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Tag: consumer goods

  • Fractal Analytics: Empowering Industries through AI and Analytics

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    Businesses in the financial services sector, known for their strict regulations and cautious nature, are often slow to embrace groundbreaking technologies. However, when they do, it’s a clear sign that a broader shift is happening across industries and regions. This raises a crucial question: how will this acceptance evolve into widespread adoption that delivers real value? The banking and insurance sectors may hold the key, offering valuable lessons for other industries looking to advance their own GenAI strategies.

    Fractal Analytics also examines how one global financial institution is already seeing the benefits—teams are making smarter decisions and boosting productivity thanks to a new tool that automates complex data analysis.

    In this article, we will highlight the various GenAI use cases in financial services. Here’s learning about Fractal Analytics, its Founders, Startup Story, Business Model, Revenue Model, Funding, Acquisitions, Growth, Competitors, and more.

    Fractal Analytics – Company Highlights

    Name Fractal Analytics
    Headquarters Mumbai and New York City
    Sector Artificial Intelligence
    Founded 2000
    Founders Pranay Agrawal and Srikanth Velamakanni
    Website Fractal.ai

    Fractal Analytics – About
    Fractal Analytics – Industry
    Fractal Analytics – Founders
    Fractal Analytics – Startup Story
    Fractal Analytics – Mission and Vision
    Fractal Analytics – Name, Tagline and Logo
    Fractal Analytics – Business Model
    Fractal Analytics – Revenue Model
    Fractal Analytics – Employees
    Fractal Analytics – Challenges Faced
    Fractal Analytics – Funding and Investors
    Fractal Analytics – Mergers & Acquisitions
    Fractal Analytics – Financials
    Fractal Analytics – Advertisements and Social Media Campaigns
    Fractal Analytics – Awards and Achievements
    Fractal Analytics – Competitors
    Fractal Analytics – Future Plans

    Fractal Analytics – About

    Fractal Analytics is a global leader in AI and analytics, helping businesses leverage data to make smarter, more informed decisions. With expertise across multiple industries—ranging from consumer goods and healthcare to insurance, life sciences, retail, and financial services—Fractal is at the forefront of transforming businesses through data.

    Fractal’s approach is grounded in predictive analytics and visual storytelling, enabling companies to not only understand but act on insights for a competitive edge.

    With offices in over 15 countries, including key locations like the United States, United Kingdom, Ukraine, and India, Fractal operates from dual headquarters in Mumbai and New York. The company’s impact and innovation have earned it recognition from industry analysts, including mentions as a “Cool Vendor” and a “Vendor to Watch” by Gartner.

    Fractal continues to push the boundaries of artificial intelligence, delivering tailored solutions that drive growth and operational excellence across sectors.

    Fractal Analytics – Industry

    AI is shaping up to be a game-changer for global development, with experts predicting it could add a staggering $15.7 trillion to the world economy by 2030—more than the combined GDP of India and China today. But what about India’s role in this AI boom? Well, the country is emerging as a powerhouse, boasting the third-largest pool of AI talent globally. Investments in India’s AI capabilities are on the rise, growing at an impressive CAGR of 30.8%, hitting approximately $881 million in 2023 alone.

    What’s fueling this surge? A big part of it is India’s growing semiconductor industry, which is set to become the backbone of AI innovations here. By 2025, India’s AI market could be worth $7.8 billion, with a massive 60% of AI’s contribution to India’s GDP coming from four key sectors: Industrials & Automotive, Healthcare, Retail and Consumer Packaged Goods (CPG). But that’s not all—BFSI (Banking, Financial Services, and Insurance) and Agri-tech are also rapidly emerging as exciting spaces for AI-driven solutions.

    India is gearing up to be a key player in the global AI revolution.

    Fractal Analytics – Founders

    Pranay Agrawal

    Pranay Agrawal - Co-founder and CEO, Fractal Analytics
    Pranay Agrawal – Co-founder and CEO, Fractal Analytics

    Pranay Agrawal serves as the Co-founder and CEO of Fractal, bringing a wealth of expertise in both finance and data science. He is a certified Financial Risk Manager through the Global Association of Risk Professionals and was recognized as one of the Top 20 CEOs of Data Science Service Providers in 2023 by Analytics India Magazine.

    Before joining Fractal, Pranay worked with prominent financial institutions, including ICICI Bank and ANZ Grindlays Bank. His accomplishments have been widely acknowledged, including the prestigious Young Alumni Achiever’s Award from IIM Ahmedabad in 2018-19.

    Pranay holds a Bachelor of Commerce degree from Bangalore University and a postgraduate diploma in management from IIM Ahmedabad. As CEO, his focus is on expanding Fractal’s presence in the U.S. and Europe while developing capabilities that keep pace with the evolving needs of clients.

    “Our goal is to power every human decision within enterprises through analytics, AI and technology. This approach allows us to provide comprehensive support to our clients,” Pranay shared.

    Srikanth Velamakanni

    Srikanth Velamakanni - Co-founder, Group Chief Executive, and Vice-Chairman of Fractal Analytics
    Srikanth Velamakanni – Co-founder, Group Chief Executive, and Vice-Chairman of Fractal Analytics

    Srikanth Velamakanni is the Co-founder, Group Chief Executive, and Vice-Chairman of Fractal Analytics, one of India’s top analytics firms.
    A graduate of IIT Delhi with a degree in engineering and an MBA from IIM Ahmedabad, Velamakanni joined ANZ Investment Bank, where he worked in the structured debt department. Reflecting on his time there, he found the role engaging, working with high-profile clients like Enron and handling sectors such as aircraft finance.

    That’s not all – Mr. Velamakanni is also a Co-founder and Trustee of Plaksha University, which emphasizes core engineering, AI/ML, and mathematics, fostering interdisciplinary learning that blends science with the liberal arts. As part of NASSCOM’s Executive Council, he contributes as a data and AI expert.

    Fractal Analytics – Startup Story

    Fractal Analytics kicked off its journey in 2000 in Mumbai, thanks to the vision of co-founders Srikanth Velamakanni, Pranay Agrawal, Nirmal Palaparthi, Pradeep Suryanarayan and Ramakrishna Reddy. (While Srikanth and Pranay continue to lead Fractal today, the other three co-founders have since moved on.)

    The beginning of a great partnership began when Velamakanni transitioned to ICICI Bank’s structured products group, where he collaborated with Pranay Agarwal, a future co-founder of Fractal, to pioneer India’s first collateralized bond obligation (CBO) in 1999. This is where they saw the potential of using math to improve business outcomes, particularly in banking.

    In 2000, as the internet was booming, it was the perfect time for Fractal Analytics to take shape. The founders seized the opportunity to build algorithms that could track sentiment analysis, capitalizing on the vast amount of data generated by rapidly growing websites. This laid the groundwork for their innovative analytics-as-a-service business, allowing companies to make more informed, data-driven decisions. This insight eventually led to the creation of Fractal Analytics.

    In 2016, Pranay Agrawal stepped up as CEO, succeeding Srikanth Velamakanni, who transitioned to the Group Chief Executive and Executive Vice-Chairman role.

    The company hit a major milestone in January 2022, achieving unicorn status after raising $360 million from private equity firm TPG. This accomplishment has solidified Fractal’s position as a powerhouse in the AI and analytics landscape, poised for even greater success in the future!

    Fractal Analytics – Mission and Vision

    Fractal Analytics is on a mission to leverage AI in ways that make a real difference in the world.

    Vision: Imagine a future where every decision made in businesses is fueled by AI. Fractal believes in this future, where human creativity can flourish, opening doors to exciting new possibilities that can change lives and industries around the globe.

    Mission: Fractal is dedicated to transforming the business landscape by harnessing advanced science and data-driven tools. Their mission is to simplify decision-making, liberating individuals from mundane tasks so they can channel their energy into innovation and creative thinking, driving progress and inspiring new ideas.

    Fractal Logo
    Fractal Logo

    At its core, the logo represents the concept of “fractals,” which are irregular, fractional, and fragmented objects. This design choice reflects the company’s focus on complex systems that are often disordered and multifaceted. Just as fractals can reveal intricate patterns within chaos, Fractal Analytics aims to uncover valuable insights from vast amounts of data, helping businesses navigate the complexities of the modern world.

    This connection between the logo and the company’s mission highlights Fractal’s commitment to transforming disorder into clarity, allowing organizations to harness the potential of their data in a meaningful way.

    Fractal Analytics – Business Model

    Fractal Analytics operates with a robust business model tailored for consumer-facing companies that handle high-volume transactions.

    The company focuses on two primary objectives: 

    • Deeply understanding consumers to enhance engagement & loyalty.
    • improving operational efficiency through data-informed decision-making. 

    Their flagship solution, Customer Genomics, exemplifies this approach by providing a comprehensive view of each customer’s behavior and attitudes. This enables businesses to create personalized marketing strategies that resonate with their target audience. 

    By utilizing proprietary pattern recognition and machine learning algorithms, Fractal learns from every customer interaction, including insights from social media, empowering organizations to act on previously undiscovered patterns in their data. 

    With a specialization in sectors such as consumer goods, financial services, insurance, retail, and technology, Fractal leverages its extensive experience across over 100 countries to deliver 40 productized services designed to enhance customer understanding and drive business success.

    Fractal Analytics – Revenue Model

    Fractal Analytics generates revenue primarily through its subscription-based and project-based analytics services. 

    The company’s diverse offerings encompass artificial intelligence (AI), business intelligence (BI), and customer intelligence (CI), providing clients with a comprehensive analytics toolkit to navigate the complexities of big data. 

    By offering a suite of tailored solutions that integrate scientific decision-making into the operations of their clients, Fractal helps organizations improve business process efficiency and customer experience, ultimately leading to higher market share and profitability.

    Fractal Analytics – Employees

    Fractal Analytics offers a range of benefits designed to enhance employee satisfaction and well-being, scoring an impressive average of 81 out of 100 in perks and benefits. Notable offerings include free food, a flexible work-from-home policy, and a performance bonus. In addition to these, Fractal provides several unique benefits across categories like Health & Wellness and Paid Time Off, fostering a supportive and enriching workplace environment.

    At Fractal, employees, affectionately known as Fractalites, are encouraged to remain curious and continually challenge their capabilities. To support this mindset, the company provides training programs through the Fractal Analytics Academy (FAA). This academy features a comprehensive onboarding program for every new Fractalite, ensuring a smooth transition into the organization. The FAA is committed to ongoing skill and knowledge development, helping employees advance their careers while nurturing a culture where imagination and creativity thrive.

    Fractal Analytics – Challenges Faced

    Fractal Analytics leverages its experience in solving business analytics challenges across industries like consumer packaged goods (CPG), financial services, and retail.

    • Transition from analytics to AI: First, the company had to anticipate client needs years in advance, prompting a significant increase in research and development investment, from 3-4% of revenue to 12.5%. Second, the shift required a change in talent strategy, prioritizing a learning-oriented mindset over specific skills. To address this, Fractal invested heavily in training and development programs, ensuring employees could adapt to evolving AI technologies. Despite these adjustments, the overall transition was relatively smooth, with the core business questions remaining constant.
    • Building a risk model: The lack of sufficient data, posed significant risks, especially in the financial sector where errors could cost banks a fortune. For instance, while developing a personal loan cross-sell model for ICICI’s credit card customers, they encountered thin data for price sensitivity analysis, a relatively new area at the time. To overcome this, Fractal conducted extensive research and wrote a paper on the subject, which they presented to the bank. This built credibility and allowed them to confidently offer their services to other major clients like Citibank and Hindustan Lever.
    • Keeping up with the fast-evolving world of analytics: At Fractal Analytics, the industry changes so quickly that knowledge becomes outdated in just three years. To tackle this, they established the Fractal Academy, a dynamic learning hub designed to keep employees ahead of the curve. By partnering with platforms like eDX and Coursera, Fractal encourages its team to continuously upgrade their skills. Employees can earn credits for completing relevant courses, ensuring they stay sharp and ready to handle the industry’s rapid advancements while maintaining a culture of continuous growth.

