Swara Bhasker is an Indian celebrity. She is best known for her work in Hindi cinema, main productions and starring roles in independent films. She is well known for her roles in Sabhi ki Bajegi band as Jaya in 2013, Tanu Weds Manu Returns in 2015 as Payal Sinha Singh and many other roles in great movies. She has won two Screen Awards and has been nominated for a Film fare Award on three occasions. The reason for her increase in popularity is her being very active on social media about current affairs. She always speaks her heart out without any hesitation which got her into trouble many times. According to media reports, Swara’s net worth is $5million in 2021. Apart from films, she is also making money from many brand endorsements. Recently, Recode, an E-commerce makeup and Skicare brand has chosen her as brand ambassador.
Tanishq is an Indian jewellery brand, founded in 1994. Swara Bhasker was seen in Tanishq Diwali Advertisement 2017. She played a role of a typical Indian housewife. The Ad symbolizes the beauty of the relationship between husband and wife. The idea of this advertisement is to show the love of a husband to his wife by gifting her a piece of jewellery on Diwali. She played the role with grace and innocence.
Fortune Kachi Gani Mustard Oil
Fortune is one of India’s largest edible oil brands. It is owned by Adani Wilmar comes under Wilmar Internal Limited. Their activities include oil palm cultivation, edible oils refining, oilseeds crushing, consumer pack edible oils processing, merchandising, oleochemicals, biodiesel manufacturing, grains processing, sugar milling and refining. Fortune Kachi Ghani Oil is rich in Vitamins A, E, Beta Carotene and naturally cholesterol free which makes the food tasty and healthy. Swara was chosen to be a part of this campaign for her fierce looks. She plays the role of a politician who is not afraid of anything and only wants what is best for the people of her constituency by making good choices.
Sprite
Sprite is a colourless, lemon and lime-flavoured soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone and was introduced in the United States. It is meant to quench your thirst and refresh your mind. Swara was seen playing a gorgeous violin teacher in the advertisement. She was chosen for this endorsement for her dashing looks and mesmerized the audience by stealing the show with her beauty and talent.
Iodex is manufactured by GSK Consumer Healthcare India. Iodex Balm is a power-packed formula of 5 natural ingredients – Gandapuro Tel, Pudina ka Phool, Nilgiri Tel, Turpine ka Tel, & Lavanga ka Tel which helps in reducing muscular inflammation & provides effective relief from every type of body pain. This advertisement is about women’s empowerment and social equity. The advertisement starts with Swara playing the role of a classical dance teacher who shares the expenses of the house and helps her husband by being independent suffering from muscle pain. They beautifully captured a woman who wanted to be independent and a loving wife to her husband.
Namyaa Skin Care
Namyaa is one of India’s leading feminine intimate and hygiene brands. They develop great skincare products with zero side effects for women. Hygiene should be considered an essential part of everyday life to avoid health problems. Awareness regarding Feminine hygiene in intimates areas and negative social norms regarding feminine hygiene should change. Swara Bhasker is the brand ambassador of Namyaa skincare. She is chosen as the face of the brand as they wanted women to be as brave and beautiful as she is from inside and out. Women should feel empowered and break all the norms regarding the surrounding feminine hygiene.
Harpic
Harpic is the brand name of a toilet cleaner launched in the United Kingdom in the year 1932 by Reckitt. This advertisement explains the importance of cleanliness for staying healthy. They made this advertisement based on the Swacch Bharat campaign launched by Narendra Modi prime minister of India in the year 2014 to solve the problems of sanitation and waste management in India by maintaining clean surroundings. Swara Bhasker was chosen for endorsing Harpic Swacch Bharat’s campaign considering she is a celebrity who has a very active social media life and she shares her opinion on current affairs without any hesitation.
Reliance Health Insurance
Health Insurance is a policy that covers medical expenses during emergency medical services or surgical medical expenses. Life is not predictable, Health Insurance policy is a financial backup for unplanned medical emergencies. Reliance Insurance Policy is available for individuals as well as Family Floater Plans, with benefits such as cashless hospitalization, reinstatement of base sum insured, pre and post hospitalization expenses, and numerous other add-on features.
Tinder India
Tinder is an online dating app, where you get to choose your date according to your interests, location, and compatibility. Users can swipe left or right to like and match with others. It facilitates the conversation between people only when they like each other’s profiles. It is also a great way to meet people, make new friends and expand your social circle. Tinder has gained the most popularity among teenagers as everybody in recent times wants to try out new things and do new things every day. It helps people who are socially awkward to interact and make themselves comfortable with the opposite person. During recent Covid times, Tinder became a source for social interaction and helped a lot of people to cope with loneliness. Many people who meet their partners from Tinder are very happy and highly compatible. Swara Bhasker appeared in the Tinder India video as she represents every single, confident, independent and successful woman in society.
Conclusion
Swara Bhasker was awarded Zee Cine Award for Best Actress in a Supporting Role female in 2012& 2014, Screen Award for Best Supporting Actress in 2014 and Screen Award for Best Actress (Critics) in 2014. She is an inspiration to many girls who dream of becoming an actress and doing big in the industry without any film background.
FAQs
How old is Swara Bhaskar?
Swara Bhaskar was born on 9 April, 1988. She is 34 years Old (2022).
What is net worth of Swara Bhasker?
Swara Bhasker’s net worth is estimated to be around $5 million in 2021.
Which was the first movie of Swara Bhasker?
Swara Bhasker made her acting debut in 2009 with the film Madholal Keep Walking.
For a business owner, the invoices handle could be very hectic, especially when your company’s invoice is unpaid. According to the records and facts discovered by independent consulting firm Plum, over 11% of total invoices allocated by small or average-sized enterprises are paid late, which comes to a round of $1 trillion per year. By the records, the average small business in the US has over $84,000 unpaid invoices. The payment for an invoice usually takes 21-30 days and as many small businesses who have a limited cash budget of 27 days only, can be pushed by the felon customers at red alert.
Therefore, the Debt Collection Agencies are meant to accumulate the unpaid accounts through their training and resources, after the disruption of many businesses. These agencies are very promising and have a success rate of 20%.
Managing and devoting time towards the delinquent accounts could be a pretty waste of time and also, could cost a huge expense. Debt collection agencies are hired for these purposes and to handle your company’s invoices thoroughly. It saves you valuable time as well as collects incredible debts.
However, finding the right debt collection agency for your business could be very confusing and hectic. That’s why we present to you the top 10 debt collection agencies, that would help you pick wisely and smartly.
The debt recovery agency or startups chases the businesses to pay back what they owe. In simple words, they try to retrieve the unpaid money from the debtors.
When we talk about businesses and industries, debt payments can be quite complex. A creditor can’t go to every debtor and collect the debt from them. So, the businesses resort to the method of debt recovery. In this method, they hire a third party to recover debt on their behalf.
With the rise in debts, there is also a rise in the need for debt recovery. Thus, more and more debt recovery startups are entering the marketplace.
What are the Basic Needs to Start Debt a Recovery Startup?
The first step to start anything is to plan. Every successful startup not only begins with an idea but also good planning and execution of it.
The startup then acquires the basics that they need to enter the market. These include computers with working internet.
Since it is a debt recovery startup, it does pay more attention to the legal aspect. They then work on getting the license and insurance plans.
The most important thing a debt recovery startup needs is a good team. A team that knows their work and has good communication and management skills. So, this startup needs the best masterminds in the team.
How do Debt Recovery Startups Work?
The debt recovery startups work on commissions. These startups connect with businesses and collect debts on their behalf. They fix a certain percentage as commission for the amount that they collect.
The percentage of commissions depends upon how difficult a debt recovery is. They charge a smaller amount for the new and easy debts. In this way, the amount increases for the complex recovery cases.
The debt recovery companies used to hire agents to do the work. Now, the time has changed. The new-age startups used modern automatic technologies for recovery. They don’t hire special agents, rather resort to the use of the software.
Such software helps businesses to recover from debt in an automated mode. It sends reminder messages to the customers or clients about their debts.
The startups now design their software in a way that it can work on an auto-pilot mode. They offer negotiation deals, counteroffers, dispute management. They even make customized monthly plans according to customer needs.
These startups provide a solution to every debt recovery issue. From collecting debt in a simple way to dealing with the legal aspects of recovery.
