Tag: Collections 🗒️

  • 10 Books That Will Help You Master the Art of Decision Making

    Our life will be shaped by every decision we take. Therefore, every result we experience is the result of a single decision we took. Everything in life is dependent on the decisions we take in our day-to-day life, starting with the moment we get out of bed in the morning and continuing until the end of the day.

    You are frequently characterized by the choices you make, whether they be in your work or personal life. While certain actions, like brushing your teeth and taking a bath, are routine and nearly automatic, other actions, like setting your daily schedule, only need modest decision-making.

    However, in a work setting, having good decision-making abilities is crucial since they will influence how you develop personally and professionally. Depending on your position within an organization, your choices may potentially affect other employees or even the professional brand.

    No one is naturally an excellent or terrible decision-maker. You can study and develop your decision-making abilities just like you may learn to write, talk, or play soccer. The subject of decision-making has been covered in many excellent publications, some of which are covered in this article, which you’ll find when you read further.

    1. Thinking, Fast and Slow
    2. Algorithms to Live By: The Computer Science of Human Decisions
    3. Predictably Irrational: The Hidden Forces That Shape Our Decisions
    4. Antifragile: Things That Gain from Disorder
    5. The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win
    6. Range: Why Generalists Triumph in a Specialized World
    7. Blink: The Power of Thinking Without Thinking
    8. The Undoing Project: A Friendship That Changed Our Minds
    9. How We Decide
    10. Nudge: Improving Decisions About Health, Wealth, and Happiness

    1. Thinking, Fast and Slow

    Publishing Year 2011
    Author Daniel Kahneman
    Genre Non-Fiction
    Goodreads Rating 4.17
    Thinking Fast and Slow by Daniel Kahneman
    Thinking Fast and Slow by Daniel Kahneman

    Regardless of what you may think, the Nobel prize in economics isn’t given out like a piece of cake. Therefore, it is important to pay attention to everything Daniel Kahneman does.

    In his book Thinking Fast and Slow, published in the year 2011, he addresses the two competing neural mechanisms or brain systems vying for control of our behavior and actions, that makes us vulnerable to mistakes and poor judgment, and what one can do to fix it.

    The book educates people on how to be more conscious and make wiser decisions, as well as when and how to trust your gut instinct or a natural inclination.

    Three of the many useful lessons to understand what’s happening up there are as follows:

    • Your mind has two systems that control your behaviour—one conscious and the other automated.
    • Your brain is slothful, which prevents you from utilizing all of your abilities.
    • Leave your emotions at home while making financial decisions.
    Publishing Year 2016
    Author Brian Christian and Tom Griffiths
    Genre Self-Help Book
    Goodreads Rating 4.13
    Algorithms to Live By, by Brian Christian and Tom Griffiths
    Algorithms to Live By, by Brian Christian and Tom Griffiths

    This book is for you whether you have experience with computer science or just wish to dangle your toes in the fascinating realm of algorithms. The ability to convey complicated concepts in straightforward language is the mark of a subject-matter expert, and Brian Christian and Tom Griffiths demonstrate this to the fullest extent possible in this book.

    “Algorithms to Live By” combines complex ideas with excellent comprehension. At its core, “Algorithms to Live By” examines the various basic algorithms (of computer science) that are available with a focus on how they might be used with practicality to address everyday issues.

    The scope of “Algorithms to Live By” is quite broad. These cover everything from looking for an apartment to infrastructure planning; from reducing regrets to philosophies. The book demonstrates the value of computer algorithms in our day-to-day activities. It also shows how pervasive these algorithms are in all spheres of life.

    Each chapter begins with an explanation of the issue before delving into the theory’s antecedents and potential solutions. The author is seen employing several computer algorithms and their practical limits to address a variety of issues about decision-making efficiently.

    We may read the chapters in whatever sequence we desire because each one is complete in and of itself. The fact that this book’s chapters are titled after computer algorithms is another intriguing aspect of it. Examples include Sorting, Caching, Bayes’s rule, Randomness, Optimal Stopping, etc.

    3. Predictably Irrational: The Hidden Forces That Shape Our Decisions

    Publishing Year 2008
    Author Dan Ariely
    Genre Non-Fiction, Legal Opinion
    Goodreads Rating 4.12
    Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
    Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

    It’s common to assume that people are acting irrationally. When we believe that we are fully rational, we cannot understand the actions of others. Dan Ariely, however, emphasizes in Predictably Irrational: The Hidden Forces That Shape Our Decisions that we are not just completely irrational, but that it is predictable to us. We consistently commit the same blunders.

    Instead of making sensible decisions, we frequently make irrational ones. The central thesis of the book is that customers consistently behave irrationally, at best making poor decisions and, at worst, engaged in self-punishing actions.

    Ariely employs behavioral economics, a blend of psychology and economics, to describe how customers respond instead of how they ought to criticize the rational choice theory that forms the basis of the majority of marketing techniques.

    He also makes a comment directed at consumer survey research, pointing out that responses sometimes have more to do with how the poll was designed than about the topic under investigation.

    Dan explains that humans are not rational individuals and proves it via a series of studies as to the extent to which we are not. He says that human “bounded rationality” is what causes logical and methodical irrationality (rationality bounded by limitations of time, data and processing power).

    Dan manages to crack a smile on the face of his readers with humor throughout the book (even though the book opens with an agonizing experience of his). Additionally, ‘specialists and most-learned individuals’ are also irrational. It’s not just regular people.

    The author contends that we behave irrationally in a regular fashion. He makes the case that by focusing on these irrational choices we make, it is feasible to reduce the likelihood that we will fall prey to cognitive biases, be better decision-makers, and enable us to make wiser judgments in life.

    4. Antifragile: Things That Gain from Disorder

    Publishing Year 2012
    Author Nassim Nicholas Taleb
    Genre Non-Fiction
    Goodreads Rating 4.09
    Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb
    Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb

    Antifragile is a book about how certain systems prosper from instability and disorders, written by Nassim Nicholas Taleb, the bestselling author of The Black Swan and one of the greatest philosophers of modern times.

    Taleb highlighted a problem in The Black Swan, and in Antifragile, he gives a clear solution: how to benefit from disorder and chaos while being shielded from fragilities and negative happenings. Because it gains strength through adversities, unpredictability, and pressures, much like human bones do when under stress and tension, what he refers to as the “antifragile” is one step beyond resilience.

    This book’s central concept is straightforward and quite alluring. The world and everything in it, including people, objects, institutions, and ways of living, are divided into three categories by the author: the fragile, the robust, and the antifragile. If you avoid chaos and disturbance out of concern that they would ruin your life, you are fragile.

    Although you may believe that you are protecting yourself, in reality, you are leaving yourself open to the jolt that will destroy everything. If you can withstand shocks without quivering or altering who you are, you are robust.

    But if shocks and disruptions make you stronger and more inventive, better equipped to adapt to every new difficulty you meet, then you are antifragile. According to Taleb, we should all strive to be “Antifragile”.

    5. The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win

    Publishing Year 2020
    Author Maria Konnikova
    Genre Biography
    Goodreads Rating 4.08
    The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win by Maria Konnikova
    The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win by Maria Konnikova

    In her captivating book, “The Biggest Bluff,” Maria Konnikova asserts that if our world is based on coincidence and unpredictability, then on earth with 7.5 billion people, the concept of “one chance in a million” isn’t so outlandish.

    She writes, “Someone will lose a job.” “Someone will develop a weird illness, ” The lottery will be won by someone or perhaps they will just win $125 on their first $3 wager”, “discover their soul mate among the crowd”, or “catch Covid-19 via an Amazon delivery, all the while others will stay fit and healthy while sipping florescent beverages in some packed Ozarkian pool”.

    Even rare may veer towards the ordinary. She claims that it is simply a matter of numbers and that it is neither good nor bad. The foundation of the “chance and talent ratio” is probabilistic, according to Konnikova.

    However, history and intense anxiety have programmed our primitive selves with limitations and distortions that sometimes amplify risks and possibilities. We’re just one tiny misstep away from a bag of riches, but there is always a turn around the corner.

    What if instead, we could view our future with more objectivity? What if we were able to look above the highs and lows, the triumphs and catastrophes, our losing and winning games, to the underpinning system of probability and free will that governs every aspect of life, including aspects of love, health, and wealth?

    In “The Biggest Bluff,” Konnikova makes the case that the game of No Limit Texas Hold’em (poker) is the ideal encapsulation of our probabilistic reality, with all its combinations of constants and variables, by concentrating on the author’s own extraordinary desire to triumph in it.

    One of the biggest bluffs of “The Biggest Bluff” might be that Konnikova hasn’t exactly written a book about her success with cards and chips, but rather has bet the house on the ability of her mind to synthesize big philosophical concepts and psychological knowledge and insights at a time when we, too, are wondering about our fortunes, trying to control our fates, and facing much greater odds than ever before.

    The rewards for readers are much more intellectual, such as Konnikova’s conclusion that we overestimate our degree of control over our situations. She discovered that believing ‘talent is sufficient’ is the biggest hoax of all. We’ll always be dealt some bad cards, but focusing on how we play them rather than how they turn out can help us get through many difficult times until good fortune strikes again.

    6. Range: Why Generalists Triumph in a Specialized World

    Publishing Year 2019
    Author David Epstein
    Genre Self-Help Book
    Goodreads Rating 4.16
    Range: Why Generalists Triumph in a Specialized World by David Epstein
    Range: Why Generalists Triumph in a Specialized World by David Epstein

    What is the best way to achieve success in any field? Not at all what you imagine. Many analysts suggest that starting young, concentrating intensively, and logging the most hours of purposeful practice are the best strategies for anybody who wishes to master a skill, lead their sector, learn a new sport, or a new instrument. You can never catch up to those who had an early start if you postpone or meddle.

    However, a thorough examination of the studies on the world’s top achievers, including Nobel laureates and professional sports, reveals that early specialization is more of an exception than a rule. David Epstein examined the journey of the top scientists, artists, singers, innovators, and predictors around the globe.

    He found that generalists, not specialists, are more likely to succeed in most disciplines, especially those that are complicated and unexpected. Generalists frequently stumble upon their path and juggle many pursuits rather than concentrating on just one. They have greater creativity, are more nimble, and can find connections that their more specialized friends cannot.

    The range presents a strong argument for purposefully encouraging inefficiency that is thought-provoking, meticulous, and captivating. The greatest method to get the knowledge is to fail a test. The most fulfilling professions are those of habitual quitters.

    The most influential inventors combine many fields rather than honing their expertise in just one. The word “range” can be used to refer to both an area to wander and the act of wandering. That is Epstein’s main argument. This book also discusses psychology. Specialization is vital in many professions, of course.

    His careful consideration of the lives of Kepler and Van Gogh, as well as the touching account of the birth of the Baroque movement in Venice under the leadership of underprivileged women “who had not led delicate lives,” suggests that the central themes of this work are art, metaphor, incongruence, and analogical reasoning.

    In some respects, the book is about the decisions we take based on the ‘originals’ we were born to seek—our unlived, restrained, and unforeseen identities.

    7. Blink: The Power of Thinking Without Thinking

    Publishing Year 2005
    Author Malcolm Gladwell
    Genre Self-Help Book
    Goodreads Rating 3.95
    Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
    Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

    Blink transforms the method you’ll comprehend every decision you take by utilizing cutting-edge neurology and psychology, showcasing all of the brilliance. You won’t ever contemplate acting in the same fashion anymore.

    Malcolm Gladwell through his book aims to transform our perspective on the world by fundamentally altering how we perceive our respective inner worlds. The book Blink explores how we make snap decisions that aren’t as straightforward as they first appear. It also explores how we think automatically.

    Why do some people make excellent decisions while others continuously fail to do so? Why do some individuals go with their gut and succeed whereas others make mistakes when they follow their inclinations? In the office, the school, the kitchen, and the bedroom, how do our minds actually function? Why is it that the finest choices are frequently ones that cannot be justified to others?

    According to Blink, outstanding decision-makers are those who have mastered the skill of “thin-slicing,” or filtering the minuscule number of relevant elements from an enormous range of variables.

    These individuals don’t necessarily assimilate so much data or devote the most time debating about the enormous amount of the same. According to Gladwell, sometimes having too much knowledge might make it difficult to make judgments or evaluate problems accurately.

    8. The Undoing Project: A Friendship That Changed Our Minds

    Publishing Year 2016
    Author Michael Lewis
    Genre Non-Fiction
    Goodreads Rating 3.97
    The Undoing Project: A Friendship That Changed Our Minds by Michael Lewis
    The Undoing Project: A Friendship That Changed Our Minds by Michael Lewis

    In his book The Undoing Project: A Friendship That Changed Our Minds, American author Michael Lewis examines the close collaboration between Israeli psychologists Daniel Kahneman(the author of Thinking Fast, and Slow) and Amos Tversky, whose research on heuristic algorithms in judgment and decision-making exposed typical flaws in human psychology, and how that collaboration ultimately crumbled.

    They discovered that humans had a preference for underestimating ambiguity. The book talks about how humans overvalue a small number of observations and fail to properly handle uncertainty. Statistics show that we do a poor job of processing ambiguity about individuals, falling back on preconceptions based on a few striking instances of various sorts of people.

    Because Mr. Kahneman and Tversky discovered that even individuals versed in statistics display the same cognitive biases, it would be incorrect to ridicule the ignorant for such errors.

    Mr. Lewis has provided us with an amazing tale of two great individuals who faced ambiguity and the limitations of rational thought-process in a world of excessively definite forecasts and policy recommendations from consulting firms and think tanks to politicians and book authors.

