UpGrad is an educational technology company that was founded in the year 2015. The company has its headquarters located in Mumbai, India. The company was founded by Ronnie Screwvala, Mayank Kumar, Phalgum Kompaili and Ravijot Chugh.
The target market of the company is the working professionals who are looking back to get into the learning process without quitting their job.
The company provides access to the working professionals with university education through online modes in a structured manner. Letâs look at the below article to analyze the different subsidiary companies of UpGrad.
The Gate Academy is one of the recently acquired company by UpGrad. With this acquisition, UpGrad had entered into the test preparation market. The acquisition amount was not disclosed by UpGrad.
Even after the acquisition, the company is been known from its original name as The Gate Academy itself. The Chief Executive Officer of the company is Ritesh Raushan. The Gate Academy has its headquarters located in Bengaluru, India.
The Gate Academy Website
The plans of UpGrad after acquiring the startup were to increase the accessibility of this startup to at least 1 million test takers annually. This was planned to be achieved by investing over INR 100 crore in the company and by developing the content of around 20,000 hours in different languages.
The Gate Academy is one of Indiaâs leading coaching institutes. The company has around 57 centers across the country. There are around 2 lakh learners who are enrolled for GATE and other entrance exams. They have consumed around 76 million video hours.
The Gate Academy has provided UpGrad with a non-linear growth opportunity by entering into a new segment and providing a deeper penetration in the semi-urban and the rural markets.
Acadview
Acadview was founded in the year 2015 by an ex-Google employee Himanshu Batra. The company helps fresh graduates upskill themselves to find highly skilled jobs. They upskill the graduates through industry projects and online coaching.
Acadview also provides an opportunity to the young IT professionals to earn an extra income by teaching the courses to the students and providing mentorship. The company has its headquarters in New Delhi, India.
Acadview has partnered with more than 80 private universities and colleges across five states in north India. The company has claimed that it has onboarded around 3,000 students in the previous year.
The acquisition of UpGrad will help the subsidiary company to focus on the north Indian market and UpGrad will help in expanding its presence there. UpGrad will also help the company to bring up its model online by providing the required materials.
Fairmont Technologies Pvt. Ltd
Fairmont Technologies Pvt. Ltd was founded in the year 2015. The company has its headquarters in Bengaluru, Karnataka. UpGrad had acquired the startup CohortPlus which is operated under the company Fairmont Technologies Pvt. Ltd.
Srinivasan Narayan is the founder and Co-founder of the company. CohortPlus will enable members to post various questions and they will get a chance to receive various perspectives from industry professionals. The members also have an option to seek assistance on Job interviews using the platform.
CohortPlus claims that it has a community of more than 31,000 members from a wide range of companies such as Google, Adobe, Facebook, Amazon, Practo, Zomato, Uber, etc. After the acquisition by UpGrad the company is concentrated on enlisting the support of the parent company to build a proprietary platform for people who are looking to advance in their careers.
Rekrut India Pvt. Ltd.
Rekrut India Pvt. Ltd was founded in the year 2020 and has its headquarters in Mumbai, India. Ajay Shah is the managing founder of Rekrut India Pvt. Ltd. Rekrut India has an extensive network of over 100 recruiting experts who handles the complexities of the hiring process.
Rekrut Website
The startup is said to be working closely with a lot of corporates, MSMEs and large enterprises. The acquisition helped the parent company that is UpGrad in turbocharging its career engine by providing a wider opportunity in placement and enabling the learners using the UpGrad platform to access the hiring partners of Rekrut India Pvt.Ltd.
This was the first time where an EdTech startup had acquired a recruitment company in India. The size of the deal was not disclosed.
FAQ
Who is the owner of upGrad?
Ronnie Screwvala is the Co Founder and Chairman of upGrad.
Who is the CEO of upGrad?
Arjun Mohan is Chief Executive Officer of upGrad.
Is upGrad profitable?
upGrad’s revenue stood at Rs 230 crore in FY20. The company has set a revenue target of Rs 300 crore for the January-March quarter.
Conclusion
All this acquisition has provided a strong platform for UpGrad in the EdTech space in India. These subsidiary companies are working closely with UpGrad to capture the Indian EdTech market.
Many creators have their blog or a website and want to earn some cash out of it. Affiliate marketing is one of the best ways to monetize the traffic of your website. Letâs look at What are affiliate marketplace and the top affiliate marketplaces.
Affiliate Networks acts more like a middleman in between the merchants and the affiliates. For example, if you are a merchant and have products you want to sell and you are ready to provide commission for the people who refer customers for you, then you can sign up with an affiliate marketplace.
An affiliate network will list your products on their platform and the interested people who would like to promote your products can get in touch with you and promote your products to their audience. Letâs look at some of the top Affiliate marketplaces.
Amazon Associates
Amazon Associates is one of the best Affiliate marketplace options for you to promote physical products on your website. Amazon Associate lets you earn commission on almost everything sold on amazon.com.
Another added advantage of Amazon Associate is that you will receive a commission on anything your referred person purchases even if it is not the product you referred for.
Amazon Associates Website
You would receive an average commission of 1% to 10% based on certain categories.
ClickBank
ClickBank is an affiliate marketplace which has a lot of digital products. It also has physical products. ClickBank has more of smaller merchants selling products such as e-books, membership sites or online courses. These merchants wouldnât be a large corporation or an international brand but can provide you great offers according to your niche.
Clickbank Website
The average commission rate will depend on the merchants you sign up but will comparatively high. They would also provide both flat-rate commission and percentage based commissions. The minimum payout ratio is USD 10.
Awin
Awin is one of the most popular affiliate marketing networks. It was formerly known as Affiliate Window. Through Awin you can get access to more than 13,000 different merchants. You will be able to find a lot of options for both physical and digital products at Awin.
Some of the notable big names in the marketplace are Etsy, HP, Ali express, Under Armour, Gymshark and many more.
Awin website
The average commission rate varies upon the merchant you would sign up with but you would receive a minimum payout of USD 20. They also have a dedicated WordPress Plugin which will help you import the products.
ShareASale is another popular affiliate marketing network. ShareASale offers affiliate programmes for more than 4500 merchants which are both big and small. You will have to apply individually to the merchants you require and get approved by them. ShareASale is considered to be one of the best options for both physical and digital products.
ShareASale Website
The average commission in ShareASale also depends on the merchant you sign up and you would receive a minimum payout of USD 50.
Rakuten Marketing
Rakuten Marketing is an affiliate marketplace which is a popular network including a lot of big merchants. Rakuten Marketing was formerly known as LinkShare. Some of the big names in Rakuten Marketing are Walmart, Papa Johns, Best Buy and many more.
Rakuten Marketing Website
Even in Rakuten Marketing the average commission depends on the merchant you sign up. The minimum payout of Rakuten Marketing is USD 50.
CJ Affiliate
CJ Affiliate is also another well-known affiliate marketplace. This affiliate marketplace brings together more than 1000 merchants under a single roof. CJ affiliate was formerly known as Commission Junction.
Some of the big companies which are part of CJ Affiliate are GoPro, Grammarly, Priceline, Overstock, IHG (hotels), Lowes and many more. Even the average commission received from CJ Affiliate depends on the merchants and the minimum payout for direct deposit is USD 50. The minimum payout for a cheque is USD 100.
Avangate Affiliate Network is also an affiliate marketplace which concentrates mostly on digital goods and software products rather than physical goods. Some of the popular products on Avangate Affiliate Network include Kaspersky, Bitdefender, Awario and many more.
Avangate Affiliate Network Website
The average commission rate depends on the merchant you sign up with but according to the advertisement of Avangate you will receive up to 85% commission rate. The minimum payout is said to be USD 100.
eBay Partner Network is eBayâs own affiliate marketing platform. It is a platform which provides you commission for promoting eBayâs listings. The exact commission which you can earn depends on the product category.
