Leave policy is a significant determinant when an employee signs up for a job. Leave policy in an organization can tell a lot about how well his/her work-life balance will be. Companies these days have gruelling schedules, more so since the pandemic. Working consecutively for more than 12 hours five to six days a week is hectic enough and employees seek reimbursement of their clocked time through weekends and offs.
Leaves are the means to retain the spent energy at work so as to be more productive and efficient at work. There are several types of leaves in a leave policy of a company that helps an employee take some time off. Notably, not all companies have the same leave policy.
Here’s a list of types of leaves a company should consider having in their leave policy.
1. Sick Leave
Sick Leave Entitlement: 9 to 14 days
Sick Leave
Sick leave is a leave policy of the company where the time off is given by a company to take care of themselves during an illness. Companies must have sick leave to make sure employees take the days off to recover without having to think about the loss of pay.
Companies are advised to provide at least 15 days of sick leaves in a year. Sick leaves can be carried forward to the following year and should be extended in case the employee has been sick for a longer period or has a severe illness.
2. Casual Leave
Casual Leave Entitlement: 9 to 14 days
Casual leaves are called upon when the employee needs some time off with themselves, during family events, vacations or simply just to relax. Time constraints and working in shifts make employees miss out on the life that is happening outside their cubicles. Rejuvenation is important for employees on all levels and allows them to bounce back with better productivity.
3. Religious Holidays
Leave Entitlement: –
In a country like India, festivities are always around the corner. Unlike other countries around the world, it is not confined just to Christmas. We have a hoopla of festivals during the second half of the year which has consecutive festivals like Eid, Navratri, Dussehra, Diwali and so on. Festivals in India count as the time when people away from home go back to visit their friends and families.
Currently, companies that are outsourcing employees do not allow religious leaves as the parent companies do not associate with Indian festivities. It is necessary, especially in a country like India to provide religious holidays so that the people can experience their cultural activities and reconnect with families.
4. Public Holidays
Leave Entitlement: –
Public holidays are days when the government decides to shut down services across the country. Schools, colleges, and banks remain closed during Independence day, Republic day, Labour Day and the death of a prominent leader. These are government-mandated leaves and every company is advised to inculcate them in their leave policies.
5. Maternity Leave
Leave Entitlement: 7 to 17 weeks
Maternity Leave
We have come a long way from avoiding hiring married women into companies since the HR department assumed women won’t be as efficient as men since they could possibly get pregnant sooner or later. Women too, were hesitant when they thought of applying for better jobs. A mother can take maternity leave before and after the birth of her child.
Companies these days are not only hiring women despite them being married but also, on a humanitarian front, giving paid maternity leaves.
Some companies go as far as providing crashes at the workplace so that the working mother doesn’t have to leave her little one alone. This leaves the women employees feeling appreciated and empathized with and also helps them get back to work post-pregnancy.
6. Paternity Leave
Leave Entitlement: 1 to 2 weeks
Postnatal care is of the utmost importance when there is a newborn in the house. So the presence of the father proves to be a huge help in the household. Paternity leave is for fathers of a newborn and to help their partners get enough rest and support.
In most companies, this type of leave is not recognized as it is not bound by law. It is the responsibility of HR to understand the stressful time and make provisions so that men take time off to take care of their newborns.
7. Bereavement Leave
Bereavement Leave Entitlement: 3 to 7 days
No time is said to be enough when you’re trying to get over the death of a loved one. Bereavement leaves are leaves taken when an employee is suffering from a loss of life.
Such times are unavoidable and it is only human to allow your employees to take time off to mourn and manage responsibilities.
8. Sabbatical Leave
Sabbatical Leave Entitlement: 6 months
Sabbatical Leave
A sabbatical leave is a leave when an employee is in need of a break from work, either for physical and mental illness or to pursue his interests other than office work. It usually extends beyond three months unlike normal leave and assures the employee of his/her employment is intact when they come back.
Sabbaticals are usually taken by employees of educational institutes who are pursuing higher education or are doing any kind of research work.
9. Menstrual Leave
Menstrual Leave Entitlement: Basis on Need
If you are a woman and have to call in sick on the first day of your period, I feel you. If you’re a man, you’d argue that it’s unfair. But trust me, as I write this, I know thousands of working women would second this thought.
Most young women call in sick on the first day of their period because of unbearable cramps, weakness, or simply because it is impossible for them to get out of bed. Companies like Culture Machine, Gozoop, Matrubhimi are among the pioneer companies to finally address this issue. These companies add up to 6 additional leaves for women employees who cannot get to work during their periods.
10. Compensatory Off Leave
Compensatory Leave Entitlement: Basis on Need
Compensatory off leave is a leave when an employee has worked additional hours in a workweek or when a holiday falls on an employee’s scheduled day off. It also provides flexibility at work for employees. These policies and rules generally depend upon the particular organisation.
In the wake of Covid-19, many employers are setting a reset button on their leave policies. While most employers decided to let go of employees to bear losses, many of them have been reducing earned or paid leaves from their leave structures.
Employees who are now confined to work from home are now susceptible to more stress and anxiety. Although many employees found working from home more comforting, others are missing their workplace and the environment it provides for productivity.
The “one size fits all” does not apply to all organizations when it comes to leaving structures. Every company has designed its leave structure to ensure smooth functioning. And it is essential that employees feel appreciated and rewarded so they continue being loyal and be better engaged in their jobs.
FAQs
What types of leave are Employees entitled to?
Sick Leave, Casual Leave, Religious holiday, Paternity Leave, Period Leave, Maternity Leave and Compensatory leave are the leaves employees entitled to.
What is the leave policy as per Labour law?
The Factories Act has provided annually/earned leave of 12 working days for all the workers who have worked at least 240 days in a year.
How many leaves are allowed in a year?
18 leaves are allowed in a year as per the Factories Act.
Is Sunday included in earned leave?
Saturdays and Sundays shall not be counted as days of annual leave.
What is the Sandwich leave rule?
Under the sandwich leave policy, the non-working weekend days get added to the total leaves if an employee takes leave in the midst of two general leaves.
Guwahati is a sprawling city situated beside the Brahmaputra River in Assam. The city provides beautiful landscapes, a pleasant climate, modern shopping areas, modern apartments and considerably developed social infrastructure. Four Lane East-West Corridor will pass through Guwahati which connects all the state capitals of Northeast India. Completion of this project will boost the development of the whole region.
Startup Assam’s vision is to create a platform for entrepreneurs to connect to Angels and Venture Capitalists, Mentors and Industry experts. They want to create a problem-solving ecosystem where startups can get easy access to resources, evolve and co-exist. Here is a list of some of the successful startups in Guwahati (Assam).
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Digital Ant is an e-learning platform for digital marketing. Their courses are job oriented but the company claims to have entrepreneurship modules, in case you are not interested in jobs.
Digital Ant provides 3 levels of courses in digital marketing. The first one is “Foundation level“, a 3-month course. Second is “Advanced level“, a course for 6 months. The last is a “Professional level” course for 4 months.
The company was founded by Manish Choudhary who has 15 years of experience in digital marketing.
2. Redlemon Communications
Founder: Rakesh Doley & Pankaj Gogoi
Year Founded: 2011
Industry: Web Development
Redlemon Communications Logo
Redlemon Communications is a web developmentcompany. As of now, the company has 3 web-based projects- Cellfisher, Eshopany and Poridhan.
Cellfisher is a taxi service provider for the people in the city of Guwahati. They attract customers by providing lower prices than other companies in the city. The project is made in a collaboration with Vodafone and plans to expand its service as a marketplace company.
Eshopany is an e-commerce platform for selling ethnic products. On the other hand, Poridhan is an NGO based in Guwahati launched by this startup. Besides these projects, Redlemon provides services like IT training, consulting, etc.
Rakesh Doley and Pankaj Gogoi founded Redlemon Communications in 2011.
3. Olatus Systems
Founder: Parash Borthakur, Nilotpal Rabha
Year Founded: 2014
Industry: Manufacturer
OLatus Logo
OLatus Systems Private Limited manufactures Arduino Boards, Interfacing Boards, Connecting Wire, Sensor Modules, Automatic Dawn To Dusk Sensor Board, Development Board, SMPS Adaptor, Robotics And Diy Kits, Prototyping And Tools, Electronic Modules.
OLatus Systems is backed by a sound infrastructure that is outfitted with all requisite tools and technology and spread over a wide area. Infrastructure has been divided into various specialized units like processing, quality control, R&D and warehousing & packaging unit. These all units work in collaboration with each other to formulate pure quality products.
4. MotoHut
Founder: Glen Grimett
Year Founded: 2015
Industry: eCommerce
Motohut Logo
Motohut sells motorcycle parts, gear and vehicle accessories. The company has a wide range of products for bikers and other vehicle lovers, which they can explore. The startup is doing well in the city as people in Guwahati love travelling. Motohut was launched in 2015 by Glen Grimett.
5. Dawai Lo
Founder: Pankaj Maheshwari and Abhimanyu Modi
Year Founded: 2016
Industry: Online Medicine Delivery
Dawai Lo Logo
Dawai Lo is an online platform that provides door-to-door delivery of medicines. DawaiLo is founded by Pankaj Maheshwari and Abhimanyu Modi in 2016. Dawailo is one rare startup from Assam which has found a foot in the extremely complicated online medicine delivery sector. It provides facilities like proper filing of client details, a telephonic reminder system, strict prescription based orders, proper invoicing, discounts on medicines, etc.
