Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Infra.Market.
A lot of companies put their construction projects on hold as they are expensive and need a lot of time to implement the plan. For a company to successfully implement the construction they have to consider a lot of other things.
Thankfully, given the rise of innovation and technology, some companies deliver construction solutions to help organisations. Infra.Market is one of those companies which ties up with various contract manufacturers to create multi-product building materials through leveraging technology.
Here’s more about Infra.Market’sstartup story, founders and team, its business and revenue model, acquisitions, challenges, awards, and more.
This company is a unicorn in construction solutions that are engaged in creating one of India’s one of its kind multi-product building supplies brands. By utilising technology and scaling innovation, Infra.Market is aiming to revolutionise the ecosystem.
The company has a large product line that includes a diverse selection of construction materials along with lifestyle products that will help in improving many interiors in buildings.
Today, the company is one of the fastest-growing companies in India with quality units in economics and profitability metrics. Infra. Market is India’s only multi-category product brand.
Infra.Market – Industry
Infra.Market belongs to the wholesale building materials sector. The emergence of different sectors like retail, hospitality, entertainment, education, etc has made a major contribution to the growth building materials industry.
The construction and building material industry is estimated to grow at a Compound Annual Growth rate of 1.61% in the next five years. The building material industry today stands at around $240 billion in terms of market size.
Infra.Market – Founders and Team
Aaditya Sharada
Aaditya Sharada, co-founder of Infra.Market
He graduated from IIM, Ahmedabad. He has overall 10 years of experience in the building materials and infrastructure sector. Aaditya founded Infra.Market in 2016 making him one of the founders of Infra.Market.
Souvik Sengupta
Souvik Sengupta, co-founder and CEO of Infra.Market
He is a chartered accountant of having an experience of more than 7 years in P&L ownership and management. Before starting his own company, Infra.Market, Souvik has also founded a couple of companies like Equiphunt and Chemical.Market.
He also serves on the Board of Members at RDC Concrete (India) Pvt Ltd and Shalimar Paints alongside being the CEO of Infra.Market. Souvik Sengupta did his graduation Sydenham College in Mumbai and a master’s degree from IIM, Bangalore.
The company was launched in 2016 by Aaditya Sarada along with with his fellow Souvik Sengupta. After having spent 10 years in the infrastructure and construction sector, Aaditya came to the conclusion that the construction sector is still unorganised.
Aaditya says,
“The sector required a consolidated platform that could simplify and promote the access and usage of materials required across the construction lifecycle,”
To make up for this disorganized sector, Infra.Market was established as an end-to-end construction solution startup. The company takes up the entire procurement process carefully in online mode ensuring transparency in pricing and quality.
Infra.Market is now among the unicorn clubs this year with a more than $2.51 billion valuation.
Infra.Market – Mission and Vision
The tech-based building material startup is making great efforts to become one of the leading sectors across product verticals and wants to deliver a unique platform for its customers in India and overseas.
Here’s what Souvik says,
“Our vision is to provide end-to-end construction solutions and build a national-level wholesale, retail, and eCommerce platform with in-house logistics and warehousing.”
Infra.Market – Name, Tagline and Logo
Infra.Market Logo
The company’s main tagline is “Transforming construction through technology”
The company’s business model is all about the one-stop solution provider for all construction material requirements. They have a comprehensive range of materials that improves the overall levels of the interior.
Infra.Market has technology such as:
B2B App
This app helps customers to visualise the chain of construction materials right from purchase to delivery.
In-Store VR Tech
They also provide AR tech to experience a realistic view inside of the home and to re-imagine home interiors.
Retailer App
This for customers to have easy management of the business and to keep track of things in one place like – purchasing, financing, inventory management, delivery, etc.
Social Commerce
This platform is meant for influencers and freelancers to earn extra income through Infra.Market.
Infra.Market – Revenue Model
Over the years, Infra.Market has earned its revenue through various projects across the nation. They have done projects on Chennai Metro, Delhi Metro, Mumbai Metro, Kochi Metro, NHAI projects, and Delhi-Meerut RRTS.
The company makes profits by giving out solutions on how to improve an infrastructure design. Currently, they have over 4000 retail stores in 17 states in India with operations expanding globally.
Infra.Market – Shareholding
Infra.Market shareholding as of October 2024 (source: Tracxn):
Infra.Market has received a total funding of $726.6 Million over 15 funding rounds.
