The well-known pornographic material subscription service OnlyFans might fetch up to $8 billion if it were to go up for sale. According to a media report, billionaire owner Leonid Radvinsky is in negotiations to sell the content creator website to a group of investors headed by the US investment firm Forest Road Co.
The article also noted that Forest Road Co. is not the only company in talks to sell OnlyFans and that it is unknown when a deal will be reached.
A media report claims that despite OnlyFans’ $8 billion valuation, Radvinsky has been trying to sell the company for between $1.46 billion and $2.42 billion after struggling to attract buyers because of the platform’s pornographic content.
OnlyFans and its Operations
Tim Stokely established OnlyFans in 2016 as a comparatively safer network that gave preference to adult content producers. In 2018, Radvinsky, who also started the cam website MyFreeCams, purchased OnlyFans from Stokely.
Due to its distinct business strategy that does not rely on advertising, unlike social networking sites like Facebook and Instagram, OnlyFans has seen a 2000% increase in revenue since then. To create an account on the platform, individuals must go through a rigorous ID verification process.
In order to make its platform safe for creators, OnlyFans has also stated that it has taken specific actions, such as creating a purposefully difficult-to-use search function.
To read anything, whether explicit or not, posted by OnlyFans creators, registered users must pay a subscription fee. The creators of OnlyFans receive the remaining 80% of the price after the corporation deducts 20%.
Strong and Expanding Network of OnlyFans
At the close of its fiscal year 2023, OnlyFans had over 300 million registered members and 4.12 million producers. Its net sales increased by 20% to $1.31 billion, while its gross revenue reached $6.63 billion, up 19% from the same period last year.
According to regulatory filings, the company’s fiscal 2023 pre-tax profit was $658 million, with $5.32 billion in creator rewards. Radvinsky is listed as the sole shareholder of OnlyFans’ parent company, Fenix International, a London-based business.
When OnlyFans announced plans to outlaw pornography on the network in 2021, it provoked a fierce outcry from content publishers. With the statement that it had “secured assurances necessary to support our diverse creator community”, the business cancelled these intentions.
Since then, the business has been working to shift away from adult-orientated content by hiring a number of non-porn content producers and introducing OFTV, a free streaming service with original programming that is safe for work.
This article has been contributed by Mahima Bhatia, Founder, Brand To Bytes.
“If marketing is a game of chess, content alone cannot be the king.” While phrases like CTAs, Buyer Journey Mapping, Buying Intent or Brand Credibility might be very critical to B2B companies across industries, ‘Strategy’ and ‘Distribution’ surely add impact in the closing sale.
You’re not alone if you’re struggling to create a content strategy. Learn how to regularly publish content while managing SEO changes and multiple channels.
Trying to push content without a strategy is like throwing darts blindfolded and hoping to hit your target, which takes up a lot of effort that gets wasted. As a leader, there are so many pressing matters that you need to attend to, and the lack of a strategy can hurt you right from when you begin to post.
It’s understandable to put off setting this up, especially because creating a content strategy in today’s time can feel so difficult. In fact, the lack of content strategy has greatly troubled over 25% of businesses across the world. There are AI generators for most formats, and there seems to be a ton of content that is not written by humans for humans and is instead written to rank higher on search.
Which channel is right for you? And how can you use that channel well? All these questions and concerns complicate and add frustration to your content marketing efforts, especially if you’ve just launched a new brand and are setting up everything from scratch.
But it doesn’t have to be this confusing. Creating good tech content today depends on a number of platforms and formats, but these are just the tools you need to reach and add value to your audience. When you take this analogy further, remember that the best tools need to have some level of calibration. In this article, we’ll go through how to calibrate your marketing efforts and create a high-impact content strategy.
Are You Updated With The Latest SEO Across Different Channels?
To create an informed strategy, let’s first understand what’s changed recently with how content marketing and SEO have functioned.
To combat the hundreds of thousands of posts written only to get higher SERP rankings, Google launched an update in August 2024.
John Mueller, a Search Advocate at Google, mentioned this as the exact reason for releasing the update. In the post announcing the update, Mueller said:
Google wants to focus on pushing content that people genuinely find useful.
The team took time to understand feedback from users and creators alike.
They want to showcase content from a variety of sources, and not just keep it to whoever has the higher domain authority or the most number of keywords.
In late 2023, they released the Search Quality Evaluator Guidelines, where they further emphasized the need for content to have a high level of ‘Experience, Expertise, Authoritativeness, and Trustworthiness.’ Google has placed importance on this right since 2014. But the involvement of new software and how SERP functioned itself, made matters quite complicated. Now, with the new update, businesses are left questioning: what does this mean for us? What should be done next?
Checking On Marketing Budget Trends
According to the latest LinkedIn Benchmark Report, over 70%of B2B organizations upped their lead generation budget, and nearly 44%of B2B marketers are set on increasing their budget for SEO.
While we must focus on the side of creativity and new ideas, SEO is still a key factor in reaching audiences regardless of any new additions or updates. This opinion was echoed by most marketers responding to a survey by Neil Patel as well.
However, there is a marked change in how content strategies will be set moving forward.
Using Agility, Personalization And A Well Thought out GTM Strategy for Content Creation
Having excellent writing skills and a creative bent of mind are highly valuable, regardless of the amount of marketers depending on genAI to write content end to end. And given the new search update, the latter style of content cannot be the end-all-be-all for any brand’s content strategy.
Focusing entirely on ads is also not the way to go. Nearly 70% of customers prefer learning about a company’s offerings through an article rather than an ad, according to a report by the Content Marketing Institute.
A high-impact content strategy needs to be built on the foundation of good writing, great ideas, but also on the technical aspects of SEO and lead-gen experimentation.
Over the past two or so years, businesses have heavily prioritized only agility. However, successful content combines technology with creativity to create pieces that resonate with audiences and add to your reputation as a brand.
A Clear Value Proposition For Positioning
As a leader, you would have already painstakingly mapped out your customer journey, defined and understood your ICP, and interacted with a lot of users from your target audience.
To create a content piece that is valuable to them, you’ll have to go through a list of questions such as:
Are there subject matter experts you can reach out to for a comment?
Is the research behind this something you would have to develop from scratch?
What channels would be fit for the piece?
Do you need to spend on this?
When is the best time to push this out?
Is this the right time in the market to be pursuing the topic?
Which part of the funnel will this piece fit into?
Topical posts and articles are excellent top-of-the-funnel content to generate brand awareness, while bottom-of-the-funnel content would involve useful product pages and case studies.
Repurposing With An Intention
If you look at one of the oldest principles of marketing, The Rule of Seven, it simply states that your potential customers will need to hear your message an estimated seven times before making a purchase.
If you had to create a new article every time for this, then your content calendar would have gaps worth weeks and make you lose out on any customers you could have gained in that time.
Repurposing content is something that is a known technique, but getting started with it when you’re dealing with a multitude of other tasks can get overwhelming.
Here are some quick ways to do it.
Adding Infographics, Pie Charts, and Data-Driven Graphs For A Comprehensive Read
This is one of the easiest ways to create a piece that still engages with your audience but in an entirely different way on another channel.
For this, you just need to have the takeaways and pointers from your article ready, make them more crisp, and get an infographic designed to match it.
A good example of this is the report by Neil Patel referenced earlier in this article, which was pushed as a graphic on LinkedIn.
Infographics like this are also often used by other founders and creators in their decks, articles, and their research to support their claims. This would mean you’d get more visibility not just from the platform, but from people using both your infographic and potentially your article by linking them.
Long-Form Guides Are A Saviour And Fuels The SEO
If you’ve written content that spans over thousands of words for a long-form guide, just know that it is a goldmine for all types of content.
Multiple snippets can be pushed as text posts. One section of the article discussing a topic briefly can be expanded on as a separate article. You could even fully expand the topics discussed to turn the guide into an ebook and distribute it for a premium. The options are endless.
Summing Up
To create a solid content strategy for B2B companies today, you need to have an insight into the current SEO best practices, the channels where your customers are most active, and an idea of how you can engage with them in a way that is human-like and valuable. The best way to engage with your customers the most is to publish regular content in ways they understand and appreciate.
The quote by a content legend #AnnHandley sums this up very well, “When we create something, we think, ‘Will our customers thank us for this?”
People who know how to write and write daily, be it for fun, as a hobby, or for a living, always feel that there must be something to put your innate thoughts into words. They write letters, articles, records and minutes of meetings, and all these kinds of letters— joining letters, resignation letters, offer letters, letters to fathers, sons and wives and mothers, and my favourite, letters to pen pals. Those who write often understand something called writer’s block. It is a moment while writing when you can’t finish a thought and can’t find words to describe a particular type of thought that seems to linger around some corner of your mind. And this is where I think ChatGPT can help.
