Tag: Collections 🗒️

  • List of Subsidiaries & Acquisitions of Ubisoft

    Ubisoft, headquartered in Montreuil-sous-Bois, France, is a well-known video game developer and publisher. In 1986, a group of five brothers established the company. Yves Guillemot, one of the five brothers, is the corporation’s chairman and CEO. There are 26 studios in 18 countries that make up the organisation.

    Ubisoft also launched its own production business, Ubisoft Motion Pictures, in 2011. The primary goal is to make movies based on their games. Ubisoft Montreal, Ubisoft Montpellier, Ubisoft Paris, and Ubisoft Toronto are among the company’s many in-house studios. Massive Entertainment, Red Storm Entertainment, Reflections Interactives, and FreeStyleGames are among the studios that the business has acquired. The various studios of the organisation collaborate and work on projects together.

    Ubisoft has a large number of subsidiaries, which has helped the company grow into a video gaming behemoth. To begin with, what is a subsidiary? Any independent company that is more than 50% owned by another company is referred to as a subsidiary. A wholly-owned subsidiary is one in which all of the company’s shares are owned 100%. Marvel Entertainment, for example, is wholly owned by Walt Disney Entertainment.

    Now that we understand what a subsidiary is, let’s take a look at all the subsidiaries of Ubisoft.

    1. Blue Mammoth Games
    2. Hybrid Technologies
    3. Quazal
    4. Red Storm Entertainment
    5. Ubisoft CRC (NCSA)
    6. Ubisoft Halifax
    7. Ubisoft Montreal
    8. Ubisoft Quebec
    9. Ubisoft Saguenay
    10. Ubisoft San Francisco
    11. Ubisoft Sherbrooke
    12. Ubisoft Toronto
    13. Ubisoft Winnipeg
    14. 1492 Studio
    15. Future Games of London
    16. Green Panda Games
    17. Ivory Tower
    18. Ketchapp
    19. Kolibri Games
    20. Massive Entertainment
    21. Nadeo
    22. Owlient
    23. Ubisoft RedLynx
    24. Ubisoft Barcelona
    25. Ubisoft Belgrade
    26. Ubisoft Blue Byte
    27. Ubisoft Bordeaux
    28. Ubisoft Bucharest
    29. Ubisoft Kyiv
    30. Ubisoft Leamington
    31. Ubisoft Milan
    32. Ubisoft Montpellier
    33. Ubisoft Odessa
    34. Ubisoft Paris
    35. Ubisoft Reflections
    36. Ubisoft Sofia
    37. Ubisoft Stockholm
    38. Ubisoft Abu Dhabi
    39. Ubisoft Chengdu
    40. Ubisoft Da Nang
    41. Ubisoft Mumbai
    42. Ubisoft Osaka
    43. Ubisoft Philippines
    44. Ubisoft Pune
    45. Ubisoft Shanghai
    46. Ubisoft Singapore

    1. Blue Mammoth Games

    Blue Mammoth Games Logo
    Blue Mammoth Games Logo

    Lincoln Hamilton and Matt Woomer established Blue Mammoth Games in Atlanta, Georgia in 2009. On 1 March 2018, Ubisoft bought Blue Mammoth Games. Brawlhalla is the company’s main game which was developed by Blue Mammoth Games and published by Ubisoft.

    2. Hybride

    Hybride Logo
    Hybride Logo

    Founded in 1991, the company is based in Montreal, Quebec. The company’s main service is creating special effects for movies and games. Ubisoft acquired it in 2008. The studio has worked on a number of films, including Jurassic World and Star Wars: The Force Awakens.

    3. Quazal

    Sylvain Beaudry, Martin Lavoie, and Carl Dionne launched the company in 1998 in Montreal, Quebec. Ubisoft announced the acquisition of Quazal on November 4, 2010.

    4. Red Storm Entertainment

    Red Storm Entertainment Logo
    Red Storm Entertainment Logo

    In 1996, novelist Tom Clancy, managing director Steve Reid, and 17 employees launched Red Storm Entertainment in Cary, North Carolina. Ubisoft acquired Red Storm Entertainment in 2000.

    5. Ubisoft CRC (NCSA)

    The Ubisoft Consumer Relationship Center is based in Cary, North Carolina, and provides Customer Support and Community Management for North, Central, and South American areas. It shares the commercial building with Red Storm Entertainment.

    6. Ubisoft Halifax

    Ubisoft Halifax Logo
    Ubisoft Halifax Logo

    Ubisoft Halifax was established in 2009 as a branch of Longtail Studios in New York City, which was created in 2003 by Ubisoft co-founder GĂŠrard Guillemot.

    7. Ubisoft Montreal

    Ubisoft Montreal Logo
    Ubisoft Montreal Logo

    Ubisoft Montreal was founded in 1997 and is based in Montreal, Quebec. Ubisoft Montreal is the company’s largest in-house production studio, and also the world’s largest development studio.

    8. Ubisoft Quebec

    Ubisoft Quebec Logo
    Ubisoft Quebec Logo

    In 2005, Ubisoft Quebec opened its doors in Quebec City. The studio’s purpose was to support Ubisoft’s main studios, as well as support the development of downloadable content for the Assassin’s Creed franchise.

    9. Ubisoft Saguenay

    Ubisoft Saguenay Logo
    Ubisoft Saguenay Logo

    Ubisoft Saguenay started in February 2018 with 20 people, directed by Jimmy Boulianne, and is headquartered in Chicoutimi, Quebec.

    10. Ubisoft San Francisco

    Ubisoft San Francisco Logo
    Ubisoft San Francisco Logo

    In 2009, Ubisoft San Francisco made its debut in San Francisco, California, as part of Ubisoft’s North American headquarters.

    11. Ubisoft Sherbrooke

    Ubisoft Sherbrooke Logo
    Ubisoft Sherbrooke Logo

    In November 2021, Ubisoft Sherbrooke was established in Sherbrooke, Quebec. Ubisoft’s biggest franchises are co-developed by the studio.

    12. Ubisoft Toronto

    Ubisoft Toronto Logo
    Ubisoft Toronto Logo

    Ubisoft Toronto was launched in May 2010 in Toronto, Ontario by Ubisoft. The accomplishments of the Montreal studio inspired Ubisoft to continue its expansion in Canada, which led to the studio’s establishment.

    13. Ubisoft Winnipeg

    Ubisoft Winnipeg Logo
    Ubisoft Winnipeg Logo

    In the year 2018, Ubisoft Winnipeg was established. Ubisoft Winnipeg is a team of developers who work on Ubisoft’s open-world franchise.

    14. 1492 Studio

    Claire and Thibaud Zamora established 1492 Studio in Vailhauquès, France, in 2014. In February 2018, Ubisoft bought the company.

    15. Future Games of London

    Future Games of London Logo
    Future Games of London Logo

    In 2009, Future Games of London was established in London, England. Ubisoft bought the studio in October of 2013.

    16. Green Panda Games

    GreenPanda Games Logo
    GreenPanda Games Logo

    In July 2019, Ubisoft bought a 70% share in Green Panda Games, with the option to buy the firm outright. Green Panda Games, based in Paris, was formed in 2013.

    17. Ivory Tower

    Ivory Tower Logo
    Ivory Tower Logo

    Ahmed Boukhelifa, StĂŠphane Beley, and Emmanuel Oualid created the Ivory Tower in Lyon, France, in September 2007. Ubisoft bought Ivory Tower in 2015.

    18. Ketchapp

    Ketchapp Logo
    Ketchapp Logo

    Ketchapp was established in 2014 by brothers Michel and Antoine Morcos in Paris, France, with the goal of producing games for the smartphone industry. Ubisoft purchased the company in 2016.

    19. Kolibri Games

    Kolibri Games
    Kolibri Games

    Kolibri Games was created in 2016 in Berlin, Germany. In 2020, Ubisoft bought 75 percent of the studio.

    20. Massive Entertainment

    Massive Entertainment Logo
    Massive Entertainment Logo

    Massive Entertainment was established in MalmĂś, Sweden, in 1997. Ubisoft purchased it in March 2008.

    21. Nadeo

    Nadeo Logo
    Nadeo Logo

    Florent CastelnĂŠrac established Nadeo in the year 2000 in Paris, France. On October 5, 2009, Ubisoft announced that it had acquired Nadeo.

    22. Owlient

    Owlient Logo
    Owlient Logo

    Owlient is a video game company based in Paris, France, that was created in 2005. In 2011, Ubisoft purchased Owlient.

    23. Ubisoft RedLynx

    Redlynx Logo
    Redlynx Logo

    Atte and Antti Ilvessuo started RedLynx in Helsinki, Finland, in 2000. Ubisoft purchased it in November 2011.

    24. Ubisoft Barcelona

    Ubisoft Barcelona Logo
    Ubisoft Barcelona Logo

    Ubisoft Barcelona is situated in Barcelona, Spain, and was established in 1998. It has acted as a support studio and has worked on games like Tom Clancy’s Rainbow Six Siege and Raving Rabbids.

    25. Ubisoft Belgrade

    Ubisoft Belgrade Logo
    Ubisoft Belgrade Logo

    Ubisoft Belgrade was founded in November 2016 in Belgrade, Serbia.

    26. Ubisoft Blue Byte

    Ubisoft Blue Byte Logo
    Ubisoft Blue Byte Logo

    In 1988, Ubisoft Blue Byte was established in DĂźsseldorf, Germany. Ubisoft purchased Blue Byte in 2001.

    27. Ubisoft Bordeaux

    In September 2017, Ubisoft Bordeaux was established in Bordeaux, France. It works as a supporting unit and works on future releases with the Annecy, Paris, and Montpellier facilities.

    28. Ubisoft Bucharest

    Ubisoft Bucharest Logo
    Ubisoft Bucharest Logo

    Ubisoft Bucharest, situated in Bucharest, Romania, was established in 1992 as the company’s first in-house unit outside of France.

    29. Ubisoft Kyiv

    Ubisoft Kyiv, formerly known as Ubisoft Kyiv, was created in 2008 in Kyiv, Ukraine.

    30. Ubisoft Leamington

    Ubisoft Leamington Logo
    Ubisoft Leamington Logo

    In 2002, Ubisoft Leamington (previously FreeStyleGames) was established in Leamington Spa, England.

    31. Ubisoft Milan

    Ubisoft Milan Logo
    Ubisoft Milan Logo

    Ubisoft Milan was created in Milan, Italy, in 1998. The studio’s first priority was to create handheld games.

    32. Ubisoft Montpellier

    Ubisoft Montpellier, originally Ubi Pictures, was formed in Castelnau-le-Lez, France, in 1994 as one of Ubisoft’s graphics divisions.

    33. Ubisoft Odessa

    Ubisoft Odessa was established in March 2018 in Odessa, Ukraine.

    34. Ubisoft Paris

    Ubisoft Paris was the company’s first in-house studio, established in 1992 in Montreuil, France.

    35. Ubisoft Reflections

    Ubisoft Reflections Logo
    Ubisoft Reflections Logo

    In Newcastle upon Tyne, England, Ubisoft Reflections was created in 1984.

    36. Ubisoft Sofia

    Ubisoft Sofia was established in Sofia, Bulgaria, in 2006. The studio was behind the development of Assassin’s Creed III: Liberation and Assassin’s Creed Rogue.

    37. Ubisoft Stockholm

    In 2017, Ubisoft Stockholm was established in Stockholm, Sweden. The studio will be working with Massive Entertainment on the next Avatar game.

    38. Ubisoft Abu Dhabi

    Ubisoft Abu Dhabi Logo
    Ubisoft Abu Dhabi Logo

    Ubisoft Abu Dhabi was established in 2011 in Abu Dhabi, United Arab Emirates, with the objective of promoting the country’s computer game sector.

    39. Ubisoft Chengdu

    Ubisoft Chengdu Logo
    Ubisoft Chengdu Logo

    Ubisoft Chengdu, the company’s second studio in China, opened in Chengdu in 2008.

    40. Ubisoft Da Nang

    In September 2019, Ubisoft Da Nang opened its doors in Da Nang, Vietnam.

    41. Ubisoft Mumbai

    Ubisoft Mumbai Logo
    Ubisoft Mumbai Logo

    In June 2018, Ubisoft Mumbai opened its doors, becoming the second studio in India after Ubisoft Pune.

    42. Ubisoft Osaka

    Ubisoft Osaka Logo
    Ubisoft Osaka Logo

    Ubisoft Osaka was formed in Osaka, Japan, and was previously known as Digital Kids. In 2008, Ubisoft purchased it.

    43. Ubisoft Philippines

    Ubisoft Philippines Logo
    Ubisoft Philippines Logo

    The first significant game studio in the Philippines, Ubisoft Philippines, was created in 2016.

    44. Ubisoft Pune

    Ubisoft Pune Logo
    Ubisoft Pune Logo

    Ubisoft Pune, which is located in Pune, India, was previously owned by Gameloft, a mobile game developer and publisher until it was purchased by Ubisoft in 2008.

    45. Ubisoft Shanghai

    Ubisoft Shanghai Logo
    Ubisoft Shanghai Logo

    Ubisoft Shanghai was established in 1996 in Shanghai and has since grown to be one of the country’s largest developers.

    46. Ubisoft Singapore

    Ubisoft Singapore Logo
    Ubisoft Singapore Logo

    Ubisoft Singapore, based on the Fusionopolis complex in Singapore, was established in 2008 as Ubisoft’s first in-house studio in South-East Asia.

    Conclusion

    In the video game industry, Ubisoft is a household name. They’ve created some of the most well-known video games of all time. With so many brilliant firms under its belt, Ubisoft will continue to release new projects in order to remain competitive.

    FAQs

    What software does Ubisoft use?

    Ubisoft’s primary source control tool has been Helix Core.

    What engines does Ubisoft use?

    Ubisoft uses its proprietary Snowdrop Engine.

    Is Ubisoft a developer or publisher?

    Ubisoft is a publisher and developer headquartered in Montreuil.

