Tag: competitor analysis

Free Competitor Analysis Tools: Find and Analyze Competitors’ Websites Easily

In today’s digital age, businesses of all sizes and industries are turning to the Internet to reach and connect with their target audience. As more and more companies establish an online presence, competition is becoming increasingly fierce. In such a world, keeping an eye on competitors has become the foremost point. To stand out among competitors, it is always important to perform better than competitors. One way to stay ahead of the game is by conducting a competitor analysis.

Competitor analysis is a process of researching and analyzing the strengths and weaknesses of your competitors in order to gain a better understanding of the marketplace. By identifying areas where your competitors excel and areas where they fall short, you can develop a strategic plan that positions your business for success. Fortunately, there are a number of free online competitor analysis tools available that can help you conduct this research.

Competitor Analysis Tools
Why is Competitor Analysis Important?
Best Free Online Competitor Analysis Tools to Use in 2023

Competitor Analysis Tools

A competitor analysis tool is a software or platform that helps businesses and organizations gather and analyze data on their competitors. It can be used to track competitors’ website traffic, search engine rankings, social media presence, advertising campaigns, and other online activities. The goal of competitor analysis is to understand the strengths and weaknesses of competitors, identify market trends, and develop effective strategies to gain a competitive advantage.

Competitor Analysis Guide

Why is Competitor Analysis Important?

Competitor analysis is crucial because it helps you to understand your competition. It helps you to identify your competitor’s strengths and weaknesses and develop strategies to gain a competitive advantage. Conducting competitor analysis helps to understand the market research and industry trends. You can identify areas that are lacking and improve your products and services accordingly.

By comparing your company with competitors, you can determine areas where you need to improve and what you’re doing better. You can identify potential threats to your business and take the necessary measures to protect your market share. It becomes extremely important to develop a competitive advantage by staying ahead of the competition in terms of product innovation, customer service, and overall marketing.

It’s important to note that competitor analysis is an ongoing process and should be regularly updated to stay relevant. By utilizing free online competitor analysis tools, businesses can gain valuable insights into the marketplace and make data-driven decisions to improve their online presence and ultimately drive more revenue. That’s why we’ve compiled a list of the best free online competitor analysis tools available. By using them, you can gain valuable insights into your competitors’ strategies and identify areas where you can improve your own.

Best Free Online Competitor Analysis Tools to Use in 2025

S. No.	Tool	Key Features	Best For
1	AdSpyder	Ad intelligence, competitor ad tracking, multi-platform insights	Digital marketers & ad agencies
2	SEMrush	SEO toolkit, keyword research, site audit, backlink analysis	SEO professionals & content marketers
3	Google Trends	Search trend analysis, keyword comparison, regional data	Trend spotting & content planning
4	Similar Web	Website traffic data, referral sources, competitor comparison	Market research & competitor analysis
5	Siteliner	Duplicate content check, broken links, site analysis	Website owners & SEO auditors
6	Buzzsumo	Content research, influencer discovery, engagement metrics	Content strategists & PR teams
7	Crayon Intel Free	Competitive intelligence, battlecards, real-time tracking	Sales teams & product marketers
8	Talkwalker Free Social Search	Social listening, hashtag tracking, sentiment analysis	Social media managers & brands
9	SpyFu	PPC competitor analysis, keyword research, ad history	PPC advertisers & SEO specialists
10	Wappalyzer	Tech stack detection, software insights, competitor tracking	Developers & tech analysts
11	SE Ranking	SEO monitoring, keyword tracking, competitor analysis	Small businesses & SEO freelancers
12	SEO PowerSuite	On-page SEO, backlink management, rank tracking	SEO agencies & consultants
13	Ubersuggest	Keyword ideas, site audit, traffic analysis	Beginners & small business owners
14	VidIQ	YouTube SEO, video analytics, keyword suggestions	YouTubers & video marketers
15	Moz	Domain authority, keyword explorer, link analysis	SEO experts & digital agencies
16	Ahrefs	Backlink database, keyword research, competitor insights	Advanced SEO professionals
17	Owletter	Email campaign tracking, competitor newsletter insights	Email marketers
18	Owler	Company profiles, competitor alerts, funding insights	Business analysts & strategy teams
19	Crayon	Competitive intelligence, product marketing enablement	Enterprises & sales enablement
20	Kompyte	Competitor tracking, AI-driven insights, battlecards	Product marketers & competitive analysts

AdSpyder

Official Website	Adspyder.io
Rating	4.9/5
Deployment	SaaS/Web/Cloud
Best For	Analyzing competitor’s online advertising strategies

AdSpyder is a competitor analysis tool to spy on your competitor’s ads. It is an intelligence tool that helps in analyzing how the competitors are trending, understanding from where the audience bounced back, and getting all the analytical insights of your competitors’ advertising strategies. Adwords competitor analysis helps you discover the best keywords that your competitors are using so you can benefit from them. The insights help in innovating the marketing plans and implementing them accordingly to achieve a better conversion rate, secure new leads, and boost sales.

AdSpyder Features:

1. Facebook Ads Spy
2. Google Ads Spy
3. YouTube Ads Spy
4. Instagram Ads Spy
5. Yahoo Ads spy
6. Bing Ads Spy
7. Shopping Ads Spy

Pros:

Advanced Analytics and reports
Best for spying on competitor’s ads
Learning resources are available
Ten million+ ad copies
Ads spy on social media sites
A free trial is available
Excellent live chat support

Cons:

Beginners need to make an effort to utilize the full potential of the tool.

SEMrush

Official Website	www.semrush.com
Rating	4.7/5
Deployment	SaaS/Web/Cloud, Mobile(Android, iOS)
Best For	Analyzing competitor’s top keywords, backlinks, and more

SEMrush is a free competitor analysis tool that is often used to find competitors’ relevant keywords and learn about search engine rankings, such as search volume and cost per click. SEMrush can be used to observe your competitors’ top organic and paid keywords, backlinks, and other important factors.

Keywords are the most important weapon one can use to compete. With proper keywords, you can make a sharp rise in the audience reach of their business. SEMrush is the tool where you can easily know about the top-ranking keywords. You can even get the backlinks of various top-ranking resources. Additionally, SEMrush allows for competitor website analysis for free.

Within one dashboard, various information about the site can be collected. It can even help you in finding the problems hindering the growth of their website. It displays a detailed analysis of the organic domains where the article is searched. It even allows you to have an analysis of the anchor links, landing page, and other minute details of the website.

Apart from keywords, it even offers SEO, SMM, content marketing, PR, and campaign management. It is one of the most widely used free online competitor analysis tools, which is costless.

SEMrush Free Features:

1. Keyword Research
2. Content Creation and Distribution
3. Competitor Analysis
4. Content Marketing
5. Local SEO
6. On-page SEO

Pros:

23 billion keyword access
Free account to utilize limited features
In-depth website audit
Easy-to-use interface
Integration with web analytics tools
Help Center articles to learn

Cons:

Pricing is a little bit higher
Limited support

Google Trends

Official Website	Trends.google.com/trends
Rating	4.7/5
Deployment	SaaS/Web/Cloud
Best For	Viewing and tracking trending topics and top performing searches over time

Google Trend - Best Competitor Analysis Tool — Google Trend – Best Competitor Analysis Tool

Google Trend is a free competitor analysis tool offered by Google that helps you analyze the popularity and search volume of specific keywords, phrases, or topics over a period of time. It provides valuable insights into the current trends and patterns of user behaviour and search queries. This data can be used for competitor analysis.

This tool allows you to see how popular a certain product, brand, or keyword is, and how its popularity has changed over time. It provides data on related search terms, which can give insight into the broader market and competition for a specific product or keyword. With this data, you can make informed decisions about your marketing strategies and stay ahead of the competition.

Features of Google Trends

Displays related topics and queries that give you insight into what topics and keywords are popular in the industry.
Provides data on search interest by region so that it enables you to see which areas have the highest demand for your products or services.
It helps you to stay updated on current events and emerging trends in the industry.
Gives data on the frequency of searches for specific keywords or phrases.
Help to understand the popularity of your products or services compared to your competitors.

Pros:

Free to use
Previous year data
Help Center articles to learn
Shows real-time top searches
Explore the tab to compare two search terms
Easy to share reports

Cons:

Difficult to get customer support

Similar Web

Official Website	www.similarweb.com
Rating	4.5/5
Deployment	SaaS/Web/Cloud
Best For	Competitor websites and mobile apps traffic data analysis

SimilarWeb is a tool for analyzing competitors’ website traffic and engagement data. Companies like Walmart, Adobe, and Pepsico trust SimilarWeb for their analysis. It provides insights into website ranking, audience demographics, sources of traffic, and more. You can even compare your website’s performance to your competitors and track your progress.

It provides data on mobile and desktop usage, geographical location of website visitors, and top referring websites. This data can help you optimize your online marketing efforts, improve your website’s user experience, and attract more visitors. Additionally, it can be used to identify potential new competitors and keep an eye on their growth and development.

Features of Similar Web

Helps you to identify new competitors and track their growth and development in the industry.
Tracks the performance of competitor websites and allows you to see how your competitors are growing or declining.
Shows how competitors are performing on mobile devices, including the number of visits from mobile devices and engagement metrics.
Provides information on the demographics of a website’s visitors, including age, gender, and location.
Displays the top websites that send traffic to the website, including search engines, social media platforms, and other websites.
Shows a comparison of website traffic between businesses.

Pros:

Intuitive interface
Knowledge Center
Keyword database of 5 Billion+
Easy to use
A free trial is available
Live customer support

Cons:

Limited insights into third-party websites
The functionality to Compare Social Media trends is missing

Siteliner

Official Website	www.siteliner.com
Rating	3.4/5
Deployment	SaaS/Web/Cloud
Best For	Fast analysis of competitor’s website – duplicate content, broken links, internal page rank, redirections and more

Siteliner is a website analysis tool for competitor analysis. It analyzes websites to identify common issues, such as broken links, duplicate content, and page load speed. It also compares websites to show which site is stronger in terms of technical optimization and content. This provides valuable insights to improve your online presence and outdo competitors.

Siteliner’s website comparison feature allows you to see which websites have the strongest backlinks and which ones have the highest page ranking. This provides valuable insight into what is working for your competitors. It also gives suggestions for improvement and optimization to help you stay ahead of the competition.

Features of Siteliner

Shows instances of duplicate content on your website and competitor websites.
Allows you to compare your website with competitor websites and see the strengths and weaknesses of each.
Identifies which keywords your competitor is optimizing for to adjust your strategy accordingly.
Shows the number and quality of backlinks pointing to your competitor websites.
Analyzes the social media presence of your website and competitor websites.
Shows the technical optimization of your website to understand the technical strengths and weaknesses.

Pros:

Free to use for websites up to 250 webpages
The user guide is available
Provides site report
Creates XML sitemap
Robust crawler to analyze the site

Cons:

Poor user interface
Poor customer support

Buzzsumo

Official Website	Buzzsumo.com
Rating	4.5/5
Deployment	SaaS/Web/Cloud
Best For	Keeping track of competitors’ social content success

Buzzsumo is a competitor analysis tool that helps you track your competitors’ online presence and engagement. It provides insights into popular content, backlinks, influencer outreach, and social media performance. It helps you to stay ahead of the competition by providing valuable data on competitor activity.

It is trusted by companies like Hubspot, TechRadar, and Coschedule. Buzzsumo also offers a feature for monitoring brand mentions and mentions of specific keywords. This allows you to keep track of what is being said about the brand and competitors online. This information can be used to inform content creation and marketing strategies. It also helps you to react quickly to negative comments and mentions.

Features of Buzzsumo

It Identifies the most popular content formats used by your competitors and analyzes their success.
Monitor mentions of your brand and competitor brands, including sentiment analysis.
It helps to see the backlinks that drive traffic to competitor websites and compare your own.
Discover who your competitors are reaching out to and what content they are promoting.
Monitor competitors’ most popular content, such as topics, types, and authors.
Helps to Keep track of specific keywords, including competitor names and industry-related terms.

Pros:

Learning resources
The free plan is available
API Access
Intuitive interface
Chrome extension is available
Help Center articles

Cons:

A limited number of searches are allowed in the free plan
Some users reported that it lags sometimes

Crayon Intel Free

Official Website	www.crayon.co
Rating	4.5/5
Deployment	SaaS/Web/Cloud
Best For	Monitor your competitor’s digital activity and receive email notifications about any updates

Many things don’t fall within the reach of your business. However, they affect your business and its growth. Crayon Intel Free can help you in tracking such details. It can help you in getting the details about the strategy and content of competitors.

Along with strategies, you can keep track of every type of content posted by competitors. You can even gain ideas by keeping a record of various popular and inspirational brands. The daily insights feature which you can easily get on your mail, makes the task easy.

You can even have an eye on the five most powerful tools required for the marketing of content. The data is available in a chronological manner, which helps you in tracking the changes in competitors’ moves. It is an intelligence tool that can be beneficial in planning proper marketing strategies. In addition to this, you can even figure out the steps and decisions taken by the competitors. You can easily monitor and maintain records of many companies.

Crayon Intel Free Features:

1. Feed about the marketing practices of competitors
2. Provides insights from different sources
3. Provides feeds according to company type
4. Easily sharable and exportable data

Pros:

Integration with Hubspot, Salesforce, and Freshsales
Live chat support
AI-driven analysis
50+ page slide templates
Battlecard creation

Cons:

Industry-specific articles not picked up by AI

Talkwalker Free Social Search

Official Website	www.talkwalker.com
Rating	4.3/5
Deployment	SaaS/Web/Cloud
Best For	Competitor’s social media monitoring

Talkwalker - Best Competitor Analysis Tool — Talkwalker – Best Competitor Analysis Tool

Social media is, again, a powerful instrument. It is even helpful in getting you clients from across the globe. With Talkwalker’s Free Social Search, one can have a look at the strategies used by competitors during the campaign.

It provides detailed data about your live audience. In your marketing or business, you can use it to generate the social friendliness of their strategies and campaigns. The performance of campaigns can even be analyzed properly. It even uses special AI tools by which you can analyze the audience’s demand. With this tool, you can create strategies and content that have the potential to go viral. It even targets hashtags which add an extra edge to posts and social media content.

It even generates data about the competitor’s audience. It is a search engine associated with social media where you can search unlimitedly about your business. It is used to check the reach of posts and campaigns on social media. The data generated is real and free of cost.

1. Free toolkit for successful marketing
2. Proper insights on highly engaging posts
3. Filtering the social brands for the company
4. Proper SEO Analysis
5. Keyword Research & Monitoring

Pros:

150 million+ data sources worldwide
Advanced analytics and reporting
Visually appealing charts
Flexible dashboard
Sentiment analysis in 29 languages

Cons:

Poor support

SpyFu

Official Website	www.spyfu.com
Rating	4.5/5
Deployment	SaaS/Web/Cloud
Best For	Competitor’s PPC keywords research and SEO strategies

Spyfu is a free competitor analysis tool that is perfect for outperforming the competition. The name of this tool itself suggests that you would be spying on your competitor’s secret keywords. It can help you in gaining knowledge about the SEO strategies used by competitors. It is the tool that can help you in getting a maximums audience in a campaign.

Apart from the top-ranking keywords, one can even have a look at the ads and revenue generated from those keywords. It helps in conducting proper domain research. Various campaigns on various social media platforms can even be monitored thoroughly. The most important feature of this tool is the recommendations it provides. Yes; it provides recommendations that can help one in gaining a higher click rate.

It contains a proper database of nearly 13 years of search analysis of popular search engines. The keywords are even divided specifically depending on whether they are organic or paid. With this tool, you can gain a lot of advantages related to SEO and PPC.

Spyfu Features:

1. In-depth reports on SEO
2. Keyword Searches
3. Organic Keywords
4. Unlimited research on Backlinks
5. Backlinks Searches

Pros:

Excellent support
SERP ranking tracking
Video tutorials
Kombat feature for comparison
Interactive and easy-to-use interface
Competitors paid campaign tracking
Keyword ranking history
Custom reporting

Cons:

Spending on advertising is not always accurate

Wappalyzer

Official Website	www.wappalyzer.com
Rating	4.8/5
Deployment	SaaS/Web/Cloud
Best For	Identifying competitor’s website technology

If you ever wish to peep into the framework of your competitor’s website, then Wappalyzer is the best tool for you. Wappalyzer can quickly identify the technological stack, contact info, and metadata of your competitor’s website online. It lets you have a look at the CMS of the competitor’s website. Not just this, it even elaborates on other details of the competitor’s website, such as the JavaScript library. With one single click, you can have the framework of your competitor’s company simplified before you.

