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Tag: content creation tips

  • What Is Content Experience and How To Create a Winning Content Experience?

    Marketing professionals working in various industries recognize the potential of content marketing. They know a well-drafted and executed content marketing strategy would help them grab more eyeballs. It can also help by boosting the search engine rankings. But owing to the intense prevailing competition from brands, following an ordinary content marketing strategy isn’t enough.

    Marketing professionals must upgrade to a more advanced and efficient form of content marketing that encompasses a holistic approach – an approach that leaves an impact on the target audience via stellar content pieces delivered in different engaging formats.

    If enough time and effort are put in, it can be achieved with the help of creating an unforgettable content experience. Let’s dive in and know more about what it is and how it can be created for visible results.

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    1. Enhance the Reading Experience
    2. Leverage the Strength of Each Platform
    3. Personalize the Content
    4. Guide Readers Through the Content
    5. De-Silofy Your Content & Teams

    What is Content Experience?

    A content experience can be best defined as the overall experience of finding, accessing, consuming, and engaging with a sequence of well-organized brand content available across different platforms and devices.

    Most online readers are at different buying stages where they need relevant, ongoing resources to help them move purposefully forward in their journey. A content experience helps deliver such resources in the form of stellar content.

    The content experience begins with context and how it reaches your target audience. It also encompasses how the brand content is structured and how it manages to engage people with it. It requires snappy writing backed by a strong strategy on how to feed it to your target audience.

    Take MailChimp, for example. MailChimp has championed the art of delivering stellar content experiences. MailChimp segregated its content experiences into categories covering product guides, practical marketing tips, tutorials, the fundamentals of email marketing, and success stories.

    Each category caters to a specific audience personal. The marketing tips section is geared towards helping business owners boost their revenue through automation workflows, A/B testing, e-commerce marketing strategies, etc.

    MailChimp knows what the audience wants. It delivers the same in an engaging, well-structured, easy-to-find manner, providing a pleasant content experience.

    There are no defined rules to help marketing professionals create a winning content experience. But after analyzing most top brands’ digital assets, a common string of frameworks was found. Hence if marketing professionals want to deliver exceptional content experiences, the following points should be followed and executed.

    Let’s understand How to Create a Winning Content Experience.

    1. Enhance the Reading Experience

    When putting in a lot of effort to create excellent content, make sure people don’t have to squint and strain to read what is written. Keeping the text large enough for people to comfortably read it is a good practice. Another point to implement for a seamless content experience is to use paragraph breaks. Use as many H2s, H3s, italics, bold, etc., as possible, so people can skim through the content or go through it in one sitting.

    Avoid using more than five lines at a stretch for ease of reading. Otherwise, the text may appear like a wall of text that no one would be interested in looking at. If creating long content is a part of the content strategy, make sure enough jump links are used throughout the content. It enables the reader to navigate to the section she/he is interested in reading.

    Another way to enhance the reading experience is to place aesthetic charts, graphs, infographics, etc. If these cannot be placed throughout the content, a video summarizing the main idea shared through the content would also suffice.

    2. Leverage the Strength of Each Platform

    The above graph represents the affective ratings of different platforms for B2B marketing
    ratings of different platforms for B2B marketing

    Back in time, sharing links to blog posts on social media platforms like Facebook, Twitter, etc., used to do wonders. But it isn’t the case anymore. Be it Facebook or Twitter, every platform wants people to spend more time on their platform. Hence if marketing managers want to succeed, they have to play to the strength of each platform. It will help create a memorable content experience and also deliver long-term results.

    To create a seamless content experience, start by creating standalone posts in a form that best matches the format of the respective platform. For example, you can convert the learning of a blog post into an informative thread on Twitter or a series of standalone posts on Facebook that help you establish yourself as an authority. Long-form text can also be converted into text-based videos and posted on platforms like YouTube to garner more views.

    Every platform is distinct and created for people to discover varied content formats. So if marketing managers want the content to reach more people, they will have to optimize the content in optimal ways.

    Using different platforms inappropriately would make the content more ineffective, and the target audience would start alienated. To prevent this, begin identifying the ideal ways to distribute content in each environment.

    3. Personalize the Content

    Even if a brand offers one product/service, it can be used by different people with varying problems, aspirations, and interests. It is one reason why no brand talks to a broad target audience in the same way. It rather segments the audience into various categories and creates personas for reference. These personas are then used to create personalized content for each type of person within the audience.

    Marketing managers can do something similar to create and offer the best content experience. Segmenting email lists to ensure only relevant emails are sent to a category of people is one effective way to approach things instead of sending out mass communication emails to the entire list. It can be combined with targeted advertising to create a complete content ecosystem that meets the needs of every audience within a defined category.

    Personalizing content isn’t always creating individual content pieces for the defined personas. At times, it refers to changing the way you present the created content to the audience.

