StartupTalky

Tag: competitors

  • Magnum Ice Cream SWOT Analysis: Strengths, Weaknesses, USP & Marketing Strategy

    Brands like Magnum become instant favorites of people. The credit goes to the public relations team that works behind the scenes and creates mind-boggling marketing strategies and advertisements. These help the brand build its place in the market. And for Magnum, it’s Unilever that is responsible for the media spend spanning across TV, outdoor, digital, and PR mediums. Today, Magnum is a leading global brand, selling 1 billion units annually, making it the largest of Unilever’s ice cream brands.

    FMCG Giant Unilever has also expanded its distribution from its stronghold of Europe to the US and China. Its popularity in India is only increasing with each passing day. The company’s marketing strategy makes it a formidable competitor, lures people into trying Magnum Ice Cream, markets the ice cream as an adult indulgence brand with a touch of sex appeal, and communicates the royal theme of the brand.

    About Magnum
    Magnum Target Audience
    Magnum Brand Positioning
    Magnum Marketing Strategy
    Magnum SWOT Analysis
    Magnum Inbound Strategy
    Magnum Outbound Strategy
    Magnum Mobile Campaigns
    Magnum Social Media for Marketing Campaign

    About Magnum

    Magnum Ice Cream was developed in Belgium at the Ola laboratory in cooperation with the Belgian chocolate producer Callebaut. It was released in Germany in the year 1989 as an upmarket/luxury ice cream for the Nogger brand. Magnum is now owned by the British/Dutch company Unilever. The company also has a strong social media presence via Instagram, Facebook, and YouTube.

    Magnum Ice Cream has emphasized its dominance by coming up with highly imaginative flavor combinations, fancy packaging, and limited-edition promotions. With the help of Magnum, Unilever remains an innovator responsible for single-handedly pushing forward the variety of extravagant confectionery blends that can be successfully packaged as an ice-cream stick.

    The company began testing a dairy-free vegan version of ice cream in selected markets (including New Zealand and Sweden) in 2019. Magnum wasn’t popular in the United States, but with the changes in the premium ice cream sector in the country in recent years, partly because of Nestle’s Häagen-Dazs ice cream bars, it is gaining traction. Magnum was launched in the US in 2011.

    Nestle Marketing Strategy Uncovered: Target Market, Advertising, Promotion & More
    Discover Nestle’s marketing strategy, including its target market, advertising and promotion strategy, and key marketing insights. Learn how Nestle reaches its global audience.
    StartupTalkyArchana Karthikeyan

    Magnum Target Audience

    Magnum’s target audience belongs to the 14-45-year age group. It has loyal customers who prefer premium ice cream. The target market of Magnum is the upper niche class. The company focuses on people who wouldn’t mind spending a bit more on ice cream to indulge in supreme quality eatables. These people are willing to spend on style, quality, brand value, status, etc.

    The global sales figure of Magnum was $2.54 billion in 2015,45-year which was an increase of 8% from the year before. Unilever strives to maintain its edge in most markets by positioning Magnum as an affordable luxury treat for adults. The segmentation of Magnum’s target audience is done on the basis of income, social status, economic class, and esteem level.

    Magnum Ice Cream’s marketing strategy focuses on the smaller but elite segment of society. Magnum takes into consideration the needs and the benefits of customers, which are useful for identifying market opportunities and developing value propositions.

    Amul Marketing Strategy: Branding, Advertising, Pricing & Promotion Strategies That Made It a Household Name
    Discover the complete marketing strategies of Amul, including its branding, advertising, pricing, promotion tactics, and marketing mix. Learn how Amul’s smart marketing approach made it one of India’s most trusted dairy brands.
    StartupTalkyGorish Dua

    Magnum Brand Positioning

    Positioning is extremely important for the brand when it tries to build an image in the minds of its customers. It involves parameters that differentiate the product from the competitors in the same category. Positioning means how consumers rate Magnum in comparison to other ice cream brands such as Amul, Baskin-Robbins, and Mother Dairy. They also happen to be the main competitors of Magnum.

    Magnum’s positioning strategy can only be sustained if it continues to deliver the promised consumer value. The quality and price positioning state that higher prices for higher quality. Magnum’s positioning appeals to stylish people and the customers who associate a premium brand with priceless quality.

    Magnum Ice Cream Innovations Timeline (2017-2022)

    Magnum Timeline
    Magnum Timeline
    Year Innovation
    2017 Introduced cracking chocolate ice cream tubs with packaging that encourages squeezing the tub.
    2018 Launched vegan versions of Classic and Almond Magnums, promising 100% pleasure.
    2019 Debuted the Double range in the US, crafted for ‘multiple layers of decadence’.
    2020 Introduced Magnum Ruby, featuring ruby chocolate made from ruby cocoa beans, pink in color.
    2021 Launched Magnum Double Gold Caramel Billionaire in stick format and tub, under 250 calories.
    2022 Introduced Remixes of Magnum Classics, combining complementary flavors with classic favorites.

    Magnum Marketing Strategy

    Magnum Marketing Strategy
    Magnum Marketing Strategy

    Promotion of Ice-Cream Sticks in an Appealing Way

    Magnum ice-cream sticks are marketed as luxurious indulgences, highlighting their rich flavors and premium ingredients. The brand uses visually stunning advertisements and engaging social media content to create a sense of sophistication and pleasure.

    Promotion of the Dairy-Free Vegan Variety of the Ice Cream

    Magnum promotes its dairy-free vegan options through targeted campaigns that emphasize their delicious taste and creamy texture. Highlighting sustainable, high-quality ingredients, these campaigns appeal to both vegan consumers and those reducing dairy intake.

    Focusing on the Smaller, Elite Section of Society

    Magnum targets a smaller, elite section of society by positioning itself as a luxury brand. This focus on high-end lifestyles and premium experiences appeals to consumers who value quality and exclusivity.

    Clever Segmentation of the Market

    Magnum uses clever market segmentation to cater to diverse consumer needs, targeting groups like young professionals, health-conscious individuals, and luxury seekers. Tailored messaging ensures the brand resonates with a wide audience.

    The Interesting & Engaging Magnum Pleasure Test

    The Magnum Pleasure Test invites consumers to discover their perfect Magnum flavor through a fun, personalized test. This interactive campaign deepens consumer engagement and promotes product variety.

    Mobile Ad Campaign

    Magnum’s mobile ad campaigns utilize rich media ads, interactive content, and location-based targeting to reach consumers on the go. This approach ensures high engagement rates and boosts brand awareness.

    Experiential Marketing

    Magnum brings its luxury image to life through experiential marketing like the Magnum Pleasure Store pop-ups. These stylish spaces turn buying ice cream into a premium experience where customers can taste, explore, and share on social media. With carefully chosen lights, music, and scents, the brand creates a full sensory environment that makes ice cream feel like a luxury treat. This not only excites people in the moment but also builds lasting loyalty to the brand.

    Promotion of Magnum’s Limited Ice Cream Variants

    Magnum creates excitement with limited-edition ice cream variants, encouraging quick purchases before they disappear. These promotions feature innovative flavors and premium ingredients, strengthening the brand’s luxury image.

    Twitter Campaigns with Audience Participation

    Magnum’s Twitter campaigns encourage user participation through contests, branded hashtags, and sharing Magnum moments. This strategy increases brand visibility and builds a loyal online community.

    Celebrity Endorsements

    Jennifer Winget and Kareena Kapoor - Magnum Brand Ambassador
    Jennifer Winget and Kareena Kapoor – Magnum Brand Ambassador

    Collaborating with celebrities like Kareena Kapoor Khan enhances Magnum’s brand appeal and reach. She has been roped in to urge consumers to get #LostinPleasure through a selfie campaign. The month-long contest is asking people to send in their selfies with a Magnum Ice Cream stick in hand, and a creative reason why Magnum gets them lost in pleasure. Recently, Jennifer Winget endorsed Magnum in 2024. Celebrity endorsements add glamour and credibility, attracting fans and boosting brand recognition.

    Magnum SWOT Analysis

    The SWOT analysis of Magnum offers a clear view of the brand’s overall market position, helping to understand the internal and external factors that influence its growth, challenges, and long-term opportunities.

    Magnum Ice Cream SWOT Analysis
    Magnum SWOT Analysis

    Magnum Strengths

    • Use of the finest ingredients
    • Position as the first luxury ice cream brand
    • Adult-focused marketing
    • Exquisite packaging

    Magnum Weaknesses

    • Limited awareness in the US market
    • Concerns about nutrition labeling
    • High costs
    • Competition from Trojan Magnums

    Magnum Opportunities

    • Expanding flavor variety
    • Increasing vendor partnerships
    • Leveraging a year-round market

    Magnum Threats

    • FDA regulations
    • Rise of health-conscious consumers
    • Strong competitors

    Most Profitable Ice Cream Franchises in India | Top Picks
    Discover the most profitable ice cream franchise opportunities in India today. Explore brands like Naturals, Giani’s, Amul and Baskin-Robbins with high margins, investment costs, and ROI timelines.
    StartupTalkySakshi Jadhav

    Magnum Inbound Strategy

    When Magnum was launched in India in February 2014, the Magnum Pleasure Patrol was an activation executed as part of the launch. Over 2000 people across Mumbai and Pune got to taste Magnum ice cream samples from 22nd February to 24th February 2014. A luxury vehicle visited gourmet cafes, malls, and high-traffic areas with an emcee and a camera crew, capturing people’s reactions after their first bite of Magnum’s ice cream.

    There was another campaign in which people offered their idea of pleasure, be it a day at the spa or unlimited shopping. They were put through the Magnum Pleasure test that required them to choose between Magnum and their idea of pleasure after having tasted some ice cream. Understandably, all resistance failed while Magnum scored on the test.

