Tag: community building

  • Top Popular Community Based Collaboration Platforms & Community Building Software in 2025

    An online community platform is a website or software application that allows users to create and manage an online community, typically to share ideas, collaborate, and build relationships. Online communities can be used for a variety of purposes, such as professional networking, hobbyist groups, or simply as a way for friends and family to stay connected.

    In the digital age, building and maintaining an online community is more important than ever. From forums and message boards to social networks and messaging apps, there is a wide variety of platforms available for bringing people together and fostering meaningful connections. But with so many options to choose from, it can be difficult to determine which platform is the best fit for your needs.

    In this blog, we’ll introduce you to the top online community-building platforms for 2025, highlighting their key features and functionality to help you choose the right one for your community. Whether you’re looking to create a small group of friends or a large, global network, these platforms have everything you need to build and manage a thriving online community.

    Community Platforms vs Team Collaboration Platforms

    Users might agree that there are striking similarities between community platforms and team collaboration platforms. Both of these platforms encourage features such as Q&A, team participation, and communication. While they may seem somewhat similar, the major difference between them is that while Collaboration Platforms focus on one-on-one communication and projects, and productivity, Community Platforms highlight one-to-many communication and help users in engagement and feedback.

    Why are online community-building platforms important?

    Online community-building platforms are important because they allow individuals and groups to connect with each other, share ideas and resources, and collaborate on projects or initiatives. These platforms provide a space for people to come together and discuss common interests, exchange information and support, and engage in a meaningful way.

    These platforms can be used to build support networks, exchange ideas and information, and share resources. They can also be a source of support and encouragement for individuals who may feel isolated in their offline lives. In addition, online communities can help to promote a sense of belonging and can foster a sense of community and connection among their members. Ultimately, online community-building platforms can help to build stronger, more vibrant communities and facilitate positive social change.

    Things to consider before joining an online community platform

    Here are some things you might consider before joining an online community platform:

    • Determine the purpose of the community: What is the purpose of the community you are considering joining? Is it for professional networking, to discuss a particular topic or hobby, or just for socializing? Understanding the purpose of the community will help you decide if it is a good fit for you.
    • Research the community: Look into the history and reputation of the community. What are its size and demographics? How active is it? What are the rules and guidelines for participation? You can often find this information on the community’s website or by reading reviews or articles about it.
    • Consider your own goals: Think about what you hope to get out of joining the community. Do you want to make new friends, learn something new, or share your expertise with others? Consider whether the community can help you achieve these goals.
    • Evaluate the community’s culture: Each online community has its own culture, so it’s important to consider whether you will feel comfortable participating in the community. Consider whether the community’s values and norms align with your own.
    • Online reputation: Keep in mind that anything you post in an online community becomes a part of your online reputation. Consider whether you are comfortable with this level of transparency and whether you want to be associated with the community long-term.

    Top Online Community-building Platforms for 2025

    Here we discuss and compare some of the most popular community-building platforms to help you create your online community and stay engaged with activities and sessions.

    Serial No. Platform Pricing (Starting) Best For
    1 Bettermode Starts at $19/month Organizations wanting a fully branded, customizable online community hub
    2 Crowdstack Starts at $49/month Groups that need a controlled private or public space for member discussions
    3 Website Toolbox Starts at $19/month Businesses or clubs looking to quickly launch a forum without coding
    4 Glue Up Custom pricing Associations and chambers that need event management plus community networking
    5 Forumbee Starts at $49/month Companies creating a customer support or product discussion forum
    6 Thinkific Free plan available, Paid from $36/month Educators who want to sell online courses with a built-in learner community
    7 Discourse Starts at $100/month (self-host free) Tech-savvy teams that want a customizable, open-source discussion forum
    8 Mighty Networks Free plan available, Paid from $33/month Creators building paid memberships with events, courses, and communities
    9 Circle Starts at $49/month Entrepreneurs running a private, interactive online community with live sessions
    10 Hiverbrite Custom pricing Enterprises managing large-scale alumni, partner, or member networks

    1. Bettermode

    Rating 4.8/5
    Best For Community Platform for Corporations
    Free Free Trial
    Bettermode online community platform

    BetterMode, formerly Tribe Community Platform, is a comprehensive community platform that enables you to combine your knowledge base, FAQs, and resource center in one spot, helping to increase customer satisfaction and loyalty. People are drawn to its extensive customization options, ready-to-use templates, apps, and widgets that can be embedded. It is a powerful online community platform that you can integrate with the existing software that you use to enhance user engagement, retain customers, and improve their lifetime value. You can create an integrated community website and enable user discussion Q&A, along with other community features such as likes, upvotes, and shares. You can also use widgets as social components in your applications through APIs. Moreover, with the help of automation tools, we can grow organically and deliver the best customer support.

    Features Offered by Bettermode

    • Widgets help you embed valuable components, while an extensive API helps manage and monitor activity in your community.
    • ML-trained activity feed helps you with rewards and virtual currency, app extensions and community tools, and smart targeting.
    • Robust gamification helps in audience engagement through incentives and credits, by giving your community members points and badges.

    Pros and Cons:

    Pros Cons
    Customizable templates Limited customization options
    Single sign-on
    Smart analytics
    Leaderboard for competition
    Simple interface

    Pricing for Bettermode

    Advanced plan Enterprise plan
    Costs $599 per month Custom Price
    Built for growing brands and companies Built for large businesses or those in regulated industries
    Features included: Advanced apps, Customer success manager, Staging environment, etc. Features included: Enterprise-grade security, Data residency, Audit and activity log, etc.

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    2. Crowdstack

    Rating 2.5/5
    Best For Businesses, associations, non-profits, creators, and more.
    Free Free Trial
    Crowdstack Online Community Platform

    Crowdstack is an easy-to-use online community and membership platform built to engage, maintain, and expand your audience. Crowdstack is essentially an extension of your original website and works as a social community for your audience to help you grow. It allows you to set your own engagement rule and keep your content to yourself, along with offering you a cohesive experience for easy management and customization. Moreover, with User Generated Marketing (UGM), effortlessly increase your user base in the most cost-effective way possible, and use your existing customer base to enhance your SEO.

    Features Offered by Crowdstack

    • Offers efficient member management where you can keep your audience engaged with blogs, surveys, resources, and status updates.
    • Have any number of subgroups you prefer, for different discussion segments, and enable all kinds of topics based on calendar events.
    • Automation helps you build customizable workflows, review content, send emails, congratulate members, and do a lot of other stuff.
    • Crowdstack offers compliance with international security standards for data privacy, making sure the data of users stays where it should.

    Pros and Cons:

    Pros Cons
    Free trial without credit card details Only email support available
    Membership system to monetize the community Poor user interface
    Customizable workflow
    Single sign-on
    Knowledge base and tutorials
    Advanced reporting and integration

    Pricing for Crowdstack

    Midstack plan Fullstack plan Enterprise plan
    Costs $999.00 per month Costs $1,499.00 per month Custom pricing based on features
    Contains all essential features such as surveys, custom activity points, resources and more Contains all essential features such as subgroups, single sign on (SSO), custom wording, email members and more. Contains additional business features, SLA, training, hosting options, and more.

    3. Website Toolbox

    Rating 4.5/5
    Best For Creating community forum
    Free Free Trial
    Create your Forum with the Website Toolbox

    Website Toolbox offers users one of the easiest ways to create a forum in a few steps. No need for coding, software, or servers. It allows you to choose from a collection of themes and integrate the applications, or even go stand-alone. Integrations that Website Toolbox offers include Wix, WordPress, Shopify, and Squarespace, among others. You can then earn in different ways, including advertisements, subscription-based plans, and even accepting donations and getting sponsors.

    Features Offered by Website Toolbox

    • Attract more audience by embedding the latest discussion topics in your website, and add videos, photos, and files in your forums to keep your audience engaged.
    • The website offers various integrations such as WordPress, Joomla, Drupal, and enables Single Sign-On for your audience for easy access.
    • Show ads from Google AdSense, charge a subscription-based fee/one-time fee from your audience for premium content, and monetize your forum.

    Pros and Cons:

    Pros Cons
    Anti-spam protection Plan is based on page views
    Personalized branding Phone support only in Growth Plan
    14-day free trial
    Approval of posts and replies before live
    User-friendly interface
    Accessible on any device

    Pricing for Website Toolbox

    Starter plan Growth plan Pro plan
    Costs $39 per month with a saving of 15% at annual payment Costs $99 per month with a saving of 15% at annual payment Costs $299 per month with a saving of 15% at annual payment
    Offers up to 10k page views per month and 10GB of storage capacity Offers up to 100k page views per month and 20GB of storage capacity Offers over 500k page views per month and 100GB of storage capacity
    Charges 2.9% of transaction fee and offers chat and email support Offers all amenities of starter plan and charges 1.9% transaction fee Offers all amenities of growth plan and charges 0.9% transaction fee
    Offers website integrations and allows for file sharing and displaying own advertisements Offers phone support, AI moderation, and instant messaging Offers priority support with service level agreement
    Offers spam protection without Website Toolbox branding Offers live chat rooms, push notifications, and APIs and webhooks Pro plan comes with custom development for additional features

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    4. Glue Up

    Rating 4.5/5
    Best For Associations and Chambers of Commerce worldwide
    Free Not Available
    Glue Up Online Community Building Platform

    Glue Up is a comprehensive CRM system to manage events, memberships, and other digital services from one place, enabling you to develop and foster your community. Glue Up is the software you can use to grow your community and speed up networking. When innovative networking meets powerful solutions, your community grows more than you anticipate. Glue Up offers you an event, community, and membership management suite, so you can separately and seamlessly manage all the aspects of an interactive community, and keep your audience engaged along with attracting even more of them.

    Features Offered by Glue Up

    • The built-in CRM helps you with customer engagement and contact management, so you can generate more revenue.
    • Plan and organize events, both online and offline, including workshops and webinars with an automated events platform.
    • Email campaigns and marketing to promote/advertise your community or welcome new members are easily customizable, with metrics analysis to monitor campaigns.

    Pros and Cons:

    Pros Cons
    Mobile app is available Price is not disclosed
    Email campaign Free trial is not available
    Public and private groups
    Custom privacy settings
    One-on-one chat
    Roles and permissions
    Inbuilt CRM for community members

    Pricing for Glue Up

    Request a quote from its official website to get pricing plans for Glue Up’s Community Management Suite.

