When we talk about music, it is a thing that seems to connect the universe. There is hardly anyone who doesnât like music, people seem to feel connected with their favourite pop stars and thus indulge their time in them. There are numbers of people who are inspired by them, thus different brands collab with them to reach the heart of their fans.
The music industry of Hollywood has given some of the biggest superstars to the world. Pop stars are literally ruling the hearts of teenagers and young adults. Amongst all of them, there is one name that has created quite a stir in the industry and that is Cuban-American singer Camila Cabello.
Popularly known as the âHavana Girlâ, Camila Cabello rose to fame when she debut as one of the members of the popular American girl group âFifth Harmonyâ. Â They debuted in the year 2013. Before that, Cabello was one of the contestants of a TV talent show, The X Factor where she got together with other members of her group and formed Fifth Harmony.
Camila Cabello started establishing herself as a solo artist after she left âFifth Harmonyâ and since then she has never looked back. Her songs like âI Know What You Did Last Summerâ, âHavanaâ, âHey Maâ, âSenoritaâ and others made her one of the top music artists in the world. Not only that, in 2021, Camilla played the lead role in the live adaptation of the musical movie âCinderellaâ. Some of her popular songs has also reached #1 in Billboard Hot 100.
With her music, she has won a number of American Music Awards, Billboard Awards and many others. The several time Grammy nominee became a sensation with her song âHavanaâ.
In this article, we will talk about the brands that Havana girl, Camila Cabello endorsed. So without any further ado, letâs get started.
Branding is the process of connecting good strategy with good creativity. -Marty Neumeier
Skechers is an American footwear company that was founded in the year 1992 by Robert Greenberg. It provides over 3000 styles and designs of footwear for women, men and children. The headquarters is situated in California, United States of America. It is the third-largest athletic shoe brand in the United States and provides high-quality shoes to consumers.
Skechers roped in Camila Cabello in 2017 as their brand ambassador and since then she has been a part of their various campaign. They signed her for their worldwide womenâs collection after her debut solo album was released. Skechers’s collaboration with the Cuban-American singer for their DâLites category shoes is one of the biggest Skechers collaborations.
Guess is an American clothing brand formed by the Marciano brothers in 1981. Popularly known for its jeans and denim clothing. Guess was one of the first companies to create designer jeans. The brand is all about promoting a young, adventurous and sexy lifestyle. Guess provides a trendy collection of clothes including jeans and dresses and accessories, handbags for men and women.
Guess made Camila Cabello its face in 2017 and she has been a part of different campaigns in 2017. Her strength, beauty and confidence make her the best candidate for being the brand ambassador. Different types of denim, 90s styles of t-shirts, jackets and handbags are endorsed by Cabello.
Camilla Cabello with her music was able to gain recognition, fame, love and respect from all around the world. Brands know that she is a pop star who can inspire and influence people from around the world greatly, so naturally, they collab with her to garner the attention of other people through their products. With the growing popularity of the 25-year-old pop star, more brands will show interest in future to collab with her for their products and services.
FAQs
Who is Camila Cabello?
Camila Cabello is a Cuban-American singer and songwriter famous for songs like Havana and Senorita.
What is the net worth of Camila Cabello?
The net worth of Camila Cabello is approximately $14 million.
What is the most popular song by Camila Cabello?
The most popular song of Camila Cabello is Havana and Senorita.
What is the age of Camila Cabello?
Camila Cabello is 25 years old and was born on 3 March 1997.
The Bollywood Film Industry of India is one of the most recognised entertainment industries in the whole world. It has always been the prime source of entertainment for billions of people for years.
The actresses and actors of this industry enjoy the love of billions of people as well. Amongst all of them, one such actress is Kareena Kapoor Khan. One of the most popular actresses of Bollywood who also comes under the list of highest-paid actresses, Kareena Kapoor Khan debuted in the year 2000 with the film âRefugeâ.
She became famous for her roles in films like âChameliâ, âDevâ, âJab We Metâ, âHeroineâ, âUdta Punjabâ and others. Known for her outspoken nature, Khan not only is a critically acclaimed actress but also a radio show host, fashionista, and entrepreneur, who has launched her own clothing and cosmetics line.
Apart from all that, she has been working with UNICEF since 2014 for the education of girl children in India. Kareena Kapoor Khan is a brand herself and a big name in the country, so naturally different companies would like to collaborate with her to reach the mass. In this article, we will talk about the brands that are endorsed by Kareena Kapoor Khan. So letâs get started.
If you donât give the market the story to talk about, theyâll define your brandâs story for you. -David Brier
Colgate is an American brand especially known for its oral hygiene products like toothpaste is a household name. It is not at all different in India as it is the most common toothpaste brand that is used by the people in the country. The original company was founded in the year 1805 and has been running in India since 1902.
In 2013, Colgate roped in Kareena as the brand ambassador for their product Colgate Active Salt Toothpaste. With her gorgeous smile, she was the perfect brand ambassador for the toothpaste brand that promotes a healthy smile.
Head & Shoulders
The American brand of Anti-Dandruff Shampoo has been serving people since 1961. Head & Shoulders has made itself one of the most popular and prime brands that solve the dandruff problem amongst people.
In 2007, Head & Shoulders India took Khan as their brand ambassador to celebrate the re-invention of the brand for the new generation. She has been a part of a number of Head & Shoulders campaigns. She is a big enthusiast of the hair care regime, so she actively took part in those campaigns and became its face.
Philips Hair Styler
Philips started its journey in the year 1891; its headquarters is situated in Amsterdam, United States. It has been one of the largest electronics companies in the world. Philips has been the home of various electronics products. Amongst them, it was famous for electronic hair products as well.
In 2012, Philips made Kareena Kapoor Khan the brand ambassador of their new range of hair styling products; Philips does it to compete hard with Panasonic products as the popularity of Khan was at its peak. With giving back to back hit movies, Philips roping Kareena for the hairstyling product was a huge success.
LUX
Kareena Kapoor Khan has been associated with LUX for a very long time; this trusted soap brand is under Unilever. The headquarters of the company is situated in Singapore. The brand was first established in the year 1899. Kareena Kapoor Khan has been the brand ambassador of different LUX products, including, soap and shower gel and has been the face of several interesting and memorable campaigns of LUX.
PUMA is a company famous for producing athletic footwear, clothes and accessories. Founded by Rudolph Dassler in the year 1924 in Germany, it has become the third-largest sportswear company in the world. It is a tough competitor for Nike and Adidas. PUMA has over 360 stores across 120 cities from all over the world.
In 2021, PUMA launches the Kareena Kapoor autumn/winter collection, consisting of colourful and vibrant sneakers, t-shirts and hoodies. They signed the deal with her for two years
Berger Paints
The Indian multinational paint company was founded in the year 1923. It has 16 facilities and is the second-largest paint company in India. Apart from its presence in India, the company also has Bangladesh, Poland, Russia and Nepal in its grasp.
Berger Paints took Kareena Kapoor Khan as the face of the brand in 2020. With its new product Silk Breathe Easy, Berger Paints signed her as she portrays both the roles of a superstar and a caring mother just like the product that makes your home look modern and aesthetic as well as provides a safe environment.
Kareena Kapoor Khan is a name that has been ruling the industry, not only with her films but also by being the actress with numerous brand endorsement projects. The âHeroineâ proves her mettle by continuously emerging as the face of different big brands in the country. She proves to be a strong inspiration to every woman out there, her fan following knows no bounds and even after two decades of being in the industry, she still is one of the top actresses of the Indian film industry.
FAQs
Who is Kareena Kapoor Khan?
Kareena Kapoor Khan is an Indian actress famous for her roles in Hindi films. She is the daughter of actor Randhir Kapoor and Babita Kapoor.
What is the net worth of Kareena Kapoor Khan?
Currently, the net worth of Kareena Kapoor Khan is $60 million
How old is Kareena Kapoor Khan?
Kareena Kapoor Khan was born on 21st September 1980 and she is currently 41 years old.
‘Startup’ is becoming the most popular term used by people. Almost everyone nowadays is looking for ways to build one.
India has seen a great amount of growth in the startup industry in the past decade. More and more people are now interested in making investments in these.
The new-age entrepreneurs find startup funding a profitable investment. One popular name is Raj Shamani. He is an entrepreneur, businessman, and popular social media influencer.
Raj has funded many startups of fintech, passion economy space, and more. For example- Wint, Growth School, Scenes, etc.
About Raj Shamani
Raj Shamani is an entrepreneur, YouTuber, motivational speaker, influencer, and whatnot. When we hear about young entrepreneurs in India, it is impossible that his name does not pop up.
This 24-year-old entrepreneur hailing from Indore was not born with a silver spoon. Rather he started working at a young age and made his way up on his own.
The unfortunate events of the recession and his fatherâs illness led to the downfall of his fatherâs business. It was then, when the young boy, Raj took the responsibility on his shoulders at the mere age of sixteen.
His father had a business of soaps. Soon, Raj realized that there was a great demand for liquid soaps, so he started making liquid soaps. To sell these, he came up with an amazing marketing idea.
He started approaching ladies, who wanted financial freedom. He asked them to promote and sell his products and offered them 25% with every sale they made. His marketing strategies worked so well that his business became capable of profits within a year.
Since then, there was no stopping for this boy. Being such a young entrepreneur, he got invites from many countries for speeches. Â Till now, he has delivered speeches in around 26 countries which included platforms like United Nations, TED, and many more.
He realized that it was impossible to be present everywhere and spread his knowledge. So, he decided to become a digital creator to reach and help more people.
Now, this young boy is a businessman, digital creator, motivational speaker, popular podcaster, and investor.
Raj Shamani
Lists of Startups Funded by Raj Shamani
Raj, the 24-year-old young entrepreneur does not like to limit himself when it comes to opportunities. He has explored so many fields and excelled in all of them at such a young age.
Nowadays, startups are considered a favorable and profitable opportunity for investments. So, Raj has taken a dip in it too. Here are the startups funded by him.
It is a digital investment platform, founded in the year 2020. It is a platform with which people can make investments in assets like stocks and fixed deposits.
One can invest in assets of high risk with high returns like stocks. If one does not like to take big risks, they can make investments with low-risk and low returns assets as well.
Raj is one of the fifteen prime investors in this. He made his funding contribution in March 2021. Since he is a finfluencer (influencer in the financial sector), it makes for a great opportunity for both him and the platform.
Many other popular influencers have invested in it. For example- Ankur Warikoo, Abhi & Niyu, Tanmay Bhatt, etc.
Growth School
Growth School – Raj Shamani Funded Startups
This is an ed-tech platform, founded in the year 2020. It follows the top-notch approach of live learning, conducted by industry experts.
It aims to equip learners with constructive and practical knowledge that they can apply in the real world. For this, the platform brings in the best faculty mentors from big companies.
In this startupâs funding, Raj is an angel investor since January 2022. He shares the space with many other popular names. For example- Kunal Shah (from CRED), Tanmay Bhatt, and more.
