The emergence of Microsoft upgraded the technical vision of human society. It helps to take a huge jump in the generation of computer and software technology. From the year it came into existence, 1974, to 2021 it grew more than 30times.
The revolutionary changes that Microsoft brought to this world, make it the world’s biggest software company. There is a significant reason behind this huge success of Microsoft. They understand the needs of a user and provide something more.
In the year 1975, Bill Gates and Paul Allen designed the first logo of Microsoft. But the company didn’t stick to that logo.
After that Microsoft changed its logo four more times. In 1980, 1982, 1987, and 2012, Microsoft came up with its logo for the 2nd, 3rd, 4th, and 5th time respectively.
Microsoft interesting Facts
Microsoft – First Smart Watch
In the total periods of its existence, Microsoft proved that it is always ahead of time. The company launched some products which were supposed to come after 10 years.
This is the case with the first smart watch. Microsoft launched the first smart watch. Although it was not that popular at that time, the company succeeded in making something more futuristic.
Microsoft – From Micro-Soft to Microsoft
The company title of Microsoft was initially having a hyphen. The main goal is to create software for microprocessors. Which leads to coining it as Micro-Soft. This is what was collectively decided by the founder Bill Gates and the co-founder Paul Allen.
The world’s 2nd largest search engine, YouTube was first offered to Microsoft. In the beginning, it was worth $ 500 million when it was offered to Microsoft. But later Google paid double the amount to own YouTube.
Microsoft – Mike Rowe Domain Registeration
This is the incident of 2004 of a 17 years old boy named Mike Rowe. He registered the domain MikeRoweSoft.com, which caused a big controversy. Rowe was threatened by Microsoft to take down the domain name. The cheap deal offered by the boy brought down the image of the company. When the story went viral, the boy was paid back for the domain and hosting. He also got the chance to visit the headquarters and a lot more things were offered to him.
Microsoft – Saved Apple in 1997
The American multinational company Apple was once about to go bankrupt. Many things went wrong. The company fired Steve Jobs. The less strategic steps of the company lead them to a great loss.
The founder of Microsoft Bill Gates invested around $150 million to bring the company on track, even better than it’s the previous graphs. Steve Jobs was also back in the company to re-join his position.
Microsoft – Plenty of Patents
The world’s biggest software company has some interesting portfolio reports for their gigantic amount of patents. The company owns around 59000 patents of US and international. And more than thousands of patents are still pending. They are also registering thousands of patents every year.
Microsoft – First Hardware
Today, Microsoft is also known for some best quality hardware. But do you have any idea about the first-ever hardware Microsoft came up with?
It’s a mouse. A simple mouse, which is used in PCs. Although it was an early prototype and had less use at that time. Later its use became crucial due to its accessibility.
Microsoft – Invented the First Tablet Computer
When we think about a tablet computer the first name that comes to our mind is Apple. The fact is not because Apple invented it, but the reason is its popularity.
The real inventor of the tablet computer was Microsoft. Although,so many companies tried their hand over tablet PCs. But after Apple in the year 2010, it flooded the market.
Microsoft – Bill Gates at the age of 31
Bill Gates started the company when he was 19 years old. Following that in the year 1987 at the age of 31, he became the youngest billionaire in the world. 12 years of dedication and hard work of Bill Gates took Microsoft to a great height. And crowned Bill with this title.
Microsoft – Solitaire Game on PCs
Anyone who has little experience with PCs must have seen the card game Solitaire. It has a very innovative intention behind putting that particular game. If you ever played that game you might know how to play it.
You need to drag and drop the perfect match of cards. The purpose behind the game is to teach people ‘ how to drag and drop’.
As a result of Microsoftās introduction of digital solitaire, today it is one of the most popular classic games with millions of monthly players. The game is also not solely available on Microsoft, but you can play it elsewhere on sites like Solitaired.
We all know that Microsoft also has a search engine named Bing. It is a very interesting prediction given by it.
The search engine gave the exact prediction that the 2014 world cup would be between Germany Vs Argentina.
Microsoft – The Bob Domain Incident
It was the case when Robert Kerstein registered the domain name ‘Windows2000.com’ in 1996. But then in 1998 Microsoft announced the company’s next operating system Windows2000 without checking the trademark or ownership.
But Microsoft had the ownership of the domain name bob.com. Finally, they decided to exchange the domain name.
Microsoft – Acquisition of Companies
Microsoft is itselfa huge company. Apart from this it also acquired a remarkable 225+ companies till now. The company has more than 100 companies that are based in the US. In the year 2014, the company purchased one of the biggest invested companies called Nokia worth around $8 billion.
Conclusion
Being a reputed company, Microsoft knows the tactics to be at the top. Putting its hand in different sectors like software, hardware, search engine, and gaming they always know the balance between all.
It’s always a revolutionary story about how two college friends build the world’s biggest software company. Although thousands of myths, criticism, and failure they faced. But ultimately what matters is how you ended. The big-name Microsoft always becomes the source of inspiration for small house companies.
FAQs
What was Microsoft earlier known as?
Microsoft was earlier known as Micro-Soft.
When was Microsoft launched?
Microsoft was launched on 4th April 1974.
What is the first hardware of Microsoft?
It is the simple mouse used in the PC.
How many companies Microsoft own?
Microsoft owned more than 225 companies till now.
What was the First version of Microsoft Windows?
First version of Microsoft Windows was named Windows 1.0. It was a 16-bit system.
Ola cabs is an Indian ride-hailing platform that was founded in 2010 by Bhavish Aggarwal and Ankit Bhati with a mission to offer easy travel for millions of Indians. It is India’s largest ride-sharing service app with a market share of $6.5 billion.
Foodpanda is a Germany-based online food delivery platform which is owned by Delivery Hero. Foodpanda currently operates with 20 brands in 50 countries around the globe and has its headquarters in Berlin, Germany.
Foodpanda’s business in India was procured by Ola for all offer arrangements in December 2017. The total Amount Invested by Ola in Foodpanda was around $40-$50 million.
TaxiForSure.com
TaxiForSure is an aggregator of vehicle rentals and cabs for people to get an effectively available, reliable, and dependable taxi ride. They work with different taxi managers and empower them with innovation to guarantee that people get taxi rides. As the name suggests, TaxiForSure.com promises a sure taxi ride.
The Banglore-based company was acquired by Ola Cabs in 2015. After the acquisition of TaxiForSure.com, Ola gained a massive lead over its biggest rival, Uber, and boosted its revenue. Ola has invested around $200 million in this startup
Ridlr
Ridlr is an Indian public transporting and ticketing app used for intra-city travel founded in 2012. Ridlr permits travelers to get ongoing data about the different modes of travel. It also books tickets and tokens through the application via online payments. Ridlr has a firm connection with BEST (Brihanmumbai Electricity Supply and Transport)
Since Ridlr has strong connections with BEST and Ola always wanted to be the biggest transporter, Ola cabs made its second acquisition in this public transport ticketing app. Ridlr secured funding of over $25 million from Ola in 2018.
This was a big achievement for Ola since it always wanted to expand its business beyond extensive ride-hailing and get into public transport as well.
Geotagg is a startup founded by IIT Madras graduates, zeroed in on giving systems in the field of Intelligent Transportation Systems. Geotagg has designed a GPS-based public information system specifically for Indian traffic scenarios. Ola, the country’s biggest online taxi aggregator, is hoping to solidify its client base by venturing into related vehicle organizations including transport administrations, carpooling, and bike taxis.
Qarth
Qarth, which runs a versatile installments application called X-Pay, is Ola’s second investment in the mobile payment space. Ola has acquired mobile payments organization Qarth to encourage its wallet administration Ola Money dispatched in November 2015.
Ola consistently is searching for digital cash move administrations for its Financial Arm Ola Money. It will assist buyers to pay using the digital wallet for both food and grocery. You can not only use Ola Money for making payments for Ola rides, but it can also be used on other online platforms like Lenskart, Oyo Rooms, Saavn, and Zopper.
FAQ
What are the Startups funded by Ola?
The startups funded by Ola are TaxiForSure, Geotagg, Qarth, Foodpanda and Ridlr.
Who is the founder of Ola?