  • Top 10 Best Marketing Podcasts to Listen to in 2022

    There are no boundaries to learning or discovering new things on the internet, and there are a variety of ways to obtain knowledge while still being entertained. One such platform is podcasts. For a long time, podcasts have been a popular form of entertainment for people. It is the finest source of amusement for individuals who enjoy listening to or watching something while going about their everyday activities.

    There is also no scarcity of choices. You’ll get thousands of results when you search for a podcast on Spotify or Apple Podcast, and you can simply choose the one that best meets your needs. Podcasts may be used for more than just enjoyment; they can also deliver knowledge in a variety of fields and can be a fantastic way to learn while doing something else.

    Podcasts may teach you a lot of different topics. There are a plethora of educational podcasts available that serve as both entertainment and education. So many subjects and fields may be learned through podcasts, and marketing is one of them. It’s critical to comprehend and have a deeper understanding of marketing if you want to use it for your business or other activity.

    In this article, we’ll go over the benefits of listening to marketing podcasts, how to find the ideal marketing podcast for your needs, and some of the top marketing podcasts to listen to. Let’s take a look at some popular marketing podcasts that deliver top-notch marketing knowledge and are fun to listen to.

    1. Marketing Over Coffee
    2. Call To Action
    3. Social Media Marketing Podcast
    4. Perpetual Traffic
    5. The Copyblogger Podcast
    6. HBR IdeaCast
    7. Social Pro Podcast
    8. iDigress with Troy Sandidge
    9. This Old Marketing
    10. Marketing School

    1. Marketing Over Coffee

    Host: John J. Wall and Christopher S. Penn

    Duration: 20 minutes

    Marketing Over Coffee on Spotify
    Marketing Over Coffee on Spotify

    The podcast is hosted by John J. Wall and Christopher S. Penn, discuss both new and old marketing. The charm of the podcast is that they record it in a local coffee shop while drinking coffee every week and then post the episodes on Thursday mornings.

    The podcast covers all the basic concepts of marketing, and each episode is well-curated to deliver quality information in an easily understandable language. It is like having a casual conversation with your friends who also happen to be marketing experts. The episodes are around 20 minutes, so they are not time-consuming and can be listened to anywhere and anytime.

    2. Call To Action

    Host: Stephanie Saretsky

    Duration: 20 minutes

    Call to Action on Spotify
    Call to Action on Spotify

    Hosted by Stephanie Saretsky, the show is about marketing success stories. In each episode, the experts discuss their marketing successes and how others can learn from them and apply their strategies in the real world. The show invites brilliant marketing professionals who share their experiences and opinions.

    This podcast is ideal for those trying to learn deeply about online marketing. Many experts share their tips and tricks about marketing, and one can gain knowledge about different topics like conversion rate optimization, landing pages, social media marketing, and much more. New episodes are released every Wednesday, and each episode lasts around 20 minutes.

    3. Social Media Marketing Podcast

    Host: Michael Stelzner

    Duration: 40 minutes

    Social Media Marketing Podcast on Spotify
    Social Media Marketing Podcast on Spotify

    Launched in 2012, the show is hosted by Michael Stelzner. The main attraction of the show is the expert interviews, which help in understanding the world of marketing more clearly.

    Social media Marketing Podcast, as the name signals, is a marketing podcast that teaches about all the aspects of social media marketing and much more. The tips and tricks shared by the host and the experts can be really helpful for those planning to expand their business. Each episode lasts around 40 minutes and provides tons of new information.

    4. Perpetual Traffic

    Host: Ralph Burns and Kasim Aslam

    Duration: 40 minutes

    Perpetual Traffic on Spotify
    Perpetual Traffic on Spotify

    Perpetual Traffic is a weekly podcast hosted by Ralph Burns and Kasim Aslam that covers all there is to know about paid traffic and how it can help your business increase sales. The podcast is a wealth of marketing knowledge, as each episode introduces new themes and delves into all elements of marketing.

    The hosts do an excellent job of dissecting each and every tactic adopted by large and small firms that might be useful in the real world if implemented correctly. They also invite professionals to offer their insights and ideas that might help your business stand out and develop a stronger brand image. Each episode lasts about 40 minutes and is jam-packed with information on anything from Facebook marketing to public relations.

    WIDGET: leadform | CAMPAIGN: Link Building

    5. The Copyblogger Podcast

    Host: Tim Stoddart

    Duration: 50 minutes

    The Copyblogger Podcast on Spotify
    The Copyblogger Podcast on Spotify

    Hosted by Tim Stoddart, the podcast also features different experts that come on the show and share different tips on different aspects of marketing. The podcast is a must for those who are trying to learn all the basics of different types of marketing like content marketing, email marketing and other topics like conversion optimization, copywriting and much more. The length of the episodes is generally around 50 minutes.

    6. HBR IdeaCast

    Hosts: Alison Beard and Curt Nickisch

    Duration: 30 minutes

    HBR IdeaCast on Spotify
    HBR IdeaCast on Spotify

    Harvard Company Review’s HBR IdeaCast is a weekly podcast focused on business management, marketing, and entrepreneurship. The podcast, hosted by Alison Beard and Curt Nickisch, covers all aspects of marketing and is great for anyone who wants to learn more about it.

    Experts offer their knowledge and provide an in-depth explanation of all the things that a novice needs to know. The episodes are 30 minutes long and do an excellent job of providing concise but relevant information.

    7. Social Pros Podcast

    Hosts: Jay Baer and Adam Brown

    Duration: 40 minutes

    Social Pros Podcast
    Social Pros Podcast

    The Social Pros Podcast is a fantastic resource for those looking to learn from actual businesses and their experiences. The podcast does an amazing job of demonstrating how large corporations use marketing tools and methods to boost their social and brand value.

    Interviews with social media strategists who share their experience and advice for a bright future in marketing and business are also included. The podcast’s hosts, Jay Baer and Adam Brown, always ask the experts two questions at the end of each episode. The length of the episodes is around 40 minutes, so one can easily listen to it while eating or during a commute.

    8. iDigress with Troy Sandidge

    Host: Troy Sandidge

    Duration: 30 minutes

    Troy Sandidge is an award-winning growth marketing strategist, so you know his advice is going to be great. He is an excellent strategist and is also known as the Strategy Hacker. The podcast claims to teach its audience all the important tricks and tips in under 30 minutes. So it is a must for people who are looking for a quick marketing lesson during their coffee breaks or while doing their household chores.

    9. This Old Marketing

    This Old Marketing on Spotify
    This Old Marketing on Spotify

    It’s a fantastic podcast for anyone interested in keeping up with marketing and business news and learning new things about it. Joe Pulizzi and Robert Rose, the show’s hosts, are masters at hosting and teaching the audience while never failing to entertain. Each episode is around 6o minutes, so if you are looking for a long session of marketing pointers with engaging hosts, this is the podcast for you.

    10. Marketing School

    Marketing School on Spotify
    Marketing School on Spotify

    This 10-minute podcast, hosted by Neil Patel and Eric Siu, is all you need to obtain a strong foundation of marketing knowledge and tips and tricks that will help you grow your own business and make the proper business and financial decisions. The episodes are short and contain good information as well as excellent advice from the professionals.

    Benefits of Listening to Marketing Podcasts

    Marketing podcasts are a popular genre on the internet, and they can easily teach you a lot and provide you with a solid foundation in the subject. One can listen to them during a lunch break, on a walk or during other chores. There are several benefits to listening to marketing podcasts, some of which are listed down below:

    1. Helps Understanding Complex Concepts

    Scientific studies show that the best way to learn something new is by listening to it or watching it. Audio and video aids are proven to be the best methods of learning and understanding. Hence, podcasts, both in audio and video format, help you a lot to understand and get hold of complicated topics easily, as most of the podcasts make sure to explain the topics in a simplified language.

    2. Can Listen Anytime

    Podcasts are one of the most convenient ways to learn because they can be listened to at any time and from any location, and they can also be downloaded and listened to later. You can listen to it while completing your everyday chores, even if you have a busy schedule.

    3. Increases Conversational Skills

    When you listen to these marketing podcasts, you will not only gain knowledge but your vocabulary and conversational skills will also improve. You develop confidence and are ready to join in marketing-related conversations as you gain a better understanding of a topic.

    4. Introduction to New Ideas and Views

    Most of the podcasts invite different professionals, and marketers to discuss different related topics. This provides different views and opinions from different individuals. This can broaden your perspective on the subject and help you better understand it.

    5. Learning Techniques And Innovative Strategies

    You may use the knowledge you receive from the specialists on the podcast for your business and create plans that are specific to your requirements. Techniques and tactics can be learned and applied to your business.

    6. Makes You a Better Listener

    One of the most advantageous aspects of listening to a podcast is that it improves your listening skills. It improves your listening abilities, which are crucial for developing trust and solid relationships, both of which are beneficial when starting a business.

    How to Choose The Right Marketing Podcast For Yourself

    When it comes to marketing podcasts, there are numerous alternatives. However, it is up to you to select the most appropriate option for your requirements. Here are some tips on how to pick the best marketing podcast.

    1. Make sure the podcast contains valuable knowledge

    Only listen to a marketing podcast if it provides you with useful information and pointers to help you better comprehend the subject.

    2. The length of the episode should be determined according to your schedule

    If the length of the episode is long but the content is not that useful, you can look for another podcast, as there are several podcasts that have compact episodes with high-quality content.

    3. Understand what format you are comfortable with (audio or video)

    Podcasts are available in different ways. Some prefer audio podcasts over video ones and some like video podcasts more than audio ones. It is up to you to figure out which format is for you and stick to it.

    4. Editing style should elevate the content

    The editing of the content and the extra information provided should help the listener or viewer to understand the topic more clearly and should make it more engaging.

    5. The host or hosts of the podcast should be engaging

    The host of the podcast should be able to convey the knowledge but also make the audience interested in what they have to offer. They should always deliver the content in a simple language and an easy tone that anyone can understand.

    If you do not like the host or hosts of the podcast, then you won’t be able to get much out of it. To find a podcast where the host is likeable and knowledgeable about the topic.

    Conclusion

    There are many podcasts these days that not just provide entertainment but also knowledge about different topics. One of them is marketing. There are many options available online, but choosing the right one can be really tricky. Always choose a podcast that not only provides you with information but also has an engaging host. There is no shortage, so make sure that you choose the one that matches your needs and helps your business grow.

    FAQs

    What are some of the best marketing podcasts?

    Marketing Over Coffee, Call To Action, Marketing School, Social Pros Podcast, and Perpetual Traffic are some of the best marketing podcasts.

    Are podcasts effective in marketing?

    Yes, a podcast is an effective marketing technique and is used by most marketers to promote their products and services.

  • List of Top Quantum Computing Startups In The World

    The concept of Quantum computing is gaining a great amount of importance in today’s time. It is approximated that it will take days for a supercomputer to solve a complicated problem that a quantum computer can do in a few seconds.

    The idea of quantum computing is still quite new to many as it is in its budding phase. But, leading companies like Amazon, Microsoft, and IBM are taking the help of quantum computing to deal with their massive and complex problems.

    With the increasing importance and demand of quantum computing, many startups have emerged which do research and development and provide solutions to many complex problems. Startups like IonQ, ColdQuanta, and many more are making their mark in this budding industry of quantum computing.

    What is Quantum Computing?

    In simple words, it means making use of quantum mechanics to establish modern ways of computing. Quantum computing is made with qubits (quantum bit- the basic unit of quantum information). Qubit is a two-state quantum-mechanical system.

    A basic computer bit can be 0 or 1, but a qubit can be one of these as well as a special position of both 0 and 1. This makes the computing better by controlling the atomic particles which allows them to be present in more than one state (0 and 1 at the same time).

    There are two basic characteristics of quantum physics. These are entanglement and superposition. Quantum computers are based on these two characteristics. This helps them to solve complicated problems much faster than regular computers.

    Quantum computing is very useful in the fields like finance, the military, machine learning, artificial intelligence, and more.

    List of Top Quantum Computing Startups

    1. IonQ
    2. ColdQuanta
    3. 1QBit
    4. Alpine Quantum Technologies
    5. Q-CTRL
    6. ISARA
    7. QC Ware
    8. Riverlane
    9. Multiverse Computing
    10. Strangeworks
    11. Universal Quantum (UQ)
    12. Zapata Computing
    13. Qblox
    14. Quantum Brilliance
    15. QuSecure
    16. Classiq
    17. Miraex
    18. Quantum Machines
    19. Terra Quantum
    20. Pasqal

    About Quantum Computing

    List of Top Quantum Computing Startups

    The industry of quantum computing is growing quite well and is gaining a great amount of popularity. It is solving the most relevant problem that exists today which ensures greater efficiency in less time.

    The following are the top startups of quantum computing:

    IonQ

    Founded: 2015
    Founder: Christopher Monroe
    Headquarters: Maryland, USA

    IONQ - Top Quantum Startups
    IONQ – Top Quantum Startups

    This is one of the most prominent and leading startups in the field of quantum computing. IonQ was founded by Christopher Monroe in 2015 and has headquarters in College Park, Maryland, USA.

    Its modern quantum computer is the most capable trapped-ion quantum computer. It is the only startup that has its quantum systems available through the cloud on Amazon Braket, Microsoft Azure, and Google cloud.

    ColdQuanta

    Founded: 2007
    Founders: Dana Anderson and Rainer Kunz
    Headquarters: Boulder Colorado, United States

    ColdQuanta - Top Quantum Startups
    ColdQuanta – Top Quantum Startups

    ColdQuanta develops quantum computers and quantum sensing technologies. Dana Anderson and Rainer Kunz founded ColdQuanta in 2007 and have headquarters in Boulder Colorado, United States. It is focusing on improving positioning and navigation systems.

    It provides quantum simulation, cold atom experimentation, and more which helps the users to examine their own quantum matter innovations for sensing and other applications.