The Mainstreet Marketplace
The Mainstreet Marketplace – Raj Shamani Funded Startups
It is a streetwear fashion platform, started in 2018 as a YouTube channel. It is now Indiaâs leading platform for sneakersâ reselling.
They have stocks of sneakers and clothing from some of the premium brands. For sneakers, brands like Nike, Jordan, Adidas, and more. For apparel, Essentials, Supreme, etc.
The platform has raised a seed round of funding. Raj made his contribution to the funding in October 2021. Along with him, some other popular names include, Varun Duggirala (Glitch), Prashant Iyer, etc.
OpeninApp
OpeninApp – Raj Shamani Funded Startups
It is a linking tool for social media apps, founded in the year 2018. It is a great tool for creators and influencers. This helps them make the most out of the links shared by them.
It is a useful and popular tool in the field of social media. The app is suitable for all social media apps like Facebook, Telegram, Twitter, etc.
Raj is an angel investor in this startup since January 2022.
Scenes
Scenes – Raj Shamani Funded Startups
Scenes by Avalon is a startup that hosts chat and voice communities, where like-minded people can meet and greet.
It is an all-in-one community platform that is like your own Discord. It allows you to run webinars and chats, upload media, host events, process payments, and more in one place.
The application has an extensive channel library, metaverse channel, and more. It is like building a home over the internet.
Raj Shamani is a part of its funding along with many influencers and investors. He shares the space with Prakhar Gupta, Pratik Chudasama, Gaurav Munjal (CEO Unacademy), Sujeet Kumar (CEO Udaan), and more.
Listed
Listed – Raj Shamani Funded Startups
It is a platform that enables creators to leverage their influence to raise capital from their fans. It was founded in the year 2021.
Fans are issued blockchain-based tokens. This serves as a stake in a creator or project’s future earnings. It also gives them access to various exclusive perks.
Raj Shamani has been an angel investor in this creators-oriented platform.
Deciml
Deciml – Raj Shamani Funded Startups
It is an application that helps youngsters to start investing easily. It was founded in the year 2021. This helps young adults to achieve their investment goals through round-ups.
Round-up investing works like saving the spare change like we used to do in our piggy banks. Spare e-change from every online transaction gets collected from one’s account. The collection of such round-ups is then invested automatically in Mutual Funds.
Being a finfluencer, Raj is an angel investor in Deciml app.
Conclusion
Raj Shamani is a great entrepreneur because of his strong roots in his business and zeal to learn more. A great entrepreneur is not just the one who knows how to make money. But also the one who knows how to invest it and multiply it. Raj makes strategic investments in multiple places.
Apart from the above-mentioned startups, he also invests in many other places. He invests in Indian and American stocks, crypto, SIP (Systematic Investment Plans), debt funds, the latest technologies like NFTs, and more.
Raj is a young man, who has made a great remark in the Indian entrepreneur industry with his proper planning, execution, and investments. He is indeed a great example for budding entrepreneurs.
FAQs
Who is Raj Shamani?
Raj Shamani is an entrepreneur, YouTuber, motivational speaker, influencer, and an angel investor.
What is Raj Shamani’s age?
Raj Shamani was born on 9 April 1996. He is 26 yrs old (2022).
What is the net worth of Raj Shamani?
Raj Shamani has a net worth of $1 Million.
What are the startups funded by Raj Shamani?
Raj Shamani has invested in many startups, which are:
We are living in the digital world and having a website is a necessity for any type of business whether it’s big or small. If you have a well-established business and don’t have a proper website or is not online then you might be losing many great opportunities for your business. A responsive website can be used to accomplish various marketing strategies to grow your business according to your liking.
A website is an important tool for spreading the business and a proper website is essential to enhance any kind of business. Now, a good business website must include features like being functional, being easy to use, must be modern, provides good performance and is eye-pleasing, for this purpose, one has to go for a good website designer or a popular website designing tool which will serve the purpose of creating such easy-to-use and super convenient websites. Now, the market has tons of web-design tools for this purpose.
The most renowned website in the market is GoDaddy.com. It is an American publicly traded Internet domain registrar and web hosting company. With over approximately 18.5 million customers, GoDaddy is known for its advertising on TV and in the newspaper. The company was founded by Bob Parsons in 1997, is currently headquartered in Scottsdale, Arizona, US. If you want to build a website with GoDaddy then you have to use some other services like hosting, domain name etc. but to design and manage your website you have to use a third-party CMS like WordPress.
WIX
Price- $100
Wix is another popular app for web designers which can be used for building personal, business and E-commerce websites. It has huge popularity, as it has been used in 190 countries with over 150 million users. Wix is extremely user-friendly, making it easy for both beginners and experts to use it. It has a wide range of over 600 pre-built designs and templates. Wix site also allows the instant application of animation of text, pictures, and other elements very easily and has Artificial Design Intelligence (ADI), to help the users to create their websites and web pages.
WordPress
Price- $0 to $300
WordPress is one of the most popular CMS in the world. More drawn to blogging, it has now evolved to launch and support any kind of website. It has been used to build more than 10 million websites, making it a well-known CMS for designing websites. WordPress is available in both free and paid versions. It has an array of features including the user getting complete control of their websites including the content, control of the data. The users have access to thousands of pre-made templates, to choose from and also access to 55k and more plug-ins to choose from and use them.
Weebly
Price- $12/ Month
Online shopping is the saviour for people who don’t like to go out shopping for any sort of reason. Now, creating online websites has been made easy by WEEBLY, a web-hosting service. Weebly has more than 50 million users all across the world. It is popular amongst any kind of businesses and physical stores that want an online presence. The website supports both web hosting services and the domain name. The templates of the websites are highly customizable and are also mobile-friendly. The websites also prioritize SEO and also provide the best help and support centre. The user can create a website for free and for a professional website, one has to pay a minimal amount.
Adobe Dreamweaver
Price- $29.99/ Month
Adobe Dreamweaver is most popular due to its nature of being available offline. It is popular for web designing as well as for the development of applications. The app has been in use since 2005 and the users have to pay for its features to be used. The features include quick and flexible coding, allowing the websites to be managed easily. It also allows the user to use other Adobe features like Illustrator CC, Indesign CC, Photoshop CC, etc, making it easy for the users to create amazing websites.
Webflow
Price- $12/ Month
Webflow is a full-featured platform for website building, useful for those who have no technical idea on how to create a website. It creates the basic aspects of web development within the application, making web designing an easy process for the user. The features involve a full content-management system, the power of code without writing it, has an advanced SEO, etc.
RapidWeaver 8
Price- $99/ Single License
Another popular software for web designing, RapidWeaver 8 is designed for macOS. It is used to create beautiful websites, starting from simple to complex websites. The app is useful for anyone who has the knowledge or may not have the knowledge of coding. There is no free version, the user has to pay the price of $99 per single license which is valid for 5 macOS. It is easy to use and allows enhancing the sites with e-commerce features, analytics, individual logins, additional layouts and is mobile friendly. It also has SEO optimization features.
Google Web Designer
Price- Free
A Google product, it has created over 7679 websites. Google Web Designer is a standalone app for Windows, MAC and also for Linux. It allows the users to design online ads using an integrated visual and code interface, as one uses drawing tools, texts, and 3D objects. It is highly useful for the ones who want HTML5 advertisements for desktop and mobile versions. Google Web Designer is also free to use.
Sketch
Price- $99/ Year
Sketch is one of the leading tools for web designing. Since its launch in 2009, it has been a popular application among users. It is designed for MAC and has both free and paid versions, to be used by the users. Sketch allows the users to test the web design template on multiple devices including phones, tablets, etc. It is a good alternative for Adobe Illustrator.
Adobe Photoshop
Price- $20
Adobe Photoshop is also very helpful for designing great and beautiful websites. It is a web design tool that has an array of features that can help to build web templates. It works well with image manipulation and graphic design creation for the website and the users can start with a blank canvas and can add elements to the canvas. This app is highly useful for web creation.
Conclusion
The digital world made the online presence of businesses mandatory. There is hardly anyone who doesn’t use the internet nowadays, people visit the business online before making the decision of purchasing the product or services of that business. Thus it helps in increasing the revenue of that business.
FAQs
What tool is best for web design?
Sketch, WordPress, Wix are some of the best tools for web design.
Is Google Web Designer free?
Google Web Designer is free and does not charge any money.
Is Wix safe?
Wix is safe to use and is quite a popular website builder.
The war between the biggest brands has been going on for a long time now. Today, there are dozens of prominent brands in the market and all seeking the same audience at different levels.
With the increasing competition in the market, every brand is looking for the best advertising strategies for more customer engagement and traffic. The brands often fight with their competitors through the battle of advertising in order to be on the top.
This advertising battle between the brands often becomes very serious and brands put their all efforts into bullying the other. And the real purpose of advertising begins here only.
The battles between the brands are happening for over a decade or more and all these are held publicly. The brands have taken numerous precautions and built their marketing strategies absolutely flexible and strong.
The battles between the brands are always interesting to encounter. And that’s why in this article, we have presented you with the most interesting and intriguing advertising wars between the brands of the decade. Let’s get started!
What else do we need to satisfy our thirst when we have coke in hand! But here comes a twist, what to choose between the two biggest cold drink brands in the market? Is it Coca-Cola or should we choose Pepsi? Well, we all are familiar with this confusing situation. But it’s not just us, Coca-Cola and Pepsi are the biggest competitors of each other in the market.
In fact, it’s quite intriguing, both the brands were established in the late 1800s. Coca-Cola was started in 1886 meanwhile, Pepsi was developed in 1893.
The battle between these two started when Pepsi shot over Coca-Cola with the “Pepsi Challenge” campaign in 1975. In this campaign, Pepsi offered a free taste to the public and those who liked were given more of the soda.
The brands fought for more than a decade through numerous advertising battles. Finally, in 2011 when Diet Coke kicked off Pepsi from the second biggest coke brand position and gained the position. But of course, first was always Coca-Cola.
BMW Vs Audi
BMW Vs Audi Ad War
The two most luxurious and distinguished car brands, BMW and Audi are the biggest competitors of one another. Audi and BMW have always given tough competition to each other whether it’s a new car model or an award show. These two have never settled!
The biggest battle between these two was when Audi launched its ‘Your Move, BMW’ Billboard which was later followed by BMW’s “Checkmate” Billboard which was proven to be even bigger than ever. Their battle grew bigger when Audi, with an R8, placed the “Your pawn is no match to our king” billboard next to BMW’s. On this, BMW responded with “Game Over,” with their F1 car.
This didn’t come to an end and their battle even went on prints. BMW and Audi’s battle is a never-ending chess game between the two solid and biggest car brands.
Microsoft Vs Apple
Why left the tech brand war behind? As we are talking about the biggest brand wars, Microsoft Vs Apple is a popular battle. Microsoft has mocked Apple in a series of commercials.
