines, identify content gaps, and drive organic traffic to their websites.

    Top Ahrefs Features for Content Marketers

    • Ahref’s Site Explorer gives users an in-depth look at any competitor website or URL’s organic search traffic and backlink profile.
    • The Site Audit tool crawls all the pages of the user’s site to let them know the site’s on-page SEO performance, including all possible SEO issues and recommendations to fix them.
    • Content Explorer discovers top-performing content on any site, revealing referring domains, social shares, traffic value, and organic search.
    • The Keyword Explorer of this platform operates on the world’s third-largest keyword database to generate keyword ideas and refine search volume.
    • The Rank Tracker tool allows marketers to monitor Google site ranking across 170 countries.
    • In addition, users can access some additional tools, including checks for backlinks, keyword difficulty, ranking, broken links, etc.

    Pros

    • It’s one of the most extensive web crawlers among SEO tools.
    • Users can have recent and wide-ranking keyword alerts on their email regularly.
    • The platform offers access to the largest backlink database.
    • Ahrefs facilitates advanced filtering options throughout the platform.

    Cons

    • The platform doesn’t offer integration with Google Analytics and Search Console.
    • Ahrefs doesn’t offer any outreach tool.
    • Its web traffic statistics are not as robust as other similar tools.
    • Keyword suggestions provided by Ahrefs don’t have a relevancy score.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Lite $83 per month $99 per month
    Standard $166 per month $199 per month
    Advanced $333 per month $399 per month
    Enterprise $833 per month $999 per month

    Best Project Management Tools for Startups to Skyrocket Productivity
    Discover the best project management software for startups. Streamline tasks, track progress, and boost team productivity with top tools designed for growing businesses.
    StartupTalkyNiku Mandal

    BuzzSumo

    Website Buzzsumo.com
    Rating 4.5 out of 5
    Free Trial Available
    Platforms supported Web
    Services Content curation & influencer marketing
    Buzzsumo - Best Content Marketing Tool
    Buzzsumo – Best Content Marketing Platform

    BuzzSumo is undoubtedly one of the best content marketing tools available, providing a wealth of features to enhance content strategies and drive optimal results. As a content marketing tool, BuzzSumo offers a diverse set of functionalities that cater to content creators and marketers. It facilitates content discovery by uncovering popular and trending content across various social media platforms, enabling users to gain insights into audience preferences.

    Moreover, BuzzSumo provides valuable content insights, allowing users to track their content’s social media engagement and optimize their strategies accordingly. With topic research tools, content alerts, and backlink analysis capabilities, BuzzSumo equips marketers with data-driven strategies to create compelling content, stay up-to-date with industry trends, and drive greater success in their content marketing endeavors.

    Features of BuzzSumo

    • BuzzSumo’s Discovery allows users to tap into viral stories, engaging topics, and real-time trends, generate content ideas, and access 8 billion articles worldwide.
    • Research tools can help users discover the most popular content in any niche, investigate content across social media platforms, and study shares, links, and trends.
    • With BuzzSumo’s Monitoring feature, marketers can track mentions, updates, and trends, create alerts for topics and keywords, and monitor competitor mentions and content.
    • BuzzSumo’s Chrome Extension lets users quickly analyze social engagements while browsing search engines and sites and examine competitor metrics within seconds.
    • Users can integrate and automate BuzzSumo with powerful APIs and create internal reporting tools, dashboards, and visualizations.
    • Influencer tools help marketers shortlist tastemakers and trend breakers by identifying influential authors, creators, and social media influencers.

    Pros

    • The platform stands out for its powerful content discovery features.
    • With BuzzSumo, marketers can gain insights into their competitor’s digital strategy.
    • BuzzSumo provides insights about different types of content, including web, social media, and video content.
    • This advanced tool allows PR professionals to discover popular influencers and emerging trends.

    Cons

    • It doesn’t cover all social media platforms, like Instagram, TikTok, and Snapchat.
    • The platform facilitates limited backlink metrics.
    • The platform’s user interface needs to be updated.
    • The topic explorer feature is not entirely accurate.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Basic $95 per month $119 per month
    Content Creation $199 per month $249 per month
    PR & Comms $199 per month $249 per month
    Suite $399 per month $499 per month
    Enterprise $999 per month $999 per month

    Evernote

    Website Evernote.com
    Rating 4.4 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Create, capture & access everyday notes
    Evernote - Top Content Marketing Tool
    Evernote – Top Content Marketing Tool

    Evernote, renowned for its note-taking and productivity capabilities, proves to be an exceptional content marketing tool for businesses and content creators alike. Its versatility and seamless cross-device integration enable users to optimize content marketing strategies and streamline the content creation process. With Evernote, capturing and organizing content ideas becomes effortless, allowing users to jot down blog post concepts, draft outlines, and collate research findings systematically in one centralized location.

    As a comprehensive content repository, Evernote stores a vast collection of ideas, research, and notes, serving as a valuable resource for future content creation and ideation. Ultimately, Evernote emerges as an indispensable tool, streamlining content marketing workflows, fostering productivity, and empowering businesses to deliver more impactful and successful content campaigns.

    Features of Evernote

    • With the Sync and Organize feature, Evernote automatically saves notes online and syncs them to all user devices.
    • Web Clipper tool saves articles, web pages, PDFs, and screen capture directly to the platform.
    • With the Search feature, users can find words in handwritten notes, text in PDFs, presentations, images, or office documents, and narrow search results.
    • Evernote’s Templates feature saves users time with easy-to-install, customizable, and reusable note templates.
    • The platform’s Tasks feature enables users to create and manage to-dos in their notes.
    • Users can connect Evernote and Google Calendar to bring their schedules and notes together.

    Pros

    • It offers comprehensive formatting options from Bold, underline to Font, Checkbox, and more.
    • The platform allows users to organize their notes by hierarchy.
    • Evernote allows users to collaborate with others and share notes and notebooks.
    • Evernote offers affordable Basic, Premium, and Business plans.

    Cons

    • It offers limited features at a free plan.
    • The platform is not ideal for brief tasks or short notes.
    • Evernote lacks customization.
    • It doesn’t offer a read-only mode to prevent accidental changes in the content.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Free $0 per month $0 per month
    Personal $10.83 per month $14.99 per month
    Professional $14.17 per month $17.99 per month

    Google Analytics

    Website Analytics.google.com/analytics/web/
    Rating 4.7 out of 5
    Free Trial Completely Free
    Platforms supported Web, Android
    Services Understanding your audience and tracking site metrics
    Google Analytics – Top content marketing tool

    Google Analytics is a powerful and widely used content marketing tool that provides valuable insights into website performance, user behavior, and content effectiveness. As a content marketing tool, Google Analytics allows marketers to track key metrics such as website traffic, page views, bounce rates, and conversion rates. It helps content creators understand how users interact with their content, which pages are most engaging, and where improvements can be made to enhance user experience.

    Setting up a Google Analytics account and adding the tracking code to your website is all it takes to begin automatically monitoring your data. With Google Analytics, content marketers gain valuable insights into user behavior, enabling them to optimize their strategies and achieve greater success with their content marketing efforts.

    Features of Google Analytics

    Google Analytics Reporting feature allows marketers to understand marketing data better. It enables users to generate and share different types of reports across the company.

    • Visualization Features allow users to view all reports and metrics in charts, leading to quick data analysis.
    • With the Smart Goals feature, users can set specific goals and measure the progress concerning goals.
    • The platform’s Data Activation feature leverages various ML algorithms to run deep analytics on marketers’ marketing data.
    • Google Analytics offers robust integration solutions, including Google Ads, Search Ads, Google AdSense, Data Studio, Survey 360, and Google Search Console.
    • With the Keyword referrals feature, marketers can see what keywords people use to find business.

    Pros

    • The platform offers a freemium version, ‘Universal Analytics,’ for free.
    • It’s relatively simple to set up Google Analytics.
    • The platform provides default reports to provide a simple analysis of a website.
    • It allows users to manage analytics for multiple sites under one account.

    Cons

    • Learning and understanding the platform’s reports and metrics can take a long time.
    • The platform may do data sampling.
    • Google Analytics gives a limited number of hits per month.
    • It lacks customer support for the free version.

    Pricing Plan:

    Google Analytics is Free to use.

    Top 17 Best Free Digital Marketing Tools for Your Business
    Discover the best free online marketing tools for startups. Boost your digital marketing, track performance, and grow your business for free.
    StartupTalkyAlan Joseph

    SEMrush

    Website Semrush.com
    Rating 4.7 out of 5
    Free Trial Available
    Platforms supported Web
    Services content marketing, competitor analysis, keyword research
    Semrush - Best Content Marketing Tool
    Semrush – Best Content Marketing Tool

    SEMrush is a comprehensive platform that facilitates the planning of a perfect content strategy. It gathers data from various sources and provides users with valuable insights into popular keywords. With SEMrush, marketers can stay updated on market trends, ensuring everyone is on the same page for effective content planning and execution.

    With SEMrush, users can conduct in-depth keyword research, identifying relevant and high-traffic keywords to target in their content, thereby improving its visibility in search engines and attracting more organic traffic. SEMrush’s content audit feature helps in evaluating existing content, identifying areas for improvement, and optimizing content for better engagement and search engine rankings.

    Features of SEMrush

    • With SEMrush’s Position Tracking feature, users can check out daily rankings of their sites, track keywords and domains, compare geographic locations, etc.
    • The On-Page SEO Checker tool provides users with keyword recommendations, backlink probability, ideas for on-page SEO optimization, target content length, and more.
    • SEMrush’s SEO Content Template generates a template while suggesting to users what to include based on target keyword analysis.
    • The Organic Traffic Insights tool provides users with a comprehensive dashboard that includes information like sessions, organic keyword volume, click-through rate, etc.
    • The Keyword Magic Tool helps marketers conduct keyword research by analyzing niche topics, tracking semantically related keywords, etc.
    • Keyword Gap Analysis is an excellent feature for thoroughly comparing keyword profiles of the top five competitors.

    Pros

    • The platform is excellent for intensive keyword research.
    • SEMrush provides detailed information about site visitors, including their age, gender, and location.
    • It allows users to identify spammy backlinks and other toxic elements.
    • It’s a one-stop solution for SEO, digital marketing, and business intelligence requirements.

    Cons

    • SEMrush doesn’t offer a user-friendly interface.
    • It allows only one user to log in to the platform simultaneously.
    • The platform provides inaccurate ad spend data.
    • It provides SEO and website data only to improve ranking in Google Search.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Yearly Price Monthly Price
    Pro $108.33/month $129.95/month
    Guru $1208.33/month $249.95/month
    Business $416.66/month $499.95/month

    Google Docs

    Website www.google.com/docs/about
    Rating 4.7 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Editing and collaborating with content writers
    Google Docs for Content Marketing
    Google Docs – Best Content Marketing Platform

    Google Docs are known to provide the user with the ability to edit, draft, and create documents either in the form of sheets, presentations, text documents, etc. As a cloud-based document editor, Google Docs allows multiple users to work on the same document simultaneously, enabling seamless collaboration among content creators, writers, and editors. The platform provides essential features like real-time editing, commenting, and version history, making it easy to track changes and incorporate feedback in the content creation process. Additionally, Google Docs offers a wide range of formatting and styling options, allowing content marketers to create visually appealing and well-structured content. By the use of Google Docs, one can imagine reducing the working time by taking help from the best-developed tool.

    Features of Google Docs

    • The platform’s Voice Typing feature allows users to dictate text into their document without touching the keyboard.
    • The More Fonts feature enables users to add more fonts if the default ones don’t suit their needs.
    • Google Docs Template features provide access to well-designed presentation, invoice, and resume templates, brochures, menus, schedules, questionnaires, and more.
    • The email Draft feature allows users to compose an email directly within the platform and send it to clients and customers via Gmail.
    • The Bookmarks feature helps users set references within the same or other documents to make it easier to find marked items.

    Pros

    • Google Docs is a free tool.
    • It facilitates a clean and simple interface, making the platform very easy to use.
    • With Google Docs, it’s easy to share and collaborate on documents with others.
    • It’s connected to Google Drive, meaning documents are automatically saved online.

    Cons

    • The platform doesn’t offer any dedicated desktop application.
    • With Google Docs being an online service, there are always security concerns.
    • The tool requires an internet connection to work.
    • Google Docs offer relatively limited templates.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Monthly Price
    Basic $6.00 per user per month
    Business $12.00 per user per month
    Enterprise $25.00 per user per month

    WordPress

    Website wordpress.com
    Rating 4.6 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Publishing content, blogging, and creating websites
    Wordpress - content management system
    WordPress – Top Content Marketing Tools

    WordPress is a versatile and widely used platform for content marketing, providing a comprehensive content management system (CMS) that caters to the needs of content creators and marketers. With its user-friendly editor, content creation becomes seamless, allowing users to draft and format blog posts, articles, pages, and other content types without any technical expertise.