The average commission can always be in between 50% – 70% of eBayâs revenue. The minimum payout is around USD 10.
FlexOffers
FlexOffers is a popular affiliate marketing programme. Through FlexOffers you can get access to more than 12,000 different merchants or advertisers. FlexOffers is said to add more than 50 merchants on a daily basis. Some of the big brands in FlexOffers are Lenovo, Skechers, priceline.com and many more.
FlexOffers Website
The average commission rate depends upon the merchant you sign up with and the minimum payout is around USD 50 in U.S.A and USD 100 outside U.S.A.
Peerfly is one of the rapidly growing affiliate networks. Through Peerfly you can get access to more than 3,300 merchants. Peerfly has both smaller and bigger merchants such as Target, Uber, Agoda, Loot Crate and many more. They offer a wide range of both physical and digital goods.
Peerfly Website
The average commission depends on the merchant you sign up with and the minimum payout is around USD 50.
FAQ
What is the highest paying affiliate program?
Bluehost, Hostinger, Cloudways, HostGator are some of the highest paying affiliate program.
How much do Amazon affiliate links pay?
You can make from $100 to $25000 from an Amazon affiliate website.
What does it mean to become an affiliate?
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products.
Conclusion
Affiliate marketing is a win-win situation for all. The affiliate marketplaces has been expanding significantly over the years because of its enormous potential.
Instagram has become to most used Social Media platform in the recent years. Influencer marketing has been increasing and this has been a provided a platform for celebrities and athletes to earn through Instagram and other Social Media platforms.
We can see a lot of promotions on the social media platforms by the top celebrities and athletes. Letâs look at the article to understand how much these top athletes charge for brand endorsements.
Cristiano Ronaldo is a Portuguese football player. He plays for the football club Juventus and is the captain of the Portugal National Football team. Ronaldo is often considered to be the best player in the world and is addressed as one of the greatest players of all time.
Cristiano Ronaldo has 276 million followers on Instagram and he receives an amount of USD 750,000 per promotion on Instagram.
Cristiano Ronaldo
Neymar JR
Neymar Da Silva Santos Junior is a Brazilian International footballer. He plays for the football club Paris Saint-Germain (PSG) and also for the National Football team of Brazil. He is one of the best players in the world.
Neymar has around 148 million followers on Instagram and he receives an amount of USD 600,000 per promotion on Instagram.
Neymar JR
Lionel Messi
Lionel Andres Messi is an Argentine International Footballer. He is the captain of the famous football club Barcelona and Argentina national team. He holds the record of most goals ever scored by a single player. He is also considered as the best player in the world and is addressed as one of the greatest players of all time.
Lionel Messi has 195 million followers on Instagram and he receives an amount of USD 500,000 per promotion on Instagram.
David Robert Joseph Beckham is a former Footballer. He has played for various clubs which include Manchester United, Real Madrid, Paris Saint-Germain, etc. He was also part of the national team of England. David Beckham has 65.7 million followers on Instagram and he receives an amount of USD 300,000 per promotion on Instagram.
David Beckham Instagram
Gareth Bale
Gareth Frank Bale is a Welsh International Footballer. He plays for the club Tottenham Hotspur and he plays for the Wales National Football team as well. Gareth Bale has 43.7 million followers on Instagram and he receives an amount of USD 185,000 per promotion on Instagram.
Gareth Bale
Zlatan IbrahimoviÄ
Zlatan IbrahimoviÄ is a Swedish International Footballer. He plays for the football club Milan and for the Sweden National Football team. He is known as the best strikers of all time. Zlatan IbrahimoviÄ has 47 million followers on Instagram and he receives an amount of USD 175,000 per promotion on Instagram.
Luis Alberto Suarez Diaz is a Uruguayan International Footballer. He plays for the Spanish football club Atletico Madrid. He also plays for the National Football team of Uruguay. He is one of the best players of his generation and one of the most expensive players in the history of football.
Luis Suarez has 40.1 million followers on Instagram and he receives an amount of USD 150,000 per promotion on Instagram.
Luis Suarez
Conor McGregor
Conor Anthony McGregor is an Irish Professional Mixed Martial Artist and a boxer. He is a former Ultimate Fighting Championship (UFC) lightweight and featherweight champion. He has 39.6 million followers on Instagram and he receives an amount of USD 125,000 per promotion on Instagram.
Conor McGregor
Virat Kohli
Virat Kohli is the only Indian Athlete in the top 10 list of the most paid athletes for Instagram posts. Virat Kohli is the Captain of the Indian Cricket Team and is one of the best cricketers in the world. He is considered to be one of the best contemporary batsmen in the world. Virat Kohli has 108 million followers on his Instagram and he receives an amount of USD 120,000 per promotion on Instagram.
Stephen Curry is an American professional basketball player. He plays for the Golden State Warriors of the National Basketball Association (NBA). He has been regarded as the greatest shooter in the history of NBA.
Stephen Curry has been named twice as the most Valuable player of NBA. Stephen Curry has 33.3 million followers on Instagram and he receives an amount of USD 110,000 per promotion on Instagram.
Stephen Curry
FAQ
Who is the richest athlete ever?
Michael Jordan, a former 6-time world NBA champion has received unbelievable endorsement deal from prime sportswear companies like NIKE, Chevrolet, among others and is one of the richest athlete.
Who is the richest sportsman 2020?
Roger Federer, is the richest sportsman of 2020 with a net worth of $106.3 million.
What sport gets paid the most?
Basketball is the highest paid sport with an Average Salary of $4.9 million.
Conclusion
The above is the list of top athletes who are earning the most through Instagram.
These are crazy times wherein the COVID-19 pandemic has confined the whole world to their homes. It’s as if socializing has come to a standstill. Venturing outside one’s home without any reason attracts penalties and punishments! While the economy and work have taken a deep hit, many companies have capitalized on the fact that people are trying to pass time anyhow in this pandemic, leading to increased revenues for many organizations. One such domain is that of online courses and MOOCs. There are several individuals like you who want to make the best out of this situation by learning and exploring through platforms like Coursera and Udemy. Â
Hence, we have curated a list of free startup courses with certificates that are either free of cost or are heavily discounted to help you stay at home and improve yourself.
Platform
Course
Type
Where to get
Coursera
The Strategy of Content Marketing
Free due to Lockdown
coursera.org/learn/content-marketing
Coursera
Content Strategy for Professionals: Managing Content
Free due to Lockdown
coursera.org/learn/content-management-strategy
Coursera
Viral Marketing and How to Craft Contagious Content
The vaccination drive for Covid 19 has been started across the globe. Vaccines have been developed and manufactured by a lot of companies around the world. Below are the top companies which are involved in the development and manufacturing of Covid vaccines.
Pfizer is an American based pharmaceutical company. It was founded in the year 1984 and has its headquarters in New York. Pfizer is one of the worldâs largest pharmaceutical company. The company develops and manufactures vaccines and medicines for a wide range of medical disciplines.
Pfizer is in the process of development and manufacturing of mRNA vaccine for Covid 19.
Astra Zeneca
Astra Zeneca is a British-Swedish multinational biotechnology and pharmaceutical company. The company has its headquarters in Cambridge, England and was founded in the year 1999. Astra Zeneca has a portfolio of products for major diseases in areas such as oncology, cardiovascular, infection, respiratory, etc.
Astra Zeneca is well known for its involvement in developing the Oxford-Astra Zeneca Covid 19 vaccines.
Serum Institute of India
Serum Institute of India is an Indian Pharmaceuticals and Biotechnology company. It is the largest manufacturer of Vaccines around the globe. The company was founded in 1966 by Cyrus Poonawalla and is based in Pune, India. Adar Poonawalla is the Chairman, President, and CEO of the company.