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    4. Guide Readers Through the Content

    Every content piece is created with a purpose in mind. The goal can be to present the brand as a thought leader or contribute to an ongoing conversation. It can be different for different brands. But irrespective of the purpose the content has, it should be able to guide the readers smoothly throughout the content. It is believed that good content naturally leads or links to another piece of relevant or related content.

    It can happen with proper interlinking throughout the content or crafting relevant content upgrade materials, making compelling calls to action on a given topic. The content strategy should have plans to create an ecosystem of related content, so the brand can deliver a connected content experience, irrespective of the funnel stage people are in.

    The end goal of marketing managers should be to make people stay within the brand content ecosystem and continually assist them in discovering the value of the brand. Doing so is crucial so that when the brand attempts to pitch, people are more than ready to hear it.

    5. De-Silofy Your Content & Teams

    A mistake some marketing managers make is organizing the brand content by content date or format. This is a deadly mistake because it makes the content undiscoverable or hard to locate. To fix this problem, it is essential that the created content is grouped according to category and further grouped according to content format. Such content organization will allow readers to quickly locate the desired content correlating to their respective stages in the buyer’s journey. Following this method, marketing managers can easily extract content, improving the content experience.

    Delivering the best content experience is not one person’s job. It is the combined responsibility of a sales manager, content marketer, digital marketer, product manager, graphic designer, UX designer, etc. These teams often don’t work together in tandem, hampering the overall content experience.

    To fix this problem, the CMO needs to bring together all these teams on the same page, making them work together to achieve the same goal. Making seamless collaborative processes is the only way to deliver a smooth content experience.

    Creating Winning Content Experiences Requires More than Content Creation

    Steps included in Content Experience
    Steps included in Content Experience

    Creating a seamless content experience can be very rewarding for brands. But it can only be possible when marketing managers realize that creating it requires more than stellar content creation.

    The entire experience is more about building a well-connected content ecosystem than delivering disjointed pieces of content and guiding the readers through the different stages of the marketing funnel while solving all their major pain points.

    A winning content experience can only be delivered if the team responsible for creating it understands the target audience’s psychology. Figuring out what the target audience wants and creating content addressing those queries is half the battle won.

    Marketing managers who want to go beyond the typical content marketing measures to stay relevant should try the methods shared above to create a memorable content experience for their target audience.

    Conclusion

    The creation of content is done with the purpose of educating people about specific brands. However, a positive content experience stands as a result of good content and its related aspects which leads to a better name for that brand. Content marketing strategies can also be put up as an essential point in deciding on content experience. The need for creating a better content experience and the tips required to accomplish the same are shared in the above context.

    FAQs

    What is meant by content experience?

    A content experience is a reaction given by online readers or anyone who comes in contact with the shared content of specific brands.

    What is content marketing?

    Content marketing is the creation and sharing of particular data with the purpose of diverting audience attention towards the marketed brand.

    Can a content experience make or break a brand?

    Yes, the Content experience can not wholly make or break a brand. But surely they have a great impact on its success rate and popularity.

    Who all forms an essential part of the content experience?

    The whole team responsible for the content creation and its management is counted as part of establishing customer experience. Content creation and content marketing are two important aspects of establishing a content experience.

    Why content experience is important?

    Content experience creates an impression on the audience. Creating a good impression can result in better advertisement of a product and a good increment in its sales.

  • Top 15 Amazing Copywriting Tips to Boost Conversion Rates

    Your business website is loaded with useful content. You notice heavy traffic every day. But how many of your visitors convert into your customers?

    You are here to sell your product. It is better to have 10 visitors who turn into customers than 100 visitors who just stop by. If the sales and subscribers do not increase with the number of visitors, you certainly need some changes in your copywriting technique.

    A good copy will engage your audience entirely and persuade them to take the action you want.

    Today, in this blog we will dig deep into the world of copywriting and give away the secrets of the most successful businesses. Here, we will discuss 15 copywriting secrets to increase your conversion rate. So, let’s begin…

    1. Know Your Audience
    2. Use the AIDA Model
    3. Communicate in Your Customer’s Language
    4. Write Attractive Headlines
    5. Tell Stories
    6. Leverage Social Media
    7. Use Psychological Triggers
    8. Present the Information in an Organized Way
    9. Use Relevant Images
    10. Add Videos for Better Communication
    11. Use Words That Convert Better
    12. Show Gratitude
    13. Write Clear Call to Action
    14. Overcome Objections
    15. Avoid Useless Content

    1. Know Your Audience

    As per the Content Marketing Institute, it is crucial to engage with people if you wish to maintain long-term success in your business. This would require detailed information about the persona of your audience. However, drawing this information can be slightly tricky.

    When a person visits a website and buys a product, it is usually due to their internal desire.