    WordPress’s inherent SEO-friendly nature empowers content marketers to optimize their content for search engines by incorporating meta tags, customizing URLs, and implementing SEO best practices. Moreover, WordPress’s scheduling feature allows for content publication in advance, ensuring a consistent content calendar to engage audiences regularly.

    Features of WordPress

    • With the Media Management feature, users can easily choose and upload images and videos.
    • WordPress Language allows users access to 70+ languages to create websites and blogs in multiple languages.
    • WordPress Themes allow marketers to use multiple inbuilt themes and upload their themes.
    • The platform facilitates the WordPress Comment tool to enable users to enhance the quality of their content with comments.
    • WordPress Plugins tool provides access to several plugins, including Yoast SEO Premium, WooCommerce Subscriptions, Sensei Pro, GiveWP, and more.
    • The Social Media Integration feature allows users to integrate the platform with their social networks seamlessly.

    Pros

    • WordPress offers the flexibility of creating any type of blog or website.
    • It’s a simple platform for users to get online and publish quickly.
    • The platform facilitates a user-friendly interface, enabling users to install and set up WordPress sites easily.
    • It is an SEO-friendly platform.

    Cons

    • Users can add additional features to their website only by accessing WordPress plugins.
    • It is a slow platform due to the added plugins, codebases, and oversaturated databases.
    • The platform offers limited SEO optimizing features.
    • A website created on WordPress can go down without notice.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Yearly Price
    Free ₹0 per month
    Personal ₹160 per month
    Premium ₹280 per month
    Business ₹640 per month
    Commerce ₹1152 per month
    Enterprise Starts at US$25,000 yearly

    Top 8 Best SEO Plugins For WordPress to Use in 2023
    SEO plugin helps you improve website’s ranking and drive more traffic to your site. Here are some of the best WordPress SEO plugins to use in 2023.
    StartupTalkySourav Dey

    Canva

    Website www.canva.com
    Rating 4.7 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Graphic design & video editing
    Canva for content marketing
    Canva – Best Content Marketing Tools

    Canva empowers users to create visually appealing and professional-quality graphics, images, and designs for their content marketing campaigns. With an extensive library of templates, fonts, and design elements, Canva makes it easy for content creators to craft eye-catching visuals to complement their written content. From social media graphics to infographics and blog post images, Canva offers a wide range of customization options, making it an excellent choice for enhancing the visual appeal and engagement of content. Additionally, Canva’s collaborative features allow team members to work together seamlessly, streamlining content creation and design processes.

    Features of Canva

    • With the Video Background Remover feature, users can remove the background of any video in a single click.
    • Its Premium Video feature allows users to create, edit, and save premium videos for any platform.
    • The Premium Content feature provides users access to the platform’s entire photo, video, element, and audio library.
    • Instant Animation is an excellent tool for users to animate graphics and watch their designs come alive.
    • Canvas Templates feature help users browse through a wide range of free templates and create and customize different designs.
    • Users can use the Add Text To Photo online tool to add text to their images and tell their stories.

    Pros

    • The platform enables a non-designer to become a proficient designer.
    • It’s a very simple-to-use and user-friendly tool.
    • Canva is a budget-friendly platform.
    • Users can alter the templates to customize them.

    Cons

    • It offers limited templates and export settings.
    • The platform can’t download the ‘raw’ file to the user’s computer.
    • The free version of Canva offers limited features.
    • Users find it difficult to move from one design to another.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Price
    Free ₹0
    Canva Pro $12.95 per month
    Canva Enterprise Custom pricing

    The 11 Best Tools for Graphic Designers to Use in 2022
    Are you a graphic designer looking for the best tool to use? We have simplified it for you by listing the top 11 Graphic Designing tools of 2022.
    StartupTalkyAshwini

    Grammarly

    Website www.grammarly.com
    Rating 4.7 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Proofreader, plagiarism checker & tone detection solution
    Grammarly For Content Marketing
    Grammarly For Content Marketing – Best Content Marketing Tools

    Grammarly is an invaluable content marketing tool that enhances the quality and effectiveness of written content. As a powerful writing assistant, Grammarly helps content creators to produce error-free and polished content by identifying and correcting spelling mistakes, grammar errors, punctuation issues, and writing style inconsistencies. With its user-friendly interface, Grammarly seamlessly integrates with various writing platforms, including web browsers and word processing software, providing real-time suggestions and feedback to improve content clarity and readability.

    Whether crafting blog posts, articles, social media content, or email campaigns, Grammarly is an essential companion for content marketers to elevate the quality of their written content and create a lasting impression on their audience.

    Features

    • The grammar and Punctuation feature detects grammatical mistakes, punctuation errors, fragmented sentences, comma splices, etc., in the user’s content.
    • The Spell Check feature is ideal for detecting spelling errors in the content.
    • The platform’s Plagiarism feature allows users to scan their documents for any potentially copied content.
    • The Writing Style feature of Grammarly acts as the user’s human mentor by suggesting tips, advice, and suggestions to improve his writing style.
    • The Readability Reports tool determines the ideal age group for content and flags readability issues based on word count, reading time, character count, and speaking time.
    • GrammarlyGo works as a conversational chatbot. It can provide information, rewrite parts of a user’s writing, and provide editing suggestions.

    Pros

    • Grammarly provides real-time checking.
    • It works in most browsers, email, and social media.
    • The platform has a user-friendly interface.
    • Grammarly gives users suggestions to improve their writing style.

    Cons

    • The platform doesn’t catch all mistakes.
    • The suggestion provided by Grammarly is not always 100% correct.
    • It doesn’t work with Google Docs.
    • Grammarly doesn’t allow offline editing.

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Price
    Free $0
    Premium Starting at $29.95/user/month
    Business Starting at $15.00/user/month

    Trello

    Website www.trello.com
    Rating 4.5 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Services Project management, task tracking, team collaboration
    Trello – Best Tool for Content Marketing

    Trello makes managing content marketing projects simple and clear. With its Kanban boards and cards, you can easily track tasks, timelines, and team responsibilities. Everyone can see what’s done, what’s in progress, and what’s left to do at a glance.

    GetResponse is a powerful but easy-to-use marketing automation tool. It’s like having a full email team on your side, you can create funnels, follow-up emails, landing pages, and more, all on autopilot while staying connected with your audience.

    As your content marketing toolkit grows, it’s important to review the tools you already use. Some may no longer serve you well, and new, better tools could help you get more value from your efforts.

    Features

    • Kanban boards and cards for task management
    • Assign tasks to team members
    • Track project progress visually
    • Due dates, checklists, and attachments
    • Integrates with many apps (Slack, Google Drive, etc.)

    Pros

    • Easy to use and intuitive
    • Great for team collaboration
    • Flexible for different project types
    • Real-time updates for everyone

    Cons

    • Limited features in the free plan
    • It can get cluttered with large projects
    • Not ideal for complex project tracking without add-ons

    Pricing Plan:

    Have a look at the pricing details of each package.

    Plan Price
    Free $0
    Standard $5/user/month (billed annually)
    Premium $10/user/month (billed annually)
    Enterprise Custom pricing based on team size

    Conclusion

    In conclusion, the array of content marketing tools available today offers immense potential for streamlining and optimizing marketing efforts. With the right combination of these powerful tools, businesses can create compelling content, improve SEO, boost engagement, and effectively connect with their target audience. Embracing these content marketing tools opens up endless possibilities for businesses to stay competitive, drive growth, and achieve remarkable results in their marketing endeavors. So, leverage these tools wisely to unleash the true potential of content marketing and propel your business towards success.

    FAQs

    What is content marketing?

    Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience, ultimately driving profitable customer action and building brand loyalty.

    What is the best form of content marketing?

    The best form of content marketing is creating high-quality, valuable, and relevant content that resonates with the target audience and addresses their needs and interests effectively. It involves utilizing various content formats, such as blog posts, videos, infographics, and social media content.

    What is a content marketing toolkit?

    A content marketing toolkit is a collection of various tools, software, and resources that content marketers use to plan, create, optimize, and distribute content effectively, enhancing their content marketing strategies and achieving marketing objectives.

    How does content marketing help businesses?

    Content marketing helps businesses by increasing brand awareness, attracting and engaging target audiences, building authority and credibility, and ultimately driving lead generation, customer acquisition, and long-term customer loyalty.

    What are the 5 types of content?

    To create engaging content, focus on understanding your target audience’s needs and interests, use captivating headlines and visuals, and incorporate storytelling techniques to make the content relatable and compelling.

    What are content marketing tools?

    Content marketing tools are software or platforms that help create, manage, optimize, and share content to attract and engage an audience.

  • 12 Best Independence Day Campaign Ideas & Creative Social Media Campaigns by Brands in India

    The Indian Independence Day is not just a day but an occasion to look back at the oppression that our country has witnessed, reminisce about the glorious battles of the past, pay tribute to the freedom fighters who led us to be independent, and celebrate the present!

    All of our Independence Day celebrations are different, but among all these differences, the spirit still somehow remains the same!

    Schools, colleges, and universities across the country witness colorful celebrations, office employees usually enjoy their day off or take part in their office celebrations, while content creators and marketers sit back and enjoy their creations come to life!

    Yes, Independence Day campaigns are what we are talking about. They are among the most interesting parts of Independence Day.

    Much like many other festivities, 15th August is also a happening day, if not the most important day, for the marketers. Entrepreneurs, marketers, and content creators race into their brainstorming and ideation and take up their content development tasks quite early to complete and post them right on the day as scheduled.

    With ingenious and mind-boggling advertisement campaigns themed on Independence Day, colored with the colors of India, they have wrapped a significant part of the internet. Many companies shared inspiring Independence Day posts by brands, showcasing patriotism, unity, and creative campaigns to connect with their audience.

    If you are also a marketing enthusiast or simply want to know how brands have launched successful Independence Day campaigns throughout the years, then here you will find some unmissable advertisements that will motivate you on Independence Day 2025.

    Let’s look at 12 Unforgettable Independence Day Campaigns

    S.No. Brand & Campaign Campaign Theme Message / Highlight
    1 Parle-G Armed Forces Campaign Tribute to Soldiers Honoring the role of armed forces in protecting the nation
    2 Tata Tea Premium Kulhad Campaign Cultural Pride Celebrates regional pride and unity using the humble kulhad
    3 Bajaj Avenger Independence Ride Campaign Freedom & Brotherhood Promotes riding as a symbol of freedom across the country
    4 Micromax Tiranga Campaign Patriotism Encourages citizens to take pride in the Indian flag
    5 Hero MotoCorp Saluting Heroes Campaign Honoring Frontline Workers Pays tribute to unsung heroes who serve the country daily
    6 ITC Har Ghar Tiranga Campaign National Celebration Supports the national campaign to bring the flag to every home
    7 JSW Paints Think Beautiful Campaign Unity in Diversity Highlights India’s beauty through different cultures and colors
    8 Godrej Sounds of Making India Campaign Celebrating Workers Showcases the sounds of workers building a better India
    9 Edelweiss Mutual Fund The Wall of Independence Campaign Financial Freedom A symbolic wall representing stories of financial independence
    10 CashKaro Bachat ki Azaadi Campaign Savings & Empowerment Highlights freedom from overspending through smart saving
    11 Kalyan Jewellers Stories of Courage Campaign Honoring Soldiers Celebrates bravery, equality, and breaking stereotypes
    12 Ajio Fashion Freedom Encourages people to express their true style without judgment

    Parle-G Armed Forces Campaign

    Parle G | Armed Forces Film | Independence Day Campaign Ideas

    Brands across India launched creative Independence Day social media campaigns to celebrate patriotism and engage audiences with meaningful content. Parle G is one of the oldest brands of biscuits in India, founded back in 1929, and therefore, remains closely knit with the Indian freedom struggle and independence.

    Along with the quality biscuits that Parle G offers, the brand also came up with an outstanding campaign in 2018 for the occasion of Independence Day. This campaign was marketed under #YouAreMyParleG, which was a 2.5-minute-long video launched as a tribute to the soldiers of India.

    The film focused on the real life of Ankit Singh behind enemy lines.

    Tata Tea Premium Kulhad Campaign

    Desh ka Kulhad – Celebrating India’s Rich Diversity | Independence Day Brand Campaigns

    Most of the campaigns that we see around us are done with a motive of gaining sales or promoting a brand, but Tata Tea Premium’s Kulhad of 2020 was not one of them. Tata Tea Premium launched the #DeshKaKulhad campaign, where it partnered with Rare Planet to exhibit the rich diversity that India takes pride in in the form of a video.

    The brand displayed an incredible collection of hand-painted kulhads by Indian artisans and also promised that the proceeds of the sale from this campaign would directly reach the pandemic-struck craftspeople of India, who are finding it difficult to survive the dreadful pandemic.

    Bajaj Avenger Independence Ride Campaign

    Bajaj Avenger Independence Day Film #RideYourIndependence | Independence Day Campaigns by Brands

    Bajaj Auto was founded in 1945 in November and is historically connected with Indian independence. It is one of the oldest Indian auto companies and never fails to amaze the Indians with its inventive Independence Day campaigns.