    Fractal Analytics – Funding and Investors

    Fractal has raised around $855 million to date including a $360 million round, where the Srikanth Velamakanni and Pranay Agrawal-led company turned unicorn. 

    Date of Funding Funding Amount Round Name Investors
    July 15, 2025 $170 million Secondary share sale
    January 5, 2022 $360 million Series E TPG
    January 17, 2019 $200 million Series D Apax
    May 10, 2016 $100 million Series C Khazanah Nasional Berhad
    August 13, 2014 Undisclosed Series B Aimia
    January 24, 2013 $25 million Series A TA

    Fractal Analytics – Mergers & Acquisitions

    Fractal Analytics has made several acquisitions across three countries, with the majority concentrated in India and the United States. Most of these acquisitions have been focused on AI services and IT services, with two acquisitions in each of these areas. These strategic moves have strengthened Fractal’s capabilities in delivering advanced AI-driven solutions and expanding its footprint in key global markets.

    Acquired On Acquired Company
    January 11, 2022 Neal Analytics
    June 22, 2021 Samya.ai
    January 15, 2021 Zerogons
    January 15, 2021 XStreams
    March 14, 2018 Finalmile Consulting
    June 2017 4i Inc.
    • Fractal Analytics partnered with Final Mile to integrate data science with behavioral science in September 2017.
    • Fractal Announces Merger with Eugenie.ai (June 24, 2024)
    • Fractal Partners with QiCAP.Ai (June 4, 2024)
    • Acquisition of Imagna Analytics (2015)
    • Fractal Analytics has also acquired Mobius Innovations, a Singapore-based startup specializing in mobile-based, context-aware Big Data solutions for an undisclosed sum.

    Fractal Analytics – Financials

    Fractal Financials FY24 FY25
    Operating Revenue INR 2196 crore INR 2765 crore
    Total Expenses INR 2250 crore INR 2575 crore
    Net Loss/Profit INR -55 crore INR 221 crore
    Fractal Financials
    Fractal Financials

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    Fractal Analytics – Advertisements and Social Media Campaigns

    Fractal Analytics allocated under $100 million for print advertising over the past year, strategically investing in premium ad units. The company advertised across fewer than 50 different media properties, utilizing a variety of formats to reach its audience. In addition to its advertising efforts, Fractal launched and promoted a new product called MarshallGoldsmith.ai in the last twelve months. MediaRadar, a platform that tracks creative runs on leading websites, magazines, and national television for over 3 million brands, captures Fractal’s advertising presence. Recently, the company has placed several advertisements through its subsidiaries, showcasing its commitment to effective media engagement.

    Fractal Analytics – Awards and Achievements

    Fractal has received the following awards:

    • Best Places to Work in New York 2023
    • Fast 50 Asian American Business: Honored by the US Pan Asian American Chamber of Commerce (USPAACC).
    • Innovation Award: Fractal Analytics received the prestigious Innovation Award at the Direct Marketing Association’s (DMA) annual Analytics Challenge during the DMA2013 Conference & Exhibition held in Chicago.
    • Best in Business for ‘AI and Data’: Best in Business Awards 2023, featured in the Winter issue of Inc. magazine.

    Fractal Analytics – Competitors

    The main competitors of Fractal include:

    • Alteryx
    • Microsoft
    • Qlik
    • ThoughtSpot
    • Altair Engineering
    • AWS
    • BDB
    • Salesforce (Tableau)

    Fractal Analytics – Future Plans

    Fractal prepares for an IPO to raise $400–$500 million at a valuation of around $3 billion. The company has appointed Morgan Stanley, Kotak Securities, and Axis Securities as its IPO bankers and is preparing to file its draft red herring prospectus (DRHP).

    FAQs

    What does Fractal Analytics do?

    Fractal Analytics is an artificial intelligence company offering services across various industries, including consumer packaged goods, insurance, healthcare, life sciences, retail, technology, and finance.

    Who is the CEO of Fractal Analytics?

    Pranay Agrawal is the CEO of Fractal Analytics.

    When was Fractal Analytics founded?

    Fractal Analytics was founded in 2000 by Srikanth Velamakanni, Pranay Agrawal, Nirmal Palaparthi, Pradeep Suryanarayan and Ramakrishna Reddy.

    Who are the competitors of Fractal Analytics?

    The main competitors of Fractal Analytics include Alteryx, Microsoft, Qlik, ThoughtSpot, Altair Engineering, AWS, BDB, Salesforce (Tableau) and others.

  • Crompton Greaves Consumer Electricals Limited – The Success Story of the Indian Electrical Equipment Company

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Crompton.

    Electricity, ever thought what would have happened to us if it wasn’t invented? The lights that we need during nighttime, watching television, electric stove, microwave, using a computer, and all the other things that require electricity. This is how we have become so dependent on utilising electricity.

    The history of electricity can be dated back to some 100 years ago with multiple inventions or key discoveries. More so, consumer electronics are what has become an important part of our lives. It is amazing how we use water heaters, air coolers, kitchen appliances, and other household appliances today.

    Advancements in technology are occurring much faster than ever before. With the advent of technology and innovations, a lot of consumer electrical appliances have been invented. Crompton or more commonly known as Crompton Greaves Consumer Electricals Limited is an electrical equipment manufacturer company in India that was founded in 1937.

    Discover all about Crompton in this article like Crompton’s industry, founders and team, Crompton success story, business and revenue model, Crompton’s key products, investors, and challenges faced by Crompton.

    Crompton – Company Highlights

    Startup Name Crompton Greaves Consumer Electricals Limited
    Headquarters Mumbai, Maharashtra, India
    Sector Consumer electronics
    Founder R. E. B. Crompton
    Founded 1937
    Status Public
    Revenue $676.8 million (FY22)
    Website crompton.co.in

    Crompton – About
    Crompton – Industry
    Crompton – Founders and Team
    Crompton – Startup Story
    Crompton – Mission and Vision
    Crompton – Name, Logo, and Tagline
    Crompton – Business Model
    Crompton – Revenue Model
    Crompton – Funding and Investors
    Crompton – Mergers and Acquisitions
    Crompton – Social Media Presence
    Crompton – Advertisements and Campaigns
    Crompton – Awards and Achievements
    Crompton – Challenges Faced
    Crompton – Competitors
    Crompton – Future Plans

    Crompton – About

    Crompton Greaves Consumer Electricals Limited was founded in 1937 and has its headquarters in Mumbai. With almost 90+ years of brand history, Crompton is now one of India’s top consumer electrical companies. The company is a competent management-led autonomous firm with two business segments—lighting and electrical consumer durables. These include products like LED lighting, table lamps, pumps, fans, grinders, heater converters, irons, microwaves, chimneys, etc.

    Not only India, the company also sells its goods in international markets. Its business is included in the top ten listed Indian consumer durables businesses’ S&P Global BSE Consumer Durables Index.

    Crompton – Industry

    As per reports, in 2019, the size of the global consumer electronics market was $729.11 billion. The unexpected impact of Covid-19 in 2020 led to a decrease in the demand for consumer goods. During that period, the market saw a decline of -5.4%. However, as per predictions, the market would see a rise from $689.45 in 2020 billion to $989.37 billion in 2027 at a CAGR of 5.3% in the period between 2020-2027.

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    Crompton – Founders and Team

    Crompton was originally founded by Rookes Evelyn Bell Crompton. Currently, Mathew Job is the CEO & Executive at Crompton Greaves Consumer Electricals Ltd., while Shantanu Khosla is the Managing Director.

    Rookes Evelyn Bell Crompton

    R.E.B Crompton - Founder of Crompton & Co.
    R.E.B Crompton – Founder of Crompton & Co.

    Born near Thirsk, Yorkshire in 1845, R.E.B Crompton founded Crompton & Co. He is referred to as the frontiersperson of electric lighting and public electricity supply systems. His company Crompton & Co. was one of the world’s first large-scale manufacturers of electrical equipment. He was a founding member of the Royal Automobile Club and a member of the Royal Society. R.E.B Crompton was also a proponent of an international standard for electrical systems from the beginning.

    Mathew Job

    Mathew Job - CEO at Crompton Greaves Consumer Electricals Ltd.
    Mathew Job – CEO at Crompton Greaves Consumer Electricals Ltd.

    Mathew Job is the Chief Executive Officer at Crompton Greaves Consumer Electricals Ltd. He is an alumnus of the Indian Institute of Management, Kolkata, where he got his diploma in marketing. Matthew started his career at Phillips Electronics as a Senior Marketing Director for almost 15 years. After working at Phillips, Matthew held several pivotal roles in many organisations both in India and abroad. He has been recognised as one of the Best Leaders in Times of Crisis 2021 by the Great Place to Work Institute.

    Shantanu Khosla

    Shantanu Khosla - Managing Director at Crompton Greaves Consumer Electricals Limited
    Shantanu Khosla – Managing Director at Crompton Greaves Consumer Electricals Limited

    Shantanu Khosla is the Managing Director at Crompton Greaves Consumer Electricals Limited (CGCEL). Before serving as the MD at Crompton, Shantanu Khosla was Procter & Gamble’s Managing Director and Chief Executive Officer (CEO). He holds an MBA from the Indian Institute of Management, Calcutta, and a Bachelor of Engineering in Mechanical from the Indian Institute of Technology, Bombay.

    Crompton – Startup Story

    The startup story of Crompton dates back to 1878, when R.E.B Crompton, founded Crompton & Co. as one of the largest manufacturers of electrical equipment during that time. After a few years, the company was merged with F.A. Parkinson in 1927 to form Crompton Parkinson Ltd. Around 1947, Karam Chand Thapar of the Thapar Group purchased the company.

    In 1960, the company was listed as a public company and was changed to Crompton Greaves Limited in 1966.

    However, fate took a different turn when Crompton Greaves Limited announced plans to demerge the company in July 2014 in order to separate its consumer goods division from the power and industrial systems section. Crompton Greaves Consumer Electricals Limited (CGCEL) was listed in 2016, with Gautam Thapar selling his 34% stake in CGCEL to Advent International and Temasek Holdings for Rs 2,000 crores. In addition to this, for its industrial goods, Crompton Greaves renamed itself CG Power and Industrial Solutions Limited.

    CGCEL’s business is organised into two divisions, which are electrical consumer durables (ECD), including fans, appliances, and pumps. The second category is Lightings, which includes both LED and non-LED goods.

    Today, the company is a global leader in the fans business, with a 26% market share. Crompton has manufacturing facilities in Goa, Vadodara, Ahmednagar, and Baddi and its products are available in nearly 150,000 retail stores across the country.

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    Crompton – Mission and Vision

    Crompton likes to work with five pillars of its vision, which are:

    • Brand Excellence
    • Portfolio Excellence
    • Go-to-market Excellence
    • Operational Excellence
    • Organisational Excellence

    In a report, Matthew Job, the CEO of Crompton mentioned that the company’s vision matches with Prime Minister of India, Narendra Modi’s vision of an Aatmanirbhar Bharat, and plans to offer sustainable measures of living.

    Crompton – Name, Logo, and Tagline

    Crompton Greaves Consumer Electricals Limited - Logo and Tagline
    Crompton Greaves Consumer Electricals Limited – Logo and Tagline

    Crompton Greaves Consumer Electricals Limited derives its name from its founder, R.E.B Crompton. Crompton’s tagline mostly reads as, ‘Let’s Hangout Ghar Pe!’. Its other taglines include ‘Everyday Solutions’, ‘Perfect Design for All Your Needs’ and ‘Smart Solutions, Strong Relationship’.

    Crompton – Business Model

    The business model can be divided into two units of electrical equipment manufacturing. The company has been a household name due to its wide variety of consumer electrical goods.

    It is reported that the company targets customers from the lower-middle-class to middle-class consumers and also in the retail business, wholesalers, with a B2B business model. With manufacturing facilities set up at Goa, Baroda, Ahmednagar, and Baddi, Crompton provides employment to more than 1,500 people across India.