    9. How We Decide

    Publishing Year 2009
    Author Jonah Lehrer
    Genre Non-Fiction
    Goodreads Rating 3.83
     How We Decide by Jonah Lehrer
    How We Decide by Jonah Lehrer

    The scientific author Jonah Lehrer details the tragic demise of Ann Klinestiver in this book. Ann, the 52-year-old high school English teacher, was the epitome of small-town decorum in her West Virginia community and the subject of empathic respect as she struggled with Parkinson’s disease-related tremors.

    She then started acting quite weirdly, as Lehrer recalls. Her neurons, notably her dopamine-producing neurons, made her do it, like the majority of scientific mysteries. Dopamine is known to be the essential component in our neurological system that enables instinctive decision-making. Dopaminergic neurons maintain track of the things that satisfy our wants and needs on an emotional level.

    When we make a pleasant decision, especially when we fulfill primitive physiological drives like hunger or thirst, dopamine is the chemical that encourages rewarding behavior. Furthermore, Lehrer claims that dopamine is so essential to learning in primates like humans that “the process of decision-making begins with fluctuations of dopamine.”

    Based on dopamine studies, How We Decide presents the narrative of decision science as more resolved than it actually is sometimes. How We Decide sheds light with a concise, perceptive, and amicable overview of new studies on how we make decisions, especially the ones we invariably do wrong.

    10. Nudge: Improving Decisions About Health, Wealth, and Happiness

    Publishing Year 2008
    Author Richard H. Thaler, and Cass R. Sunstein
    Genre Self-Help Book
    Goodreads Rating 3.83
    Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler, and Cass R. Sunstein
    Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler, and Cass R. Sunstein

    We make decisions every day about everything from what to purchase and eat, to stock holdings, the education and well-being of our children, and even the initiatives we support and the future of the world. Regrettably, we routinely tend to choose wrongly.

    Nudge focuses on our decision-making processes and how we may improve upon them. Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein demonstrate that no choice is ever displayed to us in a rational way and that we are all likely to be exposed to biases that can cause us to make poor decisions.

    They do this by using numerous eye-opening examples and drawing on decades of behavioral science research. However, by understanding human thought processes, we may employ logical “choice architecture” to guide ourselves toward the choices that are best for us, our families, and our community without compromising our choice freedom.

    The fundamental tenet of the book is that altering people’s views shouldn’t be necessary for breakthroughs to succeed because doing so is expensive and unsuccessful almost often, whether it be by compulsion or debate.

    Innovations should instead subtly nudge individuals by affecting their thought processes. It is the goal of nudging to get individuals to think, frequently in innovative and unusual ways, in order to achieve the desired outcome.


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    Conclusion

    Decision-making is an essential factor that determines the growth of an individual in all aspects. Decisions can be made to improve the personal aspect of life or there might be a need to take a good decision in order to have a successful professional path.

    And just saying about it will not make one learn the art behind it. The above article contains well-known books to read in order to improve your decision-making ability. The books shared above are from the most recommended category.

    FAQs

    What are some decision-making skills?

    Some of the decision-making skills are active listening, communication, logic, problem-solving, critical thinking, etc.

    What influences decision-making?

    Factors that can influence decision-making ability are past experience, individual differences, cognitive biases, etc.

    What are the challenges of decision-making?

    Some of the challenges related to decision-making are time constraints, conflicts, uncertainty, bounded rationality, etc.

    What are the three types of decision-making?

    The three types of decision-making based on the level they occur are strategic decisions, operational decisions, and tactical decisions.

  • Best 10 Resources to Learn the Art of Copywriting

    Copywriting is the art of attracting customers by writing impressive sales or ad copies and persuading them to buy a particular brand’s product. Copywriting has become a crucial part of the globe. This is the reason why there are countless opportunities and employment present in the field of copywriting.

    There are many resources available in the market that boast of being the best copywriting resources. But we have searched and unfolded some valuable resources that will help you to start from scratch and further enhance your copywriting skills. Let’s dive in to see what these worthwhile resources are.

    Best Resources to Learn Copywriting

    How to Get Started With Copywriting?

    Best Resources to Learn Copywriting

    Content Marketing Revenue Worldwide (2018-2026)
    Content Marketing Revenue Worldwide (2018-2026)

    Copywriting is one of the most demanding skills in today’s world. Almost every brand and company is looking for an efficient copywriter that can help their brand build a strong image and attract more customers. So, if you are someone who wants to learn the art of copywriting, the following are some of the best resources that will help you in your learning:

    CopyHackers: The Ultimate Guide to No-Pain Copywriting

    CopyHackers - Best Resources to Learn Copywriting
    CopyHackers – Best Resources to Learn Copywriting

    The Ultimate Guide to No-Pain copywriting by giant, CopyHackers is a non-hefty but valuable copywriting resource that leverages several significant copywriting formulas. It is a kind of blog post that has a reading time of 59 minutes. You can also watch the academic video if you are not a reading person. It advises copywriters in its first lecture on how to write from scratch.

    Here, you will come across a testimonial formula, TEASE and handsome techniques on how to become a great marketer to millennials using effective marketing resources such as social media, user-generated content, experts, advertising, values, recommendations, electronic devices, etc. The PAS formula is also included to help you write an influential Facebook or Google Ads copy.

    ConversionXL: Quick Course On Effective Website Copywriting

    ConversionXL - Best Resources to Learn Copywriting
    ConversionXL – Best Resources to Learn Copywriting

    ConversionXL provides a course to master influential website copywriting. It lays stress on writing ad copies that convert the viewers into real customers. It procures an overall framework that contains several tips, tricks, techniques, and formulas for website copywriting. The framework also comprises constructive competition, product, and customer research.

    “Be specific” is one of those simple, straight but important suggestions written in ConversionXL. The virtual or real-life examples and stories introduce a factual lesson in ConversionXL.

    For instance, the skill of copywriting is pretty similar to the story of a repairman who charges a handsome amount for the work done in mere five minutes. He is able to charge that amount from the customers because he knows exactly where to hit the pipe. Similarly, a copywriter should do pre-work before the actual writing and find points to hit the target audience similar to a repairman.

    Smart Blogger by Jon Morrow

    Smart Blogger by Jon Morrow - Best Resources to Learn Copywriting
    Smart Blogger by Jon Morrow – Best Resources to Learn Copywriting

    When we are talking about copywriting resources, then how can we forget Jon Morrow, whose headline hacks instantly stop our minds and persuade us to read the write-up further? It can be his posts or audio in his voice, everything is worth reading or listening to.

    Here is an example of a headline from John Morrow Redux: “20 Ways to be Just Another Mediocre Blogger Nobody Gives a Crap About”. The headline shows a completely different perception which doesn’t present the usual 20 ways to become the best mediocre blogger. Jon is the founder and CEO of Smart Blogger, one of the greatest sites offering advice on writing and blogging. On this site, you will find everything related to the world of writing that will help you attain success in the field. Smart Blogger by Jon Morrow is thus, one of the best resources for learning copywriting.

    Khan Academy: Pixar in a Box

    Khan Academy: The Art of Storytelling - Best Resources to Learn Copywriting
    Khan Academy: The Art of Storytelling – Best Resources to Learn Copywriting

    Khan Academy has decided to bring their behind the scene stories which is a golden resource to catch up for a copywriter. Why Pixar? Because it has been nominated 211 times for awards and won 210 times for only 17 feature films they have ever created.

    Khan Academy introduces the most significant part of copywriting, which is the art of storytelling. People often remain less interested in learning about precautions to deal with cybercrime and tend to ignore them. On the other hand, people show some interest in reading further if the write-up furnishes that cybercrime happened to some big celebrity or their account got hacked.

    Digital Copywriter by Copyblogger

    Digital Copywriter by Copyblogger - Best Resources to Learn Copywriting
    Digital Copywriter by Copyblogger – Best Resources to Learn Copywriting

    Copyblogger’s Digital Copywriter provides yearly access to all its valuable educational content for $440 per year. Quite expensive, but it introduces you to copywriting from scratch. The course delivers an SEO master class, content writing master class, online business master class, email writing master class, or further advanced seminars or master classes.

    A new session is introduced every month. To refine your skills, Digital Copywriter also arranges question and answer sessions, AMAs, and auxiliary lessons on guest posting. You can also get a refund of fees if you find out that you don’t need this course anymore within a period of 30 days.

    Copywriting For Beginners by Skillshare

    Copywriting For Beginners by Skillshare - Best Resources to Learn Copywriting
    Copywriting For Beginners by Skillshare – Best Resources to Learn Copywriting

    Powered by Skillshare, Copywriting For Beginners is another copywriting resource designed specifically for beginners. If you are a newcomer looking at a blank screen and thinking about what you should start writing to persuade your client’s target audience, this course is for you.

    A 16 short sessions comprise one hour class with each session created with different headlines and assignments. It presents some life examples of successful templates and how to implement them. Moreover, you will learn about the term writer’s block and tips to fight this block. Organizing CTAs, researching the target audience, and composing subheads are other discourses you will come across in “Copywriting For Beginners”.

    The Complete Copywriting Course by Udemy

    The Complete Copywriting Course by Udemy - Best Resources to Learn Copywriting
    The Complete Copywriting Course by Udemy – Best Resources to Learn Copywriting

    Another useful resource for copywriting is Udemy’s “The Complete Copywriting Course: Write to sell like a Pro”. Despite sessions to write effective copies for your online business, you will also get free tools, free templates, and countless copywriting formulas.

    The course is committed to developing the psychology of copywriters to think like their target audiences. The plus point is its unlimited access to educational resources, which include PDFs, guides, and video sessions on successfully implemented copywriting strategies.


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    Blackford Centre for Copywriting

    Blackford Centre - Best Resources to Learn Copywriting
    Blackford Centre – Best Resources to Learn Copywriting

    The Blackford Centre claims to offer the best copywriting course in the world. It offers a diploma in copywriting, which is worth adding to a copywriter’s resume.

    The focus remains on writing copies that earn a handsome income. This allows you to learn and build your portfolio by working on real-time assignments. So, if you want to have real-world exposure while learning, then the Blackford Center is an expensive but perfect solution to master copywriting.

    Kopywriting Kourse

    Kopywriting Kourse - Best Resources to Learn Copywriting
    Kopywriting Kourse – Best Resources to Learn Copywriting

    This is one of the best resources to learn copywriting. It offers various tips and tricks that will allow you to understand the skill of copywriting and make the most of it. The best thing is that it even offers a free copywriting course that contains a few videos that will help you learn the basics of copywriting in just a few minutes.

    With the help of Kopywriting Kourse, you will be able to learn how you can write as you talk and how you can persuade the audience with your words. It covers aspects like creating effective emails for sales prospects, the process of creating content that converts, and more.

    The Copywriter’s Handbook

    The Copywriter's Handbook - Best Resources to Learn Copywriting
    The Copywriter’s Handbook – Best Resources to Learn Copywriting

    The Copywriter’s Handbook is a guidebook that has profited copywriters for several years. The handbook’s success made the author release its 4th edition. “A copy that sells” is the official motto of the Handbook. You can get a hard copy of this handbook on Amazon or you can also read it on Kindle to learn the various tips and tricks of copywriting.

    This handbook can benefit ingenious directors, marketing managers, multi-platform marketers, freelance writers, copywriters, and MSME owners who want to kickstart their digital businesses. It also comprises tips and methods to write effective headlines, emails that get higher click-through rates, and also tips to increase conversion rates on landing pages.

    Creative Live

    Creative Live offers a special ‘Build Successful Creative Blog’ course for young copywriters to learn the skill of planning content in a manner that compels whoever reads it to purchase from the respective business. The main part here is to teach Copywriting and the remaining helps them learn how to plan their content in an ideal manner.

    The plus point here is for women as the course is taught by female entrepreneurs. They have amazing tutorial videos on how to get to the right stuff in copywriting.

    ‌‌Creative Live offers this course in an absolutely right manner with tutorials, videos, and in-depth discussions.

    Domestika

    The course “Copywriting for social media” offered by Domestika is considered one of the finest and high-quality learning resources for copywriting in the social media genre. The course is taught by Paul who is a great teacher as well as a communicator.

    Here at Domestika, you’ll learn how with the help of the right words you can convey your brand’s story using basic writing tools. It helps you create campaigns for your client and captures the audience’s attention on social media.

    YouTube

    When it comes to learning resources, Youtube can never be missed. For copywriting, the playlist of Copywriting Persuasion Challenge which is available on YouTube is quite effective. It helps you learn copywriting with the help of writing tools and techniques which specifically target newbie writers and small business owners. It is taught by Jon Bensen who has great years of experience in the industry.

    ‌‌Here, you get to learn through practical and real-time examples that help you master a certain niche. It also helps the copywriters to step up their game and different tips & techniques.

    LinkedIn Learning

    With the growing popularity and benefits of LinkedIn to seek jobs, it’s a great place to learn new skills as well. Such as for copywriters, the “Learning to Write Marketing Copy” course is quite a popular one. It has detailed information on copywriting, plus an opportunity to work on a real project to shape your skills.

    It is presented by Ian Lurie who has taught the technique of writing content that sells in a very simple manner. Also, here you’ll learn multiple copywriting styles and the benefit of pen-down a paper.

    ‌‌This specialized course provides a single project to the learner and how to take it to the ultimate finish. You also get to work with a designer and learn typography. The main objective here is to teach marketing-based copywriting.


    What Is LinkedIn Learning and Who Is It For?
    LinkedIn Learning is an online educational platform that offers multiple courses. Continue to read to know more about LinkedIn learning platform.


    Alison’s Courses

    For newbie writers, finding a free and good learning course is always a great deal. Among those, Alison’s Courses are quite famous. As the course is free, all you have to do is just register and get started!