    The #RideYourIndependence campaign by Bajaj in 2017 remains one of the top marketing campaigns launched by any brand for Independence Day. This campaign was a video advertisement that showed a woman driving a Bajaj Avenger through the risky streets and alleyways in shorts and simply enjoying the ride of her life.

    The video empowered womankind and ended with a powerful message by Mahatma Gandhi, where he stated, “The day women can walk freely on the roads at night, that day we can say India has achieved Independence.”

    Micromax Tiranga Campaign

    #SaveTheTiranga | Independence Day Campaign Ideas

    Micromax is a mobile brand rooted in India and is, therefore, an epitome of Indianness among all its Chinese and American counterparts.

    Micromax has manufactured a series of mobiles, and many of them have been rated well, but the #SaveTheTiranga campaign launched by this brand to commemorate August 15, 2017, remains etched on our minds.

    This campaign was in the form of a video that showed the Indian children who crafted handmade Indian flags. However, the sad part is that they are impoverished, belong to the rural section of the country, and are treated with unspeakable cruelty. The video also focused on the irony that the Indian flags are bought only to show off on 15th August and are finally discovered lying here and there the next day.

    17 Creative Independence Day Celebration Ideas & Games for Office Employee Engagement
    Discover 17 creative Independence Day celebration ideas and games for office settings. Boost employee engagement with fun, patriotic activities perfect for adults in the workplace.
    StartupTalkyAnik Banerjee

    Hero MotoCorp Saluting Heroes Campaign

    Hero Salutes | Creative Independence Day Ads

    Hero MotoCorp is an Indian motorcycle company founded in 1984, headquartered in New Delhi, and is famous for being the country’s as well as the world’s largest two-wheeler manufacturer.

    Apart from its two-wheelers, which are a permanent driving solution for the Indians, Hero MotoCorp’s #HeroSalutes campaign is something that is permanently embedded in the marketing canvas of India.

    Through this marketing campaign, Hero gave a tribute to the real heroes of India, who fought for the country but had to stay away from their own families and relatives to ensure the safety of India. It showed that they are always supported by their families and should also be saluted by their countrymen!

    15 Independence Day Celebration Ideas for Office
    Independence Day is just around the corner, and we are excited to celebrate it. So, here are some exciting ideas to celebrate Independence Day in the office for employees.
    StartupTalkyAnik Banerjee

    ITC Har Ghar Tiranga Campaign

    ITC | Har Ghar Tiranga Campaign

    ITC Limited is an Indian company headquartered in Kolkata. With diverse business segments such as FMCG, IT, hotels, agriculture, and packaging, the company makes its majority revenue from its tobacco products. ITC’s #HarGharTiranga campaign took a trip down memory lane, evoking nostalgic memories from Independence Day celebrations in school. The ad is a heartfelt tribute to the heroes of the freedom struggle, ultimately leading to India’s independence. Urging us to wave Tiranga, ITC evoked a sea of emotions on celebrating the 75th Independence Day.

    JSW Paints Think Beautiful Campaign

    JSW Paints – Independence Day | Think Beautiful Film

    JSW is a million-dollar conglomerate primarily dealing in cement, infrastructure, energy, and steel. JSW Paints struck a chord when it talked about something so commonplace in our country. The ad depicts how often public property is abused and neglected. A thought-provoking message delivered ever so subtly, it is etched in your mind for a while. You cannot help but agree that “Jab soch sundar hogi, tabhi toh desh sundar hoga”.

    Godrej Sounds of Making India Campaign

    Godrej | Sounds of Making India

    Godrej Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, operating in sectors including consumer products, furniture, industrial engineering, and real estate. The ad film narrates Godrej Group’s journey along with India’s progress. The # SoundsOfMakingIndiastruck encapsulates the industrial sounds from different businesses that are crucial to India’s economic progress. The ad integrates these sounds with its products, depicting them as the heartbeat of the nation.

    Edelweiss Mutual Fund The Wall of Independence Campaign

    Edelweiss Mutual Fund is an asset management platform founded in 2007. A subset of the Edelweiss Group, the company has gained a reputation since it acquired JP Morgan India Asset Management and introduced MSCI in the Indian market. #TheWallofIndependence, a campaign launched on the occasion of celebrating 75 years of Independence, talks about India’s journey of what freedom looks like today. It talks about the freedom of choosing to dream and, better yet pursuing the dream. It reminds us of the empowerment achieved and the ability of a nation to dream.

    CashKaro Bachat ki Azaadi Campaign

    Bachat Ki Azaadi | Independence Day Brand Film 

    CashKaro, founded by Rohan and Swati Bhargava, is a cashback system in India, particularly known for its cashback rewards and coupons. CashKaro caught a nerve with this Independence Day ad “#Bachatkiazadi”. The ad tugs at the pain of daily wage earners, often taken for granted by Indian consumers. If there’s anything inherent to Indian businesses, it is the art of bargaining. We pride ourselves on saving Rs 10 and getting free “dhaniya” from the vegetable vendor. However, we dare not do so at a shopping mall. Why? The ad urges us to let go of unnecessary bargaining, especially with people who earn a living from selling small items.

    Kalyan Jewellers Stories of Courage Campaign

    Independence Day Campaigns – Kalyan Jewelers

    Kalyan Jewellers has launched a refreshing Independence Day campaign to honor the bravery and dedication of Indian soldiers.

    The heartwarming video shows how our soldiers always put the country first. It also highlights how they are challenging old beliefs and breaking gender stereotypes.

    The film sends a strong message of pride, equality, and respect. It reminds us to celebrate the real heroes who protect our freedom every day.

    Ajio

    Independence Day Campaigns – Ajio

    Ajio’s #FashionBeyondLabels campaign sends a powerful message about being yourself through fashion.

    The ad shows how people are often judged for the way they dress, and how society tries to put labels on their style. But Ajio believes fashion is all about freedom—wearing what you love and expressing who you truly are.

    It encourages everyone to break the rules, be confident, and celebrate their unique style without fear.

    Conclusion

    These Independence Day campaigns are not just advertisement campaigns but are tributes to the free India we live in and the Indianism we can sport! This article covered several impactful Independence Day creative ads by brands that honored the spirit of freedom and celebrated real-life heroes. Happy Independence Day 2025!

    FAQs

    What are some of the best Independence Day Campaigns?

    Parle-G Armed Forces Campaign, Tata Tea Premium Kulhad Campaign, Bajaj Avenger Independence Ride Campaign, ITC Har Ghar Tiranga Campaign, JSW Paints Think Beautiful Campaign, Godrej Sounds of Making India Campaign, and Edelweiss Mutual Fund The Wall of Independence Campaign are some of the best Independence Day Campaigns.

    How many years of independence will India celebrate on the Indian Independence Day 2025?

    On Indian Independence Day 2025, India will celebrate its 79th Independence Day. However, the country will complete 78 years of its independence.

    What are Independence Day campaign ideas?

    Celebrate Independence Day with creative campaigns like #MyFreedomStory, where people share what freedom means to them.
    Host a Tiranga Theme Day, run a fun Freedom Quiz, or highlight local heroes making a difference. Boost engagement with a flag-themed filter, promote Made in India products, or create a digital parade using reels.

  • How Fintech Startups Can Utilise Content Marketing for Growth

    This article has been contributed by Ankita Barthwal, Content Manager, Freo.

    I still remember the day our team proudly published a blog post called “Understanding UPI Transaction Fees.” We thought we’d given the world a literary masterpiece. 

    Spoiler alert: We hadn’t. 

    The post read like an income tax manual and got fewer clicks than the Loveyapa cringe-fest reels. My boss printed it out just to dramatically fall asleep on it during our next team meeting. Point taken.

    Below is a blueprint for turning your fintech content from zero to hero—hard-earned lessons from someone who’s deleted more drafts than I care to admit.

    1. Start with the Human Problem (Not Your Product)

    People don’t lie awake at night dreaming about your interest rates. They do worry about paying their bills on time or figuring out how to invest without feeling like they need a PhD in economics.

    Why It Matters: When you address real financial pains—like saving for a dream vacation, building credit, or surviving the last week of the month when you’re eating Maggi for dinner again—readers actually see themselves in your content.

    Fun Example: Zerodha nailed this when they launched “Varsity.” Instead of dry tutorials on stock trading, they created easy-to-digest modules answering the question on every newbie investor’s mind: 

    “How can I buy shares without losing my shirt?” 

    The result? 

    A stampede of users who felt heard instead of lectured. I was one of them—after three failed attempts to understand P/E ratios elsewhere, their explanation finally made it click for me while I was sitting in a Café Coffee Day, probably spending money I should’ve been investing.

    Pro Tip: Kick off articles or videos with a mini story—like “Meet Kavita, who realized her ‘shopping spree’ credit card balance was more horrifying than that Rajkummar Rao movie where he’s trapped in a high-rise.” It’s a simple hook that mirrors real life.

    2. Blog Like You’re Telling a Friend a Crazy Story

    A blog in fintech is often code for “Please let me bury you in facts while I demonstrate my MBA vocabulary.” 

    But guess what? 

    After three years of watching our readers bounce faster than my nephew on his first cup of chai, I’ve learned they want stories they can actually relate to—maybe even ones that make them snort-laugh (which happened exactly once when I accidentally included a typo about ‘pubic’ instead of ‘public’ offerings…my editor still hasn’t let me live that down).

    The Magic of Storytelling: Turn jargony topics like “loan amortization” into something your 10-year-old cousin could grasp. Tuck an interesting tale in there—maybe how you once misunderstood APR and ended up with a bill that made you almost faint in a Domino’s pizza queue while your date pretended not to know you.

    Who Did It Right?We at Wealthsimple became a hit by going super conversational. They don’t say “build a diversified portfolio.” They say stuff like “Stop letting your money nap in your bank account while inflation beats it up.” It’s punchy, it’s personal, and it makes you think, “Wait, I need to do something about this.”

    Pro Tip: If you catch yourself using words like “synergy,” “leverage,” or “ecosystem,” ask: “Would I actually talk like this at a dhaba with a friend?” If not, delete and rephrase. I have a physical buzzer on my desk for this purpose. It’s gotten more use than my office coffee machine.

    3. Make Social Media About Real Conversations, Not Just Ads

    Ever had a friend who only talks about themselves? Annoying, right? The kind who turns every conversation back to their breakup from 2018? Now imagine social media channels that do nothing but shout product features. Nobody’s going to engage.

    Conversation Starter: Ask open-ended questions. “What’s the strangest money advice your parents ever gave you?” (Mine was “Always hide ₹2000 in your shoe”—useless in the UPI era and incredibly uncomfortable.) fosters more discussion than “Check out our new loan product!” People love sharing stories—especially weird money quirks.

    A Look at CRED: Their mind-bending ad with Rahul Dravid going ballistic in traffic? That took an incredibly mundane task—paying credit card bills—and made it the talk of social media. I still can’t see a traffic jam without thinking “Indiranagar ka gunda.” The brand’s vibe online stays consistent: they’re not just a billing platform, they’re a conversation starter about money.

    Pro Tip: Use polls, memes, or mini-case studies in bite-sized posts. Keep it dynamic, not stuffy. My most successful post ever was asking people whether they’d rather have ₹10 lakhs cash or zero debt. The comments section nearly crashed our page.

    7 Steps to Create the Perfect Content Marketing Strategy
    Do you want to create high-quality content and rank higher on Google? Here’s the ultimate content marketing guide to help you attract visitors.
    StartupTalkyShikha Tyagi

    4. Case Studies That Prove You Walk the Talk

    Claims like “We’re the fastest payment gateway” are about as believable as me saying I can outrun Usain Bolt after two plates of chole bhature. Readers want evidence.

    Recipe for a Great Case Study:

    1. Set the Scene
    • “Meet Amina, a small-business owner drowning in delayed invoices while trying to pay her staff’s Diwali bonuses.”
    1. Show Your Intervention 
    • “We introduced our invoice financing tool, which she initially thought was ‘too good to be true’—her words, not mine.”
    1. Reveal the Results 
    • “She got paid in 3 days instead of 30. Cue happy dance, on-time bonuses, and one less stressed entrepreneur in Pune.”

    Stripe’s Masterstroke: They consistently feature real-life businesses—like e-commerce startups or nonprofits—that scaled faster using Stripe. The focus is on their success story, not “Stripe is so awesome.” It’s a subtle but powerful difference.

    Pro Tip: Keep it short, personal, and data-driven. Avoid turning your case studies into shameless bragfests. Show the numbers, share the heartfelt quotes, and leave the rest implied. And for god’s sake, use real photos, not those horrible stock images of people in suits pointing at invisible charts.

    5. Educational Content That Makes People Feel Smarter

    The best fintech brands aren’t just slinging loans and payment solutions; they’re educating people in a way that schools somehow never did. My economics teacher would be shocked to know I now voluntarily read about yield curves.