    Crompton offers the following consumer goods:

    Fans

    The company offers a range of fans, which are affordable and cost-efficient. Crompton holds a good name when it comes to its fan collections. It is quite popular and widely used by many Indian houses for its reasonable pricing and innovative designs.

    The different types of fans offered by the company are:

    • Table fans
    • Ceiling fans – offers options like Silent fans, Ceiling fans with LED lighting, Modern designer fans, Air 360 fans, etc
    • Pedestal fans
    • Exhaust fans
    • Wall Mounted Fans
    • Kitchen fans

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    Lighting

    Crompton plays it like a smart brand with its comprehensive lighting. They have lighting designs for every mood. Here’s a look at the types of lighting offered by the company:

    • Smart lighting – Smart LED bulbs, Smart LED Battens
    • LED Bulbs – like Twist Lamp, 5 Star range Lyor,
    • Table Lamps
    • Battens
    • Conventional Lamps – like Tublelights, Halogen
    • Ceiling Lighting – LED Recessed Panels, LED surface Panels, LED Spotlights

    Home Appliances

    Crompton is also engaged in offering electronic home appliances that are needed for everyday use. The products category in Home appliances offered by the company are:

    • Smart Appliances – Smart Aircoolers, SmartPlug
    • Heaters and Geysers – Storage water heaters, instant water heaters, immersion rods, etc.
    • Room heaters – Heat convectors, Ceramic heaters, etc.
    • Food Preparation – Mixer grinder, Induction cooktop, Electric kettle, etc.
    • Air Coolers – Personal Cooler, Tower coolers, Window coolers, etc.
    • Electric Irons – Dry irons, Steam irons

    Kitchen Appliances

    Crompton has also engaged itself in offering some of the best kitchen appliances. The following are the types of Kitchen appliances by Crompton:

    • Chimneys – Curved chimneys, Box chimneys, Inclined chimneys, etc
    • Kitchen Hobs
    • Dishwashers – Free-standing dishwashers, Built-in dishwashers
    • Built-in Microwaves and Ovens

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    Pumps

    The company offers an ample range of consumer pumps for utilisation in both household and other special applications. Different consumer pumps offered are:

    • Agricultural Pumps – Agricultural Submersible Pumps, Centrifugal Monoset
    • Residential Pumps
    • Solar Pumps
    • Speciality Pumps – Dewatering, Pressure Washing, Swimming Pool Pumps, etc.

    Crompton – Revenue Model

    Crompton Greaves Consumer Electricals Limited Revenue from March 2018 to March 2022
    Crompton Greaves Consumer Electricals Limited Revenue from March 2018 to March 2022

    The revenue of the company as of March 31, 2022, stands at $676.8 million (Rs 5,394 crores). Crompton generated $540.9 million (Rs 4,311 crores) from Electric Consumer Durables and $135.9 million (Rs 1,083 crores) from its Lighting Products.

    This was nearly a 12.3% increase from the previous year when the company recorded a revenue of $602.6 million (Rs 4,803 crores).

    Crompton – Funding and Investors

    Crompton Greaves Consumer Electricals has two investors. The most recent investors are Advent International and Temasek Holdings. However, the amount invested is undisclosed.

    In June 2022, the company said that it plans to raise long-term funds up to Rs 925 crore through the issuance of NCD (Non-Convertible Debentures) on a private placement basis. The fundraising will however be subject to the company’s borrowing limits as approved by the shareholders.

    Crompton – Mergers and Acquisitions

    On February 22, 2022, Crompton Greaves Consumer Electricals acquired Chennai-based Butterfly Gandhimathi Appliances. They paid Rs 2,076 crore for the acquisition.

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    Crompton – Social Media Presence

    The social media presence of Crompton can be said to have a decent existence. The company does know how to do social media marketing by targeting its customers based on demographics and psychographics. Its follower and subscriber count as of August 2022 are:

    Crompton – Advertisements and Campaigns

    The Secret of Fine Taste Advertisement

    Just a few months ago, Crompton launched its latest campaign called “The Secret of Fine Taste”. The campaign was launched with the motive to unveil its range of Ameo Neo Mixer Grinders. The ad shows slipt videos of two people – one using a normal grinder and the other one using Crompton’s mixer grinder. The idea behind this ad is to show how Crompton’s Ameo Neo Mixer Grinder is the perfect way to have a finer grinding outcome as compared to other mixers. The brand has smartly added two subjects to show how one should live life conveniently and enjoy any meal with a finer grinding experience.

    The Secret of Fine Taste – Crompton Advertisement

    #JaldiCooling

    Another campaign by Crompton was called the #JaldiCooling campaign to deliver the message of its air cooler’s ability to cool the room instantly. In just 30 seconds, the brand rightly sends its message and capture’s our attention in the video.

    #JaldiCooling – Crompton Advertisement

    Crompton – Awards and Achievements

    Crompton has won some major awards, which are as follows:

    • Crompton won the prestigious “Brand of the Decade” award from Herald Global and BARC Asia (2021-2022).
    • Crompton won the Corporate Award at the 22nd Edition of ‘India’s Top 500 Companies’ Hosted by Dun Bradstreet India (2022).

    Crompton – Challenges Faced

    One of the major challenges faced by Crompton is the pressure to keep up with the competition. While the company has already made a place in providing quality and durable consumer electrical goods, it still faces competition from other players in the market.

    According to a source, the retail business of Crompton was operational in almost 60% of electrical consumer goods stores across the country during 2019-2020.

    The shares of Crompton’s market fell at 0.95%, while Nifty gained in a trading session quite recently in June 2022.

    Crompton – Competitors

    The consumer electrical industry is rapidly growing, so it is obvious that Crompton has some competitors in the market today. Some of the top rivals of Crompton are:

    • Bajaj Electric
    • Whirlpool
    • Symphony
    • TTK Prestige
    • IFB Industries
    • Khaitan Electricals
    • PG Electroplast
    • HINDWAREAP
    • Stove Kraft
    • Value Ind

    Crompton – Future Plans

    Crompton’s future plans look like it is planning to launch an in-built kitchen appliances segment in India very soon. They aim to become India’s key player in the kitchen appliances market and expect to earn revenue of around Rs 400 crore from the in-built kitchen appliances themselves.

    With their acquisition of Butterfly Gandhimathi appliances, Crompton expects to have benefits on both the cost and revenue front.

    FAQs

    What type of company is Crompton?

    Crompton also known as Crompton Greaves Consumer Electricals Limited is an Indian consumer electronics company.

    Who is the CEO of Crompton?

    Mathew Job is the current CEO of Crompton (2022).

    What is Crompton’s revenue in 2022?

    The revenue of Crompton Greaves Consumer Electricals Limited as of March 31, 2022, stands at $676.8 million (Rs 5,394 crores).

    Who acquired Butterfly?

    Crompton Greaves Consumer Electricals Limited acquired the Chennai-based Butterfly on 22nd February 2022 for Rs 2,076 crore.

    Who are Crompton’s competitors?

    The following are some of the most prominent competitors of Crompton:

    • Bajaj Electric
    • Whirlpool
    • Symphony
    • TTK Prestige
    • IFB Industries
    • PG Electroplast

  • CommerceIQ – Enabling Merchants To Expand Profitably

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by CommerceIQ.

    When most of the world’s shopping went online as a result of the pandemic, entrepreneurs providing technology and other solutions to help with the transition began to attract venture capitalists’ attention. CommerceIQ is the latest company to gain late-stage funding, as we’ve seen firms throughout the e-commerce infrastructure and enabling ecosystem to raise larger and larger amounts.

    Enterprise Business Platforms are a collection of interconnected application software and/or systems that may be used to develop Enterprise Business Solutions or Apps by combining their capabilities and shared data.
    Order processing,  customer information management,  procurement, energy management, production scheduling, and accounting are among the company operations that enterprise businesses handle. It is usually housed on servers and offers several users simultaneous services across a computer network.

    CommerceIQ is a business platform that enables merchants to expand profitably by making data-driven marketing decisions. By combining the fields of machine learning and data science to e-commerce, the firm’s solution automates operations across marketing, sales, and operations, allowing retailers to increase their efficiency through automation and generate sustainability.

    CommerceIQ – Company Highlights

    Startup Name CommerceIQ
    Legal Name Boomerang Commerce Inc
    Headquarters Palo Alto, California, United States
    Industry Analytics, Consumer Goods, E-Commerce, Machine Learning, Sales, Software
    Founders Guru Hariharan
    Founded 2012
    Areas Served Worldwide
    Current CEO Guru Hariharan
    Website www.commerceiq.ai

    About CommerceIQ and How it Works?
    CommerceIQ – Industry
    CommerceIQ – Name, Logo, and Tagline
    CommerceIQ – Founders
    CommerceIQ – Startup Story
    CommerceIQ – Vision, and Mission
    CommerceIQ – Business Model
    CommerceIQ – Growth
    CommerceIQ – Employees
    Commerce – Funding, and Investments
    CommerceIQ – Competitors
    CommerceIQ – Future Plans

    About CommerceIQ and How it Works?

    CommerceIQ is a frontrunner in assisting companies in winning through retail e-commerce platforms like Walmart.com, Instacart, and Amazon, which account for 85 percent of all e-commerce. To help organizations discover the key to winning a share of the market profitably, the company’s unified platform integrates machine learning and automation across the supply chain, marketing, and sales processes.

    To maximize e-commerce performance, CommerceIQ connects people, processes, and technology platforms. People can now make more decisions, better decisions, and make them faster. An online firm that remains on the top implies more sales volumes, more considerable revenues, and a larger market share.

    CommerceIQ – Industry

    Enterprise Business Platforms, and Solutions, are utilised to carry out cross-functional organisational duties by combining capabilities that are often provided by several enterprise systems. The following terms are more precise when it comes to defining this industry: Enterprise Business Platforms are a collection of interconnected software applications and/or systems that may be used to develop Enterprise Business Solutions or Apps by combining their capabilities and shared data.

    Due to the increased prevalence of cloud applications in diverse modern enterprises and the rising use of customer relationship management and enterprise resource planning in over 70% of companies, the global enterprise platform market is predicted to develop significantly.

    Many small and medium-sized firms’ increased investments in cloud software due to increased scalability, robustness, and return on investments have fueled market development, fueled demand for applications and software such as ERP and CRM across multiple organizations.

    Increased automation in various end-use sectors is also critical for market expansion. Cloud-based corporate apps like Panama are gaining much traction in the market, indicating that consumers are becoming more interested in automated business procedures.

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    CommerceIQ – Name, Logo, and Tagline

    CommerceIQ tagline says, “Unlock profitable e-commerce growth”

    Company Logo of CommerceIQ
    Company Logo of CommerceIQ

    CommerceIQ – Founders

    Guru Hariharan founded CommerceIQ in 2012.

    Guru Hariharan

    Founder and CEO of CommerceIQ - Guru Hariharan
    Founder and CEO of CommerceIQ – Guru Hariharan

    Guru is an experienced IT and marketing executive with over fifteen years of e-commerce expertise. Guru spent more than five years with Amazon developing out automatic procurement and supply chain before starting the firm in 2012. He also became a 3P seller’s AI-based selling coach.

    CommerceIQ – Startup Story

    The company’s founder, Hariharan, has a history in machine learning and e-commerce, and while at Amazon, he stated that the objective was to eliminate humans from the retailing equation, thus his team created software called Amazon Selling Coach to teach people how to connect with businesses.

    Hariharan wanted to establish a firm that would power where all of that money was going as individuals began to migrate their purchases, from equipment to toothbrushes, to Amazon and other platforms.

    He left Amazon to establish his own firm, focusing on the sale side of the equation for brands to sell and the purchase side’s interaction with retailers. CommerceIQ’s retail e-commerce management tools automate and consolidate areas such as retail media management, category analytics, operations, and sales for companies underneath one umbrella. According to Hariharan, customers should expect an average sales increase of 18 per cent.

    More than 2,200 companies, including Bayer, Johnson & Johnson, Kimberly-Clark, and Kellogg’s are now collaborating with this Bay Area-based startup to manage incremental sales, unit profitability, and category market share through online retailers such as Amazon, Target, Instacart, and Walmart,

    CommerceIQ – Vision, and Mission

    CommerceIQ’s mission statement says, “to empower brands to move from analogue to algorithms.”