    It’s not just a great deal for copywriters, but also if you’re interested in learning social media management, communication skills, content writing, and language skills, Alison’s Courses is one of the perfect platforms for it.

    ‌‌It helps you master the skill of copywriting and also teaches you to use various writing tools. Plus, it provides you with certification after completing your course.

    Conclusion

    Hence, these were the best resources to learn copywriting. Whether you are a beginner or a master, learning never has an end. The above list contains different resources which can benefit any stage-level copywriter. You just have to choose one of the resources according to your requirements, availability, and preferences and start learning and earning from copywriting.

    FAQs

    What is copywriting?

    Copywriting is the art of attracting customers by writing impressive sales or ad copies and persuading them to buy a particular brand’s product.

    What are the best resources to learn about copywriting?

    Some of the best resources to learn copywriting are:

    • CopyHackers: The Ultimate Guide to No-Pain Copywriting
    • ConversionXL: Quick Course On Effective Website Copywriting
    • Smart Blogger by Jon Morrow
    • Copywriting For Beginners by Skillshare
    • The Complete Copywriting Course by Udemy
    • Blackford Center for Copywriting

    What skills do I need to be a copywriter?

    Some of the most prominent skills that you need to be a copywriter are:

    • Research skills
    • Updated knowledge of the digital trends
    • Understanding of the target audience
    • Understanding of SEO
    • Ability to attract the readers
  • 16 Chrome Extensions for Better Google Searching

    Google indeed gives you everything you need in just one tab. But many times, finding crucial and little information becomes very difficult. Plus, the results on its standard page are highly influenced by its products, services, and ads.

    In such case scenarios, the user looks for a solution to help them navigate their searches in the right direction. And for that, nothing works better than Chrome extensions.

    Today, we are talking about those Chrome extensions which are helpful for you to improve and filter out your searches. There are numerous Chrome extensions that help you get your search results better. In this article, you’ll find the list of the essential Chrome extensions you need for better Google Search. So, let’s get started!  

    What is a Chrome Extension?

    1. Multiple Tabs Search
    2. Web Search Navigator
    3. Google Search Filter
    4. ChatGPT for Google
    5. Bard For Google
    6. Infinite Scroll for Google
    7. Wikipedia Search
    8. SearchPreview
    9. Simple Search
    10. Search All
    11. Context Menu Search
    12. Google Similar Pages
    13. InvisibleHand
    14. View Image
    15. Google Scholar Button
    16. Search the Current Site

    The above graph shows the different categories of Google Chrome extensions in percentage
    The above graph shows the different categories of Google Chrome extensions in percentage

    Multiple Tabs Search - Best Chrome Extensions to Improve Google Search Results
    Multiple Tabs Search – Best Chrome Extensions to Improve Google Search Results

    If you are looking for a Chrome extension that helps you open multiple search tabs simultaneously, then Multiple Tabs Search is the perfect pick. This Chrome extension automatically allows users to open various accounts. All you have to do is, switch to the Multiple Tabs Search extension and enter all the words or phrases you want to search. Then, press search.

    Multiple Tabs Search is quite famous among users, with high ratings as well. They prefer it above all its competitors and highly recommend it to developers.

    Web Search Navigator

    Web Search Navigator - Best Chrome Extensions to Improve Google Search Results
    Web Search Navigator – Best Chrome Extensions to Improve Google Search Results

    Researching search engines through a mouse can become really time-taking and boring. That’s why you can easily navigate search results using just some keyboard shortcuts using the Web Search Navigator Chrome extension.

    You would be surprised how easy and quick navigating search results could be. The best part of Web Search Navigator is that it can run on many websites, including GitHub, Youtube, Brave Search, Google, Amazon, and Startpage.

    Using this tool is very simple. You can manage to open different web pages in the background or to a separate window, filtering search results by time, navigating any specific section, or going back-forth to the previous and next page, all by keyboard shortcuts using Web Search Navigator.

    Google Search Filter

    Google Search Filter - Best Chrome Extensions to Improve Google Search Results
    Google Search Filter – Best Chrome Extensions to Improve Google Search Results

    Many times while doing some research, Google’s standard page shows results according to that only. And to filter out the search results, what could be better than the Google Search Filter Chrome extension. It highlights your preferred pages and hides those you don’t need.

    Google Search Filter is a great Chrome extension tool that filters out your search results and saves a Google amount of time as well.

    ChatGPT for Google

    ChatGPT for Google - Best Chrome Extensions to Improve Google Search Results
    ChatGPT for Google – Best Chrome Extensions to Improve Google Search Results

    ChatGPT for Google is a great Chrome extension that brings the power of AI right into your Google search results. With features like markdown rendering, code highlights, and clipboard copy options, it makes it easy to communicate with ChatGPT and get quick, accurate responses to your queries. Whether you need definitions, explanations, or even complete paragraphs, this extension can help you save time and effort by providing natural language understanding and generation capabilities.

    By integrating Open AI with the Chrome browser, the extension enables you to browse and work while getting the information you need at the same time. It is an excellent Chrome extension for researchers, students, and anyone who wants to enhance their Google search.

    Bard For Google

    Bard For Google - Best Chrome Extensions to Improve Google Search Results
    Bard For Google – Best Chrome Extensions to Improve Google Search Results

    If you want to make your Google search far better, then the Bard For Google Chrome extension is just perfect for you. The extension integrates Bard AI with your browser and enables you to get conversational human-like responses that are easy to understand along with your Google search results, thereby enhancing your search and making it more efficient and productive.

    It supports multiple languages and also provides personalized responses based on user input and preferences. It is a great time-saving extension that allows you to find information faster and more efficiently.

    Infinite Scroll for Google

    Infinite Scroll for Google - Best Chrome Extensions to Improve Google Search Results
    Infinite Scroll for Google – Best Chrome Extensions to Improve Google Search Results

    During Google Search, we often waste a lot of time going through a maximum number of pages. But, this issue can quickly be resolved using Infinite Scroll for Google Chrome extension. It saves a lot of time during Google searches by increasing the loading time of the first search page.

    Infinite Scroll for Google goes through several search pages and does not show the next page until you reach the very bottom of the first page. It indeed makes Google search more convenient and better for users.

    Wikipedia Search - Best Chrome Extensions to Improve Google Search Results
    Wikipedia Search – Best Chrome Extensions to Improve Google Search Results

    While surfing Google searches, many of the results lead to Wikipedia pages. So, why not directly open the Wikipedia page right from the address bar by typing “wiki” along with the keyword you want to search for.

    However, the functioning of the Wikipedia Search Chrome extension isn’t limited to that only. You can look for terms inside Wikipedia and check out its brief descriptions. Plus, it has hundreds of languages so that you can pick out your preferred one.

    SearchPreview

    SearchPreview - Best Chrome Extensions to Improve Google Search Results
    SearchPreview – Best Chrome Extensions to Improve Google Search Results

    Another Chrome extension that makes Google search better is SearchPreview. This extension allows the user to take a quick glance at search pages before opening any site from the search result page. This saves the user a reasonable amount of time and helps get the research done quicker.

    Using SearchPreview is quite simple, which is why it is considered one of the most demanding and popular Chrome extensions for help in Google searches.

    Simple Search - Best Chrome Extensions to Improve Google Search Results
    Simple Search – Best Chrome Extensions to Improve Google Search Results

    While using any search engine, most of the page gets occupied by ads or sponsored links. This makes researching a little much and time-taking. To deal with this problem, Simple Search exists.

    The primary purpose of this Chrome extension is to remove all the distractions such as info boxes, ads, and sponsored links from the search page and show a simple and uncluttered list of results.

    Simple Search simplifies the search results and takes the users directly to the original website instead of directly to any promotional or sponsored site.

    Search All

    Search All - Best Chrome Extensions to Improve Google Search Results
    Search All – Best Chrome Extensions to Improve Google Search Results

    While doing any research, we only use one search engine. Although it works, to have more thorough research, you need to explore other search engines, such as Wikipedia, Bing, Amazon, YouTube, Twitter, and others, along with Google. And for this, Search All is the best Chrome extension.

    This Chrome extension allows users to easily switch between search engines and provide the best possible result by exploring different options such as shopping sites, image sites, video sites, image databases, movie sites, or anything you have in mind. Plus, it also offers various customization features that modify better results.

    Context Menu Search - Best Chrome Extensions to Improve Google Search Results
    Context Menu Search – Best Chrome Extensions to Improve Google Search Results

    We often search for any random phrase we read somewhere on a page, and then Context Menu Search comes in need. It is a Chrome extension that comes in-built into the Chrome context menu while searching on Google.

    Moreover, Context Menu Search works pretty well on other search engines also. All you have to do is highlight the phrase and click on this extension. This helps in saving a lot of time and makes the process easy for you.

    Google Similar Pages

    Google Similar Pages - Best Chrome Extensions to Improve Google Search Results
    Google Similar Pages – Best Chrome Extensions to Improve Google Search Results

    To find more similar pages on Google search results, the Google Similar Pages Chrome extension comes in need.

    Using this tool is quite easy; just click on its icon when you find the right site, and it will provide you with a list of similar Google pages.

    InvisibleHand

    InvisibleHand - Best Chrome Extensions to Improve Google Search Results
    InvisibleHand – Best Chrome Extensions to Improve Google Search Results

    InvisibleHand is a Chrome extension that automatically runs in the background of your searches. And based on your searches, if InvisibleHand finds something at a better price deal on any other website, it shows it directly to you.

    Plus, InvisibleHand will inform you about the different relevant coupons from the sites you visited during your searches or notify you about any price alert you set up on your desired product. This saves the time of manual research on the web and lets you know where to find the best deal on your selected product or services online.

    View Image

    View Image - Best Chrome Extensions to Improve Google Search Results
    View Image – Best Chrome Extensions to Improve Google Search Results

    The next Chrome extension on this list is View Image. With the new update feature of Google, it has removed the option of “view image” from its search results. And this has made things challenging for many people.

    To solve this problem, the View Image Chrome extension was introduced that allowed users to reinsert the view image option on Google search results.

    Google Scholar Button

    Google Scholar Button - Best Chrome Extensions to Improve Google Search Results
    Google Scholar Button – Best Chrome Extensions to Improve Google Search Results

    Google Scholar Button is a great Chrome extension for students depending upon Google searches for all their work. This extension allows the users to search by using the full text of any article.

    All you have to do is highlight the article’s name. After that, Google Scholar Button will do its work and find out where that article is available online that you can download.

    You can use its app version for better features, allowing users to generate citations in any format.

    Search the Current Site

    Search The Current Site - Best Chrome Extensions to Improve Google Search Results
    Search The Current Site – Best Chrome Extensions to Improve Google Search Results

    Search the Current Site is considered one of the most crucial Chrome extensions whose work is to search through every site on the search result page using the keyword you provide and presenting the required information you need.

    This works great for those who prefer using the “site:” operator while running single-site searches on Google search engines.


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    Conclusion

    Being one of the tech giants, Google has an enormous customer base. Google search results have made our life very easy, but that cannot be a criterion for undermining its flaws.

    Using Chrome extensions, you actually get the option of improving your search results and making them quicker. It helps in getting done with things in just a few clicks. The article contains a list of the essential tools to add up as an extension in Google Chrome.

    FAQs

    What is the best browsing extension?

    Some of the best browsing extensions are uBlock Origin, Internet Download Manager (IDM), Malwarebytes Browser Extension, etc.

    What are Google Plugins?

    Plugins are also referred to as add-on extensions. Google plugins are the shortcut of add-on extensions that are displayed under the Google Chrome plugin page.

    How many extensions does Google have?

    Roughly, Google has 176,608 to 188,620 extensions.

    What are some good extensions for Google Chrome for students?

    Some of the useful extensions for students on Google Chrome are Scribe (a knowledge-sharing tool), Kami (a PDF and document annotation tool), Reverso (real-time translation tool), etc.

  • 7 Best Pop-Up Examples and How You Can Use Them?

    If you’re running a website, there’s a good possibility that you’re using pop-ups. And if not – well, you should be. Pop-ups are one of the most versatile tools that help accelerate the conversion rate on your website. Further, they can be completely customized and help showcase your brand. However, it is challenging to create outstanding pop-ups that grab people’s attention. And so, in this post, we’ve furnished the best pop-up examples of big brands’ websites. We’ve also provided some tips that will help you design pop-ups and come up with fantastic results. Let’s get to it!

    What are Pop-Ups on Websites?
    Best Pop-Up Examples and How to Use Them?

    What are Pop-Ups on Websites?

    Formulated using Javascript, pop-ups are graphical overlays that are displayed to your website’s viewers. They are created by adding a short line of Javascript code or any other type of code. In simple words, pop-ups are small windows that “pop up” on a website. Website owners employ these to gather email addresses. However, they can also be employed to:

    • Generate leads
    • Promote new products
    • Recover abandoned carts
    • Suggest assets
    • Improve demo sign-ups
    • Segment email list
    • Recommend related products
    • Ask users to submit questions

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    Best Pop-Up Examples and How to Use Them?

    Though pop-ups can get a little annoying sometimes, they’re incredibly useful. If you know how to execute them correctly, you can capture the user’s attention instantly. Well-used, relevant popups bestow value to your website viewers. The following are some of the best pop-up examples that you can try on your website:

    Giveaway Pop-ups

    Giveaway Pop-upGiveaway Pop-up Example
    Giveaway Pop-up Example

    One of the most effective popup displays is the on-site giveaway pop-ups. When executed correctly, it can help you acquire email subscribers who are inquisitive about your business or brand. If you don’t want to provide your consumers with discounts on every sign-up, giveaway pop-ups are your ideal capture tool. However, to avoid appealing to freebie-seekers, offer a relevant prize with your pop-up. Let’s say one of your top-selling products or store credit.

