Tag: consumer products

Captivating Marketing Strategies of Johnson & Johnson
Johnson & Johnson is a global leader in the pharmaceutical and consumer packaged goods industries, offering a diverse range of products that have impacted people’s health and well-being worldwide. With a rich innovation and social responsibility history, the company has brought life-saving drugs to market and provided trusted consumer essentials. From sterile surgical dressings to popular brands like Neutrogena, Tylenol, and Band-Aid, Johnson & Johnson has built a powerful brand that resonates with consumers and healthcare professionals alike. Committed to research and development, the company remains at the forefront of medical innovation, aiming to improve patient outcomes and make a positive impact on communities globally.

Johnson & Johnson – Target Market
Johnson & Johnson – Marketing Mix
Johnson & Johnson – Marketing Campaigns
Johnson & Johnson – Marketing Strategies
Johnson & Johnson – Target Market

Johnson & Johnson targets a diverse market that includes individual consumers of all ages, as well as healthcare professionals. The company’s consumer products range from skincare and beauty items to over-the-counter medications and household essentials, targeting various demographics such as parents, athletes, and individuals with specific health concerns. For pharmaceutical products, Johnson & Johnson focuses on healthcare professionals, offering drugs for a wide range of conditions. Marketing campaigns highlight scientific research, clinical trials, and the drug’s efficacy and safety. In the medical device industry, the company targets healthcare professionals and hospitals, emphasizing technological capabilities and improved patient outcomes. Overall, Johnson & Johnson’s target audience spans the consumer and healthcare sectors, accommodating a broad range of needs.

Johnson & Johnson – Marketing Mix

In the pharmaceutical and healthcare sectors, Johnson & Johnson is a major participant. The company’s success may be attributed to both its excellent marketing mix and its cutting-edge products. Let’s examine the numerous elements of Johnson & Johnson’s marketing mix that support the company in keeping a competitive advantage.

Product Mix

A wide variety of products from Johnson & Johnson are available to meet the needs of various healthcare industry sectors. Diagnostics, consumer health goods, medical equipment, and medicines are all part of the company’s product line. They manufacture popular products including Band-Aid, Tylenol, Neutrogena, Aveeno, and several more. This diverse product mix gives the business a competitive edge and allows it to serve a large consumer base.

Johnson & Johnson – Range of Products

Place Mix

Johnson & Johnson is well-known all around the world. With strategically placed production and distribution locations across the world, the corporation has operations in over 60 nations. Customers may easily get their items thanks to their availability in retail stores, pharmacies, hospitals, and internet marketplaces. Johnson & Johnson expands its reach and makes its goods easily available to customers by having a wide location mix.

Price Mix

The price range of Johnson & Johnson’s products varies depending on the category and market positioning. They adopt different pricing strategies for their diverse product lines. While their pharmaceuticals and medical devices are often priced at a premium due to their advanced technology and specialized nature, consumer health products are priced more affordably to target a wider customer base. Johnson & Johnson’s pricing decisions are influenced by factors such as production costs, competition, and perceived value.

Promotion Mix

Johnson & Johnson uses a thorough advertising mix to connect consumers and build brand recognition. To reach their target audience, they employ a variety of channels, including television, print media, internet advertising, social media platforms, and expert endorsements. The business makes investments in R&D to support new product breakthroughs and runs educational programs to increase public awareness of health concerns. Additionally, Johnson & Johnson works together with organizations and healthcare experts to develop credibility and trust.

Johnson & Johnson’s marketing mix exemplifies a well-rounded approach to meeting the diverse needs of customers in the healthcare industry. Their extensive product range, global presence, varied pricing strategies, and effective promotional activities contribute to the company’s success. By continually adapting and refining its marketing mix, Johnson & Johnson remains at the forefront of the industry, providing innovative healthcare solutions to consumers worldwide.

Johnson & Johnson – Marketing Campaigns

Johnson & Johnson, a multinational corporation in the healthcare industry, has implemented various marketing campaigns over the years. Some examples include the Donate a Photo campaign, which encouraged users to donate photos to support Save the Children, the Care with Pride campaign which supported the LGBTQ+ community, the Be Vital campaign that focused on staying healthy at any age, the Clean & Clear campaign targeting teenage girls promoting skincare products through social media engagement, and the Campaign for Nursing’s Future aimed at promoting careers in nursing and addressing the shortage of nurses in the US through scholarships and resources.

The Johnson & Johnson BE VITAL Video Challenge

Johnson & Johnson – Marketing Strategies

Johnson & Johnson is a name synonymous with innovation, quality, and excellence in the healthcare industry. As a multinational corporation, the company has always been at the forefront of marketing and advertising, using creative campaigns to reach out to its target audience.

Let’s look at some of the top marketing strategies employed by Johnson & Johnson and how they have helped the company establish itself as a leader in the healthcare industry.

Market Research

Understanding the needs of its customers is one of the most important marketing strategies employed by Johnson & Johnson. As a multinational corporation that produces a wide range of healthcare products, Johnson & Johnson recognizes that healthcare is a highly personalized and sensitive issue. The company has always strived to provide products and services that cater to the unique needs of its customers, and to achieve this, it has invested heavily in market research.

Market research is the process of collecting and analyzing data to understand the behavior and preferences of customers. Johnson & Johnson has always been quick to adopt new market research techniques, such as data analytics and insights, to gain a better understanding of its target audience. By analyzing customer data, Johnson & Johnson can identify the needs and preferences of its customers and create products and services that cater to those needs.

In addition to market research, Johnson & Johnson also utilizes customer feedback to improve its products and services. The company encourages its customers to provide feedback on its products and services, and it uses this feedback to improve its offerings. By listening to its customers, Johnson & Johnson can identify areas for improvement and create products and services that better meet the needs of its customers.

Creating Emotional Connections

This is another key marketing strategy employed by Johnson & Johnson. The company recognizes that healthcare is a deeply personal and emotional issue, and it has always strived to create products and services that resonate with its customers on an emotional level.

To achieve this, Johnson & Johnson has employed various marketing tactics to create an emotional connection with its customers. One such tactic is storytelling. Johnson & Johnson has a long history of creating emotionally powerful advertisements and campaigns that tell stories about people’s lives and the role that its products play in them. For example, the company’s Campaign for Nursing’s Future focused on promoting careers in nursing and addressing the shortage of nurses in the United States. By telling stories about the important work that nurses do and the impact they have on people’s lives, Johnson & Johnson was able to create an emotional connection with its audience.

