Tag: construction company

  • Building Her Story: A New Era for Indian Women in the Construction Sector

    This article has been contributed by Jasna Bedi, CMO, BCD Group.

    The Indian construction sector, one of the largest employers after the agricultural sector, was once regarded as a male-dominated field. It still is, but women are beginning to break barriers. Over 40 million people work in the construction sector, which will likely grow at a compounded annual rate of over 6% between 2024-2033. Regardless of the staggering number, women in this sector have always been relegated to the lowest-paying jobs. Nonetheless, a new chapter of change is unfolding as women are now steadily gaining their footing in this sector; this indicates an encouraging trend for women’s participation.

    Until recently, Indian women were mainly concentrated in unskilled manual work in the construction industry. However, as infrastructure and construction firms have realised the value of inclusiveness, they began implementing policies that encouraged women’s involvement in skilled work and managerial levels. 

    Diversity–a Business Necessity

    Having more women in construction is not just about equality. It is a business imperative. A diverse workplace brings together different perspectives, besides driving more effective decision-making. It also addresses the industry’s shortage of skilled labour. 

    Women also bring unique strengths to the construction sector. Studies have found that women pay greater attention to detail, are quick learners, and possess good work ethics, all of which are valuable attributes in the construction and infrastructure industries.

    Nowadays, women are increasingly hired in the construction sector as plant and equipment operators, site supervisors, and even project managers. As the industry expands and modernises, businesses have realised that a gender-balanced workforce can make operations more productive and efficient.

    Indian construction companies have also realised that diverse leadership drives innovation and improves decision-making. Consequently, women are stepping into leadership positions in the construction sector, and forward-thinking real estate firms are actively promoting gender diversity in executive roles. Also, training, counselling, and funding for aspiring professional women have reduced the discrimination against them and allowed them an even playing field.

    Additionally, perceptions toward women in the construction sector have also started to change. As more women enter and perform well in the industry, society’s perspectives are slowly changing. The visibility of women in technical and leadership capacities is breaking down traditional stereotypes, and the construction sector is welcoming more women professionals. This attitudinal shift, although slow, is an important step toward ending the cycle of gender-based constraints.

    Supportive mentorship and equal opportunities are some of the steps being taken to engage women more significantly in this industry. This is not a symbolic move to check diversity boxes but a deliberate step to utilise women’s contribution to this industry.

    Women Entrepreneurs Driving Change

    Entrepreneurship is another significant driver of change. Women-led construction businesses are sprouting up and breaking the conventional mould. According to Knight Frank-RICS reports, the construction sector employs a 7.1 crore workforce, which will surpass 10 crore by 2030. Likewise, the WTC and Primus Partners report shows that the sector employs only 70 lakh women workers compared to 500 lakh male workers. Though women’s participation seems negligible, their inclusion is steadily increasing. As their numbers multiply, so does the demand for policies that support female entrepreneurs in this field.

    The economic benefits of integrating more women into the workforce are enormous. A McKinsey Global report estimates that increased female participation in India’s labour force could add $700 billion to global GDP. This alone should push policymakers and business leaders to invest in programs that inspire women to pursue careers in construction/infrastructure.


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    Challenges on the Path to Equality

    A career in construction is not without challenges for women. Gender discrimination, hostile working environments, and social stereotyping discourage them from entering the profession. The belief that women are best suited for clerical or administrative jobs instead of substantive construction work such as engineering, site management, or operating heavy equipment still inhibits opportunities.

    But change is in the air, and shifting industry needs have created new opportunities. The industry’s shortage of skilled labour has compelled employers to re-examine hiring strategies and encouraged more women to be included in various positions.

    The Reality Check–Gender Gap Still Persists

    Inclusiveness in the construction sector is impossible without women’s presence. A 2023 McKinsey report indicates that boards with diversity are 27% more likely to outperform non-diverse boards. Though favourable initiatives are driving women towards prestigious roles in the infrastructure/construction sector, statistics look disheartening. In India, women occupy only 18.3% of the board seats and 4.1% of the board chairs. However, women’s representation in senior leadership has reached 18.5% in 2024 though at a much lower baseline. Another report by the World Trade Centre (WTC) and Primus Partners highlights that women occupy less than 2% of executive roles in Indian construction firms, with even fewer in managerial positions. Much work still needs to be done to make sure that qualified women are involved in the industry and provided equal opportunities to climb the ladder of leadership.

    Global Perspectives–Lessons from Around the World

    Cross-comparisons against global trends reveal that India is not alone in this fight. Women in Australia make up a paltry 12% of the construction sector, and ASEAN countries are also on a similar mission to increase the role of women in infrastructure development. However, global initiatives, such as ASEAN’s Gender Mainstreaming Strategic Framework, show how regional coordination can be more effective. India can learn from these to formulate its own policies to boost the role of women in infrastructure development.

    Paving the Way Forward

    Since the construction industry is changing fundamentally, women are becoming increasingly engaged in every aspect of the field. These changes are breaking down old stereotypes and creating opportunities for future generations of female leaders. Furthermore, many organisations are taking up CSR initiatives to introduce skill development and educational programs with adequate employment avenues. 

    Although policies and corporate efforts strive to build a more inclusive world, change will only happen once the industry understands women’s worth. Eliminating structural barriers, promoting a safe working environment, and laying out clear career progression channels are imperative to tap into the untapped potential of women in the construction sector.

    Dispelling barriers in India’s construction sector isn’t easy but Indian women are living proof that they can do it. They are not only contributing to its growth but also helping mould the infrastructure of tomorrow. The sector can develop a work environment that values diversity and empowers its women, thus setting an example for others to emulate.


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  • Larsen & Toubro Limited: Pioneering Innovation and Excellence in Engineering

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    Larsen & Toubro Limited, commonly known as L&T, is an Indian conglomerate involved in technology, engineering, construction, manufacturing, and financial services, with global operations. The company is headquartered in Mumbai, Maharashtra, India. The business interests of the company lie in basic and heavy engineering, construction, realty, manufacturing of capital goods, information technology, and financial services.

    Read on to find out more about L&T’s history, founders and owners, net worth, business model, growth, competitors, revenue model, acquisitions, future plans, and more.

    Larsen & Toubro – Company Highlights

    Startup Name Larsen & Toubro Limited
    Headquarters Mumbai, India
    Industry Conglomerate
    Founders Henning Holck-Larsen, Søren Kristian Toubro
    Founded February 7, 1938
    CEO S. N. Subrahmanyan
    Website Larsentoubro.com

    Larsen & Toubro – About and How it works ?
    Larsen & Toubro – Logo and its meaning
    Larsen & Toubro – Founder and History
    Larsen & Toubro – Mission
    Larsen & Toubro – Business Model
    Larsen & Toubro – Revenue
    Larsen & Toubro – Investments
    Larsen & Toubro – Acquisitions
    Larsen & Toubro – Competitors
    Larsen & Toubro – Challenges Faced
    Larsen & Toubro – Future Plans
    Larsen & Toubro – Conclusion

    Larsen & Toubro – About and How it works ?

    Larsen & Toubro Limited (‘Larsen & Toubro’ or ‘L&T’) is a USD 12.65 billion technology (as of 2024), Indian technology engineering, construction, projects, manufacturing, and financial services conglomerate, with global operations. It addresses critical needs in key sectors – infrastructure, construction, defense, hydrocarbon, heavy engineering, power, shipbuilding, aerospace, electrical & automation, mining and metallurgy.

    Recreating the Sun – L&T

    Three key products/services in which L&T is engaged are Construction and project-related activity, manufacturing and trading activity, and engineering services.

    For administrative purposes, L&T has been structured into five broad categories:

    • Construction: This covers Buildings & Factories, Heavy Civil Infrastructure, Transportation Infrastructure, Power Transmission & Distribution, Water & Effluent Treatment, Metallurgical & Material Handling and Smart World & Communication;
    • EPC Projects: This includes Hydrocarbon Engineering, Power and Power Development;
    • Manufacturing: This includes Defence Equipment & Systems, Heavy Engineering, Construction, Mining & Industrial Machinery, Industrial Valves and Electrical & Automation Systems;
    • Services: This includes Realty, Information Technology, Technology Services, and Financial Services.
    • Others: This includes Hyderabad Metro, Infrastructure Development Projects and corporate functions
    • Larsen & Toubro forayed into the Edtech space with the launch of L&T EduTech in October 2021. Sabyasachi Das has been appointed as the CEO of L&T EduTech, which will offer various courses centered around the engineering and technology verticals.