Steve Jobs, the founder of Apple has never been a fan of Bill Gates and in fact, Apple has been targeting Microsoft for more than four decades now. On that note, you must remember the biggest advertising war, “Hi I am a Mac, and Hi I am a PC” between Microsoft and Apple.
Apple aired a commercial aimed at Microsoft in 1984, which showed a hammer throwing guy running through the levels of blank-faced people in grey who were looking at a propaganda screen and destroying it with the hammer. This commercial was referring to Microsoft as mild and conformist and Apple as the new advanced disruptor.
Soon after Domino’s began its oven-baked sandwiches and started promoting them through advertising, a battle initiated with Subway 2-to-1. Dominos started with a blind taste campaign where they let people taste the sandwich and favour them over Subway 2-to-1 sandwich. This became pretty ugly when the Subway team got offended and sent a cease-and-desist letter to Dominos.
Domino’s responded in a very interesting manner through an advertisement where Domino’s CEO Dave Brandon acknowledged Subway’s letter by oven baking it in the commercial. This became inactive after a few months.
Progresso Vs Campbell
One of the biggest advertising battles started in 2008 between Progresso and Campbell. Campbell is an international industry targeted with an ad campaign, directly at Progresso.
The campaign claimed that the soups at Progresso comprise a huge amount of MSG which is a flavour enhancer, as compared to that of Campbell’s Select Harvest.
As a response to this, Progresso stated that Campbell’s soul contains around 95% of MSG which puts adverse effects on our health. Progresso advertised this commercial on a full page in the New York Times.
The battle between these two continued and reached the high-end product by Campbell which concluded a national taste test campaign that showed around 70% of the total customers prefers its soup over Select Harvest.
With the immensely growing market and industries nowadays, the competition among the brands is becoming tougher and more challenging. Through advertising, the company needs not only to serve the audience but also, entertain them to have better customer engagement. And when it comes to the biggest brands, one needs to look after all the aspects and bring out the best of services and offerings.
That’s why they are relying on advertising to impress the customers and bring down its competitors. Stay tuned for more updates!
FAQ
Which were some of the biggest brand wars?
Coca-Cola vs. PepsiCo, Burger King vs. McDonald’s, Microsoft vs. Apple, and BMW vs. Audi were some of the biggest advertisement wars.
What is the battle of the brands?
Termed as brand wars, big brands often compete with each other for a specific market segment and on the same market share.
What are some of the biggest brand wars?
BMW vs Audi, Pepsi vs Coca Cola, McDonald’s vs Burger King and Samsung vs Apple are some of the biggest brand wars.
Today being environment friendly is not just ensuring to look after the environment but also to take necessary and conscious efforts to change our lifestyles so that we conserve our scarce resources.
Many industries and multinational companies take the protection and conservation of the environment very seriously. Many small industries, companies, and governments have also started realizing the need and importance of eco-friendly operations. In India, many startups and organizations make efforts to get a sustainable lifestyle and culture, be it renewing resources, recycling resources, or reducing consumption.
In our country, there are a handful of businesses that are striving to make a difference in society, preserve the environment, and earn money through eco-friendly businesses. Although many want to adopt such business services only a few can do so.
Having an eco-friendly business in India simply means providing products and services to the customers that do not harm the nature and environment in their production, use, or disposal.
Also, such products and services usually help in conserving energy, minimizing carbon footprint, emission of greenhouse gases, and do not lead to any kind of pollution in the environment.
In this article, you will look at the Top 3 eco-friendly business ideas that you can start even on a small scale and earn by not harming nature.
The products that are produced and made by organic methods help in promoting healthy and safe habits. Organic products help in encouraging more people to be responsible in the way of using scarce natural resources and help their exploitation.
The organic product market today has huge scope and potential to grow. The demand for such products is increasing day by day as people are becoming conscious about their health and lifestyle.
Since the demand in this sector is increasing, there is going to be great competition, hence early movers can take advantage.
Organic Products You Can Sell:
There are many options to do business when it comes to selling organic products, some of them are:
Organic fruits and vegetables.
Organic herbs and spices.
Organic shakes and juices.
Organic fertilizers.
Organic body and skincare products.
Organic poultry and dairy Products.
How to Sell Organic Products?
The best way to sell products in todayâs fast-changing world is through online stores. Although you can get a good response by putting up an organic product store in your city if you do not have much competition but it will cost you the additional cost of the rent. Selling online with the right marketing tools can also help you gain a faster presence in your local market.
Requirements for Starting an Organic Product Business:
Section 22 of the Food Safety and Standards Authority of India governs organic food business in our country and one needs to register their business, get a license, and certify the business under the same.
For a physical store, you will require a place with ample space to keep stock along with cold storage.
An initial investment of around 30,000 to 100,000 rupees is required to start the business.
Advertising resources for online and offline advertising.
If you want to have a lucrative and thriving business then this could be the one. Selling used products or items like books and clothes is one of the businesses that are eco-friendly and assuring as well. Also, such businesses have taken a rise over the recent years in our nation uncommon on online platforms and much more common on offline platforms.
A platform like OLX has set a huge example in the market that used products that still have a good value that can be sold; hence this proves to be one of the best eco-friendly business ideas. Opening up a second-hand store helps to save the customers money whereas it also helps to create a better environment.
Some of the Things You Can Resell:
Even though anything and everything that has a good condition, can be used and has value could be sold. Here is a list that is some popular reselling business ideas that are eco-friendly:
Used Clothes (Commonly known as thrift stores).
Used Books.
Refurbished Electronics.
Other refurbished and recycled products.
How to Sell Reused Items?
These products can be sold on online and offline platforms. From both places, you can get good returns.
Requirements for Starting a Reused Store Business:
Thorough knowledge about the reselling segment and market.
An initial investment of about 10,000 to 50,000 rupees.
Land and human resources.
Handicraft Business
Our country is known for its culture, uniqueness, and talent. A major part of our culture is depicted through the unique and intricate handicrafts of our nation. Almost 20% of the countryâs rural manufacturing workforce is deployed into making handicrafts.
In the race of mass production and machine-made products, the artisans and handmade products arenât much highlighted but are still valued. This is one of the best eco-friendly business ideas as mostly handicrafts are made from natural resources, and also it helps to uplift the economically weaker section of the society. Even our government is empowering such as artisans, weavers, and craftsmen by initiatives like Make in India.
List Of  Common Handicrafts You Can Sell in India:
Jute bags and products.
Handmade bangles.
Pottery Products.
Khadi Products.
Crochet Products.
How to Start a Handicraft Store Business:
Handicraft stores usually gain success when they are in the local market or exhibition stalls. However, if you plan to open an online store, you can sell your products on online portals too. A few of them are Craftsy, eBay and Amazon.
Requirements for Starting a Handicraft Store Business:
Raw Material and Bulk purchase of products.
Initial Investment of Rs. 10,000 to Rs. 50,000.
License and Certification if a physical store is to be opened.
E-commerce website (If you are planning to sell online).
If you are someone who believes in earning money but also you want to help in building a more positive and sustainable future for the coming generations then the eco-friendly business is what you should do today. Whether you are choosing an idea from these three or apart from this you are contributing towards helping the environment and are definitely making a huge difference.
FAQ
Are eco-friendly businesses profitable?
Yes, according to a report 66% of eco-friendly businesses are profitable.
What are some eco-friendly business ideas?
Recycling Waste, Used bookstores, Eco-friendly toys, Plastic-based clothing, and Bio-fuel production are some of the eco-friendly business ideas.
What is the best recycling business to start?
Paper Recycling, Electronic waste recycling, Recycling of Tire, Vermicompost Recycling, Plastic Recycling are some of the best recycling businesses you can start now.
The reach of social media influencers, be it on Instagram or YouTube or any significant social media platform, is all-pervasive. These influencers could be fitness trainers on Instagram giving us tips on how to maintain a healthy body shape or they could be stand-up comedians on YouTube who make us laugh and thus brighten our mood and so on.
With lockdowns imposed due to the COVID-19 pandemic throughout the country, their influence has reached new heights. In a January 2022 report, it was estimated that the value of the Indian social media influencer market to be somewhere between 75 million dollars to 100 million dollars.
A trend that can be observed as of recent is that these social media influencers are not just being confined to their social media platforms and are willing to âventureâ beyond it.
Some of these social media influences, for example, tend to invest in startups across various categories as, from their perspective, it’s their way of contributing to society, the reason they have attained their virtual celebrity status.
We shall now talk about the various investments in startups made by one such social media influencer in Tanmay Bhat of All India Bakchod fame. He has also a YouTube channel by his name with 3.84 million subscribers and also has contributed to the likes of Netflix India.
Tanmay Bhatâs first investment was as a later stage VC in the startup named Smallcase which specializes in the financial domain. He has also invested in a startup named HYPD stores along with fellow YouTubers in Bhuvan Bam, which allows influencers and creators to make their multi-brand store on the platform. He has also invested in an ed-tech startup named Growth School and other startups such as Qoohoo, Flint, and so on.
Here’s a look at all the startups in which Tanmay Bhat has invested:
Smallcase is an online trading platform that facilitates investment for professionals in the stock market. Smallcase was founded in February 2015 by three alumni of IIT Kharagpur in Anugrah Shrivastava, Rohan Gupta, and Vasanth Kamath.
Smallcase provides its user access to various brokerages and wealth platforms and also has its team of professionals who help the investor make their ideal portfolios of stocks, ETFs (Exchange-Traded Funds), REITs (Real Estate Investment Trusts), and multiple other options for an investor’s portfolio. Smallcase has also been backed by behemoths like Amazon and Sequoia Capital India.
Tanmay Bhat has invested in 10 preference shares for a 0.3% stake in September 2020. This is in line with his YouTube videos, where he makes a lot of videos regarding how someone new to the world of finance can invest in stocks and so on.
Qoohoo
Founders: Aseem Gupta and Vimal Singh Rathore
Qoohoo is a social platform that allows content creators to establish a long-lasting connection with their followers and fans and simultaneously also monetizing it so content creators can reap the benefits. Qoohoo was founded in November 2020 by Vimal Singh and Aseem Gupta.
In March 2021, as an investor, Tanmay Bhat and popular social media influencer, Ranveer Allahabadia invested in the first round of Qoohoo. They were joined in by other noted investors such as Gaurav Munjal (founder of Unacademy), Kalyan Krishnamurthy (CEO of Flipkart), and Kunal Shah (founder of CRED). Qoohoo was able to raise $800,000 in their first round of investing.
Headquartered in Miami, Florida, the United States of America, Mean DAO was founded in November 2021 by Eydel Ruiz, Maylin Ramirez, Yamel Fdez, Yansel Florian, Michel Triana. They focus on providing blockchain infrastructure and decentralized products to ensure no one misses out on the benefits of cryptocurrency.