Another way that Johnson & Johnson creates emotional connections with its customers is by promoting trust and reliability. The company recognizes that its products play a critical role in people’s lives, and it strives to promote trust and reliability in everything it does. For example, the company’s Care with Pride campaign was launched in support of the LGBTQ+ community, and it aimed to promote equality and inclusivity. By donating a portion of its product sales to various LGBTQ+ organizations and encouraging its employees to show their support, Johnson & Johnson was able to promote trust and reliability in its commitment to social responsibility.

Creating emotional connections with its customers is a critical marketing strategy employed by Johnson & Johnson. The company recognizes that healthcare is a deeply personal and emotional issue, and it strives to create products and services that resonate with its customers emotionally. By employing tactics such as storytelling, promoting trust and reliability, and promoting a sense of security, Johnson & Johnson can create a strong emotional connection with its customers that fosters loyalty and trust.

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Innovation and Technology

Johnson & Johnson has always placed a high priority on innovation and technology as a method to set itself apart from rivals and maintain its leadership position in the healthcare sector. The business has constantly used cutting-edge technology as part of its marketing plan to convey its dedication to developing healthcare and enhancing people’s lives.

By making significant investments in research and development, Johnson & Johnson has exploited innovation and technology as a marketing tactic. The business invests enormous sums of money in R&D every year, keeping it at the forefront of both medical and scientific developments. Because of its dedication to research and development, Johnson & Johnson can develop cutting-edge products and technology that meet unmet medical needs and enhance patient outcomes.

Partnerships and Collaborations

Partnerships and collaborations have been a critical component of Johnson & Johnson’s marketing strategy for many years. The company has established partnerships with a range of organizations, including academic institutions, healthcare providers, startups, and non-profit organizations, to bring new products and technologies to market, expand its reach, and enhance its reputation.

The key benefit of Johnson & Johnson’s partnerships and collaborations is the ability to tap into new ideas and perspectives. By working with external partners, the company can access cutting-edge research, technologies, and innovations that it may not have developed in-house. For example, the company has partnered with the Biomedical Advanced Research and Development Authority (BARDA) to develop a vaccine for COVID-19, leveraging BARDA’s expertise and resources to accelerate the development process.

Johnson & Johnson is also able to broaden its impact and reach through partnerships and collaborations. The business may access new markets, consumers, and important stakeholders by collaborating with other firms. Johnson & Johnson, for instance, participates with the National Minority Quality Forum to enhance wellness for underprivileged areas, which helps the corporation gain favor and boost its reputation.

Corporate Social Responsibility

The company has a long-standing commitment to improving the health and well-being of people around the world, and it has integrated this mission into all aspects of its business operations.

Johnson & Johnson demonstrates its commitment to CSR through its philanthropic efforts. The company has established a range of programs and initiatives to support various causes, including healthcare access, global public health, disaster relief, and environmental sustainability.

The company has donated millions of dollars to support relief efforts in response to natural disasters, such as hurricanes and earthquakes, and it has launched initiatives to promote environmental sustainability, such as reducing its carbon footprint and increasing its use of renewable energy sources.

Johnson & Johnson also demonstrates its commitment to CSR through its business practices. The company has established rigorous ethical standards and guidelines for its employees and business partners, and it strives to conduct its operations in a socially responsible and sustainable manner.

The business can stand out from rivals, gain customers’ trust, recruit and retain top talent, and strengthen its reputation as a socially responsible one by demonstrating its commitment to enhancing the health and well-being of people around the world through philanthropic initiatives, sustainable business practices, and ethical standards. Johnson & Johnson can increase value for its customers and stakeholders through these initiatives while also making a positive impact on a more just and sustainable global environment.

In today’s competitive business landscape, companies must adopt effective marketing strategies to stay ahead of the game. By learning from Johnson & Johnson’s successful marketing strategies, businesses can gain valuable insights into how to better understand their customers, build emotional connections, innovate and embrace technology, collaborate with partners, and prioritize corporate social responsibility. By implementing these tips, businesses can create more impactful and memorable marketing campaigns that drive growth and create value for their customers and stakeholders. So, take action today and start incorporating these strategies into your marketing efforts to take your business to the next level.

FAQs

What is the target audience of Johnson & Johnson?

Johnson & Johnson targets a diverse market that includes individual consumers of all ages, as well as healthcare professionals. The company’s consumer products range from skincare and beauty items to over-the-counter medications and household essentials, targeting various demographics such as parents, athletes, and individuals with specific health concerns.

How does Johnson & Johnson do its market research?

Market research is the process of collecting and analyzing data to understand the behavior and preferences of customers. Johnson & Johnson has always been quick to adopt new market research techniques, such as data analytics and insights, to gain a better understanding of its target audience.

What are the top marketing strategies employed by Johnson & Johnson?

Below are the top marketing strategies employed by Johnson & Johnson:
- In-depth Market Research
- Creating Emotional Connections
- Innovation and Technology
- Partnerships and Collaborations
- Corporate Social Responsibility
July 18, 2023
How to Analyse the Location for Your Business?
The location of your business determines how much money you will save while running the business. Depending on the type of business you have, you need to figure out a number of things that directly impact your pocket. Analyzing the location that suits your business needs is one of the important factors that every business owner should consider.

Here is a detailed and to-the-point article to help you to decide the best location for your business. So, without further ado let’s get started.
Factors Affecting Business Location

There are many factors that can influence your business location decision, and the success of your business depends on each decision you make. So despite talking about so many influential things, the three major factors that influence the business location are
- Proximity to labour
- Proximity to consumers
- Proximity to raw materials
Proximity to labour refers to how close your business is to having the skilled workers you want in your business. For example, some companies want so many labourers to work in their firm and to fulfil this requirement they set up their plant near a location where they can get skilled labours at a cheaper rate.

The most prominent example of this is Bengaluru, where most of the IT companies are headquarters. IT companies choose Bengaluru because they easily get a relevant skilled workforce to work with them. Companies do not need to take care of the accommodation for the employees if they are local. The same is true for the IT hub in California.

Similarly, proximity to consumers is for businesses that want to position themselves closer to their target customers. Proximity to materials for businesses that require extensive raw materials to use in their firm. The closer your business is to your requirement the more money you will save and earn while running the business.

Nature of Your Business: Retail, Manufacturing and Service-Based

Just like a doctor who recommends various tests and after analysing the test report, prescribes the medicine. Similarly, you also need to know your business in-depth, and based on the requirement of your business, choose the location. The first thing which should be recognized is the nature of your business.

So to analyse the best location for your business we have categorised the business into three types based on its nature and evaluate each business with three parameters of proximity to labour, consumer, and material.

