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  • Top 10 Illustration Tools Every Designer Should Use for Creative Designs

    In today’s world, art, drawings, paintings, and illustrations are often viewed as aesthetic experiences. As humans have evolved, they have begun to appreciate the beauty in art, often admiring a painting or illustration purely for its aesthetic value.

    Including illustrations or artwork on a website can have a powerful impact on the audience, captivating their attention and drawing them in. Art can also help to emphasize the point of the content and complement the written material. To ensure that the images are effective, it’s important to choose illustrations that are meaningful to the target audience. Ultimately, incorporating art into a website or other forms of communication can be a powerful tool for engaging and connecting with viewers.

    Creating illustrations is a crucial aspect of visual communication, whether you’re a graphic designer, a digital artist, or an animator. But with so many illustration tools available, it can be difficult to know which ones to choose. Each tool has its own unique features and benefits, and selecting the right one can make all the difference in the quality and efficiency of your work.

    In this blog, we’ll take a look at some of the best illustration tools available, and explore their strengths and weaknesses to help you make an informed decision on which tool is best suited for your needs. This guide will help you find the perfect illustration tool to bring your creative ideas to life.

    Best Illustration Software Tools In 2023:

    Below are listed some of the best illustration software tools every designer should use to make creative illustrations easily.

    1. Adobe Illustrator
    2. Canva
    3. Affinity Designer
    4. Procreate
    5. Inkscape
    6. Krita
    7. Corel Painter
    8. Clip Studio Paint
    9. Adobe Photoshop CC
    10. CorelDRAW

    Adobe Illustrator

    Website www.adobe.com/in/products/illustrator.html
    Rating 4.8 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Best For Professional design and artwork

    Adobe Illustrator - Best Illustration Tool for Designers
    Adobe Illustrator – Best Illustration Tool for Designers

    Adobe Illustrator is a professional vector graphics editor developed and published by Adobe Inc. It is used by graphic designers, artists, and illustrators to create vector-based graphics, such as logos, icons, illustrations, and typography.

    Adobe Illustrator gives its users 2D or 3D graphics manipulation for achieving increased efficiency in the designer’s workflow. Both the designers, including professional graphic designers and digital designers, can use Adobe Illustrator to create different types of attractive digital products.

    ā€Œā€ŒAdobe keeps its features exciting as well as flexible in Illustrator. These features include easy image cropping, variable fonts, the experience of the modern user, stability enhancements, stylist sets to texts, and faster creation of documents. It also has many more features, which makes it the best and a handy tool for digital and graphic designers.

    Adobe Illustrator

    Pricing Details:

    Plan Yearly Price Monthly Price
    Individual $20.99 per month $33.99 per month
    Business $33.99 per user per month $79.99 per user per month
    Students and Teachers $19.99 per month $29.99 per month

    Canva

    Website www.canva.com
    Rating 4.7 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Best For All your designing needs

    Canva - Best Illustration Tool
    Canva – Best Illustration Tool

    Canva is a cloud-based graphic design platform that allows users to create a wide range of visual content, including social media graphics, presentations, posters, logos, designing t-shirts, web designing, and other marketing materials. It was founded in 2012 by Melanie Perkins, Cliff Obrecht, and Cameron Adams and has since grown to become a popular tool for businesses and individuals around the world. It’s so easy to use that, even if you have no experience with it, it will help you with graphic design with its drag and drop feature.

    ā€Œā€ŒThis platform provides you with a lot of options to select images, backgrounds, fonts, and templates to make your work easier. Canva offers many things to use for free. Canva is doing great as it can work with a large number of industries, all credits to its numerous templates.

    Using Canva for Creative Illustrations

    Pricing Details:

    Plan Yearly Price Monthly Price
    Free $0.00 per month $0.00 per month
    Pro $119.99 per user per year $12.99 per user per month
    Enterprise Custom Plans Custom Plans


    Try Canva For Free

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    Affinity Designer

    Website Affinity.serif.com
    Rating 4.7 out of 5
    Free Trial Available
    Platforms supported Web, iPhone/iPad
    Best For Vector graphic design

    Affinity Designer - Best Illustration Software Tool
    Affinity Designer – Best Illustration Software Tool

    Affinity Designer is a professional vector graphics editor developed by Serif, a UK-based software company. Affinity Designer is a great choice for projects which are of personal use. Novice graphic designers also use it due to its intuitive user interface. It is the product that can give a tough competition to Adobe Illustrator. This is because Affinity Designer has a varied suite of tools and user-friendly features.

    Affinity Designer is designed for creating vector-based graphics, such as logos, illustrations, and typography. It offers a wide range of tools and features, including pen and pencil tools, shape creation tools, color and gradient controls, and typography tools.

    One of the unique features of Affinity Designer is its ability to switch between vector and raster modes seamlessly, allowing users to work with both types of images in the same document. It also offers support for multiple artboards, allowing users to work on multiple designs in the same document.

    ā€Œā€ŒIt is tailor-made for users who want to accommodate a budget-friendly alternative without compromising functionality. It boasts 1,000,000% zoom, which puts it easily in the CAD realm. This platform supports various formats, including RGB, CMYK, and ICC.

    Pricing Details:

    Product Price
    Affinity V2 Universal License (For macOS, Windows & iPadOS) ā‚¹14,900.00

    Note: Licenses for businesses and educational institutions are also available on request.

    Procreate

    Website Procreate.com
    Rating 4.8 out of 5
    Free Trial Not Available
    Platforms supported Web
    Best For Designing digital sketches, paintings, and illustrations

    Procreate - Best Illustration Tool
    Procreate – Best Illustration Tool

    Procreate is a popular digital painting and illustration app designed exclusively for use on iPads and iPhones. It offers a wide range of tools and features that allow artists to create detailed and realistic artwork using digital brushes, pencils, and other tools. The app has gained a large following among artists, illustrators, and designers, thanks to its intuitive interface, powerful set of tools, and ability to create high-quality, print-ready artwork.

    Some of Procreate’s key features include layer support, customizable brushes, 4K canvas resolution, and support for a variety of file formats. It is a powerful tool for both hobbyists and professionals looking to create digital artwork on the go.

    Pricing Details:

    Procreate is a paid app that can be purchased for a one-time fee of $12.99 on the App Store.

    Product Price
    Procreate $12.99

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    Inkscape

    Website Inkscape.org
    Rating 4.4 out of 5
    Free Trial Free and Open Source Software
    Platforms supported Windows, Mac, and Linux
    Best For Creating and editing vector-based graphics

    Inkscape - Free Illustration Tool
    Inkscape – Free Illustration Tool

    Inkscape is a free, open-source vector graphics editor that is available for Windows, Mac, and Linux operating systems. It is designed for creating and editing vector-based graphics, such as logos, illustrations, diagrams, and technical drawings. Inkscape uses Scalable Vector Graphics (SVG) as its native file format and supports other common file formats, such as EPS, PDF, PNG, and JPEG.

    Inkscape offers a wide range of tools and features, including the ability to create paths, shapes, text, and gradients, as well as support for layers and object grouping. It also includes a variety of filters and effects, such as blurs, shadows, and transparency.

    Pricing Details:

    Inkscape is FREE and Open Source Software.

    Krita

    Website Krita.org
    Rating 4.5 out of 5
    Free Trial FREE and open source painting program
    Platforms supported Web
    Best For Creating digital painting and illustration

    Krita - Free Illustration Software Tool
    Krita – Free Illustration Tool

    Krita is a free, open-source digital painting and illustration software that is available for Windows, Mac, and Linux operating systems. It is designed for artists, designers, and other creative professionals who want to create digital artwork using a wide range of tools and features.

    Krita offers a comprehensive set of painting and drawing tools, including brushes, pencils, and pens, as well as support for layers, masks, and color management. It also includes a variety of features for creating animations, such as frame management and timeline editing. These features make Krita a popular choice for creating high-quality digital artwork and animations.

    Pricing Details:

    Krita is FREE and Open Source Software.

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    Corel Painter

    Website www.painterartist.com
    Rating 4.0 out of 5
    Free Trial Available
    Platforms supported Windows, MacOS, Android
    Best For Producing professional painting

    ā€Œā€ŒCorel Painter - Best Illustration Tool for Designers
    ā€Œā€ŒCorel Painter – Best Illustration Tool for Designers

    ā€Œā€ŒCorel Painter is a digital painting software that allows artists to create digital artwork that emulates the look and feel of traditional media such as oils, watercolors, charcoal, and pastels. It is designed for professional artists, graphic designers, and illustrators who want to create high-quality, expressive digital paintings and illustrations.

    Corel Painter provides you with a wider range of tools with materials and traditional artists. With the help of a mouse and tablet, the designer will be able to create the effect of a real painting or drawing medium such as color pencil, oil, charcoal, watercolor, and chalk.

    ā€Œā€ŒSome non-traditional features, like F/X, Distortion, pattern pens, and image hose, give designers a free hand to apply less conventional elements to an image. Corel Painter imitates traditional media’s visual characteristics and functions such as charcoal, oil paint, pastel sticks, airbrush, and felt pens.

    Pricing Details:

    Plan Price
    Corel Painter 2022 – Buy a perpetual license for a one-time payment of $429.00 USD
    Corel Painter 2022 (subscription) an annual subscription for $199.00 USD per year

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    Clip Studio Paint

    Website www.clipstudio.net
    Rating 4.8 out of 5
    Free Trial Available
    Platforms supported Web, iPhone/iPad
    Best For Creating high-quality digital art, comics, and animations

    Clip Studio Paint - Top Illustration Tool
    Clip Studio Paint – Top Illustration Tool 

    ā€Œā€ŒClip Studio Paint is a multi-purpose digital painting software that comes with vector graphics. It is widely used by illustrators, comic artists, and animators to create high-quality digital art, comics, and animations. It is quite ideal for inking and rendering with the help of its useful and unique functions. Clip Studio’s asset library enables the designers to test the emerging concepts, create sketches using foliage brushes, and create sketches using pattern textures.

