India is now ranked third globally in terms of unicorns, with a number of 100 unicorns worth $332.7 billion as of May 5. While this is terrific news for unicorn startups in the future, we must remember the earlier startups and their founders who paved the path for them.
Rohit Bansal, who is given the title of “One of the Poster boys for startups in India” by Economic Times, has personally invested in over 52 startups, the most recent Recur Club, as part of their Seed VC on April 4, 2022. He is also the co-founder of one of India’s earliest unicorns in 2010.
Founded: 2018 Founder: Shashwat Diesh and Aqib Mohammed Industry: Female Wellness
Founded in 2018 by Shashwat Diesh and Aqib Mohammed, Azah is a Gurugram-based female wellness startup brand that makes chemical-free hygiene products for women. Snapdeal founders Kunal Bahl and Rohit Bansal invested an undisclosed amount in the organic wellness startup. The pre-series A funding round was led by Bansal’s firm Titan Capital.
The brand plans to use this funding to research and develop new products and expand its reach to newer demographics while exploring alternative channels to drive growth and acquisition. With the new funding, Azah also plans to reach out to Tier 2 and 3 cities like Patna, Kanpur, Chandigarh, and Dehradun.
By the end of the next quarter, Azah is planning to double its monthly revenue.
Sanfe
Founded: 2018 Founder: Archit Aggarwal and Harry Sehrawat Industry: Women’s Beauty, Skincare & Intimate hygiene care
Rohit Bansal invested Rs. 8 crores in Sanfe, a feminine hygiene company, through his investment firm. Intimate wipes, pain relief roll-ons, menstrual cups, urine devices, organic sanitary wipes, and more are among the products offered by the firm, which was created in 2018 by IIT Delhi grads Archit Aggarwal and Harry Sehrawat.
Sanfe products are sold in over 1,500 stores across the country, as well as on well-known e-commerce sites like Amazon, Flipkart, and Nykaa. It currently operates in global markets such as the United States and Nepal, with intentions to expand into other European and African regions in the future.
The brand plans to use these funds to strengthen its team, research and develop new products, category disruption and build its brand. Sanfe expects a 300 per cent increase in the Indian feminine hygiene market by the end of 2022, compared to the industry’s current growth rate of 21%.
JobSquare is an Ahmedabad-based recruitment platform that links recruiters and jobseekers in real-time. It already works with organizations like Reliance Jio, BookMyShow, Wipro, Larsen & Toubro Infotech, Urban Ladder, Alembic Pharmaceuticals, Urban Clap, Sodexo, and UpGrad.
The platform employs technology-based elements such as hyper-localized search, map listing, direct and non-paid messaging, mutual connections, and others to aid in the speedier implementation of processes.
It received a total of Rs. 1 crore in finance from Bansal’s firm, Titan Capital. The money will be used to improve production, launch new goods, expand sales operations in tier-II and III cities, and reinforce its position in existing markets, according to the startup. In addition, the company intends to expand into new international markets.
By the conclusion of the next quarter, the company hopes to have doubled its monthly revenue.
Founded: 2019 Founder: Iesh Dixit and Shubham Goyal Industry: Construction and Architecture Project Management
IIT Roorkee grads Dixit and Shubham Goyal founded the Bengaluru-based firm Powerplay in December 2019. Powerplay is a free mobile app that allows numerous construction project stakeholders to interact and collaborate. The app allows project managers, partners, and employees to keep track of progress, deliverables, and payments, as well as streamline project management operations.
Employee attendance, budgeting, and invoicing, as well as issues and material management, may all be tracked with the app. It’s designed to handle jobs of various sizes.
Powerplay’s Android and iOS-enabled app, which was launched in October 2020, is presently utilized by over 35,000 contractors in 800 Indian cities. Over 5,000 contracts have been managed through the app, with contractors allegedly saving over 200 hours per week.
Powerplay has raised Rs. 40 crores in a round-headed by Accel Partners and Sequoia Capital’s Surge accelerator program, of which Rohit Bansal was a prominent member.
According to Invest India, India’s construction industry is predicted to become the third-largest in the world by 2025, growing at a rate of 7.1% per year. In 2017, the sector was India’s second-largest employer, and it is presently the country’s second-largest FDI receiver in the current fiscal year.
Recur Club
Founded: 2021 Founder: Abhinav Sherwal and Eklavya Gupta Industry: FinTech
Recur Club, an innovative fintech platform facilitating non-dilutive growth financing for firms with recurring revenues, closed its Rs. 230 Crore seed investment round, which was a blend of equity and loan allocation.
It was founded in 2021 by two batchmates from IIM Calcutta, Abhinav Sherwal and Eklavya Gupta. This trading platform established in Singapore and New Delhi allows businesses to trade future customer revenue at a little discount in exchange for money within 48 hours against current recurring revenue.
It integrates with a customer’s accounting, invoicing, and subscription management systems to examine critical parameters. It then decides if the company is eligible to trade in real-time.
Recur Club provides an alternative financing platform that complements VC capital and delivers a quick turnaround with attractive rates while also providing a new asset class for investors seeking fixed income yields as the number of recurring revenue companies, notably SaaS, grows rapidly.
Recur Club intends to use the money raised to accelerate its growth by providing best-in-class product experiences and expanding its sales and engineering teams, with the goal of becoming “the largest and most accurate financial metrics benchmark for recurring revenue businesses.”
Conclusion
For a long time, Rohit Bansal has been one of the most notable angel investors. In 2021, the co-founder of Snapdeal had invested in over 91 startups through his investment venture Titan Capital. Apart from being an angel investor, he is also the Co-founder and current Executive Director of the infamous online e-commerce site and now the second-largest e-commerce platform after Flipkart, Snapdeal.
FAQs
Who is Rohit Bansal?
Rohit Bansal is an entrepreneur and investor. He is a co-founder of Snapdeal.
What are the startup investment of Rohit Bansal?
Some Startups funded by Rohit Bansal are:
Azah
Sanfe
JobSquare
Powerplay
Recur Club
What is the salary of Rohit Bansal?
Rohit Bansal got an annual salary of INR3.5 crore in 2021.
What is Rohit Bansal’s education?
Rohit Bansal has completed his schooling from Delhi Public School and Graduation from IIT Delhi.
There are a lot of negatives associated with the word “Black” when asked, “what does it stand for?”. For a very long period, people of colour and the black community have been misunderstood to a point that they at times feel apologetic for being black. There is a lot of frustration with the violence, racism, and underrepresentation faced by people of the Black race simply because they are Black.
There are powerful leaders like Malcolm X, Muhammad Ali, Martin Luther King Jr. and many more from the black community who, even when faced with struggles, barriers, misconceptions, racism and other problems have continued to show what it means to be black and proud.
Their work and identity reflect and continue to empower the community and give them the representation that is needed. Let’s look at the top black CEOs of America. These powerful people have shattered barriers and created role models for people of colour to look up to.
It is the 21st century and discrimination still persists. In general, black people are not promoted to leadership positions as often as others are. Only four CEOs Roz Brewer, Thasunda Brown Duckett, Marvin Ellison and René Jones made it to the list of leading Fortune 500 companies in the year 2021. One of the most talked-about CEO this year Elon Musk’s Tesla was ranked at the 100 in 2021.
We have curated a list of the black CEOs that have been successful in leading some of the top organizations working in industries as diverse as healthcare to consumer goods. Besides rescuing businesses that had their heads above water in diverse industries, these leaders have created space for inspiration for their community in the USA.
Here’s a list of the top 10 Black CEOs in America
1. Muhga Eltigani
Founder & CEO: NaturAll Club
Headquartered in: Philadelphia, Pennsylvania
Term: 2015 – Present
Industry: Consumer Goods
Muhga Eltigani, Founder of NaturAll Club
Being excited about how women are leading from different dynamics and emerging as leaders in today’s society, Mugha said:
I want to be a part of that. And I want to give back.
Her passion for helping the community love and inspire itself is one of the things that drives her to keep at it. She graduated from the University of Pennsylvania with a Bachelor of Arts in International Relations; African Studies, and Religious Studies, Muhga Eltigani is a Founder/Chief Executive Officer at NaturAll Club.
NaturAll provides a subscription-based service that aims at promoting clean beauty standards with hair products that are freshly made using ingredients such as avocados, bananas and coconut crème. These ingredients are found to help hair become healthier. The products can be customized according to the person’s hair care needs.
Having a conflicting relationship with her hair, she was inspired by the homemade products of African women while interning in Ghana and visiting family in Sudan. Mugha began experimenting with natural ingredients in her own hair when she decided to embrace the idea, and later shared these recipes on her YouTube channel.
Let go of her law school, making the move to build a startup with co-founder Sam Roberts, pooling in her own personal savings for the NaturAll Club. She has been an active member of various societies including Sphinx Senior Society, Onyx Honor Society and Sigma Loto Rho.
Achievements of Muhga Eltigani
Eltigani has been honoured by Forbes 30 Under 30, Inc. Magazine’s 30 Under 30 in Business, Business Insider, and Essence and received awards that include:
Stephen Wise Award (Office of the Chaplain at Univ. Of Pennsylvania—April 2014)
Human Rights Award (Jubilee School – May 2014)
Sigma Iota Rho (International Relations Honor Society)
Black Alumni Association Student Leadership Award (University of Pennsylvania, April 2014) (Academic Year 2012-2013; Summer 2013) Sphinx Senior Society
Foreign Language and Area Studies Award
Onyx Senior Honor Society
2. Oprah Winfrey
CEO: Oprah Winfrey Network (OWN)
Headquartered in: Los Angeles, California
Term: 2011 – Present
Industry: Entertainment
Oprah Winfrey, Founder and CEO of Oprah Winfrey Network
The biggest adventure you can take is to live the life of your dreams – Oprah Winfrey
Oprah Winfrey has achieved it all, from writing a book to hosting her own talk show. She is an actress, producer, publisher, innovator and philanthropist. But just in case it escaped your notice, she is also the CEO of the successful cable networkOprah Winfrey Network (OWN).
OWN is a joint venture between Harpo, Inc. and Discovery Communications. It was available in 85 million homes when it launched on January 1, 2011. Inspired by the iconic leader herself, she attracts superstar talent to join her in prime time, building a global community of like-minded viewers and leading that community to connect on social media and beyond.
According to a Forbes report for 2020, it was estimated to be 37 million. The net worth of Oprah Winfrey as of 2022 is 3.5 billion dollars.
The global media leader has been involved in various activities, volunteering for the Oprah Winfrey Leadership Academy Foundation and Angel Network.
Achievements of Oprah Winfrey
Oprah has received the following awards for her work:
Academy Award for Best Supporting Actress: The Color Purple: Nominated (1986)
Won Jean Hersholt Humanitarian Award in 2011.
Was awarded the Presidential Medal of Freedom in 2013.
Academy Award for Best Picture: Selma: Nominated (2015)
3. Dr Tony Coles
President, Chairman, and CEO: Cerevel Therapeutics
Headquartered in: Cambridge Massachusetts
Term: 2018 – Present
Industry: Pharmaceutical manufacturing
Tony Coles, CEO of Cerevel Therapeutics
Dr Tony Coles is the CEO of Cerevel Therapeutics. He has also worked for the following organizations in the past as the CEO:
Ex-CEO of TRATE Enterprises, LLC
Ex-CEO of Yumanity Therapeutics
Ex-CEO of Onyx Pharmaceuticals, Inc.
Ex-CEO NPS Pharmaceuticals, Inc.
Dr Tony Coles has earned the following degrees:
B.S. degree from Johns Hopkins University in Baltimore, Maryland
M.S. degree in public health from Harvard University in Cambridge, Massachusetts
And his M.D. degree from Duke University in Durham, North Carolina.
Before working for Cereval Therapeutics Dr. Cole has also worked with, ACE inhibitor drugs, LLC, Merck & Co., Onyx Pharmaceuticals, TRATE Enterprises, Vertex Pharmaceuticals, and Yumanity Therapeutics.
Cerevel Therapeutics operates as a clinical-stage biopharmaceutical company, which was formed through a partnership with Pfizer and Bain Capital in the year 2018. The company incorporates an understanding of the biology and neuro circuitry of the brain with advanced chemistry and central nervous system (CNS) receptor pharmacology. To help discover and develop novel therapies focusing on neuroscience diseases. The pharmaceutical manufacturing company has its funding from Crunchbase itself.
Tony Coles is an active member of multiple communities and national organizations, such as:
The board of trustees at Johns Hopkins University and Johns Hopkins Medicine
NPS Pharmaceuticals, Inc.
The Smithsonian’s National Museum of African American History and Culture
The board of trustees for the Metropolitan Museum of Art in New York, and the Council of Foreign Relations.
Tony Coles is a director at:
Campus Crest Communities, Inc.
Laboratory Corporation of America Holdings
McKesson Corporation, and Regeneron Pharmaceuticals, Inc.
Paralympic Foundation
The U.S. Olympic
4. Robyn Rihanna Fenty
Founder and CEO: Fenty Beauty and Clara Lionel Foundation
Headquartered in: San Francisco, California
Term: 2017 – Present
Industry: Cosmetics
Rihanna Fenty, founder and CEO of Fenty Beauty and Clara Lionel Foundation
“It’s important for me to know who I am. There’s no way for people to know me.” – Robyn Rihanna Fenty
Born in Barbados in 1998 Rihanna has a history of a rough past with her parents’ divorce. In her teens, she enjoyed making music with her classmates and was eventually introduced to record producer Evan Rogers by her friends.
Travelling to Connecticut to work on her four-song demo album that included “Pon de replay” which later became her first hit single. Impressed with her singing skills Jay – Z collaborated with her on one of her other albums Music of the Sun which became platinum. Since her career took off Rihanna has been on a successful journey. She is an actress, a singer, a businesswoman and a mom.