    Magnum Outbound Strategy

    Magnum’s marketing success is heavily reliant on its outbound strategy, which is evident through its ATL activities and out-of-home campaigns. Since the brand connects with well-traveled people, it is present in Europe, North America, Asia, and Australia. For outbound marketing, Magnum conducts hyper-local activities that can be measured in sales. One such instance is the product launch spike in areas with high footfall.

    Magnum Mobile Campaigns

    The Magnum marketing team came up with a rich media mobile ad campaign that would allow users to tweet from within the mobile ad directly. The mobile ad campaign was part of an all-encompassing marketing strategy that included both Above the Line (ATL) and Below the Line (BTL) executions.

    This ad campaign provided Magnum with a platform to quickly reach a large user base and create awareness. It also got people talking about Magnum through Tweets and pictures, and maximized their participation in the Twitter contest.

    Magnum Social Media for Marketing Campaign

    Magnum came up with a two-phase marketing campaign strategy that promoted the product to the masses in a controlled manner. The first phase offered exclusivity. To prioritize the distribution of the product, the brand asked people to Tweet for limited Magnum Infinity ice creams to be distributed in their city.

    The city with the most Tweets got to try the limited Magnum Infinity first. By doing this, each Tweet represented a chance for a person residing in some city to try the product before everyone else. To sustain excitement and drive sales, Magnum launched the second phase of the campaign, where the consumer’s Tweet earned him or her a chance to go on a trip to London. The person who collected the most points won. One could either Tweet or put up a unique code on Twitter to participate.

    By providing consumers with an interface to Tweet within the ad, the campaign got them talking about the brand and their experience with Magnum Infinity. It helped Magnum connect with the intended audience and generated a buzz among people about Magnum Infinity. The campaign also ensured continuous user engagement and increased the brand recall.

    #NotAvailableInTheMetaverse Magnum Campaign

    This campaign of Unilever for Magnum ice cream launches VR goggles to encourage consumers to indulge in real-life pleasure, highlighting that some sensations can’t be replicated virtually.

    FAQs

    Who is the brand ambassador of Magnum?

    Kareena Kapoor Khan is Magnum’s Brand Ambassador.

    What is Magnum’s Pricing Strategy?

    The quality and price positioning of Magnum state higher price for higher quality. Magnum’s positioning appeals to stylish people and the customers that associate a premium brand with priceless quality.

    What is Magnum’s target market?

    Magnum’s target audience belongs to the 14-45 years age group. It has loyal customers who prefer premium ice cream. The target market of Magnum is the upper niche class.

    Who owns Magnum?

    Magnum is now owned by the British/Dutch company Unilever.

    What is Magnum USP?

    Magnum unique selling point is a Luxury ice cream experience with rich taste, premium ingredients, and indulgent lifestyle appeal.

    What are Magnum ice cream strengths and weaknesses?

    Magnum’s strengths lie in its use of the finest ingredients, its position as the first luxury ice cream brand, its adult-focused marketing, and its elegant packaging. However, it also faces weaknesses such as limited awareness in the US market, concerns over nutrition labeling, high product costs, and brand confusion due to competition from Trojan Magnums.

  • Spying on Your Competitors – 10 Different Ways

    With the increasing number of options that are available to people on a product, competition has been on the rise since the last century. To gain an upper hand in the tussle between demand and supply, every company tries to understand the strategies of their competitors to prepare ahead of them and get a lead in the market.

    This kind of spying has become a very common part of any company that today there are people assigned to analyse the activities of their competitors. Spying over a company is easier said than done.

    It requires a collation of a lot of small but important things. In this article a few very important methods and spy tools that anybody who wants to understand what your competitor is doing are discussed.

    Let’s look at the 10 ways on how you can Spy on your Competition.

    Keeping Up With Their Literature
    Following on Social Media
    Look Out for Keywords
    Focus On SEO
    Follow the Ads
    Check Up on the Products They Promote
    Tracking Indexed Websites
    Checking Google Ranks
    Finding Backlinks
    Going Through the Reviews

    Keeping Up With Their Literature

    Here literature means any kind of text that they release on their behalf. These can be blogs, articles on papers, newsletters, surveys etc. It is obvious that they won’t share any information with their competitors, but following the above-mentioned one will help. You will get to know their ventures and campaigns before they actually happen. It is important to follow them judiciously and more important to analyse and elucidate the inner meanings if any.

    Following on Social Media

    There is no better campaigning alternative for a brand other than popular social media platforms to connect with customers and share their plans efficiently. The activities and engagements of your competitors on social media platforms tells a lot about the future plans.

    Not only that, it also tells a great deal about their digital marketing strategy as well. It is a great way to understand a significant part of your competitors’ ways of doing business.

    Look Out for Keywords

    As mentioned earlier, one of the most popular ways of setting a brand’s name is through social media campaigns. And here the importance of choosing the right keywords cannot be stressed enough. Hence, one of the best ways to check on your competitor is by trying to understand the keywords that they use to increase the traffic into their website. You can use various tools available online like SEMrush, Ahrefs Keyword Explorer, and Google Keyword Planner etc. to see the keywords used by your competitors rather than trying to understand each keyword.

    Focus On SEO

    Finding the keywords brings us to another important thing to be done. That is, checking their SEO tools. You might wonder what it is that makes your competitor have an edge over you despite selling the same kind of products, the answer might be in their SEO techniques. You can also understand the techniques that will bring organic traffic. There are tools like Positionly (now Unamo) which will really help in getting real time comparative data on website traffic.

    Follow the Ads

    Advertisements are a great way to entice customers and increase business. Ads will play a big role if they are formed correctly and placed rightly. The websites and platforms on which these ads come up is also very important. It tells a lot about their campaigns. You can track and spy on the websites and platforms on which their ads are displayed and plan accordingly.

    There are Ad Spying tools that give an insight into your competitor’s ads. One of the tools that can be used is AdSpyder. AdSpyder gives you an insight into the SEO strategy used by your competitors on different platforms. With the help of this tool, you can understand the secrets of your competitors and make them useful for your own ads.

    Check Up on the Products They Promote

    Promotion is a very important part of any marketing campaign. The nature of products and the way of promotion will tell you a lot of their strategies. It can be a great way to adapt better things and reject things that are unnecessary.

    Tracking Indexed Websites

    Indexing in Google is one of the most important things that any brands would do to increase their reach. Rather than going after all the websites of your competitor, track the websites that are indexed in Google. It will help you organise the work in a more efficient manner. Google in itself is a good tool to do it.

    Checking Google Ranks

    Checking Google ranks is a great way to know where you and your competitor stands as far as traffic is concerned. You should understand where your competitor is ranked for every relevant keyword that will be searched. Finding a competitor’s ranking alone is not enough. You should also analyse their growth over a period of time. It will help you get an idea of their pattern of growth.

    Backlinks are very important to maintain good rankings for your website. That makes it clear how important it is to find the backlink strategy of your competitor. It will help you get a better clarity on their marketing strategy. You will also have an idea on how to effectively use your backlinks to reap the best outcomes.

    Going Through the Reviews

    All the campaigns that brands do, boils down to one thing – customer satisfaction. It is the key to increasing business. Analysing the customer reviews is a great way to spy on your competitor although it might sound direct. While the review of the customer gives an idea about their reception of the campaign, the reply of the competitor tells a lot about their strategies. If the reviews are negative, it will be an insight to correct your mistakes before it gets out.

    Conclusion

    It is true that competition has increased significantly in recent times. But it also means that there is more scope for improvement and learning from mistakes without actually making mistakes now than ever before. Understanding your competitors’ marketing will really help you in getting an idea about consumer requirements and expectations.

    The above-mentioned steps are an integral part of this understanding and it is not an exhaustive list. These pointers are not to spy on your competitor but to serve as an opportunity to reflect upon your strategies and initiatives.

    FAQs

    Is spying on competitors illegal?

    It is not illegal to spy on your competitors unless you break laws, like hacking into the security of your competitor’s database.

    How can I see what keywords your competitors are using?

    BuzzSumo, SEM Rush, SpyFu, and Ahrefs’ are some of the top keyword research tools you can use to spy on your competitors.

    Why is it important to do competitor analysis?

    The purpose of a competitor analysis is to understand your competitors’ strengths and weaknesses in comparison to your own and to find a gap in the market. A competitor analysis is important because: It will help you recognise how you can enhance your own business strategy.

  • How to Do a Competitor Analysis in 5 Simple Steps?

    Being involved in a business means being a competitor among several others. Value and appeal are always at the top of people’s minds. Whether you’re the biggest fish in the ocean or not, you must know how your competitors work. Want to know their secrets? Marketing analysis is where you study and identify information about a business or product while assessing its individual qualities and drawbacks.

    Analysis and studying your competitors can reveal a lot of information that you may have overlooked. This information can help your business grow tremendously and bring in new customers. Getting to know your competitors not only helps you be prepared but also helps you learn from their mistakes. That being said, let’s look into how to analyze your competitor.

    Prerequisites to Analyse Your Competitors
    How to Analyse Your Competitor?
    1. Identify and Evaluate
    2. Tracking and Spying
    3. Find Out What Makes Them Unique
    4. Analyze Customer Ratings
    5. Evaluate Strengths and Weaknesses

    Prerequisites to Analyse Your Competitors

    Before you head on to analyze your competitors and take in information, there are a few questions you have to ask yourself. These may be according to your preferences depending on the business. These questions when answered should help you gain an advantage over your competitors. You will be more focused and organized once you have an overview. Some of these questions can be:

    • What about my competitor’s business do I want to know the most?
    • How long has my competitor been in the industry?
    • What is their strongest selling point?
    • What technologies are they using?
    • How big of a threat are they?

