The development of superior technology has undoubtedly benefited the entire planet in many ways. Nowadays, it isn’t easy to find a field where technology hasn’t made an impact. Technology has made its mark, especially in online rental services and booking firms.
Online vehicle booking firms have made a huge move in the transportation industry in recent years, and more drivers are opting to lease rather than buy new cars as the sticker price of new vehicles continues to rise.
As more individuals opt for Ridesharing Services, the rising popularity of shared mobility is likely to lower worldwide automobile sales. However, car sales in emerging nations are expected to surpass the influence of shared transportation during the next 15 years.
Let’s take a look at India’s top 5 car-sharing, rental, and ride-hailing startups.
Here are some of the leading car ride-hailing startups in India.
Ola
Ola – Car Ride-Hailing Startups
Ola, which was started in Mumbai in December 2010, is one of India’s largest ride-hailing and sharing businesses, competing with Uber. Riders get access to free Wi-Fi when traveling with this transportation service. Ola provides taxis inside city limits, as well as outstation services and automobile rentals. They’ve also launched Ola Bikes, a bike taxi service in a few locations across India. Customers can also opt for auto-rickshaws, compact cars, sedans, prime, and premier SUVs as a mode of transportation.
Ola Cabs has almost 4,50,000 automobiles available for travel throughout India. Ola presently operates in 169 cities across India and has over 125 million registered users. The business just received $1.1 billion in a round funded by Tencent to bolster its fight against Uber in India.
This cab company started in India and has expanded its operations to Australia and New Zealand. The firm recently debuted auto-rickshaws in Liverpool, and it now operates in seven locations throughout the United Kingdom. Ola generated $360 million in income in 2020.
In January 2020, Japan-based Orix announced the beginning of their rental service to serve clients here with Tata Motors, responding to India’s growing demand for passenger automobiles fuelled by economic growth.
Tata Motors debuted its Nexon electric SUV in January, and now the company has devised a subscription scheme for it, allowing customers to rent it for a set monthly rate. In India, the notion of a car subscription model is still gaining traction, and Tata might utilize it to boost the potential for electric vehicles shortly.
This option is only accessible in five metro cities: Hyderabad, Mumbai, Delhi, Bengaluru, and Pune.
A user must pay a Rs 50,000 one-time refundable security deposit as well as a monthly membership charge that varies by city and tenure term. Orix will install a complimentary EV charger and wiring up to 15 meters at the customer’s location as part of the agreement. Wiring that is longer than 15 meters will be taxed at Rs 250 per meter. In 2020, it surpassed the 2000-unit level.
Zoomcar
Zoomcar – Car ride-hailing startup
In 2013, Zoomcar was founded by Greg Moran and David Back In Bangalore. Zoom is India’s first and only car rental company to provide a self-driving plug-in electric vehicle.
You may search for a car and upload your driver’s license using the app or website. A security deposit is also required.
The firm provides you with the car details by SMS 20 minutes before pickup, and you may unlock it using the app. You may collect the keys from the glove box and drive to your destination after completing a checklist on the app. Fuel is paid for, so you won’t be charged if you stop at a petrol station.
Zoomcar also offers a zero-pollution cycle rental service named Pedal.
The Mahindra Reva E2O is the newest addition to the Zoom fleet, and Zoom members may rent a car by the hour or by the day. The E2O can go up to 100 kilometers without recharging.
Mg Motors has teamed up with Orix and Zoomcar to sell a ZS EV on a subscription basis starting at Rs 49,999 per month in 2020. To your needs, You may lease the ZS EV for 12 to 36 months in Bengaluru, Pune, Mumbai, and Delhi. The automobile rental business has experienced tremendous development and now operates in 27 Indian cities.
Meru Cabs
Meru Cabs – Car ride-hailing startup
Meru Cabs was established in Mumbai in April 2007. In 2014, Google Now and Meru Cabs teamed together to give consumers real-time warnings.
You may book taxis using the Meru app by selecting the car type and destination. Before the cab arrives to pick you up, you may view the cab and its estimated arrival time. You’ll receive an e-bill after the ride, which you may pay with a card, cash, or the app.
Meru is a one-of-a-kind taxi service in that it does not charge spike pricing to its passengers. Instead, you and the driver may work out a price that works for both of you.
Due to their business strategy, over 12,000 drivers quit Ola and Uber in 2020 to join Meru Cabs, which generated $3.5 million in income.
Drivezy, an automobile rental platform similar to Zoomcar, was created in April 2015. The company is headquartered in Bangalore, Karnataka. You can self-drive to your location by renting a vehicle or riding a bike. Nagpur, Mumbai, Pune, Karnataka, Hyderabad, Manipal, Delhi, and more have Drivezy services.
If you are over 18, you may rent a vehicle or bike with variable pricing depending on the hour, day, or week. You can also choose between gasoline and filling your requirements. The greatest part is that no security deposit is required, and refunds and payments are processed instantly. The company’s fleet includes 15,000 bicycles and 4,000 automobiles.
SoftBank, the world’s largest technology investor, and Amazon, the world’s largest e-commerce company, have expressed interest in investing $100 million in the platform. Drivezy reached a monthly gross sales volume of $4 million in 2020. Yamaha acquired Drivezy for $45 million in 2021.
Conclusion
Car-hailing and rental services are facing a slow reduction in the gross book value of online mobility spaces, which has climbed to $2.9 billion in 2020. The automobile rental business is still dominated by Ola and Uber. The market, on the other hand, is changing toward fast-expanding bike taxis and other developing models like carpooling. These firms will have to immediately improve their game if they want to continue in the online mobility business.
FAQs
Which are the top Car ride-hailing startups in India?
Some of the top car ride-hailing startups in India are:
Ola
Orix
Zoomcar
Meru Cabs
Drivezy
Which cab service is best in India?
Some of the best cab service providers in India are:
Emails have now become a part of our daily lives. Our inboxes are filled with various emails every day, on an average a person receives 121 business mails in a single day. The importance of an email in a business is more extreme than one could ever imagine. Through this, one can ensure to have formal communication with the advantage of immediate response. Not only through that, you can have opportunities to market your business but it is also inexpensive as well.
Now as mentioned above, every day on an average 121 emails are received. Among all these mails, not all mails can be of your advantage, some of them can be needless as well. Email marketing is the main reason why email list management is needed. It is one of the cheapest and convenient ways of marketing. In this article we will talk about the email marketing tools that help in managing the email list of a business with a goal of marketing, so letās get started.
āYou cannot mandate productivity; you must provide the tools to let people become their best.ā
In a business, contacts play a vital role in its success, so Email list management is all about managing the contacts of your business in the email list. It includes segmenting, cleaning, and arranging the contact list; so that the right mail can be sent to the right person, and by doing this proper email marketing can be done.
What does Email Management Software Do?
Al the above things can be done by Email management tools, a good tool helps in:
Creating a good quality contact list.
Ensuring the delivery of the mail to the correct contact.
Cleaning the list and keeping the data error-free.
Keeping the ROI high and the cost low.
Top Software For Managing Email List
These tools are for targeting the correct audience for the business, personalizing the message that of course will get customers for your business. So, here are top email list management software.
Moosend
Pricing- Moosend is available at $8/month for the email list management.
This email marketing service provider was founded in the year 2012 by Panos Melissaropoulos and Yannis Psarras. Apart from creating some amazing email campaign, it is also an expert in managing the email list.
The list segmentation feature of Moosend helps in dividing the customers with the help of the data that are collected with the help of tags and the subscriberās behavior. It is considered one of the best tools as it has 98% deliverability rate and helps in avoiding getting in the spam section in the subscriberās mail.
HubSpot is a company that builds cloud-based inbound marketing software that helps in marketing online. It was founded in the year 2006 by Brian Halligan and Dharmesh Shah and since then has changed the way of online marketing of many companies.
HubSpot contains a CRM (Customer relationship management system) that specially deals with managing contacts. The extra contact information that are taken of the customers helps the tool to send the targeted emails to the subscribers. Thanks to the feature of two-way data sync, the contacts of the businesses are always up to date.
Constant Contact
Pricing- The plan of Constant contact starts at $20/month.
Just like its name, this 1998 company founded by Randy Parker focuses on small business and help them build their contacts through email, social media, and even marketing tools.
The tools are used for creating email newsletters and it also provides some great segmentation features that help in dividing the subscribers. It does some very minimal for the contact list management and is preferable for small businesses.
Paperform
Pricing- The plan for Paperform start at $20/month.
This contact list management tool helps in creating and managing contracts through the creation of landing pages and newsletter signup forms and mainly deals with building online forms. It offers various images and videos to make the forms attractive by using them so that they can capture the attention of the customers. One can also edit the form with the help of HTML and CSS.
ZeroBounce
Pricing- The plan of ZeroBounce starts at $16/month.
