Tag: Collections 🗒️

Top Keyword Research Tools & Software: Best Free & Paid SEO Solutions for 2025

A business must understand what its potential customers are interested in. The purpose of doing keyword research is to study or uncover your audience’s interests and what they have recently searched in search engines, so that you can integrate or include that keyword, term, or phrase in your content to gain more viewers as well as appear higher on search engine result pages.

Keyword research is an essential part of any SEO strategy. It involves identifying the words and phrases that people use to search for products or services like yours, so you can optimize your website and content to rank higher in search engine results.

Types of Keywords

There are several types of keywords that you can target with your SEO efforts, including:

Short-tail keywords: These are one or two-word phrases that are very broad and general. Examples include “shoes” or “travel.” These types of keywords tend to have high search volume but also high competition.
Long-tail keywords: These are longer, more specific phrases that are less competitive and more targeted. Examples include “men’s running shoes” or “budget travel destinations.” These types of keywords tend to have lower search volume but also lower competition.
Latent semantic keywords (LSI): These are related keywords that search engines use to understand the context of your content. LSI keywords are used to help search engines understand the topic of your content and how it relates to the main keywords you are targeting.
Brand keywords: These are keywords that include the name of your brand or company. These keywords are used to increase brand awareness and drive more traffic to your website. Examples include “Adidas shoes” or “Fossil Watches”.
Local keywords: These are keywords that include a location. They are used to target customers in a specific area. Examples include “Carpet Cleaner in Mumbai” or “Best web development company in Pune”
Question keywords: These are keywords that are in the form of a question. They are used to target customers who are looking for specific answers. Examples include “How to earn money online?” or “What are the best SEO tools?”
Transactional keywords: These are keywords that indicate the intent of the user to make a purchase. They are used to target customers who are ready to buy. Examples include “Buy Shoes Online” or “Get 20% Discount on Shopping”
Informational keywords: These are keywords that indicate the intent of the user to find information. They are used to target customers who are looking for more information about a product or service. Examples include “What is SEO” or “Tourist places in Dubai”

By understanding the different types of keywords and their intent, you can develop a keyword strategy that will help you reach your target audience and achieve your business goals. However, finding the right keywords can be a daunting task, especially for beginners. That’s why in this blog post, we’re going to take a look at some of the best keyword research tools for SEO.

What are Keywords and Its Types in Seo

These tools will help you find the most relevant and profitable keywords for your business, so you can create content that will attract more traffic and conversions. Whether you’re just starting with SEO or looking to improve your existing strategy, these tools will help you get the results you need.

So, if you’re ready to take your SEO to the next level, read on to learn more about the best keyword research tools for SEO.

Top Keyword Research Tools For SEO

The following are the top 15 keyword research tools for SEO that are bound to give amazing results:

S. No.	Tool	Key Features	Best For
1	Semrush	All-in-one SEO toolkit, keyword research, competitor analysis, backlink tracking, content marketing insights	Agencies, enterprises, and professional digital marketers
2	Ahrefs	Backlink analysis, keyword explorer, site audit, competitor insights, rank tracker	SEO professionals and link-building experts
3	Long Tail Pro	Long-tail keyword research, keyword competitiveness score, SERP analysis	Bloggers, affiliate marketers, niche website owners
4	KWFinder by Mangools	User-friendly interface, long-tail keyword suggestions, local keyword research	Beginners and small businesses
5	AnswerThePublic	Visual keyword research, content idea generation, question-based keyword insights	Content creators and bloggers
6	Moz Pro	Keyword explorer, site crawl, rank tracking, link building tools	Small to medium-sized businesses and SEO beginners
7	Google Keyword Planner	Free keyword research, search volume data, PPC ad integration	PPC advertisers and startups with limited budgets
8	SpyFu	Competitor keyword analysis, PPC insights, SEO reports	Competitor research and PPC marketers
9	GrowthBar	AI-powered keyword suggestions, SEO audits, blog topic generation	Startups and content marketers
10	Serpstat	All-in-one SEO platform, rank tracking, keyword clustering, site audit	Growth hackers and marketing teams
11	Jaaxy	Keyword brainstorming, competition analysis, site rank tracking	Affiliate marketers and niche bloggers
12	SECockpit	Advanced keyword research, competitor insights, detailed filtering	Professional SEOs handling data-heavy projects
13	Keywords Everywhere	Browser extension, search volume, CPC, competition metrics	Freelancers and quick keyword checks
14	Ubersuggest	Keyword suggestions, SEO audit, backlink data, site analysis	Small businesses and bloggers
15	Soovle	Keyword suggestions from multiple platforms (Google, Bing, YouTube, Amazon)	Brainstorming cross-platform keywords

Semrush

Website	www.semrush.com
Rating	4.7/5
Free Trial	Available
Platforms supported	Web

Semrush is an all-in-one marketing platform that is highly used for keyword research, which comes with search volume to know your rank on search engine results pages, improve your website’s SEO, and includes cost-per-click advertising. This application was founded by Oleg Shchegolev and Dmitri Melnikov in 2008 under the name Seodigger and was later renamed Semrush in December 2020 to identify market trends. Semrush is preparing for its expansion into various renowned platforms such as Amazon, Microsoft, and Baidu.

Features of Semrush:

Organic research
A keyword magical tool that generates thousands of combinations with one seed keyword in a few clicks
Keyword manager
On-page SEO keyword research software
Keyword organic traffic insights
Competitor analysis
Rank tracking
Content marketing
Link Building
PPC Keyword research
Content optimization

Pricing Plan:

SEMRush offers three pricing plans: Pro, Guru, and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$99.95/month	$119.95/month
Guru	$191.62/month	$229.95/month
Business	$374.95/month	$449.95/month

Start Using SEMrush Now

Ahrefs

Website	Ahrefs.com
Rating	4.6/5
Free Trial	Not Available
Platforms supported	Web

Ahrefs is an SEO software platform that includes features including analyzing the quality of a website’s backlinks, keyword research, competitor analysis, auditing content efficacy, tracking your website’s rank, mentions monitoring, and professional website design. You can use its keyword explorer tool to get relevant keyword ideas and see how hard it would be to rank. Dmitry Gerasimenko invented this application in 2011 to help websites achieve good SEO ranks on Google.

Features:

Dashboard
Site explorer
Rank tracker
Content explorer
Site explorer

Ahrefs Keyword Research Tutorial: From Start to Finish

Pricing Plan:

Ahrefs offers four pricing plans: Lite, Standard, Advanced, and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

Long Tail Pro

Website	Longtailpro.com
Rating	4.5/5
Free Trial	Available
Platforms supported	Web

Long Tail Pro is a keyword research tool that helps businesses assess keyword difficulty, analyze competitor rankings on Google, and monitor keyword performance. Long Tail Pro enables users to discover more than 400 related keywords from any single keyword and filter them according to the CPC bid, search volume, and ranking value.

Long Tail Pro displays a summary of facts about your term, with a focus on how you rank on the first page of Google in comparison to your competition. It can be used to look at the top search engine results for your keyword to see how you compare to your competitors.

Features:

Powerful, detailed keyword metrics
Easily find long-tail keywords
Provides recommendations
Organic keyword tool
2,500+ SERP lookups every 24 hours

Pricing:

Long Tail Pro is a paid keyword research tool. It offers three pricing plans: Starter, Pro, and Agency. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 4 months Free)
Starter	$37 per month	$297 per year
Pro	$67 per month	$537 per month
Agency	$147 per month	$1177 per month

KWFinder by Mangools

Website	Mangools.com
Rating	4.5/5
Free Trial	Available
Platforms supported	Web

KWfinder - Keyword Research Tool — KWfinder – Keyword Management Tool

It is a well-known keyword research tool that works by increasing the network of keywords that have a significant impact on Google’s ranking. With this tool, users input a seed keyword and obtain a list of related keywords along with their corresponding search volume, cost-per-click (CPC), and ranking difficulty. KWFinder has a “Questions” feature that provides a list of queries related to a particular topic being asked around the internet. It offers a free trial for users to decide whether the tool is good for them or not.

Features:

Organic keyword research tool
Discover long-tail keywords easily
Domain Look-up
SERP Analysis
List creation
Integration with other management tools

Pricing Plan:

KWFinder offers three pricing plans: Mangools Basic, Mangools Premium, and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 4 months Free)
Mangools Basic	$49 per month	$29.90 per month
Mangools Premium	$69 per month	$44.90 per month
Mangools Agency	$129 per month	$89.90 per month

Start Using KWfinder Now

AnswerThePublic

Website	Answerthepublic.com
Rating	4.7/5
Free Trial	Available
Platforms supported	Web

AnswerThePublic is software that listens to autocomplete data from search engines that quickly cranks out every effective phrase and question that people are asking around your keywords. AnswerThePublic enables teams to research keywords and develop content tailored to specific business needs. This tool enables staff to get regularly generated emails containing catalogs of recent topics, seasonal fads, and ever-changing brand outlooks. This application was founded by Gary Preston and Rachel Krish in the year 2014. The best thing is that you can use the tool for free for raw search insights; however, paid plans will offer better results.

Features:

Competitor Analysis
Content Management
Data Visualization
Keyword Rank Tracking
Performance metrics and management
ROI Tracking
Reporting & Statistics
SEO Management
Visual Analytics

Pricing Plan:

AnswerThePublic offers three pricing plans: Individual, Pro and Expert. 7-day free trial is available. Have a look at the pricing details of each package.

Plans	Lifetime Price	Monthly Price
Individual	$99/Lifetime	$9/month
Pro	$70/Lifetime	$99/month
Expert	$149/Lifetime	$199/month

Start Using AnswerThePublic Now

Moz Pro

Website	Moz.com
Rating	4.5/5
Free Trial	Available
Platforms supported	Web

Moz - Best Keyword Research Tools — Moz – Best Keyword Analysis Software

Moz Pro is a comprehensive SEO tool. This software offers key features, including site audits, rank tracking, backlink analysis, and keyword search tools. This software helps users organize, analyze, and prioritize keywords and phrases to improve their content and marketing strategies. It also enables businesses to surpass their competitors, offering helpful keyword recommendations tools acquired from an extensive online database using the most current SERP information. It helps you boost your rankings and SEO visibility by avoiding Search Engine Optimization when displaying your website to users.

Features:

Analyze keywords by search volume
Generate and save keyword lists
Export the data
Review search engine result pages
Check keyword reliability

Pricing Plan:

Moz Pro offers four pricing plans: Standard, Medium, Large, and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Standard	$67/month	$99/month
Medium	$125/month	$179/month
Large	$209/month	$299/month
Premium	$419/month	$599/month

Google Keyword Planner

Website	Ads.google.com/intl/en_in/home/tools/keyword-planner
Rating	4.3/5
Free Trial	Not Available
Platforms supported	Web, Android

It is another popular keyword research tool for beginners on the list. It is, nonetheless, one of the most accurate sources of keyword data on the market, despite its lack of usefulness. You can enter any keyword and see approximate monthly search data for it. You can also access a detailed list of related keyword ideas that you can browse through or download. The information offered by it is obtained directly from the most reliable source, Google, and the results are compatible with AdSense revenue.

Features:

Aids in finding commercial keywords
Real-time and accurate search volume from Google’s search engine

How to Use Google Keyword Planner: 6 Hacks Most SEOs Don’t Know Exist

Pricing Plan:

Google Ads gives advertisers control to set their own monthly budget caps and make adjustments as needed.

SpyFu

Website	www.spyfu.com
Rating	4.5/5
Free Trial	Not Available
Platforms supported	Web

SpyFu is a popular tool that allows you to learn from your competition by analyzing their most successful phrases. It gathers all the previous data regarding the keywords and tells the users which keywords have performed well and which have not. Here, you can also compare your website to those in your field, which will ultimately help you stay relevant and up-to-date.

Features:

SERP analysis
Additional modules for domain analysis
Competitor analysis

Pricing Plan:

Spyfu offers three pricing plans: Basic, Professional, and Team. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Basic	$16/month	$39/month
Professional	$36/month	$39/1st month, $79/month thereafter
Team	$149/month	$299/month

GrowthBar

Website	www.growthbarseo.com
Rating	4.9/5
Free Trial	Available
Platforms Supported	Web

GrowthBar is another popular keyword research tool on the list to get billions of keywords, related long-tail searches, search volume, competitiveness, and much more. It is extremely useful for people who want to have their keyword ideas appear along with their search results. Content outline generation is a new feature that allows you to create content outlines for your blog or website in just one click, complete with keywords, word counts, headers, photos, links, and more.

Features:

Generate content outlines with AI
Keyword rank tracking
Accurate ranking difficulty
Long-tail keyword suggestions
Exportable keyword data
On-page word count

Pricing Plan:

GrowthBar offers three pricing plans: Standard, Pro, and Agency Plan. A 5-day free trial is available. Have a look at the pricing details of each package.

Plan	Yearly Price (Save upto 17%)	Monthly Price
Standard	$29/month	$48/month
Pro	$79/month	$99/month
Agency	$129/month	$199/month

Serpstat

Website	Serpstat.com
Rating	4.7/5
Free Trial	Available
Platforms Supported	Web

This is another popular keyword research tool for beginners on the list. Serpstat makes it simple to get the top Google results for your search. The platform not only takes care of your keyword research needs but is also an expert at backlink analysis, rank tracking, and site audit, which can help you identify areas where your website needs improvement and track your progress over time. It also helps you to get information regarding your competitors.

Features:

Using the competitor graph tool, you may learn more about your competition.
Find out about keyword difficulty and trends.
Insights on search questions.
Adaptable filters

Pricing Plan:

Serpstat offers four pricing plans: Lite, Standard, Advanced, and Enterprise. Have a look at the pricing details of each package.

Plan	Yearly Price (Get 20% Discount)	Monthly Price
Lite	$55/month	$69/month
Standard	$119/month	$149/month
Advanced	$239/month	$299/month
Enterprise	$399/month	$499/month

Try Serpstat Now

Jaaxy

Website	www.jaaxy.com
Rating	4.2/5
Free Trial	Available
Platforms Supported	Web

Jaaxy is a web-based keyword research platform that helps in offering keywords to websites, as well as competitive analysis for keywords. It streamlines keyword research tasks, allowing marketers to easily save, search, store, and manage them. This tool enables users to review past keyword ranking trends, observe website activity, discover new keywords, evaluate key quality index scores (KQI), and be alerted to changes in rankings.

This software was created by Kyle and Carson of Wealthy Affiliate, which is aimed at acquiring high-ranking keywords for business websites. Notably, Jaaxy bestows ‘SiteRank’, which helps to track & monitor any rankings on numerous search engines.

Features of Jaaxy:

Keywords identification
Site ranking
Analyze search engine results pages
Explore and discover your niche’s opportunities

Pricing Plan:

Jaaxy offers a Starter plan, which is a Free trial plan for 30 days, and two pricing plans: Pro and Enterprise. Have a look at the pricing details of each package.

Plan	Monthly Price
Pro	$49/month
Enterprise	$99/month

SECockpit

Website	Secockpit.com
Rating	4.0/5
Free Trial	Available
Platforms Supported	Web

SECockpit is a keyword research tool for SEO and Google Ads that helps to find powerful keywords around your niche, within a short span of time. Businesses can go for SECockpit for optimizing SEO campaigns. SECockpit offers keyword analyses that allow users to determine the most beneficial keywords to focus on. Besides, SECockpit recommends certain keywords to your business, helping your website rank better, which could attract many potential customers to your website.

Features:

Discover impactful keywords
Access comprehensive keyword analysis data
rank tracker
Keyword analysis
Organize thousands of keyword ideas through Amazon and YouTube suggestions
Provide Competitor analysis

Pricing Plan:

SECockpit offers three pricing plans: Personal, Pro, and Agency. Have a look at the pricing details of each package.

Plan	Yearly Price (Save upto 35%)	Monthly Price
Personal	$25/month	$39/month
Pro	$42/month	$59/month
Agency	$75/month	$99/month

Keywords Everywhere

Website	Keywordseverywhere.com
Rating	4.6/5
Free Trial	Competely Free Tool
Platforms Supported	Web

Keywords Everywhere is a browser extension that can be used to locate keywords and can be installed on either Firefox or Chrome. This tool provides access to keyword metrics for any list of keywords and enables you to download it in file formats like Excel, PDF, or CSV. This tool eliminates the need to manually copy data from one website while searching for search volume on another, saving a tremendous amount of time. This tool provides monthly search volumes, cost-per-click rates, Adwords competition data, and trend data for multiple keywords on various websites.

Features of Keywords Everywhere:

Search volume
Cost per click
Competition analysis
Presentation of trend data

Pricing Plan:

Keywords Everywhere offers three pricing plans. Have a look at the pricing details of each package.

Plan	Price
100,000 credits	$10
500,000 credits	$50
1,000,000 credits	$100

Ubersuggest

Website	Neilpatel.com/ubersuggest
Rating	4.4/5
Free Trial	Available
Platforms Supported	Web

UberSuggest, a keyword finder tool created by Neil Patel, can identify keywords and the intent behind them by providing top-ranking results from search engine result pages. It is a great SEO tool for beginners that displays monthly search traffic, CPC, and competition data for keywords. Ubersuggest analyses keywords, backlinks, and domain data to provide you with a precise estimate of how valuable and competitive they are. It is an affordable keyword research software and, therefore, great for beginners.

Features:

Competitive Analysis
Dashboard
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Link Management
SEO Management
Trend Analysis
Website Analytics

Ubersuggest Keyword Research Tutoria

Pricing Plan:

UberSuggest offers three pricing plans: Individual, Business, and Enterprise/ Agency. A 7-day free trial is available. Have a look at the pricing details of each package.