    ā€Œā€ŒIt has characters or items that are 3D models and backgrounds, which would give pose and angle and further helps as a visual preference. It also comes at a competitive price, making it affordable for the designers. It gives a free hand to the artists to draw crisp lines using brushes, movie concepts, or organize games by creating thumbnail grids. It also applies color variations to images or artwork layers.

    Overall, Clip Studio Paint is a versatile and powerful digital art software that offers a range of tools and features for artists of different styles and disciplines.

    Clip Studio Paint – Best illustration tools

    Pricing Details:

    Plan Price
    One-Time Purchase (Windows / macOS) only $49.99 USD
    Monthly Usage Plan (Windows / macOS / iPad / iPhone / Galaxy / Android / Chromebook) $0.99 USD per month

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    Adobe Photoshop CC

    Website www.adobe.com/in/products/photoshop.html
    Rating 4.8 out of 5
    Free Trial Available
    Platforms supported Web, Android, iPhone/iPad
    Best For Image editing and graphic designing

    Adobe Photoshop - Best Illustration Software Tool
    Adobe Photoshop – Best Illustration Software Tool

    Adobe Photoshop is a popular software application for digital image editing and graphic design. ā€Œā€ŒAdobe Photoshop was programmed in 1988, and from then, it has become a major part of a designer’s life. Adobe Photoshop is a versatile and great platform for the efficient creation of patterns and prints to make your result one of the best in the world of designing. And those who are into graphic designers have numerous options, tools, and cool settings for creating new opportunities for you.

    ā€Œā€ŒIt helps you create designs that are authentic and cherished to the eyes that too with proper guidance. It helps mostly in building your confidence while designing. There are many new insights to enjoy here.

    Photoshop offers a wide range of tools and features to support different types of image editing and design, including layers, masks, filters, and various drawing and painting tools. It also includes features for working with 3D graphics, video, and animation.

    Pricing Details:

    Adobe Express

    Plan Price
    Free FREE forever
    Premium 30-day free trial, then ā‚¹797.68/month including GST

    Photoshop Plan

    Plan Price
    Single App FREE forever
    Premium 7-day free trial, then ā‚¹1,675.60/month including GST

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    CorelDRAW

    Website www.coreldraw.com
    Rating 4.5 out of 5
    Free Trial Available
    Platforms supported Web
    Best For Creating high-quality vector graphics

    CorelDRAW - Best Illustration Tool for Designers
    CorelDRAW – Best Illustration Tool for Designers

    CorelDRAW is a vector graphics editor developed and marketed by Corel Corporation. It is widely used for creating logos, illustrations, technical drawings, and other types of vector-based graphics.

    CorelDRAW provides a great graphics editing platform that can churn out both vector as well as raster graphics. It comes with a version of Corel Paint software which is free. It is included with Corel Paint to give you a helping hand for the creation of the upcoming raster illustrations.

    CorelDRAW offers a wide range of tools and features to support different types of vector graphics design and layout, including shape tools, text tools, color palettes, and object styles. It also includes support for raster graphics, allowing users to work with both vector and raster elements in the same project.

    ā€Œā€ŒIt’s better to have a lot of variations in illustrations and the latest version, which even supports the famous apple pen. It also allows the designers to edit vector as well as raster graphics with various kinds of tools and some of the custom brushes. Indeed, it’s not as efficient as Adobe Photoshop, yet it’s still one of the great illustration tools in the industry.

    Pricing Details:

    Plan Perpetual license Subscription Model
    CorelDRAW Graphics Suite 2021 $499 USD for a full license $249 USD per year, or $22.49 USD per month, with a 15-day free trial available
    CorelDRAW Standard 2021 $299 USD for a full license $179 USD per year, or $16.50 USD per month, with a 15-day free trial available
    CorelDRAW Essentials $129 USD for a full license $99 USD per year, or $9.99 USD per month, with a 15-day free trial available

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    Conclusion

    We saw how the evolution took place from the caves to our phones and laptops or desktops. But this is not the end because evolution keeps going and has no endpoint. With growing technology, illustration software is enhancing its design-making capability.

    The world of illustration tools is vast and diverse, offering an array of powerful software options to suit the specific needs of artists, designers, and other creative professionals. Whether you’re looking for a robust vector graphics editor or a digital painting software, there are plenty of options to choose from.

    Ultimately, the best illustration tool for you will depend on a variety of factors, including your specific skillset, artistic style, and the type of work you’re creating. By choosing the right illustration tool, you can unlock your creative potential and bring your unique artistic vision to life.

    FAQs

    What is digital illustration?

    Digital illustration is an art with the use of digital tools, such as a mouse or tablet, in combination with drawing software.

    What are illustration tools?

    Illustration tools are software applications or physical mediums that are used to create visual representations of an idea or concept.

    What are the top Illustration tools for designers?

    Some of the top illustrators for designers to use are:

    • Adobe Illustrator
    • Canva
    • Affinity Designer
    • Corel Painter
    • Clip Studio Paint
    • Adobe Photoshop CC
    • Corel Draw

    Which illustration tool is best for beginners?

    For beginners, we recommend starting with a user-friendly tool such as Procreate or Sketch. These tools have a range of brushes and features that make it easy for beginners to create stunning illustrations without a steep learning curve.

    What is the difference between vector graphics and digital painting?

    Vector graphics are created using mathematical equations and can be scaled without losing quality. Digital painting, on the other hand, is created using brushes and can mimic traditional media such as oil, watercolor, and pastels.

    Can I use illustration tools for animation?

    Yes, many illustration tools such as Adobe Illustrator and Procreate have features that allow for animation. However, for more complex animations, you may need to use specialized animation software.

    Is CorelDraw free?

    CorelDraw leading graphic design software suite is free of charge for 15 days trail.

    What is Adobe Illustrator used for?

    Adobe Illustrator is a design app that is used for creating logos, icons, drawings, typography, and various illustrations.

    Is Clip Studio Paint free?

    First time users of a monthly usage plan can use Clip Studio Paint for up to 3 months free of charge.

  • Top Companies with Largest Number of Employees | Worlds Biggest Employers

    With the developing technology and resources, numerous companies have been established with the belief of achieving great heights. And these companies are the biggest source of proving employment to the general public. You wouldn’t believe that companies like Walmart and Amazon have employees over the count of millions. Like, how great is that! However, private sector companies are often considered pretty complicated and tough. They lack job security and some do pay little. But, these donā€™t define every private organisation across the world.

    In fact, there are private companies that have millions of employees with tons of benefits. And these companies are the biggest job creators across the world. Speaking of which, we have presented the World’s Top Companies With the Largest Number Of Employees. So, let’s get started!

    Walmart
    China’s National Petroleum Corporation
    Amazon
    China Construction Bank
    McDonald’s
    Volkswagen
    Kroger
    FAQ

    Walmart

    Total Number of Employees: 2.3 million

    Walmart Logo
    Walmart Logo

    With a total number of employees of 2.3 million, Ā Walmart is the second company with the largest number of employees. Walmart is in fact counted highest among the Forbes 500 global ranking. Being the largest company with an annual turnover of $559 billion, Ā Walmart owns numerous subsidiaries as well in the United Kingdom and South Africa’s supermarkets.

    Amazon

    Total Number of Employees: 1.4 million

    Amazon Logo
    Amazon Logo

    The biggest online retailer, Amazon has around 1.4 million employees. Amazon is currently ranked 5th among the largest employers in the world. In the last two years, the company has gained a massive amount of employees from all across the world. This simply indicates that Amazon hires 1,400 people every day.

    Volkswagen

    Total Number of Employees: 662,653

    Volkswagen Logo
    Volkswagen Logo

    Volkswagen, the largest automobile manufacturer in the world, has an employee count of 662,653. Being a German car manufacturing company, Volkswagen holds a market capitalisation of $123.24 billion, being the 112th most valuable company, in terms of market capitalization. In fact, Volkswagen is considered the most active and superior automobile manufacturer and employer.

    China’s National Petroleum Corporation

    Total Number of Employees: 460,724

    CNPC Logo
    CNPC Logo

    Being mainly a monopoly in the oil and gas production of China, China’s National Petroleum Corporation has an employee count of 460,724. It runs with rigs and refiners in over 30 countries such as Venezuela, Azerbaijan, and many others.

    Kroger

    Total Number of Employees: 465,000

    Kroger Logo
    Kroger Logo

    With a total number of employees over 465,000 Kroger is counted among the biggest retailers chain in America and third in the country, right after Walmart and Costco. Kroger has around 2,778 supermarkets and departmental stores.

    China Construction Bank

    Total Number of Employees: 345,971

    China Construction Bank Logo
    China Construction Bank Logo

    Based on the market capitalization, China Construction Bank is the second-biggest bank in China and fifth in the world. With an employee count of 345,971, China Construction Bank has expanded its branches in more than 13,600 places in china.

    McDonald’s

    Total Number of Employees: 200,000

    McDonald's Logo
    McDonald’s Logo

    McDonald’s is incredibly famous for its delicious fast food and has several employees of 200,000 all across the globe. This simply brings McDonald’s among the largest employers in the world. And when it’s McDonald’s, who doesn’t know hamburgers!! The company has its classic presence in more than 100 countries and serves around 69 million food items every day.

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    Conclusion

    In conclusion, we can say that private sector companies are the largest source of employment all across the world. Although a large proportion of people are employed in private organisations. But companies like the United States Department of Defense and China People’s Liberation Army and many others provide employment with tons of benefits as well. So, here were the top companies with the largest number of employees across the world. Stay tuned for more updates!