6. nDimensions
Founder: Ajith Kumar
Year Founded: 2017
Industry: Education Management
nDimensions Logo
nDimensions provides courses on entrepreneurship to school students by partnering with the school. nDimensions targets the school students to create an impact and to bring about an entrepreneurial way of life and thinking right from the roots. nDimensions is a B2B model which directly partners with schools to provide service and as a value addition, it provides their students with an online platform to discuss and validate their ideas.
7. PriceBoard
Founder: Samiran Raj Boro
Year Founded: 2014
Industry: Marketplace
Priceboard Logo
Samiran Raj Boro, the founder and CEO of Priceboard, completed his graduation from Guwahati University. The idea behind his startup, Priceboard, was similar to Snapdeal. It compares the prices of different products on different sites and helps the customer to find the best brands for them. Priceboard has made a mark among customers for gadgets’ price comparison. This Guwahati startup was launched in October 2014.
8. PicknDel
Founder: Tullika Batra
Year Founded: 2016
Industry: Food Delivery
PicknDel Logo
PicknDel is a food delivery app. PicknDel provides a complete food ordering and delivery solution from the best neighbourhood restaurants to the urban foodie. Currently, it has more than 10K downloads. The service of PicknDel is very fast, and at the same time very simple and user friendly.
9. BlueWhale
Founder: Kunal Agarwal
Year Founded: 2013
Industry: Transportation
BlueWhale Logo
BlueWhale app aims to make the import and export of goods and services easy and reliable. It carries out international trade and trade within the country. Keeping its geographical location in mind, Guwahati is the best city for international trade as well as import and export. The BlueWhale app also lets you understand the shipping trade terms. Also, it shows the latest news and articles related to the shipping business.
Kunal Agarwal, the CEO and co-founder of BlueWhale, is a graduate of IIT Bombay.
10. Alchemy Media Lab
Founder: Akram Wasim and Jan Mohammad Sheikh
Year Founded: 2015
Industry: Marketing
Alchemy Medialab Logo
Alchemy MediaLab offers digital solutions to its clients like strategic marketing, branding and creativity. The brand was formed in 2016 and it offers branding ideas, communication strategy, creative design, digital marketing, campaign design, and media planning to its clients.
11. Brahmaputra Fables
Founder: Dhruba Jyoti Deka
Year Founded: 2017
Industry: Online Shopping Portal
Brahmaputra Fables Logo
Brahmaputra Fables is an online shopping portal entirely run and managed by a small team of people devoted to taking authentic traditional products from Assam to the world digitally. Founder, Dhruba Jyoti Deka started Brahmaputra Fables from his own village of Sarthebari in Barpeta district in Assam, which is renowned for its brass and bell metal handicrafts.
12. Web.com
Founder: Atreyee Borooah Thekedath
Year Founded: 1999
Industry: Information Technology & Services
Web.Com Logo
Web.Com is a software company in Guwahati with 20+ years of experience in the software domain. Web.com is a trusted and reliable technology partner to hundreds of organizations. The company’s clients are from backgrounds as diverse as large Public Sector undertakings like ONGC to central and state governments, central universities, banks, media houses, and start-ups.
Web.Com is one of the empanelled vendors of the Government of Assam for the standardization of all Assam Government’s departmental and district websites. Web.com offers various services like website designing, SEO and SMO Services, web application development, mobile app development, custom software development, e-Commerce website development, and digital marketing.
This is our list of successful startups and entrepreneurs in Guwahati. Hope you this list helps you have an idea of how to start a business on your own in Guwahati (Assam).
FAQs
What are some of the successful startups in Guwahati?
Digital Ant, PicknDel, Redlemon Communications, MotoHut, Dawai Lo, PriceBoard, and Brahmaputra Fables are some of the successful startups in Guwahati.
Which business is best in Assam?
FMCG and Grocery Store, Local Handloom, Tourism Business, Bakery Business, Fish Farming, and Health Care and Pharmaceuticals.
India has witnessed a significant increase in the emergence of startups in the last few years. India is now the world’s second-largest startup hub, with over 94 unicorns in total. Indian entrepreneurs have evolved into powerful drivers of the country’s economic progress. This is undoubtedly the best time to start a successful company in India.
With the Government encouraging people to form their startups, more and more people are indulging themselves in this journey. Currently, we have over 65000 startups in the country. The best part is every sector be it fintech, digital marketing or any other, is flourishing in the country.
Graph showing the Top 5 most valued Indian Startups as of the end of 2021
You got a Startup idea to build a product that could change lives. You have the BusinessModel and Product Development roadmap laid out. You might even have a small team to get started in your startup. And then comes the real problem that every Entrepreneur faces – funds to hatch the plan.
We all know that timing plays a major role in the success of any startup. It’s not a simple task to transform the ideas into a profitable business. Founders might not always have the funds to launch the product at the right time in the market at the beginning. Since growth is the main goal in the initial stages, startup owners must understand how to raise the “seed” capital.
What are Seed Funds?
Startups raise seed funds essentially for operational costs like hiring the right people, purchasing tools, leasing offices and more. This crucial step forms the solid basis for launching a thriving business at the right time. When you start a business, the most important thing that is needed is funding. Seed funding means the funds by investors provided to your business in the initial stage. The investors pour their funds in return for an equity stake at the initial stage of business. It is at the early stage that the investment by the investors is done, which helps the business to grow and make its capital. Seed funding should not be confused with a loan. Investors get equity in the company for their investment. Now that we know what seed funds are and why they are crucial, let’s dive deeper into the different ways to raise seed capital for your startup.
Crowdfunding is becoming increasingly popular in recent years. Many startups have successfully raised seed money through crowdfunding platforms like Kickstarter, Indiegogo and Wefunder. The process involves creating a campaign to convince and persuade thousands of people to invest and buy your product before its developed. This method is a great strategy for founders who do not want to give up equity and dilute the company at the seed rounds. The idea is to build the product from the money made from pre-sales and ship it when ready. Startup founders also utilize crowdfunding websites to understand the market and assess the demand for their products. The idea is to build the product from the money made from pre-sales and ship it when ready.
Friends and Family are mostly the first places every entrepreneur reaches out to for investment when getting started. Some founders offer equity in the company but many consider this investment as a loan. This method provides a little breathing room in terms of loan repayment.
Accelerators
Acceleratorstypically exist for startups that need assistance with launching and growing the company. Accelerators like Y Combinator runs programs to choose startups for investing. The selected startups get a pre-decided amount in return for a specific percentage of equity. They also support startups with Mentorship and Networking events where the founder gets exposure.
Incubators
Incubatorsare specifically created for startups that are at an early stage. They facilitate the development of ideas and the validation of market fit. The investments are usually small as most founders get this funding to nurture the idea and introduce innovations. Incubators also offer Workspace and Mentorship Support and Networking Opportunities for founders.
Many established corporations consider startups as a major source of fresh talents and innovative ideas. Megacorporations are always on the lookout for new ways to invest in emerging technological innovations. Again, this type of financial help gives the startup much-needed exposure and is frequently a precursor to a potential acquisition.
Bootstrapping
Let’s not forget that not every startup needs to raise money at the seed stage. Bootstrapping is the process of funding the startup with your savings and reinvesting the profits from the business. Many startup founders use their own money to get their businesses off the ground to eliminate giving away equity at the initial stages. Bootstrapping, on the other hand, might put entrepreneurs under further financial strain.
Venture Capital Funds
Venture capital firms offer seed funding for startups with high growth potential. Venture capitalists provide both professional experience and money to entrepreneurs. This type of investment calls for the exchange of a company’s equity for financial assistance. VCs review a lot of projects but only invest in a small percentage of them, so you’ll have to stick out from the pack.
Angel Investments
Angel investors are affluent people who invest their own money as seed capital in businesses in return for equity of the company’s ownership. This process is relatively quicker than a VC investment. Many angels are known to use convertible debt as it has the advantage of deferring the company’s value until the next funding round. Angel investors also get discounts for investing early in the startups.
Debt Funding
Debt funding is often provided by the bank, an investor or any financial institution to the startup founder. Here, the founder is borrowing the money for a fixed rate of interest instead of giving away any equity in the company. The capital must be repaid with the interest at the agreed timeline. It’s important to note that the only advantage for the investor here is the interest amount.
Government Grants and Schemes
The Indian government has stepped up to support young entrepreneurs who need help with growing their startups. The government has taken initiatives likeThe Startup India Seed Fund Scheme (SISFS) which intends to support startups with the conceptualizing of new ideas, developing prototypes, determining the demand in the market and monetization.
Conclusion
There is no doubt that raising the seed funding is difficult. Gaining the right understanding of the options available for you is the key and we hope that our information has helped you. You must also know and understand how the different kinds of investors operate, how they make financial decisions to help your startup and how their seed fund can help you grow. It’s also worth noting that seed financing isn’t just for the early stages but it’s also for the years ahead. Also, keep in mind that timely capital is critical for companies to stay up in a challenging market like India. A startup that sets growth initiatives should be able to use the seed capital to raise further investments.
FAQs
What is Seed Funding?
Seed funding means the funds by investors provided to your business in the initial stage.
What are some of the effective ways of raising seed funds?
Some common and effective ways of raising seed funds are Crowdfunding, Friends and Families, Accelerators, Incubators, Bootstrapping, etc.
