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  • 10 Best Social Media Posts Schedule Management Tools

    Social media is the place that most people now choose to share their thoughts, interests, day-to-day activities, ideologies, information, and basically every activity and the tiniest of moments and memories from their lives. The swift growth of technology and the arrival of affordable devices like laptops and mobiles further served as a boon for social media’s escalation.

    It has been seen in 2021 that there are around 4.48 billion active social media users in the world. This growth has been recorded at 13.13% in the past year alone, thereby indicating that the growth of social media is very much real, palpable. With the increase of users, the number of social media platforms has also largely multiplied.

    All of these speak volumes of the hassles that an individual or a company needs to undergo to manage their social media accounts across different platforms today, which has become crucial to ensure the recognition of a brand or a business on social media.

    Keeping the audiences engaged is the motto! To monitor the performance of all the social media handles, create and schedule content, edit them, duly optimize them and make quality uploads are more than important today. Here’s where the social media posts schedule management tools come into the scene.

    Right from posting an update to analyzing your performances, the management tools take care of everything. These serve as time-savers and help you invest in creating quality posts, designed to improve the growth of your brand or business.

    If you are still wondering what these tools are and how they will help you or if you are confused regarding what to choose, then don’t worry. This is because here in this article, we have decided to visit some of the best tools available in the online market to effectively manage the social media calendar.

    Best 10 Social Media Scheduling Tools

    1. Sprout Social
    2. Hootsuite
    3. Agora Pulse
    4. Later
    5. Buffer
    6. Planoly
    7. MeetEdgar
    8. Sendible
    9. Canva
    10. TweetDeck

    Conclusion
    FAQs

    Best Social Media Scheduling tools

    Sprout Social

    Sprout Social - Best Social Media Scheduling Tools
    Sprout Social – Best Social Media Scheduling Tools

    Sprout Social is a software company, which comes with excellent solutions for analytics, marketing, and account management. Launched in 2010, Sprout Social has grown to be one of the best brands with the most effective range of social media management tools largely used by businesses and individuals. They’ve nearly 30,000 business customers, including brands like Shopify, Evernote, Casio, etc. Sprout’s automatic scheduling of posts allows you to schedule upto 10 posts per day. Based on your past actions, Sprout Social suggests you some best timings for your posts. The social content calendar option allows you to view, edit, reschedule or delete posts from your social accounts at one point.

    Attributes

    • Schedule + Duplicate feature helps you customize posts for each social media platform, without having to copy-paste them repeatedly.
    • Optimal Send Times will be assessed by Sprout’s ViralPost, to identify the best time for posting your niche on social platforms.
    • An extension for Sprout can be added to your browser, which makes it easy for you to share any link immediately you come across.

    Pricing

    A free trial of 30 days will be followed by three monthly plans. With an annual commitment, you can get little discounts on these prices.
    Standard – $99/month
    Professional – $169/month
    Advanced – $279/month

    Hootsuite

    Hootsuite - Best Social Media Scheduling Tools
    Hootsuite – Best Social Media Scheduling Tools

    Hootsuite serves as a trusted brand for more than 15 million people around the world and for 800 Fortune 1000 companies as well. It provides a one-point destination for all your social media management requirements, which helps you create and schedule posts for a future date. You can manage all your social media accounts like Facebook, Instagram, Twitter, LinkedIn, and YouTube at one stop, by integrating them into Hootsuite. It identifies the time gap between your posts and helps you fill them, thus saving plenty of time.

    Attributes

    • Allows to create, plan and schedule posts well in advance to avoid last-minute tensity. Multiple posts can be scheduled at once through their Bulk Composer.
    • An option to respond to messages from different platforms in one place. Filters help you to prioritize important messages that require action and discards the rest.
    • Analyze your activities on all the platforms in one place to efficiently evaluate your performance.

    Pricing

    There are three plans available and an additional fourth one namely, Enterprise Plan which is custom priced. You need to contact Hootsuite for the exact pricing. The other three plans are:
    Free Trial – 30 days
    Professional – $49/month
    Team – $129/month
    Business – $599/month

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    Agora Pulse

    Agora Pulse - Best Social Media Scheduling Tools
    Agora Pulse – Best Social Media Scheduling Tools

    Agora Pulse is a popular social media management tool that allows users to manage, schedule, and respond to posts from different platforms. With a beautiful user interface, it supports the managing of platforms like Facebook, Instagram, Twitter, YouTube, and Google+. There is a built-in calendar, that gives a bird’s eye view of all the posts that had been posted or scheduled for a future date, awaiting approvals, and that have gone live. It educates you with the latest trends and helps you understand your audience.

    Attributes

    • Unified Social Inbox brings your followers’ messages from all platforms into one box where you can categorize and label them as per your preference.
    • Keeps you informed about the public responses for your brand and that of your competitors.
    • Allows you to organize, collaborate and optimize your posts for a better reach of audience.

    Pricing

    Agora Pulse offers a free plan with limited features. Their full-fledged features come under three plans, out of which Enterprise Plan is priced based on your requirements. There is a free trial offered for 30 days. You can get a discount of 20% with an annual subscription commitment.

    Pro – $99/month
    Premium – $199/month

    Later

    Later - Best Social Media Scheduling Tools
    Later – Best Social Media Scheduling Tools

    Later is a marketing and social media management platform, that helps businesses to schedule and plan their social media operations. Initially, it was formed to help users with Instagram posts. Later, it expanded its operations to Facebook, Twitter, and Pinterest. Later allows you to visualize, plan, analyze and schedule posts. Once done, it can send the post to your mobile phone on the specified date and time, where it can be posted with a click. They express themselves as Instagram-friendly.

    Attributes

    • Later makes the scheduling task even simpler while planning for a week. You can just Drag-and-Drop the post at the required time of the day.
    • The latest trendy Hashtags can be identified through Hashtags Tools.
    • Scheduling can be done for upto 30 days. Later can automatically upload your post once scheduled, without the need for your further involvement.

    Pricing

    Here too, there is a free plan with fewer features. A Free Trial of 14 days is available and yearly plans offer you a discount of 17% on the below prices:

    Starter – $15/month
    Growth – $25/month
    Advanced – $40/month

    Buffer

    Buffer - Best Social Media Scheduling Tools
    Buffer – Best Social Media Scheduling Tools

    Buffer is a digital marketing company the website of which has a collection of powerful management tools for social media. With the tools offer by Buffer you can customize posts for each of your social media accounts independently. The calendar view summarizes your activities for a quick glance. Furthermore, you can also analyze the performance with the help of the Analytics feature. Scheduling and publishing in social media are made easy and time-saving through Buffer.

    Attributes

    • Buffer assists you with suggestions on how to improve your performance, with few clicks.
    • The impressive calendar tool allows you to plan your campaign and posts in advance, thus saving time.
    • Labels and Hotkeys prioritize the important comments, making it easy for you to skip the unimportant ones.

    Pricing

    There is a Free Plan available, which can only manage upto 3 channels. The Essential Plan of Buffer charges $6/month and offers the addition of unlimited channels. Buffer also allows a free trial of 14 days to its customers.

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    Planoly

    Planoly - Best Social Media Scheduling Tools
    Planoly – Best Social Media Scheduling Tools

    Planoly stands to be the major planning solutions for many brands on social media. They have served more than 8,50,000 people including users from Fortune 500 companies. Planoly is an easy-to-use tool and adding of images or videos can be done through simple steps. They offer a wide variety of facilities for social media planning like, Drag and drop for easy scheduling of posts, easily ascertaining the time gap between contents through their grid system, identifying what needs to be improved through Analytics and so on.

    Attributes

    • Sellit allows you to convert your social account into an online store with just a click. You can sell anything to your followers without the need for website.
    • StoriesEdit helps you create designer posts for your social account.
    • Planoly promotes themselves as an official partner of Instagram and Pinterest.

    Pricing

    A free plan with limited features is given. Free trial of 7 days is offered after purchasing one of the three plans. A discount is given for purchases with annual commitment.
    Solo – $9/month
    Duo – $19/month
    Custom – $29/month

    MeetEdgar

    MeetEdgar - Best Social Media Scheduling Tools
    MeetEdgar – Best Social Media Scheduling Tools

    MeetEdgar is another social media management tool, that comes with all the common features as of its competitors like, scheduling tasks, auto posting and many others, with you involving less. Different categories like blog posts, promotions, quotes, etc. can be added and queued to the calendar to be posted on a future date. It has a good interface and commitment less Free trial for 7 days.