    CommerceIQ – Business Model

    Essentially, the company sells tools that allow retailers to take action on e-commerce platforms before an item runs out of supply. It also aids firms in streamlining their supply chains and taking the necessary procedures in the event that a product is not displayed on the e-commerce platform’s homepage.

    There are four main product categories for this SaaS company. Offerings for firms to be more visible on e-commerce search sites, as well as tools to manage advertisements and optimise promotions with the least amount of human intervention, are among them. Large firms may also use CommerceIQ to simplify their supply chains by forecasting their needs and requirements and allocating resources accordingly.

    In addition, the company provides a professional services model. The company provides advisory services to ‘clients that are trailing behind in the e-commerce market and want to catch up.’

    The business is built on an annual subscription model with valuation-based charging.

    CommerceIQ – Growth

    In 2021, CommerceIQ, an algorithmic platform for e-commerce channels, had a 267 percent growth in revenue and a 77 percent increase in personnel year over year.

    CommerceIQ, which uses machine learning, analytics, and automation systems to enhance e-commerce channels across distribution chain, advertising, and sales operations, is strengthening its tech governance in India with new hires in application, design and development, data science and analytics, support, and product operations.

    “From a business growth standpoint, it’s been phenomenal,” said Guru Hariharan, CEO, CommerceIQ. “It was blistering growth in the US. E-commerce penetration of retail was about 16% when we went into the pandemic. When we got out of the pandemic, it was 20% in the US. And it was similar across the world. There was a massive jump in e-commerce penetration of total retail.”

    According to Hariharan, the firm has had a 267 per cent increase in revenue yet, with a 300 per cent increase in 202. He went on to say that although CommerceIQ has dominated IQ in the US, it has won with EQ in India, particularly during the second wave of the pandemic, when a lot of their professionals in India were affected.

    CommerceIQ – Employees

    • COO – Piyush Lumba
    • CEO & Founder – Guru Hariharan
    • VP Sales – Tim Wilson
    • VP Finance – Adrian Seet
    • Sr. Product Manager – Rajath Raman
    • Senior Account Executive – Cory Lund

    Commerce – Funding, and Investments

    Date Round Amount Lead Investors
    Mar 21, 2022 Series D $115M SoftBank Vision Fund
    Jun 22, 2021 Series C $60M Insight Partners
    Jan 14, 2016 Series B $12M Shasta Ventures
    Jul 16, 2014 Series A $8.5M Madrona Venture Group, Trinity Ventures

    CommerceIQ – Competitors

    CommerceIQ’s top competitors include A2X, Webgility, Helium10, Jungle Scout, Perpetua, ChannelAdvisor. Wholesale Suite, and DataHawk.

    CommerceIQ – Future Plans

    CommerceIQ, a retail e-commerce management software, has received $115 million in Series D financing from SoftBank Vision Fund 2. With this, the SaaS startup’s overall valuation has risen to more than $1 billion, putting it in the coveted unicorn category.

    Existing institutional investors such as Insight Partners, Trinity Ventures, Shasta Ventures, and Madrona Venture Group also participated in the round.

    CommerceIQ will utilise the resources to finance its global operations and expedite the development of its ‘unified Retail Ecommerce Management Platform.’ It also intends to grow its services in India, and as a result, its algorithmic components have been adjusted to adapt to buyers’ behaviour not only on Amazon but also on local e-tailers like Flipkart.

    The Bengaluru office now employs over 150 workers, with ambitions to roughly treble that number by CY22. The money will also be used to hire more people in a variety of areas, including data science, software development, customer service, analytics, and product operations.

    Hariharan said that the company had a strong presence in the United States and Canada and that it was planning to expand to Europe shortly. Furthermore, the firm intends to use the funds to accelerate its organic expansion and form new collaborations along the road.

    CommerceIQ – FAQs

    What does CommerceIQ do?

    CommerceIQ is a business platform that enables merchants to expand profitably by making data-driven marketing decisions.

    Who founded CommerceIQ?

    Guru Hariharan founded CommerceIQ in 2012.

    How does CommerceIQ make money?

    The company provides a professional services model. The business is built on an annual subscription model with valuation-based charging.

    Which companies do CommerceIQ compete with?

    CommerceIQ’s top competitors include A2X, Webgility, Helium10, Jungle Scout, Perpetua, ChannelAdvisor. Wholesale Suite, and DataHawk.

  • Success Story Of 10Club Startup: Helping Entrepreneurs & E-Commerce Business Grow

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by 10Club.

    Each and every business is unique and respectable in its own way. Planning only for business growth is certainly a good idea but before that, it is essential for the founders/entrepreneurs to go to the depth of the matters to achieve something big and credible.

    10Club believes in Data + Insights = Scale + Efficiency. This is the only formula the company follows. This organization believes to go down to the depth of the matters individually and build the foundation of successful businesses. The company ensures that great entrepreneurs will surely reach great heights one day because these people have already taken greater risks.

    Read the 10Club success story below to understand the company better with useful insights from its Founders and Team, Tagline, Slogan, Logo, Business model, Revenue model, Funding and investors, Growth, Future plans, and more.

    10Club – Company Highlights

    Company Name 10Club
    Headquarters Bangalore, Karnataka, India
    Sector Consumer Goods and E-Commerce
    Founders Bhavna Suresh, Deepak Nair and Joel Ayala
    Founded 2021
    Website 10club.team

    10Club – Latest News
    10Club – About
    10Club – Founders and Team
    10Club – Tagline, Slogan and Logo
    10Club – Business Model
    10Club – Revenue Model
    10Club – Funding and Investors
    10Club – Growth
    10Club – Acquisitions
    10Club – Future Plans
    10Club – FAQs

    10Club – Latest News

    21 September, 2021 – 10Club announces the acquisition of My Newborn, a brand selling baby products, which is the first acquisition of the brand.  

    10Club founders talking about the success story of 10Club

    10Club – About

    In today’s daily life great businesses are growing, holding the hands of competent entrepreneurs. Competition is always really very tough in the marketplace and as a result, these companies get their foundational years right but often face difficulties to understand their current position in the market. This is where companies like 10Club step into the scenario. The aim of 10Club is to allow these great entrepreneurs to enjoy rapid growth and participation hassle-free. 10Club is a trustworthy company on which entrepreneurs can be sure of.

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    10Club – Founders and Team

    Bhavna Suresh is the co-founder and the CEO of the company. Deepak Nair and Joel Ayala are the other co-founders of the company, 10Club.

    Bhavna Suresh

    She is the co-founder and the CEO of the company 10Club. She is an entrepreneur, who started her career as a Business Development Manager at 22feet Tribal Worldwide. Bhavna is also known as the founder of another company, StyleBank, and the CEO of Lamudi Philippines.

    Deepak Nair

    He is the co-founder of the company 10Club. He works as a business strategist, digital marketer, and also as advertising strategist. He previously worked as the CEO of White Canvas Communications Pvt Ltd. Deepak was also the Chief Executive Officer at 22feet Tribal Worldwide.

    Bhavna Suresh, Deepak Nair and Joel Ayala | 10Club Co-founders
    Bhavna Suresh, Deepak Nair and Joel Ayala (Left to Right) Co-Founders of 10Club

    Joel Ayala

    Joel Ayala is another Co-founder of 10Club and also known as the Co-founder and Managing Partner at Class 5 Global LLC, a venture firm that aims to invest in the next generation of global entrepreneurs.

    The tagline of the company is, ‘Sach Ke Sath‘.

    10Club Logo
    10Club Logo

    10Club – Business Model

    The business model of this company is very unique. The company believes in working together, going into depth, operating and growing e-commerce startup businesses. 10Club has a tried and tested model. It works quickly and provides its clients with the best possible and actionable insights which help the entrepreneurs to understand where exactly their new business is standing in the marketplace and how to take it forward towards growth and success.

    10Club – Revenue Model

    The revenue model of the company is very simple. By using simple words, we can say that the company 10Club is taking all the responsibilities of a new entrepreneur who has just started his/her new business.

    • Business Review – a valuation of the entire business based on the potentiality and performance is established after the connection.
    • Paper Agreement – verification of all of the financial statements is done simultaneously. Contracts and other agreements are prepared too.
    • Fund Transfer – paperwork will be signed by both parties. Data analysis will be done and initially, the process will be taking 6 to 8 weeks.
    • Business Integration – optimization is done.
    • Business Acceleration – data analysis and expert insights are provided or showcased to scale the newly growing business.

    By following all the above-mentioned processes the company collects a good amount of revenue from each startup business it is connected to.

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    10Club – Funding and Investors

    10Club has raised a total amount of $40 million in funding over the one funding round. 10Club is funded by six investors. Fireside Ventures is the lead investor, followed by Secocha Ventures, HeyDay, PDS International, Class 5 Global, and boAt founders.

    Date Transaction Name Money Raised Lead Investor
    June 29, 2021 Seed Round $40 million Fireside Ventures, HeyDay, PDS International

    10Club – Growth

    As mentioned above, the company raised $40 million in the funding round and it is one of the largest seed rounds in the e-commerce roll up space. Since it is one of the largest ones that is why it is a big matter of talk now and more or less everybody knows about it.

    10Club – Acquisitions

    10Club has acquired 5 companies in total. The company last acquired 3 gardening startups – Kraftseeds, Gate Garden, and Kriti Kalash on November 19, 2021. This acquisition would further help the company to scale through product mixes, sales channel expansion, and pricing models. My Newborn was the maiden acquisition of 10Club on September 21, 2021, after which it acquired Skudgear on September 30, 2021.

    Acquiree Name Date Price
    Kriti Kalash November 19, 2021 –
    Gate Garden November 19, 2021 –
    Kraftseeds November 19, 2021 –
    Skudgear September 30, 2021 –
    My Newborn September 21, 2021 –

    10Club – Future Plans

    The company 10Club wants to create a better space for startups. It wants to collaborate with promising businesses on e-commerce platforms and roll them up to help them grow. Startups often fail to manage everything after the initial months of growth that they gain in the beginning. Competition has undoubtedly increased in the marketplace over time but all of the existing companies want growth. This is why 10Club has set out in the market to aid such startup companies with more technology, supply chain, and marketing expertise in the future. More and more funding will help the company to expand its portfolio and bring changes for the upcoming startup businesses to acquire.

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    10Club – FAQs

    What is 10Club startup?

    10club is a Bangalore-based startup that acquires small e-commerce platforms and scales up those businesses.

    Who is the founder of 10Club?

    Bhavna Suresh, Deepak Nair, and Joel Ayala are the other co-founders of  10Club startup.

    When was 10Club founded?

    10Club startup was founded in 2021.

  • Dissection of Mitsubishi’s Business Model | How Does Mitsubishi Make Money?

    Mitsubishi shoji kabushiki kaisha.

    No, this is not a magic spell from Harry Potter’s world. In English we call the above phrase ‘Mitsubishi corporation’ which is equally magical as a spell. This article is a dissection of the businesses they do, their business model and the philosophy they operate with. So, take your diving suits with you and get ready.

    Headquartered in Tokyo, Japan. If we dive into the articles of this company we will find that it reflects quite a clear view of their working areas. It says that the company will be involved in diversified businesses including purchase, sale, manufacturing and development of products. Logistics, new business development, providing services in a broad range of fields, either through the company itself or with any other company in which they hold shares or interests. Okay, that is a lot of areas.

    Thinking of one, Of all. – The tagline

    Shoki Hoko (Corporate Responsibility to Society), Shoji Komei (Integrity and fairness) and Ritsugyo Boeki (Global Understanding Through Business) are the three prime philosophy pillars of this Global Brand.