They operate the MEAN protocol which is responsible for the smooth working of the Solana blockchain. Tanmay Bhat invested 3.5 million dollars as an early-stage VC in this venture. Soon other investors like DeFiance Capital and Gate.io have also joined in.
Avalon Scenes
Founders: Varun Mayya, Shashank Udupa, Abhinav Arora and Tejas Tholpadi
Avalon Scenes Logo
Founded in May 2021, Avalon Scenes was established by three digital entrepreneurs in Varun Mayya, Shashank Udupa, and Abhinav Arora. It helps to build a community space where people can interact with fellow-minded people on any aspect of life, be it establishing a new product or reminiscing about your old college days and so on. Avalon Scenes also helps a person to create their community and monetize it, you can also add multiple moderators.
In May 2021, Tanmay Bhat along with other angel investors who he already knew due to their investment in Qoohoo, Kunal Shah, Kalyan Krishnamurthy, and Gaurav Munjal invested an undisclosed amount in its pre-Series A funding round. They were also joined by investment firms in Whiteboard Capital and iSeed Ventures and so on.
Established in 2020 by Ashwarya Garg and Akshay Bhatnagar, HYPD Stores was started to enable content creators to launch their multi-brand stores/businesses and establish a new source of income for them and thus helping creators monetize their platforms. HYPD Stores is completely ad-free and allows users to experience the product before buying virtually.
In January 2022, HYPD Stores managed to raise $1.5 Million in seed funding from Tanmay Bhat, Bhuvan Bam and Ranveer Allahbadia. Investment firms such as Better Capital, Sauce VC, has also invested in the startup.
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Founded in 2021 by two ex-product managers at CRED, Anshu Agrawal and Akshit Bordia. Flint is involved in the cryptocurrency domain. They try to ensure the investor gets as high as 13% returns from whatever they have invested in cryptocurrency and only deal with stable cryptocurrencies in Ethereum and USDC, which are pegged to the US Dollar.
In January 2022, Flint managed to raise 5.1 Million dollars in seed funding from Tanmay Bhat along with other angel investors like Kunal Shah and Rohit Bansal. Investment capital firms like Sequoia Capital India and Coinbase Ventures were also involved.
Growth School
Founder: Vaibhav Sisinty
Growth School Logo
Growth School is a startup that operates in the ed-tech industry and it was founded in 2020 by Vaibhav Sisinty. They partner with experts across various fields to create personalized training programs in a short period, so they can be employable and thus contribute to society as soon as possible. The courses, for example, are on how to build a UI/UX platform, how to invest in cryptocurrency, etc.
In January 2022, Tanmay Bhat, along with other 80 angel investors invested in the startup. The company managed to raise 5 million dollars in seed funding. Growth School was also aided by notable investment firms in Sequoia Capital India and Owl Ventures.
Founded in 2020 by Abhik Patel, Ajinkya Kulkarni, Anshul Gupta, Shashank Chimaladari, Wint Wealth is a platform that offers returns on Fixed Income Investment Products of about 10-11%. These returns are higher than Fixed Deposits (which vary from 2% to 5%) but also don’t have the risk factor associated with equities.
These investment opportunities are usually available for individuals with high net worth. Formerly known as GrowFix, they have been backed extensively by Zerodha and Kunal Shah of CRED and Freecharge fame.
In January 2022, they managed to raise an undisclosed amount from a special round of funding by Tanmay Bhat and other noted people such as Ankur Warikoo, who is the founder of Nearbuy and also is one of Indiaâs top public speakers, CA Rachana Ranade who offers stock market classes through Youtube and so on.
In the end, Tanmay Bhat has been an investor in startups predominantly based on teaching financial literacy to all sections of people or startups which encourage new social media influencers to showcase their skills and incentivize their skills. By steps like these, he has shown that he is someone who sympathizes with emerging social media influencers and doesn’t want them to face the same struggles he faced when he first broke into the scene.
FAQ
Is Tanmay Bhat an angel investor?
Yes, Tanmay Bhat is a comedian and an angel investor too he has invested in many startups. Some of the prominent investments are Smallcase, HYPD Stores, and Flint.
Is Tanmay Bhatt an entrepreneur?
Yes, Tanmay Bhat is the co-founder of All India Bakchod.
In the past few years hiring freelancers has given companies the freedom they need. Theyâre rather easy to find compared to employees and as a recruiter, you can hire individuals with skills specific to your needs at any given time. Companies that have thousands of full-time employees still hire freelancers as part of their daily workforce.
If we consider the number of startups and businesses that rise every day, not many of them can afford to employ full-time employees. That being said thereâs no reason they should compromise with the required skills for getting their company ahead of the competition. Freelancers can be handpicked and hired depending on the kind of work that is being done.
The massive freelance community often has exactly what a company is looking for. Anything from expertise over a project to handling finances can be done by finding freelancers with the right skills. Industry giants and startups alike are taking advantage of this system of employment. Here weâll take a look at some popular companies that still hire freelancers to carry out their work.
Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores from the United States. Although it’s unknown to most, Walmart is the biggest private employer in the world and has almost 2.3 million employees working under it. The company hires freelancers for typical positions such as analysts, content designers, marketers, and tech support.
The company that had started with a motto of selling more for less made a profit of $559 billion this year. Having a focus on employment opportunities as well, itâs no doubt that the company appreciates all the extra help it can get.
2. Pepper Content
Pepper Content Logo
Using the internet as its hub of operations, Pepper content is a content marketplace where people can order and sell their content. Anything from blog posts to graphics design ideas can be ordered from the website. What seems like a content marketplace on the outside, is also a great place for freelancers to work.
When you order a piece of content, the request is automatically carried onto selected freelancers who seem most appropriate to handle the task. As a result, the website serves as a platform for freelancers to find new projects and get paid for their work. Itâs a great alternative to websites like Fiverr and Upwork since itâs based on a meritocratic system.
3. Meta (Formerly Facebook)
Meta Logo
Just as youâd expect from any tech giant, Meta (formerly Facebook) does indeed hire freelancers. The company that owns some of the biggest social platforms in the world such as Instagram and Whatsapp, hires freelancers for all sorts of positions.
The company is known for hosting tech events and bug bounties among developers but they also hire freelancers for content writing and marketing. That being said, getting into Meta as a freelancer isnât as easy as it sounds.
If youâre a freelancer with good skills then working for Meta is something worth considering. The perks are great pay and any benefits that the company has to offer for its freelancers.
Besides this, the company usually hires beta testers to test out their games before their release. The perks include free games and discounts along with insurance and healthcare for full-time employees. So if you have the technical skills and like games, working for Nintendo should be great.
5. GoPro
GoPro Logo
GoPro, Inc. is an American technology company founded in 2002 and is known for its action cameras and video editing software. If youâre someone whoâs into extreme sports youâve probably heard about them. They provide freelancers with a chance to contribute to their software, marketing, and hardware technologies.
The company does not hire freelancers very often but consider yourself golden if you make it past the recruiting. They offer great pay and benefits to freelancers just as regular employees receive which makes working for the company even better. That being said, not everyone is hired by GoPro, as their recruiting process is unique.
6. Study.com
Study.com Logo
Study.com is a website dedicated to students and anyone interested to take courses. They offer a variety of courses on different subjects ranging from middle school to college. Study.com hires freelancers for teaching purposes as they have courses on almost all subjects.
The freelancers are required to complete topics as recorded sessions so that they may be uploaded to the website. The pay is per completed session and this differs according to the topics to be covered. People with amateur teaching experience and subject expertise are hired as part of their teaching program.
Study.com has been gaining more traffic since 2020, as most institutions ceased classes forcing students to derive their own means of understanding topics. This also meant more open positions for freelancers and interested teachers.
7. Expedia
Expedia Logo
Expedia is an award-winning, web-based travel service headquartered in Bellevue, Washington. The company was originally started as a subdivision of Microsoft before becoming Expedia Inc. in 2005.
The company has open positions for developers, designers and analytic experts to help further diversify their reach as a travel service. Expedia, which is the parent company to popular travel platforms like Trivago, Car Rental, and Travelocity hires freelancers for these platforms as well.
The company has a strict hiring methodology that applies to freelancers and full-time employees alike. They expect people with professional skills, abilities, and an action-oriented mindset.
Getting into the company often requires dedication and a passion to work with the employees. The freelancers are treated as part of the company as long as theyâre working on projects and this means the included temporary benefits as well.
Members of the freelance community can rest assured, as there are several other companies not included here that granted the opportunity. Getting into some of the bigger corporations might be easier said than done, but as a freelancer, you should always keep learning and pushing limits. Thatâs exactly what companies expect from the freelancing community and it’s often the only advantage one can have over the competition to get hired.
FAQ
What type of companies uses freelancers?
High-Tech, Travel, Healthcare, Education, Staffing, Real Estate, and Startups usually hire freelancers.
Which is the largest freelancer platform?
Upwork is the largest freelancer platform where over 3 million jobs are posted annually.
What freelance jobs are most in-demand?
Online course creators, Social media content creators, Freelance writers, UX designers, Virtual assistants, Bookkeepers/Accountants, Graphic Designs (Logo designers especially) Â and Web developers are some of the top in-demand freelance jobs.
A business needs recognition and visibility so that it can flourish. It is not possible to be recognized if there is no visibility of the business and what it can offer. Here comes the role of an advertisement, a medium is used to promote a product or service of a business.
Advertisements can be seen anywhere and at any time. They can be used for informing, influencing, and reminding the audience about the business. When we talk about the advertisement, one should know that itâs not that easy to advertise oneâs business.
The time we live in is not online advertising is the most prominent and most favoured one. Every business tries to use online advertisement in its favour and indulge itself in that category
Proper steps need to be taken to achieve a quality advertisement for the product. Now, to get a slot for advertisement is not an easy job, so ad network here plays its part to simplify it. In this article, we will talk about the biggest ad networks that unite the publishers and the advertisers.
âThe real fact of the matter is that nobody reads ads. People read what interests them, and sometimes itâs an ad.â â Howard Luck Gossage
What is an Ad Network?
Ad networks mainly deal with online advertisements; it works as the middle person between the advertisers and the company that wants to provide advertisements.
The ad networks focus on getting the perfect publishers for the advertisers according to their preferred price. It works on an auction basis and the advertisers can create campaigns using the ad networkâs campaign âmanagement panel.
Ad networks use an ad server that helps in distributing the ads to the public, the advertisers want to target. It also works in managing the whole advertisement campaign and reviews the success of the campaign.
There are several ad networks that help in connecting the advertisers with the publishers. In this article, we will discuss the notable Ad Networks that are famous for doing their jobs perfectly.
This Indian mobile AdTech company was founded in the year 2007 by Abhay Singhal, Amit Gupta, Mohit Saxena, Naveen Tewari, and Piyush Shah. At first, it was an SMS-based search and monetization business but now this platform deals in engaging the customers with the brands that have taken the help of InMobi to advertise their product.