Additionally, it has the ability to track any modifications in the competitor’s website stack or technology and promptly notify the user. Using this feature, you can keep track of your competitors’ changes, including tariffs, promotions, and offers. Wappalyzer competitor analysis tool also has a simple browser extension that can be added to any web browser.

Wappalyzer Features :

Offline Access
Access to CMS of competitor’s website
Real-Time Analytics
API Access Management
Access to JavaScript libraries

Pros:

API Access
Easy integration with CMS
Browser extension is available
Live chat support
Documentation and articles
50 Free monthly lookups

Cons:

It doesn’t compare the version of the technology used.

SE Ranking

Official Website	seranking.com
Rating	4.8/5
Deployment	SaaS/Web-based/Cloud
Best For	Highly recommended for SEO beginners

SE Ranking is a highly versatile SEO platform that boasts an impressive selection of over 30 tools designed to enhance every aspect of search marketing. By providing users with in-depth analytical data and powerful monitoring features, it empowers them to improve their website’s rankings on search engine results pages (SERPs). It’s no wonder that SE Ranking has become a go-to resource for SEO specialists, agencies, marketers, and business owners alike.

SE Ranking provides a Competitive Research tool that offers 360º semantic analysis. You can begin by entering a seed keyword in our Keyword Research tool and choosing the best keyword suggestions based on their difficulty and search volume. After that, you can analyze your competitors’ keywords, evaluate overlaps with your site, and expand your keyword list to ensure that you don’t overlook any hidden opportunities.

SE Ranking Features:

Keyword research and suggestion
On-page SEO audit and optimization
Competitor SEO/PPC research
Backlink monitoring and analysis
API for seamless integration
White-label features for agencies and businesses

Pros:

On-page SEO audit and optimization tools.
Backlink monitoring and analysis features.
Competitor analysis and comparison functionalities.
White-label and customizable reports for clients.

Cons:

Support documentation and customer service may not always be as responsive as desired.
The depth of data and insights provided may not be as extensive as some competing platforms.

SEO PowerSuite

Official Website	link-assistant.com
Rating	4.5/5
Deployment	Desktop
Best For	Optimizing websites, tracking rankings, checking competitors, improving content, or running backlink campaigns

SEO PowerSuite is a highly effective SEO toolkit that stands out from other tools in the market. It has a strong focus on competitor analysis and offers a unique feature of unlimited projects, which is not commonly found in other tools. With this suite, users can perform extensive audits of competitors’ websites, analyze backlinks, and track keyword rankings, providing deep insights into their SEO strategies.

SEO PowerSuite Features:

Identify on-page SEO issues and optimize website structure.
Analyze backlink profiles and conduct competitive link research.
Manage link-building and outreach campaigns.
Automate SEO-related tasks and reports.
Evaluate websites for mobile optimization and performance.

Pros:

A comprehensive suite of tools for all aspects of SEO.
One-time fee for the software, no recurring subscription.
In-depth analysis and reporting capabilities.
Regular updates and improvements to the software.

Cons:

Steeper learning curve compared to some other SEO tools.
Data retrieval for larger websites can be time-consuming.
Limited cloud or web-based functionality compared to some competitors.
Support resources and documentation could be more extensive.

Ubersuggest

Official Website	app.neilpatel.com
Rating	4.2/5
Deployment	Web
Best For	Generating content and keyword ideas

Ubersuggest is a robust SEO tool that comes as a FREE Chrome extension. It provides information on term competitiveness, monthly search volume, and CPC. Additionally, the Ubersuggest extension furnishes valuable information about a specific keyword query across Google, YouTube, Amazon, and other websites. This free tool is an excellent choice for beginners looking to conduct competitor analysis.

Ubersuggest Features:

Evaluate competitors’ SEO strategies and performance.
Generate content suggestions based on popular topics and search trends.
Identify backlink opportunities and assess backlink profiles.
Monitor keyword rankings and track performance over time.
Receive recommendations for keywords and content improvement based on top-ranking pages in your niche.
Access historical keyword data for deeper analysis and understanding of keyword trends.

Pros:

Comprehensive keyword research and analysis.
Competitor analysis and domain overview features.
Backlink data and analysis for effective link building.
Content ideas and suggestions for improved SEO.

Cons:

Some users may find the interface overwhelming or cluttered.
Limited daily search queries for free users.
Keyword difficulty and search volume accuracy could be improved.
Some advanced features are only available in higher-priced plans.

VidIQ

Official Website	www.vidiq.com
Rating	4.5/5
Deployment	–
Best For	Optimizing video content on YouTube and growing channel visibility

It’s possible to learn about your competitor’s video strategy by using insider information provided by VidIQ. You can use this free competitor analysis tool to get information such as the tags used in your competitor’s video, how well their video is performing on social media, the length and number of links in their video description, the number of views per hour, and an overall ranking of the SEO best practices used in the video.

VidIQ Features:

Optimize video metadata for better search visibility.
Monitor video analytics and performance metrics.
Understand audience demographics and behaviour.
YouTube Management: Schedule, publish, and promote videos directly from the platform.
Manage and collaborate on YouTube channel activities with team members.

Pros:

Comprehensive video analytics and keyword research for YouTube.
Competitor tracking and insights for performance comparison.
Tag recommendations and optimization to enhance video visibility.
Thumbnail A/B testing features to improve click-through rates.

Cons:

Some advanced features are only available in higher-priced plans.
Learning curve for beginners in YouTube video optimization.
Support response times can be variable.
The interface may feel overwhelming for users new to video optimization.

Moz

Official Website	moz.com
Rating	4.4/5
Deployment	SaaS/Web/Cloud
Best For	Providing SEO tools to help businesses and individuals improve their search engine visibility

Moz - Best Competitor Analysis Tool — Moz – Best Competitor Analysis Tool

Backlinks are crucial for SEO. To analyze your competitors’ backlinks, you can use one of the free competitor analysis tools available. Once you have this information, you can create better content and ask the websites that link to your competitors to also connect to your site. Moz offers tools that simplify SEO, inbound marketing, link building, and content marketing. It is also supported by a large community of SEO experts worldwide.

Moz Features:

Keyword research and analysis tools.
On-page optimization recommendations and tracking.
Link analysis and domain authority metrics.
Site crawl and technical SEO insights.
Customizable reporting and dashboards.
Local SEO tools for business listings and management.

Pros:

Comprehensive keyword research and tracking features.
Robust site auditing and optimization tools.
Extensive backlink analysis and link-building opportunities.
Access to a wide range of SEO learning resources and community support.

Cons:

Higher pricing compared to some competing tools.
Limited integration with third-party platforms.

Ahrefs

Official Website	ahrefs.com
Rating	4.5/5
Deployment	SaaS/Web/Cloud
Best For	SEO Analysis

Ahrefs is a robust SEO software that can assist you in growing your website’s organic traffic. This powerful tool helps you identify profitable keywords, discover lucrative niche content, and monitor your ranking progress. Furthermore, it offers competitive research tools, letting you closely monitor your competitors’ SEO performance by analyzing their organic traffic, ranking keywords, referring domains, and PPC ads. If you are an SEO agency, content marketing team, or website owner seeking to enhance your website’s ranking on search engines, Ahrefs is the perfect solution. It can help you quickly rank new and existing content on your website or improve your overall organic search performance.

Ahrefs Features:

Evaluate site issues and receive recommendations for resolution.
Track competitors’ content publishing volume.
Identify keywords your competitors rank for that you don’t via the content gap feature.
Access real-time keyword insights in Google searches with the Chrome extension.
View top-ranking web pages for your site and competitors.

Pros:

Extensive backlink analysis and link intersect features.
Comprehensive site audit and keyword research functionalities.
User-friendly interface with intuitive data visualization.
Constantly updated index for accurate and current data.

Cons:

Higher pricing compared to some other SEO tools.
Limited social media and content marketing features.
Occasional lag in data updates for certain features.

Owletter

Official Website	www.owletter.com
Rating	4.1/5
Deployment	SaaS/Web/Cloud
Best For	Email marketing competitive analysis

Owletter is a monitoring tool designed to track your competitors’ email newsletters and conduct website competitor analysis without cluttering your inbox. It captures and stores emails from your competitors’ domains, allowing you to analyze their strategies. By identifying common themes and patterns, Owletter provides valuable insights to enhance your email marketing campaigns and gain a competitive edge.

Owletter Features:

User-friendly interface for seamless navigation.
Capability to monitor numerous competitor websites simultaneously.
Automated capture and storage of emails from designated websites.
Preservation of original email appearance through visual snapshots.
Detailed insights on competitor email activity, including frequency, timing, and spam reputation.

Pros:

Monitors email deliverability and inbox placement.
Offers insights into subscriber engagement and email campaign performance.
Provides actionable recommendations for improving email marketing strategies.

Cons:

Limited integration options with other marketing platforms.
The interface may not be as intuitive for beginners.
Some users may find the pricing relatively high compared to similar tools.

Owler

Official Website	www.owler.com
Rating	4.4/5
Deployment	SaaS/Web/Cloud
Best For	Business insights, competitor tracking & market intelligence

Owler helps marketers keep track of competitors in real time. It gives detailed company profiles, news updates, and alerts about things like acquisitions, funding, and leadership changes. With its competitor graph, you can see both direct and indirect rivals in your industry. For agencies, Owler is especially useful—it shows audience insights, social mentions, and press coverage, so you can understand how competitors connect with their customers, spot trends, and refine your own messaging. This helps improve brand positioning, avoid reputation risks, and even find opportunities when competitors make mistakes or leave gaps in the market.

Owler Features

Real-time competitor tracking
Detailed company profiles
Customizable alerts (funding, acquisitions, leadership changes)
Competitor graph to find direct & indirect rivals
Audience insights for better targeting
Aggregated news, social mentions & press coverage

Pros

Easy to track competitors in real time
Wide coverage of company data & industry trends
Useful for agencies to refine messaging & positioning
Custom alerts save time and keep you updated
Helps spot gaps & opportunities in the market

Cons

Free version has limited features
Data accuracy can vary for smaller companies
Advanced insights need paid plans
Interface may feel overwhelming at first

Crayon

Official Website	www.crayon.co
Rating	4.3/5
Deployment	SaaS/Web/Cloud
Best For	Competitive intelligence, market research, and product marketing

Crayon is an AI-powered tool for competitor analysis and competitive intelligence. It automatically collects and organizes updates from competitors, helping brands stay informed about what others are doing. Teams can collaborate within Crayon to manage insights, create sales battle cards, and build custom reports and dashboards. Its AI also detects unusual changes in marketing or messaging, alerting users to important updates quickly.

Crayon Features

AI-powered competitor tracking and updates
Automatic dashboards with organized competitor insights
Collaboration tools for teams
Customizable reports and sales battle cards
Anomaly detection for unusual marketing or messaging changes

Pros

Keeps brands always updated on competitors
Easy team collaboration on competitive insights
Customizable dashboards and reports for better decision-making
AI alerts highlight important changes quickly
Helps identify opportunities and gaps in the market

Cons

Full features require paid plans
Can be complex for first-time users
May collect too much data if not filtered properly
Some insights might need manual verification

Kompyte

Official Website	www.kompyte.com
Rating	4.2/5
Deployment	SaaS/Web/Cloud
Best For	Competitor tracking, market intelligence, and sales enablement

Kompyte is a competitive intelligence tool that collects all competitor updates in one easy-to-use dashboard. It tracks websites, social media, ads, content, reviews, job openings, and more. You can create side-by-side comparison reports and get real-time alerts for competitor changes. Its AI features, like Kompyte GPT, automate tasks such as making sales battle cards and summaries, helping businesses quickly see wins, losses, and trends to stay ahead of the competition.

Kompyte Features

Real-time competitor tracking and alerts
AI-driven insights on marketing and sales strategies
Customizable dashboards and reports
Sales battlecards for teams
Market trend and opportunity analysis

Pros

Helps teams monitor competitors continuously
AI highlights important changes and trends
Easy to create actionable sales battlecards
Custom dashboards for quick insights
Useful for refining marketing and sales strategies

Cons

Full features require paid subscription
Can be overwhelming for beginners
Data volume may require filtering to avoid clutter
Some insights may need manual validation

Conclusion

Competitor analysis is a crucial part of any business strategy. We have compiled a list of the best free competitor analysis tools that are available. From AdSpyder, SEMrush, Crayon, SpyFu, and Wappalyzer, these tools offer valuable insights into your competitors’ strategies and identify areas where you can improve your own. However, it’s important to keep in mind that these tools offer limited data and features; for a more comprehensive analysis, it might be worth considering a paid option. Regardless of the tool you choose, regular competitor analysis will help you stay ahead of the competition and make data-driven decisions to improve your business.

FAQs

What are the best free competitor analysis tools?

Some of the best free competitor analysis tools include:

AdSpyder
SEMrush
Crayon Intel Free
Talkwalker Free Social Search
SpyFu
Wappalyzer

What features should one consider while choosing a free online competitor analysis tool?

When choosing a free online competitor analysis tool, there are several features that should be considered, including keyword research, website analytics, backlink analysis, social media analysis, and a user-friendly interface.

How do I spot my competitors?

Competitors refer to the people and brands working in your niche. You need to find out those brands and people with their content. Some of the online competitor analysis tools even help you in spotting your competitors.

How much should I use these online competitor analysis tools?

You can use these tools as much as you want. But generally, after two months of analysis, you can gain enough information to work accordingly.

What parameters should I analyze while doing competitor research?

You should analyze your presence in search engines. You can do this by analyzing keywords, traffic sources, and backlinks. SEO, PPC, and SEM are the most important parameters you should focus on.

Are there any limitations to using free competitor analysis tools?

While free competitor analysis tools can provide valuable insights, they often have limitations such as:

Limited access to data and features compared to paid versions of the tool.
Limited historical data can make it difficult to track changes over time.
Limited ability to export data or integrate with other tools.
Inaccurate data for some websites, especially for smaller sites or niche industries.

How often should I use competitor analysis tools to track my competitors?

The frequency of your competitor analysis will depend on your business and industry. In general, it’s a good idea to check in on your competitors regularly, such as every month or quarter, to stay up-to-date on their activities and identify any changes in their strategies.

September 1, 2025

Lenskart Business Model | How Lenskart Makes Money
Approximately 64 percent of adults around the world need corrective lenses to see clearly, according to recent studies. Envisioning a society where selecting the ideal eyewear is both a vital must and a truly enjoyable activity. This ambition has come true thanks to Lenskart, an industry pioneer.

Both customers’ perception of eyeglasses and their shopping habits have been revolutionized by Lenskart’s groundbreaking business model, which combines cost, convenience, and style. Its business model is what makes the company different from others, as it bridges the gap between different touchpoints, i.e. it gives the customer an Omni Channel Experience where a customer can order either from the store or from an online medium.

Lenskart is one of the eCommerce companies that operate in both online and offline distribution channels. Customers can order their products over the online portal or from Lenskart’s uniquely designed offline store. Lenskart also becomes a unicorn company in the year 2019.

Lenskart is the fastest-growing retail chain with 500+ profitable stores across 120+ cities and 50 Lac happy customers across India. Valyoo Technologies is the parent company under which it is registered. Lenskart app is the No.1 shopping app for eyewear as it has the widest collection of specs, sunglasses, goggles, frames, anti-glare, contact lenses, reading glasses, computer glasses, try glasses at home, prescription sunglasses, and eye accessories.

Lenskart is a novel business strategy that combines technology with fashion, and we urge you to explore this intriguing world with us in this post.

About Lenskart
Lenskart Business Model
How Lenskart Makes Money?
Lenskart USP
Lenskart SWOT Analysis
The Omni Channel Method
Growth Drivers for Lenskart
Features of Lenskart
Competitive Analysis of Lenskart
Challenges and Future Growth Opportunities

About Lenskart

The founder and CEO of Valyoo Technologies (the parent company of Lenskart) is Peyush Bansal. He pursued his Bachelor in Electrical Engineering – IT, Control & Automation from McGill University, Canada in 2006. Before he returned to India to pursue a PG in Management from IIM, Bangalore, Peyush worked as a Program Manager with Microsoft for a year.