    About Mitsubishi
    Mitsubishi Mission
    Mitsubishi Facts
    Mitsubishi Business Model
    Mitsubishi Unique Aspects
    How does Mitsubishi make money?
    FAQs

    About Mitsubishi

    Mitsubishi logo
    Mitsubishi logo

    Mitsubishi is an Integrated business enterprise with offices and subsidiaries in 90 countries and approximately 1,700 group companies worldwide. Their 10 business groups are engaged in a wide range of businesses across virtually every industry, ranging from natural resources to the items used in everyday life. Mitsubishi manages a variety of operations in locations across the globe working to achieve sustainable growth for the company and Society.

    Mitsubishi evolution

    Mitsubishi Mission

    Their mission is to provide optimal business solutions to societal needs. Their food and consumer goods businesses help provide a stable supply and resources for everyday life. Engaging in each link of the supply chain, from the production of raw materials to processing, logistics and sales, we provide products that are safe, secure and highly traceable. In the fields of mobility and infrastructure their operations support the sustainable growth of cities. These include Automotive business, airports and other businesses that facilitate the smooth flow of people, goods and data as well as dedicated urban development projects.

    The company has vehicle manufacturing facilities in Japan, the Philippines, Thailand, and Indonesia, and 12 plants co-owned in partnership with others. Mitsubishi has had a 30-year-long association with actor Jackie Chan, who has used their vehicles almost exclusively in his movies throughout his career.

    They also invest in mineral resources and metals projects which are vital in so many ways to the growth of prosperous cities. Energy and power essential for both quality-of-life and industrial development, Operations there include liquefied natural gas or LNG as well as wind power and other renewable energy businesses. By providing a stable supply of energy and power they are helping to realise Sustainable societies. Having their roots in trade, Mitsubishi Corporation has flexibly adapted their business models in line with the ever-changing needs of society. Once again we are in a new era, this one Defined by innovative digital technologies. In order to continually evolve as a company they are taking on new challenges in this space as well. Since their Foundation the three corporate principles have underpinned our commitment to create a new value hand in hand with society.

    Mitsubishi Facts

    • The Mitsubishi logo was derived from the flag design of its shipping company predecessor. The three triangles are actually based on the shape of a water chestnut. In Japanese, the word for three is “mitsu,” and the word for water chestnut is “hishi.” However, “hishi” is pronounced as “bishi” when used in the second half of a word. The combination generated the name Mitsubishi.
    • The logo design, originally created for the shipbuilding company, was based on a blending of two family crests. It existed for many years before the automotive manufacturer’s version was trademarked in 1914.
    • Sold in over 160 countries around the world, Mitsubishi has established itself as the 16th largest automotive manufacturer in the world. Over the years, Mitsu has partnered with other leading brands including Volvo, Chrysler, and Hyundai to produce vehicles sold around the globe.
    • In 1976, Mitsubishi developed the Silent Shaft engine, reducing vibration in 4-cylinder setups. After patenting the groundbreaking technology, they then licensed it to several other big-name manufacturers including Porsche an Saab.
    • The Mitsubishi brand name was not introduced in the U.S. until 1982, when their sedan, the Tredia, and coupes, the Cordia and Starion, hit the scene. When sales started out, Mitsubishi’s cars were sold through 70 dealers in 22 states. But by the end of the ’80s, the company had run its first U.S. ad campaign and significantly increased its presence.
    • Speaking of Guinness Book records, Mitsubishi beat five of them in 24 hours in 2011. Taking their newly released Outlander and Outlander Sport to remote Canada, they racked up a series of unrivalled achievements in one day.
    • Greatest distance driven by a vehicle in reverse on snow in 30 seconds (300 meters)
    • Shortest braking distance by a vehicle on ice (56.2 meters)
    • Most vehicle figure eights on ice in two minutes (3 laps)
    • Fastest vehicle slalom relay on ice (1 minute, 11 seconds)
    • Fastest driven square lap (19 seconds)

    Mitsubishi Business Model

    Mitsubishi Corporate Strategy Model 2021
    Mitsubishi Corporate Strategy Model 2021

    Midterm corporate strategy 2021, showing business portfolio (Business management model)

    This business portfolio shows clearly that the most business of the company comes from the mineral resources area and the second most investment balance is in motor vehicles, machinery and equipment and steel. Investments that show an upward trend in these times are

    • Mineral resources
    • Natural gas
    • Meat, Fish and Vegetables
    • Grains and Food raw materials

    Mitsubishi Unique Aspects

    The reason behind this up jump In investments can be the unprecedented times we all are facing, that is the pandemic. Also, the future lies in electricity and is going to be about sustainability development and natural resources. So, the company wants to invest in the future via the course available through their widespread businesses. We can also see a downward trend in the retail business because of the Covid-19.

    Mitsubishi planning reorganisations across fields of its presence(Mitsubishi Midterm 2021)

    The company revealed in the annual business portfolio that the company will be forming more business groups for the likes of natural gas, industrial materials, Petroleum and chemicals, Minerals etcetera. While the LNG demand is rising because it is the prime resource in the power and industrial sector in the Japanese market, Their mission is to tap this demand via adjustments or betterment in the present scenario to be in sync with the rising demands.

    Industrial materials are an ever increasing competitive market and diversifying materials are likely to provide the opportunity of diversification. The company is planning to redefine the role that they play In this scene. The food industry faces challenges of diversifications. Mitsubishi plans to tap this trouble too by introducing more stable and sustainable business models around this field. To calm societal problems around supply chain management. With the same target to spearhead into solutions, Mitsubishi also plans to jump around some stuff here and there in the Consumer Industry, Power solutions and Urban development to make their existing businesses in these domains more efficient and well planned.

    Consolidated Net Income 2021

    How does Mitsubishi make money?

    The Company is actually a group of group of companies stacked together in harmony, Including but not limited to these groups –

    • Natural Gas Group
    • Industrial Material Group
    • Petroleum and Chemical Solutions Group
    • Mineral resources group
    • Industrial infrastructure
    • Automotive-mobility
    • Food
    • Consumer
    • Power Solution
    • Urban development

    One of the most prominent or major source of revenue for Mitsubishi is their automotive business, That is known to us as Mitsubishi Cars. They started manufacturing cars from 1917, a luxury vehicle for the government officials. They decided to jump into motorsport with the “Macau Grand Prix” In 1962. With an inception like this, Mitsubishi went through a long history of vehicles, made for everyone. They were sold in America, Japan and eventually spread out in the whole world. From that time, Their Automotive business became a major and prime source of the revenue.

    In one of its leading places, North America, The company determined its initial target audience to be consumers under the age of 45, typically married, and with an annual household income above $55,000. Mitsubishi strategised about the best ways to reach this demographic group. The company’s solution was to pitch the Galant as an antidote to the drab routines and responsibilities of adulthood. So they came up with a tagline “Wake Up and Drive”. After cars this magnanimous giant corp is moving its legs to electric future. Yes, Mitsubishi Electric, a new sustainable approach to transportation that is matching the company’s tagline of sustainable future. Truly Thinking of one, of all.

    So, we see that the company is totally diversified to too many areas. Be it manufacturing, development, services, transport of all sorts and what not. Let’s look at some interesting data touch points in representation.

    Conclusion

    • The company has established itself as a global brand with its strong position in different spheres.
    • It is a group of companies packed together for synergy.
    • It operates heavily on its Automobile business and invests primarily in various sustainable resources.
    • The philosophy of this Corporation has three edges Shoki Hoko (CSR), Shoji Komei (Integrity) and Ritsugyo Boeki (Understanding).
    • It plans to go with the aim of sustainable growth in future, meeting the current pandemic needs.

    FAQs

    What is Mitsubishi known for?

    Mitsubishi is among the top automotive manufacturer that sold in over 160 countries around the world.

    What country was Mitsubishi founded in?

    Mitsubishi was founded in 1870, Tokyo, Japan.

    How much money does Mitsubishi make a year?

    Mitsubishi Corporation generated revenue amounted to around 15-16 trillion Japanese yen.

    What products does Mitsubishi make?

    Mitsubishi products include products in several industries that are:

    • Mining
    • Shipbuilding
    • Telecom
    • Financial services
    • Insurance
    • Electronics
    • Automotive
    • Construction
    • Oil and gas
    • Real estate
    • Foods and beverages
    • Chemicals
    • Steel
    • Aviation

  • Marico – An FMCG with a Positive Impact on The Entire Business Ecosystem

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Marico.

    The consumer goods market is a group of stocks and companies that deal with goods purchased by individuals and households rather than by businesses and industries. Food manufacturing, baked goods, garments, drinks, vehicles, and electronics are also part of this industry.

    Marico Limited is a leading consumer goods company in India, offering a wide range of food, beauty, and wellness products and services. Marico has offices in over 25 countries across Asia and Africa, with its headquarters in Mumbai, Maharashtra, India.

    Marico – Company Highlights

    Company Name Marico Limited
    Headquarters Mumbai, Maharashtra, India
    Industry Consumer goods
    Founded 2 April 1990
    Founder Harsh Mariwala
    Products Personal care, Skin care, Convenience food
    Areas Served Worldwide
    Website www.marcio.com

    Marico – Latest News
    About Marico and How it Works?
    Marico – Vision and Mission
    Marico – Founder and History
    Marico – Name, Logo and Tagline
    Marico – Products
    Marico – Business Model
    Marico – Revenue and Growth
    Marico – Key Financial Metrics
    Marico – Investments
    Marico – Acquisitions
    Marico – Competitors
    Marico – Challenges Faced
    Marico – Future Plans
    Marico – FAQS

    Marico – Latest News

    As of January 2021, Marico was adopting a digital-first approach for premium foods.

    Marico, a major Consumer goods business, is aiming for a bigger share of the food market. Marico wants to increase revenue from its food sector to INR 500 crore in FY22, up from less than INR 200 crore the previous fiscal. Sanjay Mishra, COO of Marico, spoke about the company’s renewed emphasis on the men’s grooming market, as well as strengthening the company’s premium product range and introducing “mass products with differentiation.”

    “The big picture is that we want to be present in the foods segment, in the premium as well as mass categories. For the premium segment, we are going to adopt a digital-first approach. This calls for doing multiple things including creating new categories and tapping categories that are huge in the digital space. We started by prioritizing Saffola Fittify and Coco Soul as digital-first brands to see the response we got. Over time, we have learnt that there is a demand for these categories, but at this time, the market size is very small in the country. Hence, we are focusing on creating categories digitally,” said Sanjay Mishra, COO of Marico.

    About Marico and How it Works?

    Marico Limited is a leading consumer goods company in India, specializing in food, beauty, and wellness. Marico has a presence in over 25 countries across Asia and Africa, with its headquarters in Mumbai. It nurtures leading brands in hair care, skin care, edible oils, nutritious foods, hygiene, male grooming, and fabric care, among other categories. Marico’s goods are a part of millions of people’s everyday lives all over the world.

    Parachute, Parachute Advansed Livon, Set Wet, Mediker, Saffola, Nihar Naturals, and Revive are some of the famous Indian household brands. Parachute, HairCode, Ingwe, X-Men,  Caivil, Isoplus, Code 10,  Hercules, Black Chic, and Thuan Phat are among the foreign brands that have been localized to meet the fashion needs of international customers.

    Marico – Vision and Mission

    Every member of the Marico family has a vision of long-term growth and prosperity while also attempting to have a positive impact on the entire business ecosystem. They collaborate to improve the lives of all of their stakeholders, including consumers, investors, members, and society at large.

    The corporation has always taken steps to minimize negative environmental impacts while focusing on the common benefit of the people. It inspires people to contribute to society in every way they can. Marico claims that businesses and social organizations can improve their economic and social values through creativity and innovation. Instead, it is one of the company’s core principles.

    Marico – Founder and History

    Harsh Mariwala entered his family’s company, Bombay Oil Industries, in 1971, and by 1974, he had imagined an FMGC market for coconut and refined edible oils in smaller consumer packs, and had established a national distribution network for Parachute. And it was then that the first blue bottle of parachute oil appeared in Harsh’s invention.

    Harsh Mariwala, Founder of Marico
    Harsh Mariwala, Founder of Marico

    Marico was born on April 2nd, 1990. Marico also released another haircare product, Hair & Care, a non-sticky hair oil, in the same year. Sweekar sunflower oil has also become a household name.