Location for Retail Business

If your business is a kind of Retail business then it needs to be closer to its consumers. The priority of this kind of business is to supply all the essential goods to consumers in a feasible way. You can find a relevant crowd for your business by analysing the people around your desired business location and identifying their needs. If their daily requirement supports what you sell, then that location is good for you.

For the retail category, the area should be crowded and busy. If that area is suitable for your business then it might be suitable for other retailers also, hence you can see your competition nearby. Proximity to labour and proximity to material doesn’t play an important role for this kind of business but proximity to its consumer is the most important aspect.

For example, restaurants and cafes need to be situated near a busy area where there is a sufficient crowd.

Location for Manufacturing Business

Proximity to raw materials is the most critical factor for manufacturing businesses as it saves a lot of money and time in transportation and storage. Manufacturing businesses may also be located near the place where they get skilled labour at a cheaper rate. This is the reason, most manufacturers build their plants outside the town and cities.

In India, most of the manufacturing businesses like iron and steel plants are situated in the state of Jharkhand, West Bengal, Odisha, and Chhattisgarh in the cities like Jamshedpur, Bokaro, Bhilai, Rourkela, etc. The reason is simple, easy accessibility to raw materials and labour. Proximity to customers is not the most influential factor for such kind of business.

Location for Service-Based Business

Service-based business is not material-intensive hence it doesn’t need to be set up outside the city and towns. You will find restaurants, cafes, schools, colleges, carpenter shops, etc within your city. Location may vary depending on the service your business provides, for example, if you are a videographer you don’t need to think much about your location but if you are a restaurant owner then location is very important.
The location of the service-based business should be closer to its customers, the other two factors (labour and material) don’t have that much influence.

Impact of the Internet: eCommerce Business

The Internet has changed the way of doing business. Today, so many businesses have their existence just because of the internet. One of the most well-known examples is the Ecommerce business.

The target customers for this business are not limited to any particular region rather the seller can sell their product to anyone across the country. The market is open and possibilities are limitless. Location doesn’t matter a lot for such kind of business as it can be operated from anywhere.

Demographics and Purchasing Power of Customers

Every business owner should be aware of the demographics of their audience, and businesses should be near their potential customers. A successful business knows, who is the target customer and what they like to consume.

The revenue you generate will depend on the customers visiting your store and their purchasing power. If people in an area have more purchasing power then they consume more goods and more services.

Therefore, having an idea of the demographics and purchasing power of your potential customers around your business location would be beneficial for your business.

The Demand for Products and Services

What will happen when you open a non-veg restaurant in an area where everyone is vegetarian? Of course, this will affect your sales and therefore your revenue.

There must be demand for the product or service you sell at your desired business location. This aspect should be considered as it affects the overall sales volume. Demand determines the price you can charge for the product, if demand is high you can charge more and if demand is low then you have to charge low.

Conclusion

It becomes very important to choose the best location for your business as it has the potential to affect your business revenue in the long run. So take your time to analyse the location of your business and consider all the points mentioned above.‌‌

When you are just starting out, be smart and secure the place to operate your business. Also, keep in mind that your location may vary depending on the type of business and industry you are in.

FAQs

How to choose the right business location?

Consider the following factors before choosing the best business location
- Competition
- Demographics
- Foot traffic
- Infrastructure
- Overhead costs
Is Location plays an important role in the success of your business?

Yes, location plays an important role in business development and profit-making as it directly influences the condition and environment of your business.

What kind of location would be best for your business?

The key to finding and choosing a good location is to evaluate factors such as footfall, labour and raw material availability as it will increase the number of customers and lower the cost of functioning.

What are the factors that affect the business?

The following are the factors that can affect the business
- Proximity to labour
- Proximity to consumers
- Proximity to raw materials
December 26, 2022
List of Products You Can Sell On Meesho
Meesho is an Indian-based mobile application. Meesho is a social commerce platform. The company was founded in the year 2015 and is established in Bangalore. The company helps small businesses to start their business through certain social channels which involve WhatsApp, Facebook, Instagram, etc.

Meesho Products List
How to Sell Products on Meesho?

Meesho Products List

Meesho has a lot of products from various niches for reselling. The products will undergo quality checks and the company ensures that it comes from high-quality suppliers. Meesho lets you resell the products listed on their platform.

You can sell various products using it and increase your customer base. Here is a list of certain products you can sell through Meesho.

Women Ethnic Wear

Women Ethnic wear on Meesho

You can sell all types of Sarees through the Meesho app. They have different categories for a range of Sarees such as Silk saree, Cotton Silk saree, Cotton saree, Georgette and Chiffon saree, Satin saree, Solid saree, Embroidered saree, and Zari Woven. These are one set of ethnic wear for women.

Other than different types of Sarees you can sell different types of Kurtis such as Cotton Kurtis, Rayons Kurtis, Anarkali, Embroidered Kurtis, and Solid Kurtis. You can also sell Kurta sets which include Rayons, Palazzo sets, embroidered, cotton and, pant sets.

You can sell different suits and dress materials such as cotton dress material, embroidered dress material, Jaipuri dress material, Chanderi dress material, and Crepe dress materials.

There is a list of other ethnic wear as well such as Lehengas, Blouses, Dupattas, skirts and sets, Abayas, Ethnic Jackets, Petticoats, and ethnic bottom wears. These are all the different categories of ethnic wear sets for women which you can sell on Meesho.

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Women Western Wear

Women Western Wear | Meesho Best Selling Products

You can also sell different types of western wear for women which include tops and tunics, T-shirts, dresses, gowns, etc. You can also sell western wear in the form of a combined set on Meesho. You can even sell bottom wear such as jeans, leggings, palazzos, shorts, and skirts. You can sell inner wear for women as well as sleepwear such as night suits and night dresses.

Apparels for Men

Men’s watches on Meesho

Meesho also has a Men’s category, where you can sell various top wears which include T-shirts, shirts, and winter wear such as sweatshirts, jackets, sweaters, etc. You can sell bottom wear which includes track pants, Jeans, Chinos, Formal pants, etc.

You can also various accessories for Men such as different types of watches which include leather watches, strap watches, chain watches, digital watches, fit bands, etc. Other than these you can also sell different types of belts such as casuals, formals or different types of them. You can also sell wallets, and certain jewellery for men such as hand bands necklaces, rings, studs, etc.

You can also sell different types of sunglasses as well as bags, and different types of shoes which include sports shoes, formal shoes, casual shoes, different types of sandals, slippers, flip flops, sliders, etc.

You can sell different category which includes ethnic wear such as kurtas and a combined set for kurtas, ethnic jackets, ethnic bottom wear, etc. You can also sell inner wear and sleepwear.