    Attributes

    • Edgar even does the scheduling on your behalf. It uses the uploaded contents from content library and schedule a post for you.
    • If the content time gap increases, it automatically chooses some of your evergreen contents or posts, and re-posts them on your account to maintain consistency.

    Pricing

    Free Plan – No cost
    Edgar Lite – $19/month
    Edgar – $49/month

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    Sendible

    Sendible - Best Social Media Scheduling Tools
    Sendible – Best Social Media Scheduling Tools

    Sendible is a simplified social media management tool that performs scheduling, posting and reporting the needs of users. Sendible provides you with a deep segmented analysis of your performance in social platforms. You can capitalize this opportunity for a huge audience as Sendible takes you through 20 different social platforms.

    Attributes

    • There’s an in-built Google Analytics facility that helps you assess the content’s performance and improve it.
    • Sendible telecast real-time feedback for your posts.
    • They ensure a good contact management with your customers by including their CRM in the app.

    Pricing

    Discount of 15% is offered on yearly subscription and a free Trial of 14 days is given on purchasing any of the monthly or yearly plans. There are four set of plans available:
    Creator – $29/month
    Traction – $89/month
    Scale – $199/month
    Expansion – $399/month

    Canva

    Canva - Best Social Media Scheduling Tools
    Canva – Best Social Media Scheduling Tools

    Canva is basically a graphic design company, which helps in designing graphics, posters and other requirements for social media. Canva Content Planner and Scheduler was introduced recently and now, it supports multiple social media platforms. They’ve integrated ‘Schedule post’ feature with their primary work of graphic designing, which gives a creative output to post on social media.

    Since Canva Content Planner is a new arrival, it is getting better day-by-day and keeps adding new features consistently. With their level of success in designing market, this new content planner would surely reach the cliff, leaving their competitors behind.

    Pricing

    Canva Content Planner comes as an add-on to Canva Pro plan which is priced at $12.99/month.


    Try Canva

    TweetDeck

    TweetDeck - Best Social Media Scheduling Tools
    TweetDeck – Best Social Media Scheduling Tools

    TweetDeck was originally formed as an independent company but later it was acquired by Twitter. It is an exclusive facility for Twitter and helps you manage multiple Twitter accounts at one spot. Scheduling of Tweets for multiple accounts can be done efficiently using TweetDeck. It is a simple and effective tool and provides their service at absolutely no cost or plans.

    Attributes

    • Advanced Search option helps you find your search by using features like Type-ahead, sentiments, column filters, wildcard and more.
    • Though it is Twitter excusive, LinkedIn account can be integrated for convenient management.

    Conclusion

    Social media calendar management tools ensure investing your time on essential needs and enhancing your social page with quality content and rooted audience. They help in scheduling, organizing, posting, analysis, optimizing contents and many more. All of the above tools perform these basic functions, while some of them outstands the others through their special features. Depending on the size and need for your social platform, you can choose the right tool, that optimally satisfies all your requirements.

    FAQs

    What is social media scheduling tools?

    A social media scheduling tools are SaaS tool that helps you schedule social media posts for multiple social media accounts for a certain date and time.

    Which are the best Social media posts scheduling tools?

    Some of the best Social media posts scheduling tools are:

    • Sprout Social
    • Hootsuite
    • Agora Pulse
    • Later
    • Buffer
    • Planoly
    • MeetEdgar
    • Sendible
    • Canva
    • TweetDeck

    What is a social media calendar?

    A social media calendar is an summary of all your upcoming social media posts and schedules. It is generally organized in the form of a spreadsheet, Google calendar or interactive dashboards.

  • Top 10 Best Business Ideas for Teens and Young Entrepreneurs

    Today, the world is moving at a faster pace. Work-life has become an integral part of everyone’s life. Now, work and money come on top of the list of most millennials and Gen Z. With this mindset, the competition is increasing in every field. This requires a child to start preparing for this competition right from the teenage years.

    Nowadays, teenagers are super keen on the thought of becoming independent at an early age. The idea of being a young entrepreneur crosses the mind of almost every teenager now. Teenagers are willing to experiment in different fields to make a business out of it. Online tutoring, social media influencers, selling handmade and personalized goods, baking, home-cooked meals are some of the ideas that pay well as a business for teenagers. So, if you are a teenager and you want to earn some extra money, start right now.

    Lets look at business ideas that you can execute as a teenager.

    Online Tutoring
    Website Creation
    Digital Marketing
    Social Media Influencer
    Making and Selling Handmade/Personalized Goods
    Cooking and Baking
    Graphic Designing
    Fashion Designing
    Freelance Writing
    Photography
    FAQs

    Pandemic and the Idea of Business Among Teenagers

    Businesses have always been there. People usually follow the regular pattern of going to school, college, getting a job, saving money, and then starting a business. However, during the pandemic, the students had more time to think which paved the way towards starting a small business.

    Digitalization helped teenagers to get equipped with all the information and skills that they need to start a business. So, the pandemic also played a big role in boosting the idea of small businesses by teenagers.

    1. Online Tutoring:

    Online Tutoring

    During the pandemic, everything shifted to the online mode. One of the biggest transitions was for the children as their whole classroom got reduced to a screen. This change made the concept of e-learning even more popular than before. As a teenager, you can become an online tutor in any field that you know you are good at. You need to know your requirements and target audience.

    If you want this business to work, always remember to be professional and keep your course pattern and model effective. You can market your service among the near and dear ones or can also register on online tutoring websites.

    2. Website Creation:

    Website Creation

    Websites are not just the pages appearing on our screens. They hold a great amount of earning potential in them. As a teenager, you can learn to create your website with the help of online courses or even YouTube. Once you create your website, you can do affiliate marketing by writing blogs. You don’t need any technical skills to do it. All you need is a great passion to start your own business and start earning.

    3. Digital Marketing:

    Digital Marketing

    The term Digital Marketing is now used in every business. You can learn digital marketing from online courses. When you search for digital marketing courses, you will find a variety of paid and free courses. You can start with free courses to learn and grab interest in the field. All you got to do is practice and get yourself familiar with SEO, SEM, Ads, Google analytics. The best thing is that you can learn this at home and even start earning right from the comfort of home.

    4. Social Media Influencer:

    Social Media Marketing

    If you are someone who loves to be in front of a camera, then this is perfect for you. There is no doubt in the fact that social media influencers are gaining popularity and are no less than a celebrity. Influencer marketing involves the marketing of products and services through influencers who have built an audience over social media.

    The first step for you is to determine your niche and, create your profile accordingly. Then you have to know your audience and create meaningful and consistent content for them. Consistency not only helps to retain the followers but also attracts new ones. You need to know related to social media, ads, analytics, digital marketing to excel in this field. This is a lucrative business option for teenagers as they get to be their bosses.

    5. Making and Selling Handmade/Personalized Goods:

    Making and Selling Handmade/Personalized Goods

    This idea is great for teenagers as it enables them to explore their creative side and make an earning out of it. Handmade and personalized goods never go out of style. You can make customized jewellery with beads, clay, or resin. If you are good at painting, you can make portraits or other art and sell it online. Personalized gifts like photo frames, handwritten letters can be sold. You can even make organic soaps at home and sell them online. In this way, you can start your own small business from home and start earning.

    6. Cooking and Baking:

    Cooking and Baking

    Home-cooked meals are always in demand. If you love to cook or bake, you can make an Instagram page for it and start taking orders. You can cook proper meals, bake cakes and even make chocolates at home and sell them.

    7. Graphic Designing:

    Graphic Designing

    If you have some design skills, you can sharpen them up and start earning. As a teenager, you can design posters, logos, ads, online graphics and sell them to customers. You can sign up on Fiverr, Freelancer.com as a seller and start looking for clients. This is a great business option for teenagers as they can earn while being creative.

    8. Fashion Designing:

    Fashion Designing

    This is a lucrative business idea for the ones who love fashion and design. If you know how to stitch, you can make customized clothes and sell them online. If you don’t know how to stitch, you can hire someone to stitch for you, while you design the garments. As teenagers, you can set up a website or build an Instagram page to sell your product.

    9. Freelance Writing:

    Freelance Writing
    Freelance Writing

    If you are someone who enjoys writing, this idea is a blessing for you. Since you are a teenager, you must be already writing your papers for school or college. So, it is a good idea to take up some commissioned projects on the side to make some money. You can sign up on marketplaces like Fiverr, UpWork and start looking for writing gigs.