How many Startups are there in our Country?
There are currently over 65900 startups in the country. But the number is expected to rise shortly.
What is The Startup India Seed Fund Scheme?
The government has taken initiatives like The Startup India Seed Fund Scheme (SISFS) which intends to support startups with the conceptualizing of new ideas, developing prototypes, determining the demand in the market and monetization.
Durables also referred to as durable products or consumer durables, are items that do not have to be replaced frequently and generally endure for three years or more. Consumer durable goods stay long enough to purchase on a regular basis. Furnishings, automobiles, books, metal, and other consumer durable products are examples. In India, there are a number of consumer durables companies that make and supply such items. In the coming year, the sector’s market will be worth around $3 trillion. So, here’s a look at the top durable companies in India.
White Goods: Air conditioners, dishwashers, clothes dryers, drying cabinets, freezers, refrigerators, kitchen stoves, water heaters, washing machines, microwave ovens, and induction cookers are examples of white goods.
Brown Goods: Microwave ovens, grinders, chimneys, electric fans, iron, mixers, and other similar cooking gadgets are examples of these types of commodities.
Consumer Electronics: VCD players, DVD players, MP3 players, mobile phones, telephones, and other similar items fall within consumer electronics products.
In India, a number of consumer durables companies make and distribute such items. In the year 2020, the industry’s market was worth around $3 trillion. Apart from that, India is a fast developing country in the sector of technology.
Top 9 Consumer Durable Companies in India
1. Bajaj Electricals
Bajaj Electricals Logo
Counted among one of the top consumer durable companies in India, Bajaj Electrical is a well-known brand. The Bajaj Group, situated in Mumbai, Maharashtra, was founded in 1926 and is the parent business of Bajaj Electricals. Kitchenware, ceiling fans, table fans, pedestal fans, exhaust fans, light bulbs, lanterns, and battery torches are just a few of the consumer products produced by Bajaj Electricals.
Bajaj Electricals’ market capitalization as of August 2, 2021, is 13, 185.69 crores. Their products are all produced with cutting-edge technology. It has over 20 branch offices throughout the country. Bajaj sells its products in more than 5 nations, including the United Arab Emirates and the United Kingdom.
2. Prestige
Prestige Logo
It is an Indian firm that produces Prestige brand kitchen gadgets and cookware. Pressure and induction cookers, mixer grinders, glass top, and electric cookers are some of their best-selling items. The TTK Prestige consumer durables division is part of the TTK Group, a commercial conglomerate that was created in 1928. TTK Prestige is well-known and respected.
Prestige is one of the top consumer durable companies in India. It has a market capitalization of 12,060 crores as of August 2, 2021. All of their items fall under the category of kitchen appliances, and roughly 60% of regular and repeat clients trust them. For its efforts in the field, the corporation was also awarded the power brand award.
3. Philips India
Philips Logo
Philips India Ltd., headquartered in Amsterdam, is a Dutch multinational conglomerate. They are one of the world’s leading consumer durables corporations. Radios, shavers, and lights, among other things, are well-known and frequently purchased. Clinical intelligence, imaging systems such as CT and MRI, diagnostic monitoring, and defibrillators are among their healthcare offerings.
Philips has taken a number of steps to improve environmental circumstances. Their inventions and new procedures have gained them notoriety, and they are now one of India’s leading consumer durables enterprises.
4. Blue Star
Blue Star Logo
Blue Star Limited is a well-known refrigerator manufacturer. In India, the firm is also the major manufacturer of air conditioning equipment. It also provides other services such as electrical drilling and plumbing. High-quality air coolers and purifiers have come from their firms’ cutting-edge technologies.
With a network of 32 offices around the country, the annual income is around INR 5405 Cr. There is approximately 2800 employees total, with 3880 channel officers. They have a steady stream of corporate and commercial clientele.
The business segment and the after-sales segment are both included in their electromechanical project. Apart from that, their electronic and unitary products are among the best in the industry, making them India’s leading consumer durables company.
5. Whirlpool
Whirlpool Logo
Whirlpool corporation only entered India in the late 1980s through a partnership with the TVS group. They began producing and marketing washing machines in the union territory of Pondicherry, and now have facilities in Pune, Pondicherry, and Faridabad.
With a variety of items such as air conditioners, washing machines, refrigerators, and imaging equipment, their mission is to make happier households in the country. To assure customer pleasure, they have world-class dealers and retailers. With their state-of-the-art technology, they have reached new heights with their brand philosophy of serving clients from all over the world.
6. Voltas
Voltas Logo
Voltas is one of the top durable companies in India that is a division of the well-known Tata group. The company is professional in establishing market leadership through creative solutions. It’s a multibillion-dollar home appliance conglomerate known for its high-quality air conditioners and cooling systems. Their project businesses are divided into two sections. The domestic segment is one, and the foreign segment is the other.
To secure profitability, they deliver cutting-edge quality items. Air conditioners, air and water purifiers, water dispensers and cleansers, and other goods are among their most popular. A number of prestigious organisations had praised their work, and they had received numerous prizes.
7. Hitachi
Hitachi Logo
Hitachi is a Japanese multinational corporation that ranks 129th among Fortune 500 firms worldwide. The induction motor was the company’s first product. They produce and distribute a wide range of items, including automotive systems, construction machinery, defence systems, digital media products, and more.
Many hospitals throughout the world have purchased equipment from their electronic division, including particle treatment and cell therapy technology. Wires and cables are also bought and traded across borders. Hitachi is one of India’s leading consumer durable enterprises, providing social and infrastructural system facilities such as elevators and escalators.
8. Orient Electric
Orient Electric Logo
In 2011, the company entered the consumer durables industry and has performed admirably since then. The company is well-known for its cutting-edge, market-leading products. Emergency LED lamps, inverter fans, and UV sanitary machines are just a few of them. It has won the prize for best corporate super-brand. Their main goal and ambition is to make items more accessible to people all over the world by ensuring profitable products.
9. Godrej and Boyce
Godrej Logo
With over 616 million active consumers in the country, Godrej has succeeded in performance since its inception. It has also aided in the expansion of India’s economy and the development of its stakeholders. It is the first Indian firm to receive a nomination for the global cooling price.
According to projections issued in 2019-2020, their entire revenue is over INR 11,500 Cr. Lighting and security solutions are among their most trusted categories. With its foreign subsidiaries and affairs, the company has established global footprints on about five continents.
The company’s current ROE value is 20.5 percent, and thousands of people are actively contributing to its growth. Many people have put their faith in the country’s satellite launches and other aviation endeavours which makes it one of the best consumer durables companies in India.
The demand for a wide range of consumer durable products is steadily increasing in India, thanks to rising disposable income and technological advancements. As the price gap between the identical consumer goods produced by different companies narrows, this results in fierce competition among different consumer durable brands. These items are becoming less expensive by the day.
From US$ 6.3 billion in the 2010-11 fiscal year to US$ 12.5 billion in the 2015-16 fiscal year, the consumer durables market is predicted to grow at a 14.8 percent CAGR to US$ 12.5 billion in the 2015-16 fiscal year. According to the most recent data, it is predicted to grow by 9% by 2022, reaching US$ 48.37 billion.
FAQs
What is a consumer durable company?
Consumer durable companies are companies that manufacture consumer durable goods that are bought in the long run. Goods like refrigerators, dishwashers, washing machines, fans, etc.
What are the top consumer durable companies in India?
Some of the best Consumer Durable companies in India are:
Bajaj Electricals Ltd.
Prestige
Philips India Ltd.
Blue Star Ltd.
Whirlpool Corporation Ltd.
Voltas Ltd.
Hitachi Global
Orient Electrical
Godrej
What is an example of a consumer durable good?
Refrigerators, automobiles, furniture, household appliances, washing machines, and mobile homes are some examples of consumer durable goods.
Bhuvan Avnindra Shankar Bam is an Indian YouTube sensation, comedian and singer-songwriter hailing from Delhi, India. He is largely famous for his YouTube channel BB Ki Vines in which he portrays a man in his teenage years having hilarious conversations with a cast of various interesting characters portraying his friends and family, all played by him.
He started his career by posting a satirical video of a journalist asking insensitive questions to a mother about her son’s demise due to the Kashmir floods. His first video got thousands of views and went viral in Pakistan. This inspired him to start a proper YouTube channel in 2015.
Bhuvan Bam won the award for the Most Popular Channel on Youtube at the WebTVAsia Awards 2016. He was felicitated by the Hindustan Times at the first edition of their Game Changer Awards. And in 2017, India won the YouTube Creator Summit golf competition, where the main contributor was BB Ki Vines.
Bhuvan Bam has one of the highest subscribed YouTube channels in India and is the director of BB Ki Vines private limited corporation. He is immensely famous and has a wide audience and influence, especially amongst the youth of this country. This is the reason that he has an array of brand endorsement deals in his name. Among which are brands like Pizza Hut, Lenskart, Beardo, and others.
List of Brands endorsed by Bhuvan Bam
Bhuvan Bam is a very famous name now with a good amount of social media influence. He has got tons of followers on various social media platforms which makes him a target for brands to endorse their products. Some of the most famous brands endorsed by him are Pizza ut, Mivi, Artic Fox, Beardo, Lenskart, Winzo, etc.
Pizza hut is a multinational Italian-American food chain and international franchise founded in Kansas, United States of America in 1958. It entered the Indian market in 1996 and is considered the largest pizza food chain in the world.