For people who do not know what ChatGPT is— it is a generative AI (Artificial Intelligence) Chatbot model developed by OpenAI. The company has been involved in Artificial Intelligence, ML, and deep learning research and development for many years from now. OpenAI’s ChatGPT is a conversational AI model based on the Generative Pretrained Transformer 3 (GPT-3) architecture.
Around 2017, a bunch of scientists who had previously worked at Google Brain developed the Transformer architecture, which was a big success in the field of generative AI. In 2018, OpenAI launched the first Generative Pretrained Transformer (GPT-1), and then in 2019 came GPT-2, further succeeded by the launch of GPT-3 in 2020. Recently, in March 2023, OpenAI launched its most ambitious project and the most advanced GPT model, the GPT-4.
ChatGPT has been trained on a diverse range of internet text, allowing it to generate human-like text in response to the given prompts. It is built on top of OpenAI’s GPT-3.5 and GPT-4 (ChatGPT Plus) foundational large language models (LLMs) and has been fine-tuned using both— supervised and reinforcement learning techniques, which allows it to process natural language more efficiently and converse better with users. It can interact conversationally, answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests.
What Are The Ways ChatGPT Can Be Used For Content Creation?
ChatGPT is a generative AI and works on user input or prompts. Although it can understand human language and keep in mind the context of the conversation, you, as a user, must know what kind of content you want. You are to give it instructions to produce content and generate the sort of text you want. On the surface, ChatGPT can help with brainstorming content outlines. It acts like an editor, giving you direction and structure for your ideas, which can be especially useful when starting a new piece of content and needing guidance for organizing your thoughts. Ultimately, you have to come up with the original idea of where your content should be heading and what information you would like to use.
Let’s see how ChatGPT can help with content creation;
Creating Content For Websites And Blogs Using ChatGPT
When it comes to content writing for websites and blogs, there are a couple of things you need to keep in mind:
Researching facts and details about the topic
Flows of your blogs/article
Creativity
Add something new
ChatGPT is a powerful tool that can help you write a well-researched and succinct article or blog post. If used wisely, it can also create a wireframe of your article, with headings and subheadings, and create an intro, body, and conclusion as per your command.
Even if you put the title of your blog or article under quotes and ask it to write a blog, it will most certainly do that and will create a blog post for you.
Let me show you what I mean:
When I asked ChatGPT to write a blog on “why one should not write only using ChatGPT.”
It highlights that while ChatGPT has opened many possibilities in various applications, one should not solely rely on ChatGPT or any other language models as it lacks creativity and originality. The content produced might not always be factual, and you might have to fact-check yourself. The content might also lack emotional intelligence, and context will surely hamper your writing style.
ChatGPT response on Why one should not write only using ChatGPTChatGPT response on Why one should not write only using ChatGPT
So, what should be done instead? How to use ChatGPT for creating content? Well, the answer is simple as it said: treat it like an assistant and not a replacement.
Here’s a list of things to follow:
You can ask ChatGPT for some background on the topic
Ask ChatGPT to create a wireframe for your blog post, and if you don’t like it, ask it to be creative.
You can write an intro for your blog, put a different perspective, and if you want, you can ask it to rephrase some of the lines.
If you doubt the facts presented, you can ask it to show resources and check that out yourself to ensure accuracy.
When I’m creating content, I like to delve deep into research and explore various angles and perspectives. It’s important to consider different viewpoints and opinions in order to present a well-rounded argument. This is where ChatGPT can be an invaluable tool. It can present arguments from the opposing side of your viewpoint, which can help you strengthen your argument by addressing potential counterarguments. Additionally, ChatGPT can assist in refining your message by presenting alternative ways of expressing your ideas for different audiences. Overall, ChatGPT is a powerful resource for creating comprehensive and compelling content.
Brainstorming Content Outlines
After identifying the key points of your content, you may find it helpful to use ChatGPT as a tool to shape and generate content outlines. In my experience, this is one of the prime benefits of ChatGPT – it operates as a virtual editor, providing you with direction and form for your ideas. By utilizing the AI-powered assistance of ChatGPT, you can effectively structure and organize your content in a clear and concise way for your intended audience.
Summarizing Content
If you are looking for ways to make your research and planning phase easier while creating something, then ChatGPT can be of great help. One way to utilize ChatGPT’s abilities is by asking it to summarize lengthy blog posts, books, or video transcripts. I have found ChatGPT to be highly efficient in summarizing content. To request ChatGPT to summarize a blog post for you, you can simply say, “Can you please summarize the key concepts of the following blog post in a few paragraphs:” and provide the post details. While you don’t necessarily need to use the word “please,” it can be a polite way to request ChatGPT’s assistance.
ChatGPT is an amazing tool that can assist you in your research and planning tasks when creating content. However, it can also help you write complete content drafts for various purposes, such as blog posts, social media captions, video scripts, emails, and more. One of the best features of ChatGPT is that it can help you overcome writer’s block by providing you with a good starting point. All you need to do is give it an idea of what you want to write, and it will do the rest. For instance, if your boss has asked you to write an out-of-office email, you can rely on ChatGPT to help you compose a message that is both informative and playful. Thanks to its advanced programming, ChatGPT can suggest the right words and phrases to use, making the process of writing more efficient and less stressful.
Repurposing Content
I have discovered that ChatGPT is not only capable of generating content from scratch, but it can also be incredibly helpful in repurposing the content that I have created across various platforms. One notable example is the way ChatGPT can take a TikTok script that I have previously recorded and transform it into a highly effective post on LinkedIn. This capability has been a game-changer for me, as it allows me to maximize the impact of my content without having to start from scratch every time I want to post on a new platform.
Writing Proposals for Projects
One of the ways in which I find ChatGPT to be exceptionally useful is in creating proposals and documents for different projects that I am working on. Specifically, I have found that using ChatGPT for content writing is an excellent starting point for a wide range of internal processes or ad hoc tasks. With its impressive capabilities, ChatGPT has proven to be an invaluable tool that helps me to streamline my work and produce high-quality deliverables in a timely manner.
ChatGPT can help here as well. It can help you generate research you can use in SEO-focused content, saving you time and effort in gathering information for your content. In addition to writing and research, it can also perform specific SEO tasks to support your content creation. It can help with keyword research or content clustering, which is very useful in optimizing your content for search engines and improving its visibility. Another way ChatGPT can help with content creation is by creating embeddable elements and enhancements within your content. This can make your articles more engaging and linkable, thus improving their performance on search engines.
Mastering ChatGPT for SEO Content
Apart from that, ChatGPT can help you create other kinds of content as well. You can ask it to write letters to your boss on a particular matter or a letter to your mother, which you will have to edit personally, but it can get you started nonetheless. And sometimes a start is a good thing. Most people who write often struggle with where to start, and ChatGPT has been a big help.
ChatGPT can also help you with emails, speeches, codes, and creative writing like short stories and poetry, which is especially helpful for school-going kids and college students.
ChatGPT is a large language model or a conversational AI or chatbot trained to be informative and comprehensive, and it performs its job wonderfully— most of the time. It is introduced to a massive amount of text data (approx. 570GB in size and 6B parameters) and can communicate and generate human-like text output in response to a wide range of user prompts and questions. You can ask it to summarize a historical event; it will do just that. When it comes to content creation, it can help to improve the quality of content by providing writers with access to a more expansive range of information and perspectives. It can generate drafts that can further be edited by the writers themselves, speeding up the content creation process. However, despite its vast data set and training, ChatGPT still produces subpar content. It lacks the context, emotional intelligence, and sophistication of a human writer. Furthermore, its training dataset is limited to 2021, meaning it is stuck in 2021 while we are in 2023. So, most of the time, when it should, it fails to bring up new events that just happened. This is a problem, and if you’re a news writer, it matters even more. So, use it wisely and ethically.
Below are some helpful resources to learn more about ChatGPT and its effective usage:
The OpenAI website: This is ChatGPT’s official website. Here, you can find information about the tool, including its capabilities and limitations, as well as tutorials and examples of how to use it.
The OpenAI GitHub repository: This is an open-source community for ChatGPT developers that provides code examples and implementation details.
The OpenAI community forum: This platform enables developers and users to exchange insights and experiences regarding ChatGPT.
The OpenAI API documentation: This guide provides a detailed explanation of how to access and utilize the ChatGPT API to generate text.
The OpenAI blog: This website provides valuable information and best practices for utilizing ChatGPT.
FAQs
Can I use ChatGPT for content writing?
Yes. ChatGPT is an excellent tool for content writing, offering impressive capabilities to streamline the writing process and produce high-quality content efficiently.
How to use ChatGPT for content creation?
Here’s a list of things to follow while creating content through ChatGPT:
You can ask ChatGPT to create a wireframe for your blog post, and if you are not satisfied with it, ask it to come up with something more creative.
If you need help writing an introduction for your blog, ChatGPT can provide a different perspective, and you can ask it to rephrase some lines.