The makeup line that was launched by the fashion, music and beauty icon: Fenty Beauty is very well known. Riris’ cosmetic brand was launched with the aim of inclusivity inspired by her personal style, which has made her a billionaire. Rihanna is the founder and CEO of Fenty Beauty.
Since the launch of the brand, it has become a label for disruption of the market and expansion into other domains as well through collaborations. This includes Fenty Beauty, Fenty Skin, Savage × Fenty.
She has also been involved in charity work. She started to honour her grandparents, and she is the founder of the Clara Lionel Foundation which supports health and emergency response programs and effective education around the world. One of her most recent investments includes Destree.
Achievements of Rihanna Fenty:
Being listed as one of theTop 100 Most Influential People by Time magazine.
Became the Creative Director for the brand Puma in 2014.
Winning 9 Grammys, 12 Billboard Awards, and two BRIT Awards.
Expanding her brand from Fenty Beauty, Savage × Fenty, and Fenty Skincare.
5. Marvin Ellison
Chairman, President & CEO: Lowe’s
Headquartered in: Mooresville, North Carolina
Term: 2018 – Present
Industry: Retail
Marvin Ellison, CEO of Lowe’s
“One of our core behaviors is to show courage, and I ask you to demonstrate that by raising opportunities that need to be addressed.” –
Lowe’s continues to fulfil its commitment to improving the homes and businesses of homeowners, renters, and professionals. It has grown from a small-town hardware store to one of the largest home improvement retailers around the globe. The company has more than 2,200 stores and approximately 300,000 workers in the USA and Canada and generated revenue of $96.3 billion in 2021.
Before joining Lowe’s Marvin served as chairman and CEO of J.C. Penney Co. He is also the first African American to be President and CEO of two Fortune 500 companies.
His early life was marked by poverty and the limitations of living in rural and impoverished conditions. Despite these challenges, he majored in business at the University of Memphis. Juggling odd jobs, he managed to pay for his tuition fees.
Graduating with a Business Administration degree in Marketing and later earned his MBA at Emory University in Atlanta, Georgia. He built his career in retail. He has worked for Target, Home Depot, Global Logistics, and JCPenney.
After leaving JCPenney, he joined Lowe’s and became CEO in 2018. The result of his leadership was an increase in the stock price of the company and its ranking on the Fortune 500 list of America’s 500 largest corporations by revenue.
The committees Marvin is a member of:
FedEx Corporation, Board Member
Retail Industry Leaders Association, Board Member
The University of Memphis, Board of Trustees
The Business Council
Marvin with his wife Sharyn is committed to serving within their faith and communities. Mainly through the support of organizations that promote higher education, self-empowerment and excellence for minority youth.
“Dreams do come true, but not without the help of others, a good education, a strong work ethic, and the courage to lean in” – Ursula Burns
Known as among the first black women to be a CEO and succeed as the head of a Fortune 500 company. Born in New York and raised in a low-income housing project in Manhattan Ursula was raised by a single mother.
She obtained a bachelor of science degree in the field of Mechanical Engineering from the Polytechnic Institute of New York University in Brooklyn and a Master of Science from Columbia University. She joined Xerox as a summer mechanical engineering intern and later became a full-time employee there.
She was appointed as the CEO of Xerox Holdings in the year 2010. She led the company to success, turning it into a valuable business. In 2015 the company generated $18 billion in revenue. She stepped down from the position of the company after Xerox was split into two publicly traded companies: Conduent and a newly created Xerox.
Xerox Holdings Corporation is a holding company. The Company provides printers, scanners, supplies, and accessories through its subsidiaries. The company also serves the health care, insurance, government, and retail sectors across the globe. Xerox had previously focused only on document technology, for which Ursula was named as chairwoman, a $1 billion division.
Achievements of Ursula Burns:
Serving as Chairwoman of VEON in 2017
Being the first African-American woman to lead an S&P 500 company.
Being a founding member of Change the Equation, a CEO-led non-profit program to boost STEM education in 2010 that was launched by the Obama administration.
Being a member of the Uber board of directors.
7. Don Thompson
Former CEO: McDonald’s
CEO: Cleveland Avenue
Headquartered in: Chicago, Illinois
Term: 2015 – Present
Industry: Restaurant
Don Thompson, Former CEO of McDonald’s
Born in 1963, Chicago Don Thompson paved the way for the many firsts in the history of McDonald’s for the black community. He pursued a bachelor’s degree in electrical engineering from Purdue University in Indiana. Graduated with a defence systems job as an engineering specialist with the Northrop Corporation in the Chicago suburb of Rolling Meadows.
Starting as a robotics engineer at McDonald’s he worked for the company for twenty-three years. As he was promoted, he also became the first Senior Vice President and Restaurant Support Officer for the company in the Midwest division. As a CEO, the job definitely came with many challenges as it required constant travelling for him.
He developed innovations for the global market during his time as an executive. He made impressive changes overseeing the menu that was curated based on local markets, field operations, and more. As a result, the company’s improvement rate and success increased. Thompson served as the CEO of the world’s fastest-growing food chain: McDonald’s globally for five years, which made history.
MC Donald’s is the place that truly stands for food, folks and fun where you can unwind and spend some quality time with your loved ones over food. Be it for birthdays or breakfast, MC Donald’s has become the go-to place for people of all age groups.
Quoting on what it felt like being the CEO: Thompson admitted that he had not given much thought to the question of what it would be like to be the CEO of McDonald’s, but nevertheless grabbed the opportunity when offered the role not just for his benefit, “but for those who look like us and came up like us”.
Don Thompson served on the Board of Directors for the following companies:
McDonald’s Corporation, Ronald McDonald House Charities, Catalyst, Northwestern Memorial Hospital and Purdue University
Don Thompson is a member of the following organizations:
The Civic Committee of the Commercial Club
The Economic Club
World Business Chicago
and the Brazier Foundation
Achievements of Don Thompson
He was the first black CEO at McDonald’s in almost a century of history.
He has been listed as Black Enterprise’s 2007 Corporate Executive of the Year.
One of BLACK ENTERPRISE’s 100 Most Powerful Executives in Corporate America.
After quitting his job, he still continues to engage himself in different initiatives to empower the black community. Thompson currently is the CEO of Cleveland Avenue Foundation for Education (The CAFE) which he founded in 2014 with his wife Liz Thompson with the goal of bringing equity to the black community and breaking racial barriers. Currently, he lives with his wife Elizabeth and two children near Chicago Land.
8. Mary Winston
Former CEO: Bed Bath & Beyond
Term: 7 months
Headquartered in: New Jersey, New York
Industry: Retail
Mary Winston, Former CEO of Bath & Beyond
Winston is a well-respected leader who has served as an EVP & chief financial officer for a large fortune 300 retailer, as well as two other large companies, leading sizable financial organizations for years on large public company boards and audit committees for many years.
She is also the first black woman to head a Fortune 500 company after Ursula Burns and islisted as one of the most powerful women in corporate America.
Winston has extensive experience in all aspects of finance and accounting, as well as M&A, organizational strategy, cost restructuring programs, corporate governance/ compliance, and investor relations/communications.
This e-commerce business dealing with retail has a wide range of categories some of which include: bedding, bath, kitchen, dining, storage and cleaning and much more. Aiming at one goal: making people feel at home. In addition to this, the company fosters a culture that is diverse and equity-based, as well as customer-centric.
The corporate and retail industries are now the only industries that she has experience with; the others include retail, publishing/media, manufacturing and pharma.
Her public boards and memberships include:
Acuity Brands, Inc.
Chipotle Mexican Grill, Inc.
Dover Corporation
Achievements of Winston
Corporate Directors to Watch, Issued by Directors & Boards Magazine—Jan 2017
Most Powerful Corporate Directors Issued by Savoy Magazine, January 2016
Most Powerful Women in Business in 2015, 2010, 2006
9. Ted W Love
CEO: Global Blood Therapeutics
Headquartered in: South San Francisco, California
Term: 2014 – Present
Industry: Biotechnology
Ted Love, President and CEO of Global Blood Therapeutics
Ted Love is the president and CEO of Global Blood Therapeutics. Earned his B.A. in molecular biology from Haverford College and an M.D. from Yale Medical School. He completed his residency and fellowship training in internal medicine and cardiology at Harvard Medical School and Massachusetts General Hospital. He later served as a faculty member in the department of cardiology there.
Global Blood Therapeutics has a history of ten years of remaining committed to its goal of changing the paradigm of how SCD (sickle cell disease) is treated. They develop and create treatments for people living with blood-based disorders, starting with sickle cell disease. GBT has also developed the first drug that was approved by the FDA targeting the underlying cause of sickle cell disease rather than just its symptoms.
He has held a variety of positions in the pharmaceutical and biotechnology industries.
President, Chief Executive Officer and Chairman of the Board of Directors at the Nuvelo
Served as Senior Vice President of Development at Theravance Inc.
Worked at Genentech, Inc. holding several senior management positions
Chairman of Genentech’s Product Development Committee
He has been on the following boards:
Bio-Rad Laboratories, Inc.
Predix Pharmaceuticals, Inc.
Santarus, Inc.
Affymax, Inc.
ARCA biopharma, Inc.
The California Institute for Regenerative Medicine (CIRM) Independent Citizens’ Oversight Committee)
10. Toni Newman
CEO: Black AIDS Institute
Headquartered in: Los Angeles
Term: 2021 – Present
Industry: Healthcare
Toni Newman, CEO of Black AIDS Institute
She has earned her identity and is proud of it, facing challenges like finding herself in a world where she fought to earn it. Despite losing her family and friends’ support, employment and shelter. Toni still found the courage to continue to seek the path that was right for her. The estimated Net Worth of Toni Newman is $1 million dollars.
Toni Newman is a member of the African American transgender community. Born in North Carolina, she earned her BA degree in sociology from Wake Forest University and has been studying at the ALU School of Law, a current candidate for her Juris Doctorate (JD).
Toni Newman is also the author of the best-selling memoir I Rise-The Transformation of Toni Newman, which has been nominated for two Lambda literary awards in the categories of memoirs and transgender non-fiction. Which was also adapted into a feature film with the title “The Heart of a Woman”
Committed to ending the HIV epidemic formerly known as the African American AIDS Policy Training Institute. It was founded by Phil Willson in 1999. Black Aids Institute is a national non-profit organization making people aware and ending HIV in black America while engaging and working with black institutions and leaders.
Newman has experience working in:
Chair Of the Board of Directors for TransCanWork, Inc
Faculty Member at Transgender Strategy Center
Co-Founder/CEO at SPI Productions LLC
Interim Director of Employment Services at SF LGBT Center
Executive Director at JAMES ST. JAMES INFIRMARY
Development Director at Maitri compassionate care
Fundraiser/ legislative assistant at Equality California
Interim Director of Development and Communication at T.H.E. (To Help Everyone) Health and Wellness Centers
Overcoming barriers, shattering stereotypes and paving the way for future generations. They have proven what they bring to the table and what they can do to create change, as black CEOs with the power to lead. All the while giving back to their communities will drive success at some of the most successful organizations in America.
FAQs
Which company has black CEO?
Some of the companies that have black CEOs are:
Craig Arnold, Eaton
Rosalind ‘Roz’ Brewer, Walgreens Boots Alliance
Thasunda Brown Duckett, TIAA
Marvin Ellison, Lowe’s
Janice Bryant Howroyd, ActOne
Paul Mola, Roswell Biotechnologies
Toni Newman, Black AIDS Institute
Who was the first black woman CEO?
Ursula Burns was the first black woman CEO. She became the CEO of Xerox in 2009.
Who was the first black CEO?
Clifton R.Wharton, Jr. was the first black CEO of TIAA-CREF he took the charge of the company in 1987.
When you start learning a new Programming Language or we can say Web Development, you will invariably find yourself wanting to turn to Google and do a search for “free resources to learn Web Development”.
Maybe you are one of those people who just want to start a career as a Web Developer or you have not thought about it. If you don’t know about Web Development then let me tell you that it is among the highest paying jobs in the world. So, it’s a great option to become a web developer.
However, if you are looking for some FREE resources to get started with web development, there are plenty of them out there. It can be overwhelming browsing through all the sites to try and find the best ones. Well, I did it for you! Below is a comprehensive list of free resources that will help you get started with web development.
Before we talk about free resources to learn Web Development we have to see a complete roadmap. The technologies we should be familiar with, as well as the frameworks to learn. After that, we will check the free resources.
So, Let’s get started.
What is Web Development?
Web development is the process of creating web pages online and optimizing them for web searches. It comprises different tasks such as web design, web publishing, web programming, and database management. Web developer uses different technologies and programming languages to build responsive websites.
Web development jobs are some of the most in-demand of the 21st century and you can use free, open-source resources to learn how to become a web developer.
Why Web Development is a good career?
Web development is a career that has been around for decades but its popularity has surged in the last few years.
There are many reasons for this, from the fact that you get to constantly develop new skill sets and become an expert in your field to the fact that the internet has made it easier than ever before to start and run a business from anywhere in the world.
It’s also no surprise that web development is recognized as one of the best careers of 2022 due to its high-income capacity, flexibility, and hundreds of job openings for programmers online every day as companies have sought out skilled Web Developers to build their web presence.
Following are the benefits you should get as a web developer:
Fun and Easy to learn: Web Development is one of the easiest and most popular technologies that everyone is trying to learn. The demand for it is growing and more and more people are getting involved in it.
High-Demand: Web Development is in high demand across the world. According to Google, it’s the 5th most popular technology in the world.
High-paid jobs: Web Development is one of the highest-paid jobs across the world. If we talk about India then according to Payscale the average salary of a web developer is almost 4-7 lakhs per annum.
Jobs Flexibility: Web development is an in-demand skill that can bring flexibility, creativity, and more opportunities in your career. No matter where you go, people will need your help to build or improve their websites or make designs for print materials. Even you can start your Freelancing career.
Web Development Types
Web Development is classified in two ways i.e.:
Front-End Development (also known as “client-side” application).
Back-end Development (also known as “server-side” application).
