Tag: Collections 🗒️

The Evolution of Apple Ads – How Apple Ads Have Evolved Over the Years?

Apple is one of the most innovative companies in the world and has a revenue of billion of dollars. The logo of the half-bitten apple has become synonymous with innovation, progress, exploration and growth.

Steve Jobs once said – “We are here to put a dent in the universe. Otherwise, why else even be here?”.

About Apple
Evolution of Apple Ads
What is Apple’s Message?

About Apple

Initially founded as Apple Computer Company on April 1, 1976 by the genius who was Steve Jobs, Steve Wozniak and Ronald Wayne, its primary focus was to develop and sell Wozniak’s Apple I personal computer. Changed to Apple Computer, Inc. in 1977, the company’s next computer, Apple II was a runaway success and became their best seller.

By 1985 the company had developed the original Macintosh and had seen considerable success. But the high cost of its products and internal power struggles created a rift causing Wozniak and Steve Jobs to leave the company. They went their separate ways as Wozniak pursued other ventures and Steve Jobs founded the company NeXT.

The 1990s was the decade when computers were gaining popularity and many other players were entering into the market including Microsoft. Apple began losing its considerable market share to the low priced operating system of Microsoft called Microsoft Windows.

In 1997, weeks away from bankruptcy, struggling and desperate, Apple bought Steve Jobs company NeXT to resolve Apple’s unsuccessful operating system strategy. The main objective was to entice Steve Jobs back to the Company.

The decision proved wise as over the next decade, Jobs displayed his brilliance by guiding the company back to profitability through a number of tactics including launching products like the iMac, iPod, iPad and iPhone.

As the CEO of Apple, Steve Jobs expanded the company by opening Apple Store retail chain and acquiring numerous companies to broaden its product portfolio. He also designed some of the most memorable advertising campaigns for the company. In the year 2011, Steve Jobs resigned from Apple and was succeeded by Tim Cook.

Today, Apple Inc., is one of the Top Five American Information Technology companies alongside Amazon, Alphabet, Meta and Microsoft. It specializes in consumer electronics, software and online services and is based out of Cupertino, California, United States.

Evolution of Apple Ads

Apple’s efforts towards effective advertising and marketing for its products has been highly recognised over the last four decades. Its product advertisements have catchy tunes and eye-popping graphics.

From print ads to television commercials, Apple ads have garnered attention of its viewers through tears, laughter or even eye-rolling with the thought –“What are they thinking”. Over the years, the advertisements have evolved but the attraction of Apple advertisements sustains.

1970s – The first Decade

Apple 1

Apple 1 Campaign

The very first Apple campaign came out in 1976. It was for their first computer – Apple I. It looked similar to a flyer and was extremely text-heavy with very little imagery. The advertisement was a testament to the concept of getting ‘money’s worth’. It covered every inch of available space.

The Garden of Eden

Apple ‘The Garden of Eden’ Campaign

This one was a laugh riot. The imagery showed a naked man holding a computer called ‘The Garden of Eden’. It was an announcement of a competition – Tell the company what you do with your Apple in a thousand words or less !! The winner was to win a trip for two to Hawaii. It has to be the worst advertisement in Apple’s history.

1980s – The Second Decade

Apple Edison, Franklin and Ford Campaign

Apple Campaign in 1981

In 1981, Apple was almost 5 years old and had not done much to improve the quality of its earlier ads. The first advertisement of the decade was similar to the earlier one, being text-heavy with little or no imagery. The attempt was to convince people that they needed an Apple computer. Acclaimed inventors like Henry Ford, Thomas Edison and Ben Franklin were used for these campaigns.

Apple Super Bowl Campaign

1984 saw the infamous Super Bowl advertisement campaign of Apple. The campaign was for a product launch and while it was successful, it lacked the Apple flair that we witness today.

1990s – The Third Decade

Think Different Campaign

This was the decade when the shift in the Apple campaigns was first noticed. It came first with the ‘Think Different’ campaign which was the brainchild of Steve Jobs. The product launch campaign of the iMac featured famous personalities of the day and witnessed tremendous success. This was also the time when advertising campaigns Apple shifted away from being text-heavy to artistic and more product-focused. ‘Think Different’ also became the new slogan for Apple.

Apple iBooks Campaign

This campaign also added vibrant colours to Apple’s advertisements. This was because Apple brought bright colours to its line of computers and introduced a new line of laptops – the infamous iBooks. These colours added vibrancy and a fun element to the campaign and saw success among the younger generation.

2000s – The Fourth Decade

Apple First iPod Campaign

2005 was the year when Apple first used the iPod silhouette ads, showing a silhouette dancing to the music from the iPod. The background in the campaign was rich with vibrant and bright colour making it very eye-catching. It was an advertisement that went on to become iconic and, ironically, the first one to enter that realm

Mac vs. PC Campaign

It was in 2006 that Apple came out with the Mac vs. PC campaign that starred John Hodgman and Justin Long. Always shot on a white background these commercials were engaging and humorous. It was also Apple’s longest-running campaign – for three consecutive years.

Apple Change Campaign

Just before the Grammy Awards of 2016, Apple came out with a new ad campaign that actually served a dual purpose. Titled ‘Change’ and with a frantic pace, it highlighted the ease of music recording on the iPad.

The advertisement was also entirely filmed on the iPad. This was a subtle demonstration by Apple of the advancement of their technology. It paid tribute to their genius of using their own product to create every aspect of a project – from writing, and recording music to actually filming.

Apple 911 Campaign

With the advent of the Apple iWatch, the company came forth with a few attractive campaigns. Its latest one featuring the latest version of the Apple iWatch is extremely relevant given the circumstances of today’s world.

It focuses on the newest prowess of the iWatch. The smartwatch is capable of calling emergency services in case such a situation arises. This is Apple’s way of reiterating that the product can save lives. The Verge calls it Apple’s “brilliantly, gruesomely captured” television ad. The advertisement campaign is titled ‘911’.

What is Apple’s Message?

Apple’s marketing is built on the simplicity of message and visuals. Most of their advertisement campaigns are free of pricing, feature lists or special effects.

What the company concentrated on was building a unique and exceptional product line and allowing the product to speak for itself. Apple has never engaged in a price war for selling its products. The company does not compete on price, because, frankly, it doesn’t have to.

Its effective marketing technique has become a benchmark for other companies who aim to achieve the same level of global popularity, revenue growth and sustaining prowess.

Conclusion

Apple has become the first publicly traded company in the US to be valued at over USD 1 trillion in 2018, USD 2 trillion in 2020 and recently USD 3 trillion in January of 2022. It is ranked as one of the world’s most valuable brands and enjoys a large following and brand loyalty.

Apple shows no signs of slowing down and, in fact, is busily engaged in developing products that are futuristic and display technological brilliance. We have a lot to look forward to when it comes to Apple, its products and its brilliant marketing gimmicks.

FAQs

What is the advertising strategy of Apple?

Apple has a simplistic way of approach, minimal packing design, and beautiful phone design which makes it stand out from its competitors

What was Apple’s first slogan?

“Think Different” was the first slogan of Apple.

Why was Apple Get a Mac campaign successful?

Apple’s ‘Get a Mac’ campaign was successful because it was simple and funny. Also, it was one of the longest-running commercials for Apple.

August 2, 2022
How Malls Trick You to Spend More Money? | Top 10 Tricks Used by Malls
Ever noticed how a trip to the mall always ends up amounting to much more than you originally planned for? You return home with a bunch of stuff, half of which you probably don’t even need. Now, what is it about malls and impulsive buying? Why can’t you just buy what you want, and get out of that place without roaming around, and exploring random shops, buying all kinds of random goods?

We customers are encouraged to visit malls for a variety of reasons. Advantages of shopping at a mall include the psychological delight of finding many items under one roof and the availability of a wide range of selections for a single item. Also, there are a ton of dining and entertainment options for people of all ages. These are some essential motivators for shoppers to visit malls and spend money.

In this article, we will go through many ways in which malls trick you to spend more money.

Ways in Which Malls Trick You to Spend More Money
Marketing Tricks Each Store Uses

Ways in Which Malls Trick You to Spend More Money

In today’s time, visiting a mall is a great source of leisure for people. It is a great source because it has almost everything that one needs to enjoy their free time. You can watch a movie, eat something, play games, and most importantly you can shop from various brands under one roof.

You might have noticed that once you enter the mall, it gets pretty hard to come out of it with empty hands. This doesn’t happen on its own. It is a psychological game that the malls play with their visitors. The following are the ways in which malls trick you to spend more money:

Growing Number of Shopping Malls in India From 2014 to 2018, with an Estimate for 2022

Intentional Disorientation

One of the biggest traps that shopping malls have in store for you is the lack of direction. Shopping malls are designed in a way that won’t make it easy for one to find their way around without getting confused. If you ever observe carefully, you will see the severe lack of windows in malls. There is rarely a way for you to look outside. The inside of a shopping mall can begin to feel like an entirely different world.

Another thing that you must notice every time you visit a mall, is the lack of any means of checking the time. You won’t ever see any kind of clock around. This can really mess up your sense of time. You might actually end up spending a lot more time than you actually planned to. In this way, there are higher chances that the more time you spend, the more money you are likely to spend as well.

Use of Compromise Effect

Another trick that is played by malls to trick the customers is the usage of the compromise effect. This is similar to the decoy effect in marketing. In this trick, stores in malls place a costly item next to a little more affordable but comparable item in a store. The buyer is tempted to purchase the more expensive item, but they decide against it after seeing the cheaper, comparable item. So, in this way, the mall tricks you into buying its target products and earning and also makes the customer happy as they feel like they received a terrific deal.

This tactic may be found in both offline and online stores. So, read reviews, compare prices at several stores, and look for additional coupons before you purchase anything to avoid falling for it.

Attractive Storefronts to Lure You In

When you are entering a mall, remember the entire purpose of all the decor, design and architecture is to get you to stay for a longer time than you intend to.

The mall’s architecture is very carefully planned. You can easily observe that there is not a lot of seating space offered in malls. Want to know why? This is to encourage you to walk into stores’ environments that look more welcoming and warmer than the harsh lobbies. Even the lighting and acoustics are working against you. You can see that malls are usually lit up with harsh lights, and there’s a lot more echoing conversation and music going on in the hallways whereas stores are pleasantly lit with a soothing atmosphere.

Stores are designed in a way that will surely lure you in. With catchy billboards and attractive display items, it takes a lot of willpower to walk by without entering. Most of us do not possess that kind of restraint and fall prey to these tactics. This results in you coming back with a lot more bags and a lot lighter wallet than you were planning on.

Price Anchoring

Allen Walton, the founder of the online company SpyGuy Security, said that many retailers utilise price anchoring to encourage customers to make larger purchases.

He said, “Retailers make up a fake retail price and then have a heavily discounted sale price,” he explained. “This makes it seem like the customer is getting a great deal compared to the usual price.” According to Walton, this tactic is particularly successful because consumers are conditioned to believe that sales last for a limited period of time, encouraging buyers to make impulsive purchases. “They’ll buy now instead of putting it off and risk the sale ending,” he further added.