Bhavish Aggarwal, Ankit Bhati founded Ola cabs in 2010.
Is Ola an Indian company?
Yes, Ola is an Indian ridesharing company founded in 2010 by Bhavish Aggarwal and Ankit Bhati.
Volkswagen has successfully topped itself among the list of successful car producers and manufacturers in the world. It is known for manufacturing many iconic vehicles. It also owns popular brand subsidiaries. Most of us wish to own a car from Volkswagen. But, before moving ahead, let’s know about how Volkswagen emerged.
During the years before 1930, cars were only meant for the elite people. They were beyond the means of a common man. However, Adolf Hitler announced the manufacturing of a car that could accommodate 2 adults and 3 children. In 1934, Volkswagen announced its first car KdF-Wagen.
During the Second World War, severe losses happened. However, the company toiled hard to fight with the competition and win the market. Now, let’s have a look at the company highlights of Volkswagen.
Company Highlights
Company Name
Volkswagen
Headquarters
Wolfsburg, Germany
Industry
Automotive
Founder
German Labour Front
Founding Year
1937
Parent Company
Volkswagen AG
Number of employees
307,342
Now let’s have a look at some amazing facts about Volkswagen.
Yes, Volkswagen tops the list of largest car companies by acquiring the rank seven. With about 12 subsidiaries and other productions, Volkswagen successfully made this place in the list.
Volkswagen – Slogan
The slogan of Volkswagen was changed from “Das Autoā to ” Volkswagen”. This happened in 2016, which was the company’s initiative to start working afresh.
Volkswagen owns 12 brands as its subsidiaries. These brands are SEAT, Audi, Bentley, MAN, Lamborghini, Scania, Bugatti, Porsche, Bentley, Skoda, Volkswagen Commercial Vehicles, Ducati.
About Volkswagen and its Subsidiaries
Volkswagen – Naming Of Cars
This might be surprising to know that the names of Volkswagen cars are generally derived from the names of ocean currents. Some names are even derived from the names of prevailing wind Examples may include Vento, Polo, Passat, Bora, etc.
Volkswagen – Products Apart From Cars
Volkswagen Engine and Turbocharger
If you think Volkswagen produces only cars, then you are mistaken. Volkswagen also produces diesel engines, steam turbines, turbochargers, and chemical reactors. Although cars are their major source of income, still they have made huge investments in engine technologies.
Volkswagen – Most Successful Vehicle
The most successful vehicle produced by Volkswagen is Golf. On average, it has produced 29 million copies which have been successfully sold worldwide. It was seen as a phase of the transition of Volkswagen towards modernization. It was such a hit that it was nominated for the European Car of the year two times.
Volkswagen – Largest Market
This might be intriguing for you to know that China serves to be the largest marketplace for Volkswagen. In 2017, about 3.18 million Volkswagen cars were sold in China which was about half of the sales in the global market. With time, the Chinese market is also expanding.
Volkswagen – Microbus For About 70 Years
While we talk about microbus, you might go back to the era of the 70s. However, the microbus was produced by Volkswagen in 1949 and it ran on the roads till 2013.
Volkswagen – Comparision With Toyota
Volkswagen Vs Toyota
If you are wondering about the above question, then it’s simply that Volkswagen is more popular. In 2016, Volkswagen surpassed Toyota by setting a record of selling about 10.31 million cars.
Volkswagen – Best Seller Of 20th Century
This might be quite intriguing for you to know that the Beetle was the best selling among all cars in many years. The production of the Beetle was stopped in 2013. However, it had already sold 21.5 million cars by then.
Volkswagen – Ferdinand Prosche
You already know that the Beetle was the best selling among all cars of the 20th century. However, the mastermind behind this car was Ferdinand Porsche. He invested only 10 months in manufacturing this car with all its awesome features. After the launch, the popularity of Beetle grew over years.
Volkswagen – Fastest Car In The World
Bugatti Chiron, launched in 2016, is the fastest car in the world. Chiron can travel at the speed of 267 miles per hour. It can also gain a speed from 0 to 60 within only 2.4 seconds. Not just this, all the fastest cars including supermodels are produced by Volkswagen.
Volkswagen – Valuation
During October 2008, for some short period, Volkswagen was worth around $370 billion in the market. At this time, it was the most valuable company in the world. The share prices even increased drastically leading to this consequence.
Volkswagen – Users
Of every ten cars sold across the world, one car is from Volkswagen. This was how popular Volkswagen was in 2014. In the same year, it sold about 10.2 million vehicles. The markets of the company outside of Germany also increased.
Volkswagen – The Dieselgate Scandal
It was reported that Volkswagen cars contributed to pollution following which this scandal emerged. The company had infused some software which led to high levels of pollution. After the reporting of the issue, the company suffered heavy losses which included the value of sales falling by 30%. Customers lost their trust resulting in more losses.
Conclusion
Volkswagen, being a German manufacturer has made its place in the world market. However, this success didn’t come overnight. Volkswagen had to go through lots of turmoil and hard phases to reach this position. By dint of all its efforts and hard work, it has become the owner of leading car brands.
The Volkswagen products have even won many awards in the international field. Some of its achievements include European Car of the Year, Motor Trend Car of the Year, World Car of the Year, etc. This adds an extra edge to its competitors.
FAQs
Does Volkswagen own Audi?
Yes, Volkswagen owns many brands as subsidiaries which even includes Audi.
How are Volkswagen cars named?
The names of Volkswagen cars are generally derived from the names of ocean currents.
What was the first car launched by Volkswagen?
The first car launched by Volkswagen is KdF-Wagen.
What brands does Volkswagen own?
Audi
Lamborghini
SEAT
SKODA
Bugatti
Porsche
Ducati
Bentley
What is the Number of employees in Volkswagen?
There are 307,342 employees in Volkswagen (2021).
Which car is best in Volkswagen?
List of best cars of Volkswagen are:
The Volkswagen Touareg
Volkswagen Eos
Volkswagen Corrado
The Iconic Beetle
Volkswagen Phaeton
The Volkswagen Passat
Volkswagen GTi
Volkswagen Scirocco
The Golf R32
The Volkswagen Jetta
What does Volkswagen stand for?
In German language, meaning of Volkswagen Ā is āthe people’s car.ā
Whatās the first thing you like in any brandās logo? It’s most likely the Font. Well, brands prefer fonts that could make their logo more comprehensive as well as eye-catching. You might be wondering how they do it?
Brands choose the two or three most contrasting font designs that when combined together could make the logo more captive and the customers would get a very fancy impression. And to make this handier, there are tons of logo designers available online.
The logo is the major part of any brand or its website. It signifies the brand and makes it distinct. And with a good font, the logo becomes tremendous. And thatās why the most popular brands prefer their logo to be absolutely distinct and impressive.
However, one does not require any specific training in designing any logo or website. And on this note, most of the entrepreneurs design their logo and website by themselves. In this article, we have presented the fonts used by the biggest brands in their logo. Letās get started!
The font took the logo of Walmart, adobe and Visa. Myriad is known to be very touching and enthusiastic and thatās why it is preferred by several brands. It is a sans serif typeface. Walmart preferred Myriad because of its artistic expression and quality. Most importantly, Myriad boots the motif.
Gill Sans
Gill Sans Logo
The typography font is taken by the very popular fashion brand Tommy Hilfiger for its logo. Gill Sans does not have any small serifs in its designs. Tommy Hilfiger has used Gill Sans because of its amazing innovative outlook and the very stylish design look. Gill sans is proven to be extremely pleasing to oneās eyes.
Futura
Futura Logo
Futura is an extremely popular font that is taken by many prominent brands such as Nike, Omega, Dolce & Gabbana and Cisco. Futura was discovered in the early 20s and because of its classic look, it became very popular among the brands. Futura is known as the classic serifless font. It brings out a very captivating, bold and modern look to the letters.
Didot
Didot Logo
Didot is wildly famous in the fashion industry. Biggest fashion brands such as Zara, Giorgio Armani, and CBS use Didot in their logo. With its amazing circline lines, small serifs and contrast, Didot present more of a luxurious, stylish and mature outlook. According to a survey, Didot was proven to be the most expensive font.