There is no specific market for a debt recovery startup. Every business that extends its products and services on credit is the market itself. These businesses often find it complex to collect their debts. So, they contact these startups to deal with their debts.
The Pandemic- A Way to the Popularity of Debt Recovery Startups?
In the past few months of the ongoing pandemic, the economy has begun to see some changes. The financial debt is decreasing in the market. But Public debt continues to increase. So, the debt to GDP ratio remains high.
The pandemic made the household and corporate sectors flooded into debt. Both the sectors owe huge mortgages, loans, instalments, and more.
The household debt has increased by about 5 trillion dollars, reaching 53.3 trillion dollars in the last year. The corporate debt, even so, has risen about 11 trillion dollars, reaching 152.1 trillion dollars.s
Now, the demand for proper debt handling went up. When the market demands something, it is important to supply whatever it needs.
Debt recovery companies have always been there whether it was a boom or recession. But, the pandemic paved way for debt recovery startups. These startups are now in more demand as they come up with modern and better techniques.
Technology Over the Traditional Practices of Debt Recovery
The pandemic increased the debt in the market. With this debt, there came two types of debtors. The ones who could not pay back their debts. On another note, others only pretended that they could not payback.
Here, the tech-based debt recovery startups solved the issue. They do not hire physical agents to go and investigate every debtor. They make use of technology and build software to differentiate them.
The traditional debt recovery method cannot be a hundred percent reliable. It is quite common for a human to commit a mistake. Technology yet makes the process easier and more reliable.
Fintech 2021- A Revolution for Debt Recovery Startups
Fintech (Financial Technology), as the name suggests combines finance with technology. It aims to replace the traditional methods of financing with modern technology.
Fintech startups are now changing the game of debt collection. They have changed the process of communication.
Now, these startups use artificial intelligence and machine learning. This enables them to keep track of customers engagement without having to call them now and then.
Top 25 Debt Collection Agencies
Atradius Collection
Atradius Collection – Top Debt Collection Agency
Atradius Collection, the agency was built in 1925, and is well known for its benchmark “managing risk, enabling trade”. The agency is based in the United Kingdom as the leading commercial debt collection agency. Atradius Collection is a part of numerous other debt collection trade associations around the world. Such associations include the Federation of European Credit Management Associations, the International Association of Commercial Collectors, and the credit services associations.
The best functioning points of Atradius Collection is,
Free instant online quote
No minimum amount of debt
Engaging with international companies
Atradius Collection has a global success rate of over 79.3%. It has a big customer base of more than 15,000 and manages over 90,000 debt commercial cases every year.
Summit Account Resolution
Summit Account Resolution – Top Debt Collection Agency
The well-established debt collection agency, Summit Account Resolution founded in 1996 works by recovering your debt without any further estrangement with the customers or vendors. Summit Account Resolution has accreditation with the Better Business Bureau (BBB) and comes out with outstanding results. It provides tons of offers such as transparent pricing, customised approaches, and business-to-business along with business-to-consumer collections services.
Summit Account Resolution provides great facilities and a custom approach for the accounts it handles. It prioritises its clients with satisfaction and good bonds by the company.
PRA Group
PRA Group – Top Debt Collection Agency
The prominent company, PRA Group Inc. (PRA) was established in March 1996. It focuses on accumulating and acquiring non-performing loans from Virginia, Norfolk (United States). PRA Group Inc. is counted among the largest debt buyers in the United States by the report of the Federal Trade Commission.
The founders; Kevin P Stevenson and Steven D Fredrickson, founded PRA Group Inc with absolute devotion and innovative plans. As per the reports of FTC, PRA Group Inc is also counted among the top debt buyers.
The top-notch commercial debt collection agency, The Kaplan Group, founded in 1991, manages the working of only Business-to-business collection. The Kaplan Group is one of the most considerable choices in the debt collection agency is because:
The success rate of 85%
Affordable fees on big debt balances
Free upfront and membership
The Kaplan Group handles tons of claims of various sizes from $20,000 to $1 million. Moreover, it offers tons of services such as Background investigation, in-house law firm, skips tracing, settlement agreement, credit analysis, and many more.
MNS Credit Management Group
MNS Credit Management Group
Founded in 1996, MNS Credit Management Group offers boutique services in Business Credit Information and Debt Collection at a global level and is hailed as one of the largest Indian debt recovery management companies. Headquartered in New Delhi, MNS Credit Management Group also has its branch offices in some of the major cities of India including Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad, Ludhiana, and Tirupur, along with some offices overseas too.
MNS Credit Management Group is a longstanding member of the world’s largest and most extensive global network of Debt Collection specialists. The company works with an experienced group of Attorneys, Chartered Accountants, Management Graduates, and Finance Professionals, and has successfully helped creditors in managing their overdue invoices, credit, and receivables.
MNS Credit Management Group works on a strictly contingency fee model (No Collection – No Fee) for amicable settlement. The contingency fee charged by the company is exclusive of any taxes/GST. All of these makes MNS Credit Management one of the best choices for commercial debt recovery solution.
Rocket Receivables
Rocket Receivables – Top Debt Collection Agency
The debt collection agency owned by TSI, Rocket Receivables, is majorly designed for small business owners. It provides tons of offers to them like healthcare, residential, retail industries, trade, and education. Its membership comes absolutely free of cost and it charges for only the activities of actual collection.
Rocket Receivables safeguards on the fixed-fee collections even as low as $15 per account. It has no online portal access and comes with great results.
Rozlin Financial Group
Rozlin Financial Group (RFGI) – Top Debt Collection Agency
Rozlin Financial Group (RFGI), founded in 2008 is a debt collection agency that provides the service of comprehensive consumer debt collection along with a customised strategy. The company always keeps itself updated on several new and promising collection techniques, regulations or laws through different training programs.
With the help of its numerous offers and services for the customised approach, it improvises itself in the recovery of the accounts. It offers comprehensive reporting and skip-tracing together with its advanced trained staff.
Encore Capital Group
Encore Capital Group – Top Debt Collection Agency
Encore Capital Group is counted as the largest publicly traded debt buyer in the United States based on revenue, i.e. 140 crores USD. Encore Capital Group was established in 1953 with now, investments and undertakings in 15 countries around the globe. Encore Capital Group has its headquarters in San Diego and California (United States).
Encore Capital Group, a consumer banking company that is known as the leading debt management company for several consumers and business owners in a wide range of assets.
ACA International
ACA International – Top Debt Collection Agency
The industry trade group, the Association of Credit and Collection Professionals ACA International, founded in 1939 in the United States works for the handling and management of debt collection agencies including debt buyers, creditors, debt collection industry service providers, and collection attorneys.
ACA International has its well-established headquarters in Minneapolis and Minnesota (United States).
Consumers Financial Protection Bureau – Top Debt Collection Agency
The government agency, Consumers Financial Protection Bureau is the United States-based debt collection agency that looks after the protection of consumers in the financial system. It was founded in 2011 by the US government. It has always been updated with the latest technology tools to keep an eye on the financial entities that are used in social media and algorithms to meet consumers’ goals.
Consumers Financial Protection Bureau provides tons of facilities that include credit unions, payday lenders, banks, security firms, debt collectors, foreclosure relief services, and many other financial companies systems.
National Consumer Law Center
National consumer law center – Top Debt Collection Agency
The non-profit organisation, National consumer law center was founded by Robert Drinan in 1969. It has well-organized headquarters in Massachusetts and Boston, United States. National consumer law center offers for low-income people on their consumer’s issues. Several private advisers, legal services, government and also, community organizations work together with the consumer reform.
The national consumer law center is an America-based company that works for dozens of people who do not have financial stability in their lives.
ARRMS (India) Private Limited
ARRMS (India) – Top Debt Collection Agency
ARRMS (India) Private Limited is one of the top debt collection agencies in India. It helps to provide complete debt recovery solutions that come with proactive legal actions. ARRMS aims at the strategically framed legal intervention that adheres to all regulatory, judicial, and statutory guidelines.
As the methods of debt collections, ARRMS includes a few of the traditional collection methods, for instance, tele-calling, field visits along with legal interventions. The legal interventions can consist of arbitration, enforcement of section 17 orders through court, execution of awards or decrees, mediation, bankruptcy proceedings, criminal proceedings, civil suits, and so on.