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Kids Wear

Kids Wear | Meesho Best Selling Products

Through Meesho you can even sell a different category product for kids. You can concentrate on selling different sets of dresses for boys and girls such as boys sets like t-shirts and jeans or a formal set of dresses with a bow or a tie, dresses for girls or a girl set such as frocks, or again t-shirts and jeans for girls, etc.

You can also sell ethnic wear for both boys and girls, nightwear and winter wear. You can even sell products on the platform for Infants that is kids below the age of 2. You can provide products such as baby sets, Onesies and Rompers, ethnic wear, etc.

You can also sell different toys and accessories for kids such as soft toys, footwear, crayon sets, watches for kids, bags and backpacks for the kids, etc.

You can even sell baby care products such as beds and blankets for babies, Diapers, newborn baby care such as feeding bottles, baby accessories, baby swings, baby bibs, manicure sets, baby carriers, etc.

Kitchen and Appliances

Kitchen and Appliances | Meesho Top Selling Products

You can sell various kitchen-related products and appliances which include cutlery and kitchen tools such as knives, cutting boards, different types of spoons, etc. You can also sell storage boxes, cookwares and bake wears such as different utensils and pans, dining sets which include plates, coffee mugs, tea sets and kitchen appliances such as mixers, grinders, stove, oven, induction stove, etc.

Furnishing Products

Doormats on Meesho

You can also sell furnishing products on Meesho that are used in homes such as bedsheets, curtains, doormats and bathmats, curtains and sheets, cushions and cushion covers, mattress protectors, etc.

You can also sell different décor and organizers such as covers for different appliances, wall stickers, paintings, lights, clocks and wall hangings, showpieces, apparel storages, organizers and laundry bags, flower vases, etc.

You can also provide home improvement products which include cleaning supplies such as detergents, hand wash, floor cleaning liquid, bathroom accessories and gardening and insect protection products such as mosquito nets, mosquito bats, etc.

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Cosmetics and Skincare

Deodorants on Meesho

You can sell various cosmetics for women such as makeup kits, foundation creams and other face makeup equipment, cosmetics for eyes such as kajal, nail polishes, lipsticks, brushes and tools and various appliances such as hairdryer, hair straightener, etc.

You can even sell various skin care products for women such as face care products such as face washes, hair care products, body care products such as creams or lotions, perfumes and deodorants, eye care and hair removal products.

You can also sell various products for Men’s care such as beard oil, beard combs and products related to beard, shaving essentials, skin and hair care products, men’s perfume and deodorants, sexual wellness products, etc.

You can also provide products for babies and their mothers as well as fitness products, pain relief products, masks and sanitisers, oral care such as toothpastes, brushes, etc. and feminine hygiene products.

Jewellery

Jewellery on Meesho

You can sell various types of jewellery products as well such as jewellery sets, Mangal sutras, earrings and studs, bangles, bracelets, necklaces, chains, rings, anklets and toe rings, etc, you can also sell Men jewellery sets.

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Electronics and House Appliances

Electronics Appliances | Meesho Top Selling Products

You can sell various electronic items such as speakers and earphones. Bluetooth earphones and headphones, mobile accessories such as mobile holders, back covers, cables and chargers, power banks, etc. You can also sell smartwatches, mobile phones and so on.

You can also sell other electronic items on Meesho such as pen drives, camera tripods, microphones and different appliances such as led lights, bulbs, tube lights, etc.

Conclusion

These are the list of categories and various items you can currently sell of Meesho. You may find the addition of more categories in the coming years as the app is gaining more popularity in recent times.

FAQs

Can I sell my products on Meesho?

Meesho allows individuals to resell the products listed in the app by simply sharing using social media channels and earning margin.

Where can I sell Meesho products?

You can sell Meesho products through your social media accounts like Facebook and Instagram, through your Youtube Channel. You can create a blog to promote the products as in the case of affiliate marketing. You can spread the link through WhatsApp messages or status.

Who is the owner of Meesho app?

Vidit Aatrey is the co-founder and CEO of Meesho.

What are the products to sell on Meesho?

Some best products to sell on Meesho are:
- Women Ethnic Wears
- Women Western Wears
- Apparels for Men
- Kids Wear
- Kitchen and Appliances
- Furnishing Products
- Cosmetics and skincare
- Jewellery
- Electronics and House Appliances
What are the top selling products on Meesho?

Meesho’s best-selling products are from the following categories:
- Apparels
- Personal care
- Home &Kitchen
July 7, 2022

Success Story Of 10Club Startup: Helping Entrepreneurs & E-Commerce Business Grow

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by 10Club.

Each and every business is unique and respectable in its own way. Planning only for business growth is certainly a good idea but before that, it is essential for the founders/entrepreneurs to go to the depth of the matters to achieve something big and credible.

10Club believes in Data + Insights = Scale + Efficiency. This is the only formula the company follows. This organization believes to go down to the depth of the matters individually and build the foundation of successful businesses. The company ensures that great entrepreneurs will surely reach great heights one day because these people have already taken greater risks.

Read the 10Club success story below to understand the company better with useful insights from its Founders and Team, Tagline, Slogan, Logo, Business model, Revenue model, Funding and investors, Growth, Future plans, and more.

10Club – Company Highlights

Company Name	10Club
Headquarters	Bangalore, Karnataka, India
Sector	Consumer Goods and E-Commerce
Founders	Bhavna Suresh, Deepak Nair and Joel Ayala
Founded	2021
Website	10club.team

10Club – Latest News
10Club – About
10Club – Founders and Team
10Club – Tagline, Slogan and Logo
10Club – Business Model
10Club – Revenue Model
10Club – Funding and Investors
10Club – Growth
10Club – Acquisitions
10Club – Future Plans
10Club – FAQs

10Club – Latest News

21 September, 2021 – 10Club announces the acquisition of My Newborn, a brand selling baby products, which is the first acquisition of the brand.

10Club founders talking about the success story of 10Club

10Club – About

In today’s daily life great businesses are growing, holding the hands of competent entrepreneurs. Competition is always really very tough in the marketplace and as a result, these companies get their foundational years right but often face difficulties to understand their current position in the market. This is where companies like 10Club step into the scenario. The aim of 10Club is to allow these great entrepreneurs to enjoy rapid growth and participation hassle-free. 10Club is a trustworthy company on which entrepreneurs can be sure of.

10Club – Founders and Team

Bhavna Suresh is the co-founder and the CEO of the company. Deepak Nair and Joel Ayala are the other co-founders of the company, 10Club.