Serum Institute of India has tied up with Astra Zeneca which is a pharmaceutical company. The company has released a vaccine called Covishield.
Bharath Biotech
Bharath Biotech International Limited is an Indian company which deals with biotechnology. The company has its headquarters in Hyderabad, India. The company is involved in drug development, manufacture of vaccines, drug discovery, bio-therapeutics, healthcare products, and pharmaceuticals.
It has partnered with the state-run Indian Council of Medical research in developing a vaccine against Covid-19 called as COVAXIN.
Moderna is a an American-based biotechnology and pharmaceutical company. The company has its headquarters in Cambridge. The company focuses on discovery of drugs, development of drugs and vaccine technologies.
Moderna is in the process of developing mRNA vaccine for Covid 19.
BioNTech
BioNTech is the short form for Biopharmaceutical New Technologies. It is a German based biotechnology company which has its headquarters in Mainz Germany. The company was founded in the year 2008.
BioNTech is also in the process of developing mRNA vaccine for Covid 19.
Novavax
Novavax is an American based Pharmaceutical company which is involved in the manufacturing of vaccines. The company was founded in the year 1987 and is located in Gaithersburg United States.
Novavax is in the process of development and manufacturing NVX-CoV2373 which is a vaccine for Covid 19.
Sinovac
Sinovac Biotech Ltd is a Chinese based biotechnology company. The company was founded in the year 1999 which is located in Beijing, China. The company focuses in the research and development, commercialization and manufacturing of vaccines which will protect against human infectious diseases.
Sinovac Biotech Ltd is in the process of development and manufacturing of CoronaVac which is a vaccine for Covid 19.
CanSino Biologics
CanSino Biologics is a Chinese vaccine company. The company was founded in the year 2009 and is headquartered in Tianjin, China. The company is in the process of development and manufacturing of Ad5-nCOV which is a vaccine for Covid 19.
Rate of COVID-19 vaccination worldwide as of April 10, 2021
Johnson & Johnson is an American multinational corporation. The company was founded in the year 1886 and has its headquarters in New Jersey, New York. It focuses on developing medical devices, consumer packaged goods and pharmaceuticals.
Johnson & Johnson is in the process of developing Ad26.COV2.S which is a type of vaccine for Covid 19.
Inovio
Inovio Pharmaceuticals is an American based biotechnology company. It was found in the year 1983 and has its headquarters in Pennsylvania. It focuses on the development, discovery and commercialization of synthetic DNA products. The products are used for treating Cancer and infectious diseases.
Inovio Pharmaceuticals is in the process of developing INO-4800 which is a DNA based plasmid Covid 19 vaccine.
R-Pharm
R-Pharm is an international pharmaceutical company. It has its headquarters in Russia. The company was founded in the year 2001 by Alexey Repik. The company concentrates on areas which include research, development, production and marketing of drugs which is primarily on inpatient and medical care.
Their main focus is on activities such as production of finished dosage forms, research and development of drugs and technologies, introduction to Russian market of pharmaceuticals, etc.
In December 2020, the company had got into a memorandum of understanding (MOU) with Astra Zeneca in the manufacturing of Oxford Astra Zeneca Covid-19 Vaccine.
BIOCAD is a Russian based pharmaceutical company. The company has its headquarters in Saint Petersburg, Russia. The company has offices in Belarus, India, China, Brazil and even United States. Â It is said that 40% of the companyâs employees are scientists.
The company focuses on discovering, developing and manufacturing vertically integrated drugs. The company has around 50 products in its portfolio. BIOCAD is currently developing a mRNA vaccine for Covid-19.
Pharmasyntez
Pharmasyntez is a Russian based Pharmaceutical company. The company was founded in the year 1997 in Irkutsk. The first factory of the company was opened in the year 1999.
The company has more than 50 products in its portfolio. The company also supplies medicines to the largest pharmaceutical distributors in Russia. It is one of the top 3 fastest growing pharmaceutical companies in Russia.
Pharmasyntez is expected to start the production of Covid-19 vaccine Sputnik V.
FAQ
Is India exporting Covid vaccine?
Indian government has decided not to ban the commercial export of Covid-19 vaccines by the two manufacturers based in India, for now.
Who issued the official name of COVID-19?
The official names COVID-19 and SARS-CoV-2 were issued by the WHO on 11 February 2020.
Is the US using AstraZeneca vaccine?
AstraZeneca’s Covid-19 vaccine has not yet been rolled out in the U.S. as the Food and Drug Administration (FDA) has only authorized the use of vaccines developed by Pfizer, Moderna and Johnson & Johnson.
Conclusion
These are the top companies in the world that is involved in the manufacturing and development of Covid 19 vaccines.
The revenue earned by a company is the major source through which the worth of the company is decided. You would be surprised to know some of the top companiesâ revenue earned per minute. Here are the list of the top companies and the revenue they earn every minute.
Amazon.com Inc is an American based multinational technology company. It was founded in the year 1994. The company is located in Washington. It focuses on e-commerce, cloud computing, artificial intelligence and digital streaming. It is one of the big five companies in the U.S IT industry.
The company earned a revenue of USD 386.064 billion in the year 2020 and a revenue of USD 955,917 per minute.
Apple
Apple Inc is an American based Multinational technology company. It was founded in the year 1976. The company is located in California. The company focuses on designing, developing and selling consumer electronics, online services and computer software. It is also one of the big five companies in the U.S IT industry.
The company earned a revenue of USD 274.515 billion in the year 2020 and a revenue of USD 848,090 per minute.
Alphabet Inc is an American multinational conglomerate. It was founded in the year 2015. Alphabet is the parent company of Google. The company has its headquarters in California. Alphabet is considered to be one of the worldâs most valuable companies and the fourth largest technology company in the world. Alphabetâs Google is one of the big five companies in the U.S IT industry.
The company earned a revenue of USD 182.53 billion in the year 2020 and a revenue of USD 433,014 per minute.
Microsoft
Microsoft is an American multinational technology company. It was founded in the year 1975. The company is located in Washington. The company focuses on developing, providing licenses, support, manufacturing and selling of computer software, personal computers, consumer electronics and related services. The company is also one of the big five companies in the U.S IT industry.
The company earned a revenue of USD 143 billion in the year 2020 and a revenue of USD 327,823 per minute.
Facebook is an American based multinational company. It is social media and social networking service. The company was launched in the year 2004. It is located in California. Facebook was the most downloaded app during the 2010s.
The company earns a revenue of USD 85,965 million and a revenue of USD 213,628 per minute.
Tesla
Tesla Inc. is an American based Electric Vehicle and Clean energy company. It was founded in the year 2003. The company is located in California. The company has a wide range of products which include electric cars, solar panels, solar roof tiles, battery energy storage from home to grid scale and various other products and services.
The company earned a revenue of USD 31.536 billion in the year 2020 and a revenue of USD 81,766 per minute.
Netflix is an American based company. It is an over-the-top platform and a production company. Netflix was founded in the year 1997. The company has its headquarters in California. Netflix is a member of the Motion picture Association (MPA). It is involved in producing and distributing contents across the globe.
The company earned a revenue of USD 25 billion in the year 2020 and a revenue USD 50,566 per minute.
Walmart
Walmart is an American based multination retail corporation. The company was founded in the year 1962. It has its headquarters in Arkansas, U.S. The company operates a chain of discount department stores, hypermarkets, grocery stores, etc. Walmart is the worldâs largest company by revenue.
The company earns a revenue of USD 559.2 billion in the year 2021 and a revenue of USD 1,063,546 per minute.
Sony
Sony group is a Japanese based multinational conglomerate corporation. It was founded in the year 1946. The company has its headquarters in Tokyo. Sony is one of the worldâs largest manufacturers of professional and consumer electronic products, the largest company for video game console, the second largest record company, the second largest video game publishing company, as well as one of the most comprehensive media companies.