Let’s get to know more about ways of web development.
Front-end development refers to anything that you see on the page in the browser once it is loaded by the browser. So anything outside of JavaScript and CSS will be considered front-end web development.
Front-End Developers are responsible for structuring, organizing, designing, behavior, and many more to a website. Whenever we open any website responsive, performance, and designing all of these things come under front-end developers.
Front-End Development mainly consists of HTML for structuring layout, CSS for designing purposes, and JavaScript for making website interactive.
HTML: HTML stands for HyperText Markup Language. They are the HTML programmer that creates the content, navigation, and other parts of a website. When building a website, you will need a web designer who can build custom website templates to your specifications. You will also need an HTML programmer to create the code, project management, and other components that are needed for your website to be functional.
CSS: CSS stands for Cascading Style Sheets. CSS is a way for a designer or developer to control how elements appear on the screen. Let’s use as an example a heading that says “My Article”. If you’re using HTML, that heading would look something like this: My Article. With CSS, you can use that same My Article tag, and make it display in many different ways using CSS.
JavaScript: JavaScript is a programming language used to make websites interactive. However, it can also be used for a variety of other things as well such as adding functionality, a programming language for games, user interface enhancements such as using an alert box or a modal window or even sending an AJAX/XHR request. There are a lot of incredible tools out there that add functionality to your website for you.
Once you know about the basic concepts then you can start learning libraries and frameworks such as React, Angular, and Vue.js.
What is Back-End development?
Back-end development is the process of building software that runs on a web server and most often interacts with a database. Sometimes referred to as server-side development. The backend is the part of the website you can’t see. It’s what makes your website function and allows you to update, add, or delete content.
It’s the opposite of front-end development, which is what many designers, marketers, and people in the creative industries develop.
The Back-End development is specifically designed by some popular programming languages i.e. JavaScript, Java, Python, C++, PHP, etc.
Now let’s get to know more about back-end languages and how these languages are allowing us to develop back-end parts.
PHP: PHP, which stands for Hypertext Preprocessor, is a server-side programming language commonly used to build websites and apps. It can be found in most web servers and is often referred to as a “buildup” programming language because it adds functionality and capabilities to HTML documents and other source code.
C++: C++ is a statically typed, free-form, multiparadigm, compiled, general-purpose programming language. It is regarded as “both elegant and efficient and is one of the most popular programming languages in use today”. It’s also used as a back-end language.
Java: Java programming language is used by lots of developers all over the world to develop a wide range of projects and applications like software, games, and Web-based apps, along with other operating systems. People are using different Java tools through which they can create a lot of programs both small and large.
Python: Python is an open-source programming language used for general-purpose programming. It can be used to develop desktop applications, web applications, network applications, and even games. Some of the major companies which use python are Google and Yahoo.
JavaScript: JavaScript is one of the most powerful languages in the world today. It can be used anywhere from a small website to a web-based game as well as almost anything else you might think of with just a little bit of creativity.
Node.JS: Node.js is most popularly described as server-side Javascript and it is used as a part of web development as well as for creating network applications. Node js has become extremely popular these days because of its diverse uses and simple working mechanism. It is applicable on almost every platform and can be easily implemented on any website or place which requires a real-time response.
These are the programming language which is mainly used as a back-end language. There are some back-end frameworks such as Express, Django, Rails, Laravel, Spring, etc. that makes your life so much easy and more productive.
So these are the basic technologies that are mainly used in the back-end part and you have to learn any of them. Once you have a great knowledge of these technologies you can say yourself a Full-Stack Web Developer.
Now, most of you have heard about “MERN” and “MEAN” tech stacks.
MERN (MongoDB, Express, React, Node): If you have chosen React as a framework then you will become a MERN developer.
MEAN (MongoDB, Express, Angular, Node): If you have chosen Angular as a framework then you will become a MEAN developer.
Now, let’s get to know free resources to learn Web Development.
15+ Best Online Resources to Learn Web Development
freeCodeCamp
freeCodeCamp is an online coding Bootcamp that helps people learn Full Stack Web Development. Not only this, but you can also learn trending technologies like Machine Learning, Artificial Intelligence, Data Scientist, and many more.
Unlike other resources, freeCodeCamp is an all-volunteer, community-run effort conducted by passionate volunteers across the globe who are always ready to help you with their YouTube Channels, subreddit, forum, and Discord server.
DevDocs
Devdocs.io is the best tool in your developer’s toolbox. DevDocs is a documentation service that helps developers find and understand code. It offers two main features: Documentation Search and Code Snippets. It combines multiple API documentations in a fast, organized, and searchable interface. This is one of the best resources for any developer to learn any technologies.
As a Web Developer, you can use DevDocs as a reference to understand many concepts and implement them on your project.
Codecademy
Codecademy is an online interactive code editor, which helps build up your Web Development skills such as HTML, CSS, JavaScript, Node.js, and many more by teaching you the basics. It’s a great place to start if you are new to web development but don’t want to go through the pain of reading a lot of books just to learn a programming language.
It also provides you with paid courses for advanced learning.
Roadmap
The Roadmap is a collaborative and visual project management tool designed to help software developers to create roadmaps, guides, and teams to plan and manage projects more effectively and efficiently. It’s a hybrid solution that combines the benefits of online collaboration with the ease of use of desktop applications. This is one of the best websites for any developer to guide any path.
Users can access Roadmap from any device, whether they’re at home, in the office, or on the road. The platform integrates with third-party services like Dropbox, Google Drive, and Salesforce to store documents securely in the cloud.
Mozilla Developer Network(MDN)
The Mozilla Developer Network (MDN) is a great resource for web developers, from newbies to those that have been hacking away for years. The MDN covers the core web dev technologies in point from newbies to advanced lessons, including HTML, CSS, and JavaScript.
If you are finding yourself in a tough spot where the documentation for a particular API just isn’t cutting it — head over to MDN and search for your solution.
GeeksForGeeks is a very popular programming platform where you can find all the articles and videos that are created by the community. They are spread around different topics having to do with programming such as HTML, CSS, and JavaScript. GeeksForGeeks started as a programming forum but slowly transformed into a site where people could contribute by posting tutorials, and articles and asking questions. GeeksForGeeks has a very large community and there are a lot of active users on the forums.
W3Schools
W3 Schools ‘the most popular and complete web development tutorial site on the Internet.’
Along with GFG, W3Schools is also a go-to website for so many web developers. It is a web development and design training site based in Minnesota, United States. It provides tutorials for individuals who want to learn about website design, HTML, CSS, and JavaScript. With over 2 million registered members and more than 220 thousand courses, this is one of the biggest libraries of programming courses on the Internet.
The Odin Project
The Odin Project is exactly the same as freeCodeCamp which is an open-source online learning platform. It features a 3 Full-Stack Web Development course where they covered each and every concept of HTML, CSS, JavaScript, Git, databases, Ruby/Ruby on Rails, and Node.js.
Following are the 3 courses provided by The Odin projects:
Foundation: In this, you will learn all the essential tools that are needed to build real and working websites.
Full-stack Ruby on Rails: After completing the foundation course, this course takes you to the entire ruby on rails curriculum.
Full Stack JavaScript: After completing the foundation course, this course takes you to the entire JavaScript curriculum.
Codepen
The Codepen is a front-end editing environment. It lets you write HTML, CSS, JavaScript, and other web-related languages without having to open up the code in a text editor, save it, hit reload button, and check your changes. You can see your changes instantly on the fly as you make them. This is particularly useful for testing small tweaks to your CSS or JS code or when you want to refine the design of an element on your website.
Udemy Courses
Currently, Udemyis the best platform to learn any technology whether it is Web development or any other.
Udemy is an online education platform, that provides a big collection of online courses that include video lessons on HTML, CSS, JavaScript, Angular, React, Git, GitHub, and many more. It’s a web application that provides different facilities to the willing user. It has the facility of several other platforms which include online coaching. It’s a place where you can able to get unlimited knowledge from all over the world.
While most of the courses are not free but they are budget-friendly for any student. Here are some of the best courses that you can enroll.
Following are the top 3 free courses available on Udemy for web development:
Web Design for Web Developers: Build Beautiful Websites!
Learn web design in an hour with over 25 easy-to-use rules and guidelines-includes lots of great web design resources. In this course you will get:
Free access to the best resources for web design and development with HTML5 and CSS3 courses eBook.
How to use 8 easy-to-use techniques to improve your website conversion.
Javascript Essentials
Learn some basic APIs of how javascript works, and finally create a mini-project. In this course you will get:
Learn what is JavaScript and basic syntax.
Get to know more about hidden quirks in JavaScript language.
Practical PHP: Master the Basics and Code Dynamic Websites
Learn PHP with real-world applications and examples to code your dynamic website. In this course you will get:
At the end of the course, you have a very good knowledge of the PHP language.
Learn how to build a website for restaurants, etc.
Become a Certified HTML, CSS, JavaScript Web Developer
This course covers every concept of HTML, CSS, and JavaScript with 25 engaging lab exercises and Dozens of Code Examples to Download and Study.
While you complete this course you will earn 4 Certification as a Proof of your Competence.
Learn Web Designing & HTML5/CSS3 Essentials in 4-Hours
In this course, you will learn how to shred up a Photoshop Design into an amazing and hand-code valid HTML5 & CSS3 website with proper knowledge. It doesn’t require any prior knowledge.
In the end, you will be able to divert a PSD into a gorgeous, functional, and valid HTML5 & CSS3 website.
YouTubeis one of the most used websites in the world. It’s like a goldmine for software developers to understand any concepts easily. Here are the 4 most amazing YouTube channels that provide a full course on Web Development:
CodeWithHarry
CodeWithHarry is a first-of-its-kind initiative to demystify web development and bring it closer to the masses. The mantra, “Anybody can do it” captures the idea behind this initiative. Whether you are a developer or just want to code; if you follow CodeWithHarry, you will be able to develop your passion into reality!
CodeWithHarry provides you with a full course on Web Development which includes HTML, CSS, JS, React, Angular, PHP, Java, and many more languages.
Traversy Media
Traversy Media is one of the best YouTube channels right now to learn HTML, CSS, JS, React, Angular, and Vue.js from absolute beginners to advanced levels.
Traversy Media capabilities high-quality web development and programming tutorials for all the modern web technologies from the building blocks of HTML, CSS & JavaScript to frontend frameworks like React and Vue to backend technology like Node.js, Python, and Hypertext Preprocessor.
Clever Programmer
In Clever Programmer can find awesome programming lessons here on HTML, CSS, JavaScript, React, Angular, etc. Even you will get a hands-on project which you can develop by yourself easily. Also, expect programming tips and tricks that will take your coding skills to the next level.
The Net Ninja
Get yourself a black belt in Web Development with the help of The Net Ninja. They uploaded almost 1000+ programming tutorials on Modern JavaScript (beginner to advanced), Node.js, React, Vue.js, Firebase, MongoDB, HTML & CSS, PHP & MySQL, Laravel, React Native, Flutter, and many more.
These were the Best online course to learn Web Development. As you all know that building projects make your concepts more clear and for that there are 3 bonus websites where you can practice HTML, CSS, and JavaScript.
Bonus
1. CSS Tricks
As you all know that CSS plays an important role while developing a website. So it’s to know CSS tricks that are very useful for any developer while developing websites.
This website will help you to practice CSS tricks and also provides you with videos, articles, guides, and many more.
2. CSS Battle
You may be wondering, what the heck is CSS Battle? Let me fill you in on how it works. Basically, for 24 hours two CSS artists will code each other’s sites live. These coders include front-end developers, designers, and artists. It has been an interesting concept that some may have never heard of.
3. Coding Dojo
Coding Dojo is one of the best online platforms to improve your coding skills through its own coding platform, challenges, videos, and assessments.
In this article, you will find some of the best online resources by which you can learn web development. This guide has been written so that you do not face any difficulty while learning from the web platforms. You will see a lot of websites offering web development courses, but not all of the platforms are worth choosing. However, the list of best online resources given below is a great start for your learning. So, pick one and make a start!
FAQs
What is Web Development?
Web Development is the process of creating web pages online and optimizing them for web searches.
What are the types of Web Development?
Web Development is classified in two ways i.e.: Front-End Development (also known as “client-side” application). Back-end Development (also known as “server-side” application).
What is Front-end development?
Front-end development refers to anything that you see on the page in the browser once it is loaded by the browser.
What is Back-end development?
Back-end development is the process of building software that runs on a web server and most often interacts with a database.
“Mental health” is a term used to describe how one feels and acts in response to life’s challenges. Our mental health affects and decides how we deal with stress, interact with one another, and make decisions. And mental health has an impact on how people perceive themselves, their life, and those in their lives. Mental health, like physical health, is essential at all stages of life.
Our mental health affects all elements of our life, and preserving our children’s mental health is a natural part of our parental responsibility. Caring for our children, both emotionally and physically, is essential to their everyday existence and independence.
Several Innovation Analysts recently investigated innovative technology and upcoming firms focusing on healthcare solutions.
Venture financing for mental health has reached an all-time high in recent years. In 2020 alone, investors spent $1.5 billion on the business. There is no lack of applications and businesses developing novel methods to make mental health treatment more inexpensive, accessible, and user-friendly. Here are a handful of our favourite mental health startups to keep an eye on:
Lyra is a healthcare benefit given in addition to a company’s healthcare package, founded by David Ebersman, former CFO of Facebook, and Dena Bravata. Employees will be able to resist burnout, be present more frequently, and maintain better overall health if they have better access to mental health services. Lyra evaluates new members and tailors advice depending on symptoms, severity, and lifestyle.
Lyra offers evidence-based care that helps patients with all aspects of their mental health, from wellness and preventative care to the most severe disorders. Lyra’s revolutionary “Blended Care Therapy” combines video therapy sessions, one-on-one chat, and digital activities prescribed by the practitioner to help people in their daily life.