    10. Photography:

    Photography

    Photography is a creative business idea for the ones who love to capture moments. As a teenager, you don’t have to take up any professional course. You can learn the basic techniques of capturing and editing online. You can take projects like clicking pictures for a birthday party, personal photoshoot, and more in your free time.

    Conclusion

    Teenagers, nowadays dream of being young entrepreneurs. They want to earn but also take their passion along with it. So, it is always a good idea to start a business at a young age. Starting a business early not only helps to earn money but also equips the youngsters with adequate skills that come in handy in their life.

    FAQs

    Can under 18 year old start a business?

    People under age 18 cannot form legal business entities, and their parents should do so on their behalf.

    What do teens sell online?

    You can sell clothing, electronics, antiques, toys, cookware, collectibles, sporting goods, art, and just about anything else imaginable.

    What is the easiest company to start?

    The easiest business to start is a service business, especially for a beginner. A service business is any kind of business where you sell services. In other words, you sell your skill, labor or expertise — instead of products or goods.

  • Interesting Facts About Jiomart Online Grocery Shopping Platform

    In April 2020, Reliance Industries Ltd launched JioMart, an e-commerce website on the Jio platform. JioMart is an online grocery shop that delivers 50,000+ grocery items at a discount to your home via a fast delivery system. It is based on a demand-driven model. The website began operations in Thane, Kalyan and Navi Mumbai and eventually expanded throughout India. Customers responded positively to the service, and the firm is currently expanding its presence in other Indian cities and villages. JioMart has developed a digital pan-India infrastructure in collaboration with local Kirana stores and its retail outlets.

    Instead of employing a warehouse infrastructure, the firm works with local shops. The grocery goods are sourced by these shops and delivered to the customers.

    Reliance plans to compete with existing grocery platforms in India, such as Swiggy, BigBasket, Zomato, Grofers, and others, via JioMart. Some interesting facts regarding the e-commerce platform are listed below.

    Jiomart Does Not Have Any Warehouses
    Jiomart Selling Platforms
    How Does Jiomart Work With Retailers?
    A Retailer Can Become A Jiomart Seller
    Why Is Jiomart Such a Strong Competitor?
    Jiomart’s Features
    Mukesh Ambani’s Jiomart Aims
    Jiomart Supported through Reliance Aquisitions
    Jiomart’s Business Strategy
    Jiomart’s Competitors
    Conclusion
    FAQs

    About JioMart

    Jiomart Does Not Have Any Warehouses

    JioMart, unlike its competitors Flipkart and Amazon, does not stock its items in massive warehouses. To supply merchandise, they have partnered with local retailers or Kirana stores.

    Jiomart Selling Platforms

    JioMart Grocery Shopping Platform
    JioMart Grocery Shopping Platform

    Fresh fruits and vegetables, groceries, snacks, drinks, home & household basics, beauty & hygiene, and infant care are just a few of the supermarket items available at JioMart.

    You may purchase and order things using the Jiomart website and app. Previously, Jiomart teamed with Mark Zuckerberg through Facebook-owned WhatsApp, and the two companies joined together to improve JioMart’s service and reach out to WhatsApp customers. Users may submit orders over Whatsapp, which would make it easier for clients who are not comfortable using digital platforms to shop from JioMart. As a result, the service became much more user-friendly.

    How Does Jiomart Work With Retailers?

    Jiomart links with local businesses and delivers items to clients by obtaining them from the closest store in the customer’s neighbourhood. To place the order, the consumer will utilise their official WhatsApp number.

    The user will get a bill that must be paid in cash after confirmation. When the order is ready, the client will be notified and instructed to pick up the order from the store.

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    A Retailer Can Become A Jiomart Seller

    Any retailer can easily be a seller at JioMart. To become a vendor on JioMart, a retailer must first register. Store owners may use the JioMart app to display their inventory, take orders, make deals, and manage online sales after registering. JioMart would make sure that vendors using its platform have a pleasant selling experience. Retailers will be provided with the necessary assistance to ensure that items are delivered to customers promptly.

    Why Is Jiomart Such a Strong Competitor?

    In comparison to competitors such as Amazon, Jiomart provides lower costs to merchants and has a significantly greater portion of the distribution pie. JioMart, unlike other e-commerce platforms, works with small businesses. It serves as a distributor, distributing items to merchants and fulfilling orders for JioMart through its small shop network.

    JioMart presently delivers 250,000 orders every day, and the e-commerce site has ambitions to expand into electronics and other categories shortly. At the moment, JioMart is offering all food goods at a discount of 5% off the MRP. It is even less expensive than Amazon, Flipkart, Zomato, and Swiggy. JioMart also provides a larger selection of items than other e-commerce sites and no order limits.

    Reliance Retail has a 20% share of the grocery market among organised companies and is 40% larger than the second-largest competitor, DMart.

    The firm has a 5% organised segment share in fashion retail, which is more than 50% greater than competitors like Aditya Birla Fashion (ABFRL).

    Jiomart’s Features

    Every e-commerce site has a minimum order requirement to qualify for free delivery. However, Jiomart has no such need. According to the firm, there is no minimum order for free home delivery. The firm plans to deliver orders placed on Jiomart within one to two hours, with large purchases arriving the same day or the following day. Every product on JioMart has a minimum discount of 5% and can go up to a maximum value of 50%.

    The firm should accept things returned without inquiry, making the service more customer-friendly.

    Mukesh Ambani’s Jiomart Aims

    JioMart was not an impulsive action by Mukesh Ambani but rather a well-thought-out strategy to grab the lucrative e-commerce market. By 2021, the domain is expected to be worth $1.2 trillion. His superb effort reflects his aim to compete with global e-commerce behemoths like Amazon and Flipkart, controlled by Walmart.

    Jiomart Supported through Reliance Aquisitions

    Reliance Acquisition Supported JioMart
    Reliance Acquisition Supported JioMart

    In 2019, JioMart was supported by the Reliance acquisitions of Grab A Grub and C-Square.

    Grab A Grub is a logistics firm based in India that was formed in 2013. It was purchased for $14.9 million in March 2019 by Reliance Industrial Investments and Holdings Limited to assist Jio Mart logistics. Grab was selected because it has a track record of success with mega-brands, including McDonald’s, BigBasket, Myntra, Amazon Now, and Swiggy.

    C-Square Info Solutions Private Limited, created in 2002, offers software solutions for e-commerce, retail, salesforce, and other industries. RIIHL purchased it in March 2019 for $11.56 million. RIL made this strategic decision to boost JioMart’s business strategy.

    Jiomart’s Business Strategy

    The Chinese e-commerce giant Alibaba Group Holding Ltd pioneered Jiomart’s business strategy. It offers online to offline model (O2O). A user looks for a product or service online but purchases it through an offline channel under the O2O model.

    Jiomart’s Competitors

    Because of its massive success, Ambani’s Jio cellular service pushed a lot of other cellular networks on the verge of going out of business. This might be the case for Ambani’s current endeavour, as well as all of its competitors.

    JioMart may have Amazon and Flipkart on its radar, but in its current form, the firm will be a bigger nuisance for Grofers and BigBasket, India’s leading grocery delivery companies- Swiggy and Zomato, too, have just entered the grocery delivery market in India.

    Conclusion

    With the advent of the largest player in the Indian industry, incumbent grocery delivery businesses face a major challenge. JioMart has various advantages over its competitors, in addition to having a well-known brand name.

    Jio’s entry into the telecom industry sparked a revolution and changed the tables. Big names like Airtel and Vodafone, who had ruled for years, were knocked off their perches. It remains to be seen if Jio will be the market leader in online grocery delivery.

    FAQs

    Who is the founder of JioMart?

    JioMart is a product of Reliance Industries, owned by Mukesh Ambani.

    When was JioMart launched?

    JioMart was launched in areas near Mumbai in April 2020. It was successfully launched in 200 cities in May 2020.

    Can non Jio users use JioMart?

    Yes, JioMart can be used by non Jio customers.

    What is JioMart model?

    JioMart works as O2O model (Online to Offline model) where users can order online and order gets delivered offline.

  • Top 9 Best Free Online Resume Builders in 2021

    A resume is a valuable tool for highlighting your experiences. It can convince interviewers that you are worth interviewing. You can find many free resume builder websites online. Some can deliver you great results, while others fail at the end. Even though you can find many websites to build incredible results, we bring you the best free websites to create a well-built resume.