    These questions will help enhance the speed of your analysis process. Having a vision is crucial as it can be overwhelming to process all the information together. Once that’s done you can begin analyzing your competitor.

    How to Analyse Your Competitor?

    You might be surprised how a simple and easy-to-do analysis can reveal a lot about your competitors. This information can help you gain an advantage over them and improve your own business. Here we’ll look at 5 simple steps to analyze your competitor. The tools and methodology will also be explained for each of the steps below:

    1. Identify and Evaluate

    The first step is to identify your competitor. This means that you need to collect more statistical information rather than the company name and description. Finding out exactly where they rank up and how dominating they are will help you to evaluate their threat to your business. There are several free tools available to help you assess your rival.

    SimilarWeb is a web traffic and analysis tool used by several businesses. It allows you to get the SEO rank of a website and details such as engagements, traffic by countries, the sources of traffic, etc. It even shows you a list of similar websites and competitors. This data can reveal their source of customers and a general idea of how good their website is. You must evaluate your results and understand your competitor before moving on to the next step.

    SimilarWeb results (Identifying your competitor)

    2. Tracking and Spying

    Observation is key when performing an analysis. To know exactly what your competitor does to maintain their position you must observe and track their actions. This is rather an easy thing to do in this digital era where nothing goes unnoticed. Observe them for a specific period. This could be anything from a week to an entire month depending on the kind of results you get. Try to visit their website often. What changes are they making concerning the industry? This could be the information that your business is lacking or something you could improve at.

    Tracking Your Competitors

    Some tools make this process much easier. Google Alerts and Brandwatch can track your competitor and give you alerts when certain events are triggered. These events can be when their traffic goes up a certain number, a certain page gets more visits or a social media post on trending. Tools like BuiltWith help you track the technologies used. Once you get these alerts, you can personally read the posts and know exactly what they did to get the extra attention. Progressive tracking can give you valuable insight into an organization.

    Spying on Your Competitors

    While on the other hand, one of the tricks that can be used in getting hold of trending advertisements of your competitors and their their ad strategies is Ad Spying. Ad spying tools like AdSpyder help in spying on the competitors’ ads on all the major social media platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing.

    3. Find Out What Makes Them Unique

    Every business has something about them that makes them different. When it comes to marketing it’s not just the product that makes a difference. Look into their socials, try to find out exactly how they advertise besides their website. How are the targeted customers drawn to them? Why would someone pick them over your business? Find out these factors and use them to boost your business. Although this doesn’t mean you should steal ideas from your rivals. It means that you can gain insight and use it as inspiration when you do your marketing.

    4. Analyze Customer Ratings

    Look at the business from a customer’s point of view. What seems appealing to the customers may be what drives their business. Check the rating and reviews of the product or business using platforms like Trustpilot and Sitejabber. Knowing what the customers think about a service can help you get a direct overview of the company. You can also use surveys and analytical tools for this purpose. Customers fuel the business. Knowing the customer mindset can help you understand the business marketing efficiently. This also helps you test the positive and negative aspects of the business.

    Sitejabber reviews (analyzing customer ratings of a competitor)

    5. Evaluate Strengths and Weaknesses

    No business is perfect at what they do. Yet they are successful because they’re good at certain things. These are defined as the strengths of any business. While analyzing your competitor it’s important that you know and accepts their strengths. Learning from your competitor and getting better is a huge benefit for any business. There are also weaknesses. These could be anything from a flawed marketing strategy to bad customer service. Knowing the weaknesses of your competitor allows you to exploit them by doing the deed better yourself. You not only have a chance of converting customers to your side but also improve in the long run.

    FAQs

    What is Marketing analysis?

    Marketing analysis is where you study and identify information about a business or product while assessing its individual qualities and drawbacks.

    What are the 5 steps to analyse your competitor?

    Identify and evaluate, Tracking and spying, What makes them unique, Analyse customer ratings, and Evaluate strengths and weaknesses.

    Why must one track the actions of competitors?

    To know exactly what your competitor does to maintain their position you must observe and track their actions.

  • Difference between Red Ocean Strategy and Blue Ocean Strategy

    Blue Ocean strategy and Red ocean strategies are widely used by startups. However, it is also perceived in MSMEs as well as Multinational enterprises and these strategies help them in finding the right market. Let’s look at what exactly is blue ocean and red ocean strategy.

    What is the Red Ocean Strategy?
    Strategies to Enter Red Ocean Market
    Red Ocean Strategy Examples
    Red Ocean Strategy Examples in India
    What is the Blue Ocean Strategy?
    Strategies to Enter the Blue Ocean Market
    Blue Ocean Strategy Examples
    Blue Ocean Strategy Examples in India
    FAQ

    Red Ocean vs. Blue Ocean Strategy
    Red Ocean vs. Blue Ocean Strategy

    What is the Red Ocean Strategy?

    In a red ocean market or a red ocean strategy, there is a concentrated market and will be highly competitive. These are normally found by the small but unpopular market. In a red ocean market, the competition would normally be high and the existing companies compete with each other using competitive methods.

    One of the examples of a red ocean company can be different automobile companies. All the various companies are competing with each other to solve the same problem or the demand faced by the consumers. A red ocean market is highly competitive and would be riskier for a new company especially a startup.

    Strategies to Enter Red Ocean Market

    If you are planning to enter into a market that is mostly aligned towards a red ocean market then you will have to create a disturbance in the market. You will have to create a specific demand for your own product by creating a new product or an innovative product or service.

    While creating a disturbance in the market, you will be able to gain most of your customer’s attention, and later on, it depends on your consumers to stick to your brand.

    In a red ocean market, the main focus of your brand should be on beating the competition to gain the most value and the financial gain from overcoming the competition and attracting consumers towards your brand.

    One of the most important ways to win over in such a market is by providing a lot of value for your consumers. The consumers should get the most out of their money this will help in winning over more than 60 % of the market consumer base.

    Red Ocean Strategy Examples

    Apple

    Apple launched its iPhone in 2007 when the market was dominated by companies like Nokia, Sony and Motorola. Apple had to create a user base where users were willing to spend $600 on a phone. How did apple disrupt the market? they created a much better smartphone than its competitors which we all know today as iPhone 2g.

    Steve Jobs with First iPhone
    Steve Jobs with First iPhone

    Five Guys

    Five Guys is an American fast restaurant chain founded in 1986. Five Guys was planning to enter the fast-food market where its competitors, Mcdonalds and KFC were already dominating the market. How did it make it big in a highly competitive market? one of the reasons was it didn’t spend millions on advertising and presented good burgers with superior quality. It is now one of the top fast-food chains in America.

    Red Ocean Strategy Examples in India

    Spice Jet

    SpiceJet is a great example of a Red Ocean company in India, SpiceJet is a low-cost airline that has acquired customers by offering services much lower than its competitors but it is always in direct competition with other companies.

    Jio

    Jio Logo
    Jio Logo

    As Jio entered the market it created a disturbance by providing free services that disrupted the whole telecom industry.

    What is the Blue Ocean Strategy?

    A blue ocean strategy is focused more on the new trends and demands of the consumers in creating a new market based on it. Blue oceans are a more unoccupied market and not much known. The blue ocean market is mostly concentrated on providing value and is created based on that.

    In the blue ocean strategy, a new product or service is created which is not available in the market which would solve a problem that is already there in the market. The blue ocean market pays a lot of attention to value and innovation aspects.

    Strategies to Enter the Blue Ocean Market

    The first and most important strategy is to identify a new demand or a new trend for a product or service. Before entering the market, you will have to conduct thorough research and analyze whether there is a new trend or a new demand in the market. You will have to analyze whether that demand is being met or whether the current products or service does not meet the demand.

    In this market, it is not important to concentrate on the competitors as they are involved in providing the products or services that may or may not satisfy the demands of the consumers but what more important is to concentrate on the consumers and their needs and satisfaction.

    The most important aspect of this market is that it is much more flexible which means if a new demand arises in the market, you can just create a new version of the product or come up with a new product that solves the requirement of the consumers.

    The next step is to focus on a smaller niche and by doing so you will be able to design your product or service into a wider market targeting a specific group of people and will be able to build your own loyal consumers.

    Blue Ocean Strategy Examples

    Uber

    Uber Logo
    Uber Logo

    Uber is a great example of the Blue Ocean strategy. It solved one of the major problems of the consumers while booking cabs which was, denial of services, meter issues, and unwanted arguments.

    Airbnb

    Airbnb Logo
    Airbnb Logo

    Airbnb is an online marketplace that acts as a mediator who wants to rent out their homes to people who are looking for places for accommodation. Airbnb eliminated the problems of travellers in finding a hotel with quality service. Airbnb is one of the most successful companies in the lodging industry with a revenue of $3.4 billion in 2020.

    Blue Ocean Strategy Examples in India

    Oyo Rooms

    Oyo Rooms Logo
    Oyo Rooms Logo

    Oyo Rooms is a hotel chain founded by Ritesh Agarwal. Oyo Rooms entered an unexplored market, budget hospitality. It solved the problems of consumers who were looking for a decent hotel at an affordable price.

    Conclusion

    For a startup, both Blue Ocean and Red Ocean strategies aren’t a lot of worries as it absolutely relies on the possibility that you have and how well you execute it. In any case, the shots at filling in Red Ocean is more on the off chance that you have the option to make your image more accessible to the client and how great you promote your product, assuming your product, say, for instance, is of FMCG classification Red Ocean Strategy will be applied.

    What’s more, on the off chance that it is of a few, for instance, gadgets or tech-based that give something which was not accessible before then Blue Ocean Strategy will be applied.

