A software developer from Bengaluru has been taken into custody on suspicion of taking part in a huge cryptocurrency theft that targeted CoinDCX, a well-known Indian exchange, and cost INR 379 crore. Neblio Technologies, the parent firm of CoinDCX, submitted an official complaint, according to police, which prompted the breakthrough.
On July 26, the Whitefield CEN Crime Police arrested Rahul Agarwal, 30, a native of Haridwar, Uttarakhand, who now resides in Carmelaram, Bengaluru.
Investigators discovered that his workplace laptop’s private login credentials had been used during the security breach, leading to his detention.
How the INR 379 Cr Theft Unfolded?
It has been reported that the investigation started when Hardeep Singh, the vice-president for public policy at CoinDCX, went to the authorities to investigate suspicious activity on the site. An unnamed individual gained access to the CoinDCX system at 2:37 am on July 19 and transferred one USDT—a stablecoin based on the US dollar—to an external wallet.
Company Probe Leads to Developer’s Laptop
The break became more severe hours later. Approximately $44 million (approximately INR 379 crore) had been moved to six different cryptocurrency wallets by the time the activity was discovered.
The corporation conducted an internal investigation as a result of this widespread syphoning. Rahul Agarwal’s official laptop was the sole device that seems to have been compromised, according to the company’s internal inquiry.
Police confiscated the device and started interrogating Agarwal in light of this discovery. Agarwal admitted to “moonlighting,” or doing freelance work for several clients outside of his regular job, but denied any direct involvement in the theft.
According to him, he was given assignments by three or four private clients, but he had no idea who they were or what kind of access they had.
Freelance Work, WhatsApp Calls, and a German Link
Upon closer examination of Agarwal’s actions, it was discovered that his bank account had an unidentified INR 15 lakh deposit. Agarwal allegedly told police that he had received a WhatsApp call from a German number when he was questioned.
He did not specify how the files were used or who sent them, but the caller allegedly told him to fill out some of the files that were sent to him. The authorities have not ruled out the potential that Agarwal’s credentials could have been used remotely to carry out the intrusion, either through malware or by outside criminals abusing his freelance work.
Police officials are still looking into the origin of the German connection, the INR 15 lakh bank deposit, and whether any other people or foreign connections were involved in the theft, even though Agarwal is still in custody.
Authorities Investigate Deeper Network, Wallets, and Security Lapses
Authorities are also investigating whether internal cybersecurity protocol flaws at CoinDCX had a role in the attack and how the hacker escalated access from a single USDT transaction to a comprehensive multi-crore steal. The identities of the six cryptocurrency wallets used in the crime are being investigated, and the Rs 379-crore stolen sum has not yet been located.
The Crypto Investors Protection Fund (CIPF) has been established with an INR 50 crore allocation, according to the announcement made by the Indian cryptocurrency exchange CoinDCX.
The business claims that in the exceedingly unlikely event of a security breach or other unfavorable occurrence, users will be compensated by the fund.
As stated in the release, a governance framework has been established to guarantee effective administration and transparency about the CIPF’s credit and usage.
Adding an Extra Layer of Security
Sumit Gupta, one of the co-founders of CoinDCX, stated that the company places a high focus on privacy and safety.
According to him, the company makes significant investments in “top-notch” security standards and adheres to stringent security measures to guarantee that the assets of our customers are safeguarded round-the-clock.
“The assets under management at CoinDCX are diversified across multiple vaults ensuring an added layer of security,” he further explained.
Wazirx’s Security Breach on the Backdrop
A significant security data breach occurred at the Indian cryptocurrency exchange WazirX a few weeks ago, which led to the theft of around $235 million worth of cryptocurrency assets. This new development comes after the incident occurred.
Subsequently, Cyfirma, which is based in the United States, discovered that the North Korean cyber outfit Lazarus outfit was responsible for this large crime.
From that point forward, the organization has been making efforts to retrieve the stolen assets; nevertheless, they have not been successful up to this day. WazirX had intended to socialize losses among users, however, they ultimately decided to abandon this strategy after receiving a significant amount of criticism from clients and the cryptocurrency community.
At this time, the company is looking for a capital injection and is collaborating with several authorities to retrieve a percentage of the funds that were lost by the clients.
As a further comment on the reasons behind the establishment of the CIPF, Sumit stated, “In the extremely unlikely event of a security breach or an adverse event, this dedicated fund will provide an additional layer of protection, ensuring that our customers’ assets remain secure and intact regardless of the circumstances.” In addition to growing the size of the pool over time, we have committed to contributing 2% of the broking income to the corpus.
“The size of the fund will continue to be monitored, and we will make sure that the balance is kept at a level that is sufficient to protect the assets of our users.” In addition, he stated that the CIPF will be the first of its kind and a crucial step towards establishing trust in the Indian cryptocurrency ecosystem over the long run.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organisations. The content in this post has been approved by CoinDCX.