Peyush launched his company Valyoo Technologies with SearchMyCampus as the first business portal in 2007. It was a classified site for students that provided options for accommodation, books, part-time jobs, carpool facilities, and internship opportunities. When that became a big hit, Peyush wanted to explore the eCommerce world. While exploring opportunities, the eyewear segment caught his eye and inspired him to come up with his own.

This led to the creation of Flyrr.com, a website that focused on the eyewear market in the US. Flyrr went on to gain good traction and this prompted him to test the waters in the Indian markets and launch Lenskart in November 2010.

Lenskart was founded by Sumeet Kapahi, Peyush Bansal, and Amit Chaudhary with a singular goal in mind: to ensure that everyone could afford and have access to eyeglasses.

The creators noticed that purchasing eyeglasses in India might be a hassle and a drain on budget due to the prevalence of offline businesses selling a restricted selection of frames at high prices.

Lenskart, an online marketplace offering a diverse selection of eyewear at affordable rates, was created to tackle these challenges. Company operations are distributed all over India, although the headquarters are in Gurugram.

Lenskart Success Story: Empowering India with Clear Vision | Startup Story | Subsidiaries | Valuation | Founders | Shareholding

Explore the remarkable Lenskart success story of India’s leading eyewear company. Discover about Lenskart founders, journey to success, history, funding, revenue, shareholding, IPO, subsidiaries, business model, growth, and more.

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Lenskart Business Model

Lenskart Business Model Canvas

Lenskart has partnered with some major names in the eyewear business. Working with manufacturers, it has sourced reasonably priced, high-quality frames and lenses. The business has also collaborated with lens makers to create its lenses, which it markets under its label.

Lenskart has also collaborated with digital companies to make online buying easy for their clients. It has teamed up with traditional retailers to broaden its consumer base and provide in-store customization options. The company’s main source of income comes from the selling of its products and several subscription plans.

Lenskart offers over 5000 frames and glasses and more than 45 different kinds of high-quality lenses. The company follows an inventory-led business model wherein equal sourcing is done from India and China. Lenskart has a team of designers and stylists that keep a tab on the latest trends in the eyewear department, the designs made by the team are then passed down to the manufacturers.

To reach the masses, they have also ventured into offline stores through the franchise model. Lenskart currently has over 2500 omnichannel stores across 175 cities in India, Singapore, and Dubai. They have balanced the reach by spreading out across metro and non-metro locations and are currently serving more than 4000 people in a day and looking at scaling it up to 200,000 people in the coming years.

4 success factors in this industry are the quality of the product, the product portfolio, the delivery time, and lastly the sales service. Lenskart has a good value proposition that provides high-quality products at an affordable price. They also have a team of 1000+ employees who operate on manufacturing, eye technicians, custom service, technology, and logistics which further expand as the growing demands.

Lenskart Marketing Strategy: Redefining Eyewear with Style & Affordability | Marketing Mix | Marketing Campaigns |

Discover how Lenskart’s marketing strategy is transforming eyewear into an essential, stylish, and affordable accessory for everyone.

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How Lenskart Makes Money?

The revenue model of Lenskart encompasses multiple revenue streams to earn revenue. The sale of eyewear products, such as frames, lenses, sunglasses, and contact lenses, constitutes the company’s principal source of revenue. The company offers a diverse selection of items, making it suitable for customers of varying ages and requirements.

Glasses accounted for the bulk of Lenskart’s income, making nearly 95% of its total. Compared to the fiscal year of 2023, when it was INR 1,618.3 Cr, Lenskart’s total revenue, including other income, was INR 3,927.9 Cr, an increase of 142.7%. Fees for training, services, and in-home vision tests are some of the other ways the business makes money.

The subscription-based services that Lenskart offers are another source of revenue for the company. Lenskart Gold is a subscription program that offers users exclusive perks, such as free eye tests, free home eye check-ups, and savings on eyewear items.

Additional accessories and add-ons: Lenskart also provides additional accessories such as eyeglass cases, cleaning solutions, and lens wipes, in addition to further add-ons such as coatings that are scratch-resistant and anti-glare.

Fees for franchises: The company generates revenue by collecting franchise fees from optical retailers that are partners with it.

The business model of Lenskart is a business-to-consumer (B2C) approach, which is centered on sales. Direct sales of the company’s products to end users at affordable prices are made by the business. In addition to that, the organization places a strong emphasis on the most up-to-date fashions and trends, as well as durability and flawless quality. Their robotic technology comes from Germany and is imported from there. Because of this cutting-edge technology, Lenskart is the only company that is capable of producing eyewear that is accurate to within three decimal places and performs efficiently. The incorporation of these innovations into Lenskart’s business cycle enables the company to offer a product that is not only one-of-a-kind but also technologically advanced. Lenskart’s products distributorship primarily involves a franchise network, where franchisees manage physical stores and promote the brand to local customers. As a result, increasing the amount of revenue generated through the sale of these articles.

Lenskart Financials FY24

Lenskart Financials FY23 FY24

Operating Revenue INR 3788 crore INR 5428 crore

Total Expenses INR 4025 crore INR 5550 crore

Profit/Loss INR -63 crore INR -10 crore

Lenskart’s financials show significant improvement from FY23 to FY24. Lenskart’s operating revenue grew by 43%, increasing from INR 3,788 crore to INR 5,428 crore. Total expenses also rose by 38%, from INR 4,025 crore IN FY23 to INR 5,549.5 crore in FY24. Although Lenskart still recorded a loss, the loss amount was reduced by 84%, from INR 63 crore in FY23 to INR 10 crore in FY24.

Lenskart Financials FY24

Lenskart USP
- Suitability: Lenskart provides its clients with a shopping experience that is both convenient and easy. In addition to in-store and online shopping, customers can use the company’s website to schedule in-home eye exams. Customers may easily get the glasses they need without leaving the comfort of their homes.
- Customization Lenskart provides its consumers with the opportunity to create their own unique buying experience. Customers can view how various frames will appear on their faces with the company’s virtual try-on tool on the internet. Lenskart also features in-store optometrists who are qualified to assist clients in selecting the ideal eyewear.
- Excellence: Lenskart provides customers with long-lasting items that are crafted from top-notch materials. Customers have 14 days from the date of purchase to return an unsatisfactory item, according to the company’s generous return policy.
Lenskart SWOT Analysis

Lenskart SWOT Analysis

Lenskart Strengths
- With its integrated model, Lenskart manages every step of its supply chain, from raw materials to finished products. Because of this, they can manage their inventory more efficiently, ensure faster delivery, and monitor quality.
- Lenskart uses a hybrid retail strategy combining online and offline stores to serve a diverse consumer base. Physical stores provide instant service, credibility, and the ability to touch and feel products, while online platforms offer convenience.
- In terms of technological innovation, the firm has always been ahead of the curve when it comes to improving the client service they provide. One thing that sets them different from other eyeglass stores is their virtual 3D try-on technology.
- Branding and marketing efforts by Lenskart have been highly visible, elevating the company to the forefront of India’s eyewear industry.
- Trust and customer happiness have always been Lenskart’s top priorities, which is why the company offers easy returns and product guarantees.
Lenskart Weakness
- Although it has many advantages, the hybrid model of brick-and-mortar and Internet shops can create certain operational challenges. It can be difficult to manage logistics, and inventory, and maintain a consistent brand experience on both platforms.
- Like many eCommerce platforms, Lenskart frequently uses sales and promotions to entice customers. This may lead to a decline in profit margins and establish a discount-focused expectation among customers.
- Eyewear is a highly competitive industry, and this is true both online and offline. Potentially troublesome are competing brands, particularly long-standing global ones.
Lenskart Opportunities
- The rising purchasing power of middle-class consumers and the general public’s focus on eye health point to a promising future for the eyewear industry in countries like India.
- With the continued growth of internet access, particularly in emerging nations, the pool of potential customers for online eyeglass purchases is growing.
- Expanding into adjacent product categories, such as high-end eyewear, specialized sports eyewear, or smart eyewear, could open up fresh avenues for expansion and revenue generation.
- There is a substantial opportunity in smaller cities and villages, where the penetration of branded eyewear is lower than in metropolitan areas.
Lenskart Threats
- Problems may arise if the governments of the countries where Lenskart does business were to alter their policies regarding online sales, imports, or exports.
- The dynamics of the eyewear market or the viability of specific services could be altered by introducing new, possibly disruptive technologies due to the rapid pace of technological innovation.
- Natural catastrophes, pandemics, or geopolitical conflicts are just a few examples of the kinds of disruptions that can affect the supply chain and cause problems with inventories or delays in deliveries.
- The eyeglasses market is vulnerable to fake goods. Lenskart must consistently check the things it sells for authenticity if it wants to keep its reputation intact.
The Omni Channel Method

Lenskart started as an online business, but when they understood that Indian customers prefer to touch and feel the product before buying a high-involvement product, this is when they shifted to the Omni Strategy. It was important for them to leverage technology to actively engage their customers and adapt to the ever-changing consumer expectations.

With this strategy, the company focuses on delivering the right product, at the right time and the right place. For Lenskart, customer engagement is more important as they help their customers get a shopping experience tailored to their preferences. Lenskart is trying to keep itself close to the customers and increase trust by providing a value proposition.

Lenkart is known to give bundled offers like buying two at the cost of one or cross offers like giving the first frame for free, real-time offers, personalized recommendations, email coupons, etc. Lenskart has expanded to various cities which are based on the franchise business model in which 35% of all revenue is shared with the franchisee and an annual fee of INR 2 lakhs.

Growth Drivers for Lenskart
- “The first frame is free” offer – Where the customers will pay for only the lens on their first purchase. A good strategy to attract first-time buyers.
- “Try at home” –Where the customers can choose a maximum of 5 frames and try them at home before making a final purchase. This has led to more sampling by customers.
- Eye checkups by optometrists at home across cities have been introduced.
- Innovative use of technology – Developed a 3D facial visualizer where customers can see how the frames will look on them.
Features of Lenskart

The main features of Lenskart making it a popular eyewear brand are:
- Infinite variations and models of Eyewear
- Find a frame that suits your style
- Latest collection with fashionable trends
- 3D Try On
- Replace Old Eyeglasses
- Book an Eye checkup at your own home
- Shop from a range of 100% authentic brands
- Order online and pay cash on delivery
- Scan product barcodes with the camera
- Live chat with the customer support team
Peyush Bansal Success Story: The Visionary Behind Lenskart’s Success | Education | Early Life | Personal Life

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Competitive Analysis of Lenskart

Lenskart’s competitors include both online and offline players. Even traditional retailers who specialize in eyewear are the competitors of Lenskart. Competition is heating up in this space with players like GKB, Lawrence and Mayo, Titan Eye Plus, Bausch and Lomb, Vision Express, Specsmakers, Coolwinks, Deals4Opticals. Some manufacturers like Ray-Ban, Essilor have their own online stores.

Lenskart faces competition from eCommerce marketplaces like Amazon, Flipkart, Paytm Mall, and Snapdeal which sell eyewear and impact its business directly. With a market size of Rs. 18000-20000 crore, organized players account for barely 9-10% of the market. The brands compete with a vast variety of low-priced products available offline and online so the challenge is to steer customers away from local opticians and keep them loyal.

Challenges and Future Growth Opportunities

Lenskart has experienced rapid growth, but it faces several challenges along the way. One of the primary obstacles is the intense competition from both other eyewear brands and online platforms, which makes it challenging to stand out in a crowded market. Additionally, Lenskart must ensure that its customer service remains consistent across both online and offline channels, which can be difficult to manage effectively. Scaling operations in smaller towns presents another challenge, as the purchasing power and demand for premium eyewear may be lower compared to metropolitan areas.

Despite these challenges, Lenskart also has substantial growth opportunities ahead. As more Indians become aware of the importance of eye health and opt for stylish eyewear, there is a growing market for quality products. The increasing demand for blue light-blocking glasses, driven by the rise in screen time, and the expanding middle-class population, create significant potential for continued growth and expansion within the industry.

Conclusion

Lenskart, whose slogan is “Our mission is to give India a Vision,” is among India’s most successful unicorn corporations. In the years to come, the eyewear brand plans to offer the greatest eye care solutions and use its low-cost franchise model to reach a variety of people. For aspiring entrepreneurs looking to make an impact in the eyewear sector, Lenskart offers a business strategy that provides updated solutions. Lenskart through its defined business model gives a clear message to youngsters that customer experience, integration, the Omni channel model, and product technology should be their primary areas of concentration if they want to achieve success.

FAQs

What is business model of Lenskart?

Lenskart has a B2C business model which is highly sales-oriented. They sell their product directly to customers at an affordable price. They have a wide variety of frames within a price range of Rs.345 to Rs.30,000 and also the first frame you buy is absolutely free.

Is Lenskart a Chinese company?

No, Lenskart is not a Chinese company. Lenskart is an Indian retail chain for spectacles having factories in China as well which manufactures about 50% of the production.

What are Lenskart features?

Lenskart offers a wide range of eyewear with over 5000 frames and 45+ lens types, featuring virtual try-on technology for a personalized shopping experience. The company combines online shopping with 1500+ physical stores to provide an omnichannel experience. Customers can customize their eyewear, access subscription plans for lens replacements, and enjoy hassle-free returns. Lenskart also offers home eye checkups and maintains affordable pricing with regular discounts, making quality eyewear accessible and convenient.

What is the USP of Lenskart?

Lenskart’s USP is its wide range of stylish, affordable eyewear, enhanced by virtual 3D try-on technology and a hybrid retail model combining online and offline stores.

How is Lenskart so cheap?

Since Lenskart is a B2C company, there are no intermediaries involved to eat their revenue.

How does Lenskart make money?

Since no intermediaries are involved between buyer and seller so whatever revenue generated comes directly to the company’s account.

Why should we choose Lenskart?

Lenskart has over 5000 styles of eyewear, which is 5 times more than that any retailer in India. Also, they provide a seamless user experience to their customers. Their lenses are durable and long-lasting along with their funky to casual looks.

What is Lenskart distribution channel?

Lenskart’s distribution channels include its e-commerce platform, 1500+ omnichannel stores, franchise model, social media marketing, and retail partnerships.

How does Lenskart work?

Lenskart works by offering a wide range of eyewear through its online platform and physical stores. Customers can browse products online or in-store, use features like virtual try-on technology, and order glasses or lenses. Lenskart sources frames and lenses from manufacturers, provides customization options, and ensures quick delivery. It also offers subscription plans for regular lens replacements and has customer service for support and adjustments.

What are Lenskart brands?

Lenskart offers eyewear under the following brands:
1. Lenskart – The main brand offering a wide range of eyewear.
2. John Jacobs – Premium eyewear collection.
3. Vincent Chase – Stylish and affordable eyewear.
4. Oaks – Budget-friendly eyewear brand.
5. Dita – High-end luxury eyewear brand.
These brands cater to different customer segments, from affordable to luxury eyewear.

How many Lenskart total stores in world are there?

Lenskart has more than 2,500 stores worldwide.
March 4, 2025

Lenskart Financials	FY23	FY24
Operating Revenue	INR 3788 crore	INR 5428 crore
Total Expenses	INR 4025 crore	INR 5550 crore
Profit/Loss	INR -63 crore	INR -10 crore

Top 10 Competitor Website Analysis Tools to Spy on Your Competition

You already might be knowing your competitors in the market and realized that they have outranked you. You desperately wish to learn the strategies they used to get to the top of the search engine.

Do you also wish to surpass your competitors and excel in your business? If you do, then I’ve got you covered.

Competitor website analysis tools will help you track, analyze, and acquire from your rivals’ techniques. These tools allow businesses to gather information about their competitors’ websites, such as traffic, keywords, and backlinks. These tools can help businesses identify areas of opportunity and areas where they need to improve in order to stay competitive in their industry. Competitor analysis tools can provide businesses with valuable insights into their competitors’ online strategies, which can help them develop more effective marketing campaigns and improve their search engine rankings. Additionally, these tools can also be used to identify potential partners or collaborations.

At that point, you can go through that data to fire your advertising efforts and win huge! Leveraging the high domain authority of other websites like yours to quickly get to the top of google search results is the primary motto of these competitor website analysis tools.

How to do Competitor Website Analysis

In this post, we will be discussing some of the top competitor website analysis tools available in the market, including their features and benefits. Whether you are a small business owner or a digital marketer, you will find this information useful in understanding how you can better understand your competition and stay ahead of the curve.