    FAQ

    Which companies use the blue ocean strategy?

    iTunes, Bloomberg, and Ralph Lauren are some of the top companies that used the blue ocean strategy.

    Does Netflix use the blue ocean strategy?

    Yes, Netflix used the blue ocean strategy, It is a popular subscription-based streaming service.

    What is an example of the red ocean strategy?

    Indigo and Spice Jet in India are examples of Red Ocean strategy, they are providing low-cost airlines which have acquired customers but are always in direct competition with one another.

  • The Business Model And Main Competitors Of Tesco

    Tesco is one of the biggest multinational conglomerate companies in the world, that mainly focuses on grocery and general merchandise retailing. The company has its headquarters based in Welwyn Garden City, England. It is now said to be the third-largest retailer in the world if measured in terms of its gross revenue, while if the conglomerate is measured based on its total revenue it stands in the Ninth spot in the world.

    There is no doubt when we say that Tesco is the market leader of groceries in countries like Hungary, Thailand, Ireland and the UK. In the United Kingdom, the company is known to hold over 28.4% of the overall market share. Besides that, it also has its outlets in seven countries of continents like Europe, North America and Asia. Tesco is probably one of the most recognizable retail names in the United Kingdom especially when it comes to grocery shopping.

    But what you may not know is that the company also completes with other retailers like convenience stores and general merchandise. The British conglomerate has made a name for itself through organic growth and most notably through a series of strategic acquisitions it’s acquired and its subsidiaries since it was first created. The Tesco business strategy believes in expanding into a combination of acquisitions of new stores, retail services and adapting to the needs of consumers.

    The main aim of the Tesco business model is to serve the customer not just in the UK but around the world and make them happy. This is more cost-effective for the business than acquiring new ones. According to some studies, the company’s record-breaking sales is said to be more than £1billion a week and which was better than the expected annual profits of over £3.4billion for 53 weeks to 28 February 2010, despite the impact of the global downturn.

    In the UK, Tesco currently has more than  2,200 stores that can range from the large Extra hypermarket style stores to other small-sized Express high street style outlets. Tesco online success is due to the expansion of its customer base via its online website and app through which it attracts more than a million regular customers and sells a huge variety of original product categories when it comes to groceries. Tesco digital marketing strategy is also responsible for making its customers return.

    While its general merchandise sector has now diversified and has its foothold in industries such as banking, insurance services, electrical consumer goods, telephone gadgets and quality airtime. This article will tell you just how Tesco business model made the company so successful and will also contain Tesco competitors analysis.

    The Business Model of Tesco
    The Four Components of Tesco Business Model
    What is Unique about Tescos Business Model?
    Key activities of Tesco
    The value proposition of Tesco
    The Main Competitors of Tesco
    Frequently Asked Questions

    Practo Business model | How does Practo make money?
    Practo is one of the fastest-growing health-tech startups in India. Here is an insights of Practo business model and know how Practo earns money?
    StartupTalkySandhya Raju

    The Business Model of Tesco

    Tesco is one of the largest commercial and grocery store chains in the world, while the Tesco online market share is the largest when we regard the European market. Not only is Tesco marketing strategy and business model very successful in terms of selling its products but it’s also known to be extremely unique and professional in its ways of handling business and further possibilities. The Tesco business model is designed in a way wherein the company buys, moves and sells its various products and services to their customers to get insight in order to do a bit better each time.

    Tesco business model focuses on four major components. The first step to Tesco business model analysis is in bringing in more feedback and insights into what customers want and try to understand their needs. By doing that Tesco can sell and distribute their products and services to their customers. The business model of Tesco is flexible, as the company is also willing to adjust or and improve its four components to accommodate the different types of customers that shop with them, this process also makes their shopping experience better and easier.

    The Four Components of Tesco Business Model

    Product

    The Tesco model offers its customers quality products that are developed by their Product team. Tesco company products are said to be of high quality because its team has an absolute focus on fair, transparent, mutually beneficial relationships with suppliers. The Product team works with our suppliers to source the best possible range of quality products that meet and anticipate our customers’ needs.

    Channels

    Tesco online success is because the company brings the best products to customers even through its online portals. Tesco online business model works through a range of channels from small shops to large shops and also focuses on growing their online business. As part of improving our offer, the company is investing in making our channels even more efficient and convenient for our customers.

    Customers

    Tesco business relies on serving its customers and its business model has customers at its core. We listen to our customers and act on what is important to them to deliver the best shopping trip: price, service, range and availability.

    Reinvest

    The main focus is to improve Tesco for customers. With the Tesco strategic plan 2021, the company aims at becoming more efficient and reinvesting some of the savings we make to improve the shopping trip. The reason for this reinvestment is clear, the better a job we do for customers, the more we will improve sales; the more our sales improve, the more we can reinvest.

    Freshworks Success Story | Customer Support Software |
    Read all about Freshworks, a company providing innovative SaaS customer engagement solutions. Know more about their business model, founders etc.
    StartupTalkyPurbalee Dutta

    What is Unique about Tescos Business Model?

    Tesco has is one of the most unique business models when you analyze its rapid expansion first throughout the United Kingdom. It has expanded its footprint over the whole Eastern European area especially along the side of Ireland and Scotland. Tesco gains its large number of stores by simply buying off other small-sized stores in large quantities and also by purchasing the midsized grocery store chains.

    This way instantly resulted in Tesco gaining numerous new stores, which were then connected with one business transaction. So what makes Tesco different from competitors? These are some unique factors about Tesco business model are:

    Buying huge quantities of produce to then sell cheap

    Everyone knows that the more someone buys from a product, the cheaper the product will become. The company maintains highly competitive prices up to the point where it has started to self-produce most of its grocery products in order to become even cheaper and give way to further specialization.

    The company is self-producing

    Tesco has also been extensively successful because it’s been producing its own grocery products in its own factories for a long time now. This way it can work at way lower rates than its competitors who do not have the means to produce their own goods. The company has become so successful in terms of self-producing its goods that these days it’s also been dealing with the production of premier quality products which are sold under Tesco’s brand name.

    It has Online gateways

    Tesco has opened its website and app through which it has been selling its products online with massive success especially in countries like the UK and other countries throughout Europe. Many people are not aware that this creates a unique situation as Tesco is the only chain of its kind in Europe that could keep its online shopping system successful and profitable.

    Increasing the number of stores

    Tesco has started to diversify and increase its stores, in order to make its services products more widely available for a larger crowd of people. This way, one doesn’t need to travel to another city or town whenever they want to shop at a Tesco. It’s enough to pop in for a quick shopping in a Tesco Express or in a Tesco Metro which was established for this exact reason.  

    Simplilearn Business Model | How Simplilearn Make Money?
    Get an insight into how Simplilearn is catering to the training needs of professionals, its unique business model and how does it make money.
    StartupTalkyPV Vyshnavi

    Key activities of Tesco

    When you do a Tesco market segmentation analysis, you will find that these are the main segments that the company focuses the most on.

    • Procurement
    • Pricing
    • Marketing
    • Customer federalization
    • Diversification
    • Buying and selling consumer goods
    • Effective distribution system
    • Analyze consumer demand
    • Warehousing and logistics

    The value proposition of Tesco

    Tesco business strategy covers all segments of the market like:

    • One-stop shopping place
    • Good prices
    • Complementary services
    • Wide range presence and selection
    • Variety combined
    • 24/7 shopping experience
    • Safety
    • Convenient online shopping
    • Business diversification (telecom, gas station, banking and photo)

    Cricbuzz Business Model | How does Cricbuzz makes Money
    Cricbuzz is India’s top online sports platform that presents live coverage of cricket and lives score updates. Lets understand its business model and how it makes money.
    StartupTalkyAbinaya Arangarajan

    The Main Competitors of Tesco

    Tesco’s competitors are Sainsbury’s, ASDA, Waitrose and Morrison’s. These four companies are called the Big Four in the United Kingdom. Tesco competitors analysis shows you how over the past few years, grocery companies like Aldi and Lidl have started to grow exponentially and become strong competitors to Tesco.

    The conglomerate also competes with the local convenience stores, which are slowly gaining popularity as they cater to customers based on their different tastes. The local convenience store market is highly fragmented.  According to a research done, in the U.K. grocery market leader because it has 26.9% of market share, while Tesco main competitors is Sainsbury’s followed by ASDA, which have 15% and 14.1% of market share respectively.

    ASDA

    Asda logo
    Asda logo

    ASDA is a British supermarket chain that is one of Tesco main competitors. The company was founded as a joint venture between the Asquith family and a Yorkshire company known as Associated Dairies back in 1949. The company was earlier a major subsidiary of Walmart until 1999 but was later brought over by Zuber and Mohsin Issa and TDR capital in 2021.

    So far Asda is known to have over 635 retail locations, more than 584 of which are supermarkets. Besides being one of the top grocery company in the UK, it also operates larger format superstores, which sells clothing and furnishing in addition to groceries. ASDA’s competitive strategy aims at keeping its prices low and improving its store layouts and online sales channel so it can easily revolve according to the shopper’s habits.

    Magicbricks Business Model | How Magicbricks make money?
    Magicbricks is an online portal for real estate buyers and sellers. Know the business model of magicbricks & learn how magicbricks makes money.
    StartupTalkyAniket Mandal

    Sainsbury

    Sainsbury logo
    Sainsbury logo

    Sainsbury is one of the top Tesco competitors in the UK. Sainsbury was founded in London England in 1869. Like Tesco, Sainsbury also has its foothold in industries such as in the logistics, wholesale and retail distributor’s space. But compared to Tesco, Sainsbury’s is said to generate over $47.3 billion less revenue. Its efforts in its marketing have led the company to become the second-largest grocery chain in the United Kingdom, it currently has 1,415 locations across the country

    The company to charges a premium for grocery products, though price reduction has been an important element of its recent competitive strategy and this is why Sainsbury is tesco’s biggest competitors. To increase customer engagement, Sainsbury’s is experimenting with different store layouts, expanding its offering to general merchandise categories and promoting its in-store banking services. ‌‌  

    Morrisons

    Morrisons logo
    Morrisons logo

    Morrisons is another top contender for Tesco which is headquartered in Bradford, England. The company was founded in 1899 and is in the Hypermarket and Supercentres industry. The company has more than 492 supermarkets and has over 50 convenience stores. Morrisons operates 18 plus food manufacturing facilities, it also has eight distribution centres, and directly engages farmers to get fresh and good quality poultry, meat and produce.