If you have doubts about the facts presented in your blog, you can ask ChatGPT to show you resources to check for yourself and ensure accuracy.
Finally, if you need help concluding your blog post, you can ask ChatGPT to provide an ending.
How does ChatGPT help in creating SEO-friendly content?
ChatGPT can help to generate research that can be used in SEO-focused content, saving time and effort in gathering information for the content. In addition to writing and research, it can also perform specific SEO tasks to support content creation. It can help with keyword research or content clustering, which is very useful in optimizing content for search engines and improving its visibility.
Well, this is the new buzzword among millennials. The fastest-growing platform on the planet, ChatGPT, a text-based Artificial Intelligence model developed by OpenAI, has rapidly gained popularity since its launch. With its advanced AI capabilities, ChatGPT has attracted millions of users worldwide. Not only can it provide accurate answers to a wide range of queries, but it also offers various opportunities to earn money. All of it depends on how well we use it and utilize it to automate manual work and thus generate some extra mullahs. This article will explore ten creative ways to monetize ChatGPT and maximize your earning potential.
Global User Demographics of ChatGPT in 2023 by Age and Gender
Content Creation
Content creation is a popular avenue for making money using ChatGPT. Leveraging ChatGPT’s language processing capabilities, content creators can generate high-quality ideas for blog posts, articles, and videos. Whether you’re a professional writer or a beginner, ChatGPT can assist you in brainstorming topics, conducting research, and even providing statistical data to enhance your content. It can be a revelation if we put it to the right use, folks.
Online surveys present an excellent opportunity to earn money with ChatGPT. By utilizing ChatGPT’s extensive knowledge base, users can find legitimate survey websites that offer monetary rewards for sharing their opinions. ChatGPT can also help streamline the survey process by providing relevant answers tailored to the user’s profile. This one is a bit tricky, as finding the right kind of surveys that pay well is still a daunting ask.
Virtual Assistance
ChatGPT can be a valuable virtual assistant, enabling individuals to offer administrative services remotely. From scheduling appointments and managing emails to booking travel arrangements, ChatGPT can assist with various tasks. By providing virtual assistance services, you can earn money by charging clients for the time and expertise you offer. There are a number of tools that automate ChatGPT, too. Tools like AutoGPT and Zapier can essentially enhance your work productivity in ways you haven’t seen before.
Language Translation
Language translation is another area where ChatGPT can be incredibly useful. With its advanced language processing capabilities, ChatGPT can help users translate documents, websites, and other content accurately. By offering language translation services, you can tap into a global market and earn money while bridging language barriers. Mind you, it commits errors. So, ‘Saavdhan rahein, satark rahein’ (Be Cautious, Be Alert).
Writing Reviews
Companies often pay individuals to write reviews for their products and services. With ChatGPT’s assistance, users can identify review websites that offer compensation for honest feedback. ChatGPT can also provide valuable insights and suggestions to help users write informative and engaging reviews that resonate with readers. This one’s pretty good, not gonna lie!
Chatbot development is a rapidly growing field, and ChatGPT can help you acquire the necessary skills to excel in this area. By utilizing ChatGPT’s resources and tutorials, you can learn the fundamentals of chatbot development. Once proficient, you can offer your chatbot development services to clients and earn money by creating intelligent and user-friendly chatbots. From customer support to AI friends – the world is slowly moving towards chatbots, SADLY.
Social Media Management
Social media management is crucial for businesses to thrive in the digital age. With ChatGPT’s assistance, users can learn the ins and outs of social media management. By utilizing ChatGPT’s resources and tutorials, you can develop expertise in creating engaging content, managing social media accounts, and implementing effective marketing strategies. With this knowledge, you can provide social media management services to clients and earn money.
Affiliate marketing is a popular way to earn money online, and ChatGPT can be a valuable asset in this field. By leveraging ChatGPT’s knowledge base, users can find suitable affiliate marketing opportunities that align with their interests and skills. ChatGPT can also assist in providing product recommendations and devising effective marketing strategies to optimize your affiliate marketing efforts.
Online Tutoring
Online tutoring has gained significant traction, especially with the rise of remote learning. ChatGPT can help users find online tutoring opportunities and support their tutoring sessions. Whether you possess expertise in a particular subject or language, ChatGPT can enhance your tutoring abilities and enable you to provide valuable educational support to students, earning money in the process.
Digital Marketing
Digital marketing is an essential aspect of any successful business. ChatGPT can help users learn the fundamentals of digital marketing, including search engine optimization (SEO), content marketing, and email marketing. By leveraging ChatGPT’s resources and tutorials, users can develop their digital marketing skills and offer their services to businesses looking to enhance their online presence, generating income through digital marketing campaigns.
If you are looking for ways to use ChatGPT to make money, you can consider building a product with the help of this AI-powered assistant. By leveraging the advanced features of ChatGPT, you can get access to innovative ideas, code generation support, technical advice, and efficient troubleshooting solutions that can help you create a unique software product that stands out in the market. With the help of ChatGPT’s code snippets in different programming languages, you can make your software development journey easier and more efficient. Whether you are a beginner or an experienced developer, ChatGPT can be an excellent resource to help you build a successful product that meets your needs and exceeds your expectations.
Create PPTs
PowerPoint presentations are widely recognized as an effective tool for delivering information in both educational and corporate settings. With ChatGPT, you have the opportunity to create informative PowerPoint presentations and generate passive income. Simply providing ChatGPT with commands will assist you in generating text for each slide that can be easily extracted as a PPT file. You can then run the VBA code in PowerPoint to create a professional and engaging presentation.
Monthly Visits of ChatGPT
E-Mail Writing
There are many ways to earn money with ChatGPT. For instance, you can write emails based on the input given to you. Emails are commonly used in digital marketing, the software industry, and other domains. For example, the HR department in a software company might need to send emails to candidates who are selected for their company. Additionally, e-mailing is the most prominent method of digital marketing. You can use ChatGPT to help you write emails and deliver them to various candidates and get paid. This can be an easy side hustle to earn money online.
A resume is a crucial document required for job interviews. However, creating a compelling resume can be a challenging task, especially for those who are starting their careers. In such situations, individuals often turn to online experts to create the best possible resume that can help them land their dream job. ChatGPT can be a valuable resource in such cases. By searching for the best template for a given job description and entering the necessary details provided by the customer, ChatGPT can edit resumes most effectively. It’s worth noting that professional resume creators typically charge a reasonable fee for their services, which includes creating a single resume.
Faceless YouTube Channel
It is possible to run a successful YouTube channel without showing your face, and ChatGPT can help you achieve this with their script-writing service. These channels rely on voice-overs and images to engage their audience, and ChatGPT can write an engaging script for you based on the input you provide. Once you have your script, you can use tools like veed.io to convert it into a video, which can be edited as needed. By monetizing your YouTube channel and attracting ads from various companies, you can earn a substantial income.
Now that we have explored ten creative ways to earn money using ChatGPT let’s discuss how you can get started on your journey to financial success.
Sign Up for ChatGPT: Begin by signing up for ChatGPT and familiarizing yourself with its features and capabilities.
Choose Your Path: Select one or more methods from the ten listed above or explore other unique ways to monetize ChatGPT that align with your interests and skills.
Acquire the Skills: Invest time in learning and honing the skills required for your chosen methods. Utilize ChatGPT’s resources, tutorials, and external learning materials to enhance your expertise.
Practice and Refine: Practice your skills and continuously refine your techniques to deliver high-quality client services.
Promote Your Services: Create an online presence by offering your services on freelancing platforms, social media, or even your own website. Leverage ChatGPT to craft compelling descriptions and marketing materials that showcase your unique value proposition.
Deliver Exceptional Results: Strive to exceed client expectations by providing exceptional services. This will help you build a positive reputation and attract more clients through word-of-mouth referrals.
Expand Your Horizons: As you gain experience and success in your chosen methods, consider diversifying your income streams by exploring additional ways to earn money using ChatGPT.
How to Use ChatGPT to Learn Any Skill
Conclusion
ChatGPT offers an array of opportunities to earn money while leveraging its advanced AI capabilities. By utilizing ChatGPT, individuals can engage in content creation, online surveys, virtual assistance, language translation, review writing, chatbot development, social media management, affiliate marketing, online tutoring, and digital marketing. Whether you’ll be able to achieve financial success with ChatGPT depends on how you use it. Start exploring the possibilities today and earn some extra mullahs with this crazy tool.
FAQs
How to earn money with ChatGPT?
One can engage in content creation, online surveys, virtual assistance, language translation, review writing, chatbot development, social media management, affiliate marketing, and digital marketing to earn money using ChatGPT.
How can ChatGPT assist writers?
Whether you’re a professional writer or a beginner, ChatGPT can assist you in brainstorming topics, conducting research, and even providing statistical data to enhance your content.
How can I monetize language translation using ChatGPT?