So, to avoid falling for this trick, customers should not rely on the first price they see in a mall. Instead, investigate similar things online or ask your friends and relatives how much they paid for particular items.

Psychological tricks applied by Amazon on Its Pricing

Pricing strategies are used to finalize a cost of a product by considering market conditions, demand, etc. Amazon also has many strategies in use

StartupTalkyBhoraniya Huda Hifzur Rehman

Putting the Finest Offers in the Mall on Your Right

This one is a really tricky one. Maybe even a little hard to believe but it does work like magic. Most people have a strong affinity for the right direction in general. If you don’t believe us, ask yourself. When you enter a mall, which direction do you usually turn first? Exactly. Malls take full advantage of this situation.

Most of the top-notch items and displays are usually placed on your right so you are obliged to catch a glimpse. Most storefronts arrange their store setting in a way that every time you turn right, something attractive catches your eye and you keep on lingering. Hence, tricking you into spending more.

Appealing Fragrances and the Sense of Convenience

The malls also have grocery and bakery stores. These stores are, however, not just like any common grocery store in your area. These are fancy in their appearances and also provide you with fancy products. For example, such stores offer already chopped vegetables and sliced fruits with beautiful packaging. Also, the amazing fragrances of pre-made meals or other bakery items act as a great source of attraction to the customers. Thus, all this tricks you into buying them as it looks appealing and makes you perceive them as a convenient option.

Positioning of the Food Court and Gaming Area

Another trick used by malls to make one spend more is the positioning of the food court and gaming zone. But most of these, if not all of them, are found on a mall’s upper floor. Ever questioned why? This is to ensure that you have visited a substantial amount of the mall before arriving at your preferred location for eating. Malls place gaming zones and food courts on the same floor so that when people are all excited and pumped up after playing games, they get attracted by the delicious fragrances from the food court. Therefore, encouraging them to spend more.

Intimidating Parking Structures

Parking structures in malls are quite intimidating. Needless to say, this is just another trick used by the malls. They intentionally plan the architecture of parking lots in a way that can easily confuse people. Once you successfully park and enter the mall, you won’t easily want to go back to retrieve your car because of all the architectural challenges involved. Instead of leaving on time, you are more likely to wander around and explore just so you can avoid the parking lot for a while. So, when people feel intimidated by the parking structure, they are more likely to shop for a little more time.

Bulk Buying Deals

Bulk Buying Deals

Another popular trick used by malls is bulk buying deals. Many stores in the mall offer deals that give the customers a huge discount if they make bulk purchases. This lures the customers into thinking that they will be benefitted from such deals. Therefore, makes you buy more than you planned for. As a customer, one should always come prepared with particular requirements in order to prevent falling into this trap.

11 Proven Ways to Encourage Impulse Buying In Your Store

Impulse buying is when a customer purchases without a planned intent. Here’s a look at how marketers can use it to drive more sales.

StartupTalkyTripti Garg

A Calm Environment

Malls usually have slow music, an aromatic environment, and appealing lighting effects that relax our bodies and clear our brains. People want to stay a little while longer, which increases the likelihood that they will spend more money.

Conclusion

For all of us, shopping in malls is usually enjoyable. Even if you don’t want to make a purchase, you can still visit a mall or window shop and pass the time with other people. However, shopping malls use a lot of the tricks mentioned above to boost sales. So, be on the lookout for the warning signals to help you save a tonne of cash!

FAQs

Why do people prefer malls?

People prefer going to malls because of the availability of various factors under one roof like various brands, gaming zone, food courts, movie halls, etc. Malls offer a convenient and entertaining experience to the customer.

How do stores get you to spend more money?

The stores in malls make one spend more in the following ways:
- Intentional Disorientation
- Use of Compromise effect
- Attractive storefronts
- A Calm Environment
- Price anchoring
What makes a good mall?

The following factors make a good mall:
- Convenience
- Diversity
- Luxury
- Entertainment
- Shopping experience
August 2, 2022

Top AR Startups in India | 2022 Exhaustive List

Augmented Reality has emerged to become pivotal in the ways in which humans are reimagining their lifestyles. It has enhanced user experience and business efficiency in a tremendous manner. Irrespective of the nature of businesses, companies have been leveraging the capabilities of Augmented Reality so much so that the industry is expected to deliver a global revenue of $340 billion by the end of 2028.

Studies also reveal that by the end of 2024, there will be over 1.3 billion augmented reality users. This emerging technology has the power to bring better efficiency into the organization.

AR in India has got a large market to tap into which makes it all the more path-breaking and revolutionary. The Indian Augmented Reality market is expected to grow at a rate of 38.29% by 2027.

The digital transformation of the country along with the availability of various AR devices aided by high investments has boosted the penetration of AR in the Indian market. This article will look at some of the leading AR companies in India.

India is still developing in AR compared to the work of Microsoft and its hologram-themed augmented reality glass or Google’s Tango projects. Many of the AR startups in India are trying to set a benchmark in the world of AR Startups. There are a total of 104 AR startups in India.

Future of AR

Top AR Companies in India

1.Imaginate
2.Parallax Labs
3.Tata ELXSI
4.PlayShifu
5.Gophygital
6.InfiVR
7.Quy Technologies
8.Trezi
9.SmartVizX
10.Simulanis
11.Kalpnik
12.Jadooz
13.GreyKernel
14.PerspectAI

Imaginate

Founded in 2016, Imaginate is an Augmented Reality, Virtual Reality and Mixed Reality enterprise that provides custom-made 3D content to enable immersive training and support for various equipment and processes. It was found by Hemanth Satyanarayana.

They have been rated as top agencies by Gartner, Forester and IDC. They have extended their support through AR services to various industries including Automotive, Aviation, Construction, FMCG, Healthcare, Banking and Manufacturing.

Startup Name	Imaginate
Headquarter	Hyderabad
Founder	Hemanth Satyanarayana
Founded	2016
Funding	$500k
Products	Austom-made 3D content

Parallax Labs

This Mumbai-based startup is the first of its kind that uses AR, VR and MR for the defense and enterprise sector. They aim to become the best AR company in India by providing end-to-end customer solutions. They have played a significant role in improving practices at the Hindustan Uniliver plant as well.

Startup Name	Parallax Labs
Headquarter	Mumbai
Founder	Vivek Surve, Krupalu Mehta
Founded	2018
Funding	$500k
Products	VR, AR & MR Content Development Startup Studio

Tata ELXSI

Recognizing the rise of the world to embark on a new immersive experience, TATA ELXSI attempts to become the key player in the field through innovation. They assist customers in their quest to find creative solutions to their problems and bring meaningful connections and experiences.

By providing end-to-end immersive experience solutions, the firm prepares the workforces of various industries to improve productivity, reduce cost and enhance customer experience.

Startup Name	TATA ELXSI
Headquarter	Bangalore
Founder	TATA Group
Founded	1989
Funding	Self Funded
Products	Video Analytics Solution, Robot Taxi, V2x, TESA

PlayShifu

They are an Augmented Reality based toy company that brings in interactive toys and games that are heavily rooted in AR technology. By providing educational playing experiences to the kids, PlayShifu aims to revolutionising the use of AR within the paradigm of child growth and development.

They cater to kids of age 4-12. Their carefully crafted AR-based toys and games are crucial in developing skills like critical thinking, geography, engineering etc.

Startup Name	Play Shifu
Headquarter	Bangalore
Founder	Dinesh Advani, Vivek Goyal
Founded	2016
Funding	$35.4m
Products	AR-based STEM Toys & Educational Games for Kids

Gophygital

Focusing on the gaming industry, Gophygital uses Mixed Reality to provide immersive, experiential solutions to clients. They also work along with various other segments including education, healthcare, retail, and lifestyle. All of their products have strong elements of gamification.

Their team have a unique mix of engineers, artists and psychologists to refine their technology to its purest form and also make the most out of it. They have a diverse client base which has helped them score greater heights. Some of them are Atara, Carlsen, Kotak bank, IPCA, Piramal, TATA and Mahindra Rise.

Startup Name	Gophygital
Headquarter	Mumbai
Founder	Ninad Chaaya
Founded	2016
Products	Use of Mixed Reality to provide immersive, experiential solutions to clients

Tetrahedron

Tetrahedron.in is a VR and AR company based out in the manufacturing industries in Defence, Consumer durables, FMCG, and Pharmaceuticals along with education & training in schools, colleges & universities. They focus on the details of presenting the respective products of the company in a holistic manner by aiding with the required services.

InfiVR

This company that gives Virtual Reality, Augmented Reality and Mixed Reality based solutions to their customers was founded in 2018. Rather than replacing human capabilities, they seek to enhance them by finding novel solutions to core issues.

InfiAR- Top AR Startup in India — InfiVR- AR and VR Startup

They focus on sectors like aviation, aerospace, healthcare, pharmaceuticals, automobiles etc. What makes them unique is their approach toward technology as an extension of human intelligence and eyes rather than as a separate entity. They look forward to making their services cheap and affordable to all as a part of their service enhancement initiative. The company is based out in Bangalore.

Startup Name	InfiVr
Headquarter	Bangalore
Founded	2018
Funding	Self funded
Products	Enable clients productivity using AR/VR

Quy Technologies

Founded in 2010, Quy Technology Pvt Ltd primarily gives mobile app development services. Although they are based in India they have clients all over the world including U.S., UK, Canada, UAE and Europe. They use their expertise in AR, VR and MR to expand the digital footprints of their clients.

QUYTECH- Top AR Startups in India — QUYTech- Top AR Startups in India

They focus on areas like eCommerce, Healthcare, Training & Development, Retail, Real Estate, Entertainment, Education, Manufacturing, FMCG etc. Today, they have delivered over 350 projects to their clients all over the world.

Trezi

Trezi is an AR software company which is one of the top 10 AR startups in India. Trezi is based in Noida and was founded by Gautam Tewari in 2014. It is an immersive virtual reality product that allows experiencing the designs with the help of 3D modeling software & architecture software. Trezi lets architectures showcase their building plans using AR.

Startup Name	Trezi
Headquarter	Noida, Uttar Pradesh
Founder	Gautam Tewari
Founded	2014
Funding	2M (2020)
Products	Design Presentations, Real-time Marketing Communications

SmartVizX

SmartVizX is one of the best solutions provider companies in the AEC(architecture, engineering, and construction) industry. SmartVizX creates an interactive virtual environment for experiencing arenas and spaces that haven’t even been physically built. It currently focuses on building a virtual environment for the real-estate & design industry.

top AR startups India — **SmartVizX Virtual Environment**

Startup Name	SmartVizX
Headquarter	Noida, Uttar Pradesh
Founder	Gautam Tewari and Tithi Tewari
Founded	2015
Funding	3M (2020)
Products	ArchViz, ArchVizM, 360-VIZ, ViViz, ViVizM, ViVizVR

Simulanis

Simulanis is one of the top AR companies in India. It provides AR-based solutions for field force productivity. Simulanis is one of the top AR companies in India. It provides AR-based solutions for field force productivity. Simulanis is also a multi-award-winning Ed-tech company. It develops Augmented, Mixed, and Virtual Reality software applications for Education, Skilling, and Industrial Training

Startup Name	Simulanis
Headquarter	Delhi, India
Founder	Raman Talwar
Founded	2013
Funding	USD 1M
Products	Remote Assist,Reflexis, Sanalexa,

Kalpnik

Kalpnik has developed a platform for people to experience remote places and events. Its product VRDevotee lets users experience immersive religious and spiritual places. Its app which is available on both android and ios has over 1.27 lakh downloads.