    Lets look at best 9 website builder to build the best resumes for free of cost:

    Jobscan
    CakeResume
    Resume.com
    Canva Resume Builder
    VisualCV
    Resume Help
    Zety
    CVMaker
    My Perfect Resume
    FAQ

    Jobscan

    Jobscan Homepage
    Jobscan Homepage

    Jobscan resume builder is an easy-to-use website and also a complete guide for job seekers like you. This website is ATS (applicant tracking systems)-friendly which helps you a lot while applying for a job.

    How to use Jobscan Resume Builder:

    All you have to do is, choose one of their ATS-friendly templates and customize it the way you want it. Then download it or print it for free.

    CakeResume

    CakeResume Homepage
    CakeResume Homepage

    CakeResume is what you call a piece of cake. It is easy to use. All you have to do is go to the column on the very right of the resume builder and update your information. You can make a public profile on this website to upload your LinkedIn information as well.

    How to use CakeResume:

    Even though this website allows you to create only one free resume, you can use the free download to build a basic resume. And later, you can edit it and update it for different jobs. Once you generate your resume, click the PDF button in the upper left corner and save a completely free copy of the resume to the computer.

    Resume.com

    Resume.com Homepage
    Resume.com Homepage

    When it comes to free of cost and appearance, Resume.com gives tough competition to other websites. The reason is, this website delivers you many templates and customizations. The templates are characteristic and pretty much flawless. As this is a completely free website, you add everything you need to your resume.

    How to use Resume.com:

    Once you visit the website, they ask you to open an account, and then you can use all the templates without any cost. You can share, download, or print the resume in various formats.

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    Canva Resume Builder

    Canva Resume Builder
    Canva Resume Builder

    Canva produces some of the fanciest templates and customization. Even though it is not entirely free, you get hundreds of great resumes free of cost. You can also change fonts and add new elements as per your wish.

    How to use Canva Resume Builder:

    Canva will ask you to open an account on their website. After that, you can find many free resumes to use. You can share or download resumes in many formats.

    VisualCV

    VisualCV Homepage
    VisualCV Homepage

    VisualCV lets you use a few (three) but standard templates and design choices. You need to open an account to gain access to those templates; after that, you can add any sections you want or rename sections according to your choices.

    How to use VisualCV:

    Even though VisualCV does not offer that many free templates or design choices, it still is a good website for students or new graduates. After visiting this website, they will ask you to open the website, and after that, you can use it. It gives your resume a neat makeover. You can download your resume only in PDF format.

    Resume Help

    Resume Help
    Resume Help

    Resume Help offers you all of its features for free of cost. You can choose from their suggestions or can go through all of the resume templates. You can also see some resume-building tips or see examples. Even though Resume Help offers you most of its features free, like other websites, it also has a paid version.

    How to use Resume Help:

    This website lets us use most of its features free of cost. You can customize your resume just the way you want to. This website has unique features like giving valuable tips on every section and editing each category in the preview mode. There is only one problem with this website. It allows you to download your resume only once.

    Zety

    Zety Homepage
    Zety Homepage

    Zety lets you use the most customization options than any other resume builder website. You can customize fonts, colours; you can also change date formatting, line spacing. You can add social media accounts such as LinkedIn, Twitter, etc as well. This website will give you many tips and examples of a good resume as well.

    How to use Zety:

    Even though Zety does not allow you to download the resume for free, you can create for your resume to download it. All you have to do is select “Online Resume” from the header, then create a link and open it on your browser and download it for free.

    CVMaker

    CVMaker Homepage
    CVMaker Homepage

    CVMaker is one of the quickest and one of the most manageable websites to build your resume. But if you are used to using websites that suggest keywords or phrases, this website is not for you. If you have your content already ready, you will find this website the easiest.

    How to use CVMaker:

    While building your resume, you will find a note saying that you can download your resume. Unless you have paid membership, you cannot save your resume. Hence, you have to complete your resume in one sitting. And then you can download your resume in PDF format.

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    My Perfect Resume

    My Perfect Resume
    My Perfect Resume

    This website highlights considerable skills and keywords. This website also lets you search for every skill just by the Job titles. The last step of My Perfect Resume is for adding the certificates, accomplishments, and affiliations.

    How to use My Perfect Resume:

    After finishing your resume, go on the left toolbar and select “Download” instead of “save and next” and then choose “Plain text(.txt)” and download your resume for free of cost.

    Conclusion

    I certainly hope that you have gotten all of the answers you have been searching for and found this guide helpful. Use any of these free resume builder websites to build your resume for free and keep on applying for your job applications.

    FAQ

    Which resume builder is the best?

    Jobscan, Zety, CVMaker and Resume Help are some of the best resume builders.

    How much does it cost for someone to write a resume for you?

    Resume Building services typically charge anywhere around $100.

    How long should my resume be 2021?

    Most resumes should be two pages long in 2021.

  • List of Indian Clothing Brands Founded by Women

    Indian women are no longer bound to a housewife’s job in today’s society; instead, they are redefined. They freely and enthusiastically contribute to the household and lead a business. Currently, the retail business is booming, and women are eagerly joining this sector to get information from a fresh perspective. It is a profitable job, and there is an intense desire among women to work in retail. A constantly rising tribe of female entrepreneurs has been carving out a name for themselves in various fields and businesses.

    In a society where gender stereotypes abound, there are 6 Indian clothing firms created by women who impact the fashion retail sector and are critical in the development of successful enterprises.

    Indian clothing brands Founded by Women

    Conclusion
    FAQs

    Indian Startups founded by Women

    Indian clothing brands Founded by Women

    Here are some of the top Indian clothing brands that are founded by women.

    Biba

    Founder : Meena Bindra
    Founded: 1988

    Biba- Indian Clothing Brand founded by Women
    Biba- Indian Clothing Brand founded by Women

    BIBA was established as a brand in 1988 by designer turned entrepreneur Meena Bindra. After years of wholesale distribution to traditional retailers, it opened its first exclusive store in Inorbit Mall of Mumbai in the early 1990s.

    BIBA was one of the first few brands to employ the shop-in-shop model.

    In 2012, it was named the Most Admired Women’s Indian Wear Brand of the Year by Images, and at the CMAI Apex Awards. BIBA was named Best Women’s Ethnic Wear Brand of the Year.

    BIBA has attracted people across India with its characteristically North Indian design sensibility. It has created the BIBA Girls, a children’s collection.

    BIBA now has a presence in 76 Indian cities, with 192 exclusive brand locations and over 250 multi-brand outlets, and Biba Apparels’ annual sales are projected to be about Rs. 600 crores.

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    WROGN

    Founder: Anjana Reddy
    Founded: 2012

    Wrogn - Indian Clothing Brand founded by Women
    Wrogn – Indian Clothing Brand founded by Women

    Wrogn is a Bengaluru-based startup started by Anjana Reddy and owned by Universal Sportsbiz. On November 20th, 2012, it was established. Sachin Tendulkar was one of the first investors, buying 21% of the company in 2013. Wrogn then enlisted Virat Kohli as a brand ambassador before investing with him. The brand has gone from strength to strength since its launch in 2012, coinciding with Virat Kohli’s meteoric ascension in the cricketing world. The income for the fiscal year 2016-17 rose to an incredible Rs 101 crore.

    In 2018, Wrogn reached a new high when it became the official clothing partner of IPL team Royal Challenger Bangalore. With its youth-centric design and marketing, the fashionable sports brand has struck a chord with the youth.

    Universal Sportsbiz, the brand’s parent company, has raised Rs. 91.5 crores in funding from Altera Capital, Accel Partners, and others.

    IMARA

    Founder: Anjana Reddy
    Founded: 2015

    Imara - Indian Clothing Brand founded by Women
    Imara – Indian Clothing Brand founded by Women

    IMARA, which was also launched in 2015 by Anjana Reddy, the CEO and creator of USPL, has struck a chord with fashion-conscious young urban women. The brand began by selling at Shoppers’ Stop stores and is now available on fashion websites such as Jabong and Myntra. With the opening of exclusive brand locations around the country, IMARA is pursuing an omnichannel approach.

    The brand offers the young a wide range of styles and experiments to choose from, all at reasonable pricing. Since February 2020, Kareena Kapoor Khan has been the brand spokesperson for IMARA. Jacqueline Fernandez was the company’s previous brand ambassador.

    IMARA now has 210 places of sale across India, with the goal of doubling that number in the next two years.

    Indya

    Founder: Shivani Poddar and Tanvi Malik
    Founded: 2016

    Indya - Indian Clothing Brand founded by Women
    Indya – Indian Clothing Brand founded by Women

    Shivani Poddar and Tanvi Malik launched Indya, an omnichannel quick fashion business, in 2016. New-age silhouettes with classic embroideries, designs, and motifs are the focus of the brand.