By offering language translation services, you can cater to clients or businesses looking to communicate with diverse audiences and earn income from your translation skills.
What are the various ways to make money using ChatGPT?
You can earn money using ChatGPT by offering freelance writing services, developing chatbots, providing virtual assistant services, creating online courses, or consulting on AI integration.
In the world of music tech and content creation, where challenges in discovering and licensing the right music persist, a name that has emerged as a game-changer is Hoopr.ai. Founded in 2021, Hoopr.ai stands as a testament to innovation in music licensing, offering a solution to the age-old problem faced by content creators worldwide.
Boasting an extensive library of over 12,000 tracks and sound effects, Hoopr.ai addresses the demand for licensed music while opening doors for content creators and musicians to monetize their craft in innovative ways.
In this article, let’s explore the world of Hoopr.ai—its founders, business and revenue model, funding, marketing strategy, and more.
Hoopr.ai, India’s leading music licensing platform launched in 2021, is revolutionizing how content creators find and license music. With a library of over 12,000 tracks and sound effects, Hoopr.ai offers copyright-free music for videos, vlogs, podcasts, films, and more. Beyond catering to the demand for licensed music, Hoopr.ai provides a unique opportunity for musicians to monetize their work. Using data-driven tools, Hoopr.ai simplifies the user experience with intelligent recommendations, making it a game-changer in the music-tech landscape.
Hoopr.ai – Industry
Hoopr.ai operates in the dynamic music tech and content creation industry. The company is targeting a vast market that consists of millions of content creators, and various brands, agencies, video editors, and businesses. Hoopr.ai is rapidly gaining traction in the content creation economy.
In the year since the launch, the platform has already acquired more than 165,000 users. In the next five years, the industry is expected to continue its growth, with an increasing number of content creators and a rising demand for licensed music. Hoopr.ai envisions itself expanding globally, with a significantly larger music catalog, establishing a strong presence in the music tech industry over the next 5 to 10 years.
Gaurav Dagaonkar, Co-Founder & CEO, and Meghna Mittal, Co-Founder & CMO of Hoopr.ai
Gaurav Dagaonkar and Meghna Mittal are the co-founders of Hoopr.ai.
Gaurav Dagaonkar
Gaurav Dagaonkar is the co-founder and CEO of Hoopr.ai, and he shares a deep passion for music and technology, which brought the team together to embark on this exciting journey. Gaurav holds a degree from IIM-A, graduating in 2006. He then chose to pursue a career in the music industry, where he made a significant mark with popular songs like ‘College Days’ and ‘Main Dhoondne Ko Zamaane Mein.’ Gaurav has recorded renowned singers such as Arijit Singh, Shreya Ghoshal, and more.
In 2018, Gaurav co-founded GSharp Media, a music tech company behind Songfest India, which has garnered over 100 million views and 5 lakh subscribers on YouTube. This platform creates award-winning branded music content and viral solutions for brands. Alongside, Gaurav established Hoopr, India’s first music licensing marketplace.
Meghna Mittal
Meghna Mittal is the co-founder and CMO of Hoopr.ai. Her background includes leading marketing initiatives for Hubilo and Yesssworks for over seven years. At GSharp Media, she has been instrumental in crafting innovative marketing strategies, overseeing product scaling, and steering viral campaigns.
At Hoopr.ai, the team fosters a collaborative work culture where tasks are divided based on individual strengths and expertise. Presently, the team consists of 25 dedicated professionals, with ongoing expansion to support the growing creator economy. The hiring approach revolves around bringing in individuals passionate about music and technology, aligning with the company’s core values and mission.
The inspiration for starting Hoopr.ai emerged during the early months of the COVID-19 pandemic when the founders were running the content production studio ‘Songfest.’ They realized the challenges content creators faced due to copyright issues and the lack of licensed Indian music. The idea was validated through experiences, recognizing the growing creator economy in India. The journey involved ideation, designing a user-friendly platform, and prototyping the initial concept. The founders discussed the vision with industry peers who provided positive feedback, reinforcing the belief in the need for such a platform.
Hoopr.ai – Vision and Mission
Hoopr.ai has a clear vision for both the short and long term. In the long term, the company aspires to become the primary platform for content creators worldwide, providing them with an extensive and diverse music library while effectively addressing copyright issues. The core belief driving the company is the empowerment of content creators and musicians by offering a platform that simplifies music licensing and usage.
The motto guiding the efforts is to “Empower Creativity,” reflecting the commitment to supporting creative endeavors at every level. The team is also working on expanding the offering along the value chain as it relates to music and is excited for the future, as expressed by Gaurav Dagaonkar.
Hoopr.ai – Products/Services
Hoopr.ai provides a comprehensive solution to content creators, offering access to a vast catalog of licensed Indian music and sound effects. The catalog, featuring 10,000+ tracks, can be browsed online, streamed by all users, and downloaded by subscribers for use in their content. The platform also offers a lifetime license per track, allowing users to use the track indefinitely. Users can easily browse the catalog, select tracks, and purchase licenses, ensuring compliance with copyright laws.
Hoopr.ai addresses the critical problem of copyright infringement for content creators and stands out with its extensive catalog and flexible licensing options. The platform’s plans are tailored to various use cases, accommodating individuals starting their content journey, video editors, agencies, and large brands and businesses, ensuring there’s a plan for everyone.
Hoopr.ai – Business and Revenue Model
Hoopr.ai operates on a business model designed to cater to the needs of content creators, businesses, and musicians within the music licensing space. The revenue model revolves around facilitating music licensing transactions and offering a range of licensing options to users.
The pricing structure is flexible, allowing users to choose from various licensing packages that suit their specific needs. Pricing typically depends on factors such as the type of content, the scale of its distribution, and the intended audience. This flexibility ensures that both individual content creators and larger businesses can find solutions that align with their budgets.
In terms of profit margins, Hoopr’s model is designed to provide competitive rates to musicians while ensuring sustainable revenue for the platform. The profit margin can vary depending on the specific licensing package and the artists involved.
Additionally, Hoopr.ai may charge a commission on certain transactions to cover operational costs and further invest in the growth and development of the platform. This commission, if applicable, is typically a percentage of the licensing fee.
Hoopr.ai’s business and revenue model is underpinned by the goal of simplifying music licensing and empowering content creators while ensuring fair compensation for musicians and artists.
Hoopr.ai – Launching Company Strategies
Launching Hoopr.ai with zero users required a multi-faceted approach. The team harnessed content marketing to educate the target audience on music licensing while engaging them through social media. A crucial beta testing phase with select users provided valuable feedback and testimonials. Email campaigns, personalized invitations, and early access offers incentivized sign-ups. Partnerships and word-of-mouth recommendations amplified the reach. The relentless focus on user value and innovative pricing strategies led to the acquisition of the first 100 customers, setting the stage for Hoopr.ai’s growth.
Hoopr.ai – Customer Growth and Retention Strategies
The customer attraction and retention strategies at Hoopr.ai have evolved significantly since the launch. Initially, the team relied on targeted content marketing and social media engagement to educate and engage the audience. However, going from 100 to 10,000 users demanded a more comprehensive approach.
Hoopr.ai forged strategic partnerships with popular content creation platforms, allowing seamless integration of its music licensing services. Viral marketing campaigns, such as the #HarGharCreator campaign, garnered substantial attention and drove user acquisition. To ensure customer loyalty, a subscription-based model with exclusive benefits and discounts for long-term users was introduced.
Hoopr.ai – Challenges Faced
One of Hoopr.ai’s most significant challenges was building a comprehensive music catalog with diverse genres and moods to cater to the creative needs of users. This challenge was overcome by establishing partnerships with a wide range of independent musicians, composers, and music producers. Hoopr.ai also invested in technology for efficient content curation and licensing negotiations. This not only expanded the music library but also improved the speed and ease of licensing.
Hoopr.ai – Marketing Strategy
Hoopr’s #HarGharCreator Campaign
The #HarGharCreator campaign has been a game-changer for Hoopr.ai. In this campaign, the goal was to celebrate and empower creators all over India. At Hoopr.ai, a significant challenge faced by content creators and businesses daily was recognized – the struggle to find and license the right music for their videos. India boasts a massive creator community, with over 80 million individuals engaged in vlogging, podcasting, gaming, filmmaking, live-streaming, and influencer activities across a diverse range of topics.
The platform, Hoopr.ai, has revolutionized this landscape by offering access to a vast library of over 25,000 tracks and sound effects. It’s not just providing creators with the specific music they need; it’s also helping them steer clear of copyright strikes and legal complications.
The #HarGharCreator campaign effectively conveyed this message to the target audience. By aligning the brand with the aspirations and challenges of creators, Hoopr.ai not only increased its user base but also solidified its position as a vital resource for the creator community in India. This campaign has significantly contributed to the growth and success.