Plan	Lifetime Price	Monthly Price
Individual	$120/Lifetime	$12/month
Business	$200/Lifetime	$20/month
Enterprise/ Agency	$400/Lifetime	$40/month

Soovle

Website	Soovle.com
Rating	4.1/5
Free Trial	Free to use
Platforms Supported	Web

Soovle is a simple and free keyword research tool. It pulls autocomplete suggestions from Google, YouTube, Bing, Amazon, Yahoo, Wikipedia, and more—all in one place. Just start typing, and you’ll instantly see keyword ideas.

You can switch between search engines with the arrow key, add more engines like Yahoo or Baidu, and save keywords to a list for later download. It’s great for quick brainstorming, but it doesn’t show search volumes or keyword difficulty—so it works best when used alongside other SEO tools.

Features:

Autosuggestion Keyword Research
Multi-Search Engine Support (Google, YouTube, Bing, Amazon, Yahoo, Wikipedia, etc.)
Saved Suggestions List
CSV Export of Keywords
Quick SERP Preview
Customizable Search Engines (add/remove engines)
Simple & Free to Use

Pricing Plan:

Soovle is completely free to use and doesn’t offer any paid plans. You simply visit the website and start generating keyword ideas without needing to sign up or pay for anything. Unlike tools such as Ubersuggest that come with tiered pricing, Soovle keeps it simple with free access for everyone.

Conclusion

There are several keyword research tools available for creating an SEO strategy, and each one offers different features and benefits. Google Keyword Planner, SEMrush, Ahrefs, and Keywords Everywhere are some of the best tools for beginners, and they can help you find the most relevant and profitable keywords for your business.

By using these tools, you can create content that will attract more traffic and conversions. By understanding the different types of keywords and their intent, you can develop a keyword strategy that will help you reach your target audience and achieve your business goals.

In short, these tools will help you find the keywords that will help your website rank higher on search engine results and increase visibility and traffic.

By regularly researching and optimizing your keywords, you can improve your SEO efforts and drive more success for your business. So, take the time to research and invest in the right keyword research tools for your business, and you’ll be well on your way to achieving your goals.

FAQs

What is keyword research?

Keyword research is the process of researching prominent search terms that people use in search engines like Google and strategically incorporating them into your content so that it ranks better on the search engine results page.

What are the top keyword research tools for SEO?

Some of the top keyword research tools for SEO are:

Semrush
Google keyword planner
Serpstat
Keywords Everywhere
Ubersuggest
Ahrefs

What do keyword research tools do?

Keyword research tools are designed to help you find the right keywords to optimize your website and content for search engines. They typically provide features such as keyword discovery, search volume, keyword difficulty, competitor analysis, CPC, SERP analysis, long-tail keyword suggestions, and local keyword analysis.

Is Google Keyword Planner free to use?

Google Keyword Planner is absolutely free to use. It allows you to research keywords, see how often they’re searched, and get ideas for new keywords. It’s simple to use and is a great starting point for keyword research.

Why is keyword research important?

Keyword research is important because it helps you understand what people are searching for online, and it helps you optimize your website and content for those keywords. By targeting the right keywords, you can increase the visibility of your website and drive more traffic to it.

Can I use keyword research tools for free?

Yes, there are many free keyword research tools available, such as Google Keyword Planner, Keywords Everywhere, and UberSuggest. However, many of the more advanced tools will require a paid subscription.

How do I use a keyword research tool?

The process of using a keyword research tool will vary depending on the specific tool you’re using. However, most tools will require you to enter a seed keyword, and then they will provide a list of related keywords, along with data such as search volume and competition.

Is it possible to do keyword research without using a tool?

Yes, it is possible to do keyword research without using a tool, but it can be more time-consuming and less accurate. Keyword research tools can automate the process and provide valuable data that would be difficult to gather manually.

September 4, 2025

How to Detect Fake News and Deepfakes Using AI Tools: A Complete Guide
In this digital age, it is complicated to understand what you believe by watching online. Misinformation is rapidly spreading everywhere, from videos that look impossibly real to news stories that twist the truth. Deepfakes videos, images, or audio altered using AI are becoming increasingly common, and they can be used to impersonate people, spread scams, or manipulate public opinion. The scary part is how convincing they can be.

However, there is also a way to save yourself from falling into this trap. Using the right method, anyone can learn to identify manipulated content and protect themselves from misinformation. In this article, we’ll take a close look at what Deepfake photos and videos mean, where they are most often used, and the practical ways you can detect them.

What Is a Deepfake?

A deepfake is a type of synthetic media is a video, image, or audio clip, that’s been created or altered using artificial intelligence to look or sound real. The term comes from combining “deep learning” with “fake,” highlighting the AI technology behind it.

Modern deepfakes can imitate a person’s face, voice, or even movements with startling realism. Some of the most common forms include:
- Face swaps: Replacing someone’s face in a video with another person’s.
- Lip-sync deepfakes: Keeping the original face but digitally altering the speech so the mouth matches different words.
- Voice cloning: Replicating a person’s voice, tone, and speech patterns without using their face at all.
What are deepfakes and How are Startups commercializing it

Deepfakes have gained massive popularity in recent times. Lets understand What are deepfakes and How are Startups commercializing it?

StartupTalkyPratiksha Bajikar

Why DeepFakes Are Hard to Spot?

DeepFakes can look incredibly realistic. The Kaggle Deepfake Detection Challenge demonstrated just how sophisticated AI-generated videos have become, with prizes of $1,000,000 awarded to teams developing the best detection algorithms.

However, beyond machine learning, the public’s ability to spot subtle cues can play a crucial role in fighting misinformation.

How to Identify DeepFake Images and Videos Like a Pro?

How to Identify DeepFake Images and Videos

Detecting a DeepFake isn’t always easy, but there are visual, behavioral, and technical clues that can help. Here’s what to look for:

Visual Inconsistencies

Unnatural lighting, flickering edges, blurred backgrounds, or overly smooth skin can indicate manipulation. Also, watch for mismatched shadows or reflections, which AI often fails to reproduce accurately. Small distortions in the background or objects may further reveal that the video has been altered.

Facial Anomalies

Misaligned eyes, distorted teeth, unusual blinking, or inconsistent aging between facial features are common giveaways. Pay attention to subtle asymmetries in the face, such as uneven lips or jawline changes, which often appear in DeepFakes. These imperfections may not be immediately obvious, but can raise suspicion.

Lip-Sync Mismatches

When the audio doesn’t align perfectly with the mouth movements, it’s often a warning sign. Listen for unnatural pauses or timing errors in speech, and observe if facial expressions match the tone and emotion of the voice. Inconsistencies here are common in AI-generated videos.

Facial Hair, Moles, and Details

Facial hair may look unnatural, or moles and freckles may shift inconsistently. Check whether beards, sideburns, or mustaches appear patchy or blurry. Tiny features like blemishes, scars, or beauty marks may also move or change shape unnaturally.

Metadata Manipulation

Check file creation and modification dates. DeepFake tools often alter or erase metadata, leaving behind inconsistencies. If metadata seems missing or contradictory, it could indicate that the video was exported or tampered with multiple times. Comparing metadata across similar files can reveal suspicious discrepancies.

Reverse Search Tools

Use TinEye or Google Image Search to track original images or video thumbnails. If a similar video exists elsewhere with different content, it’s likely a fake. This can also help identify if a frame from a video has been reused in a different context, a common tactic in misinformation campaigns.

Specialized Detection Tools

Free browser plug-ins like DeepFake-o-Meter or AI platforms like Microsoft Video Authenticator and Intel’s OpenVINO can analyze content for DeepFake artifacts. These tools can detect subtle inconsistencies that are invisible to the naked eye, such as unnatural pixel patterns, temporal inconsistencies, or AI-generated noise.

With practice, anyone can become more adept at spotting DeepFakes by paying attention to these subtle signs. Over time, combining observation skills with technical tools will significantly improve your ability to discern real from fake.

Deepfakes: Understanding Its Implications, Mitigation Plan & Digital Laws

Let’s take a deep dive into the deepfake issue and see if any probable solutions are in sight.

StartupTalkyPrithvi Durai

Key AI Techniques to Detect DeepFakes

As deepfakes become more sophisticated, AI offers powerful ways to spot them. Here are the main techniques used in detecting fake media:

Convolutional Neural Networks (CNNs)

CNNs analyze images by detecting edges, textures, and patterns through multiple layers. Trained on real and manipulated media, CNNs spot subtle anomalies in skin texture, lighting, facial landmarks, or blinking patterns that humans might miss. They excel at detecting inconsistencies in facial features, resolution, and reflections in the eyes.

Recurrent Neural Networks (RNNs)

RNNs specialize in analyzing sequential data, making them ideal for videos. They detect irregular motion, lip-sync errors, or unnatural expressions over time. LSTM-enhanced RNNs track temporal patterns to identify inconsistencies in movements or speech.

Autoencoders

Autoencoders learn to compress and reconstruct authentic images or videos. When fed a deepfake, the reconstruction often contains subtle errors or artifacts. These discrepancies help reveal AI manipulations in pixel distributions or overall structure.

AI-Based Audio Analysis

AI can analyze voice tone, rhythm, and modulation to spot fake audio. Deepfake audio often has unnatural pitch, cadence, or breath patterns. Spectral analysis further highlights frequency or amplitude inconsistencies typical of synthetic speech.

Biometric Analysis

Biometric Insights for Security

Biometric cues like blinking patterns, pupil dilation, and micro-expressions are difficult to fake. AI models can detect abnormal gaze, unnatural facial movements, or inconsistent micro-expressions, especially useful for authentication and security contexts.

Adversarial Training

Generative Adversarial Networks (GANs) train detection models against fake generators. The discriminator learns to identify subtle forgeries while the generator improves, creating a constantly evolving detection system that adapts to new deepfake techniques.

Forensic Analysis

AI examines digital fingerprints such as metadata, compression artifacts, and noise patterns. Irregular timestamps, abnormal pixel noise, or unusual compression artifacts often reveal tampering in images, videos, or audio.

Transfer Learning

Pre-trained AI models are adapted to detect new deepfake types quickly. By fine-tuning models on updated datasets, transfer learning allows rapid detection of emerging manipulations without starting from scratch.

Attention Mechanisms

AI models focus on high-risk areas, like eyes, mouth, or lighting inconsistencies. This targeted analysis helps detect subtle artifacts, such as mismatched reflections or shadows, that might otherwise go unnoticed.

Hybrid Models

Hybrid models combine CNNs, RNNs, and attention mechanisms for robust detection. By integrating spatial, temporal, and focused analysis, they excel at spotting complex manipulations in both images and videos, useful for news verification, legal evidence, and social media monitoring.

Conclusion

Deepfakes represent a major challenge in the digital age, but AI provides powerful tools to detect and combat this growing threat. By learning sophisticated machine learning models, we can identify and mitigate the risks posed by deepfakes, protecting the integrity of information in our increasingly digital world. As AI continues to advance, so too will our ability to detect and defend against these forgeries.

Furthermore, raising public awareness and promoting digital literacy can help individuals critically assess the content they encounter online. Collaboration between tech companies, policymakers, and researchers is essential to create effective regulations and detection standards. Ultimately, a combination of AI innovation and human vigilance will be key to maintaining trust in digital media.

The Potential Of Ai Facial Recognition, From Applications To Ethical Considerations

Discover the diverse applications of AI facial recognition technology across sectors such as security, healthcare, education, and more, while delving into the ethical considerations it raises.

StartupTalkySubham Kumar

FAQs

What is a deepfake?

A deepfake is a type of synthetic media—video, audio, or image—created using AI to mimic real people or events. They often involve face swaps, lip-sync alterations, or voice cloning.

How can I spot a deepfake video or image?

Look for visual inconsistencies like unnatural lighting, flickering edges, mismatched shadows, or blurred backgrounds. Check facial anomalies such as odd blinking, distorted teeth, or shifting moles and freckles.

What are the signs of deepfake audio?

Deepfake audio often has robotic tone, unnatural pauses, or inconsistent breathing. AI-generated voices may lack natural pitch variations or emotional expressions.
September 3, 2025

Top Most-Promising Eco-Friendly Franchise Businesses in India: A Complete Guide

Choosing a franchise in India has never looked more promising. One of the most interesting shifts in recent years has been the rise of eco-conscious businesses. With climate change debates and government schemes promoting renewable energy, opting for eco-friendly franchises is a rewarding choice.

Nowadays, organic food stores are opening in every major city, solar power companies are finding takers in both homes and factories, and recycling ventures are turning waste into opportunity. Analysts believe India’s green economy could grow $200 billion by 2030, which explains why franchise brands built around sustainability are attracting serious interest from entrepreneurs.

If you are one of those who want to start an eco-friendly business franchise in India that not only makes money but also creates a positive impact, this article brings you a hand-picked list of the most promising eco-friendly franchise opportunities.

What Are Green Franchises?
How Green and Sustainable Business Franchises are Molding the Business Future?
Why Should You Invest in Green or Eco-Friendly Franchises?
List of Green and Eco-friendly Franchises Opportunities In India

What Are Green Franchises?

The concept of a green franchise or eco-friendly franchise refers to a business that operates under an established brand and offers products or services that are environmentally friendly. Sustainability is a key focus of these franchises, and they strive to lessen the negative impact on the environment.

Green franchises span a wide range of sectors, including renewable energy, organic food, eco-friendly cleaning services, and sustainable products. With growing consumer demand for environmentally conscious solutions, these franchises allow entrepreneurs to run a profitable business while contributing to a greener economy.

How Green and Sustainable Business Franchises are Molding the Business Future?

India’s business landscape is shifting as sustainability takes center stage. With growing awareness of climate change, stricter plastic bans, and government-led initiatives, eco-friendly businesses are becoming the future.

Major initiatives like the Smart Cities Mission and Make in India are driving greener practices, while India’s COP26 pledge to achieve net-zero carbon emissions by 2070 underscores its long-term vision of balancing growth with responsibility.

The market outlook is equally promising. Studies show that India’s green technology sector is projected to grow at a CAGR of 16.41% (2024–2031), and the eco-friendly product market has expanded by 73% in the last 5–7 years, reflecting rising consumer demand for sustainable alternatives.

Why Should You Invest in Green or Eco-Friendly Franchises?

Franchising in the green business space is not only profitable but also purpose-driven. Here’s why it makes sense in 2025 and beyond:

Rising Consumer Demand: Customers are actively choosing eco-friendly goods and services, creating a growing market.
Brand Reputation Boost: Aligning with sustainability strengthens brand image and builds consumer trust.
Government Incentives: Eco-conscious franchises may qualify for tax breaks, grants, or funding support.
Long-Term Cost Savings: Energy-efficient technologies and sustainable practices cut operational expenses.
Lower Waste Costs: Eco-friendly waste management reduces overheads.
Future-Proofing: Staying sustainable keeps franchises ahead of shifting consumer preferences.
Innovation Opportunities: Opens doors for R&D in clean tech, packaging, and recycling solutions.
Employee Retention: Attracts socially conscious talent who value green workplace culture.
Global Relevance: Positions the business as part of the solution to climate change.
Unique Selling Point: Differentiates franchises in a crowded market with sustainable offerings.

List of Green and Eco-friendly Franchises Opportunities In India

Green Trends (Salon) Franchise

Franchise Fee	INR 5–10 lakhs
Interior Cost	INR 15–20 lakhs
Equipment Cost	INR 15–20 lakhs

Green Trends - Top Eco-Friendly Franchise Businesses in India — Green Trends – Top Eco-Friendly Franchise Businesses in India

A leading salon brand promoting organic and eco-friendly beauty products. 375+ salons across 50+ cities offer haircuts, styling, skincare, makeup, and spa services. Green Trends combines sustainability with luxury, making it attractive to eco-conscious clients seeking high-quality salon services. The brand regularly updates its product line to stay ahead in the organic and chemical-free beauty market.

AUM Nature Franchise

Dealer Franchise Area	750 sq. ft.
Investment	INR 2–10 lakhs
Brand Fee (Unit)	INR 1.25 lakhs
Brand Fee (Master)	INR 4 lakhs

AUM Nature offers eco-friendly products like bags, stationery, organic foods, and handmade items. It is known for quality and sustainability, and it is a trusted brand for green products. The brand emphasizes ethical sourcing and handcrafted products, appealing to environmentally conscious consumers. It also provides training and support to franchisees to ensure smooth operations and brand consistency.

Simply Fresh Franchise

Model Type	FOFO / FOCO models available
Investment	INR 12–15 lakhs
Revenue Sharing	Franchisee 90%, Franchisor 10%
Break-even	6–12 months

Simply Fresh - Top Eco-Friendly Franchise Businesses in India — Simply Fresh – Top Eco-Friendly Franchise Businesses in India

A technology-driven agriculture brand using hydroponics and AI for high-quality produce. It is well-known as India’s largest “Plant Factory.” Simply Fresh helps franchisees adopt modern farming techniques, ensuring high yield and quality produce. The franchise also benefits from strong brand recognition and industry expertise in innovative agriculture.

Organik Zone Franchise

Space	300–400 sq. ft.
Set-up time	30 days
Franchise fee	INR 1–2 lakhs
Infrastructure investment	INR 3–5 lakhs
Total investment	INR 4–6 lakhs
Break-even	10–12 months

Organik Zone - Top Eco-Friendly Franchise Businesses in India — Organik Zone – Top Eco-Friendly Franchise Businesses in India

Organik Zone, a part of Ethix Health Care, provides organic snacks, confectionery, personal care, and wellness products with CGMP-certified units. The brand appeals to health-conscious families and individuals seeking authentic, chemical-free products. Organik Zone also offers ongoing support in store management, marketing, and product training.

Bethliving Franchise

FOFO (Franchisee-owned, Franchisee-operated)	INR 13–18 lakhs
FICCO (Franchisee-invested, Company-operated)	INR 25 lakhs

Bethliving - Top Eco-Friendly Franchise Businesses in India — Bethliving – Top Eco-Friendly Franchise Businesses in India

It was founded in 2014 in Bangalore. Bethliving specializes in eco-friendly home décor, including modular kitchens and durable, sustainable products. The brand uses advanced technologies to ensure its products are durable, eco-conscious, and visually appealing. Furthermore, this brand provides marketing support and design consultation for franchisees to attract premium customers.