Startup Name	Kalpnik
Headquarter	Noida, Uttar Pradesh
Founder	Apul Nahata, Ashwani Garg, John Kuruvilla
Founded	2016
Funding	USD 526K
Products	VRDevotee

Jadooz

Jadooz is an Virtual reality cinema theater and solutions provider in India. Jadooz is a chain of multiplexes which Provides a 50-80 seater cinema, virtual reality center, gaming pods and a cafe which allows users to enjoy films, VR experiences, and VR gaming. It was founded in 2017 by Rahul Nehra and Shobana Chandrakumar.

Startup Name	Jadooz
Headquarter	Chennai
Founder	Rahul Nehra and Shobana Chandrakumar
Founded	2017
Funding	USD 319K
Products	VR experiences and VR gaming

GreyKernel

GreyKernel is one of leading and most-awarded Virtual Reality and advance visualization startup AR startup in India. It creates immersive & gamified content for Training, Simulation & Education.

Startup Name	GreyKernel
Headquarter	Noida, Uttar Pradesh, India
Founder	Abhishek Gupta, Pranshul Chandhok
Founded	2015
Products	Education, Training & Simulation

PerspectAI

PerspectAI is an assessment tool that measures human potential by Loop Reality. It provides game based assessment tool that help organizations hire talent. It employs AI to help organizations make data-driven talent decisions.

Startup Name	PerspectAI
Headquarter	Hyderabad, Andhra Pradesh, India
Founder	Jignesh Talasila, Karthik KV, Ravi Teja Koneru, Ravi Theja Muthu, Sai Suraj Vanka
Founded	2016
Funding	USD 275k
Products	Game based Assesment

The three most prominent markets in AR/VR are entertainment, manufacturing, and healthcare. There’s an immense demand for AR/VR since the coronavirus outbreak has forced the cancellation of events. there is also a growing demand for AR/VR in the education sector. Many companies in India are stepping up their production as the demand for AR/VR has increased. Many of the AR startups in India are upping their game to become the forefront runner in AR space.

Conclusion

India is driving faster to its goal of making the country more technically sound. With the boost given by the cutting-edge technology employed through AR, VR and MR, a lot of companies are coming to the forefront so as to make business easier for their clients.

Through the application of AR to each and every aspect of doing business, the clients and the companies are able to engage in a mutually beneficial relationship. The scope and market of the industry are only increasing by the day which means that there is still room for many more startups to come.

With the amount of importance that the Indian government gives to digital and technological development in the country, especially through Digital India, the country can witness significant penetration of AR and related technology in the future.

FAQ

What is the Future of Augmented Reality?

Augmented is one of the top emerging innovations which is opening abundant opportunities for the businesses. Analysts predict that the AR market will reach $198 billion in 2025.

What is the difference between AR and VR?

AR combines the real world with the digital element i.e it let you see everything in front of you without using any Headset whereas VR is an alternative world replaces with a simulated one with the help of devices.

Where is Augmented Reality used in Business?

Use of AR Technology is not limited to only few industries like gaming and entertainment industry. It is being used in many industries to solve business challenges. It is being widely used in following sectors nowadays for e.g-

Design and Construction
Printing and Advertising Industry
Healthcare Sector
Training & Education
Maintenance & Repair
Retail Industry

What are the advantages of AR?

Augmented Reality can help create an entirely new, interactive experience for users. Here are top advantages of AR-

Enhanced User Experience
Increase Brand Awareness
Reduce Language Barriers
Content quality Improvement
Generate detailed analytics

August 2, 2022

Top Facebook Entrepreneurial Groups of 2022

Richard Branson quotes – “My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had — everyday I’m learning something new.”

The entrepreneurial road is winding, uphill, challenging, ambiguous and definitely filled with struggles. It also, at times, diversifies into multiple little by-lanes creating confusion and a colourful roller-coaster of thoughts.

A new business is a fertile ground of energized participants bursting with ideas and an almost unrealistic optimism for the future. Cut to a few months of operation and having tasted a few failures, enthusiasm begins to wane. This is where support and guidance from like-minded entrepreneurs become essential to keep the faith and enthusiasm high.

Thanks to the technology available to us all today, support and networking groups are readily available at a single finger click. Social Media sites like Facebook, are a primary source to reach out to groups that are compatible to an individual’s business model. Such groups are many and diversified with active members from all over the world. Connecting with like-minded people for advice, support, exploring new opportunities or even to bounce ideas is easier.

A search on Facebook easily provides a list of groups from which one can choose. It is imperative, however, to understand the group’s guidelines and rules before joining. A golden rule of thumb dictates that, a member is also a value-add to the rest of the group with limited self-promotion (as guided by the group policies).

Below is a list compiled of some of Facebook’s top Entrepreneurial groups of 2022. This list is in no particular order.

1. StartupTalky
2. Network Capital
3. Entrepreneurs Networking Group
4. Global Entrepreneurs Connect Fellows International
5. Humans of Online Business
6. Small Business Owners/Entrepreneurs
7. Home Business Opportunities
8. Entrepreneurs India
9. Success Mindset-Small Business Owners, Start-Ups & Entrepreneurs
10. Women Helping Women Entrepreneurs

1. StartupTalky

Based in Bangalore and created by Shubham Kumar seven years ago, this group does exactly what its name suggest. It talks about Startups. Entrepreneurs from various businesses can join the group and come together to help, support and encourage each other to build successful businesses. If you are an entrepreneur with a mindset of leadership and growth you are where you need to be.

2. Network Capital

This is a group created 6 years ago for the express purpose of career exploration and advancement. This group is made up of those with the hunger to learn and those with a passion for sharing. Learn to grow, share to help and support to expand are the mantras of this group that focuses on mentoring budding entrepreneurs.

3. Entrepreneurs Networking Group

A group by LaShawn Charles boasts 183K members. The members include businessmen and women from a wide array of businesses. Members can connect, network and build new affiliations, share knowledge and also give and receive support and/or advice.

4. Global Entrepreneurs Connect Fellows International

With a worldwide group strength of 232K members, this group is located in Houston, Texas. This online colony houses entrepreneurs from all over the globe. They share their own stories, promote their businesses, and build their own strong network of partners and allies. Operating within its own boundaries, this group can be a strong support system for a new business or even an established one looking to expand.

5. Humans of Online Business

You are in the right place if you are building an online business and want to operate in HUMAN ways – so says their tagline. With almost 10K members, this group aims toward learning and growth. The admins of the group are expert instructors in different business areas and offer to teach the best ways to attract an audience, market the wares and build strategies for success.

6. Small Business Owners/Entrepreneurs

Created two years ago and with almost 250K members today, this group aims at small business owners who are looking to expand. Growth through experiences and knowledge sharing is a key component to joining its ranks. If the business for profitability is your motto, then this is the right place.

7. Home Business Opportunities

Created almost 10 years ago, this group has grown to 51K members. This is a group that connects people worldwide who are looking for new business opportunities to people who have a business opportunity to share. The post-covid world has widened business opportunities and also opened new avenues for it. If you are seriously looking for a new start, this group is a great place to connect and grow.

8. Entrepreneurs India

Based in Chennai with 31.4K members, this group was created 11 years ago. In light of ‘Atmanirbhar Bharat’, this platform allows you to network with entrepreneurs, aspirants and leading technologists from their respective fields. This is a group that is about the exchange of ideas, guidance, effective action plans and empowering startups for success.

9. Success Mindset-Small Business Owners, Start-Ups & Entrepreneurs

Created 4 years ago, this group’s primary objective is to create a successful mindset leading to fulfilled lives and also create an impact on the less fortunate. The goal of this group is the self-development and motivation of individuals in order to create successful entrepreneurs.

10. Women Helping Women Entrepreneurs

Based in the United States of America with a member strength of 598K, this group is dedicated to helping women entrepreneurs prosper across all areas of their life – be it business, personal growth, or balancing a family and career. The Admin of this group proactively shares pieces of training on various topics like social media marketing, branding and PR.

Conclusion

Facebook has a long list of entrepreneurial groups that aim at successful business practices through various channels. All it requires is diligent participation, an attitude of gratitude, an inclination to learning and sharing and a willingness to expand personal horizons.

FAQs

Which group is best for entrepreneurs?

Business Network International (BNI), Young Entrepreneur Council (YEC), Entrepreneurs’ Organization (EO), and Young Presidents’ Organization (YPO) are some of the best groups for entrepreneurs.

Which social media is best for entrepreneurs?

StartupNation, Networking for Professionals, Founders Network, Founders Grid, and LinkedIn are some of the best social media groups for entrepreneurs.

Where can I find like-minded entrepreneurs?

Co-working spaces, Online Influencers, Conferences, Meetups for Creatives, and Networking Events.

August 1, 2022
Top 6 Graphic Design Websites for Creative Inspiration
When it is your sole responsibility of completing a project or presentation, you often end up hustling ideas. Lack of resources for creative designs means ineffective graphics to incorporate in presentations that ultimately asks you to settle for less.

Finding the best motion graphic design, typography, user interface design, illustrations, print designs, and other components of graphic design is not a bed of roses. Do you know according to Movableink, 90% of information that our brain retains at the end of the day, is all visual.

That’s why we have brought you the best graphic design websites for creative ideas to enhance the visual quality of your digital portfolio. Let’s see what these incredible websites are.

Best Graphic Design Websites to Get Inspiration From
How to Generate Design Ideas?

Best Graphic Design Websites to Get Inspiration From

What Bloggers are Posting in Posts to Enhance the Design Element?

The following are the top graphic design websites that will act as the best source of creative inspiration for you:

Alex Coven

Alex Coven – Best Graphic Design Website for Inspiration

The very first website among the best graphic design websites is Alex Coven. The website is pretty modest but highly effective. It depicts its services and benefits simply and in a straightforward manner. For instance, its very first home page consists of what Alex Coven does. It illustrates three professions of Alex including graphic designer, letterer, and web developer.

Alex Coven has wisely used his art to depict all his services more via designing instead of writing a short paragraph describing them. You will observe how he used the whole area of the website only in plotting services through graphics.

Active Theory

Active Theory – Best Graphic Design Website for Inspiration

It is one of the best examples of how graphic design and animations can stargaze our eyes via the website and push you to take a look at its services.