Not every email address is important for a business, so ZeroBounce is an email verification tool that deals with email deliverability. The email addresses that are not of importance are removed by this tool, it has a great deliverability percentage. It is more or less a perfect tool to keep the email list clean as it has a feature of an inbox placement tester that does spam delivery tests for Gmail, Outlook, and others.
MailChimp
Pricing- The plan of Mailchimp starts at $9.99/month.
Mailchimp is a very popular email marketing software that provides businesses with various campaign types RSS campaigns and A/B testing. It has some really great segmentation features that help businesses by using the demographical and behavioral data of the subscribers. It works as a very good email list management tool.
ActiveCampaign
Pricing- The plan of ActiveCampaign starts at $18/month.
This email management software is another popular one that deals with email marketing. The company was first started in the year 2003 by Jason F. VandeBoom. The software helps in segmenting the subscribers with the help of tags. The deliverability rate of emails with the help of this software is very high.
Sendinblue
Pricing- The plan for Sendinblue starts at $25/month.
This is considered as one of the best email marketing services for businesses and also helps in managing the email list. The subscriber that does not engage with the business is easily identified with the help of this service. The data of the users are used so that the mails can be delivered properly and have a good deliverability rate. It is a good email list management service.
Conclusion
In the era of email marketing, one needs to understand which contact will helps them in achieving success for their business. The correct tools for managing the email list is very necessary to excel in email marketing. Organizing the list and sending the emails to the subscribers can only be done through email management tools and the above are some of the best from the rest.
FAQ
Why email list are important?
Email lists are important because email marketing is one of the best ways to connect with a customer.
What is the best tool to manage a large mailing list?
MailChimp, HubSpot, and CampaignMonitor are some of the tools that help in managing the large mailing list.
How do I optimize my email list?
Create More Email Opt-In Opportunities, Optimize Your Preview Text, Use creative Images, and Segment Your Lists.
More than half of the population have heard the name Elon Musk in recent events, who is very known for many reputable titles- Founder, CEO & chief engineer of SpaceX, CEO of Tesla, founder of The Boring company & PayPal, and Co-founder of Neuralink, Zip2, and OpenAL.
As everybody knows, Elon became the richest person on earth, as of November 2021. Generally, Elon was born to an African-American parent on 28th June 1971. At a very young age, Elon built an intent in computers & entrepreneurship, whereby he created a video game at the age of 12.
Besides, People inspire him for a reason, for instance, to cut off the huge expense of launching rockets, he established SpaceX that helps make affordable rockets. On the other hand, to conduct a smooth digital payment method, Elon Musk developed PayPal intending to change society.
For that matter, Elon Musk grew an interest in electric cars and built a company āTeslaā that is considered to have done exceptional work in his career, which turned the entire world upside down.
Here are list of 70 books recommended by Elon Musk.
One of the best books suggested by Elon musk is Superintelligence. Nick Bostrom argued that machine brains surpass human brains in general intelligence, whereby superintelligence could replace human brains and live as a dominant on earth.
2. Merchants of Doubt by Naomi Oreskes and Erik M. Conway
Merchants of Doubt
Generally, this book tells you about the scientists disclosing the truth behind Tobacco which ultimately leads to Global warming.
3. Life 3.0 by Max Tegmark
Life 3.0
The author discusses the impact of Artificial Intelligence on the future of life on earth and beyond.
4. Steve Jobs by Walter Isaacson
Steve Jobs by Walter Isaacson
As is the case of Steve Jobs, the founder of Apple. He became an inspiration for many people. On the matter of this, Elon Musk recommends Steve Jobs autobiography to his followers.
5. Zero to One by Blake Masters and Peter Thiel
Zero to One by Blake Masters and Peter Thiel
The name itself proved that a person with zero knowledge could gain everything by reading Zero to One book. This book is all about building the future by developing startups.
6. Chapterhouse Dune by Frank Herbert
Chapterhouse Dune by Frank Herbert
As we know that this book āDuneā has been the talk of the town in recent times. Dune is a science fiction novel that focuses on the future happening in a stellar society in which many noble houses control planetary lands.
7. Deep Learning by Ian Goodfellow, Yoshua Bengioand Aaron Courville
Deep Learning by Ian Goodfellow, Yoshua Bengio and Aaron Courville
Deep Learning emphasizes the concept of techniques used in industry and on account of this Elon Musk said, āWritten by three experts in the field, Deep Learning is the only comprehensive book on the subject.ā
8. Benjamin Franklin- An American Life by Walter Isaacson
Benjamin Franklin- An American Life by Walter Isaacson
This book is a biography of an eminent U.S statesman- Benjamin Franklin. Elon musk suggested Benjamin Franklin an American life to improve the standard of living in terms of many facts. Elon recommends this book to acknowledge the adventures of an apprentice Benjamin Franklin.
9. Use of Weapons by Iain M. Banks
Use of Weapons by Iain M. Banks
This book is a fiction novel that narrates the life of Cheradenine Zakalwe.
10. Acts of Love by Talulah Riley
Acts of Love by Talulah Riley
Acts of Love is a modern love story. According to Elon Musk the characters in the book sound fictional even though the plot is based on real events.
11. The Lord Of The Rings by J.R.R Tolkein
The Lord Of The Rings by J.R.R Tolkein
Novels are better than movies. However, both the novel and film series of The Lord Of The Rings have been captivating us to date. The Lord of the Rings is an epic and fantasy-filled novel written by J. R. R. Tolkien. The novel is about a group of heroes who thrive to save their origin from evil.
12. The Wealth of Nations by Adam Smith
The Wealth of Nations by Adam Smith
Elon Musk has recommended Adam Smithās one of the finest works to give us all a gist of the industrialized capitalist network that was overturning the mercantilist network.
13. The Big Picture by Sean M. Carroll
The Big Picture by Sean M. Carroll
We all know, popular astrophile Elonās fondness for the universe is distinctly evident. In that case, the book The Big Picture: On the Origins of Life, Meaning, and the Universe is a salient piece for the theory of poetic naturalism.
14. Our Final Invention by James Barrat
Our Final Invention by James Barrat
it’s quite debatable why the Tesla CEO has recommended this book as Our Final Invention by James Barrat: Artificial Intelligence and the End of the Human Era discusses the pros and cons of artificial intelligence about the human race.
15. Prelude to Foundation by Isaac Asimov
Prelude to Foundation by Isaac Asimov
The first best trilogy in science fiction, The Foundation is one of the recommended books by Elon Musk. Initially, the trilogy was published in 1951 by Issac Asimov, utterly describing the downfall as well as the rebirth of a huge interstellar empire in the universe of the coming future.
16. Lying by Sam Harris
Lying by Sam Harris
On the other hand, Lying by American Author and neuroscience Sam Harris is a book that yields the readers to reflect on their own lives and lies. Rationally, this book has a great theme implicating that instead of lying, one can tell the truth to improve and simplify oneās life in society.
17. Atlas Shrugged by Ayn Rand
Atlas Shrugged by Ayn Rand
The 1957 science fiction novel by Ayn Rand is about the concept of the murder of a manās body. Ayn Rand has delineated that the murder is not the end, but the start or rebirth of a manās spirit.
18. Consider Phlebas by Iain M Banks
Consider Phlebas by Iain M Banks
Iain M Banksās first science fiction novel takes people into an unrealistic world filled with human and alien races. Starting from the exploration of the nature of war, morality, and the limitless bounds of mankind’s imagination, Consider Phlebas is a great piece to read.
19. Screw Business As Usual by Richard Branson
Screw Business As Usual by Richard Branson
For business ventures, Elon recommends this book to readers who aspire for a noteworthy future. Moreover, this book has the best, exciting, and inspiring stories of people that can certainly stimulate any reader.
20. The Fault in Our Stars by John Green
The Fault in Our Stars by John Green
The best-selling book is surprisingly also one of Elonās recommendations. The book explores how cancer affects those who are diagnosed and how their families and friends react to their diagnoses.
21. A Song of Ice and Fire by George RR Martin
A Song of Ice and Fire by George RR Martin
Game of Thrones is one of the best series of all time. However, Elonās favorite is its novel āA Song of Ice and Fireā. In a similar narration, A song of Ice and Fire is all about magic, realism, politics, society, with an incredible portrait of characters, violence, sexuality, feminism, religion, and food.
22. Waiting for Godot by Samuel Beckett
Waiting for Godot by Samuel Beckett
The once famous play is now a great book, in which Whitley focuses on the human condition, absurdism, nihilism, and friendship. On the whole, the author captures the true meaning behind a meaningless existence.
The notion to perceive the biology of selfishness and altruism can be achieved by giving a read to The Selfish Gene by Richard Dawkins. Not only humans but also animals are capable of sacrificing themselves for others is evident.
24. Catherine the Great by Robert K. Massie
Catherine the Great by Robert K. Massie
The award-winning story has captured readers with the mere portrait of a woman. Itās a powerful story of a fourteen-year-old German princess, who has traveled to Russia, and eventually, becomes one of the most memorable and powerful women.
