StartupTalky

Tag: content creators

  • What is the Tip Jar option on Twitter | Twitter creators can now earn through their content

    India is one of the biggest markets for the microblogging platform Twitter. The country is the 3rd largest market for Twitter after the US and Japan. The number of Twitter users in the country had seen a growth in the year 2020 of more than 70%. The company has launched a new feature in India called Tip Jars. Let’s look at more information regarding the feature.

    Twitter – Latest News
    What is the Tip Jar feature on Twitter?
    How to use Razorpay for receiving tips on Twitter?
    Other upcoming features on Twitter
    FAQ

    Twitter – Latest News

    The social media giant, Twitter on 24 June 2021, has released a new feature on its platform which is called Tip Jar. This feature will be available on the microblogging platform in India where the users can contribute money in the form of tips to their favorite content creator or an organization according to their choice and wish.

    The social media platform has collaborated with the Indian-based payment gateway in order to roll out this feature.

    What is the Tip Jar feature on Twitter?

    Twitter had announced that it has added Razorpay as an option to its Tip-Jar feature, which will make it easier for Indians to send and receive cash gifts from their followers or the users who love their content.

    The feature is available only for a handful of people that include creators, journalists, community leaders, experts, public figures, and currently can be used by Twitter users on iOS and Android devices. The service is also available within spaces on Android devices.

    Tip Jar was first introduced in May and users have the option to tip their favorite content creators using various payment gateways such as PayPal, Patreon, Bandcamp, Venmo, Cash App and now the company recently added Razorpay as well.

    The Twitter users that use Razorpay in order to tip their content creators can send money through a wide range of options such as UPI, Debit Card, Credit Card, Net Banking, Wallets, etc. The Tip jar services in the country are available in many languages such as Hindi, Marathi, Kannada, Gujarati, Tamil, and Bengali. This will enable to feature to be accessible around the country.

    Another important tip to note about Tip Jar is that the microblogging platform does not take any cut or a percentage from the money tipped to the content creators. All the money that is tipped can be kept by the content creator itself.

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    How to use Razorpay for receiving tips on Twitter?

    If you are one of the content creators who come under the above mentioned category, you can follow the below steps in order to receive tips using Razorpay from your followers.

    • In the first step you need to create a Razorpay account.
    • Then, you will have to turn on the Tip Jar feature on Twitter, allow tips and click on Razorpay.
    • After that, you will have to paste the custom suffix from the payment page of your dashboard.
    • Now, you will have to copy the URL and it will get placed on the Tip Jar advertisement.

    Other upcoming features on Twitter

    Twitter has been trying ways through which content creators can monetize through the social media platform. The company is said to be currently testing ticketed spaces where the users host a Twitter Space where they can charge the users or followers who are interested to attend with an amount as low as USD 1 to as high as USD 999.

    The company is also working on super follow through which the content creators can earn a monthly revenue by offering interaction and extra content through a monthly subscription process. The ticketed space and Super Follow feature are still being tested by the company and haven’t been rolled out widely.

    Conclusion

    The Tip jar feature that is introduced by Twitter is a move from the company to help people to earn or monetize their content on the social media platform. Twitter is one of the major social media platforms in the entire world.

    FAQ

    How does Twitter make revenue?

    Twitter divides its revenue into two categories: the sale of advertising services, which constitutes the vast majority of the company’s revenue, as well as data licensing and other services.

    What is Twitter’s net worth

    Twitter’s net worth is estimated to be about $35 billion. Twitter’s main sources of income are Ad and data licensing.

    Do celebrities get paid to tweet?

    Yes, many athletes and celebrities earn through Twitter.

  • Copysmith: Create High-Quality Content with AI

    Copysmith is an excellent tool for content ideation and creation. It helps businesses, content writers, entrepreneurs, etc. to create a variety of content for their websites and assets.

    Copysmith is the brainchild of Jasmine Wang who is also its co-founder. She is a computer science graduate who researched NLP (Natural Language Processing) development, working in companies like Mila, Lyft, and Square.

    She finally joined Microsoft research to ultimately become a researcher at Open AI, the company founded by Elon Musk.

    Her inspiration for Copysmith actually came in the form of a challenge while she was trying to create an e-commerce store with her business partner. She soon realized that creating content for the site was not an easy task and other entrepreneurs were struggling as well.

    This led her to co-found Copysmith.

    What is Copysmith?
    How Copysmith works
    Copysmith – Pricing
    Copysmith – FAQ’s
    Conclusion

    What is Copysmith?

    Copysmith is a content creation tool which is powered by Open AI’s GPT – 3, which is one of the most advanced artificial intelligence models that uses deep learning to understand the human text.

    Copysmith content templates
    Copysmith content templates

    The model is under constant development so that the content it provides is personalized to your goals. This helps Copysmith understand the input commands of the user to provide high-quality content.