The Active Theory is specifically an inventive digital creations studio. As its name suggests, its website needs to indicate a very first look at its digital services. So, when you enter this website, you might think that you have entered the trailer of some huge 3D film. It simply tells you about the website and keeps only one call to action away to lead us to its services. Well, the website’s one call to action is enough to convince us because it is not about the power of writing, it does business with the power of graphic design and animations.

Top 5 Graphic Design Courses Online

Some of the best graphic design courses include Graphic Design Masterclass by Udemy, Fundamentals of Graphic Design by Coursera, and more.

StartupTalkyAditi Jain

Studio&More

Studio&More – Best Graphic Design Website for Inspiration

This website is a live example of how exciting a graphic design website can be. The website has used diverse graphics, with every section spread here and there, making it fascinating and curious at the same time. It has used every single corner of the website. When one section of the website takes you to its services, its other three sections are named Careers, The Studio, and Fun.

It has uncovered every story behind its images through behind-the-scenes videos on the website. We recommend you to take a look at its showreel placed in the middle of the website. Its sound and designs will soon mesmerize you and you can’t take your eye off without watching the whole showcase video. Its animated active 3D logo itself signifies its brand identity.

Buzzworthy Studio

Buzzworthy Studio – Best Graphic Design Website for Inspiration

We advise you to just click on this website, and you will be captivated by its 3D design in the very next moment. The website opens up in a blend of red and white colours. It intrigues you with the quote “We create extraordinary digital solutions that keep people talking”.

It then uses the whole website depicting its services with some eye fascinating images and peculiar names that appeal strongly to take a look. It takes you to the pointer where it asks you what help you want from the buzz-worthy studio. It presents four options including Marketing, Website, Chat, and Brand. So, if you are looking for creative ideas, then this website is a must to be considered.

Become A Graphic Designer | Graphic Designing

Graphic designing is a creative career. Read this article to know the overview of graphic designing and removing the doubts and misconceptions.

StartupTalkyDevashish Shrivastava

Beeple

Beeple – Best Graphic Design Website for Inspiration

Beeple specifically is an example of showcasing the effectiveness of solid-coloured or monochrome colour designs. It can provide you with VJ clips, animated short movies, and other digital applications that are uniquely named by Beeple itself.

You can get the whole animated experience in just a single colour. Let me take you on the fun tour of Beeple also offers behind the scene videos which nourish you with sole experience, knowledge, and fun of the digital world.

William LaChance

William LaChance – Best Graphic Design Website for Inspiration

William LaChance has a painting background. Although William LaChance doesn’t belong to the graphic designing field, he knows how to use graphics effectively in his work.

As you open the website, you will get to know how powerful a multicolour website looks. Copious colours are used in a single website, and that too in a single image. You can find the services of William one by one along with an exciting image with its Instagram and Twitter handle located at the standpoint of the website. The multicolour pattern continues throughout the

Conclusion

Hence, these are the best graphic design websites for creative ideas. The common thing we found in all of the above-mentioned websites is simplicity. Keep it simple, keep it effective. It advises you to showcase the best possible work on your landing page of the website. Your most remarkable work must secure the first position on your website.

Use all possible components of graphic design including colours, typography, photography, movements, animations, effects, images, etc. Larger images and the entire use of your website screen have been given more emphasis in designing.

FAQs

What is the best freelance website for graphic designers?

The best freelance websites for graphic designers are:
- Fiverr
- Upwork
- 99designs
- Freelancer.com
- FlexJobs
Should graphic designers have a website?

Yes, graphic designers should have a website as this helps potential clients to see the work of a designer. This will enable the clients to understand and comprehend the type of work they can expect from a graphic designer.

How can I sell my graphics online?

You can sell your graphics online with the help of the following:
- Etsy
- Art Web
- Design Cuts
- TemplateMonster
- Redbubble
July 31, 2022
Top 10 Best Content Writing Agencies in India
Yes, we are in the digitalized India, where businesses seek their potential leads through various social media channels. In order to draw their awareness, we imply various marketing strategies, from blogging, article writing, PR, social media campaigns, and many more to increase leads, which is ultimately done through high-quality content writing. A well-crafted brand story may be encapsulated in content, which also offers dependability and authenticity, improves Google ranking, fosters engagement and entertainment, and is worth a try for your company.

One of the only effective and priceless ways to connect brands with their customers is through content marketing. People are lining up to learn the profession of content writing since it will help them with their future businesses.

Best Content Writing Agencies in India
How to Start a Digital Marketing Agency?

Best Content Writing Agencies in India

Content writing is one of the most flourishing industries today. So, in order to help people gain the best possible advantage of it, there are various agencies providing this service. The following are the best 10 content writing agencies in India:

Most Outsourced Content Creation Services by Marketing Professionals Worldwide (2020)

Write Right

Write Right – Best Content Writing Agencies in India

This Ahmedabad-based digital writing company was established in 2015 with the goal of giving the greatest solutions for carrying out marketing strategies through their consistent & unique content writing services. Write Right is a modern 360-degree content writing firm with 6 plus years of experience that is regarded as a premium digital writing company for its characteristics in creating high-quality content for your brands while also being distinctive in its content, engaging in a narrative manner, and being free of plagiarism.

Content Whale

Content Whale – Best Content Writing Agencies in India

Content Whale is one of the top content marketing agencies in India with more than 1000 successful projects to date. It is highly known for its 42 types of content writing services from articles & blogs, product descriptions, case studies, Technical content, and report writing, to social media copywriting and many more. The company bestows exclusive & professional writing services from posting high-quality information, increasing traffic & publishing the content on the digital platform, timely submission, and proofreading, thus helping your business grow digitally. Additionally, according to the type of service and number of words demanded, the price is estimated by an online estimator.

Estorytellers

Estorytellers – Best Content Writing Agencies in India

Estorytellers, one of Write Right’s subsidiary businesses, has emerged as the best-rated and most-reviewed content writing provider. Estorytellers do high-quality work in the areas of branding, interaction, and producing appealing content to reach as many viewers as possible. The business offers 11 different categories of content writing services, including copywriting, ghostwriting, social media writing, website content marketing, blogging, and many more. The cost is determined according to the word count; for instance, a university SOP of up to 500 words would cost 1,699 INR.

Scatter

Scatter – Best Content Writing Agencies in India

Since the launch of Scatter in 2015, the company has partnered with more than 700 freelancers in creating more than 50,000 pieces of content for 200+ brands. Scatter manages brands by offering a suite of proprietary Martech solutions, engineering strategic alliances, editorial strategists, customer success managers, and content producers, and focusing on best-in-class content strategy.

Text Mercato

Text Mercato – Best Content Writing Agencies in India

This is a Bengaluru-based content writing agency founded by Kiran and Subhajit with an aim to bring good content services to the Indian market. This company offers its services to various industries such as fashion, healthcare, travel, real estate, and other industries in blogging, SEO, cataloguing, product description, market reporting, creative content writing, copywriting, and more. All articles are costed at 1/re per word by this agency.

Learn How to choose the right content writing agency?

Learn how to choose the best and top notch content writing agency to get an outstanding and rich content.

StartupTalkyDeesha Bakshi

Godot Media

Godot Media – Best Content Writing Agencies in India

Godot Media provides complete technologies for scalable content delivery and boasts of global customers in more than 20 nations. The majority of their clients are full-time employees, which results in a rather large amount of work in the industry, which also serves numerous foreign companies like Sotheby’s, AES International, etc. For a range of industries, Godot Media offers a variety of content. Its pricing starts from $1.3 per 100 words for an article, $2.7 per 100 words for copywriting, $3 per page for E-books, and $64 per month for social media. Those who do not require an entire team and want the content once or occasionally can order it from the agency’s subsidiary, Narrato.

Justwords

Justwords – Best Content Writing Agencies in India

This is another best content writing agency in India which is known to have worked with Gurugram-based Homify, HDFC Ergo, Boston Consulting Group, and other companies. To complement their clients’ document management loop, they additionally offer powerful SEO products. It provides a network of creative minds that offers comprehensive content solutions. The content writing firm has over ten years of experience in the industry and has also achieved awards from Google for two consecutive years for its work.

Pepper Content

Pepper Content – Best Content Writing Agencies in India

One of the biggest content management marketplaces in India was created by Pepper Content, which unites writers, editors, and brands in one place. Within a few years, this Indian content writing organization logged more than 1,000 subscribers. Pepper Content has received applications from almost 50,000 freelancers worldwide. Its popular clients include Swiggy, Cars24, ID Fresh Food, HealthifyMe, and others. This is among one of the few companies in India that provide services for writing scripts and podcasts.

Das Writing Services

Das Writing Services – Best Content Writing Agencies in India

Three motivated individuals started a business that now employs more than 50 innovative people. They guarantee the accuracy of the content and create it according to the client’s specifications. They are experts at providing proper information on schedule. They’ve carved themselves a niche with more than 700 projects completed to cater to the client’s satisfaction. Additionally, they provide free writing examples of up to 2000 words. Due to their perseverance, they have also attracted clients from outside. ICICI Prudential, Sony Live, and American Express are a few of their top customers.

Inksplore

Inksplore – Best Content Writing Agencies in India

Since its inception, Inksplore has produced over 35,000 snippets by collaborating with more than 40 writers. To produce interesting material, they regularly interact with a number of young entrepreneurs and write for a variety of genres. The agency is also known to provide services for academic writing. The Inksplore team, which includes both on-office writers and freelancers, has been working in this area for seven years. Along with complete brochure design and logo website designs, they also offer advertising alternatives.

Conclusion

Content writing will inevitably evolve into an infrastructure that serves both the English-speaking readership as well as speakers of indigenous languages as internationalization gains importance. These reputable content writing companies have long served as go-to places for assembling talented individuals to produce outstanding material for users of both traditional and electronic media. Thus, the above-mentioned are the best content writing agencies in India that will help you gain the best possible content for your business.

FAQs

Which company is best for content writing?

The following are the best content writing companies in India:
- Content Whale
- Text Mercato
- Estorytellers
- Write Right
- Scatter
- Just Words
What is SEO content writing?

It refers to the process of writing high-quality optimized content to rank high on the first page of search engines.

How many types of content writing are there?

Some of the popular types of content writing are:
- Blog writing
- Copywriting
- Scriptwriting
- Email writing
- Ghostwriting
- Technical writing
- Social media writing
July 29, 2022
Startups Funded by Google Ventures | GV Investments
There is almost no big company or enterprise that didn’t start from scratch. From Tesla to Apple to Pixar, most of them started off with a great idea, lots of effort, and a small garage. With every passing day, entrepreneurs come up with amazing startup ideas and newer methods to implement them. This, however, is easier said than done, since startups need both funding and support along with immense hard work in their initial days to be successful. As part of its funding program, Google has helped some of the top startups, and some of those startups have become well-known companies.

This is where equity and venture firms come in. If they find the idea behind a startup reasonably adequate, they make the initial and much-needed investment in the startup. Blackstone and Apollo Global Management are some equity investment firms, while Google Ventures is a venture investment firm. But before knowing what startups are funded by Google, let’s find out how funding works.