    5. Forumbee

    Rating 4.9/5
    Best For Knowledge Base, Q&A, and Discussions in a single hub
    Free Free Trial
    Forumbee Community Forum

    Forumbee offers a comprehensive cloud-based community forum and knowledge base system. It is built for engaging your customers and scaling your product support with the help of an online community. Customer support and smart self-service help you empower your audience, while the employee community also helps with better collaboration and employee engagement. Moreover, with a simple cloud-based platform and interface, Forumbee is highly customizable, where you can conduct discussion forums, Q&A sessions, knowledge base, ideation, and much more.

    Features Offered by Forumbee

    • Create an easy-to-participate discussion forum and allow file sharing, highlight contributions, and create member profiles for better community building.
    • Peer-to-peer Q&A sessions by category and tags help you engage your audience and also find effective answers at the same time.
    • You can also create a knowledge base to create content to help customers find quick answers, and also organize your content with team contributions.

    Pros and Cons:

    Pros Cons
    30-day free trial No live support
    Mobile responsive knowledge base
    Social media integration
    Analytics and Reporting
    Peer-to-peer discussion
    Interactive and modern UI

    Pricing for Forumbee

    Premium Plan Enterprise Plan Custom Plan
    Costs $250 Costs $750 Custom pricing for enterprise plan
    Allows for 5 admin users and 5000 members Allows for 20 admin users and 20000 members Custom number of admins, members and page views
    Allows for 300k monthly views and comes with all the basic features Allows for 1 million monthly views and offers SSO and Okta Allows multiple communities and account customizations
    Comes with standard email support Comes with a dedicated success manager Custom plan offers implementation services and training

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    6. Thinkific

    Rating 4.5/5
    Best For Best Overall Community Platform Builder
    Free Free Trial and Free Plan
    Thinkific – Best Community Platform Builder

    Thinkific is an online community that provides a platform for educators, entrepreneurs, and professionals to create and sell courses and memberships. Through Thinkific, users can share their knowledge, expertise, and passion with others while also generating income and growing their businesses.

    It is designed to help educators, entrepreneurs, and businesses create and deliver online learning experiences to their students or customers. Thinkific provides numerous tools and features for creating and hosting online courses, including video hosting, course creation tools, quiz and assessment tools, and a customizable landing page for each course.

    Features offered by Thinkific

    • A range of tools and resources for creating and managing courses.
    • A support network of experts and peers to help users.
    • Discussion forums and quizzes to interact with learners and keep them engaged with the course material.
    • It includes marketing and sales tools, such as email marketing integrations, coupons, and discounts.
    • E-commerce to sell your products online to your community members with ease.

    Pros and Cons:

    Pros Cons
    Everything customizable as per brand Limited integration options
    Easy to set up Course templates are limited
    Website builder to create a website
    Multiple payment options
    Flexible pricing
    Interactive and easy-to-use interface

    Pricing for Thinkific

    Free Plan Basic Plan Start Plan Grow Plan
    Costs $0 per month Costs $49 per month Costs $99 per month Costs $199 per month
    Allow 1 community Allow 1 community Allow 1 community Allow 3 communities
    Allows 2 spaces per community Allows 5 spaces per community Allows 10 spaces per community Allows 20 spaces per community

    7. Discourse

    Rating 4.0/5
    Best For Oldest and Most Popular Online Community Platform
    Free Free Trial
    Discourse – Community Building Software

    Discourse is an online community platform that allows users to engage in discussions, share ideas and knowledge, and collaborate with one another on a variety of topics. It is a place where people from all walks of life can come together to exchange information and engage in meaningful conversations.

    The platform is designed to facilitate open and respectful communication, encouraging users to express themselves thoughtfully and respectfully. It is often used by organizations, groups, and individuals to create a central hub for discussion and interaction. It can be customized to suit the needs of a particular community.

    Features offered by Discourse

    • It is open-source software, which means that it is freely available for anyone to use and modify.
    • Highly extensible with a large number of plugins and integrations available to add additional functionality.
    • Real-time notification whenever someone comments on your post, mentions you, or quotes your post.
    • One-click upgrade whenever the latest version arrives.
    • A long list of integration options, including Slack, Telegram, Zendesk, Discord, and much more.
    • Whenever you paste any link to Discourse, its automatic link-expanding feature expands the link to provide additional information.
    • There is a separate summarize button to simplify the long-form content into interesting short summaries.

    Pros and Cons:

    Pros Cons
    Mobile-responsive design Consumes more server resources
    Support for a wide range of media types Free plan is not available
    14-day free trial on paid plans
    iOS and Android apps available
    Spam blocking
    Single sign-on

    Pricing for Discourse

    Basic Plan Standard Plan Business Plan Enterprise Plan
    Costs $25 per month Costs $100 per month Costs $300 per month Custom Plans
    Includes 5 admins & moderators Includes 5 admins & moderators Includes 5 admins & moderators Includes Unlimited admins & moderators
    50k monthly page views 100k monthly page views 500k monthly page views 3M+ monthly page views

    8. Mighty Networks

    Rating 4.6/5
    Best For Easy-to-Use Community Platform
    Free Free Trial
    Mighty Networks – Online Community Platform

    Mighty Networks is a platform for creating and managing online communities and membership sites. It allows you to bring together people with shared interests and create a space for them to connect, communicate, and engage with each other.

    You can also use the platform to offer courses, events, and other premium content to your members and charge for access if desired. It is designed to be flexible and scalable, so you can create and grow a community of any size. This allows community creators to not only bring together like-minded individuals but also generate revenue from their passions and expertise. This is a popular community based collaboration platform.

    Features offered by Mighty Networks

    • Provides different options for community creators to monetize their community, including subscription fees, paid courses, and merchandise sales.
    • Offers tools for creating and distributing content, such as blogs, articles, videos, and more.
    • Provides tools for building email lists and sending newsletters to community members.
    • Allows users to track and analyze key metrics, such as engagement, retention, and revenue.

    Pros and Cons:

    Pros Cons
    iOS and Android mobile apps available Live customer support not available
    Knowledge base and video tutorial library Limited design features
    Third-party integrations
    Free trial with no credit card required
    Easy-to-use interface
    Live Streaming

    Pricing for Mighty Networks

    The Community Plan The Business Plan Mighty Pro
    Costs $39 per month Costs $119 per month Custom Plans
    Best for Beginners Most Popular Best for Brands

    9. Circle

    Rating 4.7/5
    Best For Private, interactive communities with live events and courses
    Free Free Trial
    Circle - Online Community Platform
    Circle – Online Community Platform

    Circle is a simple but powerful tool to build online communities in minutes.
    You can organize content with Spaces (bigger topics) and Groups (smaller, focused chats), and members can make profiles with bios, pictures, and social links. They can post text, images, or videos, send direct messages, and join live video sessions for Q&As, workshops, or announcements. This is popular community based collaboration platform.

    You can also set up paid memberships, gated content, and ticketed events. Circle lets you match your brand with your own colors, logos, and layout.

    Pros and Cons:

    Pros Cons
    Host online or in-person events Less design customization than some competitors
    Add polls, surveys, and activity feeds Chat feature could be stronger
    Track member growth and engagement with reports Limited integrations with LMS and membership tools
    Strong moderation and access control tools

    Pricing:

    Basic Plan Professional Plan Enterprise Plan
    Costs $49 per month Costs $99 per month Custom Pricing
    Best for Individuals & Small Groups Best for Growing Communities Best for Large Organizations

    10. Hiverbrite

    Rating 4.6/5
    Best For Large organizations managing alumni, partner, or member networks
    Free No Free Plan (Custom Pricing)
    Hiverbrite - Online Community Platform
    Hiverbrite – Online Community Platform

    Hivebrite is a powerful platform for building and managing online communities, especially for enterprises, associations, and alumni networks.

    It has all the basics, forums, groups, member profiles, and events, plus extras like live streaming, RSVP tracking, and ticketing for in-person events. You can also fully brand it to match your organization and integrate it with tools like Stripe, Mailchimp, and Salesforce.

    Pros and Cons:

    Pros Cons
    Personalized activity feeds for members Steep learning curve for beginners
    Gamification and detailed reporting Focused more on large organizations
    Supports many content types (articles, docs, media) Customer support could be better
    Strong integrations with popular tools

    Pricing:

    Starter Plan Growth Plan Enterprise Plan
    Custom pricing Custom pricing Custom pricing
    Best for Small to Mid-sized Communities Best for Growing Organizations Best for Large Enterprises with Advanced Needs

    Conclusion

    Community spaces can be a one-stop portal for receiving or providing information, advice, or additional assistance. Organizations administering these platforms can leverage the maintenance of these spaces to relate with consumers, foster positive sentiment, respond to inquiries, and gather data on engagement. An effective community platform can enable a direct line to interactions and contributions with consumers that may improve product awareness, generate additional content, promote mastery, and encourage loyalty. They also facilitate data intelligence on common requests and user behaviors.

    The above-mentioned online community-building platforms for 2025 offer a range of features and tools to help you create and manage a thriving community, whether you’re looking to build a small group of friends or a large, global network. Each platform has its unique strengths and characteristics, so be sure to consider your specific needs and goals when deciding which one is the best fit for your community.

    FAQs

    What is a community platform?

    Community platforms combine a suite of services enabling the creation, management, and utilization of spaces for sharing between connected users. A common example would be a brand’s presentation of a forum composed of administrators and end-users discussing a product or topic.

    Who uses Community Platform software?

    As the Community Platform category of software represents how software rises to meet the needs of online customer management, it reveals the composition of organizations and individuals that are responding to the demands around those key use cases. Typically these tools are used by:

    • Community managers
    • Customer support
    • Marketers

    Why use Community Platform Software?

    More and larger concentrations of people have formed networks that pervade the internet, and brands have responded by formulating a way to participate in those same communication dynamics, meeting customers where they are. An effective community platform can enable a direct line to interactions and contributions with consumers that may improve product awareness, generate additional content, promote mastery, and encourage loyalty. They also facilitate data intelligence on common requests and user behaviors.

    How do you build a community platform?

    Steps for Building an Online Community

    • Identify key stakeholders for the online community.
    • Define the purpose and goal.
    • Select a community platform.
    • Build a member profile.
    • Develop rules and norms.
    • Set up your community.
    • Identify key stakeholders for the online community.
    • Promote your community.

    What are some examples of online communities?