25. Structures by J.E Gordan
Structures by J.E Gordon
Elon has recommended this book, especially for engineers, builders, and architects. The plot eventually concludes about uniting together in the end, no matter what.
26. The Story of Civilization: The Age of Faith by Will and Ariel Durant
The Story of Civilization: The Age of Faith by Will and Ariel Durant
This book is solely about cultural history and known for its wonderful narrative history. Ā Moreover, the book is a very informative piece, if one wants to know about cultural creation, its origin, its development, and so on.
27. Stranger in a Strange Land by Robert A. Heinlein
Stranger in a Strange Land by Robert A. Heinlein
This science fiction is every sci-fi readerās go-to fantasy. The novel by Robert A Heinlein depicts the story of a human who comes to earth in early adulthood after being born on Mars and brought up by Martians.
28. Stalin by Simon Sebag Montefiore
Stalin by Simon Sebag Montefiore
The biography of Stalin written by Simon Sebag Montefiore gives a fine narrative of dear, betrayal, privilege, debauchery, family life, and the murderous cruelty of this secret world.
29. The Story of Civilization Our Oriental Heritage by Will and Ariel Durant
The Story of Civilization: The Reformation by Will and Ariel Durant
On the other hand, this volume of The Story of Civilization Our Oriental Heritage depicts the Near Eastern history until the fall of the Achaemenid Empire in 330BC, plus the history of India, China, and Japan.
30. The Hitchhikerās Guide to Galaxy by Douglas Adam
The Hitchhikerās Guide to Galaxy by Douglas Adam
The adaptation of Douglas Adamsās radio series, The Hitchhiker’s Guide to Galaxy is about a human who wanders the universe after the annihilation of the earth with extraterrestrial occupation.
31. The Story of Civilization: The Renaissance by Will and Ariel Durant
Meanwhile, this volume of The Story of Civilization implicates the history of the Renaissance, that is the country Italy. The story predominantly underscores the contributions of famous characters in history.
32. Ignition by John Drury Clark
Ignition by John Drury Clark
The writer creates the story with an idea on the development of the explosive fuels that could help with the search for a rocket propellant in a notion to men into space.
33. The Moon is a Harsh Mistress by Robert A. Heinlein
The Moon is a harsh Mistress by Robert A. Heinlein
The 1996 science factor is about a lunar colonyās revolt against absentee rule from the earth.
34. Das Kapital by Karl Marx
Das Kapital by Karl Marx
Elonās recommendation for capitalism readers is here! The book Das Kapital delivers knowledge of capitalism, from how the capitalist system works to how it ends.
35. Storm of Steel by Ernst Junger
Storm of Steel by Ernst Junger
A crystal clear narration about the experiences of combat on the front line is what makes Storm of Steel a memoir of astonishing power, savagery, and ashen lyricism.
36. A Woman makes a Plan by Maye Musk
A woman makes a plan by Maye Musk
The author Maye Musk shares her experiences through the book A Woman Makes a Plan. Apparently, as a nutritionist and model, Maye has inspired Elon to a greater extent.
37. Modern Engineering for Design of Liquid Propellant Rocket Engines by Dieter K Hazel
As the title says, the book is the introduction to the design of liquid rocket engines and every component used to engineer them.
38. Daemon by Daniel Suarez
Daemon by Daniel Suarez
Daemon, the book is about a computer application named Daemon, which begins to change the real world after the original programmerās death.
39. Foundationās Edge by Isaac Asimov
Foundationās Edge by Isaac Asimov
The storyline is about a love story between Pelorat and a woman named Bliss. When people are forced to lead a life in the future in the galaxy, whereby their lives are at stake.
40. The Stainless Steel Rat by Harry Harrison
The Stainless Steel Rat by Harry Harrison
The stainless steel rat by Harry Harrison has given us one of the famous fictional characters named āslippery Jimā.
41. The history of the decline and fall of the Roman Empire by Edward Gibbon
The history of the decline and fall of the Roman Empire by Edward Gibbon
The novel is about the history of the decline and fall of the Roman Empire between 1776 and 1788.
42. Twelve against the Gods by William Bolitho
Twelve against the Gods by William Bolitho
Over and above, Twelve against God is to honor without hypocrisy the deeds of men and women with larger destiny.
43. The Age of Napoleon by Will & Ariel Durant
The Age of Napoleon by Will & Ariel Durant
A well-written portrait of the age of Napoleon that depicts his heroism and revolution of western civilization.
44. The Machine Stops by E.M. Forster
The Machine Stops by E.M. Forster
The reality of men’s reliance on machines is well-written by E.M Forster through his novel The Machine Stops.
45. Human Compatibility by Stuart Russell
Human Compatibility by Stuart Russell
The depiction of risks to humanity from advanced Artificial Intelligence is seen in Stuart Russellās Human Compatibility.
46. The Story of Civilization: The Age of Reason Begins by Will and Ariel Durant
The Story of Civilization: The Age of Reason Begins by Will and Ariel Durant
This book is about the understanding of modern European history, which tells about religious strife and other scientific progress between the period 1550 and 1650s.
47. Liftoff by Eric Berger
Liftoff by Eric Berger
Elon Musk recommended this book by saying āJust Read Itā, where the inside story of the first four historic flights that launched SpaceX– the worldās leading-edge rocket company.
48. Surface Detail by Iain Banks
Surface Detail by Iain Banks
The story is set in 2970 AD, where the plot covers the six to eight hundred years events of Surface Detail.
49. Matter by Iain Banks
Matter by Iain Banks
This book āMatterā set in his Culture universe, was published on 25th January 2006 by Ā Iain Banks, whereby the story revolves around a pre-industrial human civilization.
50. The Story of Civilization: The Age of Louis XIV by Will and Ariel Durant
The Story of Civilization: The Age of Louis XIV by Will and Ariel Durant
This book is the eighth volume of the Pulitzer series, which is based on a history of European civilization in the period of Pascal, Moliere, Cromwell, Milton, Spinoza, Newton, and Peter the Great around 1648 to 1715.
It is a short story collection by Iain Bank, a Scottish writer that was published in 1991, and tells about the fictional universe.
52. Excession by Iain Banks
Excession by Iain Banks
Another fictional novel of Iain Bank- Recession which featured a utopian fictional interstellar society, so-called āThe Cultureā.
53. The Hydrogen Sonata by Iain Banks
The Hydrogen Sonata by Iain Banks
It is a science fiction novel based on the techno-utopian cultural universe which was published on 4th October 2012 by Iain Banks.
54. The Story of Civilization: The Life of Greece by Will and Ariel Durant
The Story of Civilization: The Life of Greece by Will and Ariel Durant
The plot revolves around the golden age of historical writing, before specialization that had invaded the field. Besides, the story talks about the statesmanship, science, arts, religion, literature, philosophy, and morals of the ancient Greeks.
55. The Player of Games by Iain Banks
The player of games by Iain Banks
Another novel in the series Culture by Iain Bank was published in 1988, is based on a character named- Jernau Gurgeh. He was an expert player of games, rarely lost in competition, and still felt unworthy, whereas he takes place in an ultimate advanced & convoluted game that supported an entire civilization.
56. If the Universe is Teeming with Aliensā¦ Where is Everybody?
If the Universe is teeming with Aliensā¦ where is everybody?
The story If the Universe is teeming with Aliensā¦ where is everybody? is coherent and understandable and covers a diverse range of topics about various research fields.
57. Look to Windward by Iain Banks
Look to Windward by Iain Banks
It is science fiction as the sixth novel in the series Cultural by Scottish writer Iain M. Banks which was published in 2000. Notably, the plot revolves around the events of the Indian-Culture war, whereby Windward deals with the aftermath of the war events.
58. Elon Musk: Tesla, SpaceX and a Quest for a fantastic future by Ashlee Vance
Elon Musk by Ashlee Vance
Elon Musk, himself recommended his autobiography book āElon Musk: Tesla, SpaceX and a Quest for a Fantastic Futureā which was published on 19th May 2015.
59. Einstein: His Life and Universe by Walter Issacson
Einstein: His Life and Universe by Walter Isaacson
The Journalist and American author Walter Isaacson prescribes the life and Universe of the great scientist Einstein in such a way that is acclaimed very well.
60. Lord of Flies by William Golding
Lord of Flies by William Golding
The Nobel Prize-winning British author William Golding published āLord of Filesā which is focused on a group of British boys stranded on an isolated island and their attempts to govern themselves written so intellectually and interestingly.
61. Empire: The life, legend and the madness of Howard Hughes by Donald L. Barlett
Empire: The life, legend and the madness of Howard Hughes by Donald L. Barlett
The storyline emphasis on an aviator, playboy, Entrepreneur, and Recluse- Howard Hudges, which is written by Donald L.Barlett and published in 1979.