    FAQ

    Who is the largest employer in the world?

    Walmart is the largest employer in the world with approx 2 million employees.

    Who is the largest employer in India?

    Indian Railways is the largest employer in India with 1.4 million employees.

    Who is the best employer in India?

    Reliance Industries is considered the best employer in India.

  • Best Indian Messaging Apps You Can Switch To | WhatsApp Alternatives

    The growth of messaging apps has been faster than ever. Messaging apps make people stay connected no matter wherever you are. Indian Government has decided to go on their mission ā€œvocal for localā€. The announcement by WhatsApp stating the change in its data sharing policy with Facebook has annoyed the messaging app serviceā€™s users worldwide. This new policy makes it mandatory for all WhatsApp users to accept the new privacy policy that enables the sharing of user data with its parent company Facebook. The new policy came into effect from February 8, and social media was filled with continuous news. Though, whatsapp announced afterwards that all communications on WhatsApp will still be end-to-end encrypted. From Jan 1 to Jan 6, there was a sudden 79% increase in Signal app downloads can be seen, according to a TOI report. We cannot deny that over the years, the continuous usage of WhatsApp has made us dependent on it. Other Indian messaging apps will keep your data and information safe. Here some of the best made in India messaging apps as WhatsApp alternatives.

    List of Best Indian Messaging Apps

    1. Indian Messenger App
    2. Hike Sticker Chat
    3. JioChat
    4. Troop Messenger
    5. Namaste Bharat
    6. ShareChat
    7. Sandes

    FAQs

    List of Best Indian Messaging Apps

    Here are some of the best messaging apps that are made in India. These can be used as an alternatives to WhatsApp with varied features.

    Indian Messenger App

    Indian Messenger app Logo | Best Indian messaging apps
    Indian Messenger app Logo | Best Indian messaging apps

    It is developed by Loopytime private limited. It is one of the most popular chat apps in India. Indian Messenger app has done its marketing on the ā€œvocal for localā€ campaign and is used by over 130k users across the country. Its features include text messaging, calling, story, chat requests, and a global search like Facebook or Instagram. It also competes with Twitter and Facebook having an interesting feature that allows users to share a message with an unlimited number of people. Indian Messenger supports images, videos, voice messages, and different file formats for seamless interaction.

    Indian Messenger App – Best Indian Messaging App

    Hike Sticker Chat

    Hike Messenger Logo | Best Indian messaging apps
    Hike Messenger Logo | Best Indian messaging apps

    Hike Messenger, also called Hike Sticker Chat, is an Indian freeware, cross-platform instant messaging (IM), Voice over IP (VoIP) application. Hike was one of the oldest Indian messaging apps. It was built with the motto ā€œbuilding a new social futureā€. It was once the sixth-largest mobile messaging application in the world. The hike could work offline through SMS and has multi-platform support. Ā Hike decided to go from a single super app strategy to a multiple app approach so that it can focus more on the core messaging capabilities. Hike Messenger was not an ad-driven application, neither does it sell the user data to third-party applications for revenue. Hike also introduced artificial intelligence (AI) powered HikeMoji that existed within the Hike Sticker Chat app.

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    JioChat

    JioChat Logo | Best Indian messaging apps
    JioChat Logo | Best Indian messaging apps

    JioChat is an instant messaging application with voice and video calling capability. When Facebook Messenger and WhatsApp are the two important choices for instant messaging, other chat apps such as Relianceā€™s JioChat made a mark due to their awesome features. One of the key features in JioChat is peer-to-peer (P2P) money transfer within the app. The feature allows JioChat users to transfer money directly to other users through chats.

    JioChat features that are not available on WhatsApp:

    • Stories: JioChat comes with a unique feature called Stories. The section contains short videos from various genres, including news, food, entertainment, and more from sites like PinkVilla, Hindi Rush, and more.
    • Channels: JioChat gets a dedicated ā€˜Channelsā€™ tab where you can follow popular brands, companies, and news publications to know the latest trends, news, and promotional offers.
    • Jio Care: JioCare channel lets you view your account related information, IUC charges, and the latest Jio cashback and recharge offers. You can also troubleshoot your network problem using the bot.
    • Voice Assistant: JioChat doesnā€™t feature its Voice Assistant yet. Instead, it integrates Googleā€™s voice search for you to search for contact names using voice. It can be useful for people who donā€™t want to waste time scrolling the contact list.
    • Theming Options: WhatsApp only lets you select chat background and switch between light and dark themes. In comparison, JioChat lets you change theme colors as well as font colors besides chat backgrounds, similar to what you mightā€™ve seen in WhatsApp mods.
    • Delay Messages: Thereā€™s a unique feature called ā€œDelay Sending Messageā€ in JioChat settings. Using it, you can delay the delivery of your message by up to 3 seconds.
    • Moods (As Status): WhatsApp lets you add a short bio as well as post video and photo status updates. Now, while JioChat lacks the latter, it does let you set your mood as your status. You can choose between different moods such as happy, busy, tired, angry, and so on to let others know how you are feeling right now.
    • Group Limit: JioChat lets you create groups for conversations with as many as 500 people at a time. In contrast, WhatsApp allows only 256 people in a group.

    Troop Messenger

    Troop Messenger Logo | Best Indian messaging apps
    Troop Messenger Logo | Best Indian messaging apps

    Troop Messenger is one of the most premium quality Indian messaging apps. It is very much suitable for office communication. Troop Messenger is a user-friendly office chat app compact with contemporary features addressing your business needs and necessities.

    It provided with these features group calling, join now, remote screen sharing and controlling, instant messaging, video call and voice call, groups, wallpapers, help tile, settings, audio messaging, dashboard, orange member, profile, splashboard, burnout, live location tracking, emoji layout, sharing, read receipts, edit, respond later, flagging, search, search filters, unread messages, mute conversations, favorite users, message history, live-chat support, data record, storage, enhanced group profile, admin dashboard- groups, group controls, airtime groups, contacts management, integrations, and browser pop-out.

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    Namaste Bharat

    Namaste Bharat Logo | Best Indian messaging apps
    Namaste Bharat Logo | Best Indian messaging apps

    Namaste Bharat is one of the most-searched Indian messaging apps. Namaste Bharat has features such as messaging, group messaging, audio and video calls, audio and video conferencing, collaboration, group messaging, setting up scheduled meetings, etc. Namaste Bharat has end-to-end encryption. All messages, photos, videos, voice messages, documents, status updates, and calls are end-to-end encrypted. There is no need to turn on settings or set up special secret chats to secure your messages. This top chatting app in India offers data synchronization across multiple devices to ensure that the user does not lose all their chats. Moreover, this Indian messaging app has exclusive features for businesses.

    ShareChat

    ShareChat Logo | Best Indian messaging apps
    ShareChat Logo | Best Indian messaging apps

    ShareChat is one of the fastest-growing Indian messaging apps. ShareChat has over 160 million monthly active users across 15 languages. The company’s application offers features that include private messaging, tagging, and a personal messaging feature, enabling users to share videos, jokes, songs, and other language-based social content with other unknown users. ShareChat, made in India app has become one of the most popular chat apps in India because of its multimedia-rich interface and design. ShareChat is a Facebook-style Indian messaging app which allows user to share videos, written posts, audio, etc. The reason for ShareChatā€™s popularity with its users is the local language access.

    ShareChat has update three new features that include private messaging, tagging, and a personal messaging feature that allows users to connect with other unknown users.

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    Sandes

    Sandes Messaging App Logo - Best Indian messaging apps
    Sandes Messaging App Logo – Best Indian messaging apps

    Sandes is a app made by National Informatics Center (NIC), Government of India. It is an update of Government Instant Messaging Services (GIMS). GIMS was limited to government employees only but Sandes is can be used by anyone. It has a lot of features that whatsapp offers. It also provides end to end encryption like whatsapp.

    Sandes can be downloaded from GIMS website. Sign in only requires your mobile number or email-id and a OTP verification. Sandes does not necessarily require your mobile number unlike Whatsapp. Also it has verified accounts of government officials.

    About Sandes Messaging App – Best Indian messaging apps

    FAQs

    Which are the best Indian messaging app?

    Some of the best Indian messaging app are:

    • Indian Messenger App
    • JioChat
    • Troop Messenger
    • Namaste Bharat
    • ShareChat
    • Sandes

    Which is the safest messaging app in India?

    Some of the safest messaging app in India are:

    • Signal
    • Wire
    • Threema
    • Telegram
    • Whatsapp
    • Element
    • Wickr me
    • Tox
    • Viber
    • Cover me

  • 6 Best Business Ideas You Can Start This Winter Season

    The pandemic made the whole world come to a halt for a while. Some people lost their jobs and others found themselves unhappy in it. Everyone liked to have something that could make them happy and help them earn.

    During the pandemic, people had to stay inside their homes. So, they got plenty of spare time at their hands. This spare time created the buds of starting a business in various minds.

    Today, the idea of starting a business is getting more and more popular. The days when people liked being comfortable in one job are almost gone. Besides the job, people like to engage in various other activities. It would be a boon if some of the activities can be lucrative too.

    As the world is digitizing. This digitalization has encouraged peopleā€™s business ideas to come to life. Your age or experience doesnā€™t matter, starting a small business during this winter can prove to be fruitful.

    With great technology and digitalization, the idea of starting a business seems more possible. One can start a business from things they like to do in their spare time. It is like turning a hobby or passion into a business.

    Starting a small business can turn out to be lucrative in this present time. It is even a good idea to indulge in a seasonal business. With the winter season ahead, you can start a business that can be profitable right now.