Avenir font is chosen by the Toyota Company for its logo. It brings out a stunning and attractive outlook to the brand’s logo. With Avenir font, the logo becomes more intriguing and visionary irrespective of the decade.
Avant Garde
Avant Garde Logo
Avant Garde font design is most likely to be seen in shortline texts and headlines. It is a sans-serif typeface known to be very distinct and desirable. Avante Garde is used by distinguished fashion brands such as Calvin Klein and Adidas for their logo. Avant Garde is chosen because of the marvellous daunting gaze that it puts in the logo.
Bodoni
Bodoni Logo
Bodoni was developed by the popular Italian typographer and publisher- Giambattista Bodoni. Bodoni font is chosen by Vogue and Nirvana for their logo. It gives a very contrasting and spectacular look to the logo because of its thick and thin line combination.
Bodoni was also used on the posters of the Mamma Mia musical album.
Walk On was designed especially for the corporate typeface as for the fashion brand Wang & Lynch. It was developed to form a more revolutionary perspective to the bold and sensible fashion eras.
Walk On brings out a more nostalgic and ornamental appearance along with flexibility in its outlook.
Baltica
Baltica Logo
Baltica font has been remarkably taken by the Winston brand because of its classic and elegant styling. It was developed in the early 50s by the team of Soviet Designers. Baltica is known for its distinguished thin and direct serifs.
Conclusion
The famous and bigger brands often prefer fonts that are quite distinguished with their style and design. That’s why sometimes these brands slightly change the font from its original design. Because of this, brands remain distinct and customised. Brands chose the font design according to their nature in order to be appraised by the target audience.
The font reflects the brand’s personality as well as character based on the typeface it has. Brand’s logo connect them with customers and through this, the customer feels warm emotions towards the brand. These brands are some of the most preferred fonts in various styles. Stay tuned for more updates!
FAQ
What is the most popular font for logos?
Helvetica, Proxima Nova, TT Norms Pro, FF DIN, Avenir, and Next are some of the most popular font for logos.
Which font do most companies use?
Arial, Helvetica and Verdana are some of the most common font by used by companies.
Sachin Tendulkar also known as the god of Indian cricket is one of the finest cricketers of India as well as the world. The former captain of the Indian cricket team is regarded as one of the greatest batsmen in the history of cricket.
He has been awarded the Bharat Ratna, Padma Vibhushan, Wisden cricketers of the year and many more. No wonder that this great man will have a magnificent profile of endorsements.
Listed below are the brands endorsed by Sachin Tendulkar:
This malt or cereal-based beverage was introduced in India during the year 1975. Sachin Tendulkar was launched as their ambassador in the year 1990. Since then, he has been the brand ambassador for up to 25 years stating the tagline “Boost is the secret of our energy”. The company has stated the fact that Sachin being the face of the brand has given them the highest gross ever.
Unacademy
After becoming the official partner for three seasons of Indian Premier league (IPL) continuously, Unacademy roped in Sachin Tendulkar as their brand ambassador. He will also conduct a series of interactive classes in the app. For Unacademy subscribers these classes will be free of cost. According to Gaurav Munjal, CEO and co-founder of unacademy, these classes will help the students to get coached by Sachin Tendulkar and get inspired from his life lessons. The former cricketer has also invested in Unacademy in Feb 2021
Castrol India
Castrol was launched in the year 1979 all over India and was named Castrol India. In 2010, Sachin Tendulkar was launched as their brand ambassador. Famous Sports personalities like Cristiano Ronaldo were faces of this brand. Sachin Tendulkar was extremely elated to be a part of the brand as he was extremely fanatic about Motorsports which Castrol has been doing for a long time.
Airtel
Airtel a mobile service brand was launched in 1995, through Bharati Televentures. In 2004, they launched Sachin Tendulkar as their brand ambassador for a campaign called “Express yourself”. It was a campaign with a vision to make mobile communication a way of life in India. Ā
Manoj Kohli, President of Airtel then commented that both Sachin and Airtel are genuine leaders who carry similar personalities and values such as trendsetting attitude, trustworthiness, friendliness and youthfulness. According to Kohli, this made Sachin the most worthy face of the brand.
BMW
BMW India commenced its operations in January 2007. In July 2012, Sachin Tendulkar has announced the face of this esteemed brand. According to them the God of Cricket is the most ideal for promoting their premium brand because cricket has a huge fan following in India. So does cricketers. They deeply inspire people to do the things they do. So they expected the deal to be a fruitful one.
In 2013, Fiat India decided to rope Sachin Tendulkar for the endorsement of their mini car Palio. According to Maurizio Paolo Bianchi, managing director of Fiat India, Sachin was young, strong and dependable just what the Palio was supposed to be. So he was the fittest face for the brand.
Luminous India
This company was launched in India, in the year 1988. Sachin Tendulkar was introduced as the brand ambassador in the year 2010. Rakesh Malhotra CEO and Founder of Luminous India stated that Sachin Tendulkar was a human representation of the core values of the brand like reliability, longevity and so on. Hence he’s a good fit for the brand.
Sunfeast
ITC launched Sunfeast as a biscuit brand in the year 2003. Sachin Tendulkar was roped for Sunfeast commercials in the year 2006. Sachin himself was pleased saying it’d be a chance for him to measure his penchant for healthy living, healthy food and so on.
Britannia
Britannia was founded in the year 1892 in India by a group of British Businessmen. Later in 1918, it was turned into a public limited company. Britannia was endorsed by Sachin in the year 2002. He was the Ambassador for quite a long time after that. However not much was known about this endorsement.
Bajaj was launched in India in the year 1945 under the name, M/s Bachraj Trading Corporation Private Limited. Sachin was made the face for Bajaj Sunny Scooter in the year 1993.
Amit Enterprise
Amit Enterprises Housing Limited was launched in the year 1983 as a construction company. Later it became a public Incorporated company. Sachin Tendulkar was endorsed as their brand ambassador in the year 2010. Mr Kishor Govind Pate, Managing director and chairman of the company stated that Sachin Tendulkar is the perfect fit for their company since he embodies commitment, consistency and performance just like their brand.
The enlisted brands were the ones that could be studied in a Ā detailing manner. Rather these were the major endorsements of Sachin Tendulkar. However, the rest were equally important but minor in nature.
FAQ
What is the net worth of Sachin Tendulkar?
Sachin Tendulkar is one of the richest cricketer in India with the net worth of 1090 crore.
What is the education qualification of Sachin Tendulkar?
Sachin Tendulkar is 10th pass but He did not graduated from any college.
Who introduced Sachin to cricket?
Sachin’s elder brother, Ajit, recognised his cricketing ability and introduced him to Cricket in 1984.
One of the most popular and dashing Bollywood actors, Ranbir Kapoor is known by every eye. He is known for his breathtaking performances in numerous movies. And that’s why Ranbir Kapoor is the choice for several popular brands in India.
He is quite selective when it comes to choosing the brand he’d endorse. But regardless of numbers, he is the brand ambassador of tons of brands that holds an established and popular position among the consumers and in the market as well. And these brands with the face of this incredibly popular actor, Ranbir Kapoor, increase the charms with great prosperity.
And that’s why in this article, we have presented you with some of the brands endorsed by Ranbir Kapoor.
Oreo is a famous biscuits brand of Cadbury India which is a part of Mondelez International Company. Cadbury roped actors Ranbir Kapoor together with Karthi as the brand ambassadors for their famous biscuit brand, Oreo.
When asked, Chella Pandyan who is the vice-president of Mondelez International Association biscuits brand of South Asia and India said, “With the personality and universal appeal of the actor Ranbir Kapoor and Karthi, it’d be a great fun and prosperity for Oreo to take up the next level.” They were introduced with the campaign of ‘Connect Playfully’.
Lenovo
Lenovo has introduced its brand ambassador; the Bollywood actor Ranbir Kapoor. Lenovo has focused on the youth of India and for that purpose, Ranbir Kapoor with his dashing personality is the right fit for the company’s face.
Lenovo is prioritising its products to become the best or the most preferred PC brand in India, especially among the youth. And together with Ranbir Kapoor, this makes Lenovo a stronghold in the market and evolves the Lenovo brand.