    1QBit

    Founded: 2012
    Founders: Andrew Fursman and Landon Downs
    Headquarters: Vancouver, Canada

    1QBit - Top Quantum Startups
    1QBit – Top Quantum Startups

    1QBit was founded by Andrew Fursman and Landon Downs in the year 2012 and has headquarters is in Vancouver, Canada. It develops QC software to solve intractable industry issues.

    Its software uses machine intelligence and optimization science through an accessible hardware platform. This helps the clients and hardware providers to get improved applications.

    Alpine Quantum Technologies

    Founded: 2018
    Founders: Thomas Monz, Peter Zoller, and Rainer Blatt
    Headquarters: Austria

    AQT - Top Quantum Startups
    AQT – Top Quantum Startups

    AQT deals with quantum computer technology designed for information processing. It came into existence in 2018. It was founded by Thomas Monz, Peter Zoller, and Rainer Blatt and has its headquarters in Austria.

    AQT uses the concepts and technology of electric fields, single-charged atoms, and ions that represent qubits. This helps the clients to have an access to a clear roadmap to large-scale quantum computers.

    Q-CTRL

    Founded: 2017
    Founder: Michael Biercuk
    Headquarters: Sydney, Australia

    Q-CTRL - Top Quantum Startups
    Q-CTRL – Top Quantum Startups

    Q-CTRL develops quantum control infrastructure software. It helps to overcome hardware errors and instability across many applications. Michael Biercuk founded the startup in 2017 and has headquarters in Sydney, Australia.

    Its tools help to improve performance through AI-driven error suppression within quantum algorithms. These tools are useful for R&D professionals and quantum computing end users.

    ISARA

    Founded: 2015
    founders: Scott Totzke and Michael Brown
    Headquarters: Waterloo, Ontario, Canada

    ISARA - Top Quantum Startups
    ISARA – Top Quantum Startups

    ISARA develops cyber-security software to provide quantum-safe security services. It was founded by Scott Totzke and Michael Brown in 2015 and has its headquarters in Waterloo, Ontario, Canada.

    The company makes use of quantum-safe algorithms. It provides a safe digital signature, message authentication codes, and more. This enables the clients to protect their resources and also control the approach to data and systems.

    QC Ware

    Founded: 2014
    Founders: Matthew Johnson, Kin-Joe Sham, and Randall Correll
    Headquarters: Palo Alto, California

    QCWARE - Top Quantum Startups
    QCWARE – Top Quantum Startups

    QC WARE deals in enterprise software designes to perform quantum computing (QC). It was established in the year 2014 by Matthew Johnson, Kin-Joe Sham, and Randall Correll. It has its headquarters in Palo Alto, California.

    Its software eases up QC programming and enable the clients to add quantum computing power to any existing application and remove performance obstacles.


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    Riverlane

    Founded: 2016
    Founder: Steve Brierley
    Headquarters: England, United Kingdom

    Riverlane - Top Quantum Startups
    Riverlane – Top Quantum Startups

    Riverlane develops quantum computing software. It helps to transform experimental technology into commercial products. It was founded by Stephen Brierley in 2016 and has Headquarters are in England, United Kingdom.

    Its software develops an ultra-low latency quantum operating system that speeds up quantum-classical hybrid algorithms. It also makes algorithms to ensure efficient use of the full quantum computing stack. This helps hardware partners to focus on physics and build full-stack solutions.

    Multiverse Computing

    Founded: 2019
    Founders: Roman Orus, Samuel Mugel, Enrique Lizaso Olmos and Alfonso Rubio
    Headquarters: San Sebastian, Spain

    Multiverse Computing - Top Quantum Startups
    Multiverse Computing – Top Quantum Startups

    It provides software for companies in the fintech industry. The founders of Multiverse are Roman Orus, Samuel Mugel, Enrique Lizaso Olmos and Alfonso Rubio. It started in 2019 and has headquarters in San Sebastian, Spain.

    It offers softwares for quantum machine learning, risk analysis, and market simulation which helps fintech companies to have an edge with quantum computing and AI.

    Strangeworks

    Founded: 2018
    Founders: David Cardona, Justin Youens, and William Hurley
    Headquarters: Austin, Texas, USA

    Strangeworks - Top Quantum Startups
    Strangeworks – Top Quantum Startups

    Strangeworks develops quantum computing software to make the process easy and available to everyone. It came into existence in the year 2018 and founded by David Cardona, Justin Youens, and William Hurley and has headquarters in Austin, Texas, USA.

    It helps developers and companies to learn, create, and collaborate on quantum projects which helps the companies to overcome the risks of vendor lock-in and constructive insecurities.

    Universal Quantum (UQ)

    Founded: 2018
    Founders: Sebastian Weidt and Winfried Hensinger
    Headquarters: Brighton, England, UK

    Universal Quantum (UQ) - Top Quantum Startups
    Universal Quantum (UQ) – Top Quantum Startups

    UQ develops the universal quantum computer that intends to revolutionize the future of computing. It was founded by Sebastian Weidt and Winfried Hensinger in 2018 and has its headquarters in Brighton, England, UK.

    Its computer is based on silicon technology which uses ultrafast electric field links to form an architecture that scales to qubits. With this, the clients can get high computational power at a lower costs.

    Zapata Computing

    Founded: 2017
    Founders: Christopher Savoie and Yudong Cao
    Headquarters: Boston, Massachusetts, USA

    Zapata Computing - Top Quantum Startups
    Zapata Computing – Top Quantum Startups

    ZAPATA creates quantum workflows and manages its performance across classical and quantum technologies. It was established in 2017 by Christopher Savoie and Yudong Cao and has its headquarters in Boston, Massachusetts, USA.

    ZAPATA provides machine learning, AI, and quantum autoencoder to deliver an end-to-end workflow-based toolset for quantum computing which helps the clients to understand and capitalize on quantum computing.

    Qblox

    Founded: 2018
    Founders: Niels Bultink and Jules Van Oven
    Headquarters: Delft, Netherlands

    Qblox - Top Quantum Startups
    Qblox – Top Quantum Startups

    QBLOX makes standard control systems. It provides patented solutions for scalable control of quantum computers. It was founded by Niels Bultink and Jules Van Oven in 2018 and has its headquarters in Delft, Netherlands.

    QBLOX has transformed the control stacks for customers all around the globe with fully-unified scalable hardware that eases the empirical setups. This helps the clients to overcome crosstalk and also improve measurements under complex situations.


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    Quantum Brilliance

    Founded: 2019
    Founders: Andrew Horsley, Mark Luo, and Marcus Doherty
    Headquarters: Acton, Australia

    Quantum Brilliance - Top Quantum Startups
    Quantum Brilliance – Top Quantum Startups

    It develops room-temperature quantum accelerators to provide universal quantum computing. It was established in 2019 by Andrew Horsley, Mark Luo, and Marcus Doherty and has its headquarters in Acton, Australia.

    The company’s accelerators use synthetic diamonds to make quantum computers capable of working at room temperature without any complex infrastructure. This helps the clients to identify and exploit disturbing quantum computing applications.

    QuSecure

    Founded: 2019
    Founders: Konstantin Vilk, Dave Krauthamer, Skip Sanzeri, and Rebecca Krauthamer
    Headquarters: San Mateo, California, United States

    QuSecure - Top Quantum Startups
    QuSecure – Top Quantum Startups

    Qusecure develops and provides quantum-proof and security technology that provides protection from cyber-attacks. It was founded by Konstantin Vilk, Dave Krauthamer, Skip Sanzeri, and Rebecca Krauthamer in 2019 and has its headquarters in San Mateo, California, United States.

    It offers a security management server, automated cryptographic testing, quantum resilient blockchain, and biometric identity for blockchain. This empowers companies to secure themselves against cyber-attacks.

    Classiq

    Founded: 2020
    Founders: Nir Minerbi, Yehuda Naveh, and Amir Naveh
    Headquarters: Tel Aviv, Israel

    Classiq - Top Quantum Startups
    Classiq – Top Quantum Startups

    Classiq is one of the most prominent startup in quantum computing. It helps to handle complex challenges in quantum computing development. It was founded in 2020 by Nir Minerbi, Yehuda Naveh, and Amir Naveh and has its headquarters in Tel Aviv, Israel.

    Its softwares allow the developers to streamline their ideas and concepts without designing a specific gate-level quantum circuit. This helps developers to develop quantum algorithms without spending hours on manual coding.

    Miraex

    Founded: 2019
    Founders: Clement Javerzac, Karel Dumon, and Nicolas Abele
    Headquarters: Lausanne, Switzerland

    Miraex - Top Quantum Startups
    Miraex – Top Quantum Startups

    Miraex was founded by Clement Javerzac, Karel Dumon, and Nicolas Abele in  2019 and has its headquarters in Lausanne, Switzerland.

    It provides photonic and full-stack quantum solutions that are meant to create next-generation sensing, networking, and computing technology. It offers industrial security, aerospace, quantum networking and computing solutions.

    Quantum Machines

    Founded: 2018
    Founders: Itamar Sivan, Yonatan Cohen, and Nissim Ofek
    Headquarters: Tel Aviv, Israel

    Quantum Machines - Top Quantum Startups
    Quantum Machines – Top Quantum Startups

    Quantum Machine deals with the next generation of quantum controllers to revolutionize computing. It was founded by Itamar Sivan, Yonatan Cohen, and Nissim Ofek in 2018 and has its headquarters in Tel Aviv, Israel.

    Its quantum controllers translate quantum algorithms into pulse sequences. This helps organizations to run complex quantum algorithms smoothly across industries.

    Terra Quantum

    Founded: 2019
    Founders: Markus Pflitsch, Gordey Lesovik, and Karl Eckstein
    Headquarters: Rorschach, Switzerland

    Terra Quantum - Top Quantum Startups
    Terra Quantum – Top Quantum Startups

    Terra Quantum develops of a compound quantum algorithm that intends to solve a linear system of equations. It was founded by Markus Pflitsch, Gordey Lesovik, and Karl Eckstein in 2019 and it has its headquarters in Rorschach, Switzerland.

    Its algorithms addresses the fundamental questions of quantum physics and their appearance in the world based on quantum computing. This helps to transform every corner of modern technology.


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    Pasqal

    Founded: 2019
    Founders: George Olivier Reymond and Thierry Lahaye
    Headquarters: Paris, France

    Pasqal - Top Quantum Startups
    Pasqal – Top Quantum Startups

    Pasqal develops full-stack quantum computers. In 2019, George Olivier Reymond and Thierry Lahaye started the company and has its Headquarters are in Paris, France.

    Full-stack quantum computer has its processing units made up of hundreds of atomic qubits in 2D and 3D arrays. This helps to address problems like optimization, drug discovery, and machine learning.

    Conclusion

    Quantum computing is the solution that can solve various complex problems in a very short time. This has given a rise to the need and popularity of quantum computing startups. The above-mentioned are the top startups that are making a great mark with their technologies across the globe.

    Time and effort are the two important components that contribute to problem solving. In modern times, solving problems with the least amount of time and effort and with the greatest efficiency has become extremely important. In this regard, the quantum computing industry is sure to grow significantly in the market globally.

    FAQs

    What is quantum computing?

    Quantum computing is the use of quantum mechanics for computing. Quantum computing is made with a two-state quantum-mechanical system called qubits.

    Which country is leading in quantum computing?

    The United States and Canada are leading in the field of quantum computing.

    Which are the top Quantum Computing Startups in the world?

    Some of the leading Quantum Computing Startups in the World are:

    • IonQ
    • ColdQuanta
    • 1QBit
    • Alpine Quantum Technologies
    • Q-CTRL
    • ISARA
    • QC Ware
    • Riverlane
    • Multiverse Computing
    • Strangeworks

    Does IBM use a quantum computer?

    IBM offers Quantum Service that give access to the latest, world-leading quantum systems, simulators, and programming tools through the IBM Cloud.

  • Dau and Mau of Top Social Media Platforms | Active Users of Social Networks

    There are very few ideas and innovations that come into the world and impact everyone. One such thing is the rise of social media companies.

    Two decades earlier who would have thought that connecting with people all around the world would become so easy. But thanks to technology and its great inventions it became possible.

    Social media has made the world shrink in terms of connectivity. It has not only helped with connections but in the present times, it has provided great platforms for businesses.

    All these companies have a huge DAU and MAU base that makes them a great pool of opportunities and entertainment for everyone.

    What Are DAU and MAU?
    How are DAU and MAU Measured?
    DAU and MAU of Top Social Media Platforms

    Social Media Platforms with Active Users

    What Are DAU and MAU?

    The terms DAU and MAU, both signify the number of users. These are metrics that help to calculate the engagement of users towards a company.

    In simple terms, the number of users who actively connect with a particular application daily is Daily Active Users (DAU). The number of people who actively connect with an application every month is Monthly Active Users (MAU).

    How are DAU and MAU Measured?

    There is a need to determine two things in order to measure the active users of a social media company. These are ‘Users’ and ‘Actions’. Users refer to the people who have downloaded the social media application. Action on the other hand involves logins, clicks, viewing, and other activities on the platform.

    To measure the DAU companies pick a period of 24hrs and measure the number of active users during that time. The basic formula to find the Average DAU is the sum of each day’s active users/number of days in a month.

    To measure MAU which is the active users in a month, the company selects a month to record it. The basic formula to find Average MAU is the sum of each month’s active users/ 12 (Number of months in a year).


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    DAU and MAU of Top Social Media Platforms

    Top Social media companies greatly rely on the revenue generated from advertisements. This revenue increases with the increase in the number of active users. So, here’s the DAU and MAU of the top companies:

    Facebook

    Daily Active Users – 1.6 Billion
    Monthly Active Users – 2.9 Billion

    Facebook Active Users
    Facebook Active Users

    The name that made us familiar with the wide world of social media is Facebook. It was founded in the year 2004 by Mark Zuckerberg. Along with Mark, the other founders of the company include Andrew McCollum, Dustin Moskovitz, Eduardo Saverin, and Chris Hughes.

    Facebook has surely managed to make itself to the top over the years and is the largest social network in the entire world today. In this huge network, India provides the most active users.