    Tactics:

    1. Interactive Quizzes
    • “Which type of saver are you—Under-the-Mattress or High-Roller?” (I scored “Panic Investor” on our own quiz, which wasn’t even a category. We had to add it just for me.)
    1. Short, Shareable Guides
    • “5 Must-Know Budget Hacks for Your 20s That Don’t Involve Giving Up Street Food.”
    1. Simple Explainer Videos
    • Break down big topics—like cryptos or mutual funds—into 90-second animations.
    • Bonus points if you can explain UPI without using the phrase “seamless integration” even once.

    Groww’s Explainers: Groww turned the average person’s confusion about mutual funds into easy-to-digest articles and short videos. 

    Their content soared in popularity because it felt like a friend guiding you, rather than a teacher grading you. I still remember their explanation of SIPs clicked for me while I was stuck in Bangalore traffic—made those 40 minutes almost worth it.

    Metrics to Watch

    • Time on Page: Are people actually reading your entire blog post, or bailing after the intro? (Our UPI security piece had an average read time of 18 seconds. The entire security team still gives me the side-eye.)
    • Click-Through Rates: Do your Instagram or LinkedIn posts lead people to dig deeper?
    • Conversions: Ultimately, are folks signing up, downloading your app, or asking for a demo after reading your stuff?
    • Fail Fast, Fix Fast: If a piece of content bombs, dig into why. Was the topic uninteresting? Was it too wordy? Did the headline need more sparkle? Learn, pivot, and try again. My personal worst was a series on “Banking Transformation” that was so boring even I couldn’t proofread it without coffee.

    Pro Tip: Tools like Google Analytics or social media insights can do wonders, but the best data might come from actual user feedback. Ask them, “What content would you love to see next?” They’ll tell you straight up. We once scrapped an entire content calendar after a particularly brutal feedback session. It was the best decision ever.

    Final Thoughts: Talk to Real People, Not to a Faceless Crowd

    • Money is a deeply personal topic—people get anxious, excited, or downright confused by it. So, if you’re going to create content, make it resonate on a human level. That’s what turns random browsers into loyal users.
    • Be a storyteller: Even when discussing terms like APR or KYC, find the human angle. Nobody cares about KYC until you explain how it once saved your cousin from identity theft.
    • Focus on the benefits, not just the features: Show how your fintech solution solves the “Where’d my money go?” panic that hits at 3 AM.
    • Keep it real: Sound like a human, not a finance textbook or, worse, a LinkedIn influencer overusing the word “hustle.”
    • Experiment relentlessly: Try new formats and topics. Let your audience’s feedback guide you, even when it hurts your feelings (still nursing wounds from the “this blog is so boring” comment).

    Because at the end of the day, if your fintech content can make someone grin, sigh in relief, or take immediate action to improve their finances—you’ve already won half the battle.

    P.S. If your content is so technical that it bores you while writing it, trust me, your audience won’t make it past the first paragraph. 

    Keep it lively, keep it honest, and watch the magic happen. 

    And if all else fails, add a picture of a dog with a credit card. Works every time. 

    Don’t ask me how I know this.

    Top 10 Books to Learn Content Marketing
    Master content marketing with our curated list of the top 10 books. From strategy to execution, these reads are your guide to success in the world of content.
    StartupTalkyRia Sahni

  • Stripe Marketing Strategy: Building an Unstoppable Brand in Payments

    tripe is very popular among people across the world as a leading financial services company headquartered in both San Francisco and Dublin founded by Patrick Collison and John Collisson.

    They offer payment processing software and application programming interfaces for various e-commerce websites and similar applications in mobile.

    Their marketing strategy is credited for their tremendous growth since their launch in 2009 which took them to $36 billion growth in less than 10 years. From there, in 2024, Stripe is valued at $70 billion. This article will look at their marketing strategies in an in-depth manner.

    About Stripe
    Audience Centric Content Marketing
    Maintaining Contact with Audience
    Niche Marketing
    Being Responsive
    Strengthening Brand Recognition and Loyalty
    Consistency of Product Development
    Hosting Events
    Blogs and Other Social Media

    About Stripe

    Stripe is a payment platform that helps businesses accept money online and in stores. It processes payments from credit cards, debit cards, and digital wallets, then transfers the money to the business’s bank account. Stripe also offers extra features like security tools, automatic retries, and card updates. Developers can use Stripe’s APIs to add it to websites and apps. The process is simple: a customer pays, Stripe connects with their bank, gets approval, and sends the money to the business. Stripe also provides optional services like automatic tax calculation and custom domains. The Stripe logo is prominently featured in their ads, showcasing the brand’s sleek design and commitment to providing seamless payment solutions for businesses worldwide.

    Stripe Success Story | Revenue Model | Business Model | Online Payments Company
    Stripe is a technology company. It builds the economic infrastructure for the internet. The founders are Patrick & John Collison. Know more about revenue, business model, etc.
    StartupTalkyPurbalee Dutta

    Audience Centric Content Marketing

    The marketing strategy of Stripe goes beyond the simple tactics of content marketing. They make sure that their content delivery is only after a thorough study of the target audience. These audiences are not just the customers, but also the developers.

    Through this way, they retain their customers in an efficient manner. Hence, it can be rightly concluded that Stripe devises their content marketing strategies around its target audience and not vice versa.

    Maintaining Contact with Audience

    One of the most important initiatives of Stripe with regard to the marketing strategy is their Stripe Sessions which enable them to connect with users directly. It is an annual event where the users are familiarised with the new launches of Stripe and the company listen to the feedback of the users. The sessions are lead by engineers and domain experts from Stripe.

    Stripe Campaign
    Stripe Brand Campaign

    Niche Marketing

    It is a classic marketing strategy of Stripe. They are aware that their primary customers are developers and hence Stripe markets their products, especially for the developers.

    Being Responsive

    Stripe focuses on both customers and products. When people contact them, they respond quickly and take action fast. They know that if someone has a problem and can’t find a solution, it’s important for Stripe to fix it right away.

    Strengthening Brand Recognition and Loyalty

    Their blog posts and contents are heavily driven by a strong desire to build their brand loyalty and recognition. They create an impression where Stripe becomes the dream company to all the developers to who they market the product.

    In that way, Stripe becomes the first choice and people hardly ever look for a second option. This will also facilitate their publicity through word of mouth. They have also instituted high switching costs which have also become a way to retain their customers.

    List of Companies Acquired by Stripe
    Stripe is a fintech services company founded by Patrick Collison and John Collison. Check out the list of companies acquired by Stripe.
    StartupTalkyDamini Bhandary

    Consistency of Product Development

    They have been consistent and efficient in launching the right product at the right time. Unmatched by their rivals, Stripe’s products are beyond payments. Their programmable infrastructure for global money movement called Global Payments and Treasury Network (GPTN) is an example.

    How Stripe Conquered Payments

    Hosting Events

    Stripe started by holding Capture The Flag hackathons every month. When these became popular, they moved them online, helping them build even stronger relationships with developers. Another great way is meetups—Stripe has organized many meetups for developers and hackers over the years and still does today.

    Blogs and Other Social Media

    The CEO of Stripe himself has agreed on the role of writing in their marketing in their initial days. They have a well-kept blog which is a very important channel for communication.

    They have also published various books on the topics that their firm addresses like economics and technology. They also have Stripe Guides which have been instrumental in retaining customers.

    On social media like Twitter, they have more than a hundred thousand followers. These platforms become an extremely efficient pathway for them to market their products and understand the pulse of the users.

    Conclusion

    Stripe leads the way when it comes to materialising one’s vision. Stripe’s advertising focuses on showcasing its seamless payment solutions, highlighting ease of integration and powerful tools for businesses of all sizes. The growth they achieved within such a short span of time is a testament to their handwork and strategic planning. Their marketing strategy goes by the concept ‘customer is king’.

    Moreover, they know what they want and whom they should target to pitch the product in the right manner. Stripe also gives the valuable lesson that no way is a bad way to market your products when you know how to do it.

    FAQ

    What is Stripe?

    Stripe is a technology company that provides payment processing solutions for businesses. It helps companies accept online payments, manage transactions, and streamline financial operations through easy-to-integrate APIs and tools.

    Who is the founder of Stripe?

    Patrick Collison and John Collison founded Stripe in 2009.

    What is Stripe digital marketing?

    Stripe’s digital marketing strategy uses content marketing, SEO, and developer-focused resources to attract tech-savvy entrepreneurs and startups. By providing valuable tutorials, case studies, and user testimonials, Stripe builds trust and drives organic traffic.

  • Drive Up Growth for Your Automotive Business with These Marketing Strategies

    The automotive industry is one of the world’s largest and most complex industries, responsible for producing a vast array of transportation solutions that meet the diverse needs of consumers and businesses. This industry encompasses a wide range of activities, including vehicle design, manufacturing, distribution, sales, and maintenance, all of which work together to create the cars, trucks, motorcycles, and commercial vehicles we see on the roads daily.

    In the highly competitive automotive industry, more than producing quality vehicles is required to ensure success. Thriving in this ever-changing landscape requires effective marketing strategies that attract customers and foster brand loyalty. This article will explore essential marketing tactics tailored to automotive companies seeking to increase growth, engage customers, and establish long-lasting brand connections.

    12 Simple Automotive Marketing Strategies That Work

    Search Engine Optimization (SEO)
    Social Media Marketing
    Content Marketing
    Virtual and Augmented Reality
    Mobile Apps
    Data Analytics
    Customer Relationship Management Systems
    Loyalty Programs
    Referral Marketing
    Trade-in Incentives on Vehicle Purchases
    Pop-Up Showrooms
    Car Experience Packages

    Search Engine Optimization (SEO)

    Search engine optimization (SEO) is crucial in automotive businesses to improve website visibility on search engine results pages (SERPs). Companies can attract organic traffic and improve search engine rankings by optimizing website content, meta tags, and backend elements. This involves conducting keyword research to identify relevant search terms related to automotive products, services, and industry trends and strategically incorporating them into website copy, blog posts, and metadata.

    By implementing technical SEO strategies, such as optimizing site speed, improving mobile responsiveness, and enhancing website architecture, companies can enhance user experience and search engine rankings. Monitoring performance metrics and adapting SEO strategies to evolving algorithms and industry trends can help your businesses stay ahead in the digital landscape.

    Social Media Marketing

    Automotive businesses can use social media platforms to connect with consumers, display products, and build brand loyalty. Facebook, Instagram, Twitter, and LinkedIn offer various ways to share content, communicate with followers, and run targeted advertising campaigns.

    Successful social media marketing for automotive companies involves:

    • Establishing a consistent brand image.
    • Interacting with followers through comments and messages.
    • Analyzing performance metrics to improve strategies over time.

    Collaborating with industry partners, participating in relevant conversations and trending topics, and utilizing social media influencers can all help automotive brands increase their digital presence and impact.

    Content Marketing

    Creating informative and engaging content is a powerful way for your automotive businesses to connect with their target audience. By developing content such as blog posts, articles, videos, infographics, and podcasts, you can educate, inform, and inspire your customers while establishing thought leadership, building trust, and nurturing relationships.

    In addition to these benefits, content marketing provides opportunities for automotive brands to showcase their values, heritage, and innovation and create emotional connections with their customers. Incorporating user-generated content, customer testimonials, and behind-the-scenes footage can help humanize the brand and create a more authentic connection with the audience. 

    Virtual and Augmented Reality

    VR and AR technologies provide interactive demonstrations of various features and customization options. They even allow customers to simulate driving experiences, giving them a comprehensive understanding and connection with the brand. These cutting-edge technologies enable customers to experience the car’s design, performance, and features more engaging and compellingly than traditional methods, making it an unforgettable and satisfying experience.

    Global Automotive Market Share in 2023, by Brand
    Global Automotive Market Share in 2023, by Brand

    Mobile Apps

    In today’s fast-paced world, mobile applications have become essential for businesses to stay connected with their customers. Such apps can significantly enhance customer engagement and satisfaction by providing easy access to critical services and information.

    They can offer vehicle customization tools, service scheduling, maintenance reminders, and real-time updates on new models or promotions. With these features, customers can easily personalize their vehicles, schedule appointments, and keep track of upcoming maintenance requirements. Such convenience fosters customer loyalty and encourages repeat business.

    Moreover, integrating features like augmented reality overlays for in-depth vehicle exploration or gamification elements for interactive experiences can further enhance user engagement and brand affinity.

    Data Analytics

    Data analytics tools have become an indispensable asset for businesses. By leveraging these tools, your company can gain valuable insights into customer preferences, behaviors, and market trends to help you stay ahead of the competition.

    Data analytics allows businesses to analyze data from various sources, such as website traffic, social media interactions, and customer feedback. By doing so, companies can comprehensively understand their target audience and evolving needs. With this knowledge, automotive businesses can tailor their marketing efforts, personalize communications, and deliver targeted promotions that resonate with specific customer segments. It also enables companies to measure the effectiveness of marketing campaigns, optimize strategies in real time, and identify opportunities for innovation and growth.