Sony earned a revenue of USD 80 billion in the year 2020 and earns a revenue of USD 152,207 per minute.
Toyota Motor Corp is a Japanese based multination automotive company. It was founded in the year 1937. The company has its headquarters in Aichi, Japan. Toyota is considered to be the tenth largest company in the world in terms of Revenue generated.
It is also the largest automotive manufacturer in the world. Toyota was the worldâs first automotive company to manufacture more than 10 million vehicles in a year.
Toyota Motor Corp earned a revenue of USD 275.4 billion in the year 2020 and earns a revenue of USD 489,726 per minute.
FAQ
What company makes the most money per minute?
Amazon is an American conglomerate which makes USD 955,917 per minute.
What the most profitable companies make per second?
Big pharma companies like Johnson & Johnson and Gilead Sciences make more than $400 per second.
How much does Jeff Bezos make a minute 2020?
Jeff Bezos makes about $321 million a day, $13.4 million an hour, $222,884 a minute, and $3,715 a second in 2020.
Conclusion
The above are some of the top companies in the world and the revenue they generate every minute.
With the coronavirus crisis drying up the state coffers, the opening of the Alcohol shops was the only way to make quick and easy money for the government. The national capital usually makes Rs 3,500 crore per month from liquor sales, but due to the lock-down, Karnataka made a record in a day of Rs 197 crore. Hence, the online-delivery of alcohol in India was looked at as an opportunity to boost the economy.
Alcohol consumption in India reached 6.5 billion liters in 2020. The steady increase in consuming these beverages can be attributed to multiple factors including the rising levels of disposable income and a growing urban population among others. This was seen as an opportunity by food delivery startups-Zomato and Swiggy for making alcohol available for home delivery.
long queues outside wine shops after 40 days of nationwide lock-down
No wonder when India witnessed liquor sales worth crores of rupees on the first day of the shops reopening since the nationwide lock-down came into force on 25 March, it also saw social distancing rules being flouted with people lining up till kilometers outside the shops.
âBy enabling home delivery of alcohol in a safe and responsible manner, we can generate additional business for retail outlets while solving the problem of overcrowding,â
Anuj Rathi, vice-president â products at Swiggy, said in a statement. Credits to the huge demand for alcohol in India the government approved of the idea and on the 4th of June, Swiggy launched home delivery of Alcohol in West Bengal, soon after in Jharkhand and Orissa.
Now, to piece together the back-story of e-delivery of liquor and wine in India, there is some question that needs to be answered, such as, is this online delivery of alcohol legal and how is it managed. Well, we have answers to all your question.
As huge demand for alcohol in covid lockdown, and social restrictions, online wine shopping in india became need of the time.
But, First of all, The question is How and by Whom is the Liquor Business in India Regulated?
India’s alcohol drinks market was worth almost $27.2 billion in 2018, according to the most recent figures from the London-based research group IWSR Drinks Market Analysis.
Liquor is a matter of the state and its business is firmly regulated by the Excise department of each state and the government regulates the supply of liquor in a state. In some states, retail sales are done by government-owned shops and for other states, the government is just a bulk supplier and the retail is managed by licensed private bodies. For some states, alcohol sales are divided between their own and private outlets.
consumption (in billion liters) of alcohol in India during years 2016-2020
States that allowed Home Delivery of Alcohol in India
Thanks to the massive demand for alcohol in India even during a global pandemic, several states have allowed the online delivery of alcohol just to push the people back inside their houses. Zomato and Swiggy have already launched e-delivery of alcohol in Jharkhand and Orissa and are going to deliver in West Bengal shortly, whereas Delhi is on their radar too.
What was the reason behind the approval for E-Delivery of Liquor during a Global Pandemic?
There are several legal formalities to be looked at by the state government for the online delivery of alcohol. But the states swung into action when on the 8th of May the Supreme court observed that the states should find ways for online delivery of alcohol because of concerns over social distancing due to COVID-19.
The state government suggested multiple reasons for the approval of online delivery of liquor, for example, the Orissa government expressed its concerns over the long queues outside the liquor shops also informing that there was a great demand for it among the people.
How will these Companies manage the E-Delivery of Alcohol?
To ensure the safe delivery of alcohol with the compliance of all the laws, Swiggy has come up with measures such as age verification and user authentication before accepting the orders. Customers can provide the required data followed by their selfie which the platform will use for verification using an AI-powered system. The delivery persons will have to carry an identity card with them for validation and their details must be submitted with the state government and the customerâs age verification is a must at the time of the delivery.
All orders will carry a unique OTP which would be required to provide by the customer at the time of delivery. There will also be curbs on the order quantity to ensure that customers are not bulk-purchasing.
How are these Platforms going to Price the Alcohol?
To prevent overcharging, the Orissa government is maintaining a list of retailers with the maximum price f different brands of alcohol. The delivery charges would be fixed at Rs.100 on orders worth Rs.1000 and for amounts beyond that, for every Rs.500 the charges will increase by Rs.25 having a maximum limit of Rs.300 on delivery. This process will be similar for other states as well.
Swiggy and Zomato work with the Retailers
How are Swiggy and Zomato going to work with the Retailers In-spite of their Tech Adroitness?
The biggest challenge in front of these food delivery startups would surely be the different set of rules of different states. All the states in India have different retail rules, different taxes, prices, and different age limits for the consumption of alcohol varying between 18-25 years.
Where, a month ago, Indians were browsing on the internet as âhow to make alcohol at homeâ, the last few weeks have been the fuel of the locked-down economyâs engine has kept everyone in India going.
“Alcohol is necessary for a man so that he can have a good opinion of himself, undisturbed be the facts.”
Finley Peter Dunne had once said. The Coronavirus crisis must have been an end for several small businesses, but has also appeared as an opportunity for various other business. E-delivery of liquor is one such massive opportunity that will open new dimensions and will earn enormous revenues.
Since the IPL season 14 has been started all the key players in the tournament has started to gain certain popularity. Here are the earnings of some of the key cricketers that they receive through their Instagram posts.
Virat Kohli is the captain of the Indian Cricket team. Virat Kohli has a massive number of followers on Instagram which is around 108 million. He is expected to be earning around INR 2 crores per sponsored post on Instagram and INR 3 crore per video promoting a brand. Virat Kohli is also the captain of Royal Challengers Bangalore (RCB).
Virat Kohli Instagram Charge
Virat Kohli is the 66th richest sportsman in the world according to the Forbes 2020 rich list. It is estimated that the Indian cricket Captain has earned almost INR 172 crore in the past one year. Out of which around INR 17 crore is expected to be earned through Salary and winnings, the rest INR 155 crore is expected to be made through endorsements.
Mahendra Singh Dhoni
Mahendra Singh Dhoni is the former captain of the Indian Cricket team. Mahendra Singh Dhoni has 32 million followers on Instagram. He is expected to be earning around INR 88 Lakhs per sponsored post on Instagram and around 1.3 crores for each video posted to promote the brands. He is currently the captain of Chennai Super Kings (CSK).
MS Dhoni Instagram Charge
Rohit Sharma
Rohit Sharma is the captain of Mumbai Indians and is one of the key players of Indian cricket team. He is expected to be earning around INR 42 Lakhs per sponsored post on Instagram. Rohit Sharma has around 18.2 million followers on Instagram.
Hardik Pandya is one of the key players of Mumbai Indians as well as Indian cricket team. He is expected to be earning around INR 36 Lakhs per sponsored post on Instagram. Hardik Pandya has around 17.5 million followers on Instagram.