This is a multinational company with over 22 offices in over 12 countries with its headquarters in Bangalore. The best features are that it allows extreme reach that they offer to the premium publishers. The company is now headed by Naveen Tewari, who is serving as the CEO from the initial days. It also takes the pride to call itself Indiaâs first unicorn startup.
Adblade
Adblade Website
Founded in the year 2008 by Ash Nashed, this ad network is making peopleâs heads turn toward itself with its glorious service. Every month it reaches 500 million users and provides transparent in-depth Analytics.
The advertisers get an exclusive and interesting format, which makes it more special. The campaigns can be monitored precisely by the advertisers.
With the headquarters situated in New Jersey, United States more than 15,000 advertiser uses this platform to get publishers who are willing to host them. Not only that, with its great service, it has been rated the safest Ad platform in the United States by Integral Ad Science.
It is considered as one of the best ad networking platforms founded in the year 2009 by Andreas Bodczek and Janis Zech. With offering a huge number of ad formats it is considered as one of the best for exclusive brands and naturally used by them. It can be used to manage the age and gender of the target audience of the said brand.
With its headquarters in San Francisco, United States, Fyber supports native ads, interstitial ads, and video ads. It provides special features like giving out notifications regarding bid loss and helps you in finding the reason for the loss in the bids.
Adcash
Adcash Website
This global advertising ad network was founded in the year 2007 by Thomas Padovani. For all these years they are into providing high-class tools that will lead to a successful advertisement campaign. This platform is famous for providing amazing customers service and giving out an interesting and innovative solution for ad campaigns.
One of its best features is its anti-fraud technology, which means it barred unwanted and fraudulent traffic to notice the ad campaigns and somehow take the advantage of the clients. The headquarters of this Adcash is in Tallinn, Estonia. Every day it is used by over 200 million users and reached a global audience.
Adsterra
Adsterra Website
Newest of the lot, this ad network is gaining recognition day by day for the services it provides. Founded in the year 2013 in Cyprus, interestingly in such a short time period, it has been able to attract and unite advertisers and publishers here.
It provides traffic from over 18k direct publishers globally and also takes comparatively less time to inaugurate a new campaign. This network provides multiple ad formats to choose from for the advertisers. Not only that it is known for providing great customer service in multiple languages.
The advertisement is the core factor of a successful business. It doesnât matter if it ad is a small one or a huge one, if it can attract the attention of the target audience of the brand, the advertisement is successful.
Finding publishers who are interested to host ads on their websites can be a tough job. So that is why ad networks make this job easier by being the intermediary between the advertisers and the publishers.
FAQ
Do ad networks make money?
Yes, ad networks do make money by selling the inventories to the advertisers at a much greater price than what they have purchased them for.
Which is the biggest advertising platform in the world?
Google AdSense is one of the largest ad networks in the world.
What is an example of an ad network?
Google AdSense, Media.Net, BuySellAds and Conversant are some of the examples of an ad network.
Day by Day, the thriving International Business Machines corporations have taken the spotlight, by acquiring top-notch on-demand startups all over the world. Since the incorporation of IBM, the American Technology MNC has operated in over 177 countries through merging, acquisition, and absorption with other reputable companies.
Besides, IBM accomplished success through acquiring startups across the world and developed the brand name by rendering the best services to the people. Generally, International Business Machines (IBM) is an American-based technology company, which was founded by Charles Ranlett Flint, who merged his computing-tabulating recording company with other four major corporations in 1911, New York.
Initially, the company set the objectives of manufacturing machinery such as slicers, time recorders, punched cards, etc. for sale & lease. Subsequently, 3 years after Thomas J.Watson joined CTR with an ingenious mind in increasing the sale by underscoring customer service and enlarged the production scale, as well as operations overseas. By 1950, IBM became foreign operations by enabling technical services to the people.
For instance, the company came up with the first practical AI- IBM 701, a mass-produced computer with floating-point arithmetic hardware, in 1956. Moreover, IBM acquired many startups from 1912 to now to prosper universally.
In other words, IBM is a multinational corporation that manufactures and sells computer hardware, middleware, and software, as well as hosting and consulting services in a variety of fields, from mainframe computers to nanotechnology.
here is the list of IBM acquisitions made from its incorporation to this time on.
The very first company acquired by IBM was the American Automatic computing scale company. It is considered the worldâs first automatic computing scale and was renamed a Computing-tabling-recording company in 1924.
CTR (Computing-Tabulating-Recording) Company
This company was founded in 1911 by Charles R.Flint and was a holding company manufacturer of record-keeping and measuring systems enterprise.
International Time Recording Company of Canada
Willard & Frick Manufacturing Company along with, Bundy manufacturing, and other two companies amalgamated and formed ITR in 1911.
Computing Scale Co. of Canada
Formed in 1901 by Charles R.Flint. Computing Scale Co. became the fourth company to be acquired by IBM. The company was a manufacturer of record-keeping and measuring systems.
Bundy Manufacturing Company
An American manufacturer of timekeeping devices, which was founded in 1889 and became a part of IBM in 1911.
1921
Pierce Accounting Machine Company
IBM acquired Pierce Accounting machine company in 1921, an asset purchase. the company provides business advisory & accountancy services.
Ticketograph Company
This Chicago company became a division of IBM after the acquisition in 1933. The activity of the Ticketograph company was a device that used a coupon system of wage payments to control job labour costs and manufacturing operations.
1923
Dehomag
It is a German-American inventor of the technology of punched cards, which became a subsidiary of IBM and was located in Germany before as well as during WWII as a monopoly company.
Companies Acquired by IBM in 1930 – 1949
1932
National Counting Scale Company
IBM acquired the company on 1st January 1932 for an undisclosed amount. The company is one of the famous makers of counting scales.
1933
Electromatic Typewriters
It is a series of electric typewriters company, which was acquired by IBM starting in the mid-1930, for using their fixed carriage & type ball in IBM Selectric.
1941
Munitions Manufacturing Corporation
It is a profit organization that renders Electromatic Model 04 electric typewriters, which was later acquired by IBM.
Companies Acquired by IBM in 1950 – 1969
1959
Pierce Wire Recorder Corporation
This company was founded in 1920 as Radiotechnic Laboratories, which made wire recorders for the U.S Army in the 1940s. On 15th August 1959, IBM bought the patents and assets of the Pierce Company and later the company changed its name to IBM as its dictation division.
1964
Science Research Associates
It is a Chicago-based publisher company, which was established in 1938, was purchased by IBM in 1964, and later acquired by McGraw-Hill Education in 2000.
Companies Acquired by IBM in 1970 – 1989
1974
CML Satellite Corporation
This company was renamed Satellite Business System, which was formed by IBM, Aetna, and COMSAT on 15th December 1975. CML was established to build terrestrial network facilities and later IBM sold the company to MCI Inc.
1984
ROLM
IBM partnered with a technology company, which was founded in 1969, and later IBM sold half of the assets to Siemens AG in 1989, In the aftermath of 1998, the ROLM corporation Defunct.
1986
RealCom Communications Corporation
IBM acquired RealCom Communication Corp. in 1986. It is a technology services company based in Texas, United States. It provides telecommunications and technology solutions to companies.
Companies Acquired by IBM in 1990 – 1999
1993
CGI Informatique (France)
CGI Informatique, which IBM acquired in 1993, operated autonomously until 1996 when it was gradually integrated by IBM, nation by country until it was completed in 1999.
1994
Transarc Corporation
It was a private Pittsburgh-based software company, which was bought by IBM in 1994 and became a part of IBM Pittsburgh in 1999.
1995
Lotus Development Corporation
It is an American-based software company established in 1982 and acquired by IBM and now became a parent company of HCL India. IBM purchased the company for $3.5 billion.
Information Systems Management Canada (ISM Canada)
It is a Canada-based & subsidiary of Kyndryl, Information technology services company, founded in 1973 and later acquired by IBM in 1995 in producing IBM System/370 Model 168.
K3 Group Ltd
K3 is a company that specializes in business technology. In the supply chain market, the company offers integrated business solutions such as enterprise resource planning software, customer relationship management software, e-commerce, and managed services, which was purchased by IBM in 1995.
1996
Wilkerson Group
Wilkerson Group is a high-impact, real-time consultant and coach who helps organizations and individuals make significant success, which later became a part of IBM in 1996.
Tivoli Systems
This company was launched in 1989, producing Tivoli software, and became a parent organization to IBM.
Data Sciences
IBM bought Thorn EMI Software, Datasolve, and the Corporate Management Services Division of Thorn EMI(Formerly known as Data Science Ltd) for $95 million in 1996.
Object Technology International (OTI)
This company was founded in 1988 and later acquired in 1998, where the VisualAge range of Smalltalk and Java development tools which were developed by OTI in collaboration with the IBM development lab in Cary, NC, and finally resulted in the open-source Eclipse tool platform and integrated development environment (IDE). Additionally, OTI was disclosed in 2003.
Cyclade Consultants
It is a legal plus consultancy management, which was bought by IBM in 1996. The company advises both major industrial enterprises and SMEs.
Professional Data Management, Inc. / LifePRO
LifePro is a leading provider of life, annuity, long-term care, and securities-based insurance to financial professionals across the country, which was again purchased by IBM in 2021.
1997
Software Artistry
IBM obtained Software Artistry for $200 million in 1997 for its best-known software programs. It is an Indianapolis-based software company that provides strategic and automated support solutions.
Unison Software
It is a profit organization, which was established in 1983, as a Procurement, supply chain, and contract management software provider to federal government departments and government contractors.
Dominion Semiconductor (Manassas, VA)
Dominion Semiconductor (Manassas, VA) is formed as a 50/50 joint venture with Toshiba to manufacture 64MB and 256MB DRAM chips.
1998
CommQuest Technologies
CommQuest is an electronic components manufacturer that Integrated wireless communication chipsets, systems, and related software are designed, developed, and marketed to provide the basic functionality of wireless communication subscriber equipment.
DataBeam Corporation, Lexington, KY
The company is a provider of real-time collaboration and distance learning software and developers platforms, which was acquired by Lotus Development Corp, a subsidiary of IBM.
Ubique
It is an Israel-based technology company that provides outsourcing and consulting services to its customers.
1999
Dascom Technologies (USA)
Dascom is a security firm based in Verona, Virginia, the United States founded by Greg Clark. It was acquired by IBM in 1999.
Mylex Corporation
The company is known for manufacturing high-disk performing technology and network founded in 1993. The company manufactured wood television and radio cabinets.
Sequent Computer Systems
It is a computer-based company, which produces multiprocessing computer systems, launched in 1988, and defunct in 1999.
It is a business strategy consultancy company, which was bought on 7th July 2001 by IBM. IBM acquired Mainspring for $80 million.
Informix Corporation
It is a software company, which was a relational database software developer for machines running Unix, Microsoft Windows, and Apple Macintosh operating systems.