How does Startup Funding Works?
Google Ventures
Startups Funded by Google
1. Slack
2. Uber
3. Medium
4. StockX
5. Stripe
6. GitLab
7. DocuSign
8. Magenta Therapeutics
9. One Medical
10. Zipline
11. Farmer Business Network
12. Sense
13. Scribble Data
14. Jio Platforms
15. Wysa
16. Dailyhunt
17. Glance
How does Startup Funding Works?

Apparently, there are certainly different kinds of funding based on factors such as startup valuation, its customer base, strategy, revenue model and other technical factors. These funding are categorized as follows:
- Pre-seed Funding– This is the earliest stage of a startup, and the funding here is mostly the initial investment in the idea and is done by the founders themselves. This stage isn’t even officially included in the funding rounds, however, it is where a startup begins.
- Seed Funding– This is where the first official investment for a business or a venture is made. Seed funding helps startups take the initial steps towards making their products. While the failed startups never go beyond this stage, the one’s that do, proceed to the Series A round.
- Series A Funding– Once a startup or company has surpassed Seed round, has an established user base, and offers its services or products, they can opt for Series A Funding. This is where startups can use the investment money to further optimize their product, and raise anywhere from $2 million to $15 million.
- Series B Funding– After Series A, this round helps a business to advance to the next level. If the company has justified the initial investment with a strong customer base and valuation, Series B funding helps to take the business to the next level. The investment in this round can range from $30 million to $60 million.
- Series C Funding– The businesses which are already successful and are looking to build new products to touch newer markets are funded in this round. The companies in this round may also acquire startups and the investors and founders in this round look for exponential growth. The valuation of companies in this round can range in hundreds of millions.
Although there can be more funding rounds corresponding to the alphabet, these are particularly the one’s where most startups reach. There is also private equity funding away from public markets in which private companies can finance startups privately.

List of Top Indian Venture Capital Firms and Investors to fund Startups

Some of the businesses are to make predictions, which is tougher than you canthink. There is a trend to spot a pattern and predict future functionalities andsuccess. The job of the Venture Capital (VC) executives is to spot the trend andinvest in aspiring and growing startups. For example, Flip…

StartupTalkyVibhavari Madki

Google Ventures

Google Ventures is a venture capital investment firm of Alphabet, the parent company of Google, CEO is David Krane. Renamed to GV, the primary objective of Google Ventures since its conception has been to back founders with a vision for the future of entrepreneurship. GV has funded over 500 portfolio companies and is in constant search of new and industry-changing ideas and startups.

GV flaunts a team of founders, physicians, and other professionals, who have been in the startup ecosystem for a long, and understand it more than most people. This team of specialists, engineers, advisors, and fund operatives help GV to solve challenges and deliver feedback to create better services. GV invests across all stages and sectors, with a focus on enterprise, life sciences, consumer, and frontier technology. GV has made 988 investments so far. Recently on July 29, 2022, GV made a $3.3 Million investment in New York-based consumer Software, Studio.

Google Ventures on Investment in Startups

Startups Funded by Google

Slack

Industry: Enterprise Software
GV Investment: $110.8 Million

Google Ventures | Startup Funded By Google

American software company Slack Technologies developed the proprietary business communication platform Slack. Slack offers a number of IRC-style features, including persistent chat rooms organized by topic, private groups, and direct messaging. Google Ventures invested $110.8M in October 2014.

Uber

Industry: Transportation
GV Investment: $1.8 Billion

Uber | Google Ventures | Startup Funded By Google

Who in the digital world isn’t aware of the most popular cab service Uber? It has turned out to be one of the most popular cab booking services around the globe, and both cab drivers, as well as people who need them use it on a regular basis. It is a consumer service and has also set its foot in the food delivery services. Uber has offered quality, door-to-door service and continues to do so by constantly introducing safety features in its Community Guidelines. Uber has been Google Ventures’ biggest investment to date. Google Ventures has invested approximately $1.8 Billion in Uber.

Dara Khosrowshahi: CEO of Uber | Iranian-American Entrepreneur

Overcoming the odds in life is more than a test. Dara Khosrowshahi is one suchindividual whose journey to fame and prosperity was imbued with challenges. Bornin Iran, his family moved to the United States after his father was detained byIranian authorities for six years. Having served as the CEO …

StartupTalkyRishabh Rathi

Medium

Industry: Digital Media
GV Investment: $19 Million

Medium | Google Ventures | Startup Funded By Google

Medium is a blogging platform that suggests viewers blog through smart algorithms. World-class publications and experts publish their blogs in different niches, and viewers can choose their preferred subjects to read the latest research papers, articles, and blogs. The popularity of Medium attracted Google’s interest and they invested. Medium currently flaunts its user base of 170 million users and counting, with the writers including journalists, authors, experts, and individuals.

StockX

Industry: Stock Market
GV Investment: $22 Million

StocksX | Google Ventures | Startup Funded By Google

As described by Google Ventures, StockX is the world’s first ‘Stock Market for Things’. This is an online marketplace where both buyers and sellers put forth the bidding and asking amount, and as soon as both of them meet, the transaction takes place. The marketplace that StockX offers can be used to sell any sellable product from sneakers to watches; all you need to do is sign up. Google ventures and battery ventures invested $44 M in series B funding.

5 Best Alternatives for Stripe: All You Need to Know

Stripe is one of the best payment processors to do money transactions for your business. Check out the 5 best alternatives of Stripe.

StartupTalkyAnsh Mehrey

Stripe

Industry: Digital Payment
GV Investment: $600 million (along with other investors)

Stripe | Google Ventures | Startup Funded By Google

Stripe is one of the most popular payments processor for online transactions and in mobile applications. Today, millions of online and offline businesses from startups to bigger enterprises use Stripe as their payments processor. Be it Software as a Service, an online platform or your marketplace, Stripe can be used in all these cases either through the software or its API.

“Stripe is the best way to accept payments online and in mobile apps.” says Google Venture.

GitLab

Industry: Software
GV Investment: $20 Million

GitLab | Google Ventures | Startup Funded By Google

GitLab is a DevOps platform that accelerates development through collaboration and automation. With various organizations relying on its source code, CI/CD, and security, GitLab offers powerful automation with real-time security and vulnerability management. Moreover, GitLab is trusted by some well-known industry-leading companies including Nvidia, Siemens, and Drupal. GitLab has received funding from Google Ventures in both Series C and Series D rounds of funding.

DocuSign

Industry: Software
GV Investment: $8.1 Million

Docusign | Google Ventures | Startup Funded By Google

A leader in eSignature transaction management, DocuSign has become an industry and global standard for eSignatures. DocuSign gained popularity with the help of Google. DocuSign has garnered a user base of over 500k customers and hundreds of millions of signers. DocuSign was introduced and established based on the fact that most modern businesses will need to go online and hence the online document management needed to be taken into consideration. Google Ventures invested in Series D round in June 2012.

Magenta Therapeutics

Industry: Healthcare & Life Science
GV Investment: $8 Million

Magenta therapeutics | Google Ventures | Startup Funded By Google

Magenta Therapeutics is a leading expert in harnessing stem cell biology for safer transplants. It endeavours to reset a patient’s immune system through stem cell transplant to cure diseases such as blood cancer. It is also developing novel medicines through commitment and excellence. Also, Magenta is revolutionizing medicine by precisely removing disease-causing cells and revamping stem cell mobilization.

“Magenta is harnessing stem cell biology to make transplants safer and more effective for patients with immune and blood-based diseases.” Says Google Venture.

One Medical

Industry: Healthcare
GV Investment: $13 Million

One Medical | Google Ventures | Startup Funded By Google

One Medical is currently trying to reinvent healthcare with innovation and technology. As of now, One Medical offers and schedules in-person or over video appointments, 24/7 on-demand video chats with a virtual medical team, over 90 drop-in lab services, along COVID-19 testing and care. Moreover, OneMedical acts as an employee benefits partner for over 7000 companies. Google Venture invested Private Equity round of funding in December 2015.

19 Innovative Health Startups in India | List of Top Healthcare Startups

The hunger for success makes you forget about health. You might be engrossedwith your startup but don’t work yourself to death for a bright entrepreneurialfuture. A wise man once said that health is wealth[https://startuptalky.com/tag/wealth-management/]. The healthcare sector is growing rapidl…

StartupTalkyVidhi Punamiya

Zipline

Industry: Robotics
GV Investment: $12 Million

Zipline | Google Ventures | Startup Funded By Google

Zipline is a company that delivers life-saving medicines and drugs to remote and previously unreachable parts of the world using electric planes and drones. It makes precise, on-demand and critical deliveries, wherever and whenever needed, with safety and reliability. The access to on-demand delivery is made global, owing to Zipline, and it seeks to replace the traditional delivery system with customer-centred and cutting edge technology. Google venture Invested in Series C round of funding in May 2019. In the last funding round in June 2021, Zipline has raised a funding of $250M which made the startup valuation to be $2.5 billion.

Farmer Business Network

Industry: AgriTech
GV Investment: $15 Million

farmers Business Network | Google Ventures | Startup Funded By Google

Farmer Business Network is a tool that helps farmers understand and enhance their crops and yields with advanced insights and real-time data analysis. It is a global Agritech company and seeks to help farmers reduce production costs, maximize crop yield and output, and make informed and confident decisions when it comes to crops. Farmer Business Network can help farmers manage contracts, select seeds, monitor fields, and organize operations with premium crop marketing and financial services. FBN raised a funding of $15 million in 2015 from Google Ventures. Recently, they raired $870 million in series G funding round in November 2021.

“Farmers Business Network generates powerful insights from real-time data to help farmers understand and improve their crop performance.” says Google Venture.

Sense

Industry: Artificial Intelligence
GV Investment: $16 Million

Sense | Google Ventures | Startup Funded By Google

Sense is an artificial intelligence-driven talent engagement and communication platform that was founded by Dharni and Pankaj Jindal in 2015. The company has its headquarters in San Francisco and is known for providing enterprise-ready solutions that provide a system of engagement for talent acquisition teams.

Sense has so far helped many companies find, recruit, deploy talent and automate manual tasks for recruiters. The company has raised $16 million as part of its Series C round from Avataar, Google Ventures, Accel and Khosla Ventures. The company is said to use these funds to get a foothold in the Indian market, add new products, expand its team and go into newer geographies.

Scribble Data

Industry: Machine Learning
GV Investment:

Scribble Data | Google Ventures | Startup Funded By Google

Scribble data is an ML engineering product company that offers ML Feature Store for mid-market enterprise data teams. The company is known for its flagship product known as Enrich, which is a highly customizable Machine Learning Feature. Scribble Enrich is a store product that allows data scientists to develop and manage production-ready datasets that are used to train ML models faster and with confidence.

Data-driven companies such as Google and Amazon have invested an undisclosed amount of money into the company in May 2020. Google funding for startups such as Scribble, has helped the platform to scale and deliver Enrich in international markets for enterprise-grade Machine Learning products.