Hardik Pandya Instagram Charge
Suresh Raina
Suresh Raina was one of the most important players of the Indian cricket team and is also part of the Chennai Super Kings team. He is expected to be earning around INR 34 Lakhs per sponsored post on Instagram and around INR 51 Lakhs for each video posted to promote the brands. Suresh Raina has around 15.3 million followers on Instagram.
Suresh Raina Instagram Charge
A.B. De. Villiers
A.B. De. Villiers is one of the highest paid International cricketers currently playing in the IPL. He is one of the most important player of South African cricket team as well as Royal Challengers Bangalore. A.B. De. Villiers is expected to be earning around INR 32 Lakhs per sponsored post on Instagram. A.B. De Villiers has around 13.6 million followers on Instagram.
David Warner is also one of the highest paid International cricketers who is currently playing in the IPL. He is also one of the most important players of the Australian cricket team as well as the former captain of Sunrisers Hyderabad (SRH). David Warner is expected to be earning around INR 12 Lakhs per sponsored post on Instagram. David Warner has around 6 million followers on Instagram.
David Warner Instagram Charge
FAQ
How much does Virat charge for Instagram?
Virat Kohli currently has over 100m followers on Instagram and he is paid around Rs 1.35 to 2 crore fees for sharing sponsored posts.
Who is the richest influencer?
Sommer Ray is an influencer who has over 24 million Instagram followers, and has a net worth of $3 million. The 23 year old’s niche is fitness, and some of her most popular posts are her workout videos.
Who is the highest paid celebrity on Instagram?
Kim Kardashian is the highest paid celebrity on Instagram with 175.5 million followers.
Conclusion
These are the list of the cricketers and the amount they receive through their Instagram posts and videos.
The pandemic has majorly affected startups around the globe. It has entirely changed the perspective of consumers towards brands and the marketplace. Consumers are widely preferring well-established brands and raising great concern towards hygiene, sanitation, convenience, quality and health.
In these times, the Direct-to-consumer (D2C) brands are gaining great profit and upraise in the market. On this note, tons of conventional brands such as LG, Havells, Ajanta-Orpat and Piaggio picked up the D2C model and applied it in their business.
Brands across the globe are shifting towards the D2C business model, removing the middle source. These brands are launching their native stores so that consumers could directly contact them. In India, D2C startups are running to a great extent.
However, in pandemics, these D2C brands suffered as well. As the D2C brand’s investment rate declined by 69% as compared to previous records. Meanwhile, the total funding was raised around $117.6 million throughout the year.
The D2C brands from all sectors including home decor, fashion & cosmetics, FMCG and electronics experienced advancement in numerous aspects. In this article, we have listed the top 24 D2C brands in India. Let’s get started!
D2C brands are companies that build their offering around direct digital marketing channels as opposed to selling through an online marketplace, retailer, or auction site. D2C business model in India eliminates middlemen to reach the end consumers and thus saves a lot of costs spent on distribution.
How Does the D2C Business Model Work?
In the D2C model, Any seller or manufacturer willing to sell his products directly to his customers can set up an online website or store and promote the products on various social media platforms. This business model completely eliminates the middleman.
A study revealed that around 55% of consumers prefer to buy products directly from a brand or manufacturerâs website rather than retailers and distributors. This is a benefit for D2C brands in India and gives them an edge over conventional methods that involved middlemen.
Advantages of D2C Business
Increase in Sales
As more and more consumers are finding it convenient and reliable to buy products from the manufacturer’s website, it assures a rapid increase in sales.
Understanding Consumerâs Needs
Establishing a direct relationship with consumers enables the companies to clearly understand their needs and in turn, personalise their experience so that they visit their store again.
Cost Reduction
When the company is self-sufficient in reaching its customers, it negates the role of any third-party distributors who earlier had to be paid.
Diverse Catalog of Products
Now that the companies do not require a physical area for selling their products, they can sell from a diverse catalogue of products, enabling them to offer extensive variety to attract customers.
Top D2C Brands in India
1. Bombay Shaving Company
Bombay Shaving Company is a prominent men’s grooming brand based on the D2C model. This is one of the leading D2C brands in India. Bombay Shaving Company is the first-ever personal care brand that fulfils all the requirements of the consumers, globally. The Company was founded by Shantanu Deshpande in 2016 and is headquartered in Delhi NCR.
Today, Bombay Shaving Company have over 2 million users and has around $3.4 billion market value.
2. Mamaearth
Mamaearth Website
Mamaearth is a well-distinguished brand that received huge customer engagement and loyalty. As the consumers are putting generous efforts into fulfilling personal care needs, Mamaearth made its appearances over all the e-commerce websites such as Amazon, Flipkart, Firstcry and Nykaa, which resulted in the company with huge profitable deals.
The users are widely preferring Mamaearth for their skincare and that’s why the company grew a huge consumer base. The revenue of Mamaearth has increased by around 3 times from the last 2019 records.
3. The Moms Co.
The Moms Co.
The very amazing personal healthcare brand for mothers. The Moms Co. sells personal care products, for all purposes like mom and baby care and postnatal, certified toxin-free by Australia. Its products are available on all e-commerce as well as physical shops. And its major source of revenue directly comes from its selling. The Moms Co. holds a market value of $6.5 billion.
4. Plum
Plum Website
Plum is an organic omnichannel clean beauty brand. Plum has experienced great profit since the consumer shift to the internet. The brand holds a value of around $23 billion by the year 2022.
Plum’s team size has heightened twice that of actual and catering of over 250M+ consumers per month.
5. Loom Solar
LOOM SOLAR is a D2C startup, a manufacturer of Solar Panels and Lithium batteries in Renewal Energy space based out of Faridabad, Haryana. It is founded by two brothers Amol and Amod (Ex- Schneider, Airtel) in 2018.
The Company helps Home Owners to reduce electricity bills in urban areas, while in small towns, it helps consumers to have 24X7 electricity by putting solar panels and Energy Storage Systems on the Rooftop
Recently, it reached a milestone of powering 50,000 homes from Solar Power across India.
During the pandemic, people have put immense concern and time into the style of their houses. And for this, the innovative sleep & Home Furniture Solutions Startup has experienced extensive growth. As of 2019, Wakefit had revenue of INR 80 crore and by the time of 2023, it has targeted up to INR 10,000 crore.
7. Wow
Wow Website
Wow is a widely famous skincare pharmaceutical D2C brand founded by Arvind Sokke and Ashwin Sokke; Manish Chowdhary and Karan Chowdhary. Wow is a total of $50 million worth of business.
Wow has its products in over 5,000 stores and pharmacies across India.
8. Sugar
Sugar Cosmetics Website
The immensely growing beauty and makeup startup, Sugar Cosmetics was founded in 2015 in India. Sugar Cosmetics mainly targets women between the age of 18 to 25. Today, it has more than 2500 retail locations in over 130 cities across India. Its products are easily available at Lifestyle, Health & Glow, Shoppers Stop and NewU.
9. BoAt
BoAt Website
BoAt is a very famous and distinguished electronic lifestyle company that provides stylish and high-quality electronic devices, at reasonable prices. BoAt’s products are available on every e-commerce website including Amazon and Flipkart. The company sells over 10,000 products every day and has more than 20 million users in India.
10. Noise
Noise Website
Noise is a D2C startup with a duo partnership with Chinese manufacturers to develop smartphone cases and sell them in India. Noise has a total revenue of INR 430 crore.
Licious is a distinct meat and seafood d2c brand that provides absolutely clean fish, eggs and meat. Â The company runs on a farm-to-fork model and provides its customers with the highest quality and totally fresh meat and seafood.
Licious has over 3500 employees and receives millions of orders every month. Its customer base is over 1 million.
12. Sleepy Owl
Sleepy Owl Website
The cold-brew coffee brand, Sleepy Owl caters for the demands for brewed and epicurean coffee across India. Sleepy Owl has numerous outlets in different cities and also, many online channels for selling its amazingly flavorful brewed coffee.