    The brand now has over 300 retail locations around the country. With 25 own-stores throughout India, Indya has taken the first step in its offline journey, with many more to follow.

    HSE, Indya’s parent business, has positioned itself as a one-stop-shop for all urban, twenty-something women’s fashion demands. HSE also owns FabAlley, a fast-fashion Western wear brand with globally contemporary garments and accessories, and Curve, a plus-size Western wear brand. All three companies have their own distinct style signatures and are tailored to today’s ladies.

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    Vajor

    Founder: Natasha AR Kumar
    Founded: 2014

    Vajor - Indian Clothing Brand founded by Women
    Vajor – Indian Clothing Brand founded by Women

    Vajor is an e-commerce women’s wear Fashion & Lifestyle company started by Natasha AR Kumar in September 2014.

    On April 17th, 2018, it established its first retail location in Delhi. The business plans to open ten to twelve new stores in Goa, Bengaluru, Lucknow, Kolkata, Mumbai, Delhi, Hyderabad, Chandigarh, Pune, and Jaipur in the near future.

    Vajor has also opted to broaden its product offering by entering the menswear and ethnic clothing segments in order to reach a larger audience. Women’s clothing, footwear, handbags, jewellery, accessories, and home dĂ©cor are now available.

    Okhai

    Founder: Kirti Poonia
    Founded: 2008

    Okhai - Indian Clothing Brand founded by Women
    Okhai – Indian Clothing Brand founded by Women

    The Tata Chemicals Society for Rural Development established the Okhai Centre for Empowerment in 2008. Kirti Poonia, a TAS participant, saw that Okhai’s products merited the world’s notice. In 2015, she transformed the NGO into a full-fledged e-commerce company.

    Apparel, accessories, and handicrafts are among the items produced in Okhai. These items are available for purchase in retail showrooms in Mithapur and Ahemdabad. The items are a combination of the Tribal Women’s traditional art form and the designer’s designs. In 2015, Kirti established the Okhai website. The goods were gradually added to platforms such as Tata Cliq, Amazon, Nykaa, and others.

    In the near future, the firm intends to generate Rs 50 crore in sales by 2025, employing 1 lakh craftsmen in India and pushing for fair salaries for Indian artisans while offering clients with cheap and sustainable design.

    With the staff on board, Okhai intends to move the project forward at a faster speed. They also plan to open ten physical retail locations while expanding online and expanding into related sectors.

    They also want to develop in the areas of maternity wear, sustainable children’s clothing, Diwali and Holi-themed items, emotion, and theme-based collections.

    Conclusion

    Women are now in charge of everything, from traditional woman-friendly businesses like cottage industries to cutting-edge startups.

    There are around 8 million female entrepreneurs in India, and women hold 10% of all official businesses. According to studies, female-owned firms in India are predicted to increase by up to 90% in the next five years, compared to similar enterprises in the United States and the United Kingdom, which are expected to grow by 50% and 24%, respectively.

    FAQs

    Who are the top women entrepreneurs in India?

    Some of the top women entrepreneurs in India are:

    • Vandana Luthra – VLCC
    • Shradha Sharma – YourStory
    • Falguni Nayar – Nykaa
    • Upasana Taku – Mobikwik
    • Suchi Mukherjee – LimeRoad
    • Mansi Gupta – Tjori
    • Nisaba Godrej – Godrej Consumer Products
    • Sugandha – Docttocare
    • Gazal Kalra – Rivigo
    • Vani Kola – Kalaari Capital

    Which are the top clothing brands in India?

    Some of the top clothing brands in India are:

    • Peter England
    • FabIndia
    • W for Women
    • Raymond
    • Allen Solly
    • Mufti
    • Indian Terrain
    • AND
    • Pepe Jeans
    • Mufti

    Some of the most popular clothing brands for women are:

    • Zara
    • Biba
    • Global Desi
    • Globus
    • Levis
    • W for women
    • AND
    • Forever 21
    • Only
    • The Label- Ritu Kumar

  • Top 9 Best Platforms for Video Ad Campaigns

    Video advertisements have become one of the most effective ways of marketing across the globe. With the increase in social media users and digital platforms. It is found that video ads are booming and it has much more engagement than traditional commercials.

    Companies have started investing heavily in video advertisements due to the evident increase in the return on investments. Today all the platforms that support advertisements have adopted video advertisements.

    Advertising on the right platform in the right manner will help popularise the respective campaigns that will inadvertently pave way for better revenues. This article will look at some of those platforms where companies can advertise their videos to popularise their campaigns. Let’s start with the list.

    1. Youtube
    2. Facebook
    3. Instagram
    4. Twitter
    5. Google Ads
    6. Snapchat
    7. Microsoft Audience Network
    8. LinkedIn Ads
    9. Amazon

    1. Youtube

    Platform YouTube Ads
    Active Users 122 Million Daily Active Users
    Maximum Ad Time Limit 3 Minutes in General

    An Example of the Ad by using YouTube

    YouTube is considered to be the king of video content, which makes a lot of sense for you to advertise on this platform. The platform claims that it has around 2 billion monthly active users. There is also a myth about YouTube being the second largest search engine in the world which makes it more appropriate to be used for video advertisements that can help in brand campaigns.

    The average YouTube viewing session lasts for around 40 minutes. You can target the users through the YouTube platforms using the same AdWords interface which is used for Google. With millions of hours of video content created the publishers can choose to advertise in various units depending on the target audience.

    They have different kinds of ad statements that the publishers can choose from depending on the way in which they want to engage with the audience. Some of the ad options available on YouTube are TrueView Reach Ad, TrueView Discovery, TrueView Action Ad, six-second bumper ad, etc. You can also choose between skippable and non-skippable video ads as per the need of your campaign.

    The time limit for the skippable ads can range between 12 seconds to 6 minutes with 5 seconds of view. Whereas non-skippable ads can range between 6 seconds to 3 minutes.

    It also allows you to measure the performance of your videos using a built-in YouTube analytics tool. YouTube also contains a wide range of ad formats which include Mobile Roadblocks, Brand Channels, and InStream Video Ads.

    Roadblocks will allow you to see how many people have viewed your ad on YouTube mobile in a single day. Brand Channels are considered to be the best option to increase brand engagement for both Android and iOS users and InStream Video Ads run when users are streaming the video from a premium inventory partner on the Android version of YouTube.

    YouTube has an average cost per view that ranges between 10-30 cents.

    Facebook

    Platform Facebook Video Ads
    Active Users 1.8 Billion Daily Active Users
    Maximum Ad Time Limit 240 Minutes

    Lenovo’s Smarter Technology ad on Facebook
    Lenovo’s Smarter Technology ad on Facebook

    Through its promotion of different types of video advertisements, Facebook has also grown to be an excellent platform to promote brand videos.

    Since they have over 2 billion people as customers present throughout the length and breadth of the globe, advertising on Facebook becomes an excellent way to reach the respective target audience.

    76% of Facebook’s revenue was accounted for Mobile advertising during 2015 and it has been increasing since then. Facebook is a digital platform that has already run successful campaigns for top brands.

    Through Facebook’s ads, you can target people based on demographics, location, interests, behaviors, and connections. In short, you can easily target your audience and create a personalized ad for them according to the campaign’s needs. The video ads on Facebook can run up to 240 minutes.

    They have different kinds of video advertisement facilities like In-Feed Video ads which allow users to see the advertisements as and while they scroll through the news feed. Similarly, they have In-Stream Video ads that will play its self during another video content.

    Facebook also supports auto-play video ad formats, multi-image carousel ads, and dynamic product ads. The payment scheme of Facebook is considered to be flexible suiting your daily budget. The payment scheme starts at USD 5 per day.

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    3. Instagram

    Platform Instagram Video Ads
    Active Users 500+ Million Daily Active Users
    Maximum Ad Time Limit 60 Minutes

    Uber ran its ad on Instagram
    Uber ran its ad on Instagram

    Instagram is one of the widely used Social media platforms. This digital platform is filled with Millennials. Instagram offers several video advertisement options for its users that are very similar to Facebook. They have In-Stream video ads and Story Ads.

    Instagram’s video ads make it seem like a native ad which makes it similar to a user-posted video ad. The only difference in the paid ad will be that it would have a sponsored tag on it.

    The length of the video can be up to 60 Minutes. You can even adjust and target your audience according to age, country, gender, and demographics. It is similar to the Facebook ad campaign.