    Larsen & Toubro – Logo and its meaning

    The L&T logo comprises a monogram that is in blue.

    L&T logo
    L&T Logo

    Larsen & Toubro – Founder and History

    Larsen & Toubro was founded in 1938 in Mumbai by two Danish engineers, Henning Holck-Larsen and Søren Kristian Toubro.

    Henning Holck-Larsen & Søren Kristian Toubro - Founders, L&T
    Henning Holck-Larsen & Søren Kristian Toubro – Founders, L&T

    The company began as a representative of Danish manufacturers of dairy and allied equipment. However, with the start of the Second World War in 1939 and the resulting blockade of trade lines, the partners started a small workshop to undertake jobs and provide service facilities. Germany’s invasion of Denmark in 1940 stopped supplies of Danish products. The wartime need to repair and refit and degauss ships offered L&T an opportunity, and led to the formation of a new company, Hilda Ltd, to handle these operations. L&T also started to repair and fabricate ships signaling the expansion of the company. The sudden internment of German engineers in British India (due to suspicions caused by the Second World War), who were to put up a soda ash plant for the Tata’s, gave L&T a chance to enter the field of installation.

    After India’s independence in 1947, L&T set up offices in Calcutta (now Kolkata), Madras (now Chennai) and New Delhi. In 1948, 55 acres of undeveloped marsh and jungle were acquired in Powai, Mumbai. A previously uninhabitable swamp subsequently became the site of its main manufacturing hub. In December 1950, L&T became a public company with a paid-up capital of ₹20 lakh (US$28,000). The sales turnover in that year was ₹1.09 crore (US$150,000). In 1956, a major part of the company’s Mumbai office moved to ICI House in Ballard Estate, which would later be purchased by the company and renamed L&T House, its present headquarters.

    SN Subrahmanyan - L&T Owner Photo
    SN Subrahmanyan | Chairman and MD, L&T

    L&T appointed SN Subrahmanyan as the Chief Executive Officer & Managing Director of Larsen & Toubro. He took over the reins from Mr Anil Manibhai Naik on 1 July 2017 later he became chairman and managing director of L&T.


    S. N. Subrahmanyan: The Visionary Leader Steering L&T to New Heights | Education | Controversy
    Explore the biography of S.N. Subrahmanyan, CEO & MD of Larsen & Toubro, covering his education, career, leadership, achievements, and controversies. Learn about one of India’s top executives.


    Larsen & Toubro – Mission

    Larsen & Toubro’s mission statement says,

    “To develop and deliver high quality education and research in project management in consonance with the vision of L&T by providing state-of-the-art infrastructure and learner friendly atmosphere with innovative pedagogy thereby creating a pool of world-class and socially responsible project professionals.”

    Larsen & Toubro – Business Model

    • Customer Segments: L&T has a niche market business model, with a specialized customer segment. The company targets its offerings at firms that operate in the industrial sector.
    • Value Proposition: The company creates accessibility by offering a wide variety of options. It is a multinational, diversified conglomerate, operating in numerous product/service categories including technology, engineering, construction, manufacturing, and financial services. The company has established a strong brand due to its success. It is one of the five biggest fabrication companies in the world, with more than 130 subsidiaries and 15 associate firms. It bills itself as India’s largest engineering and construction company and one of its largest multinational firms.
    • Channels: L&T’s main channel is its business development team. The company promotes its offerings through its website, social media pages, advertising, and participation in conferences.
    • Customer Relationships: L&T’s customer relationship is primarily of a personal assistance nature. The company provides comprehensive training to customers as well as extensive phone and email support.
    • Key Activities: L&T’s business model entails designing, developing, and manufacturing its products, as well as offering services to customers.
    • Key Partners: L&T company maintains technology alliances (e.g., joint ventures) with various firms to provide best-in-class services for its customers. The firms represent various sectors, including Power, Construction, and Hydrocarbon. Specific partners are GULF Interstate Engineering, Chiyoda Corporation of Japan, Mitsubishi Hitachi Power Systems (MHPS), Sargent & Lundy, and Valdel.

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    Larsen & Toubro – Revenue

    Larsen & Toubro (L&T) generates money from different revenue streams:

    1. Engineering and Construction: L&T earns significantly from building large-scale projects like roads, bridges, power plants, and water systems.
    2. Technology Services: Through L&T Technology Services (LTTS), it provides tech and research services to clients in sectors like automotive, aerospace, and telecom.
    3. Financial Services: L&T Finance offers loans, insurance, and investment products to people and businesses.
    4. Manufacturing: L&T makes machines and other heavy products for industries like energy, chemicals, and defense.
    5. Real Estate: The company also makes money from building and managing properties.

    This helps L&T stay strong financially, even when the economy changes.

    Larsen & Toubro - Net Revenue from 2018 to 2024
    Larsen & Toubro – Net Revenue from 2018 to 2024

    Larsen & Toubro – Investments

    As per reports on January 2025, L&T Semiconductor Technologies (LTSCT), a fully owned subsidiary of Larsen & Toubro, plans to invest over $10 billion in a silicon fabrication plant. This investment will proceed once the company gains clear visibility by 2026-27 of achieving a revenue run rate of at least $1 billion per year from selling its own patented chips and semiconductor products, which will be manufactured by third parties, in both Indian and global markets.

    Larsen & Toubro Limited invested in City Union Bank on Dec 1, 2006. This investment – Post-IPO Equity – City Union Bank – was valued at INR 45 crore.

    Larsen & Toubro – Acquisitions

    Larsen & Toubro Limited has acquired 2 organizations. Their most recent acquisition was Intelliswift in November 2024.

    Acquiree Name Date Amount About Acquiree
    Intelliswift November, 2024 Intelliswift is a software solutions and services company
    MindTree Jun 3, 2019 MindTree was started in 1999 by a diverse team of 10 professionals who came from three different nations and had already scripted
    Spectrum Infotech Feb 3, 2006 Spectrum Infotech is a computer software company

    Larsen & Toubro – Competitors

    L&T’s top competitors are Reliance, Aditya Birla Group, Tata Projects, GMR Group, LANCO Group, SPCL, PEL and Afcons.


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    Reliance is one of the most prominent businesses in India, the biggest ”…


    Larsen & Toubro – Challenges Faced

    Labor shortage: L&T Group Chairman S N Subrahmanyan revealed that the company is currently facing a shortage of over 45,000 workers and engineers across its various businesses. The flagship engineering, procurement, and construction sector is dealing with a shortage of 25,000 to 30,000 laborers, while the IT and IT-enabled services division is short of 20,000 engineers, he shared with reporters.

    The company faced this challenge after COVID-19 too.

    When asked for comments about the migrant labours crisis, S N Subrahmanyan, MD and CEO, L&T, told, “We had 2.25 lakh labourers working with us pre-Covid; now we have 1.2 lakh people with us. We need to get back one lakh people to resume operations.”

    L&T is also banking on onboarding numerous laborers coming from the Gulf region who have been laid off due to the significant fall in oil prices.

    Larsen & Toubro – Future Plans

    Larsen & Toubro (L&T) plans to invest in sustainable construction, digital technologies, and oil-to-chemicals projects.

    • Sustainable Construction: L&T is teaming up with Komatsu to create construction and mining equipment that can run on biodiesel. The company is also adding renewable energy, like solar panels and wind turbines, into building designs.
    • Digital Technologies: L&T is using digital tools to improve how buildings are designed, built, and managed. It has also introduced a Smart Construction solution to make the process more efficient.
    • Oil-to-Chemicals Projects: L&T plans to invest in oil-to-chemicals projects in the Middle East to expand its reach in the energy sector.