Date
Funding Round
Deal Amount
Lead Investors
Jul 12, 2024
Debt Financing
$17.78 million
Yubi
May 28, 2024
Venture Round
$50.5 million
MARS Unicorn Fund
Jan 24, 2024
Debt Financing
$12.1 million
SK Finance
Jun 13, 2022
Venture Round
$50 million
Mars Growth Capital
Feb 10, 2022
Debt Financing
$30 million
Navi Technologies
Dec 27, 2021
Debt Financing
$240 million
Avendus Capital
Aug 2, 2021
Series D
$125 million
Tiger Global Management
Jul 7, 2021
Debt Financing
$12.1 million
Alteria Capital
Feb 25, 2021
Series C
$100 million
Tiger Global Management
Jan 13, 2021
Debt Financing
$6.8 million
InnoVen Capital
Infra.Market – Growth
Infra.Market Financials
FY23
FY24
Operating Revenue
INR 11,847 crore
INR 14,530 crore
Total Expenses
INR 11,608 crore
INR 14,272 crore
Profit/Loss
Profit of INR 155 crore
Profit of INR 378 crore
Infra.Market Financials
Infra.Market – Challenges Faced
With having to deal with the construction industry, which is a key part of developing the economic segment of the country, Infra.Market is always surrounded by challenges.
The company contributes about 9% of the country’s GDP, which is a huge responsibility on its shoulders. To keep up with this commitment, they always have to be on their toes.
The competition is massive in the construction sector, with many newcomers coming to compete with them.
Infra.Market – Competitors
Infra.Market competes with the following competitors:
BuildNext
Infra Bazaar
Materialtree
Brick2Wall
Moglix
Power2SME
Zetwerk
Infra.Market – Partnerships
Pepperfry
On October 16, 2024, Pepperfry and Infra.Market have partnered to enhance customer experience by combining offerings. Infra.Market stores will feature Pepperfry products, while Pepperfry stores will offer Infra.Market’s IVAS services. This partnership creates a one-stop shop for furniture, home décor, renovation, and building materials.
Infra.Market – Acquisitions
This startup plus unicorn made its first acquisition in 2021.
Infra.Market, via its parent company Hella Infra Market Pvt. Ltd., is set to acquire a majority stake in Strata Geosystems Indiafor INR 910 crore from Glen Raven Technical Fabrics LLC and other Indian shareholders.
Infra.Market has acquired a Hyderabad-based construction equipment rental service, Equiphunt for a $10 million deal.
Other companies in which they have a 100% stake are RDC Concrete and a 24% stake in Shalimar Paints.
Infra.Market – Awards and Achievements
Infra.Market has won some prestigious awards like:
Accredited with Forbes Tycoon of the Year – 2021
Emerging Company of the Year by Construction World – 2021
Business Excellence Award by BNI CEO Connect – 2019
Fastest Growing Small Business by Small Business Awards – 2018
Infra.Market – Future Plans
The company is trying hard to push technology in the construction sector. The company is planning to take its AR/VR technology worldwide and give a better experience to its users. They aim to expand their 4000 retail stores to more numbers.
FAQs
What does Infra.Market do?
Infra.Market is a B2B startup that sells construction materials.
Is Infra.Market a unicorn?
Infra.Market entered the unicorn club in Feb 2021.
What is the valuation of Infra.Market?
The company has a valuation of $2.51 billion as of December 2024.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.
Everyone fantasizes about a dream house but building it the way one thinks, takes a lot of effort. The construction industry especially is complex and dynamic due to a lot of stakeholders involved. Moreover, the industry is marked by a trust deficit making the process of engaging in the construction process even difficult.
100Pillars Constructions makes the entire process effortless and straightforward. 100Pillars Construction is a perfect destination to get all construction works done, ranging from hiring quality contractors for residential and commercial projects to completion of projects.
Formerly known as Rathnam contractors, the company was into building and construction since 1977. With many experienced members in its team, 100Pillars construction is all set to revolutionize the construction sector and simplify construction like never before for the end customers.
100Pillars Construction is a Bangalore based startup that is perfect destination to get all your construction work done. Their services include, Civil Contracting, Home Interiors, Home Renovation & Architectural Design Services. At 100Pillars, the team consistently works to bridge the gap between customer and quality construction, renovation and architectural contractors. Here, the customers get to meet the best professionals in the region, who are thoroughly vetted by the company’s experts. Providing exemplary services, 100Pillars Construction strives to optimize construction as well as renovation experience for its customers.
At 100Pillars Constructions one gets access to pocket-friendly quotes with no hidden charges. Further, the company keeps a reality check until and unless your project is fully accomplished. This service is in consonance with the fact that there is often mismatch and trust issues concerning the client-contractor relationship.