Direct Recovery Associates – Top Debt Collection Agency
Direct Recovery Associates Inc has specialisation in collecting professional and commercial service that is being claimed throughout the U.S. as well as in India.
They promise to prove three things – Persuasiveness, persistence, and professionalism. All these skills infused in their collectors make them stand apart from the crowd. Their skills and performances are the escape to their high success rate by bringing in a relevant level of satisfaction for the clients.
The EOS Group
EOS Group- Top Debt Collection Agency
Another top debt collection agency is the EOS Group. It is currently working with 50 companies that operate in more than 25 countries globally. It has been positioned among the leading international collection service providers.
The high rated success of The EOS Group is entirely based on its fusion of expertise in national markets and also in its wider field, international focus. The headquarter of EOS Group is based in Hamburg.
Maxim Credit Management Services
Maxim Credit Management Services – Top Debt Collection Agency
Maxim Credit Management Services is a leading organization that has specialized in domestic and international debt collection as well as debt recovery services. Operating across the Asian countries, this company provides an entire solution in recovering long and overdue debts.
With skilled debt collectors and attorneys, it promises to produce a faster payment from the debtors of the clients. It offers a wide variety of credit and risk management services. The services include Receivable Management and legal and Para-legal Services, Debt Collections and Debt Recovery of all kinds, and Skip Tracing Services.
Cedar Financial
Cedar Financial – Top Debt Collection Agency
Cedar Financial is also among the top debt collection agencies. It focuses on providing the clients, the most professional and comprehensive debt recovery services that are available. The fields of their operation include Commercial, Education, Government, Healthcare, and Retail.
Keeping in mind the commitment and relationship between the parties, they promise a positive payment experience. With current technologies and personnel education programs, they also provide higher conversion rates.
Debt Collection India
Debt Collection India – Top Debt Collection Agency
Debt Collection India claims to be the most competent and competitive organisations from the top collection agencies. They offer a hassle-free mode of performance and commitment from the start to the end.
They have prepared their collectors with rigorous and comprehensive training. This is why they are equipped with the skills required to handle any type of cases in need of a solution. They have been operating for a decade and aims at their enhanced growth with even more promising deeds.
Debt Nirvana
Debt Nirvana – Top Debt Collection Agency
Debt Nirvana has also positioned itself among the leading debt collection agencies in India. The company is represented by a group of people who are working with passion and dedication. They have successfully delivered excellent results to their clients and are equipped with combined experience.
The company has been operating for 2 decades now and partnered with a few MNCs. They are Google, Honeywell, Bharti Airtel, and LG Electronics. It also ensures that the returns of the clients on the investment are higher in rate.
Unified Credit Solutions Pvt. Ltd.
Unified Credit Solutions – Top Debt Collection Agency
Unified Credit Solutions Pvt. Ltd. is the leading B2B Credit Management Group that was established in 1991, sharing its specialisation in fields like Business Information Services, Receivables Management, Para Legal Services, and Debt Collection.
A team of tried and tested professionals, as well as local partners, this company aims at providing prompt, efficient, and reliable service, currently operates in all huge global cities from over 214 countries. It has worked with companies from the fields such as Credit Insurers, Transnational Banks, Accounting & Legal Firms Factoring Companies, and a broad range of Multinational companies too.
It is important to make strategic and diplomatic movements when it comes to monetary transactions.
Afford Motors India Pvt. Ltd.
Afford Motors India -Top Debt Collection Agency
Founded in 1996 by Mehar Yadav, Afford Motors India Pvt. Ltd. is another among the top debt collection agencies. The company initially started with only two employees and an ambition. Standing today it has employed hundreds of employees working in three collection centres. Also, they have two training facilities based in Mumbai and Jabalpur.
This organization provides a wide comprehensive custom collection along with receivables management solutions. It aims at complementing and adding values to its existing methods of collection. They have partnered with a few organizations related to financial retail, services, automobile, debt buying, utility, and related markets.
CreditNirvana
CreditNirvana – Top Debt Collection Agency
Founded in 2018, CreditNirvana helps businesses with debt recovery with the help of artificial intelligence and digital technology. It is New Jersey based startup that helps in making correct strategic collection decisions. It has worked with big companies like Toyota, HDFC, etc.
Recoupex
Recoupex – Top Debt Collection Agency
Recoupex is a debt recovery startup focussed toward industries like- Transportation, Logistics and Storage. It was founded in 2019 in Hamburg. It offers the services of commercial debt collection. It also handles the legalities of the shipping industries.
Pair Finance
PAIR Finance – Top Debt Collection Agency
Pair Finance is a debt collection startup headquartered in Germany. This startup uses Machine learning for its business customers to help recover from debts. This AI-Based fintech debt collection agency was founded in 2016. It helps in finding Digital debt collection partner.
CollectionHub
Collection Hub – Top Debt Collection Agency
Collection Hub is London-based debt collection startup. It was founded in 2020. It is an end-to-end debt collection service. It deals with late payments, factoring, and international litigation and provides quick and effective solutions for receivable management. They connect global companies to help business in hiring debt collection agencies.
Captira
Captira – Top Debt Collection Agency
Captira offers automatic tools for debt collection. Its software facilitates discounts and dispute management. It even provides customization of plans for the customers. It was founded in Albany, New York in 2005. Through its software, Captira helps businesses to follow-up, escalate, and help customers pay unpaid accounts. Its web-based software helps businesses in gettin receivable paid faster and improve cash flow.
Conclusion
It’s very crucial to choose the right debt collection agency for your business. You need to understand the processing and management of how the collection procedure is completed. Also, the maintenance of your bond with the consumers is an important step in debt collection. Debt buyers focus on the accounts with past due and purchase likewise. It possesses trained staff who are well aware of the regulations and ordinances of debt collection.
Small businesses require a good level of a debt collection agency as it suffers the most due to unpaid invoices. You need to find a company that does not charge upfront and has a transparency of price. Moreover, it’s important to have such an agency that uses multiple channels to contact its customers. Through this article, we covered the top level of debt collection of the agencies.
FAQs
What does a debt collection agency do?
Debt Collection agencies collect debts and payments from individuals or businesses who have failed to pay the money they owe for goods, services they have received.
Which are the best collection agencies?
If you are wondering about the best collection agencies, then here’s the list of the top 10 best collection agencies:
Atradius Collection
Summit Account Resolution
PRA Group
The Kaplan Group
Rocket Receivables
Rozlin Financial Group
Encore Capital Group
ACA International
Consumers Financial Protection Bureau
National Consumer Law Center
What is the future of debt collection in India?
Like most industries of today, the debt collection sector is largely embracing the cutting-edge technologies including AI. This is why in the future, the debt collector’s role could go to a bot.
What is a debt recovery plan?
Debt recovery means taking back control of your financial future without getting any (or more) black marks on your credit rating.
Does debt expire?
In most states, the debt itself does not expire or disappear until you pay it. Under the Fair Credit Reporting Act, debts can appear on your credit report generally for seven years and in a few cases, longer than that.
Have you heard the saying, “First impression is the last impression?” Well, this held true in the past and it holds true even today. Dressing well and staying smart grabs the onlooker’s interest. The same goes in the world of business as well. So, how do you grab the attention of your customers within seconds and make a lasting impression? The answer lies in creating catchy, interesting and witty subject lines.
No matter how amazing your target email is, if you don’t have a good subject line, chances are, your email will never be opened. So, think, ponder and create an email subject that will make sure your business stands out.
A good and catchy email subject line is important because it boosts the email open rate. Email open rate is the calculation of the percentage of the total number of subscribers who open your email.
The email open rates depend on a variety of factors, which include email subject lines, personalization, relevancy for subscribers, and content. A healthy Email open rate lies between the 20-40% bracket.
Below are some stats to help you understand the importance of email Open Rate.
Personalizing emails increases open rates by 29% and unique click-through rates by 41%.
64% percent people say that they open an email based on the relevance of the subject line.
Starting the email creative with the person’s name can increase open rates by 40%.
If you notice the above stats, you’ll see that more than half the percentage of subscribers prefer to open an email only when they find the subject line to be relevant. Thus, an email subject line can be considered to be a defining parameter when it comes to boosting your email open rate.
An email subject line that grabs the audience’s attention ensures that your email open rates get a hearty boost and your business starts progressing in the right direction.