Bhuvan Bam became the brand ambassador for Pizza Hut and was featured in its advertising campaign in 2019 to announce its new pizza range starting at ₹99 and ₹199. In this advertising campaign, Bhuvan was seen grooving to a trendy song called ‘Pizza Hut Javenge’.
Bam said, “I have never done any such thing before. There were a lot of new things that I did in terms of performing stunts and jumping off from places. We all have grown up eating pizzas from Pizza Hut and to get associated with such a brand is itself an honour and a dream come true. Every second was worth it!” on his collaboration with the pizza giant.
An electronic gadgets company, based in Hyderabad, was started by the husband-wife duo of Viswanadh Kandula and Midhula Devabhaktuni in 2015. Mivi signed Bam to be the brand ambassador of their company in 2018.
On the agreement, Bam commented, “I am delighted to be associated with Mivi and be a part of the company’s incredible journey. As a brand ambassador, it gives me an opportunity to drive the company’s consumer-first approach to offer quality products equipped with advanced features and superior designs. Considering my viewers are all Gen Z and are always on the go, Mivi’s technology, reliability & cost will suffice their needs. I’m looking forward to this partnership to grow leaps and bounds together.”
Apart from the advertisement campaign, Bhuvan Bam also promote MIVI in his videos well.
Arctic Fox
Bhuvan Bam featuring in an Artic Fox advertisement
Founded in 2018 by Sridhar Thirunakara, with its headquarters in Bengaluru, Karnataka, Arctic Fox is a backpack designing brand that has also ventured into the designing and production of different products like water bottles as well.
They signed Bhuvan Bam to be the face of their brand in 2019. The hard work and hustle that Bhuvan went and continues to go through to achieve and maintain the position that he is in resonates with the philosophy of the brand.
Bam on this association said, “Arctic Fox products are so innovative and stand for ideologies similar to mine. I always say ‘Hustle Karo Bhasad Nahi’ and Arctic Fox believes in the same that you can achieve what you want if you set your mind to it and keep going. So being their very first ambassador is a surreal new beginning for me. I’m looking forward to all the things that are coming up and let me just say, if you really, really want something in life, just Dive In!”
Beardo
Bhuvan Bam featuring in a Beardo advertisement
Beardo is a beard care brand that focuses not only on beard grooming products but skincare and body care products like face masks, soaps, body washes, moisturizers etc. It was founded by Ashutosh Valani and Priyank Shah.
Beardo recently collaborated with Bam for its 2020 ad campaign where he uploaded on his Instagram a video of him enacting various intense looks of bearded movie characters from Bollywood movies.
Beardo co-founder Ashutosh Valani said that “Bhuvan is the right choice for the brand because of the influence that he has on his target audience.”
Lenskart
Bhuvan Bam featuring in Lenskart advertisement
An optical prescription eyewear chain, Lenskart is an Indian company based in Faridabad. It was founded in 2010 by Peyush Bansal, Amit Chaudhary and Sumeet Kapahi. It has stores in more than 70 Indian cities. The company had a valuation of more than 1.5 billion US dollars in 2020 and a revenue of around 132 million US dollars.
In 2019, they announced that Bhuvan Bam would be the face of their brand, the company’s first male ambassador.
Bhuvan changed the landscape of internet content creation in India for the youth. He is a youth icon, a challenger of outdated norms and that makes him the perfect role model for everything that Lenskart wants to achieve with its brand. Digital is the way forward and both of them have their ideas perfectly aligned on that matter. He opened a Lenskart store in Gurugram, Haryana, where a large number of people showed up just to get the internet sensation’s glimpse.
WinZo
Bhuvan Bam featuring in Winzo advertisement
One of the biggest interactive entertainment and social gaming platforms in India, Winzo was founded in the year 2018 by Paavan Nanda and Saumya SinghRathore. Basically, the app gives out the opportunity to third-party games and gives them their platform, where people can play. Here, you can play various games and win real money.
In February 2022, WinZo announced that they have taken Bhubam Bam as the brand ambassador of the social gaming platform. Over 7 crore people already play on this platform.
WinZo co-founder Saumya Singh Rathore said that “Bam is one of the biggest digital stars and best entertainers of our age. He portrays over 20 interesting characters like Titu Mama, Bancho, Masterji, etc. and each of these characters constitutes a unique audience and fandom. In Bhuvan, we have got not one but 20 brand ambassadors. This collaboration is a match made in heaven.”
Ola Electric
Bhuvan Bam featuring in Ola Electric advertisement
Ola Electric is an Indian electric two-wheeler manufacturing brand. It was founded in the year 2017 by Bhavish Aggarwal. Its parent company is Ola Cabs. The brand is all about developing electric scooters.
Ola Electric took Bhuvan Bam as one of their brand ambassador for their electric scooters in 2021. Bhuvan Bam, being one of the most influential figures in the YouTube industry, Ola’s collaboration with him was a strategic one. Through this collaboration, their main aim was to create content that will help in presentation innovations to the public.
Bhuvan Bam regarding the association said that “I am really happy that Ola Electric considered me as one of their ambassadors. It’s truly exciting to be a part of this green revolution, something I’ve always wished for. The scooters are really sleek, attractive and are designed as per the Indian electric vehicle market. I have joined the green revolution already and I can’t wait for everyone to get their hands on it.”
Myntra
Bhuvan Bam featuring in Myntra advertisement
It is one of the largest fashionE-commerce companies based in India. Myntrawas founded in the year 2007 and since then it has never looked back and has been continuously serving Indians with fashionable apparel and accessories.
In 2020, Myntra made Bhuvan Bam their first digital brand ambassador, this collaboration was made to attract the tech-savvy generation and they decided to create content together. Regarding the association, Bhuvan, said, “I look forward to creating quirky yet relatable fashion-focused content with Myntra that will help countless young people comfortably and confidently express themselves through fashion. I am extremely proud to contribute to Myntra’s vision of powering the fashion tastes and preferences for an entire generation of people coming through.”
Faboom
Bhuvan Bam featuring in Faboom advertisement
Faboom is a popular fantasy sports platform founded in the year 2019. It was founded by Pratik Kumar, Rishab Mathur and Sudhir Kamath. Not only that, the platform won the Best Product Innovation Award in 2020.
Faboom roped in Bhuvan Bam in 2020 as their brand ambassador. The biggest Indian YouTube star Bam was the perfect choice for them. On his association with Faboom, Bhuvan said “It is of top-most importance to me that the brand I associate with aligns with my ideology and is equally relevant to my audience. We all have grown up playing sports and games during our childhood. At a time like this, especially when social distancing norms don’t allow us to physically relish those times, it’s really exciting how Faboom’s disruptive platform provides us with the exact same feeling of enjoying our favourite sport. I’m eagerly looking forward to being a part of this passionate group.”
Bhuvan Bam confirms his endorsements through Twitter
Tissot is a luxury watch brand, the brand is famous for producing stylish luxury watches at an affordable price. In 2019, Bhuvan Bam became the brand ambassador of the luxury watch brand. The influence Bam has on the youth is something on another level. People consume content mostly through the internet now, so naturally, Bhuvan Bam termed announced their collaboration on Twitter and termed it “The New Beginning”.
Conclusion
Bhuvan Bam has a large audience amongst the age group of 15-45 years. Not only does he have over 20 million subscribers on YouTube but has 14.2 million and 3.9 million followers on other social media platforms like Instagram and Twitter respectively. He has a tremendous influence on his target audience and that is why he is a hot property in the advertising world and attracts several successful brand endorsement deals from major as well as small companies like Pizza Hut, Mivi Myntra and others. Brands are aware of what kind of influence he has over youth because of his content, that are hilarious as well as provides moral messages
FAQs
What is Bhuvan Bam full name?
Bhuvan bam’s full name is Bhuvan Avnindra Shankar Bam.
What is Bhuvan Bam’s age?
Bhuvan Bam is 27 years old.
How many subscribers does Bhuvan Bam have?
Bhuvan’s channel BB Ki Vines has 20.6 million on YouTube.
How many followers does Bhuvan Bam have on Instagram?
Bhuvan Bam has 11.8 million followers on Instagram.
Brand ambassadors are an integral component of the formula that businesses and organisations use to develop a strong brand identity and reach out to customers on a regular basis. This strategy humanises branding and develops a connection with customers that other strategies, such as slogans or product placement, cannot.
Brand ambassadors are the public face of the company, and they are in charge of building and maintaining their own image in line with the company’s values and principles. Many brand ambassadors are expected to be active on many social media channels, write or blog about the brand or product, and attend product launches or other events to represent the business.
Bhuvneshwar Kumar is a prominent member of India’s current cricket team. He has guided India to numerous victories on his own. Despite his talent and popularity in the sport, Bhuvneshwar Kumar has yet to sign any brand endorsement deals.
What is commendable, however, is that Bhuvneshwar Kumar is still one of India’s highest-paid cricketers despite not appearing in many flashy advertisements or endorsements. According to Forbes Magazine, Bhuvneshwar Kumar is number 52 on the list of India’s 100 wealthiest people.
Asics has appointed Indian cricketer Bhuvneshwar Kumar as a brand ambassador for the country. Asics hopes that by partnering with the pace bowler, it would be able to reach out to more Indians and promote its global ‘I Move Me’ campaign.