While this has been a campaign Hoopr.ai is very proud of, a wide array of marketing strategies has been adopted, focusing on different user acquisition channels. This has enabled the platform to acquire more than 1,65,000 users not just from India but also from countries such as the USA, UK, Canada, Australia, Germany, Bangladesh, Pakistan, Poland, etc. Furthermore, one of the aspects Hoopr.ai is quite proud of is the fact that there has been immense traction across every single state and union territory, from Tier I cities to the smallest villages of India.
Hoopr.ai has successfully raised $1.5 million in seed funding, with investors including Venture Catalysts, 9Unicorns, Inflection Point Ventures, and notable individuals such as Ashneer Grover, Sahil Barua (Delhivery), Anshoo Sharma (Magicpin), Anuraag Srivastava, Pradyumna Agrawal, Giri Malpani, and others.
Fundraising, as known to anyone who has worked at a startup, can be challenging, especially considering the prevailing economic situation at that time. However, Hoopr.ai is proud to have secured this seed fund, successfully launched a product to the market last year, and, in return, has seen great traction from users across the board.
Hoopr.ai – Key Tools and Software
Hoopr.ai employs a variety of software on the business, tech, and music fronts. Regarding business operations, standard productivity and documentation software are utilized. As far as tech is concerned, the focus has been on building a platform that is easy for users to use and that will allow Hoopr to automate, add features, and enable usage globally without any problems.
Leveraging Node.JS, Angular JS, and React, the team has built a dynamic platform that suffices these needs. Lastly, on the music front, the team uses off-the-shelf DAWs for recording music and a diverse range of plugins to enhance specific elements of tracks on the sonic front.
Hoopr.ai has strategic plans to expand its footprint and serve more creators. In this regard, the team aims to consistently gather feedback from users, making improvements based on their suggestions and striving to reach the set targets. Additionally, there are exciting plans on the music front with various initiatives in progress, which will be revealed in due course.
FAQs
How does Hoopr.ai help content creators?
Hoopr.ai offers a vast library of over 12,000 tracks and sound effects, providing copyright-free music for videos, podcasts, films, and more.
Who are the founders of Hoopr.ai?
Gaurav Dagaonkar and Meghna Mittal are the co-founders of Hoopr.ai.
In which industry does Hoopr.ai operate, and how has it performed since its launch?
Hoopr.ai operates in the dynamic music tech and content creation industry. In just a year, the platform has acquired over 165,000 users, with plans for global expansion.
Content creation is buzzing today like never before. Just a decade ago, we couldn’t have imagined the impact that content would have on our lives. As per a report by EY, the Indian content industry stood at a whopping $19 billion valuation in 2020 and is expected to reach an impressive $30.6 billion this year, highlighting the growth potential in content creation.
This growth has led to a massive rise in digital content creators. Among them shines a rising star, Ishita Khanna, whose journey from UPSC exam preparation to the world of fashion and lifestyle content has been inspiring.
We at StartupTalky recently had the pleasure of interviewing Ishita, and in this article, we’ll explore her journey, her insights, and her invaluable experiences in the world of digital content.
Now, let’s dive into her inspiring journey and gain wisdom from her valuable insights.
StartupTalky: Ishita, can you share your journey from UPSC aspirant to successful fashion and lifestyle content creator? What prompted your career pivot?
Ishita: When I was in my school and university years, I was extremely drawn to creative direction, filmmaking, editing, and digital media. My mother is an artist, and that definitely had an influence on my tastes and what I liked creatively as an adult. However, I was also very academic-oriented, I am a postgraduate in financial economics and even prepared full-time for the UPSC examinations for over 2 years. It was sometime in 2018 when I began freelancing across social media managerial and content writing roles and started working for a food blog.
While creating videos for the blog, I revisited my interest in creative direction and decided to start my own YouTube channel. Fashion, lifestyle, and styling have always been close to my heart, so it was a no-brainer for me when it came to the focus areas of my channel. Within three months of taking this up full-time, I gained an audience of over 100K YouTube subscribers, and that’s when I knew I had to continue to do this.
StartupTalky: Could you kindly share the strategies that helped you achieve the impressive growth of 100K YouTube subscribers in just three months?
Ishita: I was laser-like focused on creating content around fashion, lifestyle, and styling, however, what formed the backbone of the content was relatability and relevance. Which is why I think the content I was creating touched a chord with audiences and it really grew. There were a few things I stayed true to in the early months; identifying the target audience, building long-term relationships and trust as well as measuring impact. Three years on, and I still make sure these principles form the bedrock of my strategies.
StartupTalky: Collaborations are key in the content creation industry. Could you share some strategies you employ to ensure successful and mutually beneficial collaborations with diverse brands, each with distinct goals and expectations?
Ishita: Definitely, collaborations are key to the content creation industry. It has become imperative for brands to incorporate influencer marketing as an integral part of their marketing strategies, right from Adidas to Fenty Beauty to boAt — everybody is doing it. I believe collaboration is a two-way street; it’s important to bring in content creators at the ideation stage so as to leverage their creativity and align with brand objectives. I believe in getting to know the brand and researching well to be able to communicate their objectives and goals clearly. Furthermore, I don’t believe in adopting a one-size-fits-all approach, there must always be room for customization and a touch of personalization to truly strike a chord with audiences.
StartupTalky: Ishita, what tools and technologies do you rely on for creating high-quality and engaging content for your audience?
Ishita: I believe in the power of leveraging the latest developments in technology to create content. For instance, I use immersive shopping to create more engaging and interactive shopping experiences for audiences. I use content creation tools in order to move away from manual/ mundane tasks so I can spend more time on the creative aspects. Some of these tools include Notion for writing scripts and managing my content calendar, Canva for everything visual, Final Cut Pro for video editing, and ChatGPT to help with ideas and brainstorming — this AI is still at a nascent stage but if used correctly it has huge potential to help creators in improving their content.
StartupTalky: How do you envision the landscape of influencer marketing evolving over the next five years, and do you anticipate any emerging trends during this period?
Ishita: I think we’re going to continue to see influencer marketing behaviors take center stage when it comes to marketing and it will continue to shape the future of relationships between brands and consumers. Additionally, social validation and trust form an integral part of a consumer’s experience in our digital worlds. Those influencer marketing strategies that will prove to be trustworthy, relatable, and personalized will thrive.
StartupTalky: Could you provide your perspective on how de-influencing might impact the content creation landscape and potentially influence consumer behaviors in the future?
Ishita: De-influencing is the antidote to throw-away culture — and quite simply, about becoming a bit more mindful about consumerism, and our spending habits. Our consumption habits are all too much, and we are all complicit. I think at a time when we all collectively agree that we consume too much and that we ought to be paring back, de-influencing has come about at the right time. This is hopefully going to change the way we consume stuff, right from re-wearing clothes, to re-reading, and for content creators, about actually focusing on what they need to do to resonate with their followers: be authentic.
StartupTalky: How do you ensure your fashion and lifestyle content speaks directly to your audience’s interests and offers valuable solutions to their needs?
Ishita: I have always been interested in fashion and styling, but more importantly it’s about being relatable and honest about what I know I can deliver. I try to stay tuned into the pulse of what my viewers are thinking or feeling, and then deliver content around that. Having said that, I am constantly open to change and able to adapt to the changing environment around me, which is also something that helps me stay on top of things.
Styling Tips for Women by Ishita Khanna
StartupTalky: Could you provide insights into the various income streams available for content creators and how you see content creation as a lucrative and sustainable career choice in today’s digital landscape?
Ishita: There’s a host of ways content creators can build a financially sustainable career — be it through advertisements, brand sponsorships, brand partnerships, selling merchandise, product placements, affiliates, consulting, workshops, courses, etc. The creator economy is evolving each day, and that means there are more innovative ways for creators to generate income streams. When it comes to brand engagements, I believe it’s important to find the right alignment with brand values and objectives and find ways to be more deeply involved when it comes to content creation.
StartupTalky: Managing a creative career can be challenging. What key lessons have you learned as a content creator, and how have you tackled the demands of your profession?
Ishita: The one thing I have always believed in is constantly creating things, and putting it out there. You have to stay persistent and resilient and not be afraid to showcase your true self and make content that resonates with you. Further, content creation is a lot about deadlines and sticking to timelines — I believe in being self-disciplined.
StartupTalky: Could you share some insights into your experience with the Myntra Fashion Superstar show and how it impacted your content creation journey?
Ishita: The Myntra Fashion Superstar opportunity came to me at the perfect time. It gave me a national platform to showcase my creative talents and capabilities which ultimately garnered a lot of love and appreciation, just what I needed to kickstart my content creation journey. Even though I did not win the show, I was in the top 5 and got the opportunity to work directly with one of the biggest e-commerce brands.
StartupTalky: Lastly, Ishita, could you share some tips for aspiring content creators on how to start their journey in this field to grow and make a positive impact?