A massive increase in the number of internet users has reactivated virtual world concepts and spawned a new market phenomenon known as cryptocurrency to enable financial transactions such as purchasing, selling, and trading.
Cryptocurrencies are digital representations of precious and intangible objects that can be used in a variety of applications and networks, including online social networks, online social games, virtual worlds, and peer-to-peer networks.
In recent years, virtual currency has been widely used in a variety of schemes. It’s clear that cryptocurrencies are an important and rising element in today’s digital economy.
CoinDCX is a cryptocurrency trading site, which is famous as one of India’s biggest cryptocurrency exchanges. The company earned the unicorn status by raising $90 million on August 10, 2021, and turned into India’s first unicorn crypto startup.
Here we will delve deep into the CoinDCX company, where you will find all about CoinDCX, CoinDCX Founders, its Funding, Investors, Mission, Vision, Business and Revenue Model, Challenges Faced, Future Plans, and more. So, stay glued.
Billed as India’s largest and safest cryptocurrency exchange platform, CoinDCX allows users to legally exchange various cryptocurrencies. It is built for all types of traders, taking into account their trading background, risk tolerance, and trading frequency, allowing customers to trade their crypto assets according to their requirements.
CoinDCX is a company that is working on a cryptocurrency trading network. The business is focused on developing cross-border financial services that ensure a smooth and continuous flow of resources. The trading experience is quick, reliable, and effortless thanks to its liquidity, powerful wallet, and impenetrable protection. CoinDCX has given its traders access to a variety of industry-first products that enable them to trade using exchange liquidity.
Currently, CoinDCX Go offers a range of tokens in INR pairs such as Bitcoin (BTC), Ethereum (ETH), Bitcoin Cash (BCH), Litecoin (LTC), Binance Coin (BNB), Chainlink (LINK), EOS (EOS), Tether (USDT), Cardano (ADA), Stellar Lumens (XLM), Ripple (XRP), Basic Attention Token (BAT), Matic Network (MATIC), Tron (TRX) etc.
CoinDCX announced its 3rd birthday on April 7, 2021. Three years ago, CoinDCX has begun an exciting journey of providing cryptocurrency trading and exchange services to the general public. The Reserve Bank of India (RBI) declared a banking ban for cryptocurrency and related entities around the same time. In addition, India’s crypto industry was in desperate need of a shake-up. It was enough to keep the momentum going, and CoinDCX began with a single goal in mind: ‘Cryptocurrency Adoption.‘
The services of CoinDCX are tailored to fit all styles of traders, taking into account their trading history, risk tolerance, and frequency of trading. The company’s mission is to democratise finance and make investing more accessible to the general public.
CoinDCX announced the launch of CoinDCX Go app on January 20, 2021. A future Bitcoin app that allows users to legally purchase Bitcoin and other common cryptocurrencies with a single click, CoinDCX Go stands as a simple, safe, and secure method to invest in cryptocurrencies.
CoinDCX – Industry
CoinDCX is a part of the cryptocurrency industry, which is growing at an unimaginable pace across the globe. Looking at the global cryptocurrency industry, we can discover that it reached a valuation of $1,782 billion in 2021. The same sector is predicted to grow at a CAGR of 58.4% and will reach $32,420 billion by 2027. While looking at the growth of cryptocurrency in India, the same industry is inching to touch a valuation of $241 million by 2030, as of December 2021.
CoinDCX – Founders and Team
CoinDCX was founded by Sumit Gupta and Neeraj Khandelwal in April 2018.
Founders of CoinDCX – Sumit Gupta and Neeraj Khandelwal
Sumit Gupta
Sumit Gupta is known as the Co-founder and CEO of CoinDCX. Sumit holds a B.Tech in Electrical and Electronics, and an MTech degree in Electronics and Signal Processing, from IIT Bombay. He served as a Data Research Analyst at Columbia Business School before joining Sony as a Software Engineer. However, he left the role after a little more than a year and co-founded ListUp before leaving it too and founding CoinDCX.
Neeraj Khandelwal
Neeraj Khandelwal is another Co-founder of CoinDCX, who also serves as CTO of the company. Khandelwal also is an alumnus of IIT Bombay, who completed his graduation in Electrical Engineering from the same university. It is Khandelwal who leads the technical development of the CoinDCX products.
The CoinDCX team created the entire platform from the ground up. Full-stack developers, blockchain developers, machine learning engineers, app developers, software engineers, and data scientists make up the 100+ members team, giving them the expertise to incorporate any innovative logic or functionality in our market. CoinDCX plans to have a workforce consisting of 200+ members soon.