Rajat Khurana, Managing Director of Asics India, said in a statement on the brand association.”We are incredibly thrilled to welcome on board the leading cricketer of our Indian cricket team as the brand ambassador for Asics India, his dedication to fitness on and off the field, which has contributed to Team India’s success, is admirable; they exemplify the brand’s core value.”
Bhuvneshwar remarked “I am really excited about representing one of the world’s best brands. Shoes are an essential aspect of our lives as athletes and fast bowlers. Given its best-in-class technology, Asics is one company that I absolutely trust and believe in.”
Playerzpot
Bhuvneshwar Kumar Playerzpot Endorsement
Cricketer Bhuvneshwar Kumar has been named a brand ambassador for Playerzpot, a fantasy sports gaming website. The cricketer will appear in the brand’s upcoming advertisements and will promote Playerzpot through engagement activities as part of the relationship.
“We are thrilled to welcome the two cricketing greats, Bhuvneshwar Kumar, to the Playerzpot family. It’s the start of a new era for the company, and we intend to expand rapidly in the Fantasy Gaming space. Cricket is a sport that piques the interest of Indians in general.” said Yogesh Doiphode, creator of Playerzpot
Nutramantra
This Ayurvedic skin and hair care brand debuted an ad commercial with Bhuvneshwar Kumar in the second part of 2018. Bhuvi’s face can also be seen on all of the brand’s male-oriented items.
FAQs
What is the net worth of Bhuvneshwar Kumar?
The net worth of Bhuvneshwar Kumar is Rs 65 Crore.
Who is the wife of Bhuvneshwar Kumar?
Nupur Nagar, an engineer is the wife of Bhuvneshwar Kumar.
What is the age of Bhuvneshwar Kumar?
Bhuvneshwar Kumar was born on 5 February 1990 and is 32 years old.
A brand ambassador (also known as a corporate ambassador) is a person hired by a company or organisation to promote a brand in a favourable manner and thereby help raise brand recognition and sales. In terms of look, behaviour, values, and ethics, the brand ambassador is supposed to represent the company. The ability of brand ambassadors to employ promotional methods to build the customer-product-service relationship and persuade a big audience to buy and consume more is a critical component.
Suresh Raina is without a doubt one of the best cricketers on the planet. His outstanding batting and fielding abilities provide the Indian team with both steadiness and security. Suresh Raina is also really popular. On social media, he has almost 30 million followers. He’s also a popular pick for a number of brands. It’s no surprise that Suresh Raina is one of India’s most well-known sports personalities, with lucrative commercial endorsement deals. Let’s take a look at all of the brands that have been associated with Suresh Raina throughout his career.
Suresh Raina has joined 9stacks as a brand ambassador. Raina will be seen promoting the company through different campaigns and various engagement events as part of the deal. “We all learnt a lot of new stuff during the lockdown, and I started playing poker online on 9stacks. It’s a fun skill game that requires you to think and use a variety of methods in order to win. I looked at all of the other platforms available, and I can certainly say that 9stacks is the greatest of them all. “I am ecstatic to be associated with the 9stacks poker platform and look forward to working closely with the brand in the coming months,” Raina remarked
WTF Sports
WTF Sports, a fantasy sports game website, signed cricketers Suresh Raina and Harmanpreet Kaur as global brand ambassadors in August 2020. Suresh Raina is also a strategic partner of WTF Sports. Raina says of associating with the brand, It’s thrilling to be a part of a fantasy sports platform like WTF Sports, not just as an ambassador but also as a strategic partner; it embodies everything I stand for and believes in; it’s feisty, fun, and competitive.”.
BharatPe
Suresh Raina has been named a brand ambassador for BharatPe, a banking platform. Raina got clearance from the team management to film for the brand’s promotional campaign before jetting off to the UAE for the IPL 2020.
Faintain
Suresh Raina Faintain Endorsement
Suresh Raina, an excellent cricketer, has been named as a brand ambassador for Fantain. “Fantain offers a fantastic method for sports enthusiasts to experience fantasy sports,”. I’m thrilled to be a part of a firm that gives sports fans a unique opportunity to get closer to their favourite sport Raina remarked.
“Suresh Raina is a legend in his own right, and we are happy to be connected with him,”. His sheer brilliance, teamwork, and energy have helped India and CSK win countless matches. As we construct a platform founded on trust and transparency, this relationship is a perfect fit for us. Suresh has our warmest wishes for the IPL and beyond.” Anand Ramachandran, Fantain’s co-founder and CEO, stated
Asics
The Indian cricketer Suresh Raina was welcomed to the huge Gurgaon headquarters of ASICS, a true sports performance brand. Suresh Raina, the newest member of the ASICS Athlete Family, debuted the brand’s GEL-KENUNTM KNIT footwear line.
Intex
Intex Technologies’ Director & Business Head (Consumer Durables & IT Peripherals) Nidhi Markanday said in a statement, “We are happy to have Suresh Raina as the brand ambassador for the speakers’ segment.
I’m excited to start a new chapter with the Intex brand. Apart from cricket, music is indeed what relaxes me, and Intex speakers have been a popular choice for years,” Raina explained.
IPOL Lubricants
The recruitment of prominent Indian cricketer Suresh Raina as the brand ambassador for IPOL Lubricants, the company’s trademark brand in the industrial lubricants category, has been announced by GP Petroleums Ltd, a leading lubricant manufacturer and part of the UAE-based Gulf Petrochem Group.
It’s a joy to partner with GP Petroleums, a well-known name in the lubricant sector. I’m excited to pursue this potential further, and I want to see IPOL take market share from other companies. “I look forward to taking the IPOL brand to new heights Suresh Raina stated.
Pure Play
Pure Play, a new sportswear brand that brings sports and play together on a single platform, has named Suresh Raina as its brand ambassador.
“We are really happy to have Suresh Raina join our Pure Play family,” He will be the face of the forthcoming Spring Summer16 advertising campaign for the brand. He is regarded as a role model for young people, fully embraces the brand’s attitude, and is the ideal face to move our company ahead say Pure Play co-founders Vishnu Bhagat and Rajesh Kukreja.
Ceat
Suresh Raina Ceat Endorsement
Ceat is an Indian tyre company established in 1942. We are really delighted to have Suresh Raina on board to represent the CEAT brand during cricket matches,” Raina is one of the Indian cricket team’s youngest and most energetic players, therefore we’ve strategically targeted him. He’s a perfect fit for our brand since he embodies the CEAT values of reliability, passion, and energy said Anant Goenka, MD, CEAT Ltd.
FAQs
What is the net worth of Suresh Raina?
The net worth of Suresh Raina is 185 Crore INR.
Who is the wife of Suresh Raina?
Priyanka Chaudhary, an Indian software engineer, former banker and social worker is the wife of Suresh Raina.
What is the age of Suresh Raina?
Suresh Raina was born on 27 November 1986 and is 35 years old.
The growth of our world and the evolution of technology have brought many opportunities. But they also resulted in pushing a few jobs to go extinct. Some careers are now on their pathway to extinction. Those jobs that adopted traditional means of working and those that were overtaken by modern technologies are in a downhill phase.
The reason for their fall is either the outcome of the job was no longer needed or they were replaced by technology and modern equipment. Here are some of such down-turning jobs that one should know before choosing a career.
Percentage of Tasks to be automated in various industries
The following is a list of the 8 fastest declining jobs of the decade:
Word Processor and Typist
Typist – Fastest Declining Jobs
The work of Word Processors and Typists is to use computer systems, word processors or a typewriter to type letters, documents, reports or any other required materials. Some additional clerical duties are also added to their job profiles like answering phone calls, running errands, etc., This job has seen a negative trend in the past decade. And it is expected to continue in the future too.
The cause of its downfall is reasoned after growing automation in this field of work. The modern tools and software make this job quick and simple thus eliminating the need for a typist. Word Processor and Typist profession has seen a decrease in career opportunities by 74% in the past 15 years. They are expected to fall further by 36% in the next decade.
Nuclear Power Reactor Operator
Nuclear Power Reactor Operator’s job is to monitor and control nuclear reactors. They have to inspect the equipment, control its functions and record data in logs. The operator’s work is also to determine any malfunctions or abnormalities in the system and come out with a proper solution to fix the issue.
The Nuclear Power Reactor Operator work is now getting automated and is being replaced by advanced types of equipment. The risk of automation in this field of work stands at 69% in the future. As a result, the job opportunities for nuclear reactor operator is expected to fall by 32% by 2030.
Data Entry Keyers
Data Entry operators – Fastest Declining Jobs
Data Entry Keyers are those who are involved in administrative work. Their duties include verifying data, keeping up activity logs, maintaining purchase and sales bills and other related activities. They should also look for mistakes and keep the data error-free. But with the technology and automation, everything has been computerized right from maintaining data to detecting and rectifying errors. This has severely impacted the need for data entry keyers. By 2030, the demand for this job would furtherdecline by 25%.
Travel Agent
Travel agents – Fastest Declining Jobs
Before the boom of the internet and e-travel apps, we needed travel agents to plan our travel and book commutes. They served as the planners of people’s travels, vacations and everything that involved transport. But now, technology has made this process simple and given us the authority to plan our travel by ourselves. The work done by travel agents has been brought into mobile apps, with additional offers and discounts on prices, thus encouraging people to move towards them. This online trend will further affect this occupation and cause a fall of 20% in the next 10 years.