    These are some examples of Successful Online Community Building Platforms-

    • MOM365 Community. The Mom365 community covers topics from getting pregnant to birth, baby development to raising children.
    • Foursquare Idea Community. This tech company tapped into the idea of creating a community early on.
    • Duolingo Community. This Ed-tech company connects the whole world to learn and speak English.

    Some of the top online community platforms for 2024 are Bettermode, Crowdstack, Website Toolbox, Glue Up, Forumbee, Thinkific, Mighty Networks, and more.

    Can I use online community platforms for free, or do I need to pay for a subscription?

    It depends on the platform you choose. Some online community-building platforms offer free versions with limited features, while others require a paid subscription for access to all of their features and tools. It’s worth considering your budget and the specific needs of your community when deciding which platform to use.

  • Creating a Community: A Loyal Following Is So Valuable!

    For several reasons, an influencer or creator needs to establish a following for their business or material. It provides him or her with a loyal following of people who will cheer for him or her and share the word about what he or she has accomplished. But it’s not all about the statistics; when one builds a community, it helps them connect with their audience on a deeper level, which in turn can lead to more engagement, better feedback, and more success and money!

    Having a community, first and foremost, implies that the person’s material already has an audience. Creators without a sizable following at the moment should pay special attention to this. If one relies on their community for support and encouragement, they won’t have to reinvent the wheel every time they put out fresh content.

    A few Indian YouTubers have figured out how to become famous on the site, drawing millions of viewers with impressive skill sets.

    These YouTubers have established themselves as experts in their fields, whether it’s gaming or life hacks.

    The key is in the relatable and interesting content they provide, which allows them to establish a personal connection with you. Indian YouTubers have a natural talent for keeping viewers engaged and coming back for more, whether it’s through witty banter, interesting stories, or insightful commentary.

    Taking a Case Study of Carryminati
    Lockdown Added Much-Needed Fodder to the Game
    Monetization Is the Most Alluring Factor

    Taking a Case Study of Carryminati

    YouTuber Carryminati
    YouTuber Carryminati

    The Indian YouTuber, gamer, comedian, and social media influencer known as Carryminati (actual name: Ajey Nagar) has a large following. His humorous and satirical films went viral on YouTube, and he became famous all over. Video game commentary and gameplay videos were Carryminati’s primary emphasis when he started his YouTube journey in 2010. His comedic and roasting content eventually became his bread and butter, and he amassed a legion of devoted followers. He became one of India’s most popular YouTubers thanks to his offbeat brand of criticism and humor. The caustic and mocking tone of Carryminati’s writing has made him famous. In his films, he frequently uses humor and scathing commentary to tackle popular subjects, people, or societal issues.

    His charisma, particularly among the younger demographic, stems from his fearlessness and willingness to speak his mind. The 2020 video by Carryminati titled “YouTube vs TikTok – The End” quickly became one of YouTube’s most-viewed non-music videos after going viral. The video caused quite a stir online and had people talking about how and where content is made on the internet. Carryminati has worked with brands on promotional campaigns and is interested in charitable activities. By leveraging his position of power, he has contributed to worthy causes and brought attention to important societal issues.

    Carryminati has been successful because of his charisma, humorous sense of humor, and fascinating content. He is now widely considered to be one of India’s most prominent digital content providers, having amassed immense fame and renown among the country’s YouTube community.


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    Lockdown Added Much-Needed Fodder to the Game

    Many people, cut off from the comfort of in-person communication during the lockdown, turned to social media as a means of coping with the isolation. In addition, the figures are adequate to establish a baseline: Nearly 840 million people in India have access to the internet, whether through wired or mobile phone, according to a quarterly report released in May 2023 by the Telecom Regulatory Authority of India.

    At the same time, according to the India Cellular & Electronics Association, a leading trade group for the country’s mobile and electronics industry, 448 million people used social media in 2023, with the source being the private statistics website Statista.

    Internet Penetration Rate in India From 2014 to 2024
    Internet Penetration Rate in India From 2014 to 2024

    Monetization Is the Most Alluring Factor

    The proliferation of affordable smartphones and the widespread availability of the Internet have both contributed to the expansion of the content creation sector. Content creators from all across the nation find YouTube to be the most appealing option among the many social media platforms that provide cash-generation options. The fact that producers can make money in a variety of ways is one reason for the abundance of content monetization alternatives. Also, young people who are thinking about making videos for a living are inspired by YouTube’s large viewership.

    A major motivator for young people to start making content is the possibility of making money from it. Because it is completely different from conventional media platforms, where access is limited to an elite few, social media and YouTube in particular have sparked a revolution. Therefore, many young, imaginative businesspeople have a strong desire to launch their own company since they love being their own boss.

    FAQs

    Who are the top YouTubers in India?

    Carryminati, Ashish Chanchlani, Bhuvan Bam, Technical Guruji, Total Gaming (Ajay), Sandeep Maheshwari, Amit Bhadana, and Dr. Vivek Bindra are the top YouTubers in India.

    How many people in India have internet access?

    Nearly 840 million people in India had access to the internet, whether through wired or mobile phones in 2023.

    Who is YouTube’s first billionaire?

    MrBeast is YouTube’s first billionaire with $500 million (2023) as his net worth.

  • Top 11 Virtual Event Platforms: Bringing the Ultimate Experience to Your Screen

    Imagine a situation when you’re not able to organize a physical event, but there is a strong need for an event to give a thrust to your business. This kind of situation was raised in 2020 when the COVID-19 pandemic hit the entire world. At that time, virtual event platforms became the only option for many companies to continue conducting meetings, conferences, and other events.

    This has led to an increase in the demand for virtual event platforms, as businesses had to quickly adapt to the new norm of remote working and virtual interactions. These virtual event platforms also become popular because of their wider reach and engagement with audiences from all over the world.

    Traditional events require a significant investment in terms of planning, logistics, and resources. With virtual event platforms, businesses and organizations can save a lot of money on venue rentals, travel, and other expenses. It offers endless possibilities for connecting with your audience safely and conveniently. So why not join the digital revolution and give your event a new look and feel?

    What Is a Virtual Event Platform?
    Airmeet
    Accelevents
    Goldcast
    Hubilo
    Vfairs
    Gatherly
    GoTo
    Hopin
    Zuddl
    WebEx Events (Formerly Socio)
    Hey Summit

    What Is a Virtual Event Platform?

    A virtual event platform is a software that allows individuals or organizations to host and attend virtual events, such as webinars, conferences, and trade shows. The features provided by this platform will help you to create and customize event pages, schedule and manage sessions, and interact with attendees through live chat or video.

    It is a cost-effective way to plan an event and organize it in a short period of time. It can be scheduled at any time and can be recorded and made available for on-demand viewing. This makes it easier for attendees to fit the event into their schedules.

    Many virtual event platforms include interactive features such as live polls, Q&A sessions, and breakout rooms, which can help to keep attendees engaged and foster a sense of community.

    You should definitely use this platform because it will not only save a lot of money but also provides value to your business. Enjoy the amazing features of these platforms and choose the best one from the list we’ve provided.

    Airmeet

    Rating 4.6 / 5
    Pricing Free: $0
    Starter: $500/month
    Enterprise: $1500/month
    Website www.airmeet.com

    Airmeet - Top Virtual Event Platform
    Airmeet – Top Virtual Event Platform

    Airmeet is a virtual event platform that allows you to host and attend online events, conferences, and meetings. With Airmeet, you can create customizable event pages, schedule sessions, and engage with attendees through features such as live Q&A, polls, and networking opportunities. It is focused on providing an immersive and interactive experience for attendees.

    The platform offers a variety of interactive elements, such as breakout rooms and virtual expo booths, that allow attendees to engage with each other and the event content in a more dynamic way.

    It is designed to facilitate networking and encourage attendees to connect with each other. It is a great option for events that focus on community building and networking.

    Features Offered by Airmeet

    • Ebooks, blogs, and community support is provided by this platform to help the user in every aspect.
    • The platform is easy to use and navigate, allowing hosts to set up and manage their events with minimal effort.
    • AirIntel analytics and reporting to track attendance, engagement, and other key metrics.
    • Hosts can live stream their event or record it for on-demand viewing.
    • You can create breakout rooms for attendees to participate in small group discussions.
    • Attendees can connect with each other through the platform’s built-in networking features, such as 1:1 video chat and group chat rooms.
    • You can set up virtual expo booths that attendees can visit to learn more about sponsors and exhibitors.

    Pros

    • Free plan is available
    • Android and iOS app is available
    • 24/7 customer support
    • Easy onboarding
    • Customizable event pages
    • Live Q&A and polls
    • Virtual expo-booths

    Cons

    • Poor customer support
    • Limited features

    Accelevents

    Rating 4.7 / 5
    Pricing NA
    Website www.accelevents.com

    Accelevents - Top Virtual Event Platform
    Accelevents – Top Virtual Event Platform

    Accelevents is a powerful and affordable virtual event platform that empowers you to create in-person events, virtual events, and hybrid events. Started its operations in 2015,  this platform is consistently delivering value to its customers.

    More than 5500 events have been hosted so far on this platform. Through its features and service, it is dedicated to providing users with a better place to organize their events.

    24/7 customer supports with a real person excluding the bot, makes this platform a good choice. It has the ability to create truly immersive, interactive virtual experiences.

    With tools like virtual reality, live streaming, and gamification, Accelevents allows event organizers to break free from the limitations of traditional in-person events and create truly engaging, memorable experiences for attendees.

    Features Offered by Accelevents

    • Built-in challenge builder to create engaging challenges in the event session, it gives an event a game look that is more engaging, challenging, and rewarding.
    • It empowers you to approve check-in from any device and also empowers attendees to self-check by scanning their QR codes.
    • Easy to Create personalized badges that reflect your brand image.
    • Seamless integration with marketing tools such as Hubspot, Salesforce, and Marketo. You can also integrate it with your favorite tool using zapier.
    • Advanced lead capture mechanism that captured the data of an attendee and assign them the score based on their interaction with the booth representative.
    • This platform also integrates with third-party streaming tools such as Zoom, Facebook Live, YouTube, Wistia, and Vimeo.
    • A robust dashboard that provides a clear-cut overview of event performance with data-driven insights.