    Best Business Ideas You Can Start This Winter Season

    1. A Bakery
    2. Event Decoration
    3. Customized Gifting
    4. Restaurant From Home
    5. Cleaning Services
    6. Blogging

    Conclusion

    Most Profitable Business Ideas

    Best Business Ideas You Can Start This Winter Season

    The Winter season is the season of holidays and various festivals. This season comes with Thanksgiving, Christmas, New Year, winter vacation, and more. All these make for an advantageous environment for starting a business.

    With this digital age, one can start earning from their homes and be their own bosses.

    Here are some of the lucrative business ideas that you can start:

    A Bakery

    Bakery Business | Profitable small business during this winter
    Bakery Business | Profitable small business during this winter

    One of the most lucrative business ideas right now is to start a bakery. If you are someone who is fond of baking or learning to bake, this is the idea for you.

    The Winter season is around. We have Christmas, New Year, and the holidays coming. This is the time when almost everyone needs a cake, cookies, and other bakery items. So, this winter makes the perfect time for you to start your bakery. The best part is you can even start it from home with a small investment.

    Running a bakery is not only profitable during winters, it is something that has a demand throughout the year.

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    Event Decoration

    Event Decoration Business | Profitable small business during this winter
    Event Decoration Business | Profitable small business during this winter

    This is the time of winter parties. Be it big or small, in-home or outside, every party needs decoration services. So, if you have a touch of creativity in your hands. This is the perfect business idea for you.

    You can start this business with a small team and take small contracts. You can put in a small investment and take an advance amount from the client. This will help you to source your materials and pay your team their dues.

    Nowadays with increasing social media presence, beautiful and aesthetic dƩcor has become popular. This has made the event decorators even more in demand. Hence, a profitable small business idea.

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    Customized Gifting

    Customized Gifting Business | Profitable small business during this winter
    Customized Gifting Business | Profitable small business during this winter

    This business idea has always been there but it became super popular during the pandemic. People are now more interested in gifting something with a personalized touch.

    The best part is you need a small investment for starting a gift business. You can make customized gift boxes, handwritten letters, portraits or paintings, and more.

    For starters, you can create an Instagram page and display your work there. In this way, you can start taking local orders and also ship them to other cities. This idea with a small investment can turn out to be profitable in the future.

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    Restaurant From Home

    Restaurant from home | Profitable small business during this winter
    Restaurant from home | Profitable small business during this winter

    Good food is something the demand of which never falls. If you like to cook, it is time to turn it into a business this winter.

    You can start this restaurant from your home. You can make food at home and deliver it to customers. Pandemic has made people realize the importance of healthy and hygienic eating.

    Nowadays, home-cooked food is in great demand. Be it small parties or working professionals, everyone loves to eat home food. So, starting a restaurant from your home is a flourishing idea to start.

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    Cleaning Services

    Cleaning Services | Profitable small business during this winter
    Cleaning Services | Profitable small business during this winter

    People are getting busier with time. They are not able to find time between their busy schedule to clean. The winter season is the time of partying and hosting guests. So, to start offering cleaning services now is a lucrative idea.

    You can even make customized packages to attract more customers. For example- deep cleaning, cleaning plus rearrangements, cleaning plus dƩcor, etc. Thus, starting a cleaning services business is an idea worth of profits.

    Blogging

    Blogging | Profitable small business during this winter
    Blogging | Profitable small business during this winter

    We all know the fact that social media is growing faster than ever. Earlier, blogging was considered merely a hobby or an informative resource. But now, with proper planning and tools, it can be a great business.

    In todayā€™s time, you can be a freelancer, affiliate marketer, social media influencer, etc., and turn blogging into an advantageous and profitable business.

    Conclusion

    These were a few simple and lucrative business ideas that you can indulge in. There are various other options like selling clothes online, making masks at home, selling Christmas trees during winters, online tutoring, etc.

    The zeal to create something from oneā€™s own heart and earn from it is what makes a successful business. Various factors are responsible for the success of a business. These include the customers, market rates, planning, resources, etc.

    To start a business, there are a few most important things. These are passion and the motivation to work hard and a not giving up attitude.

    In todayā€™s modern and digital world, the idea of starting a business comes into various minds. People are afraid to start a business. But remember that even taking a small step counts. So, if you want to start a business this winter, but feel confused, consider this a sign.

    FAQs

    What are the best Business Ideas to start this Winter Season?

    Best Businesses you can start this winter are:

    • A Bakery
    • Event Decoration
    • Customized Gifting
    • Restaurant From Home
    • Cleaning Services
    • Blogging

    What are the best small scale business to start?

    Some of the best small scale businesses to start are:

    • Virtual Assistance
    • Freelancing
    • Reviewing Products
    • Affiliate Marketing
    • Blog Monetization
    • Podcast
    • Online Course Creation

  • Top 15 Digital Marketing Trends Every Marketer should know for 2022

    In recent events, many businesses opted for digital marketing as things werenā€™t the same after the Covid-19 Pandemic. Because people were purchasing or selling their products through digital to avoid human contact. Some businesses find it easy to market their products & services via a digital platform by using advanced and available marketing trends, meanwhile, some businesses still want to sustain themselves in the industry.

    For instance, with the impact of the ongoing pandemic, various small-scale businesses failed to progress or market their products in the industry due to low connectivity with the real world or even worse, didnā€™t advance their marketing strategies according to the trend. In order to attain a top brand among the competitors, one business must apply trending digital marketing tools. Here, we have enlisted 22 digital marketing trends that will help your business to attain its objectives & goals effectively and efficiently.

    AI (Artificial Intelligence)
    Programmatic Advertising
    Interactive Content
    Conversational Marketing
    5G Network
    Social Media Marketing
    Personalization
    Live stream
    Omnichannel Marketing
    VR Technologies
    Geographical Marketing
    Push Notification
    Blockchain Applications
    Quantum Computing
    Green Marketing
    FAQ

    AI (Artificial Intelligence)

    With time changes, AI became a prominent element, especially in marketing. So; we have to also change certain things to survive in the digital world, especially opting for AI over traditional marketing. Recent studies stated that AI marketing helps a business to speed up its function by taking any automated decisions based on Data Analysis, Data collection, and other information to determine the audiences without any manual aids.

    Programmatic Advertising

    Without any intermediary to persuade the customers, businesses have started to install programmatic advertisements that do automated buying & selling of online advertising on various digital platforms. In other words, programmatic advertising delivers the right information to the right people at the right time, and this could be done, by analyzing the audienceā€™s segmentation and using algorithm software.

    Interactive Content

    KitKat Interactive Advertisement
    KitKat Interactive Advertisement

    Nowadays, people look forward to interesting content rather than expatriate content. So, in the upcoming marketing trends, your business can use interactive content that will result in increased sales with increased leads. By means of this, add visual content, creative advertisement, infographic, images, videos, marketing billboards, and other elements to strengthen the brand and drive traffic.

    Conversational Marketing

    Two-way communication is key in conversational marketing, where people anticipate quick responses, as well as businesses, expect effective feedback. Therefore, a business should adapt to conversational marketing to augment customer engagement, experiences & revenue, say, Chatbots, which are automated to customer-centric and dialogue-driven approaches.

    5G Network

    As everyone knows, the upcoming future relies on the 5G Network that generates a global-based wireless standard. 5G Network empowers the Internet of Things (IoT) that promises a long-term potential service as IoT aids Augmented Reality and Virtual Reality in the marketing.

    Social Media Marketing

    Another trend that has been ruling the digital world since its commencement is Social Media marketing. In recent times, social media has become a popular mode of marketing in generating a wide range of customers. Instagram, for instance, has nearly 130 million users, where users create brand awareness and introduce new products through Instagram algorithms, Instagram Live streams, shopping options, filters, and other features.

    Personalization

    One-to-one marketing is done based on data analysis and digital technology to deliver individualized messages & product offerings according to the audienceā€™s segmentation, i.e, interest, backgrounds, demographics, and many more.

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    Live Stream

    Live stream shopping is considered an effective marketing tool in 2022, where Live streaming enhances engagement, interaction, and viewers. The live stream is used to proclaim any brand news, information, product launch, and other live interviews. In this way, marketers can perform live streaming as a marketing trend to attain netizensā€™ attention.

    Omnichannel Marketing

    Nowadays, many businesses are adopting omnichannel marketing that corporate & connect various digital platforms to interact with customers. In omnichannel marketing, branding, messaging, and online and offline touchpoints are seamlessly integrated as customers move down the sales funnel, enabling a more engaging customer experience.

    Consistency is the key to Omnichannel marketing, which allows businesses to adopt a consumer-centric approach that keeps the customer journey at the forefront.

    VR Technologies

    A virtual reality marketing campaign involves using virtual and augmented reality technology to promote brands and their products. The devices can make VR marketing visual, multi-sensory, or some combination thereof. Virtual reality headsets make VR marketing more powerful. While a VR Instagram filter overlays objects or pictures onto the camera view, an immersive experience is completely immersive.

    Geographical Marketing

    In marketing, geographical segmentation means targeting products to people who reside or shop in a specific area. When selling products that are influenced by regional differences in culture, climate, or population, this approach will be especially useful. Conducting a proper survey will help to market the products & services according to their location. Like seven sisters, demand production of umbrellas, so businesses can sell rainy season products to those regions that augment business profit.

    Push Notification

    Push Notifications
    Push Notifications

    In push notification marketing, marketers send browser notifications on a variety of devices to their target audience to inform them of services and products. In a push notification, a short message is sent to the user’s mobile or desktop, prompting them to act with an intention to make them acquire a purchase. Push notifications have the advantage that you can time them and you can even customize them to fit your specific circumstances.

    Blockchain Applications

    A blockchain is a shared, immutable network of ledgers that facilitates the process of recording transactions and tracking assets among business networks. Blockchain offers immediate, shared, and transparent information since it stores information on a ledger that can only be accessed by network members with permission. Besides, the blockchain network can track orders, payments, production, sales, accounts, and so on.