The services at 100Pillars Constructions, have been specifically tailored to make sure that you always get the best service, raw material and price, respectively. Their team of dedicated professionals takes the onus of project management upon them. With next to no delays in the work, 100Pillars guarantees to provide quality, every time.
The company offers integrated services to the customers using which the customers can stay up-to date with each milestone of their project. Enjoy and stay confident while the company’s experts work hard to help build your dream home regardless of budget. 100Pillars has a pool of hand-picked engineers with their robust record speaking for themselves. The company believes in providing first-class customer service, delivery, maintenance and sales support.
Construction is a tedious, long and tiring process. As a matter of fact, it doesn’t really matter if the requirement is for a house construction or even a commercial one, it requires the hassle of contacting ‘n’ number of people. But, 100Pillars Constructions provide an easier way out for this. They have a pretty simple and easy to understand process starting from contacting point to the end of construction.
So basically getting your construction done with 100Pillars Constructions is just a 7 step process–
Raise Request: As soon as the customer visits the landing page, they can raise a service request containing their requirement either by Call or by filling the Contact Form.
Project Ninja Assigned: The moment company receives the contact form with all the requirements, their expert a.k.a. Ninja takes up the lead and collects every possible construction-related requirement for the project. The client can also opt for a personal visit to the office and the company then collect the exhaustive list of specifications right then.
Floor Plan Designed: After a successful collection of requirements, experts at 100Pillars initiate the work and start designing based on the customer’s ideas and needs, creating a basic floor plan.
Agreement Sign Up: Then the customer signs an agreement with 100Pillars Constructions to start the construction/renovation project.
Project Initiation: Further, the assigned 100Pillars Ninja caters the customers and conveys all the updates. The whole project development process is monitored by the Ninja assigned.
Milestone Payments: A project is divided into dedicated segments or milestones to ensure that the work is done in a stringent fashion with on-time payments. This not only helps the team with the project financially, but also makes it easier for regularly updating the customer of the progress of his project.
Continuous Support: Throughout the process, the client can always contact, 100Pillar’s relationship manager to provide a hassle-free service. Furthermore, the company don’t end their contact with them right after the project is completed, the old clients can still contact the company whenever they have a problem.
As a team, 100Pillars Constructions focus on quality, collaboration, and value. All their projects are tightly controlled and well managed providing clients with the lowest overall project cost. The team take it in great account to work closely and intricately with clients, architects, and subcontractors to complete projects on time, under budget, and to the client’s utmost satisfaction.
100Pillars Constructions aims to be the first smart home enabled builders & the first robotic construction company.
The share of construction in Gross Value Added (GVA) was about 7.3% for India in 2017-18. As of 2017, the construction industry employed 49.8 million people. Provided the construction industry is the cornerstone of development; India’s construction industry is expected to grow at an annual average of 6.6% between 2019 and 2028. It is estimated that investments valued at US$ 965.5 million will be required by the infrastructure sector by 2040.
The construction industry is a very competitive one. It requires a number of people and a lot of approval paperwork. One has to run through offices to get all the paperwork done. Quite often, the service dealers choose what they like the best from a plethora of choices for everything from window panes to flooring to rooftops. For someone who wants their home/ property look a certain way, the construction market could be a trust deficit industry. There are a lot of things that can go wrong, given the involvement of so many people and the requirement of so many things, especially the paperwork involved. But with the right help, everything can go just right, like a hot knife through butter.
100Pillars Constructions – Founders and Team
Srinivas Jayaram and Kishan Raj BR co-founded 100Pillars Constructions.
Srinivas Jayaram and Kishan Raj BR
Srinivas Jayaram is the Director – Marketing at 100pillars Constructions. An alumnus of MS Ramaiah, Srinivas has a decade of work experience, having worked at companies like CommonFloor, The Hindu Real Estate and Langoor Digital. His expertise is mainly in the fields of real estate, construction, management, strategic planning, sales and marketing, and technology. His experience is also the backbone that helps the 100Pillars team ideate the industry and make best plans and provide the best services to the customers.
Kishan Raj BR is the Project Director at 100Pillars Constructions. Prior to starting 100Pillars, he had started up a couple of more companies which helped him learn from the small and big successes and failures, and build a strong experience in execution, business development, and finance & strategy.
The other members of 100Pillars Constructions are –
AV Vardarajan, Chief Operation Consultant (COO). He is a predominant master with close to four decades of construction experience. Vardarajan brings a well-rounded skill set to 100Pillars Team.
Arivuarasan, Site Engineer .He has experience of doing almost every job on the construction site from Apprentice/Helper to Construction Manager.
Santosh is Architect at 1ooPillars Construction. He is a seasoned industry professional with broad-based experience in all aspects of architectural/construction project delivery.