    Pros

    • Excellent support
    • Reasonable pricing
    • Knowledge base and resources to learn
    • User-friendly interface
    • Mobile app is available
    • Personalized demo is available

    Cons

    • Lack of sorting feature

    Goldcast

    Rating 4.8 / 5
    Pricing Contact for demo
    Website www.goldcast.io

    Goldcast - Top Virtual Event Platform
    Goldcast – Top Virtual Event Platform

    Goldcast event platform is a cutting-edge solution for businesses and organizations looking to host virtual events. The platform is designed to provide a seamless and engaging experience for both the event host and attendees.

    Event hosts can easily design a unique landing page for their event, complete with branding, images, and information about the event. It also offers a variety of tools and features to enhance the event experience.

    These include interactive polls and surveys, live streaming capabilities, and the ability to host breakout sessions and networking opportunities. This allows event hosts to create truly engaging and interactive events that keep attendees engaged and connected.

    Features Offered by Goldcast

    • It fuels your CRM with the attendee’s details and activity that will help you create a data-driven marketing campaign.
    • Easy integration with popular marketing tools like Salesforce, Hubspot, Marketo, and Slack.
    • It allows attendees who missed the live event to watch it later on demand.
    • Provides data and insights on attendance, engagement, and feedback from attendees, allowing event hosts to make improvements and measure the success of the event.
    • Includes polls, surveys, live streaming capabilities, and breakout sessions to keep attendees engaged and connected.
    • It empowers event hosts to create a unique and branded landing page for their events.

    Pros

    • SOC2, GDPR, and CCPA certified
    • Email builder along with statistics
    • Personalized event experience
    • Mobile web access
    • Pre-built registration templates
    • Automated analytics and follow-up

    Cons

    • Price is not disclosed
    • No live support

    Hubilo

    Rating 4.7 / 5
    Pricing Advanced: $650/month
    Pro: $1300/month
    Enterprise: Contact Their Sales Team
    Website www.hubilo.com

    Hubilo - Top Virtual Event Platform
    Hubilo – Top Virtual Event Platform

    Hubilo is a powerful and versatile event management platform that is well-suited for a wide range of events. With its user-friendly interface, customization options, and networking and analytics capabilities, it is a valuable tool for event planners looking to streamline their event-planning process and increase engagement among attendees.

    Its analytics and reporting capabilities are robust and comprehensive. This means that event planners can easily track key metrics such as attendance, ticket sales, and engagement. This data can be used to improve future events and make data-driven decisions.

    The platform includes a built-in networking feature that allows attendees to connect with one another and schedule meetings, making it an ideal solution for conferences and other networking-focused events.

    Features Offered by Hubilo

    • Gamification feature to increase audience engagement through challenges and rewards.
    • Surveys, polls, reactions, and chats give attendees an opportunity to express their thoughts and reaction.
    • Multi-tier ticketing option that is customizable to reach a wider audience, it also provides multiple currencies with seamless refund and cancellation.
    • Hubilo broadcasting studio provides customizable branding on streaming with easy-to-create layout options.
    • Pre-built templates to easily create a webinar registration page, allowing the audience to register for the event in a few clicks.
    • Easy promotion of the events through personalized emails and reminders.
    • A wide range of integration options is available including Hubspot, MailChimp, Marketo, Salesforce, and Mootup.

    Pros

    • Mobile app is available
    • Modern landing page builder
    • Single sign-on
    • Ticketing analytics
    • User-friendly interface
    • Wide range of Analytics
    • Virtual booth

    Cons

    • Phone support available for limited countries
    • Costlier compared to competitors
    • Free plan is not available

    Vfairs

    Rating 4.7 / 5
    Pricing Contact Their Sales Team
    Website www.vfairs.com

    Vfairs - Top Virtual Event Platform
    Vfairs – Top Virtual Event Platform

    Vfairs is a powerful virtual event platform that helps organizations create engaging, interactive virtual events that effectively mimic the in-person experience.

    With its focus on creating an immersive experience and its range of event management tools, it is well-suited for organizations looking to host large-scale virtual events. It provides networking opportunities such as private meeting rooms and group chat rooms to help attendees connect and build relationships.

    The platform’s customizable virtual booths allow exhibitors to showcase their products and services in a highly visual and interactive way. Event organizers can use the platform to manage all aspects of their event, including registration, marketing, and analytics, and can also access a variety of resources and support to help them plan and execute a successful virtual event.

    Features Offered by Vfairs

    • This platform creates a virtual environment to provide the look and feel of events in real life with 3D avatars, lounges, exhibit halls, auditoriums, and much more.
    • Gamification option to turn a boring event into a highly interactive and engaging event with competition, Q&A, polls and surveys.
    • Chat and networking features to build a connection via private chats, video, and audio chats.
    • Easy to share contact information just by scanning a QR code.
    • Real-time metrics of the behavior of attendees will help to enhance the experience.
    • Post-event reports to gauge the performance of events with insightful data.
    • Customizable virtual booths that exhibitors can use to showcase their products and services in a highly visual and interactive way.
    • Seamless Integration with Zapier, Zoom, YouTube, Vimeo, Hubspot, Salesforce, Marketo, and more

    Pros

    • 3D realistic design to interact
    • Comprehensive list of resources to learn
    • Mobile app is available
    • Pre, live, and post-event support
    • Easy onboarding
    • Excellent customer support

    Cons

    • Price is not disclosed

    Gatherly

    Rating NA
    Pricing Free: $0
    Starter: $500/month
    Pro: $1500/month
    Custom: Contact Sales
    Website www.gatherly.io

    Gatherly - Top Virtual Event Platform
    Gatherly – Top Virtual Event Platform

    Gatherly is a unique and interactive virtual meeting platform that allows users to host and attend meetings. Instead of traditional video conferencing, Gatherly uses a virtual office space where users can move around and interact with one another in a more natural and engaging way.

    It offers a variety of customization options, such as the ability to change the background and layout of the virtual space, to make meetings more visually appealing.

    One of the key features of Gatherly is its use of avatars, which allows users to not only hear and see each other but also move around and interact in the virtual space.

    This creates a more immersive and realistic meeting experience, as users can walk up to one another, have side conversations, and even play games together. Its ability to integrate with other tools and its customization options make it a versatile and user-friendly platform for both personal and professional use.

    Features Offered by Gatherly

    • Attendees can interact with one another in a more natural and engaging way by using avatars to represent themselves in the virtual space.
    • It allows attendees to move around and interact in a virtual office space, creating a more immersive and realistic meeting experience.
    • Easy to customize the background and layout of the virtual space, making meetings more visually appealing.
    • Users can create breakout rooms for smaller, more intimate conversations during meetings.
    • Hosts and users can share their screens during the meeting, making it easier to collaborate on projects and presentations.
    • The platform allows users to record the meeting, which can be useful for later reference.
    • It provides analytics on the meeting, such as attendance, engagement, and time spent, which can be useful for tracking productivity.

    Pros

    • Free plan is available
    • Fully customizable according to the brand image
    • Virtual map creation
    • Real-time analytics
    • Valuable resources to learn
    • User-friendly interface

    Cons

    • Only Chat support is available
    • Mobile app is not available

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    GoTo

    Rating 4.2 / 5
    Pricing Professional: $12 /organizer/month
    Business: $16 / organizer/month
    Enterprise: Contact Sales
    Website www.goto.com

    GoTo - Top Virtual Event Platform
    GoTo – Top Virtual Event Platform

    GoTo is a virtual event platform that is the perfect choice for anyone looking to host a virtual event that is both engaging and professional. Its easy-to-use interface, interactive features, and customizable options make it a stand-out platform in the industry.

    With just a few clicks, you can create a professional-looking event website, complete with all the necessary information for attendees. The platform also allows you to manage registration, ticketing, and attendee communications with ease.

    It offers great flexibility, whether you’re hosting a small, intimate event or a large-scale conference, the platform can accommodate your needs. You can also customize the platform to match your brand and event theme, making it the perfect solution for organizations of all sizes and types.

    Features Offered by GoTo

    • It allows you to add your own logo, customize the color scheme, and use your own domain for your event website.
    • Easy to host live-streaming events and record the whole event for future reference.
    • Attendees can connect and network with each other in small group settings with breakout rooms.
    • It helps to keep attendees informed and engaged with automated email communications, such as event reminders and follow-up emails.
    • Seamless integration with popular marketing and communications tools such as Hubspot, Microsoft teams, Salesforce, and G suite.
    • Provides quick insight into registration, the behavior of attendees, and the overall performance of the event.
    • Webcast mode allows up to 3000 attendees to join an event through the browser.
    • It helps to engage attendees in real-time with live polls and Q&A sessions.

    Pros

    • Can be used on any device
    • Reasonable pricing
    • Good customer support
    • Interactive interface
    • Pre-built templates
    • Robust dashboard with insightful analytics

    Cons

    • Limited features compared to other platforms
    • Free plan is not available

    Hopin

    Rating 4.5 / 5
    Pricing Free: $0
    Advanced Plus: Contact Sales
    Website hopin.com

    Hopin - Top Virtual Event Platform
    Hopin – Top Virtual Event Platform

    Hopin is another great addition to our list that allows users to host and attend events online. More than 245k events have been organized so far on this platform. The platform offers a variety of features, including live streaming, interactive sessions, and networking opportunities, making it a comprehensive solution for virtual events of all types.

    It can handle large events with thousands of attendees and also provide a similar experience for small events with just a handful of attendees. Hopin has its focus on community building.

    The platform includes features such as breakout rooms and networking lounges that allow attendees to connect with one another in a more personalized and meaningful way.

    Additionally, Hopin also provides a range of tools for event organizers, including analytics, audience engagement, and lead generation, making it a comprehensive solution for hosting and managing virtual events.

    Features Offered by Hopin

    • Host can record their events and make them available on-demand, so attendees can watch them at their convenience.
    • Hopin is accessible for people with disabilities, with features such as closed captioning, live transcribing, and sign language interpretation.
    • Users can create virtual exhibitor halls, where vendors and sponsors can showcase their products and services to attendees.
    • Variety of networking opportunities is available for attendees, including 1:1 video meetings, group chats, and virtual business cards.
    • It includes a range of interactive sessions, such as breakout rooms, networking lounges, and roundtable discussions, that allow attendees to connect with one another in a more personalized and meaningful way.
    • live polls, Q&A sessions, and interactive elements are available to keep attendees engaged.