    Take care of a few primary elements in this pop-up:

    • A benefit-driven headline: Create a benefit-driven headline that emphasizes your chance to win a bestseller.
    • A product or store credit image to make the prize attractive to the eye.
    • One input field to enhance the chances of more sign-ups.
    • Precise instructions on how to join the giveaway.
    • A countdown timer to state when the competition ends and drive urgency. This allows your consumers to know that they need to sign up before they run out of time.

    Lead Magnet Pop-ups

    Lead Magnet Pop-up Example
    Lead Magnet Pop-up Example

    Oftentimes, brand owners are under the impression that content marketing is irrelevant and time-consuming. On the contrary, it is not. Lead magnet pop-ups make content marketing incredibly easy and efficient. Besides, they are one of the most extensively used pop-ups in the SaaS industry. However, to create these pop-ups, you don’t need to start a YouTube channel or a blog/website. Rather, put together your expertise in a docs file. You can also collaborate with an expert. Next up, use a free, useful resource as a lead magnet and display them on related product pages.

    Discount Pop-ups

    Discount Pop-up Example
    Discount Pop-up Example

    When running a business, discounting can be dangerous. Provide it too much and your consumers will expect it every time. But don’t use an inducement and your sign-ups will go for a toss. Many E-commerce business owners choose to offer an immediate discount code upon signing up. However, that’s not the only way out. If you can’t afford to offer too many discounts or don’t want to discount your products, compile emails with the guarantee of something more unique. For instance, you’re planning to run a summer sale by the end of the month or a winter sale in three months. By using this exclusive sale offer, you can influence your visitors with early access to the sale – or an additional discount.

    The Animated Pop-ups

    Have you ever noticed your eyes naturally being drawn towards movement? The human brain is designed to entertain movement. So, why not implement this science and create an animated pop-up to attract more visitors? Animated pop-ups are either optical or sound cues. If you cannot incorporate animated elements on a pop-up, animate the entire module. Create a fly-in pop-up that’s triggered by a certain event and you’ll achieve insanely valuable results thereafter.

    The Countdown Timer Pop-ups

    Countdown Timer Pop-Up Example
    Countdown Timer Pop-Up Example

    A predominant psychological hack – the “going, going, gone” mentality can be extremely influential. Marketers make use of scarcity to promote products. Scarcity refers to attracting consumers by hinting that the product they’re looking for is available in limited quantities – for a limited amount of time. When a person thinks “What I want right now may not be available tomorrow”, they’re more likely to place the order. Swiss Watch, using the countdown timer pop-up is an effective lead-generation tool.

    The Value-driven Pop-ups

    People always look for value in the product/brand. If your pop-ups do not highlight your brand’s value, you’re sure to lose leads. This is where the value-driven pop-up comes in handy. Marketers should always include a USP (Unique Selling Proposition) to attract more buyers. Further, marketing strategies should be designed to emphasize the “whys” and address the question: What’s in it for the consumer? When creating value-driven pop-ups, clearly state the “why”.

    The Authority Pop-ups

    Another aspect of psychology is to make use of “authority”. When people are not sure of their decision, they seek information. Any brand or business that can offer guidance from authoritative figures, credentials or even an air of confidence can be considered an authority. You can create this pop-up on your website and furnish specialized knowledge to your consumers.


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    Conclusion

    Pop-ups are a great tool to grab viewers’ attention. When you produce it efficiently and use it alongside other professional website presentation elements, it bestows the appearance of a much more sophisticated business or product. However, make sure that your pop-ups are convincing – and not disturbing. Conduct usability testing to ensure your pop-ups aren’t frustrating. To be effective, you need a good offer and a strong copy. Together, they can furnish high-performing campaigns to generate leads and conversions.

    FAQs

    What are Pop-ups?

    Pop-ups are small boxes or windows that appear when you open a site.

    What are Pop-ups used for?

    Pop-ups are mostly used for online advertisement or promotion or lead generation.

    What are the types of Pop-ups?

    Giveaway Pop-ups, Lead Magnet Pop-ups, Discount Pop-ups, Animated Pop-ups, etc.

  • 10 Best Product Management Books to Read in 2022

    To keep up with the advancement of technology and customers’ mindset, we need something that guides us correctly. That helps us maintain the balance in business, adapt to new things, and plan each move strategically. And that’s why successful product managers always surround themselves with good books on product management.

    In old times, learning a new thing could easily be managed alongside others. But with growing competition in the market, you cannot risk being outdated. Plus, to imply practical experience in product management, you surely need a book for guidance. However, picking a good product management book isn’t as easy as it seems.

    You can give it proper thought and learn about the author as well as whether they have practically implied his ideology and theory of their book or not. Your primary focus needs to be the case on studies and learning new techniques. And to help you out in picking the right books on product management, we have presented this article containing some of the greatest books. So, let’s get started!

    1. Getting Things Done
    2. Mastering Leadership
    3. The Lean Product Playbook
    4. Inspired: How to Create Tech Products That Customers Love
    5. Predictably Irrational
    6. The Product Book: How to Become A Great Product Manager
    7. Cracking the PM Interview
    8. Crossing the Chasm
    9. Launch: Roadmap to Product Management Success
    10. Shape Up

    1. Getting Things Done

    Author: David Allen

    Getting Things Done: The Art of Stress-Free Productivity - Best Product Management Book
    Getting Things Done: The Art of Stress-Free Productivity – Best Product Management Book

    A very well-known book written by David Allen who is widely recognized as the leading expert on personal and organizational productivity across the world. He has tutored several corporate managers and CEOs of some of the most prestigious American corporations, which made him enter Forbes’ list of top five executive coaches in the U.S.A.

    This book, Getting Things Done: The Art of Stress-Free Productivity, is considered one of the most influential business books and the supreme guide on personal organization.

    It comprises the entire way of approaching personal and professional tasks and has produced tons of websites, seminars, organization tools, and offshoots. The author has elaborated on different perspectives on the new workplace and the adaptation of various proven principles.

    2. Mastering Leadership

    Author: Robert Anderson and William Adams

    Mastering Leadership - Best Product Management Book
    Mastering Leadership – Best Product Management Book

    Mastering Leadership is considered the perfect guide for enhancing your Leadership qualities and turning them into a competitive advantage. It includes a systematic stage development model of leadership and the effectiveness of leaders, both individually as well as collectively.

    Both the authors, Robert Anderson and William Adams, have created a comprehensive roadmap of various leadership features such as a complete integrated universal model of leadership, and thorough research connecting the increased effectiveness of leadership and business performance.

    Moreover, you’ll also find the five stages of leadership evolution alongside the organization’s culture and structure developing at each stage.

    3. The Lean Product Playbook

    Author: Dan Olsen

    The Lean Product Playbook - Best Product Management Book
    The Lean Product Playbook – Best Product Management Book

    Product management grew massively with the beginning of the lean startup movement because of the increasing popularity and implications of lean product principles among people.

    However, with new theories and ideologies, many people struggled with implying such principles in their business. And that’s when Dan Olsen published “The Lean Product Playbook” book, as a step-by-step guide for startups and large-scale companies to imply Lean techniques into their business. This book is widely preferred when it comes to product management and is counted among the best books for it.

    This book includes the understanding of product failure because of a lack of fulfilling customers’ needs. And six amazing repeatable lessons on how to achieve this equation. It also includes product road maps and case studies on how to build and iterate products meeting target markets.

    4. Inspired: How to Create Tech Products That Customers Love

    Author: Marty Cagan

    Inspired: How to Create Tech Products That Customers Love - Best Product Management Book
    Inspired: How to Create Tech Products That Customers Love – Best Product Management Book

    Inspired, this book is considered a holy grail of product management books. It is authored by the Silicon Valley Product Group founder, Marty Cagan, who comes from a well-accomplished background.

    In this book, the author has mentioned all those big tech giants that he has worked for as case studies. Along with this, it includes those key issues that arise in tech product management and strategies with proven solutions.

    Here, you’d find all those key questions that you need to ask before marketing any product and making it a good market fit. And suiting the title, Inspired, helps and inspires its readers to come up with creative products meeting customers’ demands.

    5. Predictably Irrational

    Author: Dan Ariely

    Predictably Irrational - Best Product Management Book
    Predictably Irrational – Best Product Management Book

    In the book, Predictably Irrational, the author talks about the common assumptions in which we behave through various fundamental rational manners. It helps us understand human nature and why people sometimes behave irrationally.

    Whether it’s as small as choosing coffee or starting up a business, we go through underestimation, over budget, and procrastination. And we might think such behaviours are random or baseless, but actually, these are pretty systematic and predictable.

    And being the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, Dan Ariely has great knowledge of human psychological behaviour. Through this book, which has been featured in the New York Times, the Washington Post, and other prominent platforms, the author has elaborated the whole concept of being predictably irrational.

    6. The Product Book: How to Become A Great Product Manager

    Author: Carlos González de Villaumbrosia and Josh Anon

    The Product Book: How to Become A Great Product Manager - Best Product Management Book
    The Product Book: How to Become A Great Product Manager – Best Product Management Book

    The Product Book is a go-to choice for anyone looking to sharpen their professional skills and a true classic for all product managers. This book includes all the information needed for product management and how to lead a fulfilling product team.

    In simpler words, the authors have written this book as more of an interview book for product management. It helps the reader to lead the product team structurally and cooperatively. The book is based on the current curriculum of product institutions, as it includes practical lessons, tips, and techniques. And most importantly, this book has literally answered what a product manager does.

    7. Cracking the PM Interview

    Author: Gayle McDowell

    Cracking the PM Interview - Best Product Management Book
    Cracking the PM Interview – Best Product Management Book

    Being the ultimate interview preparation book for product managers, Cracking the PM Interview, is authored by the founder and CEO of CareerCup. He has also authored Cracking the Tech Career and Cracking the Coding Interview.

    Along with this, Gayle McDowell has great years of experience working in companies such as Microsoft, Google, and Apple as a software engineer. This gave him an amazing experience of interviewing various product managers. For all those aspiring product managers, Cracking the PM Interview by Gayle McDowell is the best book to prepare for the interview.

    8. Crossing the Chasm

    Author: Geoffrey Moore

    Crossing the Chasm - Best Product Management Book
    Crossing the Chasm – Best Product Management Book

    We often wonder how ‘some products often get more successful in a progressively large marketplace than others.Crossing the Chasm book talks about this. The author has explained why this happens and how much impact the ability to cross chasm the audience holds.

    The main thing that any product manager needs to do in the early market which usually gets dominated by Early Adopters, Innovators, and the Majority in the Technology Adoption Life cycle.

    This book came out in the early 90s and since then, it has been proving its significance and capability in the market. It discusses the principles of crossing the chasm and guides the readers to deal with advanced technology.

    9. Launch: Roadmap to Product Management Success

    Author: Nathan Thomas

    Launch: Roadmap to Product Management Success - Best Product Management Book
    Launch: Roadmap to Product Management Success – Best Product Management Book

    With the increasing advancement in the field of technology, every product manager needs a guide or roadmap on professionalism, their established legacy, and their area of interest. A book written by Nathan Thomas named Launch: Roadmap to Product Management Success, helps the readers to adapt their ways to the latest trends and tech cultures.

    In marketing, blockchain, machine learning, and other innovations have heightened the usability of products. And this book is a great preference to learn the adaptation of such opportunities from experienced product managers.

    10. Shape Up

    Author: Ryan Singer

    Shape Up - Best Product Management Book
    Shape Up – Best Product Management Book

    Shape Up, is another very amazing product management book authored by the head of strategy at BaseCamp, Ryan Singer. This book discusses the tips and techniques behind the successful products launched by BaseCamp for more than 15 years of its establishment, along with proper workflow.

    This book is considered a must-read for every product manager who has an interest in the Agile process beyond scrum. Plus, it includes well-structured and proven strategies that need to be adapted by any workplace for its development.


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    Conclusion

    In conclusion, we can say that, along with practical understanding and experience, learning the latest technology and adapting new strategies are equally important in product management. And to learn this, there are several books on the market that you can find and will surely help you in some ways.

    The secret behind any successful product manager is their thrust to learn new things and adapt them to practical experience. The above-mentioned books are proven to be very helpful for product managers. So, gather these and get started with leading a successful product team.

    FAQs

    What are the three major areas of product management?

    The three major areas of product management are product discovery, product planning, and product development.

    What are the four critical skills of a product manager?

    The four critical skills of a product manager are strategic thinking, data analysis, excellent negotiation skill, and technical expertise.

    What do you learn in product management?

    Product management is the complete journey of a product right from researching, planning, developing, and selling it. Product management teaches the invention of new products as per the need and the optimization of the same product as per the customer’s requirement.

  • Top 12 B2B Ecommerce Startups in India

    Today, there are a large number of startups in the B2B E-commerce industry that provide businesses with goods and services from other businesses. There are more than 6.6K startups in this industry, which includes those companies as well which operate as e-distributors, marketplaces, and listing platforms.

    If you’re in the B2B industry, you must have heard the names of prominent investors such as 500 startups, Y Combinator, Sequoia Capital, Techstars, and Plat Tech Center. These are some of the most active investors in the B2B E-commerce industry with numerous investments.

    Speaking of the industry, we have presented you with the list of B2B E-commerce startups in India in this article. So, let’s get started with it!