62. The Story of Civilization: The Reformation by Will and Ariel Durant
The Story of Civilization: The Reformation by Will and Ariel Durant
This book discusses the events of European civilization from Wyclif to Calvin, i.e 1300-1564. Furthermore, the book speaks about the lives of Charles V, Columbus, Durer, Erasmus, Henry VII, Knox, Luther, More, Rabelais, Wolsey, Mary I, and Chaucer.
63. Second Foundation by Isaac Asimov
Second Foundation by Isaac Asimov
Another book of Issac Asimov and the fifth novel in the in-universe chronology and the third novel of the Foundation series was published in 1953 by Gnome publishers.
64. The Story of Civilization: The Age of Voltaire by Will and Ariel Durant
The Story of Civilization: The Age of Voltaire by Will and Ariel Durant
This volume of Ā The Story of Civilizationcovers the history of Europe and the Near East from 1559 to 1648.
65. Foundation and Empire by Isaac Asimov
Foundation and Empire by Isaac Asimov
The story covers how the enterprising General Bel Rise of the Galactic Empire launched an attack against the Foundation.
66. The Story of Civilization: Rousseau and Revolution by Will and Ariel Durant
The Story of Civilization: Rousseau and Revolution by Will and Ariel Durant
The plot is set on the history of civilization in France, England, and Germany from 1756 and in the remainder of Europe from 1715-1789.
67. Forward The Foundation by Isaac Asimov
Forward Foundation by Isaac Asimov
It is the second of two prequels to the foundation series that was published in 1993 by an American author Issac Asimov.
68. Foundation and Earth by Isaac Asimov
Foundation and Earth by Isaac Asimov
It is the fifth and last novel in the series Foundation by Issac Asimov, generally, the plot is all about the future, whereby humans colonize the galaxy.
69. Heretics of Dune by Frank Herbert
Heretics of Dune by Frank Herbert
Another fifth book in the science fiction series is Dune, which is ranked for best-selling book in 1984. The story is focused on the aftermath of Tyrant Leto II’s death.
70. God Emperor of Dune by Frank Herbert
God emperor of Dune by Frank Herbert
It is the fourth book in the franchise of Dune’s six novels which is based on the God-Emperor, Leto II Atreides, who has become a hybrid of humans and giant sandworms and ruled the universe for 3500 years.
As it is known, Elon Muskās love for books is inevitable, so itās no little surprising how intellectual and inventive he is. Thus, books are great, the moment when you open one and sink into it you can escape from the real world into a fictional story thatās more interesting than yours will ever be.
He is not only a great book recommender but also, one of the greatest entrepreneurs and business magnates of this decade. His love for books can simply tell us how he has molded throughout his career.
As you read earlier, these are the top books suggested by Elon Musk to his fans, by taking us into his private library. Eventually, it is proven that books are what made the Entrepreneur Elon Musk today. Over and above, in 2015, an author named Vance has officially published a biography book on Elon titled āElon Musk: Tesla, SpaceX and a Quest for a Fantastic Future.
FAQ
Did Elon Musk read 2 books a day?
Yes, According to his brother, Elon Musk would read through two books per day.
What is Elon Musk’s favorite book?-
Elon Musk’s favorite book is “The Hitchhiker’s Guide to the Galaxy”.
What book does Elon Musk recommend?
The top book recommendations of Elon Musk are, “Structures: Or Why Things Don’t Fall Down” by J.E. Gordon, “Benjamin Franklin: An American Life” by Walter Isaacson, “Einstein: His Life and Universe” by Walter Isaacson, “Superintelligence: Paths, Dangers, Strategies” by Nick Bostrom and “Merchants of Doubt” by Erik M.
2021 has been a rollercoaster for all of us, but it has been a watershed moment for the Indian startup ecosystem. Since January 2021, 119 merger and acquisition agreements have been completed, compared to 86 for the entire year of 2020. In 2020, this amounted to $1.3 billion in Mergers and Acquisitions; by 2021, the sum had risen to $3.8 billion. These are simply the agreements that have been made public; the bulk of them have not been made public, and their worth might be far more significant. And, given that we’re a month away from the end of the year, there’s undoubtedly more to come. Here are some of the top startup acquisitions to know about.
Here are listed some of the biggest startup acquisitions of 2021.
Acquisitions by Unacademy
Top Startup Acquisition – Unacademy Acquisition
Unacademy is an EdTech firm located in Bengaluru with a network of over 18,000 educators. It provides Live Classes, both free and subscription-based, for various professional and educational admission examinations. Unacademy has been on a buying frenzy recently.
Kreatryx, a platform founded in 2014 that provides videos, test series, and a postal tracking tool for GATE, CIL, SSC and ESE examinations, was acquired through a cash and stock deal in March 2020. Kreatryx continues to be run by its founder, Ankit Goyal. Unacademy gained a competitive advantage in the GATE and ESE exam prep markets due to the acquisition.
CodeChef
CodeChef, a platform for computer programming, algorithms, and programming competitions, was founded in 2009, was acquired by Unacedemy in June 2020. The acquisition is expected to aid the Facebook-backed company’s development of a coding skills segment for students.
PrepLadder
Unacademy paid $50 million for the acquisition of PrepLadder, a platform founded in 2015 which prepares students for postgraduate medical entrance exams. Unacademy’s prominence in the medical entrance examination categories was bolstered as a result of this move.
Mastree
Mastree, founded in 2019, is a K12 learning platform, which mainly focuses on core curricular subjects. It was acquired by Unacedmy for $5 million in July 2020. This acquisition bolstered the company’s position in the K12 education market. After a year of ownership, unacedamy shut down Mastree in September 2021. It also launched ‘Graphy’ in the same line. Users may utilise photos, videos, quizzes, and audio to study books and unique material.
Coursavy
Unacademy acquired Coursavy in September 2020 to improve its position in the Union Public Service Commission (UPSC) examinations category. Coursavy, founded in 2018, is a platform that offers live lectures, online courses and provides students with handwritten study notes. and comprehensive quizzes.
Scapic acquired by Flipkart
Top Startup Acquisition
Flipkart bought Augmented Reality (AR) company Scapic in November 2020, intending to make shopping on its platform more engaging. Flipkart did not reveal the financial terms of the acquisition. As part of the transaction, it absorbed the Scapic team.
It’s a part of Flipkart’s plan to offer more immersive camera experiences, virtual shops, and new ways for brands to advertise on the site.
EY is a leading provider of assurance, consultancy, strategy and transactions, and tax services worldwide. Spotmentor technologies, an end-to-end skilling platform that helps organisations discover skills necessary for the future of work, upskilling, and reskilling employees at scale, was acquired by EY India in November 2020 for an unknown price. It makes use of cutting-edge technology like artificial intelligence and machine learning to help organisations address crucial competence gaps.
Rekrut India acquired by upGrad
Top Startup Acquisition
UpGrad is a Mumbai-based online higher education ed-tech firm that offers data analytics, product management, entrepreneurship, and digital marketing courses. It was named the official education partner for the Startup India learning initiative by the Indian government in September 2016. Rekrut India is a firm that provides recruitment and staffing solutions to help businesses grow their human resources. Rekrut India was acquired by upgrad in December 2020 for an unknown sum. It is the first time that an ed-tech or recruiting business has completed a 100 per cent acquisition.
Rekrut India will continue to function independently following the acquisition.
Directly acquired by ClickIndia
Top Startup Acquisition
Clickindia is a classified website that makes it simple to find, buy, sell, trade, and communicate with others who share the same interests. Directly. Live is a software-as-a-service (SaaS) company that enables people and businesses to plan meetings by integrating its platform into their systems and allowing them to hold video conversations with one another. In March 2021, Clickindia bought directly. Live for an undisclosed sum in an all-cash acquisition.
Fleapo acquired by Stritmedia
Top Startup Acquisition
Stritmedia is a four-year-old Kolkata-based firm that specialises in advertising and news media houses and affiliate marketing.
In December 2020, it paid an unknown sum for Fleapo Pvt Ltd, resulting in the establishment of a new brand called Sinofled Pvt Ltd. Fleapo works in the software and application development industry. Apart from the acquisition, Strirmedia aims to invest about $100,000 in expansion plans, staff building, and the brand’s services department.
Cure.Fit bought Fitternity, a Bengaluru-based fitness aggregation platform, in February 2021. It’s also one of the country’s largest fitness facility aggregators. Cure. Fit is a health and fitness firm that provides digital and offline experiences in exercise, nutrition, and mental health.
Fitternity will continue to operate independently, allowing Cure.Fit to expand its Cult Pass offering. Cure.Fit has now acquired Fitternity for the sixth time. Cult was acquired in 2016, followed by Tribe and 1000 Yoga in 2017, Fitness First in 2018, and Onyx in 2021.
Samunnati Financial Intermediation & Services, based in Chennai, which provides financial solutions for the agricultural sector, announced on April 12th, 2021, that it had acquired farmer-centric Agri supply chain platform Kamatan Farm Tech, an agricultural-technology startup focusing on the farming logistics and supply chain segment. After agri-tech firms LivLush and Sabziwala, Kamatan was created.