Based on Cognitive Behavioral Therapy concepts, this immersive therapy paradigm with continuing support between sessions assists patients in improving more quickly.
Lyra’s curated network in the United States comprises over 5,000 coaches, therapists, and physicians, with an additional 85,000 professionals available globally through partnerships.
2. 7Cups
7Cups Homepage
People with mental illnesses or those who require ongoing therapy and monitoring are not the only ones who benefit from mental health services. Some of them are intended to assist in crucial situations or when a person feels lonely, unhappy, upset, frightened, or just needs emotional support for a variety of reasons, such as the present lockdown due to the Coronavirus epidemic.
In Your Corner, a firm established in the United States, developed the smartphone app 7Cups to give on-demand, real-time help from professional mental health counsellors and coaches. Individuals’ personal and professional growth is aided by counsellors and coaches who introduce them to meditation and breathwork practices.
Because of the service’s mobile nature, consultations are accessible 24 hours a day, seven days a week. In over 80 countries, free, anonymous, and confidential discussions with trained active listeners are provided. 7 Cups now has over 1,200 active listeners from over 80 countries, many of whom will listen for free. The website also has a support forum and over eight interactive treatments for common mental health issues.
3. Pear Therapeutics
Pear Therapeutics Homepage
Pear Therapeutics is a privately held eHealth firm that creates digital therapeutics to treat a wide range of serious disorders such as addiction, schizophrenia, pain, post-traumatic stress disorder, anxiety, depression, and sleep. Pear’s formulation technology blends pharmaceutical preparations with user-friendly, adaptable, and scientifically verified software applications.
Pear’s proprietary strategy improves patient outcomes, delivers smarter engagement and tracking tools for physicians, and cost-effective solutions for payors. Pear Therapeutics, Inc. (“Pear”) has developed the first end-to-end platform for prescription digital therapeutics (PDTs), which are FDA-approved, clinician-prescribed, and payor-reimbursed software that cures critical disorders.
PDTs, like traditional pharmaceuticals, are created in a GMP-compliant environment, tested in randomized controlled trials to demonstrate safety and efficacy, assessed and approved by authorities such as the FDA, and administered under the supervision of a prescribing doctor.
PDTs, as opposed to traditional medications, are software programs meant to capture real-world data for use by prescribing doctors, payors, and health systems in population health management.
MoodPath is a leading depression checking application that mainly keeps the check on the mood swing of its users. MoodPath was introduced in the year 2016 by Felix Frauendorf and Mark Goehring. Just like its name, MoodPath works by keeping a tab on its users moods.
The application works as an electronic clinician. Multiple questions are asked by the application and the given results are then calculated for the conclusion. This information is then passed on to the therapist. Also, the application is created in a way that it can suggest exercises to the users to gain some control over their mood.
MoodPath also behaves like a social media platform in the matter of having short videos on its platform. There are multiple short videos updated on MoodPath. These videos are used to create awareness about mental health and are also used to treat patients with their data.
Overall, MoodPath is a behavioural application working in conjunction with the doctors to help them understand the life condition of its users and also provide them with a few small practices to gain some control over the self. MoodPath is known to have 14,000 to 20,000 daily active users with more than a million downloads.
5. Meru Health
Meru Mental Webpage
Founded in the year 2015, Meru Health is a US-originated health startup program. It was invented by Kristian Ranta, Albert Nazander, and Riku Lindholm as a digital program aiming to provide better mental health for those suffering from depression.
Meru health comes under the list of telemedicine applications but is more firm to induce long-lasting effects in its users. People suffering from depression can use Meru Health to find some calmness and long-lasting results that can help in dealing with depression.
Meru health works by the use of talk therapy and keeps a tab on important factors affecting mental health such as environment, etc. Along with talk therapy, Meru Health is also known to provide wearable devices like fitness bands. These devices help out Meru Health application to keep a record of other vital information such as heartbeats and stress responses.
6. Talkspace
Talkspace Webpage
Founded in 2012, a New York-based company Talkspace is known to provide therapy by the means of mobile and the internet. The company was started by Roni Frank and Oren Frank and is headquartered in New York City. Talkspace helps its users by the medium of teletherapy.
The application works with the most basic criteria of face timing the user with an available therapist. This eliminates the need of searching for a therapist and worrying about the appointment time.
Apart from contacting users and therapists to each other, Talkspace is also known to provide the services of health insurance making the journey much more compatible and fuss-free.
Talkspace works with the mission of providing therapies and psychiatry more affordable. Talkspace has more than a 1 million users count.
Founded in the year 2012, Calm is a software company known to introduce meditating products. It was founded by Michael Acton Smith. The prime focus of the Calm application is to provide meditation and sleep patterns.
Calm has successfully created its place in the audience and has achieved several awards for its effective concept. Calm works in the clearest pattern by asking the user about their goal while signing up to the platform. The goal can fall on the list of reducing anxiety, building self-esteem, getting proper sleep, reducing stress, and many more.
The application features several meditating exercises and calming audiovisuals. These can provide much-required help to the users when faced with anxiety or stress. Calm has more than 4 million users subscribed to its services.
8. Cerebral
Cerebral Webpage
Cerebral mental health startup was launched in 2020 in California by Ho Anh and Kyle Robertson. It is a telehealth product mainly focusing on comprehensive care and medication management online. Cerebral aims to provide better control over the online care and medication services for anxiety, depression, ADHD, etc.
Users can easily get help with their anxiety, depression, and insomnia. Users can also request prescriber visits, therapies, counselling, and also the door delivery of prescribed medicines. The process of using Cerebral is quite simple with the Sign in and following is given set of instructions by them.
9. SonderMind
SonderMind Webpage
SonderMind was developed in 2014 by Mark Frank, and Sean Boyd and works as a connecting medium between the users and clinicians. SonderMind can be used by both the user and a clinician working in their way.
The patients or users can take the help of SonderMind to get in touch with the available clinician. Whereas, for the practitioners, registration with SonderMinds can help them to get more patients for themselves.
Another great advantage given by SonderMinds to its registered practitioners is the guaranteed payment from their patients. Whereas, SonderMond also provide insurance service to its users for a better and easy process of maintaining mental health.
10. Sleepstation
Sleepstation Webpage
Sleepstation is a program created by Born Digital Health. Sleepstation mainly deals with insomnia and provides a better lifestyle for good mental health. Sleepstation was invented by sleep expert Dr Kirstie Anderson.
Sleepstation works by the principle of Cognitive Behavioral Therapy (CBT) and requires the personal specific information of its users such as sleep pattern and time, medical history and screening, etc.
Sleepstation takes the help of experts and combines the information given by users to promote their sleeping time and relieve them from insomnia. The Sleepstation works by combining psychological techniques along with traditional sleep techniques and experts’ advice and experiences to help the users.
Conclusion
Mental health is still subjected to be discussed openly. Yet, the number of people falling prey to mental health issues increases rapidly. To deal with these issues, many different measures have been applied. One of them is to take the help of technology. Several different startups have been introduced to the world. Some of the top mental health startups across the globe have been listed above.
FAQs
What is the size of the global mental health market?
The recorded size of the global mental health market in 2020 was valued at $383.31 million and is estimated to cross $537.97 million by 2030.
Which mental health issues are most common across the world?
The most common mental health issues are insomnia, anxiety, and Obsessive-compulsive disorder (OCD).
Which are the leading mental health organizations across the world?
Some of the leading mental health organizations across the globe are Mental Health America, the National Institute of Mental Health, the National Alliance on Mental Illness, etc.
Are mental health startups the future of the healthcare industry?
As we all move towards the modernization era, things get changed from their traditional method. With this pace, we can assume health startups to be considered a new norm in the future world and revolutionize the future of the healthcare industry.
E-commerce in India is developing at a remarkable speed; emerging players like Flipkart and Amazon have proven their success stories. Currently, the E-commerce industry seems to be the ultimate winner in the business world. Several E-commerce websites are emerging and taking India by storm. When you are shopping, who doesn’t like discounts and great deals. Thanks to deal websites we have that options. Deals websites are intended to offer exclusive deals and products each time.
Deal websites in India save money and offer great deals while shopping from those E-commerce websites. You know there are numerous great deals online. However, you do not have the time to classify them as good and bad sites. In this article, we will talk about the top deal offering sites. So, without any further ado, let’s get started.
GrabOn is an online coupon and deals website in India that list various offers on online merchants such as Snapdeal, Flipkart, Amazon, Foodpanda, Jabong, and redBus, and updates them on their website. GrabOn declares that there are 4000 coupons from more than 2,000 dealers. It has over 40 million registered customers and receives 25 million page views. It gains commissions from e-commerce businesses for transactions. It is a brand owned and operated by e-commerce commodities company InspireLabs. GrabOn provides genuine and real deals on its platform.
Couponswala
Couponswala Website
Company Name
Couponswala
Location
Bangalore
Founded
2019
Website
couponswala.com
Couponswala offers some great shopping discounts, offers and coupons from some of the most prominent Indian websites like Flipkart, Amazon, Paytm, Makemytrip, and more. It provides coupons for over 1000 E-commerce websites. Couponwala started its journey in the year 2019 and has been offering exclusive and pretty amazing deals to the customers of some popular websites. The headquarters is located in Bangalore. It’s known for providing updated and genuine deals and coupons on its platform.
Mydala
Mydala Website
Company Name
Mydala
Location
Delhi
Founders
Anisha Singh
Founded
2009
Website
mydala.com
This is one of the oldest and most successful deal websites in India for the past six-year. Mydala is offering discounted deals across most of the categories. The company collects a commission as soon as the customer buys or books a deal. After that, the residual amount is paid by the customer at the time of redemption of the offer when he visits the retailer to avail facility. It is targeting over 410 million consumers in over 209 cities in India.
Nearbuy
Nearbuy Website
Company Name
Nearbuy
Location
Hyderabad
Founders
Ankur Warikoo
Founded
2010
Website
nearbuy.com
Nearbuy is a brand owned and operated by Nearbuy India Private Limited, it is a hyper-local online deals website that allows customers and local traders to discover and deal with one another. Giving local merchants and businesses more distinctness and business. It is currently operating in more than 35 cities in India and 18+ divisions and has over 50,000 retailers onboard.
Freekaamaal
Freekaamal Website
Company Name
Freekaamal
Location
Noida
Founders
Ravi Kumar
Founded
2010
Website
freekaamal.com
FreeKaaMaal.com is one of the head deals and coupon sites in India. It is a customer-driven website. Users can post the best deals they find on several e-commerce sites, and then the team selects the best out of them to promote them. Freekaamaal is partnered with more than 600+ online stores including, brands like Amazon, Flipkart, eBay, Snapdeal, Jabong, Shopclues, Myntra, and many more.
MyTokri
MyTokri Website
Company Name
Mytokri
Location
Delhi
Founders
Saurabh Gupta
Founded
2012
Website
mytokri.com
MyTokri is one of the prime online shopping deals gateways in India. Today, MyTokri is a renowned name to find quality online deals and coupons and turn the large industry into an online deals area. It lists thousands of online deals from 200+ e-dealers in India to help you get the most happening deals every day. MyTokri works on the concept of “New day New deals”. They also have a spot on their website where customers can find new and updated deals of the day. It also lists and maintains thousand of active discount coupons for online shopping websites.
DesiDime
DesiDime Website
Company Name
DesiDime
Location
Mumbai
Founders
Mehul Jobanputra & Jimish Jobanputra
Founded
2010
Website
desidime.com
DesiDime is a user-driven community for deals coupons and shopping online. Desidime is created to present a platform for users to cooperate, make friends, and share coupon information to make the best shopping deals. Started by cousins Mehul Jobanputra & Jimish Jobanputra and works as a community-driven social platform where people can contribute to the content, users can upload deals and coupons that they have found on the internet and can help others to save bucks.
Conclusion
There are other sites providing discount coupons and offers for online shopping for customers in India. The deal sites provide coupons for various e-commerce stores such as Amazon, Myntra, Flipkart, and many more for shoppers to get the product/service at a discounted price. With the rise of e-commerce in the country, seems like deal sites are thriving and will continue to thrive in the near future as well.
FAQs
What are deal sites?
Deal sites mainly provide good discounts and exclusive deals while buying products from and services from e-commerce.
Who founded Grabon?
Grabon was founded by Bhanu Raju and Spandan Jaggumantri in 2013.
Which is the most popular deal site in India?
Grabon is said to be the most popular deal site in India.
Advertisements that persuade consumers to buy their products solely depend on touching their viewer’s emotional psyche and this does not come as a surprise. People make brand judgments based on emotions rather than information, according to studies, and emotional responses to advertising have a greater impact on a person’s desire to buy than the content of an ad.
According to Douglas Van, author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing wrote, “The most startling truth is we don’t even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions don’t hinder decisions. They constitute the foundation on which they’re made!”
Such emotional sensitivity from brands, on the other hand, hasn’t always been the case. Advertisers were more interested in persuading their consumers through the use of comedy and sarcasm throughout the 1990s and early 2000s. In response to this, ‘Pereira & O’Dell’s‘ chief creative officer PJ Pereira said, “I think what’s happened is that the ad industry has spent the last decade celebrating bitterness and cynicism and being mean to people.
For a while, it was great because it was different from everyone else, and then it became a trend and people got sick of it. It wasn’t funny or interesting anymore. So when things started to pop with an opposite voice, the customers totally reacted.” Here’s a look at the best emotional advertising campaigns that will surely evoke emotion in you.
Advertisement Appeals means the ways of communication strategies used in the advertisement to attract the attention of the customers and affect their feelings so that they can take an interest in the product or service that they offer. Some of the most popular advertising appeals that work properly are:
Emotional Appeal- Sometimes consumers’ purchase decisions are based on emotional appeals. These emotional appeals mainly focus on trust, loyalty, kindness, love, and happiness. These kinds of ads make quite an impact on people when they use some powerful but peaceful music in the advertisement.