Terragreens Organic Franchise

Area required	600–700 sq. ft.
Investment	INR 20–30 lakhs

Terragreens Organic - Top Eco-Friendly Franchise Businesses in India — Terragreens Organic – Top Eco-Friendly Franchise Businesses in India

Terragreens Organic, based in Hyderabad, offers cereals, dry fruits, and spices with a focus on purity and chemical-free products. The brand focuses on affordable organic options to reach a wider customer base while maintaining high-quality standards. Terragreens provides franchisees with training, marketing support, and supply chain assistance to ensure smooth operations.

The Kabadiwala

Investment	INR 3–5 lakhs
Monthly returns	INR 30,000–INR 60,000

Sahil Goyal envisioned a tech-enabled, efficient waste management system that empowers communities to recycle more effectively. The Kabadiwala franchise allows entrepreneurs to operate local collection centers, directly contributing to cleaner neighborhoods while generating steady income. Franchisees also benefit from government initiatives like Swachh Bharat, which provide grants and subsidies to help scale operations sustainably.

Banyan Nation

Investment	INR 6–8 lakhs
Monthly returns	INR 50,000–INR 70,000

Banyan Nation, recognized by the World Economic Forum for its innovative approach, uses data analytics and technology to optimize plastic recycling. Franchisees operate local collection centers that feed into large-scale processing operations, supplying recycled plastic to multinational brands. The brand provides strong operational and marketing support, making it a scalable and socially impactful business opportunity.

GreenNest India

Investment	INR 3 lakhs
Average monthly profits	INR 30,000

GreenNest India was founded by Shruti Sharma, driven by her passion for greenery and sustainable living. Franchisees benefit from comprehensive support, including hands-on training and guidance on marketing to urban clientele, making it an attractive, eco-friendly business opportunity.

Country Veggie Franchise

Franchise fee	INR 2–3 lakhs
Infrastructure investment	INR 10–20 lakhs
Total investment	INR 12–23 lakhs
Space	1000–1500 sq. ft.
ROI	80%
Payback period	12–24 months
Set-up time	30 days

Country Veggie – Top Eco-Friendly Franchise Businesses in India

Country Veggie connects local farmers with retailers, restaurants, and hotels, ensuring the efficient supply of fresh produce. The brand promotes farm-to-table freshness while supporting local agriculture and maintaining high-quality standards. Franchisees benefit from a robust logistics network and a strong demand for fresh produce in both urban and semi-urban markets.

Conclusion

Investing in a green franchise isn’t just beneficial for the planet; it can also be highly profitable. These eco-friendly businesses demonstrate that small, sustainable steps can create a significant impact. By choosing to go green, you not only contribute to a healthier environment but also tap into a growing market with strong potential. Start your sustainable journey and make a meaningful difference, while building a rewarding business at the same time!

FAQs

How long does it take to break even in an eco-friendly franchise?

On average, most green franchises reach break-even within 6–24 months depending on investment size, operational efficiency, and customer demand.

Do I need prior experience to run a green franchise?

Not necessarily. Many eco-friendly franchise provide full training, operational support, and marketing assistance to new franchisees, making them beginner-friendly.

Which eco-friendly franchises are the best to start in India?

Some of the top green franchises include:

Green Trends
AUM Nature
Simply Fresh
Organik Zone
Bethliving
Terragreens Organic
The Kabadiwala
Banyan Nation
GreenNest India
Country Veggie

September 3, 2025

Top Dropshipping Companies in India 2025

Dropshipping in a country like India is gaining popularity with each passing day. The unmistakable profit potential of dropshipping is tempting people to delve into it. In recent times, numerous companies have been established to meet the requirements of various resellers.

If a person owns a dropshipping store, he gets deals from some prominent companies, thereby negotiating a reasonable sum of money for their service. Dropshippers can deal with various niches and types of products according to your or the needs of resellers. According to a survey, the dropshipping business in India will grow at a rate of 10% every year.

What is Dropshipping?
Benefits of Dropshipping
Top Wholesale Dropshipping Companies in India

What is Dropshipping?

Dropshipping is a form of e-commerce business in which you sell products that you never use. You only purchase these items at wholesale cost after your customer has already paid you at retail cost. You don’t have to worry about fulfillment or inventory issues at all.

Dropshipping companies are divided into two categories. Companies that connect producers and retailers, such as you, are first-class companies, while companies dealing in various products are second-class. Some of these companies may choose to concentrate on a particular niche like phones, laptops, leggings, jewelry, laptops, and other accessories.

The dropshipping market size in India is growing rapidly. In 2024, it was valued at around USD 10.8–20.8 billion and is expected to reach USD 67–102 billion by 2030–2033, growing at a CAGR of 22–26%. Fashion is the largest segment, while food and personal care are growing fastest. This growth is driven by rising internet use, smartphones, e-commerce platforms, low investment needs, and supportive digital policies, making it a promising opportunity for entrepreneurs.

Benefits of Dropshipping

Dropshipping offers several benefits to online retailers:

Low startup costs
Convenience and efficiency
Eradication of up-front inventory
Mobility in running a dropshipping website
Wider product selection
No shipping

Top Wholesale Dropshipping Companies in India

S. No.	Company	Key Focus	Headquarters / Origin
1	IndiaMart	Largest B2B marketplace for wholesale & dropshipping	Noida, India
2	TradeIndia	B2B platform for suppliers, exporters, and wholesalers	New Delhi, India
3	ExportersIndia	Online directory for exporters, suppliers, and buyers	New Delhi, India
4	BaapStore	Ready-made dropshipping store solutions	India
5	Cokoon	Fashion & apparel dropshipping	India
6	Jim Trade	Product directory for B2B & wholesale trade	India
7	Hothaat	Lifestyle & fashion product dropshipping	India
8	WebdealIndia	Electronics & general dropshipping supplier	India
9	Snazzyway	Women’s fashion & lingerie dropshipping	India
10	Shopify	Global e-commerce & dropshipping platform	Canada
11	Wholesalebox	Wholesale fashion & lifestyle B2B platform	Jaipur, India
12	SaleHoo	Global dropshipping supplier directory	New Zealand
13	Meesho	Social commerce & reselling platform	Bengaluru, India
14	Seasonsway	Clothing & fashion dropshipping	India
15	Modalyst	Global dropshipping for fashion & lifestyle	USA

IndiaMart

Indiamart is undoubtedly the best company that allows suppliers to connect with retailers. It lets consumers negotiate directly with the wholesalers. After signing up on their site, you can have access to wholesale suppliers of different products like furniture, food, jewelry, etc. IndiaMart acts as a platform connecting businesses with potential drop-shippers rather than being a single drop-shipper itself. In addition to this, it is the topmost Indian drugstore drop shipper.

TradeIndia

TradeIndia was established in 1996 as a B2B company which helps retailers to connect to wholesalers. This company has done very well, especially in ensuring that dropshippers have access to trusted suppliers. There are lots of suppliers in its database to meet your dropshipping needs. The best part is that it is free to join. Instead of offering its own products, TradeIndia hosts suppliers and manufacturers who handle inventory and shipping while you, the retailer, focus on marketing and sales. They offer a variety of services ranging from general merchandise to pharmaceuticals, with prices varying depending on the product and provider.

Global Dropshipping Market Size (FY2020 - FY2026) — Global Dropshipping Market Size (FY2020 – FY2026)

ExportersIndia

As the name itself implies, ExportersIndia is a B2B portal where Indian suppliers and manufacturers are connected with resellers from all over the world. Due to the support it has provided to the resellers, this company has received lots of positive reviews over the years. As a reseller, there are lots of benefits to registering with a company like this since it is completely dedicated to dropshipping. The directory enables retailers to access top brands like ACE, MIRAJ, PARAG, and so on.

BaapStore

Baapstore

Another company dedicated to dropshipping is Baapstore. It is one of the first sets of websites for dropshipping, founded some years ago in India. It is a platform to access various types of products that you can take advantage of.

Baapstore constantly continues to upgrade its services to ensure the best experience for resellers. For example, they have joined forces with leading brands like Speed Post, Aramax, Ecom Express, FedEx, and Delhivery. These partnerships allowed them to deliver items promptly. They also protect customers when products are not compliant with the required standard.

Cokoon

Cokoon (Previously Coorgle Dropshipping) is one of the best-automated platforms problems in India, which works in the sector of wholesale dropshipping. The UI of the portal is simple, which allows people to access it quickly and without facing any issues. You can use this if you are into this business for the first time and do not want to face any problems. Retailers who do not like the name of wholesalers everywhere on the product can access this portal and get products without any wholesaler trademark. The company has also acquired Bluember to expand its portfolio and cater to a larger audience. Hence, Cokoon is considered one of the best sites for retailers.

Jim Trade

JimTrade, like TradeIndia, is a B2B portal connecting dropshippers with the best dropshipping suppliers in India. Since its foundation, JimTrade has aimed to broaden the exposure of dropshippers to a vast array of products, providing access to thousands of Indian manufacturing products. It operates as an online directory where manufacturers, exporters, and traders can showcase their offerings to potential buyers, both domestic and international. If you have a fondness for Indian products, exploring this website is a must to discover the best dropshipping suppliers in India.

Hothaat

Hothaat, an Indian dropshipping company established in 2012, is among the modern dropshipping outfits in India. It has successfully integrated top features into its website to empower Indian dropshipping suppliers, enabling them to maximize their earnings from marketing endeavors.

Hothaat is a different company from the others stated above. Also, it is always in search of new and innovative products that dropshippers can sell. A major advantage of working with this company is the support it gives. It ensures that dropshippers don’t have any problem selling products from its platform.

WebdealIndia

Webdealindia functions as one of the best Indian dropshipping companies, operating as an online wholesale marketplace. This implies that manufacturers from India and other countries around the world can display their products. This website has been known over the years to give dropshippers access to premium companies all over the world. It is a website that is very easy to navigate as you can browse by category. It also enables dropshippers to know when manufacturers introduce new products into the market.

Market Size of E-commerce Industry Across India (FY2014 - FY2030) — Market Size of E-commerce Industry Across India (FY2014 – FY2030)

Snazzyway

Snazzyway Dropshipping, one of the leading dropshipping providers in India, specializes in offering lingerie to dropshippers. You gain access to high-quality bras, panties, bikinis, and more. Over the years, this website has perfected its niche, ensuring that only top-tier fashion lingerie is accessible to dropshippers. With a commitment to offering only the highest standard of fashion lingerie, Snazzyway has become a trusted choice for those in the dropshipping business, ensuring both quality and style.

Shopify

Shopify, a leading marketplace, enables you to host and resell products on your eCommerce site. Oberlo, its dropshipping feature, eliminates upfront inventory costs. Shopify stands out for its transparency, profit potential, and excellent support for any delivery issues. It provides a user-friendly platform to manage various sellers and set prices for your products effortlessly.

Wholesalebox

WholesaleBox is an Indian B2B platform catering specifically to dropshippers and small retailers. They focus on providing fast-selling products across various categories like clothing, homeware, and accessories, all sourced directly from factories at competitive prices. Their dropshipping model eliminates the need for retailers to hold inventory, as WholesaleBox handles storage, packaging, and shipping once a customer order is placed. This allows businesses to start with minimal investment and scale up quickly. Additionally, WholesaleBox offers credit facilities, website creation tools, and dedicated customer support, making it a comprehensive solution for aspiring entrepreneurs in India.

SaleHoo

This key player in dropshipping has established its reputation by offering a comprehensive platform for online sellers’ success. With over 8,000 vetted wholesale and dropship suppliers, SaleHoo provides access to 1.6 million popular products at lucrative prices. Noteworthy features include 24/7 support and a supportive online seller community. Additionally, they provide free training to aid in business expansion.

Meesho

As a leading Indian social commerce platform, Meesho aims to be the go-to for dropshipping. With a mission to onboard 20 million entrepreneurs, it has been backing 2 million resellers and 20,000 manufacturers across 500 towns since its 2015 inception. They typically charge a 10-15% commission on each sale, prioritize an anti-counterfeit policy, and deactivate seller accounts violating their policies. Plus, they provide robust customer support and regular training sessions for sellers’ success.

Seasonsway

Seasonsway, a highly dependable dropshipping company, stands out by collaborating with some of the world’s leading brands. With Seasonsway, you can buy products at affordable rates and have the flexibility to set your own selling prices. The company offers comprehensive support, taking care of the entire process from storage to packaging and shipping. This means you only need to focus on taking orders from your customers while Seasonsway handles the logistical aspects. In essence, Seasonsway takes away the stress of investing in and storing inventory, streamlining the entire order delivery process for your convenience.

Modalyst

Modalyst mainly sells jewelry and hair accessories, including hair extensions and clothes. Since India is famous for its gold, Modalyst becomes a perfect partner if you want to dropship jewelry in India.

It connects easily with Alibaba, BigCommerce, Wix, and Shopify. Once set up, the system automatically sets your product prices, shows your profit margin, capital cost, and final sale price.

After an order is placed, you’ll also get a tracking number that you can share with your customer to keep them updated.

FAQs

What is Dropshipping Business?

Dropshipping is an online retail business where you act as an intermediary. You don’t need to keep products in stock. When a customer orders, you buy the product from a supplier who ships it directly to the customer. You earn a profit on the difference between the selling price and the supplier’s cost.

Why is Dropshipping important?

Dropshipping is a low-investment, inventory-free business that allows you to sell anything, anywhere, anytime, and earn a passive income.

How to do dropshipping in India?

Starting a dropshipping business in India involves 5 key steps:

Find a niche and products
Source reliable suppliers
Set up your online store
Market your store
Provide excellent customer service

Does dropshipping work in India?

Dropshipping can work in India with the right products, marketing, and reliable suppliers, but it’s not a guaranteed quick-fix or get-rich-quick scheme.

Which are the best dropshipping platforms in India?

Top dropshipping platforms in India include Shopify, Meesho, IndiaMART, WholesaleBox, and SaleHoo, each offering strengths like niche-specific products, easy store setup, or COD integration.

September 3, 2025

Top Performance Management Software for 2025: Best Tools for Businesses & Small Teams

A study conducted by McKinsey and Company shared a report, which explains why employees have quit their jobs, and the most common reason was a lack of career growth and advancement. Hence, it becomes important for companies to track the performance of their employees and groom them for future roles.

Monitoring the performance of an employee in an organization and aligning their skills according to the goal of the company are crucial tasks. The efficiency of employees depends on how accurately you monitor their performance and help them to achieve their goals.
As a decision-maker in the company, you need to make data-driven decisions. So to push the right employee to the forefront and reward them with appropriate incentives, performance management software eases this task for you with valid data points.

For your convenience, we have handpicked some of the best performance review software that will eventually pave the way for your company’s growth.

Top Performance Review Software and Their Comparison

Tool	Real-time Feedback	360° Feedback	OKRs / Goals	Employee Recognition	Analytics & Reports	AI Assistance
HROne	✔	✔	✔	✔	✔	✔
PossibleWorks	✔	✔	✔	✖	✔	✔
Cornerstone PMS	✖	✔	✔	✖	✔	✖
Zimyo PMS	✔	✔	✔	✔	✔	✖
AssessTeam	✔	✔	✖	✖	✔	✖
PerformYard	✔	✔	✔	✖	✔	✖
Effy	✔	✔	✔	✔	✔	✔
Leapsome	✔	✔	✔	✔	✔	✖
ReviewSnap	✔	✔	✔	✖	✔	✖
Engagedly	✔	✔	✔	✔	✔	✖
Reflektive	✔	✔	✔	✔	✔	✖

HROne

Rating	4.4/5
Best For	Data Management and performance evaluation

Performance Management Software by HRone is the one-stop solution to review the performance of the existing workforce. Goal setting on a monthly, quarterly, or half-yearly basis is easier by just choosing the relevant templates. You only need to map the template with any department or designation you want to track the performance.

HROne - Best Performance Management Software — HROne – Best Performance Management Software

Acquire feedback from the clients or from the people you serve for better transparency and accurate performance statistics. Let your customers decide which of your employees is performing better using automatic feedback.

Features of HROne

It automatically assigns the goal to a recruit after the specific period you decide.
Capture customized feedback based on the role of an employee and modify the questions whenever you want.
9-box matrix to evaluate the best-performing employees with high potential and poor-performing employees.
Gauge the improvement of an employee and reward the high-performing employee in the organization with an appraisal or other rewards.

PossibleWorks

Rating	4.5/5
Best For	Performance review, Appraisals and Feedback

Keep your employees motivated and engaged with incentives and rewards based on their performance, and measure their performance with the robust PMS software of PossibleWorks. Set the goal and make the employee clear with their task. A clear goal assigned to an employee will increase efficiency and keep them motivated.

PossibleWorks - Best Performance Management Software — PossibleWorks – Best Performance Management Software

Align your workforce with the company’s vision and boost the productivity level with a goal-centric approach. Managers are enriched with performance and progress data, which helps them give extra attention to poor employees.

Features of PossibleWorks

Visually appealing data insights indicating top and poor-performing employees.
Continuous feedback between employees and managers creates a healthy work culture and improves worker efficiency.
Easy to track the performance throughout the year and gives proper insight for better appraisal decisions.

Cornerstone PMS

Rating	3.9/5
Best For	Recruitment, Onboarding, Performance and Goal Analysis

Cornerstone PMS is the software solution to assess your workforce properly and make better decisions. Assessment of the employee is important to upskill them with proper training and learning. The data-driven performance insights are sufficient enough to evaluate the best from the whole company.

Cornerstone PMS - Best Performance Management Software — Cornerstone PMS – Best Performance Management Software

This software will help to create healthy competition within the organization. Healthy competition encourages employees to work at their true potential. Award your best-performing employee and motivate the whole team to do their best. The dashboard is equipped with amazing filters to sort the employees based on different criteria.