Best Competitor Website Analysis Tools

SimilarWeb

Website	www.similarweb.com
Rating	4.5 out of 5
Free Trial	7 days
Best For	Reveal competitors’ analytics and online strategy

This is one of the best free competitor website analysis tools on the internet to gain insight into any website’s traffic data while you browse and analyze its strategies hence increasing your target audience. SimilarWeb offers a 360- degree view of the market, competitors, and market share.

It intercepts the total amount of traffic other websites receive and allows you to see its source. It also allows you to see your top competitors in the market and see precisely which reference sources are significant among your rivals or in your industry.

How SimilarWeb Helps in Competitor Website Snalysis?

It highlights the competitor’s top organic search keywords and tells how well their website is optimized for search engines.
It helps to identify potential backlink opportunities by analyzing the quality and quantity of your competitor backlinks.
By analyzing the traffic, engagement, and backlinks of your competitors, you can identify the top players in your industry.
It gives a clear picture of where the competitor’s audience is located and provides valuable information for targeting.
It shows how visitors are reaching your competitor’s website, such as top referring websites, search engines, and social media.
Provides a clear view of the website’s monthly traffic volume, including unique visitors and pageviews.

SimilarWeb Competitor Website Analysis Tools

Pros:

Free trial is available
Interactive dashboard
Easy to use
Huge keyword database
Live customer support
Huge knowledge center

Cons:

Market share reports can be more robust
Reports are shown only on the desktop version
Limited insights into third-party websites

Pricing Plan:

SimilarWeb offers several plans based on custom pricing model. So, you can contact vendor to get a quote.

Ahrefs

Website	Ahrefs.com
Rating	4.7 out of 5
Free Trial	Not Available
Best For	Find out competitor’s top keywords, traffic, backlinks and more.

Ahrefs is all in one SEO tool that contains third-party referencing, keyword research, competitor analysis, rank following, and site reviews.

Backlinks review – get the information you need about your current connection profile.
Discover interface possibilities – screen your rivals’ connections, and get for your site
Approve catchphrases and keep an eye on your adversaries.

You can get an idea as to why your adversaries rank so high and how you can surpass them.

With important watchwords, backlinks information that is created from a 24-hour robot creeping 4 billion site pages at regular intervals, add different types of reports using the site wayfarer device, Ahrefs does it all!

How Ahrefs Helps in Competitor Website Analysis?

It helps to analyze the websites of competitors and provides insights into their backlink profiles, keyword rankings, and more.
It helps to compare the traffic performance of different websites and to identify opportunities to increase organic search traffic.
In-depth analysis of any website and identify its organic search traffic, top pages, and referring domains.
Analyzes the backlink profile of a website and provides information on the quality and quantity of links.
It helps to track search engine rankings for keywords.
It helps to analyze the content of your competitors to identify popular topics and formats.

Pros:

A lot of free SEO tools are available
Excellent customer support
Huge learning resources
Huge SEO database
Robust competitor analysis
Historic data is available
Chrome extension is available

Cons:

The rank tracker can be more robust
Steep learning curve
Lack of historic data for some metric

Pricing Plan:

Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99/month	$83/month
Standard	$199/month	$166/month
Advanced	$399/month	$333/month
Enterprise	$399/month	$833/month

SpyFu

Website	www.spyfu.com
Rating	4.5 out of 5
Free Trial	7 Days
Best For	Find out competitor’s ranks, ads, keywords, backlinks

SpyFu permits you to ‘spy’ your rivals by assisting you with pinpointing the keywords your rivals buy for internet publicizing and by singling out the words and expressions that produce the most traffic.

The online stage gives watchwords that sites purchase on Google Ads, just as catchphrases utilized for search engine results. The assistance likewise gives the cost per click and search volume insights on watchwords and utilizations that information to inexact what sites are spending on advertising. Spyfu proficiently increases your search rankings.

How SpyFu helps in Competitor Website Analysis?

It helps in a detailed analysis of the search history of competitors, such as the number of searches, the keywords used, and trends.
Provides insights into the domain strategy of competitors, it consists of a number of domains and backlinks and the age of each domain.
Offers a detailed analysis of the advertising strategies used by competitors, such as the number of ads and the keywords targeted.
Provides insights into the ranking of each competitor for each keyword, the number of backlinks, and the type of content used in the organic search strategies of competitors.
Helps in an in-depth analysis of the paid search strategies of competitors, including the keywords targeted, the cost per click, and the number of impressions.
It will help you to find out domains that are ranking on the keywords of your site.

Pros:

Easy-to-use interface
Excellent support
Custom branded reporting
SERP ranking tracking
Competitors paid campaign tracking
Keyword ranking history
Video tutorials are available

Cons:

No free trial and no free plan
Advertising spend is not always accurate

Pricing Plan:

SpyFu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price
Basic	$39/month	$16/month
Professional	$39/month first month, $79/month thereafter	$36/month
Team	$299/month	$149/month

AdSpyder

Website	Adspyder.io
Rating	4.9 out of 5
Free Trial	7 Days
Best For	Analyzing competitor’s online advertising strategies

AdSpyder is one of the best competitor analysis tools to spy on the competitors ads. AdSpyder helps in getting the insights of information about competitors like:

How much your competitors are spending on their ads?
Target Audience
Sources of Traffic
Competitor Ad keywords

It helps in spying upon the competitor’s SEO strategy on different platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing.

How AdSpyder Helps in Competitor Website Analysis?

It helps to track competitors’ ad performance metrics such as impressions, clicks, CTR, etc.
Monitors competitor’s advertising activities and helps to stay ahead of the competition.
It helps to get insight into competitors’ ad campaigns, including ad placements, targeting, and budgets.
It helps to receive real-time data updates on competitors’ advertising activities.
Provides you with a comprehensive view of your competitors, including information on their strengths, weaknesses, and opportunities.
It helps to track market trends and provide real-time information about the market and how it is evolving.

Pros:

Ads spy on social media sites
Free trial is available
Advanced Analytics and reports
Best for spying on competitor’s ads
Excellent live chat support
Huge learning resources

Cons:

Free plan is not available

Pricing Plan:

AdSpyder offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

Plan	Yearly Price
Basic	$199 yearly
Professional	$249 yearly
Team	$299/month

Owletter

Website	www.owletter.com
Rating	4.3 out of 5
Free Trial	14 Days
Best For	Analyzing competitor’s email marketing strategies

Email marketing is an extremely powerful tactic in today’s era of digital marketing. Owletter has a hassle-free dashboard for keeping an eye on your competitors. It tracks, analyzes, and stores competitors emails by giving you an easy-to-read database in your inbox. Owletter permits you to perceive how your competitor is doing their email crusade. You can see when they send messages, how frequently they send them, and how they’re achieving their target goals with their mission.

How does Owletter Help in Competitor Website Analysis?

It helps to monitor your competitor’s email campaigns, including subject lines, content, and design.
Provides detailed metrics on each competitor’s campaign such as open rates, click-through rates, and engagement rates.
Helps you to compare the effectiveness of different email campaigns and make data-driven decisions about your email marketing strategy.
It ensures that your emails reach your subscriber’s inboxes and not their spam folders.
Helps in segmentation, email opt-in and opt-out, and list growth tools to keep track of your email subscribers and target them with the right message at the right time.
Makes it easy to send personalized and targeted emails to your subscribers.

Pros:

Advanced competitor email analytics
Easy accessibility
Interactive dashboard
14-day free trial is available
24/7 website monitoring

Cons:

Poor support
Lack of learning resources

Pricing Plan:

Owletter offers three pricing plans: Starter, Pro and Unlimited. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price (2 month free)
Starter	$19/month	$190/yr
Pro	$39/month	$390/yr
Unlimited	$79/month	$790/yr

Wappalyzer

Website	www.wappalyzer.com
Rating	4.8 out of 5
Free Trial	50 credits every month
Best For	Identifying competitor’s website technology

Wappalyzer just runs as an add-on for the Firefox and Chrome browsers. It is an extremely powerful extension and perhaps one of the best competitor website analysis tools because of its operation. Wappalyzer helps you quickly detect a website’s underlying technologies, contact information, and metadata. It allows you to examine the competitor’s website’s CMS. In addition to this, it covers other details from the competitor’s website, such as the JavaScript library. You can get a simplified overview of your competitor’s company with a single click.

Wappalyzer reveals the advances utilized on sites. It distinguishes 80 mainstream content administration frameworks, webshops, web workers, JavaScript systems, analytic tools, and some more. It can detect the software used by websites. This tool is essential for understanding why your competitors’ websites are successful.

How Wappalyzer Helps in Competitor Website Analysis?

It helps to identify the technologies and software used by your competitors such as content management systems, e-commerce platforms, and analytics tools.
Provides insights into the costs involved in building and maintaining a website by identifying the technologies used by competitors.
It benchmarks a website against competitors and identifies areas for improvement, such as the adoption of new technologies or the optimization of website performance.
It can be used to identify the target market and industry segment of a website, allowing for more informed and targeted competitive analysis.
It helps to identify new trends and innovations in the market to stay ahead of the curve and identify new growth opportunities.

Wappalyzer | Best Information Gathering Browser Extension

Pros:

Browser extension is available
API Access
Easy integration with CMS
Live chat support is available
50 Free monthly lookups
Pay as you go plan is available
Documentation and articles

Cons:

Doesn’t compare the version of the technology used

Pricing Plan:

Owletter offers four pricing plans: Starter, Team, Business and Enterprise. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price (2 month free)
Starter	$149/month	$1,490/yr
Team	$249/month	$2,490/yr
Business	$449/month	$4,490/yr
Enterprise	$849/month	$8,490/yr

Google Ads

Website	Ads.google.com
Rating	4.5 out of 5
Free Trial	Not Available
Best For	Identifying competitor’s website keywords

Google Adwords - Best Competitor Website Analysis Tool — Google Adwords – Best Competitor Website Analysis Tool

Google Ads (formerly known as Google AdWords) is like a self-serve auction system. The pay-per-click (PPC) advertising system of Google allows advertisers to display their ads by placing a bid on the keywords they want to target. True to its name, pay-per-click or PPC advertising only gets revenue when a visitor clicks on the advertisement. By utilizing Google Ads Keyword planner, one can explore their competitor’s sites and the web for keywords that apply to their business and consumers. This tool is great for staying up to date with keyword trends.

Before an ad can go live on the internet, Google must manually approve your ad and your billing info should also be provided. With Google AdWords, you can transform your traffic and sales overnight with paid advertising!

How Google Ads Helps in Competitor Website Analysis?

Helps to know how often your competitor’s ads are appearing.
Google keyword planner to search for the competitor keywords with high search volume and low competition.
Provides insights into the demographics and interests that your competitors are targeting in their advertising campaigns.
Gives information on the budget and spending of your competitor’s advertising campaigns.
It allows you to view the ad copy used by your competitors and provide you with an idea of the messaging and value proposition they are using to attract customers.
Get insights into the keywords that your competitors are targeting in their advertising campaigns.

Pros:

Huge database
Help center articles are available
Google keyword planner
Report and analytics
Seamless login with a Google account
Easy to use
Integration with other Google products

Cons:

Difficult to get support from google

Pricing Plan:

Google Ads allows you to set your own monthly budget caps and adjust as needed.

WooRank

Website	www.woorank.com
Rating	4.5 out of 5
Free Trial	14 Days
Best For	Identifying competitor’s website review

WooRank is a digital marketing tool with an SEO tracker and exceptional monitoring. It allows you to analyze the strategies used by your competitors so that you can gain an acumen in their marketing strategies.

Ultimately, you can increase your site traffic, double your sales and thrive your business by utilizing various features offered by WooRank competitor website analysis tool.

How WooRank Helps in Competitor Website Analysis?

It helps to know the competitor’s social media presence, such as the number of followers, engagement rates, and the types of content being shared.
Helps in a detailed analysis of the competitor’s on-page optimization, the use of meta tags, header tags, and other optimization techniques.
Its website monitoring tool helps you to keep track of your competitor’s performance over time.
Provides information on the competitor’s backlinks, including the number of links, the quality of links, and the sources of links.
Gives insights into the competitor’s keyword rankings and the keywords they are targeting.
It helps you to compare your website with your competitors and see how they stack up in terms of traffic, engagement, and SEO.

Pros:

Browser extension is available
Position tracking on SERP
Easy-to-use interface
A 14-day free trial is available
Competitors comparison
Huge learning resources

Cons:

Free plan is not available
The monthly plan is little bit expensive

Pricing Plan:

WooRank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price (4 months free)
Pro	$79.99 per month	$53.25 per month, billed at $639.00 yearly
Premium	$199.99 per month	$133.25 per month, billed at $1,599.00 yearly
Enterprise	Custom Plans	Custom Plans

BuzzSumo

Website	Buzzsumo.com
Rating	4.5 out of 5
Free Trial	30 Days
Best For	Find top-notch content shared by competitors

Buzzsumo tool helps you find proven content ideas & formats from around the web. This can give your marketing techniques a lift by showing you sizzling hot topics in any domain. This information gives you significant and ideal data, permitting you to make content that conveys the greatest effect.

The “discover influencers” permits you to reveal who the influencers are and what they are sharing, in any niche. This is significant data when you need to enhance your substance utilizing influencer associations. BuzzSumo helps you find top-notch content shared online by a quick keyword search. Alternatively, you can also visit your competitor’s website to see which of their articles are the most viewed, a helpful technique for generating popular content and headlines.

How BuzzSumo Helps in Competitor Website Analysis?

It helps to track the performance of your competitor’s content, such as the number of shares, likes, and comments.
It helps to analyze the most popular and shared content across different platforms, including Facebook, Twitter, LinkedIn, and Pinterest.
It helps to identify key influencers in your niche, the number of followers, the engagement rate, and the type of content they share.
You can set up alerts for specific keywords, topics, or competitors, so you can stay up to date with the latest trends and insights.
Provides insights into the latest trends in a particular niche.
It helps to analyze the backlinks of your competitor’s content, constituting the number of links and the type of websites linking to their content.

How To Create a Powerful Content Strategy With Buzzsumo

Pros:

Chrome extension is available
Huge learning resources
Free plan is available
30-day free trial
Intuitive interface
Help center articles are available
API Access

Cons:

Only 10 searches are allowed in the free plan
Some users reported that it lags sometimes

Pricing Plan:

Buzzsumo offers a Free Plan and three pricing plans: Pro, Plus and Large. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price (-20%)
Free	$0	$0
Pro	$99 per month	$79 per month, billed as $948 per year
Plus	$179 per month	$139 per month, billed as $1668 per year
Large	$299 per month	$239 per month, billed as $2868 per year

Netpeak Checker

Website	Netpeaksoftware.com
Rating	4.7 out of 5
Free Trial	14 Days
Best For	Comparing competitors websites in bulk

Netpeak Checker is a Desktop tool used for SERP scraping and data collection to probe into websites and compare bulk websites together. Netpeak Checker is widely used by bloggers, SEO specialists, sales and marketing teams, and small businesses.

Netpeak checker offers :

Checking URLs from Alexa, LinkPad, Yandex, etc.
Assessing site’s quality for third-party referencing.
Check domain availability.
Gathering information for diverse examination.
Quest for potential clients in any business field.

This tool gives you a diversified picture of the web in a few minutes instead of performing the same tasks manually.

How does Netpeak Checker Help in Competitor Website Analysis?

It helps you analyze your competitor’s local SEO, such as Google My Business listing, reviews, and local citations.
It helps to conduct a detailed analysis of your competitor’s content, the number of pages, the quality of content, and the frequency of updates.
It allows you to analyze your competitor’s social media presence, including the number of followers, engagement, and reach.
Comprehensive analysis of your competitor’s link profiles, the number of backlinks, the quality of links, and the anchor text used.
It helps to analyze your competitor’s technical SEO, website structure, crawlability, and mobile optimization.
Provides detailed information about the domain, its age, popularity, and backlinks.

Pros:

Bulk URL analysis
Netpeak spider for website crawling
XML Sitemap generator
Free trial is available
Google Analytics and google search console integration
Knowledge base articles to learn

Cons:

Support via email only

Pricing Plan:

Netpeak Checker offers three pricing plans: Basic, Pro and Max Bundle. Have a look at the pricing details of each package.

Plan	Annual Subscription	Lifetime Licence
Basic	$96, billed annually	$192
Pro	$22, billed annually	$528
Max Bundle	$30, billed annually	$720

Conclusion

Competitor website analysis tools are essential for any business looking to stay competitive in today’s digital landscape. These tools provide valuable insights into your competitors’ online strategies, allowing you to identify areas where you can improve your own website and online presence. Here we have covered some of the best competitor analysis tools available in the market. Some of them are absolutely free, while some are paid tools. Some tools offer a free trial and you can upgrade to its paid version if you’d like to use more of their services. With the right competitor website analysis tool, you can gain a strategic edge over your competitors and improve your overall online performance.