Poojitha, is the lead designer at 100Pillars. He works closely with clients to create clever lifestyle environments.
100Pillars Constructions – How it Started?
Srinivas Jayaram came across friends who were struggling to find the right contractors with professional construction experience. There were no promising builders, also there were lot of things which was unknown to his friends that are crucial in the construction process. This knowledge gap among the people concerning vital issues with regard to construction, except a mere idea of their home or project became the driving force for 100Pillars Constructions. Working on this idea to bridge such existing gaps has led 100Pillars Construction to take shape and to create transparency in their client dealings. Srinivas Jayaram’s strong real estate and digital marketing background enabled him and his team to ideate the complete industry in terms of competitive research, historical data sources and key players.
In the process of research and through experience, the team observed that there is a severe gap in the construction industry, and this whole process is quite cumbersome from the customer’s endpoint. The conclusions from the survey/ research gave the start of points for the establishment of 100Pillars Construction. According to statistics –
99% of the Construction Project Face:- No Fixed/Fair Pricing- No End to End Ownership- Zero Smart Technology- No Safety Measures Incorporated for Labours- Conventional Construction- Difficulty in the Management of Labours
75% of the Projects Face:- Project Delays- No Raw Material Transparency- Not Utilizing Certified Experts- Shortage of Material & Debris Disposal- Neighborhood Problems
30% of the Projects Face:- Lack of Approval Knowledge (BBMP & BDA Etc)- Skipping Payment Schedules- Mis Communications- Irregular Updates from Both the Ends (Customers & Contractors)- Builders Withdrawal from Half Constructions
It is because of these issues that there exists a grim trust deficit n the construction industry and the whole process of construction turns out to be very hefty and painful for the customers. Problems like these can’t be fixed by just being an aggregator, and for the same reason, 100Pillars developed a system of end to end ownership and management on behalf of the customers.
The team at 100Pillars Constructions classifies potential clients on the basis of approximate budget rates into three segments of Low, Medium, and High classes. This made it simple for the company to bisect their needs according to the competitive pricing of various services and materials in the industry. On a similar basis, the company came up with three simple package models called Basic, Standard & Premium, based on the services and materials provided. 100Pillars offers a very user-friendly website. Further, the team made sure that all the information be clean and clear so that their customers know exactly what they get and expect from the company before getting into the agreement with 100Pillars Constructions.
Facilitating a wide range of exemplary services, 100Pillars Constructions has emerged to be the first company to think about and work on the concept of clear professional transparency in the construction industry.
The name 100Pillars is coined by one of the Founders. The meaning and concept behind it is pretty simple. It is a pretty known and established fact that there are about 100 things to look for and 100 errands to run while constructing a home. And pillars are the supportive structural members of any building. So, the company envisions themselves as the supportive members that will take care of all the 100 things.
100Pillars Constructions Logo
100Pillars Constructions – Business Model and Revenue Model
The services of 100Pillars range from civil constructions to home interiors & renovations. The company has a simple revenue model, where customers are charged for the services provided according to the plan they choose. They offer three price ranges to choose from depending on their respective budget-
For Civil Construction, Starting at Rs. 1449/- Per Sqft.
For Home Interiors Starting at, Rs. 1100/- Per Sqft.
For Renovation, based on the customer requirements
100Pillars Constructions got its first few customers through generally paid ads. Initially, mouth referrals worked as the foundation for establishing business connections. Their regular communication with clients & material suppliers has helped them keep their customers aware of the functioning of the company. Regular feedback collection and constant improvements to their business, based on the feedback are the first steps that concertized their relationship with their customers. They continue a similar approach to retain customers’ referrals and ensure 100% customer satisfaction.
Punctuality and milestone checkpoints have ensured that their clients’ dream homes are in good hands. Besides providing great services, 100Pillars Constructions has made themselves available round the clock to address the concerns of their clients. Such a model of services has allowed the company to build trust and confidence among its customers, in the trust deficit market like real estate and construction. It is this commitment that has provided the company an edge over other local competitors.
“It is our firm belief that once a customer hands in his idea of a home with us, he should be able to trust our experts in making his dreams come true, without any space for apprehensions. He should be able to lay his confidence in us and be stress-free while we make his dream a reality. Irrespective of the project being an apartment building or a duplex, these beliefs help us work hard and truly for every project” 100Pillars Constructions co-founder Srinivas Jayaram says explaining the company’s motto.
Furthermore, 100Pillars aim is to make every project a unique and fruitful experience for the customers by its unique proposition. It aims to do so by providing quality service without any delays. The company offers integrated services to the customers, with regular check-ins about the project.