    Larsen & Toubro – Conclusion

    L&T is engaged in core, high-impact sectors of the economy, and our integrated capabilities span the entire spectrum of ‘design to deliver’. With 8 decades of a strong, customer-focused approach and a continuous quest for world-class quality, they have unmatched expertise across Technology, Engineering, Construction, Infrastructure Projects, and Manufacturing, and maintain leadership in all our major lines of business.

    FAQs

    What is L&T?

    Larsen & Toubro Limited (‘Larsen & Toubro’ or ‘L&T’) is a USD 17 billion technology, Indian technology engineering, construction, projects, manufacturing, and financial services conglomerate, with global operations.

    Who is L&T founder?

    Larsen & Toubro was founded in 1938 in Mumbai by two Danish engineers, Henning Holck-Larsen and Søren Kristian Toubro.

    Is L&T Indian company?

    Yes, L&T is an Indian company.

    What is L&T company full form?

    L&T full form is Larsen & Toubro.

    Who is the L&T owner?

    S N Subrahmanyan is the chairman and managing director of L&T.

    Which is L&T company owner country?

    Larsen & Toubro (L&T) is an Indian multinational company, and its ownership is primarily held by Indian shareholders. The company was founded in India and is headquartered in Mumbai, Maharashtra. It is listed on the Indian stock exchanges.

    What is Larsen and Toubro business model?

    Larsen & Toubro (L&T) has a diversified business model, earning revenue from sectors like engineering, construction, technology, manufacturing, and financial services. It handles large infrastructure projects, offers tech solutions through L&T Technology Services, manufactures products for defense and energy, and provides financial services through L&T Finance. This wide-ranging approach ensures stability and growth.

  • Infra.market: The Success Story of India’s Newest Construction Material Startup

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Infra.Market.

    A lot of companies put their construction projects on hold as they are expensive and need a lot of time to implement the plan. For a company to successfully implement the construction they have to consider a lot of other things.

    Thankfully, given the rise of innovation and technology, some companies deliver construction solutions to help organisations. Infra.Market is one of those companies which ties up with various contract manufacturers to create multi-product building materials through leveraging technology.

    Here’s more about Infra.Market’s startup story, founders and team, its business and revenue model, acquisitions, challenges, awards, and more.

    Infra.Market – About
    Infra.Market – Industry
    Infra.Market – Founders and Team
    Infra.Market – Startup Story
    Infra.Market – Mission and Vision
    Infra.Market – Name, Tagline and Logo
    Infra.Market – Business Model
    Infra.Market – Revenue Model
    Infra.Market – Shareholding
    Infra.Market – Funding and Investors
    Infra.Market – Growth
    Infra.Market – Challenges Faced
    Infra.Market – Competitors
    Infra.Market – Partnerships
    Infra.Market – Acquisitions
    Infra.Market – Awards and Achievements
    Infra.Market – Future Plans

    Infra.Market – Company Highlights

    Startup Name Infra.Market
    Headquarters Thane, Maharashtra
    Sector Wholesale building materials
    Founder Aaditya Sharada, Souvik Sengupta
    Founded 2016
    Valuation $2.51 billion (as of December 2024)
    Website infra.market.com

    Infra.Market – About

    This company is a unicorn in construction solutions that are engaged in creating one of India’s one of its kind multi-product building supplies brands. By utilising technology and scaling innovation, Infra.Market is aiming to revolutionise the ecosystem.

    The company has a large product line that includes a diverse selection of construction materials along with lifestyle products that will help in improving many interiors in buildings.

    Today, the company is one of the fastest-growing companies in India with quality units in economics and profitability metrics. Infra. Market is India’s only multi-category product brand.

    Infra.Market – Industry

    Infra.Market belongs to the wholesale building materials sector. The emergence of different sectors like retail, hospitality, entertainment, education, etc has made a major contribution to the growth building materials industry.

    The construction and building material industry is estimated to grow at a Compound Annual Growth rate of 1.61% in the next five years. The building material industry today stands at around $240 billion in terms of market size.

    Infra.Market – Founders and Team

    Aaditya Sharada

    Aaditya Sharada, co-founder of Infra.Market
    Aaditya Sharada, co-founder of Infra.Market

    He graduated from IIM, Ahmedabad. He has overall 10 years of experience in the building materials and infrastructure sector. Aaditya founded Infra.Market in 2016 making him one of the founders of Infra.Market.

    Souvik Sengupta

    Souvik Sengupta, co-founder and CEO of Infra.Market
    Souvik Sengupta, co-founder and CEO of Infra.Market

    He is a chartered accountant of having an experience of more than 7 years in P&L ownership and management. Before starting his own company, Infra.Market, Souvik has also founded a couple of companies like Equiphunt and Chemical.Market.

    He also serves on the Board of Members at RDC Concrete (India) Pvt Ltd and Shalimar Paints alongside being the CEO of Infra.Market. Souvik Sengupta did his graduation Sydenham College in Mumbai and a master’s degree from IIM, Bangalore.


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    Infra.Market – Startup Story

    The company was launched in 2016 by Aaditya Sarada along with with his fellow Souvik Sengupta. After having spent 10 years in the infrastructure and construction sector, Aaditya came to the conclusion that the construction sector is still unorganised.

    Aaditya says,

    “The sector required a consolidated platform that could simplify and promote the access and usage of materials required across the construction lifecycle,”

    To make up for this disorganized sector, Infra.Market was established as an end-to-end construction solution startup. The company takes up the entire procurement process carefully in online mode ensuring transparency in pricing and quality.

    Infra.Market is now among the unicorn clubs this year with a more than $2.51 billion valuation.

    Infra.Market – Mission and Vision

    The tech-based building material startup is making great efforts to become one of the leading sectors across product verticals and wants to deliver a unique platform for its customers in India and overseas.

    Here’s what Souvik says,

    “Our vision is to provide end-to-end construction solutions and build a national-level wholesale, retail, and eCommerce platform with in-house logistics and warehousing.”

    Infra.Market Logo
    Infra.Market Logo

    The company’s main tagline is “Transforming construction through technology”


    Larsen & Toubro Limited | Indian Company | Company Profile |
    L&T has business interests in basic engineering, construction, information technology, and financial services. Know more about its business model, growth, etc.


    Infra.Market – Business Model

    The company’s business model is all about the one-stop solution provider for all construction material requirements. They have a comprehensive range of materials that improves the overall levels of the interior.

    Infra.Market has technology such as:

    B2B App

    This app helps customers to visualise the chain of construction materials right from purchase to delivery.

    In-Store VR Tech

    They also provide AR tech to experience a realistic view inside of the home and to re-imagine home interiors.

    Retailer App

    This for customers to have easy management of the business and to keep track of things in one place like – purchasing, financing, inventory management, delivery, etc.

    Social Commerce

    This platform is meant for influencers and freelancers to earn extra income through Infra.Market.

    Infra.Market – Revenue Model

    Over the years, Infra.Market has earned its revenue through various projects across the nation. They have done projects on Chennai Metro, Delhi Metro, Mumbai Metro, Kochi Metro, NHAI projects, and Delhi-Meerut RRTS.

    The company makes profits by giving out solutions on how to improve an infrastructure design. Currently, they have over 4000 retail stores in 17 states in India with operations expanding globally.

    Infra.Market – Shareholding

    Infra.Market shareholding as of October 2024 (source: Tracxn):

    Infra.Market Shareholding Percentage
    Souvik Sengupta 11.9%
    Aaditya Gajendra Sharda 11.9%
    Tiger Global Management 21.2%
    Accel 16.8%
    Nexus Venture Partners 8.4%
    Evolvence India 5.8%
    Bizarro Advisory 5.9%
    Bizarro Productions 1.0%
    ESOP Pool 10.1%
    Others 7%
    Infra.Market Shareholding
    Infra.Market Shareholding

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    Infra.Market – Funding and Investors

    Infra.Market has received a total funding of $726.6 Million over 15 funding rounds.