    As Eugene Schwartz has said:

    Copy cannot create desire for a product. It can only take the hopes, dreams, fears, and desires that already exists in the hearts of millions of people, and focus those already existing desires onto a particular product.

    Therefore, to persuade your audience to turn into your customers you must understand their inner desire.

    But, how do you do that?

    Going through the analytics data of your website is one of the best ways to do it. You literally get to know what the audience is looking for. Note their expectations and relate them with your product while writing your copy.

    If you are using Google Analytics, you can see the analytics data using the following path: Acquisition > Search Engine Optimization > Queries

    Directly asking questions to your audience is also a great way. You can keep small surveys for your visitors. This does not mean bombarding them with questions. Just a subtle few words query that may help you understand their requirements.

    Once you receive the feedback, analyze them thoroughly and compare it with the already existing information on your site. This will help you pinpoint your mistakes and suggest fitting alternatives to correct them.

    Creating buyer personas may also help you understand your audience better. This can be done by creating simple fill-in-the-blanks type forms. Here, you can also divide these personas into your primary and secondary audience to get a better view. Currently, several big businesses are relying on the buyer persona strategy.

    2. Use the AIDA Model

    The AIDA model stands for Awareness, Interest, Desire, and Action. It runs in four steps:

    Attracting Attention

    The introduction must be catchy. It should make you look trustworthy to the visitor. This increases the probability of visitors engaging with your product and ultimately in increasing the conversion rate.

    A few simple ideas can make your content intriguing. You may add statistics or specific numbers to make it sound more accurate. Using targeted keywords is always great. The power words like smart, unknown, free, secret, etc. can also help to attract the attention of your audience.

    Trigger interest

    Your audience must feel hopeful as soon as they start reading your blog. Make them realize that you feel their problem and have the best solution for it. Everyone appreciates a good deal served on the platter. Your audience would love to know that you are giving them exactly what they need without making them work for it.

    Fulfilling desires

    A good marketer knows that the key to selling a product is to make your audience crave it. Making them believe that this is the product they have been longing for. Personally speaking to your visitors through a compelling copy is exactly what you need to do.

    This includes eliminating any doubt from their minds by explicitly telling them the advantages of your product. The visit must be stress-free and capable of strengthening their inner desire to buy your product.

    Call to action

    It is the actual motive of the entire process. Therefore, it should be written in clear and compulsive language. The reader should not see any reason to back out. The only thing they should have in mind at this point is to buy your product.

    3. Communicate in Your Customer’s Language

    Going through the analytical data of your website and conducting surveys would also introduce you to the language being used by your viewers. You can actually get to know the exact words or phrases your audience uses to find a product.

    If you find certain repetitive words or sentences, note them down for your copy. Use the exact words in which your audience describes their problem. This makes you appear highly understanding and thoughtful towards your audience.

    A copy can be extremely compelling if written in the language of the audience. This reflects a similar mindset and genuine understanding. It is quite powerful and helps you build a psychological connection with your audience.

    4. Write Attractive Headlines

    Nothing can make a viewer stay at your website more than a strong, convincing, and attractive headline. It is the key action driver. A perfect headline is capable of accomplishing a lot of tasks.

    When a viewer asks a query in Google he/she gets bombarded with tons of websites. This means they have uncountable options to choose from. Whether or not they will click to enter your site depends upon how effectively you have written the headline.

    However, just being catchy is not enough. Your headline must also provide the audience with a clear picture of what to expect inside the blog. Keep it specific and use the right keywords alongside the power words for better results. Using confusing language can make your viewers leave for good.

    5. Tell Stories

    As per Harvard Business Review, the human brain loves good stories. They generate a feeling of empathy by triggering the release of oxytocin. Including good stories on your landing page can help increase your conversion rate several folds.

    This is especially true in today’s scenario when customers are getting pitched about similar products from every direction throughout the day. According to the Search Engine Journal, brand-building stories have become an essential element of advertising and marketing companies across the globe.

    The stories not only give the audience a break from regular advertising but also keep them wired to the product emotionally. A good story must include people or incidents that your audience can connect with.

    The stories most admired by people are those in which they see themselves as heroes. As every hero faces challenges your product can serve as a guide/ mentor/ helping hand to overcome the challenges. Finally, after facing all the obstacles the hero wins.

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    6. Leverage Social Media

    You got to admit this, social media is one of the most powerful tools for advertisement. If you do not have the social media handles for your website till now, make them right away.

    The most important aspect here is consistency. Even when you have nothing new, you can simply repost your earlier content. The key here is to make your audience feel your presence.

    Share the positive comments from your Twitter or Instagram or Facebook handles on the landing page of your website. This increases your credibility by making you appear genuine and trustworthy to the new customers.

    7. Use Psychological Triggers

    Most marketers know about the psychological boosters that entice your visitors to take prompt action. These are like the magic tricks that multiply conversion rate like wonders.