    Quantum Computing

    To perform calculations, quantum computing uses the collective properties of quantum states, such as superposition, interference, and entanglement. Quantum computing can be used to generate huge amounts of data to study shoppers.

    Green Marketing

    Recently many countries joined together during an environment summit 20 intending to manage climate change by eliminating negative aspects. For this, various businesses promote such products based on the environmental benefit which plays as eco-friendly to the company as well as to the surroundings. In order to obtain green marketing, one such business should manufacture sustainable trends, eliminating toxic manufacturing, producing recyclable goods, using a 3Rs system while producing goods & services.

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    Conclusion

    Digital marketing is one of the fastest-growing industries. It is one of the most valuable assets of any startup or company. It is an evergreen industry and the only possibility to survive is to stay notified about the growing trends in the digital marketing industry.

    FAQ

    Artificial Intelligence, Personalized advertising, green marketing and push notifications are some of the future trends in digital marketing.

    What is the next major trend in digital marketing?

    The next major trend in digital marketing is Chatbots.

    What will marketing look like in 2025?

    Customer lifetime value will be the main priority of marketers in 2025.

  • Top 10 European VCs for Seed Funding

    One of the most crucial things to consider when starting your own business is acquiring your seed money. Revenue is more likely to be sparse or consistent than abundant when you start your project. For many early-stage firms on the verge of success or, tragically, failure, securing funds and backing from a venture capital investor can be the make-or-break point. Finding the proper VCs to partner with may be difficult, as you want to make sure they are a good fit for your startup’s vision and can provide you with the resources and network you require.

    With that in mind, let’s take a look at ten European venture capital firms that specialise in different industries and could be able to help you get the funding you need for long-term success.

    Top European VCs for Seed Funding

    1. Index Ventures
    2. Seedcamp
    3. SNƖ Ventures
    4. 01 Ventures
    5. Inventure
    6. Superhero Capital
    7. Accel
    8. Balderton Capital
    9. Ascension Ventures
    10. MMC Ventures

    Conclusion
    FAQs

    Top Venture Xapital Firms in UK, Europe

    Top European VCs for Seed Funding

    Here are some of the top Venture Capital firms based in Europe which help in financing startups and small businesses.

    Index Ventures

    Index Ventures - Top European VCs for Seed Funding
    Index Ventures – Top European VCs for Seed Funding

    Index Ventures is a venture capital business located in London, United Kingdom, founded in 1996. The corporation wants to invest in commercial services, media, retail, and information technology.

    Deliveroo, FarFetch, Funding Circle, Transferwise, and Revolut are just a few of the London startups that Index Ventures has partnered with. And a sizable proportion of its investee firms have completed successful initial public offerings (IPOs). The fund works with entrepreneurs in any industry and at any level. However, according to its portfolio, it focuses on seed and venture-stage firms in fintech, SaaS, eHealth, entertainment, fashion, and digital infrastructure.

    Since 2011, the fund has invested in 64 London-based businesses, totalling 111 individual equity raises. Index Ventures bills itself as a worldwide, people-focused fund that intends to work with entrepreneurs to convert their ideas into global enterprises. Its offices are now located in London, Geneva, and San Francisco.

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    Seedcamp

    Seedcamp - Top European VCs for seed funding
    Seedcamp – Top European VCs for seed funding

    Seedcamp is a European venture fund located in London, England, founded in 2007 by Saul Klein and Reshma Sohoni. It backs entrepreneurs utilising technology to take on massive, global marketplaces. The fund focuses on early-stage firms and invests between Ā£100k to Ā£2 million on average. The fund helps its portfolio firms establish product-market fit, expands their sales and marketing teams, and connects them with a global network of specialists.

    The fund has a strong track record, having supported multiple unicorns such as Revolut, Wise (previously TransferWise), and Hopin, a virtual events platform. Primer, Curve, and challenger bank Monese are among the significant fintech startups in its portfolio. Since 2011, Seedcamp has invested in at least 128 different equity fundraising rounds in 97 innovative startups in London.

    The fund’s investments are primarily focused on firms in the European Union, although they also have a significant presence in North America.

    Since November 2018, the average seed money obtained for their most recent ventures has been $2.025 million.

    They have made several significant investments in recent years. On the 15th of November, 2018, they made a $4 million seed investment in Ezra, and on the 23rd of January, 2019, they made a $1.6 million investment.

    SNƖ Ventures

    SNƖ Ventures – Top European VCs for seed funding

    SNƖ Ventures is a Norwegian early-stage venture capital firm that invests in technology-related entrepreneurs and business owners. It was created in 2015. The members of the SN Initiatives team have a wealth of knowledge and experience in technology-related ventures, and some have even started and run their firms.

    Since Magne Uppman and Teodor Bjerrang founded the business in 2015, they have developed offices in their home Norway, Oslo, and a presence in Palo Alto, California. A typical round of seed fundraising is $1 million in size.

    01 Ventures

    01 Ventures - Top European VCs for seed funding
    01 Ventures – Top European VCs for seed funding

    01 Ventures is a venture capital business situated in London, the United Kingdom’s capital. They specialise in investing in deep technological startups at an early level. The investment team at 01 Ventures comprises experts in their respective technology fields, which helps to influence their investment selections.

    01 Ventures invests primarily in European firms, although they have also invested in the United States and China.

    01 Ventures was created in 2015 by Correy Voo, Chris Haley, Ton van’t Noordende, and Eeswaran Navaratnam, a group of investors. The average size of a seed investment round at the business is $1.875 million.

    Inventure

    Inventure - Top European VCs for seed funding
    Inventure – Top European VCs for seed funding

    Inventure is a Finnish corporation that provides seed money to entrepreneurs who demonstrate creativity or operate in high-tech fields. Sami Lampinen and Timo Tirkkonen started the venture financing business in 2005.

    Inventure positioned itself as a “Nordic technology fund,” with most of its investments concentrated in European nations and some activities in China. One of their latest seed fundraising activities has an average size of roughly $900,000.

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    Superhero Capital

    Superhero Capital - Top European VCs for seed funding
    Superhero Capital – Top European VCs for seed funding

    Superhero Capital is a venture capital firm based in Finland that focuses on early-stage investments. They are primarily interested in B2B software firms focusing on the e-commerce, financial, healthcare, and industrial technology industries.

    Juha Ruohonen, Jakob Stor, Jussi Harvela, and Moaffak Ahmed formed Superhero Capital on the 6th of June, 2015, with the help of a group of entrepreneurs.

    The company’s interests are primarily concentrated in its home country of Finland. In the previous two years, they’ve invested an average of $1.2 million in other companies’ seed rounds.

    Their leading investment on the 27th of March 2018 and their leading investment into Codescoop on the 1st of June 2018 are two instances of their more recent, prominent investments.

    Accel

    Accel - Top European VCs for seed funding
    Accel – Top European VCs for seed funding

    Accel is a venture capital firm located in Palo Alto, California, founded in 1983 and is run by. The business is looking for seed, series A, series B, and early-stage growth firms that operate on the cloud (SaaS).

    Accel Partners manages a venture capital fund in the United States called Accel. The fund is interested in a broad range of tech industries, including enterprise, information technology, consumer, business goods, healthcare, security, services, media, and fintech, having successfully supported the likes of Slack, Bumble, and Deliveroo from an early stage.

    Accel has an extensive global footprint. However, its European activities are now managed from London.

    Accel is a significant venture capital firm that invests in individuals and their businesses from the beginning to the end of their development. Over the last 30 years, the Accel has funded firms such as:

    Since 2011, Accel has made at least 69 equity investments in 31 London-based businesses, including numerous follow-on rounds obtained by Hopin, Monzo, and digital security firm Snyk. The fund invests in growth capital and works with companies to help them build their brands and expand their client base.

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    Balderton Capital

    Balderton Capital - Top European VCs for seed funding
    Balderton Capital – Top European VCs for seed funding

    Balderton Capital is a venture capital firm that invests in European-based technology businesses with worldwide ambitions.

    Balderton Capital has worked with over 200 entrepreneurs and raised above $3 billion to invest in their businesses since its inception over two decades ago. The fund takes a long-term strategy, often investing between $1 million and $20 million in the early phases of its growth and supporting them from start to finish.

    Since its inception in 2011, the fund has invested in at least 81 high-growth London-based firms. Some among the company’s notable clients are:

    • Darktrace
    • Revolut
    • Crowdcube
    • GoCardless
    • Depop
    • ComplyAdvantage
    • Citymapper

    Ascension Ventures

    Ascension Ventures - Top European VCs for seed funding
    Ascension Ventures – Top European VCs for seed funding

    Ascension Ventures is an early-stage venture capital firm founded by successful entrepreneurs to support the next generation of technology and social impact entrepreneurs. It makes investments in businesses that qualify for the government’s Enterprise Investment Scheme (EIS) or Seed Enterprise Investment Scheme (SEIS). While Ascension does not disclose its investment range, Beauhurst research shows that it regularly invests between Ā£300k and Ā£1.2m.

    As we highlighted, ascension Ventures was one of the most active impacts investors in the UK last year. In London, it has funded 78 ambitious businesses through at least 95 equity fundraisings since 2011. The fund also provides coaching and access to its network of industry connections and offers expansion funding.

    MMC Ventures

    MMC Ventures - Top European VCs for seed funding
    MMC Ventures – Top European VCs for seed funding

    MMC Ventures primarily invests in post-revenue technology startups in the United Kingdom. It assists with scaling these enterprises, often investing between Ā£2m and Ā£3m with a 3-5-year exit horizon. The firm was an early investment in Gousto, and it also owns Bloom & Wild, a flower delivery service, and Signal AI, a market intelligence platform.