    Customer Relationship Management Systems

    For automotive businesses to effectively manage and nurture customer relationships throughout the entire lifecycle, implementing robust customer relationship management (CRM) systems is crucial. These systems capture and store valuable data on customer interactions, purchase history, preferences, and feedback, allowing companies to gain comprehensive insights into each customer’s profile and behavior. By leveraging this data, you can personalize communications, offers, and services to cater to individual preferences and needs, enhancing customer satisfaction and loyalty.

    Personalized email campaigns, targeted promotions, and follow-up communications tailored to specific customer segments can be facilitated by CRM systems based on their purchase history or preferences. Customers can receive offers, discounts, and recommendations more relevant to their interests, resulting in higher engagement and conversion rates. Additionally, CRM systems enable your businesses to track customer feedback and complaints, allowing them to identify areas of improvement and address issues promptly, thus enhancing customer satisfaction and loyalty.

    32 Automobile Business Ideas and Car Business Ideas in 2023
    Look at these 32 Automobile and Car-related business ideas to start in 2023. From Automobile Franchise and limo Service to Food Truck & more.
    StartupTalkyRishita Jain

    Loyalty Programs

    Cultivating brand loyalty is crucial for the success of any business, and one effective way to achieve this is by rewarding loyal customers with incentives and perks. By providing rewards such as discounts, special offers, priority service, and VIP experiences, businesses can incentivize their customers to choose their brand for future purchases and recommendations.

    You can offer rewards that appeal to their customers’ preferences and lifestyles, such as complimentary car washes, oil changes, or tire rotations. Companies can also provide personalized rewards and recognition for loyal customers, such as access to exclusive events or customized offers based on their previous purchases.

    Companies can strengthen relationships, increase customer retention, and foster brand advocacy by rewarding loyal customers. Loyal customers are likelier to promote a brand to their friends and family, bringing in new business and driving growth. By investing in a robust loyalty program, companies can build a loyal customer base, enhance their reputation, and ultimately drive long-term success.

    Referral Marketing

    In the automotive industry, word of mouth remains an important tool despite the emergence of digital marketing. When making purchasing decisions and forming brand perceptions, consumers tend to rely heavily on the opinions and experiences of their peers. This is where referral marketing comes in. You can encourage satisfied customers to advocate for your brand and refer others by providing rewards or discounts for successful referrals. Referral programs foster customer loyalty and expand the customer base through trusted recommendations. They have proven to be an effective way to tap into the power of word of mouth and generate new business opportunities.

    Trade-in Incentives on Vehicle Purchases

    Offering trade-in credits to incentivize vehicle purchases is a strategic move that can boost sales and increase customer interest in automotive businesses. This practice involves providing competitive trade-in values for older vehicles, simplifying the buying process for customers, while promoting customer satisfaction and loyalty.

    Trade-in incentives are a powerful marketing tool, particularly for budget-conscious consumers seeking to save money. By offering trade-in credits, your business can set itself apart from its competitors and appeal to customers searching for the best value for their money.

    Pop-Up Showrooms

    A successful marketing strategy for auto companies is to create pop-up showrooms in non-traditional locations. These pop-up experiences can be set up in high-traffic areas such as shopping malls, airports, or popular tourist destinations. This allows you to reach a wider audience and uniquely engage with potential customers.

    They offer interactive displays, product demonstrations, and special promotions to make these pop-up showrooms more attractive. Showcase your latest models and allow customers to take a virtual tour or test drive the vehicles. You can also provide interactive displays that showcase the features and benefits of your cars and offer product demonstrations that highlight the vehicles’ technology, safety features, and performance.

    Car Experience Packages

    Offer exotic car experience packages that allow customers to rent or drive high-performance vehicles for a day or weekend getaway. You can also partner with luxury hotels, resorts, or travel agencies to create all-inclusive packages that combine thrilling driving experiences with premium accommodations and exclusive amenities. This allows you to cater to an affluent clientele seeking unforgettable adventures and luxury lifestyle experiences.

    Conclusion 

    The automotive industry is a highly competitive landscape where companies must be innovative and creative in their marketing strategies to attract and retain customers. With the increasing number of players in the market, standing out and capturing consumers’ attention has become more challenging than ever. Therefore, businesses in the automotive industry must adopt marketing approaches that resonate with their target audience and effectively communicate their brand value. The automotive industry offers many opportunities to engage with customers and build brand loyalty, from social media campaigns to experiential events. By embracing innovation in different marketing avenues, you can create a unique and memorable brand experience for your customers.

    FAQs

    What is Search Engine Optimization?

    Search engine optimization (SEO) is crucial in automotive businesses to improve website visibility on search engine results pages (SERPs). By implementing technical SEO strategies, such as optimizing site speed, improving mobile responsiveness, and enhancing website architecture, companies can enhance user experience and search engine rankings.

    How does having pop-up showrooms help the automotive business to grow?

    A successful marketing strategy for auto companies is to create pop-up showrooms in non-traditional locations. These pop-up experiences can be set up in high-traffic areas such as shopping malls, airports, or popular tourist destinations. This allows you to reach a wider audience and uniquely engage with potential customers.

    Which automotive brand had the maximum market share in 2023?

    Toyota had the maximum market share of around 10.7% in the year 2023.

  • 10 Essential Guides to Elevate Your Content Marketing Success

    Content marketing is a highly effective marketing strategy that involves creating and sharing invaluable, relevant, and consistent content. It can be in various formats, such as articles, videos, podcasts, and other media. The goal of content marketing is to attract, engage, and retain a clearly defined audience and ultimately drive profitable customer action.

    Did you know that these days, most businesses are using content marketing as part of their overall marketing strategy? Around 73% of B2B and 70% of B2C marketers are making it a priority to create valuable content that connects with their target audience. 

    In today’s digital era, where everything is just a click away, the demand for engaging and informative online content has skyrocketed, especially after the onset of the COVID-19 pandemic. In response to this trend, businesses have rapidly adopted content marketing and are investing more in it than ever before.

    When it comes to content marketing, knowledge truly is power, and delving into publications written by experts is the best approach to acquiring insight into this field. 

    What Everyone Must Know About CONTENT MARKETING?

    Top Content Marketing Books

    Everybody Writes
    Epic Content Marketing
    Conversation Marketing
    Hook Point
    Content Machine
    F#ck Content Marketing
    The Content Fuel Framework
    The Content Marketing Handbook
    Marketing 4.0
    All Marketers Are Liars

    Everybody Writes

    Book Everybody Writes
    Author Ann Handley’s
    Goodreads Rating 3.95 out of 5
    Top 10 Content Marketing Books - Everybody Writes
    Top 10 Books to Learn Content Marketing – Everybody Writes

    One of the best resources for creating and disseminating the kind of content that can propel your company forward is ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.’ It is brimming with helpful guidance, real-world examples, and practical suggestions that can be used with any kind of writing. Regardless of your background—marketer, blogger, entrepreneur, or just someone trying to improve communication skills—this book provides the direction and motivation you need to produce unbelievably fantastic content.

    Epic Content Marketing

    Book Epic Content Marketing
    Author Joe Pulizzi
    Goodreads Rating 4.45 out of 5
    Top 10 Content Marketing Books - Epic Content Marketing
    Top 10 Books to Learn Content Marketing – Epic Content Marketing

    Joe Pulizzi’s book ‘Epic Content Marketing‘, one of the best books to learn content marketing, is a comprehensive guide that elaborates on how to create targeted content that keeps readers engaged. The book offers valuable insights on social media engagement and search engine discoverability, along with a step-by-step approach to crafting compelling content that resonates with the audience. It is an outstanding resource for anyone looking to improve their content marketing strategy and achieve efficient results.”

    Conversation Marketing

    Book Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human
    Author Kevin Lund
    Goodreads Rating 3.17 out of 5
    Top 10 Content Marketing Books - Conversation Marketing
    Top 10 Books to Learn Content Marketing – Conversation Marketing

    Amidst the deluge of marketing messages flooding the digital marketplace, brands are now compelled to weave meaningful stories into their material to engage their audience and earn their admiration. The book “Conversation Marketing“, one of the top books to learn content marketing, emphasizes how important it is to devote time to listening to customers rather than merely talking to them; this increases their sense of value and involves them in the decision-making process of a business.

    Hook Point

    Book Hook Point: How to Stand Out in a 3-Second World
    Author Brendan Kane
    Goodreads Rating 3.46 out of 5
    Top 10 Content Marketing Books - Hook Point
    Top 10 Books to Learn Content Marketing – Hook Point

    In today’s fast-paced world, where people’s attention spans are getting shorter by the day, the art of capturing an audience’s interest within seconds has become increasingly crucial. This literature “Hook Point“, one of the best books to learn content marketing, serves as a reminder that being able to engage an audience instantly is of utmost importance in today’s society. It is a wake-up call that emphasizes the significance of having the ability to connect with your audience immediately and keep them hooked throughout your interaction.

    Content Machine

    Book Content Machine
    Author Dan Norris
    Goodreads Rating 3.98 out of 5
    Top 10 Content Marketing Books - Content Machine
    Top 10 Books to Learn Content Marketing – Content Machine

    Dan Norris, the author of “Content Machine,” reveals his winning strategy for building a successful company through content marketing without relying on advertising. In his book, Norris shares his experience of establishing a WordPress support company with a meager budget of $181.23 for advertising. He successfully turned it into an annual revenue of over AUD 1 million within two years. “Content Machine” provides a detailed guide for anyone interested in leveraging content marketing to scale their business and achieve comparable success.

    F#ck Content Marketing

    Book F#ck Content Marketing
    Author Randy Frisch
    Goodreads Rating 3.76 out of 5
    Top 10 Content Marketing Books - F#ck Content Marketing
    Top 10 Books to Learn Content Marketing – F#ck Content Marketing

    This book being in the top books to learn content marketing, serves as a helpful guide for those seeking to enhance demand and increase their overall revenue. It pertains to a broader audience rather than just content marketers. The author, Randy Frisch, emphasizes the importance of reassessing your content creation strategy to cater to complex customer journeys in his book.  

    7 Steps to Create the Perfect Content Marketing Strategy
    Do you want to create high-quality content and rank higher on Google? Here’s the ultimate content marketing guide to help you attract visitors.
    StartupTalkyShikha Tyagi

    The Content Fuel Framework

    Book The Content Fuel Framework
    Author Melanie Deziel
    Goodreads Rating 4.27 out of 5
    Top 10 Content Marketing Books - The Content Fuel Framework
    Top 10 Books to Learn Content Marketing – The Content Fuel Framework

    We are consuming more content than ever before in more ways, spaces, and forms. This implies that there is more urgency than ever for marketers, content producers, and anybody else who constantly interacts with an audience to deliver innovative material. Deziel, in ‘The Content Fuel Framework,’ one of the top content marketing books, demonstrates how to best utilize your creativity by systematizing it, making idea generation relatively simple and practically automatic

    The Content Marketing Handbook

    Book The Content Marketing Handbook
    Author Robert W. Bly
    Goodreads Rating 3.81 out of 5
    Top 10 Books to Learn Content Marketing – The Content Marketing Handbook

    The manual serves as a comprehensive reference that teaches you every aspect of content marketing – A to Z, starting from the fundamentals to the most intricate and well-crafted tactics. It will help you improve your ability to create material that attracts attention, is extensively read, and eliminates the problem of “content pollution.”

    Marketing 4.0

    Book Marketing 4.0
    Author Phillip Kotler
    Goodreads Rating –
    Top 10 Content Marketing Books - Marketing 4.0
    Top 10 Books to Learn Content Marketing – Marketing 4.0

    This is a must-read for new-world marketers in light of the shifting landscape towards digital techniques and a shift away from conventional approaches. With the advent of the internet, customers are far more concerned with the quality of products and firms before doing business. Marketing 4.0, one of the best books to learn content marketing, demonstrates how to leverage this new trend and utilize it to your advantage to connect more successfully with the forthcoming audience.

    All Marketers Are Liars

    Book All Marketers Are Liars
    Author Seth Godin
    Goodreads Rating 3.88 out of 5
    Top 10 Content Marketing Books - All Marketers Are Liars
    Top 10 Books to Learn Content Marketing – All Marketers Are Liars

    All Marketers Are Liars is one of the top content marketing books. In his insightful analysis, Seth Gordon sheds light on the current landscape of marketing. He emphasizes that the traditional approach of creating unforgettable commercial jingles is now more practical than it once was. Instead, Godin underscores the importance of forging genuine customer connections through engaging storytelling. He explains how, in today’s world, marketing is less about pushing products and services onto people and more about creating meaningful narratives that resonate with audiences and inspire them to share with others.

    Conclusion 

    As we arrive at the close of our literary analysis, it’s clear that the right books can act as a guiding light. Within their pages, there are ample opportunities to captivate your audience and challenge the status quo of the industry. All you have to do is choose. 

    FAQs

    What is content marketing?

    Content marketing is a highly effective marketing strategy that involves creating and sharing invaluable, relevant, and consistent content. It can be in various formats, such as articles, videos, podcasts, and other media.