Musical Appeal- Music is a universal language. Advertisements take the help of music appeals to make the ad interesting so that it can stick to customers’ minds. Various ad jingles and catchy tunes have led to an increase in the consumption of products and services. It creates a positive impact on the mind of people.
Fear Appeal- Fear can make you do things that you don’t want to do. Advertisers take advantage of this thing for their products and services. They show what can happen if the customer doesn’t possess the product and people often falls for this appeal, thus increasing their consumption.
Favourable Price Appeals- Discounts or lower prices can easily attract the attention of people. There is hardly anyone who doesn’t like lower prices, so favourable price appeals are a good way to increase the consumption of their products.
Let’s take a look at some of the most famous emotional advertisements ever made by Top Brands.
Budweiser – “Stand By You”
Year-2018
Budweiser created this ad by distributing over 79 million cans of drinking water to US cities hit by natural catastrophes. We watch Budweiser employees hard at work getting the job done while listening to Skylar Grey’s moving cover of “Stand By Me”. It ends with one employee’s delight at watching their contribution on the evening news.
This emotional advertisement creates a poignant feeling within the audience, paving a way for them to really connect with the workers and in hand with the company. They have used the emotional appeal to make the ad heart-touching and showed that everyone is working hard to help the cities that are hit by natural catastrophes.
Coca Cola – “The Wonder of Us”
Year-2018
In this inspirational ad, an appreciation for the uniqueness of people is displayed throughout. We watch Cokes being consumed by a diverse group of dedicated consumers, each with their own appearance, activities, background, and tales of their own.
Similarly, the voice-over is done by a wide range of artists, emphasizing the value of variety. Coca-cola becomes a source of intimacy and connection, bringing in people from varied backgrounds and making an amalgamation of a single unit, Unity in Diversity.
The advertisement has used emotional appeal, where it showed that it doesn’t matter who you are, your skin colour, your gender identity, or the person you love, you are unique and that is beautiful.
Nike – “What will they say about you?”
Year-2017
This is one of Nike’s most motivational advertisements in recent times. It starts by introducing a young Arab woman who goes for a morning run. Her voice-over (in Arabic) mulls over what her judgmental neighbours have to say about her as she walks by them.
The voice-over encourages the listener to reach for more as comparable women’s stories (boxing, soccer, parkour) play out. The advertisement’s editing establishes a tempo that escalates to a climactic point that is intended to be the most stimulating.
POV shots are also used in the commercial, bringing us closer to the action and deeper into the commercial. Nike is very well known for its long history of producing effective and inspiring advertisements. An emotional appeal has been used in this advertisement to showcase the strength of people in a world that often judges.
Tanishq – Ekvatam
Year-2020
Although this advertisement by Tanishq made the headlines for all the wrong reasons, we definitely cannot overlook the beautiful message that the ad brings in. The commercial starts with a Muslim family throwing a baby shower for their Hindu daughter-in-law.
As the creative comes to a close, the expecting mother informs her mother-in-law that baby showers are not a tradition in their household. “But isn’t it a tradition for every household to keep their daughters happy?” her mother-in-law counter questions with a smile?
A magnificent convergence of two different religions, traditions, and civilizations, stated the ad’s description, but social media disagreed. After all of the uproar, the video’s creators decided to take it down.
Interfaith ads can be very tricky in these sensitive times, however, such bold and beautiful ads are very essential to constantly remind us of where we stand as a progressive society and how far we still have to go. The emotional appeal has been used in this ad and has shown two different religions beautifully union.
These were some of the examples of emotional advertising. Emotions like Compassion and love are powerful sources that have an impact on us in ways we don’t and cannot simply comprehend. They play with our psyche and cause us to experience a number of feelings at the same time. And this is exactly what commercial designers look for, to grasp that emotional point and make us go through a cognitive process. Although it plays with our minds and persuades us to connect with the band, it also enriches us and maybe even cathartic for some.
FAQs
What is an emotional advertisement?
Emotional advertising is an advertising technique used by brands to evoke an emotional appeal in consumers so that remember and share.
What is an example of emotional advertising?
Coca-Cola’s “Choose Happiness” campaign is a great example of emotional advertising.
How effective are emotional ads?
Many brands witnessed an increase in sales after their emotional advertising campaign.
The logistics industry is the backbone of every economy. In the last few years, the eCommerce industry is flourishing in a big way. The growth of eCommerce websites in India enabled startups dealing in logistics to scale up their business and tap into other areas through technology. This allowed them to solidify the existing supply chain solutions and fill the gaps in the otherwise fragmented and unorganized Indian logistics industry.
The current value of the Indian Logistic sector is $160 Billion. At the current growth rate, the Indian logistics industry has reached $250 billion in 2021. As per a 2021 report, India’s LPI (Logistics Performance Index) rank is 35. In this article, we will talk about the top Logistics startups in India. So, let’s take a look at them.
Founders: Bhavesh Manglani, Kapil Bharati, Mohit Tandon, Sahil Barua, and Suraj Saharan
Location: Gurgaon
Year Founded: 2011
Delhivery Logo
Founded in 2011, Delhivery is one of India’s leading supply chain services. It is a Gurgaon-based shipping startup. Delhivery is one of the last mile delivery startup companies in India. It envisions becoming the operating system for India. Delhivery’s business model only deals with e-commerce orders; this makes it easy for Delhivery to pick up, connect, and deliver shipments on time. According to its official website, Delhivery has successfully fulfilled over 1 billion orders for more than 55 million households across India. Moreover, the venture brings unparalleled cost efficiency and has a pan-India reach to businesses of over 100,000 customers and over 15 million consumers every month. The latest round of funding was on May 11, 2022.
BlackBuck
Founders: Chanakya Hridaya, Rajesh Yabaji, and Ramasubramaniam
Location: Bangalore
Year Founded: 2015
BlackBuck Logo
Formed in 2015, BlackBuck has become India’s largest trucking network by combining data science and logistic services to create a smart supply chain. BlackBuck is one of the few online trucking logistics startups in India. It is a pioneer in bringing the offline operations of trucking online. BlackBuck is committed to making life easier for truckers by allowing them to book a load and move at capacity and enabling shippers access to the right truck, all at the click of a button. The latest round of funding was on October 21, 2021.
Rivigo
Founders: Deepak Garg and Gazal Kalra
Location: Gurgaon
Year Founded: 2014
Rivigo Logo
Rivigo is a technology venture building the material movement pipeline of India. Rivigo’s vision is to make logistics ‘human’. Deepak Garg and Gazal Kalra are the founders of Rivigo. While making logistics human, faster, safer, and cost-effective through excellence in technology, data, culture and operations, it services multiple industries such as e-commerce, automotive, FMCG, and others.
Rivigo has launched a Relay-as-a-Service (RaaS) to offer a relay trucking model to fleet owners and truck drivers in India. Relay Trucking is an operating model wherein drivers change over every few hundred kilometres of driving through a network of relay pit-stops and then get rostered back to their home base. Rivigo launched the National Freight Index in 2019. National Freight Index enables unrestricted, real-time sharing of freight pricing. It has the potential to unlock immense value for the logistics industry.
Edgistify
Founders: Kamal Kishore Kumawat, Antim Suman, and Umang Shukla Location: Mumbai
Year Founded: 2016
Edgistify Logo
Edgistify is a one of its kind tech platform for logistic firms that aids them in designing the entire supply chain for different industries. It is one of the top logistics startups in Mumbai. As a manufacturer, one needs a reliable warehouse which doesn’t cause problems at present and in the future. Edgistify helps you find the best warehouse in India. It verifies warehouses by inspecting them and making the details available on its website. This way you have the required information at your fingertips if purchasing a warehouse interest you. According to Edgistify’s official website, it has developed a databank of more than 780 Million Sq. ft. of warehousing space.
First Flight
Founder: O. P. Saboo
Location: Goregaon, Mumbai
Year Founded: 1988
First Flight Logo
First Flight provides services such as priority couriers, e-commerce logistics, air cargo, and train cargo. First Flight is one of the top courier startups in India. It has partnered with Jabong, Myntra, Paytm, Home Shope18, amazon, shop clues, Flipkart, and other major e-commerce companies. First Flight is India’s domestic courier service. The company is in the process of setting up a large-scale integrated logistics division to offer an entire amount of warehousing, inventory management, supply chain services, and distribution channels, thereby providing total end-to-end solutions to its customers.
ShiftKarado
Founder: Atul Mithal
Location: Gurgaon
Year Founded: 2015
ShiftKarado Logo
Launced in 2015 with the aim to resolve the then-prevailing issues in the relocation industry, ShiftKarado is among the leading technology-driven packing and moving services providers in India. It operates in the competitive, unorganized relocation market to simplify the moving process for its customers. They provide you with the opportunity to track your goods in a real-time movement. ShiftKarado’s last raise was 5 Crores funding in 2019 by Star Worldwide Group.
4TiGO
Founders: Vivek Malhotra and Anjani Mandal
Location: Bangalore
Year Founded: 2015
4Tigo Logo
Founded in 2015, 4TiGO provides a common technology platform along with complementary business services. It is one of the most promising supply chain startups in Bangalore. 4TiGO’s mission is to empower the ever-growing goods transportation industry ecosystem through the synergy of technology and networking. It has raised $10 million in a single round of funding that was held on May 2, 2017.
Shadowfax
Founders: Abhishek Bansal and Vaibhav Khandelwal
Location: Bangalore
Year Founded: 2015
Shadowfax Logo
Founded in 2015, Shadowfax is one of India’s largest crowd-sourced delivery platforms. Its unique logistics app enables the delivery of food, pharmacy and e-commerce for businesses and helps them generate customer satisfaction. According to its website, Shadowfax provides services in 150+ cities with over 1,50,000 transactions being processed by it on an average every day. Shadowfax has raised $60 million in funding. The last round of funding was on December 5, 2019.
Founded in 2015, Locus is a machine learning startup focused on simplifying the field of logistics. The logistics startup uses artificial intelligence to solve problems such as scheduling, tracking, and the management of on-field fleet in on-demand and hyper-local industry segments. Locus caters to startups, enterprises and brands across various sectors like grocery, furniture, pharma, and consumer electronics. The startup boasts of serving some of the market leaders such as Quikr, Urban Ladder, Licious, and Lenskart. The latest round of funding was on June 2, 2021.
LetsTransport
Founders: Ankit Parasher, Pushkar Singh, and Sudarshan Ravi
Location: Bangalore
Year Founded: 2015
LetsTransport Logo
LetsTransport is an intra-city logistics service provider in Bangalore. It is a transport startup in India. Vendors tend to have many clients within their home base and are required to deliver goods to shops and offices within the city. LetsTransport provides logistic service within your city through verified drivers, etsTransportsGPS tracking, and 24/7 service.The latest round of funding for LetsTransport was on June 15, 2020.
Qikpod
Founder: Ravi Gururaj
Location: Bangalore
Year Founded: 2015
Qikpod Logo
Qikpod is a platform that allows you to get the delivery of your parcel using safe and secure lockers. You need to provide the details about your delivery person to Qikpod, and he will deliver the parcel to you in a Qikpod locker. This method of delivery guarantees safety as you can unlock the locker only with an OTP sent on the phone. Presently, Qikpod caters only to the people of Bengaluru. Business tycoon Ratan Tata is one of Qikpod’s investors.
FreightBro
Founders: Anand Babu, Mohammed Zakkiria. A, and Raghavendran Viswanathan
Location: Mumbai
Year Founded: 2016
FreightBro Logo
Founded in 2016, FreightBro provides intuitive solutions which work at the touch of a button. It is one of the top logistics companies in Mumbai. In today’s world that’s dominated by technology, doing business offline is an inefficient way of functioning. FreightBro provides you with high-tech solutions to speed up your day-to-day business activities so that you only focus on the core business. It goes beyond the role of a service provider by acting as an advisor as well. A true business partner indeed.
Blue Dart
Founders: Tushar Jani, Khushroo Dubash, Clyde Cooper, and Clyde C. Cooper
Location: Mumbai
Year Founded: 1983
Blue Dart Logo
Blue Dart Express is one of the largest logistics companies in India, and South Asia’s premier expresses air and integrated transportation/distribution company. Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and territories, and offers an entire spectrum of distribution services. These include air express, freight forwarding, supply chain solutions, customs clearance and others.
Conclusion
With the growing e-commerce business, the logistics business is also showing its growth. At this point in time, the logistic business in India is enjoying full popularity and flourishing from every side. If anyone is looking to start with their own logistic business, they are in for a good show. With the current situation, it seems like the popularity of the logistic business will only grow in the future and it’s just a start.
FAQs
Is the logistics business profitable in India?
Logistics businesses are seeming to increase in popularity with the increase of the e-commerce business and have now become a lucrative industry in India.
How much the logistics business in India is worth?
The logistics sector in India is currently worth $250 billion in 2021.
Which is the No.1 Logistics company in India?
Blue Dart is said to be the No.1 logistics company in India.
World eCommerce business emerged in the year 1982 by a company named Boston Computer Exchange where the primary motive was to sell computers online. These days, the eCommerce business is thriving as people are looking for new ways to become bosses of their businesses. The eCommerce trend is even going higher since the world has hit the pandemic. It has given ample opportunities to various business executives and entrepreneurs for selling their products and setting up their online stores.
However, setting up an online store is not enough. In this time of increasing competition, it is essential for you to indulge in great marketing strategies to attract more customers.
One of the best ways to market your store is to run ads for the store on different platforms. This way, you will be visible to a large audience and thus, more chances of attracting potential customers. So, before starting an eCommerce business, certain things must be taken into consideration to effectively generate revenue from the online purchases made by the customers.
Now that you have prepared your mind to be your boss, you should be thinking about the initial steps towards a successful eCommerce platform. Here are a few important keys that you should consider:
Design a superb website.
Use high definitional quality for your product display.
Make a distinctive selling presentation.
Ensure an outstanding customer network & support.
Create a marketing budget.