    B2B E-commerce startups

    ‌‌Udaan
    Ninjacart
    OfBusiness
    Zetwerk
    ShopX
    Bizongo
    Infra.Market
    Industrybuying
    WayCool
    Jumbotail
    ShopKirana
    Eunimart

    ‌‌Udaan

    Founded 2016
    Founders Amod Malviya, Vaibhav Gupta and Sujeet Kumar
    Headquarters Bangalore, India
    Category Ecommerce
    Website udaan.com

    Udaan - Top B2B Ecommerce Startup in India
    Udaan – Top B2B Ecommerce Startup in India

    Udaan is a prominent Indian business-to-business E-commerce platform that started in the year 2016. The company operates in a wide range of categories such as electronics, home and kitchen, lifestyle, pharma, FMCG, staples, toys, fruits and vegetables, and general merchandise.

    ‌‌The headquarters of Udaan is established in Bengaluru, India. As per recent media reports, the company gained a valuation of $3.1 billion. This further includes the venture partners of GGV Capital, Moonstone Capital, DST Global, Altimeter Capital and Tencent, Octahedron Capital, and many more.

    Ninjacart

    Founded 2015
    Founders Ashutosh Vikram, KartheeSwaran KK, Sharath Loganathan, Sachin Jose, Thirukumaran Nagarajan, Vasudevan Chinnathambi
    Headquarters Bangalore, India
    Category Logistics, Supply Chain
    Website ninjacart.in

    Ninjacart - Top B2B Ecommerce Startup in India
    Ninjacart – Top B2B Ecommerce Startup in India

    Being revolutionary in freshly producing supply chains directly from the farmers to the businesses all across India, Ninjacart is built with advanced technology. The company is considered a pioneer in solving one of the major supply chain problems of the world through advanced technology. They guarantee the supply of products from farmers within 12 hours only.

    Moreover, Ninjacart is the first platform that worked for the benefit of farmers, consumers, and retailers altogether.

    Because of this innovative supply chain method, the farmers benefited from a 20% enhanced revenue stream, payment within 24 hours, and transparent weighing. While, the retailers enjoy competitive pricing, high-quality graded produce, and doorstep delivery.

    OfBusiness

    Founded 2015
    Founders Asish Mohapatra, Bhuvan Gupta, Ex Chandranshu Sinha, Nitin Jain, Ruchi Kalra, Srinath Ramakkrushnan, and Vasant Sridhar
    Headquarters Gurgaon, India
    Category Fintech, NBFC, Lending
    Website ofbusiness.com

    OfB Tech - Top B2B Ecommerce Startup in India
    OfB Tech – Top B2B Ecommerce Startup in India

    OFB Tech, commonly known as OfBusiness is driven by innovative technology that facilitates raw material procurement and credits it for SMEs with a key focus on infrastructure and manufacturing sectors.

    This affects the purchasing behavior of SMEs and brings out better products at better pricing, within better timelines to customers along with comprehensive support both offline and online.

    The key materials that OfBusiness provides are chemicals, metals, Agri commodities, polymers, petrochemicals, and building materials.

    ‌‌Additionally, OFB Tech provides SMEs access to services like purchasing raw materials, cash flow-based financing, using the NBFC’s Oxyzo Financial Services, etc.

    Zetwerk

    Founded 2018
    Founders Vishal Chaudhary, Amrit Acharya, Srinath Ramakkrushnan, Rahul Sharma
    Headquarters Bengaluru, India
    Category Industrial Machinery Manufacturing
    Website zetwerk.com

    Zetwerk - Top B2B Ecommerce Startup in India
    Zetwerk – Top B2B Ecommerce Startup in India

    Being an Indian business-to-business marketplace, Zetwerk is built for manufacturing items. The company sells goods such as parts of a crane, chassis of various machines, doors, and ladders. It mainly operates to serve those businesses of casting, fabrication, forging, and machining.

    Recently, the company has closed a significant amount of funding rounds based on its operations across the nation and benefiting local businesses to find customers all across the world. In recent reports, $210 million was raised by Zetwerk in its Series F financing round led by Greenoaks Capital in December 2021.

    ShopX

    Founded 2015
    Founders Amit Sharma, Apoorva Jois
    Headquarters Bengaluru, India
    Category Ecommerce
    Website shopx.in

    ShopX - Top B2B Ecommerce Startup in India
    Founders of ShopX – Top B2B Ecommerce Startup in India

    ShopX is counted among the fastest-growing B2B e-commerce platforms and was founded in 2015 by Apoorva Jois and Amit Sharma. The company is pretty famous among retailers as it provides tons of benefits to them. It was developed in a way to ease the use of technology for organizing commerce and make it accessible and preferable for the needy one.

    ShopX has brought social and economic impact on the economy of India and highly values long-term sustainability in this sector.

    ‌‌With its proprietary technology, the company has transformed retailers by creating a technology-enabled platform that contains all the services required by retailers in engaging more customers. Through ShopX, retailers get access to the latest products and various services.


    How to Use BigCommerce to Boost Your B2B Ecommerce Experience?
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    Bizongo

    Founded 2015
    Founders Aniket Deb, Sachin Agrawal, and Ankit Tomar
    Headquarters Mumbai, India
    Category Supply Chain Management
    Website bizongo.com

    Bizongo - Top B2B Ecommerce Startup in India
    Bizongo – Top B2B Ecommerce Startup in India

    Bizongo was founded in 2013 by three IIT graduates, Ankit Tomar, Aniket Deb, and Sachin Agrawal, as a digital marketplace for all those holistic B2B packaging solutions. The company transforms the shattered, unorganized B2B segment with the unique concept of customized goods.

    Today, Bizongo provides packaging, apparel, textiles, and various other contract manufacturing products to the network of more than 1500 curated manufacturers.

    In addition to this, the company offers supply chain automation, digital vendor management, and supply chain financing to enterprise customers through its proprietary digital platforms of Partner Hub, Procure live, and Artwork flow.


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    Infra.Market

    Founded 2016
    Founders Aaditya Sharada, Souvik Sengupta
    Headquarters Maharashtra, India
    Category Wholesale building materials
    Website infra.market.com

    Infra.Market - Top B2B Ecommerce Startup in India
    Infra.Market – Top B2B Ecommerce Startup in India

    Being a unicorn, Infra.Market is a construction-based solution that creates the largest multi-product building materials brand across India. Through the usage of advanced technology and scaling innovation, Infra.Market has been transforming the whole ecosystem. They produce a wide range of lifestyle and building material products for interior spaces.

    The company was started in the year 2016 and within a few years, it emerged as one of the fastest-growing B2B e-commerce platforms in India. And as a tech-first company, Infra.Market shines in both B2B as well as B2C sectors by fulfilling a great range of requirements.

    The market size of business-to-business (B2B) e-commerce in India in 2021, with forecasts from 2022 until 2025 in Billion US Dollars
    The market size of business-to-business (B2B) e-commerce in India in 2021, with forecasts from 2022 until 2025 in Billion US Dollars

    Industrybuying

    Founded 2013
    Founders Rahul and Swati Gupta
    Headquarters New Delhi India
    Category Logistics
    Website industrybuying.com

    Industrybuying - Top B2B Ecommerce Startups in India
    Industrybuying – Top B2B Ecommerce Startups in India

    Another widely preferred B2B e-commerce platform is Industrybuying which is an online marketplace built mainly for industrial supplies. Through this platform, users can easily browse several product categories and search using titles and brands.

    As per the reports of 2015, Industrybuying hosted over 500 brands, 1000 suppliers, and around 1.5 lakh products online. Plus, the company has a great omnichannel presence that includes both online e-commerce and offline corporate customers.

    WayCool

    Founded 2015
    Founders Karthik Jayaraman, Sanjay Dasari
    Headquarters Chennai, India
    Category Agritech
    Website waycool.in

    WayCool - Top B2B Ecommerce Startups in India
    WayCool – Top B2B Ecommerce Startups in India

    Being one of the fastest-growing Agri-Tech companies, WayCool has majorly impacted the food economy of India. It was founded in July 2015 to develop the largest food supply chain and distribution services across the world. And as per statistics, WayCool is known to impact around 500,000 farmers’ lives.

    Currently, the company manages more than 900 tons of food items every day, coming from 1,00,000 clients and a farmer’s network of above 85000 across 50 Indian regions. Their services include food processing, sourcing, branding and marketing, farm inputs, and last-mile distribution.

    The company utilizes the approach of a tech-enabled supply chain, by merging physical as well as digital business models.

    Jumbotail

    Founded 2015
    Founders Ashish Jhina, Karthik Venkateswaran
    Headquarters Bangalore, India
    Category Ecommerce
    Website jumbotail.com

    Jumbotail - Top B2B Ecommerce Startups in India
    Jumbotail – Top B2B Ecommerce Startups in India

    By serving more than 50,000 Kirana stores, Jumbotail is a virtual B2B marketplace containing wholesale food and grocery. The company retransforms the value chain of food and grocery through the usage of data science, technology, and design. It connects thousands of grocery retailers (Kirana stores and supermarkets) with brands and staple producers.

    ‌‌They offer a wide range of high-quality staples, personal care, home care, and packaged food products from the leading staples producers and brands.

    ShopKirana

    Founded 2015
    Founders Sumit Ghorawat and Deepak Dhanotiya and serial entrepreneur Tanutejas Saraswat
    Headquarters Indore, India
    Category Supply Chain Management
    Website shopkirana.com

    ShopKirana Go-To-Market Channel For Goods And Services
    ShopKirana – Top B2B Ecommerce Startups in India

    ShopKirana is a B2B e-commerce platform that directly connects retailers to brands with the power of technology. It aims to empower retailers by offering advanced technology, scale advantage, and operational expertise.

    ShopKirana works with the idea of gathering millions of retailers and building the fastest and largest go-to-market channel for goods and services.


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    Eunimart

    Founded 2017
    Founders Archana Shah, Shayak Mazumder
    Headquarters Hyderabad, India
    Category Supply Chain Management
    Website eunimart.com

    Eunimart - Top B2B Ecommerce Startups in India
    Eunimart – Top B2B Ecommerce Startups in India

    Eunimart, the startup is famous for helping brands and manufacturers to sell their products through prominent e-commerce platforms such as Shopify, Amazon, and some local channels. Along with this, it helps in exploring the options of retail and B2B channels for sales to sellers.

    Eunimart creates an end-to-end ecosystem consisting of more than 30 shipping partners and fulfillment partners across the Middle East, South East Asia, and India.

    Additionally, the company offers a proper supply chain management system that includes warehouse management, global management, vendor management, and inventory management.

    ‌‌Apart from all this, what makes Eunimart unique is the insights they offer. This helps increase revenue for the brands triple than usual and reduces the cost by 35% using AI tools. It mainly helps by predicting sales and optimizing everything.

    Conclusion

    In conclusion, we can say that the B2B e-commerce industry is growing massively with the key interest of prominent investors. There are above 3.7K startups as per the reports of 2019 and the number is surely growing.

    With the large sum of funding, the industry is adopting new technologies and advancements to make it grow. In the upcoming years, we’ll see more growth and development in this sector.

    FAQs

    What are the 4 types of B2B?

    The four main types of B2B are manufacturers, resellers, service providers, and government.

    Which is the largest B2B company in India?

    IndiaMART is considered the largest B2B company in India.

    What are the top 10 B2B portals in India?

    India’s top 10 B2B portals are Udaan, Alibaba, IndiaMART, Tradeindia, Power2SME, ExportersIndia, Amazon Business, eWorldTrade, eIndiabusiness, and Global Trade Bazaar.

    Is Amazon a B2B or B2C?

    Amazon is a B2C platform. It is one of the largest B2C e-commerce platforms in the world.

  • Top 10 Digital Skills That Are in Huge Demand

    In a world that revolves around the internet, learning on-demand digital skills is very important.

    The advancements in technology are taking away jobs from the people but, at the same time, it is creating new jobs as well.

    If you understand what services people would need in the future and start working on them from today you could earn a lot of money.

    You need to understand the world is rapidly evolving and to survive here, you need to continuously upgrade yourself.

    Without further ado, here are the top 10 on-demand digital skills that you can start learning today.

    1. Data Science
    2. Artificial Intelligence (AI)
    3. Machine Learning
    4. Cloud Computing
    5. Mobile App Development
    6. Ul Design
    7. UX Design
    8. Graphic Designing
    9. Social Media Marketing
    10. Copywriting

    1. Data Science

    Data is the most valuable asset of any company.

    Every other company needs to analyze its customer information and market conditions along with a detailed study of its competitors.

    Of course, the companies also need to analyze their revenue, profits, capital appreciation, market capitalization, number of investors, total assets and liabilities, and much more.

    It is estimated that by 2025 the global data volume will touch 180 Zetta bytes, 572 Zetta bytes by 2030, and it may even go up to 5,00,000 Zetta bytes by 2050.

    As you can guess, all this data is extremely big. All companies need someone who can analyze this humongous data, find recurring patterns and provide insights that help the company grow.

    This is where a data scientist comes in.

    Data science in simple words is applying advanced analytics techniques and scientific principles to extract information from data.

    The valuable information extracted from the data is further used to improve business efficiency, find new business opportunities, improve the product or service, increase sales and ultimately boost revenue.

    According to Payscale, the average salary of a data scientist in India is 8,73,310 a year.

    What Does a Data Scientist Do?

    • Improve the quality of the data using machine learning techniques and identify patterns and trends.
    • Validate the data to ensure accuracy, completeness, and uniformity.
    • Create algorithms and data models that can find valuable information from the data.
    • Integrate data tools such as Python, R, SAS, or SQL in data analysis.
    • Find solutions and hidden opportunities from the data.