    YouTube

    Daily Active Users – 149 Million
    Monthly Active Users – 2.5 Billion

    Another very popular name among the top social media companies is this video-sharing company. YouTube was founded in the year 2005 by Jawed Karim, Steve Chen, and Chad Hurley. It has the second largest count of active users in the world.

    YouTube has been a great source of easy information for everyone. It has given birth to a new and creative field of profession that provides a great earning opportunity for many.

    WhatsApp

    Daily Active Users – 1 Billion
    Monthly Active Users – 2 Billion

    The platform that made messaging, voice calls, and video calls super easy for us is WhatsApp. It was founded in the year 2009 by Brian Acton and Jan Koum. The company has the third-largest number of active users in the world.

    India has the most active users of the WhatsApp which is more than any country. WhatsApp was earlier bought by Facebook in the year 2014.

    Instagram

    Daily Active Users – 600 Million
    Monthly Active Users – 1.5 Billion

    At present, the moment we say social media, the first name to pop up in everyone’s mind is Instagram. It was founded in the year 2010 by Kevin Systrom and Mike Krieger. Facebook bought it in 2012.

    The company started as mere a photo-sharing platform. But now, it has created a world of its own. It is a huge pond filled with pictures, videos, influencers, content creators, small businesses, and more.

    TikTok

    Daily Active Users – 15.5 Million
    Monthly Active Users – 1 Billion

    This platform made the concept of small videos viral all around the world. It was founded in the year 2016 by ByteDance, a Chinese startup company. Zhang Yiming is the founder of the startup that launched TikTok.

    It has a huge base of active users in various countries. The company was, however, banned by India in the year 2020 due to certain issues of national security.


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    WeChat

    Daily Active Users – 450 Million
    Monthly Active Users – 1.2 Billion

    Another popular name in the world of social media is WeChat. It was founded in 2011 and developed by Allen Zhang. The platform is owned by Tencent, a Chinese firm.

    It is a multi-purpose application that facilitates instant messaging, social media, and mobile payments. This application is banned in India, although it works in the United States, United Kingdom, Italy, and more.

    Telegram

    Daily Active Users – 55.2 Million
    Monthly Active Users – 550 Million

    It is an instant messaging platform founded in the year 2013. The founders of the company are Pavel Durov and Nikolai Durov. It also provides the feature of file sharing, video calling, and others.

    Telegram allows you to access your chats on different devices. Telegram is popular platform emerging as a challenging alternative to WhatsApp.

    Snapchat

    Daily Active Users – 319 Million
    Monthly Active Users – 557 Million

    It is a super popular social media company based in America. It was founded in the year 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown.

    The application allows users to share pictures with their friends in a quick and quirky way. The users can chat with their friends, view live stories from around the world, and also explore different content.

    Twitter

    Daily Active Users – 217 Million
    Monthly Active Users – 436 Million

    Twitter is a microblogging and social network company. It was founded in 2006 by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass. Twitter is an America-based company.

    The platform allows the users to post and tweet and also interact with others’ tweets. It helps the users to build a social network and also get updated with the latest news and trends.

    Sina Weibo

    Daily Active Users – 248 Million
    Monthly Active Users – 573 Million

    It is a Chinese microblogging platform. It was started by Sina Corporations in the year 2009. Charles Chao, the CEO of Sina Corporations is the one who launched it.

    It is similar to Twitter only based in China. This is one of the largest social media platforms in China. It has features like image posting, instant messaging, stories, the latest news and trends, and more.

    Conclusion

    Nowadays, when we think about marketing strategies, the first thing to come to mind is social media. The power of social media was not known to many but in recent times, it has become an integral part of almost every business, be it big or small.

    The top social media platforms like Facebook, Instagram, YouTube, and more have a huge number of users. These users include the audience, content creators, influencers, and more. This huge base of users makes these platforms a great source of opportunities for many. With time, the active users usually grow and make for the success of these companies.

    FAQs

    Which social media platform has the highest active users?

    Facebook has the highest active users.

    What is the number of Twitter’s daily active users?

    Twitter has 217 million daily active users.

    How many active users are on Instagram?

    Instagram has 2.1 Billion monthly active users.

    How many users have WhatsApp?

    WhatsApp has 2 billion active users.

    What is the most downloaded app?

    TikTok is the most downloaded app worldwide.

  • Top 22 Best Free Stock Image Sites To Use in 2022

    ‌‌‌‌Advertising and marketing are great aspects of each business. Images provided better ways to do both works. Images can be counted as a simple yet effective way of advertising any platform. Using images is effective but time-consuming if one goes with the traditional way of hiring a photographer to use. Copying any available image is also another offence one can commit when related to plagiarism.

    Apart from them, there are different options available for one to select their images from. One great option is to go with the facility of stock image sites.

    This site provides easy outsourcing of images which can then be used for multiple purposes such as marketing, advertising, personal projects, etc.

    Stock images are the available images one can prefer to use by following the terms and conditions provided to them. Currently, there are multiple sites available on the net to facilitate the use of stock images or to outsource images. In this context, the sites that allow free image stocks in 2022 are listed:

    1. Unsplash
    2. Burst
    3. Pexels
    4. Free Images
    5. Stocksnap.io
    6. Kaboompics
    7. Canva
    8. Pixabay
    9. Flickr
    10. Life Of Pix
    11. The Jopwell Collection
    12. Gratisography
    13. Negative Space
    14. Death To Stock
    15. Picjumbo
    16. Crello
    17. New Old Stock
    18. iStock
    19. SplitShire
    20. Nappy
    21. FreeRange
    22. Startup Stock Photos

    1. Unsplash

    Unsplash Homepage
    Unsplash Homepage

    Unsplash was launched in 2013 by Mikael Cho. In the year 2021, Unsplash was acquired by Getty Images. Unsplash is counted among the top photo-sharing websites availing free stock images. Unsplash is considered a website dedicated to sharing images freely for different motives such as marketing, blogging, etc. One can use the images for personal and commercial use under the Unsplash license.

    Pros of Unsplash:

    • Allows the facility of creating and maintaining the image collection.
    • Also allows the sharing of photos in wider aspects.
    • One can easily get the notification of newly uploaded photos from desired accounts.
    • Unsplash has nearly 3.48 million images available for download on its website.

    Cons of Unsplash:

    • Searching for a particular image requires the knowledge of keywords. Hence it can be tricky to search for a single image from a pool of images.

    2. Burst

    Burst Homepage
    Burst Homepage

    Burst is a Shopify-owned free stock image platform. Shopify is a multinational Canadian-based company founded in the year 2006 by Tobias LĂźtke and Scott Lake. Burst is highly acknowledged due to its high-resolution images. It is a single place having a collection of images that can be used for different purposes such as business, personal, etc.

    Pros of Burst:

    • Burst has two different options for downloading images with different resolutions. So a user can easily select the resolution they want in their image.
    • Burst also allows the user to easily edit an already existing image and re-post the image with the edited version as a new stock image.
    • Burst is an easy-to-use platform with the availability of one-click tools for a better experience.
    • Burst has a large community of images the user can select from.

    Cons of Burst:

    • Bursts allow better access to Shopify users only.

    3. Pexels

    Pexels Homepage
    Pexels Homepage

    Pexels is another great photo-sharing platform availing the service of free stock images to its users. Pexels was founded in 2014 by Bruno Joseph, Ingo Joseph. It was taken over by Canva in 2018. Pexels is an online platform giving out free images to be downloaded and edited for business or personal uses. Pexels allows the users with free sharing of videos and images on its platform.

    Pros of Pexels:

    • Allows the users to build up their portfolio and albums easily.
    • Pexels is not limited to images only, it also allows the easy sharing of videos.
    • Pexels is one in all platforms for both the photographer as well as one using their clicked images.
    • Pexels have above 3.2 million images available for free download.

    Cons of Pexels:

    • Due to its wide use and multiple categories, searching for a particular image can be time-consuming.

    4. Free Images

    FreeImages Homepage
    FreeImages Homepage

    FreeImages was earlier known as stock.xchng. It was established in 2001 by Peter Hamza. However, in 2014 it was bought by Getty Images and was renamed FreeImages. FreeImages or stock.xchng is an online platform enabling high-quality stock images to be used by users. FreeImages platform allows the user to use their licensed images for a range of uses including both their personal and business.

    Pros of FreeImages:

    • Free Images has a wide range of collections and categories to go with.
    • Free Images provide their user with a similar experience to social media sites. They allow them the facility of sharing an image, setting up a profile, writing a blog, conversing with others in a forum, etc.
    • Free Images have approximately 300,000 stock images available to download.

    Cons of FreeImages:

    • Even though it is a free-sharing platform, for some images, the right to share an image still lies in the hands of its owner.

    5. Stocksnap.io

    Stocksnapio Homepage
    Stocksnap.io Homepage

    Stocksnap.io was founded in the year 2015 by the team of Snappa. Stocksnap is an online platform giving out free stock images to download and modify as per the individual needs of users. Stocksnap.io provides a good collection of free stock images that can be edited, downloaded, and copied for multiple uses.

    Pros of Stocksnap.io:

    • Stocksnap.io has an easy search directory to use with good browsing techniques explained by them on their official site.
    • Stocksnap.io has better customer support for their queries.
    • Stocksnap.io gives out credit to the actual owner of the image, so it can be a better option for any photographer planning to build their portfolio.
    • Stocksnap.io has many images available for users to download from. It also has the planning of showcasing 5000 images from the same collection for providing better options to users.

    Cons of Stocksnap.io:

    • Ads can be a little bothersome.

    6. Kaboompics

    Kaboompics Homepage
    Kaboompics Homepage

    Kaboompics was founded in 2014 by Karolina Grabowska to provide free Images for business and personal use. Kaboompics provide the facility of surfing through several images without the need to pay a single penny. They can be used for business and personal use.

    Pros of Kaboompics:

    • Easy user interface with timely updates.
    • Allows the modification and distribution of the images without the need to take prior permission for both commercial and personal use.
    • Allows the subscription to the newsletter at zero fees. One can easily get newly updated images to their inbox.

    Cons of Kaboompics:

    • Lacks few categories of images as compared to similar sites.

    7. Canva

    Canva Homepage
    Canva Homepage

    Canva is a graphic designing platform mostly famous for its services to create social media graphics, presentations, posters, and other possible visual content. It was introduced in the year 2012 and founded by Melanie Perkins, Cliff Obrecht, and Cameron Adams. Canva also has several free stock images in it for use. The best point in using Canva is that it allows easy conversion of images into a custom graphic.

    Pros of Canva:

    • Allows good planning of content with the facility of graphic designing and stock images on the same platform.
    • Stock images can be converted into custom graphics without the need for an extra process.
    • Has easy-to-use services.

    Cons of Canva:

    • Even though it allows free stock images to users, one might feel the need to purchase its premium for better options.

    8. Pixabay

    Pixabay Homepage
    Pixabay Homepage

    Pixabay allows copyright-free stock images to its users. It also provides royalty-free stock images and videos that can be used for sharing without the need of giving credits. Pixabay was launched in 2010 by Hans Braxmeier and Simon Steinberger. Pixabay is an acquired branch of Canva.

    Pros of Pixabay:

    • They provide good quality images with the addition of videos and music.
    • Pixabay is a multilingual platform, having 20+ languages available for use.
    • Pixabay has many similarities with a social media platform. Hence it is easy to use.

    Cons of Pixabay:

    • Ads can hinder the search results.

    9. Flickr

    Flickr Homepage
    Flickr Homepage

    Flickr is an image hosting and video hosting services providing platform founded in the year 2004 by Ludicorp. Flickr also provides a great platform for new photographers to share high-resolution images on its platform. Flickr has an option for the users to find images that can be later used for commercial purposes by filtering the search bar.

    Pros of Flickr:

    • It has additional storage attached to it that can be used for downloading the images.
    • It is easy to use.

    Cons of Flickr:

    • Flickr is easy to use for editing, however, can delay the response while trying to share the link.

    10. Life Of Pix

    Life of Pix Homepage
    Life of Pix Homepage

    Life of Pix provides high-quality resolution images at free cost. It was founded in 2014 to share high-resolution images with no copyright issues on them. They can be used for both personal as well as commercial uses.

    Pros of Life of Pix:

    • Consists of advanced features used on their platform.
    • One can easily search for the desired image by colour or format.

    Cons of Life of Pix:

    • Life Of Pix is a free version but with a partnership through Adobe Stock. Adobe Stock is a paid image stock providing site. Hence one might find the need to pay for more images.

    11. The Jopwell Collection

    Jopwell Homepage
    Jopwell Homepage

    Jopwell is a hiring startup that helps different companies to get connected with job seekers. The prime job seekers helped by Jopwell are Black, Latinx, and North American candidates. The Jopwell Collection contains several albums all dedicated to the people of the Jopwell community. The albums shared by Jopwell are free to use and distribute as per the need.

    Pros of The Jopwell Collection:

    • Images provided by Jopwell Collection are of high resolution.
    • For commercial use, there are many different options available to use.

    Cons of The Jopwell Collection:

    • For any person to use images from the Jopwell Collection, they must give the attribute of “Jopwell” in their use.
    • The albums share several images, however, they lack many available categories which other sites can provide easily.

    12. Gratisography

    Gratisography Homepage
    Gratisography Homepage

    Gratisography contains a large community of quirkiest free stock photos. Gratisography was introduced in the year 2011 by Ryan McGuire. Gratisography was introduced to provide a completely free platform for downloading and editing images that can be used for both personal and professional uses. They have a wide range of images with the best-shared quality.

    Pros of Gratisography:

    • Gratisography is a great alternative for finding attractive, unique, quirky images on the web.
    • Has a unique category to search from.
    • Images provided on Gratisography are of great quality.

    Cons of Gratisography :

    • Gratisography is a great platform to select a unique and attractive image, but it does lack some regular categories from other sites.

    13. Negative Space

    Negative Space Homepage
    Negative Space Homepage

    Negative Space is all in one free stock image providing site. They provide free stock images almost related to all categories. The Negative Space company plans to provide a better platform for sharing images that can later be used for personal or commercial uses without the need of worrying about copyright issues.