    All you need to do is to get into the mind of your audience. Here we have listed a few smart ways to do this.

    • Include privacy statements and money-back guarantees on your landing page. These work as click or action triggers for your audience.
    • Strengthen the desire of your audience by creating scarcity. No matter how old you have grown, every time you read “offer valid for a limited period” or “only a few left in stock” or “order within one hour to avail extra benefits”, it becomes really difficult to not buy that product. Scarcity persuades your audience to take quick action.
    • Build trust through risk reversals. Taking a risk with money is the last thing your audience wants to do. Ensure them their money is going to the right place by including money-back guarantees and easy return or replacement policies on your landing page.

    8. Present the Information in an Organized Way

    Providing information is great but, overloading it can do more harm than expected. No one is going to explore your entire website for a small piece of information, especially when they have tons of other options available. Keep the information handy for your audience by organizing it wisely.

    In fact, there are ways to make your audience crave more information. “Bucket Brigade” the term given by Brian Dean refers to words that are compulsive for your audience to keep reading. The words or phrases like “listen!!” or “see” or “you have to agree when I say”. Try using these on your landing page to make it more striking.

    At the same time, it is important to avoid fancy language. Your aim is to make the information reach your audience and not to display your language skills. Keep it simple and avoid using technical language as much as possible.

    9. Use Relevant Images

    Giving visual effects to your landing page by including relevant images can really increase your conversion rate.

    Science says that the human brain processes visuals 60,000X faster than written information. Almost 90% of the information transmitted to our brains is visual. Moreover, images are easy to share and get more engagement. They convey ideas quickly and clearly.

    Companies using infographics and detailed images claim that including visual content has increased their conversion rate by as much as 86%.

    10. Add Videos for Better Communication

    According to Eye view, digital adding a relevant video to your landing page can increase your conversion rate by as much as 80%. You can also tell your brand stories using videos for better connection.

    Just like pictures videos help build a connection with your audience more quickly. It is often seen that people tend to avoid one page of reading but easily indulge in watching a 5-minute video. This makes communication rather effective and easy.

    11. Use Words That Convert Better

    The sad truth is no matter how efficiently you write your copy no one is going to read more than 20% of it. So, this 20% actually decides whether or not your audience will engage with you.

    For better results, you have to be wise in your choice of words. Believe it or not, some words sell more than others. That is why they are known as power words. Try using such words while writing your copy.

    A few examples of such words are: “you” directly referring to your viewers while talking about their problems is an excellent way to build a connection with them. You can also use words like “because”. This way you are giving your audience the reason to do what you are persuading them to do.

    12. Show Gratitude

    Say thanks to your customers by showing some extra love through gifts coupons, vouchers, or maybe cashback. Doesn’t matter how small the gift is, people are always delighted to receive it.

    This is also one of the psychological tricks. Here, you persuade your audience to buy more by bribing them with some extra items.

    You might also fix a time frame for the visitors to avail of these gifts. For example, “50 % discount for first 5 customers” or “Avail your bonuses by applying within an hour”.

    13. Write Clear Call to Action

    A good copy is all about persuading your readers to take action. So, no compromise on this. Do not shy away from telling your audience what you expect them to do. Use loud, clear, and compulsive language to write the “call of action”.

    You can use words such as “Do it now”, “What are you waiting for”, “Your happiness awaits this click”, or “transform your life here”. You can choose the language suitable for your product.

    Do not confuse your audience by giving them several tasks. The call of action should be one single objective. The action phrases used on your call to action button have a serious impact on your conversion rates.

    14. Overcome Objections

    Your viewers might be just a click away from the “call to action button” but, may change their minds due to a small doubt at this point. To avoid this from happening, you must take measures to overcome any doubt that they might get in their minds.

    How to do it? Let us give you some quick hacks:

    • Include screenshots of comments from satisfied customers. The happy customer faces can convince more potential customers.
    • Reassure your buyers about the authenticity of your product by writing the firm guarantee clauses.
    • Earn their trust by displaying your business certificates and licenses.
    • Again remind them about the limited availability of your product to keep them engaged.
    • Write your easy return and replacement policies in bold. This will help the viewers trust you with their money.

    15. Avoid useless content:

    The customers only invest their time at places that appear promising. Therefore, it is extremely crucial that you provide valuable content to your audience.

    Resist using useless words that add no extra value to your content. Try to write a copy that is crisp and clear. You have to feed information to your audience’s mind without forcing it. Don’t make them work for it, they will not like it.

    After you are done writing your copy, spend time cutting off any irrelevant information or even extra words or sentences.

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    Conclusion

    It’s no rocket science. Just with small changes in your copy, you can considerably increase your conversion rate. Completely understanding your audience by walking in their shoes is the key to successful copywriting. Satisfy the desires of your customers by giving them what they desire.