Coca-Cola
Coca-Cola has ratified Ranbir Kapoor who is known as the heartthrob of Bollywood, as their brand ambassador. They have signed him with the campaign of #SayItWithCoke.
In an interview, the vice president of Coca-Cola India, Shrenik Dasani said, “Coca-Cola has always focused on capturing every moment and making it more special. And our campaign #SayItWithCoke looks forward to people expressing themselves and Ranbir Kapoor with his charm and dashing personality takes this campaign to a next level.”
Ranbir Kapoor together with Alia Bhatt endorses the very prominent and popular Pepsi Co’s potato chips brand, Lay’s. They are part of its major campaign, ‘Smile Deke Dekho’ and are featured in many of its ad films.
Lay’s has always been incredible and brought joy to every consumer. It gives them a taste of pleasure on a busy day and its flavours are very famous. The new campaign led by Ranbir Kapoor and Alia Bhatt continues this trend and showcases how a smile can connect you with the universe and expresses your emotions prominently.
Virgin Mobile
In the heart of the youth, Virgin Mobile had introduced its brand ambassador as Ranbir Kapoor together with Genelia D’Souza, in India. Virgin Mobile focused on the GSM market and ought to expand with the great objectives to gain the trust of the youth with various leverages and with the help of networking with their friends.
Asian Paints
The very famous Asian Paints has signed the very charming, Ranbir Kapoor as its brand ambassador for the premium exterior paint that Ultimate Protek offers. Ranbir Kapoor has performed some very amazing performances in Bollywood and for the Ultimate Protek, he is a perfect choice, said Asian Paints in an interview.
The absolutely prominent, French automobile brand- Renault, has signed Ranbir Kapoor as its brand ambassador. He has promoted all ranges of vehicles of Renault, India together with its upcoming Small car Kwid.
Renault is moving to the next level of growth and development in India. And together with the legacy of Ranbir Kapoor, Renault will monetize and leverage the range of its categories.
Panasonic
The young dashing Bollywood actor, Ranbir Kapoor suits perfectly the prominent brand, Panasonic. He endorses several popular brands like Pepsi and Renault. And again signed as the brand ambassador of Panasonic, India.
Panasonic is widely famous for its extensive range of consumer goods and has a strong following in the market. With the versatile personality of Ranbir Kapoor, Panasonic ought to take its brand to a next level of consumer demands.
Tata Docomo
The prominent GSM brand of Tata Teleservices, Tata Docomo, had signed a 2-year contract with the famous Bollywood actor, Ranbir Kapoor. He was featured in various print, television and also, outdoor campaigns of Tata Docomo advertisements.
Gurinder Singh Sandhu, the TTSL head of corporate Marketing said “Tata Docomo is a prominent and inspirational brand and so is the personality of Ranbir Kapoor. That’s why he is the perfect match for our brand.”
Flipkart
Flipkart is counted among the most admirable e-commerce platforms. It has signed Ranbir Kapoor together with Alia Bhatt as the brand ambassadors for the brand with its new campaign of ‘India ka Fashion Capital’.
Ranbir Kapoor and Alia Bhatt will be seen promoting and educating the consumers about the Fashion statements and styling to stay ahead of the crowd. This campaign is focused on inspiring the consumers towards the fashion and style in the country.
John Players
The well-known fashion brand, John Players has signed the style icon, Ranbir Kapoor as its brand ambassador. He is appointed for the marketing initiatives taken by John Players for the campaign for their Spring Summer collection. Ranbir Kapoor will be seen promoting the latest fashion collection of John Players.
John Players is currently focusing on the youth and looking forward to uprising its marketing value. The company has more than 220 exclusive fashion stores and around 1,200 multi-brand outlets across the country.
TAG Heuer
TAG Heuer has always persuaded Shah Rukh Khan as its brand ambassador of India for over a decade. But, now TAG Heuer has taken a different turn on the road and in the event of The Swiss Luxury watchmakers which was held at Delhi’s Buddha International Circuit, the company announced its new brand ambassador as Ranbir Kapoor. He will be promoting the campaign, “Don’t Crack Under Pressure.”
Yatra.com
One of the leading online travel companies in the country, Yatra.com has appointed its brand ambassador as Ranbir Kapoor. Knowing the dedication and passion of Ranbir Kapoor towards travelling makes him the perfect fit for this prominent travelling company.
Yatra.com is majorly focusing on the growth of the company to the next level and building up a travel association that provides all kinds of services required for your travelling. And with Ranbir Kapoor’s vibrant personality, he makes the best in this brand.
Askme.com
The famous online marketplace, Askme.com, has recently announced its brand ambassadors as Ranbir Kapoor and Farhan Akhtar. Also, it has launched new successive missions. Ranbir Kapoor will be featured in the commercial of Askme.com which will aim at the campaign, ‘One Stop Destination’.
Askme.com has also introduced a new segment of Online retail therapy. This would bring more convenience to the customers. The company is focusing on the youth of India.
Conclusion
The 36-year-old actor, Ranbir Kapoor carries a wealthy position in the hearts of people with his charm. He has performed greatly memorable and soulful performances in Bollywood. And with his charm, the advertising industry grows as well. He is the brand ambassador of various famous brands in India. And with his charm, he adds more wealth to the brands and takes it to a next level of growth and development.
FAQ
What is the net worth of Ranbir Kapoor?
The net worth of Ranbir Kapoor is $45 Million (Rs. 322 Crore).
What is Ranbir Kapoor’s age?
Ranbir Kapoor was born 28 September 1982 and is 38 years old.
What is the full name of Ranbir Kapoor?
Ranbir Kapoor’s full name is Ranbir Raj Kapoor. He shares his name with his grandfather, Raj Kapoor.
Do you remember the last jingle you heard? Yes, right? Because jingles are the best way to catch people’s attention. In advertising, jingles are widely preferred for various commercials and campaigns.
Companies chose some very fascinating and catchy songs for their campaigns and ads. Because we are well familiar with the fact that jingles hold a very intriguing way to stabilize our minds and even without our knowledge, we sing them throughout our day.
Jingles are the most significant marketing tool that has been used for more than 60 years.
There are tons of jingles that we still remember from old times. Companies that chose jingles in their ads aimed to reach the minds of every individual and that’s why they chose something that easily is remembered by its audience.
The campaigns are still alive in our subconscious irrespective of when they aired. In this article, we have discussed how jingles are proven to be one of the most powerful marketing tools and some of the very exciting ad jingles of all time. Let’s get started!
Jingles play a very significant role in advertising. It makes the ad more exciting and eye-catching. With exciting songs in between ads, helps the company to reach more audiences. However, there is some very essential role of jingles in the advertising sector. Such as:
A significant marketing tool
When you attach a well-known song to your product, it attaches the emotions of the song as well as people to your brand. Audio branding is very influential when it comes to promoting your product.
Jingles; yet another recognized brand component
Jingles are a well-known part of your brand. Because when you attach a jingle with your product, it works as the brand’s tagline or sometimes, even logo. Audio can functionally push consumer recall.
Very easy to remember
Jingles holds the power to get into our subconscious and get stuck in there. This is because when we use a pop song with interesting lyrics over and over again, it catches people’s eyes and they memorize it.
Can cut through Noise
Jingles are used to wipe out the jumble around of the oversaturated and high-competitive work. It provides deep comfort and attachment to the consumers and they get more attracted towards your brand.
Very Manipulative
Jingles are known to activate dozens of brain lobes simultaneously. As music holds a way to entrench information into the psyche of the consumers. Therefore, it’s known to be very manipulative as it alters our minds of thoughts regarding the brand.
In the 1980s, Nike produced products exclusively for marathon runners. With the fitness craze among the people, Nike’s marketing team decided to get a fancy benefit from it. Also, Reebok who at that time was succeeding more than Nike was its biggest competitor. In order to beat the competition, Nike formulated the “Just Do It.” Campaign in the late 1980s. This campaign was a huge success.
Oscar Meyer Hotdogs: I Wish I Was An Oscar Meyer Wiener
The jingle first aired in 1965 and was a huge success. The campaign was used for several campaigns for decades. In this ad, Oscar Meyer featured a little boy- Andy Lambtod who was holding a sandwich and fishing rod while singing, “My Bologna has a first name ‘O-S-C-A-R’..“ Meanwhile, he was running. The ad was highly praised and people were fond of its jingle.