FAQs

What are competitor website analysis tools?

Competitor website analysis tools are software that help businesses and marketers understand and compare the performance of their website with that of their competitors. These tools typically provide insights on website traffic, search engine rankings, content, and more.

What are the best Competitor Website Analysis Tools?

Some of the best Competitor Website Analysis Tools are:

SimilarWeb
Ahrefs
SpyFu
Owletter
Wappalyzer
Google AdWords
WooRank
BuzzSumo
Netpeak Checker

What does competitor website analysis tool do?

Competitor website analysis tools helps you track, analyze, and acquire from your rivals’ techniques on their websites.

How do you analyze a competitor website?

Follow these steps to analyze your competitor website:

Evaluate your competitors’ website content
Find out what website tools they’re using
Monitor competitors on social media
Look at their pricing page
Get insights of their SEO strategy, keywords, and traffic
Discover Backlinks

How can competitor website analysis tools benefit my business?

By using a competitor website analysis tool, you can gain valuable insights into your competitors’ online strategies, identify areas where you can improve your own website and online presence, and track your progress over time. This can help you stay competitive in your industry and make informed decisions about your marketing and SEO efforts.

What factors should I consider when choosing a competitor website analysis tool?

When choosing a competitor website analysis tool, consider the specific needs of your business and the features offered by each tool. You should also consider factors such as the tool’s ease of use, pricing, and customer support. Additionally, check if the tool supports the analytics of your competitors’ websites from your country or language.

January 31, 2023

Top SEO Competitor Analysis Tools to Help You Rank Higher on Google

Search engine optimization (SEO) is crucial for any business that wants to be visible online. One important aspect of SEO is understanding your competitors and their strategies. In this blog post, we will be discussing the top SEO competitor analysis tools that can help you gain insight into your competition and improve your own SEO efforts.

Search engine Optimization competitor analysis tools can help you identify your competitors’ keywords, backlinks, and content strategies, among other things. SEO tools simply make it easier for you to know how your competitors are exceeding your capabilities. It is used to reverse engineer the success strategies of your SEO competitors. By doing this, you can make informed decisions about your own SEO efforts and stay ahead of the competition.

There are various SEO competitor analysis tools available in the market. Here we will discuss some of the top tools available for conducting competitor analysis and how they can help you stay ahead of the game. Whether you’re a small business owner or a marketing professional, these tools can help you make data-driven decisions and stay ahead of the competition. So, let’s dive in and explore the best SEO competitor analysis tools available today!

How to do SEO Competitor Analysis

AdSpyder

Website	Adspyder.io
Rating	4.9 out of 5
Free Trial	7 Days
Best For	Analyzing competitor’s online advertising strategies

Adspyder is an ad spying tool. It helps in spying upon the competitor’s SEO strategy on different platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing. The tool is basically used to spy on the ads, but it has features of Keyword Search, Domain Search, Networks Ads Library search, ad analytics, and many more.

Best Use of AdSpyder for Competitor Analysis

You can track the performance of your competitor’s ads, including click-through rates, conversion rates, and more.
You can identify the keywords and phrases that your competitors are using in their advertising campaigns.
It allows you to track the advertising campaigns of your competitors, and gives you insight into their targeting, messaging, and ad placement.
It provides you with the historical data of the Ad campaigns of your competitor to make a better ad strategy.
You can use the domain checker feature to identify the keywords which are used by your competitors.
You can check the total number of Ads running on the specific keywords using the feature, keyword checker.

Pros:

Free trial is available
Advanced Analytics and reports
Best for spying on competitor’s ads
Excellent live chat support
Ads spy on Google, Instagram, Facebook, YouTube, and more
Learning resources are available
10 million+ ad copies

Cons:

Free plan is not available

Pricing Plan:

AdSpyder offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

Plan	Yearly Price
Basic	$199 yearly
Professional	$249 yearly
Team	$299/month

Ahref

Website	Ahrefs.com
Rating	4.7 out of 5
Free Trial	Not Available
Best For	All-in-one competitor research tool

Ahrefs is an all-in-one research tool that can be used for competitor analysis in search engine optimization and content marketing. It has 2986 servers across the world that helps to fetch accurate data for you. It can research and analyze the backlinks, organic search, and paid search performance of any website or webpage.

The information provided by this tool can be used to identify link-building opportunities and track the performance of a website over time. You can compare the search performance of different sites to identify strengths and weaknesses. Ahrefs can be used to research the top-performing content in a particular niche, and to uncover the keywords that a website is ranking for in organic search.

Best Use of Ahrefs for Competitor Analysis

You can use this tool to understand how much organic traffic your competitors are getting and from what sources.
You can track your competitor’s keyword rankings.
It allows you to see the backlinks of your competitors and identify opportunities to build similar links for your own website.
Analyze the content of your competitors to identify popular topics and formats.
You can analyze the paid traffic of your competitors to see which keywords they are bidding on and use this information in your own paid traffic strategy.
Utilize the rank tracker feature and identify where you stand on the specific keyword compared to your competitor.

Pros:

Huge learning resources
Chrome extension is available
Huge database
Keyword and competitor analysis
Excellent support
Offers a lot of free SEO tools
Shows historic data

Cons:

Some users find the UI is complex
The rank tracker can be more robust

Pricing Plan:

Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

SpyFu

Website	www.spyfu.com
Rating	4.5 out of 5
Free Trial	7 Days
Best For	Find out competitor’s ranks, ads, keywords, backlinks

SpyFu has been mastering the field of analyzing SEO competitive landscape data for quite a while now. SpyFu also helps you find the most powerful competitors when you provide your field.

The SEO overview dashboard is another great feature that this tool provides. It gives a good overview of the competitor’s performance like the position of your toughest competitor on the first page of search results and so on.

How to see your competitor’s keyword strategy in minutes with Spyfu

Best Use of SpyFu for Competitor Analysis

Use domain, URL, or keywords to find your top competitor and analyze their site to gather useful information.
The Kombat feature allows you to compare your website with your competitor’s and gives you a report that highlights the strengths and weaknesses of each site.
You can identify the backlinks that are pointing to your competitor’s websites.
It will help you to find out domains that are ranking on the keywords of your site.
You’ll get a snapshot of a domain’s organic search performance and paid search performance, organic keywords, paid keywords, organic competitors, and paid competitors.
It allows you to view the AdWords campaigns of your competitors and see which keywords they are bidding on.

Pros:

Kombat feature for comparison
Excellent support
Easy-to-use interface
Competitors paid campaign tracking
Keyword ranking history
Mini video tutorial to learn the tool
Custom branded reporting

Cons:

No free trial and no free plan
Advertising spend is not always accurate

Pricing Plan:

SpyFu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price
Basic	$39/month	$16/month
Professional	$39/month first month, $79/month thereafter	$36/month
Team	$299/month	$149/month

Ubersuggest

Website	www.neilpatel.com/ubersuggest/
Rating	4.4 out of 5
Free Trial	7 Days
Best For	Find out competitor’s keywords

It is a tool that provides all-around information, which is keyword analysis, SEO data and competitive analysis all at once. It provides you with information about the keyword and content your competitors are gaining popularity through, new content inspirations and also new competitors. UberSuggest’s keyword tool allows users to check the traffic, competition, and even seasonal trends of various keywords. This tool enables people to analyze the most successful content for any keyword. UberSuggest can also help to create backlinks, allowing users to know the online content which their link will be targeting. Creating an action plan to improve link profile and page ranking is something users can do by utilizing this tool. They also have Ubersuggest chrome extension, in order to enable one to get data and traffic while browsing through the web.

Best Use of Ubersuggest for Competitor Analysis

You can use this tool to analyze your competitor’s social media presence and identify opportunities to improve your own social media strategy.
It will help you to identify any paid advertising campaigns your competitors are running.
Track the rankings of your competitors and monitor any changes over time.
It provides you with a list of the top-performing content of your competitors and analyzes the elements that make it successful.
Analyze the backlinks of your competitors and identify opportunities to acquire similar links for your own website.
Research the keywords your competitors are ranking for and target those keywords in your content strategy.

Pros:

Knowledgeable blogs to learn
Provides lifetime plan
Easy to use
Robust competitor analysis
Interactive dashboard
Chrome extension is available

Cons:

Lack of automated reports
Limited database

Pricing Plan:

UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.

Plan	Lifetime Price	Monthly Price
Individual	$120/Lifetime	$12/month
Business	$200/Lifetime	$20/month
Enterprise/Agency	$400/Lifetime	$40/month

Google Alerts

Website	www.google.com/alerts
Rating	4.6 out of 5
Free Trial	Completely Free
Best For	Find out competitor’s keywords

Google Alerts is a cloud-based tool designed to alert businesses via email about changes and new posts on websites, articles, research papers, and blogs. This allows users to set up notifications on a daily, weekly, or monthly basis.

It can be the go-to tool for beginners. Extremely easy to operate, this tool sends you reports to your inbox straight. Whether you want to be notified if your competitor is mentioned online by any means or anything else this tool will help your way out. With Google Alerts, businesses can assess their market reputation, discover trends, and track customer or competitor actions. You can also search for keywords here. It is simply on you how you want to operate this.

Best Use of Google Alerts for Competitor Analysis

It will keep updated about any new posts, updates, or promotions your competitor makes on social media platforms.
Follow the topic of your industry and it will provide an alert when any changes occurred.
You can set an alert to stay updated about any new trends or developments in the industry you’re working in.
This will help you to stay informed about any changes in your competitor’s website traffic.
You can monitor any press releases, announcements, or news articles that mention your competitor.

Pros:

Browser extension is available
Free tool to use
Google help articles are available
Easy to use
Seamless sign-in using a google account

Cons:

Difficult to get customer support

Pricing Plan:

Google Alerts is Free to use.

Social Blade

Website	Socialblade.com
Rating	4.4 out of 5
Free Trial	30 Days
Best For	Know how your competitors are doing on social media

Social Blade is a platform that provides insights and enables brands to discover influencers, as well as track the performance of posts on various social media platforms. This enables you to see where your competitor stands in social media. This tool displays real-time statistics of how your competitors are doing on social media such as YouTube, Facebook, Instagram, Twitter, and more. It gives you the number of their followers, uploads and growth. It also helps you put a strong social media standard to flourish.

You can use SocialBlade to research and identify your top competitors on social media.
Provides you with detailed information on a channel’s audience demographics, including gender, age, and location.
You can see which videos on a channel have the most views, likes, and comments.
Use this tool to identify trends in your industry and see which topics are most popular among your competitors.
You can track the growth of your competitor’s social media accounts over time.
This will help you to analyze the types of content your competitors are posting.

Pros:

Browser extension is available
Best for YouTube competitor research
YouTube, Twitter, and Dailymotion real-time data
Android and iOS mobile app is available
Huge database
Discord community

Cons:

Poor user interface
Very hard to find the desired result

Pricing Plan:

Social Blade offers four pricing plans: Bronze, Sliver, Gold and Platinum. Have a look at the pricing details of each package.

Plan	Yealy Price	Monthly Price
Bronze	$3.34 per month	$3.99 per month
Sliver	$8.34 per month	$9.99 per month
Gold	$33.34 per month	$39.99 per month
Platinum	$83.34 per month	$99.99 per month

Similar Web

Website	www.similarweb.com
Rating	4.5 out of 5
Free Trial	7 days
Best For	Reveal competitors’ analytics and online strategy

With SimilarWeb Pro, you can get an in-depth analysis of your competitors’ website and app traffic. You will be able to view analyzed data from competitor websites, comprising user engagement parameters such as monthly visits, visit duration, page views, and bounce rate; combined with geographic visitors information and audience preferences.

This is a tool used to find the web ranking of your contemporaries. It enables you to get traffic insights into any website. It also shows you the global rank, country rank and category rank of a website along with the graphical representation of weekly visitors as per the last six months. It even suggests you competitors whom you might like to watch.

Best Use of Similar Web for Competitor Analysis

You can identify potential opportunities for building your own backlinks by analyzing the quality and quantity of your competitor backlinks.
You can identify areas where your competitors are outperforming you by comparing metrics such as bounce rate, time on site, and pages per visit.
See where your competitor’s traffic is coming from, including search engines, referral websites, and social media.
It can help you understand your target market with demographic data such as age, gender, and location of a website’s visitors.
By analyzing the traffic, engagement, and backlinks of your competitors, you can identify the top players in your industry.

Pros:

Keyword database of 5 Billion+
Intuitive dashboard
Easy to use
Free trial is available
Search ads by competitors
Huge knowledge center
Live customer support

Cons:

Limited insights into third-party websites
A separate plan is not available for competitor analysis, an all-in-one plan is available.

Pricing Plan:

SimilarWeb offers several plans based on custom pricing model. So, you can contact vendor to get a quote.

Start Using SimilarWeb Now

Google Ads

Website	Ads.google.com
Rating	4.5 out of 5
Free Trial	Not Available
Best For	Identifying competitor’s website keywords

Google Ads (previously known as AdWords) is an advertising system that allows you to create and manage pay-per-click campaigns. The main aim of this tool is not competitor analysis; it is more one’s website centric. However competitive analysis comes along as one of its features. This tool can tell you the expected CPCs, as well as estimate the cost of being in the top and bottom ad positions. The overview provides data such as the average monthly search queries and the level of competition. A competition index reveals how extensively each keyword is being promoted. As it is a Google tool, it is considered to be one of the best of its kind. It basically concentrates on finding competitor keyword data and it also monitors one’s own and one’s competitor’s website.

Best Use of Google Ads for Competitor Analysis

You can see which keywords your competitors are bidding on, how much they are spending, and how successful their campaigns are.
It will help you to track the performance of your competitor’s ads such as click-through rate, conversion rate, and cost-per-click.
Google Ads allows you to see the design, layout, and content your competitors are using.
It will give you insight into the ad copy used by your competitors.
Use GoogleAds Keyword Planner to research the keywords your competitors are using in their ads.
You can analyze the audience your competitors are targeting.

Pros:

Only need a Google Ads account to use
Google own database
Google help center articles
Google keyword planner
Report and analytics
Easy to use

Cons:

Difficult to get support from google

Pricing Plan:

Google Ads allows you to set your own monthly budget caps and adjust as needed.

Semrush

Website	www.semrush.com
Rating	4.7 out of 5
Free Trial	7 days
Best For	Reveal competitors’ keywords, traffic and backlinks data

SemRush is one of the most used SEO competitor analysis tools as it is specialized for keywords data. SemRush is an essential tool for companies looking to increase their online visibility. This encompasses search, content, social media and market research tools that can be applied to data from 142+ countries, which can be seamlessly connected to Google and task management platforms.

While you visit the homepage of this tool and type the desired website’s name, you instantly get access to organic keywords and the rank of your competitors. You also find traffic numbers and ad keywords of your competitors. The most glorious thing about this tool is that it also provides the data in a graphical format.

Best Use of Semrush for Competitor Analysis

You can identify the top keywords that your competitors are ranking for and use them to optimize your website.
Compare your website’s performance to that of your competitors and identify areas where you need to improve.
You can see how much organic traffic your competitors are receiving and identify opportunities for improvement.
By using the backlink analysis tool, you can see which websites are linking to your competitors.
It will help you to stay informed on which keywords your competitors are bidding on in paid advertising.
You can easily track your competitor’s social media presence.

Pros:

Easy-to-use interface
Free account to utilize limited features
Free Demo is available
Historic data since 2014
Integration with web analytics tools
Knowledgeable Help Center

Cons:

Some users reported higher pricing
Limited support

Pricing Plan:

SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$99.95/month	$119.95/month
Guru	$191.62/month	$229.95/month
Business	$374.95/month	$449.95/month

WooRank

Website	www.woorank.com
Rating	4.5 out of 5
Free Trial	14 Days
Best For	Identifying competitor’s website review

The Woorank tool allows you to identify potential opportunities, tackle issues, and track progress and website performance in order to effectively optimize your website for your customers and search engines. It allows you to analyze the strategies used by your competitors so that you can gain an acumen in their marketing strategies.