Features of Cornerstone PMS

Make your review process in autopilot mode and automate the workflow.
Fill the skill gap of employees through proper assessment and learning.
Flexibility to set goals by the manager as well as by the employee.
Honour the employee with badges based on the feedback and their experience.

Zimyo PMS

Rating	4.6/5
Best For	Small companies and Multiple Channel Integration

Zimyo PMS comes with the most innovative dashboard with quick insight into goals and performance through charts. Easily create goals for employees and monitor the progress on the go. Help employees stay focused on their goals and achieve success with quality feedback and reviews.

Zimyo PMS - Best Performance Management Software — Zimyo PMS – Best Performance Management Software

This software will help to identify the employees who need the training to improve their skills. A skilled employee is a valuable asset for a company that generates huge profits in the long run. Create goals, engage the employee, monitor the progress, and reward the best performer.

Features of Zimyo PMS

Set metrics like KPIs to monitor the performance in a much better way.
Timely compensation and appraisal of employees based on their performance review.
Fully automatic appraisal process.
Modern design with an intuitive user interface.

AssessTeam

Rating	4/5
Best For	Team Performance and project specific productivity Tracking

Evaluate your employee’s strong points and pain points to utilize their potential for the benefit of the company with the help of the top performance management software, AssessTeam. This software will help you build an empire full of skilled employees.

AssessTeam - Best Performance Management Software — AssessTeam – Best Performance Management Software

It will track your project in real time and match the progress with the budget allotted to the project by comparing it to the timesheet of an employee. 360-degree evaluation of employees to provide them with optimum feedback and help them achieve their assigned goals.

Features of AssessTeam

1000s of preconfigured indicators to start tracking the performance with no difficulties.
Analyze the productivity in real-time and maximize the business growth.
Fully customizable according to the needs of the industry and your requirements.
Accessible on every device, including smartphones and tablets.

PerformYard

Rating	4.7/5
Best For	Customized performance and review process

PerformYard is one of the best performance management tools, offering a comprehensive software solution to track the performance of employees and align them with the goals of the company. Assigning responsibility to every employee, defining who needs to do what in the prescribed timeline, and monitoring the progress are straightforward with this intuitive tool.

PerformYard - Best Performance Management Software — PerformYard – Best Performance Management Software

1 on 1 feedback review to share important feedback about any employee in the organization before the review time. One can easily request feedback for their past performance on any specific work. This will create a continuous flow of feedback that eventually helps the software to provide the best results.

Features of PerformYard

High-end performance insights give a clear picture of an individual or team’s goals with colourful charts and figures.
Feedback tag to star performers to let other employees know their achievements.
Performance notes to save some important things for future review.
Send the review form to the right reviewer with a single click of a button.

Effy

Rating	5/5
Best For	Annual Review, Feedback and Surveys

Effy is an all-round top performance management system with an advanced and interactive user interface you must consider. Engage your employees, upskill their talent, and achieve employee retention by continuously monitoring and providing valuable feedback. Effy helps to create self-assessment reviews to identify strengths, weaknesses, and skills.

Effy - Best Performance Management Software — Effy – Best Performance Management Software

Use the skill matrix to align the available skill information and analyze which of your employees is lacking with which skills. This information is crucial for effective task assignment, ensuring that each employee is given responsibilities that align with their skill set. The performance review platform is the main part of any PMS software, offering a variety of templates to choose from and allowing you to set the frequency based on your specific requirements. This tool enhances the performance management process by providing valuable insights into employees’ skills and facilitating targeted task assignments for optimal productivity.

Features of Effy

Only 60 seconds are required to set up the software, and you’re good to go.
Insightful articles to help you with every aspect of performance management and utilize the true potential of the software.
Free templates of skill matrix to quickly put the skills information and analyze it further.
1-1 meeting with an employee to gauge the performance more efficiently.

Leapsome

Rating	4.8/5
Best For	Performance Management and Employee Engagement

Leapsome is a software solution dedicated to increasing the engagement, productivity, and skills of an employee. Loaded with all the features of simple management software, Leapsome is delivering remarkable results in improving the productivity of an employee. Also, recognize the best-performing employee with appropriate rewards and encourage others to do the same.

Leapsome - Best Performance Management Software — Leapsome – Best Performance Management Software

Unleash the true potential of the people in the organization and create a great place to work. Upscale your business growth by consistently polishing the skills of the workforce.

Features of Leapsome

Easy integration with your other tools to import employee data seamlessly.
Knowledge hub with all the essential resources to get the best out of this tool.
Compensation and promotion management while tracking performance and analytics.
Seamless integration with your existing HR software.

ReviewSnap

Rating	4.1/5
Best For	Tracking employee review and goals

ReviewSnap is another great addition to our list. As an employee performance evaluation software with its performance-centric approach of delivering the best service for goals, feedback, review, and evaluation, this software is perfect for managing the performance of your employees. Whatever the objective of your goal is, it helps to achieve it by monitoring it at any time.

ReviewSnap - Best Performance Management Software — ReviewSnap – Best Performance Management Software

SMART (Specific, Measurable, Attainable, Realistic, Time-Sensitive) goal setting to align the team in the right direction and measure the performance and progress of the goal periodically. Consistently improve the performance of an individual employee and the whole team by providing continuous feedback.

Features of ReviewSnap

Review templates that are fully customizable according to your goal and objective.
A Robust Dashboard to have a quick insight to evaluate employees’ performance and areas of improvement.
The pricing structure is designed in such a way that you only pay for the services you need.
Easy self-assessment by the team to gauge everyone’s expertise.

How to Design a Performance Management System

Engagedly

Rating	4.4/5
Best For	Real-time feedback and productivity analysis

Engagedly is a well-known and trusted performance review software that believes in engaging employees with clear objectives and goals. If an employee is aware of how their contribution is affecting the growth of a company, they tend to work with better efficiency. This software empowers managers to train their employees on their shortcomings with a 360-degree assessment and continuous feedback.

Engagedly - Best Performance Management Software — Engagedly – Best Performance Management Software

It offers a 3E platform. Execute performance for performance review, OKRs and goal assignment, talent analytics & Mobility, and CXO insights. Enable development for real-time feedback and online learning. Engage People for rewards and recognition, remote work collaboration, and employee surveys.

Features of Engagedly

Capture innovative ideas from anyone in the organization.
Enhance employee engagement through badges and rewards.
Align your workforce with the organization’s culture.
A mobile app to use the software anywhere, anytime.

Lattice

Rating	4.7/5
Best For	Tracking performance and growth of employee

Turn on the productivity of your employees with Lattice. Set Goals and OKRs to align the workforce to fulfil the objective of a business. Lattice offers a performance-oriented solution to cater to businesses’ demands to measure the performance of employees and teams.‌‌

Lattice - Best Performance Management Software — Lattice – Best Performance Management Software

Get every employee’s latest report and evaluate their progress and performance. It helps to conduct surveys at different levels to know the work experience and other useful information.

Features of Lattice

The interactive dashboard is loaded with the latest and essential features.
The initiative Engagement feature is used to build strong relationships between employees and the company.
Make your employee stay Anonymous to get honest feedback from the manager.
An immersive way is available for employee development.

Namely

Rating	3.9/5
Best For	HR and workforce management

Namely, it is a platform that offers HR, payroll, benefits, and talent management services. Launched in 2012, it is currently used by over 1,200 midsized companies. Their entry-level plan provides basic features like a company news feed, employee directory, task lists, and more. The platform also offers general features such as an HR employee portal, analytics and reporting, and a self-service employee portal. If you opt for the HR Complete plan, you can access more advanced features such as HR payroll, benefits administration, compliance advice, and recruiting capabilities.

Features of Namely

Namely’s HRIS stores employee data, including attendance, performance, and benefits.
Payroll Management ensures accurate processing of payments, bonuses, and taxes.
Namely, HR streamlines Benefits Administration for health insurance, retirement plans, and perks.
Performance Management aligns employee goals with company objectives.
Namely HR’s Time Off Management simplifies leave requests and tracking for efficient management.

Synergita

Rating	4.6/5
Best For	Employee Performance Management

Synergita, a cloud-based software company, specializes in aiding organizations in effectively managing employee performance, development, and engagement. Using innovative solutions, Synergita enables organizations to seamlessly track and monitor employee performance through regular and insightful feedback. The platform fosters a dynamic environment for performance management, facilitating ongoing development and engagement initiatives that contribute to the overall growth and success of the workforce.

Features of Synergita

Set ambitious objectives for accelerated growth.
Ensure continuous alignment for shared goals.
Use data-driven insights for agile adjustments.
Monitor performance in real-time for goal achievement.
Foster collaboration and transparency for effective problem-solving.

Paycor

Rating	4/5
Best For	Human Resources and Payroll Management

As a publicly traded HR company, Paycor has secured over $250 million in funding and presently serves a user base exceeding 2 million. Going beyond traditional payroll services, Paycor extends support across various HR functions, including benefits administration, time tracking, and comprehensive features for career and talent development. With its robust offerings, Paycor provides organizations with a comprehensive HR solution that addresses diverse needs and contributes to streamlined and efficient workforce management.

Features of Paycor

User-Friendly Platform: Paycor’s intuitive dashboard simplifies onboarding and tasks for employees.
Compliance Assurance: Ensure tax and regulatory compliance with Paycor’s reporting tools.
Efficient Onboarding: Streamlined online process with personalized messages for new hires.
Tax Handling: Paycor manages tax calculations, filing, payments, and form distribution.
Time Management: Paycor Time enables clock-in/out, tracking PTO, and attendance.

Bamboo HR

Rating	4.5/5
Best For	HR management

BambooHR streamlines operations by consolidating various solutions into one platform, utilizing a single data source. This enables efficient employee data management, seamless talent acquisition, simplified payroll and benefits tracking, and insightful employee experience and performance evaluation. The platform, continuously enhanced with new features and integrations monthly, stands as a comprehensive and customizable solution, eliminating the challenges of siloed systems and disconnected workflows.

Features of Bamboo HR

BambooHR’s HR module centralizes employee records and documents.
The Applicant Tracking System (ATS) simplifies job posts and application tracking.
Onboarding tools manage paperwork, electronic signatures, and progress tracking for new hires.
Time-off management streamlines logging and approval, simplifying payroll processes.

Workday

Rating	4/5
Best For	Human capital management and financial management

Workday, a California-based cloud HCM solution established in 2005, seamlessly integrates with business applications. Ideal for medium to large-sized companies, it offers a unified platform for workforce management, covering recruitment, onboarding, performance evaluation software, and compensation. Workday provides a versatile solution for basic needs like time tracking and payroll or advanced features like analytics and HR management.

Features of Workday

Talent Management: Tools for employee development, onboarding, and rewards.
Core HR: A cloud-based system for organization-wide data management.
Integration: Workday Studio manages interfaces with other systems.
Recruiting: Cloud-based solution for user-friendly talent acquisition.
Time Tracking: Integrated system optimizing labor costs and ensuring compliance.

Trakstar

Rating	4.2/5
Best For	Employee performance management

Trakstar, a cloud-based performance review software, aids organizations and HR professionals in monitoring employee performance and facilitating feedback, goal management, and reviews. It fosters motivation and retention of top talent, aligns individual goals with organizational objectives, and offers real-time data insights.

Features of Trakstar

Applicant Tracking: Web-based system for collaborative hiring and organization.
Integrations: Trakstar integrates with job boards, Slack, Zoom, and PandaDoc.
Performance Reviews: Streamlines feedback with forms, surveys, and automated reminders.
Goal Management: Facilitates personal and team goal setting for HR and large enterprises.
360 Degree Feedback: Free tool for real-time feedback and recognition by managers.

Performly

Rating	4/5
Best For	Performance Management and HR

Performly, a cloud-based HR management software, integrates modules for talent and performance management, communication, employee services, employee review software, and logic services. Users can align daily tasks with objectives or projects using the talent management system, with ready-to-use meeting templates for performance reviews and feedback discussions.

Features of Performly

Talent management
Object and competency management
360-degree performance reviews
Feedback collection
Internal process management

Teamflect

Rating	4.8/5
Best For	Performance Management and Employee Engagement

Teamflect, an all-in-one performance management software for Microsoft Teams, allows users to manage OKRs, conduct performance reviews, exchange feedback, and more without leaving the Teams interface. As an official Microsoft partner, Teamflect ensures seamless integration with Teams chat and an intuitive dashboard, keeping performance management within the workflow. Notably, Teamflect’s free plan provides full functionality for up to 10 users with no time constraints.

Features of Teamflect

OKR Integration: Teamflect seamlessly tracks OKRs in Microsoft Teams.
360 Feedback: Facilitates easy collaboration through quick feedback.
Feedback Tool: Teamflect enables swift sharing and requesting of feedback.
Task Management: Effortlessly manage tasks in Microsoft Teams with Teamflect.
Teams Add-On: Streamlines employee activities as a Microsoft Teams add-on.

15Five

Rating	4.6/5
Best For	Employee Engagement and Performance Management

15Five, a performance management software, enhances organizational performance through continuous employee engagement. With a focus on holistic people management, the tool fosters collaboration, especially among remote teams, contributing to the overall advancement of the business.

Features of 15Five

Performance Management: 360° reviews, goal/OKR tracking, and feedback tools.
Survey Management: In-depth engagement surveys with customization.
Meeting Management: Weekly 1-on-1s and pulse ratings.
Employee Awards: Pulse surveys and social recognition.
Cultural Alignment: Coaching and manager training.

Reflektive

Rating	4.4/5
Best For	Continuous Feedback and Performance Management

Reflektive is a performance management tool that helps companies grow by keeping employees engaged and improving performance. It focuses on continuous feedback and building high-performing teams to boost productivity. It is one of the best performance management software for small businesses.

Key Features:

Share real-time feedback with teammates
Simple employee recognition system
Tag multiple people in feedback or recognition
Performance and talent calibration tools
Employee engagement surveys to measure and improve workplace culture

Conclusion

Performance appraisal software plays a vital role in monitoring and evaluating employee performance. Employees are like engine oil for the business, helping it run smoothly. So monitoring the performance and developing it further is most important. Every organization needs Performance Appraisal Software, irrespective of the size of the business, to achieve the best results possible, so choose the right tool from the above list and align your employees toward the business goal.

FAQs

What is Performance Review Software?

Performance Review Software is designed to improve business performance by tracking and evaluating employee productivity and performance. It ensures individual employees and teams are engaged and aligned with organizational goals.

What is the best Performance Review Software?

The following are the best Performance Review Software

HROne
PossibleWorks
Cornerstone PMS
Zimyo PMS
AssessTeam
PerformYard
Effy
Leapsome
ReviewSnap
Engagedly
Lattice
Namely
Performly
15Five
Teamflect

What is 360-degree feedback?

360-degree feedback means in the feedback process, not only the management can give feedback, but also peers or sometimes customers can even give their feedback for a team or individual.

How do you choose a good Performance Review Software?

Before choosing a performance review software for your company, do check these features:

Goal Management
Competency Management
Detail employee appraisal review
Good feedback system

What is the use of Employee Review Software?

Employee review software streamlines performance evaluations, facilitating goal tracking, feedback, and efficient assessment. It enhances communication between employees and managers, fostering continuous improvement and alignment with organizational objectives.

September 2, 2025

Top 10 Low-Cost Food Business Ideas with High Demand
Are you thinking of launching your own food business, but also stressed about the funding? Well, you are not alone. Some aspiring entrepreneurs hold back because they think stepping into the food industry demands huge investments, modern equipment, or a big commercial kitchen. However, the truth is that’s only half the story.

Nowadays, most profitable food ventures operate with a tight budget. There are plenty of opportunities that don’t require draining your savings, for example, home-based tiffin services and street food stalls, to online food consulting and cloud kitchens. All it takes is the right idea, a bit of creativity, and the willingness to get started.

In this blog, we will look at the best 10 low-cost food business ideas that are in high demand right now, along with simple steps to kickstart your journey without burning a hole in your pocket.

Why Small Profitable Food Businesses in India Are Perfect for Beginners?

Starting a small food business is easier than ever, thanks to low overheads and high consumer demand for niche, artisanal products. People are willing to pay more for quality, locally sourced, and sustainable food.

Popular low-cost options include specialty baked goods, home-based catering, and artisanal snacks. Some ventures can begin with as little as $100, while others, like meal kits or food carts, may need up to $15,000. With the right idea and quality focus, even a small setup can turn into a profitable business.

How to Start a Low-Cost Food Business with Minimal Investment ?

Low-Cost Food Business with Minimal Investment

Food Truck

Food trucks – Low-Cost Food Business with Minimal Investment

Food trucks have become a popular entry point into the food business, with the global market growing around 6.2% annually. They allow chefs to showcase their own unique menu while enjoying the flexibility of mobility.

Instead of waiting for customers to come to a restaurant, a food truck brings your food directly to where people are downtown, at parks, on beaches, or at events, making it easier to attract hungry crowds.

Benefits:
- Mobility: Serve customers wherever they gather, adapting to events, trends, and busy locations.
- Creative Control: Design a unique menu without the high costs of running a full-scale restaurant.
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Cooking Classes

If you enjoy a hands-on, personal approach, offering cooking classes can be a rewarding food business. You can teach in-person or online, with options ranging from live sessions to pre-recorded courses that students can watch anytime. Beyond sharing your skills, teaching helps you refine your own expertise and build meaningful connections with your audience.

Benefits:
- Scalability: A single class can grow into a digital platform, franchise, or brand. You can also boost revenue by selling related products or services to your students.
Bakery

Bakery – Low-Cost Food Business with Minimal Investment

If you love baking, starting a bakery can be a rewarding food business. With good recipes, an oven, and basic baking tools, you can create cakes, biscuits, and other treats for local customers. Focusing on corporate orders and small events can help you generate steady income, as many companies regularly place bulk orders for meetings and celebrations.