Catchy Email Subject Lines From the Depths of our Inbox
1. “Where to Drink Beer Right Now”(Sent at 6:45 AM on a Wednesday)
After a busy day, Eater Boston’s roundup of the tastiest spots to hit this weekend is just what you need to get back into gear.
2. “Google sees smartphone heroics in OreoIt’s The Daily Crunch.”
TechCrunch is a daily newsletter that not only shares the latest on the world of technology but also provides useful tips & amp; tricks that can help keep you ahead of the curve. #TechThursday
3. “Don’t Open This Email”
When we’re urged not to do something, we’re more likely to open the email and read the contents. This was the subject line of Manicube’s marketing email. However, only use this subject line if the reader is already familiar with your company or service. They could just block you if you don’t!
4. “Uh-oh, your prescription is about to expire,”
Says the narrator, invoking the anxiety of losing out. This statement was used by Warby Parker to entice people to purchase spectacles.
5. “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”
A witty or caustic sentence might attract readers’ curiosity. And Groupon makes the most of this method.
6. “Black Friday shoppers are the worst clients,”
According to a LinkedIn Pulse message advertising a holiday marketing essay written by one of its members. The reader is enticed to open the email with intriguing data and numbers.
7. “DO NOT EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER Eat what they eat in Prison!”
The use of catchy language always encourages the reader to anticipate intriguing material. To lure readers, Thrillist utilises snappy lines like these in their subject line.
8. “10 strange money habits that are making Millennials wealthy”
Leading subject lines will always entice the receiver to learn more about the subject. To make their email marketing subject lines more enticing to their readers, Refinery29 employs leading subject lines.
9. “Not Cool, Guys”
This is no exception to BuzzFeed’s original and interesting content. To make it more conversational and welcoming, they sometimes combine the subject line and preview content. “Okay, WHO placed the passive-aggressive sticky note on my fridge?” read the sample text, for example. “Who acts like this?” you might wonder.
10. “Is this the trendiest marketing job?
This intriguing subject line was employed by Digital Marketer to let readers know what’s within.
11. “Are you available on Thursday at 12 p.m. PST?”
Mary Fernandez used personalisation to reach out to new readers and existing followers in her [guest blogging class]. Personalization may work wonders in encouraging recipients to read emails by making them feel unique.
12. “Alert: Free (Cool!) Clothes?”
Clover employs emoticons and other graphic material to entice recipients to open the email. Use it sparingly and only when it’s appropriate.
13. “For you, 1,750 points.” “Valentine’s flowers & more for them.”
You’ll want to know who the flowers are for as soon as you read this sentence. This urges you to read the rest of the text. Subject lines with cryptically phrased subject lines are an excellent method to captivate readers.
14. Direct topic lines can also be effective. “[Company Name] May 2005 News Bulletin!” or “Eye on the [Company Name] Update (October 31 – November 4),” for example.
15. “Rock the colour of the year”
The e-commerce website Etsy was able to market a product only on the basis of colour. Isn’t it true that we’ll want to know what the ‘colour of the year’ is?
16. “As You Wish”
UncommonGoods understands its consumer personas and delivers emails based on their wish lists and hobbies. The Princess Bride is the inspiration for this topic line.
17. “Get this NOW before it’s gone…”
“Tonight Only: Get this NOW before it’s gone…”: FOMO, or Fear of Missing Out, is tough to avoid. Violet Grey used this tactic in conjunction with a bonus incentive to boost email open rates.
18. “Everything you wanted to know about email copy but were scared to ask”
CopyHackers appeals to one of your anxieties or pain areas to get you to read the email.
19. “New Video: (Topic)”
A successful email campaign should increase revenue while also adding value to customers.
20. “The price of the item in your cart has dropped”
Curiosity: Curiosity is a fantastic motivator. Include material or substance that will pique the reader’s curiosity.
Urgency: Using urgency is a tried-and-true strategy that normally succeeds since it motivates the reader to act quickly.
Relevance: Subscribers want timely and current information, which you should provide. This concept should also be used while creating topic lines. To keep readers interested, employ trending themes or fashionable headlines in subject lines.
Personalization: One of the most effective content marketing methods is personalization, which creates a sense of significance. It not only aids in the retention of positive connections but also creates additional leads.
Celebrity Names: Use a well-known name so that people can recognise you right away. Celebrity personality features might pique the recipient’s interest in opening the email.
Conclusion
We hope you’ve been inspired by this blog article to develop more innovative email subject lines. It’s critical for you to understand the genuine performance of your email marketing efforts as a marketer.
It’s impossible to manually calculate your open rates and campaign success. There are several tools available to assist you in analysing your open and clickthrough rates, segmenting your audiences, and A/B testing your subject lines.
FAQs
What subject lines get the most open?
Email subject lines that are catchy and less than 50 characters get the most open rate.
How do you make a catchy subject line?
Keep it short, personalize it, and segment your lists.
Why email subject line is important?
A catchy email subject line boosts email open rates.
Advertising is an important marketing strategy to earn profits by keeping customers informed about products and services and thus resulting in massive sales. Advertising brings new customers and also creates awareness about your band Despite the catchy headlines “10 brands that do not advertise” or “10 brands so popular that they don’t even need advertising!”, there is no such thing as zero advertising.
Some brands oppose the accepted procedures that most advertisers live by today, and it separates them and creates buzz due to its innate uniqueness. Thus, here are 6 brands that don’t do conventional marketing and what you can gain from every one of them.
Why big brands don’t advertise? | Marketing Without Advertising
Lamborghini
Lamborghini
Owning the fast, powerful and luxurious beast is a dream for many people. It costs around $0.5 to $6 Million. Lamborghini knows exactly who their potential buyers are, and they have learned how to convert them into owners. Lamborgini considers advertising via tv commercials as an expensive waste of time.
During a meeting, the CEO of Lamborgini was asked why the organization doesn’t publicize?
He said, “The motivation behind why we don’t see Lamborghini television commercials is that customers who can bear the cost of them don’t sit the entire day sitting in front of the TV.”
Lamborghini publicizes through a wide range of channels, yet overwhelmingly using web-based media, vehicle-based TV programs, engine shows, magazines, and vendor promotions.
Zara’s first retail design store opened in 1975 and, starting in 2016, it flaunted 2000 stores in 77 nations. Zara centers vigorously around its item, spot, and value instead of advancement.
To begin with, they target men, ladies, and kids in profoundly populated urban communities. Second, they produce modest, in vogue clothing, with a high scrupulousness.
Furthermore, they just produce a limited number of pieces to make a sense of urgency among their shoppers. The uniqueness of Zara lies in the fact it spends just 0.3% of its sales advertising. It is fascinating to note that Zara never puts their image or logo on its items.
Naturals Ice Cream
Naturals Ice cream
New organic product-based grants and severe quality control are behind the achievement of Natural Ice Cream.
What sticks the buyers to this brand has been its USP itself-made of ‘sugar, milk, foods grown from the ground else’. Their items are healthy and liberated from additives.
Personalization of the brand, as far as Indian flavors, has been an additional benefit. Naturals Ice cream has never been advertised and solely relies on mouth publicity even today. As of 2021, this company has a market share of just over 10%.
Rolls-Royce
Rolls-Royce
We are certain none of you would have seen this extravagant carmaker selling itself noisy to the crowd. It receives rewards from its standing among its well-off customer base. There is a quality of selectiveness that encompasses the brand name when just a modest bunch will claim it and obviously, a pride that it transmits.
Indeed, even without customary promotions, Rolls-Royce beat a 107-year-old deals record in 2012.
Earl Tupper started selling family plastics and drastically changed the entire kitchenware market with his clever plans. Investigating an undiscovered market and picking direct selling over some other promoting strategy, aided Tupperware register a big achievement.
Tupperware India, with a turnover surpassing Rs 100 crore, looks at its sales team as the leading force as opposed to publicizing or some other limited-time movement.
“Promoting through traditional media isn’t the system, however speculation on the business power is”, says Asha Gupta, General Manager, Tupperware India.
“We don’t publicize through the traditional media since we accept that it is more beneficial to contribute to our solid deals power and vendors. We like to channel our assets in the outreach group and back it with limited-time offers. We need our group to be our mouthpiece.”, Asha says.