Apart from all these, fetching traffic to the online store to reach a more targeted audience is also a prerequisite. Therefore, before you offer customer support to your clients, you have to make sales of your products first, through an exceptional voice.
Thus, you have to keep in mind all of the above-mentioned key points are necessary and should work hand in hand for you to run your eCommerce business successfully.
Many entrepreneurs often open online stores and focus on any one of the key elements and run into a loss. So, to prevent your business from losses, make sure to have a proper plan in hand.
Factors for Selecting Ecommerce Platform
Now that you already have a business plan for launching your eCommerce store, there are a few key points that you should consider before investing in the online store. These are as follows:
Costing
Different eCommerce comes with several packages, you should always go for the one that looks cost-efficient to you. Often it is seen that lump sum payments have resulted in a bad investment. Therefore, prepare a budget in your mind and stick to that. You can select web hosting after comparing the prices with different providers to get the best deal.
Web Designing
The website should look user-friendly for the customers. From the capture page to the sign-out page your customers should get an excellent experience so that they keep coming back to shop from your online store.
Various eCommerce platforms make their websites theme-based. You can get these themes free of cost or even pay prices ranging for the premium themes.
Function & Programming
You can also customize the functionality of our eCommerce business with the help of coding and programming methods in the background. This can benefit you if you are trying to set up your online business effectively and competitively as compared to others.
Security
Customer data protection should be on the top priority list for an eCommerce business owner. There will be a lot of payment transactions happening on your online store page. Therefore, you should select the platform where the data of these customers are secured properly. Hence, your company will not lose any loyal customers.
Maintenance
To run a successful eCommerce online site, you cannot pay the fee once and get done with it. You will have to check if it is working smoothly and effectively to reach your targeted audience or not.
If the eCommerce site has no subscription price then you have to pay for an SSL certificate which is a yearly cost.
Per Month Hosting
You can independently host your eCommerce business which has no subscription cost as a hosting charge. For instance, Woo-commerce is such a platform that will help you to get the hosting management depending on the traffic of the web.
Business Software Integration:
It is indeed frustrating to begin from the scratch and shift to a new platform when your eCommerce has a business software aligned. Therefore, you need a platform that can smoothly combine with the existing system and provide solutions without any extra price.
Advertisement & Sales
A comparison amongst the best eCommerce platform for running ads for enhancing the digital platform is necessary. When you go through the evaluation process, you should keep in mind that every platform has its unique advantages and disadvantages regarding advertisements. On the other hand, you have a specific budget. Therefore, choose a platform that can suit your requirements.
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Top Platforms to Run Ads for Your Ecommerce Store
Cost-per-click of ads on social media platforms worldwide (2021)
The eCommerce market is highly competitive. Hence, every entrepreneur is searching for new ways to promote their goods and services. Often marketing the products becomes a complicated task and sometimes even after putting in the effort, it does even reach the targeted audience.
Again for a single user or entrepreneur, it becomes a tedious job to do all the tasks like handling social media, tracking products, checking emails, testing, analysis, etc at one time.
So, to ease up the things a bit and take the most advantage of your marketing strategies, the following are some of the best platforms where you can run ads for your eCommerce store:
Google Ads
Google Ads – Best Platform to run ads for eCommerce store
No one can beat the efficiency and effectiveness of the strategies led by Google in the digital marketing industry. Google’s marketing platform is running the digital business for a long time. All the analysts and marketers have appreciated the advanced tools present in Google ads.
A user can use the Google Ad services via paid promotion on SERPs. For advertising purposes, the users can use the Google Display Network facility from where the ads will be produced on relevant websites. To get new clients or even boost up your brand, Google ads can be the best platform.
It was previously known as Double click where there was a combination of establishing tool buildings and an interface for huge data. There are few platforms like Shopify or Magento which can smoothly connect to Google ads via API.
There is no doubt in the fact that Google is known to everyone all over the world. Also, a great benefit of using this platform is its excellent display network. So, in case you want your brand name to reach a huge audience of shoppers, then it can be very helpful.
You can manage analytics, surveys, optimizations, tagging, or even display ads, etc from this platform.
Pros
It is ideal for small businesses.
It is an affordable platform to run ads.
Provides a huge networking display giving accessibility to over 2.3-3.0 billion audience searches.
It boosts brands easily.
You can integrate it into any other software for marketing.
Cons
Rates can rise up to $100,000-$150,000 each year for larger business units.
Customer service is limited.
Marketers can often get confused and face difficulty in handling the software.
Microsoft Bing – Best Platform to run ads for eCommerce store
After Google, Bing has also reached popularity over the years in networking and ad promotions. According to Microsoft, around 14.5% of approximately global market share is ruled by Bing.
As an entrepreneur, if your target audience consists of shoppers, then you should go for Bing ad services. Also, a feature in Bing is launched called Bing shopping which is the same as Google Shopping Ads. This makes it a great and efficient platform for running ads for your eCommerce store.
Pros
The competition between Bing and Google is less. It has been observed that the cost per click on the ads here is around 70-72% less in regards to that of Google ads.
If you want a different set of audience bases, then a Bing ad is apt for you. The best part of advertising on Bing is to get the ad promotion on AOL, Yahoo, etc. add campaigns.
Cons
The features of the tool are not as advanced as compared to the other ad platforms.
The target audience reach is less in comparison to Google ads.
Facebook Ads Manager
Facebook ads – Best Platform to run ads for eCommerce store
In 2022, no one can think of advertisements without social media ad campaigns. Here, the first name that comes to mind is Facebook Ad manager. This is a popular choice for all business units to promote their brands across a large audience. Starting from whirly ads to extensive stories, there are numerous features in these social media platforms for promoting any brand.
To fetch relevant customers based on their interest, behavior, demography, etc. these social media ad campaigns are the best idea for your eCommerce store.
According to the studies of 2020 data, it is seen more than 2.7 billion people are on Facebook. Therefore to reach potential clients and users making use of this platform is important. Facebook ads definitely play a vital role in advertising your brand, selling the products, and retaining loyal customers.
Pros
It is easy to reach a large audience.
Different and unique formatting for ads.
Cost-effective & budget-friendly.
Reaching the targeted clients becomes easier according to their age, gender, demographics, and interests with the help of this platform.
Cons
Small brands may face challenges to get specific ads.
The conversion data is not reliable due to the latest Apple IOS 14.5 update.
Instagram Ads
Instagram ads – Best Platform to run ads for eCommerce store
In this context, you should know two vital things about Instagram;
81% of Instagram users utilize the platform for enquiring about the products and brands.
Around 130 million users tap or click on the shopping-related posts per month.
The promoters can either create reel videos or image-based ads for branding the products or services entitled to them. It becomes easy for reaching the targeted audience here. Moreover, you can link the ads directly to your shopping websites or product pages which again results in a significant amount of customer engagement.
Pros
Reaching the target audience in less time.
The effective sale is guaranteed through the unique ad formats for instance stories, IGTV videos, reels, etc.
Any client can purchase the product without even logging out from Instagram as the ads displayed are aligned with the landing page of the products or websites.
Cons
It can be an issue for aged clients to purchase products or services via Instagram as many are not very well-equipped with the platform yet.
The contents posted on the Instagram platform require top-notch visual strength. This will make your brand different from others and people will be bound to choose your service. So, all this can be pretty expensive at times.
YouTube Ads
YouTube ads – Best Platform to run ads for eCommerce store
To enhance brand promotion and awareness, YouTube is doing fantastic business all over the world. The best part about these ads on YouTube is that they are helpful to drive enough traffic to your store. Therefore, if you are planning to set up your online store, YouTube ads can be a considerable option that can successfully give you revenue leads.
Pros
Youtube is a part of Google’s promotion. Hence, there is already a strong data presence and tremendous capability to reach the audience.
It can reach different and diverse clients all over the world in less time.
You can expect inbuilt engagement of customers, viewers, or audience. For instance, if anyone is researching educational videos, the YouTube ads in between can take them to your store landing page through video ads.
Cons
It is a bit expensive as compared to other platforms.
Often users skip the videos because of the format of the ads displayed.
Twitter Ads
Twitter ads – Best Platform to run ads for eCommerce store
Twitter started in 2006 as a popular social media platform. This is probably not the first platform that comes to people’s minds when they think of running ads. It is mainly created for opinions and news from people all over the world. So, this makes it a meaningful platform with a huge user base that should be taken into consideration for running ads.
Pros
The high engagement rate with the Twitter ads is possible as Twitter has a re-tweet option with which it becomes easy to reach more people and get more views.
Cons
Twitter ads are expensive as compared to Facebook ads.
Pinterest Ads
Pinterest ads – Best Platform to run ads for eCommerce store
Pinterest plays a significant role in marketing via visual illustrating ads similar to Instagram. It also helps in boosting the audience’s reach like any other social media platform. In core search results, there is promoted ad facility provided by Pinterest which are shown as pinned posts. This is a great way to get your store the visibility it needs.
As of January 2021, it is seen the number of female audiences is 78% as compared to the male audience on Pinterest. The platform helps over 444 million users every month and 91% of weekly pinners in their shopping decisions.
Pros
The conversion rate is pretty high here.
Pinterest is less annoying or disturbing for the users who are using Pinterest as the ads are less interruptive.
Cons
The platform is not user-friendly in terms of sales in comparison to Google Ads.
Amazon ads – Best Platform to run ads for eCommerce store
Amazon mainly focuses on reaching customers who love shopping. This helps to portray the products in the key results or search results. Therefore, it becomes an easier task for the shoppers to get a view of the wide range of products available on the site which is offered by your eCommerce store.
The easy way to set up the interface and ad portrayal help to make the advertisement process smooth. Moreover, the customers can see them and select their products in a quick time.
Cons
As an entrepreneur, you have to pay an extra referral fee apart from the advertisement rate. The amount may go up to 10-15% approximately depending on the variation of the products.
Amazon has few strict rules for the sellers. For instance, at times, there are shipping rates, order cancellation charges, etc.
Taboola
Taboola – Best Platform to run ads for eCommerce store
Taboola is significantly known for its advertising base, especially for the newbie business owners looking for marketing platforms through advertisements. Exceptionally creative promotional ads have campaigned through this platform. They either use informational content or advertorials which they produce on the sites.
Taboola ads do not resemble anything like regular advertisements hence, it becomes a hassle-free task to engage customers’ interest. Again the presence of domestic tools for advertisements helps in tracking, publishing, and producing the regional promotional campaigns. It serves best for brand promotion, brilliant audience visibility, and other contexts in various marketing channels.
Pros
Awesome customer response.
User friendly.
Smooth campaign report projections.
Uncomplicated calculation of performance metric possible.
Cons
Approval of the contents from Taboola is a very time-consuming process.
Points to Consider
Pay per click policy is more on Google shopping ads.
Bing Ads till now, is not as great as compared to Google Ads as it faces challenges in reaching more audiences.
Fashion, DIY, Beauty, Jewellery, Shopping, and Food – Ads regarding all these fields on Instagram reach targeted clients in an uncomplicated way. The best way to showcase the product or service is to use HD images or Reel videos.
Similar to Instagram, Facebook Ads work hand in hand.
To make successful revenue from clients on Youtube, the creators should focus on explanatory videos or review videos. These videos should be high end and there should be accurate clarity. The exact visual presentation of the products or services and comparison between other services or products can help clients understand it in a better way. It enhances more chances of an effective sale.
Twitter can be a platform for boosting service or job-related brands. The audience present on Twitter is mainly school, college-goers, or even freshers or working employees looking for a job change or part-time jobs. Again, any teaching or education-related brands or websites can also fetch customers from there.
The female audience is mostly found on Pinterest. Thus, this platform has a beautiful opportunity for brands dealing with crafts, DIY, and gardening products.
Brands that have a high-profit outcome and already have a stable customer base should opt for Amazon ads.
Ad Platforms & Conversion Rates
There are several contents available on the internet every day. Now when you are planning to set up your brand you have to understand that the conversion rate should be high to get a successful sale of your products and services.
What is the Conversion Rate?
The digital retail market is growing every day and is becoming highly competitive. Setting up an online store is not an easy task if you are not getting any sales.
Imagine you have already a promising website with an amazing product display. The reach of the product is also high. Hence, there is a decent amount of traffic.
You have to make shoppers buy the products from the website and not only view them. Here comes the concept of conversion in the eCommerce business. In simple terms, conversion rate refers to the number of conversions divided by the total number of visitors to a website.
It can be dependent on a few things like the cost of the product, the niche of our industry, and of course your audience. Therefore, all conversion rates in every eCommerce industry are not the same.
Advertising Channels and Their Conversion Rates
Average conversion rate by advertising channels
According to Heap, Google ads stand number one in turning the high conversion rates of 8.2%. Next up are Bing ads with a conversion rate of 7.6% on an average. Facebook has a conversion rate of around 4.7%, Instagram 3.1%, and Pinterest 2.9%. Other ad platforms which turn to fewer conversion rates but are effective are Twitter (0.9%), Snapchat (0.6%), and YouTube (0.5%) respectively.
Conclusion
The primary aim of social and digital ads is to manage traffic and bring about more revenue. With the evolution of digital media and content marketing, an entrepreneur needs to select a faithful platform to showcase their products and bring more sales. Therefore, before choosing any of the ad platforms, you should check the limitation and advantages of your own business and brand. It should match the appropriateness of the platform to reach more audiences and engage them successfully.
FAQs
Which platforms are the best for online advertising?
The following are the best platforms for online advertising:
Google Ads
Facebook Ads
Instagram Ads
Bing Ads
Twitter Ads
Amazon Ads
Can I advertise online for free?
You can advertise online for free by registering with Google My Business. It is a free tool that enables you to create a listing for your business so that it can be easily located on Google searches.
Which is the number 1 eCommerce site?
Amazon is the number 1 eCommerce site, not only in America but also in most other countries.
Which social media platform is the best for my business?
