Tag: collaboration

  • Building Positive Relationships at Work – By Mr. Ratish Pandey, Founder of Ethique Advisory

    This article has been contributed by Mr. Ratish Pandey, Founder of Ethique Advisory.

    As companies look to navigate the post-pandemic operating environment, one thing is clear: Relationship building gets the front seat. The Covid-19 pandemic completely upended the traditional work environment bringing in a new norm of remote/hybrid jobs.

    This new paradigm, like any other, has its pros and cons. On the one hand, remote working allows for better work-life balance and reduced travel stress. On the other hand, it does not bode well for building work relationships or a commitment to the organization, making retention a challenge.

    The traditional employee annual turnover of 17-18% has shot up to 30-40% in the new normal. Employees cite a lack of motivation, engagement, and collaborative opportunities in the work environment as the reasons for quitting.

    So what can companies do to foster workplace relationships and build positivity at work in the new normal of remote/ hybrid working? Let’s take a look.

    Why are Positive Relationships at Workplace important?
    How does an Organisation Build a Positive Work Environment?

    Why are Positive Relationships at Workplace important?

    Creating a high-performance work environment involves several moving parts, but a team with positive relationships is perhaps the most crucial influence on productivity, collaboration, and excellence.

    Increased productivity

    The impact of positive relationships cannot be understated.

    It spans the relationships between colleagues, supervisors, and leaders.

    Developing positive relationships at the workplace is the bedrock of employee engagement. It can lead to a 41% reduction in absenteeism and a 17% increase in productivity.   When employees feel comfortable and supported, they are more likely to communicate openly by asking for help and offering assistance when needed. Employees feel a stronger sense of ownership, driving higher employee engagement, which is something that modern work environments are finding difficult to tackle.

    Reduced Attrition

    A recent Gallup report showed that only 36% of employees were actively engaged in the workplace, costing businesses between $450 and $500 billion each year.

    Creating a positive work environment that nurtures strong relationships at the workplace improves retention, as employees feel happy and accomplished. A recent survey reinforced the point, as strongly motivated and engaged employees were 87% less likely to leave their place of work than those who were not motivated.

    Builds a progressive culture

    Another benefit of positive relationships in the workplace is that it helps create a progressive culture that focuses on quality and excellence. When employees feel supported in the workplace, they take on more ownership.

    Employees are more likely to move out of their comfort zone, extend themselves, try new things and innovate, leading to faster progress, better collaboration, more efficiency across the organization, and ultimately high-quality output.

    For a high-performing workplace, positive relationships are the guru mantra. By fostering positive relationships, companies can create a more engaged, motivated, and productive team, which can help drive business growth & success.

    How does an Organisation Build a Positive Work Environment?

    Here are a few well-trodden steps that can help an organization create an environment to develop positive work relationships. –

    Encourage Open Communication – an element that is more critical than before as now all team members may not be at the same location. All team members should be heard and encouraged to share ideas and provide feedback to one another. To create the habit and make it a part of the culture initially, one may need to formalize the timing for the team members to connect and discuss.

    Another step to encourage open communication and collaboration is implementing an open-door policy. Open-door policy refers to the freedom provided to team members to approach anyone across the organization for help and advice and not tow the hierarchy line.

    Finally, creating opportunities for team members to work together on projects helps build relationships and encourages collaboration. For the initiative to succeed, clear roles and responsibilities need to be assigned to each team member. In the absence of such projects, team-building activities can help build team dynamics.


    10 Top Virtual Team Building Activities for Remote Workers
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    Support Employees Through Training

    Living in a world where change is a way of life, skilling and reskilling is the ask. Investing in employees to help them stay relevant in their roles and grow as individuals and at work is no longer an option but a mandate for organizations.

    Apart from imparting technical & soft skills to staff, one key element that most organizations miss that employees need is mentoring. In the current scenario of remote and hybrid workplaces, mentoring has gained importance. It helps provide guidance, support, and advice to employees as they tackle daily challenges and navigate their growth in the organization as they work to develop their skills and abilities. A survey reveals 93% of employees said that well-planned training programs positively impacted their level of engagement. Supporting employees through these programs is a no-brainer.

    Appreciation and Recognition

    Adopting a culture of constructive feedback  goes a long way in creating a positive environment. It helps employees feel appreciated for their contributions while understanding their areas to improve and grow. Organizations can also provide opportunities for employees to share their successes and accomplishments with the rest of the team by creating a platform to share their successes with the broader organization. A survey found that less than half (45%) of employees said they received recognition from their employers, so companies must create an environment where employees feel that their efforts are praised and recognized.  

    Building an Inclusive and Respectful Workplace

    Policies and practices that support diversity and inclusion training on unconscious bias, cultural sensitivity, and clear communication about organizational expectations are some tools for creating an inclusive and respectful workplace. It needs to be supported by clear communication about the organization’s expectations.

    Invest in Employee Well-Being

    Organizations need to help employees manage their work-life balance and reduce stress. One way to invest in employee well-being is by offering flexible work arrangements, such as allowing employees to work from home or have flexible hours. Another way to invest in employee well-being is by providing access to counselling services, support groups, or wellness programs.

    Conclusion

    Positive relationships at work is the key to employee productivity which translates to the growth and success of the company.

    Hence, Organizations need to take a cognitive approach to take actions required to build a culture & environment that fosters positive & productive work relationships, nurtures collaboration, improves morale, and reduces attrition.