Jio Platforms

Industry: Telecommunication
GV Investment: $4.5 billion

Jio | Google Ventures | Startup Funded By Google

Jio Platforms is an Indian technology company and a subsidiary of Reliance Industries. The company has its headquarters in Mumbai, Maharashtra. The company acts as a holding company for Jio (which is India’s largest and the world’s third-largest mobile network) and other digital businesses of Reliance. As of 2020, Jio platforms became the fourth largest Indian company by market capitalization.

In November 2020, Google-funded $4.5 billion to the Jio platform, which makes it the biggest-ever investment in an Indian company. Google now reportedly holds over 7.73% share in the company. The company has now raised a total of Rs 1.52 lakh crore by selling an almost 33% stake to over 13 financial and strategic investors in under 11 weeks. This will help the company to cut down Reliance’s net debt target for the full fiscal year.

Wysa

Industry: Artificial Intelligence
GV Investment:

Wysa | Google Ventures | Startup Funded By Google

Wysa is an AI-enabled life coach designed especially for mental and emotional wellness. The company was initially launched in 2017 and provides its users with the ability to activate coach and chat anonymously. The company provides early intervention through 3 methods, which are an AI chatbot, a library of self-help tools, and messaging-based support from human psychologists.

Google Ventures India, has funded an undisclosed amount in the AI Platform in May 2021. Wysa was a part of the first batch of 10 startups for Google Launchpad Accelerator India, which was held in 2018. In 2021 however, the Sleep by Wysa app was awarded the best app by the Google Play Store. According to Crunchbase, the company has so far raised $3.9 million from three funding rounds.

Dailyhunt

Industry: Social Media
GV Investment: $33 Million

Dailyhunt | Google Ventures | Startup Funded By Google

Dailyhunt is one of the leading Indian content and news aggregator app. The company has its headquarters in Bengaluru, Karnataka. The platform provides news in 14 Indian languages from multiple content providers to over 300 million users. In 2015, Dailyhunt became the largest Indian language distributor of e-books having 70,000 titles in ten languages.

As of December 2020, Dailyhunt has raised over $100 million from Google, Microsoft and AlphaWave among other investors. Google funding rounds helped the company become a Unicorn as its value increased to over $1 billion. The company is planning to use the funds to scale its Josh app, which is an augmentation of local language content offerings. Google-funded startups in India with a budget of over $10 billion over a few years.

Glance

Industry:
GV Investment:

Glance | Google Ventures | Startup Funded By Google

A google-funded startup called Glance is a startup that was founded in 2018. The company serves news, media content and games on the lock screen of more than 100 million smartphones. The company is a subsidiary of InMobi Group and is known for using AI to offer a personalized experience to its users.

The company raised over $145 million in a new financing round from Google and existing investors like Mithril Partners. According to Google, Glance is a great example of innovation solving for mobile-first & mobile-only consumption, and providing content across many Indian languages. Google funding for startups like Glance, has helped them evolve and grow their audience.

FAQs

What is Google Venture (GV)?

Google Ventures is a venture capital investment firm of Alphabet, the parent company of Google.

Who is the CEO of GV (formerly Google Ventures)?

David Krane is the CEO of GV.

How many companies have Google Ventures funded?

Google Ventures has funded more than 500 companies. Some of them are:
- Slack
- Uber
- Medium
- StockX
- Stripe
- GitLab
- DocuSign
- Magenta Therapeutics
- Dailyhunt
- Glance
What are the sectors Google Ventures invest in?

Google Ventures invests across all stages of startups and varied sectors. The major industries in which Google Ventures invests are:
- Enterprise
- Life sciences
- HealthCare
- Consumer
- Frontier technology.
How do startups get funded?

Startups use various methods for funding:
- Small Business Loans
- Trade Equity or Services
- Incubator or Accelerator
- Crowdfunding.
Who owns Google now?

The parent organization of Google is Alphabet Inc.

What do startups use the funding for?

Startups raise funds for various reasons, mainly for the growth and expansion of their business.

Who are the founders of Google?

Larry Page and Sergey Brin are the founders of Google.

What is the valuation of Google?

Google has a valuation of $1.5 trillion.
July 29, 2022
13 Best Foreign Exchange Companies to Look For in 2022
180 currencies are recognized as legal tender around the world today. Foreign exchange is the process of changing one currency into another for various reasons, usually for commerce, trading, or tourism. It is one of the most actively traded markets in the world, with an average daily trading volume of $6.6 trillion.

The vast majority of currency conversion is undertaken to earn a profit. A foreign exchange company also known as a foreign exchange broker or simply forex broker is a company that offers currency exchange and international payments to private individuals and companies.

The foreign exchange market is a global decentralized or over-the-counter market for the trading of currencies. The conversion rates for almost all currencies are constantly floating as they are driven by the supply and demand market forces.

Factors Affecting Currency Value
- The value of any particular currency is determined by market forces related to trade, investment, tourism, and geopolitical risk.
- Foreign exchange is handled globally between banks and all transactions fall under the auspice of the Bank for International Settlements (BIS).
- The factors include various economic, political, and even psychological conditions.
- The economic factors include a government’s economic policies, trade balances, inflation, and economic growth outlook.
- Another important factor of demand occurs when a foreign company seeks to do business with another in a specific country.
1. Citigroup Inc.
2. HSBC Holdings Plc
3. State Street Corporation
4. Deutsche Bank AG
5. JPMorgan Chase & Co.
6. Barclays PLC
7. XTX Markets Limited
8. Goldman Sachs Group, Inc.
9. Standard Chartered Group
10. UBS AG
11. BNP Paribas Group
12. Royal Bank of Scotland Plc
13. Saxo Bank

1. Citigroup Inc.

Founded: 1998

Headquarters: New York

Citigroup website homepage

Citigroup Incorporation is also known as Citi is a financial service corporation started in 1998. It is an American-based multinational company focusing on financial services and is headquartered in New York. Citigroup is given the tag of being the third largest banking institution group in the US and also forms an integral part of the big four banking institutions of the US.

The formation of Citigroup Incorporation was quite dramatic with the merger of two big firms named Citicorp and Travelers Group. Citicorp was a banking giant whereas Travelers Group was a big financial corporation. Citigroup mainly focuses on providing the best financial services to its clients.

The services given by Citigroup, in general, include facilities like providing financial services to different people falling in the organization of government, corporate, institution, etc. They also strive to provide simple yet effective financial solutions to their clients.

Pros of Citigroup Inc forex:
- Includes more than one brand for its clients to select from for forex trading.
- The platform allows international trading of foreign currency with its wide working area.
- Allows forex trading at $0 commission to its clients.
2. HSBC Holdings Plc

Founded: 1865

Headquarters: London

HSBC website

HSBC is acknowledged as the largest bank in Europe initiated in the year 1865. It is a multinational universal bank along with a financial holding British company. It is headquartered in London. The letters HSBC belong to the initials of its origin by the Hongkong and Shanghai Banking Corporation.

HSBC is one of the biggest banking service-providing companies with more than 64 countries covered and around 40 million customers served. The company mainly focuses on providing banking and financial services along with inventing new methods to make banking easy. It also allows different financial services like trading, private and investment banking, capital market, etc.

Pros of HSBC Holdings Plc forex:
- Direct access to all facilities is provided rather than the involvement of any third-party service providers.
- The process is made transparent and clear by the platform for easy use.
- Can be accessed from multiple regions.
3. State Street Corporation

Founded: 1792

Headquarters: Boston

State Street Corporation website

State Street Corporation is counted among the oldest operating banking companies in the US. It was initiated in the year 1792 and is headquartered in Boston. State Street Corporation is counted as a financial service provider and a bank holding company.

State Street Corporation is ranked 15th among the largest banks in the United States. The firm is responsible for providing services like cash management, services revolving around international exchanges, financial assets management, and also provides investment advisory services.

Pros of State Street Corporation forex:
- It provides fully automatic service that is 100% transparent for its customers.
- The service is available in almost all major regions across the world.
- Excellent services are provided by the platform including the best customer service support.
4. Deutsche Bank AG

Founded: 1869

Headquarters: Frankfurt

Deutsche Bank AG website

Initiated in the year 1869, Deutsche Bank AG is a Germany-based financial service providing firm. It has its headquarters located in Frankfurt, Germany. The firm mainly works in the field of providing investment banking services along with other financial services to its clients worldwide.

Deutsche Bank AG is considered the largest financial service-providing firm in Germany and is also included in the list of largest banks in the world. The firm focuses on four different aspects of banking services including the investment bank, corporate bank, private bank, and asset management.

The firm helps government and private organizations along with small and medium-sized businesses by providing them with the needed services in the banking field to provide ethical and sustainable services to all.

Pros of Deutsche Bank AG forex:
- The forex process is completely seamless and transparent with quick actions.
- Provides competitive rates on the foreign exchange currency.
- Provides swift transfer of funds through its platform.
5. JPMorgan Chase & Co.

Founded: 2000

Headquarters: New York City

JPMorgan Chase & Co. website

Initiated in the year 2000, JPMorgan Chase & Co. is the largest multi-financial bank in the world at the present year. JPMorgan Chase & Co. is an America-based multinational company focused on providing services related to investment banking services and financial banking services with its headquarters located in New York City.

JPMorgan Chase & Co. forms an integral part of the large four banks of America and is currently in the fifth position of the largest banks in the world for its assets. The firm mainly focuses on providing services like asset management, investment management, private equity, etc. The services provided by them are mainly targeted at individuals and businesses.

Pros of JPMorgan Chase & Co. Forex:
- Services are provided worldwide.
- Has different customizable options for easy understanding of the tools and news.
- Provides access to the largest committee of currency pairs.
6. Barclays PLC

Founded: 1960

Headquarters: London

Barclays PLC website

Barclays PLC was introduced in the year 1960 as the universal multinational bank based in Germany. It has its headquarters located in London and is known to provide services worldwide.

Barclays is operated as two different units termed Barclays UK and Barclays international. The firm mainly focuses on providing services like retail banking, credit services, investment banking, wealth management, etc.

Pros of Barclays PLC forex:
- Provides detailed market insight to their clients.
- Has an excellent customer support system.
- Includes different tools for foreign exchange risk management.
7. XTX Markets Limited

Founded: 2015

Headquarters: London

XTX Markets Limited website

XTX Markets Limited was introduced in 2015 as an algorithmic trading company with its headquarters located in London. XTX Markets Limited is a non-banking firm that still comes under the list of top liquidity providers for the foreign exchange market.

The services provided by XTX Markets Limited mainly focus on equities, foreign exchange, commodities, fixed income, derivatives, etc.

Pros of XTX Markets Limited forex:
- The platform is multilingual and supports 26+ languages.
- Provides fair and efficient services.
- The platform is counted amongst the top 3 forex liquidity providers.
8. Goldman Sachs Group, Inc.

Founded: 1869

Headquarters: New York City

Goldman Sachs Group, Inc. website

Founded in 1869, Goldman Sachs is an America-based investment and financial service providing the firm with its headquarters located in New York City. The firm is quite famous for its investment in budding startups.