Ferrero Rocher
Ferrero Rocher Advertisement
Ferrero Rocher has sold chocolates for than 11.4 Billion Euros and 61.4 Million Dollars in 2019. The company made its items accessible in 170 nations around the world. Ferrero offers its clients results of superior grade and heavenly taste.
A significant component is that the result of the organization is of a similar taste all through the world. Moreover, the wrapping of the chocolate balls makes them more alluring and attractive.
Ferrero Rocher centers around client connections to fulfill their needs as far as quality, taste, uniqueness, form, and development. This company rarely does any TV commercials and solely relies on digital promotion only.
Ferrero believes the most ideal approach to grow its buyers is to be straightforward to them and to consistently continue to convey the USP of every item to the buyers.
What makes these brands so unique?
These brands believe in themselves. They let their products and services speak for them and keep their focus on the pain points of their buyers. These brands have made the most out of the digital boom and the new advances in the growth of digital. By using first-class digital strategies, these brands have met their reasonable goals.
FAQs
Why do some brands do not advertise?
Successful companies use their products, reputations and stories to attract customers. Consumers buy from these brands because of the experiences and quality they offer.
Which brands don’t advertise their products?
Popular brands that don’t advertise their products are:
Rolls Royce
Tupperware
Ferrero Rocher
Zara
Lamborghini
Naturals Ice Cream
What are the Indian brands that don’t advertise?
Indian brands that are popular without advertising are:
Dr Ritesh Malik is an Indian doctor, entrepreneur, and investor born on 14 June 1989. He is currently investing and mentoring 11 startups in varying industries. Malik’s decision to support investors instead of remaining in a medical profession shaped his life interestingly. The main reason behind his decision was that while he could reach 100 patients a day as a doctor, leveraging technology can help him reach at least 100 million in a day.
The key areas of interest for Dr Malik are entrepreneurship development in India, co-working, angel investment, healthcare, education, and inspiration. The well-known co-working space Innov8 was founded by Dr Malik himself. Currently, Dr Ritesh Malik is the Founder & Trustee at Plaksha, a mission aimed to teach not just technology but life skills, self-awareness, curiosity, and the ability to think creatively and carefully. Over the years, he has invested in several startups, here are some of the top startups funded by Ritesh Malik.
Invact Metaversity is a startup founded by Manish Maheshwari. The aim behind the startup is to create a virtual university town with multiple colleges. Dr Ritesh Malik invested $5 million in Invact Metaversity on 7 February 2022.
Hypd
Hypd Logo
Hypd is a creator-driven marketplace that classifies itself as a Shopify for creators, allows creators to set up online stores that coincide with their content. Dr Malik invested ₹110 million in Hypd Marketing Technologies Private Limited on 24 January 2022.
Praan
Praan Logo
Praan is a deep-tech startup aimed at renewable energy semiconductor manufacturing. The startup uses breakthrough patent-pending technology for filter-less capture of carbon dioxide and particulates from ambient air. Being an environmentally – conscious person, Malik took great interest in the venture, thereby investing $2 million in the Pre Seed Round held on 12 January 2022.
Shyft
Shyft Logo
Shyft is a startup venture that serves as a one-stop mobile employee optimization solution for hourly workers. With features in prestigious magazines like the Wall Street Journal, The Seattle Times, The Boston Globe, and Fox Business News, Shyft has attracted investors from several backgrounds. One such investor is Ritesh Malik who invested in the startup in its seed round on 19 November 2021. He invested a sum of ₹450 million.
CatalyzeX
CataylzeX Logo
CataylzeX is an Internet publishing startup firm situated in California, USA. Ritesh Malik invested $1.6 million in the startup on 16 November 2021. CatalyzeX offers the largest collection of machine learning models and codes for engineers, developers, and technical leaders to power their projects and receives expert advice when needed. The specialities of the startup include machine learning, natural language processing, data engineering, speech recognition, and business intelligence.
Bimaplan
Bimaplan Logo
With his interest in the insurance industry, Ritesh Malik invested in Bimaplan on 16 March 2021. The startup was founded in 2020 and has its headquarters in Bangalore. The startup aims at providing an affordable insurance platform for Indians. The vision of Bimaplan is to provide financial security through contextual life and health insurance products to 150 million vulnerable households.
Supersourcing
Supersourcing Logo
Ritesh Malik invested in Supersourcing and has a minority holding. An IT outsorucing platform that seeks to help companies find the best companies in tech to work with, Supersorcing has 3 investors, Nikhil Sharma, Ritesh Malik, and Vijay Sharma. Out of the three, Malik has invested $1 million in Supersourcing on 8 February 2021.
Bitespeed is a software development company based in Gurgaon, Haryana that assists e-commerce brands on Shopify to create them more appealing to the customers. Among the 21 investors of Bitespeed, Ritesh Malik became an investor-only in December 2020 by investing $275K.
Trulymadly
Truly Madly Logo
Truly Madly is an Internet publishing industry that aims to provide an online dating and matchmaking platform. The website is accessible via Android and iOS apps as well as a progressive web app. Currently, Truly Madly enjoys a large user base approximated at 6 million. Owing to its tremendous success, Ritesh Malik became an investor of the startup on 31 August 2020 by investing ₹81 million.
inFeedo
inFeedo Logo
inFeedo is a Human Resource Service to help employees engage, predict attrition, and address FAQs with conversational artificial intelligence that people love. Founded in 2013, the startup has been able to make more than 100 million employees valued and heard.
As Ritesh Malik has an interest in Human Resource Management, he has invested $700K in the company. inFeedo specializes in artificial intelligence, predictive people analytics, enterprise software, employee engagement, and human resources.
Fin Robotics
Fin Robotics Logo
Fin Robotics is an Indian hardware product company that has a mission to make India the next big entrepreneurial hub of the world. Malik was the first investor and mentor in Fin Robotics. The company specializes in gesture science, human-computer interaction, and natural user interface.
Adstuck Consulting
Adstuck Logo
Malik is a prominent investor in Adstuck Consulting, augmented reality and digital media agency. The prominent function served by the enterprise is to help firms to market their products engagingly and creatively. Over the years, Adstuck Consulting has worked with well-known companies, including Flipkart, Snapdeal, and ClearTrip.
Project Guerrilla
Project Guerilla Logo
Project Guerilla is an accelerator firm founded by Ritesh Malik. While the main goal behind this venture was to foster entrepreneurship in India, the project also aims at bringing a premiere India-based accelerator and incubation center to India. The project, moreover, was launched back in the year 2013 and has funded 41 startups since then.
Chinese companies have acquired a huge part of the Indian market. The recent ban of some of the major Chinese companies has pushed them out of the limelight. These companies dealt in the field of fashion, gaming, and entertainment. It includes big names such as Shein, Club Factory, PUBG, WeChat, Halo, etc. But still, some companies bag huge profits from India and dominate the Indian market.
Xiaomi is one of the top Chinese mobile brands in India. It is popular for many reasons. MI makes mobiles and electronic accessories suitable for almost all kinds of customers. The price ranges from affordable to high with varying features. Xiaomi first entered the Indian market on July 13, 2014, in partnership with Flipkart to sell its MI 3 for 13,999 INR. Today, it has become the most sold mobile brand in India and is leading the electronic market among other chief brands.
Oppo
Oppo – Chinese company in India
Oppo is a popular Chinese company that entered India in 2014 to woo Indian customers with its fancy camera phone. It launched a huge marketing campaign that covered Indian ‘bazaars’ is Oppo banners. With Deepika Padukone as the brand ambassador, Oppo got into the minds of young Indians.
All its marketing strategy revolved around the camera and it still does. Oppo also partnered with PUBG gaming to draw in customers to play the cult favorite game in high graphics. It has its fingers on the pulse of youth and continues to make great sales in the market.
Vivo
Vivo – Chinese company in India
Vivo entered India with Oppo only with the similar concept of selling its camera phone. It applied the same marketing strategy and captured a huge portion of the Indian market. Banners and hoardings of Vivo were seen alongside Oppo and they painted the market green. Vivo also sponsored many gaming events to promote its performance and dominated the Indian mobile sales.
One Plus
Oneplus – Chinese company in India
One plus was also launched in 2014 and it was more on the costly side. Unlike Oppo and Vivo, One Plus mobiles are not available at cheaper rates. It begins with 27,999 INR which is expensive for an average mobile user in India. It was marketed as a high-performance mobile with an astonishing camera.