  • How to Level Up A Cosmetic Startup? – 9 Best Marketing Hacks

    The Cosmetics Industry is no longer what it used to be. It is constantly developing & changing itself to fit the expectations of its customers. The increased awareness of people regarding beauty products has forced the cosmetic brands of today to be more inclined towards using organic, cruelty-free & natural ingredients in their products.

    Moreover, it is believed that by 2027, this industry is projected to reach $463.5 Billion. Insane isn’t it? It is no surprise that this billion-dollar industry is very lucrative & requires technological advancements. The cosmetic industry is very dynamic & competitive. You definitely need to lace up & adopt marketing strategies that differentiate you from the crowd. Your marketing strategy should give your startup an edge over your competitors. If that’s what you are looking for, then you are going to love this. Happy reading!

    Personal Branding
    Content Marketing
    Collaborations
    Influencers
    Referral Marketing
    Affiliate Marketing
    Guerilla Marketing
    Packaging
    Trends

    Personal Branding

    A good & positive Personal Branding can benefit & add a new resource to your marketing strategy. It can bring in extra PR. When you started this startup, you might be filled with so many dreams & aspirations, why hesitate to spread the word about it? You can write blog posts pouring out all your expertise about cosmetics, and tell your story on social media platforms like LinkedIn, Facebook & Instagram. When you share your knowledge about your field, you position yourself as an authority in your niche in the long run. Moreover, this can also help you build and maintain good connections with other influential people in the cosmetics niche.


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    Content Marketing

    You need solid Content Marketing to promote your business. The content should be relatable & engaging, at the same time, it should be creative enough to grab attention. Consider creating a ‘how-to‘ or ‘DIY skincare routine‘, or just build a newsletter that is subscribed by your potential customers. You can use this subscriber list to send out interesting content about your industry as well as promotions, coupons & discounts to your potential and loyal customers. Not just written, but video content is a great way to gain engagement & increase brand awareness. However, with the decreasing attention of people, make sure your videos are short & crisp.

    Collaborations

    In the present times, entrepreneurs are realizing the power of Cooperation and Collaboration and are using it to the fullest. Collaborating with salons, spas, hotels, and other beauty and fashion companies will not only boost your sales but will also increase your brand awareness, and build trust & credibility among your target audience. These collaborations mutually benefit both parties, and this is portrayed by one of the trendiest collaborations of all time – NYX Professional Makeup x Netflix ‘La Casa de Papel’ (Money Heist). The renowned makeup brand went all out, from getting content creators to creating different looks to even changing their profile picture. The collaboration of these two fandoms was all over Instagram. Additionally, this collection was available exclusively on Nykaa in India.

    Influencers

    Now that we are talking about Instagram, we definitely can’t skip Influencer Marketing. This is an amazing strategy used by businesses of all sizes. From big multinational companies to small businesses and even startups collaborate with influencers in their niche & reap the benefits. Influencers, especially micro-influencers, have built a community of people who trust them, and your chances of getting more sales & brand awareness increase. In the cosmetics niche, make-up artists & other beauty influencers would be the right fit for you. But before getting into business with them, you must analyze important data about them. You can analyze the potential, influence, followers, and engagement of the influencer of your choice on Social Media.

    Referral Marketing

    Referral Marketing is a very strategic marketing tactic that is adopted by different kinds of businesses. In these marketing campaigns, you reward the customer for referring or spreading the word about your startup to others. Consider this as a win-win situation both for you & your customer because the customer gets the reward & you get the word-of-mouth advertising. Not just this, this type of marketing is considered to be the most influential form of marketing. Don’t worry! The rewards do not have to bankrupt you. They could be in the form of points, discounts, coupon codes, & similar benefits. You can use your creativity & curate interesting & engaging offers for your customer which encourages them to refer your startup to others.

    Affiliate Marketing

    Affiliate Marketing is the process by which an affiliate earns a small commission in return for marketing a product/service for your startup. The sales made by an affiliate can be tracked through their affiliate links. You can even include influencers in your affiliate program where the influencers are provided with a special code & they get a small commission for every sale you get through their code. You can also include an affiliate program on your website where anyone can sign up for your affiliate program & earn a small commission by bringing sales to your startup. This small commission motivates the affiliates to drive more & more sales, thereby increasing your sales as well as marketing your startup.

    Guerilla Marketing

    In simple words, Guerilla Marketing is presenting yourself in a way that differentiates you from the crowd. This requires not much money, but a lot of creativity in order to benefit from this type of marketing. Among other things, something that you must consider is the strategic selection of the location. Many brands have resorted to creative guerilla marketing tactics for their business. From graffiti & chalk arts on walls to billboards, guerilla marketing has no limitations. You can even use your wit & outsmart your competitors.

    Packaging

    Your Packaging has a big hand in influencing the buying decision of the customer & also helps you make a lasting impression on the buyer. Make your packaging very creative, attractive, unique & catchy. Your packaging should differentiate you from your competitors & should represent your startup. Keeping this aside, your packaging should also be budget-friendly. Being a startup you might not have many funds available for expensive packaging, however, there are many cheap yet classy packaging options out there. Last but not the least, since it is a cosmetics startup that we’re referring to here, the packaging of your product should be such that it is very convenient to use for the customer.