CoinDCX – Startup Story
Sumit Gupta first learned about distributed ledger technology when Bitcoin mining was gaining popularity. This is when the concept of putting together different decentralised marketplaces and cryptocurrencies, which serve as the marketplace medium of exchange, stayed with him.
He then reached out to his friend Neeraj Khandelwal, with whom he worked to bridge the crucial market gaps between this emerging technology and global consumers. The duo realised that blockchain traders, who could keep track of thousands of crypto trades every second, lacked a single trading network. In April 2018, the IIT-Bombay graduates launched CoinDCX as a result of this.
The startup claims to have had a daily trading volume of more than $10M and a monthly trading volume of $400M since its launch. After researching the industry and the potential of crypto technology, they launched the DCX journey with a cryptocurrency exchange in 2018.
CoinDCX – Mission and Vision
CoinDCX mission and vision statement says,
“CoinDCX envisions to enable global financial inclusion of billions of people around the planet with a crypto-based financial services. We aim to make decentralized financial services accessible to the common man on their palms and tips.“
CoinDCX – Name, Logo and Tagline
DCX is a company based in Singapore that specialises in crypto-enabled financial services, and so the name ‘Coin’ DCX is a fitting add-on to let the company ooze of uniqueness.
The CoinDCX business model has established single-point access to trade all cryptocurrency instruments available in over 500 markets, according to the founders. It claims to have developed a highly scalable trade machine engine capable of processing one million transactions per second. Any transaction or exchange on CoinDCX incurs a transaction fee. Deposit fees (charged on exchanging currencies), withdrawal fees, trading commissions (0.01 percent of the overall transaction is normal on any exchange), and listing fees are how CoinDCX makes money, just like any other cryptocurrency exchange.
The trader will convert INR to Cryptos and vice versa on DCXInsta, gain by lending their holdings with DCXlend, and leverage trades with DCXmargin on DCXtrade’s 500+ markets. CoinDCX aspires to be the world’s best cryptocurrency exchange. Its patented liquidity aggregation model gives users access to liquidity from the world’s leading cryptocurrency exchanges.
CoinDCX – Growth and Revenue
CoinDCX is popularly hailed as India’s first crypto unicorn. Founded in 2018, CoinDCX brings easy investing and trading solutions for cryptocurrency-based products for all. This ISO-certified crypto platform, which is insured by BitGo, provides an array of products like CoinDCX, CoinDCX Pro, DCX Learn, Cosmex, and more. It is the only crypto startup in India that has raised 3 CoinDCX funding rounds in less than a year.
CoinDCX witnessed a 45.78% growth in its installed users between October and November 2021 alone. The growth of CoinDCX definitely depends on the innovative ideas on which CoinDCX was founded, its ability to battle with the challenges thrown in, the funding rounds it has witnessed, and the innovative and interesting marketing strategies that CoinDCX executes.
Some more growth highlights of CoinDCX are:
CoinDCX became the first crypto unicorn in India valued at $1.1 billion as of August 10, 2021, with the latest funding round where the former Facebook co-founder, Eduardo Saverin’s B Capital Group took part along with a bunch of the company’s existing investors – Coinbase Ventures, Polychain Capital, Block.one and more. CoinDCX was valued at $2.15+ bn last in April 2022.
CoinDCX has grown its user base from 150K to 400K in just 15 months and currently over 1.4 crores users.
The quarterly trading volume of CoinDCX is over 16,500 users.
CoinDCX has already crossed $10 billion in trading volume in February 2021
It has witnessed a 4X growth Q-o-Q in daily active users
It has listed 500+ coins and 1000+ trading pairs
CoinDCX Revenue, Financials and More
CoinDCX’s Indian business, Neblio Technologies, witnessed a remarkable growth in its net profit in FY21, which rose 9X YoY to become Rs 4.4 crore from Rs 45.6 lakh in FY20.
All of it started with the Supreme Court verdict of March 2020, which lifted the banking ban on the trade of cryptocurrency in India. CoinDCX started seeing quite a growth starting from August 2020 onwards. It noticed a 38% month-on-month (MoM) growth since its inception in 2018. This is due to the fact that more and more Indians started to show interest to participate in the global crypto economy.
The CoinDCX operating revenue surged by more than 527% YoY from Rs 6.2 crore in FY20 to Rs 38.9 crore in FY21.
The expenses also ballooned by more than 7X, which increased from Rs 5.7 crore in FY20 to Rs 40.7 crore in FY21.