The following are the best social media platforms for your business:
The mindset of the people has changed from, over the decade, as now people want to be the boss of their own and don’t want to restrict themselves in the walls of 9-to-5 jobs. This decade brought a hit of entrepreneurs and their startups with amazing ideas and execution, that has helped people and has changed the ways, for people living their lives.
15 Best Startups of the Decade (2010-2020)
Here are the 15 best startups in 2010s which have changed the market of the Indian entrepreneurship-
The idea of ordering food online at the start of the decade was an idea that most of the people didn’t think upon but soon the thought changed with the arrival of food-delivering apps like Swiggy.
Launched in 2014, Swiggy is known as the largest and most valuable food ordering and delivering the platform in India, currently operating in more than 100 cities across India. Online food delivery platform, Swiggy, has launched its third series of television commercials and digital campaign, that are reflective of new-age India and its changing culinary culture. Swiggy tagline is “Swiggy karo, phir jo chahe Karo!”
Paytm
Founded: 2019
Paytm Logo | Best Startups of the Decade
Go cashless has been the motto of 2019 and the public is taking it quite effectively. The wave of online transactions hit India in 2010 when Paytm was launched. PAYTM is an e-commerce system, based in Noida, Uttar Pradesh. It is available in 11 Indian languages and offers online use-cases as mobile recharges, utility, bill, payments, travel, movies, and events booking, in-store payments at grocery stores, fruits and vegetable shops, restaurants, parking, tolls, pharmacies, etc.
Oyo Rooms
Founded: 2013
OYO Logo | Best Startups of the Decade
Whenever it comes to book rooms for a vacation, weekend or a party, the one-stop shop is OYO. Founded in 2013, by Ritesh Agarwal, OYO Rooms is an Indian hotel chain and fastest-growing hospitality chain of leased and franchised hotels, homes and living spaces at cheap prices. It is currently UAE, Nepal, China, Brazil, UK, Philippines, Arabia, Sri Lanka, etc.
Finding bus seats can be quite hectic and without a good seat, going to a long ride can be hectic. So, to save the hassle, one can always go for redbus. An online app company, the user can look up to for buses and book tickets accordingly and get confirmed tickets, without struggling for tickets on the way. Redbus was founded by Phanindra Sama, Charan Padmaraju and Sudhakar Pasupunuri in 2006, however, it became famous after 2010 when Indian people were getting introduced to mobile internet.
Ola
Founded: 2010
Ola Logo | Best Startups of the Decade
Traveling was made much easier and better by OLA, which was founded in 2010 by Bhavish Agarwal. Now, it’s one of the largest cab services in India, with over 250,000 cabs and rickshaws in the app running over 85 Indian cities. The company is expanding its reach everyday. As of 2020, it has expanded its services to UK, Australia, and New Zealand.
Zivame
Founded: 2011
Zivame Logo | Best Startups of the Decade
Zivame is an e-retail lingerie brand for women, founded in 2011 by Richa Kar, to empower women to buy lingerie freely without feeling embarrassed as of in normal offline shops, which is generally filled by men. Meaning of Zivame is ‘radiant me’. It has also been known for showing diversity as it has no age -limit. It sells shapewear, sleepwear, and activewear through both online and offline stores.
Who would have thought in 2000s that we would be ordering groceries online? This thought also came into fruition in 2009 by Abhinav Choudhari, Hari Menon and Vipul Parekh. Now, BigBasket is an online food and grocery store that delivers personal and household needs right to customer’s doorstep. As of 2020, BigBasket is available in almost all the cities of India. Shah Rukh Khan is brand ambassador of BigBasket and bigbasket tagline is “I’m bigbasketeer, Are you?”
Byju’s
Founded: 2011
Bigbasket Logo | Best Startups of the Decade
The Bangalore based educational technology platform Byju’s is an online tutoring and coaching firm that was started in the year 2011 and runs on a freemium model. The main aim of Byju’s is to provide coaching through online video lectures for students of class 1 to class 12 and also for people who prepare for competitive exams like IIT – JEE, NEET, CAT, GRE, and GMAT.
Byjus- the Learning app was launched in the year 2015 by Byju Raveendran and since then it has been a huge success. It is used by more than 15 million students all over the world and has 900000 paid subscribers. The app helps the students to learn on their own rather than the traditional culture of spoon-feeding.
Firstcry
Founded: 2010
Firstcry Logo | Best Startups of the Decade
It is an overwhelming feeling for the new parents to buy all the goods for the baby or the newborn. Firstcry was started to fulfill that demand in 2010, by Supam Maheswari, when he couldn’t find quality toys for his new-born daughter. Now, firstcry sells baby products like diapers, cribs, clothes, nursery items, etc. It has become a popular website for buying baby products from online and offline stores.
Freshdesk
Founded: 2010
Freshdesk Logo | Best Startups of the Decade
Cloud-based software is the need of every brand to store all the data of the consumer. But back in the starting days of the decade, there were very few companies dealing with cloud-based software.
One of the most popular company was Freshdesk ( now known as Freshworks), which was launched in 2010. It was started by former ZOHO employees Girish Mathrubootham and Shanmugam Krishnasamy, who teamed up to create better software to help enterprises do after-sales support more effectively. The founder Girish Mathrubootham, is also a mentor and a key figure in the Chennai startup ecosystem.
Freshdesk’s customers in India include Saavn, Decathlon, Grofers, Lenskart, Oyo Rooms, Byju’s, and Goibibo.
Limeroad
Founded: 2012
Limeroad Logo | Best Startups of the Decade
Fashion has always found its way in women’s shelf, one of India’s most popular online boutique is Limeroad. It was founded in 2012 by Suchi Mukherjee and Ankush Mehra. It is known for being specialized in clothing and accessories for men, women or kids. The online store also allows the users to create their look on a virtual scrapbook by using the brand’s products and also allows users to earn from the scrapbook they create and then, they can use the points on the purchase, at the time of checkout.
Shopclues
Founded: 2011
Shopclues Logo | Best Startups of the Decade
Another big brand which started in 2011, was Shopclues. It was founded Sanjay Sethi, along with former wall street analyst Sandeep Agarwal. Both the founders returned from California, decided to go into a new venture. The company has over 6 lakh merchants and 2.8 crore products on its platform serving over 32,000 pin codes across the country. Although, the company didn’t do well in the market, Sandeep Agarwal did inspire many youngsters to get into entrepreneurship through his journey.
Buying furniture online? That was a dream of people in 2000s! But that dream was completed by Ambareesh Murty in 2012. He teamed up with Ashish Shah, one of the former head of eBay Motors in India and the Philippines and launched Pepperfry. It is a dealer of the best quality furniture and delivers it at the doorstep of the buyer. It has soon gained immense popularity in the country.
Snapdeal
Founded: 2010
Snapdeal Logo | Best Startups of the Decade
With the tagline of “unbox Zindagi’, Snapdeal managed to be a home favorite for varieties of goods ranging from home, fashion, electricals, sports, etc. It sells over 3 crores (30 million) products across 800+ diverse categories from over 1,25,000 regional, national and international brands and retailers and a reach of 6,000 towns and cities across the country. Although this ecommerce venture didn’t do as good as others like Flipkart or Amazon, it was still a big success in the early years of this decade.
Hike
Founded: 2012
Hike Logo | Best Startups of the Decade
Once a very popular youth app for messaging, Hike messenger has left an interesting mark on the market. It was founded by Kavin Bharti Mittal. The hike is a cross-platform instant messaging, voice over IP, social media and peer to peer file sharing app, launched on 12 December 2012.
Conclusion
These startups are known to be change force in the world of startups in the decade and are known to inspire many other startups. 2010s is probably the most revolutionary decade in the entrepreneurship world. However, we hope this decade brings more innovation to lives.
The capital of Tamil Nadu has seen a considerable rise in respect to the startup culture in the last couple of years. The Tamil Nadu government continues to aggressively promote the blossoming of a startup ecosystem in the state. Hence, the sudden increase in the number of startups in Chennai and Chennai becoming India’s fourth most active startup ecosystem needs no justification. Here are some of the top startups in Chennai.
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Sulekha is a platform for consumers and businesses to connect with each other. Satya Prabhakar is the founder and CEO of Sulekha. Sulekha employs more than 1,300 people and has 14 offices around the globe in countries like the United States, Canada, the UK, and UAE.
Satya is originally from Machilipatnam, Andhra Pradesh. Satya did his undergraduate studies in B.E. from NIT, Trichy and has worked with Philips. A studious and academically proficient individual, he secured admission to all the top four IIMs (Ahmedabad, Bangalore, Calcutta, and Lucknow), but chose to pursue a Master’s degree in Computer Science from the University of Florida, Gainesville.
2. Netmeds
Founder: Pradeep Dadha
Year Founded: 2015
Industry: Online Pharmacy
Netmeds Logo
Netmeds is an online pharmacy that delivers pharmaceutical products at the customers’ door. Netmeds has a wide range of healthcare products on its website. With strong marketing strategies and Mahendra Singh Dhoni as the brand ambassador, the startup is swiftly moving towards success.
Netmeds was founded by Pradeep Dadha, one of the most successful entrepreneurs to emerge out of Chennai. He worked at Dadha & Co., his family business. Netmeds has acquired several health startups over time, including the recent acquisition of KiViHealth in 2019.
3. BankBazaar
Founder: Rati Shetty
Year Founded: 2008
Industry: FinTech
Bankbazaar Logo
BankBazaar is a Chennai-based fintech startup that has established a solid presence in India in just a few years. It allows customers to make payments and get loans online. BankBazaar essentially functions like a bank minus the fact that you don’t have to go to different counters. The work is done in a jiffy while sitting at home.
Rati Shetty is the founder and chief product officer at BankBazaar. She did her graduation from the University of Madras.
4. Flintobox
Founders: Arunprasad Durairaj, Vijaybabu Gandhi, and Shreenidhi Srirangam
Year Founded: 2013
Industry: Education
Flintobox Logo
Every child is special and is inherently engineered to learn something new everyday. When parents let their children use the internet, it puts a stop to the kid’s imagination and creativity. Childhood is the time when engaging in physical activities should be at its peak, and not with the computer or mobile screens. Flintobox is a startup working to solve this problem. Parents can order a Flintobox, which is a combination of different activity toys. The startup sends the box directly to your house every month. You can select the package which suits you the best.
Flintobox was founded by Arunprasad Durairaj, Vijaybabu Gandhi, and Shreenidhi Srirangam in 2013. They started the company to solve the problem of television addiction in children.
5. Zoho
Founders: Sridhar Vembu and Tony Thomas
Year Founded: 1996
Industry: Software Development
Zoho Logo
Zoho is among the top companies in Chennai. Zoho Corporation is a unicorn SaaS founded by Sridhar Vembu and Tony Thomas in 1996. Zoho provides a suite of products for all your business needs. It includes an email-sending client, a finance management tool, and a project management tool with over 40 million users across the globe. The Indian company also has offices in Singapore, Japan, China, Tenkasi, Pleasanton, and California.
6. Chrysalis
Founder: Chitra Ravi
Year Founded: 2001
Industry: Education
Chrysalis Logo
Chrysalis has innovated an academic program for the formative years (2-12) of a child’s education – “ThinkRoom”. ThinkRoom has been designed with the vision of awakening the dormant potential in every child. The curriculum (pedagogy) is created with a child-centric philosophy. It is an integrated academic program for maths, English, science, and social studies in schools.
ThinkRoom is the synthesis of a product (subject books called ‘studios’), service design (continuous professional development training for teachers), and technology (‘Mitra Tab’). In 2017, Chrysalis raised an undisclosed amount in funding from Manterra and Gray Matters Capital (GMC).
7. Lawbot
Founder: Manasvini Krishna
Year Founded: 2016
Industry: LegalTech
Lawbot Logo
Manasvini Krishna is a lawyer and a successful entrepreneur. He pursued his Bachelor of Legislative Law from National Law University, Bhopal. He then pursued his Master’s degree from the University of Oxford. Before starting his own venture, he co-founded Samvad Partners in 2012. In 2016, Manasvini started Lawbot.ai.
Lawbot.ai is a legal AI platform that analyzes contracts through machine learning and natural language processing.
8. Freshworks
Founder: Girish Mathrubootham Year Founded: 2012 Industry: Cloud-Based Business Management Applications Provider
Freshworks Logo
Freshworks provides cloud-based business management applications to companies. The applications provided by Freshworks are:
Freshdesk: Cloud-based customer support software.
Freshservice: Online IT service management software.
Freshcaller: Cloud-based call center software.
Freshchat: Enterprise chat application.
Freshsales: Sales CRM software.
Freshmarketer: Marketing software for digital marketers.
Freshconnect: Enterprise collaboration software.
Freshping: Website monitoring tool.
Freshteam: Recruit people, and manage employee data and time in one place.
Freshrelease: Agile project management software for developing teams.
Freshstatus: Setup your hosted public page with one click.
Freshworks offers a subscription-based pricing model. It has worked with companies such as Honda, Toshiba, Cisco, Lenskart, Zoom, Zomato, UNICEF, Team Viewer, Carat Lane, and Money Corp.
9. Wandertrails
Founders: Vishnu Menon, Pranav Kumar, Sruti Chander, Hari Nair, and Narayan Menon
Year Founded: 2016
Industry: Travel and Tourism
Wandertrails Logo
Wandertrails is a travel tech company. It offers an online platform that enables the on-demand booking of experiences indigenous to a particular location as well as related experiential accommodation to complement these experiences.
Wandertrails is operating through a curated marketplace model with a strong emphasis on integrity and depth of listings. The authenticity of every experience is ensured. Wandertrails does it through an on-ground audit and professional creative shoot. It raised 1 million US dollars in March 2020.
Founders: Murali Vivekanandan, Ashwin Ramaswamy, and Shrikanth Jagannathan
Year Founded: 2016
Industry: E-commerce Analytics
PipeCandy Logo
PipeCandy is a Chennai-based e-commerce startup focused on a predictive insights platform. It tracks over 500,000 modern e-commerce companies and delivers insights to marketers, investors, and analysts. The founders of PipeCandy are Murali Vivekanandan, Ashwin Ramaswamy, and Shrikanth Jagannathan. The company also functions in San Francisco, California.