    Morrisons is a tesco competitor because it is working towards making improvements in its stores along with its vertically integrated structure while reducing everyday prices. The company aims in creating a more balanced approach to promotional pricing is also an important element of the strategic price review. Morrisons has recently adopted a new strict capital expenditure budget, Which is why most of the new stores opening are in the smaller convenience format.

    Britannia Business Model | How does Britannia makes money?
    Britannia is one of the oldest companies in India best known for its biscuit products like Good Day, Marie etc. Here’s an insight into its business model.
    StartupTalkyDamini Bhandary

    Aldi

    Aldi logo
    Aldi logo

    Aldi is a top Tesco competitor and a popular German grocery chain which have its headquarters based in Essen, Germany. It operates in over 10,000 stores in 20 different countries. Aldi is one of the top discount grocers in the whole of Europe. This Tescos competitors offers low priced grocery items with a disproportionately high private label offering. Similar to Tesco marketing strategy, Aldi does not accept manufacturer coupons but does offer huge discounts on groceries. Besides that, it holds Aldi holds weekly specials on general merchandise products.

    Waitrose

    Waitrose logo
    Waitrose logo

    Waitrose is one of tesco’s biggest competitors and another British grocery supermarket chain. The company was founded in 1908 and has its headquarters based in London, England. Like Tesco, Waitrose has a foothold in industries like logistics, wholesalers and retail distribution space. Waitrose operates in over 336 locations most of which are supermarkets. Some supermarket stores include restaurants that serve hot foods, while other locations specialize in general merchandise in addition to food.

    Conclusion

    Tesco is one of the biggest supermarket chains in the whole world because of its innovative business strategies. Tesco is a brand in itself as it has its own factories and its online shopping comes with benefits. Tesco has its own brand of mobile phones and telecommunications, besides that, it also has its petrol stations which add to the fact that tesco has been succefull in not just the grocery sector but other industries too. And these factors are what makes tesco different from competitors.

    Craigslist Business Model | How does Craigslist make money?
    Craigslist is a classified advertising website where people can post ads of jobs, services, or sale items. Lets understand its business model and how it makes money.
    StartupTalkyPratyusha Srivastava

    Frequently Asked Questions

    What is Tesco?

    Tesco is one of the biggest multinational conglomerate companies in the world, that mainly focuses on grocery and general merchandise retailing.

    What is Tesco’s business strategy?

    Tesco’s main business strategy is aggressive expansion into overseas grocery markets.

    What makes Tesco a successful business?

    From the analysis of the 4Cs ( which are Customer Benefit, Customer Cost, Customer Communication and Convenience) marketing strategy used by Tesco.

    Who are Tesco’s main competitors?

    Tesco main competitors are Sainsbury’s, ASDA, Waitrose and Morrison’s, which are often called the Big Four in the United Kingdom.

    Is Tesco multinational?

    Yes, Tesco is a multinational conglomerate as it is into different industries like banking, telecommunication, insurance, etc.

    Who are the Tesco competitors in India?

    The Tesco competitors in India are Big Bazaar, Dmart, Reliance Fresh, Spencers Retail, Hypercity, Star Bazaar, etc. as they provide groceries at cheaper prices.

  • Paytm Launches A Mini App Store For Indian Developers

    The digital payments company Paytm has launched a mini app store in order to support Indian app developers and entrepreneurs. It has now become a direct competitor to the Google play store and its dominance in the market. Paytm has come up with Mini app store, following the temporary ban it faced from Google Play store on 18thSeptember for violating the developer guidelines on real money gaming.

    Phonepe which is Paytm rival, had launched its own in app platform in June 2018, which was later rebranded as PhonePe Switch in October 2019. Instead of giving local apps and developers, Paytm is hosting links to Progressive Web Pages (PWAs) which are light apps that can run within a web browser without requiring any installation.

    Mini apps are custom-built mobile websites that offer users an app-like experience without having to download them, thereby helping users save their data and memory. The mini app store only has a few apps listed, but’s plans to list out 300 services in the coming days. According to Paytm’s press release, the mini app store has been designed to help small developers and businesses in India to set up low cost and easy to build apps using HTML and Javascript.

    Why has the Paytm App Been Taken Down From Google Play Store
    The Paytm app has been removed from the Google Play Store for violating policiesrelated to unregulated gambling apps. According to CNBC – TV18, Google hadnotified the developers by releasing a statement on September 18th regardingthis issue. Google said that, “we don’t allow online unregulated ga…
    StartupTalkyPV Vyshnavi

    The Listed Apps on Paytm mini app store

    More than 300 apps, including Decathlon, Ola, Rapido, Netmeds, 1MG, Domino’s Pizza, Fresh Menu, NoBroker have joined the Paytm app store. The startup founders such as Paytm’s Vijay Shekhar Sharma and Razorpay’s Harshil Mathur, along with 50 other founders discussed on the possibility of building an Indian app store to challenge Google.

    The various apps that are included into the mini app store
    The various apps that are included into the mini app store

    Paytm said that the Mini app store has been in its beta testing phase with select users in the country for some time and has seen over 12 Million visits in the month of September. It also has apps like AQI monitor, EMI calculator, Mojo Pizza, Horoscope, Speedtest and Unit converter. While more apps are expected to join soon.

    Paytm: Bringing Cashless Revolution In India | Paytm Case Study
    Paytm case study is one of the hot topics among the business enthusiasts andanalysts. Here’s a thoroughly researched paytm case study for you! Paytm is India’s biggest versatile installments, e-wallet, and business stage.Even though it began as an energizing stage in 2010, Paytm has changed its p…
    StartupTalkyDevashish Shrivastava

    Google enforcing 30% in app fees in India

    The companies move indicates a fallout from google as it is mandatory for the developers listed on its Play Store to use its billing service. Google charges a 30% commission on any transaction made for a digital product or service through its in app billing system. Paytm aims to help developers in reaching out their products to the masses.

    These apps open within a window inside the Paytm app itself and the listing will also be free. It will also provide developers with free payment avenues including Paytm Wallet, Paytm Payments Bank and UPI. However it should be noted that a 2% extra charge is levied for payments that use credit cards. Paytm is also providing the developers with a dashboard for analytics, payment collection and various marketing tools to better engage with users.

    Accessibility to Mini App store

    To access the Mini App Store, open your Paytm app. On the home page, click on Show More > Mini App Store from the pop-up menu. The portal allows direct access to users to explore, use, and make payments through the apps, without any additional downloads or installs.

    Best Indian Payment Gateways in 2020 | Payment Gateways for Business
    A payment gateway is a merchant service that connects the users’ bank accountwith the platform where the users need to transfer their money. A bank mayprovide payment gateway to its customers, there is also a specialized financialservice provider such as payment service provider which provides pa…
    StartupTalkyAshwini

    Indian App makers want an alternatives to Google Play

    When Google had recently accounted that it would enforce its 30% fee for apps, the Indian app developers and entrepreneurs to demand for a national app store alternatives to google play. Google play store then pushed back the 30% commission in India until March 31, 2022. The tech giant says that the delay has been so the Indian developers have enough time to implement the UPI for subscription option that will be made available on Google play.

    When asked about the issue Vishwas Patel, The Chairman of Payments Council of India and a member of IAMAI said that, “Just because Google owns the gate and the gateway to the digital ecosystem of this country they should not act arbitrarily and enforce their rules and regulation that are contrary to our country laws”.


    Google stand in courts is that is does not need RBI authorization as it is not a payment system operator but now it is mandatory that Indian apps use only Google proprietary billing and payments systems. “Google should not exercise its dominant position rather allow a level playing field for everyone” he added.

    The Indian developers plan to lobby the government and come up with an alternative to Google. The business channel ET now also reported that the government is planning to ramp up its Mobile Seva app store, which has mostly catered to MSMEs, to act as an alternative to Google and Apple platform. On twitter, Razorpay founder Harshil Mathur added that, India needs a local app store long-term, as it will otherwise eat up most businesses and asked if anyone trying to build one.

    On 29thSeptember google said that, “Play distributed apps must use Google Play billing and as the method of payment if they require or accept payment for access to features or services, including any app functionality, digital content or goods. This applies only to apps and has been purportedly done to prevent revenue leakages to Google Play from January 2021.”

    The government is reportedly planning to make the Mobile Seva app store mandatory on all smartphones. Paytm recently listed on the store, which mostly has Government apps. In the absence of any legal means, the government will have its work cut out for making a viable alternative to Google and Apple, experts said.

  • How to develop your skills with the help LinkedIn Learning

    What if I told you that with a yearly/monthly subscription you’ll be able to successfully develop your skills and also get job offers simultaneously? Yes! It’s time to make that a reality with the help of LinkedIn Learning where you can access an entire learning library of content and learn new creative skills.

    Not only that, LinkedIn Learning offers you job recommendations after you complete your courses in your LinkedIn profile. And also helps you enhance your learning experience through the means of video courses that come along with transcripts, exercises files and assessments. It then gives you feedback to your preferred course, while allowing you to view and download videos offline.