CoinDCX Financials FY20-2023
CoinDCX Ventures
CoinDCX launched CoinDCX Ventures with an aim to establish its own venture investment arm on May 10, 2022. The venture investment arm of the Indian crypto-exchange unicorn, CoinDCX Ventures will help the company invest in early and late-stage crypto and blockchain startups. Rohit Jain, a Harvard Business School alum has been appointed by the startup as the Senior Vice President and the Head of Ventures and Investments to lead the CoinDCX Ventures which is designed to strengthen the digital asset ecosystem of India and give a push to the country’s digital economy. According to the Co-founder and CEO of CoinDCX, Sumit Gupta, CoinDCX Ventures is nothing short of a “great milestone”, and that the crypto exchange has plans to invest around Rs 100 crores in CoinDCX Ventures within the next 12 months.
CoinDCX “Earn” Crypto Yield Initiative
CoinDCX has announced the launch of its new initiative on May 26, 2022. This “Earn” crypto yield initiative that CoinDCX launched, will allow the crypto asset holders to earn interests on their crypto assets.
The platform will deploy the assets under ‘Earn’ among the wide array of yield generating options like lending, margin trading, and staking, in order to create returns. This new opportunity to yield income promises no lock-in periods and withdrawals at any moment, thereby offering the customers full flexibility and control over their cryptocurrency assets. However, the tenor must be of seven days.
CoinDCX grew considerably even during the pandemic, speaking about which, Sumit Gupta, the CEO and Co-founder of CoinDCX said in a statement, “This has been the most exciting year for CoinDCX. While the pandemic forced everyone indoors, CoinDCX scaled up exponentially and continues to do so. Our team tripled in number from 30 in March to 90 in December, and we are continuing to hire aggressively.”
If more investors looked into these emerging liquidity alternatives as a result of the global pandemic, interest in digital assets grew steadily. As institutional and individual investors adopt these emerging asset classes to diversify their portfolios, this trend is expected to intensify exponentially, according to analysts.
India is regarded as a developing market for cryptocurrencies, with retail investors aged 25 to 40 spending millions of dollars every day on cryptocurrency trading in the nation. In the April-June quarter of 2020, the exchange says it saw a 3X increase in total volume traded and a 4X increase in daily active users.
“In the end of 2020, interest in digital assets was growing consistently as more investors explored these new liquidity options. With the global events this year, we’re seeing this trend accelerate exponentially, as both institutional and individual investors embrace these new asset classes to diversify their portfolios,” Block.one’s CEO Brendan Blumer said.
CoinDCX – Funding and Investors
CoinDCX has raised around $245 million over 8 Coindcx funding rounds that the company has seen. The last (Series D) round of funding came in on April 19, 2022, and helped CoinDCX raise $135 mn. Pantera Capital and Steadview Capital led this CoinDCX funding round, which helped the crypto unicorn raise its valuation to around $2 billion. The previous round of funding helped the company raise $90 million, which turned the company into an Indian unicorn startup at a valuation of $1.1 billion on August 10, 2021.
The CoinDCX funding till date is as follows:
Date
Round
Amount
Lead Investors
April 19, 2022
Series D
$135M
Steadview Capital and Pantera Capital
August 10, 2021
Series C
$90M
B Capital Group, Coinbase Ventures, Polychain Capital and others
Dec 22, 2020
Series B
$13.43M
Block.one
May 26, 2020
Series A
$2.5M
Polychain
Mar 23, 2020
Series A
$3M
100x Ventures, Bain Capital Ventures, Polychain
Mar 20, 2019
Seed Round
–
Bain Capital Ventures
January 7, 2019
Secondary Market
–
–
March 30, 2018
Seed Round
–
–
CoinDCX has been funded to date by some of the famous venture capitals in the world of startups like Steadview Capital, Pantera Capital, B Capital Group, Polychain Capital, Bain Capital Ventures, and more, which have led to elevating CoinDCX to the position of the first crypto unicorn of India. However, little was known about the shareholding pattern of CoinDCX until now. This is why we have taken a dive into the shareholding pattern of the company.
Here goes CoinDCX shareholding pattern, as of April 29, 2022:
Owning Company/Individual
Percentage of Stakes
Polychain Ventures
19.40%
Block One Investments
18.52%
Neeraj Khandelwal
14.36%
Sumit Gupta
14.36%
Bain Capital
7.13%
Others
6.43%
Jump Capital
3.73%
B Capital
2.96%
Cadenza Capital
2.79%
Steadview Capital
2.38%
Coinbase
2.34%
Uncorelated fund
2.01%
Pantera Blockchain fund
1.46%
Choi Sung Ho
1.11%
Vivek Nagpal
1.01%
The shareholding status of CoinDCX shows that Polychain Ventures owns the highest stakes in the company whereas the co-founders of CoinDCX – Neeraj Khandelwal and Sumit Gupta, have 14.36% of stakes each. Reports say that the collective valuation of the co-founder is over $590 mn.