Elevar Equity, an impact venture capital firm, financed both and combined their firms in March 2020.
According to a statement from Samunnati, the acquisition would enhance the company’s market connection outreach activities. Farmer Producer Organisations (FPOs), small merchants, and agro SMEs would interact with corporate customers through the new company.
DailyJoy acquired by Lenskart
Top Startup Acquisition
In April 2021, Lenskart, a Delhi-based eyeglasses firm that joined the unicorn club last year, bought DailyJoy, a food and necessities delivery business in Tier 1/2 cities like Lucknow and Hyderabad, to strengthen its technological stack and technical capacity.
The acquisition is only to bolster the Acquiree’s team strength and exploit its technological knowledge. To assist its expansion, Lenskart wants to make Hyderabad a centre for high-quality, consistent engineering.
GamingMonk acquired by The Mobile Premier League
Top Startup Acquisition
MPL is an esports and skill gaming platform based out of Bengaluru. In April 2021, it acquired GamingMonk, a Delhi-based esports broadcasting platform that conducts esports competitions on various platforms, including mobile, console, and PC. The competitors include FIFA, Counter-Strike, and Call of Duty, and they are all streamed. MPL has absorbed the whole GamingMonk crew.
FAQs
What is startup acquisition?
Startup acquisition is the process of buying a successful or evolving startup company that has gained grip in the market.
E-Commerce is a business trending at present due to the increased convenience that it provides to the customer. All the activities of commercial transactions which include transfers, Supply Chain Management, electronic marketing, EDI, and distribution of goods and services are integrated by an electronic system. These convenience and quick buying decisions make e-commerce businesses achieve scale much faster than their brick and mortar counterparts.
E-commerce refers to the science of buying and selling goods and services over an electronic network, known as the internet.
According to a survey done by the Indian Government in 2021 which shows that demand is at a continuous growth of 12.79 % a year. Current active e-commerce penetration in India stands only 28%, with lots of room for improvement, India’s retail e-commerce is projected to reach 23% from 2016 to 2021. If you are looking to start an eCommerce store then here are some business ideas which you should try out.
With the increase in the demographics of people who live an urban lifestyle where time and convenience is more valuable than money, people rely on an e-commerce website to fulfill their fashion need.
Online Fashion Market
Especially in the Fashion industry, there is a huge demand for niche products and services. This makes niche fashion websites massively popular as they serve their audiences with the latest trends. Even though the fashion industry is pretty crowded, there are still people who can’t find what they are looking for.
Creating quality brands that specialize in simple and minimalistic clothing is one such niche that targets the millennial demographics and could be a profitable business opportunity.
You can start your own e-commerce website by using WordPress and Wix and other platforms.
One of the most lucrative markets after 2020 is the online food and grocery business. This market has continued to develop as mobile apps become increasingly popular and are used by billions of people.
Online Grocery and Food Shopping
Given the wide range of products and equally huge market, the food and grocery industry is far from saturation. More and more people in urban areas are quickly shifting towards local produce and markets. As we can see, consumer behavior in the food industry is transforming thanks to emerging technologies and e-commerce trends.
As an entrepreneur, you can start small with local vendors and produce. Once your profits increase, you can easily scale up your business by establishing and improving relationships with your vendors.
A large number of Millennials wish to travel. Although, the process of travel is complicated by the lack of information about the destination they are traveling to and other hassles such as accommodation and transportation. This opens up a huge demand for online travel agencies which can incentivize the traveler and book hotels and transportation in a jiffy as well as providing curated content about the destination, hence making the life of the traveler easy!
The precious time saved in planning for a trip makes this business solve a huge problem for millennial travelers. The e-commerce business has flourished in this segment and a very personalized service curation is required in this segment which can give you the best customers for your business. The travel industry is all about how satisfactory your customerās trip was. So, while starting up with this be quality-oriented.
Online Health Services
Unsurprisingly, even the healthcare sector has begun to creep into e-commerce territory with apps like Practo, Doctor2U, and YourDoctors. Even though each service works on different business models, the underlying concept is the same: doctors offer advice over text or chat to patients.
By making this service online, the need to physically visit a doctor is eliminated which saves both your time and your doctor’s. However, this does not substitute the need for in-person visitations but is useful to determine if an examination is necessary or not.
Artificial Intelligence
Artificial Intelligence
This idea may sound strange, but this is very helpful for everyone. You can create a startup business with the concept of artificial intelligence. It enables companies to gather as well as investigate data in real-time, thus facilitating more efficiency and competence in business.
The customers are provided with a personalized experience of knowledge about their preferences. Some examples of Artificial Intelligence in e-commerce are
In the upcoming ecosystem of startup businesses, startup business consultants have a major role to play. A large number of people starting a new business do not understand the nitty-gritty of starting up a new business and need online experts who can advise them in the right direction to make the process of starting up seamless. People prefer online consultants these days as they look for solutions on the internet with the advent of the digital revolution.
International Shipping
The lack of services in the field of shipping to and from overseas has made many people complacent with online shopping from Indian e-commerce. This presents a huge opportunity for international shipping startups that can book pickups at the mere click of a button.
An international shipping startup can be an alternative for sending products overseas or bringing in goods from abroad. With international shipping, people will be facilitated in terms of delivery of goods and increase the convenience of the globalized Indian online consumer.
Interior designing is important for people who want to have a new home, but can not afford to employ an architect. An interior designer is someone who has the creativity, skills, and knowledge required to design a beautiful and functional space. Online interior designing is a practical as well as cost and time-efficient solution to make a structure of the house and a model home desired by the user at the convenience of their home internet.
Online Education Services
If you have expert knowledge of a subject, industry, or simply found a new way of doing things, then why not take a course about it?
With expected sales at $286 billion in 2023, a whopping 80% growth from the figure recorded in 2017, this makes for a good online business.
People are disappointed in both private and public educational institutions. One tends to be very costly and can only be afforded by a few while the quality of education in public institutions is dismal. Although there are many online courses, the demand for good and cheap education is at an all-time high.
Basically, to start any business a person needs passion and constant dedication. A person should be able to identify specific demand and the target customers for his products and services. We hope this list of online business ideas will help you to start your own business.
E-commerce – FAQ’s
What are the features of E-commerce?
The features of e-commerce are non-cash payment, service availability (24*7), Improved sales, support, advertising and marketing, inventory management, communication efficiency, faster, reliability, less time-consuming, on-the-go service, and saving time. It is available at any time and anywhere, helping in making better management of products and services.
What are the different e-commerce business models?
The different e-commerce business models are Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C), Consumer to Business (C2B), Business to Government (B2G), Government to Business (G2B) and Government to Citizen (G2C).
How does e-commerce work?
When a customer needs any product to buy, a customer goes to the website and chooses the product that he wants to buy. After the selection of the product, a customer will select the mode of payment whether it is online or offline and after that product will checkout and order. The ordered products information has been exchanged with the customer and delivery logistics. This process is being done in just a matter of minutes only. For e-commerce enablement, getting internet merchant bank account, webs hosting, obtaining the digital certificate, provider for online transactions, and purchasing or creating the shopping cart software.
Tell us which different sector e-commerce applications are available in the market?
The applications are mainly available for many different sectors or areas, from those areas some are like books, music, financial services, home electronics, mobiles, entertainment, apparel, travel services, toys, movie tickets, information, gifts and computer products, accessories, etc.
The most iconic Indian actress, producer and social worker- Dia Mirza, who is very known for her social work predominantly works in Bollywood. As everybody knows Dia Mirza is the title winner of Miss Asia Pacific International in 2000 and further appeared as the lead role in many Hindi films.
Later; She did her schooling at Vidyaranya High School and graduated from Ambedkar Open University in Hyderabad. While in college, Dia worked as a marketing executive for a media firm. At the same time, she appeared as a model for some TV commercials such as Lipton, Emami, Wallās Ice Cream, and many more.
After worldwide recognition in attaining the title of Ā Miss Asia Pacific International, Dia made her debut acting in Rehnaa Hai Terre Dil Mein in 2000. Following that, she became the most in-demand actress in the 2000s.
Dia Mirza started her own production company- Born Free Entertainment and produced various Hindi films such as Love Breakups Zindagi, Bobby Jassos, and Mind the Malhotras. In 2019, she proclaimed that she was forming a new production house that would accept only raw content. Apart from being a producer, actress, title winner, and social worker, Dia Mirza also funded various brands/startups.
In the world of plastic, from children playing with toys to major parts used to manufacture a car, which could harm the environment as well as the safety of the person. In recent times, for a certain age group, say, 2-8 years old are consuming tiny plastic toys that come as a freebie along with the purchase of big toys is literally considered to be the most toxic plastic that is made of chemicals added to PVC.