    In this era, if you are not keeping up with the latest Trends, you are surely missing out on a chunk of deals. You have to be well informed about the latest happenings in the cosmetics industry. Keep a track of what are people searching for as well as, spending the most money on. Customization & Personalisation are two such trends that are gaining a lot of popularity right now. The best way to retain & gain new customers is to give them what they want. Make sure you research the latest trends & adapt them to your business. Use your creativity to satisfy the consumers by meeting up to their expectations and giving them exactly what they were looking for.


    Top 10 Leading Cosmetics Startups in India
    The cosmetic industry is thriving in India. Check out the top cosmetic brands in India that are leading the beauty industry.


    Conclusion

    If you are planning to make a mark in the cosmetics industry, you have to consider a combination of both online & offline marketing strategies. You will constantly face challenges & you will have to prove why your products are worth a try. A competitive industry like cosmetics includes all kinds of big & small players, new products are being launched every other day. Thus, you have to think out of the box & give your customers a reason to shop from your store. Nevertheless, running a startup is definitely not an easy task & we hope these strategies help you in getting to where you want to. Good luck!

    FAQs

    What are the new changes in the cosmetic industry?

    Cosmetic brands of today are more inclined towards using organic, cruelty-free & natural ingredients in their products.

    What is the estimated net worth of this industry in the future?

    It is believed that in the next 5 years, by 2027, the cosmetic industry is projected to reach $463.5 Billion.

    What are some of the best marketing strategies to follow?

    Content Marketing, Referral Marketing, Affiliate Marketing, and Guerilla Marketing are some of the best marketing strategies to follow in the cosmetics industry.

  • Business Model of Fast Fashion Brands

    Fashion standards have changed on a daily basis in response to trends, customer preferences, supply and demand. To maintain a favourable result, fashion enterprises should keep an eye on the market every day by manufacturing new designs that could bring good results.

    Have you heard of Paris Fashion Week, where celebrities and models dress up and walk the catwalk to show off the latest fashion collections from designers? In simple terms, well-known celebrities such as Gigi Hadid, Kendall Jenner, Adriana Lima, Cara Delavigne, and others walk the runway by introducing new low-priced stylish clothing that was designed by well-known or up-and-coming designers to influence a new line of clothing/accessories to retail stores that can create trends and boost purchase-power among audiences.

    Fast fashion business developed in the late 1980s, with the market-based model by bridging the gap between creation and consumption by positioning this as a quick, low-cost, and disposable item.

    Where do Fast Fashion Brands Operate?
    Main Products and Services
    Target Audiences
    Fast Fashion Business Model
    What’s Unique About the Business Model of Fast Fashion Brands?

    Where do Fast Fashion Brands Operate?

    Fast fashion retailers such as ZARA, H&M, Gap, UNIQLO, Louis Vuitton, Shein, and many more operate on a seasonal basis, with new outfits and accessories arriving in stores every four to six weeks, often more often than the rest of the fashion industry.

    Furthermore, it varies by company; for example, ZARA receives new clothing supplies twice a week. In Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, The United Kingdom, and The United States, fast fashion is usually sold through physical stores or online auctions. Aside from that, the top nations for sourcing fast fashion clothing and accessories are India, Cambodia, Vietnam, Indonesia, and Turkey.


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    Main Products and Services

    Fast Fashion became so ubiquitous and successful that you could buy runway clothes or upcoming trends apparel from popular brands such as H&M, Zara, GAP, and others in advance at a discounted price before they hit the stores. From creating mass production of new clothing lines, selling them at low prices, standardizing fashion styles in advance, earning tons of money out of it to making a trend in the future- fast fashion businesses benefit a lot.

    Target Audiences

    Fast fashion businesses usually cater to consumers who value fashion above all and can buy the product. Even persons with a middle-class income may afford and buy clothing from fast-fashion labels.

    Fast Fashion Business Model

    Before the 1980s, fast fashion businesses were product-driven, but by the late 1990s, they had evolved into a market-based business strategy. The fast-fashion industry, in particular, embraced two strategies: Management Style and the Quick Reaction Approach. Fast fashion management is used to meet people’s demands for aestheticism by wearing the newest and most fashionable clothing styles promptly. In the textile business, quick reaction methods are used to improve manufacturing techniques to remove time from the production system. Fast fashion is also linked to other market categories, such as premium and luxury, that use a supply chain acceleration and continuous supply approach.

    What’s Unique About the Business Model of Fast Fashion Brands?

    A company’s profit strategy is referred to as its business model. It specifies the items or services that the company intends to sell, as well as the target market it has identified and any expected costs. For both new and existing businesses, business models are crucial. They assist new and growing businesses in attracting capital, hiring top personnel, and motivating management and employees. Established companies should keep their business strategies up to date regularly, or they will miss out on future trends and issues. Investors use business plans to assess companies that they are considering investing in.

    A business model is a high-level strategy for running a profitable business in a particular market. The value proposition is an important part of any business plan. This is a description of a company’s products or services and why customers or clients find them appealing, ideally articulated in a way that sets the product or service apart from its competitors.

    Sales Revenue of Various Top Fast Fashion Brands

    The business model for a new company should also include expected beginning costs and funding sources, the organization’s target client base, marketing strategy, a competitive analysis, and income and expense predictions. The strategy may also include ways for the company to collaborate with other well-established businesses.