    Date Funding Round Deal Amount Lead Investors
    Jul 12, 2024 Debt Financing $17.78 million Yubi
    May 28, 2024 Venture Round $50.5 million MARS Unicorn Fund
    Jan 24, 2024 Debt Financing $12.1 million SK Finance
    Jun 13, 2022 Venture Round $50 million Mars Growth Capital
    Feb 10, 2022 Debt Financing $30 million Navi Technologies
    Dec 27, 2021 Debt Financing $240 million Avendus Capital
    Aug 2, 2021 Series D $125 million Tiger Global Management
    Jul 7, 2021 Debt Financing $12.1 million Alteria Capital
    Feb 25, 2021 Series C $100 million Tiger Global Management
    Jan 13, 2021 Debt Financing $6.8 million InnoVen Capital

    Infra.Market – Growth

    Infra.Market Financials FY23 FY24
    Operating Revenue INR 11,847 crore INR 14,530 crore
    Total Expenses INR 11,608 crore INR 14,272 crore
    Profit/Loss Profit of INR 155 crore Profit of INR 378 crore
    Infra.Market Financials
    Infra.Market Financials

    Infra.Market – Challenges Faced

    With having to deal with the construction industry, which is a key part of developing the economic segment of the country, Infra.Market is always surrounded by challenges.

    The company contributes about 9% of the country’s GDP, which is a huge responsibility on its shoulders. To keep up with this commitment, they always have to be on their toes.

    The competition is massive in the construction sector, with many newcomers coming to compete with them.

    Infra.Market – Competitors

    Infra.Market competes with the following competitors:

    • BuildNext
    • Infra Bazaar
    • Materialtree
    • Brick2Wall
    • Moglix
    • Power2SME
    • Zetwerk

    Infra.Market – Partnerships

    Pepperfry

    On October 16, 2024, Pepperfry and Infra.Market have partnered to enhance customer experience by combining offerings. Infra.Market stores will feature Pepperfry products, while Pepperfry stores will offer Infra.Market’s IVAS services. This partnership creates a one-stop shop for furniture, home décor, renovation, and building materials.

    Infra.Market – Acquisitions

    This startup plus unicorn made its first acquisition in 2021.

    Infra.Market, via its parent company Hella Infra Market Pvt. Ltd., is set to acquire a majority stake in Strata Geosystems India for INR 910 crore from Glen Raven Technical Fabrics LLC and other Indian shareholders.

    Infra.Market has acquired a Hyderabad-based construction equipment rental service, Equiphunt for a $10 million deal.

    Other companies in which they have a 100% stake are RDC Concrete and a 24% stake in Shalimar Paints.

    Infra.Market – Awards and Achievements

    Infra.Market has won some prestigious awards like:

    • Accredited with Forbes Tycoon of the Year – 2021
    • Emerging Company of the Year by Construction World – 2021
    • Business Excellence Award by BNI CEO Connect – 2019
    • Fastest Growing Small Business by Small Business Awards – 2018

    Infra.Market – Future Plans

    The company is trying hard to push technology in the construction sector. The company is planning to take its AR/VR technology worldwide and give a better experience to its users. They aim to expand their 4000 retail stores to more numbers.

    FAQs

    What does Infra.Market do?

    Infra.Market is a B2B startup that sells construction materials.

    Is Infra.Market a unicorn?

    Infra.Market entered the unicorn club in Feb 2021.

    What is the valuation of Infra.Market?

    The company has a valuation of $2.51 billion as of December 2024.

  • Iesh Dixit, Founder and CEO of Powerplay, Discusses How Smart Management Is Helping the Construction Sector Reduce Costs and Time

    StartupTalky presents Recap’22. This is a series of interviews in which we conduct in-depth discussions with founders & industry leaders to understand their growth in 2022 and their predictions for the future.

    The construction industry in India is a significant contributor to the country’s economy, with a market size of around $126 billion in 2019. The construction industry is expected to grow at a CAGR of 6% during the period of 2020-2025. The report also states that the Indian construction industry is expected to reach a market size of around $340 billion by 2025.

    The Indian construction industry is characterized by a large number of small and medium-sized enterprises (SMEs) and unorganized players, with only a few large companies. The sector is also known for its low productivity and low-profit margins. The government’s ‘Housing for All’ initiative, increasing infrastructure development, and rising foreign investment in the real estate sector is expected to drive growth in the Indian construction industry in the coming years.

    For this Interview, we invited Iesh Dixit, Founder & CEO of Powerplay, and we talked about the growth, challenges, insights, and future opportunities in the Construction Industry.

    StartupTalky: What service does your company provide? What was the motivation/ vision with which you started?

    Iesh Dixit: Powerplay is a freemium app to simplify communication between construction sites and central office teams. It enables specialty contractors, general contractors, and builders to manage site work, materials, and labor on its SaaS platform.

    The platform has multiple modules that offer palpable convenience through its framework of seamless interoperability. The offered free modules are made readily available for the site teams to use on Android, iOS, and web browsers.

    The premium modules include project management, financial management, and procurement management services, which are suitable for office teams. Located in Bengaluru, Powerplay, the SaaS-based construction management platform was founded by Shubham Goyal and me (Iesh Dixit), in the year 2020.

    The initial spark was ignited when my father was building a house for my family, giving me a glimpse into how time and budget estimations go wrong in the Construction industry. But at that time, I never understood the reason for the same.

    Fast forward a couple of years, when Shubham and I moved in together in
    Bangalore to continue their entrepreneurial journey, We decided to get their apartment renovated, and this time again both the budget and timeline were exceeded by 40% — Forcing us to stay with the carpenter and painter for a week to keep the cost & time under control and understand the problem.

    We wondered how such delays affected larger projects if smaller projects like this faced so many issues. That’s when We realized that owners lose a lot of money when construction projects exceed budgets and timelines. We both validated the problem by spending weeks on multiple construction sites and started to build technology to solve those problems. Making plenty of mistakes along the way, we have got some fantastic clients now and a long way to go.


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    StartupTalky: What new features have been added in the past year? What is/are the USP/s of your SaaS?

    Iesh Dixit: Construction is one of the key contributors to the Indian economy but still uses clunky and archaic solutions. We are helping the sector to reduce its construction costs and time by enabling smart management via the use of technology. We are on a larger mission of accelerating the growth of socioeconomic infrastructure in the country.

    We provide a SaaS base application to construction clients to track and manage their labor, material, and tasks. Meticulously tracking these day-in-day-out details is a painful task for construction businesses. They generally use traditional methods like pen-paper, WhatsApp, and excel spreadsheets to track these details on a daily basis. With Powerplay, we help them reduce their construction cost and time by carefully managing all on-site stakeholders at ease.

    The platform also provides features like – Geo Tagging, Org Level Dashboard, Multiple-languages, etc. It is available on Android, iOS, and the Web.

    StratupTalky: How has the construction industry changed in recent years, and how has your company adapted to these changes?

    Iesh Dixit: Since the COVID-19 pandemic, like all other industries, real estate and construction have adopted technology in their day-to-day construction management activities. During the lockdowns, it was difficult for site managers to travel to sites and get real-time updates. We saw an opportunity here as we were doing the right thing at right time. With the Powerplay app, the on-site team can now update their supervisors regarding tasks, labor, and material at a click. When we started in 2020, the task module was the key requirement as site supervisors were keener on observing progress while they worked from home. And since then, we identified two more pain points of construction management and introduced them on our app – labor and material management.

    Iesh Dixit: Being closely connected with our paying and non-paying customers helps us with grass-root-level insights. And this has helped us grow tremendously since our inception. Our teams regularly connect with users and visit sites to understand their pulse, and take corrective actions accordingly.

    StartupTalky: What key metrics do you track to check the company’s growth and performance?

    Iesh Dixit: Being in the growth phase, alongside MMR, we currently very closely measure the number of active users (users who use Powerplay more than 4 days a week) and their engagement with the platform.

    StartupTalky: What were your company’s most significant challenges in the past year and how did you overcome them?

    Iesh Dixit: Moving people from traditional platforms like Whatsapp and excel was one of the biggest challenges. Bringing a behavioral change is never an easy task. With our freemium approach, people started ‘trailing’ and slowly were confident and motivated enough to access the paid premium version of the platform.


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    StartupTalky: Customer Success has become more important than ever. How do you keep your customer engaged to stop churn?

    Iesh Dixit: With customer centricity as one of our key approaches, we believe in delivering a positive experience for our customers, paid or unpaid. In order to stop churn, we introduce and upsell new features which may be beneficial for their business. We also have a strict policy of resolving customer grievances within a set turn-around time.

    StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack which you pulled off.

    Iesh Dixit: At present, our key goal is to build a community of active users who engage deeply on the platform. We have a community on Instagram (@CivilEngineersDiary) which has close to 900K followers. With this page, we are trying to build a strong connection with civil engineers and the on-site engineers’ community. Also, we are using a mix of ATL and BTL marketing activities. Digital Marketing, SEO, Social Media Marketing, Referral, PR, E-mail, etc are some mediums we are currently using to create a buzz amongst the target group. Being an extremely niche market, we are yet to explore our fullest potential via marketing.

    StartupTalky: Content marketing and Community building are something everyone is talking about in SaaS, How do you plan to leverage that?

    Iesh Dixit: The success of a SaaS product is highly dependent on the number of active and engaged people on the platform, and hence it gets extremely essential to keep the target group hooked. While content marketing may help in acquiring new clients or generating interest, it is the platform ultimately that will decide how far will they engage. For this, robust troubleshooting, behavior research, and delivering features or updates even before the client thinks of them are extremely necessary. While we do all this, we never forget to keep the app – simple and easy to use. That’s the secret mantra to keep audiences engaged.

    StartupTalky: What are the important tools and software you use to run your business smoothly?

    Iesh Dixit: Slack and Google suite are the basic software we use company-wide to work effectively. Parallelly, individual teams use much other software like Trello, Whimsical, Mix Panel, etc for their internal work and task tracking.

    StartupTalky: What opportunities do you see for future growth in your industry in India and the world? What kind of difference in market behaviour have you seen between India and the world?

    Iesh Dixit: We launched our product in the US market this year, and by far we have observed minimal differences. While we do have competition in the US market, most of the existing players are currently focusing only on monetization and revenue.

    We would rather want to focus on the user engagement aspect as that is very crucial for scalability. Hence the opportunity is immense. However, the US has more tech-savvy blue-collar workers and higher penetration of iOS users when compared to India.

    StartupTalky: What lessons did your team learn in the past year and how will these inform your future plans and strategies?

    Iesh Dixit: We have collectively learnt that it is user engagement over monetization. I am sure that this learning will help us grow much faster as a PLG SaaS company globally.

    StartupTalky: How do you plan to expand the Customers, product features, and team base in the future?

    Iesh Dixit: National and international expansion is on our radar. We are working toward making self-serve software and building intuitive product flows. This would reduce human intervention and help us scale faster. While we are expecting to grow our OS user base, we are committed to delivering a glitch-free experience as we scale. To meet this promise, we are working towards expanding our tech team by bringing in a few industry leaders.

    Expanding our software offering to cater to wider segments of global users is our immediate action plan. With the high penetration of iOS users in the US market, creating a universal application that runs cohesively across platforms (android, iOS, and web) will be our key focus area for the next few months.

    StartupTalky: Iesh finally, one tip that you would like to share with another SaaS founder?

    Iesh Dixit: Focus on user engagement and not monetization in the initial phase of your SaaS business.

    We thank Iesh Dixit for spending his valuable time and sharing his learnings with all of us.

    You can read other Recap’22 Interviews here.

  • Ambuja Cement – Sustainable Development Ambition 2030

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved Ambuja Cement.

    Ambuja Cements Ltd. (ACL) is one of the leading cement manufacturing companies in India and commenced cement production in 1986. Initially called Gujarat Ambuja Cements Ltd, the Company later became Ambuja Cements Ltd.

    ACL enjoys a reputation of being one of the most efficient cement manufacturers in the world. Its environment protection measures are considered to be on par with the finest in the country. It is also one of the most profitable and innovative cement companies in India.

    Ambuja Cement – Company Highlights

    Startup Name Ambuja Cements Limited
    Headquarters Mumbai, Maharashtra, India
    Industry Cement
    Parent LafargeHolcim
    Founded 1983
    Founders Narotam Sekhsaria, Suresh Neotia
    CEO Neeraj Akhoury
    Website www.ambujacement.com

    Ambuja Cement – About and How it Works?
    Ambuja Cement – Logo and its Meaning
    Ambuja Cement – Founder and History
    Ambuja Cement – Mission
    Ambuja Cement – Partnership
    Ambuja Cement – Joint Ventures
    Ambuja Cement – Subsidiaries
    Ambuja Cement – Business Model
    Ambuja Cement – Revenue and Growth
    Ambuja Cement – Merger with ACC
    Ambuja Cement – Competitors
    Ambuja Cement – Challenges Faced
    Ambuja Cement – Future Plans
    Ambuja Cement – FAQs

    Ambuja Cement – About and How it Works?

    Ambuja Cements Limited is an India-based holding company, which is engaged in the manufacture of clinkers and cement. The Company operates through Cement and cement related products segment. Initially called Gujarat Ambuja Cements Ltd, the Company later became Ambuja Cements Ltd. The Company has a range of products for the B2B and retail markets.

    The Company’s product, Ambuja Plus Roof Special, is suited for constructing roofs and slabs. It also offers install rooftop rainwater harvesting technology. Its products also include Ambuja Powercem, which caters the ready-mix (RMX) sector; Ambuja Railcem, which is designed for railways, and Ambuja Buildcem, which serves the requirements of the mass housing segment.

    The Company also co-owns two brands in micro materials’ category. These include Alccofine, which includes a range of micro slag materials, and Dirk Pozzocrete, which includes superfine fly ash. Alccofine Micro Materials are used in construction projects, such as metro rail, dams, roads, flyovers, bridges and tunnels.

    Ambuja Cement – Logo and its Meaning

    The Ambuja Cement logo consists of a man holding a building by its foundation which implies how the strong base of cement holds the whole building together.

    Ambuja Cement Ltd.'s Logo
    Ambuja Cement Ltd.’s Logo

    Ambuja Cement – Founder and History

    Ambuja Cement was founded in 1983 by Narotam Sekhsaria and Suresh Neotia, two traders with very little knowledge of cement or manufacturing. What made up for this lack was their far-sightedness: Anticipating that cement would be a critical resource for a developing economy like India, they invested in a state-of-the-art cement plant in Gujarat and went on to build a trusted cement brand that has become synonymous with quality and strength.

    ACL has grown manifold over the past decade. Its current cement capacity is 27.25 million tonnes. The Company has 5 integrated cement manufacturing plants and 8 cement grinding units across the country. ACL enjoys a reputation of being one of the most efficient cement manufacturers in the world. Its environment protection measures are considered to be on par with the finest in the country. It is also one of the most profitable and innovative cement companies in India.

    ACL is the first Indian cement manufacturer to build a captive port with three terminals along the country’s western coastline to facilitate timely, cost-effective and environmentally cleaner shipments of bulk cement to its customers. The Company has its own fleet of ships. ACL has also pioneered the development of the multiple, bio-mass, co-fired technology for generating greener power in its captive plants.

    Ambuja Cement – Mission

    Ambuja Cement’s mission statement says, “To be the most sustainable and competitive company in our industry.

    Ambuja Cement – Partnership

    The company has entered into a strategic partnership with Holcim, the second-largest cement manufacturer in the world from 2006. Holcim had, in January, bought a 14.8 percent promoters’ stake in the GACL for INR 21.4 billion. Currently, Holcim holds 61.62% of shares in Ambuja Cements.


    Ambuja Cement – Joint Ventures

    • Counto Microfine Products Private Limited
    • Wardha Valley Coal Field Private Limited
    • OneIndia BSC Private Limited

    Ambuja Cement – Subsidiaries

    Some Ambuja Cement subsidiaries are:

    • Kakinada Cements Limited, India
    • M.G.T. Cements Private Limited, India
    • Chemical Limes Mundwa Private Limited, India
    • Dang Cement Industries Private Limited, Nepal
    • Dirk India Private Limited, India
    • Cement Sustainability Initiative (CSI) of World Business Council for Sustainable Development (WBCSD)
    • Indian Business Biodiversity Initiative (IBBI)
    • Leaders for Nature (LfN) India
    • The Global Compact Network India Ambuja is a member of the following industry associations: G4-16
    • Confederation of Indian Industry (CII)
    • Federation of Indian Chambers of Commerce and Industry (FICCI)
    • The Associated Chambers of Commerce and Industry of India (ASSOCHAM)
    • Bombay Management Association (BMA)
    • Indian Merchants’ Chamber (IMC)
    • Bombay Chamber of Commerce and Industry (BCCI)

    Ambuja Cement – Business Model

    The Ambuja Cement business model operates through Cement and Cement related products segment. The Company has a range of products for the business to business and retail markets. The Company’s product, Ambuja Plus Roof Special, is suited for constructing roofs and slabs. It also offers install rooftop rainwater harvesting technology. Its products also include Ambuja Powercem, which caters the ready-mix (RMX) sector; Ambuja Railcem, which is designed for railways, and Ambuja Buildcem, which serves the requirements of the mass housing segment.