To avoid this, Meeta Sharma introduced the D2C company which aims to keep development-friendly child-safe toys for children up to the age of 8 years. She bought Dia Mirza as an investor and brand ambassador of D2C Toy in October 2021. Dia Mirza was happy as a mother; about being a part of this organization and to keep her children safe and secured from hazardous toys.
Beco
To minimize plastic waste, Beco is a company that was ultimately introduced to adapt an eco-friendly D2C household product that highlights the durability, safety, and sustainability of home appliances. The actress being an eco-warrior has been casting her support since the launch of the brand- Beco.
Subsequently, in October 2021, Dia Mirza joined the group of Beco and was further scheduled to take part in defining kitchen and home care safety. According to the resources, it is stated that the company Beco has raised around 4 Crores in a seed round that is led by Climate Angels funds, Dia Mirza, and other investors.
Back in 2020, The Better Home has roped in Dia Mirza as its Brand Ambassador for a beautiful cause. The Better Home alongside Dia has established a range of eco-friendly home care products that will make the planet as well as a home a better place to live.
Dia joined hands with The Better Home to spread awareness about conscious consumption using the brandās products, and eventually, featuring a strong value system for a healthy home and lifestyle.
UNEP
Dia Mirza – UNEP
Dia Mirza is a fan of a good environment, and thatās the reason why she has coordinated with the UNEP (United Nations Environment Programme). The establishment was responsible for answering any environmental issues happening within the United Nations system. On the other hand, Diaās contribution to many significant environmental campaigns across India has garnered her the face of the UNEP in India.
In her role, Dia Mirza as the goodwill ambassador of UNEP in India has been working with the United Nations for spreading the message on issues like clean air, water, wildlife protection, and climate change.
Tring Icons
Dia Mirza – Tring Icons
Dia is the kind of person who not only pretends to be good but is also a really good person. Diaās love for nature is never-ending. In such a way, she as the ambassador of Wildlife Trust of India has decided to be a part of Tring Icons, Indiaās Largest Celebrity Engagement Platform in 2021, to support and protect India’s frontline Forest Staff.
Apart from being an actress, producer, and environmentalist, she has now become a wildlife soldier too. Moreover, she has inspired several people to come forward and help these forest frontline soldiers who are risking their lives to protect and save our countryās wildlife. Dia initiated this work to illustrate the dangers of wildlife soldiers, including animal attacks, human poaching, no medical accessibility, illegal trading, and road accidents.
Lotus Organics
Dia Mirza – Lotus Organics +
In 2021, Dia Mirza was appointed as the brand ambassador of Lotus Organics +, an organic beauty brand known for its wide range of skincare and hair care products. Subsequently, she has appeared in considerable campaigns across digital platforms since the appointment.
Dia Mirza’s association with the brand was to primarily create eco-friendly practices and improve on suitability. Meanwhile, the brand is acknowledged for its non-toxic lifestyle and prioritizes the benefits of living life the organic way over artificial and chemical.
Over and above, after her start as a part of Lotus Organics +, Dia has initiated small campaigns on Instagram that could make big differences, such as non-usage of plastic bottles, carrying their own cloth bag, and planting of trees, to reach out to Gen Z.
On the whole, Dia Mirza is not only a Bollywood star but also an influential environmentalist, producer, social activist, writer, voice for many eco-friendly campaigns, and a wonderful mother.
Dia Mirza has been fighting for various social causes over the years, including the Cancer Patients Aid Association, Spastics Society of India, PETA, CRY, and NDTV greenathon. Besides, her act of saviour towards animals and the environment has made her really one of a kind. Ā
FAQ
What is the net worth of Dia Mirza?
The net worth of Dia Mirza is $2.5 Million.
What is the age of Dia Mirza?
Dia Mirza was born on December 1981 and is 39 years old.
Who is the husband of Dia Mirza?
Dia Mirza is married to businessman Vaibhav Rekhi.
There are startups budding everywhere. Great companies that started just from an idea and now are building their empires that are huge and vast. With their growing consumer base and stand undistinguished in the market with their offerings promising consistency as brands.
Mostly, women are just stereotyped into being homemakers. And are often not associated with terms like business entrepreneurs. But here are some women defying the odds and stereotypes created by society and are also running successful startups in the fashion industry.
We have curated a list of Fashion startups that are run by women with their stories. So if you are looking for that little spark of inspiration to get you some motivation.
This is the sign to stop doubting yourself and start that business that you are wanting to.
There is an integration/fusion of cultures in this age. People have embraced the idea of a kaleidoscopic approach which has been possible with the help of globalization. With sustainability playing a new and important role in this industry. The industry has a wide scope and a lot to offer trends and styles. Let’s browse through how female entrepreneurs are changing the game with their ventures in the world of fashion.
The wealthiest self made Female Billionaire in India
Nykaa is everywhere and the brand just got its Initial Public Offering (IPO) and has attracted 32.59 billion dollars worth already. Describing itself as India’s one-stop online cosmetics and beauty store, having forty six locations across India and is associated with over 2400+ brands. It is India’s largest online shopping beauty store for cosmetics, beauty products, health products, and more.
Nykaa has four apps on the Play Store: Nykaa Fashion- Online shopping app; Nykaa – Beauty Shopping app for buying makeup and cosmetic products. It has a different segment that caters to men too, and those apps include: Nykaa Man- men’s grooming store and superstore by Nykaa, which is a business to business (B2B) shop.
The e-commerce platform provides seamless shopping experience providing premium as well as affordable products through its omni-channels. The founder, Falguni Nayar, who has completed her Master of Business Administration (MBA) in finance, a student at Indian Institutes of Management (IIM) Ahmedabad, after joining the Kotak Mahindra Bank and serving for almost eighteen years, quit to go after her dream to start the venture. P.S. She has also been the managing director at the bank.
Chumbak
Year: 2009
Founder: Shubhra Chadda and Vivek Prabhakar
CEO: Shubhra Chadda
Sold home with her husband to start their own venture
Shubhra Chadda
With a collection of fashion and home products, Chumbak is an e-commerce store for everything. According to reports of 2020, Chumbak has established forty four stores across India and has its presence in at least twelve cities.
Have you ever worried about what could be the perfect gift for someone’s special occasion? Or been crazy about quirky things? That integrates culture, uniqueness, and funk all in a cool way. Chumbak has got you! People who travel often love to get things back as mementos from their trips, to look back, and remember the precious times. But there is no particular place in the Indian market made exactly for this purpose, nor exactly on the web platforms back then.
There are many gaps in the Indian market that need bridging and usually go unnoticed by the people. Shubhra realized this and took notice of the fact that many people were looking for things to take back after a trip to India.
Here begins her story of Shubhra after being a mother for a year who wanted to do something and embarked on her journey to being an entrepreneur. The couple sold their home to set-up their venture: Chumbak. Their home decor & fashion stores have a ranging variety of products selling perfumes, laptop sleeves, bags, water bottles, other home decor items, apparels for women and more.
Having led many organizations like Lehman Brothers Incorporation, Virgin Media, eBay incorporation, Skype, Gum Tree and driving them to success with her potential, brilliance and skills. Sachi Mukherjee wows you with her knowledge graduating from the St. Stephens College in Delhi she holds a BA degree in Economics with Math’s Ā from University of Cambridge. She is also a Cambridge Commonwealth Trust Scholar and Fellow, a Chadburn Scholar who has completed her master’s from the London School of Economics in finance and economics.
Having received the Unicorn Startup Award in 2016 by NDTV is just one of the accomplishments among many for Lime Road.Lime Road is an e-commerce platform that in the initial stages only served as a platform catering to women, only now it has extended selling clothing and accessories for women, men and kids. Ā
It started with the aim of creating a shopping experience that people find mesmerizing. Engaging users allows them to create personal looks and collections and have the option to share it with your friends.
Zivame
Year: 2011
Founder: Richa Kar
CEO: Amisha Jain
Going beyond just lingerie
Richa Kar
Think outside the box and the whole society calls you crazy. The story of Richa Kar is somewhat the same; she dared to do things differently and do it anyway, even though she did not have her parents supporting her idea of starting a business of selling lingerie online.
Her mother was embarrassed by the idea and had no support from her father. Zivame has both online and offline stores with new launches. The inspiration for starting Zivame that struck Richa was derived from tracking sales of Victoria’s Secret, and she realized that there was no such market in India.
Started with her savings and borrowing money from her friends with the vision to help women shop for intimates online. After going through tough times with receiving criticism came the positive feedback. Dedication and hard work got Richa through her journey to getting investors and later receiving funding for her venture. The story on the official site describes it as going beyond just lingerie. Driving with innovative ideas that were not given much thought about before, influencing women in different ways.