Goldman Sachs Group, Inc. comes second in the list of investment banks across the world due to its revenue. And is also included in the list of Fortune 500. The firm mainly provides services like asset management, commercial banking, investment banking, etc.

Pros of Goldman Sachs Group, Inc. forex:
- Has a range of tools that helps its clients with a better estimation of trading platforms.
- Has a demo account for the clients to work and experience the service of Goldman Sachs to try before.
- They serve worldwide.
Currency composition of world FX

9. Standard Chartered Group

Founded: 1853

Headquarters: London

Standard Chartered Group website

Standard Chartered Group was established in 1853 with its headquarters in London. It is a universal bank known to operate a large chain of units. Standard Chartered is a Britain-based multinational company providing financial and investment services.

Standard Chartered Group is known to own a network of more than 1200 branches and outlets in different parts of the world. They cover more than 70+ countries. The firm mainly works in the field of providing services to corporate and institutional services only.

Pros of Standard Chartered Group forex:
- They provide excellent guidance to their clients for a better understanding of the terms and strategies.
- The platform is widely spread across the globe and can give access to multiple currencies.
- Their help support is quite reliable.
10. UBS AG

Founded: 1998

Headquarters: Zurich

UBS AG website

Introduced in 1998, UBS AG is the largest Swiss banking instruction, also co-headquartered in Zurich and Basel. It is a multinational and Switzerland-based financial service providing company also focusing on investment banking.

UBS AG is the third largest bank in Europe. It focuses on providing services to private and government organizations. The services provided by UBS AG fall in the category of global wealth management, personal and corporate banking, investment banking, etc.

Pros of UBS AG forex:
- They provide a worldwide network with a global franchising platform to sort out their client’s needs.
- The platform keeps on updating from time to time to meet up the demands of the real world.
- They provide excellent customer support along with the required guide to the platform.
11. BNP Paribas Group

Founded: 2000

Headquarters: France

BNP Paribas Group website

Founded in 2000, BNP Paribas Group was formed by the merger of two different firms named National Bank of Paris and Paribas. The initials BNP came from the National Bank of Paris and Paribas came from other parts of the merger. It is a French company with its headquarters in France.

BNP Paribas is counted among the top 10 largest banks in the world and is placed second as the largest bank group in Europe. It provides services focused on the category of commercial, personal banking, and services. It also provides services for corporate and institutional banking. It also works to provide investment and financial services.

Pros of BNP Paribas Group forex:
- The platform provides secure and safe transactions.
- Allows access to more than 130 currencies for the FX.
- Provides optimal tools to make the process more efficient.
12. Royal Bank of Scotland Plc

Founded: 1724

Headquarters: Edinburgh

Royal Bank of Scotland Plc website

Introduced in 1724, Royal Bank of Scotland Plc is a major player in the field of the retail and commercial banking sector in Scotland. Its headquarters are in Edinburgh. Royal Bank owns more than 700 branches across the country of Scotland and a few branches spread out in the major towns and cities covering England and Wales.

Royal Bank of Scotland Plc works to provide services to trusts, charities, private companies, etc. Its services include online banking, investments, saving accounts, fund transfer, etc. The firm operates by the means of a large networked server including different branches, outlets, online communication, etc.

Pros of Royal Bank of Scotland Plc forex:
- They provide services concerning more than 60+ currencies from across the world.
- Customized solutions are provided by them to fulfill the needs of their clients.
- Provides help with advanced tools to manage the account and get more insight to risk management terms.
13. Saxo Bank

Founded: 1992

Headquarters: Denmark

Saxo Bank website

Introduced as a brokerage firm in 1992, now called Saxo Bank is a Danish firm giving out services like investment and online trading. It is headquartered in Denmark and the firm operates as an online broker platform.

Saxo Bank is in connection with more than 180 countries and provides services like investment banking solutions, online platforms for trading and investment, etc. The firm is widely spread in different parts of the world.

Pros of Saxo Bank forex:
- Saxo Bank is acknowledged as the best forex broker and has an online trading platform from multiple sources.
- Has great tools to help their customers get their needs completed.
- Multiple currencies are supported by the platform.
Conclusion

The word “Forex” stands for the combination of two words foreign exchange. Forex means changing the currency of one country into another. This method requires different terms and rules to follow than the normal currency exchange. Foreign Exchange of currencies is done because of many reasons but not many platforms are trusted for the process. The above article contains a list of foreign exchange companies with their features.

FAQs

What are the top 10 currencies in the world?

The top 10 currencies in the world are Kuwaiti Dinar, Bahrain Dinar, Oman Riyal, Jordan Dinar, Pound Sterling, Cayman Island Dollar, European Euro, Swiss Franc, US Dollar, and Canadian Dollar.

What is the foreign exchange market?

A foreign exchange market is a trading place where the currencies of multiple countries are bought and sold at different rates just like the stock market.

Which currency has the lowest value?

The least valued currency can keep changing concerning changes in currency value. However, at present time Iranian Rial is considered the lowest valued currency.

What is forex earning?

Forex earning means the profit earned by selling goods and products in the global marketplace. It can also mean the simple exchange of only currencies in the global market as per the demand and supply rule.
July 27, 2022
Top 10 Strategies for Omnichannel Marketing
It is very much important for a company to manage all its marketing sources as a whole. The Omnichannel refers to brand interaction with its potential leads across various online and offline channels (such as social media, mobile, stores, etc.) intending to provide a seamless and consistent shopping experience throughout the customer’s journey.

When it comes to the advantages of adopting omnichannel in your business, you could provide a seamless customer experience by giving customers a variety of options for convenient shopping, the ability to contact or shop at any channels for clearing house, and personalized services with closed deals only. This would ultimately increase brand recognition, customer loyalty and engagement, sales and revenue, and lower customer churn.

What is Omnichannel Marketing?
Best Omnichannel Marketing Strategies
Brands Implementing Omnichannel Marketing

What is Omnichannel Marketing?

Omnichannel marketing is a business strategy that intends to promote a business on various channels including both online and offline modes.

In simple terms, an omnichannel is a network that integrates all its business platforms and channels and transmits accurate messages. For instance, if your company is coming up with a new product launch, offers, or advertising other business merchandise, you can share content and information about the message on social media platforms, websites, physical stores, and mobile devices, managed by your business.

Share of Retailers who have Optimized Customer Journeys by Omnichannel Service Worldwide 2020

Best Omnichannel Marketing Strategies

Nowadays, customers have more control over the buying process than they used to have before and omnichannel marketing simply intends to offer a seamless experience to the customers throughout their buying journey. The following are the top 10 omnichannel marketing strategies that will help you gain the best possible results for your business:

Customer Journey Mapping

One of the most important omnichannel marketing strategies is to map the journey of customers. Omnichannel is regarded as the best and most advantageous marketing strategy because it focuses more on the customer experience than it does on products and services. Businesses can easily post messages on various channels without any hassles and look after customer engagement at each stage of the user’s journey. Additionally, an omnichannel strategy promotes potential customers to continue around for a long time, which increases customer lifetime value by effectively focusing on that specific customer segment.

Data Analysis

A data-centric strategy is a key to omnichannel marketing, allowing you to learn more about your customers’ interest in your business, examining audience segmentation data such as their demographics, profiles, search data, and psychographic segmentation. Top-tier businesses use customer relationship management (CRM) software to gather information. Thus, using omnichannel marketing targets potential leads after studying a customer’s data and engaging with them across all channels.

Data-Driven Marketing | How to do Data-Driven Marketing?

Data-Driven Marketing uses data to promote the growth of the business. Read to learn how to do Data-Driven marketing effectively.

StartupTalkySejal Raval

Target Market Segmentation

Omnichannel marketing can do wonders when implemented in the right manner. So, in order to achieve the best results, an important strategy is to target the right audience and their proper segmentation. One can create segments on a different basis like location, shopping behaviour, level of interaction, etc. One can also take advantage of automation to send messages to the target audience at the right time.

Customer Care

Correct customer assistance should not resemble a sales presentation. Consistency and comfort should always be prioritized in customer service interactions. Keep in mind that dealing with client complaints is a huge part of doing business. Your automated systems and channels should provide easy-to-use help options. System integration issues with your Omnichannel strategy are just as dire. As a part of your customer service solutions, add live chat alternatives to your eCommerce websites and check that there is enough information available online. Some of the crucial pointers to improve customer service operations include:
- Become more responsive on social media.
- Help with live chat.
- Automated emails.
Focus On Customer Security

Customers place high importance on the security of their data and payments, especially when that data is shared across large omnichannel networks. Every touchpoint is vulnerable to a diverse set of threats since there are many pathways, which means many weak spots. At every stage of a transaction, the risk of security breaches can be reduced by using a single platform through which all channels pass. Innovative security capabilities in ERP software allow it to evaluate consumer and business data as well as track every channel in real-time for unusual activity or other risks.

Seamless Payment

Issues with payments usually arise in the area of digital marketing. Use the appropriate payment gateways to prevent upsetting your customers. This takes into account the interval between the customer’s online order and actual store pickup.

Equal Focus on Both Digital and Non-digital Channels

Numerous businesses consider TV, radio, mail, and other analogue channels to be outdated mediums, but they might want to give them another look. This is because millennials say they are more interested in printed catalogues than customers have been for decades. A decent return may be achieved with well-target catalogue marketing. A great technique to reach a variety of demographics in omnichannel marketing is by publishing digital and print copies of a catalogue.

Best Time To Send Newsletters As Per Your Audiences

Timing is important to get the subscribers to notice and open your newsletters. The best time to send newletters is 8 am, 10 am, 1 pm, and 6 pm.

StartupTalkyHanu Agarwal

Determine the Strengths and Weaknesses of Each Channel

Another important strategy for implementing omnichannel marketing is to determine the strengths and weaknesses of each channel being used. Consider how advertising your products on social media can help customers buy more quickly over the phone or during a convenient conversation than they could do through limited-featured platforms like apps. Connect with your leads using a simple and pragmatic network channel, which has a good effect on your customer service strategy and eventually helps you turn leads into customers.

Invest in the Right Technology and Focus On Mobile-Friendly Users

The technological infrastructure that is currently in place frequently lacks the capabilities necessary for an efficient omnichannel approach. To ensure that decision-makers, chain managers and workers, retail staff, and customers are all working with the same information, businesses must be able to organise and monitor data from every channel. Make sure you can also analyse data acquired from various channels and create precise forecasts and what-if scenarios. Thus, another important strategy is to focus on mobile services, as today’s generation is highly dependent on their smartphones.

Establish Trust

In any industry, building a customer’s trust is essential. If they don’t believe in your company or your goods, everything will suffer. When it comes to digital marketing, consistency is crucial. It’s about improving user experience to the point that people can relate to and trust a brand name without thinking about it. Customers will stop trusting you if you cannot provide effective customer service to them.