    In this blog, we have provided you with 15 copywriting secrets that have proven to work wonders with several businesses. We are pretty sure you will choose the best ones for you and use them in your next blog.

    FAQs

    How can copywriting increase sales?

    Copywriting can persuade your customers to buy your product and will make you stand out among your competitors.

    What is copywriting for conversion?

    Conversion for copywriting is a technique where the goal of writing is to convert a customer or persuade them to purchase something.

    How do you increase the conversion rate?

    Write attractive headlines, leverage social media, use words that will convert better, understand your audience and use the AIDA model to increase conversion rates.

  • Quora – An Underlooked Tool For Better Content Marketing

    Quora is a question-and-answer-based platform. Multiple users use it in their daily life as a part of the routine. The question and answer session on Quora consist of both professional as well as personal perspectives. However many content marketers are not pleased with the use of Quora as a part of content marketing. The basic reason behind this is the weak understanding of Q&A-based platforms.

    Content marketing is a strategy planned to attain a higher number of audiences by the means of creating, publishing, and distributing content. These all are done with the thought of a particular target audience only.

    With all these strategies in mind, they can be achieved with the help of Quora also. Quora can be a successful platform for content marketing as it allows to create, publish and distribute the contents but in a slightly different way.

    How to use Quora for Content Marketing?
    Things to Remember While Using Quora For The Content Marketing
    Advantages of Using Quora For Content Marketing
    FAQs

    How to use Quora for Content Marketing?

    Even though Quora is just a Q&A-based platform. It has a large number of daily users for about 38 million-plus as per data shared by independent Alexa tracking site. Using such a common platform for marketing purposes is a good option.

    There are multiple ways one can use Quora for content marketing :

    Making Relevant Account

    Quora Login Page
    Quora Login Page

    The first step to begin anything online is almost the same for all. The creation of an account is the most basic yet crucial step. Account should be created by adding up all essential pieces of information in it. Adding up a clear yet informative bio can also be counted as an essential part of content marketing.

    Search For Your Targeted Audience

    The next step should be to search for the type of audience one wants. Targeting such an audience can be done by going through the Q&A uploaded by others. This step can help out in understanding the needs of the audience as well as the way they desire to be approached.

    Getting In Touch With Other Users

    Getting in touch with other users is an essential part of making a strategy. This can make one aware of the actual market condition and what all changes must be done to stay ahead with the competitors.

    Staying Active on Quora

    Daily answering and uploading on Quora can make people more aware of your products in different places. For this, you might be required to have a thorough search for relevant questions and reply to them with your practical knowledge.

    Making Your Way

    Adding external Link on Quora
    Adding external Link on Quora

    While answering questions in Quora, there is the facility of adding any external link to it. In relevant places, one can try to add up their website or blog link to attract more traffic to your post.

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    Things to Remember While Using Quora For The Content Marketing

    • While using any platform, they are built up with their own rules and restrictions to be followed. While uploading any content over Quora make sure to recheck their guidelines to ensure there is nothing wrong with your provided content.
    • Quora is a customer-based platform. There can be many out-of-the-box questions one can face. Having a way to answer questions in multiple ways is the most required skill here.
    • Keep a check on the tone of answer you are going to provide. Not all like to have a formal conversation. A friendly tone is recommended for giving out suggestions on Quora.
    • The content you are going to market for will be seen and read by many people. Make sure the data you are going to provide is ethical and true.

    Advantages of Using Quora For Content Marketing

    There are so many debates going on with each individual’s choice of using Quora for content marketing. There are many people in favor of using Quora for the need of content marketing. However, Quora is still not a very advisable platform for content marketing by professionals. Let us have a look at what are the advantages of using Quora for content marketing.

    • You will get direct access to more than 300 million monthly active users.
    • You can give a direct link to your websites through your post on Quora.
    • Being active on Quora can get you real knowledge about market conditions you want to know through real opinions.
    • Reading about people’s opinions can help you to set your priorities.
    • Quora might be a Q&A platform, however, it has much knowledge to offer. From there one can also keep learning different aspects about their targeted audience and their needs.
    • Quora offers the chance t0o know real reviews of your targeted content with relevant products and can point out your shortcomings.
    • It is used worldwide. Hence enabling the chances of your content to be accepted by a wide range of people.

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    Conclusion

    Quora is one of the most popular platforms used across the globe. It is a user-based platform enabling its users to post Q&A of their real-life doubts. There is another set of people using Quora ready to help others by providing relevant answers. In between the process of question and answer, there is another use of Quora found. Quora is used for content marketing also by a good amount of content marketers. Some of the relevant information has been shared above.

    FAQs

    Can I use Quora for content marketing?

    Using Quora for content marketing might give several benefits to your company. It’s an excellent approach to raise brand recognition, build thought leadership, and even drive traffic to your websites.

    Why is content marketing important?