Door-to-door Salesperson
Salesperson – Fastest Declining Jobs
The Door-to-door salesperson is a job that is almost on the verge of extinction. Earlier there used to be several people knocking on our doors trying to sell various products. They used to come up with unique or some less-known products tagged with exciting offers. Now, this job has been endangered with the entry of technology and online shopping. The e-commerce sites have locked people into their apps with every product they could think of. People are updated with every new product launch through these online sites. Thus the need for salespeople is rapidly decreasing and is further expected to fall by 24% in this decade.
Watch and Clock Repairers
Watch Repairing – Fastest Declining Jobs
The trend toward wearing watches is slowly declining day by day. Not many people are wearing them these days as mobile phones additionally took up the duties of watches. Nowadays, several advanced innovations are being stuffed into these watches and clocks to boost their sales. The affordable cost of these devices is encouraging people to replace the existing items with new ones instead of repairing them. This has started eliminating the need for watch and clock repairers. It is estimated that the requirement for this job would decline by 25% by the end of this decade.
Prepress Technician was once the most popular and demanding job. The environment of work constitutes printing and press. A prepress technician is supposed to check proofs and ensure the formatting, color, and text of the document before printing. They are also responsible for the functioning and maintenance of the printing press equipment.
Now, with the introduction of technology, most of the prepress technician’s works are automated. The preset programs in computers perform their duty quickly and flawlessly. This has started eradicating the demand for prepress technicians which is further expected to go down by 20% in the forthcoming years.
Taxi Drivers
Taxi Drivers – Fastest Declining Jobs
This may seem to be a shocker but it is going to happen somewhere in the future. Within a decade would be no surprise. Companies are ready to adopt new ways to reduce their operating costs. Like, if you can self-drive, then these companies rent out taxis without drivers thus eliminating the labor cost from the actual charge. Now, the technology is stepping into the business where efforts are made to automate the driver’s job thus completely removing the need for a driver.
If this is successfully incorporated the taxi driver’s job would face a severe hit. With the prototypes already on the run, demand for this job would decline with the success of this system.
Conclusion
The jobs listed above are facing a gradual fall since the boom of the internet and the development of technologies. The works of typists, data entry keyers, and door-to-door salespeople are mostly automated and made handy by technology. Some of the other careers are replaced by modern innovations. So, the need for these jobs is highly anticipated to fall in terms of opportunities and scope and soon might vanish from the career society.
FAQs
What are the jobs losing their demands over technology?
Some of the jobs that are fastly getting declined and replaced by technology are:
Word Processor and Typist
Nuclear Power Reactor Operator
Data Entry Keyers
Travel Agent
Door-to-door Salesperson
Watch and Clock Repairers
Prepress Technician
Taxi Drivers
What percentage of jobs has technology replaced?
Around 29% of Jobs are getting replaced by technology.
Will technology reduce human employment opportunities?
AI and robotics are taking over different jobs in most of industries, thereby reducing employment opportunities for humans.
Brand ambassador are the crucial part of brand marketing, as they are responsible in the positioning of the brand image, gaining new customers and retaining the existing ones. One of the other common reasons for a company to get a brand ambassador is to reach the target audience of the company and create awareness about the brand.
One of the top celebrity brand endorser in India is Katrina Kaif. Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry. Katrina is also one of the highest paid actress and among the top ten celebrity endorsers in the country.
Katrina has been a part of many box office hits and won awards like the Filmfare, despite the criticism for her acting and repetitive roles. The actress is known for her work in movies such as Maine Pyaar Kyun Kiya?, Namastey London, Raajneeti, Zindagi Na Milegi Dobara, Bang Bang!, Tiger Zinda Hai, Zero, etc.
Katrina is also the founder of Kay Beauty which is an Indian Cosmetic Brand, sold on the Nykaa’s website and its retail stores. The actress has contributed to her mother’s charity and participated in many stage shows. Katrina is known to charge over Rs 7 to 9 crore per endorsement deal. The net worth of the actress is estimated to be $30 million in 2021.
Here is a list of popular brands endorsed by Katrina Kaif. Some of the most prominent brands endorsed by Katrina Kaif are Kay beauty, Nykaa, Lenskart, Kalyan Jewelers, Reebok, and more.
Kay Beauty is a popular Cosmetic Brand in the country that was founded by the Bollywood star Katrina Kaif. The beauty line is available on the Nykaa’s website and its retail stores. The company currently has two types of store which are Nykaa On trend and Nykaa Luxe. Kay beauty is divided three sections which are Kolor, Kover, Kare which are products dedicated to different parts of the face.
The brand has 48 different pieces makeup priced at an affordable range of Rs. 249 to Rs. 799. Kay Beauty is India first celebrity brand. Katrina has endorsed her own brand in many unique and creative multimedia ad commercials. Commenting on her vision for the brand, the actress said that Kay beauty is not just a brand endorsement, but her brand that truly represents who she is.
She also plays an active role in marketing the company and has come up with trending hashtags like #MakeupThatKares and #ItsKayToBeYou, through which the brand talks about the gap that the brand fulfils by providing a makeup collection that have care ingredients to nourish the skin.
Nykaa
Katrina Kaif Endorsed brand – Nykaa
Nykaa is one of the top Indian eCommerce site that specializes in cosmetics and skincare/beauty products. The company was founded in 2012 by Falguni Nayar and has its headquarters in Mumbai, Maharashtra. Nykaa is at present available in 70 stores in India and offers products from luxury brands such as Tom Ford, Jo Malone London, Dior and Givenchy among others.
Nykaa’s website so far has more than 5 million monthly active users and handles more than 1.5 million order per month. The company has huge portfolio of over 1,500 brands with more than 1.3 lakh products available on all its platform like website and app. Katrina Kaif not only sells her makeup through the e-commerce site but also has funded the company with an undisclosed amount.
The actress has also endorsed the company in events and commercials. In an interview she said that, Nykaa has opened new avenues for women to explore and celebrate their own unique idea of beauty. Falguni Nayar the CEO of Nykaa, also commented that she admires the actress’s work ethic and understanding of beauty products.
Xiaomi is one of the top Chinese multinational electronics company that was founded in 2010. The company has its headquartered in Beijing. The company is known for its products such as smartphones, mobile apps, laptops home appliances, bags, shoes, consumer electronics among others.
In 2018, Xiaomi became the world fourth largest smartphone manufacturer, and also the the leading brand in the Chinese and Indian market. The company has more than 291.6 million monthly users and 18,170 employees around the world, in 2019. Xiaomi announced that Katrina Kaif will endorse the company smartphones like Redmi Y series in 2017.
Manu Jain, the managing director of Xiaomi India said that, “We are excited to have the actress as our product endorser for the Redmi Y series. Katrina is one of those individuals who works extremely hard to complement each and every situation she is a part of. It’s extremely synonymous with what Redmi Y series stands for. ”
Kalyan Jewelers
Katrina Kaif Endorsed brand – Kalyan Jewellers
Kalyan Jewellers is a popular Indian jeweler showroom chain that is present in overall metro cities of India and even in West Asia. The company has over 8000 employees and over the years has launched various product lines like Muhurat, Mudhra, Rang, Anokhi, Ziah, Rang, etc. Kalyan Jewelers currently hold a strong presence especially in South India, with 35 stores across four southern states.
Currently, the company has over 137 retail stores across India and Middle East, with 30 showrooms spread across UAE, Qatar, Kuwait and Oman, as of 2020. Kalyan jewelers made Katrina its global brand ambassador in 2018, since then the actress has been featured in many ad commercials. Katrina Kaif will also be the company’s customer engagement events across its showrooms in India and West Asia.
Ramesh Kalyanaraman, the executive director of Kalyan Jeweller in an interview said that, “The actress personifies brand Kalyan’s attributes of style and elegance. Katrina epitomizes the quintessential woman of today who are confident, progressive and with the courage of her conviction. This association will help our company to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.’’
Lenskart has a manufacturing facility in India that produces more than 300,000 glasses every month and another facility in Zhengzhou, China that manufactures the other 50%. Katrina Kaif became the company’s first brand ambassador and has appeared in many of its commercials, helping the company raise Rs 600 crore in funding since 2010.
Commenting on the association, Peyush Bansal the co-founder of Lenskart said that, Katrina fits the brand like no other celebrity, has the right fan following and so has been signed for two years. He also added that, the company was looking for someone who naturally fit the Lenskart brand proposition of addictive playfulness.
Katrina Kaif Endorsed brand – Lenskart
Titan Watches
Katrina Kaif Endorsed brand – Titan Raga
Titan Company Limited is an Indian fashion house that manufactures products such as watches, jewelry and eyewear. The company started as a joint venture between Tata group and TIDCO and has its headquarters in Bengaluru, Karnataka.
The company initially started in 1994 as Titan Watches Limited and has currently become the fifth largest watch manufacturer in the world. Titan watch comprises of brands like Fastracks, Sonata, Raga, Octane and Xylus. Titan watches accounted for ₹2,126 crore in revenue which was 10% of the total of the company, in 2018.
The company signed Katrina Kaif as the brand ambassador for Titan Raga. Mr Ajoy Chawla, the Vice-President of Titan commented on the association by saying, Katrina symbolizes the changing face of the successful and contemporary Indian woman that the brand stands for.
Tropicana Slice is line of fruit flavored soft drinks that initially manufactured by PepsiCo in 1984. The brand was discontinued in the late 2000s until it was acquired by the New Slice Ventures LLC. Slice was re-introduced in India in 2008 by PepsiCo in form of a mango flavored fruit drink. The brand is now advertised as Tropicana Slice and is extremely popular in India.