Brands Implementing Omnichannel Marketing

Popular Brands Implementing Omnichannel Marketing

There are several popular brands that have established a strong brand identity for themselves with the help of omnichannel marketing. Some of the prominent names include:
- Starbucks
- Timberland
- Sephora
- Disney
- Chipotle
- OYO
- Best Buy
Conclusion

The way businesses operate has changed. It has been a groundbreaking marketing concept to use the internet to advertise businesses and goods. It’s crucial to maintain face-to-face and digital interactions, as well as a cohesive brand identity and user experience. The goal of omnichannel marketing is to achieve just that. A transition from a channel-centric strategy to a framework focused on the consumer is necessary to develop an omnichannel strategy. We hope that the ideas we’ve covered in this post about Omnichannel marketing will be helpful to you as you promote your business.

FAQs

What is an omnichannel marketing strategy?

Omnichannel marketing strategy simply refers to the use of a combination of various channels (physical and digital) for customer interaction in order to create a strong brand presence.

Is Starbucks an omni channel?

Starbucks is one of the greatest examples of brands that have nailed the game of omnichannel marketing through its Rewards App.

Why do consumers want omnichannel?

Consumers prefer omnichannel because it helps them connect their in-store experiences with the digital market. For example- some people still do not trust online shopping so they prefer buying stuff from the store which they saw online.
July 27, 2022
Top 10 Leading E-commerce Companies in the World

The global e-commerce market is expected to reach USD 27,147.9 billion by 2027.

By 2040, 95% of all retail purchases will be made online. All these stats show us that the market of e-commerce is booming.

If you own an e-commerce business then you can make a lot of revenue since nowadays a lot of consumers don’t want to visit an offline store. Instead, they would prefer buying products from the comfort of their homes.

But, it also tells us that there is a lot of competition in the market. To survive in this ever-growing market you need to constantly innovate, improve the buying experience and provide a high-quality product or service.

In spite of the highly unpredictable nature of e-commerce, there are some companies that were able to take the e-commerce market by storm. Today, we are going to tell you about the top 10 e-commerce companies in the world.

1. Amazon
2. Alibaba
3. eBay
4. Walmart
5. HomeDepot
6. MercadoLibre
7. Rakuten
8. Reliance
9. Prosus
10. Meituan Dianping

1. Amazon

Amazon Website

You must have expected Amazon to be at the top of the list and why not! We all must have ordered something from this ever-growing e-commerce site. The consumer base and revenue of this company are growing year by year.

Currently, in July 2022 Amazon has a market capitalization of $1.163 trillion. At the end of the financial year 2022, the company generated a whopping revenue of $477.748B, a 13.99% increase year-over-year. The company has 310 million customers worldwide.

In 2021, Amazon grew its market value by 73.6 per cent. It made a revenue of $469.822B in 2021, a 21.7% increase from 2020. This is because of the COVID-19 pandemic which resulted in lockdowns all around the world.

As of 2022, Amazon generates $638 million each day. This means that the company makes $7,300 each second, $443,000 every minute, and $26.6 million every hour. So, every week Amazon earns an average of $4.4 billion and every month an average of $17.6 billion. Considering all these stats if Amazon stops working even for 1 minute they would lose millions of money!

According to Statista, Amazon.com had over 2.2 billion combined desktop and mobile visits. The company has listed 12 million items across all its categories and services which means that you can buy anything from the site.

Amazon Prime membership and Prime day are very smart strategies that allow the company to increase their sales.

Users quickly buy the Amazon Prime membership since they get free two-day shipping and access to Prime Music and Prime Video. Since they are prime members they are most likely to buy products from Amazon regularly.

Prime day sales incentivize consumers to buy goods and services. In 2021, on Prime day the company made a revenue of $11.79 billion.

2. Alibaba

Alibaba Group Holding Ltd. is a Chinese multinational company that has several businesses which specialize in e-commerce, cloud computing and logistics.

Alibaba.com:

Alibaba is the biggest wholesale marketplace which connects buyers and suppliers all around the world. Think of it like Amazon. The only difference here is that Amazon serves the American division but Alibaba is for China.

Taobao:

An online marketplace that facilitates consumer-to-consumer (C2C) business.

Alibaba Cloud:

A cloud computing company that provides cloud services on a pay-as-you-go basis.

TMall:

TMall is a Chinese-language website that facilitates business-to-consumer (B2C) online retail.

AliExpress:

AliExpress is an online retail company where international online buyers can buy cheap products and services from small businesses in China.

Lazada:

Lazada is an international e-commerce company where merchants sell their products and the company takes care of payment and delivery of products.

Youku:

Youku is a video hosting service based in Beijing, China.

DingTalk:

DingTalk is a messaging app in China that has over 100 million users.

Cainiao Network:

Cainiao Network is a Chinese logistics company.

As you can see Alibaba has created its own ecosystem. The market capitalisation of Alibaba is $331.52 billion. The company has 1.24 billion consumers worldwide.

In a press release the company said that in the September Quarter of 2021, the company generated a revenue of USD 31,147 million, indicating a 29% year-over-year increase.

In the financial year 2022, Alibaba group made a revenue of 134.6 billion U.S. dollars.

The unique thing about Alibaba and its subsidiaries is that they provide opportunities to small sellers to upscale their business.

3. eBay

eBay is an American e-commerce company which allows users to buy and sell their products. As of July 2022, eBay has a market capitalisation of $24.47 Billion.

At the end of March 31 2022, the company’s revenue was $10.265 billion, a 9.17% increase year-over-year. In 2021, the company made a revenue of $10.42 billion, a 17.16% increase from 2020.

The platform has 185 million active buyers and 19 million sellers worldwide. Most of the users buy and sell electronic products and accessories.

eBay has implemented advanced technology using which buyers can find the best price for a certain product easily. The ‘best price guarantee’ of eBay also attracts a lot of customers.

Under this policy, if a user buys a product from eBay and finds a better price from its competitor, within 48 hours the company will cover 110% of the difference.

eBay also encourages sellers to advertise their products. This helps the company to earn ad revenue. The company has also tied up with PayPal which provides in-house payment services to buyers and sellers.

4. Walmart

Walmart is an American multinational retail corporation that has established 10,500 stores and clubs in 24 countries.

It operates a chain of hypermarkets, discount department stores and grocery stores. Apart from focusing on offline stores, the company has started allocating its resources to its e-commerce stores and has expanded its grocery pickup and delivery services.

The huge chain of offline stores helps the company to sell more goods and services online.

The company has a market cap of $343.52 billion. Walmart’s annual revenue for the year 2022 was $572.754 billion, a 2.43% increase from 2021.

Walmart has 2.3 million employees which help the company to rapidly scale their business.

5. HomeDepot

Home Depot is an American multinational home improvement retail corporation that deals with construction and home improvement products. It is the largest home improvement retailer in the United States.

The company has a market capitalisation of $294.646 billion. In the first quarter of fiscal 2022, the company reported sales of $38.9 billion, an increase of $1.4 billion.

According to Statista, the company has carried out nearly 1.8 billion customer transactions worldwide.

HomeDepot’s huge chain of offline stores and awesome customer service has helped the company to become successful.

Recently, the company has invested a lot of money to digitally transform its operations. In 2021, the company launched the “Rent Online, Pick-up In Store” (ROPIS) functionality where customers could view equipment online and make reservations for them in advance from the comfort of their homes.

The company has partnered with Google Cloud to take their digital transformation efforts to the next level.

6. Mercado Livre

Mercado Livre Website

Mercado Livre is the largest e-commerce and payments ecosystem in Latin America. The company operates in 18 countries.

Using this platform users can buy, sell and make the payment for the products. MercadoLibre has a market capitalization of $35.26 billion.

The company’s annual revenue for 2021 was $7.069 billion, a 77.92% increase from 2020.

In 2021, the company gained 139.5 million unique active users. Mercado Livre has been aggressively investing in logistics to make its delivery more effective. In the fourth quarter of 2021, nearly 90% of the shipping was carried out using its own network.

7. Rakuten

Rakuten Ichiba is Japan’s largest e-commerce that operates in 29 countries. Using this platform consumers can buy electronics, clothes, books, baby essentials, apparel and much more.

Apart from e-commerce the company also provides financial services, video distribution services and communications services.

The company has a market capitalisation of $7.45 billion. If we look at Rakuten’s latest financial reports we can notice that the company’s current revenue (TTM) is $15.03 billion.

Rakuten provides loyalty points to its customers which are linked to their credit cards. This means that every time customers make a purchase from Rakuten they earn points. The company has 1.6 billion customers around the world.

8. Reliance Digital

Finally, an Indian company on this list! As we all know, Reliance Industries is a multinational conglomerate that has a diverse business in telecommunications, petrochemicals, natural gas, retail, mass media and textiles.

Reliance is India’s biggest retailer, with more than 12,000 stores. The company has put up its foot in the quick commerce segment by launching JioMart. Using this platform users can order 50,000+ grocery products online.

The company’s fashion e-commerce portals Ajio and Reliance Digital performed well during the COVID-19 pandemic.

Reliance has a market capitalisation of US$243 billion. Reliance Industries became the first Indian company to cross 100Bn$ in revenues.

Reliance industries is also the 10th largest employer in India with a workforce of 236,000 employees.

In FY2021, Reliance Retail generated a revenue of Rs 1,53,818 crore and a pre-tax profit of Rs 9,842.

9. Prosus

Prosus is a Dutch multinational conglomerate company. It is Europe’s largest consumer Internet company and one of the world’s largest tech investors.

The company has invested a lot of its money in companies from different sectors like fintech (PayU), food delivery platforms (iFood, Delivery Hero and Swiggy), and EdTech (Stack Overflow, Brainly, Udemy), retail (eMag) and e-commerce (OLX).

In 2021, Prosus delivered revenue growth of 51% to US$9.8 billion from its e-commerce ventures.

10. Meituan Dianping

Meituan-Dianping is a Chinese shopping platform for consumer products and retail services like dining, delivery, travel and much more.

The company works on the model of a ‘super app’ where users can buy movie tickets, order food online, read restaurant reviews, buy different products and services and do much more from a single app.

Meituan has a market capitalization of $151.52 billion. In 2021, the company generated a revenue of 179 billion yuan.

In the first quarter of 2022, Meituan’s food delivery and in-store business along with hotel and travel segments achieved an aggregate operating profit of RMB5.1 billion.

Conclusion

As you can see all the top e-commerce companies are constantly innovating and providing high-quality products or services to their customers. The companies have understood the behavioural pattern of the audience and are trying to make the lives of the people better. Remember, when your product or service is helping people you will always succeed.

FAQs

Which is the world’s largest e-commerce company?

Amazon is the world’s largest e-commerce company with a market capitalization of $1.163 Trillion. At the end of the financial year 2022, the company generated a whopping revenue of $477.748B, a 13.99% increase year-over-year.

Is Alibaba bigger than Amazon?

No, Alibaba is not bigger than Amazon.

Which country is No 1 in e-commerce?

China is the world’s biggest and fastest-growing e-commerce market in the world. The e-commerce market in China is growing at an annual growth rate of 21%.

What is the biggest online market?

eBay is the biggest online marketplace that serves over 180 million buyers worldwide. The company operates in 190 markets around the world.

July 25, 2022