Huawei is also a competitor among many Chinese mobile companies in India. Huawei sell mobiles, tablets, watches, and speakers. Their most popular mobile was ‘honor’ that did extremely well in the Indian market. Later, it faced issues due to technical problems and India’s relationship with China but now it’s back on track.
Motorola
Motorola – Chinese company in India
Motorola is another Chinese company that makes smartphones, accessories, and smart home devices. They also sell baby monitors and smart nurseries. Motorola is not as popular as other Chinese mobile brands but it has significance in earlier times. But, Motorola has also increased its shipment and is planning to make a comeback in the market with its new gadgets.
Coolpad is another smartphone company of China. It is headquartered at Shenzhen, China. It is not much popular as compared to other Chinese brands but recently Chinese investors put in $500 million into Coolpad and have set eyes on 5G shares. It has head offices in Karnataka, Haryana and Tamilnadu.
Lenovo
Lenovo – Chinese company in India
Lenovo is a Chinese electronics manufacturing company whose laptops are especially popular in India. It also makes other gadgets like smartphones, wearables, and television. Lenovo laptops are trusted by Indian buyers for their durability and reasonable price. It is the choice for students other than HP or Dell.
Haier
Haier – Chinese company in India
Haier is another electronics brand that has been in India for nearly 12 years. It manufactures refrigerators, microwaves, AC, TVs, and water heaters. Haier is popular among the masses for the well-built products that last long. It also makes appliances that are required in factories such as commercial freezers and air conditioners. Indian, is the highest contributing market to Haier’s net worth. It aimed to become a billion-dollar company by 2020 but Covid got in the way.
TCL
TCL – Chinese company in India
TCL is another electronics company that majorly deals in TV and home theatre. They also make home audio and air treatment devices. The company also focused on making AI-induced appliances and launching them in the domestic market. It aims to join the list of the top three smart TV brands in India. TCL’s revenue in India has reached 4 million dollars in recent years.
Realme
Realme – Chinese company in India
Realme is also a mobile brand from China that has formed quite a grip in the Indian market. Its new models sell fast and the company has registered immense profit in the past few years. As the young customers reach for the newest model, the demand for such mobile brands increases. With a wide price range, it has managed to double its shipment in the year 2020.
WISCO
WISCO – Chinese company in India
WISCO stands for Wuhan Iron and Steel Corporation. WISCO entered India on 8 Aug 2008 and registered itself at Registrar of Companies, Mumbai. It deals in manufacturing materials of different kinds and produces bronze for all construction purposes.
Conclusion
This was the list of top Chinese companies operating in the Indian Market. A large percentage of the Indian population buys Chinese smartphones as other alternatives are costly. These companies have acquired the market through a smart strategy of a wide price range and it’s apparent that they’re not going anywhere anytime soon.
FAQs
How many Chinese companies are in India?
There are a total of 105 Chinese companies registered in India.
How many Chinese apps are banned in India?
The Indian government has banned around 224 Chinese apps.
Which are the Chinese mobile companies in India?
Some of the top Chinese mobile companies in India are:
Xiaomi
Oppo
Realme
Oneplus
Vivo
iQOO
Which Indian companies are in China?
Top 5 Indian companies which have a good market in China are:
Each business requires several services for its easy working. Some of the services are achieved by the traditional method, whereas some services get fulfilled by outsourcing facilities.
Apart from these, there can be few leniencies provided by modern technology to accomplish a work. The best example of this is to achieve business banking solutions by the medium of the internet.
Online business banking solutions are a great way of using banking solutions with additional advantages such as convenience, ease to use, better-maintained record, etc. Multiple platforms are providing different services in the online business banking industry. Some of the most famous and well-known platforms are:
BlueVine is a California-based Fintech company popularly known to provide online banking solutions to small and medium-sized businesses. BlueVine works with the mission of empowering small businesses with innovative banking specially designed for them.
They work towards easing the pain point of every small business owner by providing them with solutions that can help them with acknowledging their cash flow, capital access, etc. There are several services provided by them,
Popular services provided by BlueVine:
Account basics.
Vender services and transactions.
Paycheck protection loan programs.
A business line of credit, etc.
Why should you consider BlueVine:
Best for small business owners or newly opened businesses.
Allows unlimited transactions.
Provides a better competitive interest rate.
2. Axos Bank
Axos Bank Website
Axos Bank is an American-based chartered Bank with the mission of building a secure financial future for those who look out for convenient online banking solutions. Axos Bank is a well-known bank for providing complete online-based business solutions to its customers.
Popular services provided by Axon Bank:
Small business banking solutions.
Commercial business banking solutions.
Commercial lending solutions.
Personal banking solutions, etc.
Why should you consider Axon Bank:
Axos Bank does only limit its services to online business banking solutions, it also provides complete services to personal banking services.
Axos Bank provides both mobile applications as well as desktop versions for the easy use of customers.
It is also given the tag of one of the best banks in America by Forbes.
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3. Novo
Novo Website
Novo bank is a United States-based online banking solution provider. Novo bank works with the ethics of empowering their customers with financial data along with the most compelling banking experience. Novo bank works with the simple aim of keeping no hidden fees for small businesses.
Popular services provided by Novo:
Helps in creating and managing an unlimited number of invoices.
Refunds at all ATMs.
Allows domestic and foreign wire exchange.
Why should you consider Novo Bank:
Novo bank works with a negligible amount of fees as compared to other places.
Novo bank is the simplest online banking solution provider platform. It’s easy to use and maintain.
Novo bank is perfect for new users as well as new startups to manage their business activities.
Lending Club is a California-based-to-peer platform enabling its users to keep a track of their financial expenses. Lending Club works on different facilities with the mission of transforming the banking industry to make credit more affordable and investing more rewarding.
Popular services provided by Lending Club:
Easy lending loans for business.
Easy lending loans for personnel.
Facility to check and keep a check on a business account.
Why should you consider Lending Club:
A business account can be opened within a few minutes.
Provides the service of mobile applications as well as web platforms.
5. Mercury
Mercury Website
Mercury is a United States-based banking solution provider platform especially popular for its support to newly born startups. Mercury can be considered as the first platform for providing easy access to early building startups and fintech companies. The aim of mercury is to power the next generation of companies that can build the shape of American industry.
Popular services provided by Mercury:
Allows the creation of virtual debit cards.
Keep a track of cash flow.
Allows the customers to sign in from anywhere in the world.
Why should you consider Mercury:
The whole process right from the start of creating the account till managing it with different facilities is available through the online method. Mercury completely eliminates the possibility of stepping into the bank.
Avails the customers with the facility of issuing virtual as well as physical banking cards by reposting each transaction to the head.
It is the perfect stop for startups to indulge in online business banking solutions.
6. NorthOne
NorthOne Website
NorthOne is a United States-based online banking solution. It combines online banking solutions with in-built tools for easy and safe business banking solutions. NorthOne works with the mission of eliminating the financial administration for business owners so that they can eventually focus on developing their business.
Some of the popular services of NorthOne are:
Allows smart and digital banking tools.
Allows the facility of depositing checks at a simple pace.
Provides business banking cards.
Why should you consider NorthOne:
NorthOne is the perfect platform for new users.
It is a mobile-based application, hence more accepted and favoured by typical mobile users.
Technology is grasping the world in its hand with each passing day. The businesses earlier needed visiting banks for taking up their needed services. However, now one can easily select needed online business banking solutions for their firm and can work with them without the need of actually stepping into the bank. There are several online platforms providing business banking solutions to customers.
FAQs
What is the best business banking app?
Some of the best banking apps one can consider using are Revolut, Monzo, Barclays, etc.
Which bank has the most secure online banking?
Citibank and Bank of America are the most secure banks for online banking
Which is the best online bank for business?
Santander is considered the best bank for online businesses.
What are the advantages of using an online business banking platform?
There are several advantages associated with the use of online business banking platforms. Online business banking platforms are low-cost to maintain, allow instant money transfer, is convenient to use, etc.