100Pillars Constructions – Startup Challenges
Construction is a long and hefty process. Challenges are bound to happen, given there are so many people involved. One of the major challenges 100Pillars, as a construction company face is labor management. Unlike any other field, manpower is quite unsteady in the construction field.
“We often see laborers not turning up to the site along with taking long vacations in the middle of the process. In order to prevent this from happening, with one of our projects we work with at least 8 to 10 teams of masons and keep shuffling them from one project to another”.
The construction market is extremely dynamic because of the changing rates in the market. The local contractors keep changing their working rate and neglect the quality of materials they use and make false promises for their own profit, disregarding the client. To resolve this, 100Pillars keep experimenting with the pricing of their construction packages. One of the major factors that keep 100Pillars distinguished from other construction firms is their exceptionally detailed quality specifications for the prices of each package that they offer.
100Pillars raised an undisclosed amount of seed-funding from Rathnam Contractors in January 2019. The fund received has provided the much-needed impetus to the company.
100Pillars Constructions – Advisors and Mentors
100Pillars is being mentored by the following expert team –
BJ Rathnam (Founding Member & Ex-CEO of Rathnam Contractors)
R Jayaram (Ex-Chief Operational Manager of Featherlite India)
BM Rajanna (Managing Director of Bondlok Adhesives Private Limited)
Besides this team of competent mentors, the teams family members, friends, the company’s customers, and competitors provide inspiration and motivation that helps the company move ahead.
100Pillars Constructions – Awards
100Pillars Constructions is the recipient of the Global Excellence Awards 2019
100Pillars Constructions – Future Plans
100Pillars Constructions has so far completed more than 27 projects and has 11 projects underway in Bangalore at areas from Devanahalli, Varthur, Whitefield, Sarjapur & Electronic City.
Their user base is growing at 70% month on month with an average ticket size of Rs 19 Lakhs. In the future, 100Pillars has plans to develop plots and apartment communities.
FAQ’s
Who Are We?
A trusted name in the construction industry, 100Pillars boasts of unparalleled quality and out of the box creative designs that lend a distinctive aura to the structures. 100Pillars specialize in both domestic and commercial construction projects and offer customized renovation services as well. At 100Pillars, we value the customer’s trust over their business. In keeping with our ethos of uncompromised quality, we blend robust engineering with unique designs and vet out the raw materials to ensure that our clients get only the finest quality.
What’s our Vision?
100Pillars recognizes that the construction industry is ridden with numerous gaps owing to lack of fair pricing, smart technology, inadequate labour management system, delays and no quality assurance on the raw materials. 100Pillars have designed a holistic system that addresses each of these issues and transform the overall customer experience. We aim to promote a culture of building right and living smart.
Can I browse 100Pillars Constructions collections?
Due to the extensive library of design items available to us we offer consultations by appointment only. This ensures 100Pillars Constructions give you the best possible service & can prepare & source suitable samples in advance. We ask that you fill the contact form on dezilo.com and book an appointment.
Does 100Pillars Constructions offer home consultations?
Yes we do carry out home consultations as part of our interior design process. Please see 100Pillars Constructions’s range of services for more details.
How to Find The Right Civil Contractor in Bangalore?
So here are a few signs that point out a Bad Contractor –
Low Cost Contractors
Method, Technique and the Lack of it.
No Fixed or Fair Pricing
Primitive Techniques and Solutions
Incapability of End to End Ownership
Insecure Labor
Project Delays
Unskilled Labors or Professionals
Withdrawal From Projects
Unclear payment record
Unorganized Milestone Updates
Uncertified professionals
Why Choose Us?
Over the years, 100Pillars have carved out a niche in the construction and renovation industry. We have completed over a dozen projects in different parts of Bangalore. Each of our projects reflect modern aesthetics and are built with durable and high quality materials. 100Pillars integrates each and every aspect of construction, ranging from the procurement of raw materials to the finishing touches and post construction supervision. We also offer a diverse range of options to address the different tastes and preferences of our customers. From sprawling villas to chic smart homes, 100Pillars has experience in benchmark construction.
Our expertise is not merely limited to construction and renovation services but also incorporates the other essential aspects of building. We provide thorough guidance on the approval process in Bangalore and assist our customers in getting a plan sanctioned from the relevant authorities. Our experienced consultants are always available to advice potential home owners on the plot charges, registration fees as well to provide financial insights into home loans and the pros and cons of the various schemes. 100Pillars aim to be the one stop solution for all your construction needs. To put it simply, you dream of a space, we build it for you. You relish the experience, while we take care of the hassles.
Damini Bhandary