    Ambuja Cement – Revenue and Growth

    On a standalone basis, Ambuja Cements, part of Swiss firm LafargeHolcim, reported an increase of 87.77 per cent in net profit at INR 440.53 crore as against INR 234.61 crore in the year-ago period. Revenue from operations was INR 2,852.46 crore, up 8.63 per cent as compared to the year-ago period.

    Revenue from operations was up 1.51 per cent at INR 6,169.47 crore during the quarter as compared to INR 6,077.29 crore in July-September a year ago. Total expenses were at INR 5,144.38 crore, down from INR 5,400.94 crore a year ago. The consolidated results of Ambuja Cements also include the financial performance of its step-down firm ACC.


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    Ambuja Cement – Merger with ACC

    Two of India’s marquee cement companies, ACC and Ambuja, have been part of the same global cement group for a long time. The markets were also rife with speculation about the complete merger of ACC and Ambuja for a very long time now. Finally, that seems to be seeing the light of day. In early May 2017, both ACC and Ambuja independently announced that they will consider a possible merger.

    Globally, one of the biggest mergers in the cement industry was between Holcim and Lafarge which created the world’s largest cement company in the world, Lafarge Holcim. Interestingly, this company is the holding company for ACC and Ambuja Cements in India.

    ACC’s Neeraj Akhoury replaced Bimlendra Jha who resigned as the MD and CEO of Ambuja Cements.

    Ambuja Cement – Competitors

    Top Competitors of Ambuja Cement are Aditya Birla’s Ultratech, ACC, The India Cements Ltd, Dalmia, Holcim, AkzoNobel, JK Lakshmi, and Shree Cement.

    Ambuja Cement – Challenges Faced

    The growth in the industry has slowed down since 2019. ACC Ltd. and Ambuja Cements Ltd.—which are subsidiaries of Europe’s largest maker of construction material LafargeHolcim—said in their annual reports that the Indian cement industry’s growth, which was 9 percent in 2018, fell down to 7-8 percent in 2019.

    The company flagged ongoing capacity expansion—which has led to an imbalance in total installed capacity against capacity utilization—as material risk for the cement industry.

    In 2020, the coronavirus pandemic also caused a lot of harm to the growth of the company.

    “The company is seeking necessary permissions/approvals from the relevant government authorities for resumption of operations at various locations, in a phased manner,” said a spokesperson for Ambuja Cement.

    The company is taking steps to adhere to the standard operating procedure for social distancing mandated by the government in the guidelines.


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    Ambuja Cement – Future Plans

    The Sustainable Development Ambition 2030 provides a broad framework for the company’s strategies to meet the challenges in four broad thematic areas: Climate, Circular Economy, Water & Nature, and People & Communities. The 2030 Plan envisions a construction sector which will be innovative, climate neutral and circular in its use of resources. It will be respectful of water and nature, and inclusive – thus enhancing the quality of life.

    “The company is optimistic about its future despite the COVID-19 situation. The recent initiatives by the government will help resurgence of rural demand and infrastructure projects, including affordable housing,” said a spokesperson for Ambuja Cement.

    Ambuja Cement – FAQs

    What is Ambuja Cement grade?

    Ambuja Cement OPC 53 Grade, Packaging Type: Bag

    Who is the CEO of Ambuja Cement?

    Neeraj Akhoury is the current CEO of Ambuja Cement.

    How does Ambuja Cement make money?

    The Company operates through Cement and cement related products segment.

    Who’s the top competitor of Ambuja Cement?

    Ambuja Cement Ltd’s Top Competitor is UltraTech Cement Ltd.

  • 100Pillars Constructions: Getting Your Construction Works Done

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Everyone fantasizes about a dream house but building it the way one thinks, takes a lot of effort. The construction industry especially is complex and dynamic due to a lot of stakeholders involved. Moreover, the industry is marked by a trust deficit making the process of engaging in the construction process even difficult.

    100Pillars Constructions makes the entire process effortless and straightforward. 100Pillars Construction is a perfect destination to get all construction works done, ranging from hiring quality contractors for residential and commercial projects to completion of projects.

    Formerly known as Rathnam contractors, the company was into building and construction since 1977. With many experienced members in its team, 100Pillars construction is all set to revolutionize the construction sector and simplify construction like never before for the end customers.

    100Pillars – Company Highlights

    Startup Name 100Pillars Constructions
    Headquarter Bengaluru
    Sector Real Estate & Construction
    Co- founders Srinivas Jayaram & Kishan Raj BR
    Founded November 2018
    Parent Organization 100Pillars Constructions (A Partnership Firm)

    Discover more about 100Pillars Constructions:

    100Pillars Constructions – About
    100Pillars Constructions – How it Works?
    Real Estate and Construction Industry Details
    100Pillars Constructions – Founders and Team
    100Pillars Constructions – How it Started?
    100Pillars Constructions – Name, Tagline and Logo
    100Pillars Constructions – Business Model and Revenue Model
    100Pillars Constructions – User Acquisition
    100Pillars Constructions – Startup Challenges
    100Pillars Constructions – Funding and Investors
    100Pillars Constructions – Advisors and Mentors
    100Pillars Constructions – Awards
    100Pillars Constructions – Future Plans
    FAQ’s

    100Pillars Constructions – About

    100Pillars Construction is a Bangalore based startup that is perfect destination to get all your construction work done. Their services include, Civil Contracting, Home Interiors, Home Renovation & Architectural Design Services. At 100Pillars, the team consistently works to bridge the gap between customer and quality construction, renovation and architectural contractors. Here, the customers get to meet the best professionals in the region, who are thoroughly vetted by the company’s experts. Providing exemplary services, 100Pillars Construction strives to optimize construction as well as renovation experience for its customers.

    At 100Pillars Constructions one gets access to pocket-friendly quotes with no hidden charges. Further, the company keeps a reality check until and unless your project is fully accomplished. This service is in consonance with the fact that there is often mismatch and trust issues concerning the client-contractor relationship.

    The services at 100Pillars Constructions, have been specifically tailored to make sure that you always get the best service, raw material and price, respectively. Their team of dedicated professionals takes the onus of project management upon them. With next to no delays in the work, 100Pillars guarantees to provide quality, every time.

    The company offers integrated services to the customers using which the customers can stay up-to date with each milestone of their project. Enjoy and stay confident while the company’s experts work hard to help build your dream home regardless of budget. 100Pillars has a pool of hand-picked engineers with their robust record speaking for themselves. The company believes in providing first-class customer service, delivery, maintenance and sales support.


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    100Pillars Constructions – How it Works?

    Construction is a tedious, long and tiring process. As a matter of fact, it doesn’t really matter if the requirement is for a house construction or even a commercial one, it requires the hassle of contacting ‘n’ number of people. But, 100Pillars Constructions provide an easier way out for this. They have a pretty simple and easy to understand process starting from contacting point to the end of construction.