    MMC Ventures has been active in London since 2011, investing in 32 startups and at least 72 equity fundraisings.

    The company as a whole has been investing since 2000 and currently manages over $500 million in several funds; as part of the Greater London Investment Fund (GLIFā€”a fund of funds supporting SMEs in the Capitalā€”it announced a new Ā£52 million seed fund in 2019 to help small firms in the capital.

    Conclusion

    Whether or not you can get a suitable Venture Capital firm to provide seed money for your company will be the deciding factor in whether or not your business will succeed. So choose wisely.

    FAQs

    What are the top European venture capital firms?

    Some of the top European Venture capital firms are:

    • Index Ventures
    • Seedcamp
    • SNƖ Ventures
    • 01 Ventures
    • Inventure
    • Superhero Capital
    • Accel
    • Balderton Capital
    • Ascension Ventures
    • MMC Ventures

    How many VC firms are in Europe?

    There are over 1600 Venture Capital firms in Europe.

    What are the top VCs in India?

    Top 10 Venture Capital firms in India are:

    1. Sequoia Capital
    2. Accel
    3. Blume Ventures
    4. Elevation Capital
    5. Tiger Global Management
    6. Kalaari Capital
    7. Matrix Partners
    8. Nexus Venture Partners
    9. India Angel Network
    10. Omidyar Network India

    What are the types of funding rounds?

    Types of funding rounds for startups are:

    • Seed round
    • Angel round
    • Series A round
    • Series B round
    • Series C round
    • Pre-Public round

  • Top 5 No-Code Chatbot App Builders| Build Chat Bot App Without Coding

    Today’s contemporary world, is spinning and functioning around online market. It is fair to say it has become a primary part of people’s lifestyles.

    What Is Chat Bot

    A chatbot is a computer software that stimulates and processes human conversation, it can be written or verbal. Basically, it gives the feel of an online chat with any online human agent.

    Advantages of Chatbot

    The average customer service email response time is over 10 hours. With a live chat service, youā€™ll respond to your customers before they decide to buy elsewhere. Up to 98% of your visitors leave without buying. Use customer support live chat to engage them in conversations, answer questions, and increase sales.

    What Is No Code

    No code development is an approach for technical and Non Technical users to build applications and automate workflows through the drag and drop option facility. By providing easy-to-use but powerful tools for end-to-end application/ software development. No-code platforms offer greater flexibility in terms of app design, customization, and integration.

    Key reasons to use No Code Platform:-

    • Increased innovation capabilities
    • Improved Efficiency
    • Freedom to own your Automation
    • Reduced Cost and Risk

    No-code chatbot app development tools are those platforms that provide ways to create chatbot apps for websites, mobile applications etc. without using code. These platforms are a source of easy creation and development, where the user doesnā€™t have to write even a single line of code, to get their job done.

    This in turn work as a saviour for beginners who have little or no knowledge, of coding. App creation in itself isnā€™t easy, and on top of that carrying out compound code work isnā€™t very appealing.

    Here in this article, weā€™ll be seeing a list of the best no-code chatbot app builders, with a detailed analysis of each. So, let’s begin:

    Top 5 No-Code Chatbot App Builders

    1. Botsify
    2. HubSpot
    3. Pandorabots
    4. MobileMonkey
    5. Chatfuel

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    1. Botsify

    Botsify Chatbot App Home Page 

    If you want to create a chatbot in less time then Botsify is a good option for you. It is an extremely easy tool to use without any coding requirement, with customizable templates and a drag-and-drop interface it is very convenient to use and create a chatbot.

    The platform introduces conversation forms that collect information from users through chatbot conversations and it offers plugins for integration of your platform with the chatbot via JSON API or RSS Feed. Their customers include Apple, Shazam, and UNICEF.

    Rating 4.4/5

    Voted as one of the best chatbot app-building platform by its users, Botsify makes the task a lot easy and quick. It walks you right through the steps you need to take as per your experience level and knowledge.

    Botsify Pricing

    Free Trial: 14 Days Free Trial Available

    Plan Pricing
    Do It Yourself $49/month
    Done For You $149/month
    Custom Contact Us

    *Custom Plan is for enterprises with high usage & on-premises solutions.

    No-Code Chatbot app – Botsify Usage Tour

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    2. HubSpot

    HubSpot Chatbot App Home Page 

    Easily create messenger bots that help you qualify leads, book meetings, provide answers to common customer support questions, and more ā€” so your team has more time to focus on the conversations that matter most. One inbox for all customer communication. Can choose a template based on your bot goal. Chatbot software is seamlessly integrated with HubSpotā€™s contacts database, your bots can deliver friendlier, more personalized messages based on the information you already know about a contact.

    Any information collected by your chatbots will automatically get synced to and stored on a contactā€™s timeline, giving your whole team complete context and a crystal clear view of every engagement.

    Rating 4.4/5

    HubSpot Pricing

    Free Trial: Available

    Plan Pricing
    Starter $45/month
    Professional $800/month
    Enterprise $3600/month

    No-Code Chatbot app – HubSpot Chatbot Tutorial

    3. Pandorabots

    One of the oldest and largest chatbot services in the world. This chatbot service provides characters to make chat interesting, small talk libraries due to which the user gets ease in selecting the FQA and response.

    Chatbots built and hosted with pandorabots appear in messaging and native apps, the web, games, social networks, and connected devices. Academics and universities use the platform for teaching and research. Pandorabots chatbot framework is based on AIML (artificial intelligence mark-up language) scripting language, by which you can build a chatbot in any natural language. Their customers include Coca Cola, Bridgestone, Barclays, Walmart, HCL, Docomo, and TATA

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    pandorabots Chatbot App Home Page 

    Advantages
    AIML scripting language AIML is highly versatile and has received lots of praise from developers. Pandorabots AIML provides flexibility because you have full access to the tools powering your bots.
    Open-source Pandorabots is an open-source platform, so you own your data and can download your code.
    Content libraries for shortcut Pandorabots come with some pre-build library, so the effort to teach every chatbot to respond to the questions and phrases.
    Deploy on multiple channels You can place your Pandorabots on both voice and messaging channels such as WhatsApp, Slack, Facebook Messenger, Wechat, etc. In todayā€™s time, it is a very important feature to adapt.

    Pandorabots Pricing

    Free Trial: Available

    Plan Pricing
    Developer $19/month
    Pro $199/month
    Enterprise For Customization Contact

    No-Code Chatbot app – Pandorabots Chatbot Tutorial

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    4. MobileMonkey

    MobileMonkey Chatbot App Home Page

    MobileMonkey is easy to use, it also has features that can build sophisticated behaviour. It can store the userā€™s response to a question to reuse in the future in bot replies. With MobileMonkey you can build chatbots for Facebook messenger and set various lead generation tools such as chat blasts or broadcast messages, drip campaigns, and list building to increase marketing efforts. It also allows to automate customer service by providing responses to frequently asked questions which reduces effort and time.

    MobileMonkey is the only platform that automatically converts inbound and outbound marketing and conversion in the same place. Their customers include Toyota, and Century 21.

    Rating 4.4/5

    MobileMonkey Pricing

    Free Trial: Available

    Plan Pricing
    Startup Edition $119/month
    Funnel Pro Sales $119/month
    Insta Champ $19/month

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    5. Chatfuel

    Chatfuel is another great, easy-to-use platform for building bots without coding but specifically for Facebook and Instagram messenger, so it is useful for startup and small businesses. This platform offers different editing tools for you to design your chatbots as you want them and allows you to set up conversational rules in the dashboard. Can choose a variety of templates to best fits your needs. Scheduled re-engagement sequences that you can design and tweak. A useful feature is that when a person interacts with the chatbot, it adds them to your database, which allows you to reach out to them in the future.

    Chatfuel analytics technology provides insights about the performance of the bot. It has created Facebook Messenger chatbots for various big clients including Adidas, TechCrunch, Lego, and T-Mobile.

    Rating 4.6/5

    Chatfuel Pricing

    Free Trial: Available

    Plan Pricing
    Business $11.99/month
    Enterprise $199/month

    How to choose among te best AI chatbot platforms?

    Define the company’s requirements related to the messaging platform.

    Every business is different and so there requirements, some need a platform that can handle multiple chatbots, while some want to start small and grow with time.

    So first you need to understand the requirement of your business according to which you can select appropriate chatbot platforms.

    Consider the user experience of messaging channels.

    While choosing a chatbot platform it is important to consider the user experience of the messaging channel you will be using. Different chatbot platforms offer additional features but most importantly they should be easy to use and how reliable it is. It should stay offline and retain customer data.

    The best chatbot platform provides a more realistic and natural conversation experience because chatbots are meant to improve communication and help in lead generation.

    Make sure data security.

    Todayā€™s business world is more dependent on technology, so it is important to make sure that any person is kept secure.

    Compare pricing plans and payment options.

    Pricing plans and payment options are important considerations when choosing an AI chatbot platform for your business. Some platforms provide free trial period to experience services and decide whether to go for an annual subscription or choose some other platform.

    Conclusion

    So this was the list of best chatbot no-code app builders. What earlier was considered impossible is now just a matter of a few steps. Chatbot app creation has now become a task of just a few steps and to do that you may use any of the above chatbot building apps, and make the job handy and possible.

    FAQs

    What are no code app builders?

    No Code app builders help to create apps without knowing how to code. Originally designed for teammates with no coding experience, this type of development allows anyone to create fully functional apps with the help of a simple visual editor.

    Does chatbot require coding?

    You don’t need coding skills or any other superpowers. Most people feel intimidated by the process. It looks like a complex task, and it is unclear how to make a chatbot or where to start. Well, you can start right here and now.

    How do you make a chatbot app?