What is WooRank: An Introduction

Best Use of WooRank for Competitor Analysis

You can use this tool to gain insight into the strengths and weaknesses of your competitor’s websites.
Identify the top competitors in your industry by searching for keywords related to your business.
Once you have identified your competitors, use WooRank to analyze their websites.
It helps to analyze your competitor’s on-page SEO, including their keyword usage and backlinks.
You can see how your competitor is using social media to drive traffic to their website and engage with their audience.
You can use the analytics data to make informed decisions about your own website’s optimization and marketing strategies.
WooRank’s website monitoring tool to keep track of your competitor’s performance over time.

Pros:

Interactive interface
SERP position tracking
A 14-day free trial is available
Competitors comparison
Quick website overview
Learning resources
Browser extension is available

Cons:

Doesn’t offer any free plan
The monthly plan is little bit expensive

Pricing Plan:

WooRank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price (4 months free)
Pro	$79.99 per month	$53.25 per month, billed at $639.00 yearly
Premium	$199.99 per month	$133.25 per month, billed at $1,599.00 yearly
Enterprise	Custom Plans	Custom Plans

BuzzSumo

Website	Buzzsumo.com
Rating	4.5 out of 5
Free Trial	30 Days
Best For	Find top-notch content shared by competitors

BuzzSumo is a tool designed to assist marketers with their social media analytics, content curation and inspiration. It scans the web for relevant content based on search inquiries, measures its level of success by analyzing social involvement, perennial scores, and backlinks.

BuzzSumo can be useful for content writers mostly. This tool tracks the most popular type of content for a searched keyword. It searches most searches for the most popular influencer sharing content of the same type as yours. It also helps you contact them. It spots the most shared contents of your contemporaries as well.

Best Use of BuzzSumo for Competitor Analysis

You can use the search bar on BuzzSumo to see the most popular content from your competitor’s website.
Monitor your competitor and Set up alerts to track their mentions and new content.
Get an idea of which types of content are resonating with your competitor’s audience with the metrics such as social shares.
It will give you an idea of where your competitors are getting their traffic from.
Analyze the types of content that perform well for your competitor and consider how you can create similar content for your brand.
It will help you to identify the influencers that your competitors are working with.

Pros:

30-day free trial
Chrome extension is available
A huge database of 5 Billion+
Learning resources
Free plan is available
Easy-to-use interface
Excellent support and help center articles

Cons:

Lags sometimes when integrating with Slack
Search is limited to only 10 in the free plan

Pricing Plan:

Buzzsumo offers a Free Plan and three pricing plans: Pro, Plus and Large. Have a look at the pricing details of each package.

Plan	Monthly Price	Yearly Price (-20%)
Free	$0	$0
Pro	$99 per month	$79 per month, billed as $948 per year
Plus	$179 per month	$139 per month, billed as $1668 per year
Large	$299 per month	$239 per month, billed as $2868 per year

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Conclusion

Conducting competitor analysis is crucial for staying ahead in the SEO game. By using the tools discussed in this post, you can gain valuable insights into your competitors’ marketing strategy including keywords, backlinks, and content, which can help inform your own SEO strategy. While using the competitive analysis tool we need to make sure of a few things. Almost every such tool allows you a free trial of their most recent upgraded version. Make sure you utilize the free trial before paying.

Once you’ve chosen a tool, make sure to stay on it for a while to figure the results out of it. Also, make sure to analyze your overall marketing plan. Remember, the key to success in SEO is staying up-to-date with the latest trends and best practices, and competitor analysis is an important part of that process. So, be sure to use these tools to your advantage and stay ahead of the game!

FAQs

What are the best SEO competitor analysis tools?

Some of the best SEO competitor analysis tools are:

Alexa
SpyFu
Ubersuggest
Adspyder
Google Alert
Social Blade
Similar Web
Google Keyword Planner
Semrush
WooRank
Ahrefs
BuzzSumo

What is included in SEO competitor analysis process?

SEO competitive analysis process involves researching the backlinks, keywords, content, and other SEO factors of your top competitors.

Why is competitor analysis important for SEO?

The competitor analysis in SEO enables you to identify who your main competitors in the market are.

What is the purpose of competitor analysis in SEO?

Competitor analysis in SEO is the process of studying and analyzing the strategies, tactics, and techniques of your competitors in order to gain insights and improve your own SEO efforts. By understanding what is working for your competitors, you can make informed decisions on how to optimize your own website and improve your search engine rankings.

What are the common features of SEO competitor analysis tools?

Common features of competitor analysis tools includes keyword research, backlink analysis, and content analysis, which can help you gain insights into your competitors’ strategies.

How often should I conduct competitor analysis for my website?

It is recommended to conduct competitor analysis on a regular basis, at least once a quarter. This will help you stay up-to-date with the latest trends and best practices in SEO and make adjustments to your own strategy as needed.

Can competitor analysis be done manually or do I need to use tools?

While you can conduct competitor analysis manually by manually checking your competitors website and their backlinks, it can be time-consuming and less accurate. Using tools can make the process more efficient and provide you with a more comprehensive analysis.

January 28, 2023

What is Reputation Audit and How you can do a Reputation Audit For Your Brand?
The reputation of your brand will have a direct impact on your sales. Analyzing what people think about your brand is very important.

If people are talking negative things about your brand or even worse, not even talking about it then you are in serious trouble.

Your brand name should generate excitement or a sense of trust in the minds of people.

Taking feedback, improving your brand presence on the internet and building long-term relationships with your customers are important aspects of any business.

A reputation audit of your brand will help you to grow your business.

Don’t know how to do the audit? Keep reading this article and I will guide you through all the steps.

What is a Reputation Audit?
Why is Reputation Audit Important?
Know your Target Audience
Steps to Conduct a Reputation Audit

‌What is a Reputation Audit?

A reputation audit will help you in understanding what people think about your brand.

It will give you an in-depth review of where your brand is positioned in the market.

You will understand the strengths, threats, and weaknesses of your brand.

You will also get an idea of who your competitors are and how you are performing against them.

Why is Reputation Audit Important?‌

If you do a reputation audit you will understand how your brand is communicating with your target audience.

Gone are the days when marketing was a one-way route. Nowadays, people share their experiences on social media. If you don’t answer their grievances and treat them well your business won’t grow and eventually fall.

If you understand the relationship between your brand and the audience, you can understand flaws and work on them.

You can find out why your sales are not going up. You can make effective strategies to skyrocket your sales and improve your company’s presence.

If your online visibility is low and your reviews online are not good, your company will face a dull future.

Know your Target Audience‌

You should know who your target audience is before making the reputation audit. You can look at Google Analytics and other tools to know who your target audience is.

You should know what your customers want and how you are fulfilling their wants.

To make things easier for you answer the below questions to know your target audience:
- My products are made for which age group? OR Who can use my products or services?
- What is causing my audience to demand those products or services?
- How is my product helping them?
- What actions do I expect my audience to take?
- What audience my competitors are targeting?
Once you found out who your target audience is ask these questions to niche down:
- What are the demographics of my audience?
- What are their interests?
- Where do they hang out online?
- Who is the decision maker?
- What are their income and expenditure?
If you already have customers to whom you are selling your products you can create survey forms.

In this way, you will get a better understanding of what your customers want and how you can help them in an efficient way ‌‌

Steps to Conduct a Reputation Audit:

1)Brainstorm Words Related to Your Business:

Think of words that people might use when they talk about your brand. Do a brainstorming session with your employees and then select 15-20 words that are closely related to your brand.

2)Time to Use Those Words:

Search those words on Google and check if your business website or your business name is appearing in the search results or not.

Check the first 3 pages. Review what people are saying about your products or services.

Also, keep an eye on how many times your website is appearing in the search results.

Then check out of all those visitors how many people actually click on your Website’s link. You can use Google Analytics for this purpose.

3)Check Review Sites:

Hop over to review sites where customers leave reviews about your product and service. Web Pages that appear on page one of Google for your company name or product keywords are very important.

Check if there are any negative reviews about your products. Understand what is lacking in your product or service.

Reply to those negative reviews politely. Tell them that you will improve things or explain why that particular thing went wrong.

Offer them a good reason to try your product or service again. If you have a lot of negative reviews then it is a big problem.

Understand what are the majority of complaints about (poor customer service, bad product quality, shipping delays, rude staff) and improve those things immediately.

If there are any negative reviews on an influencer’s website then contact them and thank them for their honesty. Ask them to try the improved version of the product.

Make sure this time you make them happy and provide them with a memorable experience.

If they are happy they might write another article praising your products.

If you find negative reviews in magazines then it is very tough to make magazines change their mind. In this case, make sure other magazines are praising your products.

4)Use Your Loyal or Satisfied Customers:

Make sure your loyal or satisfied customers leave a positive review. These reviews should be on Google and various other social media handles. Remember lots of positive reviews will have a positive impact on your brand.

5)Review Your Social Media Handles:

Search what people are saying about your brand on various social media handles.

Nowadays, people tag brands whenever they mention them so it would be easy for you to collect the data.

Understand for what product or service they are mentioning your brand and how many people engage on your social media handle.

Read the comments present in your posts. This will help you to get a better understanding of whether people are liking things that your brand is doing or not.

Check how many times your content has been shared on social media. You can use Instagram Analytics, Facebook Tools, or LinkedIn Automation Tools to get all the necessary data.

If you have a YouTube Channel check how many views are there on your videos.

Understand which videos are getting the most views. You can use YouTube Analytics to review these things.

6)Review Your Collected Data:

Now, it’s time to review the data that you have collected till now. You remember why we have collected this data right? To understand what people think about your brand across the web.

After collecting this data you will find yourself in these 4 situations:

No Web Presence – There is very little information about your brand on the web. People don’t know about your brand.

In this scenario, your main focus is to create a web presence and interact with customers online.

Less Web Presence – You do have information about your brand but it is from your website itself. This usually happens when you have recently started to create a presence online.

You need to make sure customers talk about your brand on various websites and on social media.

Negative Perception – There is a lot of information about your brand on the internet, but people don’t like your brand. You have tons of negative reviews on various platforms.

Don’t get shocked or sad. Relax and understand what things people don’t like about your products or services.

Improve your product and services and you will soon get positive reviews.

Positive Perception – People are impressed with your services. Everything is positive but don’t get too excited. You need to keep growing.

Add more features to your existing products. Remember if you are careless, a positive web presence will soon turn into a negative one.

Conclusion

As you can see online reputation audit can be very helpful for your business. Most importantly, you can do the audit yourself.

Remember analyzing your reputation online is as important as other things.

If people are not talking about your brand online then your business will soon come to an end.

The market has become very competitive and that’s why you need to be alert all the time. You need to constantly monitor and work on improving things.

FAQ

Why is a reputation audit important for my brand?

A reputation audit will tell you what your target audience thinks about your brand.

You will understand if your audience has a positive perception of your brand or negative perception. You will also understand where your brand stands in the market.

Which are the best reputation audit tools?

Some of the best reputation audit tools are Google Alerts, SEMrush, RankRanger, Social Mention, and SentiOne.

What is the meaning of reputation audit in simple words?

In simple words, a reputation audit is a way to understand what people think about your brand.

Can I do a reputation audit myself?

Yes, you can easily do a reputation audit by yourself. You don’t need to hire someone as the process is quite simple.
August 18, 2022
Spying on Your Competitors – 10 Different Ways

With the increasing number of options that are available to people on a product, competition has been on the rise since the last century. To gain an upper hand in the tussle between demand and supply, every company tries to understand the strategies of their competitors to prepare ahead of them and get a lead in the market.

This kind of spying has become a very common part of any company that today there are people assigned to analyse the activities of their competitors. Spying over a company is easier said than done.

It requires a collation of a lot of small but important things. In this article a few very important methods and spy tools that anybody who wants to understand what your competitor is doing are discussed.

Let’s look at the 10 ways on how you can Spy on your Competition.

Keeping Up With Their Literature
Following on Social Media
Look Out for Keywords
Focus On SEO
Follow the Ads
Check Up on the Products They Promote
Tracking Indexed Websites
Checking Google Ranks
Finding Backlinks
Going Through the Reviews

Keeping Up With Their Literature

Here literature means any kind of text that they release on their behalf. These can be blogs, articles on papers, newsletters, surveys etc. It is obvious that they won’t share any information with their competitors, but following the above-mentioned one will help. You will get to know their ventures and campaigns before they actually happen. It is important to follow them judiciously and more important to analyse and elucidate the inner meanings if any.

Following on Social Media

There is no better campaigning alternative for a brand other than popular social media platforms to connect with customers and share their plans efficiently. The activities and engagements of your competitors on social media platforms tells a lot about the future plans.

Not only that, it also tells a great deal about their digital marketing strategy as well. It is a great way to understand a significant part of your competitors’ ways of doing business.

Look Out for Keywords

As mentioned earlier, one of the most popular ways of setting a brand’s name is through social media campaigns. And here the importance of choosing the right keywords cannot be stressed enough. Hence, one of the best ways to check on your competitor is by trying to understand the keywords that they use to increase the traffic into their website. You can use various tools available online like SEMrush, Ahrefs Keyword Explorer, and Google Keyword Planner etc. to see the keywords used by your competitors rather than trying to understand each keyword.

Focus On SEO

Finding the keywords brings us to another important thing to be done. That is, checking their SEO tools. You might wonder what it is that makes your competitor have an edge over you despite selling the same kind of products, the answer might be in their SEO techniques. You can also understand the techniques that will bring organic traffic. There are tools like Positionly (now Unamo) which will really help in getting real time comparative data on website traffic.

Follow the Ads

Advertisements are a great way to entice customers and increase business. Ads will play a big role if they are formed correctly and placed rightly. The websites and platforms on which these ads come up is also very important. It tells a lot about their campaigns. You can track and spy on the websites and platforms on which their ads are displayed and plan accordingly.

There are Ad Spying tools that give an insight into your competitor’s ads. One of the tools that can be used is AdSpyder. AdSpyder gives you an insight into the SEO strategy used by your competitors on different platforms. With the help of this tool, you can understand the secrets of your competitors and make them useful for your own ads.

Check Up on the Products They Promote

Promotion is a very important part of any marketing campaign. The nature of products and the way of promotion will tell you a lot of their strategies. It can be a great way to adapt better things and reject things that are unnecessary.

Tracking Indexed Websites

Indexing in Google is one of the most important things that any brands would do to increase their reach. Rather than going after all the websites of your competitor, track the websites that are indexed in Google. It will help you organise the work in a more efficient manner. Google in itself is a good tool to do it.

Checking Google Ranks

Checking Google ranks is a great way to know where you and your competitor stands as far as traffic is concerned. You should understand where your competitor is ranked for every relevant keyword that will be searched. Finding a competitor’s ranking alone is not enough. You should also analyse their growth over a period of time. It will help you get an idea of their pattern of growth.

Finding Backlinks

Backlinks are very important to maintain good rankings for your website. That makes it clear how important it is to find the backlink strategy of your competitor. It will help you get a better clarity on their marketing strategy. You will also have an idea on how to effectively use your backlinks to reap the best outcomes.

Going Through the Reviews

All the campaigns that brands do, boils down to one thing – customer satisfaction. It is the key to increasing business. Analysing the customer reviews is a great way to spy on your competitor although it might sound direct. While the review of the customer gives an idea about their reception of the campaign, the reply of the competitor tells a lot about their strategies. If the reviews are negative, it will be an insight to correct your mistakes before it gets out.

Conclusion

It is true that competition has increased significantly in recent times. But it also means that there is more scope for improvement and learning from mistakes without actually making mistakes now than ever before. Understanding your competitors’ marketing will really help you in getting an idea about consumer requirements and expectations.

The above-mentioned steps are an integral part of this understanding and it is not an exhaustive list. These pointers are not to spy on your competitor but to serve as an opportunity to reflect upon your strategies and initiatives.

FAQs

Is spying on competitors illegal?

It is not illegal to spy on your competitors unless you break laws, like hacking into the security of your competitor’s database.

How can I see what keywords your competitors are using?

BuzzSumo, SEM Rush, SpyFu, and Ahrefs’ are some of the top keyword research tools you can use to spy on your competitors.

Why is it important to do competitor analysis?

The purpose of a competitor analysis is to understand your competitors’ strengths and weaknesses in comparison to your own and to find a gap in the market. A competitor analysis is important because: It will help you recognise how you can enhance your own business strategy.

May 14, 2022
How to Do a Competitor Analysis in 5 Simple Steps?
Being involved in a business means being a competitor among several others. Value and appeal are always at the top of people’s minds. Whether you’re the biggest fish in the ocean or not, you must know how your competitors work. Want to know their secrets? Marketing analysis is where you study and identify information about a business or product while assessing its individual qualities and drawbacks.