    Pros of Negative Space:

    • They keep updating their images every week. Hence increasing the options available on their site.
    • The search console is quite easy to use with all given categories.
    • The real concept behind the foundation of Negative Space is a much-needed chance for photographers.

    Cons of Negative Space:

    14. Death To Stock

    Death To Stock Homepage
    Death To Stock Homepage

    Death To Stock is not a typical platform similar to all other sites shared above. Instead, it is a membership that provides easy access to 20 new photos monthly. The only required thing to do is to register with the email address.

    Pros of Death To Stock:

    • It’s easy to get images.
    • Surfing time can be saved as images are directly sent to the mailbox.
    • One can easily get access to new photos monthly.

    Cons of Death To Stock:

    • The options given are limited.
    • They provide a premium plan for any other uses.

    15. Picjumbo

    Picjumbo Homepage
    Picjumbo Homepage

    Picjumbo was introduced in the year 2013 by a designer and photographer named Viktor Hanacek. Picjumbo is a great site providing free access to stock images without the need for a single registration on its platform. They also provide the facility of getting new images daily after subscription.

    Pros of Picjumbo:

    • They provide high-resolution images for free download with no watermark on them.
    • The quality of images and categories available are best to give a try.
    • One can easily subscribe and get one new image daily in their mailbox.

    Cons of Picjumbo:

    • Searching for images requires additional time due to a large number of available images on the platform.

    16. Crello

    Vista Create Homepage
    Vista Create Homepage

    Crello (Vista Create) is a great alternative to Canva in terms of a graphic designing platform. Crello is a free graphic designing platform also giving out the facility of free stock images on its site. Crello allows the easy search and use of stock images with royalty-free stock images.

    Pros of Crello:

    • Crello is a big platform giving out multiple services to use.
    • Crello has many available categories one can look to use for stock images.
    • The images shared by Crello are of high resolution and royalty-free. Hence can be used for multiple purposes.

    Cons of Crello:

    • Different platforms are giving out better service than Crello.

    17. New Old Stock

    New Old Stock Homepage
    New Old Stock Homepage

    New Old Stock is a collection of vintage photos perfectly edited that can be used for different purposes now. These images can be freely used for personal use only. They have few restrictions on them being used for commercial purposes.

    Pros of New Old Stock:

    • It is not easy to find vintage photos on every platform.
    • The vintage photos are available in the perfect condition to use with good quality and required editing.

    Cons of New Old Stock:

    • They can be used for personal use only, commercial use is not permitted.

    18. iStock

    iStock Homepage
    iStock Homepage

    iStock is an online part of the royalty-free providing iStock company working towards the method of sharing and uploading free stock images on its site. iStock was founded in the year 2000 by Bruce Livingstone. iStock allows the easy editing and sharing of free stock images available on its site.

    Pros of iStock:

    • iStock allows the free download of selected new images every week from its library of paid images.
    • stock gives out the facility of receiving a batch of free stock files every week after subscribing with the free membership on it.

    Cons of iStock:

    • Not all images are free to use, they require payment plans to use.

    19. SplitShire

    SplitShire Homepage
    SplitShire Homepage

    SplitShire was introduced in 2014 as the best platform for providing free stock images and videos. SplitShire was started to distribute the recorded photos from disk to the people free of cost. It allows the free stock images to be used for personal as well as commercial use without the need to worry about any copyright problems.

    Pros of SplitShire:

    • The images available on the platform of SplitShire consist of commendable quality.
    • SplitShire provides access to several categories one might want to search from.

    Cons of SplitShire:

    • The images can be shared for personal and commercial use freely. Yet, there is the need of going through the license terms before downloading each image. This uncertainty can delay the process and consume extra time.

    20. Nappy

    Nappy Homepage
    Nappy Homepage

    Nappy is the free stock image providing platform mostly focusing on sharing the photos of black and brown people. Nappy was started with the thought of making it easy for companies to be purposeful about their presentation in their designs and advertisements. They plan to share the images of black and brown people with the world.

    Pros of Nappy:

    • It is a great alternative to go with the reality of life by considering the logic behind starting Nappy.
    • Nappy gives services to startups, advertisement agencies, etc. Hence one can assume the images to be of a professional level.
    • Nappy has its mission of providing high-resolution images to users.

    Cons of Nappy:

    • Instead of Stock images, the site focuses on black and brown people more.

    21. FreeRange

    FreeRange Homepage
    FreeRange Homepage

    FreeRange Image stock has provided high quality with good resolution images to the users since 2007. The FreeRange images are licensed and allowed to be used for personal as well as commercial uses without the need for attributing. They have their collection ranging from photos, textures, illustrations, etc to provide to users.

    Pros of  FreeRange:

    • They allow easy searching options for the image.
    • FreeRange is a completely free website hosting a range of images to download from.

    Cons of FreeRange:

    • They consist of images from both professionals and in-house photographers. Hence some images can be not up to the mark.

    22. Startup Stock Photos

    Startup Stock Photos Homepage
    Startup Stock Photos Homepage

    Startup Stock Photos are ready-to-use photos for the startup, office, tech, project, etc. Startup Stock Photos allows entrepreneurs to work with better tools and options when it comes to images. Apart from that, these images can also be used by newbies to ease out their project work.

    Pros of Startup Stock Photos:

    • They provide the best quality images for business work.
    • These images can be used for personal as well as professional work.
    • They have a wide range of categories, irrespective of business, Startup Stock Photos can find images related to it.

    Cons of Startup Stock Photos:

    • It is more applicable for a business.

    Conclusion

    Getting a perfect image can be a tiresome job. Images are the best way of illustrating your thoughts. They are an essential component in making any project. They are equally needed in business parts and personal projects such as websites, blogging, etc. However, going through different ways for getting an Image is not required currently.

    One can easily take the help of free stock image sites and get the needed image without the worry of copyright issues. The free stock image-providing sites have been listed above.

    FAQs

    What is the best stock photo site?

    Pexels, Unsplash, Pixabay, Canva, Flickr, Nappy, and Burst are some of the best stock photo sites.

    Which stock image site pays the most?

    Alamy is a stock image website that pays really well to its photographers, the site pays 50% to its photographers.

    Are all stock image sites free?

    No, not all sites are free to use. Few sites have a subscription plan available for the users to select according to their needs.

    Which are the best-paid stock images sites?

    Some of the best-paid stock images sites are Shutterstock, Deposit Photos, Canva Pro, etc.

  • List of Brands Endorsed by Michael Jordan

    Also known by his initials MJ, Michael Jordan’s biography on the official National Basketball Association (NBA) website states: “By acclamation, Michael Jordan is the greatest basketball player of all time.” The American former professional basketball player and businessman were vital in popularizing the NBA around the world during the 1980s and 1990s. Michael Jordan has played 15 NBA seasons and won 6 championships with the Chicago Bulls.

    Eventually, he became a Cultural Icon. It wouldn’t be wrong to assume that the name Michael Jordan is a brand in itself. For such a popular personality and a great basketball player, brands couldn’t turn a blind eye to partner with Michael Jordan for marketing and endorsements.

    Michael Jordan became one of the most marketed sports figures in history for endorsing brands which made the brands themselves big and Jordan himself popular and wealthy:

    Nike
    Gatorade
    Chevrolet
    McDonald’s
    Ball Park Franks
    Rayovac
    Wheaties
    Hanes
    Upper Deck

    Nike

    In 1984, Nike was a struggling company when they signed a deal with a 21-year-old NBA rookie. Michael Jordan signed a US$500,000 five-year contract with the company with an upfront commitment of US$250,000 and gave him his own signature brand – Air Jordan, which was more than any other NBA deal at that time.

    Michael Jordan with Nike Air Jordan I
    Michael Jordan with Nike Air Jordan I

    Nike Air Jordan I, the popular Black and Red shoe, was the one that started a revolution. After Air Jordan was released at a retail of US$60, it made US$126 Million in the first year alone, shattering the prediction of US$3 Million in four years. According to Forbes, it was estimated that the Nike Air Jordan brand was worth US$3 Billion and MJ’s current lifetime deal with Nike was US$1.3 Billion at the end of 2019.

    Gatorade

    Michael Jordan repped with Coca-Cola through several commercials in the 1980s. After the deal was up, Coca-Cola refused to give Jordan the deal he was seeking: a 10-year, seven-figure deal. Gatorade, owned by Quaker Oats at the time, pounced on the opportunity and gave Jordan the same deal which paid him US$13.5 Million over a 10-year deal to be Gatorade’s only endorser in 1991.

    Michael Jordan has had a good relationship with the company. Since 1991, he has appeared in over 20 commercials for Gatorade, including the famous “Be Like Mike” commercials in which children sing a song wishing to be like Jordan. Almost over three decades later, those commercials still remain popular.

    Chevrolet

    Soon after he received a signing bonus of US$10 Million from the Chicago Bulls, Michael Jordan reportedly bought seven cars for his family and himself, at once! He was a big enthusiast of cars.

    Chevrolet was Jordan’s first-ever endorsement deal for a sum of US$200,000 during his rookie year in 1984, well before he became an international phenomenon.

    McDonald’s

    The McJordan Burger was a limited edition McDonald’s Burger which was released in 1992 and Michael Jordan himself appeared in the commercials too. MJ became the first celebrity in history to have a meal named after him.

    One of the most famous McDonald’s commercials was, featuring Michael Jordan and Larry Bird where they competed in a game of HORSE for the prize of Big MAC and some fries, in 1993.

    Ball Park Franks

    Michael Jordan’s endorsement endeavours stamped into the food industry with Ball Park Franks signing Jordan for a US$2 Million deal in 1990. Jordan appeared on the posters wearing a red basketball jersey and holding a hotdog in his hand. The famous poster at that time was Jordan in a slam dunk jump position with the hot dog in his hand, instead of the basketball.

    Michael Jordan Ball Park Franks Endorsement
    Michael Jordan Ball Park Franks Endorsement

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    Rayovac

    Rayovac, a privately held battery manufacturer which was the third-largest US battery company at that time, signed Michael Jordan for a long term endorsement contract, in 1995. Although the terms were not disclosed, the deal was estimated at US$10 Million over 10 years.

    According to the deal, Michael Jordan was a spokesman for Rayovac Power Station chargers and Renewal Reusable Alkaline Batteries.

    Wheaties

    Michael Jordan became the 7th celebrity athlete to grace the cover of one of the famous boxes when he signed up with the Breakfast Cereal brand for US$2 Million in 1988. Wheaties was a popular brand and as an athlete, you know you have made it when you have appeared on the cover of a Wheaties box.

    On Wheaties’ website, they say no other athlete has appeared more on the cover of their boxes than Michael Jordan – a whopping 18 times which is a record standing till today. On eBay, some of MJ’s vintage Sports Cereal Boxes are still up for sale.

    Hanes

    Michael Jordan signed with Hanes way back in 1989 and continues to be the underwear company’s brand endorser to this day. In 2019, the relationship marked 30 years and it was celebrated with MJ handing out 30th Anniversary Michael Jordan trading cards featuring his ads in packages of underwear. Over 800,000 bonus packs of promotional trading cards of Hanes men’s underwear were included.

    Michael Jordan Hanes Trading Cards
    Michael Jordan Hanes Trading Cards

    According to Hanes, There were 170 different Fleer trading cards produced by the Upper Deck Company for the promotion. Each pack contained five cards. Ten of the packs contained a card autographed by Jordan.

    Upper Deck

    Trading Card and Collectibles company, Upper Deck, signed Jordan for endorsement in 1992. Micheal Jordan’s rise was always greatly beneficial for Upper Deck, and they have pretty much been with MJ at the beginning of his career.

    Upon Jordan’s two retirements, Upper Deck continued to create unique and amazing autographed cards and memorabilia in his honour, which often went for a ridiculous amount of money online.

    Signed Jerseys (US$2,500), Basketballs (US$2,000) and Photographs (US$850 and up) – these were included in The Michael Jordan Collection for Upper Deck. Many unsigned photographs and prints for US$250 were the cheapest items whereas the costliest item was an autographed Fleer Rookie Car for US$30,000.

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    Conclusion

    Falk’s ability to generate lucrative endorsement deals was pivotal in generating wealth and popularity for Michael Jordan, which in turn landed Falk with numerous other clients throughout the years. According to Forbes, the net worth of ‘His Airness’ as of 2021 is a massive US$2.62 Billion in inflation-adjusted earnings, making him the highest-paid athlete in the world.

    There are no two opinions about Michael Jordan being the greatest basketball player of all time and the history of his endorsement deals due to his rise in sports made the name Michael Jordan, a brand in itself.

    FAQs

    What is the net worth of Michael Jordan?

    The net worth of Michael Jordan is $1.6 billion as of 2022.

    Who is the wife of Michael Jordan?

    Yvette Prieto, an American model is the wife of Michael Jordan.

    How old is Michael Jordan?

    Michael Jordan was born on 17 February 1963 and is 59 years old.

    Why Michael Jordan is famous?

    Michael Jordan is known as one of the best basketball players in the world. He is known for winning six National Basketball Association (NBA) championships for the Chicago bulls and has also won NBA’s Most Valuable Player (MVP) five times

  • Top 20 Facts About McDonald’s You Might Not Know About

    McDonald’s has been with us through the good, the bad and the ugly. It is a big, warm hug made and served in the form of burgers and fries. Established in 1940, initially as a Hamburger stand, McDonald’s today is the most renowned and dominating fast-food chain in the world. It has one of the largest brand valuations in the world as of 2020 and still continues to grow larger and larger day by day.

    There is nothing better than chowing down on a big, juicy McDonald’s burger after an exhausting day to bid your feelings a happy and delicious goodbye, isn’t it? Well, here we are with 20 bizarre facts about McDonald’s that will shock you and may or may not make you crave a BigMac right now.