Bhavna Suresh

She is the co-founder and the CEO of the company 10Club. She is an entrepreneur, who started her career as a Business Development Manager at 22feet Tribal Worldwide. Bhavna is also known as the founder of another company, StyleBank, and the CEO of Lamudi Philippines.

Deepak Nair

He is the co-founder of the company 10Club. He works as a business strategist, digital marketer, and also as advertising strategist. He previously worked as the CEO of White Canvas Communications Pvt Ltd. Deepak was also the Chief Executive Officer at 22feet Tribal Worldwide.

Joel Ayala

Joel Ayala is another Co-founder of 10Club and also known as the Co-founder and Managing Partner at Class 5 Global LLC, a venture firm that aims to invest in the next generation of global entrepreneurs.

10Club – Tagline, Slogan and Logo

The tagline of the company is, ‘Sach Ke Sath‘.

10Club Logo

10Club – Business Model

The business model of this company is very unique. The company believes in working together, going into depth, operating and growing e-commerce startup businesses. 10Club has a tried and tested model. It works quickly and provides its clients with the best possible and actionable insights which help the entrepreneurs to understand where exactly their new business is standing in the marketplace and how to take it forward towards growth and success.

10Club – Revenue Model

The revenue model of the company is very simple. By using simple words, we can say that the company 10Club is taking all the responsibilities of a new entrepreneur who has just started his/her new business.

Business Review – a valuation of the entire business based on the potentiality and performance is established after the connection.
Paper Agreement – verification of all of the financial statements is done simultaneously. Contracts and other agreements are prepared too.
Fund Transfer – paperwork will be signed by both parties. Data analysis will be done and initially, the process will be taking 6 to 8 weeks.
Business Integration – optimization is done.
Business Acceleration – data analysis and expert insights are provided or showcased to scale the newly growing business.

By following all the above-mentioned processes the company collects a good amount of revenue from each startup business it is connected to.

10Club – Funding and Investors

10Club has raised a total amount of $40 million in funding over the one funding round. 10Club is funded by six investors. Fireside Ventures is the lead investor, followed by Secocha Ventures, HeyDay, PDS International, Class 5 Global, and boAt founders.

Date	Transaction Name	Money Raised	Lead Investor
June 29, 2021	Seed Round	$40 million	Fireside Ventures, HeyDay, PDS International

10Club – Growth

As mentioned above, the company raised $40 million in the funding round and it is one of the largest seed rounds in the e-commerce roll up space. Since it is one of the largest ones that is why it is a big matter of talk now and more or less everybody knows about it.

10Club – Acquisitions

10Club has acquired 5 companies in total. The company last acquired 3 gardening startups – Kraftseeds, Gate Garden, and Kriti Kalash on November 19, 2021. This acquisition would further help the company to scale through product mixes, sales channel expansion, and pricing models. My Newborn was the maiden acquisition of 10Club on September 21, 2021, after which it acquired Skudgear on September 30, 2021.

Acquiree Name	Date	Price
Kriti Kalash	November 19, 2021	–
Gate Garden	November 19, 2021	–
Kraftseeds	November 19, 2021	–
Skudgear	September 30, 2021	–
My Newborn	September 21, 2021	–

10Club – Future Plans

The company 10Club wants to create a better space for startups. It wants to collaborate with promising businesses on e-commerce platforms and roll them up to help them grow. Startups often fail to manage everything after the initial months of growth that they gain in the beginning. Competition has undoubtedly increased in the marketplace over time but all of the existing companies want growth. This is why 10Club has set out in the market to aid such startup companies with more technology, supply chain, and marketing expertise in the future. More and more funding will help the company to expand its portfolio and bring changes for the upcoming startup businesses to acquire.

10Club – FAQs

What is 10Club startup?

10club is a Bangalore-based startup that acquires small e-commerce platforms and scales up those businesses.

Who is the founder of 10Club?

Bhavna Suresh, Deepak Nair, and Joel Ayala are the other co-founders of 10Club startup.

When was 10Club founded?

10Club startup was founded in 2021.

November 19, 2021

Strategizing Your Pricing – An Overview

The price of a product is in fact the exchange value that we assign for a particular product or a service. It is in fact the only element of marketing that has a direct impact on the income of the company. This is the main reason why our pricing strategies should be accurate and apt because otherwise, the consequences will be disastrous.

The price of a product plays a very important role in the market of commodities and branded products. When we look at the marketing trends over the years we can observe that pricing strategies have taken up a central stage over product, promotion and packaging.

Today all of them are significantly influenced by pricing strategies. This article discusses different types of pricing strategies that companies can adopt depending on the nature and vision of the firm.

Economy Pricing
Price Skimming
Psychological Pricing
Pricing Variations
Product Line Pricing
Penetration Pricing
Demand Pricing
Cost – Plus Pricing
Premium Pricing
FAQ

Economy Pricing

This pricing strategy revolves around the idea of keeping your price deliberately low. Here you will be bringing down the price of a product so that it will be chosen more by the customers.

However, one thing that you need to be careful about when you go for economic pricing is to make sure that the position the product will have in the marketplace is already predetermined. It should not create a perception among the consumers that something is being compromised.

Also, be aware that economic pricing can also lead to a situation where your competitors will also do the same and the consumers end up choosing the most convenient one which will leave you in a very disadvantaged situation in case there are better-established products than yours.

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Price Skimming

Price Skimming is a very common strategy used by the pioneers in the market. This is because they have a great competitive advantage. Here, they raise the price of a product to avail maximum revenue in a short span of time.

Since the customers perceive the value of the product due to the utility it offers and the lack of other options, these products will be sold even at high prices. And as other people and companies enter the market with better products and added features the price of the products as a whole is reduced.

Here there is an immense advantage for the early bird companies because by the time the product’s prices start to reduce, the early one would have already made a significant profit.

Psychological Pricing

It is one of the most common pricing strategies that businesses use to pitch their prices. In this case, the emotional element of customers is tapped to get an ideal response from their side.

They are more prevalent in the consumer market than the industrial market. It is governed by the practical understanding that a consumer is more likely to buy a product if it is priced at Rs. 99 than at Rs. 100.

Another way in which psychological pricing is done by making inconspicuous changes in the product without changing the price. We had a popular chocolate company that kept reducing the thickness of the chocolate bar without increasing the price.

Pricing Variations

This is a strategy used by companies to price their products in a variety of ways – like early booking, group discounts, stand by prices etc. It is done based on the demand for a product during different times or situations. For example, we have the ticket prices of long route private buses arranged in this manner. This method is also known as off-peak pricing.