    Successful firms have business strategies that enable them to meet customer needs at a reasonable price over time. Many organizations update their business models over time to meet changing market conditions and demands. When considering a company as a potential investment, the investor should learn how it earns money. This entails investigating the company’s business model. The business model, however, may not reveal everything about a company’s prospects. However, an investor who comprehends the company strategy will be able to make more sense of the financial facts.

    There are as many different kinds of business models as there are different kinds of businesses. Traditional business strategies include direct sales, franchising, advertising-based, and brick-and-mortar storefronts, for example. There are also hybrid models, such as companies that combine online retail with brick-and-mortar stores or with sports leagues like the NBA. Within these broad categories, each business plan is unique.


    Myntra – The Brand Which Revolutionized Online Fashion Industry
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    Conclusion

    Fast fashion, as the name implies, manufactures and rapidly produces new apparel products for audiences before they emerge in offline stores. Many reputable brands, such as ZARA, Calvin Klein, Louis Vuitton, Gap, Forever 21, and many more, sell their latest designed clothing lines to audiences at a cheap rate in advance during fashion week, which is then sent to shops as a mass-production to fulfil revenues and trends. Furthermore, a fast-fashion business advantages a company in a variety of ways, including purchasing the latest products ahead of time that creates timely trends, designing and varied styles of clothing availability, low-cost production, reasonable costs, and quick profits.

    FAQs

    What is a fast-fashion business?

    Fast Fashion is a term used to describe apparel and accessories that are created to follow current industry trends but produced with less expensive materials to keep the price low. Fast Fashion has been popularized among regular consumers by apparel companies such as H&M, Zara, and Forever 21 over the previous two decades. UNIQLO, GAP, Primark, and TopShop are among today’s biggest fast fashion brands. While these brands were formerly thought to be radical low-cost challengers, Misguided, Forever 21, Zaful, Boohoo, and Fashion Nova are now even cheaper and faster alternatives.

    What are the topmost fast fashion businesses?

    Zara, H&M Group, UNIQLO, GAP, Forever 21, Topshop, Esprit, Primark, Fashion Nova, and New Look are all major players in the fast-fashion sector. Many businesses are both merchants and manufacturers, while the actual production of garments is frequently outsourced.

    How do they make money out of it?

    Fast fashion can only make money if it sells a large number of items, which it does. They enable retailers to provide their customers with current product offerings regularly. The global fast fashion market was expected to be worth $35.8 billion, according to fashion industry figures. Every sector was shaken in 2020, and we all know why. Fast fashion is expected to be worth $31.4 billion in 2020, showing a –12% compound annual growth rate.

  • 8 Valuable Tips for New Entrepreneurs

    We are living today in the age of the “new“, whether it is the innovative ideas, new ventures, or startups that the new-age entrepreneurs are bringing forth. A boom of ideas means an overpopulation of startups, and we are standing amidst a galaxy of startups already in India and abroad. Though these startups may seem many, only some actually manage to stand the test of time and a lot of it depends on the founder of the startup or the entrepreneur whose brainchild the startup is.

    An entrepreneur today needs to be alert, updated, know the market, and look into the future demands to mention the basics. Along with them, numerous other tips would help an entrepreneur stand out, and their startup, thrive. So, if you are an entrepreneur and you are eager to get an edge on the others in the space including other experienced entrepreneurs and rivals, then you can keep this StartupTalky article handy. This is because here you will be learning about 8 effective tips that will benefit you as an entrepreneur.

    There are many entrepreneurs in our Facebook group (StartupTalky). Some are successful, some are in their struggling stage and some are just learning before implementing. In the group, we often ask people to give tips they learned about startups. We believe that every person on this planet has something unique to teach us. So, here are some tips from those entrepreneurs and we are sure, you can learn something from them. It’s always huge to hear from successful and experienced people who are in the same field. So, check this article out to discover some of the most valuable tips for entrepreneurs.  

    Tips For New Entrepreneurs

    Find Clients Before Launching
    Design Matters
    Boost Your Focus
    Track Consumer’s Psycho-graphics
    Keep Interacting
    Stay Charged-up
    Rate Values
    Collaborate

    Find Clients Before Launching

    This is very unique advice but a very important one for developers. Before launching or even making a product, you should approach people and ask them if they need your product and are they willing to pay for it? Try asking them online if not offline. You can go to Facebook groups and many other forums. Knowledge about your target audience is a very crucial piece of information before launching any product.


    The Future Of The Design Industry In India
    The design industry in India is growing at the rate of 25% while UI/UX, Fashion, Interior, Animation and Graphic Designers are now a must have in companies


    Design Matters

    People are not attracted by the features of your product at the very first, but the first thing which attracts them is the appearance. So, focus on the looks. Try hiring a freelancer if you are not very creative in designs. Later you will be glad that you made this small investment in hiring a freelancer or professional for this purpose.

    Boost Your Focus

    Many times when we try to focus on our work, our brain starts thinking things like, will Avengers return? Or your brain just starts playing songs in the subconscious mind. So, to trick your mind and boost your focus and productivity, you can play Binaural beats in the alpha frequencies. They will make you focus more on the task. Or, you can play the video embedded with this point to find it out for yourself.

    Track Consumer’s Psycho-graphics

    You can study and research the customer’s data. Find out what they like, when do they buy or why do they buy it? This data will help you to make a better decision about your product. This will help you to create an effective and better marketing strategy. To get this data, you can directly ask the consumer or conduct surveys on websites or blogs. Online surveys can also be conducted through common social media platforms such as WhatsApp, Facebook, Twitter or Instagram.