    1. McDonald’s Has Royal Connections
    2. Holier Than Thou
    3. Fries and Fries and Fries
    4. Bill and His Farms
    5. Bigger Than a Country
    6. Unique Paris
    7. Burgers Over Salads
    8. Money, Money All-Around
    9. MacCoins
    10. Lucky Germans
    11. Biggest Of Them All
    12. Toys All-Around
    13. Movies Before Burgers?
    14. Star-Studded Employee Profiles
    15. The Hamburger University
    16. BigMac Index
    17. No Beef on the Menu?
    18. Largest Employer
    19. McRib Is Not a Rib
    20. Recipe Change for Fries?

    1. McDonald’s Has Royal Connections

    McDonald's in Crown Estate
    McDonald’s in Crown Estate

    Her Royal Highness, Queen Elizabeth owns a McDonald’s outlet not so far away from her humble abode, the Buckingham Palace. Who knew that even the most royal of hearts could be swayed by our cheap, evergreen delight!

    2. Holier Than Thou

    McDonald’s Arches
    McDonald’s Logo

    The McDonald’s arches around the world enjoy more popularity and recognition than the Holy Cross. We apologize, Pope Francis.

    3. Fries and Fries and Fries

    McDonald’s Fries
    McDonald’s Fries

    French fries, one of the oldest items on the McDonald’s menu, are the most popular menu item at the fast-food chain. McDonald’s buys 4.7 billion dollars worth of potatoes and sells around 13 billion servings of fries every year.

    4. Bill and His Farms

    Bill Gates is the largest private farmland owner in all of the United States and the potatoes that he grows are the ones used to make our beloved Mcdonald’s French fries.

    5. Bigger Than a Country

    McDonald’s is present in 37,000 locations and serves about 69 million customers daily, which is more than the population of Great Britain.

    6. Unique Paris

    McDonald's in Paris
    McDonald’s in Paris

    Paris is the only place in the world where the infamous McDonald’s arches are not of their signature golden colour. In fact, they are white!

    7. Burgers Over Salads

     McDonald’s Caesar salad
    McDonald’s Caesar salad

    The McDonald’s Caesar salad is more fattening than their hamburger! While the hamburger has more calories, the Caesar salad has more fat, particularly because of the dressings.

    8. Money, Money All-Around

    McDonald’s, accumulating all stores and customers around the world, makes around 75,000,000 dollars per day.

    9. MacCoins

    MacCoins
    MacCoins

    To mark the 50th anniversary of the BigMac, McDonald’s launched limited edition MacCoins which were given to customers if they purchased a BigMac.

    10. Lucky Germans

    McDonald’s Burger and Beer
    McDonald’s Burger and Beer

    McDonald’s in its German outlets offers beer as a menu item, a rarity only the Germans enjoy.


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    11. Biggest Of Them All

    McDonald’s has a special name in the market when it comes to fast-food chains in the world. It serves over 75 burgers every second to more than 68 million customers every day. It is known that McDonald’s opens a restaurant every four hours.

    12. Toys All-Around

    McDonald's Happy Meal
    McDonald’s Happy Meal

    McDonald’s is the biggest distributor of toys in the entire world. Every Happy Meal comes with a toy and the Happy Meals account for about 20 percent of the McDonald’s entire product sale.

    13. Movies Before Burgers?

    McDonald's Speede Service System
    McDonald’s Speede Service System

    Richard and Maurice McDonald started the food chain as a Speedee Service System in 1948 after having failed at making a career in Hollywood.

    14. Star-Studded Employee Profiles

    It is hard to believe but some really famous people, before becoming celebrities, have worked at McDonald’s like Rachel McAdams, Pink, Jay Leno, Lin-Manuel Miranda and Shania Twain.

    15. The Hamburger University

    Hamburger University
    Hamburger University

    Yes, you heard that right! There is a university called Hamburger University in Chicago, Illinois. If you need information and training on how to open and run a successful franchise, this is the place to be!

    16. BigMac Index

    There is a thing called a BigMac Index, it is often used to measure a country’s purchasing power parity. Economists use it by comparing the cost of a BigMac in different countries using a common currency. Switzerland has the most expensive BigMac in the world.

    17. No Beef on the Menu?

    McDonald’s in India does not serve beef or pork, a special rarity only for Indians. It instead offers chicken on most of its meat menu.

    18. Largest Employer

    McDonald’s is the second-largest employer in the world, it has around 1.7 million people working for it. It is known that every 1 in 8 Americans has worked at a McDonald’s once in their life.

    19. McRib Is Not a Rib

    McRib
    McRib 

    McRib is not a rib at all, it is made up of the animal’s heart, stomach and tripe. It is all bound together by salt and water, which then gives it the illusion to look like an animal rib.

    20. Recipe Change for Fries?

    McDonald’s changed the recipe for the French fries in 1992. Before that, the fries were cooked using beef tallow but after a lot of external pressure against the beef tallow, McDonald’s started using vegetable oil instead.


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    FAQs

    What is McDonald’s known for?

    McDonald’s is one of the biggest and most popular American fast-food chains famous for its burgers and fries

    How many McDonald’s are there in the world?

    There are 37,000 McDonald’s locations around 120 countries in the world.

    What is McDonald’s most sold item?

    French Fries are the most sold item in McDonald’s. McDonald’s sells around 13 billion servings of fries every year.

  • List of Startups Funded by Varun Dhawan

    In recent years, more and more people are following the startup culture and indulging themselves in the startup ecosystem. People are following their dreams of starting their own companies and presenting their innovative ideas in front of the world.

    In between all these, the most important thing is, getting funds for your business, because, without that, your business will not survive and your dreams will crash down. In fact, it is impossible to even think about going ahead without funds.

    Fortunately, there are investors out there who willingly invest in startups that they find promising. In the list of these investors, celebrities also had added their names. A number of celebs take interest in startups and invest in them. Not only does it show, that they are supporting new entrepreneurs but also it becomes an advantage for the startup that they are associated with a popular celeb.

    With India being one of the biggest startup hubs, Bollywood celebs are taking interest in the startup ecosystem. Bollywood actor, Varun Dhawan also has shown his interest in funding some startups. Varun Dhawan is surely one of the most popular Indian actors of the current generation. The 35-year-old has served us with some popular and fine hits in his 10 years of career. He debut with the film Student of The Year in 2012 and is currently one of India’s highest-paid actors.

    Some of his films like ‘Badlapur’, ‘Sui Dhaga’, ‘Humpty Sharma Ki Dulhania’ and ‘ABCD 2’ have been described as clear hits at the Box office and also some of them are critically acclaimed films.

    He has won Filmfare Awards, IIFA Awards and other recognizable Indian film awards for his performances. Apart from being a good actor, he is also a good dancer and has shown his tremendous dancing skills in dance movies like ‘ABCD 2’ and ‘Street Dancer 3D’. Varun Dhawan, as mentioned has invested in startups, in this article we will talk about those startups. So let’s get right into the business.

    “Don’t do a startup unless you’re ideologically driven to make it succeed beyond the economic motivation.” -Balaji Srinivasan

    Fast&Up
    Curefoods

    Fast&Up

    Fast&Up Logo
    Fast&Up Logo

    Fast&Up is a plant-based active nutrition brand that provides all kinds of nutritional products to fulfil the needs of Indian athletes. Fast&Up is founded in the year 2015 by Vijayaraghavan Venugopal and Varun Khanna. The brand’s products mainly are all kinds of vitamin supplements and multivitamin drinks.

    The startup has started attracting attention and has been able to reach out to 100 million people in just a month. The company has also won the ‘Best Health & Fitness Brand’ of 2019 by The Economic Times. The headquarters of the company is situated in Mumbai, India.

    Fast&Up made quite a noise when Varun Dhawan funded an undisclosed amount to the company. It received the investment from the Bollywood actor after securing funds of INR 165 Crores from Morgan Stanley Private Equity Asia (MSPEA).

    Apart from that Varun Dhawan has also been appointed as the Good Vibes Officer of the brand. The main aim of this investment is to make more Indian people aware of intelligent nutrition and get them to associate with it. He has also appeared in the commercials for Fast&Up.

    Curefoods

    Curefood is a cloud kitchen operating company, under which brands like EatFit, Frozen Bottle, CakeZone and Great Indian Khichdi operate. The main of the company is to provide foods that come under the regular normal diet of customers and cater for their nutrition needs.

    Curefoods was founded in the year 2020 by Ankit Nagori and since then has been working on providing healthy and nutritional foods to its customers.

    Recently, Varun Dhawan invested an undisclosed amount in the brand, right after the company secured $62 million of funding from companies like Iron Pillar, Accel Partners and entrepreneurs like Binny Bansal.

    Apart from the investment of Varun Dhawan, he has also become the brand ambassador of EatFit, which is a food ordering platform under Curefoods. Varun Dhawan invested in the cloud kitchen operator right after the company came forward with its new direct-to-consumer food ordering platform EatFit. As per reports, Varun Dhawan will also appear in the marketing campaigns of Curefood.


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    Conclusion

    Varun Dhawan himself being a health-conscious person and a fitness freak doesn’t really surprise us that he is investing in these startups. With his popularity, it seems the startups will also experience growth in the future and their association will only bring positive responses from the public to them.

    FAQs

    What is the age of Varun Dhawan?

    Varun Dhawan was born on 24 April 1987 and is 34 years old.

    Who is the wife of Varun Dhawan?

    Varun Dhawan married fashion designer Natasha Dalal on January 24 2021.

    What are some of the investments of Varun Dhawan?

    Varun Dhawan has invested in Fast&Up and CureFoods.

  • 21 Biggest Marketing Failures of All Time

    Advertisement failure can be a nightmare for a company. It may occur due to more focus on creativity than the product itself. Other reasons may include an improper tone or just the wrong timing.

    Advertising your brand is the best way to reach your customers. It helps to communicate the details of your product and increases brand value. It brings the attention of your target audience to your company.

    In short, it helps bring more money to your business. This makes advertising a very useful and powerful tool.

    In today’s world, it has become really easy to advertise your brand. There are several platforms like Facebook, Twitter, YouTube, etc. that are free. You can advertise your product here without spending much.

    However, with this ease and availability of advertisement options, the frequency of advertisement failures has also increased. We often become an audience to such incidents. These blunders can cost a brand its goodwill and an ample amount of money.

    In this article, we bring for you the biggest advertisement failures of all times and the lessons to learn from them.

    1. Pepsi: Kendel Jenner Protest
    2. Dove: Body Shape Bottles
    3. McDonald’s Filet-o-Fish Burger
    4. Ford: Figo India Poster
    5. Sony PSP White Billboard
    6. Burger King: Smartphone Campaign
    7. Audi: Chinese Wedding Commercial
    8. Adidas: Boston Marathon Email
    9. Airbnb: Floating World Email
    10. Ink Coffee: Gentrification Sign
    11. Dove: Racist Facebook Campaign
    12. Bud Light Beer: Removing NO From Your Vocabulary
    13. Blackberry: Tweet From iPhone
    14. Kurl on: Malala Poster Ad
    15. KFC: Oprah Winfrey Free Chicken Giveaway
    16. Walker’s: Selfie Competition
    17. Facebook: VR Puerto Rico Tour
    18. Nivea: Invisible Deodrant
    19. Snapchat: Would You Rather!
    20. Starbucks: Blonde Espresso
    21. Bootea Shake: Copy and Paste Caption

    1. Pepsi: Kendel Jenner Protest

    An advertisement of Pepsi casting Kendel Jenner was released on 4th April 2017. In the advertisement, Jenner is shown resolving the issues of black people by handing over a can of Pepsi to a Police officer. The tagline of the advertisement was “Live Bolder”.

    Although, as per Pepsi, the purpose of the advertisement was to show Pepsi as a unifying tool for different people, the audience did not feel the same. There was a lot of outrage regarding the advertisement which was finally pulled back by the company.

    2. Dove: Body Shape Bottles

    Dove Body Shape Bottle
    Dove Body Shape Bottle

    Dove as a brand has been appreciated a lot for its real beauty campaigns. The company is a part of Unilever and has brought a great difference to the meaning of beauty for people. The company runs reality-based advertisements casting real-life women.

    They have always claimed that their motto is to celebrate body diversity and also, to spread the beauty confidence in women of all shapes. However, a 2017 advertisement of the company became a huge controversy.

    The company decided to launch a limited edition of body wash bottles in different shapes resembling women of different sizes. But, the campaign did not go as expected and was ridiculed a lot.

    It was said that choosing one out of different shaped bottles made women more self-conscious. Even Kristen Bellstrom of Fortune’s broadsheet newsletter criticized the advertisement.

    3. McDonald’s Filet-o-Fish Burger

    On May 12, 2017, McDonald’s launched an ad that showed a boy trying to find similarities with his dead father. In the end, the boy is seen happy as he finds that his father liked the same burger as he does.

    The ad was highly criticized and called upsetting. McDonald’s was accused of exploiting the misery and pain of children by selling food. Later, an apology was released by McDonald’s in which they said “This was by no means an intention of ours. We wanted to highlight the role McDonald’s has played in our customers’ everyday lives – both in good and difficult times.”

    4. Ford: Figo India Poster

    In 2013, Ford launched a poster campaign in India for its Figo car. It was produced by JWT India and focused on the larger trunk capacity of the vehicle. The tagline was “Leave your worries behind with Figo’s extra-large boot (trunk).”

    The advertisement showed caricatures of three tied and gagged women in the trunk. The caricature of Ex-Italian Prime Minister Silvio Berlusconi was shown in the driver’s seat. Berlusconi was charged and was known for his many affairs.

    As a result, Ford faced a huge backlash. Ford Marketing chief Jim Farley officially apologized publicly. Also, it resulted in the termination of a few employees at JWT India.

    5. Sony PSP White Poster

    Sony PSP White Poster
    Sony PSP White Poster

    In 2006, Sony launched a printed ad in Netherland to promote its white-coloured Playstation Portable. The tagline was “Playstation Portable. White is Coming”.

    The poster showed a massive white woman with aggressive expressions tightly holding the face of a black woman, who looks scared. This was called the racist ad and was criticized a lot.