Coca-Cola as being a well-established popular brand appealed to the people by mentioning their name on Coke’s bottle.
This campaign was initiated in Australia in 2011, followed by the U.S later on. They printed the first names of the customer on the front of the bottle in the company’s original font. Also, there were custom bottle options available. Through this campaign, Coca-Cola received great attention.
Kit Kat: Give Me a Break
The jingle aired in 1993 for the commercial of Kit Kat. “Give Me a Break” jingle was very intriguing and the company even added a countdown at the beginning just as any band would do. They counted it down and then, the jingle would play. This was very fascinating and brought enormous sales of Kit Kat Bars.
McDonald: You Deserve a Break Today
The mega-brand McDonald used this jingle for its various commercials for almost two decades. This was the company’s major jingle for all its commercials. ‘You Deserve a Break Today’ was promptly used in tons of different campaigns with the same purpose of promoting the brand and its products. This was a huge success and people around the globe were so fascinated by the music.
Dr Pepper: Wouldn’t You Like To Be A Pepper Too?
We all heard about the famous “Wouldn’t You Like To Be A Pepper Too?” jingle from Dr. Pepper’s commercials. The commercial was so hit that it even launched an actor’s career with great height and lengthened another’s.
It was David Naughton who was featured in Dr. Pepper’s commercial and later acted as the main character in the John Landis film- An American Werewolf in London.
The next actor was Ray Bolger who performed the “I’m a Pepper” dance in the commercial, and later got a role of the Scarecrow in The Wizard of Oz.
Jingles works as the best marketing tool in order to promote the brand and its products. It can catch our ears and get into our minds and even without knowing, we sing it along with the commercial. It doesn’t matter how good your jingle is unless it fits perfectly with your brand name, idea and promotions.
The listeners would ignore the crafty techno beat but with a jingle, they would surely stop by and listen. Jingles highly impact the brand and its products. This brings a better connection with the audience and they feel comfortable with your brand. When they associate your jingle with your brand, the relationship between you and your customers improves and they’ll choose you whenever they need you.
What are some catchy jingles?
FAQ
What are some catchy jingles?
McDonald’s “I’m Lovin’ It”, Kit Kat “Give Me a Break”, and Oscar Mayer “I Wish I Was an Oscar Mayer Weiner” are some of the most catchy jingles of all the time.
What is an ad jingle?
A jingle is a short song or tune used in advertising to catch people’s attention.
What was the first jingle?
The first jingle to be broadcasted was by General Mills, āWheaties ā āthe best breakfast food in the landā and it was first heard on Christmas Eve of 1926.
A Bitcoin wallet is a software application that will help you store your bitcoins and other digital currencies. Since bitcoins or any other digital currencies do not have a physical form you will not be able to store them anywhere else other than crypto wallets.
Crypto wallets are considered to be easy to use and reliable. They are also safe and secure to use. Letās look at the below article to analyze the top bitcoin wallets available in the market.
Coinbase is a best overall cryptocurrency wallet that can be used to not only store digital currency but also for purchasing, transferring and even selling of these digital currencies. The application even has an offline storage where it securely holds and stores a wide range of digital assets. This cryptocurrency wallet is available in more than 100 countries.
Coinbase Website
One of the features of Coinbase is that it is one of the largest cryptocurrency exchanges. The platform stores all your digital assets safely in a vault. Coinbase lets you schedule your trading process on a daily, weekly or a monthly basis. This application provides a single platform for buying, selling, transacting and storing digital currency making it easier. The application is available for both iOS and Android devices.
Binance Chain (BNB)
Binance Chain is considered to be one of the best cryptocurrency wallets. Through Binance you can create a crypto wallet but also use the platform for trading more than 150 cryptocurrencies. The application even provides an Application Programming interface that helps you to integrate your current trading application.
Binance Website
Some of the other features of Binance Chain include 24/7 support making it one of the safest cryptocurrency wallets. It is considered that Binance Chain does more than 1.2 billion average daily trading volumes. Binance Chain has more than 14 lakh transactions per second.
Binance chain has a wide range of applications for online trading and also offers various basic and advanced exchange interfaces for trading. The application is available for android, windows and iOS users.
PointPay Banking Wallet
PointPay Banking Wallet is one of the best crypto wallets. It is considered to be the first cryptocurrency wallet in which you can store more than 10 cryptocurrencies that are popular. This application not only lets you store your cryptocurrencies but also will provide you with interest in depositing your cryptocurrency.
Pointpay Website
On a yearly basis, it is estimated that you can earn up to 30% with the PointPay token (PXP) in the PointPay Banking Wallet. You will have to buy the PointPay token to get additional interest in your cryptocurrencies.
You also have the feature of taking loans using your cryptocurrencies. Through PointPay banking wallet you can easily buy and sell your cryptocurrencies using credit cards, debit cards, bank transfers, SEPA or even using Apple pay.
You can use the mobile application on both iOS and Android devices.
Bitfinex is a trading platform. The application will let you easily exchange cryptocurrencies such as Ethereum, EOS, Litecoin and many more. This platform even enables you to use a peer-to-peer funding market. This website offers you with advanced chart tools which will help you visualize your products easily.
Bitfinex Website
Bitfinex provides various tools to make trading easier. The application is available for both Android and iOS devices.
Trezor
Trezor is slightly different from other crypto wallets. It is a hardware wallet that will help you store your bitcoins. You will be able to easily plug Trezor into your computer or a smartphone, then it would provide you with a pin code which will be generated randomly. This will ensure that the device is safe and secure.
Trezor Website
Some of the other features of this hardware wallet include an offline storage system that is ultra-secure, easy-to-use touchscreen, exposure to private keys, etc. This platform supports more than 1,000 currencies and is available for Windows users, Mac OS X users and Linux users.
Paxful Wallet
Paxful is one of the popular cryptocurrency wallets. Paxful is a peer to peer marketplace which you can use to buy and sell bitcoins. The platform offers more than 300 payment methods. This platform makes it easier for beginners as well as intermediates to make profits from digital currencies.
Paxful Website
Paxful Wallet lets you directly withdraw from the bank account and also lets you send funds to your bank account or PayPal account. Paxful provides safety for your money and even lets you trade in more than 100 digital currencies. You can use Paxful wallet to buy and sell bitcoins with bank transfers.
Ledger Nano is a hardware crypto wallet, it supports multiple cryptocurrencies. They provide a LED display and a pin for transfer of wallets. Ledger Nano can be easily accessed through a USB supported device.
You can use Ledger Nano on Mac, Linux and Windows. They also have a two-factor verification process.
WireX
WireX Website
WireX is more like a travel card and a cryptocurrency wallet. It helps to convert your payments into any local currency without any exchange fees. It is also a hardware wallet. WireX allows you to buy, store, spend and exchange cryptocurrencies anytime and anywhere.
Overbit
Overbit Website
Overbit is a platform which helps in trading of bitcoin, cryptocurrencies and forex. It wonāt allow the wallet to have a negative balance. It also offers features such as advanced risk management which will limit the exposure.
eToro
eToro Website
eToro is a cryptocurrency wallet which provides additional features such as stock trading, commodities, ETFās, Index funds, Forex trading and many more. eToro is supported by Android and iOS devices. You can easily buy and sell cryptocurrencies using this app.
Bitcoin IRA
BitcoinIRA Website
Bitcoin IRA is a cryptocurrency platform which will let you buy and sell bitcoins and it provides an additional benefit where the gain you receive from your bitcoins are going to be tax free. The other assets you can invest in are Gold, Ethereum and many more.
FTX
FTX Website
FTX is a cryptocurrency exchange and also a derivative exchange. You will be able to buy and sell your cryptocurrencies in a pre-determined price. You can use the platform on both mobile application and desktops.
Phemex
Phemex Website
Phemex is a cryptocurrency platform which lets you trade cryptocurrencies easily. You can also buy cryptocurrencies through different payment methods or using credit/debit cards. It lets you perform up to 300k transactions per second. The application is available for both Android and iOS devices.