    Keep Interacting

    There is no substitute for real interaction. You cannot buy an AI system to do that. Real interaction helps you to build trust and goodwill with the customer. It also helps in staying updated about the customer’s choices and preferences. However, you don’t always have to meet your customer to interact, you can be active on Social Media too and stay connected with them through common online platforms. Try going live on your page. Or reply to the comments. Try to answer messages related to any query. This helps build a connection between you and your customer and builds a sense of trust in them.

    Stay Charged-up

    You don’t always have to work hard and keep working. Some fun between work is also important. You can have some fun with your team. Although too much fun is informal and not good for the company, you have to balance everything. Try going for a short weekend vacation with your team. Or just get them some gifts. Also, don’t forget to wish and motivate them in the morning. Celebrate good performances and results together. Doing all of these massively boosts the motivation of your team, which will ultimately help you in achieving better results.

    Rate Values

    You must have heard when a legend said: “If you are good at something, never do it for free”. No? Then you are missing one of the most amazing movies in history. Anyway, if you think your product or service is good enough, then never deliver it for free. And it works vice versa. If you want really good service, never expect it for free. Even if you have found a free substitute, then always remember, a substitute is always a substitute.


    Tools to Boost Team Collaboration
    The ability to collaborate is important. Teams want to be able to contact one another to discuss the shared work that’s taking place within your product.


    Collaborate

    Whenever you get a chance to collaborate with someone, never miss the chance. Collaborations are a great channel of Marketing. People will check you out if you collaborate with someone. It not only works on YouTube or Blogging or Social Media but on any type of business too. Ever wondered why some company gives free products like “Buy 2 Britannia bread and get a Parle biscuit pack”. This is all just to promote the product. Companies collaborate in this way and make people test the product while making a profit. Try doing it.

    Conclusion

    These were some tricks which were discussed in the comments of the posts on the page of Startup Talky. You can try these tricks out. These were not from very big entrepreneurs, but from those people who are still on their journey of a startup. That is why they make sense as they are tested by those people. If they don’t benefit you, they will not harm you either.

    FAQs

    Effective tips to benefit New Entrepreneurs

    Find Clients Before Launching
    Design Matters
    Boost Your Focus
    Track Consumer’s Psycho-graphics
    Keep Interacting
    Stay Charged-up
    Rate Values
    Collaborate

    Bill Gate’s advice to New Entrepreneurs

    “If you don’t build your dream, someone else will hire you to build theirs.”

    Elon Musk’s advice to New Entrepreneurs

    “You’ve got to do all sorts of jobs and tasks that you might not wish to do, that are not intrinsically interesting to you, You’ve got to be prepared to do whatever it takes, work whatever hours. No task is too menial. I think that’s the right attitude for the CEO of a startup.”

  • Dunzo Marketing Strategy: How Dunzo Used Social Media To Its Advantage

    The food supply was taken over by apps such as Swiggy and Zomato and Ola, Uber and Rapido took over the rides. But Dunzo combined both possible resources that can be offered online. In the current pandemic situation, Dunzo provides many helpful and interesting source of services.

    For them to focus on social distance and hygiene controls immediately when creating a brand recall is of utmost importance. Here is a Dunzo Case study that focuses on the dunzo marketing strategy.

    What is Dunzo?
    Dunzo’s Marketing Strategies
    Frequently Asked Questions


    Dunzo Company Profile – Business Model | Founders | Revenue | Competitors | Funding
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. We yearn to live hassle-free lives. And smartphones have a major role to play inachieving this dr…


    What is Dunzo?

    Dunzo is simply an app that offers services to deliver and transport. It provides food supply, pick-and-drop facilities, distribution of packages, local messages and a whole list that goes on. The Dunzo USP, can be understood with Dunzo tagline, ‘Let’s Dunzo it’ which basically means that the platform is the destination if anything is to be moved from one location to another. The Dunzo founder is Kabeer Biswas, who launched the platform in January 2015. The headquarters of Dunzo is based in Bengaluru Karnataka.

    Dunzo is the first direct investment of Google in India due to its sound approach. Some of Dunzo features of dunzo are its easy payment options, integration with social media, GPS tracking in real time, OTP assessment, cashbacks & discounts. Dunzo target audience is anyone and everyone who uses their smartphones.

    Dunzo logo
    Dunzo logo

    Dunzo Services

    Since Dunzo branding is based on being a consumer service platform, it offers a wide services such as sending packages, pick up and drop services, grocery or laundry delivery, local couriers, medicine deleivery, meat and fish supplies, online food ordering.

    How does Dunzo work?

    Dunzo is a simple app to use. The user raises a task, specifying what they want done and a delivery executive, called a partner by the company, is assigned to work on it. All of this is done via a chat interface, while dunzo customer care is  efficient in helping their customers.


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    Dunzo’s Marketing Strategies

    In its commercial campaigns, it faces many obstacles. The key goal of Dunzo marketing strategy is to spread knowledge about the multi-usefulness of the app by promoting it through using various means that can be online or offline. But since Dunzo marketing is done online these days, the platform uses Dunzo social media pages to successfully create a unique identity to its consumers.