Benefits:
- Steady Revenue: Serving corporate clients and events ensures consistent orders and reliable income.
- Creative Freedom: You can experiment with new flavors, designs, and specialty products to stand out in the market.
Ice Cream Shop

Ice Cream Shop – Low-Cost Food Business with Minimal Investment

Ice cream is one of the world’s most loved desserts and a highly profitable food business idea. The global ice cream industry is projected to reach $112 billion by 2030, offering huge growth potential. You can serve ice cream alongside other desserts or specialize in varieties like frozen yogurt, gelato, sorbet, or frozen custard, giving you plenty of room to create a niche.

Benefits:
- Creative Control: With endless flavor combinations and presentation options, ice cream allows inventive entrepreneurs to stand out.
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Cloud Kitchen

Cloud kitchens are delivery-only restaurants that operate entirely online, making them one of the top food business ideas in 2025. With rising demand for food delivery through platforms like Swiggy and Zomato, cloud kitchens help entrepreneurs to serve a large customer base without the high costs of a traditional restaurant.

By focusing on a functional kitchen, necessary licenses like FSSAI, and consistent food quality, you can build a strong brand. Lower overheads, no rent for prime locations, no waitstaff, and minimal decor make this an attractive option for first-time food business owners.

Benefits:
- Lower Operating Costs: Savings on rent, staff, and dining infrastructure reduce financial risk.
- Scalability: Easy to expand menu offerings and reach more customers via multiple delivery platforms.
Chocolate Making

Homemade chocolates are always in demand, making chocolate-making a great small-scale food business. If you have the skills to craft delicious chocolates, you can run this business from home with minimal investment. You can experiment with flavors, fillings, and packaging to create a unique brand. Seasonal products for festivals, birthdays, and special occasions can help boost sales further.

Benefits:
- Low Startup Cost: This business can be started from home with basic equipment and ingredients.
- High Demand: Chocolates are a favorite treat for all ages and occasions, ensuring steady customer interest.
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Farsan Shop

Farsan Shop – Low-Cost Food Business with Minimal Investment

Farsan, or savory snacks, are a popular treat across India. Homemade namkeen and farsan are especially sought after, as many people prefer buying them ready-made rather than preparing them at home. This makes a farsan shop a lucrative home-based food business with strong local demand.

Benefits:
- High Demand: Savory snacks are a staple for festivals, gatherings, and everyday snacking.
- Low Startup Cost: Can be prepared at home with basic kitchen equipment and ingredients.
Meal Kits

Meal Kits – Low-Cost Food Business with Minimal Investment

Meal kits offer pre-portioned ingredients and recipes, allowing customers to prepare high-quality dishes at home with ease. This business blends the convenience of fast food with the satisfaction of home-cooked meals.

Meal kits can be sold via subscription, providing recurring revenue, or offered à la carte for more flexibility. With creative recipes and themed kits, you can target specific dietary preferences or cuisines to stand out in the market.

Benefits:
- Niching Opportunities: Meal kits are a relatively young business with plenty of room for new brands and untapped food niches.
Sauces

Sauces are a versatile and profitable product for first-time food entrepreneurs. Food lovers are always eager to try new flavors, and unique sauces can quickly build a loyal following, think of popular hot sauces or dessert toppings like butterscotch and custard. Sauces can be savory, sweet, spicy, or a combination, and they easily adapt to different cuisines and dietary preferences, making them a flexible product to sell.

Benefits:
- Customer Loyalty: Once customers find a sauce they love, they often become repeat buyers due to its versatility.
- Adventurous Clientele: Unique flavors and branding attract customers who are open to trying new products.
Potato Fry-Based Business

Potatoes are affordable, versatile, and perfect for creating various snack options. French fries, a favorite among fast-food lovers, are a simple yet highly popular choice. Many outlets use less-than-fresh potatoes and charge premium prices, creating an opportunity to offer a fresher, tastier alternative.

Starting a fry stall or small potato-based snack business lets you experiment with flavors like peri-peri, tandoori, cheesy, or honey chili fries, appealing to a wide range of customers.

Benefits:
- Low-Cost Ingredient: Potatoes are inexpensive and widely available, keeping startup costs low.
- Creative Menu Options: Endless flavor combinations and styles allow you to stand out in a crowded snack market.
Conclusion

The food industry is ever-evolving, offering endless opportunities for creativity, growth, and profitability. With a huge customer base and countless niches to explore, even first-time entrepreneurs can find a space to thrive.

Few ventures are as fulfilling as turning your passion for food into a business. Whether you are an at-home chef, a foodie with a unique recipe, or someone looking for a low-cost entry into entrepreneurship, starting a food business allows you to make money doing what you love, while delighting customers with flavors they can’t resist.

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FAQs

What are some Top 10 Low-Cost Food Business Ideas with High Demand?

Top 10 Low-Cost Food Business Ideas with High Demand are:
- Food Truck
- Cooking Classes
- Bakery
- Ice Cream Shop
- Cloud Kitchen
- Chocolate Making
- Farsan Shop
- Meal Kits
- Sauces
- Potato Fry-Based Business
Do I need professional culinary training to start a food business?

Not at all. While training helps, many successful entrepreneurs rely on family recipes, self-learning, or unique creativity to build their brand.

How long does it take to start earning profit in a small food business?

Most small ventures can start earning within 3–6 months, depending on investment, demand, and marketing. Home-based businesses may break even even faster.
September 2, 2025

Top 17 Free Digital Marketing Tools That Are As Amazing As Paid Tools

In the realm of business, marketing becomes an inherent aspect. A successful marketing strategy can propel your business to unprecedented heights, especially in this digital age where nearly everyone is connected online. Digital marketing has emerged as a pivotal component of overall marketing efforts.

In India, the digital marketing sector is witnessing rapid growth, with a yearly expansion rate of 20-27%. The country has seen a surge in digital marketing jobs, giving rise to numerous freelancers and digital marketing agencies. While digital marketing tools benefit beginners and freelancers significantly, they also offer valuable assistance to agencies and corporations. Presented here are free digital marketing tools, some of which boast exceptional paid features alongside their array of free offerings, capable of elevating your digital marketing endeavors to success.

Free Digital Marketing Tools

S. No.	Tool	Key Features	Category
1	Canva	Graphic design, templates, social media content	Design & Creativity
2	Buffer	Social media scheduling, analytics, engagement	Social Media Management
3	Google Analytics	Website traffic analysis, audience insights, conversions	Analytics
4	Answer the Public	Keyword research, search insights, content ideas	SEO & Content Research
5	Hubspot	CRM, marketing automation, lead management	Marketing Automation & CRM
6	UberSuggest	SEO analysis, keyword suggestions, site audit	SEO & Marketing Tools
7	BuzzSumo	Content research, influencer tracking, social analytics	Content Marketing
8	Google Keyword Planner	Keyword research, search volume, PPC planning	SEO & PPC Tools
9	MailChimp	Email marketing, automation, campaign analytics	Email Marketing
10	Ahrefs Webmaster Tools	SEO audit, backlink analysis, keyword tracking	SEO & Analytics
11	QuillBot	AI paraphrasing, grammar checking, writing assistant	AI Writing & Productivity
12	Semrush	SEO, PPC, competitor research, site audit	SEO & Marketing Tools
13	SimilarWeb	Website analytics, traffic insights, competitor analysis	Analytics & Market Research
14	Google Search Console	Site performance, indexing issues, search analytics	SEO & Analytics
15	Trello	Project management, task boards, team collaboration	Project Management
16	ChatGPT	AI conversation, content generation, coding help	AI & Productivity
17	Hootsuite	Social media scheduling, analytics, monitoring	Social Media Management

Canva

Website	www.canva.com
Rating	4.7 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Graphic design & video editing

Canva is a free tool that is used for graphic designing. It helps in creating social media posts, blog images, resumes, and many other design-related products. It is easy to use and individuals without prior experience in designing can use this tool.

Canva is preferred by over 2 million people globally. It has a variety of templates from which you can choose the ones you require. Canva even has built-in template sizes for different social media apps with the correct image size. For example – square size for Instagram, rectangular for Twitter, etc.

It has both free and paid versions. The paid versions come with yet many interesting features like access to all the stock photos and video footage, Instant animation, social media scheduling options and more.

Buffer

Website	Buffer.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Social media management

Social Media platforms like Instagram require you to post daily or consistently to increase your reach. Doing it daily can be tiresome work and sometimes you may miss out on posting the content. Buffer is a tool that helps you to schedule your posts earlier so that posts are done on your preferred social media platforms on time without you having to do it manually every time.

It helps individuals, businesses, and marketing teams streamline their social media presence by providing a centralized dashboard to manage multiple accounts, plan content, and engage with their audience. Buffer also offers features like post scheduling, social media analytics, team collaboration, and the ability to monitor and respond to social media conversations.

It is a free tool that will help you to connect your accounts from different platforms. Under the free plan, Buffer lets you connect up to 3 channels.

Buffer – The Social Media Management Tool for Small Businesses

Google Analytics

Website	www.canva.com
Rating	4.7 out of 5
Platforms Supported	Web, Android
Best For	Website Analytics

Google Analytics is a free tool by Google. It will help you in analyzing your website traffic. It provides a lot of details including the number of visits, active profiles, comparison of the visits over time, and a lot of other information.

Google Analytics helps you to find how people came to know about your website, what they do when they are on your website, you can gain information about who visits your website, and you can even find the most popular page on your website. Google Analytics helps you track the conversions on your website and it is one of the best free tools available to use for digital marketing.

Answer the Public

Website	Answerthepublic.com
Rating	4.6 out of 5
Platforms Supported	Web
Best For	Keyword Research

AnswerThePublic is a Free keyword research tool that helps users generate content ideas by providing insights into the questions and phrases people are searching for on search engines. It presents these insights in a visually engaging way, organizing them into categories like questions, prepositions, comparisons, and more.

Once you type a keyword in their website it gives you suggestions on what people have searched using that word. Answer the public helps you in finding your next topic or gives you a lot of topics so that you don’t run out of topics. You can find a wide range of topics and questions related to a variety of niches through Answer the public, and thus it can be another very useful tool for Digital marketers, content creators, bloggers, marketers, and SEO professionals looking to discover relevant topics and trends to create content that resonates with their target audience.

Hubspot

Website	www.hubspot.com
Rating	4.5 out of 5
Platforms Supported	Web
Best For	Marketing Automation

HubSpot offers various free tools, including the HubSpot CRM, Marketing Hub Free, Sales Hub Free, and Service Hub Free that cater to different aspects of business management and growth. These tools are designed to help businesses manage their customer relationships, marketing campaigns, sales processes, and customer support without requiring a paid subscription. While these free versions come with limitations compared to their paid counterparts, they can still be valuable for small businesses and individuals looking to get started with essential tools for managing their business operations. As your business grows, you can explore the advanced features offered by HubSpot’s paid plans.

UberSuggest

Website	Neilpatel.com/ubersuggest
Rating	4.4 out of 5
Platforms Supported	Web
Best For	Keyword research and SEO

Ubersuggest is free keyword research tool helps you in putting the perfect keyword that your content is needed. It gives you an update on what strategies are working for others and lets you apply them to your content and improve them. UberSuggest gives an insight into your competitors’ pages and also enables you to take a look at the popular keywords that can boost your content, which in return will provide you with organic traffic. The tool is said to provide accurate insights that lead to good results.

BuzzSumo

Website	Buzzsumo.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Content curation & influencer marketing

BuzzSumo is a versatile digital marketing tool that enables users to research and analyze content performance across various social media platforms. It helps marketers identify popular topics, track competitors, and discover trending content. The tool provides insights into which content is getting the most engagement, who is sharing it, and which influencers are promoting it. With BuzzSumo, businesses can create more targeted and engaging content strategies, leading to improved brand awareness, audience engagement, and online presence.

BuzzSumo does provide a free option for new users, via the 30-day free trial.

How To Find Trending Topics | Buzzsumo

Google Keyword Planner

Website	ads.google.com/home/tools/keyword-planner
Rating	4.7 out of 5
Platforms Supported	Web
Best For	Keyword Research and Analysis

Google Keyword Planner is said to be one of the most accurate tools for keyword research and analysis provided by Google as part of its Google Ads platform. It is primarily designed for advertisers to discover keywords relevant to their products or services and to plan their advertising campaigns. You can use this free tool to explore keyword ideas, get insights into search volume trends, competition, and bid estimates. It’s a valuable tool for SEO professionals, content creators, and marketers as well, helping them identify high-performing keywords for their organic search strategies and content optimization. With Google Keyword Planner, users can make informed decisions about which keywords to target, whether for paid advertising or organic search optimization, based on data directly from Google’s search engine.

How Accurate is Google Keyword Planner?

MailChimp

Website	Mailchimp.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Email marketing and marketing automation

Mailchimp stands as one of the premier email marketing tools, playing a vital role in helping businesses connect with their target audience through email campaigns. This versatile platform empowers users to craft personalized email templates while efficiently managing their mailing lists. With Mailchimp, the journey of marketing unfolds as email campaigns are seamlessly dispatched to customers. The tool doesn’t just facilitate sending; it also provides insights into campaign success rates.

The free plan grants users the capability to store up to 500 contacts. The monthly email send limit for the Free plan is 1,000 sends. For expanded capabilities, paid plans offer features like increased contact storage, access to all email templates, A/B testing, and scheduling options.

Ahrefs Webmaster Tools

Website	Ahrefs.com/webmaster-tools
Rating	4.7 out of 5
Platforms Supported	Web
Best For	SEO, Backlink Analysis, Keyword Research, Competitor Analysis

Ahrefs - free digital marketing tool — Ahrefs – Free Marketing Tools for Startups

Ahrefs Webmaster Tools is a free tool provided by Ahrefs that helps website owners and webmasters monitor the performance of their websites in search engines. It offers insights into various aspects of your website’s search engine presence, including backlinks, keywords, and search traffic. This tool is designed to help you improve your website’s search engine optimization (SEO) by providing valuable data and insights that can help you make informed decisions about your website’s content and strategy.

5 Free SEO Tools by Ahrefs to Improve SEO

QuillBot

Website	Quillbot.com
Rating	4.6 out of 5
Platforms Supported	Web, Android
Best For	AI-powered writing

QuillBot is an AI-powered writing tool that assists users in rephrasing and paraphrasing sentences, paragraphs, or entire articles while maintaining the original meaning. It helps improve writing by suggesting synonyms, rewording sentences, and providing grammatical corrections. QuillBot can be used by writers, students, bloggers, and anyone looking to enhance their written content. It aims to make the writing process more efficient and helps users create content that is more clear and polished. This free, AI-powered writing software serves as an invaluable asset for digital marketing endeavors.

Semrush

Website	www.semrush.com
Rating	4.7 out of 5
Platforms Supported	Web
Best For	SEO, SEM, Content Marketing

SEMrush is an all-in-one digital marketing platform that provides a comprehensive suite of tools for SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media management, and more. It’s designed to help businesses and digital marketers improve their online visibility, analyze competitors, conduct keyword research, track rankings, and optimize their digital strategies.

SEMRush is considered one of the best tools for keyword research, it provides a big list of keyword suggestions that can be useful for your content. These keywords are the best of the rest and will help you bring traffic to your website. It gives an idea about the keywords which will drive traffic to your website.

By creating a free SEMrush account a user can also do competitor analysis, track keyword ranking, audit his website for any SEO-related issues, Schedule social media posts and get suggestions on his site’s SEO and Content.

What is Semrush?

SimilarWeb

Website	www.similarweb.com
Rating	4.5 out of 5
Platforms Supported	Web
Best For	Website & app traffic data analysis

SimilarWeb is a digital market intelligence platform that provides insights and data about websites and mobile apps. SimilarWeb provides information about website traffic, user engagement, referral sources, audience demographics, and more. It offers a free version of its tool called “SimilarWeb Browser Extension.” This browser extension provides access to certain data and insights about websites directly from your browser, without requiring a subscription. Users can install the extension in their web browser and use it to get a quick overview of website traffic, engagement metrics, and referral sources for any website they visit.

While the free browser extension provides some basic information, the full suite of features and more detailed insights are available through SimilarWeb’s paid subscription plans.

Google Search Console

Website	search.google.com/search-console/
Rating	4.8 out of 5
Platforms Supported	Web
Best For	Optimizing website visibility

Google Search Console is a free web service offered by Google that allows website owners, webmasters, and digital marketers to monitor and manage their website’s performance in Google’s search results. It provides valuable insights into how Google’s search engine views and interacts with your website, helping you optimize your site’s visibility and performance in search engine rankings.

With Google Search Console, you can do keyword analysis, track website performance, identify technical issues present on website, submit sitemaps, and more. Overall, Google Search Console provides essential insights and tools to help website owners and digital marketers improve their website’s performance in search engine results and enhance the overall user experience.

Trello

Website	Trello.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Organize tasks and projects

Trello is a popular project management and collaboration tool that uses a visual approach to help individuals and teams organize tasks and projects. It uses a system of boards, lists, and cards to represent tasks, allowing users to easily track progress, assign responsibilities, and collaborate on various projects. Trello is widely used for its simplicity and flexibility, making it suitable for a variety of purposes, from personal task management to team projects and business operations.

Trello offers a free plan that provides basic project management features, including the ability to create boards, lists, and cards, assign tasks, set due dates, and collaborate with team members. The free plan also offers integration with popular tools like Google Drive, Dropbox, and more. For more advanced features and larger teams, Trello offers paid plans with additional capabilities and higher usage limits.

Free Trello Vs Paid Trello | Comparison (2023)

ChatGPT

Website	chat.openai.com
Rating	4.7 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	AI conversation, content generation, coding help

ChatGPT is an AI-powered chat tool that helps with many marketing tasks. It can suggest social media posts, brainstorm campaign ideas, create product descriptions, and even help research industry trends. You can use it to write emails, improve website content, or generate ideas for blogs. The best part? ChatGPT is free to use and works on both web and mobile devices. It’s like having a smart assistant ready to help your marketing anytime.