Pipecandy has raised around $1.1 million. It has attracted many investors who are curious about hunting down the nuances in the system to increase sales and therefore, a higher probability to seal the deal. ‘Emergent Ventures India’ is funding the startup; many other entities such as ‘IDG Ventures’, ‘Axilor Ventures’, and the ‘Indian Angel Network’ are also supporting PipeCandy.
11. BigFday
Founder: Utkarsh Singhania
Year Founded: 2014
Industry: Event Management
BigFDay Logo | Event Management Company in Chennai
BigFday is an online marketplace for event services, be it weddings, birthdays, corporate events, or just a night out with friends. BigFday helps occasional and professional planners with the services required to host the event. Presently serving in Chennai, it works with 500+ venues and hundreds of professionals in the event industry.
Utkarsh Singhania is the founder and CTO of BigFDay. He has an MBA from Sikkim Manipal University and is a graduate of Anna University.
12. Perfint Healthcare
Founder: S Nandakumar
Year Founded: 2005
Industry: Healthcare
Perfint Logo
Perfint Healthcare develops diagnostic equipment for the oncology space. Its image-guided equipment uses medical image processing and robotics to help clinicians plan and execute CT-guided cancer biopsies, drug delivery, and ablation of small tumours. The product catalogue includes:
MAXIO: An image-guided, physician controlled stereotactic accessory to a computed tomography (CT) system.
ROBIO EX: A CT & PET-CT guided robotic positioning system that assists with fast and accurate tumour location.
NAVIOS: A computer-based workflow assistance solution for CT guided percutaneous ablation procedures.
Norwest Venture Partners, Accel, and Chiratae Ventures have invested $ 40 million in Perfint.
13. Avaza
Founder: Ajit Narayanan
Year Founded: 2014
Industry: Technology
Avaza Logo
Avaza is a tech startup. It works for children challenged with communication disorders, autism, cerebral palsy and down syndrome. Avaza boasts of providing India’s first augmentative and alternative communication device for children with disabilities.
Ajit Narayanan is the founder of Avaza. He is a graduate of IIT, Madras with a Bachelor’s degree in Electrical Engineering. Before starting Avaza, he was the CEO of Chongchong English in California. He was awarded the ‘National Award for Empowerment of Persons with Disabilities by the President of India in 2010.
14. Financial Software Systems (FSS
Founder: Nagaraj Mylandla
Year Founded: 1991
Industry: Electronic payment
FSS Logo
Financial Software Systems (FSS) offers business value in the areas of electronic payments and financial transaction processing solutions & services. Headquartered in Chennai, FSS has established a global footprint in Africa, Australia, Canada, Europe, Middle East, Singapore, and the United States of America. FSS delivers a complete spectrum of offerings through its two business divisions:
FSSTechnologies: Offers clients with a single-window view of solutions and services like systems integration, offshore development, product sustenance, project management and implementation, upgrade and migration services, product testing and certification, application testing, onsite technical support, and 24/7 global helpdesk support.
FSSNeT: Offers hosted payment processing services across all delivery channels; these include ATMs, POS, internet, and mobile with authorization by bank hosts, interchanges, and co-networks. Premji Invest, Jacob Ballas Capital, and New Enterprise Associates have invested $127 Million in FSS.
15. Servion
Founders: Kavikkal Balakrishnan and N Raghunandan
Year Founded: 1991
Industry: Application Software
Servion Logo
Servion enables business transformation for enterprises in the area of customer experience management (CEM). Servion is a platform-led solutions provider focused on enhancing customer experience by automating and integrating customer interaction channels. Servion provides the following IP platforms:
ServDesignSM: Knowledge-based consulting framework that enables you to deliver an on-brand customer experience.
ServIntuitSM: Omni-channel customer experience platform that connects all enterprise channel applications such as chat, voice, website, mobile, email, video, and AR/VR.
ServInsightsSM: Contact center analytics platform that enables multi-channel and enterprise integration.
ServCloudTM: Adaptable cloud-based CX-platform that gives enterprises the power of optimal operations and omnichannel customer experience.
ServCareSM: Offers the right support to contact centers through unified communication and collaboration solutions, enabling enterprises to deliver flawless customer experience.
These platforms enable enterprises to drive the true value of their CX investments and build their customer engagement hub. Over the past two decades, Servion has evolved from being a single channel (voice) interaction expert to becoming an industry pioneer in omnichannel customer experience.
16. Adjutas
Founder: Ani
Year Founded: 2016
Industry: IT Services
Adjutas Logo
The essence of Adjutas is to deliver the best IT experience. It is trusted by more than 200 companies. Adjutas offers an intelligent cloud-based helpdesk-cum-service desk and asset management software. The offerings help in all of the major management areas along with multi-channel support and reports. Adjutas offers a 14-day free trial to gauge its products.
17. SkillAngels
Founder: Saravanan Sundaramoorthy
Year Founded: 2013
Industry: E-Learning
SkillAngels Logo
SkillAngels is a Chennai-based startup. It aims at helping kids in their cognitive development through various games present on its website. SkillAngels was founded in the year 2013.
SkillAngels wants to transform classroom students into the workforce of the future. The company is working with a team of education visionaries, development experts, and clinical psychologists who came together to go that extra mile, alter the average educational experience, and create the champions of tomorrow.
18. Waygum
Founder: Sundar Krish
Year Founded: 2015
Industry: Industry Software
Waygum Logo
With the increase in the rate of smartphone usage, industries are also embracing technology for operations. Waygum.io provides a smart way for factories to manage operations on mobile. With the Waygum app, managers can easily keep a tab on everything that’s happening in the factory. Their employees can report to them easily on the same application. Sundar Krish, the founder of Waygum, is an IIT, Madras graduate. Krish is currently working on his new startup AppSecFlo in Silicon Valley.
19. Vue.ai
Founder: Ashwini Asokan
Year Founded: 2015
Industry: AI-Based Visual Search And Product Recommendation
Vue.ai Logo
Vue.ai is an image recognition platform by Mad Street Den, an artificial intelligence company. Vue.ai is an end-to-end retail automation platform that is redesigning the future of fashion retail throughartificial intelligence. Using image recognition and data science, Vue.ai extracts catalog data, analyzes it for user behaviour, and helps companies improve customer experience, drive conversions, and reduce costs.
Vue.ai helps you digitally map your products’ DNA to create one-of-a-kind retail experiences for your customers and translates product information into a language your teams can understand and use to make business decisions. Vue.ai has received funding of $28 million from Falcon Edge Capital, Global Brain, and Sequoia Capital.
20. Kobzo
Founders: Vineet Neeraj, Mohan Gayam, and Karthik Ramaiah
Year Founded: 2012
Industry: Information Technology & Services
Kobzo Logo
Formerly known as Kobster,Kobzo is an ecommerce website that caters to small and medium enterprises, startups, and home businesses for their office supply needs. Kobzo helps corporate buyers, retailers, SMEs, home offices, hotels, hospitals, etc. to meet organizational goals seamlessly and efficiently. Today, Kobzo has 1 lakh+ business products in multiple categories namely manufacturing, construction, office supplies, hospital and lab, electronics, automobile, education, hotels, and restaurants.
21. Chargebee
Founder: Krish Subramanian
Year Founded: 2011
Industry: Financial services
Chargebee Logo
Chargebee is one of the leading SaaS companies in Chennai that provides subscription and recurring billing based systems for SaaS and e-commerce businesses so they can streamline their revenue operations. There has been a steady increase in subscription-based businesses worldwide and they need more options and flexibility for managing varied billing cases. The company has its headquarters in San Francisco, California but also has a head office in Chennai.
The platform integrates with Stripe, Braintree, and Paypal which are the top payment gateways to help your company automate recurring payment collection, including services like invoicing, taxes, SaaS metrics, accounting and customer management. It focuses on providing small businesses with flexible recurring experiences and managing their customer’s subscriptions.
22. Galaxeye
Founders: Satya Chakravarthy and Suyash Singh
Year founded: 2020
Industry: Defense and Space
Galaeye Logo
Galaxeye is a company that focuses on space technology, technology that monitors Earth and outer space. The company also helps in accelerating the growth of space infrastructure that enables planetary evolution. It also enables other tech businesses to make better decisions and perform operations efficiently through space technology.
Galaxeye specializes in Remote Sensing, Earth Observation, Artificial Intelligence, Space Technology, Image Processing, Geospatial Analytics, among others. Their image dataset will provide numerous opportunities and benefits to analysts and consumers. Galaxeye currently operates on a subscription-based data as a service model and is a B2B and B2G company.
23. Caratlane
Founders: Mithun Sacheti, and Srinivasa Gopalan
Year Founded: 2008
Industry: Jewelry E-commerce
Caratlane Logo
Caratlane is one of the top online jewelry retailers in India. As of 2020, the company has over 92 retail stores in over 36 cities across the country. The company was founded by Mithun Sacheti, and Srinivasa Gopalan in 2008 and has its headquarters based in Chennai, Tamilnadu. The company was purchased by Titan Jewelry in 2016 and is also marketed as a partnership with Tanishq.
The company also went on to launch its own app which included a feature of facial recognition and 3D imaging technology so that its customers can try the jewelry pieces virtually. According to a study done by Dataquest and JuxtConsult in 2011, Caratlane was among the top 20 e-commerce websites in India.
24. ThoughtBit
Founder: Sidharthan Panneerselvam
Year Founded: 2017
Industry: Information Technology and Services
ThoughBit Logo
ThoughtBit is an upcoming Information Technology firm that was started in 2017. The company focuses on Enterprise software and is known for its ThoughtAccess identity and Access management platform that help mid-market enterprises. ThoughtBit also specializes in the fields of GST, GST Compliance, cyber security, IAM, and SaaS.
One of the services that the company provides is ThoughtBit Access which is a Cognitive Identity and access management on a cloud platform designed especially for Mid-market enterprises. Whereas it also provides another intelligent solution called ThoughtGST, which ensures 100% GST compliance for small and medium businesses.
25. Aquaconnect
Founder: Rajamanohar Somasundaram
Year Founded: 2017
Industry: Aquaculture Technology
Aquaconnect Logo
Aquaconnect is one of the leading aquaculture technology firms. The company provides end-to-end solutions to shrimp and fish farmers through artificial intelligence and satellite remote sensing technologies. Aquaconnect also provides advice for data-driven farms throughout the country and specializes in the areas of AI, Farm Management, and Data Analytics for aquaculture.
Currently, the company works with more than 35,000 fish and shrimp farmers that are using AI-enabled tools to increase their productivity and connect their farming with players in the value chain. Besides providing farm advice, they also provide farm inputs marketplace, market linkage, and farm finance and insurance. Aquaconnect is considered to be the largest Aquaculture marketplace in Asia.
26. Trivitron Healthcare
Founder: Dr. GSK Velu
Year Founded: 1997
Industry: Healthcare and medical technology
Trivitron Logo
Trivitron Healthcare is a Healthcare and medical technology company that is known for providing healthcare solutions at affordable rates to numerous healthcare providers. The company sells its products to over 180 and has more than 55,000 customers. It also has 1,200 channel partners and holds the record for more than 50,000 installations across the world.
Trivitron designs and manufactures products of medical technology for hospitals, other healthcare providers, clinics, laboratories, and care facilities. The company specializes in Vitro Diagnostics Products, Imaging & Radiology Products, Newborn Screening, Radiation Protection products & Imaging Accessories, Operating Room Solutions, and Intensive Care Unit Solutions among many others.
27. Vivriti Capital
Founder: Vineet Sukumar
Year Founded: 2017
Industry: Financial services
Vivriti Capital Logo
Vivriti Capital is a platform designed especially for small and medium enterprises (SMEs) that don’t have proper access to financial services. The company’s customer base includes financial institutions, corporates, and small enterprises. Vivriti uses data analytics to determine the customer’s needs and then designs products according to them.
When it comes to banks, insurance companies, NBFCs, pension funds and other Debt investors use Vivriti Capital as it helps them with an intelligent system that targets investors. It is a one-stop shop for all the debt requirements of its target clientele.
28. CredAvenue
Founder: Gaurav Kumar
Founded: 2017
Industry: Fintech, Financial Services, PaaS
CredAvenue Logo – Chennai-based startups of India
CredAvenue is a unified digital platform, which is fully integrated and built with an aim to help the investors discover, trade, execute and fulfill debt solutions. CredAvenue is hailed among the debt platform service providers for having the most comprehensive bouquet of debt products. CredAvenue is already a unicorn company, which joined the unicorn club of the Indian startups on March 6, 2022, after raising $137 mn in funding, and has huge potential for growth ahead!
CreditMantri is a Chennai-based digital credit services management platform that provides credit and financial reports to users based on their credit history. CreditMantri helps the users to understand the status of their credit health, and build their credit profile, all driven by data.
30. TenderCuts
Founders: Nishanth Chandran, Sasikumar Kallanai, Varun Prasad Chandran, Venkkatesan R.
Founded: 2016
Industry: D2C Meat, Food and Beverage
TenderCuts Logo – Chennai-based Startup
TenderCuts is an online meat ecommerce company that offers a wide range of meat including chicken, mutton, seafood, eggs, cold cuts, ready-to-eat products, and more. With headquarters in Chennai, TenderCuts provides 120 minutes doorstep delivery of its products for the persons living in Chennai and Hyderabad.
Conclusion
This was our list of prominent Chennai-based startups. If you know about any other startups in Chennai that are not covered in this list please contact us. We would love to include them in this post.
Zoho, the Chennai-based software suite provider is one of the best software company in Chennai. Some of the prominent software companies in Chennai are Cognizant, Advantix, Equiniti, Wipro, and more.
Muskaan Kapoor