    What is the goal of content marketing?

    The goal of content marketing is to attract, engage, and retain a clearly defined audience and ultimately drive profitable customer action.

    Which is the best book to learn content marketing?

    Some of the best books to learn content marketing are as follows:

    • Everybody Writes
    • Epic Content Marketing
    • Conversation Marketing
    • Hook Point
    • Content Machine
    • F#ck Content Marketing
    • The Content Fuel Framework
    • The Content Marketing Handbook
    • Marketing 4.0
    • All Marketers Are Liars

  • Innovative Marketing Strategies of Forever 21

    In the era of Western Fashion, Forever 21 is no stranger! The very prominent apparel brand was founded by Do Won Chang and his wife, Jin Sook Chang. Forever 21 is an American-based brand, headquartered in Los Angeles, California, United States.

    In the beginning, the brand was called Fashion 21, which was later grown into a huge clothing line of shops under the brand names Love 21, Heritage, XXI Forever, and Forever 21. The American fashion brand was founded in 1984, and ever since its establishment, the company has seen immense success. In fact, today, Forever 21 owns over 550 stores across the globe.

    Forever 21 was established to offer a broad range of women’s clothing, but now, the brand has widened its categories and included various sections like Men, girls, kids, lifestyle accessories, and others.

    A huge fraction of the apparel manufactured by Forever 21 is from China and then exported to other countries like the United Kingdom, the Middle East, and the United States. The company functions with annual revenue of $4 billion. In this article, we will discuss the marketing strategies of Forever 21. Let’s get started!

    Product Marketing Strategy of Forever 21
    Target Marketing Strategy of Forever 21
    Pricing Strategy of Forever 21
    Distribution Strategy of Forever 21
    Promotion and Advertising Strategy of Forever 21

    Product Marketing Strategy of Forever 21

    Range of Products offered by Forever 21
    Range of Products offered by Forever 21

    Forever 21 has been around for a long time now, it offers a wide range of clothing in all categories for men, women, and kids. The brand has a very strong position in the global market with a diverse range of product portfolios.

    From kids to adults, you can find clothing for all ages. Its main target for clothing products is adults, kids, and toddlers. Forever 21 provides jeans, tops, jumpers, lingerie, and many other clothing products.

    Besides its clothing section, Forever 21 also provides accessories sections, including belts, ties, hats, gloves, sunglasses, and many more. Moreover, its jewelry section includes products like watches, body jewelry, pins, brooches, and others.

    Apart from this, Forever 21 also offers footwear products like loafers, wedges, sandals, boots, and heels. Forever 21 keeps its product range distinct and with great customer engagement.

    Want to Work in Top Gobal & Indian Startups or Looking For Remote/Web3 Jobs – Join angel.co

    Angel.co is the best Job Searching Platform to find a Job in Your Preferred domain like tech, marketing, HR etc.

    Click Here to Join angel.co

    Target Marketing Strategy of Forever 21

    Forever 21 puts its major focus on attracting women of all ages. Its products are specially designed in such a way that they satisfy the fashion sense and style of women, from teenagers to adults.

    Forever 21 is ranked at 121st position in the list of top 1000 Internet retailers in 2023 (according to Digital Commerce 360), This is a significant drop from its previous rank of 2nd in 2019. Around 45% of the brand’s entire online customers are millennial women.

    With these high-rated customers, Forever 21 makes a fancy annual revenue of around $4 billion, which certainly is a huge figure. And that’s why it mainly focuses on females from all categories. Although the brand does offer men’s collections, its major market revenue source is women.

    Rise and Fall of Forever 21

    Pricing Strategy of Forever 21

    Forever 21 is widely famous for its strategic pricing techniques. The brand offers great pricing deals according to the demands of the fashion product. Forever 21 is receiving great responses from the customers as well. Brand’s valuation in the global market is increasing by great percentages. The brand is one of the top fancied brands with its incredible marketing policies and strategic planning.

    Forever 21 is able to keep its prices low by controlling its costs. The company has a vertically integrated business model, which means that it controls all aspects of the production process, from design to manufacturing to retail. This allows Forever 21 to eliminate middlemen and reduce costs. Forever 21 often offers bundle pricing on its products. This means that customers can buy two or more products for a discounted price. This strategy helps the company to increase sales and reduce inventory levels.

    Top 9 most common pricing strategies employed by businesses in 2021
    If you are planning to launch a product in the market whether its a SaaS or a physical product pricing it right is most important. So, here we have discussed
    StartupTalkyAnagha S

    Distribution Strategy of Forever 21

    Forever 21 began its journey from Los Angeles, California, and today, the brand has spread across Europe, Asia, Africa, the Middle East, and America. The brand owns over 550 retail stores in 27 countries.

    In fact, Forever 21 has reached countries like India, Australia, Costa Rica, Japan, Brazil, the United Kingdom, and Germany. Forever 21 functions with very strategic distribution and marketing planning.

    With such an immense network, the brand is looking forward to establishing its outlets in Malaysia, Greece, Israel, and Russia.

    Forever 21 retail stores are well-designed and large, suiting its fashion styling. The brand has a huge networking channel for distributing its products and services across the globe. Its distribution network includes Suppliers, Vendors, and franchise owners.

    Promotion and Advertising Strategy of Forever 21

    Forever 21 carries a very strong social media presence in order to promote its services and products. It works on improving customer service and relations with all prospects.

    Forever 21 promotion strategies are entirely based on increasing the brand’s reach and capitalizing on its market share. Social media platforms like Facebook, Twitter, Instagram, and Pinterest have worked promptly towards enhancing brand awareness among the global audience.

    They also believe that marketing their children’s products vigorously is important. Bright colors and lively displays are used throughout Forever 21 stores to make them enjoyable and enticing to children. Kids are often exposed to the kids’ section of each store as soon as they enter because it is typically found at the front of the store.

    Forever 21 functions very strategically when it comes to advertising and promotions of the brand. Forever 21 popularity can be easily estimated from the number of followers the brand has on its official website. Its prominent advertising and promotions are done through social media channels.

    📃
    ST Mentors Presents: List of Top Courses that will get you a High Paying Job or will help in Upskilling and Boosting Your Income 💵💵 |👇 Check the List 👇|

    List of Courses Curated By Top Marketing Professionals in the Industry

    These are the courses curated by Top Marketing Professionals in the Industry who have spent 100+ Hours reviewing the Courses available in the market. These courses will help you to get a job or upgrade your skills.

    Click Here to Check the list

    Conclusion

    The marketing strategies of Forever 21 are pretty straightforward and reliable. The brand offers custom, fast-paced, and low-priced clothes to gather its audience and build strong customer support.

    Although the brand still requires a few improvements and alterations to the quality of its products, the quality isn’t resisting. Forever 21 offers a huge range of fashion clothes and accessories to its customers with great offers and discounts. And that’s what attracts more customers to the brand.

    Forever 21 always keeps up with the trends and prefers experiments on its products. Forever 21 is set for more uprise success flow in the upcoming year.

    💻
    List of the Best Laptops in India for Office and Personal use

    List of the Best Laptops in India for Office and Personal use

    The List has been curated keeping in mind the requirements for a professional/student which are Performance, Display, Operating system, Design, Ports & Connectivity. So what you are waiting for? Check the list now to find the perfect laptop for yourself.

    Click Here to Check the List

    FAQ

    Does Forever 21 offer clothing for kids?

    Yes, Forever 21 offers clothing for kids. The company has a dedicated kids section on its website and stores.

    What is the target market of Forever 21?

    The target market of Forever 21 is young consumers and kids.

    What is Forever 21 marketing strategy?

    Forever 21 carries a very strong social media presence to promote its services and products.

    Who is the founder of Forever 21?

    Do Won Chang and Jin Sook Chang founded Forever 21 in 1984.

  • Top 9 Best Alternatives of Mailchimp in 2023

    It would be awesome, if a web-based application does a marketing automation platform as well as an email marketing service to the business, in order to bring brand awareness among the targeted audiences. Different companies and professionals have been using, one such all-in-one marketing platform named ‘Mailchimp’, which is an American marketing automation platform.

    Mailchimp was founded by Ben Chestnut, Mark Armstrong, and Dan Kurzius in 2001. Besides, Mailchimp is established in order to make your business manage your clients, customers, and other parties by underscoring reliable relationship management practices, ingeniously designed companies, and powerful data analysis about existing and upcoming products.

    Why people preferred Mailchimp and need alternate considerations?  

    When Mailchimp started giving its services to its customers, Mailchimp was a market leader. Because Mailchimp’s free plans with good features, it attracted small businesses at the start. Mailchimp worked well as a free email marketing tool. Second, Mailchimp has a great user interface for its customers. The word “Mail” in Mailchimp got attracted, people easily compared to other service providers.

    Mailchimp is known for its free plans with packed feature services. Which has definitely changed now. Mailchimp’s free plan has now fewer features and it costs huge when a customer’s email list grows with time. Mailchimp charges for every email contact in the list, even if that contact has unsubscribed from the list.

    As is the case, email marketing is one of the crucial components of marketing strategies that helps the business to connect or engage with their clients or other parties by delivering related information about the campaigns.

    Some businesses still deplore the email service provider with its high pricing, Even though Mailchimp bestows the best features such as a simple & intuitive interface, an uncomplicated mechanism for beginners and A/B testing offers to the business.

    Those businesses who think Mailchimp is not up to the mark for email marketing can go for these top 9 best MailChimp alternatives.

    How to Build an Email List From Scratch? (Step by Step Guide)
    Want to create an email list? Here’s a complete guide to building an email list that will convert your visitors into loyal users.
    StartupTalkyArbaz Sayed

    Constant Contact
    Moosend
    DotDigital
    Sendinblue
    Hubspot
    Convertkit
    AWeber
    MailerLite
    Drip

    Constant Contact

    Rating 4/5
    Best For For small organizations.

    Constant Contact Website
    Constant Contact Website

    Constant Contact is an online marketing tool that connects your segmented audiences with your business, by launching email marketing campaigns and reaching them out through their inbox. The company commenced its operation in 1995 and plays a major role in developing many small businesses.

    Features

    • Building creative & appealing websites in less time
    • Uploading relevant deeds about the products to your online platform
    • Aids to generate brand awareness via social media ads (Facebook, Instagram, and Twitter)
    • Offers other guidance to achieve the business’s objectives such as tracking the results, amazing templates, and list-out the new customers, etc.

    Pricing

    Plan Name Price (monthly) Suitable For
    Core $8 Best for people getting started with marketing to their customer base.
    Plus $36 Best for marketers who need enhanced features to fuel more growth.
    Marketing Automation+ Starts at $449 All-in-one marketing automation platform

    Moosend

    Rating 4.7/5
    Best For For small businesses.

    Moosend Website
    Moosend Website

    Moosend is one of the top email marketing platforms. It was founded in 2011 as A-Grade cloud-based email marketing software, with world-class features that will help your business to excel in the email marketing world.

    Features

    • Effortless management of email marketing campaigns
    • Build & list out email subscribers automatically
    • Responsive & creative Newsletter Templates
    • Triggers, Automated Actions, and Filters

    Pricing

    Plan Name Price (monthly) Suitable For
    Free Trial $0 30 days
    Pro $ 9 to $5840 (will be less if paid annually) 500 to 1,000,000 Subscribers
    Enterprise Plan Custom All-in-one marketing automation platform

    Top 4 Best Email Newsletter Tools you should Check out
    Email newsletters are a great example of direct-to-consumer advertising. If you are planning to start your own newsletter here are 4 tools that you need.
    StartupTalkyDamini Bhandary

    Dotdigital

    Rating 4.2/5
    Best For For marketing and selecting an audience

    Dotdigital Website
    Dotdigital Website

    The platform is a versatile marketing solution for the ilk of business- B2C, NFP, and B2B marketers. Dotdigital was established in 1999 by Simon Bird, David Ivy, Lewis Barclay, Lain Anderson, and Colin Dawson in the United Kingdom. Later in 2015, the company was recognized as the UK’s largest email marketing automation platform.

    Features

    • It is an omnichannel marketing campaigns tool- Email marketing, Marketing automation, Triggered campaigns, Drag-and-drop functionality, Creation of updated landing pages & forms, Live chat, Push notifications/SMS, Responsive email templates, and many more optimization tools
    • Built-in e-commerce marketing tools
    • B2B marketing tools
    • Campaign reporting and analytics tools

    Pricing

    You have to contact the sales team of Dotdigital for the pricing information.

    Sendinblue

    Rating 4.5/5
    Best For Startups, SMBs, Large businesses

    Sendinblue Website
    Sendinblue Website

    Sendinblue is a SaaS solution for growing businesses in the field of email marketing campaigns. Sendinblue was introduced by Armand Theberge and Kapil Sharma in 2007 to promote cloud-based marketing automation.