Hootsuite

Website	hootsuite.com
Rating	4.3 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Social media scheduling, analytics, and monitoring

Hootsuite is a top social media management tool that helps marketers manage multiple platforms easily. You can schedule posts in advance, track mentions of your brand, and see how your posts are performing. It also provides insights to improve engagement and reach. Hootsuite makes social media work faster and smarter, helping teams save time and plan better campaigns. You can manage all your social accounts in one place and make data-driven decisions to grow your audience.

Conclusion

In the ever-evolving world of digital marketing, having the right tools at your disposal can make all the difference in achieving success. The range of free digital marketing tools available today provides an incredible opportunity for marketers and businesses to enhance their strategies without breaking the bank.

As you explore the vast landscape of free digital marketing tools, remember that it’s not just about the quantity, but the quality of tools that align with your goals and objectives. So, equip yourself with these valuable resources, experiment, and find the perfect combination that works best for your unique needs. With these tools by your side, you’re well on your way to crafting a successful digital marketing journey.

FAQs

What is digital marketing?

Digital marketing involves using online channels such as social media, search engines, email, and websites to promote products or services, connect with customers, and drive business growth. It encompasses various strategies to reach and engage target audiences in the digital space.

What are the top free digital marketing tools?

Google Search Console, Buffer, Google Analytics, Google Keyword Planner, MailChimp, SEMRush, and Hubspot are some of the top free Digital marketing tools.

How can I do digital marketing for my business for free?

Engage on social media, optimize your website with free SEO tools, start a blog, and utilize email marketing and influencer collaborations to promote your business without spending money.

What tools are necessary for digital marketing?

Essential digital marketing tools include Google Analytics for tracking, social media platforms for engagement, and SEO tools for optimizing your online presence.

How do I choose the right digital marketing tool for my business?

To choose the right digital marketing tool for your business, consider your specific goals and needs, evaluate the tool’s features, compatibility with your strategy, and user reviews. Look for tools that align with your budget and provide the necessary analytics to track and optimize your campaigns.

September 1, 2025

Free Competitor Analysis Tools: Find and Analyze Competitors’ Websites Easily

In today’s digital age, businesses of all sizes and industries are turning to the Internet to reach and connect with their target audience. As more and more companies establish an online presence, competition is becoming increasingly fierce. In such a world, keeping an eye on competitors has become the foremost point. To stand out among competitors, it is always important to perform better than competitors. One way to stay ahead of the game is by conducting a competitor analysis.

Competitor analysis is a process of researching and analyzing the strengths and weaknesses of your competitors in order to gain a better understanding of the marketplace. By identifying areas where your competitors excel and areas where they fall short, you can develop a strategic plan that positions your business for success. Fortunately, there are a number of free online competitor analysis tools available that can help you conduct this research.

Competitor Analysis Tools
Why is Competitor Analysis Important?
Best Free Online Competitor Analysis Tools to Use in 2023

Competitor Analysis Tools

A competitor analysis tool is a software or platform that helps businesses and organizations gather and analyze data on their competitors. It can be used to track competitors’ website traffic, search engine rankings, social media presence, advertising campaigns, and other online activities. The goal of competitor analysis is to understand the strengths and weaknesses of competitors, identify market trends, and develop effective strategies to gain a competitive advantage.

Competitor Analysis Guide

Why is Competitor Analysis Important?

Competitor analysis is crucial because it helps you to understand your competition. It helps you to identify your competitor’s strengths and weaknesses and develop strategies to gain a competitive advantage. Conducting competitor analysis helps to understand the market research and industry trends. You can identify areas that are lacking and improve your products and services accordingly.

By comparing your company with competitors, you can determine areas where you need to improve and what you’re doing better. You can identify potential threats to your business and take the necessary measures to protect your market share. It becomes extremely important to develop a competitive advantage by staying ahead of the competition in terms of product innovation, customer service, and overall marketing.

It’s important to note that competitor analysis is an ongoing process and should be regularly updated to stay relevant. By utilizing free online competitor analysis tools, businesses can gain valuable insights into the marketplace and make data-driven decisions to improve their online presence and ultimately drive more revenue. That’s why we’ve compiled a list of the best free online competitor analysis tools available. By using them, you can gain valuable insights into your competitors’ strategies and identify areas where you can improve your own.

Best Free Online Competitor Analysis Tools to Use in 2025

S. No.	Tool	Key Features	Best For
1	AdSpyder	Ad intelligence, competitor ad tracking, multi-platform insights	Digital marketers & ad agencies
2	SEMrush	SEO toolkit, keyword research, site audit, backlink analysis	SEO professionals & content marketers
3	Google Trends	Search trend analysis, keyword comparison, regional data	Trend spotting & content planning
4	Similar Web	Website traffic data, referral sources, competitor comparison	Market research & competitor analysis
5	Siteliner	Duplicate content check, broken links, site analysis	Website owners & SEO auditors
6	Buzzsumo	Content research, influencer discovery, engagement metrics	Content strategists & PR teams
7	Crayon Intel Free	Competitive intelligence, battlecards, real-time tracking	Sales teams & product marketers
8	Talkwalker Free Social Search	Social listening, hashtag tracking, sentiment analysis	Social media managers & brands
9	SpyFu	PPC competitor analysis, keyword research, ad history	PPC advertisers & SEO specialists
10	Wappalyzer	Tech stack detection, software insights, competitor tracking	Developers & tech analysts
11	SE Ranking	SEO monitoring, keyword tracking, competitor analysis	Small businesses & SEO freelancers
12	SEO PowerSuite	On-page SEO, backlink management, rank tracking	SEO agencies & consultants
13	Ubersuggest	Keyword ideas, site audit, traffic analysis	Beginners & small business owners
14	VidIQ	YouTube SEO, video analytics, keyword suggestions	YouTubers & video marketers
15	Moz	Domain authority, keyword explorer, link analysis	SEO experts & digital agencies
16	Ahrefs	Backlink database, keyword research, competitor insights	Advanced SEO professionals
17	Owletter	Email campaign tracking, competitor newsletter insights	Email marketers
18	Owler	Company profiles, competitor alerts, funding insights	Business analysts & strategy teams
19	Crayon	Competitive intelligence, product marketing enablement	Enterprises & sales enablement
20	Kompyte	Competitor tracking, AI-driven insights, battlecards	Product marketers & competitive analysts

AdSpyder

Official Website	Adspyder.io
Rating	4.9/5
Deployment	SaaS/Web/Cloud
Best For	Analyzing competitor’s online advertising strategies

AdSpyder is a competitor analysis tool to spy on your competitor’s ads. It is an intelligence tool that helps in analyzing how the competitors are trending, understanding from where the audience bounced back, and getting all the analytical insights of your competitors’ advertising strategies. Adwords competitor analysis helps you discover the best keywords that your competitors are using so you can benefit from them. The insights help in innovating the marketing plans and implementing them accordingly to achieve a better conversion rate, secure new leads, and boost sales.

AdSpyder Features:

1. Facebook Ads Spy
2. Google Ads Spy
3. YouTube Ads Spy
4. Instagram Ads Spy
5. Yahoo Ads spy
6. Bing Ads Spy
7. Shopping Ads Spy

Pros:

Advanced Analytics and reports
Best for spying on competitor’s ads
Learning resources are available
Ten million+ ad copies
Ads spy on social media sites
A free trial is available
Excellent live chat support

Cons:

Beginners need to make an effort to utilize the full potential of the tool.

SEMrush

Official Website	www.semrush.com
Rating	4.7/5
Deployment	SaaS/Web/Cloud, Mobile(Android, iOS)
Best For	Analyzing competitor’s top keywords, backlinks, and more

SEMrush is a free competitor analysis tool that is often used to find competitors’ relevant keywords and learn about search engine rankings, such as search volume and cost per click. SEMrush can be used to observe your competitors’ top organic and paid keywords, backlinks, and other important factors.

Keywords are the most important weapon one can use to compete. With proper keywords, you can make a sharp rise in the audience reach of their business. SEMrush is the tool where you can easily know about the top-ranking keywords. You can even get the backlinks of various top-ranking resources. Additionally, SEMrush allows for competitor website analysis for free.

Within one dashboard, various information about the site can be collected. It can even help you in finding the problems hindering the growth of their website. It displays a detailed analysis of the organic domains where the article is searched. It even allows you to have an analysis of the anchor links, landing page, and other minute details of the website.

Apart from keywords, it even offers SEO, SMM, content marketing, PR, and campaign management. It is one of the most widely used free online competitor analysis tools, which is costless.

SEMrush Free Features:

1. Keyword Research
2. Content Creation and Distribution
3. Competitor Analysis
4. Content Marketing
5. Local SEO
6. On-page SEO

Pros:

23 billion keyword access
Free account to utilize limited features
In-depth website audit
Easy-to-use interface
Integration with web analytics tools
Help Center articles to learn

Cons:

Pricing is a little bit higher
Limited support

Google Trends

Official Website	Trends.google.com/trends
Rating	4.7/5
Deployment	SaaS/Web/Cloud
Best For	Viewing and tracking trending topics and top performing searches over time

Google Trend - Best Competitor Analysis Tool — Google Trend – Best Competitor Analysis Tool

Google Trend is a free competitor analysis tool offered by Google that helps you analyze the popularity and search volume of specific keywords, phrases, or topics over a period of time. It provides valuable insights into the current trends and patterns of user behaviour and search queries. This data can be used for competitor analysis.

This tool allows you to see how popular a certain product, brand, or keyword is, and how its popularity has changed over time. It provides data on related search terms, which can give insight into the broader market and competition for a specific product or keyword. With this data, you can make informed decisions about your marketing strategies and stay ahead of the competition.

Features of Google Trends

Displays related topics and queries that give you insight into what topics and keywords are popular in the industry.
Provides data on search interest by region so that it enables you to see which areas have the highest demand for your products or services.
It helps you to stay updated on current events and emerging trends in the industry.
Gives data on the frequency of searches for specific keywords or phrases.
Help to understand the popularity of your products or services compared to your competitors.

Pros:

Free to use
Previous year data
Help Center articles to learn
Shows real-time top searches
Explore the tab to compare two search terms
Easy to share reports

Cons:

Difficult to get customer support

Similar Web

Official Website	www.similarweb.com
Rating	4.5/5
Deployment	SaaS/Web/Cloud
Best For	Competitor websites and mobile apps traffic data analysis

SimilarWeb is a tool for analyzing competitors’ website traffic and engagement data. Companies like Walmart, Adobe, and Pepsico trust SimilarWeb for their analysis. It provides insights into website ranking, audience demographics, sources of traffic, and more. You can even compare your website’s performance to your competitors and track your progress.

It provides data on mobile and desktop usage, geographical location of website visitors, and top referring websites. This data can help you optimize your online marketing efforts, improve your website’s user experience, and attract more visitors. Additionally, it can be used to identify potential new competitors and keep an eye on their growth and development.

Features of Similar Web

Helps you to identify new competitors and track their growth and development in the industry.
Tracks the performance of competitor websites and allows you to see how your competitors are growing or declining.
Shows how competitors are performing on mobile devices, including the number of visits from mobile devices and engagement metrics.
Provides information on the demographics of a website’s visitors, including age, gender, and location.
Displays the top websites that send traffic to the website, including search engines, social media platforms, and other websites.
Shows a comparison of website traffic between businesses.

Pros:

Intuitive interface
Knowledge Center
Keyword database of 5 Billion+
Easy to use
A free trial is available
Live customer support

Cons:

Limited insights into third-party websites
The functionality to Compare Social Media trends is missing

Siteliner

Official Website	www.siteliner.com
Rating	3.4/5
Deployment	SaaS/Web/Cloud
Best For	Fast analysis of competitor’s website – duplicate content, broken links, internal page rank, redirections and more

Siteliner is a website analysis tool for competitor analysis. It analyzes websites to identify common issues, such as broken links, duplicate content, and page load speed. It also compares websites to show which site is stronger in terms of technical optimization and content. This provides valuable insights to improve your online presence and outdo competitors.

Siteliner’s website comparison feature allows you to see which websites have the strongest backlinks and which ones have the highest page ranking. This provides valuable insight into what is working for your competitors. It also gives suggestions for improvement and optimization to help you stay ahead of the competition.

Features of Siteliner

Shows instances of duplicate content on your website and competitor websites.
Allows you to compare your website with competitor websites and see the strengths and weaknesses of each.
Identifies which keywords your competitor is optimizing for to adjust your strategy accordingly.
Shows the number and quality of backlinks pointing to your competitor websites.
Analyzes the social media presence of your website and competitor websites.
Shows the technical optimization of your website to understand the technical strengths and weaknesses.

Pros:

Free to use for websites up to 250 webpages
The user guide is available
Provides site report
Creates XML sitemap
Robust crawler to analyze the site

Cons:

Poor user interface
Poor customer support

Buzzsumo

Official Website	Buzzsumo.com
Rating	4.5/5
Deployment	SaaS/Web/Cloud
Best For	Keeping track of competitors’ social content success

Buzzsumo is a competitor analysis tool that helps you track your competitors’ online presence and engagement. It provides insights into popular content, backlinks, influencer outreach, and social media performance. It helps you to stay ahead of the competition by providing valuable data on competitor activity.

It is trusted by companies like Hubspot, TechRadar, and Coschedule. Buzzsumo also offers a feature for monitoring brand mentions and mentions of specific keywords. This allows you to keep track of what is being said about the brand and competitors online. This information can be used to inform content creation and marketing strategies. It also helps you to react quickly to negative comments and mentions.

Features of Buzzsumo

It Identifies the most popular content formats used by your competitors and analyzes their success.
Monitor mentions of your brand and competitor brands, including sentiment analysis.
It helps to see the backlinks that drive traffic to competitor websites and compare your own.
Discover who your competitors are reaching out to and what content they are promoting.
Monitor competitors’ most popular content, such as topics, types, and authors.
Helps to Keep track of specific keywords, including competitor names and industry-related terms.

Pros:

Learning resources
The free plan is available
API Access
Intuitive interface
Chrome extension is available
Help Center articles

Cons:

A limited number of searches are allowed in the free plan
Some users reported that it lags sometimes

Crayon Intel Free

Official Website	www.crayon.co
Rating	4.5/5
Deployment	SaaS/Web/Cloud
Best For	Monitor your competitor’s digital activity and receive email notifications about any updates

Many things don’t fall within the reach of your business. However, they affect your business and its growth. Crayon Intel Free can help you in tracking such details. It can help you in getting the details about the strategy and content of competitors.

Along with strategies, you can keep track of every type of content posted by competitors. You can even gain ideas by keeping a record of various popular and inspirational brands. The daily insights feature which you can easily get on your mail, makes the task easy.

You can even have an eye on the five most powerful tools required for the marketing of content. The data is available in a chronological manner, which helps you in tracking the changes in competitors’ moves. It is an intelligence tool that can be beneficial in planning proper marketing strategies. In addition to this, you can even figure out the steps and decisions taken by the competitors. You can easily monitor and maintain records of many companies.

Crayon Intel Free Features:

1. Feed about the marketing practices of competitors
2. Provides insights from different sources
3. Provides feeds according to company type
4. Easily sharable and exportable data

Pros:

Integration with Hubspot, Salesforce, and Freshsales
Live chat support
AI-driven analysis
50+ page slide templates
Battlecard creation

Cons:

Industry-specific articles not picked up by AI

Talkwalker Free Social Search

Official Website	www.talkwalker.com
Rating	4.3/5
Deployment	SaaS/Web/Cloud
Best For	Competitor’s social media monitoring

Talkwalker - Best Competitor Analysis Tool — Talkwalker – Best Competitor Analysis Tool

Social media is, again, a powerful instrument. It is even helpful in getting you clients from across the globe. With Talkwalker’s Free Social Search, one can have a look at the strategies used by competitors during the campaign.

It provides detailed data about your live audience. In your marketing or business, you can use it to generate the social friendliness of their strategies and campaigns. The performance of campaigns can even be analyzed properly. It even uses special AI tools by which you can analyze the audience’s demand. With this tool, you can create strategies and content that have the potential to go viral. It even targets hashtags which add an extra edge to posts and social media content.

It even generates data about the competitor’s audience. It is a search engine associated with social media where you can search unlimitedly about your business. It is used to check the reach of posts and campaigns on social media. The data generated is real and free of cost.

1. Free toolkit for successful marketing
2. Proper insights on highly engaging posts
3. Filtering the social brands for the company
4. Proper SEO Analysis
5. Keyword Research & Monitoring

Pros:

150 million+ data sources worldwide
Advanced analytics and reporting
Visually appealing charts
Flexible dashboard
Sentiment analysis in 29 languages

Cons:

Poor support

SpyFu

Official Website	www.spyfu.com
Rating	4.5/5
Deployment	SaaS/Web/Cloud
Best For	Competitor’s PPC keywords research and SEO strategies

Spyfu is a free competitor analysis tool that is perfect for outperforming the competition. The name of this tool itself suggests that you would be spying on your competitor’s secret keywords. It can help you in gaining knowledge about the SEO strategies used by competitors. It is the tool that can help you in getting a maximums audience in a campaign.

Apart from the top-ranking keywords, one can even have a look at the ads and revenue generated from those keywords. It helps in conducting proper domain research. Various campaigns on various social media platforms can even be monitored thoroughly. The most important feature of this tool is the recommendations it provides. Yes; it provides recommendations that can help one in gaining a higher click rate.

It contains a proper database of nearly 13 years of search analysis of popular search engines. The keywords are even divided specifically depending on whether they are organic or paid. With this tool, you can gain a lot of advantages related to SEO and PPC.