    Pros

    • Free plan is available
    • Easy customizations
    • Analytics and reports
    • Immersive integration option
    • Learning resources are available

    Cons

    • Pricing for the advanced plus plan is not available
    • Live customer support is not available

    Zuddl

    Rating 4.8 / 5
    Pricing Webinar: $500/month
    Virtual: $1250/month
    Enterprise: Contact Sales
    Website www.zuddl.com

    Zuddl - Top Virtual Event Platform
    Zuddl – Top Virtual Event Platform

    Zuddl is a powerful virtual, hybrid, and In-person event platform that offers a unique and innovative way for businesses and organizations to connect with their audiences. With its ability to create an immersive virtual experience, flexibility, and customization, Zuddl is the perfect choice for anyone looking to host a virtual event.

    The platform allows you to create custom registration forms, manage attendees, and even monetize your event by offering paid tickets or sponsorships. It has the capability to create an event that carries your brand image with a simple drag-and-drop builder.

    Features Offered by Zuddl

    • Gamification to make an event more engaging so that no of your attendee leave the event halfway.
    • Features like 1-1 networking and breakout rooms are available to further engage the attendee and build strong connections with each other.
    • Landing page builder to build an attractive landing page that provides easy onboarding.
    • Automated email reminders to all the attendees before the event for a highly successful event.
    • It produces studio-quality video content to stream the event virtually.
    • Track attendee engagement and event performance with detailed analytics and reporting.
    • Integrate with other platforms such as Zoom, Google Calendar, and more to streamline your event workflow.

    Pros

    • Accept payment in 100+ currencies
    • User-friendly interface
    • Comprehensive knowledge resources
    • Mobile app is available
    • Good customer support
    • Analytics and Reporting
    • Multi-language support

    Cons

    • Free plan is not available
    • Support via chat is not available

    WebEx Events (Formerly Socio)

    Rating 4.7 / 5
    Pricing NA
    Website socio.events

    WebEx Events - Top Virtual Event Platform
    WebEx Events – Top Virtual Event Platform

    WebEx virtual event platform is a digital platform that allows for the planning, promotion, and execution of virtual events such as webinars, conferences, and networking events.

    This platform offers a range of features including event creation and management tools, virtual event spaces, and interactive features such as live polls and Q&A sessions.

    One of the key differentiators of a WebEx virtual event platform is its focus on fostering community and connection among attendees. This is achieved through a variety of interactive features such as virtual networking rooms, private chat functionality, and matchmaking algorithms that connect attendees with similar interests.

    Features Offered by WebEx Events

    • Analytics and data tracking tools that allow event organizers to measure the success of their events, providing valuable insights for future events.
    • Built-in communication tools such as private chat functionality and email integration, make it easy for attendees to stay connected before, during, and after the event.
    • It offers interactive features such as live polls, Q&A sessions, and virtual networking rooms, helping to foster community and connection among attendees.
    • Multiple sponsor tools are available to connect attendees with the sponsors of the event.
    • A variety of tools for managing all aspects of an event, including registration, marketing, and analytics.
    • It allows attendees to access recorded sessions, videos, and other materials after the event to keep the conversation going.

    Pros

    • Mobile app is available
    • Knowledge base and learning resources
    • Excellent support
    • Branding and customization
    • Analytics and Reporting
    • Wide range of integration

    Cons

    • Price is not disclosed

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    Hey Summit

    Rating 4.7 / 5
    Pricing Starter: $49/month
    Growth: $119/month
    Success: $349/month
    Website www.heysummit.com

    Hey Summit - Top Virtual Event Platform
    Hey Summit – Top Virtual Event Platform

    HeySummit is a comprehensive and user-friendly virtual event platform that allows users to host and attend live and on-demand webinars, summits, and conferences from anywhere in the world.

    Started in 2019, more than 10 thousand customers are already using this platform to host their virtual events. The platform offers a variety of features to make the virtual event experience as seamless and engaging as possible.‌‌

    HeySummit has the ability to host evergreen summits, which are pre-recorded and can be accessed by attendees at any time. This means that organizers can continue to generate revenue from their event long after it has ended. It is a user-friendly virtual event platform that offers a variety of features to enhance the virtual event experience and foster community-building and networking opportunities.

    Features Offered by HeySummit

    • Easy integration with video and streaming tools like Zoom and Vimeo, marketing tools like google ads and Facebook pixel, and zapier to connect with your favorite tool.
    • You can track attendance and engagement metrics, such as registration and attendance numbers, to measure the success of their event.
    • HeySummit provides a powerful automation platform to help you nurture your attendees, before, during, and after the event.
    • You can create a private community for their event attendees to continue networking and engaging with each other even after the event has ended.
    • It allows creation of custom registration pages that match their event’s branding and style.
    • Interactive polls, Q&A sessions, and networking tools such as matchmaking and group discussions.

    Pros

    • Free trial is available
    • Mobile app is available
    • Landing page builder
    • Pre-built themes
    • Knowledge base and blogs
    • Poor support

    Cons

    • Customer support via email only
    Top advantages of shifting from physical to virtual events in percentage
    Top advantages of shifting from physical to virtual events in percentage

    Conclusion

    virtual event platforms are revolutionizing the way we connect and engage with others, allowing us to host events, conferences, and meetings from anywhere in the world.

    Whether you’re looking to host a virtual trade show, a virtual conference, or a virtual meeting, a virtual event platform can help you achieve your goals and create a memorable experience for all attendees. So why wait? Start planning your virtual event today and see the difference it can make!

    FAQs

    What is the best virtual meeting platform for large groups?

    Some of the most preferred virtual meeting platforms for large groups are GoTo Meeting, Skype, WebEx Events, Google Meet, etc.

    What events can be done virtually?

    There is a long list of events that can be done virtually. Some of them are online game shows, virtual jam sessions, virtual concerts, etc.

    What are engagement tools for a virtual events?

    Some of the engagement tools that can be used for a virtual event are live polls, spin the wheel, Twitter wall, Q&A sessions, etc.

  • WishCare – A D2C Personal Care Brand Treading on the Path of Success With Innovative Strategies

    The article is contributed by Ms. Stuti Kothari and Mr Ankit Kothari, Co- founders, WishCare.

    In this digital age, one of the most important aspects of growing your business is your eCommerce and D2C strategy. As much as choosing the right business approach is important; crafting the appropriate marketing strategies is equally essential. Successful marketing is a constantly moving, shifting, and changing machine. It should evolve with the changing dynamics of the industry and ecosystem.

    The personal care market occupies a fair share in the booming D2C segment in India. One of the notable names in the sector is WishCare, an environmental-friendly and vegan brand built on the core principle of a sustainable tomorrow. Conceptualized in 2018, the brand has grown exponentially ever since then. Successfully completing and dispatching over 2000 products every day, they have a customer base of over a million now. Behind this successful D2C personal care brand lies the strong and effective marketing strategy based on community building and creating a customer feedback loop.

    Co-Creating with Community

    Co-creating with the community is the first step of launching any new product for WishCare which is based on extensive market research and community feedback, while ensuring that it is a hit amongst its existing consumers.

    Although collecting customer feedback is standard practice, WishCare has stepped it up by innovating its product based on the collected feedback. Based on community suggestions, WishCare identifies the gaps and needs in the market, then their internal research team develops the product. The community also helps with sampling which allows the brand to leverage its feedback loop for research and development purposes. In fact, WishCare developed its Vitamin C+ Pure Glow Serum in complete collaboration with its community.

    3C Sustainable Approach

    The brand’s 3C approach – Clean (using products that are safe and natural and not harmful either to the humans or to the environment), Conscious (the brand undertakes conscious packaging. It uses packaging material that has either been recycled or can be recycled) and Caring (the brand academically adopts and educates underprivileged girl children) is its core philosophy based on the sustainability vision and this model resonates well with its customer base as well. Hence, every strategy that the brand devises, whether business-oriented or marketing focused centers around this 3C practice.

    The brand has banned a list of 100 + ingredients which are chemicals and toxic substances from using it in the production of their products. Furthermore, the brand also identifies itself as a vegan and cruelty-free brand due to its clean approach that promotes using natural ingredients. This is what the brand promises to its customers and it is this ideology that has helped WishCare earn the trust of its customers.


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    Customer First & Loyalty

    WishCare even boasts of a strong customer care team. Contrary to what anyone would believe, this customer service team is not restricted to customer care executives. In fact, skincare and haircare experts are present to connect with the customers and have one-on-one conversations. Every time, the brand launches a new product, these experts are right there to resolve the customers’ queries. This has helped the brand to create a feedback loop wherein they have been able to persuade the customers to continue their loyalty towards the brand by using the products.

    Product development based on community feedback – This team also helps us in identifying gaps in the current market and then the brand transforms it into the next product that could be launched in the market. This approach has helped the brand foster well-knit connections with the customers and also build long-lasting relationships with them.

    Conclusion

    These three strategies of creating the community feedback loop, adopting the 3C approach, and building a customer-first team have been the brand’s main pillar of success over the past 3 years since it has forayed into the personal care market that is highly fragmented and largely unorganized!

  • What Is WhatsApp Communities and How Businesses Can Leverage it?

    In the 21st century, staying connected with your friends and families is a necessity and it is not an impossible task as technology has bestowed us with an option to do that. Social media helps us get connected with people, even if they are from the opposite part of the world.

    Apart from staying connected, social media also helps us stay up to date, join communities, and share our similar interests with others and also helps people with their business.

    One of the most essential and popular social media platforms that help us stay connected with each other is definitely, WhatsApp Messenger. This instant messaging app is owned by Meta and was founded in the year 2009 by Brian Acton and Jan Koum. Today, the instant messaging app is used by over 2 billion people.

    Recently, WhatsApp is said to have launched a new feature called WhatsApp Communities. In this article, we will talk about what WhatsApp Communities is and how it is going to help businesses. So, without any further ado, let’s get right into the business.

    “WhatsApp’ began as a simple idea: ensuring that anyone could stay in touch with family and friends anywhere on the planet, without costs or gimmicks standing in the way.” -Jan Koum

    What Is WhatsApp Communities?
    What Will WhatsApp Communities Offer?
    How Whatsapp Communities Is Different From WhatsApp Groups?
    How Can Businesses Leverage WhatsApp Communities?

    What Is Whatsapp Communities?

    The first update about the WhatsApp community feature came from WABetainfo in the first week of November 2021. WhatsApp Communities is an upcoming feature by WhatsApp for its users where they can combine different WhatsApp groups into a single one and can be controlled by the admin.