Bybit
Bybit Website
Bybit is also a cryptocurrency wallet which lets you trade cryptocurrencies easily. This application lets you customize it according to the requirements. The platform is available for both android and iOS devices.
BitIRA
BitIRA Website
BitIRA is a platform which will let you invest in cryptocurrencies for IRA which is for your retirement account. BitIRA provides security on the risk of devaluation. It also allows you to exchange one currency with another.
Blockchain
Blockchain Website
Blockchain is considered to be the safest cryptocurrency wallet. It offers two different wallets which are cold wallet which you can use for storing your bitcoins and cryptocurrencies and hot wallet that you can use for transaction of bitcoins and cryptocurrencies. The platform supports both android and iOS devices.
Robinhood
Robinhood Website
Robinhood is also one of the top cryptocurrency exchange and bitcoin wallet. You can buy bitcoins, Ethereum, Dogecoin and other cryptocurrencies using one of the best crypto wallets, Robinhood. You can use the smartphone application for all your transactions.
Coingate
Coingate Website
Coingate is a platform that lets you store cryptocurrencies such as bitcoins, Ethereum, Litecoin and many more in an easier way. You can purchase cryptocurrencies with a wide range of payment methods. The application supports more than 50 cryptocurrencies.
Monero (XMR)
Monero Website
Monero XMR is a cryptocurrency wallet. It is considered to be one of the fastest, secured and a private platform. The wallet is available for a variety of devices. It also helps to convert the currencies into XMR. You can also use MONERO as a currency in exchange for goods and services.
Atomic Wallet
Atomic Wallet Website
Atomic Wallets helps in managing and storing up to 300 cryptocurrencies and tokens such as bitcoins, Ethereum, Litecoin and many more. It is considered to be one of the best crypto wallets. Atomic wallet provides an instant exchange with cashback offers.
Electrum
Electrum Website
Electrum is one of the oldest cryptocurrency markets available in the market It offers excellent privacy features and is considered to be best wallet for cryptocurrency. It provides high security and prevents thefts and loss of funds.
Edge
Edge Website
Edge is a bitcoin wallet which is used for mobile devices which include android and iOS devices. It provides support for more than 30 cryptocurrencies making it one of the best crypto wallets available in the market. It also offers two factor verification process.
BRD
BRD Website
BRD is a crypto mobile wallet which renders the customer loyalty and also have rewards programme. This application also provides a hardware encryption which will keep your cryptocurrencies safe. It offers privacy and an easy user interface.
Conclusion
The above is the list of top crypto wallets. You can go through the features and use this article as a reference to choose the right crypto wallet according to your needs. Cryptocurrencies are considered to be the future and we will be able to see huge rise in the crypto wallet industry.
FAQ
What is Bitcoin wallet?
A Bitcoin wallet is a software application in which you store your Bitcoins. However, bitcoin does not exist in any physical shape or form. Bitcoin can’t technically be stored anywhere except coin wallets.
How to Add Funds to a Bitcoin Wallet?
You need to determine the amount of Bitcoin you want to buy. After that, you need to enter an amount that you want to deposit to your bitcoin address. Then using ACH, Wire, credit card the amount will be transferred to the bitcoin wallet.
What are the best Bitcoin wallets?
Coinbase, Binance, Trezor, and Bitfinex are some of the best Bitcoin wallets.
Kunal Shah is an Indian entrepreneur who has tried his luck and become successful in the industry through his hard work. He has successfully shattered the myth that only people with technical or management background can have a fortune in the business field.
Being a philosophy student and then an MBA dropout, he proved that if you have the vision and determination to work for your dreams nothing will stop you. He is the co-founder of Freecharge which was launched in 2010 along with his friend Sandeep Tandon.
His vision and prediction of the booming market of online recharging did not go wrong. After its successful run, it was acquired by Snapdeal for around $400 million. He later founded the members only credit card payment app, CRED in 2018.
Apart from that Kunal Shah is also an active angel investor who has helped significantly in the growth of startups like Spinny, Unacademy etc. He did not forget his experiences after he became successful. He yearns towards creating an ecosystem where entrepreneurship will thrive in India. He strongly believes that his will to see more entrepreneurs from India is what pushes him forward. Here are a few startups in which Kunal Shah has invested.
Plum is an employee based health insurance startup that was founded in 2019 by Abhishek Poddar and Saurabh Arora. Over the years, it has completely altered the notion of employee health insurance stack by introducing innovative fraud detection algorithms. Its real-time designs and pricing makes it extremely easy for the users to navigate through their website.
Plum aims to build better and deeper API integration along with insurers like care health, ICICI Lombard, new India assurance etc. In 2021, Kunal Shah along with a few others had invested around $20 million in the firm.
Plum aims to use these funds to augment its business development, engineering and operations teams. It also envisages building new products that are suitable for small businesses that have smaller teams.
Qoohoo
Qoohoo is a mobile app which allows creators to launch their private community that focuses on monetisation. It was founded by Vimal Singh and Aseem Gupta. Kunal Shah along with a few other angel investors invested close to $8 million in this creator-based social platform.
This Bangalore-based company will utilise the fund to further build on their engineering and product teams. As of now they have seven members and they aim to expand their team up to 10 to 12 in the next one year. The investment was announced in March 2021.
Mensa Brands
Mensa Website
Mensa Brands is a startup founded by ex-Myntra and Medlife co-founder Ananth Narayanan. They aim to build global digital brands from India by collaborating with different entrepreneurs, by making investments into their business and by providing the company’s expertise to scale the brand.
In May 2021, Kunal Shah along with other investors like Falcon Edge Capital, Northwest Venture Partners, Mukesh Bansal etc invested over $50 million in Mensa Brands during a series A funding. The startup plans to make use of the funds to improve their marketing strategies and working capital so as to work with more brands.
Unacademy
Unacademy is an online education platform that was founded in 2010. Since then the startup had been thriving, revolutionising the entire notion of online education in India. In 2015 Kunal Shah along with other angel investors like Sachin Bansal, Vijay Shekhar Sharma, Binny Bansal, Ā invested a total of $1 million in the startup. The funding was led by Blume Ventures.
Onsurity
Onsurity Website
It was launched in 2020 with just 700 SMEs with them as healthcare partners. Initially they only had around 70,000 users. The company’s aim to democratise healthcare for all including small businesses was a very innovative idea which led to their expansion in a very short span of time.
The firm became the first digital platform in India that provides monthly employee benefit subscriptions to the users. In April 2021, this Nexus Venture Partners backed healthcare startup Onsurity received an undisclosed amount of funding from a group of investors.
Kunal Shah was a customer who turned into an active investor as far as the startup was concerned. The startup was also supported by other investors like Jitendra Gupta and Amit Lakhotia. The firm aims to develop their tech stack and enhance customer experience by utilising the funds received.
FamPay
Fampay Website
FamPay is a Bangalore-based startup that aims at raising a financially aware generation of Indians. It was founded by Kush Taneja and Sambhav Jain. In June 2021 many investors especially Kunal Shah, Vladimir Tenev, Kevin Lin , Global Founders Capital Ā invested a whopping $38 million in series A funding that was led by Elevation Capital.
The firm plans to use the fund to build their leadership team and fuel future growth that accommodates more users through marketing and launching many more attractive features on their platform.
Considering the fact that more and more teenagers below the age of 18 are going to use smartphones, FamPay is gearing up to make use of this opportunity to create an early relationship with the future citizens. This is to ensure that the firm will become their go to brand when it comes to payments with smart cards without actually having a bank account.
Spinny
Spinny website
This startup was founded in 2015 by Niraj Singh. Currently it sells refurbished used cars. They sell around 1500 cars every month and their business is growing at a rate of 15% month on month. In June 2017 this startup received $1 million through series C funding. And as usual Kunal Shah was an active angel investor in this fundraiser.
Spinny aims to improve customer experience and expand business by strengthening technology and product utility through the fund received. Currently Spinny operates in more than nine city’s and already has plans to expand to more cities by the end of 2021. However, Kunal Shah had announced earlier in June 2019 that he had fully exited Spinny.
Carl Peiās New Venture
In December 2020, the OnePlus co-founder Carl Pei had announced that he will be going to start a new venture. However he did not share much details about the same. The angel investor Kunal Shah had his contribution in his new venture as well. They received seed funding of more than $7 million from people including Kunal Shah.