Ishita: As a content creator, you have to start your journey by being multi-hyphenated; you have to be your own editor-director-account manager. Don’t be afraid to get your hands dirty. So be prepared to do that, at least in the early years until you build a great team around you, with a similar vision.
ChatGPT is the new tool on the block that social media enthusiasts are in love with. While people who use Twitter, Facebook, and Instagram have been copying quotes, sayings, and cool phrases by searching on the internet to make their social media posts a bit interesting, not to mention the book quotes and quoting random Greek philosophers, some out of context and some for the fun of it, this new artificial intelligence can do much more than that. See, being a generative AI, ChatGPT can not only give the quotes you want off the web, but it can also inspire that little creative writer inside you and help you create original, meaningful captions for social media.
OpenAI, a company that is highly involved in artificial intelligence (AI) and deep learning research and development, launched (on November 30, 2022) the coolest and most capable program named ChatGPT, a generative AI chatbot that is capable of generating human-like text, content writing and producing creative content when prompted by the user. It was so useful! I am saying useful cause usefulness is what drives any product in this age, that it grossed 1m users in its first five days of launch and 100m users by January 2023.
Even Instagram took 2.5 months to achieve its first 1m users.
With global smartphone penetration presently standing at 67% and a significant amount of their valuable time on smartphones, marketers, and advertisers are now focused on creating ads and marketing campaigns directed especially at small screens, i.e., the mobile and ChatGPT can help.
A McKinsey Global Survey on state AI adoption concluded, “In 2017, 20 percent of respondents reported adopting AI in at least one business area, whereas today, that figure stands at 50 percent, though it peaked higher in 2019 at 58 percent.”
And with ChatGPT and ChatGPT Plus making headlines with their content–creating capabilities, more and more businesses in various areas are looking to adopt AI in some way or another.
Marketers and advertising agencies can use ChatGPT to research the latest trends and news about the product or service they want to market. ChatGPT can be used to get a summary of the latest developments regarding a particular product and how customers are inclined toward that product.
ChatGPT can be leveraged to research what products people are interested in and how they interact with sellers and vendors. By analyzing local or national news on a particular product or service, people can strategize and focus more on what people need and want.
Generating Unique Marketing Campaigns For Social Media
The AI Chatbot can also be used to develop unique marketing ideas and campaign slogans, themes, and titles. It can help advertisers and marketers use the time to plan the crucial aspect of the campaigns and can help create a wireframe.
Apart from that, it can provide you with creative content as well, but you have to tailor it to match the theme and target of the campaign.
Someone rightly pointed out that generative AI can be an assistant at best (well, Satya Nadella, the Microsoft CEO, called the Bing AI your Copilot), so why not use it as an assistant?
ChatGPT could generate ad copy tailored to a specific audience, ensuring that the ad is more effective and reaches the right people.
An Ad and Marketing company could use ChatGPT to personalize social media content for different audiences. This can be done using demographic information, interests, and other factors to generate relevant and appealing content for each audience. Marketers could use ChatGPT to create different versions of a post for different countries or regions to ensure that the content is relevant to the audience more likely to be engaged.
ChatGPT For Social Media Marketing
Well, once you have created something, be it a small advertisement or a targeted marketing campaign, it is time to market it to the right audience.
So how do you go about that, and how can ChatGPT help?
As a generative AI, ChatGPT can help you analyze the trending social media platform and give pointers on how you can approach this.
ChatGPT can provide you with a list of trendy tags and captions. If your ad campaign is less text and more visuals in the form of images, Instagram and Pinterest could be the better platform. If it is textual, you can post it on Reddit and Twitter. With the help of ChatGPT, you can find trending groups and space to market your ad.
Apart from that, ChatGPT can also help people with microblogging sites and posting creative content, and growing their follower count. People like you, me, celebs, politicians, and others can use ChatGPT to post better tweets. It can help you with witty and relevant replies and help you engage better with your followers.
On Instagram, you can use this great tool to come up with witty or quirky captions, as per your taste, and hashtags to enhance your engagement and grow your followers. The same goes for Reddit and other social media platforms such as Facebook.
Talking about politicians and celebs, a politician can use ChatGPT to tweet better tweets relevant to current events and reach their audience. This will not only enhance the prospects during crucial elections but will also ensure that voters know who they are voting for.
For example, consider this tweet by former Alaska Governor Sarah Palin, who was mocked for her made-up word ‘refudiate’ —
”Ground Zero Mosque supporters: doesn’t it stab you in the heart, as it does our throughout the heartland? Peaceful Muslims, pls refudiate”
-@sarahpalinusa, July 18, 2010
She followed up with:
”Refudiate,” ”misunderestimate,” ”wee-wee’d up.” English is a living language. Shakespeare liked to coin new words too. Got to celebrate it!
-@sarahpalinusa, July 18, 2010
Here is a tweet by former United States President Donald J. Trump that makes you think over your tweets and other social media posts and not post toxic content. ChatGPT can surely help you rephrase your thoughts and be creative.
”Obama just endorsed Crooked Hillary. He wants four more years of Obama- but nobody else does!”
-@realDonaldTrump, June 9, 2016
You can also use ChatGPT to write long blog posts on blogging websites such as Medium and Substack, where a subscription option is also available. Using ChatGPT wisely and effectively (again… as an assistant and not a writer), you can create valuable, informative, and trustworthy content that engages more people and makes you rich (well, it’s possible!).
Conclusion
In essence, whether social media posts or social media marketing, ChatGPT, and other generative AI tools can help you write better, creative, and informative content to create engaging and effective ad campaigns. You can use ChatGPT for research and analysis, thereby, personalizing social media posts or marketing campaigns to engage the kind of audience you wish to target. From social media captions to replies, comments, and hashtags, ChatGPT got your back.
FAQs
What is ChatGPT?
ChatGPT is a generative AI chatbot that is capable of generating human-like text, content writing, and producing creative content when prompted by the user.
How can you use ChatGPT for social media?
ChatGPT can be used for social media for:
Research And Trend Analysis
Generating Unique Marketing Campaigns For Social Media
The advent of generative AI has enormous potential to not only increase the overall productivity of businesses, but also to complement many people’s works in the areas of journalism, education, writing, and more. A report by the United States investment bank Goldman Sachs, in a recent report, highlighted the fact that generative AI has the potential to transform the labor market and even produce more jobs.
Typically, the use of technology-led automation results in the loss of jobs, but it is not necessary since technology can also enable more job creation by increasing productivity and inducing labor demand. Generative AI is one such technology. Inventions like ChatGPT find several usages to assist people, and the marketing sector is no different. With increasing global smartphone penetration, marketers are realizing that many people spend a significant amount of their time on smartphones and that it could be the perfect platform to bring more advertising and marketing campaigns to people. ChatGPT could be very useful in this regard.
Additionally, Marketers need a tool that can help them to generate high-quality content, personalize content for different audiences, answer questions from customers and prospects, generate leads, and improve customer service. While marketing professionals do this regularly and show immense creativity in this regard; so, what if Artificial Intelligence (AI) can help? OpenAI’s ChatGPT— now backed by GPT-4— is a powerful AI tool that too can fulfill all these needs. It can generate high-quality content that is needed in marketing, personalize that content for different audiences, answer questions from customers and prospects, generate leads, and improve customer service as well. It can help marketers to improve the efficiency and effectiveness of their campaigns.
What is ChatGPT?
ChatGPT is a large language model-based AI chatbot developed by technology firm OpenAI that is effectively working on deep learning in partnership with Microsoft, capable of generating human-like creative responses when prompted. It is capable of writing lengthier text responses and understanding lengthier text contexts as well. Empowered with GPT-4 (short for Generative Pre-trained Transformer), ChatGPT can also analyze visual inputs. In terms of creativity, it can generate different creative text formats, like poems, code, scripts, musical pieces, emails, letters, etc.
ChatGPT is presently free of cost and available to everybody. However, its upgraded version, the ChatGPT Plus, is not free, and you need a 20 USD subscription to access its features.
People that work in marketing, and create creative ads, know that ChatGPT is the perfect tool for marketers like themselves who want to take their campaigns to the next level. With its ability to analyze large amounts of data and generate creative ideas, ChatGPT can help marketers create effective, efficient, and memorable campaigns that could resonate with their target audience. Whether you’re looking to increase brand awareness, drive traffic to your website, or boost sales, ChatGPT has got you covered. In fact, as a large language model trained by OpenAI’s massive dataset of codes and texts, ChatGPT is uniquely positioned to bring more creativity to marketing.
So, here are 11 ways ChatGPT can be useful to Marketers:
Marketers can use ChatGPT to generate high-quality content, such as blog posts, social media captions, email campaigns, and articles. It can be used for writing product descriptions tailored to the target audience’s preferences and interests. This can save marketers a lot of time and effort, plus it can be helpful to ensure that their content is engaging and informative. Marketers often struggle with creating engaging and personalized content, and ChatGPT can help by producing a quick wireframe and providing relevant resources to help them with that.