    Sony later withdrew the campaign and issued an apology saying: “The images that were used in the campaign were intended solely to highlight the contrast between the different colours available for the PSP.”

    6. Burger King: Smartphone Campaign

    A smartphone campaign was launched by Burger King that let users see their menu and ingredients on their smart devices. They made use of Wikipedia as a platform. Although the campaign in itself did not have any issue, it was hacked by someone who altered the name of ingredients including poisonous substances such as cyanide. This caused an overnight panic. Finally, the company had to shut a potentially innovative marketing channel.

    7. Audi: Chinese Wedding Commercial

    A commercial was aired for the promotion of used Audi cars in 2017. The tagline was “An important decision must be made carefully.”

    The ad begins at a wedding scene and shows an old woman is seen running to the altar where his son is getting married. The woman checks the nose, ears, teeth, and other body parts of the bride. After which she gets down giving an okay sign. The campaign was highly criticized for objectifying women.

    8. Adidas: Boston Marathon Email

    Adidas was the sponsor of the 121st annual race in Boston, named Adidas Boston Marathon. A congratulations email was sent to all the Marathon finishers. The subject of the email read “Congrats, you survived the Boston Marathon!”

    Adidas Boston Marathon Email
    Adidas Boston Marathon Email

    This might seem like a normal fun-filled heading. However, people were deeply offended owing to the 2013 Boston Marathon bombing case. The incident had caused the death of 3 people and injured around 250.

    An official apology was issued by Adidas. In a statement to TIME, they said “We are incredibly sorry. Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake.”


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    9. Airbnb: Floating World Email

    On August 28, 2017, Airbnb sent an email to its subscribers. It was themed “Floating homes, waterfall slides, & more reasons to travel”. Also, the email said, “Stay above water, live the life aquatic with these floating homes.”

    Airbnb Floating World
    Airbnb Floating World

    Although it appears as a harmless email, it came at the time Hurricane Harvey was still creating havoc in Houston, Texas. Obviously, it was not taken with ease and faced criticism.

    10. Ink Coffee: Gentrification Sign

    A coffee shop located in the north of downtown Denver suffered huge backlash and even vandalism owing to a signboard placed in front of the shop.

    ink Coffee Gentrification Board
    ink Coffee Gentrification Board

    The board stated, “Happily Gentrifying the neighbourhood since 2014.” The founder and owner of the coffee shop Keith Herbert faced huge crowds of protestors. He later issued an apology saying, he was not exactly aware of the issues related to gentrification.

    11. Dove: Racist Facebook Campaign

    Once again in 2017 Dove landed into controversy owing to its Facebook ad. It was a four-panel image that had a black woman wearing a dark-coloured T-shirt in the first two panels. However, as the woman removes her T-shirt a white woman in light colour T-shirt comes out.

    Dove Facebook Campaign
    Dove Facebook Campaign

    The complete ad was a GIF featuring three women. The next woman was revealed as the earlier one who removed her T-shirt. As per the Company, the idea was to show “the diversity of beauty”. However, the ad was highly criticized for its racist nature. Dove removed the ad and apologized through Facebook.

    12. Bud Light Beer: Removing NO From Your Vocabulary

    All the bottles of Bud Light Beer released in April 2015, had a tagline printed on the label. It said “The perfect beer for removing “NO” from your vocabulary for the night # up for whatever”.

    Bud Light Beer Label
    Bud Light Beer Label

    People felt that the campaign was promoting rape culture and neglecting the power of consent. The certainly was a misleading advertisement.

    13. Blackberry: Tweet From iPhone

    A new smartphone was launched by Blackberry in 2015. For the promotion, a picture of the phone was shared on Twitter. Although the new smartphone appeared smart and sleek, problem was that the picture was taken using an iPhone.

    BlackBerry Tweet from iPhone
    BlackBerry Tweet from iPhone

    The picture was removed but, it had already got noticed with screenshots taken. This invited a lot of trolling for the company.

    14. Kurl on: Malala Poster Ad

    A print ad was released by Kurl On, a mattress brand in India. The ad showed a caricature of Malala Yousafzai being shot and different stages of her recovery. Then, she bounces back on Kurl on the mattress to receive the international award.

    Kurl-on Poster
    Kurl-on Poster

    The ad was one in a series of three. The other two featured Mahatma Gandhi and Steve Job. Although, the company meant no harm, using a sensitive incident like that of Malala disturbed public emotions inviting criticism.

    15. KFC: Oprah Winfrey Free Chicken Giveaway

    At that time, Oprah’s show was quite popular in the US. KFC saw this as an opportunity to advertise their newly launched Kentucky Fried Chicken. They offered a free meal to the viewers of the Oprah show by using a coupon that could be downloaded from the Oprah website. However, little did they know that the plan would backfire.

    KFC Free Chicken
    KFC Free Chicken

    Over 10.5 million people downloaded the coupons and applied for a free meal. The company finally had to cancel the deal under the reason of overwhelming response.

    16. Walker’s: Selfie Competition

    Walkers Wave Campaign
    Walkers Wave Campaign

    In 2017, a UK-based Snack Company named “Walker’s” started #WalkersWave campaign on Twitter. The visitors were asked to share their selfies. Through this people could participate in a lucky draw to win tickets to the Champion’s League final. However, the issues arose some miscreants instead of selfies shared pictures of serial killers and other criminals. These pictures appeared in an auto-generated video.

    17. Facebook: VR Puerto Rico Tour

    Facebook VR
    Facebook VR

    In 2017, a hurricane hit Puerto Rico. Mark Zuckerberg used the VR app of Facebook (Now Meta) to visit there through an NPR-produced 360-video of Puerto Rico. The idea was to tell people about the help Facebook has been providing in the disaster-struck country. However, the cartoonish avatars used in the video looked funny and this, Facebook was condemned for its insensitivity. The video appeared more of a show-off of the VR capabilities of Facebook. An apology was issued by Mark Zuckerberg clarifying his intent.

    18. Nivea: Invisible Deodrant

    Nivea launched a range of transparent deodorants in 2017. The ad campaign featured a woman, with her back facing the camera. She had black hair and wore a white-coloured dress. The tagline was “white is purity”. The advertisement was criticized for its racist nature.

    Nivea White is Purity
    Nivea White is Purity Ad

    19. Snapchat: Would You Rather!

    An advertisement was launched on Snapchat for a game named “Would You Rather?”, in 2018. The ad presented the users with the question “Would you rather slap Rihanna or punch Chris Brown?” This was a disaster owing to the much highlighted 2009 domestic violence case of Chris Brown and Rihanna.

    Snapchat Would you rather ad
    Snapchat Would you rather ad

    Later, the ad was pulled off. Snapchat issued a public apology using its competitor app Instagram.

    20. Starbucks: Blonde Espresso

    Starbucks launched a new blonde espresso in 2018. This was a gentle drink and was said to be more suitable for the new coffee drinkers. However, the advertisement to promote this espresso was mocked owing to the vague language used. The landing page read Also, the coffee name like “Tall blonde” appeared weird to people for placing an order.

    21. Bootea Shake: Copy and Paste Caption

    In 2016, the shake company asked Scott Disick, a social media influencer, to promote their brand through Instagram.

    Scott Disick Bootea Shake Caption
    Scott Disick Bootea Shake Caption

    Well, he did what he had to. He copy-pasted the caption along with the promotional photo clicked for the post. However, he accidentally also pasted the instructions received from the company. Both the Company and Scott were heavily trolled.

    Lessons to learn from these advertisements

    • Choose the tone and timing of your advertisement carefully.
    • Keep political and social scenarios in mind while creating an ad.
    • It is better to focus on the product itself instead of trying to be creative.
    • Double-check your work before you finally release it to the public.
    • Be cautious with who you partner with. The influencers and celebrities that align with your work should be clear on what they are expected to do.

    Why Blackberry Failed to dominate the Smartphone market? [Case Study]
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    Conclusion

    Advertising is a double-edged sword. It is capable of creating an extremely positive or exceptionally negative image of a brand. We sincerely hope this article helps you choose your advertisement wisely.

    FAQs

    What are some marketing fails?

    Pepsi: Kendel Jenner Protest, Dove: Body Shape Bottles, Airbnb: Floating World, Nivea: Invisible Deodrant, Sony PSP White billboard, and Adidas: Boston Marathon Email.

    What is the most successful ad of all time?

    Apple – “1984”, Wendy’s – “Where’s the Beef?”, Tootsie Pop – “How Many Licks?”, Coca-Cola – “Meet Joe Greene are some of the most successful campaigns of all time.

    Why do most marketing campaigns fail?

    Unrealistic expectations, Less research, not targeting the right audience, and delivering a wrong message are some of the common reasons why most marketing campaigns fail.

  • List of Brands Endorsed By Amitabh Bachchan

    A brand ambassador is the image of image and therefore, lies crucial to the growth and success of the brand. This is because it is the ambassador of the brand who embodies the brand that he or she is endorsing, thereby leading to influencing the consumers and raising awareness. In today’s marketing landscape many brands prefer to have younger celebrities as the image of their brands, but the one celebrity who is an exception to this trend is none other than Amitabh Bachchan. The 79-year-old veteran actor has still remained to be in demand and relevant in the endorsement world.

    Amitabh Bachchan is known for his elegance, trustworthiness, statesmanship, maturity, and mass appeal. The superstar has proved time and again that age is no bar, be it in the film industry or the marketing business, as he is still one of the top actors who are sought after by brands from all over the country and beyond for endorsements.

    Amitabh Bachchan, who was born Inquilaab Srivastava, is one of the most iconic actors with more than 50 years in the industry, a film producer, television host, playback singer, and a former politician. The actor is regarded to be one of the most influential actors in the history of Indian cinema and is also ranked ninth on the list of the most powerful people of India in 2019, according to India Today.

    During the 70s and 80s, the actor was termed as the one-man industry by the French Director, Francois Truffaut because of his domination in the Indian film industry. The actor is known for his work in countless Bollywood movies like Sholay, Deewar, Shahenshah, Namak Halaal, Don, Badla, Mohabbatein, Baghban, Pink, Piku, and more. Besides, the actor is also the host of a popular reality show known as Kaun Banega Crorepati.

    Amitabh Bachchan has won several awards such as Filmfare, National Film Awards, the Dadasaheb Phalke Award and has also been honored by the Indian government with Padma Shri, Padma Bhushan, and Padma Vibhushan for his contribution to the arts.

    The actor is also honored with the Legion of Honour by the Government of France as the highest civilian honor for his exceptional career in the world of cinema. Amitabh Bachchan is known to charge over Rs 5 to 8 crore for an ad commercial. The actor’s brand value is $41.2 million (2018), while the net value of the actor is $400 million (2021).

    So far, the actor has endorsed brands like Maggi, Emami, Parker Pen, Lux Innerwear, Dabur Chawanprash, Dr. Fixit, Cadbury, Pepsi,Times of India,  Tata Sky, Kalyan Jeweller, Navratna Oil, Gujarat Tourism, Mankind, Reid & Taylor, upGrad, JustDial, ICICI Prudential Life, Flipkart, TVS Jupiter, Cadbury Dairy Milk, Cycle Agarbathi, First Cry, Tanishq and other government campaigns like Swacch Bharat Abhiyan, Polio Vaccine, etc.

    Along with endorsing a list of brands, Amitabh Bachchan has also been a crypto-enthusiast and has developed into quite a crypto-king of late. Cryptocurrency might be sounding like one of the investments that are not quite clear to many Indians but at the same time, the decentralized digital currency and the investments in the same, is rewarding a whole lot of celebrities, including popular Indian personalities. Amitabh Bachchan is one such renowned Indian celebrity that has been rewarded for his crypto investment where he had invested Rs 1.6 crore, which ballooned to become Rs 112 crores just within a year.      

    It was in 2015 that Amitabh and his son, Abhishek Bachchan invested around Rs 1.6 crore ($250,000) in Meridian Tech Pte, a Singapore-based, Venkata Srinivas Meenavalli-founded company, and within 2 and half years of the investment, they collected returns close to Rs 112 crores ($17.5 mn) in value.

    Nevertheless, here’s a list of all the prominent brands that Amitabh Bachchan has endorsed to date:

    upGrad
    Maaza
    MediBuddy
    Muthoot Finance
    Amway
    FirstCry
    Maggi
    Cadbury Dairy Milk
    Kalyan Jewellers
    Parker Pens
    Emami
    Gujarat Tourism
    Lux
    JustDial
    Dabur Chyawanprash
    ICICI Prudential Life
    Polio Vaccine
    Navratna Oil
    Dr Fixit
    Reid & Taylor
    Mankind

    Let’s look at the list of brands endorsed by Amitabh Bachchan:

    upGrad

    upGrad is the newest brand to be endorsed by the Big B. The Mumbai-based education technology company has roped in Amitabh Bachchan as its brand ambassador on February 28, 2022, and releases its first advertisement campaign on March 23, 2022, which is spreading via #upGradAbroad and #ABchaleABROAD.

    upGrad Abroad is the new initiative designed by the popular edtech company, which is promoted by Amitabh Bachchan. Featuring Amitabh, upGrad, through this ad, promotes its initiative to help the Indian students start in India and study abroad, with a degree from the reputed universities outside of the country without wasting their money of staying abroad and studying.    

    Maaza

    The world’s largest brand of tropical fruit drinks, Maaza was founded in 1976 and is owned by The Coca-Cola Company. The fruit drink brand, popular for its selection of mango, orange, and pineapple drinks, has brought together Amitabh Bachchan and Pooja Hegde in its latest campaign titled ‘Dildaar Bana De’ in February 2022. This TVC is directed by the celebrated Bollywood filmmaker Shoojit Sircar.

    Maaza rolled out its new variant “Aam Panna”, which again grouped Amitabh Bachchan and Pooja Hegde together ahead of the summer season 2022.

    MediBuddy

    Founded in 2000, MediBuddy is a digital healthcare platform that helps the users book free consultations, checkups, lab tests and follow up the same without any hassles.