    In 1992, Marico relocated its headquarters from Masjid Bunda Bazar to upscale Bandra. The business transitioned from being an exporter to an international marketer in 1992, when it opened its first overseas office in Dubai.

    Marico – Name, Logo and Tagline

    Marico’s tagline says, “Marico – make a difference”. The firm has always taken steps to minimize negative environmental impacts while focusing on the common benefit of the people.

    Company Logo of Marico
    Company Logo of Marico

    Marico – Products

    Hair Oil

    • Nihar Naturals Sarson Kesh Tel
    • Nihar Naturals Shanti Amla Badam Hair Oil
    • Parachute Advansed Deep Conditioning Hot Oil
    • Parachute Advansed Aloe Vera Enriched Coconut Hair Oil
    • Parachute Advansed Coconut Hair Oil
    • Parachute Advansed Jasmine Hair Oil
    • Hair & Care Fruit Oils
    • Nihar Naturals Coconut Hair Oil

    Coconut Oil

    • Parachute Coconut Oil
    • Nihar Naturals Coconut Oil
    • Nihar Naturals Uttam Coconut Oil

    Hair Serum

    • Livon Silky Potion Hair Serum
    • Hair & Care Silk n Shine Hair Serum

    Anti-Hairfall

    • Livon Hair Gain Tonic
    • Parachute Advansed Ayurvedic Hair Oil
    • Parachute Advansed Ayurvedic Gold Hair Oil
    • Parachute Advansed Scalp Therapie Hair Oil

    Male Grooming and Styling

    • Parachute Advansed Men’s Hair Cream Range
    • Set Wet Beard Styling Gel
    • Set Wet Deodorants
    • Set Wet Styling Gel

    Wellness

    • Saffola Oils
    • Saffola Aura – Olive & Flaxseed Oil
    • Saffola Masala Oats
    • Saffola Multigrain Flakes

    Skincare

    • Parachute Advansed Body Lotion

    Marico – Business Model

    The Marico business model is centered on focused growth across all of its brands/and territories, which is powered by constantly enhancing customer value propositions, market expansion, and expanding its retail presence. The model ensures Marico’s presence in niche / ethnic Indian product or service categories where traditional MNCs are weak.

    Marico is a well-managed company that has created a stimulating work environment that empowers employees, facilitates teamwork, and encourages innovative ideas. Marico has risen to become one of the few profitable Indian FMCG companies over the years as a result of this.

    Marico – Revenue and Growth

    Marico Ltd posted a 13 percent increase in profit in the December quarter compared to the same period the previous year, despite rising raw material prices.

    The company’s earnings beat analysts’ expectations, owing to strong growth across most of its portfolio. For the three months ended December 31, the manufacturer of Parachute coconut oil and Saffola edible oil posted a net profit of INR 307 crore, up from INR 272 crore the previous year.

    In response to increasing prices, the company implemented selective price hikes in its main Parachute brand during the quarter. In India, Marico posted strong demand across 95 percent of its portfolio, suggesting that consumer sentiment is improving.

    “In the India business, the company witnessed robust demand trends across more than 95% of its portfolio amidst steadily improving consumer confidence and a declining covid-19 graph. Traditional trade led the growth as the company took concerted efforts to drive excellence in execution. The company also continued to operate at reduced distributor inventory levels. Among the alternate channels, e-commerce witnessed augmented growth and modern trade also recovered sequentially to end flattish on a year-on-year basis,” the company said in a filing to the exchanges.

    Marico – Key Financial Metrics

    Financial Metric 2019-20 2018-19
    Total Income 3504.00 3489.00
    PAT Margin -7.86 36.88
    Equity Share Capital 93.03 93.03
    Asset Turnover Ratio 5.61 7.14

    Marico – Investments

    Date Organization Name Round Amount
    Apr 18, 2018 Revofit Corporate Round –
    May 18, 2017 Beardo.in Funding Round ₹500M

    Marico – Acquisitions

    Acquiree Name About Acquiree Date Amount
    Beardo.in Beard is an official brand manufacturer of natural ordinary oils or incompatible products to bearded man. Jul 1, 2020 –
    Isoplus Isoplus, a hair styling brand in South Africa. Jul 28, 2017 ₹360M

    Marico – Competitors

    Top competitors of Marico :

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    Marico – Challenges Faced

    Marico faced an extreme challenge from Unilever at a critical juncture in its growth path. Back then, it was no secret that Parachute, Marico’s coconut hair oil brand, was the single largest contributor to the company’s portfolio. With the aim of wresting the market away from Parachute, Hindustan Unilever launched and began vigorously advertising their own brand Nihar.

    HU’s aggressiveness was evident in its promotional campaign, which outspent Marico at every turn and drowned Marico out in the media with its deafening voice. Then came some alarming news from the field, with Marico salespeople reporting “green walls in retail stores.” Nihar was a green brand, while Parachute was a blue one. For Mariconians, visions of green walls became nightmares.

    Explaining Marico’s strategy, Sameer Satpathy, Head of Marketing, said, “Our strategy has always been to focus strongly on brands; investments in brands in terms of what is correct for the brands, which builds long term preference for the brand. So, we fundamentally keep doing that and I believe that it is more important not only during times of slowdown, but also when there is a boom.”

    Marico – Future Plans

    Marico’s most aggressive strategy is in the food industry. It recently introduced honey, which it says is one of the purest in the world, as part of the Saffola brand. With Covid-19 still raging, Gupta says that people’s eating habits have been reorganized into three categories: health and hygiene, nutritional immunity, and ready-to-cook foods or between-meal snacks.

    Marico does not yet have critical mass in health and hygiene, and has made its foray into the immunity room with honey.

    Fortunately, 80 to 90 per cent of our portfolio consists of items of daily consumption where we can grab market share. And there is also a huge opportunity to quickly get scale in others so that they become a significant part of our portfolio,” says Gupta of the immunity-giving foods the company plans to launch.

    Marico – FAQS

    What does Marico do?

    Marico Limited is a leading consumer goods company in India, offering a wide range of food, beauty, and wellness products and services.

    Who founded Marico?

    Harsh Mariwala is the founder of Marico.

    Is Parachute a product of Marico?

    Yes, Parachute oil is Marico’s product.

    What companies do Marico compete with?

    Top competitors of Marico are Hindustan Unilever, Procter & Gamble, Dabur, Advantice Health, Emami, Gillette India, Bajaj Consumer and Colgate.

  • Top 8 Consumer Electronics companies in India

    The consumer electronic sector in India is one of the major sectors of the country. India is set to become to the largest electronics market in the world by 2025 with a turnover of USD 400 billion, according to Invest India.

    The consumer electronics goods industry is estimated to become the 5th largest by 2025. In the below article let’s look at some of the top Indian companies involved in the manufacturing of consumer electronics.

    Bosch in India
    Havells India
    Godrej and Boyce
    Whirlpool India
    Voltas
    Crompton Greaves Consumer Electricals Ltd.
    Blue Star
    Bajaj Electricals
    FAQ

    Bosch in India

    Bosch is one of the leading consumer electronics companies in India. The company was founded in the year 1951 and has its headquarters located in Bangalore, India. The company is also a leading supplier of technology and services such as industrial technology, mobility solutions, consumer goods, energy, building technology. The company has its manufacturing facilities in Karnataka and Tamil Nadu. The development center of Bosch in India is the largest.

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    Havells India

    Havells India is one of the biggest electrical equipment manufacturing companies in India. The company was founded in the year 1958 and has its headquarters located in Noida, India. The company also has a leading market share in a wide range of products such as industrial and domestic circuit protection devices, motors, fans, cables and wires, modular switches, and many more.

    Operating revenue for Havells India Limited from financial year 2015 to 2020
    Operating revenue for Havells India Limited from financial year 2015 to 2020

    The company has around 6,000 facilities and manufacturing facilities in Alwar, Baddi, Guwahati, and many other places. Havells India also owns famous brands such as Lloyd, Crabtree, and standard. The company has around 40 branches in India with a network of around 4000 professionals and more than 7000 dealers.

    Godrej and Boyce

    Godrej and Boyce are a subsidiary company which is owned by the well-known company Godrej group. The company was founded in the year 1987 and has its headquarters located in Mumbai, India. The company has its presence in around 14 diverse verticals. The company initially started with the manufacturing of locks and later moved to other domains.

    Some of the sectors the company is part of are electricals and electronics, aerospace, AV solutions, construction, tooling, process equipment, batteries, appliances. The company also has its presence in global markets such as Africa, Middle East, Asia, the U.S, and Europe.

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    Whirlpool India

    Whirlpool is a U.S based consumer electronics manufacturer. Whirlpool entered India in the year 1980 as part of its global expansion strategy. In India, the company has its headquarters in Gurugram. The company entered into the market as a joint venture with the TVS group.

    Whirlpool's net sales worldwide 2010 to 2020
    Whirlpool’s net sales worldwide 2010 to 2020

    The products under Whirlpool India include washing machines, refrigerators, air conditioners, and microwave ovens. The company has its manufacturing facilities in Faridabad, Puducherry, and Pune. The company has around 92,000 employees globally.

    Voltas

    Voltas is one of the largest air conditioning companies in India. It is also one of the most reputed providers of engineering solutions, specializing in project management. Voltas was founded in the year 1954 and has its headquarters located in Mumbai, India. The company has more than 5000 employees and manufacturing facilities in Thane and Dadra.

    Some of the products and services of the company include consumer electronic appliances, technology, engineering, construction, textiles, mining and manufacturing, cooling and ventilation, etc. The company had begun with a collaboration with Tata sons and Volkart brothers.

    Crompton Greaves Consumer Electricals Ltd.

    Crompton Greaves Consumer Electricals is one of the leading companies in the manufacturing of consumer electronic goods in India. The company was founded in the year 1878 and has its headquarters in Mumbai, India. Crompton Greaves Consumer Electricals Ltd was formerly known as Crompton Greaves (CG).

    The company has manufacturing facilities across the country some major places include Bangalore, Madhya Pradesh, and Goa. The company has around 8,000 employees and products such as Transformers, Pumps, DC motors, HT and LT motors, railway signaling systems, switches, and electronic appliances.

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    Blue Star

    Blue Star is also one of the leading companies involved in the manufacturing of consumer electronic goods in India. The company was founded in the year 1943 and has its headquarters in Mumbai, India. The company specializes in the manufacturing of refrigeration and air conditioning systems.

    The products and services of the company include Plumbing, electronic appliances, electrical and firefighting, etc.

    Bajaj Electricals

    Bajaj electricals is a company under the Bajaj group. The company was founded in the year 1938 and has its headquarters located in Mumbai, India. The company was founded by Kamalnayan Bajaj and has its manufacturing unit in Pune.

    Bajaj Electricals has expanded its business from consumer electronic manufacturing into lighting, luminaries, LPG-based generators, fans, appliances, engineering projects, etc. The company has around 36,000 employees.

    FAQ

    Who is the Founder of Havells?

    Qimat Rai Gupta was an Indian entrepreneur, founder, former chairman and managing director of Havells.

    Is bosch Indian company?

    Bosch Ltd is an India-based auto component manufacturer company.

    How much did the global consumer electronics market size account for in 2019?

    The market size of consumer electronics valued at USD 1 trillion in 2019.

    Conclusion

    These are the list of top Consumer Electronic manufacturing companies in India. The demand for consumer electric goods such as refrigerator and fridge is going to increase in the coming future. We will be able to see a lot of demand for consumer electric goods from the rural areas of India.

  • Coca-Cola India – Hoping to Regain its Fizz in India

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Coca-Cola.

    Coca-Cola India, is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Ever since its re-entry in 1993, the Company has gone on to establish an unmatched portfolio of beverages, refreshing consumers with its leading beverage brands like Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, VIO Flavored Milk, Maaza, Minute Maid range of juices, Georgia and Georgia Gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN energy drink.

    The Company along with its bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers. Its brands are some of the most preferred and most sold beverages in the country.