    Dunzo’s USP

    References from Bollywood

    To draw people’s interest, Dunzo marketing uses phrases and dialogues from Bollywood. The everyday notifications are typically interwoven with powerful songs or film titles.

    Dunzo uses Bollywood References

    Meme Marketing

    In Memes and Dunzo Ads, the brand is an influential trend follower. Through Dunzo instagram page, you can see that the brand easily adapts to the Internet and its new meme-based posts for marketing becomes trending. The Dunzo memes are well known for being relevant and witty.

    Dunzo Meme Marketing

    Moment Marketing

    Dunzo moment marketing is a strategy where a brand designs marketing messages or advertisements by using relevant content from the current events. Dunzo is an expert when it comes to moment marketing because they pick up the right topic, which the customers know well about. These marketing campaigns capture the attention of people especially on social media and gain followers.


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    Social Media Marketing

    Dunzo marketing material is often vivid and coordinated with the key green or black colours of the Dunzo logo.  The brand creates a strong immersive environment, which instils optimism on small screens. As for Dunzo social media involvement, Instagram, Twitter and Facebook work well for the brand. It strives to spread daily life posts with the aid of its mascots, Harri and Dunya. These characters, dressed in Dunzo gears, represent the thoughts of a Dunzo-partner in daily circumstances.

    Dunzo branding aims on creating brand communication around its troops. The goal is to illustrate the operations and unity between the various brands because, in this time of crisis, they are all together. Dunzo also shares individual employee information and stressed their hard work to keep things going. The organizations in which Dunzo had collaborators were also communicated.

    Dunzo Social Media Marketing

    Dunzo Comic Series

    Dunzo ads has come up with a unique way of engagement called “Dunya Ki Duniya” revolving around a character called “Dunya” and her everyday life. This is a fun and a quirky way to market the brand and its services. Sometimes, Dunzo Memes also have other comics in them.

    Hyper-Local Communication

    As Dunzo manages hyperlocal supplies, it is important that the urban spaces for which Dunzo provides services are expandable. It did so by using graphic designers as well as by manipulating real-life images. Dunzo USP is to catch the pulse of the city and describes how it wants to make a part of people’s lives.

    Dunzo Hyper-Local Communication

    Dunzo- Business Model | Founders | Revenue | Tagline | Story
    Dunzo is a Bangalore-based startup in India. Know about Dunzo company’s business model, revenue model, founders, and more about dunzo business.


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    Twitter

    Like any other brand that deals with customer service, Twitter is key to Dunzo. Dunzo uses twitter to make customers feel heard with two-way communication. Recently, it has become more relevant than before as people tend to have more questions about deliveries during the lockdown. It is also helping them highlight available brands and operations

    Content in the Mundane

    One of the interesting aspects of Dunzo social media communication is how they create content out of mundane objects. These are almost always themed around food, something that works well because of the intrigue and relatability factors. Dunzo app help people look at these objects in a new light.

    Dunzo’s Content in Mundane

    Campaigns and Consistency

    Dunzo ads campaign got its inspiration from a famous Instagrammer ‘Dude with sign’ who stood in public places with signboards that had various topics like spreading awareness spoken about. Dunzo marketing strategy was among the first set of brands to have used the format in their communication. Since then, it is something that has been consistently used in their communication multiple times.

    Dunzo’s Woman Empowerment Campaign

    Dunzo brand positioning is such that it delivers nostalgia with the #90sRedun campaign. Dunzo uses memes to pay  tribute to iconic commercials by redoing them with brand integration, rewriting taglines with a twist, and utilizing these brands’ legacy to pull us back into simpler times.

    Dunzo 90’s Campaign

    Conclusion

    Dunzo’s marketing strategy success is evidenced by the fact that it became a verb, let’s say Dunzo! In order to increase public engagement, it is crucial that brands develop trendsetting marketing strategies. As companies expand, the clutter is important and the right audience is reached. Modern marketing techniques, which publicity companies would use, are available for this. With the help of this Dunzo case study you can also take tips and improve your marketing skills.


    Top 8 Interesting facts about Dunzo you might not know about
    From acquiring funding from Google to the partnership with PepsiCo. Here are some of the fascinating facts about Dunzo you might not know about.


    💻
    List of the Best Laptops in India for Office and Personal use

    List of the Best Laptops in India for Office and Personal use

    The List has been curated keeping in mind the requirements for a professional/student which are Performance, Display, Operating system, Design, Ports & Connectivity. So what you are waiting for? Check the list now to find the perfect laptop for yourself.

    Click Here to Check the List

    Frequently Asked Questions

    What is Dunzo’s USP?

    Dunzo USP – Mobile-based virtual personal assistant for the city and urban people, assigning real people to get complete chores involving consumer goods, for a specified service fee within the city limits.

    Who are Dunzo’s target audience?

    Dunzo’s target audience is anyone who uses their mobile. This is to create platform for all age groups to make use of it.

    What services does Dunzo provide?

    Dunzo can change the way you move things, how you shop and lets you access your city. Dunzo is an app that connects you to the nearest delivery partner who can make purchases, pick up items from any store or restaurant in the city and bring them to you.

    How does Dunzo work?

    Dunzo app is simple to use. The user raises a task, specifying what they want to be done and a delivery executive, called a partner by the company, is assigned to work on it. All of this is done via a chat interface.

    What is Dunzo?

    Dunzo is simply an app that offers services to deliver and transport.