    Skills Required to Become a Data Scientist:

    • Expertise in programming languages like Python, R Programming, SQL, and Scala.
    • Strong command of statistics and mathematics (Linear algebra and matrix, statistics, geometry, calculus, probability, regression, dimensionality reduction, and vector models)
    • Deep understanding of machine learning and artificial intelligence.
    • Web Scraping.
    • Data analysis and visualization.
    • Database management.

    2. Artificial Intelligence (AI)

    When we hear the word AI we usually think about an army of robots ruling mankind.

    We might even think about Siri, Alexa, facial detection, chatbots, self-driving cars, movie recommendations that we get on Netflix, and much more.

    Although these applications of Al are very basic. To be very frank, we haven’t scratched the surface of Al.

    In the future, AI would be used in almost every sector like finance, healthcare, transportation, retail and e-commerce, advertising, entertainment, and gaming.

    This means that every other company would be looking for professionals who know how to effectively use the power of Al for the growth of their business.

    You can work with big companies like Apple, Microsoft, Google, Facebook, Adobe, Intel, and many more.

    In 2020, LinkedIn listed Al specialist as the top emerging job.

    According to Simplilearn, the entry-level annual average AI specialist salary in India is around 8 lakhs.

    If you have a higher level of expertise and experience it can go as high as 50 lakhs.

    There is a crossover between Al and machine learning. You will get to know more about machine learning next!

    What Does an Al Specialist Do?

    • An Al specialist is responsible for creating machines and software problems that can analyze the data and make human-like decisions.
    • Use machine learning (ML) and neuro-linguistic programming (NLP) to build creative solutions for business problems.
    • Create solutions that will streamline tedious or repetitive business tasks.
    • Convert the machine learning models into application program interfaces (APIs).

    Skills Required to Become an Al Specialist:

    • Proficiency in programming languages like Python, C++, and JavaScript.
    • Linear Algebra, probability, and statistics.
    • Bayesian networking (including neural nets).
    • Cognitive science theory.
    • Engineering.
    • Robotics.
    • Physics.
    The above graph shows the application areas of AI in an organization in percentage as per the source light-it.net
    The above graph shows the application areas of AI in an organization in percentage as per the source light-it.net

    3. Machine Learning

    You must have heard about machine learning a lot of times these days. It is one of the most innovative and rapidly evolving industries that provides lucrative salary packages.

    Machine learning can be defined as the subfield of Al where historical data is used by the software applications to produce accurate results and outcomes.

    Basically, they are doing the task and learning from their experiences without being explicitly programmed to do so.

    Differentiating between illegitimate and legitimate transactions in applications like PayPal and GPay, face detection in images, speech recognition, and medical diagnosis are all popular examples of machine learning.

    According to Payscale, the average machine learning salary in India is Rs 686,281 per year, inclusive of bonuses and profit-sharing.

    What Does a Machine Learning Engineer Do?

    • Design self-running software for predictive model automation.
    • Perform statistical analysis and fine-tune models using test results.
    • Discover, design, and develop analytical methods to support novel approaches to data and information processing.
    • Identify differences in data distribution that affect model performance.

    Skills Required to Become a Machine Learning Engineer:

    • Proficiency in programming languages such as Java, R, Python, and C++.
    • Knowledge of how different machine learning algorithms work.
    • Data evaluation and modeling.
    • Advanced understanding of linear algebra, calculus, and bayesian statistics.
    • Software engineering skills.
    • Knowledge of computer architecture.
    The above graph shows the leading areas of machine learning adoption by organizations in percentage from source 99firms.com
    The above graph shows the leading areas of machine learning adoption by organizations in percentage from source 99firms.com

    4. Cloud Computing

    More and more companies are moving towards cloud solutions.

    It is estimated that by 2025, the cloud will store over 100 zettabytes of data in it.

    In simple words, cloud computing can be defined as the storing and accessing of data and computing services such as servers, data storage, networking, and databases over the internet (cloud).

    According to Ambitionbox, the average annual salary of cloud engineers in India is Rs 5.4 Lakhs. This number is based on 7.7k salaries received from cloud engineers.

    What Does a Cloud Engineer Do?

    • Build and maintain cloud infrastructure.
    • Monitor cloud infrastructure components like networking and security services.
    • Migrate databases of the companies to the cloud.
    • Design cloud solutions for clients.
    • Manage software and hardware associated with the use of cloud computing.

    Skills Required to Become Cloud Engineer:

    • Knowledge of programming languages such as SQL, Java, Python, Ruby, .NET, Golang, and PHP.
    • Cloud database management skills.
    • Understanding of DevOps practices.
    • Knowledge of open standards, such as XML (Extensible Markup Language), SOAP (Simple Object Access Protocol), WSDL (Web Services Description Language), and UDDI (Universal Description, Discovery, and Integration)
    • Linux.

    5. Mobile App Development

    In 2022, the total number of mobile users in the world is estimated to be 6.6 billion.

    By 2023, mobile apps are expected to generate a revenue of $935 billion.

    49% of people open an app 11+ times each day.

    All these stats show us that if a company wants to succeed they need to develop its own apps.

    This means that companies would be actively looking for mobile app developers.

    If you know how to develop an awesome app you can earn a lot of money.

    What Does a Mobile App Developer Do?

    • Understand what are the objectives of the brand and how it aligns with the customer needs.
    • Develop application programming interfaces (APIs) to support mobile functionality.
    • Create, program, and test the app on all mobile platform devices like smartphones and tablets.
    • Coordinate with the UI/UX designers.
    • Ensure all the things are functioning properly both in the front end and back end.

    Skills Required to Become a Mobile App Developer:

    • Proficiency in Java, Kotlin, React.js, and Objective-C.
    • Knowledge of Syntax.
    • Understanding of Ul/UX design.
    • Angular.
    • Cross-platform application development.
    • Expertise in using GIT.

    6. Ul Design

    User Design (UI) refers to the visually appealing elements on the website or app like buttons, toggles, icons, images, colours, typography, and animations.

    Ul designers are in high demand since every other company wants an attractive and convenient interface for their website or app.

    What Does a UI Designer Do?

    • Design all the screens through which a user will move. Add buttons, icons, images, and animations.
    • Decide which fonts and colours to use.
    • Understand human behaviour and make an intuitive interface that is easy on the eye and simple to use.

    Skills Required to Become a UI Designer:

    • Ability to solve problems with innovative solutions.
    • Desire to push the boundaries of design.
    • Attention to detail.
    • Understanding the impact of colours, fonts, and design elements on human psychology.
    • Knowledge of design principles.
    • Expertise in using design tools like Adobe Photoshop, Adobe Illustrator, Figma, Sketch, and Proto.io.

    8. UX Design

    A User experience (UX) is concerned with enhancing the personal experience a user will get through while interacting with your app or website.

    Think of the last time when you were using an app to book a movie ticket or while you were browsing through the website.

    Did you find it easy to navigate?

    Was the experience of using the app smooth?

    The UX designer is concerned with all of these interactions.

    The demand for UX designers is rapidly increasing.

    In 2020, LinkedIn ranked UX design as one of the top 5 in-demand skills.

    On the other hand, Glassdoor has ranked the UX designer job at 24th position in their list of the best 50 jobs to have in 2022.

    What Does a UX Designer Do?

    • Identify the goals, behaviour, and pain points of the user.
    • Understand what problem your brand is trying to solve.
    • Create flow diagrams, prototypes, and wireframing to help the client understand what the final product will look like.
    • Conduct A/B tests, polls, surveys, and usability tests to improve the user experience.

    Skills Required to Become a UX Designer:

    • Wireframing and prototyping.
    • User testing.
    • UX writing.
    • User empathy.
    • Understand how users will interact with your design.

    Key Differences Between UI and UX:

    A lot of people get confused between UI and UX. Although both of them are different things. Both UI and UX designers play a very important role in product development.

    UI Designer UX Designer
    A UI designer focuses on the graphical portions of mobile apps and websites The UX designer focuses on the experience a user has with a product
    Let’s take an example of a hotel booking app. The beautiful fonts, buttons, images, and fonts that you see in the app are UI The loading speed of the app and the total number of clicks that you take to search, analyze and book a hotel on a hotel booking app is UX

    8. Graphic Designing

    Every other company is looking for innovative graphic designers who can visually communicate their brand message, increase brand visibility, build credibility, turn leads into customers and ultimately increase the conversion rate.

    What Does a Graphic Designer Do?

    • Develop the overall layout and production design for books, advertisements, brochures, magazines, etc.
    • Build brand identity by designing logos and selecting the right color palettes and typography.
    • Develop an attractive packaging of a product.
    • Understand the brand message and the psychology of the target audience.

    Skills Required to Become a Graphic Designer:

    • Expertise in using Photoshop, Illustrator, and InDesign.
    • Audience targeting.
    • Understanding of how UI and UX design work.
    • Creativity and ideation.
    • Understanding of colour theory and typography.‌
    The above graph shows an estimated hourly salary of a graphic designer based on their skill level in Dollars
    The above graph shows an estimated hourly salary of a graphic designer based on their skill level in Dollars

    9. Social Media Marketing

    I don’t have to explain to you the importance and craze of social media in today’s world.

    A single notification from Instagram will disturb our whole working schedule.

    Previously, it was used to communicate with our family and friends.

    But, now social media can influence our decisions and change our behavioural patterns.

    Companies use social media to increase brand awareness, generate leads, and increase sales.

    Companies regularly need social media marketers who can utilize the power of social media and help them increase their sales.

    What Does a Social Media Marketer Do?

    • Understand the interests, goals, professions, and demographics of the target audience and create social media posts that resonate with them.
    • Analyze the social media metrics.
    • Stay up-to-date with social media trends and best practices.
    • Engage with the users on social media.
    • Use social listening tools to understand what people are saying about the company on social media.
    • Create ads that generate leads and increase sales.

    Skills Required to Become a Social Media Marketer:

    • Passion for storytelling.
    • Understanding of statistics and analytics.
    • A knack for building strong relationships.
    • Knowledge of colour theory and typography.
    • Expertise in using Facebook Ads.

    10. Copywriting

    Copywriting is the process of crafting persuasive messages for ads, marketing materials, and websites that inspire people to take action.

    If you master the art of copywriting you will definitely earn a lot of money.

    Many people don’t understand the potential of this field.

    But, let me tell you that every business on this planet needs a good copywriter.

    Why?

    Because every business needs someone who can use words that piques curiosity, connect emotionally, and increase sales.

    Difference Between Copywriting and Content Writing:

    Now, a lot of people get confused between copywriting and content writing.

    Although these two fields are completely different, both of them are very important for the functioning of the business.

    Copywriting Content Writing
    The sole purpose of copywriting is to inspire people to take an action like signing up for an email, calling a number, or buying a product. The purpose of content writing is to inform or entertain the readers.
    Copywriting is used in advertising. A content writer writes blogs, social media posts, scripts for videos, whitepapers, etc.
    Copywriters help companies to generate leads and increase sales from the trust built by content writers. Hence, they earn a lot more than content writers. A content writer builds trust for the Copywriters to work upon.

    What Does a Copywriter Do?

    • Brainstorm ideas for marketing campaigns.
    • Pitch marketing ideas to clients.
    • Conduct market research and understand the psychology and behavioural pattern of the target audience.
    • Research about the product and competitors.
    • Write advertisements, slogans, emails, sales letters, speeches, billboards and posters copy, etc.
    • Analyze campaign results.

    Skills Required to Become a Copywriter:

    • Stellar research skills.
    • Ability to write with empathy.
    • Storytelling.
    • Desire to write something new.
    • Understanding of human psychology.
    • Command on sentence structure, grammar, and vocabulary.

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    Conclusion

    Learning any of these on-demand digital skills will ensure you a bright future and with a good experience, you will get a high salary as well.

    Since all of these skills have a huge demand in the future; building a career in these fields will always be fruitful for you.

    Now, it’s not necessary that you have to choose skills from this list only. There are tons of other digital skills that we have not mentioned in this article.

    So, research more about them and find the skill which you find interesting.

    Do courses online and find internships. You can even learn more than 1 skill as well.

    FAQs

    What digital marketing skills are in demand?

    Digital marketing skills that are in demand are Copywriting, Social media marketing, Paid advertising, Search engine optimization (SEO), Search engine marketing (SEM), and Content marketing.

    Which skill is best for the future?

    The skills that will have huge demand in the future are Artificial intelligence (AI), Mobile app development, Cloud computing, Blockchain, Data Science, UI/UX design, etc.

    Which skill makes the most money?

    Some of the high-paying skills are project management, mobile application development, cloud computing, etc.

    What are the 6 basic skills in developing digital skills?

    Six basic skills in developing digital skills are information fluency, collaboration fluency, solution fluency, media fluency, creativity fluency, and digital ethics.

  • Top 6 Revenue-Based Financing Platforms in India Helping Startups to Grow

    The concept of revenue-based financing startups originated in the United States. It is a capital-raising model which provides funds to new startups and in return, asks for a percentage of that startup’s gross revenue.

    Do you know that the global market size of revenue-based startups is expected to attain $42,349.44 million by the year 2027? It has already reached $901.41 million in the year 2019. Its regular advancement indicates the growing popularity of such revenue-based startup models.

    In this write-up, we will discuss what exactly revenue-based financing startups are. You will also be introduced to its future and 5 top revenue-based financing startups. Let’s dive in to explore more about them.

    What Are Revenue-Based Financing Startups?
    Is Revenue-Based Financing Risky?
    What Does the Future of Revenue-Based Financing Startups Look Like?
    Top Revenue-Based Financing Startups

    Revenue-Based Financing – How Startups Can Use It?

    What Are Revenue-Based Financing Startups?