13. Country Delight
Country Delight Website
Country Delight is a leading startup for supplying fresh and pure milk at the doorstep of customers. It runs on the D2C business model and refers to consumers immediately.
Country Delight improves the wholesome practice of Indian farmers and pays the price before its date in order to beat the competitors.
14. Pepperfry
Pepperfry Website
Pepperfry is known to be India’s biggest and very famous online furniture startup. It provides furniture, kitchen equipment, bath, housing and dining appliances. Today, the startup has over 3.5 million active users and more than 5 million visitors per month.
Pepperfry holds over 20 studio locations across India and 500+ vehicles for delivering the furniture consumer’s houses.
15. Healthkart
Healthkart Website
Healthkart was founded by two IITians: Sameer Maheshwari and Prashant Tandon in 2011. This D2C brand offers great quality fitness products and assistance to help the consumer in attaining their fitness purpose.
Healthkart offers customers to order fitness products online as well as from offline stores. Its products are available in over 110 offline stores in 40 cities across India.
Lenskart is known as the biggest organised eyewear brand in India. The company offers over 5,000 designs of frames and around 45 different types of personality lenses. Lenskart has over 600 outlets in more than 66 cities across India. Its revenue as of 2020 is INR 967 crore.
17. Melorra
Melorra Website
The first-ever lightweight jewellery startup, Melorra, was developed by Saroja Yeramilli. Melorra is a Bengaluru-based leading D2C company in India that offers jewellery in a wide range at affordable prices.
Melorra is known as the biggest distributor of jewellery in India, which has delivered its jewellery in more than 1,700 towns.
18. Flatheads
Flatheads Website
Flathead is a prominent Indian footwear startup that offers very stylish as well as comfortable footwear, suitable for every occasion. Flathead was founded by Ganesh Balakrishnan and Utkarsh Biranda. It follows the D2C business model and has grown extensively.
19. Bewakoof
Bewakoof Website
Bewakoof is a very popular clothing brand that widely targets the young generation in India. Bewakoof has over 10 million active users every month and has revenue worth INR 200 crores as of 2020.
Bewakoof generates ML models to optimise their customer’s accession channels and enhance broad customers’ accession costs.
20. Candes
Candes Website
Candes is one of the top D2C brands in India that recently raised its funding up to $3 million. Candes is a Delhi-based startup founded by Sandeep Agarwal and Vipin Agarwal in 2015.
The annual revenue of Candes is around INR 200 crore. And have sales worth INR 10 crore every month.
21. MyGlamm
MyGlamm has recently opted for the most intriguing way of reaching more consumers. It has adopted the lifestyle content platform POPxo, in order to enhance the digital reach and create the 3C funnel.
Today, the company has over 2 million active users. MyGlamm generally targets women between the age of 16 to 25 and through this, it has witnessed a growth in its revenue up to INR 200 Crore.
22. Zissto Sauces
Zissto Website
Zissto Sauces is a Mumbai-based company that offers a selection of convenient, tasty, and authentic sauces. Launched by Kanhai Porecha in 2017, the company aimed to save cooking time, especially for bachelors and working couples.
Kanhai started Zissto after returning to India from the UK where he did his graduation. He said he wanted to introduce authentic and easy-to-go Indian cooking sauces.
Today, the brand sells 50,000 sauces bottles across Mumbai, Chennai, and online portals like Amazon and Flipkart.
23. Everpret
Everpret Website
Everpret is one of the top Indian D2C brands. It manufactures and sells designer bags for working women. The founder, Yashas Alur, worked in a Bengaluru-based company before starting his own business. There, he noticed many women employees carrying more than one bag which was highly inconvenient that didnât suit their work attires.
From there, the idea of redesigning workbags to fit all essentials seeded inside him. So he quit his job and raised funding of Rs 8 lakh for his idea from his former boss.
Yashas launched the Everpret website in January 2018 and started selling designer bags for working women that had enough room to fit all their essentials and also complimented their work clothes.
24. Super Smelly
Super Smelly Website
Super Smelly is India’s first and only certified zero toxinspersonal carebrand that offers products specially formulated for teenage skin. The company was launched by Dipali Mathur and Milan Sharma in 2018.
As the brand is still too young to have its own manufacturing setup, Super Smelly products are manufactured at third-party facilities located across other parts of India. However, R&D is done in-house. They only use fragrances that are completely free from any toxins and allergens. The product is effective and completely toxin-free as well.
Super Smelly is available across all major e-commerce channels. The brand also serves US and UK customers through Amazon. It is now witnessing a month-on-month sales growth of 70 percent.
Conclusion
The internet has brought people closer than ever before. Today, with theinternetnot just being a luxury for a few, but turning into every household commodity, we have seen the emergence of direct to consumer (D2C) brands in India and as a commerce model in the consumer arena. D2C Model is the future of Indian trade and retail.
FAQs
What are D2C brands?
Direct to consumer companies in India have created a new methodology for eCommerce success which is taking their products directly to their buyer. Direct to consumer is a term that means when brands sell directly to their end customers eliminating the role of retailer, distributor, wholesaler, or other outlets.
What are some of the top D2C brands in India?
MyGlamm, Wow, MamaEarth, BoAT, Bewakoof, Noise and Licious are some of the top D2C brands in India.
Why are D2C brands successful?
Most D2C brands are successful because they don’t have to share first-party data with retailers as they directly sell the products to consumers.
Indian Premier League is considered and seen more like a festival in India than just a cricket tournament. This sporting event creates a lot of joy and enthusiasm in the country. It is a cricket tournament which is conducted every year in the country between certain cricket clubs.
With the 14Th edition of IPL is just around the corner, Letâs look at the sponsors of IPL 2021.
List of All the Brands that are Sponsoring IPL 2021
Title Sponsor of IPL 2021
Vivo
Vivo is the title sponsor of the tournament. Last year due to the Indo-China issues the Title sponsor was removed from the list. This year the smartphone company is back as the title sponsor of IPL 2021 and it will be called as Vivo IPL 2021.
Vivo is the Title sponsor of IPL 2021
Tata Safari
Tata Motors is one of the biggest car manufacturing company of India. Tata has sponsored their new car Tata Safari for the top players to win this season of Vivo IPL 2021.
Media Rights of Vivo IPL 2021
Star Sports
Star Sports have the media rights for the tournament. This means that you can view the match only through the channels of the star media company. This year Star Sports have signed 14 sponsors for Vivo IPL 2021.
Dream 11 is an Indian-based fantasy sports platform. Dream 11 is the first Indian gaming company to enter into the Unicorn Club. The company was founded in the year 2008. The platform lets you play fantasy football, cricket, hockey, basketball, and many other games. Dream 11 is one of the co-presenting sponsors of Vivo IPL 2021.
Byjuâs
Byjuâs is an Indian-based Multinational ed-tech company. The company is located in Bangalore. It was founded in the year 2011. Byjuâs is the worldâs most valuable ed-tech company. Byjuâs was a sponsor of IPL 2020 as well. They are also the co-presenting sponsors of Vivo IPL 2021.
PhonePe
PhonePe is an Indian financial technology and payments company. PhonePe is also headquartered in Bangalore India. The company was acquired by the e-commerce firm Flipkart. The company was founded in the year 2015. PhonePe is one of the co-presenting sponsors of Vivo IPL 2021.
Justdial
Justdial is a company that helps you to search for different services in India. The company was founded in the year 1996 and is located in Mumbai. Justdial is also one of the co-presenting sponsors of Vivo IPL 2021.
Co-powered Sponsors of IPL 2021
Upstox
Upstox is one of the largest stockbrokers in the country. They are a discount stockbroker which is backed by Ratan Tata. Upstox is one of the co-powered sponsors of Vivo IPL 2021.