    LinkedIn Learning Logo
    LinkedIn Learning Logo

    LinkedIn Learning – About

    LinkedIn Learning is an American based website that bridges the gap between the career you want and the skill you require. It mainly offers video courses taught by industry experts in creative, software and business skills. LinkedIn Learning is a subsidiary of LinkedIn which was founded by Lynda Weinman in the year of 1995. Formally known as Lynda.com, it was acquired by LinkedIn for $1.5 billion in 2015.

    LinkedIn learning helps professionals learn with their own pace from the library that contains more than 12,000 creative, technology and business courses on any given subject.  

    The ambitious e-learning portal tailors to:

    • Individuals that are looking for job opportunities
    • Businesses looking to keep training their employees and
    • Educational institutions exploring E-learning courses.

    These courses can be selected by employees as well as recommended by employers or their HR managers who can then use LinkedIn’s analytics to monitor the employee’s progress.

    Everything you need to know about LinkedIn Marketing for your Startup
    LinkedIn is a social networking website that serves as a hub for people toconnect with employees, colleagues, clients, potential customers, strategicpartners and other professionals. It is widely used by people across the globeto seek job employment and is, therefore, home to several recruiters. …
    StartupTalkyNiku Mandal

    Starting with LinkedIn learning:

    These tips are for the beginners to want to start out with learning new skills through this platform. In LinkedIn Learning the first thing someone should do is registration followed by picking out your interests.

    • According to the field of your interest the platform provides you 3 options/categories to choose from these include: Business, Creative and Technology. Business for example will include customer service, accounting, etc.
    • Then it guides the subscriber to the trending list and to the top liked and suggested videos (to give you an insight to the video that have better quality and content).
    LinkedIn Learning caters to youngsters seeking for a job while developing their skills.
    LinkedIn Learning caters to youngsters seeking for a job while developing their skills.

    There are also have 3 ways through which you can filter out the course that people want to watch:

    • By Subject: To gain experience with a specific skill, this is the way to go. If you can pick a topic for example business then that would be HR, Finance and pick courses based on it.
    • Software: No matter your occupation there’s a solid chance that you need to know your way around several types of software.
    • Learning paths: Instead of having to look for random courses in a given field, you can simply pick your path and get a structured learning experience. learning courses offers course such as Online marketing foundations; SEO foundation; Google Analytics; Content marketing foundation; Lead generation foundation and growth hacking.

    How to Generate Leads from LinkedIn?
    For many B2B SaaS [https://startuptalky.com/tag/saas/] businesses, LinkedIn isthe place to be. If your product is used by enterprises, mid-market companies oreven entrepreneurs or consultants, it’s very likely that your ideal customer isa regular user of LinkedIn. LinkedIn generates over 80% of B…
    StartupTalkyRishabh Rathi

    The Cost/Price of LinkedIn Learning

    LinkedIn learning offers different versions of premium from which you can you can buy to cater to different types of business people. All of these paid services give the professional’s unlimited access to everything in LinkedIn learning. The premium costs $29.99 per month or $2239.88 per year which is the preferred level meant for job seekers and applicants. While the professional can also cancel during the first month and not pay anything, since it is free to try for the first month. However, after the free month, people can start paying if they want to stay onboard and continue learning from these courses.

    Benefits of LinkedIn Learning:

    Benefits of LinkedIn Learning
    Benefits of LinkedIn Learning

    The company emphasis on education and learning as it goes hand in hand with the company’s primary role where people maintain their professional profiles publicly and look for jobs. While the LinkedIn Learning is just broadened platform that offers you to build on your professional skills.

    • This education platform is available only for the LinkedIn Premium subscribers who look like they will get more than 50 new courses every week available in various languages.
    • LinkedIn learning now has 14,000 enterprise customers, 17 million enterprise users and 12,000 high fidelity courses.
    • Video based tutorials are produced in house in their California studios.
    • There also a possibility of customizing your own content by making your own or from your organization.
    • The analytics will also inform them of their progress with the knowledge they gained or even the level of engagement and more.
    • ·It also provides higher education facilities by special, verified profile pages to universities and colleges. Hence encouraging youngsters to get started on building their profiles.
    • This platform can be further used for connecting those young students into alumni job finding networks for the recruitment business.
    • These materials (PDF files and other related documents) can also be downloaded to watch offline.
    • The videos made on this platform are understandable and the teachers are business executives and other professional from different industries. They also provide you a certificate right after you finish the course.

    10 Techniques To Get Noticed On LinkedIn
    LinkedIn has been a great platform for offering jobs to millions of peoplearound the world and has a great user base globally. Founded in May 2003 by ReidHoffman, it’s main aim is professional networking. It creates an Eco system inwhich a person seeking job posts up his or her CV and an organiza…
    StartupTalkyYash Raj Srivastava

    LinkedIn Learning is powerful even if you’re not seeking for jobs

    The platform is not just a job search booster, it is also a career booster for any professional who wants to stand out and advance their career faster. It can also help a professional get a raise or promotions with the completion of their LinkedIn Learning course. Doing all these course work can also help develop ones resume by mentioning it under the “skills” section. Example: Basics of Java Programming- LinkedIn Learning course completed on April 2020. During the times of the COVID pandemic people can make use of their time by self-educating themselves on various subjects by doing online courses with the help LinkedIn Learning.

    Competitors of LinkedIn Learning:

    • Udemy: Udemy is a platform where you can create online video course and earn money by teaching people around the world. This platform helps people learn new skills and advance their careers by sharing your knowledge. It also helps businesses up skill their employees with virtual training.
    • Skillshare: Skillshare provides learning for the world’s most innovative companies. This platform gives business solution to maximize the creativity, engagement and develop the entire workforce. With skillshare for teams you can empower and inspire your teams with on demand classes, in person events, customized learning paths and world class teachers. There’s on demand classes, hands-on workshops and events.
    • Coursera: This platforms helps build your skills with courses, certificate and degrees online from various world class universities and companies. You can learn the latest skill like business analytics, Python, Graphic design and more. It helps people who are interested for a career in fields like IT, AI and cloud engineering with the help of coursera.

    Best startup Growth Strategies and Tips to grow the Startups
    In order to scale a business, it’s important for entrepreneurs[/tag/entrepreneurs/] to market their products effectively. There are manychallenges down the road. So, scalability is only possible with these best startup growth [/tag/business-growth/] tips and hacking strategies. If youfollow us o…
    StartupTalkyShubham Kumar

    Future of LinkedIn Learning

    LinkedIn Learning now has more 17 million users and is among the top ten vendors providing such services. It has also recently introduced LinkedIn Learning Pro which is a big competitor for other Learning Experience Platforms such as Degreed, Coursera, Skillshare, etc. It has the potential to conquer the corporate learning market because of the quality of their videos. The Learning Pro edition helps you create your own pathways or even customize combination of courses by putting in different content from their site.

  • How to Do Competitors Analysis for Website? | Analyze Competitor’s Website

    Competitor analysis refers to identifying the competitors and evaluating their strengths relative to those of one’s own product or service. One should evaluate their competitors by categorizing them between different groups, based on their competitive strategy and list their product or service, its profits, growth pattern, past strategies, structure, strengths, and weakness, etc. Different competitor analysis tools can be used to analyze your competitor.

    How to do Competitor Analysis?

    Check who is the business rival you are dealing with and what is their position

    Gather all the data about your competitor for identifying and assessing their methodologies to determine their strength and weaknesses, and then compare your website with your competitors’ website to identify how they are doing on the internet and marketing areas.

    To make things more detailed, following things in the action can be taken into consideration, in analyzing the rival company,

    • The services/products that the company offers.
    • The Social media page i.e Instagram Facebook, Twitter, etc.
    • Business page.
    • The ON-PAGE TECHNIQUE ( Title, Meta description, keywords, content, images, site structure, page speed, etc.)
    • The Off-page technique(Social Bookmark, Blog, Business Listing, Classified, Guest Blog, etc., Forum Marketing, Link Baiting, Photo Sharing, Business Reviews, Local Listings, Answer Questions and Social Shopping Network, etc.)
    • The site design and how it is different from yours.
    • The areas from where the competitors are getting quality backlinks.
    • CTA services of the website.

    Review the data from the competitor

    To do so, data can be found from a variety of sources such as Crunchbase, Owler, LinkedIn, and more, which pulls from thousands of public data sources at once. Then, dig a little deeper. After looking at the basic company information, try to take a look at the company DNA.

    Checking which aspects of their workforce a company is investing in can give you a lot of insights. LinkedIn is particularly very useful, to quickly get a breakdown of the data around a workforce.

    At this level of analysis, the main things that need to filter out and understand are the percentages of the workforce in regards to the following categories,

    • Research and Development
    • Sales and Marketing
    • CXO and VP’s
    • Percentage of staff in different geographic locations.

    How to Keep an Eye on your Competitor in business
    Almost all businesses face some sort of competition. Business Competitors should
    be viewed, not as a hurdle but as challenges. Your business competition may
    create a plethora of problems for you, but you can try to remain one step ahead
    of them, keep an eye on your competitor and focus on improving …
    StartupTalkyPiyush Mishra

    Consider Business & Marketing Signals

    Take a quick look at a few signals that can give you insights into how each one is faring against the other in terms of marketing strategy and the success of this strategy. The following can be checked for the process,

    • Social Media: The use of social media can be checked and understood in the correct context.
    • A B2C company will typically strive for many followers and high engagement, while a B2B will have a more niche and targeted crowd and smaller numbers will be considered a success.
    • Web Traffic: A similar logic applies to check the web traffic using a free tool which is mentioned above. A B2B company may have low quantities of the month to month guests, however, what is significant is the trend(upwards or downwards) over time and, for the competitive consideration, how would they stack up side by side in this analysis.
    • Awards: Consider grants the organization has gotten, particularly if those Awards are item related. Additionally, recognition of HR practices such as a ‘Best Place to Work’ may be an indicator the company infrastructure is solid. After all the researches, get the conclusion piled up and collect the insights from the research. This way one can compare its competitors and use the insights for the benefit of their websites. Comment below more ways of competitor analysis, down below the comment section.