    Content marketing is vital because it helps you create trust, develop connections, enhance conversions, and generate leads by answering your audience’s queries.

    Can Quora be used for marketing?

    Quora is an excellent tool for this form of marketing since you demonstrate value by providing extensive answers to audience inquiries.

    What does a content marketer do?

    Content marketers are in charge of planning, generating, and sharing excellent content to increase their readership and relationships by creating business for the company they represent.

  • MarketMuse Review – Features, Pricing, & Everything You Should Know Before Buying

    Are you looking for a powerful SEO and content marketing tool that helps you create quality content in no time?

    MarketMuse is one such application that takes care of SEO, keyword research, topic suggestions, and much more.

    Lets see if MarketMuse fits your needs to create the best content for your site.

    What is MarketMuse?
    MarketMuse – Features
    How to use MarketMuse
    MarketMuse – Pricing
    MarketMuse – FAQ’s

    What is MarketMuse?

    MarketMuse is an AI-powered keyword planner and content marketing tool created by Jeff Coyle and Aki Balogh in 2013. It uses artificial intelligence and machine learning to provide topic suggestions, analyze content and develop briefs for brands and help you create quality content.

    MaketMuse dashboard
    MaketMuse dashboard

    It is a definite recommendation for SEO writers that work for medium to large agencies. MarketMuse will help you build strong content marketing strategies that align with your brand goals.

    Hence, it is no wonder that MarketMuse has collected a variety of industry awards from the Content Marketing Institute, G2 Crowd, Red Herring, and US Search Awards.




    MarketMuse



    Click Here to Buy MarketMuse

    MarketMuse – Features

    MarketMuse has two main features:

    • Inventory – Tracks all the content and reports on the current content on your website.
    • Applications tools – You can use it to research and plan your content

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    Inventory includes:

    • Pages: Stores content on your website and provides insights to improve the content.
    • Topics: Stores the most common topics of your websites, including topics or areas which can be improved.
    • Plans: For content planning strategies.
    • Reports: This allows you to filter and sort data for your content.

    Applications include:

    Research
    Type in a topic and MarketMuse will give you a complete list of words to include in you content and also the number of times these words or phrases must be covered in an article.

    Compete
    What content are you competing against? MarketMuse shows you all the top-ranking content so you can collect important keywords and highlights content gaps that you can bridge.

    MarketMuse's Compete dashboard
    MarketMuse’s Compete dashboard

    Questions
    This application helps when you are looking to rank voice searches and related topics. Questions provide a lot of queries users are searching for in relation to your keyword. These are similar to Google’s “people also ask” questions, but the list is far more dynamic. Not all questions are relevant so the sorting is up to you.

    Connect
    If you are using MarketMuse for your websites, it will suggest internal links to help connect the content you are currently working on to the content you’ve already published.

    Optimize
    One of MarketMuse’s best features, simply to drop your content in the dashboard and MarketMuse ranks it against your competitors, It creates a content score that lets you know how your content fares and also suggests additional topics for you to cover.




    MarketMuse



    Click Here to Buy MarketMuse

    How to use MarketMuse?

    The first thing you’ll notice when you sign into MarketMuse is that it provides a lot of options in the dashboard, which can get a bit overwhelming.

    However, the app is fairly simple to use. Follow these steps to create the best content you can publish-

    Step 1: Before writing anything, head over to the Research application and type in the term you are planning to use as a topic. MarketMuse will return a list of about 50 terms and topics related to the keyword you provided.

    Step 2: Next, head over to the Compete tab and type in your keyword again. This will give you a list of the top 20 articles that your content will be competing against – as well as keywords and topics your competitors aren’t targeting.

    The boxes in red are topics that aren’t being targeted so you can include those to create a more in-depth piece.

    Step 3: Use the Questions tab and look for popular topics and questions. You can add these questions and topics to the list of main keywords once you’ve sorted out the relevant terms. You can then use these keywords in your article for maximum impact.

    Step 4: Once you’ve written the piece, you can use the Optimize application to see how your content does against your competition. If your content is below average then you can add more topics that you’ve been suggested and look for areas that you can make more useful.

    MarketMuse – Pricing

    MarketMuse provides four pricing plans:

    Premium Plan – $1499
    Pro Plan – $499
    Plus Plan – $179
    Optimize Plan – $79

    MarketMuse Pricing
    MarketMuse Pricing




    MarketMuse



    Click Here to Buy MarketMuse

    MarketMuse – FAQ’s

    What is credit in MarketMuse?

    Use credits for AI-powered Content Briefs and First Drafts.

    A Content Brief is an outline that sets the direction of how an article covers a specific topic.

    First Draft is the raw output of MarketMuse AI-generated content, built on the shoulders of a MarketMuse Content Brief. The brief is a competitive deep dive into a specific topic, revealing what’s required to fully optimize a page for that subject.