    This community will be used to communicate with people from different groups in the same space and they can also share their opinions here about different topics. The feature is said to be available first for iOS users than for android users. WhatsApp has been working on this feature for quite a while, as its competitors like Telegram and Discord already have a similar feature like this called Telegram Channel and Discord Server.

    Telegram Channel
    Telegram Channel

    What Will WhatsApp Communities Offer?

    The WhatsApp Communities introduced by WhatsApp will offer some exciting and necessary features to its users and they are:

    • One can add multiple WhatsApp Groups with the help of this feature into a larger group known as the Communities.
    • Just like any other WhatsApp group, Communities also have the option to add descriptions and names of the community.
    • There is an announcement section that is open for only the admins of the group.
    • Any kind of message that is photos, videos, voice messages, or files like doc, mp3, and zip can be sent in the community without any restrictions.
    • As different groups will be present in a single community, it becomes easier to reach a large number of people at once by sending a message in the community.
    WhatsApp Communities Feature
    WhatsApp Communities 

    How WhatsApp Communities Is Different From Whatsapp Groups?

    Some of the differences from regular WhatsApp groups that make WhatsApp Communities unique are:

    • WhatsApp lets you add only 256 people to a WhatsApp group, while Communities is said to have an option of adding as many groups as they can in the community, their number of individual contacts will be there in the community.
    • The Communities admin is set to have more power and control over the groups added to the community.
    • To connect with different groups, now only one message is enough that can be sent to the community and everyone present there from all the groups will receive the message.
    • The admin has the power to specify who can message in this community.
    • The icon of the Communities is going to be different. While normal chats and groups have round icons, the community will have a square icon with round edges, this will help the user to differentiate normal chats and groups from the Communities.

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    How Can Businesses Leverage WhatsApp Communities?

    WhatsApp is used by businesses to promote their products and services and of course, it also helps in keeping the customers engaged with the brand. With the instant messaging app’s new feature WhatsApp Community that is about to roll in, businesses will also receive some advantages with the help of this community. Those advantages are:

    • The community is made to put together individuals who have the same interests in a single big group and create a community that will be for their business.
    • Marketing of the products and services can be done easily as videos or other informative things can be shared there to reach the masses.
    • The community can be easily managed by the admin; it provides all the similar options to a normal group but also this upgraded feature gives the admin of the community better control.
    • The best thing about this is that it is free, and marketing your business through this feature will not cost you an extra penny, and you will also be able to reach a large number of people to market your business.

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    Conclusion

    WhatsApp has conquered the entire world since 2009. It is the most used instant messaging app in the world. WhatsApp has always helped small businesses with marketing and other stuff with its features. Now with the new feature called Community, it is only going to get bigger for businesses.

    FAQs

    What is WhatsApp communities?

    Whatsapp communities is an upcoming community feature by WhatsApp that will let you connect with different WhatsApp groups and will give more power to the admin.

    When will WhatsApp communities launch?

    There is no release date announced yet as the feature is still under development and will launch on iOS first and then on Android.

  • How can you help the community in these tough times

    The situation in India is becoming worse day by day. The cases have been increasing and the NGOs, fundraising organizations, the frontline workers and the Government have been working continuously against the spread of the virus and containment of it.

    Wearing a mask and maintaining social distance are not the only things that matter in these hard times. A lot of people are facing many difficulties and here are some simple but effective steps you can follow in order to help your community to fight during this unprecedented time.

    Sharing the skills
    Educating your community
    Sharing positivity
    Checking on people
    Social Media post
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    FAQ

    Sharing the skills

    If you have certain skills, you can use them to educate the people about the ongoing situation and support the community. Let’s say if you are a content creator or a social media influencer you can create content about awareness or something related to the ongoing situation in the country.

    A graphic designer can design posters about the precautions to be taken, coming up with some informative posts or you can even create posts for some NGOs or Fundraising organizations and help them serve the community.

    Educating your community

    If you are a fitness enthusiast or a nutritional coach or even a social media influencer then you can share tips with your community on how to take necessary precautions, providing different techniques to stay safe, different breathing exercises to help increase oxygen levels.

    If you don’t have a community to share you can build your own community in these hard times and help people stay fit and active. Make them practice yoga or make them active through certain physical activities. You can educate them about the importance of nutrition and how it helps them during these times.

    Community help
    Community help

    Sharing positivity

    Since most of the news or information which is consumed by people is negative, you can try sharing something positive. If you are a musician you can create new covers which people would enjoy or organize certain virtual jams which would keep the people entertained.

    If you are a social media influencer or a motivational speaker you can share positive thoughts and keep your community motivated.


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    Checking on people

    You can check in with your family members, friends your neighbours or your known people. Call them up to check on their status just to ensure that they are fine. Speak to them for some time and always try your best to help them in case they require your help.

    Check in with your Family
    Check in with your Family

    If you are unable to help try finding someone who can help them in that case. Always support each other and being there for each other is very important during this hard time.

    Social Media post

    Always cross check what you share on your social media account. Ensure that you don’t share any fake news, double check to find the facts and always post factual news only after you are convinced and find it legitimate.

    Try not to share any hateful posts or any triggering posts on your social media profiles. Try staying away from all the negative posts and information. Support a budding creator or a business that is trying to help people during these times and finding solutions for their problems. You can share memes or some funny videos on your social media platform.


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    Covid has created a large negative impact on most of the industries in thesector. It has disrupted the economic activities in the country. Most of thesectors are being impacted due to the pandemic. Let’s look at how the variousstartups can help the government in the Covid-19 vaccination drive. H…


    Useful Posts

    You can share useful stories or posts on your social media account. For example, posts such as Covid helpline number of your locality or if there are any NGOs providing meals for the affected family or oxygen cylinders as your post may be helpful for some family which we would never know.

    share useful stories on social media
    Share useful stories on social media

    Always try supporting NGOs and fundraising organizations and a small help from your side can contribute a lot to the organizations and certain families. You can even share details about the Plasma donations or any help which would help the members in the community who are going through a difficult time.


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    Stay Home

    Staying home is the most important and the best way you can help the community. It would cut down the spreading of the virus and ensure that you go outside only if it very necessary. Every time you go out take the necessary precautions such as using double masking or using an N95 mask, sanitize and maintain social distance.

    FAQ

    How can I help my community?

    Get involved as a volunteer, Support local businesses, Tidy up, Help your neighbours, and Donate things. These are few ways to help your community.

    Why is helping the community important?

    It will enrich your life, familiarize you with your community, and connect you to people and ideas that will positively impact your perspective for the rest of your life.

    How can I protect myself and others from getting COVID-19?

    Avoid close contact with people who are sick, Wash your hands often with soap and water for at least 20 seconds, Use an alcohol-based hand sanitizer that contains at least 60% alcohol, Cover your cough or sneeze with a tissue, then throw the tissue in the trash, Maintain at least 1 meter (3 feet) distance between yourself and other people, and Wear cloth face coverings in public settings.

    Conclusion

    Take all the precautions so that you and the members of your family would remain safe and secure. Do your part of the help in order to support the community and together we can break the chain and cut down the rise of the cases in the country.

  • Sonu Sood Backs Startups with Kuberan’s House

    Actor Sonu Sood, from Bollywood, to moderate a startup show to encourage Indian startup companies. The Kuberan’s House has announced its upcoming enterprise show, which will bring creative startup thinking from across India, to be streamlined and exhibited. The platform would help businessmen get the investment from the best investment community and transform most of them into profitable companies.

    Both ambitious entrepreneurs and innovators can use the forum to introduce their business ideas and business models to experienced testing experts, and the most influential investors can pitch and convince them to invest their money in their company. This platform aims to simplify the process by which a startup can be financed and turned into a revitalizing Premium content for the public. Sanjeev K Kumar, CEO and Co-Founder of Kuberan’s House, said that, “The aim is to provide both entrepreneurs and investors with a forum and to mediate and serve as a catalyst.”

    Sonu Sood Backs Fintech Startup Spice Money
    What is Kuberan’s House
    Kuberan’s House Bridging between Startups and investors
    How Kuberan’s house helps startups get funding
    FAQs

    Sonu Sood moderates Kuberan’s house to encourage Indian startup companies

    This show for funding startups would ultimately transform into a mega TV show consisting of a consortium of eight major investors and 60 final entrepreneurs from all the applicants. Ram Gowda, MD and co-founder Kuberan’s House, says: “There are many forums for startups across India, but there’s no showcase and no new startups. Kuberan’s House is the first of its kind to come up with the concept of taking the closed-door investment negotiations to every drawing room throughout India.

    Sonu Sood Backs Fintech Startup Spice Money

    Sonu Sood Backs Fintech Startup Spice Money to Drive Financial Inclusion in Rural India. Spice Money is a subsidiary company of DiGiSPICE Technologies Limited. It operates a tech-enabled hyperlocal payments network, offering services such as cash deposit, Aadhaar-enabled payments system for cash withdrawal, mini ATMs, insurance, loans, bill payments, cash collection center for NBFCs and banks as well as ticket bookings and recharge. It also offers PAN card and mPoS related services through the Spice Money App (Adhikari App) and web portal. ​

    The latest infusion would help to design new initiatives and products that will bridge the divide between rural India and urban India. Spice Money will also enable select existing programs developed by Sonu Sood during the lockdown, to be made available on the Spice Money platform.

    Sonu Sood startup funding

    What is Kuberan’s House

    Kuberan’s House is the first and exclusive to be broadcasted on a broadcast channel in India. It represents the spirit of the ‘Make in India’ movement and offers opportunities, publicity and recognition for participants and an opportunity for them to gain mentorship and financial support to make their dream come true.

    The Kuberan House Foundation’s core alignment lies in delivering, tracking, streamlining and showcasing the best startup ideas in India for Kuberans’ elite team. The foundation is focused on the informative website and a comprehensive procedure for submitting ideas and entrepreneurs together with a pitch deck. A solid, passionate and accomplished multi-faceted core team with expertise in different fields constitutes the Base.

    Through strategic alliances sponsored by the best professional media, P.R, digital marketing, advertisement, and advisors from the top technical institutes and start up forums in India, the Foundation is the centerpiece of all activities that enable full scope and invite creative entrepreneurs and developers to apply. 9X Ventures LLP, integral part of Kuberan’s House, offers training, mentorship, the concept of business model, network support, incubation and acceleration services and is a competent home startup consulting company.