    Best Competitor Analysis Tools

    If you want to be ahead of your competitor you should understand the importance of business analysts for your organisational growth. Now, here are the ways to do the competitive analysis for a website.

    iSpionage Reviews

    iSpionage is a competitive intelligence tool that provides valuable SEO data to users with regards to business competitors. The tool spies on companies’ business rivals and discovers what search keywords, advertisement content, and landing pages allow them to attract customers. This strategy allows business entities to keep themselves afoot or even ahead of their competition.

    Ispionage SEO Analysis
    iSpionage SEO Analysis

    Features of iSpionage

    • With the help of the tool, one can analyze the following: An overview of the competitor’s PPC keywords, Average Ad position, PPC budget, monthly clicks.
    • One can analyze Ad copies of your competitor. Their destination URL for each ad, groups that trigger the ad, monthly traffic, and average rank, and the monthly advertising budget of all your competitors.
    • By showing how other advertisers group their keywords and landing pages for example, the tool enables businesses to create or recreate their groupings to gain as much traffic or more as their rival.
    • Online marketing and SEO optimization can take up a big chunk out of a company’s budget. With iSpionage, they can minimize their spending in this area, as the tool discerns how much the competition spends every month on AdWords.

    iSpionage Pricing

    Plan Pricing
    Starter $59/month
    Professional $99/month
    Advanced $299/month
    Enterprise Custom Pricing

    Earn Money By Buying And Selling Domains | How to Sell Domains
    Who doesn’t want to earn a profit while doing business? Everyone wants to taste
    profit and success. But many get stuck, follow the wrong track, and end up in a
    disaster. The same is the case when if one isn’t aware of the business of buying
    and selling domains. If you are new to buying and selling …
    StartupTalkyRishabh Rathi

    Similar Web Reviews

    SimilarWeb is a website that provides web analytics services for businesses. The company offers its customers information on their clients’ and competitors’ website traffic volumes, referral sources which include keyword analysis and demographics, and website “stickiness” (e.g., time on site, page views, bounce rate), as well as other features.

    Similar Web Dashboard
    Similar Web Dashboard

    Features of Similar Web

    • This tool is beneficial in understanding the competitor’s traffic sources. It gives an idea of how the competitor is generating traffic and their audience demographics.
    • Gain insight into any website’s statistics & strategy with the click of a button, all in one tab, as you’re browsing with the SimilarWeb browser add-on.
    • See any website’s organic and paid keywords, including ‘Google not-provided’ keywords. Find trending keywords, see how much traffic they generate and discover the search ads associated with them.
    • Discover the sources that generate traffic to any website – referrals, search, social and display. Unveil their acquisition strategy to find new and proven ways to grow your business.
    • Reveal any website’s most popular and trending inner pages. Track competitors’ campaigns, analyze their funnel and discover what content generates the most interest.

    Similar Web Pricing

    Plan Pricing
    Free $0/month
    Enterprise Custom Pricing

    Free plan gives you 5 Results Per Metric, 1 Month of Mobile App Data, and 3 Months of Web Traffic Data.

    Spyfu Reviews

    SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 14 years. Find online and traditional leads methods – social media, email, phone, and address – you can’t find anywhere else.

    Spyfu PPC Keyword Research Dashboard
    Spyfu PPC Keyword Research Dashboard

    Features of Spyfu

    • The app helps get a detailed analysis of the competitor’s Adwords AD.
    • One can analyze the competitor’s Adwords History keywords that they are bidding ads on.
    • Increase your website traffic: Spyfu’s smart recommendations drive clicks to your SEO or Adwords campaigns.
    • Track your keyword rankings: Monitor your paid and SEO rankings on Google, Bing and Yahoo.
    • Make Better Connections: Reliable contact info helps you build partnerships or generate sales leads.
    • PPC Competitor Research: Search for a competitor. See every keyword they’ve ever bought on Google and every ad test they’ve run. Make their successes your own and avoid their mistakes.
    • SEO Competitor Research: Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you.

    Spyfu Pricing

    Plan Pricing
    Basic $39/month
    Professional $39/1st month ($78/month thereafter)
    Team $299/month

    Top 10 No-Code Development Platforms in 2020 | No-Code Apps
    Explore Outgrow Now [https://outgrow.grsm.io/startuptalkyltd9477]
    StartupTalkySweta

    Ahrefs Reviews

    Ahrefs’ Site Explorer combines three powerful SEO tools in one interface:

    • Organic traffic research – See what keywords your competitors are ranking for and which pages bring the most search engine traffic.
    • Backlink checker – See which websites link to your competitors’ sites and gauge the quality of their backlink profiles.
    • Paid traffic research – Learn whether your competitors are doing paid search advertising and where they funnel their paid traffic.
    Ahrefs Competitor Analysis
    Ahrefs Competitor Analysis

    Features of Ahrefs

    • Research Organic Traffic: See what keywords your competitors rank for in search and how much traffic each keyword brings them.
    • Research Backlinks: Ahrefs has the fastest backlink crawler in the industry and boasts the world’s biggest index of live backlinks (over 14 trillion links), which makes Site Explorer the best tool for backlink research.
    • Research paid keywords: Do you want to know if your competitors are buying PPC ads and what keywords they’re bidding on? Navigate to the “Paid Search” section of the reports to get all the juicy details.
    • Research pages: The “Pages” section lets you quickly find out which pages on a target website have the most backlinks and social shares.
    • Research outgoing links: The “Outgoing Links” section gives you an idea of a target website’s linking patterns.

    Ahrefs Pricing

    Plan Pricing
    Lite $99/month
    Standard $179/month
    Advanced $399/month
    Agency $999/month

    SEMrush Reviews

    SEMrush allows you to get insights into your competitors’ strategies in display advertising, organic and paid search, and link building. You can easily analyze which are the best performing keywords of your competitors. It also enables you to analyze competitors display ads and get the right keywords for both your SEO and PPC campaigns.

    SEMRush Competitor Analysis
    SEMRush Competitor Analysis

    Features of SEMRush Competitor Analysis

    • We can examine the web traffic, by and large insights of contenders. we can also compare the differences in the statistics between two websites and their performances, tools they’re using, new projects & employees and SEO strategy.
    • Conduct in-depth analysis of your competitors’ backlinks.
    • Find and evaluate the websites linking to your competitors but not to you.
    • Find the keywords that make their products appear in Google Shopping results.
    • Keep an eye on your competitors’ online reputation using smart mentions tracking.
    • Specify your competitors’ domains to see the subjects that are already covered.
    • Track the performance of your/your competitors’ articles across the main social networks.

    SEMRush Pricing

    Plan Pricing
    Pro $99.95/month
    Guru $199.95/momth
    Business $399.95/month

    Competitive Intelligence add-on is worth $200/month in all the three plans.

    How to Use Twitter for Business in 2020 | Twitter best practices 2020
    Twitter is a social media for microblogging. With 330 million active users per
    month, Twitter is one of the most used Social media [/tag/social-media/] platform. If that’s not enough, a total of 5,786 tweets are sent each second,
    which makes it 500 million tweets every single day. According to a re…
    StartupTalkyNiku Mandal

    Keep These Questions In Mind While Doing Competitor Analysis

    • Who are the competitors?
    • What products or services do they sell?
    • What is each competitor’s market share?
    • What are their past strategies?
    • What are their current strategies?
    • What sort of media is utilized to market their products or services?
    • How long every week do they buy to advertise through the media used in this market?
    • What are each competitor’s strengths and weaknesses?
    • What potential threats do your competitors pose?
    • What potential opportunities do they make accessible for you?

    Conclusion

    These are the times when checking out the competition is especially useful:

    • When starting a web-based business
    • When starting a website redesign project
    • Twice a year or so, just because (put it on your calendar!)

    Different forms of competitor analysis can be used like:

    • Website technical analysis, With the help of PageSpeed.
    • Insights Search keyword analysis, with SEMrush and Google Keyword Planner.
    • Link analysis, you can use Ahrefs to monitor your competitors’ backlinks etc.

    Do you have a favorite competitive analysis tool you’d like to share? Please let us know in the comments.

  • How to Keep an Eye on your Competitor

    Almost all businesses face some sort of competition. Business Competitors should be viewed, not as a hurdle but as challenges. Your business competition may create a plethora of problems for you, but you can try to remain one step ahead of them, keep an eye on your competitor and focus on improving your business model concerning that of the competition. Observe them, find loopholes in their strategy as well as yours and use this information to place yourself in the market efficiently.

    If you don’t know who is your competition here’s The Five Forces Model to Determine Your Industry Competition.

    Here are a few ways by which you can spy on competition ,

    Monitor their brand

    We live in an age where having a social media presence has become very profitable and can be used in many ways for the good of the company. Similarly, in our era, people share all of their experiences on social media, they give positive or negative reviews about companies. You can use this to your advantage by finding out the shortcomings of your competitors on social media. You can use these failures or shortcomings of your competitors, by highlighting their weaknesses as your strengths. Responding cleverly with well-placed marketing tactics can boost the image of your company in a major way.
    You can easily monitor the brands of your competitors by using google alerts. However, google alerts, although users may miss out on a lot of mentions of your competitors. There are many useful tools out there with the help of which you can monitor brands of competitors. These include SEMrush and Brandwatch.