Other private investors including Kevin Lin, Steve Huffman, Paddy Cosgrave, Josh Buckley etc were part of it. All that we know about Carl Peiās company is that it is related to consumer electronics.
Other Startups in which Kunal Shah has invested
Zepo
Bharat Bazar
Innov8
Betterhalf
Blissclub
Goalteller
Antwak
Razorpay
DailyNinja
Pocket Aces
Voonik
FAQ
What is the qualification of Kunal Shah?
Kunal Shah graduated with a Bachelor of Arts degree in Philosophy from Wilson College, Mumbai and briefly pursued an MBA from SVKM’s NMIMS before dropping out.
What is the net worth of Kunal Shah?
The net worth of Kunal Shah is $800 million as of 2021.
Who is Kunal Shah?
Kunal Shah is an Indian entrepreneur and venture capitalist, he is also the founder of FreeCharge and Cred.
Gone are the days when TV or movie theatres were the only way to absorb video content. India has seen a tremendous rise in the consumption of video content on various online platforms in the last couple of years. The major reason behind this exponential growth is often attested to deeper internet penetration and ever-increasing smartphone usage. Today, there are many articles onOTT platforms which justify why such mediums are better than cable TV. OTT (over-the-top) platform subscription is pocket-friendly, and then there’s the comfort of using such platforms anytime, anywhere.
Low cost and efficient mobile recharge packages along with good internet connectivity have permitted both rural and urban populations to consume video content at an alarming rate.
OTT platforms provide online content in different genres. Netflix, Amazon Prime, and ALT Balaji are some extremely popular OTTs.
With so many streaming platforms to choose from these days, it can be difficult and tedious to choose the appropriate one. The one that not only broadcasts all of your favorite series and movies, but also all of the documentaries that are currently trending. However, with so many alternatives to pick from, it might become a little daunting.
Hundreds of streaming platforms flooded the Indian market during the pandemic. The market is becoming increasingly saturated as every corporation develops its own streaming platform. But which streaming services are most popular in India? What companies have unlocked the streaming market’s code of dominance? Now that you’re interested, we’ve compiled a list of the Top 10 Streaming Platforms in India, which are both popular and well-liked.
Reasons For Tremendous Growth In OTT Platform Usage
Freshly Brewed Content
OTT platforms provide brand new and freshly brewed content in different genres and languages. These OTT platforms consider unique and risky concepts to create video content. The topics are a breeze of fresh air for Indians and deviate significantly from the video content people are used to. And such content doesn’t fail to entice the audience. Language is no longer a barrier as there is video content for almost every language, making OTTs universally accessible.
Affordable And Cheap
Providers charge nominal rates thereby making video streaming affordable for most of the economic sections in India.
Screening Movies Before Television Screening
Movies are now being released on these platforms way before their television screening. Hence, people don’t need to wait for movie ticket bookings and stand in long queues. Moreover, the concept of first-day, first-show is slowly losing its charm due to OTT platforms.
Free Subscriptions on OTT Platforms
Top OTT platforms lure the audience through the freemium subscription policy or by providing a free trial for a month. For example, Disney+ Hotstar allows users to access some shows for free whereas the premium shows are paid. On the other hand, APV and Netflix allow users to try their services for free during the initial months of subscription.
No Interruptions
The shows on such platforms are usually ad-free, making it a pleasant experience for the viewers. Users don’t have to see the same advertisement again and again and can enjoy the show without any interruption.
Video On Demand
Unlike TV, you don’t have to carry a remote and set-top box to enjoy your favorite video content. With the help of these OTT services, you can watch your favorite shows anytime and anywhere.
Limited And Quality Video Content
Unlike the Indian video content, these OTT platform services have shows restricted to a limited number of episodes rather than going on for several years. The content keeps the youth addicted to such platforms. Also, the content is not based on cliche storylines and abstains from the repetition of themes, something that’s often witnessed in TV-based video content.
Download And Watch Later
OTT services don’t maintain any particular time slot for shows and series, unlike TV. This permits people to have their own schedule for watching on such platforms. The option of downloading from OTT providers allows the audience to not sit idle in case of poor internet connectivity.
Other smaller (yet expanding) OTT platforms in Indiaare Voot and TVF Play. YouTube is also planning to launch an original content platform.
Growth And Future Of OTT Platforms In India
OTT subscriber base in India
According to a recent PWC report, smartphone penetration in India is expected to reach around 99% by 2022. And at the same time, OTT platforms are expected to grow at a CAGR of 22% by 2022 to around INR 6000 crores. With such a huge user base comprising a large number of smartphone consumers under the age of 35, OTT platforms will focus more on youth-friendly content. Another factor helping in the tremendous growth of OTT platforms in India is the rising level of disposable incomes, i.e., an average Indian consumer can spend more amount on his enjoyment today as compared to a few years back. Shows and movies in local languages (Tamil and Telugu are some examples) have attracted people from various fronts to these platforms; the reason being unlimited movies and shows in their mother tongue at dirt cheap rates.
It’s not that such platforms have content only for the youth; they offer something for the kids, the elderly, and every other age group.
Internet data consumption per minute has also come down. Sometime back, streaming a two and a half hour movie required 1GB of data for 360p quality. Nowadays 800MB is sufficient for the same movie in 480p quality. Thus, the streaming quality has improved with the decrease in data consumption. People can now watch two movies by consuming just 1 GB or 1.5 GB of data.
Price also plays a dominant factor; Amazon Prime saw a larger user base than Netflix in 2016 because of this factor. Amazon Prime charges INR 129 per month for unlimited access while Netflix charges INR 800 for its premium quality content. So, OTT platforms must work on a framework to provide maximum benefits at minimum cost, a tough nut to crack but a necessary one to lure the Indian audience.
Top OTT Platforms In India
Disney+ Hotstar
Users Worldwide: 103.6 Million Users In India: 25 Million Price: Starts at Rs 399/Year
Disney Hotstar – Top OTT Platform In India
Disney+ Hotstar launched in India in April 2020. It’s a partnership between Disney and Hotstar, Star India’s streaming service. As a result, it includes all of the Disney+ content as well as the original Hotstar content. In India, it presently has 28.5 million members, making it the most popular streaming service. The exclusive Disney material and inexpensive pricing of Rs 399/year for the lower-tier subscription plan appeal to younger people looking for a less expensive source of entertainment, especially during the pandemic.
Disney+ Hotstar is another over-the-top media service in India. It is a Star Network product that was launched in February 2015. Disney+ Hotstar has swiftly become one of the largest video-on-demand platforms in the country. Disney+ Hotstar is the only platform where the best TV shows from around the world, movie premieres, live sports, and events are consolidated. It has several user-friendly features such as an adaptive video playback experience which automatically adjusts according to the available bandwidth, the creation of playlists, and the availability of content for download. Users can consume Disney+ Hotstar content on the go with the best viewing experience.
Amazon Prime
Users Worldwide: 200 Million Users In India: 38 Million Price: Starts at Rs 329 for Three Months
Amazon Prime Video – Top OTT Platform In India
Amazon Prime Video was first introduced in India in 2016. It now has over 38 million unique users in India, demonstrating its widespread popularity. The streaming service has a lot of great shows and movies, like The Boys, Mirzapur, The Family Man and so on. Around 200 million people use Amazon Prime Video worldwide, and the figure is growing every day. What makes it even better received is the low pricing of Rs 329 for a three-month subscription and Rs 164 for those aged 18 to 24.
A year after the launch of Netflix in India, Amazon Prime Video also made its entry in the country. According to the director of content at Amazon Prime Video (India), India accounts for the highest number of Prime members in the debut year, growing fastest among the 16 countries that the platform is present in. India is a price-sensitive country and at Amazon Primeās low-priced subscription fee, it gives the users great value for money.
Users Worldwide: 203.66 Million Users In India: 3 Million Price: Starts at Rs 199/Month
Netflix – Top OTT Platform In India
When it comes to Netflix, there isn’t much that has to be said. It’s something that everyone has heard about. With over 203.66 million customers globally, it is one of the largest streaming platforms in the world. Netflix first arrived in India in 2016 and has since released several of the ‘Netflix India Originals.’ Sacred Games, Mismatched, Masaba Masaba, and many others are among the most popular. In India, Netflix now has over 3 million members, and this figure is steadily increasing.