    Revenue-based financing startups are known to be a helping hand for small businesses that need financing. In this system, small startups or companies take funds to foster their business. The investors in return sign a deal that offers a part of the gross revenue of the company to investors.

    The company then needs to pay off the debt in periodic instalments. The investors will keep holding the revenue shares of the company unless and until the amount taken is paid back to the investors. The revenue-based financing market can be divided on the basis of the following:

    • Enterprise size
    • Region
    • Industry vertical

    Enterprise size refers to the size of the startups. For instance, the startup can either be a small-sized enterprise, a micro-enterprise, or a medium-sized enterprise. Region basis refers to the major regions or communities of such startups, observed globally. The market is expanding its legs in regions including Europe, North America, LAMEA, and the Asia Pacific. Industry vertical refer to the startup industries’ distribution into entertainment and media, IT and Telecom, BFSI, healthcare, consumer goods, etc.

    Is Revenue-Based Financing Risky?

    The revenue-based financing startups work on the model of generating revenue by small startups and providing a part of it to investors. But what if these small startups fail to generate healthy revenue and the company keeps suffering losses?

    The fund providers don’t even have any kind of security in case the company suffers failures. In this case, the guarantee of even landed money return seems unclear.

    So, what can we do to reduce such risks? The investors can perform the historical interpretation and potential recognition of companies on several grounds beforehand. A decent successful historical portfolio ensures success predominantly.

    In the case of borrowers, revenue-based financing is less risky as the startup is not required to dilute its equity or keep an asset as security.


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    What Does the Future of Revenue-Based Financing Startups Look Like?

    Value of Digital Lending Market in India (2017-2022)
    Value of Digital Lending Market in India (2017-2022)

    The idea of Swiggy and Zomato has revolutionized the world. Following these giants, several small startups or other kitchens have come into existence. But the only issue with them is the lack of cash.

    Similarly, several startups have been identified particularly in SaaS, Direct 2 Consumer (D2C), and education niche which needs funding. The people behind these startups are not looking forward to taking bank loans because they have almost nothing to keep as security among banks. Here comes the need for revenue-based financing, which seems the future of these small startups.

    Revenue-based financing startups help new businesses to grow by providing them with the capital they need. With more and more new entrants trying to establish their businesses, the future of these startups is sure to be bright.

    Top Revenue-Based Financing Startups

    Here is the list of a few giant revenue-based financing startups that have been providing absolute access to cash for several years:

    BHIVE Investech

    Founded: 2014
    Founders:  Shesh Rao Paplikar, Sandeep Gupta, Monnappa Bayavanda

    BHIVE Investech - Top Revenue-Based Financing Startup
    BHIVE Investech – Top Revenue-Based Financing Startup

    Founded by Shesh Rao Paplikar, Sandeep Gupta, and Monnappa Bayavanda, Bhive Investech is one of the leading revenue-based financing startups, established in the year 2014.

    Their investment and equity-raising history speak for itself. BHIVE Investech has raised more than INR 28 crores of investment for assets. The value is more than 15 crores when it comes to equity raised for the workspace.

    BHIVE provides investments mostly in commercial real estate (CRE). It is known to manage the entire cycle from property sourcing to exit. This process includes property scouting, legal due diligence, purchase process, investor’s property possession, maintenance and revenue generation, and investment exit.

    GetVantage

    Founded: 2019
    Founders: Bhavik Vasa, Amit Srivastava, Sachin Tagra

    GetVantage - Top Revenue-Based Financing Startup
    GetVantage – Top Revenue-Based Financing Startup

    Launched in 2020, GetVantage offers entrepreneurs access to equity-free capital between US$10,000 – US$1.3 million (₹ 5 lacs – ₹ 10 crore) in as fast as 5 days, as a founder-friendly alternative to traditional funding sources (like venture capital and bank debt). Over 7,500 businesses have registered on the platform for non-dilutive financing while 350+ have got funded so far. They use a data-driven approach to eradicate bias and power faster funding decisions to help brands double down on key growth areas like marketing, inventory, logistics, and expansion.

    What’s the catch you might ask? There is none. They simply ask founders to apply online by connecting their marketplace, marketing, and revenue accounts to their tech-driven dashboard. Post this, they provide the Founder with a bespoke funding offer in 48 hours and fund them in as fast as 5 days.

    No equity. No interest. No collateral. No personal guarantees. No warrants. No paperwork. No bias. No excuses. GetVantage takes just one flat fee (6-14%) that’s recovered as a small percentage of future revenues of the businesses.

    Also, in early 2021, GetVantage launched foundersforfounders.org, an initiative to give back to the growing community of founders and entrepreneurs.

    Velocity

    Founded: 2020
    Founders: Saurav Swaroop, Atul Khichariya, Abhiroop Medhakar

    Velocity - Top Revenue-Based Financing Startup
    Velocity – Top Revenue-Based Financing Startup

    Velocity is owned by IIT Bombay alumni, Saurav Swaroop, Atul Khichariya, and Abhiroop Medhakar. Established in the year 2020, Velocity is dedicated to providing budgets for particularly D2C and eCommerce startups. Velocity promises 3 F’s which refers to flexible, fast, and fair finance requirements.

    It has a promising portfolio having more than 550 eCommerce investments. The brands that have raised capital from this platform claim to have experienced a 1.5x growth post-funding. In its not-so-long quest, Velocity has more than INR 2100 crore+ fundable revenues connected to it.

    To get funding from Velocity, a person needs to fill out an online form which demands information about cost details and revenue requirements of a startup. You get an email from Velocity in the next 24 hours. If your demand is approved, you get the required funding in the next 4 days.

    Klub

    Founded: 2019
    Founders: Anurakt Jain, Ishita Verma

    Klub - Top Revenue-Based Financing Startup
    Klub – Top Revenue-Based Financing Startup

    Klub is another revenue-based financing startup in India that provides capital specifically to SaaS companies. It can fund your SaaS business with up to INR 30 crores of initial investments. Klub replies within 2 days after receiving the funding request. Klub’s 3 F’s for financial funding relates to a flexible, frequent, and founder-friendly budget.

    Klub boosts of having 1700+ crores portfolio revenue. More than 2500 brands have signed up on this platform and the brands that received capital from it delivered a 50% growth after the funding. It provides fantastic capital solutions for logistic platforms, marketplaces, and gateways.  

    N+1 Capital

    Founded: 2020
    Founders: Rahul Chowdhary, Ashish Singla

    N+1 Capital - Top Revenue-Based Financing Startup
    N+1 Capital – Top Revenue-Based Financing Startup

    The N+1 Capital was established in 2020 by Rahul Chowdhary and Ashish Singla. N+1 Capital invests in the companies that have more than INR 12 crore revenue in the last financial year, have 25% or more gross margin, have no to low existing debt, and ones that possess growth.

    The company pays more heed to innovative startups in its investment selection process. Other values which are observed by N+1 capital to nominate its users include agility, data-driven N+1 Capital algorithms, persistence, and empathy. It offers 4 times of monthly revenue in the investment amount. Its repayment mechanism asks for a monthly revenue share of 2%-9%. The payback period varies from 1 to 3 years.

    KredX

    Founded: 2015
    Founders: Manish Kumar, Anurag Jain

    KredX - Top Revenue-Based Financing Startup
    KredX – Top Revenue-Based Financing Startup

    KredX is one of India’s largest supply chain finance platforms that is meant to support the growth of businesses without the inconvenience of any collateral. It is a platform that allows businesses to raise funds for their working needs.

    KredX provides revenue-based financing services that businesses can easily access without any collateral. Businesses can avail of this by simply committing a percentage of their monthly or annual revenue to the platform. The company also provides various cash management solutions like buy now pay later, accounts payable management, accounts receivable management, and more.

    Since its inception in 2015, KredX has helped more than 23,000 businesses and has processed 2 million transactions worth $4 billion to date.


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    Conclusion

    Therefore, the growing popularity and significance of revenue-based financing startups seem to be in the veins of the world. It has become vogue among Indian entrepreneurs too. The above-mentioned successfully running companies are the live example of the same. If you too have an amazing startup idea but lack money, these financing startups are a one-stop solution for your crisis.

    FAQs

    What is revenue-based financing?

    Revenue-based financing is a capital-raising model which provides funds to new startups and in return, asks for a percentage of that startup’s gross revenue.

    The most popular revenue-based financing startups are:

    • BHIVE Investech
    • Velocity
    • Klub
    • N + 1 Capital
    • GetVantage
    • KredX

    Is revenue-based financing better than other debt instruments?

    Revenue-based financing offers easy accessibility to capital which makes it better than other debt instruments like venture debts or bank loans.

  • 10 Best Open Source Firewalls | Open Source Firewalls

    ‌‌Today, as all our data is on phones, laptops, and PCs, the chances of cyber theft increase on a large scale. And, when you have a medium that can protect your private data, why wouldn’t you prefer it? That’s what the firewall works for. It protects your system from any kind of malicious attacks and protects your private data.

    ‌‌So basically, a Firewall is network security software that checks the ongoing and outgoing network traffic and further allows or obstructs data based on various safety rules.

    The firewall makes sure that there must be a blockage between the internal network and incoming traffic from any outside sources, mainly to restrict malicious traffic.

    ‌‌Corporate companies mainly prefer three fundamental types of firewalls to protect their data and devices, which are: stateful inspection, packet filter, and proxy server firewalls. Speaking of which, today in this article, we are talking about the best open source firewall that would work amazingly for your company. So, let’s get started!

    Perimeter 81
    Untangle Firewall
    OPNsense
    pfSense
    Endian
    IPFire
    CSF Firewall
    Shorewall
    VyOS
    ClearOS

    Perimeter 81

    Perimeter 81 - Best Open Source Firewall
    Perimeter 81 – Best Open Source Firewall

    ‌‌When it comes to the best open source firewall, Perimeter 81 never missed the list. It is FWaaaS (Perimeter 81’s Firewall as a Service) is quite simple to configure and facilitates secured access for the cloud-based resources which are arriving from outside of the office.

    Plus, it gives access to admin for certain network sources based on the group and user identity. Which gives the ultimate control to the administrators to decide who can access which resource.

    ‌‌What makes Perimeter 81 different from others is that it gets instantly deployed in the cloud. And all the granular permission-bassed policies and user segmentation make the functioning of FWaaS pretty effective.

    ‌‌Perimeter 81: Features

    • Cloud agnostic integration
    • Simple configure & maintain
    • Secure remote access
    • Granular permission-based policies
    • Centralized management

    Untangle Firewall

    Untangle Firewall - Best Open Source Firewall
    Untangle Firewall – Best Open Source Firewall

    Another amazing open-source firewall is Untangle Firewall, which is based on Debian 8.4. Untangle is now a part of Arista Networks. It is very easy to install on any hardware or digital machine. The basic level network function in Untangle Firewall is enabled through free and paid applications that add more functions and functionalities which are managed on a web-based user interface.

    Also, it has an NG Firewall that you can purchase, whereas Untangle Firewall comes pre-installed.

    ‌‌Untangle Firewall: Features

    • Virus blocker
    • Spam blocker lite
    • Phishing blocker
    • Intrusion prevention
    • OpenVPN
    • Web Monitor
    • Restricted portal

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    OPNsense

    OPNsense - Best Open Source Firewall
    OPNsense – Best Open Source Firewall

    Being a complete open source firewall, OPNsense is based on FreeBSD along with strong overpowered software developed by Deciso.

    Earlier, when m0n0wall failed in February of 2015, OPNsense Firewall was built as an alternative by Manuel Kasper and the whole developers’ attention shifted towards it.

    This OPNsense Firewall carries a web-based user interface that is used on both i386 as well as x86-64 platforms.

    ‌‌OPNsense: Features

    • Capital portal
    • Virtual private network
    • Forward proxy caching
    • Hardware failover and high availability
    • Built-in reporting
    • Intrusion exposure and inline prevention
    • DHCP server and delay.

    pfSense

    pfSense - Best Open Source Firewall
    pfSense – Best Open Source Firewall

    Built with FreeBSD OS, pfSense is an open-source security platform that comes with a custom kernel. This firewall is counted among the leading networks integrated with commercial levels of features.

    It is in-built with LB to distribute the loads among the various backend servers.

    ‌‌Moreover, pfSense comes in different choices, such as hardware devices, downloadable binary, and digital apps. And their extensive documentation feature is appreciated enormously.

    ‌‌pfSense: Features

    • Server load balancing
    • Network address translation
    • High-availability
    • Real-time monitoring
    • Limited connections
    • IP/port filtering
    • Dynamic DNS

    Endian

    Endian - Best Open Source Firewall
    Endian – Best Open Source Firewall

    Being a turnkey Linux security dispersion, Endian Firewall Community is quite promising with its services and features. It enables full-proof security to any unsecured device and turns it into unified threat management.

    Among the various open source firewalls, Endian is considered the most precise security software which is very easy to install, design and function. Endian is amazing when it comes to monitoring network traffic, preventing hacking, preventing any virus attack, and providing complete privacy.

    ‌‌Endian: Features

    • Stateful Firewall
    • Quality of Service (QoS)
    • Multi-WAN
    • Antivirus

    IPFire

    IPFire - Best Open Source Firewall
    IPFire – Best Open Source Firewall

    IPFire is a Linux-based firewall that provides an advanced level of network security for corporate companies. It provides extensive protection and avoids any attack through DDoS and the internet.

    Along with such a high-protection level, IPFire is quite lightweight and easy to install. Through this software, you can get access to an intrusive detection system to analyze your network traffic and highlight the suspected exploits.