CoinDCX – Partnerships and Campaigns
CoinDCX Makes Amitabh Bachchan its Brand Ambassador
CoinDCX has seen quite some partnerships that involved Bollywood actors and more. The company didn’t see any brand ambassadors until it partnered with the veteran actor Amitabh Bachchan, who became the first brand ambassador of the brand according to the reports dated October 4, 2021. With this agreement, CoinDCX aims to boost the overall knowledge of crypto and popularise the currency as an emerging asset class. Furthermore, Bachchan is also deemed to be the new face of the latest campaign by CoinDCX.
According to CoinDCX, Bachchan’s personality matches the brand’s values. Amitabh Bachchan, who is always forward in his league, whether it is in movies or anything else, is the paragon of wisdom, which will help the company add more credibility. Besides, the veteran actor has been a crypto investor himself and has already been successful in launching his own NFT (Non-fungible token), thereby gathering a considerable amount of knowledge of the crypto space. “His knowledge will prove valuable in building trust and credibility amongst new users. We are certain that his association with CoinDCX will help bring greater visibility to the world of crypto and develop a strong brand recall for us,” mentioned Sumit Gupta, Co-founder, and CEO of the brand.
CoinDCX is yet to proceed with its ad campaign with Amitabh Bachchan as of October 15, 2021. The company has reportedly put the advertisement campaigns with the legendary actor due to the lack of clarity on the regulation and policy framework. On the other hand, Amitabh has also disclosed in a recent blog post that he will be reconsidering the advertisement campaign signed with the crypto trading major. He had also mentioned that he would be revoking his endorsement with the pan masala brand Kamala Pasand on the same blog.
CoinDCX Ropes in Ayushmann Khurana
The crypto unicorn has roped in celebrated actor Ayushmann Khurana for its new campaign titled “Future Yahi Hain” on October 18, 2021. This CoinDCX campaign is designed to address concerns surrounding crypto investments of Indian audiences.
#BitcoinLiyaKya Campaign
CoinDCX has launched a digital campaign titled #BitcoinLiyaKya, which is a humorous take on the inclusion of cryptocurrencies like bitcoins. This campaign aims to drive more audiences to use bitcoins via companies like CoinDCX.
HAPPY DAY REWARDS Campaign
CoinDCX launched the “HAPPY DAY REWARDS” campaign to fuel its crypto awareness campaign across the country and present crypto as a dominating asset class.
CoinDCX Happy Days
The campaign, which started on 19th September 2021 and ended on October 15, 2021, brought opportunities for numerous eligible new users to win up to Rs 1 lakh worth of Bitcoin (BTC) every day.
Some other partnerships that CoinDCX saw are:
The unicorn crypto startup partnered with BITS Pilani on March 8, 2022, to foster research, development, and innovation in crypto among the students in India.
CoinDCX partnered with Solidus Labs on February 19, 2022. This collaboration is aimed to enhance anti-money laundering protection.
Partnership with Onfido – CoinDCX partnered with Onfido. The UK-based company that has its headquarters in London, is recognised as a world leader in AI for identity verification and authentication and was partnered with by CoinDCX to help the company figure out whether the user identities of the users’ identity documents are authentic.
Partnership with BitGo – CoinDCX collaborated with BitGo in May 2020 to secure Indian crypto trader funds.
CoinDcx partnered with Cryptocurrency Exchange OKEx, with over 50 million users worldwide, OKX is a global spot and derivatives exchange for cryptocurrencies and the second-largest exchange by trading volume.
CoinDCX – Achievements
CoinDcx is rewarded with the following recognitions from industry leaders:
• Great Place to Work Award 2021 & 2022.
• Tech Start-up of the Year Entrepreneur Awards.
• Elite list of Unicorns in India 2021 by Tracxn.
• Next Hottest Product by Amplitude Award.
CoinDCX- LayOffs
According to reports, CoinDcx has decided to direct the company’s growth in the direction of profitability and sustainability; they have let go of 12% (or about 70 employees) of the total workforce. According to Sumit Gupta, CEO of CoinDcx, “…Today, some of our incredibly talented team members will be parting ways with the organization. We are deeply sorry for that and we want to share our thoughts and reasons for the same,”.
Additionally, he added, “As you all know, startups and businesses globally are going through challenging times due to tough macro conditions, more so in crypto because of the prolonged bear market and impact of TDS on domestic exchanges. These factors had a significant impact on our volumes and thus revenues. To adapt, we undertook several proactive measures, including direct cost optimization and investment in automation to drive efficiency and productivity”
CoinDcx underwent internal reorganisation earlier in January, but it denied that any employees were laid off as a result of the process.
CoinDCX – Challenges Faced
CoinDCX was launched in 2018, and in the same year, RBI announced a banking ban on the transactions of cryptocurrencies. This ensured the shutdown of cryptocurrency startups in many parts of India, however, CoinDCX was one of the exceptional players who contested this ban, which finally, in March 2020, was invalidated by the Supreme Court of India. This lifting of the ban helped CoinDCX grow its user base from 150K to 400K investors on its exchange.