Personalize Content
Marketers Using ChatGPT for Personalize Content
ChatGPT can be used to personalize content for different audiences as well. It can analyze data to segment the target audience based on specific characteristics such as age, gender, geographic location, and interests. This segmentation allows marketers to personalize content and campaigns for different groups and increase the chances of audience engagement. Marketers can tailor the content to the interests and needs of the audience or by using different language styles to appeal to different demographics simply by prompting ChatGPT. Pretty easy!
Copywriting
Marketers Using ChatGPT for Copywriting
Another significant task marketers could efficiently perform by taking the help of ChatGPT is copywriting. It can assist marketers in writing persuasive and compelling copy for advertisements, emails, and other marketing materials that drive conversions. By providing ChatGPT with the product or service’s details and the target audience’s characteristics, Marketers can get a compelling and relevant copy that aligns with the brand’s voice and tone. This will effectively assist their work to a great extent by creating more effective marketing materials that are more likely to persuade customers to take action.
I got ChatGPT to build me an entire marketing campaign
Research
Marketers Using ChatGPT for Research
The best use of ChatGPT is its ability to provide effective results when you do your market research. It can be used to research multiple topics by generating text, finding trends and reports, surveys, and translating languages, thus, helping marketers stay up-to-date on the latest trends and develop effective marketing campaigns.
Additionally, ChatGPT can help marketers discover relevant and high-traffic keywords for SEO and PPC campaigns. Using ChatGPT, marketers can develop a comprehensive list of keywords that align with the brand’s products or services and the target audience’s search intent.
Generating Leads
Marketers Using ChatGPT for Lead Generation
Marketers want their marketing campaigns to work and generate leads. So, it is more beneficial to make campaigns relatable to the demography you are targeting. ChatGPT can generate leads by qualifying prospects and identifying those most likely interested in a product or service. This can effectively help marketers to save time and money on lead-generation campaigns.
Chatbot Development
Marketers Using ChatGPT for Chatbot Development
Another great use of ChatGPT for marketing companies is personal AI chatbots. ChatGPT can assist in the development of chatbots that improve customer service and engagement. Chatbots powered by ChatGPT can handle complex queries and provide personalized recommendations and solutions based on the customer’s behavior and interests. This is a great integration benefit of ChatGPT that many API developers will go for it. Even OpenAI is providing free access to developers for this purpose.
Customer Service and Customer Retention
Marketers Using ChatGPT for Customer Service and Customer Retention
Customer service is a significant part of the marketing sector, and ChatGPT can be used to improve this by providing customers with quick and accurate answers to their questions. ChatGPT can also effectively help improve customer retention by analyzing customer data and behavior. By providing personalized recommendations and solutions based on the customer’s preferences and past purchases, ChatGPT can increase customer loyalty and satisfaction. It will also help with reducing customer frustration and improving customer loyalty.
Brand Reputation Management
Marketers Using ChatGPT for Brand Reputation Management
A lot depends on brand reputation amongst consumers. ChatGPT can help monitor the brand’s reputation online by analyzing customer feedback and reviews, as people would give feedback and write reviews mentioning what works and what doesn’t. By providing marketers with insights into how customers perceive the brand, ChatGPT can assist in developing strategies to improve the brand’s image and reputation. This will result in better service and improved profitability.
Influencer Marketing
Marketers Using ChatGPT for Influencer Marketing
The recent Budlight fiasco highlights the need for a correct strategy for influencer marketing. A lot of leg work, the right market, and target audience research become crucial. Budlight learned its lessons, but more brands do not need to make the same mistakes. Influencer marketing is a prominent segment now, and ChatGPT can identify relevant and high-performing influencers for a brand’s influencer marketing campaigns. By analyzing influencer data and metrics, ChatGPT can provide insights into which influencers can be most influential in promoting the brand’s products or services.
Social Media Management
Marketers Using ChatGPT for Social Media Management
The use of technology and modern tips and tricks can have a significant impact on profitability. Proper social media management is one such trick. ChatGPT can assist in managing social media accounts by generating engaging and informative content and responding to customer inquiries and comments. With ChatGPT’s help, marketers can ensure that their social media accounts are active and engaging, increasing customer engagement and loyalty. Social media can help marketers to reach a wider audience and to generate more engagement with their content.
Email Marketing
Marketers Using ChatGPT for Email Marketing
Last but not least, ChatGPT can also help create personalized and engaging email campaigns, which is extremely important as more and more businesses spend heavily on email marketing. It can analyze customer data and behavior and give you great insight into what sells and what doesn’t. By developing compelling email content that aligns with the customer’s interests, marketers can increase open rates, click-through rates, and conversions, and ChatGPT is happy to help.
Conclusion
ChatGPT can assist marketers in numerous tasks— from content creation and copywriting to customer retention and market research. Using ChatGPT, marketers can improve their marketing strategy effectiveness and create more personalized and engaging campaigns that resonate with their target audience and lead to profitability and customer satisfaction.
FAQs
How can ChatGPT be useful to Marketers?
Here are 11 ways ChatGPT can be useful to Marketers-
Content Creation
Personalize Content
Copywriting
Research
Generating Leads
Chatbot Development
Customer Service and Customer Retention
Brand Reputation Management
Influencer Marketing
Social Media Management
Email Marketing
How can ChatGPT help in Content Creation?
Marketers can use ChatGPT to generate high-quality content, such as blog posts, social media captions, email campaigns, and articles. It can be used for writing product descriptions tailored to the target audience’s preferences and interests. This can save marketers a lot of time and effort, plus it can be helpful to ensure that their content is engaging and informative.
How can ChatGPT be helpful in Generating Leads?
ChatGPT can generate leads by qualifying prospects and identifying those most likely interested in a product or service. This can effectively help marketers to save time and money on lead-generation campaigns.
How can ChatGPT help in Chatbot Development?
ChatGPT can assist in the development of chatbots that improve customer service and engagement. Chatbots powered by ChatGPT can handle complex queries and provide personalized recommendations and solutions based on the customer’s behavior and interests.
People confuse passive income with the money earned just by sitting around idly. While a part of it is true, it is a misleading definition. Passive income is a source of income that is not directly tied to your time. For example, an employee earns money by putting in 40 hours a week in an office. Every day that they decide not to work leads to a deduction from their salary. What if you could earn without putting in fixed hours continuously? Something like growing a tree requires initial work to ensure that it is healthy and bears fruit in the end.
So, passive income is a form of income source where, once you set up everything, you can leave the source on autopilot with minimal interruptions. So, what are some ways to earn passive income? Let’s look at the most popular passive income sources that you can start working on today and potentially earn a handsome amount of money with dedicated efforts. Does that make sense?
Investing means putting your money into various financial instruments to earn an income due to interest or value appreciation. You start by picking the alternative to invest in crypto, FDs, mutual funds, stocks, etc. Depending on your income and risk appetite, you can select a channel to invest and earn a passive income. The biggest issue with this option is that you need money to get started. Also, there is a chance to lose all your funds in case of loss or a market crash. The safest investing option with moderate income potential is SIP, where you invest your money into a bunch of top companies to generate assured income. Certain channels as stocks require constant monitoring and juggling around them. You can pick a channel based on your convenience factor and how much time you are willing to invest.
Content Creation
Breakdown of Time Taken by Creators for Creating New Content
Content creation is one of the most booming income stream options. People use it as a proper and only source of income as well. However, if you don’t have time, with restricted hours, you can build a content library to earn without having to keep creating content. There are multiple platforms on which you can create content and aim at various content formats- videos, audio, texts, etc.
YouTube
YouTube involves creating video-based content. You could pick a niche and start creating content. However, the money doesn’t come instantly. It takes about 1000 subscribers and 4000 watch hours to start getting paid. But, once your channel picks up the traffic, you could earn even with reduced time allocation. The income starts from as low as $100 (₹8000) and can up to lakhs as your channel grows. It takes 3-4 years for some people to start earning, while some channels boom within a few months. The core idea is to offer valuable content that either educates or entertains the audience.
Content creation on social media could include both video and image formats. You start by picking a desired social media platform to build an audience. You do this again by offering valuable content. Once you build the audience, you can monetize them in multiple ways. It could be by selling digital products, sponsorships, etc. Each platform has a dedicated content format and algorithms. You need to understand the audience, their needs, and their algorithms to survive in the competitive content creation industry.
Blogs
Blogs have been a great way to earn passive income for ages. If you think you can write about a particular niche, then you should opt for blogging. You will need to buy a domain and build a website. It would not cost you a lot. But if you want cheaper alternatives, you could start on platforms like Medium, where getting started is easier. However, you will be dependent on a third-party website for user information and also income potential reduces. With a proper website, you can leverage Google Adsense to earn. Also, collaborations or paid sponsorships act as a great income source for blogging.