Analysis and studying your competitors can reveal a lot of information that you may have overlooked. This information can help your business grow tremendously and bring in new customers. Getting to know your competitors not only helps you be prepared but also helps you learn from their mistakes. That being said, let’s look into how to analyze your competitor.

Prerequisites to Analyse Your Competitors
How to Analyse Your Competitor?
1. Identify and Evaluate
2. Tracking and Spying
3. Find Out What Makes Them Unique
4. Analyze Customer Ratings
5. Evaluate Strengths and Weaknesses

Prerequisites to Analyse Your Competitors

Before you head on to analyze your competitors and take in information, there are a few questions you have to ask yourself. These may be according to your preferences depending on the business. These questions when answered should help you gain an advantage over your competitors. You will be more focused and organized once you have an overview. Some of these questions can be:
- What about my competitor’s business do I want to know the most?
- How long has my competitor been in the industry?
- What is their strongest selling point?
- What technologies are they using?
- How big of a threat are they?
These questions will help enhance the speed of your analysis process. Having a vision is crucial as it can be overwhelming to process all the information together. Once that’s done you can begin analyzing your competitor.

How to Analyse Your Competitor?

You might be surprised how a simple and easy-to-do analysis can reveal a lot about your competitors. This information can help you gain an advantage over them and improve your own business. Here we’ll look at 5 simple steps to analyze your competitor. The tools and methodology will also be explained for each of the steps below:

1. Identify and Evaluate

The first step is to identify your competitor. This means that you need to collect more statistical information rather than the company name and description. Finding out exactly where they rank up and how dominating they are will help you to evaluate their threat to your business. There are several free tools available to help you assess your rival.

SimilarWeb is a web traffic and analysis tool used by several businesses. It allows you to get the SEO rank of a website and details such as engagements, traffic by countries, the sources of traffic, etc. It even shows you a list of similar websites and competitors. This data can reveal their source of customers and a general idea of how good their website is. You must evaluate your results and understand your competitor before moving on to the next step.

SimilarWeb results (Identifying your competitor)

2. Tracking and Spying

Observation is key when performing an analysis. To know exactly what your competitor does to maintain their position you must observe and track their actions. This is rather an easy thing to do in this digital era where nothing goes unnoticed. Observe them for a specific period. This could be anything from a week to an entire month depending on the kind of results you get. Try to visit their website often. What changes are they making concerning the industry? This could be the information that your business is lacking or something you could improve at.

Tracking Your Competitors

Some tools make this process much easier. Google Alerts and Brandwatch can track your competitor and give you alerts when certain events are triggered. These events can be when their traffic goes up a certain number, a certain page gets more visits or a social media post on trending. Tools like BuiltWith help you track the technologies used. Once you get these alerts, you can personally read the posts and know exactly what they did to get the extra attention. Progressive tracking can give you valuable insight into an organization.

Spying on Your Competitors

While on the other hand, one of the tricks that can be used in getting hold of trending advertisements of your competitors and their their ad strategies is Ad Spying. Ad spying tools like AdSpyder help in spying on the competitors’ ads on all the major social media platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing.

3. Find Out What Makes Them Unique

Every business has something about them that makes them different. When it comes to marketing it’s not just the product that makes a difference. Look into their socials, try to find out exactly how they advertise besides their website. How are the targeted customers drawn to them? Why would someone pick them over your business? Find out these factors and use them to boost your business. Although this doesn’t mean you should steal ideas from your rivals. It means that you can gain insight and use it as inspiration when you do your marketing.

4. Analyze Customer Ratings

Look at the business from a customer’s point of view. What seems appealing to the customers may be what drives their business. Check the rating and reviews of the product or business using platforms like Trustpilot and Sitejabber. Knowing what the customers think about a service can help you get a direct overview of the company. You can also use surveys and analytical tools for this purpose. Customers fuel the business. Knowing the customer mindset can help you understand the business marketing efficiently. This also helps you test the positive and negative aspects of the business.

Sitejabber reviews (analyzing customer ratings of a competitor)

5. Evaluate Strengths and Weaknesses

No business is perfect at what they do. Yet they are successful because they’re good at certain things. These are defined as the strengths of any business. While analyzing your competitor it’s important that you know and accepts their strengths. Learning from your competitor and getting better is a huge benefit for any business. There are also weaknesses. These could be anything from a flawed marketing strategy to bad customer service. Knowing the weaknesses of your competitor allows you to exploit them by doing the deed better yourself. You not only have a chance of converting customers to your side but also improve in the long run.

FAQs

What is Marketing analysis?

Marketing analysis is where you study and identify information about a business or product while assessing its individual qualities and drawbacks.

What are the 5 steps to analyse your competitor?

Identify and evaluate, Tracking and spying, What makes them unique, Analyse customer ratings, and Evaluate strengths and weaknesses.

Why must one track the actions of competitors?

To know exactly what your competitor does to maintain their position you must observe and track their actions.
May 12, 2022
How to Do a Competitive Analysis on Social Media to Boost Your Marketing Strategy?
Advertisements are a great way to popularise your company, its products, offers and whatnot. It creates a situation where an inevitable ranking of your company along with its rivals happens as far as viewers are concerned. From newspapers and billboards, today the space for this competition has gone to various social media platforms.

Social media marketing has become one of the most important and efficient ways to interact and engage with your product users. Any popular company that controls the market will definitely have an excellent social media marketing strategy.

Having made clear the importance of social media marketing, this article will talk about a few things that you can do to spy on your competitor’s social media marketing strategies. Competitor analysis is never a bad thing to do as the word spy makes it sound. It is an efficient way to improve yourself across the process to have a better standing in the market.

Identify Your Competitors
Identifying the Channels
Gathering Data
Keep an Eye on the Ads
Analyse the Newsfeed of Your Competitors
SWOT Analysis
Automation of Tools

Identify Your Competitors

It is the first and the most important thing that you have to do before you start to monitor their digital marketing strategies. This is where you will make use of the right keywords to gather information about all kinds of competitors that you have got.

Remember that not only the popular competitors are your only competitors. Look for all sorts of potential competitions as well. Making a list of competitors will help you improve the management of the situation in a better manner.

Identifying the Channels

There are a plethora of platforms where your competitors might be engaging with people. Generally ranging from popular social media networking sites like Facebook, Twitter, and Instagram; it is very unlikely that your competitors’ options end here.

Check for any blogs that your competitors might be using and other not so popular social media sites where your competitor might have good user engagement.

Gathering Data

This is the instance where you narrow down your monitoring of your competitors into what exactly they do. You can start with any of their social media accounts, preferably Facebook.

Go through the number of likes and comments that they get. You can use this information to understand whom you should target now. You can also use the advertisement facility of Facebook to arrange for these users to reach your website whenever they click the ad.

Do not forget to look up for the demographic details of your competitors ads. Whenever you come across their ad in social media platforms use ‘more options’ available to dig in and understand the reach of their ads. You can use this information to model your strategies accordingly.

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Keep an Eye on the Ads

Ads being the basic foundation of social media marketing, be mindful of the things that get in along with the advertisements. Studies show that good quality captions will increase the traffic to the website by 6 to 7 times.

Look at the value proposition, length of texts and the details addressed within the texts added. Also, look into the kind of ads they circulate. This is not to copy them blindly but is a form of self-introspection and a guide to what needs to be done and what needs to be avoided.

The best way to do all these is by using ad spying tools to spy on your competitor’s ads. AdSpyder is one of the ad spying tools that can help you with spying on your competitor’s ads on various platforms. You can understand the strategies that they have taken and can implement the same on your ads, to make them perform better.

Analyse the Newsfeed of Your Competitors

Apart from Ads, your competitors’ newsfeeds should always be under your scrutiny to have a better idea of their plans. Based on the number of likes and comments, weigh their best engaging content and analyse it.

The kind of language, images and call to action used should be looked upon. Going through their comments will be a great way to understand what aspect of the feed attracts them and what they do not like. It will be a cost-effective way to boost your social media strategy.

SWOT Analysis

Understanding the strengths and weaknesses of your competitors and your company is an efficient way to improve social media marketing. To facilitate this you can do a SWOT test which is expanded as Strength, Weakness, Opportunities and Threat. As the name suggests, it will help you identify your strength and opportunities available in the industry through an analysis of your competitor’s strength.

Automation of Tools

All the above mentioned tips are for the betterment of your business. It will be extremely helpful if you can automate the search process so that the only thing that you have got to do is to improve the efficiency.

Even that can be achieved through various online tools available. Usage of tools to automate your search is highly recommended considering the unique and unfortunate fact that the searching part is futile while the results are invaluable. So if you can automate your tools, then don’t waste your time.

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Top Tools You Can Use to Ease Your Way to Analyse Your Competitors
- AdSpyder
- Zappier
- IFTTT
- Open Site Explorer
- BuzzSumo
- SEMrush
- SE Ranking
- Sprout Social
- Phlanx
- Ahrefs
- Similarweb
- Mailcharts
- Owletter
FAQ

What is a social media competitive analysis?

A competitive analysis is an analysis of your competition to find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own.

What should a social media analysis include?

Followers, impressions, engagement, clicks/traffic, and mentions are important metrics to analyze while conducting a social media audit.

What are some top competitors analysis tools?

Sociality.io, Socialbakers, Sprout, Social, and Hootsuite are some of the top competitors analysis tools you should consider.
May 12, 2022

Success Story of Semrush – Online Visibility Management SaaS Platform

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Semrush.

In the era where everything has become online, locating their product or site on top of the Search Engine Results Page (SERP) would always be a priority for any webmaster. However, in order to improve online visibility, one has to enhance their site for SEO, backlinks, and many other improvements.

The demand for SEO, keywords and competitor analysis was almost nil before Google’s arrival. Only after the mid-1990s, these concepts were born along with Google, the demand of which skyrocketed in a very short time. Today, the SEO industry has a whopping $80 Billion market valuation. Furthermore, it is expected to show a compound annual growth rate (CAGR) of 19.6% by 2025. Similarly, keyword research, competitor analysis, SMM, and various other marketing tools have also gained huge market demand in the past two decades.

This increase in demand has increased the number of SaaS tools to provide the relevant services that today’s market demands. Of all those available options, Semrush stands to be the crown of Search Engine Marketing (SEM). Established in 2008, Semrush helps its users to improve their website’s ranking by offering support in SEO, PPC, Keyword & Competitive research, SMM, and content marketing services.

Semrush – Company Highlights

Company Name	Semrush
Headquarters	Boston, Massachusetts, USA
Industry	Search Engine Marketing (SEM)
Founders	Oleg Shchegolev, Dmitri Melnikov
Founded	2008
Funding Raised	$40 Million
Revenue	$124.88 Million (FY20)
Website	Semrush.com

About Semrush

Semrush – About
Semrush – Latest News
Semrush – Industry
Semrush – Founders and Team
Semrush – Startup Story
Semrush – Mission and Vision
Semrush – Name and Logo
Semrush – Business Model
Semrush – Revenue Model
Semrush – Challenges Faced
Semrush – Funding and Investors
Semrush – Acquisitions
Semrush – Online and Social Media Presence
Semrush – Awards and Achievements
Semrush – Competitors
Semrush – Growth
Semrush – FAQs

Semrush – About

Semrush is a Software as a Service (SaaS) platform that provides solutions to SEO, Keyword Research, Competitor Analysis, PPC, Content, and Social Media Management. It is an all-in-one tool that helps the user to improve their website’s online visibility. Semrush also provides marketing insights on paid advertising and competitor analysis, as well as, extends its support to content management and marketing.

Oleg Shchegolev and Dmitry Melnikov established Semrush in 2008. This SaaS platform commenced its operations with 2 tools and a few friends as their initial customers. Today, Semrush has more than 50 tools that had served over 7 Million users in around 143 countries so far. The company went public on March 24, 2021, through Initial Public Offering (IPO). Semrush IPOs were listed and traded on New York Stock Exchange (NYSE).

Semrush – Latest News

January 20, 2021 – Semrush acquires popular marketing and SEO training platform Backlinko. This acquisition would not just add 500K in monthly traffic but a wide array of trusted resources for training the world of digital marketers today in SEO and content marketing. The co-founder of Semrush is thrilled with this deal. Here’s what he shares through his Linkedin handle:

November 17, 2021 – Semrush filed a registration with the US Securities Exchange Commission, for Proposed Public Offering. It is said that the proceeds from the shares will be invested in the development of marketing and sales activities.

November 9, 2021 – Semrush announced its 3rd Quarter results as of September 30, 2021. It has reported a revenue of $49.3 Million and it has gone up 53% year on year.

Semrush – Industry

Semrush belongs to the industry of Search Engine Marketing (SEM), a subset of the broader industry of Digital Marketing. Search Engine Marketing is a kind of marketing that promotes the website’s online visibility on a Search Engine Results Page. It can be done through paid advertisements or by incorporating SEO. Search Engine Optimization is done by rewriting or fine-tuning the website’s content to promote them in SERP.

The SEM industry has been growing day by day since Google’s entry into the market in the mid-1990s. As of September 2021, the SEM market is mostly occupied by Google with a share of 86.64%. Other search engines like Bing and Yahoo have a market share of 7% and 2.75% respectively, as stated by Statista.

Semrush – Founders and Team

Oleg Shchegolev

Oleg Shchegolev and Dmitry Melnikov are the founders of Semrush, who share a friendship of over 30 years. They started building SEO tools together in 2006. Later, Semrush revolutionized the market and are now on their way to conquering the industry.

Oleg Shchegolev

An alumnus of Peter the Great St. Petersburg Polytechnic University, from where he completed his Bachelor’s degree in Computer and Information Systems Security/Information Assurance, Oleg started his career as an SEO Manager at Strider. He then served as the COCEO of tirnet.ru before co-founding efind.ru. After being aligned with the previous company for over 3 and a half years, Oleg joined SEOQuake, where he served as the Co-founder and CEO. He is presently serving as the Co-founder and CEO of SEOQuake and SEMRush.

Dmitry Melnikov

Dmitry Melnikov is another Co-founder of Semrush, who also serves as the COO of the company. After completing his Bachelor’s from SPBETU, LEEI, Dmitry started serving as a Board Member of efind.ru. He then served as a CEO at tirnet.ru. After leaving the job at tirnet, Melnikov joined as a co-founder of the SEOQuake Team and took the role of COO. He is currently serving the role at SEOQuake along with being a COO of SEMRush.

The key people of Semrush are:

Oleg Shchegolev – Chief Executive Officer (CEO)
Dmitry Melnikov – Chief Operating Officer (COO)
Evgeny E Fetisov – Chief Financial Officer (CFO)
Eugene Levin – Chief Strategy Officer (CSO)

The employee strength of SEMRush was last reported to be 979 in April 2021.

Semrush- Startup Story

Oleg Shchegolev and Dmitry Melnikov, in 2006, developed a tool for personal use, to look out for SEOs and other online strategies. The tool was initially named Seodigger. Later, in 2007, it was renamed to SEOquake. Shchegolev and Melnikov shared their tool with friends, friends of friends and this went on to build a good network for SEOquake. Meanwhile, they kept adding new features and tools to their platform, which further increased their popularity.

Owing to the reception, both the co-founders decided to take the business further to the market. With a brand image already built, they founded the company in 2008, with a new name Semrush. They further focussed on product development and expansion. Today Semrush has grown to serve users with more than 50 tools and leads the SEM market around the world.

Semrush – Mission and Vision

Semrush’s mission is to give a better and transparent online competition for users. They wanted to help their users in developing and improving their website in every possible way.

Their vision is to create time for professionals and creators to concentrate on their business and creativity. The work of improving the user’s online visibility will be taken care of by Semrush is what the company aims at. Semrush operates with such a mission and vision that helps them grow along with its users.

Semrush – Name and Logo

Semrush Logo

Semrush revealed its new logo on December 11, 2020, along with a new visual identity. The company stuck to its core fireball element in the new logo, like their old one. But they have made it look simple and more attractive. Semrush reasoned their logo as “the creative spark that ignites the engine of marketing”.

Semrush has always used hot orange and dark indigo as its primary color. Now it has included a few more vibrant colors to improve the visual experience for users. The name of the company was also changed from SEMrush to Semrush in December 2020.

Semrush – Business Model

Semrush contains a business model that offers its services for advertising, social media, SEO, content marketing, and market research, all integrated into one tool. Here are the in-depth activities provided under each category of services:

Advertising – Semrush offers the best keyword choices, manages the cost of advertising, and analyses the ad copies of competitors.