    9XV, together with its team of industrial experts, market value’s, chartered accountants, screen every application and institutional and expert domain partner in Kuberan’s House is conducted in a most scientific and professional manner. A three-stage screening process involves detailed background checks, technical specifications, a company module, originality and viability for the business concept being suggested, all applications received on the KUBERAN’s HOUSE platform.


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    Kuberan’s House Bridging between Startups and investors

    Kuberan’s House is a first and unique forum for developing and showcasing new startup ideas in India and helping companies obtain investments from the best selection of investors and risk capitalists. A real TV show featuring Sonu Sood makes it easier to obtain an idea by making it into a vigorous primetime. The idea arose when the planet was completely stalled as a consequence of the pandemic. A brainchild of Sanjeev K Kumar (CEO and cofounder), Ram Gowda (MD and cofounders), and Ranjith Royal (cofounders). In the background of the project’s online partners, Govind Balakrishna Raju (chair strategic officer) and Srinivas Vasanthala (VS – Operations) joined hands with the founders.

    How Kuberan’s house helps startups get funding

    If you are an investor or an entrepreneur and are looking for funding in an innovating business concept or company, this is the perfect forum to achieve your startup dream. The 500 top startups undergo a rigorous screening phase and will be moved to the ‘Hall of Fame‘ of Kuberan House. Any of these are accredited as a ‘Seal of Merit’ by the Kuberan House Fellowship. The applicants will be limited to the top 100, which will engage in a three-day exhaustive and holistic workshop.

    The Workshop is made up of a group of exclusive experts in business matters, economics, policy, chartered accounting and the administration of the funds, legal matters and the public sector. The last 60 companies will be listed on the show. Three ideas will be introduced in each episode in the 15-episode series. This series is about pitching top investors in the country and convincing them about the importance of your startup concept, where every pitch will have an opportunity to get the Rs. 10 crore funding, as opposes the traditional realities with a winner and a loser.

    This is a rare opportunity for top startups to appear on national television once in a lifetime. Incubation and acceleration skills will also be open to the top 500 applicants. In view of international exposures and global platforms such as Silicon Valley (USA), Singapore and Israel, Prime 100 will gain access to a detailed holistic workshop, with domain, business, lawyers and the final 60 applicants. In terms of startup credits, incentives and value add-ons all shortlisted applicants will also gain.


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    FAQs

    What is Kuberan’s House?

    The Kuberan’s House is an organization that invites, develops, streamlines, and connects business ideas and inventions with prospective investors and venture capitalists.

    Who is the CEO of Kuberan’s House?

    Sanjeev K Kumar is the CEO and Co-Founder of Kuberan’s House.

    What is Spice Money?

    Spice Money is a Rural Fintech Company in India which has brought a transformative impact on digital, financial, and e-retail services across the rural and semi-urban regions.

    Sonu Sood is an Advisory Board Member of Spice Money. Sonu Sood is brand ambassador of its brand campaign ‘Spice Money Toh Life Bani’.

  • Understand Facebook Group Insights for Better Marketing

    If you are a Facebook Group admin and want to learn more about your members and how they engage with the content?

    Then you are in the right place. In this article, you will discover how to find and interpret valuable insights and metrics for the Facebook groups to be able to align your marketing strategies with your business goals.

    Why Marketers should use Facebook Group Insights and Metrics

    Facebook has modified its algorithms to make both pages and groups to be absolutely essential in reaching our desired audience on the social networking platform. Facebook groups that value authenticity, security and foster personal connections will reap great rewards.

    If you are an admin of a Facebook group, by reviewing the metrics in your Facebook group insights you will understand how to interpret the data. This data will give you a greater understanding of the community you have built. You’ll know the kind of audience you are attracting, the content the like, when they’re the most active or inactive in the group, and your most loyal and faithful contributors.

    When you analyze your group’s metrics, it’s best to take a holistic approach. One metric alone won’t give you enough data. To see the complete picture, look at all the behaviors that drive those numbers.

    Then apply these findings to help grow your group, increase engagement and build meaningful relationships.

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    How to use Facebook Group Insights

    #1: Access Facebook Group Insights

    From a desktop, you can access Facebook Group Insights from the left side panel.

    Your Facebook Group Insights data is organized into three categories:

    • Growth: Tracks membership growth and group membership requests
    • Engagement: Measures posts, reactions, comments over time and reveals the most popular days and times for member engagement; and lists the top posts.
    • Membership: Identifies the top contributors and reveals demographic data about group members.
    Facebook Insights change date range
    Facebook Insights change date range

    The group insights overview at the top of the page show key metrics including new members; comments, posts, and reactions; and top contributors for the last 28 days.

    To learn more about these metrics, click the More Growth Details, More Engagement Details. And More Members Details tabs.

    The information you get from insights allows group admins to make data-driven decisions about what to improve in the community.

    #2: Review Facebook Group Growth Metrics

    By default, the Growth Details section appears when you first open Facebook Group Insights.

    The Total Members Graph shows the growth of your group in the last 28 days. If you want to see data for a different time period, just click the Growth drop-down menu and choose another time preset or custom date range.

    The ability to refine the growth data is especially helpful if you’re running a campaign and want to see results for a specific time period.

    If you scroll down the page, you will see details about membership requests, including pending, approved, and declined requests.

    Pro tip: If you click Download Details, you can download your metrics os you can discuss it with your team or collaborators.

    #3: Review Facebook Group Engagement Metrics

    Exploring the engagement data in your Facebook Group Insights will reveal the best days, times, and weeks to share content. It also tells you the type of content group members prefer and interact with.

    To see this data, click on the More Engagement Details tab.

    Facebook Insights engagement details
    Facebook Insights engagement details

    In the first engagement graph, the Posts tab shows the number of posts in your group for a specific time period. The Comment tab displays the total number of posts in your group and the Reactions tab reveals the total reactions for the time period.

    Remember that people in your group want to feel welcomed. The other two graphs – Popular Days and Popular Times reveal the days of the week and times of day when your members are more engaged.

    When looking for trends, remember that these metrics are not static. They’re are connected with each other and constantly change with time. If you think a metric is positive or negative, then do some analysis to see if you should consider any additional factors.

    #4: Review Facebook Group Membership Metrics

    The next section in Facebook Group Insights is Member Details. Analyzing this data will help you determine what audience your group is attracting and who your top contributors are.

    Facebook Insights top contributors details
    Facebook Insights top contributors details

    The demographic details reveal your audience’s gender, age, city, and country. Studying this data, along with your audience’s interests is crucial for your marketing campaigns. This data is particularly helpful if you’re trying to grow a local audience with your group.

    Developing a detailed understanding of the audience in your group will help you make good decisions on how to reach your community goals.

    Pay close attention to the group members who are providing the most value and referring their connections to the group. The best part of building a thriving community through Facebook groups is that once it takes off, everything happens organically.

    You can also highlight group members by assigning them badges that give them recognition for participating in your community.

    Also, review member activity for your top contributors to see how they interact with the group. Look at their posts and answer these questions:

    What type of communicator are they?  Do they participate in conversations?

    What topics do they discuss and are they relevant to the group?

    Does the member fit your ideal business client persona?

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    Conclusion

    Applying what you learn from your Group Insights will be key to the type of group you want to grow. The more successful and happy your group is, the bigger it will get.

    Remember that positive engagement isn’t just from sharing a large number of posts but from creating high-quality, valuable posts. Don’t be afraid to remove unruly members from your community so that everyone has a good experience.

  • A Layman’s Guide to Monetize A Facebook Group

    Knowing how to grow a Facebook group correctly will increase your earning potential. Facebook has realized the importance of having a good email list. This is why more than a billion people use Fb groups.

    However, having an email list is only a piece of the puzzle. It is vital to a flourishing business but if plan to sell digital goods, learning how to grow a FB group can be your golden ticket to success.

    Fb groups bring loads of web traffic, dedicated customers, income and an engaged community. Once you start and grow a group, it will basically run itself and all your customers will turn into your biggest promoters.

    So let’s get started

    How to grow and monetize your Facebook group
    How to grow and monetize your Facebook group

    Why you need a Facebook group?
    How to start your FB group?
    Monetize your Facebook Group
    Facebook Group – FAQ’s
    Conclusion

    Why you need a Facebook group?

    Establishing an engaging Facebook group is valuable and can bring your brand a lot of credibility and success. You’ll be able to reach a large number of people through these groups.

    Even your affiliate income can rise if you prioritize the strategies of your FB group. Imagine having a close-knit community of like-minded individuals that are also your target audience.

    Therefore, even having a small group can work wonders for your business, so without further ado, let’s learn how to grow and monetize a FB group

    Why you need a Facebook group?

    Target audience

    The first step of the process is brainstorming. You need to write down your vision and your group’s purpose in order to figure out who your target audience is.

    Your audience is key if you want to be able to make money through a FB group. Since everyone likes different things, you cannot appeal to everyone.

    It would be much better if you aimed to appeal to only a specific set of people. Your target audience must be clear in your mind and be as precise as possible. The problem with a board target audience is that it would be very difficult to understand what they want and how you can fulfill their needs.

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    Create a group

    After you decide on your target audience, the next step is to create a community. If you want to grow your email list, make money and establish brand authority then just follow these steps.

    Step 1: On your newsfeed, click on “Group”, under “create”. Fill out all the information required.

    Create a group
    Create a group

    Step 2: Choose a name for your FB group based on your target audience. It must be something relevant to the people you are targeting.

    Step3: Set up questions to keep spammers away. Since you need a specific set of people that align with your business goals, your group must only consist of people who are relevant to your business. You can filter out people by asking them questions before allowing them into your group.

    Step 4: Create group rules by establishing a set of ground rules for your community. This is to show you’re the admin and creator of the group. Your job is to monitor people to ensure they’re following the rules and ban those who don’t.

    Step 5: Craft a visually appealing cover photo for your FB group. This cover should represent the group, its purpose and help you personalize your brand.

    Step 6: Promote your group by adding your group link to your email signature. If you have a blog then put your group link on your main blog page or use Quora and Pinterest as platforms to promote and grow your group.

    Most of these tactics will promote your group on auto-pilot and save you a lot of time. It will attract the right audience and set the foundation for your group to be profitable.

    Monetize your Facebook Group

    Now that you have learned the basics of creating a group and promoting it, its time to transform it into a money-making machine.