    4. Twitter

    Platform Twitter Video Ads
    Active Users 237.8 Million Daily Active Users
    Maximum Ad Time Limit 3 Minutes 20 Seconds

    Twitter Video Ad Example
    Twitter Video Ad Example

    Twitter has always considered itself to be a mobile-first platform. The ad revenue for Twitter had a total of USD 1.15 billion. As of 2020, Twitter is expected to have around 353 million monthly users.

    With an option to choose the users to whom content including video advertisements is shown, Twitter becomes an excellent option to popularise campaigns. Additionally, these video ads have longer permanence when compared to the posts that are organically posted.

    Even with Twitter’s video ads, you can target your audience based on demographics, geography, gender, age, language, keywords, interests, and usernames. You also have the option to modify the settings to target the audience based on mobile plan carriers such as OS and users on Wi-Fi. The ads on Twitter have a time limit of 3 Minutes and 20 Seconds.

    They also have a plethora of campaign goal options that can be chosen appropriately. Some of the options available are known as Promoted Video Views which will suit excellently to popularise brand awareness and In-Stream video views that can help increase the view count of a particular ad by borrowing equity from bigger and well-known brands.

    Another important statistic that makes Twitter a platform that engages most audiences through advertisements is that tweets that include videos have six times more chances to be retweeted when compared to tweets containing text and images. Twitter uses a cost-per-view model which means the digital platform will charge you only when the user views your video.

    5. Google Ads

    Platform Google Ads
    Active Users 2.65 Billion Daily Active Users
    Maximum Ad Time Limit 30 Minutes

    Google is the go-to search engine where all searches go, it qualifies as one of the best platforms to publish video advertisements to promote campaigns. They have Google Ads Experts who will help the clients with all that is required for their campaign. The time limit for Google Ads is around 30 minutes.

    Google also goes the extra mile to help brands identify the right customer base and pitch in the ads right in front of them. This practice has proven to have increased the leads by over ten times and conversion rates twice. You can even use Ads to target only smartphones or mobile users. Using Google Ads, you can publish ads within the apps, Google search results, and browsers.

    6. Snapchat

    Platform Snapchat Video Ads
    Active Users 293 Million Daily Active Users
    Maximum Ad Time Limit 3 Minutes

    Snapchat has 238 million active users daily in which the vast majority of whom are millennials. Snapchat works on the disappearing model which means that the images and videos which are uploaded by the users will disappear after a point in time.

    An Example of Video Ad on the Platform Snapchat

    Snapchat’s video ads will appear on the recent updates section of the user’s friends list. The user will have to tap on the ad to play the full video just as viewing a Snapchat message. This unique method of Snapchat will help you know for how long the user has watched the video and when the user stopped watching it. And will also let you decide what type of advertisements are better for brand campaigns.

    You can also run the ads on the discover section of Snapchat. In this section, ads will automatically run as the user swipes to the next piece of discovering content. But there is an option for the user to swipe away if they don’t prefer watching the content. Snapchat can show the ads for 3 minutes at max.

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    7. Microsoft Audience Network

    Platform Microsoft Audience Network Video Ad
    Active Users NA
    Maximum Ad Time Limit 3 Minutes

    In the frenzy of advertisers looking out for opportunities to stand out for their content through innovative ways, the Microsoft Audience Network has emerged to be a fond option among them wherein they can circulate video advertisements. These ads will be reaching potential customers who are actively using MSN and Microsoft’s news.

    Since Microsoft is the one and only platform that has access to the search intent data of Microsoft Bing and profiles data on video assets of LinkedIn, the video ads circulated through Microsoft’s audience network will have deeper connections and hence will be able to perform better across their audience base.

    They have several kinds of campaigns hosted from which the publisher can choose the right one for their ads through appropriate bids. The ads shown on Microsoft Audience Network have to be in the time range of 6-120 seconds.

    8. LinkedIn Ads

    Platform LinkedIn Video Ad
    Active Users 121 Million Active Users Daily
    Maximum Ad Time Limit 30 Minutes

    An Example of a Slack Video Advertisement by the platform LinkedIn
    An Example of a Slack Video Advertisement on the platform LinkedIn

    Despite being an excellent platform used by a large number of people, the potential of LinkedIn as a video advertising platform is not yet well explored. As per the study conducted by Kinsta, there are 121 million users in total who visits the LinkedIn site daily.

    So we can assume that without any doubt LinkedIn ads are an excellent way to make sure that the campaigns are reached a more professional audience. As the people using LinkedIn are majorly professional people looking out to find something. It can be an employer looking for employees or vice versa.

    The audience that it provides is surely one to not miss while promoting a brand campaign. The best-targeted audience for LinkedIn is the professionals that might be eager to learn something new in their course of the field.

    Since LinkedIn video ads are not very popular, the concerned brands are able to make use of this opportunity to the maximum. And the time limit for running a video advertisement is around 30 minutes.

    9. Amazon

    Platform Amazon Video Ad
    Active Users 300 Million Active Users Daily
    Maximum Ad Time Limit 3 Minutes

    Through its premium TV streaming content and OTT platforms, Amazon is an excellent pedestal to spread a campaign through video advertisements. Through Amazon, brands can circulate their video ads through Freevee, Twitch, Prime Video, or even on Fire TV.

    In the US alone, Amazon has more than 135 million viewers which will help the brand specifically target its chosen group of customers. They also have a proven 90% increase in purchase rates after advertisements are streamed into their media.

    They have various products from which the publisher can choose as a channel to publish their advertisements. Also, the audience available on Amazon is quite different from other platforms.

    The maximum limit of Amazon ads is around 3 minutes. But the thing to note is that Amazon has different time limits for video advertisements based on the product through which the ad is streamed.

    The above graph shows the most important platform types for video advertising according to the marketers with their responses noted and calculated based on their votes to the platforms in an important and very important votes. Source: Statista
    The above graph shows the most important platform types for video advertising according to the marketers with their responses noted and calculated based on their votes to the platforms in important and very important votes. Source: Statista

    Conclusion

    As digitalization is at its zenith, it looks like video advertisements are going to be in trend for quite some time. The compelling ways in which video ads hook customers will never go out of trend. There are various platforms that can be used to publish video advertisements.

    Knowing the reach of these ads, all the major platforms and search engines have come up with products that will suit the different requirements of the brands. Along with the platform chosen, it is also important to have quality content in the video ads so as to ensure better leads and conversion rates.

    FAQs

    Which platform is best for advertising in 2022?

    Some of the best advertising platforms in 2022 are Google Ads, YouTube, Facebook Ad Manager, AdRoll, etc.

    Which social media has the most effective advertising?

    The most reliable social media platform for effective advertising is undoubtedly Facebook.

    What kind of videos attracts viewers?

    The type of video content that attracts viewers can roughly fall under the category of product videos, interviews, testimonial videos, tutorials, explanatory videos, vlogs, etc.

    The most popular platform for video ads is YouTube.

  • Top 9 Free Valuable HubSpot Courses (Which one should you go for)

    HubSpot is an awesome marketing learning platform and gives you a lot of options to learn. It has courses which help you skill yourself according to the latest requirement in digital marketing field. A lot of people have been looking for courses in HubSpot. In this article, we will be looking at the various popular courses of HubSpot. All of these courses are pretty well designed to train you to become a perfect digital marketer.

    Frictionless Sales Course
    Paid Media Course
    Ecommerce Marketing Training Course
    Build a Marketing Campaign in Marketing Hub Starter Course
    Getting Started with HubSpot Video
    Inbound Sales Course
    Content Marketing Course
    Graphic Design Course
    Learn how SEO works for Hubspot Blog
    Set up Hubspot CRM for growth
    FAQ

    Frictionless Sales Course

    Frictionless Sales Course
    Frictionless Sales Course

    There are a lot of sales courses available but the course provided by HubSpot is pretty unique. This course is designed to eliminate communication barriers and enhance them. The total time duration of this course is 61 minutes. Frictionless sales certification course helps you optimize your sales process and grow your sales.

    Who is this course for:

    Sales professionals who want to enhance their career.

    Paid Media Course
    Paid Media Course

    In this course, you’ll learn how you can build a paid media strategy to promote your product. This HubSpot course will help you understand the various components of paid media and will help you learn how to operate it. You will also learn how you can allocate a budget and optimize your paid media strategy so that you get maximum ROI.

    Who is this course for:

    Digital marketers who want to build a robust brand.