    Here’s Why Business Analysts are Important for Organisational Growth?

    Keep an eye on your business competitors
    Follow your competition on social media

    Follow your competition on Social Media

    Although this seems like an obvious point, it is one of the easiest yet most efficient ways to keep track of your competition. Follow your competitors on social media, sign up for their newsletters and read their blogs. Companies constantly update these with their latest innovations, tech, and ideas; This can be a great way to learn about what they are doing and position yourself in the market accordingly.

    Also read : Analysing competitor’s strategy

    Find out the keywords that they buy

    The way companies position themselves in the market can largely be figured out by analyzing the keywords they buy. One of the best ways to keep an eye on your competitors is to find out the keywords they use, and figure out what keywords you can buy, which will be cheaper and how you can position yourself in the market effectively. Almost all companies use Google AdWords and it is compelling to find out how the marketing teams of rival companies place their ads.
    SEMrush, the tool for brand monitoring is also one of the most useful tools you can use to keep an eye on your competitor’s AdWords. You can get an overview of the top organic keywords, distribution of how these keywords rank, paid keywords and also backlinks. And the best part is that you can get all this for free. More advanced options are to be paid for.
    However, it is also important to check their SEO, and figure out what keywords bring organic traffic from search engines to the website. Using this information, you can try and optimize your SEO for similar keywords or position yourself differently in the market.

    Also read : successful brand getting competition

    Follow their marketing strategies

    One of the most effective and popular forms of advertising is creating display ads and placing those efficiently to attract users to your website. By keeping track of the ads your business competitors, you can analyze their strategies, find shortcomings and weaknesses and use these to help you create your strategy and figure out where to place your ads and modify your marketing strategy to bring more high-quality traffic. However, it is beneficial to use tools instead of manually figure out how their display ads are placed or what their marketing strategy is.

    keeping check on your business competitors.
    follow Competitors market stratergy

    Most Ad Search is the biggest search engine for finding out digital ads. You can easily find out about the ads your competition has used in the past and the ads that are still active. You can use this to analyze the type of ads that may have worked well for them and create your marketing strategies accordingly.

    These are a few ways you can spy on your competition and remain up to date in the market. But it is important to keep the focus on your own company. Your priority is your own business and although you are trying to stay ahead of your competitors, you should not lose sight of your vision for your startup.

  • How to Use Twitter for Business in 2020 | Twitter best practices 2020

    Twitter is a social media for microblogging. With 330 million active users per month, Twitter is one of the most used Social media platform. If that’s not enough, a total of 5,786 tweets are sent each second, which makes it 500 million tweets every single day. According to a report, 75% of B2B and 65% of B2C businesses are marketing on Twitter, which is more than any major social media individually except Facebook. Marketers know the value of using Twitter for business.

    You also might be using Twitter from a long time but have you planned for using it to generate leads and grow your business? If not, this is the time to do so. Twitter can be used as a platform to interact with your customers and to find more cutomers to generate leads. Hence, can be beneficial for your business.

    Let’s see some of the best practices for twitter you can do to improve your brand value on Twitter.

    Best way to use Twitter for Business

    Create a Brand-Centric profile

    As a business, you need to create a business account on Twitter. Your business profile should contain all details, contacts and social media mentions of your brand. There should be pictures and tweets related to the product. The user reviews can also be a part of the profile. The Twitter profile benefits the company to create and maintain its brand image.

    Reply the queries

    You need to be attentive towards the customer queries regarding the product, they have tweeted you. This will create an image of an attentive and caring brand which replies it’s customers on time. Many times, you get to know a lot about your products down side from customer reviews.

    Grab Customers

    Find your potential customers by the tweets people post. Keep searching for the relevant tweets. If a person complains about your competitor’s service, grab the opportunity and promote your product there. To grab more followers, several tools can come in handy. These tools can provide a good rate of followers to the account, grabbing more attention of potential customers. Some of such tools are- Crowdfire, Tweepsi, Socialboss, etc. These tools will be helpful in finding the potential followers and will eventually benefit the company.

    Twitter Analytics

    Twitter provides a tool called Twitter Analytics. With Twitter Analytics you can analyse the performance of your tweets. You can track your customer’s interest, occupation, gender, status, buying behavior, etc. With that data, you can modify your product or business/marketing strategy. Analysing Twitter data can be the best practise for your business.

    Retweet

    Retweet is to reshare any tweet on Twitter. So, if your customer is happy, they can retweet your tweets. However you need to ask your best customer to retweet your promotional tweet through tweets or messages.

    Customer Service

    You can ask people to tweet their problems on Twitter. Solve their problem if it is possible to do that in the comments only. Moreover, tell them that you will look into their problem ASAP if you can’t solve their problems by just explaining it. This is one of the biggest benefit of Twitter, as not only it will solve your customers’ problems, but it show others how much you care about your customers.

    Watching the Competitors

    You can keep an eye on the activity of your competitors with the help of Twitter. Analyse their marketing strategy, customer service, customer’s problems, etc. After that, you can create your strategy to beat your competitors. Analysing competitor’s strategy can be the most effective way of using Twitter for business.

    Trends can provide a boost to the company online if done the right way. However, you need to do it in the right time because trends has time limit. Twitter can help you analyse and keep a track of the existing and upcoming social media trends. With the help of the trend, you can come up with better marketing plans and products. Also, you can post anything which is relevant to your product and to the trend. Your post can go viral if you did it good.

    Keyword Research

    With the help of tools like Hootsuite or TweetDeck, you can monitor some keywords and identify the lead. For example, you can set 3 keywords say “gifts” “handmade” and “customized”. So, when anyone uses these keywords in your area, you can get in touch with them and pitch your product if you deal in handmade gifts.

    Pin Tweet

    You can pin tweets so that when anyone visits your profile, the first tweet they see is the one you want them to see. You can pin your best promotional tweet on your profile. This will help your potential customers to know about product or service.

    Influencer Marketing

    Influencers are the perfect wingman for the companies as they are going to match you up with the potential and the required customers for the brand. Hence, look for the people who are expert influencers in the respective field, that your business deals with and pay them to promote your brand. As they have the required market, your business will surely get the attention it requires.

    Regular update

    Don’t get away from your account for too long as it can wipe out the brand’s image. Hence, keep on regular posting about the products and other updates. This way you will be in the mind of the followers. Also, it shows how responsible you are towards your brand which is a good thing from the investor’s point of view.

    Hashtags

    Use the correct Twitter hashtags which are related to the content. Twitter hashtags makes your content available to the mass audience. Hashtags are a fun way to spread the brand across more audience. You can first do a research about the hashtag keywords which are trending and relevant. Twitter hashtags optimise the post, hence are a crucial factor for Twitter post.

    Run Ads on Twitter

    As you may feel little dip on organic reach on Twitter in 2020. Thus, you should run twitter ads to reach more people.  Twitter ads are comparatively cheap. There are different types of Twitter ads are like, promoted tweets, promoted accounts, promoted trends or website card to increase your website or blog traffic. You may run App card ads to boost the numbers of app download. It will help you to generate quality leads and conversions.

    Benefits of using twitter for marketing and brand promotion

    You might be thinking why should we use Twitter for social media marketing because there are very less active users. But here we have listed some of the benefits of using twitter for social media marketing.

    • Drive more traffic to your website
      Twitter is a platform from where you can drive a lot of traffic to your website because this is the ideal platform for audience engagement. The best thing about Twitter is that here people can engage with any type of content and there is no complex algorithm. But you have to work hard to drive traffic from Twitter. You have to update 10-12 tweets every day to get a large engagement on your content.

    If you’re not using social media to drive traffic and leads, then your brand is losing out “big time.” – Sam Hurley

    • Build your business network
      Do you want to build relation with big influencers or celebrities? If yes, then Twitter is the right platform for you, especially if you are a business. On Twitter, you will get all the high-profile from any industry. The biggest advantage of using Twitter is that here it is really easy to connect with anyone. It’s just like texting someone but here your tweets are public.

    Also read: Build Trust in Online Business

    • Generate leads easily
      It’s easy to generate leads on Twitter as compared to other social media platforms like Facebook and LinkedIn. On Twitter when you tweet not only your targeted followers but also the public can see your tweet. So, here you have the opportunity to generate new leads and convert them into a customer. You just need to post quality content with Call-To-Action regularly. Because here you are not paying for ads so you have to put your efforts and time to get a better result.
    • Building reputation of your brand
      Twitter is a place where you can express about your brand. As Twitter is a pubic platform where your content is conveyed easily to the people. Twitter has allowed you to build the reputation of your brand by updating quality content. Even the high-profile industry believes that a brand is genuine if they interact with people a lot and they are always ready to express their feeling for the users.
    • Improve your SEO and grow organically
      Every social media platforms has a good relationship with Google. Especially twitter is the best friend of Google because your tweets are also visible on search results. So, here you have the opportunity to rank on your targeted keywords. It is the most cost-effective way to improve your online presence organically. But unlike paid ads here you have to work hard and smart.

    Conclusion

    Twitter is much more than you think. Companies know this, that is why they tweet you when you have any problems.

    In one case, a person was having a problem with the internet speed in Airtel connection, which is a reputable mobile network company in India. When he tweeted about it, Airtel didn’t respond so well. The person then tweeted “I don’t think Airtel is doing well these days, thinking of porting to Jio or Idea” (not the exact words, but something like that). Jio and Idea, the rivals, responded in minutes after that person tweeted it, asking for the personal details to register a SIM on his name. Do you know, what happened next? His Airtel internet speed boosted in just an hour or so. This shows that companies are taking Twitter so seriously.

    Hence, using Twitter for business can be proved very crucial tactic.

    So, use all the tips for Twitter mentioned above to interact with your audience, generate leads and grow your business.