    So basically getting your construction done with 100Pillars Constructions is just a 7 step process

    1. Raise Request: As soon as the customer visits the landing page, they can raise a service request containing their requirement either by Call or by filling the Contact Form.
    2. Project Ninja Assigned: The moment company receives the contact form with all the requirements, their expert a.k.a. Ninja takes up the lead and collects every possible construction-related requirement for the project. The client can also opt for a personal visit to the office and the company then collect the exhaustive list of specifications right then.
    3. Floor Plan Designed: After a successful collection of requirements, experts at 100Pillars initiate the work and start designing based on the customer’s ideas and needs, creating a basic floor plan.
    4. Agreement Sign Up: Then the customer signs an agreement with 100Pillars Constructions to start the construction/renovation project.
    5. Project Initiation: Further, the assigned 100Pillars Ninja caters the customers and conveys all the updates. The whole project development process is monitored by the Ninja assigned.
    6. Milestone Payments: A project is divided into dedicated segments or milestones to ensure that the work is done in a stringent fashion with on-time payments. This not only helps the team with the project financially, but also makes it easier for regularly updating the customer of the progress of his project.
    7. Continuous Support: Throughout the process, the client can always contact, 100Pillar’s relationship manager to provide a hassle-free service. Furthermore, the company don’t end their contact with them right after the project is completed, the old clients can still contact the company whenever they have a problem.

    As a team, 100Pillars Constructions focus on quality, collaboration, and value. All their projects are tightly controlled and well managed providing clients with the lowest overall project cost. The team take it in great account to work closely and intricately with clients, architects, and subcontractors to complete projects on time, under budget, and to the client’s utmost satisfaction.

    100Pillars Constructions aims to be the first smart home enabled builders & the first robotic construction company.


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    Real Estate and Construction Industry Details

    The share of construction in Gross Value Added (GVA) was about 7.3% for India in 2017-18. As of 2017, the construction industry employed 49.8 million people. Provided the construction industry is the cornerstone of development; India’s construction industry is expected to grow at an annual average of 6.6% between 2019 and 2028. It is estimated that investments valued at US$ 965.5 million will be required by the infrastructure sector by 2040.

    The construction industry is a very competitive one. It requires a number of people and a lot of approval paperwork. One has to run through offices to get all the paperwork done. Quite often, the service dealers choose what they like the best from a plethora of choices for everything from window panes to flooring to rooftops. For someone who wants their home/ property look a certain way, the construction market could be a trust deficit industry. There are a lot of things that can go wrong, given the involvement of so many people and the requirement of so many things, especially the paperwork involved. But with the right help, everything can go just right, like a hot knife through butter.

    100Pillars Constructions – Founders and Team

    Srinivas Jayaram and Kishan Raj BR co-founded 100Pillars Constructions.

    Founders 100Pillars Construction
    Srinivas Jayaram and Kishan Raj BR

    Srinivas Jayaram is the Director – Marketing at 100pillars Constructions. An alumnus of MS Ramaiah, Srinivas has a decade of work experience, having worked at companies like CommonFloor, The Hindu Real Estate and Langoor Digital. His expertise is mainly in the fields of real estate, construction, management, strategic planning, sales and marketing, and technology. His experience is also the backbone that helps the 100Pillars team ideate the industry and make best plans and provide the best services to the customers.

    Kishan Raj BR is the Project Director at 100Pillars Constructions. Prior to starting 100Pillars, he had started up a couple of more companies which helped him learn from the small and big successes and failures, and build a strong experience in execution, business development, and finance & strategy.

    The other members of 100Pillars Constructions are

    AV Vardarajan, Chief Operation Consultant (COO). He is a predominant master with close to four decades of construction experience. Vardarajan brings a well-rounded skill set to 100Pillars Team.

    Arivuarasan, Site Engineer .He has experience of doing almost every job on the construction site from Apprentice/Helper to Construction Manager.

    Santosh is Architect at 1ooPillars Construction. He is a seasoned industry professional with broad-based experience in all aspects of architectural/construction project delivery.

    Poojitha, is the lead designer at 100Pillars. He works closely with clients to create clever lifestyle environments.

    100Pillars Constructions – How it Started?

    Srinivas Jayaram came across friends who were struggling to find the right contractors with professional construction experience. There were no promising builders, also there were lot of things which was unknown to his friends that are crucial in the construction process. This knowledge gap among the people concerning vital issues with regard to construction, except a mere idea of their home or project became the driving force for 100Pillars Constructions. Working on this idea to bridge such existing gaps has led 100Pillars Construction to take shape and to create transparency in their client dealings. Srinivas Jayaram’s strong real estate and digital marketing background enabled him and his team to ideate the complete industry in terms of competitive research, historical data sources and key players.

    In the process of research and through experience, the team observed that there is a severe gap in the construction industry, and this whole process is quite cumbersome from the customer’s endpoint. The conclusions from the survey/ research gave the start of points for the establishment of 100Pillars Construction. According to statistics –

    1. 99% of the Construction Project Face:- No Fixed/Fair Pricing- No End to End Ownership- Zero Smart Technology- No Safety Measures Incorporated for Labours- Conventional Construction- Difficulty in the Management of Labours
    2. 75% of the Projects Face:- Project Delays- No Raw Material Transparency- Not Utilizing Certified Experts- Shortage of Material & Debris Disposal- Neighborhood Problems
    3. 30% of the Projects Face:- Lack of Approval Knowledge (BBMP & BDA Etc)- Skipping Payment Schedules- Mis Communications- Irregular Updates from Both the Ends (Customers & Contractors)- Builders Withdrawal from Half Constructions

    It is because of these issues that there exists a grim trust deficit n the construction industry and the whole process of construction turns out to be very hefty and painful for the customers. Problems like these can’t be fixed by just being an aggregator, and for the same reason, 100Pillars developed a system of end to end ownership and management on behalf of the customers.

    The team at 100Pillars Constructions classifies potential clients on the basis of approximate budget rates into three segments of Low, Medium, and High classes. This made it simple for the company to bisect their needs according to the competitive pricing of various services and materials in the industry. On a similar basis, the company came up with three simple package models called Basic, Standard & Premium, based on the services and materials provided. 100Pillars offers a very user-friendly website. Further, the team made sure that all the information be clean and clear so that their customers know exactly what they get and expect from the company before getting into the agreement with 100Pillars Constructions.

    Facilitating a wide range of exemplary services, 100Pillars Constructions has emerged to be the first company to think about and work on the concept of clear professional transparency in the construction industry.


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    The name 100Pillars is coined by one of the Founders. The meaning and concept behind it is pretty simple. It is a pretty known and established fact that there are about 100 things to look for and 100 errands to run while constructing a home. And pillars are the supportive structural members of any building. So, the company envisions themselves as the supportive members that will take care of all the 100 things.

    100Pillars Constructions Logo
    100Pillars Constructions Logo

    100Pillars Constructions – Business Model and Revenue Model

    The services of 100Pillars range from civil constructions to home interiors & renovations. The company has a simple revenue model, where customers are charged for the services provided according to the plan they choose. They offer three price ranges to choose from depending on their respective budget-

    • For Civil Construction, Starting at Rs. 1449/- Per Sqft.
    • For Home Interiors Starting at, Rs. 1100/- Per Sqft.
    • For Renovation, based on the customer requirements

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    100Pillars Constructions – User Acquisition

    100Pillars Constructions got its first few customers through generally paid ads. Initially, mouth referrals worked as the foundation for establishing business connections. Their regular communication with clients & material suppliers has helped them keep their customers aware of the functioning of the company. Regular feedback collection and constant improvements to their business, based on the feedback are the first steps that concertized their relationship with their customers. They continue a similar approach to retain customers’ referrals and ensure 100% customer satisfaction.

    Punctuality and milestone checkpoints have ensured that their clients’ dream homes are in good hands. Besides providing great services, 100Pillars Constructions has made themselves available round the clock to address the concerns of their clients. Such a model of services has allowed the company to build trust and confidence among its customers, in the trust deficit market like real estate and construction. It is this commitment that has provided the company an edge over other local competitors.

    “It is our firm belief that once a customer hands in his idea of a home with us, he should be able to trust our experts in making his dreams come true, without any space for apprehensions. He should be able to lay his confidence in us and be stress-free while we make his dream a reality. Irrespective of the project being an apartment building or a duplex, these beliefs help us work hard and truly for every project”  100Pillars Constructions co-founder Srinivas Jayaram says explaining the company’s motto.

    Furthermore, 100Pillars aim is to make every project a unique and fruitful experience for the customers by its unique proposition. It aims to do so by providing quality service without any delays. The company offers integrated services to the customers, with regular check-ins about the project.