  • Simply5 CloudLAN: Build Your Own Secure Virtual Private Network.

    One of the biggest changes 2020 has brought in a company’s work culture is that most businesses have now switched to remote work.

    Whether you are a two member team, or a large group of collaborators, work is mostly done remotely and might stay that way for a while. Even though there are a lot of advantages having small teams working from their homes, the biggest disadvantage to this type of collaboration is network barriers.

    In a company, every team member shares the same network which made collaboration easy. Sending or receiving files instantaneously without having to rely on 3rd party solutions were the norm in offices. Needless to say, using different methods for sharing and collaboration via screen sharing is a tedious process, and its costs a lot in time and effort.

    Presenting Simply5 CloudLAN

    Simply5 CloudLAN Dashboard
    Simply5 CloudLAN Dashboard

    What is Simply5?
    Simply5 – Features
    Simply5 – Pricing
    Simply5 – FAQ’s

    What is Simply5?

    Remove all your network restraints and barriers using Simply5. This application allows your remote working teams to connect to a single virtual network and cast local web services, applications and file with just a click of a button.

    Simply5 is a great addition to fasten your workflow and fulfill all your networking needs.

    Simply5 CloudLAN will turn your remote working teams into local teams by allowing developers to access each other’s computers without any restrictions. You an also access code running on your colleague’s system, without any need to use server hosting.

    You can access to CloudLAN room, a virtual private network which allows your users to connect and communicate with each other’s private IP’s as if you were sharing a local area network in your office.

    Free Cloud Storage Services to Store Data Online and Access Remotely
    Everyone who uses internet is aware of Cloud Storage and Computing today, andits benefits. It is nothing more than a cloud computing model that allows usersto store data over the internet, through a cloud service provider. Cloud storagehas drastically altered the traditional ’data storage on loca…

    Simply5 – Features

    Get access in real-time – Access and consume the latest version of Web Apps/ API as your team works on it.

    Share your localhost – With Public and Team URL’s, share the latest version of code running on your localhost. Get an updated list of services hosted by your teammates.

    Debug API’s faster –  Using a Public URL, make under-progress API and websites accessible by anyone from anywhere without setting up servers.

    Share files without uploading – Share files with complete privacy with P2P sharing. You need not compromise your security by uploading files on third-party apps and software.

    Collaborating made easy with Private IP – Create quick demos and by sharing the project with anyone without relying on hosting servers.

    Collaborate and share your project with your team
    Collaborate and share your project with your team

    Secure access – Set up a collaborative and safe remote networking environment without any compromise in security. Simply5 lets you observe APIs and web apps in real-time as your team codes, making debugging lightning fast.

    Project Management Tools for Virtual Teams
    Project management [https://startuptalky.com/tag/project-management/] software assists employees, administrators, and teams with managing team goals andlong-term projects, as well as coordinating individual tasks. Project managementsoftware accomplishes this through a range of tools to manage wor…

    Simply5 – Pricing

    Simply5 – Plan A

    $59 / lifetime

    • 1 CloudLAN Room
    • 5 Users
    • Unlimited CloudLAN data
    • 10 GB Team VPN data / month
    • 1 Server
    • Choose server region
    • Non-Stackable
    • 60 Days Refund Policy

    Simply5 – Pro Plan B

    $99 / lifetime

    • 1 CloudLAN Room
    • 10 Users
    • Unlimited CloudLAN data
    • 10 GB Team VPN data / month
    • 3 Server
    • Choose server region
    • Non-Stackable
    • 60 Days Refund Policy

    Simply5 – Ultimate Plan C

    $245 / lifetime

    • 1 CloudLAN Room
    • 20 Users
    • Unlimited CloudLAN data
    • 10 GB Team VPN data / month
    • 5 Server
    • Choose server region
    • Non-Stackable
    • 60 Days Refund Policy

    Simply5 – FAQ’s

    What is a CloudLAN room?
    It’s a virtual VPN network to which all your users can connect to & communicate with each other over private IP’s like you are connected on the same LAN network.

    How many devices can be connected by a user?
    Each user can connect using 2 devices simultaneously to a CloudLAN room

    What is a Server License?
    Servers feature is built for cases where you have an always-on machine to which you would like to have secure & private connectivity it. The adoption process is as simple as running a single command on the server terminal.

    How is CloudLAN safe and secured?
    Each CloudLAN room is linked to a Virtual Network instance, to which the members are connected to using an encrypted tunnel. All the communication happens securely over this encrypted connection. Make sure you use Team VPN when connecting over unsecured public Wi-Fi networks for secure browsing.

    How many rooms can a user create?
    There are no limits on the number of rooms a user can create, if you are part of multiple project teams please create multiple rooms & invite them to respective project rooms

    Can a user create multiple rooms using the same lifetime deal?
    No, the One-lifetime deal coupon code is valid only for creating a single Room subscription.

  • Manage your customer’s experience with Taglayer

    Turn visitors into loyal customers by enhancing their experience

    One of the most important metrics of running a business is customer loyalty. Happy customers that continue to buy from you, help your business thrive even in the toughest of times. New customers tend to come by harder, they cost more to acquire and they don’t spend as much as loyal, repeat customers.

    It goes without saying that the success of your business depends on customers who you keep coming back to as they help you grow and keep your profits high. While it’s obvious that customers that spend more money on your products are good for business, there are more subtle benefits to faithful customers.