Affiliate Marketing
Affiliate marketing is promoting someone’s product in exchange for earning a commission. Now, this one requires audience building in the form of a community or group of people who purchase from your recommendation. You earn a small percentage, depending on the product and terms, for each purchase. Now, some companies pay for each referral, while others pay for each purchase. For products with a subscription model, one might earn a consistent commission as long as the consumer stays with the company. If you have a great network to sell affiliate products, you could start earning quickly.
Podcasts
The podcast is an audio-based content creation channel. Here, you create audio-based content to entertain or educate your audience. Start by picking the platform to upload and start your podcast, which can be Apple, Spotify, Google, or any other desired one. Again, the main aim is to build an audience, that can be monetized with time to earn a passive income. Like other content creation channels, it takes time to monetize your podcasts. You need to build a strong and loyal audience base.
How to Create a Podcast for Beginners
Sell Digital Products
Selling digital products is a way to earn a passive income as well as the most popular way to monetize your audience. Often many content creators create some digital product to earn a passive income on the side. It requires a one-time effort and gets paid for each sale. For instance, if you write an ebook in a niche in which you have expertise. Then every time the book sells, you earn without having to actively sell. You might need continuous promotion to create demand and awareness, but nonetheless, it is a great way to earn without having to toil yourself all the time. Now, you could deal with four major categories:
Info Products: Info products include ebooks or other resource material in digital format to educate the audience. You will need to start by deciding the core topics of the info product- what will you talk about? Then, after the completion of info product creation, you decide on a platform to sell your info product. It is advisable to set up a website and sell products to avoid commission cuts.
Courses: You can sell courses on many platforms such as Udemy. Look for niches where you can add value for the audience and create a course. Decide pricing for your course that people will be willing to pay. Finally, promote your product, which is crucial for each digital product to inform and motivate the target audience.
Templates: You can create and sell templates on Gumroad and other platforms to earn income. For instance, there are templates for budget allocation, preschool shopping, dairy writing, and much more. You simply need to analyze the need of the customers/ audience and create a product. One thing to notice, third-party apps like Gumroad cut commission fees for each sale.
Resell Retail Products
Reselling or flipping products with a profit margin is a great way to earn a passive income. You will start by deciding the market and target audience, to whom you will sell. After this, you finalize the products and vendors for procuring and selling these goods. Now, this is an active income source. If you wish to convert it to passive income, you can create a dedicated website for easy ordering and sell effortlessly. This way you will set systems in place and can earn passive income.
Teaching
Another option that a lot of students and married or unmarried housewives opt for is teaching or tutoring. You could teach the children in the locality depending upon your educational qualification. It requires a limited 4–5 hours a day and pays really well. However, this requires a direct time investment. You earn only as long as you teach, which keeps you hooked on the job and doesn’t give much flexibility. So, instead, you could opt for platforms that allow you to record and deliver lectures.
Sell Pictures
You can get paid to click, upload, and sell your pictures. Some websites pay you to upload and help you sell your pictures like stock images. So, if you click good-quality pictures, you can earn a side income by selling pictures. You don’t need to continuously keep updating and uploading pictures. Instead, once you put it on the respective website, you can earn it every time someone buys and uses the image.
You could sell pictures (animated or not) on many websites, like Canva, Adobe Stock, Crestock, Fotolia, Freepik, etc. You earn about 40% royalties on the photos, depending on the platform. Some platforms offer a flat rate of, say, $2.5 per download of the image. These numbers are evolving, and the income potential is variable. Depending on the platform and the kind of pictures you upload, it can vary.
Google AdSense
Google Adsense is the ads you see on Google and YouTube. For each click, the content creator of that page earns an income. Now, you can earn an income from Google AdSense by creating content on YouTube, writing blogs, or running a website. Google Adsense displays ads along with your content. If people click on it or make purchases via that ad, you earn for each view or purchase.
Selling notes is one of the easiest ways to earn money, especially as a college or high school student. If you already have your notes, all you need to do is merge and compile them into a comprehensive and useful resource. However, you need to keep a decent price point for these and find students who buy these notes. Generally, it is easier in colleges due to an identical syllabus across universities. This way, you can earn passive income by creating notes once and selling them year after year.
So, with all these sources, you can start early to earn money on the side and gradually make enough money to sustain basic needs. Many people rely on these as their source of living. If you are starting early or on the side, it can be great to try out multiple things to pursue them later in the future.
Conclusion
So, of all these, which one should you pick? Of course, interest in a particular field matters a lot. Apart from that, look at these three factors to decide which field to go into: income potential, entry barrier, and maintenance. Does the field give you enough money to sustain your needs and your income goals? Is it easier to get started? Will I be able to continue this in the long run in the future? If the answer to all these is yes, then you can pick an income source to get started. One thing to remember is that you can only earn money by providing value. No matter how easy or hard it is to start or how much you earn, if you don’t provide value, you will not sustain for long.
FAQs
What is the best passive income source?
The best passive income sources include:
Investing
Content Creation
YouTube
Blogs
Podcasts
Google AdSense
What is affiliate marketing?
Affiliate marketing is promoting someone’s product in exchange for earning a commission. You earn a small percentage, depending on the product and terms, for each purchase.
Where can I sell pictures online?
You could sell pictures (animated or not) on many websites, like Canva, Adobe Stock, Crestock, Fotolia, Freepik, etc.
How To Succeed In Affiliate Marketing? – By Saksham Khanda, Founder of Ink Revenue
The internet has become more accessible to people around the world providing opportunities that never existed before. Entrepreneurs are able to make money by doing very little, while others struggle to get off the ground. However, affiliate marketing for beginners in 2023 could put you well on the way to success.
Affiliate marketing allows people to benefit from selling products and services without spending any money. An individual simply promotes products among his audience and earns a share of the revenue when they buy something through that affiliate link.
It has become one of the most popular marketing methods for entrepreneurs looking for easy startup strategies that will help them grow their income quickly.
Affiliate marketing is an online business model where you promote a company’s products through affiliate links or banner advertisements on your website. If any of your random website visitors click on the affiliate link/banner, and then makes a purchase, you will receive a commission for that sale. Anyone with a computer, a good internet connection and a willingness to learn new skills can follow this affiliate marketing business model. To promote physical or digital products for a business, you must first apply to an affiliate marketing program.
5 Easy Steps to Become Successful in Affiliate Marketing
To be successful in affiliate marketing, we must follow these five easy steps:
Start With What You Do Best
A person who best monetizes their content makes millions. The best way to get started is to write about a specific product content that you know about. Think about your content, the topics and trends you have already written about, and how you can find products that are relevant to your target audience. If you believe in the products you write about and they are connected to editorial content then it will be easier to create and much easier to monetize.
Write Valuable Content
Content is the key to success. Sit down and figure out what makes your content different. You need to know what your unique selling point is to your target readers and why they would come to your content over anyone else’s. Check your engagement statistics, understand the content that gets read more than others, and start repeating that format.
Firstly, it has to be quality content and secondly, to make it commerce content, you have to engineer the content so that you can help people start their buying journey.
Share the Content Everywhere
When you start with content it is really important to think about Search Engine Optimization (SEO) and how you can make your commerce content rank well in search engine results. When you start producing very specific content related to products or marketing, you can use very specific keywords, which are exactly what search engines look at when deciding to rank content prominently in search engine search results. Theme posts around these special keywords and you should see your organic traffic start to increase as yours get indexed the most, and people search for them on different social media platforms.
Keep Trust Front of Mind
Trust is key to affiliate success. Audiences need to trust you’re making genuine recommendations about what they should buy and are savvy enough to tell when you’ve sold them up the river.
So when you write commerce content keep a few things in your mind :
a. Think about whether you would genuinely buy the item
b. Consider if you like the brand and its products
c. And in an ideal world, make sure you’ve tested the product and know it’ll be perfect for what your readers are looking for
Readers can tell when you believe in a product or brand because your enthusiasm will be evident in your writing. The better the quality of your recommendations, the sooner people will start to trust you as a place to learn about the products they want to buy and will start purchasing based on your recommendations.
Become Data-Driven
Once you start using affiliate marketing strategies to make money, you will start generating data that you can use to inform your affiliate strategy and help you make more money. Merchants will pay a fixed commission to publishers when they are directly responsible for driving sales. So when looking for products you want to review, keep in mind the commission rate the merchant is going to pay you. The better the rate, the more money you’ll make if you drive sales.
It’s better to think about conversion rates as well. A merchant may offer a high commission rate, but if their conversion rate is low, it means people rarely buy their products and this reduces your chance of making a sale.
Conclusion
Affiliate marketing is all about taking your destiny into your own hands. The correct strategy is the key to being able to steer one’s ship into that part of the ocean where a certain kind of calmness can be found, which pervades the atmosphere as the ship moves calmly along.