This brands competes with other mango flavored drink like Maaza that belongs to Coca-Cola and Frooti that is owned by Parle Agro Private Limited. Tropicana Slice made Katrina its brand ambassador and the actress has been the face of the brand by appearing in many ad commercials endorsing the brands.
The most recent campaign ‘Sabse Thick Sabse Tasty’, features the actress posing the ultimate taste challenge to a fan. The blind taste challenge in the ad showcases the actress urging the fan to make a choice between Slice and another mango-flavored drink.
Commenting on the new campaign Anuj Goyal, associate director, Tropicana and Slice, PepsiCo India said, “The Company wanted to encourage consumers to take the new Sabse Thick Sabse Tasty blind taste challenge to bolster Slice’s position as the tastiest and thickest mango drink in India. We are also excited to reach out to our consumers through this campaign that features Katrina Kaif.”
Reebok
Katrina Kaif Endorsed brand – Reebok
Reebok is globally known British footwear and clothing company that has headquarters in Boston, Massachusetts. The company manufactures products such as fitness, running and CrossFit sportwear which include clothing and footwear. Reebok is the official footwear and apparel sponsor for CrossFit and Spartan and is a subsidiary of Adidas.
The company was founded by J.W Foster & Sons in 1895 in Bolton Lancashire, England. Katrina became Reebok’s brand ambassador in 2019, the actress has done many exciting collaboration with the company also featured in some multimedia campaign and commercials.
Sunil Gupta, the brand director of Reebok India commented on the association with the actress and said that, “Katrina being a fitness enthusiast, is a perfect fit for Reebok. The company is confident that together we will continue to inspire the youth and be thoughtful leaders in the fitness industry.”
Berger paints is a second largest Indian multinational paint company that has its headquarters in Kolkata, West Bengal. The company has over 16 manufacturing facilities in India, two in Nepal and one each in Russia and Poland. The company has its presence in countries like India, Russia, Poland, Nepal and Bangladesh.
Berger paints has more than 3,600 employees and a distribution network of more than 25,000 dealers across the country. Katrina Kaif is a face of the brand and has been a new campaign for their Silk Glamor Luxury Emulsion paint. The commercial features Katrina Kaif telling the story of her own house and how she nurtures the feeling of decorating her home to make it picture perfect.
Commenting on the association, Sudhir Nair the general manager of Berger Paints India Limited, says “The new ad campaign brings the idea of giving a stylish makeover to the walls of our home with new reflective technology, Silk Glamor. The idea of signing Katrina Kaif was to explain the beauty of the product to the customers and to accentuate the Silk Glamor brand to higher levels.”
Metro Shoes
Katrina Kaif Endorsed brand – Metro Shoes
Metro wear is a popular multi brand footwear retail chain in the country. The company has a nationwide network of exclusive Metro showrooms at over 206 prime locations across 100 plus cities in India. The company has its headquarters in Mumbai, Maharashtra and has its own e-commerce store offering a wide range of footwear products at an affordable range.
Metro shoes signed Katrina Kaif and Siddharth Malhotra as its brand ambassadors in 2017. Both the actors have been chosen to endorse Metro Shoes’ stylish footwear range as the brand looks to strengthen its position as the country’s fashion footwear.
Commenting on the association, Farah Malik, CEO said that, “We are delighted to have Katrina Kaif and Siddharth Malhotra representing Metro Shoes. Both the actors are the perfect embodiment of what the brand stands for which is a distinctive style with a confident and a sparkling personality.”
Lux
Katrina Kaif Endorsed brand – Lux
Lux is a trusted brand that is owned by Unilever. The company has its headquarters based in Singapore and offers a huge variety of products ranging from beauty soaps, shower gels, bath additives, hair shampoos to conditioners. Lux originally started out in 1899 with “Sunlight Flakes” which was a laundry soap.
Since then the lux products are marketed in countries like Brazil, Pakistan, China, Bangladesh, South Africa, India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam. The brand currently manufactures its products at 71 facilities and also has over 2000 suppliers.
Katrina became Lux’s brand ambassador in 2010, and was also featured in a commercial for the ‘Lux Purple Lotus & Cream’ soap that is said to be a soap infused with anti-ageing properties. In an interview, Nandita Chalam, the vice-president and senior creative director of JWT said that, “Lux has always used stars that are on top and even the stars realise that. Kaif was the obvious choice because she’s currently very popular and is endorsing the brand for the first time.”
Katrina Kaif Endorsed brand – Lux
Educate Girls
Katrina Kaif Endorsed brand – Educate Girls
Educate Girls is an international award-winning non-profit organization that was founded by Safeena Husain. The organization is committed towards government’s vision to improve access to primary education for young girls, by involving the local government and communities.
Educate girls currently has a reach to more than 21,000 schools in over 12,000 villages spread across 15 districts of Rajasthan and Madhya Pradesh. So far the organization has enrolled over 200,000 out-of school girls since inception and helped them improve their learning outcomes.
Katrina was singed as the brand ambassador for educate girls in 2018, and since then helped the organization by raising her voice for the humanitarian cause. Commenting on the association, Katrina added that, “For over a decade now, Educate Girls has been partnering with the Government in bringing out-of-school girls back to school. I am committed to support Educate Girls in the endeavor to build an India where girls have equal opportunities to access quality education.”
FBB
Katrina Kaif Endorsed brand – FBB
FBB was founded in 2008, is a clothing brand that belongs to Big Bazaar which is the oldest and largest retail hypermarket chains of India. The company has over 250 plus stores in over 120 cities and towns across the country with FBB stores available in every Big Bazaar store. Fbb has been redefining affordable fashion and has strong presence across all metropolitan cities.
Katrina became the brand ambassador for FBB in 2018, and has so far appeared in some ad commercials along with other Bollywood actors like Diljeet Dosanjh and Varun Dhawan. In 2018, Katrina was featured in a multimedia campaign called, “Blend it like Kat”.
Splash
Katrina Kaif Endorsed brand – Splash
Splash was founded in 1993 and currently has its headquarters in Dubai, UAE. Splash’s parent company is the Landmark Group and has over 150 stores and 50 brand stores across 16 countries in India, Middle Eastern countries, Pakistan, Tanzania and Libya.
The sister group of Splash are well known Lifestyle Stores and Home Centre Stores. Both Katrina Kaif and Salman Khan were signed as brand ambassador in 2017 during the release of the movie Tiger Zinda Hai.
Speaking on her association Katrina said, “Splash to me embodies effortless style and great fashion, which is what I associate with personally. I am very happy to represent the brand as an ambassador for the Middle East, a region that has given me and my movies so much love and support.”
Conclusion
Katrina over the years have became one of the most effective influencers in India. The actress is known to be portrayed as an independent, intelligent, or industrious women throughout the media.
According to Forbes, Katrina Kaif was ranked 23rd in the list of 100 highest-paid celebrities in 2019. She was also ranked No 1 in the Annual Brand Trust Report of 2015. Despite that, the actress has a huge fan following making it another reason for her to be demand in the advertising world for the past decade.
Frequently Asked Questions
Who is Katrina Kaif?
Katrina Kaif is a British actress that predominantly works in the Hindi Film Industry.
What are the brands endorsed by Katrina Kaif?
Some of the top brands endorsed by Katrina Kaif are:
Kay Beauty
Nykaa
Xiaomi India
Kalyan Jewelers
Lenskart
Titan Watches
Tropicana Slice
Reebok
Berger Paints
Metro Shoes
Lux
Educate Girls
FBB
Splash
How much does Katrina Kaif charge for brand endorsement?
Katrina Kaif is known to charge over Rs 7 to 9 crore per endorsement deal.
What is the net worth of Katrina Kaif?
The net worth of Katrina Kaif is estimated to be INR 220 Crores in 2021.
Does Katrina Kaif invest in startups?
Katrina kaif has invested in startups:
Nykaa
Kay Beauty
Is Katrina Kaif a brand ambassador?
Katrina Kaif has been a brand ambassador for many brands. Currently, she is the brand ambassador of:
Gurgaon, aka Gurugram, is counted amongst the financial and technological hubs of India. As much as the city is famous for its nightlife, it is popular for the corporate offices of MNCs and conglomerates; Nearly every major corporation has an estabishment in the city. Gurgaon also has the third highest per-capita income in India, the presence of various brands and businesses there being a major factor. What people aren’t aware of is the fact that Gurgaon while being home to already established businesses has contributed significantly to the Indian entrepreneurial ecosystem—some popular startups were incubated in this city. Time to have a look at a few of those startup companies in Gurgaon.
Founders: Abhiraj Bhal, Raghav Chandra, and Varun Khaitan Founded: 2014
UrbanClap Logo | Gurgaon Startups
UrbanClap is a marketplace for finding verified professionals to get your tasks done without any hassles and head-banging. From wedding planners to divorce lawyers, one can choose professionals from 100+ categories. The company claims to have over 100,000 verified professionals that span across both quality and quantity; you aren’t going to find shortage of qualified professionals. It is available in 10 cities across India and has spread wings to deal in Dubai as well. With over 100 live services and more than a million satisfied customers, UrbanClap tops the list of Gurgaon based startups.