As the price of Bitcoin, the world’s leading cryptocurrency, dropped dramatically to a multi-month low, Indian cryptocurrency exchanges WazirX and CoinDCX experienced hour-long outages. Bitcoin’s price fell 30% in a few hours to $31,000 on May 19th, 2021. Many investors tried to sell their crypto assets to prevent large losses when the price fell, but they were unable to do so because WazirX and CoinDCX’s servers crashed, denying those trades.
Other investors attempted to purchase cryptocurrencies when the price was low, but their purchases were unsuccessful, resulting in a loss of valuable time before Bitcoin’s price rebounded to $40,000. Several investors converted their cryptocurrencies to Indian rupees and requested withdrawals, but stated that the funds were withdrawn from their crypto wallets but not reflected in their bank accounts.
Due to high user traffic we are aware some of our users like yourself might be experiencing issues related to services on our website and our Apps.
We are thankful for your patience and regret any inconvenience this may cause to you.https://t.co/W6oS8yz55v
— CoinDCX: Making Crypto Accessible to Indians (@CoinDCX) May 19, 2021
Following an informal advisory from the Reserve Bank of India, many Indian banks have stopped providing services to Indian crypto companies (RBI). Despite the Supreme Court’s decision in March 2020 to overturn the RBI’s 2018 circular prohibiting banks from offering services to crypto exchanges, this is still the case.
The current accounts of crypto companies have been suspended by ICICI Bank, one of the last few large lenders to provide services to them. Payment gateways for merchants buying or selling cryptocurrencies have reportedly been told by the private sector lender to turn off its net banking services.
CoinDCX was Questioned by ED in Relation to FEMA
The Enforcement Directorate (ED) has been working on an ongoing Foreign Exchange Management Act (FEMA) to verify whether or not the Indian cryptocurrency companies are engaged in foreign currency offences. CoinSwitch Kuber has also been notified by ED in relation to the same. The ED has already questioned Sumit Gupta, the founder of CoinDCX, at its headquarters in Bengaluru. His statements were also videotaped, as far as the reports go.
Aims to get 50 million Indians into the cryptocurrency bandwagon this year.
Aims for widespread adoption among new crypto enthusiasts, especially millennials and Generation Z.
Strives to spread awareness about cryptocurrencies.
Looks forward to improve the company’s existing array of products.
Aims to strengthen customer retention campaigns.
Speaking from a development perspective of the app, Neeraj Khandelwal, Co-founder, CoinDCX said, “Most of the app users are in the age group 22 to 45. This app has been introduced to serve a simple purpose; remove the fear of technology, make the market numbers more understandable and provide the ability to make informed decisions in the crypto universe. A smart investor will regularly invest at least 1 percent of his disposable income for Bitcoins in his investment portfolio. People having faith in the future of technology should do the same. The app just makes the induction easy. Buying Bitcoin on CoinDCX Go will be as easy as using any of the popular apps such as WhatsApp, Instagram, Amazon, or booking your cab through Uber.”
The company invested $1.3 million in TryCrypto, its own project aimed at making blockchain and cryptocurrency more available to mainstream consumers, in yet another effort to accelerate mass acceptance of cryptocurrencies.
FAQs
How does CoinDCX work? What does it do?
CoinDCX is a platform that allows users to legally exchange various cryptocurrencies. It is built for all types of traders, taking into account their trading background, risk tolerance, and trading frequency, allowing customers to trade their crypto assets according to their requirements.
Who founded CoinDCX?
CoinDCX was founded by Sumit Gupta and Neeraj Khandelwal in March 2018.
Which companies do CoinDCX compete with?
Top Competitors of CoinDCX are UPHOLD, Binance, Coinbase, Poloniex, LocalBitcoins, HitBTC, Kucoin, C-Cex, Bitso, and WazirX.
How does CoinDCX make money?
Deposit fees (charged on exchanging currencies), withdrawal fees, trading commissions (0.01 percent of the overall transaction is normal on any exchange), and listing fees are how CoinDCX makes money, just like any other cryptocurrency exchange.
How is the CoinDCX funding?
CoinDCX funding is impressive. In fact, CoinDCX is also hailed as the only crypto startup in India to have raised three funding rounds in less than a year.
What is the CoinDCX transaction fees?
If you are wondering about the CoinDCX transaction fees, then you need to know that CoinDCX charges 0.10% commission from both the takers and makers.
Digital currency is the new reality at present. We are surrounded by different types of digital currency first came payment cards, and then came UPI, and now the thing that is always on-trend, Cryptocurrency. It wouldn’t be long before the big stacks of notes disappear.