Spyfu Features:

1. In-depth reports on SEO
2. Keyword Searches
3. Organic Keywords
4. Unlimited research on Backlinks
5. Backlinks Searches

Pros:

Excellent support
SERP ranking tracking
Video tutorials
Kombat feature for comparison
Interactive and easy-to-use interface
Competitors paid campaign tracking
Keyword ranking history
Custom reporting

Cons:

Spending on advertising is not always accurate

Wappalyzer

Official Website	www.wappalyzer.com
Rating	4.8/5
Deployment	SaaS/Web/Cloud
Best For	Identifying competitor’s website technology

If you ever wish to peep into the framework of your competitor’s website, then Wappalyzer is the best tool for you. Wappalyzer can quickly identify the technological stack, contact info, and metadata of your competitor’s website online. It lets you have a look at the CMS of the competitor’s website. Not just this, it even elaborates on other details of the competitor’s website, such as the JavaScript library. With one single click, you can have the framework of your competitor’s company simplified before you.

Additionally, it has the ability to track any modifications in the competitor’s website stack or technology and promptly notify the user. Using this feature, you can keep track of your competitors’ changes, including tariffs, promotions, and offers. Wappalyzer competitor analysis tool also has a simple browser extension that can be added to any web browser.

Wappalyzer Features :

Offline Access
Access to CMS of competitor’s website
Real-Time Analytics
API Access Management
Access to JavaScript libraries

Pros:

API Access
Easy integration with CMS
Browser extension is available
Live chat support
Documentation and articles
50 Free monthly lookups

Cons:

It doesn’t compare the version of the technology used.

SE Ranking

Official Website	seranking.com
Rating	4.8/5
Deployment	SaaS/Web-based/Cloud
Best For	Highly recommended for SEO beginners

SE Ranking is a highly versatile SEO platform that boasts an impressive selection of over 30 tools designed to enhance every aspect of search marketing. By providing users with in-depth analytical data and powerful monitoring features, it empowers them to improve their website’s rankings on search engine results pages (SERPs). It’s no wonder that SE Ranking has become a go-to resource for SEO specialists, agencies, marketers, and business owners alike.

SE Ranking provides a Competitive Research tool that offers 360º semantic analysis. You can begin by entering a seed keyword in our Keyword Research tool and choosing the best keyword suggestions based on their difficulty and search volume. After that, you can analyze your competitors’ keywords, evaluate overlaps with your site, and expand your keyword list to ensure that you don’t overlook any hidden opportunities.

SE Ranking Features:

Keyword research and suggestion
On-page SEO audit and optimization
Competitor SEO/PPC research
Backlink monitoring and analysis
API for seamless integration
White-label features for agencies and businesses

Pros:

On-page SEO audit and optimization tools.
Backlink monitoring and analysis features.
Competitor analysis and comparison functionalities.
White-label and customizable reports for clients.

Cons:

Support documentation and customer service may not always be as responsive as desired.
The depth of data and insights provided may not be as extensive as some competing platforms.

SEO PowerSuite

Official Website	link-assistant.com
Rating	4.5/5
Deployment	Desktop
Best For	Optimizing websites, tracking rankings, checking competitors, improving content, or running backlink campaigns

SEO PowerSuite is a highly effective SEO toolkit that stands out from other tools in the market. It has a strong focus on competitor analysis and offers a unique feature of unlimited projects, which is not commonly found in other tools. With this suite, users can perform extensive audits of competitors’ websites, analyze backlinks, and track keyword rankings, providing deep insights into their SEO strategies.

SEO PowerSuite Features:

Identify on-page SEO issues and optimize website structure.
Analyze backlink profiles and conduct competitive link research.
Manage link-building and outreach campaigns.
Automate SEO-related tasks and reports.
Evaluate websites for mobile optimization and performance.

Pros:

A comprehensive suite of tools for all aspects of SEO.
One-time fee for the software, no recurring subscription.
In-depth analysis and reporting capabilities.
Regular updates and improvements to the software.

Cons:

Steeper learning curve compared to some other SEO tools.
Data retrieval for larger websites can be time-consuming.
Limited cloud or web-based functionality compared to some competitors.
Support resources and documentation could be more extensive.

Ubersuggest

Official Website	app.neilpatel.com
Rating	4.2/5
Deployment	Web
Best For	Generating content and keyword ideas

Ubersuggest is a robust SEO tool that comes as a FREE Chrome extension. It provides information on term competitiveness, monthly search volume, and CPC. Additionally, the Ubersuggest extension furnishes valuable information about a specific keyword query across Google, YouTube, Amazon, and other websites. This free tool is an excellent choice for beginners looking to conduct competitor analysis.

Ubersuggest Features:

Evaluate competitors’ SEO strategies and performance.
Generate content suggestions based on popular topics and search trends.
Identify backlink opportunities and assess backlink profiles.
Monitor keyword rankings and track performance over time.
Receive recommendations for keywords and content improvement based on top-ranking pages in your niche.
Access historical keyword data for deeper analysis and understanding of keyword trends.

Pros:

Comprehensive keyword research and analysis.
Competitor analysis and domain overview features.
Backlink data and analysis for effective link building.
Content ideas and suggestions for improved SEO.

Cons:

Some users may find the interface overwhelming or cluttered.
Limited daily search queries for free users.
Keyword difficulty and search volume accuracy could be improved.
Some advanced features are only available in higher-priced plans.

VidIQ

Official Website	www.vidiq.com
Rating	4.5/5
Deployment	–
Best For	Optimizing video content on YouTube and growing channel visibility

It’s possible to learn about your competitor’s video strategy by using insider information provided by VidIQ. You can use this free competitor analysis tool to get information such as the tags used in your competitor’s video, how well their video is performing on social media, the length and number of links in their video description, the number of views per hour, and an overall ranking of the SEO best practices used in the video.

VidIQ Features:

Optimize video metadata for better search visibility.
Monitor video analytics and performance metrics.
Understand audience demographics and behaviour.
YouTube Management: Schedule, publish, and promote videos directly from the platform.
Manage and collaborate on YouTube channel activities with team members.

Pros:

Comprehensive video analytics and keyword research for YouTube.
Competitor tracking and insights for performance comparison.
Tag recommendations and optimization to enhance video visibility.
Thumbnail A/B testing features to improve click-through rates.

Cons:

Some advanced features are only available in higher-priced plans.
Learning curve for beginners in YouTube video optimization.
Support response times can be variable.
The interface may feel overwhelming for users new to video optimization.

Moz

Official Website	moz.com
Rating	4.4/5
Deployment	SaaS/Web/Cloud
Best For	Providing SEO tools to help businesses and individuals improve their search engine visibility

Moz - Best Competitor Analysis Tool — Moz – Best Competitor Analysis Tool

Backlinks are crucial for SEO. To analyze your competitors’ backlinks, you can use one of the free competitor analysis tools available. Once you have this information, you can create better content and ask the websites that link to your competitors to also connect to your site. Moz offers tools that simplify SEO, inbound marketing, link building, and content marketing. It is also supported by a large community of SEO experts worldwide.

Moz Features:

Keyword research and analysis tools.
On-page optimization recommendations and tracking.
Link analysis and domain authority metrics.
Site crawl and technical SEO insights.
Customizable reporting and dashboards.
Local SEO tools for business listings and management.

Pros:

Comprehensive keyword research and tracking features.
Robust site auditing and optimization tools.
Extensive backlink analysis and link-building opportunities.
Access to a wide range of SEO learning resources and community support.

Cons:

Higher pricing compared to some competing tools.
Limited integration with third-party platforms.

Ahrefs

Official Website	ahrefs.com
Rating	4.5/5
Deployment	SaaS/Web/Cloud
Best For	SEO Analysis

Ahrefs is a robust SEO software that can assist you in growing your website’s organic traffic. This powerful tool helps you identify profitable keywords, discover lucrative niche content, and monitor your ranking progress. Furthermore, it offers competitive research tools, letting you closely monitor your competitors’ SEO performance by analyzing their organic traffic, ranking keywords, referring domains, and PPC ads. If you are an SEO agency, content marketing team, or website owner seeking to enhance your website’s ranking on search engines, Ahrefs is the perfect solution. It can help you quickly rank new and existing content on your website or improve your overall organic search performance.

Ahrefs Features:

Evaluate site issues and receive recommendations for resolution.
Track competitors’ content publishing volume.
Identify keywords your competitors rank for that you don’t via the content gap feature.
Access real-time keyword insights in Google searches with the Chrome extension.
View top-ranking web pages for your site and competitors.

Pros:

Extensive backlink analysis and link intersect features.
Comprehensive site audit and keyword research functionalities.
User-friendly interface with intuitive data visualization.
Constantly updated index for accurate and current data.

Cons:

Higher pricing compared to some other SEO tools.
Limited social media and content marketing features.
Occasional lag in data updates for certain features.

Owletter

Official Website	www.owletter.com
Rating	4.1/5
Deployment	SaaS/Web/Cloud
Best For	Email marketing competitive analysis

Owletter is a monitoring tool designed to track your competitors’ email newsletters and conduct website competitor analysis without cluttering your inbox. It captures and stores emails from your competitors’ domains, allowing you to analyze their strategies. By identifying common themes and patterns, Owletter provides valuable insights to enhance your email marketing campaigns and gain a competitive edge.

Owletter Features:

User-friendly interface for seamless navigation.
Capability to monitor numerous competitor websites simultaneously.
Automated capture and storage of emails from designated websites.
Preservation of original email appearance through visual snapshots.
Detailed insights on competitor email activity, including frequency, timing, and spam reputation.

Pros:

Monitors email deliverability and inbox placement.
Offers insights into subscriber engagement and email campaign performance.
Provides actionable recommendations for improving email marketing strategies.

Cons:

Limited integration options with other marketing platforms.
The interface may not be as intuitive for beginners.
Some users may find the pricing relatively high compared to similar tools.

Owler

Official Website	www.owler.com
Rating	4.4/5
Deployment	SaaS/Web/Cloud
Best For	Business insights, competitor tracking & market intelligence

Owler helps marketers keep track of competitors in real time. It gives detailed company profiles, news updates, and alerts about things like acquisitions, funding, and leadership changes. With its competitor graph, you can see both direct and indirect rivals in your industry. For agencies, Owler is especially useful—it shows audience insights, social mentions, and press coverage, so you can understand how competitors connect with their customers, spot trends, and refine your own messaging. This helps improve brand positioning, avoid reputation risks, and even find opportunities when competitors make mistakes or leave gaps in the market.

Owler Features

Real-time competitor tracking
Detailed company profiles
Customizable alerts (funding, acquisitions, leadership changes)
Competitor graph to find direct & indirect rivals
Audience insights for better targeting
Aggregated news, social mentions & press coverage

Pros

Easy to track competitors in real time
Wide coverage of company data & industry trends
Useful for agencies to refine messaging & positioning
Custom alerts save time and keep you updated
Helps spot gaps & opportunities in the market

Cons

Free version has limited features
Data accuracy can vary for smaller companies
Advanced insights need paid plans
Interface may feel overwhelming at first

Crayon

Official Website	www.crayon.co
Rating	4.3/5
Deployment	SaaS/Web/Cloud
Best For	Competitive intelligence, market research, and product marketing

Crayon is an AI-powered tool for competitor analysis and competitive intelligence. It automatically collects and organizes updates from competitors, helping brands stay informed about what others are doing. Teams can collaborate within Crayon to manage insights, create sales battle cards, and build custom reports and dashboards. Its AI also detects unusual changes in marketing or messaging, alerting users to important updates quickly.

Crayon Features

AI-powered competitor tracking and updates
Automatic dashboards with organized competitor insights
Collaboration tools for teams
Customizable reports and sales battle cards
Anomaly detection for unusual marketing or messaging changes

Pros

Keeps brands always updated on competitors
Easy team collaboration on competitive insights
Customizable dashboards and reports for better decision-making
AI alerts highlight important changes quickly
Helps identify opportunities and gaps in the market

Cons

Full features require paid plans
Can be complex for first-time users
May collect too much data if not filtered properly
Some insights might need manual verification

Kompyte

Official Website	www.kompyte.com
Rating	4.2/5
Deployment	SaaS/Web/Cloud
Best For	Competitor tracking, market intelligence, and sales enablement

Kompyte is a competitive intelligence tool that collects all competitor updates in one easy-to-use dashboard. It tracks websites, social media, ads, content, reviews, job openings, and more. You can create side-by-side comparison reports and get real-time alerts for competitor changes. Its AI features, like Kompyte GPT, automate tasks such as making sales battle cards and summaries, helping businesses quickly see wins, losses, and trends to stay ahead of the competition.

Kompyte Features

Real-time competitor tracking and alerts
AI-driven insights on marketing and sales strategies
Customizable dashboards and reports
Sales battlecards for teams
Market trend and opportunity analysis

Pros

Helps teams monitor competitors continuously
AI highlights important changes and trends
Easy to create actionable sales battlecards
Custom dashboards for quick insights
Useful for refining marketing and sales strategies

Cons

Full features require paid subscription
Can be overwhelming for beginners
Data volume may require filtering to avoid clutter
Some insights may need manual validation

Conclusion

Competitor analysis is a crucial part of any business strategy. We have compiled a list of the best free competitor analysis tools that are available. From AdSpyder, SEMrush, Crayon, SpyFu, and Wappalyzer, these tools offer valuable insights into your competitors’ strategies and identify areas where you can improve your own. However, it’s important to keep in mind that these tools offer limited data and features; for a more comprehensive analysis, it might be worth considering a paid option. Regardless of the tool you choose, regular competitor analysis will help you stay ahead of the competition and make data-driven decisions to improve your business.

FAQs

What are the best free competitor analysis tools?

Some of the best free competitor analysis tools include:

AdSpyder
SEMrush
Crayon Intel Free
Talkwalker Free Social Search
SpyFu
Wappalyzer

What features should one consider while choosing a free online competitor analysis tool?

When choosing a free online competitor analysis tool, there are several features that should be considered, including keyword research, website analytics, backlink analysis, social media analysis, and a user-friendly interface.

How do I spot my competitors?

Competitors refer to the people and brands working in your niche. You need to find out those brands and people with their content. Some of the online competitor analysis tools even help you in spotting your competitors.

How much should I use these online competitor analysis tools?

You can use these tools as much as you want. But generally, after two months of analysis, you can gain enough information to work accordingly.

What parameters should I analyze while doing competitor research?

You should analyze your presence in search engines. You can do this by analyzing keywords, traffic sources, and backlinks. SEO, PPC, and SEM are the most important parameters you should focus on.

Are there any limitations to using free competitor analysis tools?

While free competitor analysis tools can provide valuable insights, they often have limitations such as:

Limited access to data and features compared to paid versions of the tool.
Limited historical data can make it difficult to track changes over time.
Limited ability to export data or integrate with other tools.
Inaccurate data for some websites, especially for smaller sites or niche industries.

How often should I use competitor analysis tools to track my competitors?

The frequency of your competitor analysis will depend on your business and industry. In general, it’s a good idea to check in on your competitors regularly, such as every month or quarter, to stay up-to-date on their activities and identify any changes in their strategies.

September 1, 2025

Top Government Subsidy and Loan Schemes for Startups & MSMEs in India
Starting and growing a business in India is highly rewarding, but one challenge every entrepreneur faces is arranging adequate funds to keep things running smoothly. This is where India’s Micro, Small, and Medium Enterprises (MSMEs) step in as true game-changers.

With nearly 40 million MSMEs spread across both organized and unorganized sectors, they not only generate millions of jobs but also contribute close to 40% of the country’s GDP.

The Indian government has introduced various subsidies and loan schemes that make it easier for business owners to secure funds, expand operations, and be competitive. From easing the pressure of high-interest loans to providing financial support for growth, these schemes aim to address real challenges like unemployment and limited access to credit.

In this article, we will know some of the most government subsidy schemes in India. These initiatives can help entrepreneurs and small business owners turn their ideas into sustainable growth.

Why Government Schemes Are Crucial for Startups and MSMEs?
List of Major Government Subsidies to Boost Businesses in India

Why Government Schemes Are Crucial for Startups and MSMEs?

In the dynamic world of startups and Micro, Small, and Medium Enterprises (MSMEs), government schemes can often be the difference between survival and exponential growth. These initiatives are designed to empower entrepreneurs with resources that go beyond capital, offering a holistic support system to nurture innovation and competitiveness.

Key Benefits of Government Schemes:

Key Benefits of Government Schemes
- Access to Capital: Many schemes offer direct funding, low-interest loans, and credit guarantees, helping startups and MSMEs launch, expand, or pivot without the constant pressure of private financing.
- Market Expansion Opportunities: Through initiatives promoting domestic and international trade, startups gain huge market access, helping them reach new customers and scale globally.
- R&D Support and Patent Assistance: Schemes often include grants for research and development, along with patent filing support, enabling innovators to protect and commercialize their ideas effectively.
- Mentorship and Regulatory Relief: Government programs often offer guidance from industry experts and simplified regulatory processes, reducing the compliance burden and fostering informed business decisions.
- Employment Generation Incentives – Startups and MSMEs creating jobs can benefit from subsidies, tax rebates, and other incentives, aligning business growth with national economic development goals.
- Fact Check: India is currently the 3rd largest startup ecosystem in the world and aims to support over 1 million startups by 2035, reflecting a robust policy framework geared toward entrepreneurship and innovation.
List Of Government Schemes for Startups in India

Looking for financial assistance and resources for your startup? Check out our comprehensive list of government schemes for startups in India.

StartupTalkyAshwini

List of Major Government Subsidies to Boost Businesses in India

India offers a range of government subsidies and support programs to help businesses grow, innovate, and compete in both domestic and global markets. These initiatives provide funding, tax benefits, and mentorship, making it easier for startups, MSMEs, and franchise owners to scale their operations efficiently.