2002
CrossWorlds Software
It is a business service provider company, founded in 1996 and renders Corporate integration software from CrossWorlds Software unifying and expanding business operations. Its business integration solution consists of ready-to-use applications.
Meta merge
This company was established in 1999, is a critical enabler for IBM security solutions, and specializes in directory integration technologies, including meta-directory utilities, and was acquired by IBM on 25th June 2002.
Trellisoft
Trellisoft was founded in 1999. This company transforms your business into Artificial Intelligence, which helps to solve all your business challenges. The company provides business intelligence, digital marketing, mobility & enterprise software solutions.
Holosofx
It is a business process reengineering and consultancy service, which was founded in 1990. The company provides business integration software applications.
PricewaterhouseCoopers
It comes under the MNC PricewaterhouseCoopers for business consultancy and other technology services. It is the second-largest professional services network in the world.
Access360
Access360 is a simple and effective solution for any company’s Resource Provisioning Management (RPM).
EADS Matra Datavision
It was founded in 1979, which is an integrated business consultation unit. The company developed design software applications. It was acquired by IBM in 2002.
Tarian Software
The Tarian eRecordsEngine is an embedded electronic recordkeeping technology for business application software developed by Tarian Software.
2003
Rational Software Corporation
This was founded by Paul Levy and Mike Devlin in 1981, to provide tools to promote the adoption of modern software engineering approaches, particularly explicit modular architecture and iterative development.
Think Dynamics
It was established in September 2000, which creates software that integrates genuine Utility Computing into contexts with different e-Business Internet infrastructures.
Information Laboratory
It’s a Laboratory Information System (LIS) that collects, processes saves and maintains data from all phases of medical procedures and tests.
CrossAccess Corporation
IBM purchased this company on 17th October 2003, for data-handling services, and plays as a provider of infrastructure software that allows businesses to access data housed in mainframe databases and make it accessible to new business applications.
Green Pasture Software
This organization looks after Document management software from the company aids in the organization, development, and management of papers, allowing businesses to modify and manage various documents.
2004
Trigo Technologies
Manufacturers, distributors, and retailers use Trigo Technologies’ product information management solutions.
Daksh e-Services
Daksh eServices is an Indian outsourcing firm that provides a variety of web-based customer support solutions and is also the first Indian-based company to be acquired by IBM.
Business Continuity Services unit of Schlumberger
The Business Continuity Services section of Schlumberger, situated in London, is one of Europe’s major workplaces in the business continuity and disaster recovery industry.
Candle Corporation
This company was launched in 1977, as the Developer of mainframe management software for enterprise infrastructure deployment and administration.
Alphablox Corporation
AlphaBlox is the only open Web-based platform for eBusiness analysis applications, allowing businesses to examine their data, which was inaugurated in 1996.
Cyanea Systems
Cyanea Systems was established in 2001, which makes software that analyses and manages web-based business application performance.
Venetica
Venetica is an enterprise information integration company. The company is based in Charlotte, North Carolina.
Systemcorp ALG Ltd
It is a Project Portfolio Management (PPM) software Canada-based company, which was founded in 1991 and acquired by IBM on 19th November 2004.
Liberty Insurance Services
This company provides insurance sector software and business process management solutions and was acquired by IBM for an undisclosed sum.
Maersk Data and DMdata from Maersk
This is a Danish-based company from the head branch of Maersk that provides technology services to the business.
KeyMRO
KeyMRO offers sourcing and procurement services for non-production and indirect purchases of products and services.
2005
Systems Research & Development
This company was founded in 1983 by Jeff Jonas, to develop and market business intelligence and security analytics software for commercial and government organizations.
Corio
George Still and Roger Lee founded Corio in 1998 as an enterprise Application Service Provider (ASP) that distributes and manages corporate applications.
Gluecode Software
The company was founded in 2000, that provides open-source application infrastructure. The company is based in Los Angeles and was acquired by IBM in 2005.
Meiosys
Meiosys is a company that makes computing middleware for large data centers. The company has customers in telecommunications, financial services, manufacturing, energy, and government industries.
PureEdge Solutions, Inc
PureEdge Solutions develops and sells business process management software and services based on electronic forms.
Isogon Corporation
The firm provides a cross-platform inventory, use, and contract management software suite.
DWL
It is an enterprise information integration company that renders translation solutions for your businesses. It was founded in 1996 and is based in Greater Atlanta Area, East Coast, Southern US.
DataPower Technology
The IBM WebSphere DataPower SOA Appliances are a set of pre-built, pre-configured rack-mountable network devices (XML appliances) that can speed XML and Web Services deployments while also extending SOA architecture.
iPhrase Systems
For the banking, technology, manufacturing, healthcare, and retail industries, iPhrase Technologies delivers e-business and e-service solutions.
Network Solutions
It is an Indian-based enterprise, That provides a wide range of company solutions, including website construction, optimization, social media, and online advertising, among others.
Collation
Collation is a resource mapping firm that develops service-oriented network solutions that are automated.
Bowstreet
It is a portal-based tool, and delivers portals, bundled composite applications, and distributed Web-based services with application development tools.
2006
ARGUS
Argus is a communication and system monitoring tool. Its purpose is to keep track of network services, routers, and some other network equipment. Notably, when it finds difficulties, it will send out alerts.
CIMS Lab
It is It-based financial management, that looks into the financial statements of the company, which was purchased by IBM on 20th January 2006.
Viacore
For private trade communities, Viacor provides a suite of inter-business integration services, which was founded by Fadi Chehade in 1999.
Micromuse
It is an American-based company that renders network management software services, founded in 2006 by Christopher Dawes Phill Tee.
BuildForge
BuildForge creates and sells software for building process management. The company was founded in 2001 and is based in Austin, Texas.
Unicorn Solutions
This company is a European-based that offers computer software printing services and other information-related services.
Rembo Technology
Rembo Technology is a privately held software corporation that manufactures tools that ease the process of installing and updating operating systems on servers as well as client machines like desktops and laptops.
Webify Solutions
Webify Solutions specializes in developing and marketing SOA software and services for the healthcare and insurance industries.
Global Value Solutions
The automotive, car components, metallurgical, finance, services, and telecommunications industries are all addressed by Global Value Solutions SA.
DORANA
DORANA is a software asset management tool Ubiquity that enables businesses to make intelligent software investments and decisions based on actual software use behaviour on both networked and centralized platforms.
MRO Software
The company was founded in 1968 by Bob Daniels, was a software firm that is based in Bedford. MRO software was bought by IBM on 3rd August 2006 for $739 million and defunct in 2007.
FileNet
FileNet, founded in 1982, created software to assist businesses in managing their content and business processes.
Internet Security Systems (ISS)
It offers software and services for PCs, servers, networks, and remote locations that include proactive security against attacks before they have an impact on a company’s operations.
Palisades Technology Partners
Palisades Technology Partners, LLC is a software company that specializes in mortgage finance.
2007
Consul Risk Management
Consul Risk Management International is a global provider of security event management solutions.
Vallent Corporation
Vallent Corporation is a company that works in the field of service assurance. Performance, business, and service management are all services provided by the corporation.
Softek Storage
Softek Storage Solutions Corporation is a software firm that specializes in storage management. Transparent data movement is a service provided by the company.
Watchfire Corporation
Watchfire Corporation develops and sells online risk management software and services to ensure that websites are secure and compliant.
WebDialogs
Webdialogs creates online meeting and communication solutions such as phone, video, and Web conferencing, as well as data collaboration and Web. On August 22, 2007, IBM acquired WebDialogs, Inc. for an undisclosed amount.
DataMirror Corporation
The company claims to have over 2100 commercial customers in industries such as healthcare, retail, telecommunications, and financial services and provides real-time data integration, protection, and Java database technologies. Later, in 2007, the company became a wholly-owned subsidiary company of IBM.
Quinnova, Inc
Quinnova Pharmaceuticals is a biotech firm that specializes in the development and marketing of prescription medication products.
Princeton Softech
Princeton Softech is a developer of enterprise data preservation and test data management software as well as commercial data management tools for activities including data assessment, data privacy, data classification, data storage, and archiving.
NovusCG
NovusCG is the provider of software consulting and independent enterprise storage services. IBM acquired the company in 2007.
2008
XIV
In 2002, an Israeli start-up company led by engineer and businessman Moshe Yanai developed the IBM XIV Storage System. In 2005, they delivered their first system to a client.
AptSoft Corporation
AptSoft Corporation provides a design and executive platform for event processing to assist businesses in implementing event-driven applications.
Solid Information Technology
SolidDB offers both an in-memory and a standard disk-based database, both of which have the same SQL interface and a high-availability option.
Cognos
The Ontario-based company that renders business intelligence and performance management software, was founded in 1969 and acquired by IBM on 18th January 2008.
Arsenal Digital Solutions
On-demand data protection services for servers and personal computers are provided by Arsenal Digital Solutions.
Net Integration Technology
Net Integration Technologies Inc. (NITI) is a software company that specializes in providing autonomous Linux-based server operating systems and other technology services.
Encentuate
Encentuate, Inc. was a privately held corporation situated in Redwood City, California, that was founded in Singapore in 2002. Peng T. Ong launched the company in 2001. In 2008, IBM purchased the company.
Telelogic AB
Telelogic AB was a software development company. Telelogic was established in 1983 as Televerket’s research and development department. The headquarters are located in the Swedish municipality of Malmö.
Diligent Technologies
Diligent is a pioneer in the field of enterprise-class disk-based data protection. Dedicated to overcoming the issues of data storage, protection, and management. In the year 2002, the company was established. In April 2008, IBM purchased Diligent.
FilesX
When working with z/OS data sets, Db2, CICS, IMS, or WebSphere MQ data, IBM File Manager provides configurable, user-friendly tools for enhanced file processing. IBM bought the company in 2008.
InfoDyne Corporation
InfoDyne, Ltd. produced system software and large-scale systems for United Nations organisations. In Hong Kong, the company was founded in 1991 by Filipino IT specialists.
Platform Solutions
Platform solutions combine powerful infrastructure options, a sophisticated development platform, and industry-leading services to create cloud-based solutions. IBM announced the acquisition of Platform Solutions Inc. in 2008.
ILOG
ILOG was a multinational software development firm. Pierre Haren and Greg Nuyens launched the firm in 1987. In January of 2009, IBM bought the company. It developed supply chain, business rule management, visualisation, and optimization enterprise software.
Transitive Corporation
Transitive Corporation is a manager in cross-platform virtualization, with technology that is installed on more than 17 million PCs. It was formed by Alasdair Rawsthorne in the year 2000, and its headquarters are in Los Gatos, California.
2009
Outblaze
Outblaze provided services on EMailing. Â It was a privately held online messaging service and collaboration service. The company is based in Hong Kong. In Jan 2009, IBM announced its intention to acquire Outblaze.
Exeros Assets
Exeros’ technology reveals hidden connections between databases, allowing users to make sense of several data sources more quickly. Its headquarters are in Santa Clara, California, and it specialises in data discovery software.