It is a US-based video streaming company that is now available in India at a starting subscription price of INR 199 per month (goes up to INR 800 per month) after a free month of trial. While most of the OTT service platforms follow a mix of advertising-led and subscription fee-based business models, Netflix, in keeping with its global strategy, is free of advertising in India.
Voot
Users In India: 100 Million Price: Starts at Rs 99/Month
Voot – Top OTT Platform In India
Voot was introduced by Viacom 18 in 2016 to showcase all of its TV series as well as the most latest episodes. It was totally free, and there was no need to subscribe or pay to view the content. In March of last year, Viacom 18 launched Voot Select, an online service that, unlike the previous platform, Voot, required a membership. Some episodes and movies are still available for free, but some exclusive series and movies are only available to subscribers. Voot Select has around 1 million paying subscribers. It charges Rs 99 for a one-month subscription and Rs 999 for an annual subscription.
Voot is a video-on-demand platform that is a part of the digital arm of Viacom18. Viacom18 is one of Indiaās largest growing media networks. The platform provides its audience with a vast range of content choices and preferences. It has a pool of 45,000 hours of content which includes COLORS (Hindi), Viacom18 Motion Pictures, MTV, Nickelodeon, and MTV Indies. It offers the biggest TV Shows, Blockbuster movies, Toons, and VOOT originals.
Vootās aim is to capture the digital video landscape with its fresh and new-age content without any premium cost. One of the major attractions of the platform is its original content while it covers a plethora of categories like dramas, comedies, spoofs, and everything else.
ZEE5
Users Worldwide: 310 Million Users In India: 100 Million Price: Starts at Rs 42/month
ZEE5 – Top OTT Platform In India
ZEE5 is an online streaming service owned by Zee Entertainment Enterprises. It went into effect in February 2018. Although it is a free service, there is now a ZEE5 Premium option that allows you to watch many exclusive movies and series for Rs 299 for three months. ZEE5 has content in 12 different languages that make it worth the money. And it claims to have 32 million paid subscribers and around 100 million active users. ZEE5 has recently partnered with TVF for streaming movies and shows.
Users Worldwide: 98 Million Users In India: 80 Million Price: Starts at Rs 99/Month
SonyLIV- Top OTT Platform In India
Sony Pictures Networks India launched SonyLiv in January 2013. It is a free service but also has a premium version and the subscription starts at Rs 99 per month. It has a ton of shows and movies to choose from with no disturbance from ads. SonyLIV currently has around 5.5 million subscribers. It offers many popular shows, like Girls Hostel, Welcome Home, Maharani, and many others.
SonyLIV is bound to be present in the list of the top OTT media services. It has been developed by Multi-Screen Media. It has a mix of both free and premium content and has partnered with SPI International to showcase seven more international television channels across different genres (in addition to the existing five channels). SonyLIV’s premium content comes at a subscription cost of INR 99 per month. It offers viewers shows from the Sony stable ā SONY, MAX, and SAB. Apart from enabling viewers to watch the latest shows, Sony LIV also allows subscribers to watch the re-runs of old episodes, movies, and special events.
ALTBalaji
Users In India: 76 Million Price: Starts at Rs 100 for Three Months
ALTBalaji – Top OTT Platform In India
ALTBalaji was launched in April 2017 and is owned by Balaji Telefilms Ltd. It is well-known for catering to an Indian audience in particular, with daily soaps and exclusive movies and series. It has around 76 million active monthly users and around 5 million paid subscribers. It is a paid service, but you can get a free trial of seven days and can watch all the content on the platform. And the subscription starts at Rs 100 for three months. That’s a great price if you are looking for a cheap service platform.
ALT Balaji is an ad-free subscription-based service which is the product of film and television production house, Balaji Telefilms Ltd. It provides 32 original shows in Hindi, Bengali, Tamil, and Gujarati at a subscription price of INR 300 per year. With this platform, Balaji wants to venture into clutter-breaking content and offer something for everyone. It is offering entertaining video content to both Indian residents and those living abroad.
Top OTT Platforms in India
MX Player
Users Worldwide: 280 Million Users In India: 148.8 Million Price: Rs 370
MX Player- Top OTT Platform In India
The MX Player started in India as a video player. It was launched in 2011 but was re-launched in 2019 as the streaming platform. It began in India, but in 2020, it expanded its service and is now available in many countries, including New Zealand, Nepal, the United States, the United Kingdom, Bangladesh, Canada, Australia, and Pakistan. It has around 280 million users worldwide. And it contains shows like Aashram, Bullets, Dangerous, and many others. It is a free service, but MX Player Pro is a paid version that offers exclusive content without any ads and is priced at Rs 370.
JioCinema
Users In India: 100 Million Price: Free
JioCinema- Top OTT Platform In India
JioCinema is a streaming service from Jio Platforms, which was launched in 2016. It is free for Jio sim users and contains a great number of shows, films, web series, and documentaries. It has about 100 million users in India and the number keeps growing every day.
Eros Now
Users Worldwide: 221.5 Million Users In India: 148 Million Price: Starts at Rs 49
EROS Now- Top OTT Platform In India
Eros Now is a streaming platform launched in 2012 and is owned by Eros Digital. It has plenty of Indian movies and web series for its viewers. And the best thing is that the streaming service begins at Rs 49 in India. Eros has about 180 million users worldwide and 30 million paid viewers.
Airtel Xstream
Users in India: Price: Rs 49/Month
Airtel- Xstream- Top OTT Platform In India
It is a streaming service provided by Bharti Airtel. It was released in September of 2020. It’s a free service for Airtel Sim users, but you need to sign up for a plan if you want to watch the content as a non-Airtel user. The price is Rs 49 per month for non-Airtel users.
Users Worldwide: 36 Million Users In India: 5 Million Price: Starts at Rs 99/Month
VIu- Top OTT Platform In India
Viu is a streaming service provided by Hong Kong-based Viu International Ltd. It features many films, shows, and series, mostly Korean and Indian. It is offered throughout Asia, Africa, and the Middle East. It has about 36 million users worldwide and 5 million users in India. The price starts at Rs 99 a month and is quite popular among the Indian audience.
TVFPlay
Users In India: 9.8 Million Price: Free
TVF- Top OTT Platform In India
‘The Viral Fever’ also known as TVF is an online streaming platform that provides tons of original content for free. Its shows like ‘Permanent Roommates’ and ‘TVF Pitchers’ have pushed a lot of fans towards the platform and are a big hit among the fans. And the best part is that it’s free.
In India, there is no scarcity of streaming options these days. There is something for everyone as more and more companies develop their streaming platforms. You can make your selection based on price and the type of series and movies you wish to watch.
Conclusion
India is a huge market for OTT platforms, so offering different plans to satisfy a diverse user base with different income levels is the only solution for faster absorption and growth. Focusing more on Indian-friendly content would be another plus point for OTT providers. For now, it can be said that Indians will continue to drift towards these platforms, though television would still remain an important commodity in India. There still exists a section of the population that doesn’t have access to smartphones and internet. Moreover, the older generation prefers the television over OTT platforms for entertainment.
FAQs
What is a Streaming Platform?
A streaming platform is an online entertainment service that provides on-demand access to TV series, movies, and other streaming material.
What is the meaning of OTT?
OTT stand for over-the-top. It is a means of providing television and film content over the internet on request.
What is an OTT Service?
Over the top, or OTT, refers to any streaming service that transmits content over the internet.
Is Netflix an OTT?
Netflix is a popular OTT (over-the-top) service that provides users with content such as movies and TV series.
How many streaming platforms are there in India?
In India, there are around 40 suppliers of overātheātop media services (OTT).
What is the future of OTT in India?
Future of OTT in India: A rise of OTT platforms in India is expected to grow at a CAGR of 22% by 2022 to around INR 6000 crores. With such a huge user base comprising a large number of smartphone consumers under the age of 35, OTT platforms will focus more on youth-friendly content.
Yash Gupta