    Features

    • Landing page builder
    • Email marketing, SMS, Inbox, and Chat Marketing
    • CRM, Marketing Automation, audiences segmentation, and Transaction email
    • Easy Newsletter builder
    • A/B testing

    Pricing

    Plan Name Price (billed annually) Suitable For
    Free Trial $0 With 300 emails a day, unlimited contacts, signup forms, and email templates included
    Starting price for paid plans $25 Unlimited contacts and up to 20,000 email sends

    Hubspot

    Rating 4.4/5
    Best For For large and experienced companies

    HubSpot Website
    HubSpot Website

    HubSpot is a cloud-based marketing service that renders sales and follows a methodology, CRM software, and customer services to the business. HubSpot is a renowned marketing tool, which was founded in 2006 by Brian Halligan and Dharmesh Shah.

    Features

    • Customer relationship management, Customer support
    • SEO Optimization
    • Web analytics

    Pricing

    HubSpot is quite expensive compared to other email marketing tools. It is categorized into three plans- starter – $45/month, Professional – $800/month, and Enterprise – $3200/month.

    Plan Name Price (monthly) Suitable For
    Free Trial $0 Free
    Starter Custom For growing creators automating their work
    Professional Custom For established creators scaling their business
    Enterprise Custom Custom

    7 mistakes you should avoid while writing an Email
    We all make mistakes while writing an email but mistakes are not appreciated while writing a mail to a client so here are mistakes to avoid while writing an Email.
    StartupTalkyAnagha S

    Convertkit

    Rating 4.4/5
    Best For For content creators and marketers

    ConvertKit Website
    ConvertKit Website

    It is best for converting a blogger’s email list into a revenue driver, incisive reporting, and automated workflows. Convertkit was founded in 2013 By Nathan Barry.

    Features

    • Visual Automations
    • Subscriber management
    • Editing and spam filters
    • Customized forms
    • Automate email distribution, Broadcasts and RSS feeds

    Pricing

    Plan Name Price (billed annually) Suitable For
    Free Trial $0 Free for 300 subscribers
    Creator $9/month For growing creators automating their work
    Creator Pro $25/month For established creators scaling their business
    Unlimited Custom Custom

    The pricing for the ConvertKit starts at $9 for 300 subscribers and goes up to $2600 for 500k subscribers.

    AWeber

    Rating 4.2/5
    Best For For beginner content creators and marketers

    AWeber Website
    AWeber Website

    AWeber allows you to establish a mailing list, and view and analyze your email marketing campaigns. It has an autoresponder, a landing page builder, and Web push notifications.

    Features

    • Autoresponders, Documenting, split testing, and Interesting email designs
    • A broad range of templates
    • Automation
    • RSS to-email functionality
    • Landing page builder with a list of segmentation options
    • Phone, Email, Live chat support, and integrations with third-party apps

    Pricing

    Plan Name Price (monthly) Suitable For
    Free Trial $0 Up to 500 subscribers
    Lite $12.50 Unlimited subscribers, 1 Email list, 3 Landing pages, 3 Email automation
    Plus $20.00 Unlimited subscribers, Email list, Landing pages, and Email automation
    Unlimited Custom Custom

    What is Marketing automation and Can it Succeed Traditional marketing
    Marketing automation can save a lot of time by executing repetitive marketing tasks with the help of software, but Can it replace traditional marketing?
    StartupTalkyAlan Joseph

    MailerLite

    Rating 4.7/5
    Best For For small businesses

    Mailer Lite Website
    Mailer Lite Website

    MailerLite, an email commerce software formulated a competent and personalized marketing theme. MailerLite was founded in 2005. Mailerite has a drag & drop editor and it also comes with a few pre-designed templates.

    Features

    • RSS to-email functionality
    • A/B split testing
    • 24/7 live chat
    • Landing page builder with a list of segmentation options
    • Opt-in forms
    • Automation

    Pricing

    Plan Name Price (monthly) Suitable For
    Free Trial $0 Free for up to 1000 Subs.
    Growing Business $9 Unlimited emails and 3 users
    Advanced $19 Unlimited emails and users
    Enterprise Custom Businesses with over 100K subscribers.

    Mailer Lite is free if you have not more than 1000 subscribers and deal in 12,000 emails/month. Its pricing starts at $10 for 1000 subscribers to $50 for 10,000 subscribers. Also, you can send unlimited emails/per month if you choose any paid plan.

    Drip

    Rating 4.4/5
    Best For For small businesses

    Drip Website
    Drip Website

    Drip is a marketing automation platform for e-commerce businesses. It was founded in 2013. You can create multichannel campaigns on Drip. It also allows you to efficiently integrate your customer data from eCommerce stores like Shopify, WooCommerce, and BigCommerce.

    Features

    • Split email testing and Custom conversion tracking
    • Segment builder, Drip campaigns, Broadcast emails, and One-off emails
    • Custom-made content
    • Integrated applications
    • Automated SMS
    • Multi-channel marketing functionality

    Pricing

    Plan Name Price (monthly) Suitable For
    Free Trial $0 14 days
    Premium $39 2500 to 1,000,000 Subscribers and Unlimited Email sends
    Premium Custom Custom no. of email contact and 120,000,000 emails sends

    Conclusion

    Mailchimp is one of the best email marketing tools used by marketers. But it might not consist of all the features you require. So, we have rounded up some of the best alternatives to MailChimp so that you can have a look, before choosing for your business and work.

    FAQs

    What are some of the alternatives to Mailchimp?

    Moosend, Sendinblue, AWeber, and HubSpot are some of the alternatives to Mailchimp.

    Is Mailchimp still effective?

    Yes, MailChimp is an effective marketing tool if you are just starting with email marketing or newsletters.

    Is MailChimp free?

    Yes, MailChimp offers a Free plan for up to 2,000 contacts.

    Does Google have an alternative to Mailchimp?

    Google Workspace by Google is the alternative to MailChimp.

    Why is Sendinblue better than Mailchimp?

    Because Sendinblue offers the same features cheaper than Mailchimp.

  • Storytelling in Sales – How to Market Your Product the Right Way (Detailed Guide)

    Remember the tale of the tortoise and the hare; the lion and the mouse and the fox and the grapes?

    Now think of how many times you have been told about any of these stories in your childhood or your whole life. Now think of the table of thirteen. 13×7=?

    You probably remember and know about any one of these stories, even though you never tried to learn them by heart. However, you did try to learn the table of thirteen, and still might have some problem giving a direct answer to the question above. Anyway, the point here is that stories are more memorable as compared to the stats/ data that you tell a person.

    Jerome Seymour Bruner, an American psychologist, in his book titled ‘Actual Minds, Possible Worlds’ estimated that facts are approximately 22 times more likely to be remembered if they are part of a story. Likewise, Researchers at The London School of Business found that people retain only 5% to 10% of information if it consists of statistics alone. But, when they hear a story, they remember 65% to 70%.

    Imagine an inanimate object talking to you, convincing you to get or buy something from them. It is as bizarre as it sounds, but how often do we notice this? So if you are a business dealing with people or working with other businesses, make a mental note of this. Do not make the same mistake committed by many other companies. When thinking of an organization, no person likes to picture a pillar of a building or any other inanimate object persuading them.

    Now, imagine a person telling you their story and why you should buy the item they are selling. What’s in it for you? Leaving you feeling inspired, happy or motivated towards what you just heard. The value it will deliver to you and how it can make your day-to-day tasks easier and better.

    What scenario serves you better?

    Of course the second one. It is imperative to communicate, to convey our messages. But the art of storytelling is not understood by everyone. People are more likely to be responsive when they see a face, feel connected, and know you better.

    The Power of Storytelling
    Why do Brands use Mascots?
    Advantages of Storytelling in Sales
    Elements of a Story
    Communicating Strategically
    Tips to Guide you into the Process of Writing Storytelling in Sales
    Types of Storytelling in Sales
    Tips for Better Storytelling in Sales

    The Power of Storytelling

    How stories work 

    Did you know?

    There are two types of thinking: left-brain thinking and right-brain thinking. Each side controls the corresponding side of your body. One leans towards analytical thinking and the other works with emotions.

    Fun fact: Researchers have revealed that when taking a decision the response is more likely to be made based on emotional appeal.

    Choices are based predominantly on the emotional side of the brain. And what brings out emotions like a well-written story?

    Why do Brands use Mascots?

    Amul Girl- famously known for humour
    Amul Girl- famously known for humour

    To add a human touch. E.g., take the Amul girl; you immediately link her to humour because of the stories told to you through her illustrations.

    Amul Mascot - Kamala Harris
    Amul Mascot – Kamala Harris

    Throughout history, stories have been told in different ways on this planet. We as humans have been telling stories through visuals (in caves), with words (verbally), along the course until people came up with the idea of language giving birth to text. The shifting culture to print and the most recent addition to those in PowerPoint.

    Advantages of Storytelling in Sales

    1. It is a powerful tool that can help you connect adding an authentic touch to your brand.
    2. Your brand stands out more effectively and differentiated.
    3. Establishes your point of difference as a brand.
    4. Gets the job of delivering your brand’s message.
    5. Connects you with your customers.
    6. The audience can recall your brand better and recognize it.
    7. Stories motivate your audience to act.
    8. They facilitate word-of-mouth advertising.

    Garena Free Fire Marketing Strategy: How Free Fire became the Most Popular Battle Royale game
    Garena Free Fire is a free battle royale game and is one of the most downloaded mobile game. Here’s how it marketed itself to become one of the most successful game in India.
    StartupTalkyHarshit Verma

    Elements of a Story

    Before diving into storytelling in sales, you must know the basic elements of a story itself.

    Five Elements of a Story
    Five Elements of a Story

    Exposition

    This begins your story. Create a setting, a world, where your characters live, be it space, a jungle, or the contemporary world. Who are your characters? Who is the main character? What is the background of your characters that the audience would know about? What is the problem that the main character is facing? The conflict.

    Rising action

    Rising action drives the story forward. If there is a problem then it needs to be addressed; if nothing is done about it, your story can’t move forward. This is the part where the main character makes their move or performs any sort of action that will help solve the problem. This leads us to the next part, i.e. the climax.

    Climax/The turning point

    This is the turning point, during the climax; the emotions are on high alert. So you can take the lead of the story and decide what sort of choices your character makes that makes the audience on the edge of their seats. The challenges are thrown at the protagonists.

    Falling action

    As the climax, the action here is not as enthralling. Remember, you need to give your audience a break. You know, the story is close to its conclusion when the action falls. In either case, the falling action will have a part where the problem is solved or a completely new problem emerges for your protagonist.

    The Resolution

    Here comes the part of your story where it ends, and it all makes sense, all the questions are answered and the journey of character development is complete. There are two possible endings: a happy ending, or continuation, which would mean another part, but it’s entirely up to you. You control the narrative and you are the captain of the ship.

    Communicating Strategically

    Communication, if not done strategically, is a waste of effort.

    Have a Goal

    Talking without purpose or having a predetermined aim will get you nowhere. Know what you want to talk about, what is it that you want your audience to know? Do you want to inform them about something? Or make a connection? Identify the purpose of your story, be it in any form. It will help you get where you want to go.

    Know your Audience

    Maybe this does not sound as significant to you right now. But would you not agree if I told you that there is a difference between the way you speak to your kid vs the way you speak to your boss? The tone for the first example will be empathetic or strict, and you definitely would not use the word “AIDA” (Attention – Interest – Desire – Action) around your child, throwing jargon from the advertising world. Simply because they would not know the meaning of it in the first place.

    On the other hand, while you are talking to your boss, your tone would sound more professional and you might use business-related terms like “creative brief” or “advertorial” if you work in an advertising agency.

    Now you see how knowing your audience helps and the importance it holds when communicating with others. Teenagers will understand the slang while senior citizens won’t. Know your audience before you tell your story. Your message will be clear and delivered so that your audience perceives it exactly as you intend.

    Answer the question “What’s in it for me?”

    The purpose is what drives people to act. What is the importance of what you sell in their lives? The spark that differentiates you. Show them how you stand out. What is the unique value that your company is offering that no one else is? This also helps to establish common ground.

    Give a Reason: why?

    People don’t like to be told to do something unless you give them a reason. Why should they need what you are offering? Why should they buy it? So if they decide to purchase your products, what do they get? Why should they buy it? If you do not communicate the need, the communication barriers will remain unaddressed and your audience will get by using your product or service.

    If you are creative enough, you can also create a need or a want for your product in your audience’s mind. Communicate.

    Evolution of Gaming Industry: History, Present & Future [Case Study]
    Gaming industry is one of the most profitable billion dollar industry growing at a fast pace. So, Here’s a brief look at its history, present and future.
    StartupTalkyHarshit Verma

    Tips to Guide you into the Process of Writing Storytelling in Sales

    Clip from The Art of Business Storytelling by Ameen Haque
    1. Use the correct medium: know what medium you are writing for the tone, and the length of the copy will depend on this.
    2. Set a background theme and choose your characters.
    3. Have a clear beginning, middle, and end.
    4. Find common ground: make the situations and characters in your story relatable.
    5. Use cliffhangers to create suspense or catch their attention.
    6. Human touch is significant because it makes your advertisement feel more human.
    7. Make sure you arouse these three hormones:
    • Dopamine: It is responsible for evoking feelings of elation and excitement. Make your audience more focused, attentive and creative as well.
    • Oxytocin: This induces feelings of lowering stress, making them more relaxed, and creating warm and fuzzy feelings. Which could result in making your audience trust you, more, bond with you and allow them to be more sharing with you.
    • Endorphins: Endorphins create feelings of well-being and euphoria.