Product Line Pricing

In this method, goods and services are separated to fit into various cost categories. The goal is to reap maximum profit by appropriating the product to fit into all price ranges and to expand the consumer base.

The products at each level are slightly different in their features and prices. Obviously, the product with the most features will be at the top of the pricing range.

Such a strategy will also enable the customer to choose the product range that fits their needs. This is a very common strategy that we witness when it comes to data plans, antivirus plans, OTT subscriptions etc.

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Penetration Pricing

It is a very strategic pricing technique where you keep the price of the product really low. It also ensures that competition is checked. Because, if you are entering the market with a very low price, it means that any company that is entering the market later will have to lower their prices further to sustain, which is definitely not a practical option for them.

In a way, this strategy is a deterrent to competition. After a safe consumer base is established, the prices are slowly moved on to a higher end.

Demand Pricing

As the name says, demand pricing is based on the demand for the product. Here the consumer demand pertaining to a product, service or consumer is the major factor that determines its price. It is also known as dynamic pricing.

The perceived value of a product or a service serves as a foundation for such a form of pricing. It is also subjected to change depending on various factors like weather, the season of festivals etc which has a direct effect on the demand.

Cost – Plus Pricing

Cost-plus pricing is one of the most logical ways of setting pricing as far as the cost involved is concerned. Here the price is determined based on the cost of raw materials as well as the cost of production. It is further added with overhead costs and profit margin. It is a definite way to gain profit because as long as your cost and sales are accurately calculated profit is assured.

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Premium Pricing

It is one of the most valued pricing strategies by both customers and producers. Here the quality of the product takes the front seat. They use a higher price but ensure that the product delivered is of premium quality in itself. And building up value is a very important prerequisite of such a form of pricing.

The product is marketed in such a way that it will equip the customer with a plethora of technical characteristics of the purchase to make them feel that the product is worth the money.

In fact, pitching the product is equal to making a buying decision for the buyer so that it is easier for them to say yes. This is because customers tend to equate quality with higher pricing.

The pricing strategies of companies like Apple and Jaguar are clearly based on this notion of premium.

Conclusion

Pricing strategies as mentioned in the beginning is very subjective. It depends on various factors like the nature of your company, your vision, the nature of competitors, the future of the industry in which the product belongs and so on. In some cases, you might have to blend into market requirements to not incur losses.

However, the pricing strategies that consider the cost involved as the most important element of determining prices definitely gives you a sense of assurance. While different strategies have their own pros and cons each business should be able to narrow down to one or a mix of multiple pricing strategies for their own benefits.

FAQ

What factors go into pricing a product?

Pricing your product usually involves considering certain factors, like pinpointing your target customer, tracking how much competitors are charging, and understanding the relationship between quality and price.

What is the best pricing strategy?

Competition-based pricing, Cost-plus pricing, Dynamic pricing, Penetration pricing, and Price skimming are some of the best pricing strategies used by businesses.

How much profit should you make on a product?

As a general rule of thumb, a 10% net profit margin is considered average.

August 5, 2021
Top 8 Consumer Electronics companies in India

The consumer electronic sector in India is one of the major sectors of the country. India is set to become to the largest electronics market in the world by 2025 with a turnover of USD 400 billion, according to Invest India.

The consumer electronics goods industry is estimated to become the 5th largest by 2025. In the below article let’s look at some of the top Indian companies involved in the manufacturing of consumer electronics.

Bosch in India
Havells India
Godrej and Boyce
Whirlpool India
Voltas
Crompton Greaves Consumer Electricals Ltd.
Blue Star
Bajaj Electricals
FAQ

Bosch in India

Bosch is one of the leading consumer electronics companies in India. The company was founded in the year 1951 and has its headquarters located in Bangalore, India. The company is also a leading supplier of technology and services such as industrial technology, mobility solutions, consumer goods, energy, building technology. The company has its manufacturing facilities in Karnataka and Tamil Nadu. The development center of Bosch in India is the largest.

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Havells India

Havells India is one of the biggest electrical equipment manufacturing companies in India. The company was founded in the year 1958 and has its headquarters located in Noida, India. The company also has a leading market share in a wide range of products such as industrial and domestic circuit protection devices, motors, fans, cables and wires, modular switches, and many more.

Operating revenue for Havells India Limited from financial year 2015 to 2020

The company has around 6,000 facilities and manufacturing facilities in Alwar, Baddi, Guwahati, and many other places. Havells India also owns famous brands such as Lloyd, Crabtree, and standard. The company has around 40 branches in India with a network of around 4000 professionals and more than 7000 dealers.

Godrej and Boyce

Godrej and Boyce are a subsidiary company which is owned by the well-known company Godrej group. The company was founded in the year 1987 and has its headquarters located in Mumbai, India. The company has its presence in around 14 diverse verticals. The company initially started with the manufacturing of locks and later moved to other domains.

Some of the sectors the company is part of are electricals and electronics, aerospace, AV solutions, construction, tooling, process equipment, batteries, appliances. The company also has its presence in global markets such as Africa, Middle East, Asia, the U.S, and Europe.

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Whirlpool India

Whirlpool is a U.S based consumer electronics manufacturer. Whirlpool entered India in the year 1980 as part of its global expansion strategy. In India, the company has its headquarters in Gurugram. The company entered into the market as a joint venture with the TVS group.

Whirlpool’s net sales worldwide 2010 to 2020

The products under Whirlpool India include washing machines, refrigerators, air conditioners, and microwave ovens. The company has its manufacturing facilities in Faridabad, Puducherry, and Pune. The company has around 92,000 employees globally.

Voltas

Voltas is one of the largest air conditioning companies in India. It is also one of the most reputed providers of engineering solutions, specializing in project management. Voltas was founded in the year 1954 and has its headquarters located in Mumbai, India. The company has more than 5000 employees and manufacturing facilities in Thane and Dadra.

Some of the products and services of the company include consumer electronic appliances, technology, engineering, construction, textiles, mining and manufacturing, cooling and ventilation, etc. The company had begun with a collaboration with Tata sons and Volkart brothers.

Crompton Greaves Consumer Electricals Ltd.

Crompton Greaves Consumer Electricals is one of the leading companies in the manufacturing of consumer electronic goods in India. The company was founded in the year 1878 and has its headquarters in Mumbai, India. Crompton Greaves Consumer Electricals Ltd was formerly known as Crompton Greaves (CG).

The company has manufacturing facilities across the country some major places include Bangalore, Madhya Pradesh, and Goa. The company has around 8,000 employees and products such as Transformers, Pumps, DC motors, HT and LT motors, railway signaling systems, switches, and electronic appliances.