Social Media – It helps the users in scheduling and automatically posting content, analyzing one’s performance and that of competitors, and managing social ads.

SEO – Potential keyword research can be done along with SEO audits, analyzing backlinks, and tracking SERP.

Content Marketing – You can find the best topics for your content that might attract your audience. Semrush audits your content and helps it improve for SEO.

Market Research – Analysis and give ideas to increase traffic for your website and provides reports regarding competitors’ promotion strategy.

Semrush – Revenue Model

Semrush has reported overall revenue of $124.88 Million in the year 2020. Their 3rd quarter revenue for 2021 has increased 53% year on year. Semrush raises its revenue by offering its tools and services for a price that is charged from users. Semrush has a free plan available that comes with limited functionality.

Semrush revenue model consists of three plans out of which, the first two plans come with a free trial for 7 days. With an annual commitment, a discount of up to 17% is offered on the monthly plans listed below:

Pro – $119.95/month
Guru – $229.95/month
Business – $449.95/month

Semrush – Challenges Faced

Though Semrush provides a better service than their competitors, they have faced a few challenges in the past and are expecting more in the future.

Semrush has been facing continuous net losses since 2016. They have incurred a net loss of $10.2 Million in 2019 and $7 Million in 2020. The company accumulated a deficit of $ 35.8 Million. Semrush is further uncertain about its profitability in the future.
The Covid-19 pandemic has pushed the company into a new challenge. It has increased the growth of Semrush rapidly and this pushed them to increase the employee count to manage the growth. But the travel restrictions have made it difficult for them to provide training and other facilities for the new employees. Thus Semrush faces a challenge in managing its growth effectively.

Semrush – Funding and Investors

Semrush has raised a fund of $40 Million through a Venture round on April 24, 2018. It was the only fundraising activity, other than its IPO, carried out by Semrush. This round was led by 3 investors namely, Headline, Greycroft, and Siguler Guff & Company.

Semrush – Acquisitions

Semrush acquired two companies to date. It acquired the famous Marketing and Search Engine Optimization (SEO) training app Backlinko on January 20, 2022. The popular training platform boasts of pulling in 500K visits a month, as per the reports of December 2021, which it will be adding to the leading online visibility management Saas platform along with its prized resources that are elementary for training purposes for the world of digital marketers of today. This acquisition would be a great help towards building the marketing education that Semrush is currently focussing on. The Co-founder of Semrush and CEO at Exploding Topics, Brian Dean is thrilled with this acquisition and stated that he would continue to be associated with Backlinko on a part-time basis, as part of the agreement with Semrush.

Semrush previously acquired Prowly PR Software, a public and media relations SaaS company on September 16, 2020. The price of this acquisition remains undisclosed by both companies. Semrush has made no acquisitions other than Prowly PR Software, over the years so far.

Acquiree Name	Acquired Date	Price
Backlinko	January 20, 2022	–
Prowly PR Software	September 16, 2020	–

Semrush – Online and Social Media Presence

Semrush has an active profile on all social platforms. Particularly, their Twitter handle is extremely active. The team responds to every query and grievance raised on Semrush, by people on social media. Their tweets and posts are quite interactive and interesting. In addition to responding to users, they make posts on their achievements, new products and updates, and simplified guidelines. Semrush’s followers count:

Twitter : 170K Followers
LinkedIn : 192K Followers
Instagram : 78.9K Followers
Pinterest : 11.3K Followers
Youtube : 91.2K Subscribers

Semrush – Awards and Achievements

Semrush has been awarded as the Best SEO Software by various continents. The following are the international awards that recognized Semrush over the years:

European Search Awards, 2017 &2020
Global Search Awards, 2021
MENA Search Awards, 2019
US Search Awards, 2019
UK Search Awards, 2019, 2021
Interactive Marketing Awards, 2019
Dutch Marketing Awards, 2018
SEMY, 2018

Semrush – Competitors

Though Semrush is a supreme tool, it has few notable competitors along the track to race with. Moz and Ahrefs prove to be worthy competitors in terms of SEO, Keyword Research, Backlinks, and Competitor Analysis. Here are some of the top competitors of Semrush:

Moz
Ahrefs
Serpstat
SpyFu
SE Ranking
KWFinder

Semrush – Growth

Semrush is a startup that commenced in 2008, has grown to hold the crown of the SEO market, and is trusted by popular brands like Tesla, Apple, Amazon, IBM, etc. The company has run its business without raising funds since its formation, except for the $40 Million raised in 2018. This exhibits the level of hard work, achievements, and quality, their products and services have for the customers.

With 79,000 paid customers across 143 countries in the world, Semrush had hit a revenue of $49.3 Million in 2021 (quarterly results up to the third quarter in September). The Semrush revenue tops the table when compared to its competitors. The rapid growth in recent years has encouraged Semrush to go public. The company listed its IPO in NYSE on 24th March 2021 and managed to raise $140 Million on the first day.

In addition to its financial growth, Semrush has developed and upgraded its tools and services. They’ve grown to be the fastest Backlink Crawler, crawling 25 Billion URLs per day. Furthermore, Semrush also enlarged its data warehouse with 808 Million Domains, 43 Trillion Backlinks, and 20 Billion Keywords so far.

Semrush had more than 20% growth in both free and paid users using the platform, between 2019 and 2020. Their revenue for the 3rd quarter of 2021 was $49.3 million which is up by 53% year on year. This growing customer base results in increased revenue, which further implies the growth of the company.

Semrush – FAQs

What is Semrush?

Semrush is a SaaS platform that provides solutions to SEO, Keyword Research, Competitor Analysis, PPC, Content, and Social Media Management.

How many employees does Semrush have?

Semrush has more than 980 employees working in their 7 offices across the world.

Who are the founders of Semrush?

Oleg Shchegolev and Dmitry Melnikov are the founders of Semrush.

What is the Market Valuation of Semrush?

The market value of Semrush is approximately $3.3 Billion.

What is Semrush widely used for?

Semrush is an all-in-one SaaS tool widely used for improving online visibility. Semrush services include:

SEO
Keyword Research
PPC
SMM
Competitive Research
Content Marketing
Marketing Insights

January 20, 2022

How to Do Competitors Analysis for Website? | Analyze Competitor’s Website
Competitor analysis refers to identifying the competitors and evaluating their strengths relative to those of one’s own product or service. One should evaluate their competitors by categorizing them between different groups, based on their competitive strategy and list their product or service, its profits, growth pattern, past strategies, structure, strengths, and weakness, etc. Different competitor analysis tools can be used to analyze your competitor.
Table of Contents
How to do Competitor Analysis?

Check who is the business rival you are dealing with and what is their position

Gather all the data about your competitor for identifying and assessing their methodologies to determine their strength and weaknesses, and then compare your website with your competitors’ website to identify how they are doing on the internet and marketing areas.

To make things more detailed, following things in the action can be taken into consideration, in analyzing the rival company,
- The services/products that the company offers.
- The Social media page i.e Instagram Facebook, Twitter, etc.
- Business page.
- The ON-PAGE TECHNIQUE ( Title, Meta description, keywords, content, images, site structure, page speed, etc.)
- The Off-page technique(Social Bookmark, Blog, Business Listing, Classified, Guest Blog, etc., Forum Marketing, Link Baiting, Photo Sharing, Business Reviews, Local Listings, Answer Questions and Social Shopping Network, etc.)
- The site design and how it is different from yours.
- The areas from where the competitors are getting quality backlinks.
- CTA services of the website.
Review the data from the competitor

To do so, data can be found from a variety of sources such as Crunchbase, Owler, LinkedIn, and more, which pulls from thousands of public data sources at once. Then, dig a little deeper. After looking at the basic company information, try to take a look at the company DNA.

Checking which aspects of their workforce a company is investing in can give you a lot of insights. LinkedIn is particularly very useful, to quickly get a breakdown of the data around a workforce.

At this level of analysis, the main things that need to filter out and understand are the percentages of the workforce in regards to the following categories,
- Research and Development
- Sales and Marketing
- CXO and VP’s
- Percentage of staff in different geographic locations.
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Consider Business & Marketing Signals

Take a quick look at a few signals that can give you insights into how each one is faring against the other in terms of marketing strategy and the success of this strategy. The following can be checked for the process,
- Social Media: The use of social media can be checked and understood in the correct context.
- A B2C company will typically strive for many followers and high engagement, while a B2B will have a more niche and targeted crowd and smaller numbers will be considered a success.
- Web Traffic: A similar logic applies to check the web traffic using a free tool which is mentioned above. A B2B company may have low quantities of the month to month guests, however, what is significant is the trend(upwards or downwards) over time and, for the competitive consideration, how would they stack up side by side in this analysis.
- Awards: Consider grants the organization has gotten, particularly if those Awards are item related. Additionally, recognition of HR practices such as a ‘Best Place to Work’ may be an indicator the company infrastructure is solid. After all the researches, get the conclusion piled up and collect the insights from the research. This way one can compare its competitors and use the insights for the benefit of their websites. Comment below more ways of competitor analysis, down below the comment section.
Best Competitor Analysis Tools

If you want to be ahead of your competitor you should understand the importance of business analysts for your organisational growth. Now, here are the ways to do the competitive analysis for a website.

iSpionage Reviews

iSpionage is a competitive intelligence tool that provides valuable SEO data to users with regards to business competitors. The tool spies on companies’ business rivals and discovers what search keywords, advertisement content, and landing pages allow them to attract customers. This strategy allows business entities to keep themselves afoot or even ahead of their competition.

iSpionage SEO Analysis

Features of iSpionage
- With the help of the tool, one can analyze the following: An overview of the competitor’s PPC keywords, Average Ad position, PPC budget, monthly clicks.
- One can analyze Ad copies of your competitor. Their destination URL for each ad, groups that trigger the ad, monthly traffic, and average rank, and the monthly advertising budget of all your competitors.
- By showing how other advertisers group their keywords and landing pages for example, the tool enables businesses to create or recreate their groupings to gain as much traffic or more as their rival.
- Online marketing and SEO optimization can take up a big chunk out of a company’s budget. With iSpionage, they can minimize their spending in this area, as the tool discerns how much the competition spends every month on AdWords.
iSpionage Pricing

Plan Pricing

Starter $59/month

Professional $99/month

Advanced $299/month

Enterprise Custom Pricing

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Similar Web Reviews

SimilarWeb is a website that provides web analytics services for businesses. The company offers its customers information on their clients’ and competitors’ website traffic volumes, referral sources which include keyword analysis and demographics, and website “stickiness” (e.g., time on site, page views, bounce rate), as well as other features.

Similar Web Dashboard

Features of Similar Web
- This tool is beneficial in understanding the competitor’s traffic sources. It gives an idea of how the competitor is generating traffic and their audience demographics.
- Gain insight into any website’s statistics & strategy with the click of a button, all in one tab, as you’re browsing with the SimilarWeb browser add-on.
- See any website’s organic and paid keywords, including ‘Google not-provided’ keywords. Find trending keywords, see how much traffic they generate and discover the search ads associated with them.
- Discover the sources that generate traffic to any website – referrals, search, social and display. Unveil their acquisition strategy to find new and proven ways to grow your business.
- Reveal any website’s most popular and trending inner pages. Track competitors’ campaigns, analyze their funnel and discover what content generates the most interest.
Similar Web Pricing

Plan Pricing

Free $0/month

Enterprise Custom Pricing

Free plan gives you 5 Results Per Metric, 1 Month of Mobile App Data, and 3 Months of Web Traffic Data.

Spyfu Reviews

SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 14 years. Find online and traditional leads methods – social media, email, phone, and address – you can’t find anywhere else.

Spyfu PPC Keyword Research Dashboard

Features of Spyfu
- The app helps get a detailed analysis of the competitor’s Adwords AD.
- One can analyze the competitor’s Adwords History keywords that they are bidding ads on.
- Increase your website traffic: Spyfu’s smart recommendations drive clicks to your SEO or Adwords campaigns.
- Track your keyword rankings: Monitor your paid and SEO rankings on Google, Bing and Yahoo.
- Make Better Connections: Reliable contact info helps you build partnerships or generate sales leads.
- PPC Competitor Research: Search for a competitor. See every keyword they’ve ever bought on Google and every ad test they’ve run. Make their successes your own and avoid their mistakes.
- SEO Competitor Research: Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you.
Spyfu Pricing

Plan Pricing

Basic $39/month

Professional $39/1st month ($78/month thereafter)

Team $299/month

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Ahrefs Reviews

Ahrefs’ Site Explorer combines three powerful SEO tools in one interface:
- Organic traffic research – See what keywords your competitors are ranking for and which pages bring the most search engine traffic.
- Backlink checker – See which websites link to your competitors’ sites and gauge the quality of their backlink profiles.
- Paid traffic research – Learn whether your competitors are doing paid search advertising and where they funnel their paid traffic.
Ahrefs Competitor Analysis

Features of Ahrefs
- Research Organic Traffic: See what keywords your competitors rank for in search and how much traffic each keyword brings them.
- Research Backlinks: Ahrefs has the fastest backlink crawler in the industry and boasts the world’s biggest index of live backlinks (over 14 trillion links), which makes Site Explorer the best tool for backlink research.
- Research paid keywords: Do you want to know if your competitors are buying PPC ads and what keywords they’re bidding on? Navigate to the “Paid Search” section of the reports to get all the juicy details.
- Research pages: The “Pages” section lets you quickly find out which pages on a target website have the most backlinks and social shares.
- Research outgoing links: The “Outgoing Links” section gives you an idea of a target website’s linking patterns.
Ahrefs Pricing

Plan Pricing

Lite $99/month

Standard $179/month

Advanced $399/month

Agency $999/month

SEMrush Reviews

SEMrush allows you to get insights into your competitors’ strategies in display advertising, organic and paid search, and link building. You can easily analyze which are the best performing keywords of your competitors. It also enables you to analyze competitors display ads and get the right keywords for both your SEO and PPC campaigns.

SEMRush Competitor Analysis

Features of SEMRush Competitor Analysis
- We can examine the web traffic, by and large insights of contenders. we can also compare the differences in the statistics between two websites and their performances, tools they’re using, new projects & employees and SEO strategy.
- Conduct in-depth analysis of your competitors’ backlinks.
- Find and evaluate the websites linking to your competitors but not to you.
- Find the keywords that make their products appear in Google Shopping results.
- Keep an eye on your competitors’ online reputation using smart mentions tracking.
- Specify your competitors’ domains to see the subjects that are already covered.
- Track the performance of your/your competitors’ articles across the main social networks.
SEMRush Pricing

Plan Pricing

Pro $99.95/month

Guru $199.95/momth

Business $399.95/month

Competitive Intelligence add-on is worth $200/month in all the three plans.

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Keep These Questions In Mind While Doing Competitor Analysis
- Who are the competitors?
- What products or services do they sell?
- What is each competitor’s market share?
- What are their past strategies?
- What are their current strategies?
- What sort of media is utilized to market their products or services?
- How long every week do they buy to advertise through the media used in this market?
- What are each competitor’s strengths and weaknesses?
- What potential threats do your competitors pose?
- What potential opportunities do they make accessible for you?
Conclusion

These are the times when checking out the competition is especially useful:
- When starting a web-based business
- When starting a website redesign project
- Twice a year or so, just because (put it on your calendar!)
Different forms of competitor analysis can be used like:
- Website technical analysis, With the help of PageSpeed.
- Insights Search keyword analysis, with SEMrush and Google Keyword Planner.
- Link analysis, you can use Ahrefs to monitor your competitors’ backlinks etc.
Do you have a favorite competitive analysis tool you’d like to share? Please let us know in the comments.
August 13, 2020

Plan	Pricing
Starter	$59/month
Professional	$99/month
Advanced	$299/month
Enterprise	Custom Pricing

Tag: competitor analysis

Free Competitor Analysis Tools: Find and Analyze Competitors’ Websites Easily

Competitor Analysis Tools

Why is Competitor Analysis Important?

Best Free Online Competitor Analysis Tools to Use in 2025

AdSpyder

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SEMrush

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Google Trends

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Similar Web

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Siteliner

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Buzzsumo

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Crayon Intel Free

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Talkwalker Free Social Search

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SpyFu

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Wappalyzer

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SE Ranking

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SEO PowerSuite

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Ubersuggest

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VidIQ

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Moz

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Ahrefs

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Owletter

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Owler

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Crayon

Crayon Features

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