    Coca-Cola India – Company Highlights

    Startup Name Coca-Cola India
    Headquarters Gurgaon, India
    Industry Consumer goods
    Parent Company The Coca-Cola Company
    Started Operating 1950
    CEO Neeraj Garg
    Areas served India
    Website www.coca-colaindia.com

    Coca-Cola India – About and How it works?
    Coca-Cola India – Logo and its meaning
    Coca-Cola India – Recent News
    Coca-Cola India – Founder and History
    Coca-Cola India – Mission
    Coca-Cola India – Business Model
    Coca-Cola India – Revenue and Growth
    Coca-Cola India – Investment
    Coca-Cola India – Challenges Faced
    Coca-Cola India – Competitors
    Coca-Cola India – Future Plans
    Coca-Cola India – FAQs

    Coca-Cola India – About and How it works?

    Coca-Cola India is the Indian version of the renowned Coca-Cola company, the Consumer goods firm known across the globe. The Coca-Cola Company started operating in India in 1956. Coca-Cola is India’s largest beverage maker and is estimated to have around 40% share of the country’s branded beverages market.

    For Coca-Cola overall, India is currently the sixth-largest market after the U.S., Mexico, Japan, Brazil and China. While Quincey’s mandate to his India team — led by T. Krishnakumar, president Coca-Cola India and Southwest Asia — is to move India one notch up in the foreseeable future, his long-term vision is for India to be among the company’s top three markets globally.

    Coca-Cola India – Logo and its meaning

    The brand’s history began when John Stith Pemberton, the inventor of the beverage, turned to his book accountant – Frank M. Robinson, to help him brand his creation. Frank immediately suggested the simple and mark-hitting ‘Coca-Cola’. The marketing strategy created a boom, and one year later Frank came up with the first logo – the handwritten name of the company.

    Logo of Coca-Cola India
    Logo of Coca-Cola India

    The handwriting has proved to be an eternal element, as it has come through the numerous logo modifications unchanged except for the colour. The logo of Coca-Cola is the same with the attached country name, for India.

    Coca-Cola India – Recent News

    • Coca-Cola said T. Krishnakumar will be responsible for building and strengthening critical local partnerships in India and supporting the new operating unit leadership team. Krishnakumar had been heading Coca-Cola India as president since April 2017.
    • Coca-Cola India’s revenue from operations rose 2,741.54 crore in 2019-20, up 18.63 per cent during 2019-20 as compared with INR 2,310.92 crore a year ago.
    • The company, which makes Maaza juice drink, Thums Up, Sprite and Coca-Cola aerated drinks and operates across 15 factories, said the policy will span the period post-pandemic, such that employees can choose to permanently work-from-home, provided they do not need to be physically present at the work location, for example at factories and sales functions.
    • Coca-Cola said its financial contribution will be utilized for various purposes, which include activation of over 50 locations across 10 states in partnership with its bottlers to support the hydration needs of the underserved communities through distribution of beverages during the lockdown period.

    Coca-Cola Vs. PepsiCo Business Model
    They are the world’s largest beverage manufacturers. We can find so many key similarities and key differences between these two business models. PepsiCo has revenue of $13.88 billion in the first quarter of 2020. Coca-Cola has revenue of $8.60 billion in first quarter of 2020.
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    Coca-Cola India – Founder and History

    Asa Griggs Candler is the founder of Coca-Cola.

    Asa Griggs Candler, founder of Coca-Cola
    Asa Griggs Candler, founder of Coca-Cola

    Coca-Cola came to India in the year 1956. Since India had not any foreign exchange act, Coca-Cola made huge money operating under 100% foreign equity. Indian foreign exchange act was implemented in the year 1974 during Indira Gandhi time. The foreign exchange act stated that foreign companies selling consumer goods must invest 40% of its equity stake in India in its Indian associates. Coca-Cola agreed with investing 40% foreign equity but stated that they would still hold full power in technical and administrative units with no local participation allowed.

    This demand was against the foreign exchange act. The government instructed Coca-Cola to either write up a new plan or to leave the country. In 1976 Indira Gandhi called for elections and all the other political parties formed one party in her opposition. They called themselves the Janta Party. The Janata Party came into power in 1977 and stressed that Coca-Cola should either accept the foreign exchange act or leave the country. Coke India left that year.

    Coca-Cola India – Mission

    Coca-Cola’s mission statement is “to refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.” Coca-Cola is a company that focuses on leaving a legacy wherever it operates. The company highly values making a difference in individuals and communities, while at the same time letting them enjoy the great tastes of its products.

    Coca-Cola India – Business Model

    In light of the company’ affordability strategy, Coca-Cola went about bringing a cost-focus culture to the company. This included procurement efficiencies –through focus on key input materials, trade discipline and control and proactive tax management through tax incentives, excise duty reduction and creating marketing companies. These measures have reduced the costs of operations and increased profit margins.

    Coca-Cola in India minimized its capital needs by meeting new manufacturing capacity needs through external co-packers, outsourcing its distribution and meeting its in-market-refrigeration and cooling needs by giving incentives to retailers to self-fund the same through its “Own Your Fridge Scheme.”

    Today, the company has an extensive rural and urban distribution network. Coca-Cola adopts a hub and spoke format distribution network ensuring that large loads travel longer distances  and  short  loads  travel short distances. The company has increased its village penetration from 9 per cent in 2000 to 28 per cent in 2004 and covers  approximately 175,000 villages today. Rural India now accounts for  30 percent of Coca-Cola’s sales volumes.

    Coca-Cola India – Revenue and Growth

    Coca-Cola India’s revenue from operations rose 2,741.54 crore in 2019-20, up 18.63% during 2019-20 as compared with ₹2,310.92 crore a year ago. While its other income had contributed ₹70.52 crore to the financial year ended March 31, 2020.

    Achieving continued sustainable, responsible growth in India is core to achieving our 2020 Vision of doubling system revenues in this decade,” said Muhtar Kent, Chairman and CEO, The Coca-Cola Company. “Our ongoing investment in India is focused on delivering innovation, partnerships and a portfolio that enhances the consumer experience ensures product affordability and builds brand loyalty to deliver long-term growth.”

    NARTD beverages have enormous growth potential in India. Coca-Cola India has registered unit case volume growth in India for the past 23 quarters, 17 of which have seen double-digit growth. Two of the Company’s core sparkling brands – Thums Up and Sprite – are the country’s top-selling soft drink brands while brand Coca-Cola is one of the country’s fastest-growing sparkling brands, most recently reporting 27 percent growth in the first quarter. In the still beverage category, Coca-Cola’s Maaza is India’s largest selling juice drink.

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    Coca-Cola India – Investment

    The Coca-Cola system has already invested more than US $2 billion in India since it re-entered the country in 1993. Today’s announcement brings the total investment number to US$7 billion since reentry into India. The Coca-Cola India system currently directly employs more than 25,000 people and is estimated to have created indirect employment for more than 150,000 people in related industries through its vast procurement, supply chain and distribution system. The investments announced today by Coca-Cola will further catalyse economic growth and create new opportunities for local communities.

    Atul Singh, President and CEO, Coca-Cola India and Southwest Asia, said, “India is a strategic growth market for The Coca-Cola Company, ranking among our top 10 markets in volume globally and as the largest market in the Eurasia and Africa Group. Our India business has been growing at a robust rate over the last five years, and our goal is to continue this momentum. The country’s demographics, economic and social parameters are all huge drivers of growth and we have to ensure that we continue to grow our offerings to be the non-alcoholic, ready-to-drink beverage company of choice for local consumers.”

    Coca-Cola India – Competitors

    Coca-Cola and Pepsi have been losing share to local rivals, including Parle, Dabur and ITC, in the aerated-beverages segment even as the global soft-drink giants introduced more fruit-based and healthier products to reduce their reliance on sugary sodas, in India.

    Coca-Cola India – Challenges Faced

    • A debate over water usage, accusations over pesticide content and sweeteners, as well as more general concerns in India over the unhealthiness of fizzy drinks are plaguing the brand. “Coca-Cola has had a chequered history in India,” says N Chandramouli, a brand expert and chief executive of Trust Research Advisory, a data insights company in India.
    • In the past month, Atlanta-based Coca-Cola and its rival PepsiCo have been boycotted by retailers in the southern Indian state of Tamil Nadu, while traders in Kerala have followed suit and decided to favour local beverages such as lime soda and coconut water, amid accusations that the multinational companies are exploiting scarce water resources in the drought-hit states.
    • Meanwhile, the food and drug administration in Maharashtra a week ago asked McDonald’s to stop selling Coke Zero across its outlets in the state because of concerns over artificial sweeteners and a lack of warning displayed on the product
    • In the past, the brand has had several turbulent experiences in India. Coca-Cola withdrew from the country in 1977 after a new government insisted that the company partner with a local firm. The cola maker did not return until 1993, post-liberalisation, as India began opening up the economy to foreign investment.

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    Coca-Cola India – Future Plans

    • Coca-Cola is working on reducing the sugar content in its beverages in three to four years and has already reduced it in Thums Up and Maaza to below six grams, T Krishnakumar, president-India and Southwest Asia of Coca-Cola, said. All new launches by the company won’t have more than six grams of sugar in the next three and a half to four years, he said. “Most of our new products which were expanded come with sugar levels, which are much below what has been prescribed by the WHO”
    • Coca-Cola had earlier committed an investment of $1.7 billion by 2023 to grow what it calls the fruit circular economy in India. As a part of this, it wants to invest in the entire fruits supply chain—right from working with farmers to grow high-quality fruits to processing them for fruit-based drinks and creating a line for finished products to be marketed in India. As a part of growing volumes in India, Coca-Cola will also launch new products across categories, including enhanced hydration, nutritious dilutables and beverage-plus (like fruit-based snacks).

    T. Krishnakumar, President and CEO of Coca-Cola India and South West Asia, said, “The next target we are eyeing is to double the size of the business in five years. We had promised to invest INR 11,000 crore/ $1.7 billion by the year 2023 and we are on path. We will complete our investment ahead of time.”

    Coca-Cola – FAQs

    Who is the Founder of Coca-Cola?

    Asa Griggs Candler is the founder of Coca-Cola.

    Who is the CEO of Coca-Cola India?

    Neeraj Garg is the CEO of Coca-Cola India.

    Why was Coca-Cola banned in India?

    Coca-Cola was temporarily banned in India due to reports of it containing pesticides.

  • The Economic Outcomes of the Suez Canal crisis

    The recent news about the blockage of the Suez Canal has gained a lot of popularity on social media. The pictures of the blockage have been widely spread in the online world as memes. But the economic outcomes of the blockage of Suez canal are severe.

    Let’s look at the Economic Outcomes of the Suez Canal crisis

    What happened at Suez canal
    Economic outcome of the Suez Canal crisis
    Loss due to the Suez Canal crisis
    Effect on Crude oil prices
    Other consequences due to the Suez Canal crisis
    FAQ

    What happened at Suez canal

    A giant cargo ship which is 400 meter in length has blocked the Suez Canal. The Canal has been blocked by the ship for the past few days. The ship which is operated by the Taiwanese transport company evergreen marine is one of the world’s largest biggest container vessels.

    The ship weighs 200,000 tones and has a maximum capacity of 20,000 containers. It is said that the ship had lost control after it entered the narrow passage of the Suez Canal from the Red Sea. The salvage company which is trying to refloat the ship has said that it might take weeks for them to complete the task.

    Peter Berdowski who is the CEO of Dutch company Boskalis who is also one of the rescue teams trying to free the ship has said that depending on the situation, they can’t exclude that it might take weeks.

    Economic outcome of the Suez Canal crisis

    The ship has stopped 12% of the world’s seaborne trade and has already cost losses of billions. Almost 50 percent of the container ships pass through the Canal on a daily basis and around 30% of the global container traffic passes through it.
    The current situation is expected to cause a great damage to the global trade. It is expected that the prices of all essential commodities will increase.

    Suez Canal Crisis
    Suez Canal Crisis

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    Loss due to the Suez Canal crisis

    The experts fear that the blockage has led to severe effect on the economy and the global trade. The blockage is costing around 400 million (around INR 2.8k crores) per hour, as ships are asked to take a longer route to reach their destinations.