SPSS Inc
SPSS Inc. was a software company best known for its proprietary programme with the same name. Norman H. Nie created the company in 1968, and it is situated in Chicago, Illinois, United States. In 2009, IBM purchased the company.
Ounce Labs
Ounce Labs is a company that sells security software. The firm developed a software analysis tool that examines source code for security flaws and fixes them. The company was created on October 1, 2002, and is headquartered in Waltham, Massachusetts.
RedPill Solutions
RedPill focuses on creating customer value and customer-centricity. The company provides Customer Management services to the Telecom, Technology, Financial Services, and Retail verticals. The company was founded in 2000.
Guardium
IBM Security Guardium Data Protection facilitates a zero-trust safety method. It finds and categorizes sensitive data from across the organization. The company was established in 2002. In 2009, IBM purchased the company.
Lombardi
Lombardi Software was a business software firm. The company is based in Austin, Texas, and was created in 1998. They developed business process management software. IBM purchased it at the end of 2009.
2010
National Interest Security Company
For the Intelligence Community, NISC is a prominent source of new information technology, information management, management technology consulting services, and security efforts. The company was created in 2007 and is situated in Fairfax, Virginia.
Initiate Systems
Initiate Systems is a software company that helps businesses leverage and share important data assets strategically. Jeff Galowich and Ron Galowich established the company in October of 1994. Its headquarters are in Chicago, Illinois.
Intelliden
Intelliden develops Intelligent Networking software that helps businesses control, manage, and scale their networks. Glen Tindal and Dale Hecht launched the company in 2000. Menlo Park, California, is home to the company’s headquarters.
Wilshire Credit Corporation
Wilshire Credit Corporation’s main operating assets, including the Wilshire mortgage servicing platform, have been acquired by IBM’s mortgage servicing business, which will hire Wilshire’s approximately 900 employees.
Cast Iron Systems
Cast Iron Systems is a cloud-based and SaaS-based software platform that offers integration tools to large and mid-sized businesses. The company was created in 2001 and is headquartered in San Jose, California
Sterling Commerce
Sterling Commerce was an Omni-Channel Commerce software and services company. The company was created in 1975 and is based in Dublin, Ohio, in the United States. Its Parent organizations are IBM, AT&T, and Southwestern Bell Yellow Pages.
Coremetrics
Coremetrics is a company that specializes in digital marketing optimization and online analytics. Brett Hurt created the company in 1999, and it is headquartered in San Mateo, California.
BigFix
BigFix, Inc specializes in networked desktop, mobile, and server computer management. David Hindawi and David Donoho established BigFix in 1997. BigFix is a simple and easy-to-use compliance, endpoint, and security management solution.
Storwize
RAID computer data storage systems with a raw storage capacity of up to 32 PB were virtualized using Storwize systems. Storwize used to be a stand-alone data storage company. The company was founded in 2011 and was eventually shut down on February 12, 2020.
Data cap
Datacap is a computer software and services firm that creates and distributes software and services. It was established in 1988. Datacap compiles documents, extracts significant information, and educates it into downstream company operations.
Unica Corporation
Unica is an HCL software brand that includes numerous Enterprise Marketing Management components and is part of HCL Technologies. It was created in 1992 and is headquartered in Waltham, Massachusetts. Its parent company is HCL Technologies.
OpenPages
OpenPages is a software package for governance, risk management, and compliance (GRC). Scott Killoh and Warren Ondras launched OpenPages in 1990. In October of 2010, IBM officially bought the company.
Netezza
Netezza is a company that creates and sells high-performance data warehousing equipment and advanced analytics solutions. Jit Saxena created Netezza in 1999, and it is based in Marlborough, Massachusetts, in the United States
Blade Network Technologies
Blade Network Technologies manufactures Ethernet network switches for blade servers, server and storage data center racks, and other applications. The company was established in 2006 and is headquartered in Santa Clara, California. In 2010, Blade was acquired by IBM System Networking.
PSS Systems
PSS Systems specializes in enterprise discovery management software for the formal holds and anthologies industries. The company was created in the year 2000 and is based in California. PSS Systems was acquired by IBM in 2010.
Clarity Systems
Financial governance software is provided by Clarity Systems. The business was established in 1995. On October 21, 2010, IBM purchased Clarity Systems, a privately held corporation situated in Toronto, Canada.
2011
Tririga
The TRIRIGA solution delivers a comprehensive workplace management system on a single technology platform. It was a public company and was founded in 2000. Its headquarters is located in Las Vegas, Nevada.
i2 Limited
For military intelligence, law enforcement, and commercial entities, i2 Limited develops visual intelligence and investigative analysis software. The firm was established on April 9, 1990. It was acquired by IBM in 2011.
Algorithmics Inc
Ron Dembo started Algorithmics in Toronto, Ontario, which provides risk management software to financial institutions. Algorithmics was founded by Ron Dembo in 1989 and it’s based in Toronto, Canada.
Q1 Labs
Q1 Labs is a global provider of risk management, security information and event management, user activity monitors, and log management systems that are high-value and cost-effective. Q1 Labs was acquired by IBM on Oct 4, 2011.
Platform Computing
Platform Computing was a software business well known for its Load Sharing Facility task scheduling application. It was created in 1992 in Toronto, Ontario, Canada, and has departments across the United States, Europe, and Asia.
Cluster and Grid Management
Platform Cluster Manager for Power V4.2 makes scale-out and cloud computing infrastructures simple to handle. It was acquired by IBM in 2011.
CĂșram Software
Cram Software is a social enterprise management software firm that also provides consulting, certification, and training. Its headquarters are in Dublin, Ireland, where it was formed in 1990.
Emptoris
Emptoris was a software company that specialized in strategic supply and contract management. Patrick D. Quirk is the CEO of Emptoris. The company was founded in 1999 and is headquartered in Burlington, Massachusetts. IBM announced a formal deal to buy Emptoris on December 15, 2011.
DemandTec
DemandTec uses data science to help retailers achieve optimal pricing, promotions, and markdowns, as well as deal management with vendor partners. DemandTec was established in 1999 and is headquartered in San Mateo, California.
Green Hat is a software testing company that operates in the cloud. Rational Integration Tester from Green Hat prevents integration issues by allowing iterative and agile development. On January 4, 2012, IBM announced the completion of its acquisition of Green Hat.
Worklight
Worklight is a software company that develops powerful mobile application platforms and solutions for smartphones and tablets. Worklight was created in 2006, and the company’s headquarters are in New York, New York.
Varicent
Finance, sales, human resources, and IT departments all benefit from Varicent Software’s incentive and sales performance management software. Marc Altshuller, the CEO of Varicent, started it in 2003. Toronto, Canada is home to the company’s headquarters.
Vivisimo
Vivisimo is a company that specialises in the creation of computer search engines. Vivisimo is a software company situated in Pittsburgh, Pennsylvania, United States, that was created on June 21, 2000. In May of 2012, IBM purchased the company.
Tealeaf Technology
Tealeaf was a firm that specialised in web and mobile analytics software. Tealeaf was started in 1999 by Robert Wenig. The corporation is headquartered in San Francisco, California.
Texas Memory Systems
Texas Memory Systems, Inc. was a company that invented and manufactured solid-state discs and digital signal processors in the United States. Holly Frost created TMS in 1978, and Dan Scheeland is based in Houston, Texas.
Butterfly Software Ltd
Butterfly Software creates software that aids in the discovery, analysis, and migration of data center infrastructures. In 2011, Butterfly Software LLP was established.
StoredIQ
StoredIQ was founded to manage the lifecycle of unstructured data information. Jeff Erramouspe, Jeff Bone, Russell Turpin, Rudy Rouhana, Laura Arbilla, and Brett Funderburg founded Deepfile in Austin, Texas in 2001. Its headquarters were in Austin, Texas, in the United States.
2013
Star Analytics
Star Analytics, Inc. is a major developer of financial automation and integration tools for EPM and BI applications. It’s a privately held company founded in 2004. Its headquarters is located in San Mateo, CA.
CSL International
CSL creates cutting-edge biotherapies and influenza vaccinations that save lives and aid people suffering from life-threatening illnesses. In 2013, CSL International was acquired by IBM.
UrbanCode
UrbanCode Deploy is a solution that allows you to automate application deployments across many environments. It’s made to make agile development easier by allowing for quick feedback and continuous delivery. The company was founded in 1996 by Michael Sayko. Its headquarters is located in Cleveland, Ohio, United States.
Softlayer Technologies
SoftLayer Technologies, Inc. was a cloud computing, managed hosting, and dedicated server company. Lance Crosby founded the company in 2005, and it is headquartered in Dallas, Texas, in the United States. In 2013, IBM purchased the company.
Trusteer
Trusteer is a computer security division that develops a suite of security products. Trusteer was founded in 2006 by Mickey Boodaei and Rakesh K. Loonkar. And was acquired by IBM in September 2013 for $1 billion. The company’s headquarters are in Boston, Massachusetts, in the United States.
Daeja Image Systems
Daeja Image Systems Ltd. is a prominent developer of software that enables viewing huge documents and photos easier for business and IT professionals. Daeja is a privately held software firm based in Milton Keynes, United Kingdom. On September 19, 2013, IBM purchased Daeja Image Systems.
The Now Factory
The Now Factory offers data network solutions that improve the client experience for Communication Service Providers. The company is based in Dublin, Dublin, Ireland, and was founded in 2006. IBM acquired The Now Factory in October 2013.
Xtify
Xtify is an IBM subsidiary that provides tools for mobile app publishers to run push and location-based notification campaigns. In 2007, Xtify was established. IBM’s Xtify mobile messaging capabilities, as well as a new SMS digital messaging offering, are included in the Enterprise Marketing Management portfolio.
Fiberlink Communications
Fiberlink Communications Corporation offers mobility as a service, assisting businesses in connecting, controlling, and securing laptops and mobile devices. Its headquarters are in Pennsylvania, United States, and it was created in 1991.
Aspera Inc
IBM Aspera is a software application that enables customers to move crucial files and data sets of any size at high speeds via existing infrastructure and global IP networks. Aspera was created in 2004 and is headquartered in California, United States. In January 2014, IBM purchased Aspera.
2014
Silverpop Systems, Inc
Silverpop Systems, Inc. Is best in digital marketing. The business provides automated email marketing ideas, campaign management, execution, and campaign performance analytics. It’s based in Atlanta, Georgia, United States, and was established in 1999.
Cloudant Inc
Cloudant is a scalable, disseminated cloud database for web, mobile, IoT, and serverless applications built on Apache CouchDB. The company was founded in 2008 and was acquired by IBM in 2014.
Cognea
Cognea creates interactive virtual agents by designing and developing artificial intelligence technology platforms. The company was founded by John Zakos and Liesl Capper in 2013 and it’s based in the Greater New York Area, East Coast, Northeastern US.