    Ecommerce Marketing Training Course

    Ecommerce Marketing Training Course
    Ecommerce Marketing Training Course

    This is a course for entrepreneurs who are planning to enter the e-commerce space. “Ecommerce Marketing Training Course” is created and taught by Groove Commerce. You’ll learn how you can create an e-commerce marketing strategy based on inbound marketing. This course will help you improve your e-commerce sales.

    Who is this course for:

    Entrepreneurs who are planning to enter the e-commerce space.

    Build a Marketing Campaign in Marketing Hub Starter Course

    Build a Marketing Campaign in Marketing Hub Starter
    Build a Marketing Campaign in Marketing Hub Starter 

    This HubSpot course is for those who want to build a marketing campaign using the Marketing Hub Starter. Marketing Hub Starter is a marketing tool that helps you set up a marketing campaign. In this course, you’ll learn to generate qualified leads. You will be able to attract customers of similar interests and then convert them into leads. This course will also teach you how you can nurture relationships with your customers using email. You will also learn how to build a successful marketing campaign.

    Who is this course for:

    Digital marketers interested in lead generations

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    Getting Started with HubSpot Video

    HubSpot Video Course
    HubSpot Video Course

    This course is a tutorial about the HubSpot video tool. HubSpot Video is powered by Vidyard. This tool helps you properly manage your videos. In this course, you learn how you can connect your video with your leads in a personalized way using HubSpot video.

    Who is this course for:

    Digital marketers who want to get leads from videos.

    Inbound Sales Course

    Inbound Sales Course
    Inbound Sales Course

    Inbound Sales Course is a course that covers the basics of inbound marketing. In this course, you’ll learn about the flywheel model to achieve continuous growth. You will also get to know how to set realistic business goals and create personas.

    Who is this course for:

    Professionals who are into marketing and sales.

    Content Marketing Course

    Content Marketing Course
    Content Marketing Course

    This is a six hours long course which deals in making efficient content marketing. In this course, you’ll get to learn how you can make your content friendly and personalized. The most important thing you will learn is the content marketing framework by which you can produce compelling content. After this course, you’ll be able to design courses that have a strong and sharp message.

    Who is this course for:

    Professionals working in inbound marketing.

    Graphic Design Course

    Graphic Design Course
    Graphic Design Course

    If you are interested in Graphic design then this course is for you. In this course, you will learn how to create simple graphics. You will also learn to strengthen your brand using graphics.

    Who is this course for:

    People who are interested in Graphic design.

    Learn how SEO works for Hubspot Blog

    HubSpot SEO Course
    HubSpot SEO Course

    In this course, you will learn how to perform effective SEO, keyword research and on-page and off-page optimization to increase the organic traffic on your site. You will also learn to make a report for your SEO project. This course will also help you to find the content gap and write the content accordingly.

    Who is this course for:

    People who want to learn basic to advanced SEO.

    Set up Hubspot CRM for growth

    HubSpot CRM Course
    HubSpot CRM Course

    CRM is an important tool for digital marketers. In this course, you will learn how to set up HubSpot CRM. This course will help you build customer relations stronger and will help you convert visitors to loyal customers.

    Who is this course for:

    Digital marketing agencies

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    Which HubSpot Course Should you go for?

    As you can see HubSpot has many courses catering to various fields. You can choose any course you are interested in. For example, there are courses on SEO, E-commerce, content marketing. All these courses are pretty good which might help you land a job.

    Select a course that will benefit you more. If you are a beginner choose a course that interests you. If you are a professional working in a particular field go ahead and take a course related to your field. There are basic, intermediary, and advanced courses available on HubSpot Academy.

    Conclusion

    These are the most valuable courses HubSpot provides. If you are a beginner in the field of digital marketing then you should go for any free course. There are basic to advanced courses available for professionals and newcomers. If you want to explore more courses you can also visit the HubSpot Academy website.

    FAQ

    Does HubSpot Academy offers free courses?

    Yes, HubSpot offers many free certification courses.

    What are the best HubSpot courses?

    Paid media course, Set up HubSpot CRM, Learn how SEO works, and Graphic design course are some of the best HubSpot courses.

    Are HubSpot certifications easy?

    Yes, HubSpot certifications are quite easy to acquire.

  • Patanjali Interesting Facts | Unknown Facts Behind the Popularity of Patanjali

    In India, ayurvedic goods have dominated the whole medical and cosmetic sector. Patanjali’s development in the field of ayurvedic medications and goods is well-known throughout India. With a net income of Rs. 590 crores ($80 million), Patanjali has been recognised as India’s fastest-growing FMGC company. It was founded in 2006 by Yoga master Baba Ramdev and Ayurveda professor Acharya Balkrishna. Patanjali Ayurved Limited is the owner of the Patanjali trademark. Its headquarters are in Haridwar, Uttarakhand.

    Patanjali serves the personal care and food sectors. It manufactures over 300 Ayurvedic medications for the treatment of various bodily problems and generates over 2,500 goods.

    So, without further ado, let’s look at some unknown facts about Patanjali.

    How Patanjali started?
    Patanjali’s Revenue Over the Years
    Baba Ramdev is not a Stakeholder
    How Does Patanjali Sell its Products?
    Patanjali’s Best Selling Products
    What Percentage of Patanjali’s Income is Spent on Advertising and Publicity?
    Patanjali’s Business Strategy
    How did Patanjali become so popular?
    Patanjali has a Food Park of its own
    Patanjali’s Divya Amla Juice and Shivlingi Beej Controversy
    Conclusion
    FAQs

    How Patanjali started?

    Acharya Balkrishna | Patanjali Founder and Chairman
    Acharya Balkrishna | Patanjali Founder and Chairman

    In Haridwar, Acharya Balkrishna and Ramdev established Divya Yoga Pharmacy in 1995, which led to the establishment of Patanjali Ayurved. NRIs Sunita and Sarwan Poddar, who are Ramdev’s followers, helped the firm get off the ground with a loan.

    Balkrishna said that he took out a Rs 60 crore loan without ever having a personal bank account in his name.

    Patanjali’s Revenue Over the Years

    In 2012, Patanjali made a total revenue of Rs 452 crores ($6.07 million), in 2013, it went up to Rs 849 crores ($11.4 million). In 2014, the revenue was Rs 1191 crores ($16 million) and in 2015, it went to Rs 2006 crores ($26.9 million). In May 2017, the firm said that its revenues had quadrupled in a year to over Rs 10,000 crore and in 2020 generated Rs 30,000 crores, making it India’s second-largest consumer products company, second only to Hindustan Unilever who they aim to beat by next year, with Amul now contending for second place.

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    Baba Ramdev is not a Stakeholder

    The firm does not consider Baba Ramdev to be a shareholder. The yoga guru owns zero% stake in the business. Acharya Balkrishna, on the other hand, is the managing director of Patanjali Ayurved and has a 94 per cent share in the company.

    How Does Patanjali Sell its Products?

    Patanjali goods are offered through three types of medical centres: 1200 Patanjali Chikitsalayas (doctors’ clinics), 2500 Arogya Kendra (health and wellness centres), and 8000 Swadeshi Kendra (non-medicine outlets).

    Baba Ramdev’s Patanjali established a collaboration with eight e-tailers earlier this year as part of a big push for the online distribution of Patanjali Ayurveda’s products.

    Several E-tailers have partnered with Patanjali Ayurveda. These are:

    These e-tailer collaborations will be in addition to the company’s website, patanjaliayurved.net, where it sells its goods online.

    Patanjali’s Best Selling Products

    Patanjali Best selling products
    Patanjali Best selling products
    • Patanjali’s cow ghee has brought in Rs 1,467 crore, accounting for 13.9 per cent of the company’s overall income.
    • Patanjali Ayurveda’s second most popular product, Dant Kanti toothpaste, has brought in the most money after cow’s ghee. According to the most recent information available, Patanjali’s Dant Kanti sold Rs 940 crore, accounting for 8.9% of total income.
    • The hair cleanser, Kesh Kanti, is another of Patanjali Ayurveda’s most popular products. Kesh Kanti, Patanjali’s haircare brand, had a revenue of Rs 825 crore, accounting for 7.8% of the company’s overall sales.
    Patanjali Best products

    What Percentage of Patanjali’s Income is Spent on Advertising and Publicity?

    Patanjali invests 12-20% of its sales on distribution and research, according to data and sources. Patanjali has developed a unique word-of-mouth marketing strategy that generates all revenue without the use of advertising.

    Patanjali’s fame did not emerge immediately; it grew over time as hundreds of thousands of pleased consumers multiplied into lakhs.