    Experts have said that this is the worst ship blockage ever witnessed. It is said that many cargo ships which have been diverted would take another 5-6 days to reach their destination.

    Effect on Crude oil prices

    It is said that more than 200 containers carry crude oils through the Canal on a daily basis. Experts have also told that the major hit would be for the small tankers and the crude oil exports from Europe to Asia.

    The director of Asia oil at FGE Sri Paravaikkarasu has said that around 20% of Asia’s Naphtha which is crude oil is supplied through the Suez Canal. He said that re-routing of the ships would add more amount of fuel consumption for the ships that is around 800 tones and increase its operating expenses.

    The shortage in the availability of the crude oil will lead to a jump in the crude oil prices. It is said that the crude oil prices have already increased due to the fear of the crude oil Suez Canal blockage in the past few days.

    Data from Refinitiv has suggested that around 30 oil tankers have been waiting at both the sides of the Suez Canal. David Fyfe who is a chief economist at Argus Media which is a market research firm said that around 5-10 percent of the global shipments passing through the Suez Canal are crude oil, refined oil, and liquefied natural gas shipments.

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    Other consequences due to the Suez Canal crisis

    Lars Jensen who is an independent container shipping expert based in Denmark has said that basically anything you see in the stores would be in shortage because of the blockage in the Suez Canal.

    This includes everything from toilet papers, coffee, furniture, clothes, shoes, exercise equipment to car parts, carpets, and electronics. The blockage has also delayed e-commerce product deliveries which even include food.

    Ian woods who is a marine cargo lawyer and partner at the London-based firm Clyde and Co. has said that, there are commodities worth millions of dollars on other ships waiting for the blockage to be cleared.

    If the blockage is not cleared quickly then they would consider taking longer routes which will increase the operational charges and these extra charges will be carried down to the consumers.

    It is said that eventually the consumers will have to pay the price and this blockage would have a deep impact on the end consumers. The exact amount and the exact effect of the blockage are not yet analyzed but the more it delays the consequences will increase.

    Each day of delay will add more billions of dollars of losses towards the global trade and the economy.

    FAQ

    What country owns the Suez Canal?

    The Suez Canal is operated and owned by Egypt.

    What country built the Suez Canal?

    In 1854, Ferdinand de Lesseps, the former French consul to Cairo, secured an agreement with the Ottoman governor of Egypt to build a canal 100 miles across the Suez.

    Why did Great Britain want to control the Suez Canal?

    Great Britain wanted to control the Suez canal, because it allowed them quicker access to its colonies in Asia and Africa.

    When did Britain buy the Suez Canal?

    In 1875 Britain bought Suez Canal from the Egyptians in £4million worth of shares.

    Conclusion

    However, Egypt’s Suez Canal Authority is looking forward to cooperating with the United States in efforts to refloat the container ship which has blocked the Suez Canal for the past few days. According to Arab News, the Canal revenue for Egypt was $5.6 billion in 2020.

  • Bosch : Growing since 2015

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Robert Bosch, or Bosch, is a German multinational engineering and electronics company headquartered in Gerlingen, near Stuttgart, Germany. The company was founded by Robert Bosch in Stuttgart in 1886. Bosch is 92% owned by Robert Bosch Stiftung.

    Bosch’s core operating areas are spread across four business sectors: mobility (hardware and software), consumer goods (including household appliances and power tools), industrial technology (including drive and control) and energy and building technology.

    Bosch – Company Highlights

    Startup Name Robert Bosch GmbH
    Headquarters Gerlingen, Germany
    Industry Conglomerate
    Founder Robert Bosch
    Founded 15 November 1886
    CEO Volkmar Denner
    Website www.bosch.com

    Bosch – About and How it works?
    Bosch – Logo and its meaning
    Bosch – Founder and History
    Bosch – Mission
    Bosch – Business Model
    Bosch – Revenue and Growth
    Bosch – Acquisitions
    Bosch – Funding and Investors
    Bosch – Investments
    Bosch – Challenges Faced
    Bosch – Competitors
    Bosch – Future Plans

    Bosch – About and How it works?

    Robert Bosch GmbH, or Bosch, is a German multinational engineering and technology company headquartered in Gerlingen, near Stuttgart, Germany. Bosch Limited is a holding company. The Company operates in the manufacturing and trading of automotive products. Its segments include Automotive Products and others. The Company has presence across automotive technology, industrial technology, consumer goods and energy and building technology.

    Bosch Ltd was incorporated in the year 1951 with the name Motor Industries Company Ltd. Initially, the company entered India with establishment of Calcutta office. In the year 1953, the company initiated their manufacturing at Bangalore Plant. In the year 1954, they stared manufacture of spark plugs, single-cylinder diesel fuel injection pumps & nozzle-holders. In the year 1956, they started manufacture of multi-cylinder diesel fuel injection pumps.

    Bosch – Logo and its meaning

    Logo of Bosch
    Logo of Bosch

    In 1926, Robert Bosch wrote, “A trademark must also be simple, which is why the famous, good trademarks, the best of the crop, are plain line drawings. Trademarks must be simple and clear if they are going to make an impression and be easily remembered.” And for a hundred years now, his armature in a circle has fitted the bill perfectly.

    Bosch – Founder and History

    Robert Bosch is the founder of Bosch.

    Founder of Bosch
    Founder of Bosch

    The history of the company started in a backyard in Stuttgart-West as the Werkstätte für Feinmechanik und Elektrotechnik (Workshop for Precision Mechanics and Electrical Engineering) on 15 November 1886. One year later, Bosch presented the first low voltage magneto for gas engines.

    From 1897, Bosch started installing better-designed magneto ignition devices into automobiles and became the only supplier of a truly reliable ignition within the industry. In 1902, the chief engineer at Bosch, Gottlob Honold, unveiled the high-voltage magneto ignition system with spark plug. This product paved the way for Bosch to become a leading automotive supplier.

    The first factory was opened by Bosch in Stuttgart in 1901. In 1906, the company produced its 100,000th magneto. In the same year, Bosch introduced the 8-hours day for workers. In 1910, the Feuerbach plant was founded and built close to Stuttgart. In this factory, Bosch started to produce headlights in 1913.

    In 1917, Bosch was transformed into a corporation.

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    Bosch – Mission

    “We are Bosch” — is their mission statement.

    A spokesperson for Bosch said, “We are motivated by the desire to develop products that are ‘Invented for life,’ that spark enthusiasm, that improve quality of life, and that help conserve natural resources. Our “We are Bosch” mission statement reflects this.”

    The company’s main mission is to provide cutting-edge technological solutions and to be at the forefront of new technological advancements.

    Bosch – Business Model

    Bosch’s core operating areas are spread across four business sectors:

    • Mobility (hardware and software)
    • Consumer goods (including household appliances and power tools)
    • Industrial technology (including drive and control) and
    • Energy and building technology.

    Bosch supplies important parts for many industries which include the part in their final product. One Bosch part is for example the battery component for e-bikes, which then are branded empowered by Bosch” next to the brand of the bike.

    Bosch – Revenue and Growth

    In 2019, Bosch generated around 77.7 billion euros in revenue. Officially Robert Bosch GmbH, the multinational engineering and electronics company is one of Germany’s top brands and among the largest engineering and electronics companies in Germany.

    In 2015, the revenue of Bosch jumped by over 20 billion euros. Around this time, Robert Bosch performed several important takeovers that boosted revenue streams. Included is a three billion euro takeovers of a joint venture with Siemens Hausgeräte. The Bosch and Siemens partnership, known as BSH, still operates under the same name producing home appliances. A partnership also existed between Bosch and competitor ZF Friedrichshafen AG. The joint venture, ZF Lenksysteme, were producers of electronic steering systems for road vehicles. Following the takeover, Bosch acquired all shares of the four billion euro operation and changed the name to Robert Bosch Automotive Steering.

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    Bosch – Acquisitions

    Bosch has acquired 11 organizations. Their most recent acquisition was SPLT (Splitting Fares) on Feb 21, 2018.

    Acquiree Name Announced Date Amount About Acquired Company
    SPLT (Splitting Fares) Feb 21, 2018 – SPLT is a carpooling platform that allows individuals to see their matches prior to accepting the rides and communicate in-app.
    ITK Engineering Oct 13, 2016 – ITK Engineering is a provider for system and software development across industries.
    Seeo Aug 28, 2015 – Seeo manufactures and distributes lithium-polymer batteries.
    ProSyst Software Apr 24, 2015 – ProSyst develops and sells software solutions that are used as the technological basis for consumer networking services
    Climatec Jan 14, 2015 – A leading provider of advanced building technologies and energy efficiency solutions
    Inubit Jul 18, 2011 – Inubit is a provider of standard software for Enterprise Application Integration (EAI) and b2b integration
    Health Hero Network Dec 22, 2008 – Health Hero Networks offers technology-based solutions for remote health monitoring and management.
    Bosch Solar Energy Jun 2, 2008 €546.4M Bosch Solar Energy is a German solar wafer and solar cell manufacturer
    TeleAlarm Oct 13, 2006 – TeleAlarm is a medium-sized company that develops and sells home medical alarm and nurse call systems
    Telex Communications, Inc Jun 28, 2006 – Telex manufacture dependable, top of the line communication equipments

    Bosch – Funding and Investors

    Bosch has raised a total of $42M in funding over 1 round. This was an Undisclosed round raised on Aug 15, 2018.

    Bosch – Investments

    Bosch has made 21 investments. Their most recent investment was on Nov 6, 2020, when Routematic raised $2M.

    Date Stage Amount Organization Name
    Nov 6, 2020 Corporate Round $2M Routematic
    Sep 3, 2020 Series B $43M AnyVision
    May 11, 2020 Venture Round A$11M The Yield
    Jan 7, 2020 Series C $134.9M Hesai Technology
    Nov 15, 2019 Post-IPO Secondary – PowerCell Sweden
    Sep 3, 2019 Series D $250M Nikola Motor Company
    Apr 9, 2019 Series D $23M PubNub
    Feb 20, 2019 Series B CA$52.9M MOJIO
    Jul 19, 2018 Series A $28M AnyVision
    Jun 19, 2018 Seed Round – Shop Ware

    Bosch – Challenges Faced

    The Indian arm of the German engineering giant had announced a series of production cuts, which impacted performance. The quarter’s Ebitda (earnings before interest, tax, depreciation and amortization) of  ₹483 crore was 10% below the average estimate on the Street. It was also 23% lower year-on-year.

    Clearly, negative operating leverage dented profitability in all its segments. Revenue declined across the board in domestic auto sales, export sales and non-auto sales. This dragged net revenues down 15% year-on-year to  ₹2,778.8 crore, which was slightly below analysts’ forecasts.

    To an extent, lower commodity prices alleviated the impact of lower capacity utilization. Raw material costs as a percentage of sales were stable. However, employee costs rose by 200 basis points year-on-year. Other expenses were slightly higher, too. Hence, Ebitda margin contracted by 220 basis points to 17.4%, which too was below forecasts.

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    Bosch – Competitors

    The top 10 competitors in Bosch’s competitive set are Siemens, DENSO, Valeo, Delphi Technologies, Honeywell, Johnson Controls, Continental, Rockwell Automation, Eaton, Borgwarner. Together they have raised over 119.2B between their estimated 3.4M employees.

    Bosch – Future Plans

    Bosch Group says that the company wants to keep people active in mobility while improving air quality. Also, in order to make low emissions traffic a reality, the company is investing heavily in making electro mobility a market success along with enhancing the combustion engine.

    Bosch Group has announced an investment of Rs 1,700 crore in the next three years in India. The company will use this investment in offering more opportunities for its businesses along with a broader product range. According to the company officials, a majority of this amount will be used for the expansion of Bosch’s smart campus in Adugodi along with the modernization of manufacturing facilities in India. Bosch had invested over Rs 370 crore in the last three years to create its smart campus at Adugodi that is a home to 3,650 of its 18,000 engineers in India. In order to be specific, the company has planned an additional investment of Rs 600 crore for the expansion of its smart campus.