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Blue Star

Blue Star is also one of the leading companies involved in the manufacturing of consumer electronic goods in India. The company was founded in the year 1943 and has its headquarters in Mumbai, India. The company specializes in the manufacturing of refrigeration and air conditioning systems.

The products and services of the company include Plumbing, electronic appliances, electrical and firefighting, etc.

Bajaj Electricals

Bajaj electricals is a company under the Bajaj group. The company was founded in the year 1938 and has its headquarters located in Mumbai, India. The company was founded by Kamalnayan Bajaj and has its manufacturing unit in Pune.

Bajaj Electricals has expanded its business from consumer electronic manufacturing into lighting, luminaries, LPG-based generators, fans, appliances, engineering projects, etc. The company has around 36,000 employees.

FAQ

Who is the Founder of Havells?

Qimat Rai Gupta was an Indian entrepreneur, founder, former chairman and managing director of Havells.

Is bosch Indian company?

Bosch Ltd is an India-based auto component manufacturer company.

How much did the global consumer electronics market size account for in 2019?

The market size of consumer electronics valued at USD 1 trillion in 2019.

Conclusion

These are the list of top Consumer Electronic manufacturing companies in India. The demand for consumer electric goods such as refrigerator and fridge is going to increase in the coming future. We will be able to see a lot of demand for consumer electric goods from the rural areas of India.

April 23, 2021
List Of All The Subsidiaries Of The Godrej Group
Godrej is known to be a pioneer in many products that we use in our daily life. Godrej Group is an Indian Conglomerate company that is owned by the popular Godrej Family. The main founders of Godrej is Ardeshir Godrej and Pirojsha Burjorji Godrej, establishing the company 1897. Godrej has makes products in various sectors such as consumer products, FMCG, industrial engineering, appliances, furniture, security, real estate, agricultural products and more. Godrej is known to have more than 500 million Indian customers with over 10 million turnover in 2020.

Godrej is one of the oldest brands in India and has loyal customers from more than a hundred years The most popular subsidiaries and acquired companies are Godrej Industries, Godrej Consumer products, Godrej Agrovat, Godrej and Boyce and Godrej Properties. More than 20% of its business is done overseas because it is present in more than 60 countries. The headquarters of Godrej is based in Mumbai, Maharashtra. It has more than 1.1 billion consumers globally. The company trusts have 23% holding of Godrej, are known to invest in the sectors of environment, health and education.

The Godrej Group has huge footprint that extends beyond the earth because its engines now give power to many of India’s space missions. Godrej is one the most trusted brands in India and is supporter of the World Wide Fund in India and has helped develop an ecofriendly business in the town of Vikhroli in Mumbai. The Godrej Group is broadly divided into two major well-known companies which work independently: Godrej Industries and Godrej & Boyce.

A Brief History on Godrej Group
Top 6 subsidiaries of Godrej
Frequently Asked Questions
Conclusion

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A Brief History on Godrej Group

Godrej was originally established in 1897 by the brothers Ardeshir Godrej and Pirojsha Burjorji Godrej from the well-known Godrej Family line. Ardeshir Godrej was originally a lawyer who went on to give up the profession to practice lock making. The company then becomes big after Godrej introduces the first ever lock with lever technology in India. In 1902, Godrej manufactures the first Indian safe and by 1920 starts its own soap company using only vegetable oil which gives the company all the more boost. By 1955 the company had started producing its own typewriter which at that time became popular.

The company kept growing for the next twenty years with inclusion of trucks, the Godrej Agrovet limited, etc. Godrej got its first subsidiary the Godrej Properties limited in 1988 and became the first company from India to introduce PUF or polyurethane form. In 1994, the company acquired Transelektra, formed an alliance with Sara Lee USA and renamed Translektra to Sara Lee USA. The Godrej Soaps was renamed as the Godrej Industries Ltd in 2001. In 2013, the company introduced Godrej global solution limited which offered BPO solution.

The History of Godrej Group

The company merged its food business with Godrej Tea and renamed it to Godrej Beverages & Foods limited. Godrej also launched FreeG which is the county’s first non-web based mobile browsing experience in 2014. The most recent advancement of the company was in 2020, when it started the Godrej Housing Finance in order to provide affordable home loans. One of the main contribution of Godrej is the refrigerator that the company without any CFC (Chlorofluorocarbon), HFC (Hydro fluorocarbons) and HCFC (Hydro Chlorofluorocarbons).

The success of the company is because of the mergers, its subsidiaries and acquisitions and recent joint ventures which are cleverly chosen by the company. Another person who has helped the company grow to new heights is Adi Burjorji Godrej. Under his guidance the company emerged as a FMCG market and turned the then ₹10 crore turnover to $5 billion conglomerate. He expanded the company in Zambia, Senegal and Kenya with the acquisitions of their personal care companies.

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Top 6 subsidiaries of Godrej

Godrej Industries Limited

Godrej Industries Limited is a one the biggest and number one manufacturer of various different chemicals that are used in over two dozen companies. The headquarters of Godrej is located in Mumbai, Maharashtra. The company is also known to manufacture edible oils, fatty oils, Glycerin, fatty alcohols, vanaspati and other bakery fats. The company was known as Godrej Soaps until 2001, after which the company split into two big corporate companies called Godrej Consumer Products and Godrej Industries. The company is well equipped to deliver the products which are superior quality at competitive prices.

Godrej Industries

Godrej Industries is interested in many sectors such as consumer goods, real estate, agriculture, chemicals and financial services which has been successful because of its subsidiaries and associate companies across 18 countries. Besides that the company also works under four divisions which are Corporate Finance, corporate HR, Corporate Audit and Assurance, Research and development. Godrej industries have two manufacturing plants in Valia (Gujarat) and in Vikroli, (Mumbai). Its international quality products are exported to more than 40 countries in North and South America, Asia, Europe, Australia and Africa.

The companies further has its own subsidiaries which are:
- Godrej Agrovet
- Godrej Oil Palm Limited
- Godrej International Limited
- Godrej Realty Private LTD
- Godrej Investment Pvt. Ltd
- Godrej Remote Services Limited
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Godrej Agrovet Limited

The company is a sector that is dedicated for animal feed, agriculture and agribusiness. Agrovet is the market leader when it comes to poultry, processing, and animal feed and oil palm plantations. The company is also the largest oil palm developers in the country. It has oil plantation is states like Telangana, Andhra Pradesh, Karnataka, Tamilnadu, Goa, Maharashtra, Orissa and Mizoram. It had four automated plants in cities like Bengaluru, Kharagpur, Baramati and Erode in order to reach the demand of the ever growing market of animal feed. The company is also well known for animal feed and poultry in Bangladesh.