Cryptocurrency has started to grasp the market as well as the mind of the youth. The investments in cryptocurrency are rising day by day. The cryptocurrency was first invented in 2008 by an anonymous individual or a group of people Satoshi Nakamoto. It is a type of digital currency that functions on blockchain technology; it is decentralized and cannot be controlled by any Government or mediator.
The exchange of cryptocurrency is possible through various trading sites. Amongst all those, there is CoinDCX, where you can do the said job. Now marketing of any kind of business is necessary for the brand to be visible in front of people. A proper marketing strategy has to be set up carefully for the sales and the survival of the business depends on it. In this article, we will talk about CoinDCX’s marketing strategy and how it is making everyone’s head turn towards them. So let’s get started.
“In cryptocurrency investment, long-term thinkers are less stressed.”
CoinDCX was founded in the year 2018 by Neeraj Khandelwal and Sumit Gupta, two graduates from IIT Bombay. The IIT graduates decided to invest in this company after they realize that Bitcoin is creating noise in the market. This is a company that works on providing cryptocurrency-related financial services and deals with cryptocurrency trading networks.
The company’s main motive is to provide a risk-free, fast, and reliable trading experience to all of its customers. Various types of cryptocurrencies can be exchanged here by traders and it is said to be the largest and safest cryptocurrency exchange platform.
Features of CoinDCX
The main features of CoinDCX that are helping the company to attract customers are:
It is extremely quick, simple, and easy where one can just start investing in it in just 10 minutes.
The safety that it provides to its customers while trading is another significant feature that makes it popular in the world of cryptocurrency exchange platforms. Whatever the investment is, the site ensures to make it safe.
The adding and withdrawing of the fund is not time taking and can be done quickly.
One of the most common mass media is television, through it one can reach a huge number of people, so advertisement here is pretty much a jackpot for any brand. CoinDCX with its shrewd strategy launched its advertisements on TV.
The ad consists of Bollywood actor Ayushmann Khuranna, who is ensuring how it is safe and easy to invest in cryptocurrency through the CoinDCX app and is asking the audience to install it as it is the future.
Social Media Advertisement
Facebook ads are quite common of CoinDCX, in their digital campaign titled #Bitcoinliyakya consists of a woman asking a man who is showing off all his properties, that if he has anyhow invested in Bitcoins, which is an asset that is on-trend right now.
This ad is somehow making people aware of cryptocurrency and how if you are not investing in them, you are going to miss out on a great opportunity. Not only on Facebook, but the campaign has also launched on all social media platforms.
Celebrity And Influencers Endorsement
Apart from Ayushmann Khuranna being its brand ambassador, CoinDCX has roped in various content creators like Ashish Chanchlani who asks people to download CoinDCX and start investing in it.
Apart from many other YouTubers that are promoting CoinDCX in their channels. Cricketers Surya Kumar Yadav and Prithvi Shaw promote CoinDCX as a safe way to begin investing in cryptocurrency. Celebrities like Nora Fatehi and Gauhar Khan have also taken a part in promoting CoinDCX.
When it comes to any kind of business, certain offers can make the audience entice. Just like that, it has offered ₹100 worth of Bitcoins to new users the user has to make at least one purchase in a whole month to earn the reward.
With new rules and regulations in the country regarding cryptocurrency plus with the fluctuating nature of it, the future is quite uncertain but trading platforms like CoinDCX with their brilliant marketing strategy are able to attract potential customers to use the trading platform. It assures safety which is one of the most important factors involving digital currency like cryptos. The most interesting part is that in just three years, the company has become the first crypto Unicorn in the country.
FAQ
What are the marketing strategies employed by CoinDCX?
CoinDCX uses television advertisements, social media marketing, and seo to market its brand.
How does CoinDCX make money?
CoinDCX makes money by getting deposit fees, withdrawal fees, and trading commissions from exchanging different types of cryptocurrencies.
Is CoinDCX safe in India?
CoinDCX is the largest and safest cryptocurrency exchange platform.
The world has evolved over time and technology has played a great role in that. Money isn’t just paper anymore, it has taken the form of digital currency as well. The word cryptocurrency is always on-trend now. People are realizing its characteristics slowly but steadily.
A few years ago, the concepts of cryptos were not that popular. The cryptocurrency was invented in 2008 by an unknown individual or group called Satoshi Nakamoto but started gaining momentum in recent years.
To be specific, Cryptocurrency is nothing but a form of digital currency that runs on blockchain technology which means it is decentralized in nature and cannot be controlled by any Government or any mediator.
Cryptocurrency can be exchanged through various trading sites and amongst all those sites, we have CoinDCX. In this article, we will talk about India’s first crypto unicorn, CoinDCX’s business model and how it makes money. So let’s get started.