1. Startup India Scheme

Startup India Scheme

Best for: Early-stage startups

Key Benefits:
- 3-year income tax exemption to reduce the initial financial burden.
- Fast-track patent filing to protect innovative ideas quickly.
- Self-certification under 9 labor and environmental laws.
- Access to Startup India Seed Fund and Fund of Funds, providing crucial capital for growth.
Eligibility Criteria:
- Must be registered as a Private Limited Company, LLP, or Partnership.
- Turnover less than INR 100 crore.
- Business operational for less than 10 years.
- Should have an innovative and scalable business model.
2. MSME Business Loans in 59 Minutes

MSME Business Loans in 59 Minutes

Best for: New and existing MSMEs seeking quick financial support

Key Benefits:
- Fast approval within 59 minutes, enabling businesses to access funds quickly.
- Loan amounts up to INR 1 crore, helping MSMEs expand operations or manage working capital.
- Interest rates start from 8.5%, depending on the business type.
- Process completion in 8–12 days, ensuring minimal delay for fund utilization.
Eligibility Requirements:
- GST verification to confirm business compliance.
- Income tax verification for financial transparency.
- Bank account statements for the last 6 months.
- Ownership-related documentation to establish legitimacy.
- KYC details of the business owner(s).
3. Credit Guarantee Scheme for Startups (CGSS)

Credit Guarantee Scheme for Startups (CGSS)

Best for: Startups seeking credit without collateral

Key Benefits:
- Loans up to INR 5 crore through participating banks.
- Flexible financing options, including term loans, working capital loans, and purchase order financing.
- Up to 80% loan guarantee, reducing risk for both startups and banks.
- Low interest rates with extended repayment periods to ease cash flow pressures.
Eligibility Requirements:
- Must be registered as a Private Limited Company.
- Turnover up to INR 50 crore in the previous financial year.
- Operates in an innovative and scalable business domain.
4. Pradhan Mantri Mudra Yojana (PMMY)

Best for: Small and medium businesses outside the farm and corporate sectors

Loan Categories:
- Shishu: Loans up to INR 50,000 for startups in the initial phase
- Kishore: Loans ranging from INR 50,000 to INR 5 lakh for growing businesses
- Tarun: Loans ranging from INR 5 lakh to INR 10 lakh for well-established enterprises
Key Highlights:
- Over 29.55 crore loans disbursed worth INR 15.52 lakh crore since its launch in 2015
- Collateral-free loans designed to support entrepreneurship and promote financial inclusion
- Encourages small business growth and employment generation across India
List of Best Government Franchises in India

Explore the comprehensive list of government franchises in India. Discover how to start your own government-approved franchise business and contribute to the nation’s economy.

StartupTalkyArchana Karthikeyan

5. Prime Minister Employment Generation Programme (PMEGP)

Prime Minister Employment Generation Programme
- Managed by: KVIC & Ministry of MSME
- Targets: New micro-enterprises in rural and urban areas
Key Benefits:
- Subsidy of 15–35% to reduce the initial investment burden
- Loans up to INR 25 lakh for manufacturing units and INR 10 lakh for service enterprises
- Strong focus on employment generation, supporting local economies
Highlights:
- Encourages entrepreneurship in both rural and urban regions
- Promotes sustainable growth and job creation for micro enterprises
Top 9 Schemes Financing Women Entrepreneurs in India

If you are a women entrepreneur planning to start your own business, here we have compiled a list of top schemes boosting women entrepreneurs.

StartupTalkyMedha Shukla

6. Atal Innovation Mission (AIM)

Atal Innovation Mission

Best for: Startups in healthcare, education, and agriculture

Key Benefits:
- Grants up to INR 10 crore for innovative projects
- Atal Tinkering Labs (ATL) and Atal Incubation Centers (AIC) support schools and startups
- Funding for prototype development, market research, and capacity building
Highlights:
- Promotes innovation and entrepreneurship across sectors
- Provides financial and mentorship support to scale ideas
7. Production Linked Incentive (PLI) Scheme

Production Linked Incentive (PLI) Scheme

Best for: Manufacturers in electronics, technology, pharmaceuticals, and automotive sectors

Key Benefits:
- Financial incentives to boost domestic manufacturing
- Encourages “Make in India” by providing extra benefits for locally produced goods
- Government allocation of INR 1.97 lakh crore for promoting industrial growth
Highlights:
- Strengthens India’s manufacturing ecosystem
- Supports innovation, investment, and global competitiveness
8. Stand-Up India

Stand-Up India

Designed for: SC/ST and women entrepreneurs

Key Benefits:
- Loans from INR 10 lakh to INR 1 crore for new businesses focus on greenfield projects, encouraging fresh startups
- Up to 75% of the project cost is covered through financing
- Available via all commercial banks, making access easier
Highlights:
- Promotes inclusive entrepreneurship and supports underrepresented groups
- Helps startups overcome financial barriers to launch and scale
9. National Small Industries Corporation (NSIC) Subsidy

National Small Industries Corporation (NSIC) Subsidy

Best for: Small and medium-sized enterprises (SMEs)

Key Benefits:
- Promotion support to help businesses grow and reach new markets
- Credit assistance for loans at low interest rates
- Raw material support to ensure smooth production
- NSIC facilitated loans worth INR 236 crore for MSMEs in 2020–21
Highlights:
- Helps small businesses improve credit scores and access financing
- Supports overall growth and operational efficiency for MSMEs
10. Market Development Assistance (MDA) Scheme

Market Development Assistance (MDA) Scheme

Best for: MSMEs looking to expand into domestic and international markets

Key Benefits:
- Funding support for participation in trade shows, exhibitions, and buyer-seller meets
- Helps MSMEs showcase products and connect with global buyers
- Facilitates international shipments, boosting export potential
Highlights:
- Strengthens market presence for Indian MSMEs
- Supports growth and competitiveness in both domestic and global markets
Conclusion

In 2025, India’s startup and MSME ecosystem will be stronger and more supportive than ever, thanks to a range of government schemes designed to fuel entrepreneurship and innovation. From tax exemptions, collateral-free loans, and credit guarantees to funding for research, market development, and international expansion, the government is creating an environment where businesses can grow with reduced risk.

By strategically implementing these schemes, startups and MSMEs can accelerate growth, enhance competitiveness, and contribute to job creation and economic development, making the journey of entrepreneurship smoother, smarter, and more sustainable in India’s dynamic business landscape.

How to Get a Business Government Loan for Startup?

The Indian government offers many government loans to help businesses. Here is the list of government loans for startups. Know how to get loans.

StartupTalkyNiharika Gupta

FAQs

Why are government schemes important for startups and MSMEs in India?

Government schemes provide financial assistance, mentorship, tax benefits, and easier access to credit.

What kind of financial help can entrepreneurs get from government schemes?

They can get low-interest loans, subsidies, tax exemptions, grants, and even collateral-free credit facilities.

What are the different categories of loans under the Pradhan Mantri Mudra Yojana (PMMY)?

PMMY offers three categories:
- Shishu: Up to INR 50,000 for new startups
- Kishore: INR 50,000–5 lakh for growing businesses
- Tarun: INR 5–10 lakh for established enterprises
Do government schemes support women entrepreneurs?

Yes, several schemes are designed specifically to encourage women entrepreneurs by providing easier access to funding and resources.
August 29, 2025

Top 10 Richest Persons in Uttar Pradesh: Net Worth and Businesses

When people discuss India’s wealthy people, the spotlight falls on metro cities such as Mumbai or Delhi. However, what is often overlooked is that Uttar Pradesh has quietly been producing its own set of billionaires and influential business leaders. Furthermore, some of them built their fortunes through tech and software, while others turned everyday products like biscuits, detergents, and consumer goods into household names.

UP’s wealthy include both tech entrepreneurs and traditional industrialists. Together, they have massively boosted the state’s economy. Their success proves you don’t need to be in a major city. Instead, success comes from determination and taking smart risks, even in less expected places.

This blog looks at the top 10 Richest People in Uttar Pradesh in 2025. The list is based on verified financial reports, company performances, and trusted media sources. These individuals are much more than numbers on a rich list. They are the ultimate job creators, innovators, and, in many cases, individuals who started small before building their businesses into empires.

Industrialists and Innovators: Top Richest Business Tycoons from Uttar Pradesh

Uttar Pradesh is known for its history and politics, but it’s also home to many of India’s richest businesspeople. The wealthiest person here shows that success comes from vision and hard work. This list includes people from different industries like FMCG, real estate, and education, showing how many ways there are to succeed in UP’s business world.

Muralidhar Gyanchandani – INR 14,000 Crore

Company	RSPL Group (Ghadi Detergent)
City	Kanpur
Industry	FMCG
Background	Born into a Sindhi family in Kanpur
Family Support	Runs the business with his brother, Bimal
Lifestyle	Owns luxury SUVs and prime properties but prefers a simple life
Main Income	Sale of Ghadi Detergent and other RSPL products
Contribution	Created thousands of jobs in Uttar Pradesh and made Ghadi a household name

Muralidhar Gyanchandani stands as the richest person in Uttar Pradesh today. His journey showcases how persistence, family values, and strategic business moves can turn a regional brand into a national success story.

Bimal Gyanchandani – INR 9,000 Crore

Company	RSPL Group (Ghadi Detergent)
City	Kanpur
Industry	Consumer Goods
Background	Brother and business partner of Muralidhar Gyanchandani
Lifestyle	Low-key personality, supports community initiatives
Main Income	Sale of detergents and FMCG products
Contribution	Played a crucial role in making Ghadi a leading Indian brand

Bimal Gyanchandani’s focus on teamwork and innovation helped elevate Ghadi to national prominence. Alongside his brother, he has strengthened UP’s FMCG sector. His quiet dedication shows that humility and vision can go hand in hand with wealth.

Vijay Shekhar Sharma – INR 8,000 Crore

Company	Paytm
City	Aligarh
Industry	Fintech
Background	Son of a school teacher, grew up in Aligarh
Family Support	Encouraged by his father
Main Income	Digital payments, banking, and fintech services
Contribution	Revolutionized digital payments in India, enabling millions to go cashless

Vijay Shekhar Sharma - Top Richest Persons in Uttar Pradesh — Vijay Shekhar Sharma – Top Richest Persons in Uttar Pradesh

Vijay Shekhar Sharma is a modern-day success story, turning a small idea into India’s fintech giant. His journey from Aligarh to leading Paytm inspires young entrepreneurs nationwide. He continues to innovate and expand digital financial services across India.

Dinesh Chandra Agarwal – INR 5,400 Crore

Company	IndiaMART
City	Noida
Industry	B2B E-commerce
Background	IT professional turned entrepreneur
Family Support	Built a company with family involvement
Lifestyle	Owns commercial properties and luxury vehicles
Main Income	Subscriptions and services for small businesses
Contribution	Connected MSMEs online, helping them grow

Dinesh Chandra Agarwal - Top Richest Persons in Uttar Pradesh — Dinesh Chandra Agarwal – Top Richest Persons in Uttar Pradesh

Dinesh Chandra Agarwal transformed B2B commerce in India through IndiaMART. His platform empowers millions of small businesses to thrive. His entrepreneurial vision continues to influence the digital economy in Uttar Pradesh and beyond.

Sachin Agarwal – INR 4,800 Crore

Company	Policybazaar
City	Noida
Industry	Fintech & Insurance
Background	From a business family in Noida
Lifestyle	Real estate investor and education charity donor
Main Income	Commission from insurance sales and partnerships
Contribution	Simplified insurance access for millions

Sachin Agarwal has leveraged technology to make insurance accessible to all. Policybazaar’s innovative approach has reshaped India’s insurance sector. His work inspires young entrepreneurs in fintech and digital services.

Alakh Pandey – INR 4,500 Crore

Company	PhysicsWallah
City	Prayagraj
Industry	EdTech
Background	Middle-class family, passionate about teaching
Family Support	Parents supported his teaching dream
Lifestyle	Simple life, owns studios and offices
Main Income	Online classes, coaching, and educational content
Contribution	Made quality education affordable for millions

Alakh Pandey - Top Richest Persons in Uttar Pradesh — Alakh Pandey – Top Richest Persons in Uttar Pradesh

Alakh Pandey represents the new generation of tech-educators. His platform, PhysicsWallah, provides affordable learning to students across India. He shows that passion and dedication can create both impact and wealth.

Pradeep Kumar Jain – INR 4,400 Crore

Company	PNC Infratech
City	Agra
Industry	Infrastructure & Construction
Background	Part of the Jain family in Agra
Family Support	Works with brothers Chakresh and Naveen
Lifestyle	Owns luxury homes, cars, and industrial equipment
Main Income	Government and private construction contracts
Contribution	Built highways and bridges across India

Pradeep Kumar Jain has contributed massively to India’s infrastructure development. His projects connect cities and improve commerce. He exemplifies how construction and civil engineering can generate both wealth and social impact.

Chakresh Kumar Jain – INR 4,400 Crore

Company	PNC Infratech
City	Agra
Industry	Infrastructure
Background	Brother of Pradeep and Naveen
Lifestyle	Owns commercial buildings and properties
Main Income	Roads, highways, and airport projects
Contribution	Improved rural and urban infrastructure in UP

Chakresh Kumar Jain plays a key role in enhancing Uttar Pradesh’s connectivity. His projects benefit both urban and rural communities. Working alongside his brothers, he is a pillar of UP’s infrastructure growth.

Naveen Kumar Jain – INR 4,400 Crore

Company	PNC Infratech
City	Agra
Industry	Civil Engineering & Infrastructure
Background	Youngest of the Jain brothers
Lifestyle	Known for strategic leadership and efficient management
Main Income	Public works and infrastructure contracts
Contribution	Built trust and reputation for PNC in construction

Naveen Kumar Jain - Top Richest Persons in Uttar Pradesh — Naveen Kumar Jain – Top Richest Persons in Uttar Pradesh

Naveen Kumar Jain brings innovation and efficiency to India’s infrastructure sector. Alongside his brothers, he has transformed PNC into a trusted name. Their teamwork makes them one of UP’s most influential business families.

Yashovardhan Agarwal – INR 4,000 Crore

Company	PriyaGold
City	Noida
Industry	Food & Beverages
Background	Family-run business
Lifestyle	Owns food factories, distribution networks, and luxury vehicles
Main Income	Biscuits, snacks, and beverages
Contribution	Developed PriyaGold into a top snack brand

Yashovardhan Agarwal shows that traditional industries like food can create modern billionaires. PriyaGold has become a household name under its leadership. His success demonstrates the enduring potential of consumer goods businesses in UP.

Conclusion

Uttar Pradesh is emerging as more than just India’s political and cultural center; it’s also becoming an economic powerhouse. From Kanpur and Noida to Prayagraj and Agra, these entrepreneurs have built businesses that not only brought them immense wealth but also boosted the state’s economy and created countless opportunities.

Their ventures span diverse industries like FMCG, fintech, infrastructure, edtech, and food & beverages, showing that UP’s growth story is multi-faceted. Many of these leaders started with modest beginnings, yet through innovation, persistence, and strong family support, they turned local enterprises into nationally recognized brands. As a result, Uttar Pradesh is now not just a hub for culture and politics, but also a fertile ground for entrepreneurship, innovation, and wealth creation.

FAQs

Who are Top 10 Richest Persons in Uttar Pradesh?

Top 10 Richest Persons in Uttar Pradesh are:

Muralidhar Gyanchandani – RSPL Group (Ghadi Detergent)
Bimal Gyanchandani – RSPL Group (Ghadi Detergent)
Vijay Shekhar Sharma – Paytm
Dinesh Chandra Agarwal – IndiaMART
Sachin Agarwal – Policybazaar
Alakh Pandey – PhysicsWallah
Pradeep Kumar Jain – PNC Infratech
Chakresh Kumar Jain – PNC Infratech
Naveen Kumar Jain – PNC Infratech
Yashovardhan Agarwal – PriyaGold

Which industries are making billionaires in Uttar Pradesh?

Key industries driving wealth creation in Uttar Pradesh are FMCG, fintech, B2B e-commerce, infrastructure, edtech, and food & beverages.

Is Uttar Pradesh becoming a business hub in India?

Yes, Uttar Pradesh is rapidly growing into a business hub, with cities like Kanpur, Noida, Agra, and Prayagraj producing successful business leaders who contribute massively to India’s economy.

August 25, 2025

Tag: Collections 🗒️

Top Keyword Research Tools & Software: Best Free & Paid SEO Solutions for 2025

Types of Keywords

Top Keyword Research Tools For SEO

Semrush

Features of Semrush:

Pricing Plan:

Ahrefs

Features:

Pricing Plan:

Long Tail Pro

Features:

Pricing:

KWFinder by Mangools

Features:

Pricing Plan:

AnswerThePublic

Features:

Pricing Plan:

Moz Pro

Features:

Pricing Plan:

Google Keyword Planner

Features:

Pricing Plan:

SpyFu

Features:

Pricing Plan:

GrowthBar

Features:

Pricing Plan:

Serpstat

Features:

Pricing Plan:

Jaaxy

Features of Jaaxy:

Pricing Plan:

SECockpit

Features:

Pricing Plan:

Keywords Everywhere

Features of Keywords Everywhere:

Pricing Plan:

Ubersuggest

Features:

Pricing Plan:

Soovle

Features:

Pricing Plan:

Conclusion

FAQs

What is keyword research?

What are the top keyword research tools for SEO?

What do keyword research tools do?

Is Google Keyword Planner free to use?

Why is keyword research important?

Can I use keyword research tools for free?

How do I use a keyword research tool?

Is it possible to do keyword research without using a tool?

How to Detect Fake News and Deepfakes Using AI Tools: A Complete Guide

What Is a Deepfake?

Why DeepFakes Are Hard to Spot?

How to Identify DeepFake Images and Videos Like a Pro?

Visual Inconsistencies

Facial Anomalies

Lip-Sync Mismatches

Facial Hair, Moles, and Details

Metadata Manipulation

Reverse Search Tools

Specialized Detection Tools

Key AI Techniques to Detect DeepFakes

Convolutional Neural Networks (CNNs)

Recurrent Neural Networks (RNNs)

Autoencoders

AI-Based Audio Analysis

Biometric Analysis

Adversarial Training

Forensic Analysis

Transfer Learning

Attention Mechanisms