    The best way to make money from your FB group is to build a community, get people on your email list, and then use email list sales funnels to turn them into costumes so that your community will help you sell your products.

    Once you have people in your email list from your group who early read all your posts and sign up for your offers – these people will definitely turn into your loyal customers. They will belie in your brand and your products and happily promote them. Since they believe in your business, these people will likely become your best assets.

    Maximize your earnings from your group by:

    To be truly good at what you do in this business, you need passion. You have to find a balance between earning money, and being authentic to your customers. Being overly promotional of your products is not good for your brand or business.

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    Facebook Group – FAQ’s

    How do I join a group?

    To join a group as your profile or your Page:

    1. From your News Feed click Groups in the left menu.
    2. In the search bar at the top, enter some keywords for the group you’re looking for.
    3. Select the group then click + Join Group below the cover photo.
    4. Select whether you’d like to join as your profile or your Page and click Join Group.

    How can i see the member list of a Facebook group?

    Pages and profiles can join and see what’s in a Facebook group. Keep in mind that Pages can be managed by several people who can all see the group’s posts, comments etc.

    People on Facebook can see who the members of public groups are. In private groups, you have to be a member to see who the other group members are.

    To see the list of group members:

    1. From your News Feed, click Groups in the left menu and select your group.
    2. Click Members at the top of the group.

    The member list will update automatically as people and Pages join and leave the group.

    Learn more about public and private group settings.

    How does a buy-and-sell group differ from a regular Facebook group?

    A buy-and-sell group is like a regular group, except it lets members:

    Conclusion

    Once you learn how to grow a FB group and begin to attract members, you will begin to see customer engagement. Following these steps will ensure that your group is established properly from day one so that one day you will be able to manage your group on autopilot.

    Then, it’s only a few steps away from you being able to earn handsomely through this group. Eventually, it might just become your biggest income source!

  • The GameStop Story: An Analysis

    The corporate world epitomizes the classic Tom and Jerry cartoon for me. Everyone is chasing someone and then the bigger Dog comes to take the prize away. The story is especially similar in the stock market, and it scripts the rise and fall of many major companies.

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    There is always history being created with the buying and selling of shares. The recent battle between modern-day online investors and multimillion-dollar hedge funds came to light with GameStop. Let us delve into this bizarre tale.

    What is GameStop?
    What is Reddit?
    How is Reddit related to GameStop?
    The technical Terms
    What happened: The story detail
    The Aftermath
    The Significance of the GameStop Rally
    The moral of the story
    Finally, What did Elon Musk do?

    What is GameStop?

    What is GameStop?

    GameStop was officially born in 2000 while tracing its roots to Babbage’s Etc. founded in 1984. GameStop Corp. operates retail outlets specializing in selling video games. Electricals and gaming related merchandise.  The company is headquartered near Dallas, Texas USA.

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    GameStop has the honor of being the largest video games retailer having shops across United States, Canada, Australia, New Zealand, and Europe. It was a successful business model, however with the advent of the online storefront and some failed investments, its fortunes have somewhat declined in the last decade. Also, it hasn’t been doing very well in the pandemic either.

    So what happened that its share price skyrocketed?  Well, that is the story.

    However, we need to understand a bit more about the related parties that played major roles.

    What is Reddit?

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    Are you on Social Media? Like Facebook or Twitter, well Reddit is also a social platform where users post content. This is then upvoted or downvoted and rankings happen. You can create your own community to discuss or share things that you like, for example, football, technology, or anything specific.

    Any discussion or post also feeds into the main section of Reddit. So, in simplest terms, it is like a giant forum, divided into many sub-forums. Around 500 million people visit the site every month. It lives up to its motto “Front page of the internet” and is the sixth most commonly visited site on the internet.

    How is Reddit related to GameStop?

    Reddit and GameStop relationship

    The important link in this story is a forum on Reddit called wallstreetbets. This community had more than four million members focused on discussing the share market, stock, shares, and investment.

    It was this community that decided to challenge the big investing Hedge funds to create a short squeeze.

    Getting too technical? Let us make it simple.

    We know GameStop was not thriving and with the pandemic, people were more inclined to

    do shopping online, so the position of GameStop was not great. The large traders in the stock market do betting on the performance of such companies doing well or failing. They then borrow shares in these companies and sell them promising to buy these back later. The premise here is that they would be able to buy back at a lower rate and return it to the owner. The investor (hedge Fund) would end up pocketing the difference as profit.

    This would have been the case with GameStop if wallstreetbets had decided not to intervene.

    The technical Terms

    Let us learn the technical terms first and then discuss more details.

    Hedge Funds: Hedge Funds are non-traditional or alternative investments using funds in one portfolio collected from different investors, (Pooled funds) that employ different strategies to earn a profit. They are aggressively managed to have leverage in domestic and international markets to earn high returns. The access is usually for accredited investors only as they are less regulated.

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    Short Selling: Short Selling is a way of profiting when the value of an asset i.e., Gold, Silver, Oil, or shares falls. A short Seller (mainly big investors) borrows stocks or assets from the owner for a token fee. Then, the seller sells it at market price with a promise to buy these back later. The short seller intends to buy it back later assuming these will fall in price. So, they will have to pay a smaller amount. Once bought, it is then returned to the original owner and the seller would have made a profit or loss depending on the value in the market.

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    Short Squeeze: A short squeeze occurs when the price of a stock increases unexpectedly especially when sellers expect it to drop. Thus, they have speculated against it and this forces the traders to buy back at a higher price to avoid losses. But this only creates upward pressure on the price, squeezing it even higher.

    What happened: The story detail

    GameStop was one of the companies that were expected not to perform well and many hedge funds had speculated upon this happening. The share price hit lows of $2.57 in 2020, rising only to about $18.84 by 31st December 2020 as large hedge funds backed the company.

    However, there were many including Melvin Capital, Point72, D1 Capital Partners that were short-selling GameStop anticipating it not to perform well and lose a lot of value.

    At this juncture, a flurry on amateur investors from the Wallstreetbet forum on Reddit called for people to stockpile these shares. And these small-time investors used their spare cash to buy GameStop shares. Thus, pushing the prices up, more than 1500% at one point, they put the value of the company in Fortune 500 List. The share price reached a high of $350 by 27th January.

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    Robinhood, a popular trading and investment app is receiving significantbacklash from its users lately. So much so that its ratings on the Google Play[/tag/google-play-store/] store has plummeted to one star. The reason for Robinhood’s sudden decline comes after its decision to placerestrictions…

    This created a short squeeze in the market causing a loss of billions to Hedge Funds that had bet against GameStop. They had to buy back the shares, creating additional demand and pushing the price even higher. By Friday, hedge funds and other short sellers had made an estimated loss of $19 billion.

    Not only this but other companies lagging in a performance like MC Entertainment, Koss Corp and BlackBerry, also saw sharp gains in their share prices. They were bolstered by day traders as larger investors bet against them.

    The Aftermath

    After the unexpected surge in trading of GameStop shares, many trading platforms like Robinhood and interactive brokers curbed the buying and selling of the US Games firm stocks and other similar stocks. These restrictions caused prices to go down by around 55%. This has caused the small investors to be disgruntled by limitations.

    The Significance of the GameStop Rally

    Short Selling is a common phenomenon in the share market. It is usually big funds and investors fighting over the future of a company. This was probably the first-time small investors have taken the battle to the doorstep.

    This single act demonstrates the power of social media and an organized approach. There is free data available easily and it can be transmitted via social media. A united organized and planned approach by small investors was the cause of major losses to bigger fish in the market.

    For the Reddit forum, it is being touted as their attempt to break teach a lesson to the large investors. A section of the masses states the aim was to create losses for stockbrokers and hedge funds. Many Reddit users are pointing this to be revenge for creating a financial crisis in yesteryears.

    It is very important to remember that these small investors may end up losing funds as the price of GameStop starts downhill, which has already started.

    The moral of the story

    GameStop’s turbulent journey is a clear show of power that organizing and planning via social media can have and its significant reach among people.  It may make the large investing houses think again about betting against a company.

    Andrew Left, head of Citron Research admitted after the GameStop fiasco that there would be a change in how hedge funds and short-selling operate as his company made losses in this deal.

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    The concept of buying and selling stock was a niche to brokers for a long time. However, Share-dealing apps like Robinhood and easy access to information online about companies and trading strategies have opened the field for ordinary small-time investors as well. And They are a force that has to be reckoned with.

    This also raises serious questions about the ethics, morality, and legality of collusion among investors to push prices up. While many people were happy seeing the downfall of giants, we have to remember that short term trading is a reality, whether done by small or big investor. Every penny gained by someone is at the cost of loss to someone.

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    Institutional investors have to be more aware of the mood of the small investor and will have to put in a lot more research into opinions expressed in the forums. Like one short-seller burned by GameStop deal has decided to stop short selling and instead invest in companies with potential for growth rather than bet against them.

    Social Media has emerged as a new influence that can cause massive surges in the market, especially posts by influencers. However, critics warn that one would be wise not to follow these advisories blindly. There is a conflict of interest rife within the investment houses and the expert opinion usually are aligned to one of the companies.

    There has been a surge in amateur investing during the pandemic as people were stuck at home and had time on their hands. They poured time and money into learning more about investing. This has a rippling effect as they trade in stocks and risks without understanding them fully.

    The availability of apps for trading is another grave factor to be considered. While the savvy investor can earn a profit, but inexperienced and ill-informed investors may not only lose funds but also will not be protected by any legislation or law.

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    Similarly, hedge funds are also less regulated than other funds like mutual funds. The aggressive strategies used by them are not always completely transparent. GameStop incident was seen as a public way to punish the perpetrators of morally dubious practices. There is a clear need for more stringent rules to curb such trading practices.

    Finally, What did Elon Musk do?

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    The Tesla Boss enjoys tweeting and has been known to feud with short-sellers. And when he decides to tweet everyone takes notice. He threw in his gauntlet in the fray saying “Here come the shorty apologists. Give them no respect. Get shorty” and another on Tuesday “Gamestonk!!” was enough to send the price up again.

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    The South African-born American entrepreneur [/tag/entrepreneur/] Elon Musk,(born June 28, 1971 in Pretoria, South Africa) cofounds PayPal as an electronic payment [/tag/payment/] firm, and creates SpaceX, the launch vegetable andspacecraft manufacturer. He has also been one of the first major in…

    The best part? He has links with the forum on Reddit and is affectionately called Papa Musk!