    1. Step 1: Identify the type of chatbot you are building.
    2. Step 2: Select a channel.
    3. Step 3: Choose the technology stack.
    4. Step 4: Design the conversation.
    5. Step 5: Train the bot.
    6. Step 6: Test the chatbot.
    7. Step 7: Deploy and maintain the bot.

    Which are the best No-Code chatbot App Builders?

    The top 5 NO- code chatbot app builders are:

    • Botsify
    • HubSpot
    • Pandorabots
    • MobileMonkey
    • Chatfuel

  • Top 8 Best HubSpot Alternatives You’re Missing Out in 2021

    Hubspot is a very well-known name amongst marketing and sales professionals. On this site, you can find several resources for inbound marketing. Also here you can find a CRM that is Customer Relationship Management which is very useful. When somebody is looking for a HubSpot alternative, they are looking for a better CRM. In this article, we will look at various CRM which have similar and better features than Hubspot.

    List of Best HubSpot Alternatives –

    Ontraport
    Drip
    GetResponse
    Freshworks
    Keap
    Sendinblue
    Wishpond
    Engage Bay
    FAQs

    Ontraport

    Ontraport Homepage
    Ontraport Homepage

    This is a CRM that has many features that can help you in your business. Things like landing page creation and email funnelling are available here.

    Ontraport CRM offers you a lot of lead reorganization features that will help you in lead management. You can group your leads according to job title, demographics, and contact data. This becomes very useful and accessible.

    Ontraport Pricing –

    The basic plan of Ontraport CRM is $79 per month and there is a 2-week free trial. Advanced plans are available for $147 and $297. Ā 

    Ontraport is Suitable for –

    This CRM is suitable for e-commerce marketers and business owners.

    Drip

    Drip Homepage
    Drip Homepage

    Drip is a well-known CRM for e-commerce business owners. This CRM has various automation capabilities which can be useful for e-commerce businesses.

    In Drip, you can understand how your leads are converting to customers. This helps you improve your marketing strategies. It pulls out data that helps you to understand the buying behaviour of the person better and then target them effectively.




    Click Here to Start your Drip Trial Now


    Drip Pricing-

    The basic plan starts from $19 per month and goes upto $1599.

    Drip is Suitable for –

    This CRM is best for e-commerce business owners.

    GetResponse

    GetResponse Homepage
    GetResponse Homepage

    It is an email marketing tool and has features that can help you make your email marketing more efficient. In this tool, you can also make landing pages and do high-level market automation. This tool is great for people who use webinars to get their leads or sell any product.

    GetResponse pulls out a lot of data that can help you understand the behaviour of the customer and even the conversion rate. It will help you segment your customer base better.




    Grow your business with GetResponse Now


    GetResponse Pricing-

    The basic plan is for $12.3 per month and goes upto $81.8 per month.

    GetResponse is Suitable for –

    E-commerce business owners who use webinars frequently.

    Freshworks

    Freshworks Homepage
    Freshworks Homepage

    Freshworks is a unique CRM that provides the option for live chat. In this CRM you can do marketing and sales separately. You can also choose different clouds for both of them.

    The user interface of Freshworks is very simple and you can do many things with a few easy steps. In this, you also get a free CRM which has all the standard features which are needed to run any digital business.

    You can separate hot and warm leads to make your business perform more efficiently.




    Click Here to Sign up on Freshworks Now


    Freshworks Pricing-

    The pricing starts from ā‚¹999 and goes upto ā‚¹4,999.

    Freshworks is Suitable for –

    Small business owners who want to sell their digital products or acquire quality leads.

    Keap

    Keap Homepage
    Keap Homepage

    Keap or previously known as Infusionsoft is another good CRM which you can use to grow your business. One unique thing about this CRM is that it enables leads to schedule meetings directly in your calendar.

    Several features increase your functions of email marketing. This enables speedy marketing and sales to your client.




    Get started with Keap Now


    Keap Pricing-

    Keap’s cheapest plan is $40 per month and goes upto $100 per month. It also provides regular discounts on its services.

    Keap is Suitable for –

    People who are looking for a CRM that has good lead management capabilities.

    Sendinblue

    Sendinblue Homepage
    Sendinblue Homepage

    This is a unique marketing and sales software that is very similar to Hubspot. It is more than 10 years old and has a lot of features packed in it.

    Sendinblue helps you in managing Landing Pages, Facebook Marketing, Email Marketing Automation, and SMS Marketing. There are inbuilt customizable templates and an editor to make the task convenient and easy.




    Try Sendinblue now


    Sendinblue Pricing-

    It has a free plan. The lowest-paid price plan is $25 per month. There are higher plans of $65 and $125 in which you get more features.

    Sendinblue is Suitable for –

    This is for those business owners whose budget is low but who want a standard CRM.

    Wishpond

    Wishpond Homepage
    Wishpond Homepage

    This CRM helps you in sales and marketing. It provides all the things necessary to do them efficiently.

    Wishpond CRM was specially made to monitor the performance of a campaign. It has a lot of features like pop-up customization etc. You can customize them according to the time duration, scroll, and exit. Apart from that, you can also add some animation to your pop-ups.

    You can choose from several email templates and make them look professional within a few edits.

    Apart from that, you can also analyze your customer based on their demographics. Also, you can input potential leads into your CRM manually.

    Wishpond Pricing –

    The cost of this CRM is $49 per month. There are also higher plans for $99 and $199 that provide more features.

    Wishpond is Suitable for –

    Business owners looking for faster lead generation.

    EngageBay

    Engage Bay Homepage
    Engage Bay Homepage

    This CRM offers almost everything you need for marketing and sales. It is a good alternative to Hubspot. With its marketing automation tool, you can do a lot of functions like personalization, sequencing which is helpful in email marketing. You can also optimize your marketing with the help of engagement statistics.

    EngageBay Pricing-

    This CRM has a free version and paid versions too. The lowest-paid version is $11.99 per month. The advanced versions are $29.99 per month and $63.99 per month.

    EngageBay is Suitable for –

    Business owners who want a good CRM with all the standard automation features at a cheaper price.

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    Conclusion

    These are some of the best alternatives to Hubspot. Each one of them has unique features. A lot of CRM’s are designed for the e-commerce market. Many are designed for lead management and for getting unique data to understand customer behaviour. So you can choose your own CRM as per your requirement.

    FAQs

    Who founded HubSpot?

    HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.

    What are the best alternatives to HubSpot?

    The best alternatives to HubSpot are Ontraport, Drip, GetResponse, Freshworks, Keap, Sendinblue, Wishpond, and Engage Bay. These are some of the best and most effective alternatives to HubSpot.

    Where does HubSpot get company information?

    HubSpot Insights is a database of company information that HubSpot gathers by combining third-party data, web crawling, and crowdsourcing to ensure the data can be as accurate as possible. It is updated in real-time as we get new information.

  • Top 7 Best Mobile Accessories Startups In India Leading the Industry

    Mobile Accessories is itself made up of two words. Accessories stand for the things, whose addition can increase the usefulness of the original thing.

    Mobile Accessories stand for those hardware’s that can be added up to mobile in case to increase its versatility. Mobile Accessories include the objects like chargers, earphones, Bluetooth speakers, selfie sticks, camera lens attachments, etc. There are many examples of mobile accessories.

    Concerning increasing demand and increasing uses of mobile phones. There has been a great increment in the market of mobile accessories as well.

    To overcome this, many startups have been established. Some of them have already touched the heights or are already on their peak. Some examples of them are boAT, WrapCart.com, iBall, Lava International Limited, VingaJoy which is a Brand under UBON, Dizon Brand Under Realme, Black Shark, etc.

    Let us have a look at the most winning mobile accessories startups:

    1. bOAT
    2. WrapCart.com
    3. iBall
    4. Lava
    5. VingaJoy
    6. Dizo
    7. Black Shark
      FAQs

    ā€ŒBasics of Mobile Accessories Startups

    Planning a mobile accessories startup is not rocket science. Getting your startup in a good place is also not a big deal. However, maintaining them at the same position at least if not improving is the real talent.

    For a mobile accessories startup, the most important factors to be mindful of are market analysis, selecting a location, gathering funds, getting the business model, completing the legal procedures, looking out for different parts and their vendors, and inventory management.

    All these points are required to just start a business. Where to maintain a business, the most important thing is its fund or a source of investment. Not all startups start collecting profit from day one, some go on through a difficult way and gradually start getting fledged.

    The examples of mobile accessories startups that we are going to discuss, some have seen a direct path to success whereas some went through the hard way.

    bOAT

    bOAT logo
    bOAT logo

    boAT was first initiated in the year 2015. It is an India-based startup established by the joint efforts of Aman Gupta and Sameer Mehta.

    boAT from the start of its manufacturing up till now has been known to make different kinds of mobile accessories. Especially in the range of headphones, earphones, travel chargers, and premium rugged cables.

    The other products of boAT include wireless earbuds, wireless speakers, home audio equipment, etc.

    WrapCart.com

    WrapCart.com logo
    WrapCart.com logo

    It was established in the year 2017. It is also an Indian Startup. WrapCart was made by the efforts of young student entrepreneurs. It is an online platform mostly famous for its wrap.

    WrapCart is famous for applying accessories such as wrap fold for mobile, laptops, cards, etc. They have seen great success in just three years.

    Apart from wraps, there are some other mobile accessories also available at it. However, this store is available only as an online option and can not be accessed offline.

    iBall

    iBall logo
    iBall logo

    iBall is not a new startup. It was started in the year 2001. However, at that time, the initial product of iBall was just a mouse. With time, iBall gained much success and entered into different spaces such as the mobile market.

    iBall gained its recognition soon enough from the start of its mobile market where it was known to manufacture and supply mobiles as well as mobile accessories of its brand.

    Mobile accessories such as speakers, Bluetooth handset, wireless earphones, etc are available at iBall.