The company also has a history of joint ventures with companies like Tyson foods from America, through which it manufactured and marketed packed and processed poultry and other vegetarian products. One of the most well-known brands of this is the Yummiez and Good Chicken. It also is a key player in the Agri inputs business as it has come up with new agro chemicals and has a strong market share amongst the plant growth promoters and soil conditioners. Godrej Agrovet has over 300 employees with a network of 10,000 rural distributors in various industries.

All about the Godrej & Boyce company

Godrej and Boyce

Godrej and Boyce is a flagship company of the Godrej group company that manufactures products like locks, refrigerators, washing machine, air conditioners, home security system, furniture and safes and products for institutions like furniture for offices, audio visual products, security products, beverage vending machine, etc. and industrial products like process equipment, industrial storage products, and precision equipment. The company is headquarters Pirojshanagar, at Vikhroli in Mumbai. G&B has so far filed for over 209 patents and has been granted 77.

The turnover of Godrej and Boyce is Rs 11,000 crore in 2020, its employees are more than 14,000. The G&B is present in over 10 different industries like complex engineering solutions to consumer goods like appliances, furniture and security solutions. The products of Godrej and Boyce are also sold in countries like Europe, US, Middle East, Africa and South East Asia. Over 616 million Indian are known to use the company’s products. The G&B have been constantly innovating from the past 123 years and have managed to provide us with new products, solutions, fulfilling aspirations of their customers and helped them lead a secured life.

The main subsidiaries and acquisitions of the company are:
- Godrej Infotech
- Godrej Interio
- Godrej Efacec Automation and Robotics Ltd
- Godrej Presicion engineering
- Godrej Security solutions
- Godrej Storage Solutions
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Godrej Infotech Limited

Godrej Infotech Limited, a subsidiary of Godrej and Boyce which is one of the main subsidiaries of the Godrej Group. This company had already started in 1897 and was initially the High tech engineering department under the consumer products and then became thee IT sector of Godrej and Boyce. Godrej Infotech is mostly known for its software services and consulting and became a separate company only after April 1999. The company headquarters is located in Mumbai, Maharashtra.

Godrej has a 15 year partnership with Infor Partner Network, in order to sell wider range of products in countries like UAE, Saudi Arabia, Oman, Qatar and Bahrain. It so far has received many certification for Analysis, Design, Coding, Testing, Delivery and maintenance of commercial application software, ERP consultancy and facilities management services. They also provide its employees with constant training to help develop their skills and to get professional excellence.

Godrej InfoTech is known to have a dedicated team that is experts in providing business and tech solutions for the projects, real estate, construction, oil and gas. The company has so far worked with over 200 industry customers and has manufactured chemicals, automotive, machine equipment, metal fabrication, heavy engineering, printing and publishing, Food and beverage and textiles. The company also provides various services from Business process, consulting, infrastructure management, implementation and global rollout, application support and maintenance, mobile development and training.

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Godrej Consumer Products

Godrej Consumer Products is one the most leading company that manufactures consumers and personal care products. The company’s total sales is Rs. 10,314 Crore while the market capitalization id Rs. 72,080 Crore. The company is headquartered in Mumbai Maharashtra. Godrej Consumer Products include soaps, hair colourants, toiletries, Air freshener and liquid detergent. The company owns popular brands such as Cinthol, Godrej no 1, Godrej Shikakai, Godrej hair dye, Renew, Ezee, etc. IT has manufacturing firm across India like Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi (Himachal Pradesh), Pondicherry, Chennai and even in Sikkim.

Few of its international acquisitions include Keyline Brands limited from UK in 2005, Rapidol Limited in 2006, Godrej Global Middle East in 2007, Argencos in Argentina, Cosmetica Nacional from Chile and Frika hair from South Africa in 2015. The company was ranked 6^th in the Best Employers Study conducted by Hewitt Associate and Economic Times, it also considered to be the 9^th greatest place to work according to Great Places To Work survey. The company became even bigger in 2010, with its acquisition of Sara Lee Corp. Godrej Sara Lee is now open of the leading household insecticide player in India with brands like Good Knight and Hit.

The consumer goods by Godrej Consumer Products

Godrej Properties Limited

Godrej Properties is the real estate sector of the Godrej Group. The company’s headquarters is based in Mumbai, Maharashtra. The company was established in 1990 under Adi Godrej. Godrej properties is currently working on upcoming projects on over 89.7 Million square feet of land. The company is so big that it is also listed on the Bombay Stock Exchange (BSE) and the National stock exchange (NSE). It currently operates in cities like Chandigarh, Bangalore, Chennai, Mangalore, Kochi, Ahmedabad, Nagpur, Mumbai, Kolkata and Pune.

The company has so far brought over many innovations, sustainability and excellence to the real estate industry. The total sales of the company is Rs. 2,817 crore, while its market capitalization is up to Rs. 32,259 crore. Until now, the company was awarded with over 250 awards and recognition such as The Most Trusted Real Estate Brand in 2019, The Real Estate Company Of The Year in 2019 as well and The Economic Times Best Real Estate Brand of 2018. The company has a 123 year long legacy of providing its customers with cutting edge design and technology.

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Frequently Asked Questions

What are the top 6 subsidiaries of Godrej Group?
- Godrej Properties Limited
- Godrej Agrovet Limited
- Godrej Infotech Limited
- Godrej Consumer Products
- Godrej and Boyce
- Godrej Industries Limited
Where is the headquarter of the Godrej Group?

The headquarter of the Godrej Group is in Mumbai, Maharashtra.

What are the subsidiaries of Godrej Industries?
- Godrej Agrovet
- Godrej Oil Palm Limited
- Godrej International Limited
- Godrej Realty Private LTD
- Godrej Investment Pvt. Ltd
What are the two other subsidiaries of Godrej and Boyce?

They are Godrej Aerospace and Godrej Precision Engineering.

How many customers does Godrej Group have?

Godrej is known to have more than 500 million Indian customers with over 10 million turnover in 2020.

Conclusion

Godrej Group is an India conglomerate that offers various products in countless categories. With a revenue of more than 4.1 million US dollars, the company is growing at a fast pace. In India, Godrej is one of the oldest and the most trusted brand because of the quality of products is offers. Over past 120+ years Godrej has expanded to over 60 countries and ensures that their customers buy their products wherever they go. The company has over 500 million and is continuing to expand the horizon internationally. The success of the company is because of strategic acquisitions and subsidiaries that the company has accumulated over the years.
March 6, 2021