Baggit
Founded in: 1985
Founder: Nina Lekhi
CEO: āNina Lekhiā¬
Fueling the road to success with failure
Nina Lekhi with Shraddha Kapoor
Home-grown premium brand: Baggit, made and designed in India. Which provides bags and accessories made in a vegan, sustainable, and cruelty-free way for women, was started by Nina Lekhi back in 1985 with her hardwork and following her passion. She started Baggit with only seven thousand rupees, which was borrowed from her mother. Now Baggit has one thousand retail stores in India, two hundred and eight employees, and the brand is worth Rs 111 crores.
A student who did really well until the eighth grade and an role model for others, things changed for Nina Lekhi when she neglected much of her studies, not putting much work and having fun in the world with her Ā perspective of how college should be like she flunked in her first year of college at Sophia’s Polytechnic, Mumbai.
Giving failure a direction to feel the sense of purpose after being called with labels like “duffer” and “stupid” she tackled them by proving herself. Nina’s parents were very supportive and encouraged her to build on the lost self-esteem and confidence.
With a head full of curiosity for the world of the retail industry and parents that stood by her. She took up two part-time jobs, for Mike Kriplani Fashions in the retail sectorand at Shyam Ahuja, selling carpets at the age of seventeen, getting first hand experience.
Having people around her who were into businesses and an environment that cherished entrepreneurship starting her own venture felt like a natural move for her. Doing exhibitions and marketing her products at the retail stores where she worked and word of mouth getting her clients, setting up her first store at Kemps Corner with her brother to the slowly climb to the hill of success made it all work.
With a hint of inspiration, passion and courage, you can do it all. Quit that job, dare to dream, believe, fail, and break for, and stand out when the world asks you to fit into the box. Start small, start somewhere if you believe in what you do. There will be setbacks and a lot of society doubting you. Take it from these women, defy the odds, and do it anyway.
FAQ
Who is first woman entrepreneur in India?
Kalpana Saroj, CEO of Kamani Tubes is known as the first women entrepreneur of India.
Who is the richest female entrepreneur in the world?
Oprah Winfrey, Jenny Just, Michelle Zatlyn, and Katrina Lake are some of the richest female entrepreneur in the world.
Who is the first woman entrepreneur?
Madame C.J. Walker is the first woman entrepreneur in the world.
A lot of time companies decide to promote their product via an influencer. They usually select an influencer whose niche is very similar to their own and have a good amount of clout. There are many companies like Honey that became a great success within a very few time due to their influencer Mr Beast. However, sometimes this is can also backfire in certain situations.
In this article, we will be looking at some of these influencer marketing failure stories. These stories will let you know about the things you need to take care of before proceeding with influencer marketing. Ā So lets look at how influencer marketing turns against the brand.
Pringles appointed Brad Pitt as their brand ambassador to market their product. But being an ambassador for Pringles did not go well. The marketing campaign did not go very well and definitely failed to make an impression. This is why it is very necessary to choose a suitable influencer for your brand.
Kendall Jenner and Pepsi
In 2017 released an ad starring Kendall Jenner. In this ad, they show a mass protest. After looking at the protest Kendall who was doing her photoshoot leaves it and joins the masses. As she joined the masses, she took a can of Pepsi and gave it to a police officer. After she handed it over, the police officer, the crowd rejoiced.
The ad clearly missed the mark. Many claimed that this ad diminished the seriousness of Black Lives Matter. Apart from that as Kendall is a white supermodel, it was taken very wrongly by the masses. After this, the daughter of Martin Luther King tweeted that “If only Daddy would have known about the power of #Pepsi.”
DJ Khaled, Floyd Mayweather and Centra Tech
DJ Khaled and Centra Tech
DJ Khaled and Floyd Mayweather are celebrities that have a huge influence on normal peoples life. But sometimes celebrities do not check the authenticity of the company. A similar thing happened when these two celebrities started promoting Centra Tech. Centra Tech is a company that sells crypto-based financial products.
Floyd Mayweather and Centra Tech
A lot of investors started investing in the company after the endorsement. But Centra Tech turned out to be a fraud company. Soon the founder of Centra Tech was charged with fraud in April 2018. DJ Khaled and Floyd Mayweather were also held responsible. This is a prime example of negative celebrity influence.
Another notable example of negative influence is the case of Jenner Sisters and the band tees line. So Kylie Jenner and Kendell Jenner had released several vintage t-shirts where they printed their faces superimposed over images of musical acts.
After they released these T-shirts, they started facing backlash from the public. Even relatives of these popular musicians retorted sharply to the Jenner Sisters. The mother of Mr Wallace replied that “I have no idea why they feel they can exploit the deaths of 2Pac and my Son Christopher to sell a t-shirt.”
Kim Kardashian and Diclegis
Kim Kardashian and Diclegis
Kim Kardashian had promoted a morning sickness drug called Diclegis. The problem was that the drug had a number of side effects. It went unnoticed for sometimes but the FDA got to know about it soon. They ordered Kim Kardashian to repost it with the side effects. The authorities said that every influencer should follow the communication regulations of the products. They should be transparent.
Ajay Devgan and Vimal
Ajay Devgan had been promoting Vimal pan masala for a pretty long time. This lead to many people buying the Vimal pan masala. One of the fans of Ajay Devgan named Nanakram has been using the product. He took to social media to appeal to Ajay Devgan to stop promoting the brand. He said that he had been suffering from cancer after he started consuming the product. This post created a lot of hatred and there was a backlash against the actor. After this, the sale of Vimal dropped steeply.
Shahrukh Khan and Fair and Handsome
Sharukh Khan and Fair and Handsome
Shahrukh Khan had endorsed the Fair and Handsome product for a long time. A lot of customers didn’t take this advertisement in a good way. A lot of people blamed the actor for inducing insecurities in the mind of people because of their skin colour. There was also a petition filed on change.org against the popular Bollywood actor.
Ronaldo and Facial Fitness Pao
Ronaldo is one of the best footballers. He has been routinely seen promoting health products. In 2014 he promoted a Japanese brand Facial Fitness Pao, But the facial fitness product was pretty weird. It was not quite received well by the fans and failed to make an impression.
So before you work with an influencer, here are a few things to keep in mind
Choose the right influencer for your brand:
Choose the influencer who fits your brand. The influencer whose niche or personality matches your product should be chosen.
Mention the side effects of the product when promoting it:
When an influencer is promoting a product, he/she should also mention the side effects of the particular product.
Check if the product does not hurt any sentiments:
Before releasing any product, you should make sure that it does not hurt any sentiments.
Conclusion
These are some of the cases of negative influencing. So as you can see you need to very careful when you are proceeding with influencer marketing. Ā In this, both the influencer and the product company should be careful about each other. I have listed down some of the things you should remember when you are going for influencer marketing. So I hope you now have the information you were looking for. I would now end this article here.
FAQ
What are the cons of Influencer Marketing?
Working with the Wrong Influencers Harm your brand, It is Difficult to Measure Results and there are High Risk Involved.
What are the examples of influencer marketing fails?
Brad Pitt and Pringles, Kendall Jenner and Pepsi, and Ronaldo and Facial Fitness Pao are some of the examples of influencer marketing fails.
Is influencer marketing effective in 2021?
Yes, Influencer marketing is still effective in 2021.
There are only two ways to be successful and have a ridiculous amount of money. The first way is to do the work, put in the hours, work super hard. The second or the other way is to quickly pull out a scam, expose loopholes, thug people and earn millions in a short period of time.
Now, which way is ethical and which way is unethical, that would be another topic for some other day. Here we are to discuss some of the most unethical ways people pulled out in history to create a ruckus. The biggest Ponzi schemes of the world.
A Ponzi scheme is a form of fraud that is performed by a dummy organisation, built with the sole purpose to defraud people by luring them to good schemes to get the money and vanish. We will go with a list of top Ponzi schemes and numbers do mean a lot in here – Ā
There was a person named Bernie Madoff who was a popular American financier and who allegedly executed what is said to be the largest Ponzi scheme in history, defrauding thousands of investors of tens of billions of dollars over the course of 17 years, and maybe even longer.
He was also the chairman of the Nasdaq in the early 1990s. He died in prison on April 14, 2021, while serving a 150-year sentence for money laundering, securities fraud and several other felonies. Yes, you read it right, 150 years in sentence and he died during the ongoing term.
Bernie came up with promises of unbelievable and steady returns through an investing strategy known as split-strike conversion, which is funnily a real trading strategy.
He simply deposited funds (from clients) into one bank account which he used to pay existing investors who wanted to cashback. He funded retrievals by attracting new investors with good capital but was unable to maintain this transaction balance when the market turned upside down in 2008.
He admitted to his sons who worked at his firm but, he claimed later, were not aware of the scheme as of December 2008. They turned him to the authorities the very next day. The fund’s last statements indicated it had a whopping $64.8 billion in client assets.
Sergei Panteleevich Mavrodi with such a spell of a name was a Russian financial fraudster, supercriminal and previously a deputy of the State Duma. He was the founder of ŠŠŠ, a scheme or basically a company that defrauded millions of people around the world. He was the Deputy of a state and that made him a trustworthy individual and the trust was misused.