    Patanjali’s Business Strategy

    Patanjali Chikitshalya and Arogya Kendras have 10,000 locations where the staff constantly suggests Patanjali items. And the folks who attend their yoga camps are eager to promote the business. Baba Ramdev’s Swadeshi branding was added to the mix. Baba Ramdev also sells it on television and promotes it in his Yoga seminars around the country.

    They also supply Patanjali brand usage and teach and certify medical practitioners chosen by Ayurveda clinics.

    Due to the rub-off effect of Baba Ramdev’s qualifications in Yoga and Ayurveda, this instantly bestows confidence and credibility.

    How did Patanjali become so popular?

    Patanjali goods have grown in popularity in the recent year, even though the company was founded in 2006. The Haridwar-based firm brought in Rs 5,000 crore in revenue in 2015-16, up from about Rs 400 crore in 2011-12, Rs 2,000 crore in 2014-15, and now Rs 30,000 crores in 2020-21. In its FMCG range of roughly 300 goods, products like ghee and toothpaste have emerged as blockbusters, boosting their development even further.

    The trend in Indian customers’ lifestyles toward natural and ayurvedic items and the fact that its goods are 20 per cent cheaper than most FMCG items might be the reason for its success.

    Patanjali has a Food Park of its own

    Patanjali Food Park
    Patanjali Food Park

    Patanjali Ayurveda has it is own Patanjali Food and Herbal Park, which runs under the Indian government’s food park plan. Not only that but the corporation is said to have opened one of the world’s largest food parks, with a total investment of Rs 500 crores. It is not only beneficial to the medical brand, but it also employs over 6,500 people and spans 100 acres.

    Patanjali’s Divya Amla Juice and Shivlingi Beej Controversy

    In a public notification dated June 21, 2017, the Nepal Department of Drug Administration requested that Patanjali Ayurved recall six medicinal items because they were determined to be of poor quality.

    Patanjali’s Divya Amla Juice and Shivlingi Beej failed to fulfil quality criteria, according to an RTI request. According to the test result, Shivlingi Beej had 31.68 per cent foreign matter, and amla juice had a pH value below the permissible range. Between 2013 and 2016, 32 of the 82 samples collected failed the quality test.

    According to a lab study from the Uttarakhand state government, the pH value of amla juice was determined to be less than the permissible level, which assesses the alkalinity of water-soluble compounds. Acidity and other medical issues may result from products with pH levels less than seven. The lab result was refuted by Acharya Balkrishna, who said it was an effort to smear Patanjali’s reputation.

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    Conclusion

    The last financial year has been quite hard for Patanjali since sales were down due to the pandemic, but with the acquisition of the FMCG firm Ruchi Soya for Rs 4350 crores ($58.4 million), things have started to look up. Baba Ramdev has reported a 9 per cent rise in operational revenue while the net income has gone up to 14 per cent since 2020. Patanjali is expected to grow even more and beat its competition in the coming years.

    FAQs

    Who is the real owner of Patanjali?

    Acharya Balkrishna is the owner of Patanjali. He is the chairman of the consumer goods company Patanjali Ayurved.

    What is the USP of Patanjali?

    Patanjali sells only Ayurveda based products in food, cosmetics and healthy FMCG products.

    When was Patanjali started?

    Patanjali was founded in January 2006 by Baba Ramdev and Acharya Balkrishna at Haridwar.

  • Top 6 Popular Female-founded Fashion Brands in the World

    When it comes to fashion, women’s style and sense are considered the most superior ones! It’s never a waste to spend your money in a women-run business. And it’s pretty amazing how women are growing in every field.

    From bringing our very first cloth to creating an entire wardrobe collection for us, women have always been there. In today’s time, there are women at every top position and especially in fashion, you’ll find some fabulous women designers.

    Women, being considered to have the best knowledge of fashion sense and when these turn into designers or top-clothing brands’ owners then, the products are enchanting. From glamorous clothing to glitter handbags collection to sexy and bold lingerie, women have created a huge range of products. And you’ll be amazed at how some of the most famous brands across the globe are owned and run by women. Speaking of which, we have presented this article where we have described the top fashion brands founded by women all across the globe. So, let’s get started!

    Cambridge Satchel Co.
    MaisonCléo
    Simonett
    Kitri
    Nubian Skin
    Henning
    FAQ

    Cambridge Satchel Co.

    Founder- Julie Deane and Freda Thomas

    Founding year- 2008

    Julie Deane and Freda Thomas
    Julie Deane and Freda Thomas

    Cambridge Satchel Co. is a very famous British manufacturer, started by Julie Deane and her mother. They started the company with the mindset of creating a sparkling timeless style in British fashion. The brand, Cambridge Satchel Co. is quite famous for its iconic satchel piece which literally blew the internet by becoming the fashion sensation of all time and has also been seen on the arms of style packs.

    The Bowls Bag
    The Bowls Bag

    Cambridge Satchel Co. always brings out the most iconic product range. The brand’s latest launched product- The Bowls Bag is inspired by the Crown Green Bowls bag concept. Today, Cambridge Satchel Co. is considered one of the most preferable clothing brands for women.

    MaisonCléo

    Founder- Marie Dewet and Cléo

    Founding year- 2017

    Marie Dewet and Cléo
    Marie Dewet and Cléo

    MaisonCléo started on the very famous social media platform, Instagram by the French mother-daughter duo. The brand is famous for using reclaimed fabrics for manufacturing their super fancy and comfortable, vintage-inspired designs.  

    Although MaisonClĂ©o does not provide the ultimate 24×7 service or purchasing as they manufacture products in a limited number. The main reason behind this is it’s a time-consuming but efficient process of manufacturing. All this fabric-related information is available on the E-commerce stores in order to provide the users with transparency of pricing.

    However, the brand is working on tactics to overcome this. So far, they have developed a Net-A-Porter for accessing all ranges of styles anytime.

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    Simonett

    Founder- Simonett Pereira

    Founding year- 2020

    Simonett Pereira
    Simonett Pereira

    Simonett, a brand created with a distinctive sense of fashion which also, resembles empowering women of all eras. The brand is known to have an individualistic approach towards fashion and style. The founder worked with many independent designers from all around the globe and developed a sustainable practice and design in women clothing.

    Simonett Pereira believes that, when one knows their worth and talent, then there isn’t a single thing that can stop them! Her favourite piece from her collection is the Kika pants, which is presented by workwear manufacturers in vegan leather.

    Kitri

    Founder- Haeni Kim

    Founding year- 2017

    Haeni Kim
    Haeni Kim

    Haeni launched her brand with the belief of creating distinctive design collections and innovative pieces for women of the modern era. Kitri is known to have the most premium women clothing designer with great pricing options.

    Kirti also creates clothing in limited numbers in order to prevent bumping into someone with the same attire.

    Nubian Skin

    Founder- Ade Hassan

    Founding year- 2013

    Ade Hassan
    Ade Hassan

    Nubian Skin is widely known for its unique approach towards women’s fashion by creating skin-tone hosiery collections. In the market of white women clothing, women of colour couldn’t get enough options. And that’s what inspired Ade Hassan to start her Nubian Skin, for women of colour. Nubian Skin manufactures all kinds of clothes including Nude lingerie, hosiery and intimates for all colours of women.

    Henning

    Founder- Lauren Chan

    Founding year- 2009

    Lauren Chan
    Lauren Chan

    Henning is a very popular clothing brand for plus-size women. For plus-size women, there are limited options of clothing luxury and Lauren Chan, being herself a plus-size consumer, faced great difficulty in finding the right clothes size for her. Fashion often excludes plus-size women, and that’s why She launched a brand specifically for plus-size women.

    Henning creates a great collection for women’s clothing of all categories and brings luxury fashion and styling options for women from sizes 12 to 26.  

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    Conclusion

    Women and fashion are the perfect combinations of all time. They create brands with an incredible concept and promote women empowerment at all costs. In today’s clothing market, there is a great range of options for all shapes and colours of women. And for this, the biggest credit goes to that woman. Through this article, we presented how women are exceeding in the fashion world. Stay tuned for more such content!

    FAQ

    What are the most famous clothing brand in the world?

    Nike, Louis Vuitton, Hermes, and Gucci are some of the most famous clothing brands in India.

    Who is the most influential person in fashion?

    Princess Diana, Rihanna, Zendaya, Audrey Hepburn and Harry Styles are some of the most influential person in fashion.

    Who is the world’s best female fashion designer?

    Jeanne Lanvin, Jeanne Paquin, Coco Chanel, Elsa Schiaparelli, and Claire McCardell are some of the world’s best female fashion designer.