    ‌‌IPFire: Features

    • Web-based management interface
    • Web proxy
    • Intrusion detection
    • VPN
    • Virus scanner

    CSF Firewall

    CSF Firewall - Best Open Source Firewall
    CSF Firewall – Best Open Source Firewall

    CSF Firewall software was developed for those who have some basic knowledge of coding. Also known as ConfigServer Security and Firewall is an advanced comprehensive tool to protect private data from any online threat. It was mainly built to use the Linux server and also has access to VirtualBox, Ubuntu, and many more.

    ‌‌CSF is known for being integrated with the latest technology which keeps on improving with every update by the huge community of developers. The main intent here is to provide an absolutely secure service.

    ‌‌CFS: Features

    • Login Authentication Failures
    • Messenger Service
    • Port Flood Protection
    • Stateful Packet inspection

    Shorewall

    Shorewall - Best Open Source Firewall
    Shorewall – Best Open Source Firewall

    With a great range of features, Shorewall is a Linux-based open-source firewall software integrated with the latest technologies. It comes with an amazing feature range that includes a Net filter system, monitoring potential threats, and many more.

    ‌‌Shorewall is widely appreciated for its network partitioning and role-based access management. It is available for several systems. It gives the customers the freedom to customize the firewall based on their requirements.

    ‌‌Shorewall: Features

    • Masquerading/SNAT
    • Port Forwarding (DNAT)
    • One-to-one NAT
    • Proxy ARP
    • Multiple ISP support
    • Net Filter System
    • Monitoring potential threats
    • Mapping and traffic accounting

    VyOS

    VyOS - Best Open Source Firewall
    VyOS – Best Open Source Firewall

    ‌‌Being an open-source firewall software, VyOS runs on a GNU or Linux environment along with a unified management interface. It provides free access to routing platforms that are competitors in the Industry with commercial-level features.

    Moreover, VyOS runs smoothly on standard systems which makes it easy to use as a firewall as well as a router for managing all kinds of cloud deployment.  With this, corporate companies get access to a comprehensive firewall system that comes with multi-path, industry routing protocols, and policy-based routing.

    ‌‌VyOS: Features

    • SFlow and NetFlow
    • Quality of Service policies
    • Dynamic and static routing
    • Tunnel interface
    • IPv6 and IPv4 traffic firewall rulesets
    • Network address translation

    ClearOS

    ClearOS - Best Open Source Firewall
    ClearOS – Best Open Source Firewall

    Based on CentOS, ClearOS is an open-source firewall that is developed to recast the standard level of a PC and turn it into an accurate internet server with the firewall solution in it.

    Mainly, for corporate companies, ClearOS has three editions which are ClearOS business, ClearOS community, and ClearOS home.

    ‌‌ClearOS community edition is the free version of this firewall software while the business and home editions need to be purchased first for the subscription.

    Moreover, ClearOS has a complete network firewall function whose features can be enhanced by adding different applications such as DMZ, DHCP server, DNS server, and many more.

    ‌‌ClearOS: Features

    • Stateful firewall
    • Intrusion detection and prevention system (SNORT)
    • Virtual private networking
    • Web proxy
    • Content filtering
    • Antivirus (Squid, DansGuardian)
    • E-mail services

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    Conclusion

    In conclusion, we can say that there are multiple open-source firewall solutions available in the market. With pfSense, perimeter 81, Untangle, ClearOS, and all the above-mentioned firewalls are proven to be best with their services and features. These are competitors in the industry and work on providing accurate service to corporate companies. Everyone needs to protect their private data, especially corporate companies. And the best way to do so is by installing a firewall.

    FAQs

    What is a Firewall?

    It is network security software that checks the ongoing and outgoing network traffic and further allows or obstructs data based on various safety rules.

    What is Cyber Security?

    Defending electronic systems, servers, websites, phones, and computers against online malicious attacks is called Cyber Security.

    What is Cyber theft?

    Cyber theft is a part of cybercrime where the theft of data or information is carried out through the internet or computer.

    What are some of the best Open-source Firewalls?

    Perimeter 81, Untangle Firewall, OPNsense, IPFire, etc.

  • Top 10 Startup Business Grants Around the World

    A good business idea needs to be supported by good mentors and ample funding. In most cases, more than 60% of startup ideas wither away for lack of funding. In fact, there are many funding opportunities awaiting entrepreneurs across the world which are highly competitive and sometimes unknown to the majority of the people. This article will look at some of the top business grants for startups across the world. Further research on their nitty-gritty will help finalise the right place to approach if you have an innovative idea that can change the face of the way things are in the respective field.

    Biotechnology Ignition Grant Scheme (BIG)
    Multiplier Grants Scheme (MGS)
    Startup India Seed Fund Scheme
    Small Business Innovation Research (SBIR)
    Amber Grant
    IFundWomen Grants
    FedEx Small Business Grant
    Startup SG Founder
    CSIRO Kick-Start
    Isivande Women’s Fund (IWF)

    Learn About How Startups Raise Funding

    Biotechnology Ignition Grant Scheme (BIG)

    Grant: Up to INR 50 Lakhs

    Biotechnology Ignition Grant Scheme (BIG) - Best Startup Business Grants
    Biotechnology Ignition Grant Scheme (BIG) – Best Startup Business Grants

    This flagship program of the Biotechnology Industry Research Assistance Council (BIRAC) provides financial and non-financial support to young Indian startups and entrepreneurial individuals in the field of biotechnology. The primary objective of the scheme is to foster a generation replete with ideas that have commercial potential, support enterprise formation and encourage people to take up technology closer to the market.

    It is in fact the largest biotech funding programme in India as far as early-stage funding is concerned. The awardees will get up to INR 50 lakh. The best innovative ideas are selected through proposals which are invited twice a year i.e, 1st January and 1st July of every year. The selected ones are mentored and monitored by 8 BIG partners across the country. As of now, more than 6000 proposals have been received and 125 new startups incubated through the BIG Scheme.

    Multiplier Grants Scheme (MGS)

    Grant: Up to INR 2 Crore for Individual Industry; INR 4 Crore for Industry Consortium

    Multiplier Grants Scheme - Best Startup Business Grants
    Multiplier Grants Scheme – Best Startup Business Grants

    With an aim to integrate academics and industry in a beneficial manner, the Department of Electronics and Information Technology (DeitY) has come up with Multiplier Grants Scheme (MGS). The scheme provides financial support to those products that are supported by the industry for their research and development in India. The awardees are selected based on the proposals submitted jointly by industry and institutions. Apart from strengthening the linkages between academics and industries, the scheme also aims at promoting research and development that are industry oriented in educational institutes, encourage the production of indigenous products and further fuel globalisation.

    For individual industries, the government grants INR 2 crores per project and the duration of each project should be less than two years, while an industry consortium can get a grant of INR 4 crores and the duration should be less than three years. The funds for the projects are given to the institute alone while the agreement on sharing the IPRs/know-how and royalty should be shared between the industry and institute prior to receiving the first instalment of the grant.

    Startup India Seed Fund Scheme

    Grant: Up to INR 20 Lakhs

    Startup India Seed Fund Scheme - Best Startup Business Grants
    Startup India Seed Fund Scheme – Best Startup Business Grants

    This scheme rolled out by the government of India aims to provide financial assistance to startups for proof of concept, prototype development, product trials, market entry and commercialisation. The scheme is managed by the Department for Promotion of Industry and Internal Trade and will support recognised startups through Government assisted and Non-Government assisted Incubators. Eligible candidates can apply for the grants throughout the year. The startups are supposed to be 2 years old at the time of application. Additionally, the startup should have technology as its core product, service, business model, distribution model, or methodology.


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    Small Business Innovation Research (SBIR)

    Grant: Phase I – $50,000 to $275,000 ; Phase II- $750,000 to $1.8 million

    Small Business Innovation Research (SBIR) - Best Startup Business Grants
    Small Business Innovation Research (SBIR) – Best Startup Business Grants

    The Small Business Innovation Research (SBIR) was formulated under the Small Business Innovation Development Act of 1982. It is a program exclusively for small businesses in the USA. The program aims to encourage small businesses to step into the domain of Federal Research/Research and Development (R/R&D) that has the potential to be commercialised. They also aim to foster and encourage participation in innovation and entrepreneurship by women and socially or economically disadvantaged persons. Additionally, they also attempt to foster technology transfer between institutes and industry.

    The entire program is bifurcated into three phases whose nuances are extensively detailed on their website. In the first phase (6-12 months), the applicants can receive grants between $50,000 and $275,000; the grant for the second phase (24 months) depends upon the results attained in the first phase, and the amount ranges between $750,000 and $1.8 million. The third phase is the phase of commercialization and is not funded by SBIR. Rather, it is funded by some federal agency and is mainly done to achieve the objectives of commercialization.

    Amber Grant

    Grant: $10,000 to $25,000

    Amber Grant - Best Startup Business Grants
    Amber Grant – Best Startup Business Grants

    Founded in 1998 by WomensNet, Amber Grant is a foundation that gives grants to women-owned businesses in the USA. It was started in the loving memory of Amber Wigdahl, who died at the age of 19. Every month, they give $10,000 to one woman entrepreneur. Apart from that, they give two separate women-owned business grants worth $25,000 at the end of the year. The first grant goes to one of the previous winners of the $10,000 monthly Amber Grant, and the second, $25,000 grant goes to one of the previous winners of the $10,000 monthly Business Category Grant.

    Also, along with the sound funding they give, the group also extends personalised business advice and other support to their community members. They have a very simple application process wherein the applicant has to give details of their business. The recipients are announced on the 23rd of every month.

    IFundWomen Grants

    Grant: NA

    IFundWomen - Best Startup Business Grants
    IFundWomen – Best Startup Business Grants

    With the aim of bridging the funding gap experienced by women entrepreneurs, IFundWomen is a funding marketplace that provides all the support from interested women. Through online fundraising, they provide immediate access to capital. They have a collaborative women’s community that provides them with expert coaching, and professional creative production apart from giving small business grants. They have multiple varieties of grants which the entrepreneur can choose based on their requirements. The community also try to fund women from all kinds of background.

    FedEx Small Business Grant

    Grant: $5,000 to $50,000

    FedEx Small Business Grant - Best Startup Business Grants
    FedEx Small Business Grant – Best Startup Business Grants

    Every year FedEx gives out grants to various small businesses including startups. The range of these grants varies from $5,000 to $50,000 apart from other business services offered by them. The applications open every February. Since its inception in 2012, it has given more than $1.5 million in cash to nearly 100 small businesses. This US-based business grant continues to be one of the most competitive funding programmes attracting more than 18,000 entrants in 2022 alone.


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    Startup SG Founder

    Grant: Up to $50,000

    Startup SG Founder - Best Startup Business Grants
    Startup SG Founder – Best Startup Business Grants

    Startup SG Founder is a funding opportunity that is open to all Singaporeans and their permanent residents. They provide funding of up to $50,000 for first-time entrepreneurs with innovative ideas by matching $5 to every $1 raised by the entrepreneur, for up to $50,000. They also give them mentoring support. The National University of Singapore is an Accredited Mentoring Partner (AMP) of this program. The primary goal of this programme is to encourage more people to take up entrepreneurship as a career pathway. The program mandates that the startups should have at least three entrepreneurs with two of them being first-timers.

    CSIRO Kick-Start

    Grant: $10,000 to $50,000

    CSIRO Kick-Start - Best Startup Business Grants
    CSIRO Kick-Start – Best Startup Business Grants

    It is an initiative by the Australian government to support entrepreneurs and small businessmen in the country. Along with the funding, the program grants access to the CSIRO’s research expertise and capabilities. They give complete facilitation to those projects that research into a new area with commercial potential, or those products that have the potential to expand their customer base.

    The Program provides matched funding as vouchers that are worth between $10,000 and $50,000. It is also important to note that the funding is not provided in cash to the business, but as vouchers to defray the cost involved in accessing the research and capability of CSIRO. Eligible candidates can apply for the program at any time of the year.

    Isivande Women’s Fund (IWF)

    Grant: $135,000 – $9 million (approx)

    Isivande Women's Fund - Best Startup Business Grants
    Isivande Women’s Fund – Best Startup Business Grants

    It is an initiative by the South African government to boost the economic empowerment of women in the region. The funds are granted to those enterprises that have been registered for at least 6 months and are 50% + 1 share owned and/or managed by women. Their customised loans are ranged from R30 000 to R2 million ($135,000 – $9 million approx).

    Conclusion

    There are a plethora of funding opportunities awaiting innovative business ideas. It is important to stay alert to the call for proposals. Besides having a good idea, one also needs to have an extensive plan on how to roll out the idea on a commercial scale. All the above-mentioned funding opportunities and grants are purely meant for entrepreneurs and can be availed at different times of the year.

    FAQs

    What amount of a grant can a startup receive under the Startup India Seed Fund Scheme?

    For the validation of proof of concept, prototype development, or product trials, grants of up to INR 20 lakhs can be received under the Startup India Seed Fund Scheme.

    What is FedEx Small Business Grant Contest?

    FedEx Small Business Grant Contest is a contest by FedEx. The contest is meant to provide grants to small businesses in the USA in order to support and enhance their businesses.

    Where can startups get funding?

    Startups can get funding in many ways. These include:

    • Self-finance or Bootstrapping
    • Friends and Family
    • Bank Loans
    • Crowdfunding
    • Angel Investors
    • Venture Capitalists
    • Government schemes and Grants

    Some of the most popular business grants for startups across the world are:

    • Biotechnology Ignition Grant Scheme (BIG)
    • Multiplier Grants Scheme
    • Startup SG Founder
    • CSIRO Kick-Start
    • Isivande Women’s Fund (IWF)
    • Amber Grant