    Types of Storytelling in Sales

    Agitate – problem – solve

    Most businesses use these types of storytelling in Sales. Describe the problem and resolve it. Agitate- problem- solve. In this type of story, the organization begins by showing the problem that the consumer faces. And it is made known to the consumer that their pain is heard and seen. Invoking the emotion of empathy towards the customer. And finally, the problem is solved by showing how your product solves the customers’ issue.

    Use Analogies, Similes and Metaphors

    Using these poetic devices makes the stories creative in a good way. Use an analogy to explain your point. Explain the idea or the concept when comparing two things which are alike.

    Metaphors are used more poetically, directly comparing two things. Whereas simile will use words like as and like to make comparisons. These help you cut through the noise and simply deliver your complex message.

    E.g. “As well as normalize conversations about periods to the extent that it’s as normal as discussing last night’s dinner.”

    One of the lines said by Anjali Suaran on the Main Hoon Yuvaa podcast makes us realize how much periods as a topic is still a taboo topic to talk about.

    Consumers testimonials

    Where do you turn if you need advice? To someone who has had experience in an area and has expertise. That is why we have experts, mentors and guides that we know will have the answers to our questions. People that you can trust. Building trust is not an easy job.

    Customers hesitate before they try out your product or the service that your company is offering. This is where consumer testimonials come to your rescue and make a good fit for the storytelling tool.

    By having customers who have already used your product and had their needs met, you will have added credibility and trust in your company. Sharing the story of your customers to resonate better and memorials

    You as an organization

    Building a personal connection, communicating your mission and vision, the achievements that you have accomplished so far, how are you playing your part in making this world a better place? What is your backstory? What are the obstacles that you might have overcome in the past while solving problems? Answer any other questions that your consumer might have about you as a brand creatively.

    Be Repetitive and Eventually get back to the Ultimate point

    Facts, a quote from someone who is looked up to, a phrase, or an idiom that is already accepted universally, can sometimes simply do the trick. If people already agree with what you are saying, they are more likely to listen to what you are going to say next.

    Unfold the story with consistency. One cannot have a thrilling opening, a dull middle, and simply just the ending. It is important to balance all the elements of the story, starting with the exposition and ending with the climax. And eventually getting to the ultimate point of making the story come to a full circle.

    Tell your Success story

    A journey matters. Take them from point A to point B, from where you started and where you are right now. Success stories do not have to be limited to your organization; you can also get your employees to share their personal stories. Why they love working with your brand. Why do they do what they do? This will create a positive brand image in your audience’s mind, getting to know you, your people and the success stories.

    Tips for Better Storytelling in Sales

    The Do’s

    • Making consumers’ lives better.
    • Have a clear goal before speaking.
    • Keep it relevant to be impactful.
    • Keep it brief and short.
    • Sell more than just a product or a service.
    • Make them emotionally invested.
    • Remember that you are working with visuals so the show doesn’t tell.
    • Create an ending that makes them act.
    • Show how to solve the problem.

    The Don’ts:

    • Do not tell your audience a long story, They will eventually lose interest in your story.
    • Do not speak without a goal or a purpose.
    • Do not spend too much time explaining the details unless it is really important.
    • Do not focus on you as an organization. Focus on the audience.
    • Do not offend your audience.
    • Do not give false information; it will negatively impact your image.

    FAQ

    How to use storytelling in marketing?

    Tell the story of how you started your business, Share your customers’ stories, Share customer experiences on social media, and share stories of your employees or your company culture.

    What is the 4P of storytelling?

    The 4P of storytelling are People, Place, Plot, and Purpose.

    How is storytelling used in sales?

    Storytelling makes your prospects more meaningful stories humanize your selling.

  • How to Get Better Inbound Marketing Results in 2022?

    Before we begin on how you can generate better leads and the other integral accouterments of inbound marketing, hang on. It is crucial to understand what the concept of inbound marketing refers to so that you can correct and improve the trajectory of your marketing approach.

    With each new wave of technology creating and shaping our perception of the world around us, our understanding of everything also changes. One such aspect is marketing. The online world is replacing the traditional methods of marketing, gearing towards much more efficient and time-saving techniques.

    One such form is inbound marketing. Let us take a look at what inbound marketing is and how it works. Inbound marketing refers to the strategy of creating specific and superior quality content. This content is aimed at people to use as a data source for research purposes.

    When customers come up with the wish to conduct their own research, inbound marketing offers useful and beneficial content geared towards their exact specifications. What this does is offer information of interest through various modules like articles, think-pieces, blogs, etc., via search engine optimization and more. This spells good news for companies.

    Your organization can formulate a new approach by including inbound marketing in your data output. This will enable you to access high-quality leads for a considerably lesser cost of each lead. No other method available in the market comes close to what inbound marketing offers. Moreover, inbound marketing also invokes interest in a company’s products, spreading awareness among consumers.

    Difference Between Inbound and Outbound Marketing
    Why Do Inbound Marketing Results Dip Low?
    6 Tips to Get Better Inbound Marketing Results

    Difference Between Inbound and Outbound Marketing

    If you look at the various approaches available for generating new leads, you can look at inbound and outbound marketing techniques. Let us take a look at what makes these two types of approaches so different in their outlook and effectiveness:

    Inbound Marketing

    Outbound Marketing

    ● Customer Makes First Contact: Inbound marketing offers potential customers to come up and take a look at the content tailored for their needs. This form of technique that applies the magnetic approach, attracting consumers to take a look at the various products a company has to offer. Part of a slate of new marketing techniques, inbound marketing allows the customer to make first contact.

    ● Passive Marketing: Unlike outbound marketing, the inbound method aims to offer a more laidback approach. It respects the requirements of each individual. Instead of disrupting the feed of data, this type of marketing invites potential clients to take a look at the product. The marketing technique allows the product to speak for itself to the targeted market.

    ● Offers Data of Interest: Inbound marketing targets specific audiences. These audiences are the target demographic of a particular product. Therefore, instead of throwing everything at a general market, the inbound technique methodically produces quality content for the audience that has a truly vested interest in the product. There is a possibility of a higher generation of leads.

    ● OSR: One of the best features of inbound marketing is the organic search ranking or the OSR tool. The OSR format is a much more natural and relaxed way of invoking the interest of a potential customer. It invites clients to focus their attention on the product that interests them. Moreover, inbound marketing and its tools are also much more affordable.

    ● Salespeople Make First Contact: Outbound marketing chooses to take the first step when it comes to making contact with potential customers. It produces a large several ads targeted at the general public. Outbound marketing does not take any risks when it comes to pulling in customers. On the contrary, it pushes awareness of products on people.

    ● Active Marketing: Outbound marketing takes a much more active outlook on how to bring in leads. It relentlessly promotes its products and the company to spread a much greater awareness generally. Instead of targeting specific audiences, the salespeople following this marketing technique target an all-around audience. The marketing of a product aims at the product itself instead of at the customer’s needs.

    ● Interruptive: Outbound marketing has to give everything it’s got to ensure success. This means that it can be disruptive in its process. Unlike inbound marketing, outbound marketing is a disruptive force that interrupts the consumption of content. This is the main feature of this type of marketing which also invites much criticism among consumers.

    ● PSR: The PSR module of outbound marketing refers to paid search ranking. Sellers use various paid tools to get people’s attention and focus on the product the organization wants to market. The module uses paid or targeted online campaigns in its repertoire. As you can understand, this approach costs a lot more than going for inbound marketing.

    These are just some of the many differences between inbound and outbound marketing schemes. While both have their pros and downfalls, you might consider going for fresher and newer techniques like inbound marketing over old, mere adaptive versions of outbound marketing.

    As per the inbound marketing stats provided by Hubspot, inbound marketing is cheaper than outbound. The cost for the lead acquisition was 67% less in inbound marketing as compared to outbound.
    As per the inbound marketing stats provided by Hubspot, inbound marketing is cheaper than outbound. The cost for the lead acquisition was 67% less in inbound marketing as compared to outbound.

    Tips to Convert More Leads Into Sales for SaaS Startups
    A good conversion strategy boosts your business exponentially. Here are some tips shared by SaaS entrepreneurs to convert more leads into sales.
    StartupTalkyPreeti Karna

    Why Do Inbound Marketing Results Dip Low?

    With all its winning features, inbound marketing is still subject to risky maneuvers. It takes longer to get the results you want with this technique. Many companies understandably show frustration when inbound marketing does not produce adequate results or the hard work has nothing to show. However, that could be more due to faulty techniques instead of inbound marketing itself. Let us take a look at what causes inbound marketing to not work:

    1. Poor Quality

    The entire point of inbound marketing is to produce quality content so that potential leads feel drawn to the product. However, with mass production of content, quality tends to fall off while quantity gains more traction. This is a fatal mistake if you wish to apply inbound targeting for the success of your products.

    2. Lack of Adequate KPIs

    Many b2b tend to disregard the crucial importance of following up on the metrics of the product they are marketing. You need to relentlessly pursue your key performance indicators (KPIs) without which you cannot properly handle your promotions.

    After all, there is only so much inbound marketing can do if you cannot track the right metrics and measure the business and psychographics of your targeted consumers.

    3. Incorrect Inbound Marketing Strategy

    Simply going for one style can also be detrimental to the image your metrics portray. You have to truly understand the requirements of both the customer and the content you are creating to choose a strategy.

    Without mixing and matching inbound marketing techniques, you may be looking at failure. Now, let us take a look at how you can make inbound marketing work for you.

    6 Tips to Get Better Inbound Marketing Results

    Inbound Marketing Strategy
    Inbound Marketing Strategy

    If you haven’t had much luck with inbound marketing, have no worries. Take a look below to see some of the strategies you can practice to get better inbound marketing:

    1. Keyword Opportunities

    Keywords offer a sophisticated and targeted opportunity to get the right kind of traffic to your page. You can use various applications like the Google Adwords Keyword Planner and so on to find the plugs. Focus on trending keywords to make content that will attract prospective leads.

    2. Utilize C2A

    Did you know that the placement and usage of the right call-to-action elements can exponentially increase the revenue potential? If you can analyze the needs of your audience, you can reap the benefits. Keep an eye out for prospective C2A opportunities in your content.

    3. Choose the Right Program

    Inbound marketing has many strategies that you utilize for better results. You can either go for fresh inbound strategies that are up-and-coming in the market. Or you can choose to use a more mature program that involves old tried-and-tested strategies for success. Understanding the requirements of your product and your target audience will help you determine the inbound strategy that will work best for you.

    4. CRO

    Conversion Rate Optimization or CRO is a nifty tool you can use to convert traffic into leads. You may see a considerable amount of visitation but not enough leads to speak for it. In this case, you can implement strategies like heat mapping software that pinpoints where visitors drop off from your content.

    5. Track Effective KPIs

    It is incredibly essential for companies to track the way their metrics work. Without the right KPI trackers in place, you will not be able to understand where you are losing potential leads. Once you examine, improve, and enhance these indicators, you will see a rise in traffic generating solid leads.

    6. Polish Your Content

    In an age where producing large quantities of content will get you the attention, you need for your product. However, you cannot discount the vitality of quality. The possibility of garnering a potential lead increases exponentially when you focus on producing flawless, logical content with proper facts and figures to substantiate your research. The fine polish will help increase lead turnovers.

    Top SEO Competitor Analysis Tools to Help You Rank Higher on Google
    Want to make your business noticed by others and perform better than your competitors? Here is the list of top 10 SEO Competitor Analysis Tools to help you rank better.
    StartupTalkyIpsita Acharya

    Conclusion

    Inbound marketing consists of more brainy work rather than putting money. It comprises pure organic leads. Having a proper inbound marketing strategy can prove to be of great potential for the product. However, the main drawback of inbound marketing is that it takes an additional amount of time to be effective.

    The above article shows the major differences between inbound and outbound marketing strategies and the reason why marketing results dip. The article also contains a few tips on how to improve inbound marketing results.

    FAQs

    Is inbound marketing effective?

    Yes, inbound marketing is an effective approach for generating leads and getting into a direct connection with customers.

    What is the goal of inbound marketing?

    The goal of inbound marketing is to attract new prospects to the company and engage them by the scale and delight them individually.

    What are the benefits of inbound marketing?

    The four key advantages of inbound marketing are reduced friction, increased credibility, and building long-term relationships and it also lends itself to the ongoing market process.

    What makes an inbound marketing strategy successful?

    Things like knowing the customers, adding value-driven data, optimizing the website with SEO techniques, and engaging potential customers through social media make inbound marketing successful.