    Lava

    Lava logo
    Lava logo

    Lava International Limited Company was started in the year 2009. From the year of its start till now, it has seen great success. It is well established in many countries across the globe.

    Along with mobile accessories, Lava International Limited is known to manufacture top-quality mobile phones, laptops, etc. It is a leading handset manufacturing company that has its roots expanded in different places. With handset as its primary focus, Lava is also known to make mobile handsets.

    Mobile accessories such as earphones, wireless earphones, earbuds, etc are some of its known products.

    VingaJoy

    VingaJoy logo
    VingaJoy logo

    VingaJoy is a sub-brand of Ubon. Ubon brand was originated in Delhi by co-founders Mandeep Arora and Lalit Arora in 2004. From there on, its products have created a tussle in the mobile accessories market.

    Ubon is a tech-lifestyle brand that especially deals in developing headphones, Bluetooth speakers, chargers, cables, surge protectors, etc.

    It is known to manufacture neckband earphones, earbuds, Bluetooth speakers, AirPods, etc.

    Dizo

    Dizo logo
    Dizo logo

    Dizo is a brand under Realme’s partners TechLife Ecosystem. It is an Indian-based space used to launch new products. It was started up in 2021.

    Dizo is known to make mobile accessories also such as headphones, earphones, etc. Even though it has been started recently, the response received is quite appreciable.

    Black Shark

    Black Shark logo
    Black Shark logo

    Black Shark is a subsidiary of Xiaomi. Black Shark was founded in the year 2018. It is majorly a gaming mobile phone branch.

    Black Shark aims to provide a perfect gaming mobile to its users. Along with mobile, it is also known to produce Accessories that can be attached to mobile.

    From the time it has been launched, there have been multiple successful products on its list to look for. One of the recent products is Black Shark JoyBuds. Similar to this, many different products are available at Black Shark.

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    Conclusion

    With the advances made in mobile phones, people started looking up to get mobile accessories about them. As the need for manufacturing more mobile arises, on the parallel aspects, there is also a rise in the need for mobile accessories. This need has been fulfilled by new startups that are taking place across the globe.

    These startups are either a subsidiary of an already known brand or are a new brand of their own. They are winning the mobile accessories market through their top-notch products. Some of the best-winning startups have been listed above.

    FAQs

    Is phone accessories a good business?

    Starting a mobile accessories business can be very profitable and very competitive. In addition to smartphone franchises that sell accessories, independent stores and kiosks can be found in many shopping malls and other public spaces. Also, you can find many websites and online stores selling mobile accessories.

    What is the margin in mobile accessories?

    Mobile accessories profit margin lies anywhere between 30% to 60% depending on the type of marketing and product you sell. These margins are promising than building a smartphone that margins about 10%.

    Are phone case businesses profitable?

    A phone case business is a profitable way to make money online. The phone case market was worth $10 billion in 2020 and is expected to grow 7.5% annually through 2025, reaching $35.5 billion.

  • Brand Archetypes Ultimate Guide: What is it, History, Types, Examples

    When brands are talked about, there comes a person-to-person relatability that exists through various groups or communities. Itā€™s like thereā€™s a bond. Audiences are so attached to this one brand or company that buying from anywhere else, even with many brands coming into the market every day feels uneasy.

    What could it be that makes the audiences feel very close to this brand? What is it about the brands that donā€™t shake the feeling off of buying from customers? Well, it sure isnā€™t just a choice or even logical and not spiritual. What could it be then?

    More than 90% of consumers make decisions about brands are based on the subconscious. The love, the sentiments for this ā€œparticular brandā€ is deep-rooted within the psychology and thereā€™s a 95% probability that everyone is seduced by at least one brand. This is where archetypes come into the picture.ā€Œ

    What are Brand Archetypes?
    History of Brand Archetypes
    Types of Brand Archetypes
    Purpose of Brand Archetypes
    What Makes Brand Archetypes So Unbelievably Effective?
    Why Should Businesses Use Brand Archetypes?
    FAQs

    What are Brand Archetypes?

    Brand archetypes are a way of presenting a brand which can be a statement, meaning, behaviour, values, and messages that make the brand more relatable and recognized by the target audience. Archetypes build human-like personas that give brands a personality that the audiences who share similar values can relate to and approach.

    Even the unicorns and the most powerful organizations just didnā€™t reach the top overnight. Perfect use of effective and efficient strategies into crafting the perfect brand image that attracts and sticks with the audiences is what paid them off. When the companies understand how the brand archetypes work and their importance, building brands is a childrenā€™s game.

    History of Brand Archetypes

    Brand Archetypes originated with a psychiatrist named Carl Jung, who worked with Sigmund Freud. He was of the thought that every human has fundamental human needs that are both primitive and instinctual. That everyone is of models, values, and behaviours.

    Archetypes are essentially the combination of wants and behaviours. They are the soul of a brand thatā€™s living and makes the audience relate. Understand the audience and make a brand archetype according to it, make and define the brands so good that the audience forms a relationship with a brand and genuinely cares about it. Archetypes instil humanity in the brands’ vision and mission.

    Types of Brand Archetypes

    The archetype framework identifies 12 different Archetypes :

    Innocent

    Brands with innocent archetypes are honest and pure and are driven with a positive personality towards lifeā€™s outlook. Innocent archetypes ignore publicity, are simple, and let the audience explore the business.

    Example of Innocent Brand Archetype – Coca-Cola, Volkswagen

    Sage

    These archetypes recognize and celebrate curiosity, wisdom, and knowledge. Sage brands are truthful.

    Example of Sage Brand Archetype – TED

    Outlaw

    Outlaw archetypes are the harbinger of revolution. Brands of these archetypes provide an introduction to alternative lifestyles and challenge the status quo.

    Example of Outlaw Brand Archetype – Harley-Davidson, MTV

    Explorer

    Brands with explorer archetypes have a thirst for ambition and innovation and are always hungry for self-discovery and adventures.

    Example of Explorer Brand Archetype – Jeep, North Face

    Hero

    Hero archetypes come as the saviour of society. These brands are courageous and triumphant and believe in helping everyone achieve their goals, bring positivity and make the whole world a better place.

    Example of Hero Brand Archetype – Nike

    Lover

    Lover archetypes are sensuous and emotive. Itā€™s all about the relationship with the people, different experiences, work, and favourite places. Lover archetypes are luxurious and come as appreciative for the beauty.

    Example of Lover Brand Archetype – Magnum, Nescafe

    Everyman

    These archetypes show signs of connecting with the audiences on a deeper level. Everyman archetypes just want to belong and donā€™t expect to be outstanding.

    Example of Everyman Brand Archetype – IKEA, eBay

    Jester

    Jester is about having fun, being energetic and living life at the moment. These brands are cheerful.

    Example of Jester Brand Archetype – M&M, Mailchimp

    Caregiver

    These archetypes are selfless and desire to care for others. Such brand archetypes are generous and compassionate.

    Example of Caregiver Brand Archetype – Campbell

    Ruler

    The ruler archetype is driven by the desire for power, control, has a dominant personality, and is a leader.

    Example of Ruler Brand Archetype – Mercedes Benz, Microsoft

    Creator

    Creator brand archetypes make their trends by tapping into the human imagination.

    Example of Creator Brand Archetype – Sony, Pinterest, and YouTube

    Magician

    These archetypes think outside the box and have aims that are even impossible for others.

    Example of Magician Brand Archetype – Disney, Dyson

    Purpose of Brand Archetypes

    Archetypes are essentially human wants and needs that can be tapped into. These archetypes take the sales and marketing ideas and efforts and turn them into something that the audience can connect with and relate to. They support brand-customer interactions and user experience and relationships. Builds trust and makes a good customer base.

    It adapts to customers’ requirements, desires, and urges. Brand archetypes make the customer think that the brand can help them to achieve their aims and help remove the competitors as they make the business think about the why behind it and what could make it unique and apply it. The ideas and concepts are very unique and important for a brand.

    What Makes Brand Archetypes So Unbelievably Effective?

    Archetypes help in establishing identity as a brand. Todayā€™s brands are mostly defined by partnerships and connections between the audience and the brand. They support product innovation and developments and hold powerful marketing and advertising tools allowing the audiences to tap into the brand exclusively and bring the brand alive in the most unimaginable ways. They accurately place the marketing strategies and make branding and marketing more strong and convincing.

    Still, in todayā€™s era, it is not just sufficient to thrive in marketing and communicating what the brands’ services and products provide. To be successful, brands must have an emotional and sentimental connection with the audiences that encourages brand loyalty and a huge client base. The emotionally connected customers tend to spend more than twice on brands as those who arenā€™t emotionally connected.

    More than 80% of people promote the brands with their loved ones if they are emotionally connected. This is how the emotional connections strengthen the brands’ value and presence over time and are sometimes even passed down to generations.

    Why Should Businesses Use Brand Archetypes?

    When it comes to businesses, the archetypes help the businesses with what they need the most; individuality, differentiation from others, and sustainability. They give a personalized depth to the businesses making them easy to connect with. This is both intriguing and authentic. They bring fresh and innovative ideas and distinctive customer propositions and regularly challenge the status quo. They help audiences connect to brands personas and clear the focus on customersā€™ needs and requirements, changing the business course from good to best.

    Conclusion

    Brand archetypes help a brand to create a brand identity. Choosing a brand archetype is hard but choosing one will help your brand to create better relationships with your customers. So, This was the ultimate guide to brand archetypes.

    FAQs

    What are the 12 Brand Archetypes?

    The 12 brand archetypes are The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.

    Can a brand have 2 Archetypes?

    Yes, a brand can have 2 brand archetypes if your audiences are different.

    Who made brand Archetypes?

    Carl Jung, a swiss psychiatrist made brand archetypes.