Silversparro Technologies has come out with SparroSense, an AI-powered Supervisor for Manufacturing, Heavy Industry, and large facilities. Sparrosense Video Analytics Platform can help clients analyze their CCTV footage for monitoring people. The platform can be integrated with existing CCTV infrastructure. The processing of the videos usually takes place on the edge or the cloud. The business results are delivered on a dashboard through alerts to make sure each solution delivers an impact on the business. It is useful to detect inefficiencies, raise alerts, monitor productivity to increase capacity utilization directly from increasing revenues. The SparroSense suite is used and recommended by leading steel, metal, and auto industries across India and US.
Rivigo
Founders: Deepak Garg and Gazal Kalra Founded: 2014
Rivigo Logo | Gurgaon Startups
Rivigo is a technology major formed in 2014, building the material movement pipeline of India. It focuses on making logistics faster, safer and cost-effective through excellence in technology, data, culture, and operations. It services multiple industries that includes, but is not limited to, e-commerce, automotive, and FMCG. Rivigo is an up and coming logistics startup from Gurgaon.
Rivigo strives to improve job prospects for the truck drivers and help them move up in the economic pyramid.
Lybrate
Founders: Sauraubh Arora and Rahul Narang Founded: 2013
Lybrate Logo | Gurgaon Startups
Lybrate bringsonline consultation from doctors to patients. You can have an on-call session to for one-on-one interaction with medical specialists. There’s even the facility to communicate anonymously for these sessions. Lybrate’s aim is to create a one-spot destination where doctors can grow their practice by increasing patient outreach across the country and help the users get quick, quality medical advice without having to break a sweat by physical visits to clinics/hospitals. This has the capacity to become one of the top medical startups in Gurgaon.
Founders: Neeraj Kakkar, James Nutall, Suhas Misra, and Neeraj Biyani Founded: 2013
PaperBoat Logo | Gurgaon Startups
PaperBoat is India’s fastest-growing consumer brand selling different Indian beverages and foods such as Aam Panna, Jaljeera, chikki among others. PaperBoat juice has distributors all over the country. However, it does utilize single use packaging. In August 2019, PaperBoat came together with Tetra Pack to introduce holographic packaging for two of its variants Alphonso Aamras and Pomegranate juice. This new packaging will not only look appealing to the consumer but is also easy to hold to provide the consumers a comfortable drinking experience. The company counts Narayan Murthy as one of its investors. It is without a doubt one of the top startups in gurgaon.
Shiprocket
Founders: Sahil Goel, Gautam kapoor, and Vishesh Khurana Founded: 2012
Shiprocket Logo | Gurgaon Startups
Kartrocket is Now Shiprocket 360. ShipRocket is a DIY eCommerce solutionin Gurgaon that enables you to create an online store, design, and customize it in less than 10 minutes. Aside from building websites, the company provides end to end e-commerce solutions with all the features you require to run your business: free payment gateway integration, a mobile app to manage your store, and automated shipping solutions. Founded in 2012, ShipRocket has given wings to more than 3000+ store owners across India.
OnlineTyari
Founders: Bhola Meena, Udai Meena, and Vipin Agarwal Founded: 2014
OnlineTyari Logo | Gurgaon Startups
It is a web and mobile app platform providing a comprehensive solution for online preparation of different competitive exams.OnlineTyari provide authentic and up to date study materials crafted through partnerships with the best coaching institutes, independent tutors, and publishers.
It is a one-stop platform to buy genuine organic products for beauty and personal care. Vanity Wagon ensures that the products included in the platform are toxin free, harmful chemical free, cruelty-free and completely safe. Vanity Wagon operates out of Gurgaon (Corporate Office) and warehouses at present in Delhi With revenue growth of 100% month on month, the company is destined towards great success in the long term. It is definitely one of the best companies in gurgaon when it comes to clean beauty.
CoHo
Founders: Uday Lakkar and Amber Sajid Founded: 2015
CoHo Logo| Gurgaon Startups
CoHo is India’s first chain of “co-living” space. It stands for Comfortable Houses. The company has created a vibrant network of fully-furnished rental accommodations with utility services, an online concierge, and most importantly, an out-of-the-world community living by corralling a bunch of like-minded individuals at the same place. Moreover, if you want to invest in your property, CoHo will help in furnishing your property and assist you in gaining customers. Currently, this co-living startup serves Delhi, Gurgaon, Noida, and Bangalore.
Parkzap
Founders: Pranay Sharma Founded: 2014
Parkzap Logo| Gurgaon Startups
Parking is a major obstacle that hampers trips to shopping malls, restaurants, and other places. To counter this menace, Parkzap has come up with a solution. The Gurgaon based venture locates the nearest, vacant parking spot while allowing you pay for the ticket online. A big headache gone!
MakeMyTrip
Founder: Deep Kalra Founded: 2000
MakeMyTrip Logo| Gurgaon Startups
MakeMyTrip, India’s leading online travel company, was founded in the year 2000. The company provides online travel services including flight tickets, domestic and international holiday packages, hotel reservations, rail, and bus tickets. MakeMyTrip has gone on to become one of the few Indian startup success stories enjoying global attention. MakeMyTrip has international presence through offices in New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai.
Tripoto
Founders: Anirudh Gupta and Michael Pargal Lyngdoh Founded: 2013
Tripoto Logo | Gurgaon Startups
Many of us are hesitant to make plans until and unless we have gone through extensive reviews and opinions of others. While this dependence on reviews is common in case of watching movies, the same phenomena is witnessed in case of travels as well. We tend to be apprehensive of visiting places and seek suggestions from people who have already visited that spot. If you want to know someone else’s experience of travelling to a particular place, Tripoto is the answer for you. Being aware of the problems and difficulties faced will make you better prepared for your trip. You can also discover travel itineraries, become a travel expert, meet travelers, and publish your own trip experiences.
Founders: Neerav Jain and Saurabh Gupta Founded: 2015
CityFurnish Logo | Gurgaon Startups
CityFurnishprovides products ranging from furniture, furnishings, consumer appliances and fitness equipment on rental subscription. Besides offering high-quality rental products for residential purpose, CityFurnish also has an accelerating presence into the commercial and hospitality segments. The brand is currently servicing cities including Delhi NCR, Bengaluru, Mumbai, and Pune and is now working on expanding to Hyderabad and Chennai.
Axtria
Founders: Jaswinder Chadha and Navi Chadha Founded: 2010
Axtria Logo | Gurgaon Startups
Founded in 2010, Axtria is abig data analytics venture that combines domain knowledge, analytics, and technology to help clients make data-driven decisions for sales, marketing, customer relations, revenue, risk, and supply chain management. The company counts 8 of the top 10 global Life Sciences companies and 2 of the Top 5 global banks as its customers with over more than 1000 employees all around the globe.
RedCarpetUp
Founders: Abhay Tamaria, Kartik Venkataraman, and Sandeep Srinivasa Founded: 2015
RedCarpetUp Logo | Gurgaon Startups
RedCarpetUp provides lending facilities to Indian customers for financing online purchases related to e-commerce, travel, etc. Finance and credit companies are unable to service a vast majority of Indians (about 90%) due to lack of required data. RedCarpetUp claims to have access to this critical data that allows it to service customers who have never taken online credit before. It acquires this information by gaining user consent. Only after the user agrees does it capture and store the data. According to its website, RedCarpetUp believes in “Design for Honesty”—it is thoroughly aware of its accountability to the user, in terms of safeguarding customer data.
Crepe-fe
Founder: Shourrya Sachdeva Founded: 2017
Crepe-fe Logo | Gurgaon Startups
This list has been dominated by Tech startups till now so it’s time to include a venture from a different niche. Crepe-fe serves authentic desserts from around the world. Formed in 2017 , Crepe-fe sells Belgium Waffles, American Bagels, Italian Gelato, and French Crepes. It has mastered the art of serving western breakfast and desserts and plans to open50+ retail stores by 2022across India and at least 3 retail stores aboard. It is the top startup in gurgaon you need to keep an eye out for if you are a foodie!
Geine Technologies
Founder: Founded: 1999
Geine Technologies | IT Company in Gurgaon
Geine Technologies is an IT company in Gurgaon. Geine Technologies provides innovative solutions across all channels of communication. Geine Technologies provides a seamless experience to the end user (customer or partner) over Mobile & Web, in various industries in the following domains:
It works with its clients as a Management Consultancy Partner – To Conceive Innovative Solutions to address their Business Objectives & Problems.
Conclusion
This was StartupTalky’s take on some of the successful Gurgaon based startups. In spite of being a city crowded with MNCs, Gurgaon has provided ground for startups to flourish and stand shoulder to shoulder with the big shots and contribute towards India’s development. If you know about any other startups in Gurgaon that isn’t a part of this list, contact and we would love to feature them in this post!
FAQs
Which are the successful startups in Gurgaon?
Some of the most successful startups in Gurgaon are:
Oyo
Zomato
UrbanClap
Silversparro
Rivigo
Lybrate
PaperBoat
Shiprocket
Policybazaar
Delhivery
Cars24
How many startups are there in Gurgaon?
There are over 100 startups in Gurgaon.
Is Gurugram good for startups?
Gurugram is quite popular for financial and technological businesses and startups.
Which are the best cities in India for startups?
Best cities for startups in India are:
Bangalore
Delhi
Mumbai
Hyderabad
Gurgaon
Pune
Chennai
Kolkata
Which industry is famous in Gurgaon?
Popular industry for startups and business in Gurgaon are:
Anagha S