With the advent of cheap, a large number of countries are trying to go cashless. Going full digital will also help Government track their money better. Almost every country has devised its own payment app. After the pandemic, there were about 70 billion digital transactions that happened in 2020 alone. A number of people have now turned to online shopping at present. This is why in every country there was a surge in digital shoppers. Globally, the total transaction value in Digital Payments is expected to reach US$8,562 Billion in 2022.
But what is real-time payments you may ask, Realtime payments are platforms or networks via which online payments can be made 24/7.
So, let’s look at the Countries with the most real-time payments. These countries have innovated significantly in their digital payment space. This has enabled the common man to make transactions digitally.
Real-time transactions of different Countries in 2020
India has the most real-time payments. It seems that India has successfully designed payment technologies that can be used by the common man. India has a number of apps that are reliable for digital payment.
Companies like Paytm and Google Pay have pioneered digital payment in India. They have made digital payment accessible to the common man. The main game changer was UPI. This is what led to such high digital transactions. Paytm has also enabled QR-based payment for any kind of small business. This is why anyone could digitally pay anybody. After the pandemic, there was a significant rise in online shopping and which gave rise to digital contactless payments. Digital transactions grew close to 90% in the three years from FY19 to FY21. The value of digital payments in India in 2021 was 300 billion. In the financial year 2021, around 44 billion digital payments were recorded across India. Total transaction value in the Digital Payments segment is projected to reach US$142 billion in 2022. Market experts and statistics predict that it will grow to reach 1 trillion by 2026.
China has a huge amount of online transactions and it has a number of online payment app like Alipay, Wechat Pay, ApplePay, Tenpay, and others. AliPay and wechat pay are most widely used for digital transactions than any other company. A lot of businesses fully transact digitally. The businesses which operate with AliPay also transact digitally. As of December 2021, around 900million people used digital payment transactions in China. Total transaction value in the Digital Payments segment is projected to reach US$3,225 billion in 2022.
South Korea is another country that has digitized all kinds of banking and peer-to-peer transactions in a big way. Apps like Amex, Kakao Pay and has a lot of transactions in South Korea. There are other apps like Toss Pay, Payco, T-money, Cashbee, Visa payment. After the pandemic, a lot of businesses came online and started accepting payments online. This led to increase in online payment in South Korea. Total transaction value in the Digital Payments segment is projected to reach US$ 214 billion in 2022. The digital payments in south Korea is expected to reach $ 500 billion by 2024.
Thailand
Thailand is another country that is doing a lot in the field of online payment. They have come up with a payment platform called prompt pay. Before pandemic Thailand had about 7 million, now it has 14.5 million transactions in the whole country. There are also other startups that are coming forward and are building solutions to make digital payment more feasible. Total transaction value in the Digital Payments segment is projected to reach US$ 32 billion in 2022.
United Kingdom
The United Kingdom also has a lot of digital transactions. There is a number of options for digital wallets in the United Kingdom. PayPal is one of the prime companies which provide all kinds of banking transactions. After the pandemic, there is a huge rise in online payment in e-commerce. There are also other fintech companies that are coming into the space to provide solutions in this sector.
The UK is trying to build a very robust online payment system and the adoption of people to digital ways is also increasing. Total transaction value in the Digital Payments segment is projected to reach US$ 436 billion in 2022.
Nigeria
Nigeria is another country that has tried implementing digital payment methods in its territory. There are many apps like Tingg, Paga, Mobile Money. After the pandemic, the digital payment penetration is very high. Though there are other challenges like poor internet, a lot of entrepreneurs are coming forward to provide solutions in this area. The real-time payment volumes grew hugely in 2020. The Real-time volume was 1.9 billion in 2020. It is expected to reach $7.7 Billion by 2025. Total transaction value in the Digital Payments segment is projected to reach US$ 13 billion in 2022.
Japan
Though Japan is a very technologically advanced country, it is still making a huge amount of transactions in cash only. Experts say that the scenario will change as a lot of the younger population will start transacting through online means. After the pandemic, Japan also saw a significant rise in digital transactions. In 2021, around 5.74 billion digital transactions were recorded. Total transaction value in the Digital Payments segment is projected to reach US$ 364 billion in 2022.
Brazil
Brazil is also taking huge strides to transition to online payment. Though in the present, people in Brazil do 40% of transactions by cash a lot of people are transitioning to online means. There are a number of Fintech companies that have mushroomed up in order to provide service in this space. Pix a fintech software launched by Brazil’s Central Bank is used hugely in this country. Total transaction value in the Digital Payments segment is projected to reach US$ 69 billion in 2022.
United States of America
The United States Of America also has a huge amount of online transactions in the world. Companies like PayPal and Google Pay are leading in the USA. They have redefined banking and has made banking transaction much simpler. After the pandemic, the USA also saw a significant rise in online transactions. Total transaction value in the Digital Payments is projected to reach US$ 1801 billion in 2022.
Mexico is transitioning to digital modes of payment recently but a lot needs to be done in this sector. Presently about 85% of transactions happen through cash. Strange behavior that has been noted in the Mexican people is that they consider cash to be more reliable than online payment. Even if they are buying something on any e-commerce, they prefer cash on delivery. Apart from that, the banks are also not very innovative. Total transaction value in the Digital Payments segment is forecasted to reach US$ 72 billion in 2022.
Conclusion
The Covid 19 has provided a massive boost to real-time payment applications as people were confined in their homes and opted for a cashless solution.
FAQs
Which country has most number of digital payments?
India is the leading country with 25.5 billion real-time payment transactions.
How many countries have instant payments?
54 countries have activated real-time payment systems.
Which country doesn’t use cash?
Sweden is a country where about 80 percent of Swedes use cards with 58 percent of payments being made by card and only six percent made in cash, according to the Swedish Central Bank.
Advertisement is the key point for introducing a product in the market. There can be different ways of advertising a product or service. The most common type is online Advertisement.
In this type, the advertising strategies are applied on a digital platform. The biggest advantage of using online advertising platforms is that one can easily advertise for a large number of targetted audiences. Other synonyms of online Advertisement are digital advertisement, internet Advertisement.
In simple terms, online Advertisement is the promotion of products or services by the means of the internet. There are many different platforms available for one to advertise on. The top 9 best advertising platforms for any startup are given below:
Google is a popular platform known and used by a majority of the population. Google search engine is one of the most commonly used search engines. Google Ads or previously known as Google AdWords is the advertising platform invented by Google for paid promotion. Google Ads works based on keyword auction under the model of Pay-per-click.
Pros
It helps to promote the business, sell the product, create awareness, increase the traffic to the website all by a professional yet easy platform.
It allows its advertisement to be in multiple forms such as images and videos.
Google ads are compatible with both mobile as well as desktop.
Google Ads provides multiple packages for their users to select from. Budget will not be the issue to use Google ads.
Cons
Proper usage of Google Ads and its tools, professionals are needed. It requires additional learning for the perfect usage of Google Ads.
Even though the process of creating an advertisement is quick, it does take much time for maintaining the advertisement and its rating.
2. Bing
Bing Ads Cost: Average $1.24 Cost per click
Bing Ads are the paid Advertisement services provided by Microsoft. It is also referred to as Microsoft Advertising. Bing Ads are another great source for promoting a service or a product.
Bing Ads works in a similar process as Google Ads. They work on the model of Pay-per-click with keywords ranking. The Bing Ads can be shown on multiple platforms such as Bing, Yahoo, DuckDuckGo search engines.
Pros
While using Bing Ads, one can have better control over the opposite partner’s search keywords due to the limitations of compatible search engines.
For some users, Bing can be a great alternative for replacing Google Ads due to their similarities. Or some can also work by using both platforms simultaneously for better results.
Cons
One can give advertisements to the search engines like Yahoo and Bing only, so the overall reach is less. There are many possibilities of losing out potential customers due to the limited range.
3. Pinterest
Pinterest Ads Cost: Average $2.00 to $5.00 Cost per thousand impression
Pinterest Ads Homepage
Pinterest is a specialized platform allowing its users to create their dedicated collections. Pinterest has several posts (pins) shared on it by a wide range of users. This makes Pinterest a good option to advertise on. Pinterest also allows its users with the service of paid advertisement.
Pinterest Ads work almost similar to the way pins work on Pinterest. To advertise using Pinterest, one needs to buy the pins or set a budget for ads to be displayed.
Pros
Pinterest is given the name of a visual discovery tool. Hence promoting a business over there can easily reach out to targeted audiences without much barrier.