MMM was established in 1989 by Sergei Mavrodi, his brother Vyacheslav Mavrodi, and Olga Melnikova. The name of the company is simply the initials of the founders’ surnames.
In the beginning, Sergei operated a network of enterprises importing computers. In 1992, tax police accused MMM of tax evasion, leading to the collapse of a subsidiary which was a bank, Suffocating the company of financial support.
Facing difficulties in funding its foreign trade, the company jumped into the financial domain. It offered American stocks to Russian investors, but the new business was met with little success.
The MMM Ponzi scheme was launched in February 1994, promising quite some super annual returns of up to 3000%. The company started an aggressive TV ad campaign, spending a lot of money to get to the most investors.
The advertisement campaign appealed to the general public by using “ordinary” characters that viewers could relate to. The most popular of them was a “folk hero” of early 1994, Lyonya Golubkov.
Another notable marketing effort was a giveaway of free Metro trips to all citizens on a certain day. That was how the scheme was popularised and landed on the plates of investors. This became the recipe for a successful scam and thugged the public.
Stanford Financial Group
Allen Stanford
The Stanford financial group was an international organisation that provided financial services. They were privately owned and the company was managed by Allen Stanford. Headquartered in Uptown Houston, Texas, it had 50 offices around the world. It was seized by the United States authorities in 2009. It was said to have managed a whopping US$8.5 billion of assets for clients that were more than 30,000 and in around 136 countries of six continents.
On February 17, 2009, US federal guys entered the Houston offices and Law officials placed signs on the office doors stating that the company was temporarily closed, but the company was in operation but under the management of a receiver.
The feds placed charges of fraud due to that receivership and ten days after that the U.S. The Securities and Exchange Commission amended its complaint to accuse Stanford of turning the company into a “huge Ponzi scheme“.
Caritas means ācharityā in Latin, which is quite ironic for such a Ponzi scheme originated in Romania that was active from 1992 to 1994, that is for around two years. The company was founded by Ioan Stoica.
It attracted millions of investors and depositors from all over the country, who invested millions of dollars in that scheme in hope of amazing returns before it finally went down or went bankrupt on the 14th of August 1994, having a debt of whooping US$450 million ($786 million in current terms).
It covered itself wearing a blanket of “mutual-aid”. It showcased itself as an enterprise aimed at helping Romanians during the transition (Capitalism) and it lured investors with a promise of a good eight times the capital they initially invested in a matter of six months.
Caritas prospered this scheme with the help of a relation it had with the Romanian National Unity Party (PUNR) and the mayor of Napoca, Gheorghe Funar, who helped this scheme to set up and even helped it garner good trust by renting them space in the Cluj hall, appearing with Stoica in public and on television they managed to get some trust from the general public.
Funar even went ahead and paid for space in the local newspaper to publish a list of the chosen ones, who would see their money multiply 8 fold; the list had 44 pages per day less than a month before the Ponzi firm collapsed. It went bankrupt.
Its bankruptcy made the Romanian government active and it searched and closed down such schemes. The government even got warnings about the scheme from several mediums, including the Intelligence Service of Romania, which wrote a report in early 1993 (which was leaked) and from the Chief Economist at the National Bank, Daniel DÄianu, who straightforwardly called it a fraud.
The above article discussed some of the biggest Ponzi schemes witnessed in the world. There are surely much more other than these, some small in scale and some even wider in scale. These are people who used loopholes in their favour and even discovered them when they needed to. All this takes courage and the will to know the game well in order to steer the wheel in a Ponzi direction.
All this shows a human character getting to the worst of creativity and shortcuts to earn quickly by defrauding the trust of millions. This is how ugly can trade happens when performed by tricksters.
This also shows how important it is to be in the know about what’s happening around us and how to get rid of ignorance where most people live. Get to know these masterminds, learn how laws can be bent and learn how you can safeguard yourself. In a world of democratised information, ignorance should be left behind.
FAQ
How can you spot a Ponzi scheme?
If the scheme offers “Guaranteed” High Returns, Consistent High Returns and has Unlicensed Sellers it might be a Ponzi scheme.
What are some of the biggest Ponzi schemes?
Madoff Investment Scandal, Stanford financial group, and MMM are some of the biggest Ponzi schemes.
What is a Ponzi scheme?
A Ponzi scheme is a form of fraud that is performed by a dummy organisation, built with the sole purpose to defraud people.
Invention upgrades human life and makes it more comfortable. As the patenting methods are getting easier day by day, many people are coming to patent their innovations. In the US, they register more than 2 million patents in a year. Patent officials say that almost everything is invented. This statement will be further proved when you will see the different Crazy patents done by companies. Ā Some of these will delight you while some of them are completely useless.
In this article, we will be looking at some of the craziest patents done by companies. If you are in the process of ideating any innovation these patents will also fuel your imagination and help you make unique ideation. The patents have come from companies like Apple, Amazon, Google, and many other tech companies. These patents will help you think out of the box. So without any further ado, let me talk about the various patents by the companies.
Here are some of the smart to crazy patents. A lot of them will actually lead you to think in a completely different way. These patents if successful will revolutionize their particular sector.
Amazon has designed a special kind of blimp-based delivery system. They would use this blimp-like drone to distribute Amazon packages. This drone operates in a unique way. It has many mini drones within it. When the delivery spot arrives, a number of mini-drones will come out carrying the goods with them and delivering them to their place. They will directly deliver it to the customer in case they are delivering it at a great event like a football match. This is a unique innovation that will redefine logistics and the supply chain of Amazon.
Motorola Neck Tattoo
Motorola Neck Tattoo
Motorola has patented a neck-based tattoo by which you can communicate to your phone. This is a temporary tattoo through which you can do all the functions in the phone. It can also be used as a lie detector. The tattoo has a mic and has a power source attached to it.
Apple Smart bike
Apple is not only planning to design different iPhones and iPads. Apple has patented a smart bike. This smart bike has several features as it can communicate with other bikes. They can share things like speed, velocity distance traveled, heart rate, etc with the other bike. Ā
Weather triggered ads by Google
Weather Triggered Ads by Google
Google in 2012 developed a unique technology called weather-triggered ads. In this Google will be able to detect the weather of a place and then go on to advertise suitable products immediately. This can be a great way to improve sales as they are selling those things which you need at that time.
Amazon Search Drone
Amazon Drone
Amazon has designed a special drone that can help search a child. This drone is voice-operated and acts as an aerial voice assistant. There are a series of special commands which help you to search for somebody. Apart from that, this has many other utilities as well. It can also be used by traffic police for recording details of any car.
Google Restaurant bill splitting software
Google Restaurant Bill Splitting
It is a shared experience that when you go to a restaurant, every other friend has an excuse for not paying the money. At the end of the day, you end up paying the bill thinking that the rest of them will pay the money back. But sometimes they forget to pay you. So Google has come up with an innovative restaurant bill splitting software that splits the bill amongst your friends.
Microsoft Augmented Reality Item finder
Microsoft AR Item Finder
Microsoft has devised an Augmented Reality item finder that can help you find any missing item. This device keeps a track of the things which you are using. If you have forgotten some item which you were using then this device will help you find it back. They use the Microsoft Holo lens in this device and it identifies and records the items you are using. It also somewhat tracks its movement. Next, you lost something, it will tell you where you put that thing last and will take you to this place.
Apple Spiral Glass Staircases
Apple Spiral Glass Staircase
Apple has designed and patented a glass staircase that can be used in any restaurant and hotel. This is a very common architecture structure but Apple has its own modifications in it. They patented their spiral form of the glass staircase in 2013. This was a more improved version of the previous patent. It was first put up in their Shanghai store.
Amazon Beehive like Tower
Amazon Beehive Tower
Amazon has patented a beehive-like Tower that can store and dispatch in a proper way. This is a very smart tower that can store items, sort strategically, and ship it. There are also drones that take the product and deliver them to their required destination.
Google Comic Patent for Social Media
Google has come up with comic-based social status sharing. In the olden days, we were sharing photos and videos of our present day. With the Google comic strip, we can share a cartoon that would tell about our current status. In this, the software would suggest an animation character that would be similar to the status you want to share. Now the user can also alter the comic and share it accordingly. Google patented this product in the year 2013.
Conclusion
These were some of the crazy patents done by companies. Hope you enjoyed reading through these unconventional inventions. As you must have also noticed that every innovation is very simple but the impact is huge. Now if you are also ideating something, you can definitely improve on it by taking ideas from here. Hope you are happy with the information you got from the article.
FAQ
Which company has filed the most patents?
Sony, Qualcomm, Amazon and BOE Technology are some of the companies that have filed the most patents in 2020.
What is the most valuable patent of all time?
The patent for the telephone was the most valuable patent of all time.
Why are there so many weird tech patents?
Companies file for patents to keep your competitors from developing something more than a way to make sure that companies can develop the particular product.
Kimi Dutta