    MarketMuse builds AI content addressing the subheadings and corresponding subtopics of the associated content brief. Analyzing vast amounts of content on the web for each subheading, it then matches it to our subtopics list. Its plagiarism detection algorithm ensures that the AI content construct is always unique.

    Use credits to jump-start your content creation process, saving you hours and days of comprehensive research on any given topic.

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    What is a query in MarketMuse?

    A query occurs any time you enter a topic in an application (and optionally a URL) and press RUN. For example, if you search for competitive gaps for “what is content intelligence” In Compete, that counts as 1 query.

    What are MarketMuse’s applications?

    • Optimize is a real-time editor that scores your content as you write, helping you to improve the depth and breadth of your article before you publish.
    • Research analyzes the distribution of related topics on your page to ensure the right depth and comprehensiveness. This is also a great way to find new content to create.
    • Compete shows the top-ranking pages on a topic and helps you visualize gaps in a competitive heatmap.
    • Questions help you ensure your content answers the important questions asked by your audience and avoid intent mismatch.
    • Connect provides internal and external linking recommendations.
    • Inventory and dashboards will be available to purchase within the platform (pricing information coming soon). These give you personalized insights, shows you Rockstar pages, where your content is too thin, gaps in titles, and more.

    What’s the best way to get started with MarketMuse?

    You can find their knowledge base with technical information and how to get started, educational blog posts and webinars, and a crash course to jump-start your strategy.

    Conclusion

    MarketMuse lets writers and marketers focus on creativity and business growth rather than wasting time trying out different keyword planner tools.

    When it comes to getting the most out of content marketing, MarketMuse is truly worth it. If you have a fast-growing website or run an agency, MarketMuse is an ideal tool to add to your content marketing kit.

  • Learn How to choose the right content writing agency?

    We have often heard that Content is King and content writer is a warrior ! If you are a person who is updated in this world then you must be knowing that content is one the scripted key aspect that can drive your marketing process. After all, in today’s era, 90% of the companies market themselves with content and 75% of the consumers connect with the company due to content marketing. Content is more than just words. So now you know that high-quality content and informative content can help you build an online presence of your business and market your business most efficiently, but how? I am here to help you Learn how to choose the right content writing agency.

    Though there might be many different ways to promote your content, what remains vital here is that the content should be powerful. If it is not written properly or is not optimized well according to the search engines algorithm, then there is no use of the promotional strategies for targeting. Hence, to outshine your business, you must hire the right content writing agency that can assure you great content and can help you achieve your goals. In this article, you will find tips that will help you choose the right content writing agency for your business.

    1. Verify if the agency is real

    These days, the field of content writing has been exploited by many. Often fraud companies and agencies claim to provide you services like web development, SEO, and digital marketing but in reality, they don’t even have a dedicated team of professionals. You must find an agency that will understand your needs and deliver rightful services accordingly. To verify whether they are real or not you can give them an old piece of work to work upon, they should be able to scrutinize it and come up with ideas of improvement. This way you can see if they meet your expectations and also can trust them. See all the agency’s past work, and very with past clients a well.

    2. What more than blogs writers and articles writers

    When we talk about content, it isn’t restricted from articles and blogs. There are various content forms and formats used today such as website content, case studies, e-books, emails, presentations, memes, social-media content, videos, profile writing and so on. When you use these ways to market your business through content, it is more likely that your message gets conveyed more effectively.

    So before hiring any agency, make sure that they can help you develop all kinds of content as per your demand where they can cover multiple content formats. Only companies that can help you create only SEO articles will not help in the long run to survive the competition. When you rely upon the agency for content writing services, the agency should be able to help you, advise you and guide you on the different formats of content that will work best for your business and also on which channels should they be published.

    3. Evaluate their past work

    Ask the concerned agency if they could share their past work or the samples with you so that you have a better understanding of their working style. Looking at their samples and past work, you can make a judgment and can understand the level of information they provide an effective and appealing their content looks.

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    4. Look at their SEO

    Good content always helps you fly higher on search engine result pages. Today SEO and tools help the companies connect very effectively with their target customers. Look out for agencies that can create SEO-friendly content for your business. The best way to test this is to check their SEO. If the agency has a good SEO ranking then it might be able to help you in producing SEO-friendly content.

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    5. Ask if they understand your domain

    Understanding Domain
    Understanding Domain

    If the agency already has an experience of work under your domain, then this might act as an added advantage. Make sure that you ask the agency if they would be able to deliver the quality content in your domain and if possible ask them to give you a sample.

    6. Check if they offer a trial period

    It would be great if the content writing agency agrees to work for a pilot project. This can help you gauge the best quality content the team would be able to create. And also you can get insights into the language of the content and how it is written. Through this, you can also let the team understand your requirements and set the right expectations.  