“Cryptocurrency will change market structures, and maybe even the architecture of the Internet itself.” -Abigail Johnson
CoinDCX is a company that focuses on providing cryptocurrency-related financial services and is into cryptocurrency trading networks. It concentrates on giving the customers a quick, risk-free, effortless, and reliable trading experience. It is also considered the safest and largest cryptocurrency legal exchange platform where one can buy and sell various types of cryptocurrencies.
CoinDCX Website
The company has developed a trading platform where traders using CoinDCX have given the facility to trade various industry-first products by using exchange liquidity.
CoinDCX was founded by Neeraj Khandelwal and Sumit Gupta in the month of April 2018, both of the founders have graduated from IIT Bombay.
Neeraj Khandelwal and Sumit Gupta
When Bitcoin started gaining momentum in 2014, the founders realized that it would be great to take the support of blockchain technology to get started with financial inclusion.
Both of them strived hard to make this site the safest place for traders to buy and sell cryptocurrencies. As of over 188 people are working in CoinDCX as their employees.
Features of CoinDCX
CoinDCX is attracting the attention of crypto traders because of its several amazing features. Some of them are down below:
It is quite easy, simple, and fast. One can just start investing in just 10 minutes.
Another significant feature is that is CoinDCX is safe to use. Any kind of trading or investment is safe here on this site.
The adding and withdrawing of the fund can be done very quickly. It is not time taking.
Target Audience of CoinDCX
People who are interested to buy and sell their cryptocurrencies in huge amounts are mainly the target audience of CoinDCX. It is in a mission to entice the people from millennials and Generation Z. It is operated worldwide and is for all types of traders taking into consideration their trading history, risk tolerance, and the number of times they have traded.
CoinDCX provides a number of tokens for exchange to the traders. Some of the popular tokens are:
Bitcoin
Ethereum
Bitcoin Cash
Litecoin
Binance Coin
Chainlink
EOS
Tether
Cardano
Stellar Lumens
Ripple
Tron
Matic Network
Basic Attention Token
Business Model of CoinDCX
The development of the single point access by the CoinDCX helps in trading all kinds of cryptocurrencies that can be found in over 500 markets. Such is their trade machine engine is built that it is able to process 1 million transactions in just a second.
CoinDCX makes money like any other trading platform by charging a transaction fee during every exchange. Apart from that the company also makes money through the withdrawal sum, deposit fees, and the commission received from trading. INR is converted into cryptos by the trader and cryptos are converted into INR on DCXInsta.
How Does CoinDCX Make Money?
CoinDCX basically makes money from deposit fees, withdrawal fees, trading commission, and listing fees. Deposit fees are charged while exchanging currencies. Plus withdrawal fees and trading commission are derived from any normal transaction and exchange.
Revenue Of CoinDCX
CoinDCX’s current value is $1.1 billion and with people taking an interest in cryptocurrencies the amount will increase in the near future. Recently, it has been able to raise funds over $109 Million from five investors, thus leading it to add its name to the list of unicorns and it has also become the first crypto unicorn of India.
Current Scenario Of CoinDCX
With the sudden bump in the journey of cryptos, the company’s future is also in question. After the ban on cryptocurrency by the Chinese Government, the digital currency market faced a big loss.
CoinDCX at first during the early period of this year roped in Bollywood superstar, Amitabh Bachchan as their Brand Ambassador. Following some tension regarding the cryptocurrencies clarity in its legality, Bachchan withdrew his name as its ambassador.
CoinDCX Amitabh Bachchan
After that CoinDCX again announced Bollywood actor Ayushmann Khurrana as its new brand ambassador for their campaign ‘Future Yahi Hai’. This campaign was set to promote the safety of the platform for trading cryptocurrencies and acknowledge all the concerns related to cryptos.
In the last few weeks, there is a huge ruckus going on regarding the legality of cryptocurrencies in India, the decision regarding the future of Crypto would be taken on the 13th of December 2020 by the Prime Minister of India, Narendra Modi. The fate of CoinDCX and its other competitors will be decided in just a few days.
Cryptocurrency, even after its fluctuating nature was able to hold the attention of the people, naturally trading platforms like CoinDCX were quite a help for the traders that wanted to exchange cryptocurrencies safely. It tried its level best. Although the future of the company is unknown and depends on the Cryptocurrency bill of the country, one cannot deny the successful model and ways of the company that helped them in becoming the first Unicorn that too in the field of cryptos in just a span of three years.
FAQ
How much does CoinDCX charge per trade?
CoinDCX charges takers 0.04%, and makers 0.06%.
What is CoinDCX and how it works?
CoinDCX provides crypto-related finance services. It has a trading platform that traders can use to invest in crypto.
Who is the founder of CoinDCX?
CoinDCX was founded by Sumit Gupta & Neeraj Khandelwal on 7 April 2018.