Vimal Elaichi
Vimal Elaichi is considered to be a product used as a mouth freshener. They are also signed up as one of the co-powered sponsors of Vivo IPL 2021.
Bingo is a brand of ITC limited. ITC is an Indian MNC which is headquartered in Kolkata. ITC has a wide range of products and brands under them. Bingo is one of the brands under ITC which provides packaged chips. Bingo is one of the associate sponsors of Vivo IPL 2021.
Cred
Cred is aa Indian-based mobile application which lets you pay your credit card bills. It was started in the year 2018 and is located in Bangalore. Cred is one of the associate sponsors of Vivo IPL 2021.
Havells Fans
Havells is an Indian-based electronic equipment manufacturing company. Havells fans is a brand under Havells that manufactures and sells fans. Havells fans is also one of the associate sponsors of Vivo IPL 2021.
Garnier Men
Garnier is a cosmetic brand of L’OrĂŠal. It is a French based cosmetic company. Garnier Men is a brand which manufactures products for men which include facewash, shaving creams, etc. Garnier Men is also one of the associate sponsors of Vivo IPL 2021.
Kamla Pasand
Kamla Pasand is a brand that sells pan masala. They are famous for their tagline which is Anokha Swaad. They are also one of the associate sponsors of Vivo IPL 2021.
Association of Mutual Funds in India (AMFI)
Association of Mutual Funds in India (AMFI) is an organization in India which maintains the industry standards in the Mutual Funds sector of the country. AMFI was established in the year 1995. AMFI is one of the associate sponsors of Vivo IPL 2021.
Frooti
Frooti is a mango flavored drink that is sold in India. It is manufactured under the company Parle Agro. Frooti was launched in the year 1985. It is one of the successful products manufactured by Parle Agro. Frooti is one of the associate sponsors of Vivo IPL 2021.
Pharmeasy
Pharmeasy is an Indian company which involves in the delivery of pharmaceutical products such as medicines. They have signed up as one of the associate sponsors of Vivo IPL 2021.
Livspace
Livspace is an Indian company that involves in interior designing and renovation. The company was founded in the year 2014. They have also signed up to be one of the associate sponsors of Vivo IPL 2021.
Swiggy
Swiggy is an online food ordering and delivery app. It is Indiaâs largest food delivery app. The company was founded in the year 2014 and is located in Bangalore. Swiggy is one of the associate sponsors of Vivo IPL 2021.
Parle Agro
Parle Agro is an Indian MNC. They own the brands such as Frooti, Appy, Hippo, Bailey, and many more. They have signed up to be one of the associate sponsors of Vivo IPL 2021.
Unacademy
Unacademy is an Indian online educational technology company. It was started as a YouTube channel and later launched as a company in the year 2015. Unacademy is one of the associate sponsors of Vivo IPL 2021.
Asian paints is an Indian MNC. They are involved in the manufacturing, selling, distribution of paints. They are also involved in coating, home dĂŠcor, etc. The company was founded in the year 1942. Asian paints is one of the new sponsors joining the list this year.
Thumps Up
Thums Up is a soft drink company that was launched in India under the brand Cola. It was first introduced in the year 1977, later the company was re-launched by Coco-Cola to compete with Pepsi. Thums Up is also a sponsor for Vivo IPL 2021.
Vodafone-idea
Vodafone Idea is a telecommunication company which is located in Mumbai. Both the company runs the business together under one brand Vi. They are also a sponsor of the 2021 Vivo IPL.
Mondelez
Mondelez is an American MNC which is located in Chicago. The company deals with food, confectionery, beverage, snacks, etc. They are also a new sponsor of the 2021 Vivo IPL.
Amazon Prime
Amazon prime is an OTT platform that is run under the e-commerce giant Amazon. It is one of the most common OTT platforms used by Indians and other people across the globe. Amazon Prime is also one of the sponsors of the 2021 Vivo IPL.
Groww
Groww is an Indian-based platform. The company provides a platform for online investments. The platform has more than 10 million registered users. It is one of the growing mobile platforms in the Finance and Insurance Industry of the country. They are also a sponsor of Vivo IPL 2021.
Disney + Hotstar
Disney + Hotstar is an OTT platform in India. They also have the media rights which will let you watch the live matches on their platforms if you have a VIP or premium subscription.
The platform has signed 10 sponsors for IPL 2021. They have signed up some common sponsors such as PhonePe, AMFI, and Dream 11. The other companies which have signed up have been mentioned below.
Mumbai Indians Sponsors
DHL Express
DHL express is an international courier packaging and express delivery service company. DHL express will be one of the principal sponsors of Mumbai Indians and they will also be backing the team this season.
Samsung
Samsung is the famous smartphone manufacturing company. It is one of the companies which has a major share in the smartphone market of India. Samsung is also one of the principal sponsors of Mumbai Indians
Jio
Jio is a telecommunication company which operates under Reliance Industries. Jio is one of the largest and top most telecom company in India. Jio is the principal sponsor of Chennai Super Kings, Rajasthan Royals, Kings Punjab and Sunrisers Hyderabad. The company is also one of the associate sponsors of Mumbai Indians, Royal Challengers Bangalore,
Astral Pipes
Astral Pipes is an Indian based pipe manufacturing company. It is one of the best pipe manufacturing company in the country. Astral Pipes is also one of the associate sponsors of Mumbai Indians, Royal Challengers Bangalore,
Marriot Bonvoy
Marriot Bonvoy is a chain of hotels. It has a presence globally and it is one of the largest hotel chain company in the world. Even Marriot Bonvoy will be one of the associate sponsors of Mumbai Indians.
Official Partners of Mumbai Indians
USHA, Dairy Milk, Kingfisher Calenders, Mai Dubai, Colgate, William Lawsonâs Music CDs, Dream 11, MakeMyTrip, Kotak, Performax, ESA, Radio City 91.1 FM, Fever 104 FM, Boat and DNA Networks are the official sponsors of Mumbai Indians for Vivo IPL 2021.
BKT tyres
BKT tyres is one of the tyre manufacturing company which is located in Mumbai, India. They will be one of the companies backing the Mumbai Indians, Royal Challengers Bangalore, team this season. Â They are also the associate sponsors of Chennai Super Kings
PhonePe
PhonePe will be one of the companies backing the Mumbai Indians, Royal Challengers Bangalore this season.
Royal Challengers Bangalore Sponsors
Muthoot Fincorp
Muthoot Fincorp is a subsidiary company of Muthoot Blue. Muthoot fincorp provides financial services. They are the title sponsors of RCB for the 2021 IPL season
Puma
Puma is a MNC which manufacturers sports apparels, casual and sports shoes. They are one of the principal sponsors of RCB for the 2021 IPL season.
Myntra
Myntra is an Indian-based e-commerce platform. Myntra was acquired by Flipkart an Indian-based e-commerce giant. Myntra is also one of the principal sponsors of RCB for the 2021 IPL season.
Exide
Exide is an Indian-based battery storage manufacturing company. They also provide life insurance services. Exide is also one of the principal sponsors of RCB for the 2021 IPL season.
Nuvoco DP World
Nuvoco DP world is a logistics company. The company is based in Dubai, United Arab Emirates. Nuvoco DP World is one of the principal sponsors of RCB for the 2021 IPL season.
MPL
Mobile Premier League (MPL) is a mobile application. It is one of the e-sports platform of India. MPL is one of the associate sponsors of RCB. MPL is also a principal sponsor of Kolkata Knight Riders.
MAX Life Insurance
Max Life Insurance is an Indian-based company that provides insurance services. It is one the largest insurance company in India. Max Life Insurance is one of the associate sponsors of RCB.