    The Bengaluru-based healthcare company roped in Amitabh Bachchan as its brand ambassador on February 8, 2022, who has collaborated with MediBuddy in their recent advertisement to promote MediBuddy Gold, a healthcare subscription package that works for the whole family. The Amitabh Bachchan featured MediBuddy advertisement that came out on March 10, 2022, explores the benefits of MediBuddy Gold subscription, which enables the families of the users to receive free unlimited medical consultations from experienced doctors that can be availed 24×7.  

    Muthoot Finance

    Muthoot Finance is one of the most reliable Indian financial corporation and the largest gold loan NBFC in India. Founded in 1939 by Mathai George Muthoot in Kerala, Muthoot offers a range of services including money transfers, foreign exchange and wealth management services, travel and tourism services and more.

    Amitabh Bachchan is the face of Muthoot as well, which launched its newest marketing campaign on February 4, 2022. The advertisement focuses on the belief and trust in the brand that everyone should maintain.

    Amway

    Amitabh Bachchan was roped by the popular direct selling company, Amway, as a brand ambassador, on October 27, 2021. The US-based company that manufactures a wide range of consumer goods, has collaborated with the Big B of the Bollywood industry to ensure that the veteran actor endorses the the brand and promotes the Nutrilite range of the Amway products along with guiding the youth, empowering the women and others with the help of their entrepreneurship schemes.

    FirstCry

    FirstCry is an Indian e-commerce store that was launched in 2010, the company is known for its huge variety of baby products. By 2020, the company had opened over 380 offline stores across the country out of which 350 were franchise stores making it Asia’s largest online shopping store for kids and baby products.

    Amitabh Bachchan was signed as the brand ambassador of the company in 2015, after the birth of his granddaughter. In the commercial, the actor is seen to be in confusion while shopping for clothes for an infant as their unlimited options. After the ad, the company witnessed a massive increase in sales as the ad resonated with the people and passively offered them a chance to connect with Big B.

    While talking about making Amitabh Bachchan its brand ambassador, Supam Maheshwari, CEO, and founder, Firstcry mentioned that the company needed to create maximum impact with the campaign. Amitabh Bachchan brings in credibility to the brand as he has a mass India appeal and he is also a caring grandfather.

    Maggi

    Amitabh Bachchan in a maggi commercial

    Maggi is an international brand that originated in Switzerland in the 19th century, however, the company was acquired by Nestle in 1947. Maggi is known for its seasonings, instant soups, and instant noodles that are popular in countries like India, Pakistan, Nepal, Singapore, Malaysia, Australia, New Zealand, and Bangladesh.

    Amitabh was the brand ambassador of Maggi but the actor stopped supporting the brand after a controversy with Maggi. The actor, however, has also been featured in many Maggi commercials before ending their deal, where the actor is seen introducing the brand to cater to the old generation audience and make them eat Maggi.

    The actor can be seen pitching the idea of happiness while eating the “2 minute waali Meri Maggi”. The campaign with Amitabh Bachchan was very successful, and Maggi made large profits out of it no doubt.

    Cadbury Dairy Milk

    Cadbury Dairy milk is a popular brand of milk chocolate that is manufactured by the conglomerate Cadbury. The brand was first introduced in 1905 in the United Kingdom and now has a huge portfolio of products under it. However, every product in this brand is made mainly with milk chocolate.

    The Cadbury Milk chocolate became the bestselling chocolate bar in the UK in 2014 and is also currently available in countries like India, Kazakhstan, China, Srilanka, and Pakistan. Big B became the company brand ambassador in 2004 and since then has appeared in many of its commercials.

    The actor is also responsible for making the tagline “Kuch Meetha Hojaye”  popular, emphasizing the celebration of the smaller things in life with something sweet like the Cadbury Milk Chocolate. In an interview, Bharat Puri the managing director of Cadbury said that they have chosen Amitabh Bachchan because he has a universal appeal that extends to everyone from 6 to sixty years old.


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    Kalyan Jewellers

    Kalyan Jewellers is one of the most popular Indian jewelry showrooms chains. The company currently is present in overall metro cities of India and even in West Asia and has over 8000 employees. Amitabh Bachchan and Jaya Bachchan became the company’s global ambassadors in 2012.

    Thanks to his efforts Kalyan Jewellers has now become India’s single largest self-owned jewelry chain. The group currently holds a strong presence especially in South India, with 35 stores across four southern states. The ad commercial of Kalyan jewelers features Amitabh Bachchan with his daughter Shweta Nanda.

    This ad beautifully portrays the charm that jewelry adds to every occasion. The scene features Amitabh Bachchan buying jewelry for his daughter and his wife which evokes a very relatable emotion in the audience.

    Parker Pens

    The Luxor Writing Instruments company brought out the Parker range of pens, which are marked by their elegance and sophistication. These Parker pens were initially endorsed by Amitabh Bachchan between 2001 – 2008, and after a gap of 2 years, the Bolywood superstar had again resumed his collaboration with a 2 year-long contract on June 15, 2011.  

    Emami

    Emami Limited is a leading personal and healthcare products conglomerate that has its headquarters based in Kolkata. The company is a growing global presence and a huge portfolio of well-known products like Boroplus, Navratna, Fair and Handsome, Zandu Balm, Kesh King, She Comfort, Mentho plus Balm, and Fast Relief.

    It has over 250 products made with ayurvedic formulas which are available in more than 50 countries like the UK, Poland, Russia, Ukraine, Belaris, UAE, Saudi Arabia, Qatar, Bahrain, Kenya, Singapore, Malaysia, and Bangladesh. The company has had other Bollywood actors as its brand ambassadors like Juhi Chawla, Katrina Kaif, Kangana Ranaut, Sonakshi Sinha, Salman Khan.

    Emami made Amitabh Bachan the brand ambassador for its Boroplus brand which is a natural antiseptic cosmetic brand originating from Russia. The actor has been featured in many television advertisements in the ad campaign of Boroplus. It is because of these ads that the brand has become successful and positioned itself in the audiences’ minds.


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    Gujarat Tourism

    The actor is currently the brand ambassador of Gujarat Tourism and is featured in many commercials of the ad campaign. The “Khushboo Gujarat Ki” taglined campaign by celebrity Amitabh Bachchan became so popular that it increased tourism in Gujarat by 14% per annum which is twice that of the national growth rate.

    This campaign has won several awards and has increased the benchmark of tourism ads by making Amitabh Bachchan its face. Big B became part of the initiative by the Gujarat Government to promote its Tourism.

    In the advertisement “Khushboo Gujarat Ki” Amitabh Bachchan can be seen in tourist spots like Bhuj, Dhola Veera, Mandvi and Rann of Kutch while exploring the culture of Gujarat and urging people to travel to Gujarat.‌

    Lux

    Lux Industries, a notable innerwear manufacturing company of India, is one of market leaders of the Indian segment of innerwear. Founded in 1957, and boasting of a complete range of innerwear for men, women and children, Lux is a famous name still in its niche.

    The popular inner garments company had roped in the veteran actor as the brand ambassador of Lux Venus and Lux Cott’s wool in August 2017. Amitabh came out with the advertisement of Lux Inferno last in October 2019 after featuring in multiple ads for the company. Kartik Aaryan was another actor who was seen alongside Bachchan in the same ad.

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    JustDial

    Justdial Limited is a company that provides local search for different services in India over the phone, website, and mobile apps. Justdial has its headquarters based in Mumbai, Maharashtra but also has offices in cities like Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, New Delhi, Hyderabad, Jaipur, Kolkata, and Pune. In 2020, Justdial has more than 10,984 employees.

    Amitabh became the brand ambassador after investing an undisclosed amount in the company. This investment was later confirmed as Rs 6.27 lakhs in 2013 when he bought 62,794 shares of JustDial, which gave him returns close to Rs 7 crore, a whopping 10190% returns. Amitabh has helped increase the popularity of Justdial by featuring in their ad commercials. The actor can be seen portraying how the Just dial app is better than its competitors, its features and it is a one-stop-shop for all their customer’s needs.

    Dabur Chyawanprash

    Dabur took over the 2,500-year-old Ayurveda formula with its brand purpose and created the country’s first-ever branded Chayanprash in 1949. The company claims that two spoons daily of Dabur Chyawanprash support immunity and are beneficial for overall health and well-being.

    The company has made many iconic ads with Amitabh Bachchan as its brand ambassador and continues to aim in boosting the country’s immunity, especially in the times of the Covid pandemic. In the 2000s, the company witnessed a sudden dip in sales that is when the actor was roped in to be the face of the brand and drive its growth.

    The company put out its largest ad campaign with Rs 10 crore featuring Big B, which showed him being strong after eating Chyawanprash and which provides immunity to all kinds of disease. Amitabh Bachchan made it a household name by changing the perception of the product.      


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    ICICI Prudential Life

    ICICI Prudential Life Insurance Company Limited is a popular life insurance company in the country. It was originally established after the joint venture between ICICI Bank and Prudential plc.

    The company is headquartered in Mumbai, Maharashtra, and offers services life insurance and asset management business. The company signed Amitabh Bachchan as its brand ambassador and was paid Rs 10 crore as endorsement fees to be featured in its commercials.

    In an interview, the actor commented on his association with the company by saying that, he was happy to associate with ICICI Prudential Life as he sees life insurance as a product that offers a feeling of reassurance to people, for all of them who opt for it. He also added that ICICI Prudential Life has been able to make a mark in the industry and is a trusted life insurance brand.

    Polio Vaccine

    Amitabh Bachchan is the face of the Polio campaign in the country, the aim of the campaign is to spread more awareness about the easy availability of the polio vaccine. The actor’s partnership with UNICEF has successfully persuaded many parents to get their children vaccinated especially in rural areas.

    The tagline of the campaign “Do Boond Zindagi Ki” talks about the importance of the two drops of the polio vaccine. This award-winning campaign ad was featured on Television and radio emphasizing the seriousness of the issue.

    The actor also took part in many public appearances and field visits to remote areas of the country to create awareness about polio prevention. Amitabh Bachchan plays the main role in why the campaign was successful as the actor has a huge popularity, credibility, and mass appeal not only as a celebrity but also as a humanitarian.

    Navratna Oil

    The popular Emami Oil product, Navratna oil, which is well-known for its cooling benefits and the relief that it provides people from headaches and body aches is an Ayurvedic product and has seen Amitabh Bachchan time and again as its endorser. The Big B has featured in multiple advertisements created for the promotion of the same and in the latest of the advertisements he has also sung the iconic Pyaasa song “Sir jo tera chakraye” performing as #RaahatRaja.  

    Along with the advertisements and investments, Amitabh Bachchan also usually remains busy on his work front. Runway 34, Brahmastra, Jhund, Goodbye, and The Intern are some of the movies that Bachchan is currently working on, as of reports dated January 31, 2022.  

    Dr Fixit

    Hailed as a leading waterproofing expert, Dr Fixit from the popular adhesive brand, Pidlite, brings right waterproofing solutions for the users to make their homes leak-free with the best waterproofing services in India.

    Dr Fixit had announced Amitabh Bachchan as its brand ambassador in August 2016. According to the deal, the veteran actor was selected to be the person to spearhead its flagship campaign and act as the face of the brand across multiple engagement platforms. The recent Dr Fixit campaign that came out in December 2020 was the last campaign of the brand that featured Bachchan.  

    Reid & Taylor

    Founded in 1998, by S Kumar’s Nationwide (SKNL), Reid & Taylor was a fabric and suiting brand. As per the last reports, the Reid & Taylor brand’s shares were liquidated in December 2018 after RTIL was dragged to insolvency court.

    This popular suiting and fabric manufacturing company had announced Amitabh Bachchan as its brand ambassador in July 2013, after which Bachchan had featured in a number of the Reid & Taylor advertisements.  

    Mankind

    Mankind Pharma is a pharmacy company, which is counted among the top pharmaceutical companies in India. Founded in 1995, Mankind operates 34+ overseas destinations and boasts of 14000+ happy customers.

    The popular medicine manufacturer had collaborated with Amitabh Bachchan towards the end of October in the year 2017, announcing the veteran actor as its brand ambassador. The latest Mankind ad has been launched in September 2021 and features Amitabh as well.  

    Conclusion

    When it comes to endorsements and advertisements Amitabh Bachchan is one of the most sought-after actors even at his age because of his reliability among the masses, elegance, trustworthiness, statesmanship, mass appeal, and maturity. He is also the one of the highest paid actors to feature in endorsements.

    Amitabh Bachchan is the country’s most iconic actor as he has starred in more than 190 movies since the 1970s. The actor is loved, admired, and respected by a massive public following. Big B as most people fondly call him is one the most prominent celebrity in the country, which is why many companies still prefer him to be featured in their advertising campaigns.

    FAQs

    Who is Amitabh Bachchan?

    Amitabh Bachchan is one of the most iconic actors with more than 50 years in the industry, a film producer, television host, playback singer, and a former politician.

    What is the brand value of Amitabh Bachchan?

    The brand value of Amitabh Bachchan is $41.2 million (2018).

    What are the main brands endorsed by Amitabh Bachchan?

    The main brands endorsed by Amitabh Bachchan are Polio Vaccine, ICICI Prudential Life, Dabur Chyawanprash, Just Dial, Gujarat Tourism, Emami, Kalyan Jeweller, FirstCry, Cadbury Dairy Milk, Maggi.

    What are the other brands endorsed by Amitabh Bachchan?

    The other brands endorsed by Amitabh Bachchan are Parker Pen, Lux Innerwear, Dr Fixit, Pepsi, Tata Sky, Mankind, Reid & Taylor, Flipkart, TVS Jupiter, Cycle Agarbathi, Tanishq, and other government campaigns like Swacch Bharat Abhiyan, etc.

    How much does Amitabh Bachchan charge for a brand endorsement?

    Amitabh Bachchan charges over Rs 5 to 8 crore for an ad commercial.

    What is the net worth of Amitabh Bachchan?

    The net worth of Amitabh Bachchan is $400 million (2021).