    100Pillars Constructions – Startup Challenges

    Construction is a long and hefty process. Challenges are bound to happen, given there are so many people involved. One of the major challenges 100Pillars, as a construction company face is labor management. Unlike any other field, manpower is quite unsteady in the construction field.

    “We often see laborers not turning up to the site along with taking long vacations in the middle of the process. In order to prevent this from happening, with one of our projects we work with at least 8 to 10 teams of masons and keep shuffling them from one project to another”.

    The construction market is extremely dynamic because of the changing rates in the market. The local contractors keep changing their working rate and neglect the quality of materials they use and make false promises for their own profit, disregarding the client. To resolve this, 100Pillars keep experimenting with the pricing of their construction packages. One of the major factors that keep 100Pillars distinguished from other construction firms is their exceptionally detailed quality specifications for the prices of each package that they offer.


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    100Pillars Constructions – Funding and Investors

    100Pillars raised an undisclosed amount of seed-funding from Rathnam Contractors in January 2019. The fund received has provided the much-needed impetus to the company.

    100Pillars Constructions – Advisors and Mentors

    100Pillars is being mentored by the following expert team –

    • BJ Rathnam (Founding Member & Ex-CEO of Rathnam Contractors)
    • R Jayaram (Ex-Chief Operational Manager of Featherlite India)
    • BM Rajanna (Managing Director of Bondlok Adhesives Private Limited)

    Besides this team of competent mentors, the teams family members, friends, the company’s customers, and competitors provide inspiration and motivation that helps the company move ahead.

    100Pillars Constructions – Awards

    100Pillars Constructions is the recipient of the Global Excellence Awards 2019

    100Pillars Constructions – Future Plans

    100Pillars Constructions has so far completed more than 27 projects and has 11 projects underway in Bangalore at areas from Devanahalli, Varthur, Whitefield, Sarjapur & Electronic City.

    Their user base is growing at 70% month on month with an average ticket size of Rs 19 Lakhs. In the future, 100Pillars has plans to develop plots and apartment communities.

    FAQ’s

    Who Are We?

    A trusted name in the construction industry, 100Pillars boasts of unparalleled quality and out of the box creative designs that lend a distinctive aura to the structures. 100Pillars specialize in both domestic and commercial construction projects and offer customized renovation services as well. At 100Pillars, we value the customer’s trust over their business. In keeping with our ethos of uncompromised quality, we blend robust engineering with unique designs and vet out the raw materials to ensure that our clients get only the finest quality.

    What’s our Vision?

    100Pillars recognizes that the construction industry is ridden with numerous gaps owing to lack of fair pricing, smart technology, inadequate labour management system, delays and no quality assurance on the raw materials. 100Pillars have designed a holistic system that addresses each of these issues and transform the overall customer experience. We aim to promote a culture of building right and living smart.

    Can I browse 100Pillars Constructions collections?

    Due to the extensive library of design items available to us we offer consultations by appointment only. This ensures 100Pillars Constructions give you the best possible service & can prepare & source suitable samples in advance. We ask that you fill the contact form on dezilo.com and book an appointment.

    Does 100Pillars Constructions offer home consultations?

    Yes we do carry out home consultations as part of our interior design process. Please see 100Pillars Constructions’s range of services for more details.

    How to Find The Right Civil Contractor in Bangalore?

    So here are a few signs that point out a Bad Contractor –

    1. Low Cost Contractors
    2. Method, Technique and the Lack of it.
    3. No Fixed or Fair Pricing
    4. Primitive Techniques and Solutions
    5. Incapability of End to End Ownership
    6. Insecure Labor
    7. Project Delays
    8. Unskilled Labors or Professionals
    9. Withdrawal From Projects
    10. Unclear payment record
    11. Unorganized Milestone Updates
    12. Uncertified professionals

    Why Choose Us?

    Over the years, 100Pillars have carved out a niche in the construction and renovation industry. We have completed over a dozen projects in different parts of Bangalore. Each of our projects reflect modern aesthetics and are built with durable and high quality materials. 100Pillars integrates each and every aspect of construction, ranging from the procurement of raw materials to the finishing touches and post construction supervision. We also offer a diverse range of options to address the different tastes and preferences of our customers. From sprawling villas to chic smart homes, 100Pillars has experience in benchmark construction.

    Our expertise is not merely limited to construction and renovation services but also incorporates the other essential aspects of building. We provide thorough guidance on the approval process in Bangalore and assist our customers in getting a plan sanctioned from the relevant authorities. Our experienced consultants are always available to advice potential home owners on the plot charges, registration fees as well to provide financial insights into home loans and the pros and cons of the various schemes. 100Pillars aim to be the one stop solution for all your construction needs. To put it simply, you dream of a space, we build it for you. You relish the experience, while we take care of the hassles.

  • 7 Things to Remember While Starting Your Own Construction Company

    Did you know that Americas construction market is worth more than 1.23 trillion dollars each year? It’s a huge industry and it’s always been considered a strong industry to be in – because new construction, renovations and rebuilds are always going to be needed. Population is going to keep on growing so more and more homes, businesses and services need to be built. It’s easy to see what’s so attractive about starting your own construction company, especially if you’ve been in the trade for a while and know the ropes already.

    You aren’t going to be the only one who sees this as a lucrative idea though. New construction businesses have been popping up a lot over the last couple of years. That doesn’t mean you can’t get involved and grab a piece of the pie though. It just means you have to be smart with your business moves. Let’s go over a few tips that could help you along your way.

    Also Read: 10 Real Estate Business Ideas for India

    Stay Lean

    Construction is an expensive business to get into. You need plenty of equipment, some of it being heavy machinery, and plenty of labor. Then there’s costs for permits, materials, insurance, surveyors… The list goes on. It’s important to stay as lean as you can, especially in the early days. This means knowing all of your costs so you don’t get caught aware, and keeping them all as low as possible – so no extras!

    Also read: This is how Propstory is making it easy to invest for Real Estate Investors

    Build a Network

    In any business a network is important. Knowing the right people can get you quite far, and combined with actual talent and hard work it can be rocket fuel for your business. Get to as many networking events as possible, and consider hosting a few yourself if the finances are there. You want to make as many contacts as possible – whether it’s suppliers, potential clients, partners, or anything else.

    Also Read: How to Pitch Investors for your Business | Mistakes to Avoid

    Get all the Right Permits & Licenses

    Make sure your knowledge is good when it comes to local laws and regulations. Consult a legal professional if you need to, because getting caught without the needed permits can be a real pain – plus there might be a hefty fine. Paying attention to small details like this is vital in the construction business.

    Cover Your Business with Insurance

    Things can go wrong in all parts of life, and sometimes they will. Prepare yourself for the worst by having good coverage for any potential dangers. Depending on what type of work you do (and where), you might need different types of coverage. Always make sure you’re picking coverage that will actually work for you. Don’t cheap out and end up with useless coverage that doesn’t pay out.

    Hire Employees or Contractor

    You have to decide whether you want to hire employees or contractor. There are greater flexibility and lower cost involved with dealing with contractors. You can consider having a full-time assistant whom you can train to know all the ins and outs of your business and keep things running smoothly.

    You could hire workers on temp contracts to keep the overall cost down, keeping only a skeleton staff as full time workers – the bare essentials. It’s also an option to get additional funds for your equipment thanks to lenders like equifyfinancial.com, who focus on financing for heavy machinery and stake their loan on the solidarity of your firm and your business plan.

    Get Good at Marketing

    To survive and thrive in construction, you need business. Otherwise you aren’t going to make any money, and your competitors will eat you alive. To get business, you need to do two things. The first was networking. The second is marketing. Get your firm noticed in the right places, put yourself in front of the right eyes. This is how you get a chance at new clients. Study marketing and get good at it, don’t just attack it randomly. As you hone your skills, the projects will start to fly in your direction.

    Read Also: 26 Unique Ways to Market Startups

    Keep some Fund for Construction Software

    Construction management software will allow you to streamline and automate various processes. The right software solutions can eliminate hours’ worth of work. Software makes your work easy and manageable. It generates reports, it sends email notification to team members. You can manage payrolls, job costs through it.

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