User engagement is great as there is not much difference seen between pins and promoted content on Pinterest.
Cons
Even though Pinterest has a large amount of user engagement, the engagement is limited to specific categories. Hence it is not good for every business.
4. YouTube
Youtube Ads Cost: Average $0.10 to $0.30 Cost per view or action
Youtube Ads Homepage
YouTube is another top-level platform commonly used in day-to-day life. YouTube also offers the facility of displaying advertisements on its platform. YouTube Ads are another effective way of promoting a startup.
Advertisements on YouTube are generally in the form of standard videos. Advertisers need to pay when any user interacts with their video.
Pros
YouTube ads are true to be counted as cost-effective.
YouTube ads allow the advertiser to reach out to several audiences quickly with faster responses.
Cons
There is no proper control over the ads placed on YouTube. Advertisers can not select the videos on which their advertisement will be visible. This also hinders the proper targeting of the required audience.
LinkedIn is considered one of the largest professional networks in the world. LinkedIn can be used for many professional jobs such as finding a job, getting an internship, connecting with different Professionals, etc. LinkedIn also has a large social network formed by its users.
LinkedIn Ads are another cost-effective method of advertising to promote them through different mediums. LinkedIn ads also work similarly with the pattern of Google ads and Bing ads.
Pros
LinkedIn is a specialized platform for professionals, hence ads generated on LinkedIn can directly be Targeted to professionals.
Creating a LinkedIn ad is time-saving and easy to implement.
Cons
LinkedIn has no proper customization service available for its users.
6. Facebook
Facebook Ads Cost: Average $0.97 Cost per click, $7 Cost per thousand impressions
Facebook Ads Homepage
Social media is a great way of being connected to others through the internet. Nowadays, social media is not only confined to being a place for connection, it has evolved as a great source of advertisement. Facebook allows its users the facility of giving out paid advertisements. This advertisement can be in the form of promotional posts or banner ads. Facebook uses the algorithm of relevance score to share any ads.
Pros
It provides good customization with better tools.
The working process is quite easy to deal with.
Cons
Social media marketing is only for a limited audience, they do not have a wide range of audiences like other available platforms.
There are very high chances of showcasing the advertisement to the same audience, again and again, causing no benefit.
7. Twitter
Twitter Ads Cost: Average $0.50-$2.00 Cost per action
Twitter Ads Homepage
Twitter is responsible for creating trending topics. Apart from being just a way of socializing, Twitter can also be used as a way of advertising a startup. Twitter ads are the paid service enabled by users who want to promote something. Twitter ads work on the model of auctioning keywords.
Pros
Twitter asks for the pay only after completing your defined target.
Twitter is all about tweets, mostly wordy messages. Hence keyword targeting is better oriented in Twitter.
Cons
The analytics provided by Twitter for the ad campaign are not detailed reports.
There are chances of skipping the advertised tweet by the users due to the number of feeds available.
8. Quora
Quora Ads: Average $0.25 to $1 Cost per click
Quora Ads Homepage
Quora is a question and answer platform used for gaining and sharing knowledge. The limits of quora have long passed its basic format. At present times, Quora is considered more like a daily used platform. People look up new things, solutions, options from quora at their convenience. Another great thing about Quora is that it allows the users the facility of paid advertising.
Quora ads are needed to be created and implied by the user itself. However, the model on which they work is similar to Google’s model of bidding for keywords.
Pros
It directly offers behavioural targets to customers.
Quora can easily create awareness between high intent customers.
Cons
The competitors of Quora have much better features.
9. Instagram
Instagram Ads Cost: Average $0.20 to $2 CPC, $6 Cost per thousand impression
Instagram Ads Homepage
Instagram is another great social media platform contributing to allowing its users to keep up with the trends. Just like Facebook and Twitter, Instagram also has different kinds of audiences. Instagram also allows for the place to advertise by its medium.
Instagram allows its users to bid for the advertisement and then shows the sponsored content of the winner. Instagram works almost similar to Facebook, but with little range.
Pros
Using Instagram Ads is more like being ahead of others for the promotion of a brand or startup due to the availability of a targeted audience.
There are several advanced features available for one to use.
Cons
Instagram ads are more inclined towards mobile applications rather than desktop use. Only those comfortable with mobile operations can easily use Instagram ads.
Startups are gaining many highlights in current affairs. However, advertising for startups is still a tricky part to deal with. Online advertising is a great form of advertisement saving major hard work. There are several places available for one to advertise digitally, some of the most recommended platforms for advertising are shared above.
FAQs
Which online platform is best for advertising?
Google, Twitter, Linkedin, Bing, Pinterest, Quora, and Facebook are some of the best platforms for advertising.
What is the biggest advertising platform?
Google is the biggest and most popular advertising platform.
Which is the best advertising agency in the world?
Ogilvy & Mather, MullenLowe, McCann Worldgroup, and Publicis Groupe are some of the best advertising agencies in the world.
Technology is the current force in the 21st century. We survive in the world of technology and it is constantly making an impact in our life, that we are now aiming for space. A newspaper once said that “we live in the world, which is getting smaller day-by-day, because of the technologies and the improvement in them.
The 21st century is the ‘Mother of Technologies’ since scientists constantly improving space technologies and the hefty investment by entrepreneurs. Today, the world business market is dominated by technology-based entrepreneurs and their business ventures in space. Let’s look at top space companies in the world.
Elon Musk has made living the dream to create a colony on Mars and he is creating the dream via his company SpaceX. SpaceX is a private American aerospace manufacturer and space transport service company headquarters in Hawthorne, California. It has made over 100 launches on its manifest representing about $12 billion in contract revenue.
In June 2019, SpaceX started to raise $300 million of investment from Ontario Teachers Pension Plan, which has $191.1 billion in assets under management. It owns a test site in Texas and operates three launch sites, with another under development.
2. Boeing
Boeing CST-100
The Boeing Company is an American multinational corporation that designs, manufactures, and sells aeroplanes, rotorcraft, rockets, satellites, telecommunications equipment, and missiles worldwide. It provides leasing and product support services.
It is one of the largest global aerospace manufacturers and is the world’s fifth-largest defence contractor in the world. It is marching forward with Apollo-style CST-100, a seven-person capsule, which was fully unveiled in 2014. It was ranked US$93.3 billion in sales, ranked 24th on the Fortune Magazine Fortune 500 list in 2018 and ranked 19th on the “World Most Admired Companies list (2018).
3. Virgin Galactic
Virgin Galatic Spaceship Two
Virgin Galactic is one of the leading space companies in the world. It is a spaceflight company within the Virgin Group. It was founded in 2004 and has its headquarters in Mojave, California. It is developing commercial spaceflights for space tourists and suborbital launches for the space science mission. It also plans to provide orbital human spaceflights. The founder Richard Branson and 3 astronauts took a flight to the edge of space and back. The plane used for the flight was SpaceShipTwo.
In 2007, February, Virgin announced that they have signed a memorandum of understanding with NASA to explore the potential for collaboration but they have only received a small contract in 2011 of up to $4.5 million for research flights and also, launched an investment into the OneWeb Satellite Constellation, which provides world internet access service of WorldVu.
4. Sierra Nevada Corporation
SNC Dream Chaser
This space tech company is a private American company which provides electronic systems providers and systems integrator specializing in microsatellites, telemedicine, and commercial orbital transportation services.
The company has contracts with the United States Armed Forces, NASA, and private spaceflights. It has 34 locations in 19 U.S states and rests in England, Germany, and Turkey. It was founded in 1963 by John Chisholm and was started as a small business with a few employees and later was acquired by Fatih and Eren Ozmen and became a multi-billion dollar company with thousands of employees. Its main business is the US Department of Defense and NASA contracts.
5. Airbus Defence and Space
A division of airbus, air defence, and space. It is responsible for defense and aerospace products and services. It has its headquarters in Ottoburnnin Germany. It was ranked as the 94th ranking at the Fortune Global 500 list in 2017 and was also named as one of the “World’s Most Admired Companies”.
It is structured into four business lines i.e. Military Aircraft, Space Systems, Communications, and UAS. The space systems are responsible for space exploration, space launch systems, missile defense, satellites, information solutions, strategic missiles, defence systems etc. as part of the services.
Stuti Shree