Lifebuoy
Lifebuoy is a brand which manufactures soap under the company Hindustan Uniliver Limited. Lifebuoy is also one of the associate sponsors of RCB.
Official Partners of Royal Challengers Bangalore
MakeMyTrip, Kingfisher Calenders, MediBuddy, DNA Networks, Mai Dubai, MILO, ON â Optimum Nutrition, Swiggy Instamart, EUME, boat, NVY, Royal Challengers Sports Drink, iB Cricket, Dark Fantasy, Dava India, and Rainbow Milk are the official sponsors of Royal Challengers Bangalore for Vivo IPL 2021.
Chennai Super Kings Sponsors
India Cements
Indian Cements is an Indian-based cement manufacturing company. The company is headed by N. Srinivasan who is the former Chairman of International Cricket Council. Indian Cements is the principal sponsor of CSK.
The Muthoot Group
The Muthoot Group is an Indian-based multinational Conglomerate. It is located in Kochi, Kerala. The Muthoot group is the principal sponsor of CSK.
Clear Shampoo
Clear is a brand under the company Uniliver which manufactures anti-dandruff shampoo. Clear is also one of the principal sponsors of CSK.
Nippon Paint
Nippon Paint is an Indian-based paint manufacturing company. The company was founded in the year 1881. Nippon Paint is one of the principal sponsors of CSK.
Dream11
Dream 11 is an associate sponsor of CSK for Vivo IPL 2021. They are also principal sponsor of Kings Punjab and Sunrisers Hyderabad.
EUME
EUME is a lifestyle company under Avon Lifestyle Pvt. Ltd. EUME is also an associate sponsor of CSK for Vivo IPL 2021.
Equitas
Equitas small finance bank is a bank which is located in Chennai. Equitas Small Finance bank is also an associate sponsor of CSK for Vivo IPL 2021.
Boost
Boost is an energy drink company which was established in the year 2001. Boost is one of the associate sponsors of CSK for Vivo IPL 2021.
Mai Dubai.
Mai Dubai is a bottled water plant which is located in Dubai. Mai Dubai is one of the associate sponsors of CSK for Vivo IPL 2021.
Official Partners
Muthoot Precious Metals Corporation, Nasher Miles, Cover It Up, Levista, The Souled Store, Sonata, FanPlay IoT, iB Cricket, Lupisafe, Hello FM, NAC Jewellers, Lilliputian Hub, boat, ASAP, SEVEN, Fast&Up, NOVA, Fever FM, Kaadoo are the official sponsors of Chennai Super Kings for Vivo IPL 2021.
Delhi Capitals Sponsors
EbixCash
EbixCash is one of the leading financial exchanges in India. EbixCash is one of the principal sponsors of Delhi Capitals. They are also the title sponsor of Kings Punjab.
JSW Group,
JSW cement is a subsidiary company of JSW group which is located in Mumbai. JSW cement is involved in the manufacturing and distribution of cement. JSW is also one of the principal sponsors of Delhi Capitals.
APL Apollo Steel Pipes.
Apollo Steel pipes is a brand under Apollo which is involved in the manufacturing of pipes. Apollo pipes is also one of the principal sponsors of Delhi Capitals.
Official Partners
Colgate, Bodycare, Nissan, Dream11, Kotak, BKT, boat, Coca Cola, Jio, acko, OkCredit, BondTite (Astral Adhesives), Livinguard, and FanCode Shop are the official sponsors of Delhi Capitals for Vivo IPL 2021.
Rajasthan Royals Sponsors
Expo 2020 Dubai
Expo 2020 is a world expo that is hosted in Dubai, United Arab Emirates. Expo 2020 Dubai is the Principal sponsors of Rajasthan Royals.
Nine Sanitary Napkins
Nine Sanitary Napkins is a leading brand for female menstrual products. They are one of the principal sponsors of Rajasthan Royals.
TV9 Bharatvarsh
TV9 Bharatvarsh is a channel which comes under the company TV9. They are also one of the principal sponsors of Rajasthan Royals.
KEI Wires & Cables
KEI Wires and Cables is an Indian-based wires and cable manufacturing company. KEI Wires and Cables are also the KEI Wires & Cables
Colgate
Colgate is a toothpaste brand of India. Colgate is the associate sponsor of Rajasthan Royals.
BigBasket
BigBasket is an Indian-based online grocery delivery service. BigBasket is also one of the associate sponsors of Rajasthan Royals.
Official Partners
Kingfisher, Dream11, BKT, Yellow Panther, Sportz Interactive, ia (Interactive Avenues), epiphany, UAE City 1016, Big FM 92.7, Fandom, FanCode Shop, The Souled Store, Gully and PLUS are the official sponsors of Rajasthan Royals for Vivo IPL 2021.
Kings Punjab Sponsors
Royal Stag Music CDs
Royal Stag is an Indian-based Whisky brand which was launched in 1995. Royal Stag Music CDs comes under the company Royal Stag. They are one of the principal sponsors of Kings Punjab.
Fena Detergent
Fena detergent is a brand which comes under the company Fena. Fena detergent is involved in the manufacturing of detergent products. They are also one of the principal sponsors of Kings Punjab.
Boat
Boat is an Indian-based consumer audio and lifestyle brand. Boat is a principal sponsor of Kings Punjab.
Official Partners
Stylam, BKT, Colgate, CocaCola, FanCode Shop, T10 Sports, and Kingfisher Premium are the official sponsors of Kings Punjab for Vivo IPL 2021.
Kolkata Knight Riders Sponsors
Official Partners
Mai Dubai, Kingfisher Calander, BKT, iB Cricket, Lux Cozi, TV9 Bharatvarsh, Astral Pipes, JIO, Royal Stag Music Cds, Greenply, Colgate, Suniti Industries Ltd, Boat, Cricfig, Fanhood, The Souled Store, Gully and Medimix are the official sponsors of Kolkata Knight Riders for Vivo IPL 2021.
Sunrisers Hyderabad Sponsors
JK Lakshmi Cement
JK Lakshmi Cement is a brand under JK organization which involves in the manufacturing and marketing of cement. JK Lakshmi Cement is the title sponsor of Sunrisers Hyderabad.
TCL
TCL is a Chinese-based electronics company. It is one of fastest growing electronics company. TCL is one of the principal sponsors of Sunrisers Hyderabad.
Ralco Tyres
Ralco Tyres is one of the best tyre manufacturing company in India. They produce a wide range quality tyre. Ralco tyres are one of the principal sponsors of Sunrisers Hyderabad.
Valvoline
Valvoline is an Indian-based company which provides engine oils that is fully synthetic and the best diesel fuel additive. Valvoline is also one of principal sponsors of Sunrisers Hyderabad.
Nerolac paints
Nerolac paints in an Indian-based paint manufacturing company. It is the largest paint manufacturing company and the third largest decorative paint company in India. Nerolac Paints is also one of the principal sponsors of Sunrisers Hyderabad.
Official Partners
Jai Raj Steel, Colgate, Kotak Bank, Spektacom, FanCode Shop, Tyka, iB Cricket, Tenali Double Horse and Mai Dubai are the official sponsors of Sunrisers Hyderabad for Vivo IPL 2021.
FAQ
Who sponsored first IPL?
DLF sponsored first IPL Â 500 million Indian rupees between 2008 and 2012.
Who is the title sponsor of IPL 2021?
The title sponsor of IPL 2021 is Vivo.
Is IPL 2021 Cancelled?
No, IPL 2021 will be played at six venues in India, which is scheduled between April 9 and May 30.
Conclusion
These are the companies and brands which have signed up to be the sponsors of this yearâs IPL. Sanjog Gupta, Head â Sports, Star India, had said that âVivo IPL 2021 is returning to Indian soil with a lot of anticipation across the country” while launching the IPL campaign on 15 March 2021.