    Types of content that can be created using Copysmith:

    • Google Ad Content
    • Facebook Ad Content
    • Instagram Ad Content
    • Ad Ideas
    • Taglines
    • Ad Headlines
    • Product Descriptions
    • Content Rewriter
    • SEO Metatag
    • Blog Posts – just been released to Early Adopter, Professional & Enterprise Plans
    • Landing Page Content
    • Content Ideas & Outlines
    Types of content in Copysmith
    Types of content in Copysmith

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    How Copysmith works

    First, you need to log into Copysmith. Once you enter, you are presented with all the available templates that you have access to create, like Google and Instagram ads, blog outlines, taglines, content rewriter, etc.

    Once you select a template to create, you need to provide inputs to Copysmith. After giving input, you will have a number of options to choose from. Select the piece of copy you like and use it as you want. If you want a similar output result you can simply click the ‘more like this’ button to have Copysmith deliver similar results.

    Additionally, you can also provide feedback to Copysmith by clicking the ‘heart’ button on any options that interested you. This in-turn will allow Copysmith to streamline its content tone, type, and structure to suit your needs.

    Copysmith helps you

    • To edit your copy with previews of how it will be displayed on FB, Google, and Instagram.
    • Automatically generate high-performing copies for all platforms. Generate taglines, SEO metatags, and more.
    • To easily manage your campaigns across different platforms, all in one place.
    • Share your copy with friends and colleagues for feedback
    • Offers an opportunity to export your generations as CSV.

    Copysmith – Pricing

    Copysmith Pricing Plans
    Copysmith Pricing Plans

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    Copysmith – FAQ’s

    How long has Copysmith been around?

    The company was founded in 2020 and has since grown rapidly to become one of the industry-leading AI content creation tools.

    How can Copysmith help me in my business?

    Other than providing you with high-quality, unique AI-written content, Copysmith has some fantastic ideation templates, which based on your niche, will provide blog ideas. ad ideas, headline ideas, etc.

    Is the content that Copysmith provides unique?

    Yes, the content that Copysmith provides is unique, and hence it’s great for those companies who are relying on gaining organic search traffic from Google, as it’s generally accepted that Google favors unique content.

    Why should I buy Copysmith?

    If your competitors are employing this tool for their business, it’s going to provide them with such a large competitive advantage, as they can create optimized, engaging content so much quicker than the rest of the industry, they’ll leave everyone else in the dust.

    More specifically, Copysmith not only helps you create this engaging content faster, saving you thousands of hours (if you rely on content like us) but also cheaper than ever before.

    This means that you can concentrate on other areas of your business, to help expand and scale operations.

    Conclusion

    Copysmith can make a huge difference in your work by creating high-quality content. Given that it uses GPT – 3’s language mode, the content output is always adapting to the feedback you provide, so it only gets better over time.

    If you have a business or an agency to run and create a large amount of quality content in less time, then this app is for you.

  • Yelp Business Model: How Does It Make Money

    Every small startup requires has needed an opportunity that benefits them in the long term. Every startup needs to utilize any resources that they have in order to get more exposure and attract more customers to their businesses online. Similarly, Yelp is known to be a brand of its own and was created to enable people to access more businesses online. Yelp has been recognized as a verified and accountable entity in which people can place their trust and access good local businesses.

    Company Name Yelp
    Headquaters San Francisco, California, USA
    Founded On 2004
    CEO Jeremy Stoppelman
    Employees 6030 (as of 2018)
    Annual Revenue $942 Million (as of 2018)
    Products & Services Yelp Deals, Home Services, Beauty & Spa services, Food, Health and Medical

    Yelp users can not only search and review businesses but can also create a profile or become friends other users, chat on different online forums and can go for meet ups offline.  According to a report by the wall street journal, Yelp has set a price for their IPO which will sell at 7.15 million shares at a price of $12 to $14. That would value the company at $838.6 million at the high end of that range. The company has known grown because of getting users to write reviews of businesses, engaging them through social networking features and through search engine traffic.

    The logo of Yelp.
    The logo of Yelp

    Yelp is now known to have 66 million different monthly visitors and more than 5.7 million mobile devices and has collected a total of 25 million reviews since it came out in 2004. As of Dec 31, 2018, Yelp has a total of 177.4 million reviews of local businesses.It also generates almost all of its revenue from advertisements like for example in the year of 2011, 91.4% of its revenue came from advertising.

    Not only that, it generates its revenue from two different kinds off advertising. First is the local advertising from businesses that want to be featured on yelp which is 76.8% of total revenue and the second one being Brand advertising that displays ads on yelp.com in order to get more traffic from search engine.