    Imagine your business as a bucket. You fill the bucket in with customers and the more you fill the bucket, the more successful your business is. But what if your bucket has a hole and you keep losing customers.

    Even if you are new to the market and you have a lot of new customers pouring in, your profits will only last for so long. If you don’t manage to seal the bucket and stop losing your customers, your business might fail or lose out to the competition.

    This is why customer service is essential for any business, and using the right tools is crucial for the process.

    Taglayer enables you to convert visitors into loyal customers
    Taglayer enables you to convert visitors into loyal customers

    Taglayer – What can it do for you?
    Taglayer – Pricing Plans
    Taglayer – FAQ’s for Integration
    Conclusion

    Taglayer – What can it do for you?

    Taglayer is a customer experience builder made for business marketers to build and sustain healthy relationships with customers. It enables you to show your customer the right content at the right time and in the right channel to turn visitors into loyal customers.

    With this tool, you can find out the interests of every individual visitor, so that you can personalize their experience better. You understand your customer better by keep track of their activities across different channels.

    Here is what it does:

    1. Understand your customer’s behavior

    Find out the part of a customer’s journey which makes them convert and act upon the data or churn.

    • Organize your workflow
      Taglayer highlights what requires immediate attention with relevant data to back up your action. Get a deeper understanding of customer psychology by showing you only the most relevant metrics.
    • Collaborate with team
      Find out the channels that acquire the most engaged prospects and convert more visitors in a collaborative effort. Build funnels, set goals, and measure your own progress, without any code. Create and share interactive dashboards with your team.
    • Measure results
      Pick an action and see how your visitors get there and what they do afterward. Compare patterns of returning users and new users to spot differences in experience so that you change what is needed. Understand how a visitor navigates your website so that you know how to guide their experience.

    2. Analytics

    Do you want to know what the interests of your visitors are? Or where they come from? When they will convert or churn? With a detailed analytics report, you can measure everything that you need to know about your visitors.

    • Conversion / Churn predictions
    • Interests
    • Demographics

    3. Visitor CRM

    In Taglayer’s visitor dashboard you can see a product or content recommendations for each visitor. This will allow you to contact them in an easy, personalized manner.

    4. Conversions

    Measure every action. You can even create funnels to find out where and when the visitors convert.

    You can do all this without any coding required.

    5. Automate experience that convert

    You can use the data gathered from Insights, Tracking, and other metrics to personalize visitor experience in the no-code visual editor. Everything from images, texts, elements, and popups can be personalized on your website.

    You can automate the experiences that result in conversions without any extra effort. Not only will you make it easy for visitors to find out what they like quicker, but you will also save time by automating these strategies for the best outcome.

    6. A/B testing

    You can test your own experience by creating A/B tests in Taglayer’s editor and measure the results in its dashboard before implementing the changes.

     Taglayer's A/B testing dashboard
    Taglayer’s A/B testing dashboard

    7. Retain you audience

    With email personalization and targeting, you can walk the extra mile to convert your visitors into loyal customers. You can analyze your best campaigns and recommend them in the right channels to optimize their experience and make them want to revisit again.

    Postpace – Streamline your writing process
    Postpace simplifies your writing process by automating content research andproviding you with a powerful content brief building tool. One of the toughest jobs in any industry or market is writing content. Whetheryou are a small-time blogger, freelancer [/tag/freelancing/] or anindustry-leading e…

    Taglayer – Pricing Plans

    Starter Plan A – $99 /lifetime

    • 3 users
    • 5 Journeys
    • 10,000 PageViews
    • Analytics
    • Editor
    • A/B testing
    • Personalization
    • Pop-ups
    • Conversion tracking
    • Templates
    • Support 48h
    • Reports
    • Integrations
    • Marketing Automation
    • 60 Days Refund Policy

    Business Plan B – $199 /lifetime

    • 5 Users
    • 15 Journeys
    • Marketing automation
    • No PageViews Limit
    • All the Features from the $99 Plan
    • 60 Days Refund Policy

    Ultimate Plan C – $595 /lifetime

    • 20 Users
    • 100 Journeys
    • Marketing automation
    • Unlimited PageViews
    • All the Features from the $99 Plan
    • 60 Days Refund Policy

    Taglayer – FAQ’s for Integration

    How does your AI work?
    By detecting user behavior and serving content based on their preferences.

    How do I publish cases?
    By selecting ‘publish all cases’ under the ‘Convert – cases’ tab. This button will publish every case once it is enrolled in a journey.

    How do you connect to our CMS/website?
    By installing tracking code (cfr. Google Analytics). After the tracking code is installed, we can track the behavior of your visitors and make changes to your website.

    Is it possible to connect with our CMS system?
    Connecting with every CMS is often not necessary. Although, depending on your needs, we will review the need for integration with the current CMS

    Conclusion

    Grow your business with Taglayer.

    Many companies don’t have a lot of options to generate traffic and then convert them into customers. As website traffic is hard to come by and can be costly, investing in the personal experiences of your visitors will be crucial to your business model.

    When they come to your website and find the right information or content at the right time, they are more likely to visit again in the future. By showing content that is relevant to their needs, more visitors are likely to convert. Your business will definitely grow after successful conversions and so will your budget to attract more traffic.

    What’s more, you can integrate Taglayer with every website. Connect Taglayer to the tools you already use to make it your central, organized hub for building data-driven experiences.