CrossIdeas
Identity & Access Governance Solutions from CrossIdeas help you manage people, applications, and entitlements in a unified way. IBM’s leadership in delivering innovation, services, and software for protecting companies will be strengthened with the acquisition of CrossIdeas.
Lighthouse Security Group
Experts in the domains of identity management and access management (IAM), cloud computing, and software make up the Lighthouse Security Group. The year the company was founded was 2007.
2015
Blekko
Blekko was a web search engine whose declared objective was to produce better search results than Google Search. On November 1, 2010, the institution was established.
AlchemyAPI
AlchemyAPI was a machine learning related software business. Deep learning was used in its technology for a variety of purposes. It was created in 2005 and is situated in Denver, Colorado, United States.
Explorys
Using the Explorys Platform, healthcare organisations may collect, link, and combine data from hundreds of different sources across their corporate and clinically integrated networks.
Phytel
Phytel is a leading provider of integrated population health management software, according to numerous observers. It is a population health company based in Dallas. In May 2015, IBM announced that it has completed the acquisition of Phytel.
Compose, Inc
Compose, Inc. runs a managed platform for database deployment, hosting, and scaling that is used by developers. Customers in the United States are served by Compose. In 2009, the company was established.
Bluebox
Blue Box combines the security of a private cloud with the ease of a public cloud, giving our clients a road to a hybrid cloud. This company was purchased by IBM in 2015.
Merge Healthcare Inc
Merge Healthcare Inc. provides patients and physicians with an efficient electronic healthcare experience. The firm was created in 1987 and is situated in Chicago, Illinois, United States. Merge Healthcare Solutions Inc and Cedara Software Ltd are the subsidiaries.
Meteorix LLC
Meteorix LLC specializes in the implementation of financial and human resource services. It’s a company based in Boston. Meteorix was founded in 2011 and employs around 200 people.
StrongLoop Ltd
StrongLoop is the key code contributor that develops StrongLoop Suite, a top Mobile API Tier. StrongLoop is established in San Mateo, California, and employs over 30 Node.js developers.
The weather Company- Digital assets
Weather.com and Weather Underground are owned and operated by The Weather Company, a weather forecasting and information technology company. The Weather Company’s digital assets were purchased by IBM for about $2 billion.
Gravitant, Inc
With roughly 200 workers, Gravitant cloudMatrix is an IT services and consulting firm. It is based in Austin, Texas. The complete IT value chain is addressed by Gravitant software and it was founded in 2004. Â
Clearleap
IBM Cloud Video is an IBM subsidiary that provides live video streaming services. The company was founded in 2007 by Gyula Feher, Brad Hunstable, and John Ham and its headquarters is located in San Francisco, California, United States.
Cleversafe
Cleversafe Inc. was a developer of object storage software and systems. Chris Gladwin created the company in 2004. Cleversafe was purchased by IBM in 2015 for $1.3 billion dollars.
2016
Iris Analytics
IRIS Analytics specializes in IBM Safer Payments to assist clients in reducing risk, increasing productivity, and increasing profits. IRIS Analytics was acquired by IBM on January 15, 2016, and the company’s headquarters are located in Germany
Ustream
Ustream is a firm that broadcasts live video. Its headquarters are in San Francisco, and it employs about 180 people. In March 2007, the company was founded, and in 2016 it merged with IBM. The company was rebranded IBM Cloud Video in 2018.
Resource Link
Resource Link is a customized Web-based service that gives you access to data for planning, installing, and managing IBM Systems servers and applications.
Aperto
In the DACH region, Aperto is a renowned digital agency. In 2016, the company merged with IBM. The company was founded in 1995 and has its headquarters in Berlin. They work with both domestic and international clients.
Ecx.io
ecx.io works with its clients to identify digital opportunities and help them grow their businesses. The company was formed around 25 years ago. The company merged with IBM in 2016
Truven Health Analytics
Truven was acquired by IBM Corporation on February 18, 2016, and incorporated with IBM’s Watson Health subsidiary. Truven Health Analytics provides a solution that ensures pharmaceutical safety, health, and disease management.
Optevia
Optevia specializes in the public sector Microsoft Dynamics CRM. It’s a UK-based systems integrator that IBM purchased in 2016 in order to address rising software demand.
Resilient Systems
Security teams can use the Resilient Systems, Inc. platform to design and maintain key enterprise software. They create computer software and safeguard businesses from cyber-attacks. In 2010, the company was established.
Blue Wolf Group LLC
Bluewolf is a consulting firm that specializes in developing digital solutions that produce outcomes. Bluewolf, a cloud consulting firm, was acquired by IBM for approximately $200 million. Bluewolf was bought by IBM on May 12, 2016.
EZSource
EZSource is a comprehensive product suite that offers reliable, automated analysis and measurements. Developers can see which programs have changed thanks to EZSource’s visual dashboard. The company was established in 2033.
Sanovi Technologies
Sanovi Technologies Inc is a software development company that creates and builds applications. Cloud migration, disaster recovery, private cloud infrastructure, and enterprise application solutions are all available through the company. The company was started in 2002 and is headquartered in Bengaluru.
Promontory Financial Group
Promontory Financial Group is a firm that provides financial services advice to clients. It is being completed under IBM’s supervision. The company was created in 2001 and is based in Washington, D.C., in the United States.
2017
Agile 3 Solutions
Agile 3 Solutions creates products that help clients renovate their businesses. The company’s headquarters are in San Francisco, California, USA. Raghu Varadan, the company’s founder, started it in January 2009.
Verizon â Cloud services
Verizon Business is a Verizon Communications division that delivers services and products. Verizon Business was founded in January 2006. Verizon split up into three groups in 2019, renaming Verizon Business Solutions as Verizon Business Solutions
XCC
IBM joined with XCC so that it will strengthen the IBM Connections portfolio by providing tools to organizations, and reduce content fragmentation, enabling individuals to work and communicate more effectively across their organization.
Cloudigo
Cloudigo is a company that provides network infrastructure. Cloudigo is a new brand that came out in 2016. Cloudigo is owned by International Business Machines Corporation, a New York-based firm. Information Technology Services is Cloudigo’s industry.
Vivant Digital
In the United States and Canada, Vivint Smart Home, Inc. is a publicly-traded smart home firm. Keith Nellesen and Todd Pedersen launched APX Alarm Security Solutions Inc in 1999. The company’s revenue in 2020 was 1,260.7 million dollars. There are approximately 11,000 people employed there.
2018
Armanta, Inc
Armata Pharmaceuticals is a biotechnology firm that develops drugs to treat drug-resistant bacterial diseases. The company’s headquarters are in Marina del Rey, California.
Oniqua Holdings Pty Ltd
Oniqua was established in 1990 and is headquartered in Denver, Colorado. There are between 50 to 200 individuals employed there. MRO Analytics, Supply Chain Management, Asset Performance Management, Maintenance, Repairs, and Operations are among the services offered by the organization.
2019
Red Hat
Red Hat, Inc. is a software corporation that specializes in providing open-source software to businesses. Raleigh, North Carolina is home to the company headquarters. Bob Young and Marc Ewing launched the company in 1993.
2020
Spanugo
For the enterprise hybrid cloud, Spanugo offers Cybersecurity Posture Assurance. The company began operations in April 2016 and ceased operations in June 2020. Doc Vaidhyanathan, Doss Karan, and Janga R Aliminati are the company’s founders.
WDG
WDG works with your firm to help you get the most out of your money. IBM’s Robotic Process Automation application is cloud-based, clever and intuitive, and simple to use, allowing you to get the most out of your investment
TruQua Enterprises
TruQua Enterprises is a service provider and it’s specialized in SAP Finance, deployment strategies, development libraries, best practices, implementations, development libraries, blueprint designs and solution research. The Headquarters is located in Chicago, Illinois, United States. The company was founded in 2010.
Instana
Instana, a German-American company, is best in creating APM software. This application performance management software is used for handling the software used in microservice architectures and 3D visualization. This company is based in Chicago, Solingen, and San Francisco.
Expertus
The company’s headquarters is in Canada. The company assists in Case Management, Data Management, Fraud Detection, Messaging Services, Payment, Processing, Payments Solutions, Regulation Compliance, Security Service, Software Updates, and Technical Maintenance. On 15 December 2020 IBM announced its acquisition with Nordcloud.
Nordcloud
Nordcloud is a cloud consulting services provider company. Its headquarters are in Helsinki, Finland, and was established in 2011. Over 450 employees are working under this company and its turnover is about $61 million. On 21, December 2020 IBM finally acquired Nordcloud.
2021
7Summits
7Summits is a Salesforce Platinum Consulting Partner in transmitting transformative digital tests. It formed an acquisition with NYSE: IBM on January 11th, 2021 and it focuses especially on Salesforce ecosystem-focused assistance.
TAOS
It is an IT service management company. The services they provide are migration, strategic information technology planning, cloud architecture, security assessments, network and systems engineering, and technical program management. On the 14th of January, 2021, IBM announced that it will acquire Taos.
MyInvenio
MyInvenio is a facet of the IMB company. It allows the unions to use AI-powered automation and helps to simplify business processes by providing a finding in the mining process. On April 15, 2021, IBM announced a conclusive pact to acquire myInvenio.
Turbonomic
It is one of the fastest-growing technology companies. They provide applications that manage IT. Their software fulfils the demand regarding the network, storage, and performance and also protects the automation in context. On June 17, 2021, IBM announced the finale of its acquisition of Turbonomic.
Boxboat
BoxBoat is Cloud Migration engagements, DevOps, and Continuous Delivery. They use modern technologies for enabling organizations in revising the digital data in the cloud. On the 29th of July, 2021, IBM announced its acquisition with Boxboat Technologies.
Bluetab
It is a technical services and business software company. Their departments can be founded in the UK, Mexico, and Spain. The Java EE, Microsoft. NE and other open-source devices are the technologies the company operates with. In 2021, Bluetab Solutions Group joined with IBM.
Conclusion
IBM progressed plenty of coalitions and acquisitions in the last decade. IBM has its tract in 20 countries and 25 different US states. Its substantial exchange was in 2014, peddled IBMâs x86 Server Business for $2.1B to Lenovo Group and the substantial acquisition transpired in 2018, Red Hat for $34.0B. Software and technology are IBM’s most accomplished sectors.
As of 2020, IBM’s annual net income is $5.6 billion and its revenue is  $73.6 billion. And as of July 13, 2021, its market capitalization is $125.3 billion. As per the above-mentioned IBM Acquisitions list, IBM made a total of 199 Acquisitions.
FAQ
How many acquisitions has IBM made?
IBM has made nearly 200 acquisitions from 1912 to 2021.
Who is IBM owned by?
The major shareholders of IBM are James Whitehurst, Arvind Krishna, James Kavanaugh, Vanguard Group Inc., BlackRock Inc., and State Street Corp.
Ipsita Acharya