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    Yelp Business Model

    Yelp has an average of 28 million mobile application visitors, 74 million unique mobile web visitors and 83 million unique desktop visitors. The yelp business model is something you should definitely be aware of because it is online business directory which lists and makes local businesses visible to users it also differentiates itself with the crowd sourced reviews of those businesses on its platform. Furthermore the company has expanded its business model by adding reservation services and food delivery and take out services. The business model includes factors like:

    Customers prefer to use yelp to find local businesses
    Customers prefer to use yelp to find local businesses 

    Customers of Yelp

    Yelp has 3 customer segments or target audience which include Local business, user and content creators/contributors:

    • Local businesses are segmented on the basis of Location, Type of service, Restaurant Cuisine, Price point, hours of operations, food delivery and takeout.
    • Users are divided into demographics, location, interests and spending profile.
    • Content contributors include the community of active reviewers that are constantly engaged in fun social exchanges.
    The different ways Yelp helps a customers along with the local businesses
    The different ways Yelp helps a customers along with the local businesses

    Value preposition of Yelp

    • Local businesses – when it comes to local business yelp is a trusted platform because it gives them the opportunity to engage with a large audience and increases their visibility while also sourcing their target audience. It gives the businesses an opportunity to increase their revenue, provide them business data and take care of reservation and wait list management.
    • Users – the platform helps uses by giving them an opportunity to browse local businesses, discover new places, save time and money, see pictures and videos, compare prices, read reviews and make better choices.
    • For the content creators – Yelp invests a lot in engaging and fun content which makes it easier for the users and businesses to interact with each other but when it comes to content creators it company offers them recognition in yelp elite and they can also get invited to special events and more.

    Customer service done by Yelp

    The high quality customer service is also one of the reasons why Yep business model is so successful as it offers services like:

    • Self-service platform, which makes it possible for its users to serve themselves anytime easily and effectively.
    • Yelp is also transparent when it comes to reviews, rating, tips, photos and ensuring that it is always easily accessible to its customers online.
    • Build a brand reputation for your local businesses and also makes considerable efforts in managing their brand image.
    • Yelp allows its users to place food orders directly without leaving the platform.
    • Yelp allows businesses to interact with their customers in a friendly and approachable manner with features like Request A Quote, a direct response to reviews, Yelp reservation, etc.
    • Yelp is successful when it comes to establishing a flourishing community of users, content contributors and other local business that interact with each other.

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    How does Yelp make Money

    The company makes most of its money through service programs which can be both self-service and full service. The other money making strategy is invested in its advertising and profile enhancement services that benefit the businesses greatly. The categories are as follows:

    Yelp provides businesses with both paid and free advertising products. It also utilizes its website and mobile app to deliver targeted search advertising to a broader audience. In 2018, 97% of its revenue was generated because it was dependent on advertisement. All the advertising products sold by their partners and business listings are recognized as yelp advertising revenue. It offers services that come under the umbrella of advertising, which are:

    The breakdown of Yelp Reviews
    The breakdown of Yelp Reviews
    • Enhanced – The purpose of this product is in order to prevent other business ads from appearing on the business listing pages of enhanced profile business customers.
    • Branded Profile – This feature is a business’s purchase a branded profile program to ensure that they are provided with premium features to increase their business listings. This allows the businesses to choose their preferred method advertising  done by videos or images which are best suited to portray their portray their slideshow feature or simply updating their listing information.
    • Yelp verified license – In this feature the yelp business listing page offers a paid upgrade license which appears like a badge. It is specifically only for the licensed advertisers and their local or home services category.
    • Ad Re-sales – Yelp can also resell some of its advertising products to generate more revenue and is done through their partnership with certain agencies like DexYP. It has also launched its yelp ads certified partners programs in 2018 to allow its collaborative agencies so they can manage to sell ad campaigns at the behalf of their business clients.

    Transaction revenue

    Yelp has come with other tools and features such as ensuring transactions between their consumers and businesses which are facilitated appropriately. This features accounts to 1% of yelps total revenue. These include services like:

    Revenue Dec 2018 (in million) % of revenue
    Advertising $907.49 97%
    Transactions $13.69 1%
    Other Servives $21.59 2%
    Total Revenue $942.77 100%

    • Yelp Platform – Through partner integration, the company enables its consumers to proceed with their transactions on the yelp website or app. Consumer can order any products they want in the ranging from show tickets to flowers.
    • Grubhub Partnership – The Company generates substantial revenue from their yelp Eat24 business. They did this by placing their orders through yelp Eat24 in which restaurants own arrangements with respective business and are paid a commission percentage fee.  Yelp sold this platform in 2018 and now offer the user to select from a wide range of restaurants.
    • Yelp Deals – This product has now created a large revenue for yelp especially when it allows the business owners to promote its services and products on the platform but at discounted rates.
    • Gift Certificates – The business owners can now sell gift certificates at a full price to the consumers that have yelp gift certificate products. The cost of this service however ranges from $10 up to $500.

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    Full service Program

    Yelp Full service program provide all Yelp free tools and self-service program tools plus targeted Yelp ads, upgraded business page features and dedicated support. The business who buy full service program get:

    • All the free tools – all the tools of the free suite to showcase the business and connect with the yelp community.
    • Video Production and hosting – Yelp sends a videographer to produce a professional video for the yelp business page on which businesses buy full service program.
    • All the self service program tools – it includes online shopping, reservations, profile enhancements and the deals and gift certificate
    • Dedicated Support – businesses which buy full service program are entitled to dedicate support by yelp staff.