    7. Seek out their revision policy

    There will be times when you would demand the agency to modify or re-write the content with major or minor corrections. Many agencies charge extra for such revisions. These agencies have a turnaround time for corrections where they would agree to make any changes at a certain time. You must choose an agency that has a flexible revision policy so that your journey with them is hassle-free.

    8. Check their reviews and ratings

    Reviews and Ratings of customers
    Reviews and Ratings of customers

    Checking the reviews and rationings about anything always helps to give you clarity. While you are looking out for various aspects, try to look out for reviews and ratings too. In this way, you can infer whether the clients were satisfied with the agency’s work or not. Do check all the social media accounts as well like Facebook, Twitter, LinkedIn, etc. Some agencies might have client testimonials on the website too. Choose an agency that has maximum good ratings and positive reviews.

    9. Compare costs with other agencies

    There are many benefits of hiring a content writing agency, but it comes with a cost. You need to ensure that you hire an agency where your work is fulfilled and it fits your budget. Also, make sure that you do not settle for a very cheap agency, as they might end up compromising upon the quality. If you have low budgets, you can consider hiring freelance content writers too. They usually charge you on a contractual or project basis. Though the costs of freelance content writers might be very less, you might face difficulties in reliability, punctuality, and professionalism. And if budget is not a real big problem for your business, then look out for other agencies, make a decision based upon the mentioned criteria and then compare the prices. Negotiate with these agencies and ask them to explain to you the charges demanded by them and only then reach out to conclusions.

    10. Look out for consistency

    At times the agency might fail to live up to their commitments. Some agencies over-commit their clients just to get as many projects as they can. It might be of a great disadvantage for you if you sign the contract with an agency that is not committed and consistent. Ask the agency to deliver the content on a daily basis and keep a regular check on their consistency.

  • Best Content Creation Tips For Bloggers | Tips For Writing Good Blogs

    Writing a good blog can prove to be a difficult task. Writing blogs require patience and a lot of research on the topic. Getting a large audience on your blog also requires a large amount of time. But if you work in the right direction, you can reach out to many people that will like your blogs. There are a variety of blog genres that you can write. Some of the most popular ones are fashion blogs, food blogs, and travel blogs. To make your work easier, we provide you with some good content creation tips for your blog which will help you irrespective of the genre of blogs you write.

    Content Writing Tips For Bloggers

    1. Understand what the reader wants to know about the topic. Research about queries by people about that topic and try to answer these questions.
    2. Make proper use of Search Engine Optimization techniques. These techniques help boost your blog’s rankings on search engines. Some of the most important SEO techniques are:
    • Proper use of keywords can work magic for you. You can get keywords through many websites available on the internet, for example, UberSuggest. Insert keywords in your blogs at places like the introduction, headings, conclusions, etc. Proper use of keywords will improve your ranking on search engines. Never use a single keyword throughout the blog. Instead, use multiple keywords but all keywords must be related to the topic and always make your keywords bold. This is a very important SEO technique.

    Content Creation Tips
    Main Components Of SEO

    • Use infographics in your blogs. Infographics are used to visually represent information and data and are popular as they make complex information easy to understand. Infographics are eye-catching and easy to interpret. Therefore, people like infographics. You can use websites such as Canva to create infographics.
    • Write SEO friendly meta titles and descriptions for each blog.
    • The URL of your blog should be short and simple and should not contain stop words like at, in, of, for, etc.
    • Format your blog well. Make proper use of header tags while giving headings. No extra spaces should be given in the blog. Use bullet points if required. Embed YouTube videos or tweets related to the topic if they can add value to your blog.
    • Insert images in the blog. Give proper captions to the images and use keywords as ALT text.
    • Use catchy and attractive titles so that people get attracted to the title and open the blog to read it.

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    1. Understand what type of audience will your blog help and attract. Write the blog in such a way that it helps them resolve their queries about the topic.
    2. Always give 100% correct information to your readers. If they find out that you have used false information In your blog, they may not visit any of your blogs again. Make use of data and information available on the internet to back your facts. Never write any piece of information in your blog that you are not sure about.

    Blog Writing Tips From Neil Patel, Founder Of UberSuggest

    1. Give examples about the information you provide in your blog so that people can understand it.
    2. After writing the blog, review it, and correct out any typography or grammatical mistake you find. People do not like blogs or articles which contain mistakes such as spelling errors and grammatical errors. You can also use tools such as Hemingway and Grammarly to remove any grammatical or spelling mistakes in your blog.
    3. Never post plagiarized content on your blog. There are also online tools available that you can use to check plagiarism in your blog and correct it. Some examples of these tools are smallseotools.com and plagiarism-checker.com.

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    You can write good blogs by having patience and using these tips will help you to reach out to a wide audience. Always write your blogs keeping in mind your readers’ needs and questions and try to clear their doubts through your blogs. Write such good blogs that a reader is compelled to read all of your blogs after he reads one of them.