Tag: Coca-Cola

Shubman Gill’s Brand Endorsements: The Rising Star of Cricket and Advertising

Shubman Gill has rapidly emerged as one of India’s most promising cricketers. With his stylish batting, impeccable technique, and impressive performances on the international stage, he has not only won millions of hearts but also caught the attention of leading brands. Gill’s youth appeal, clean image, and growing influence in the cricketing world make him a sought-after name in brand endorsements.

From sports equipment to luxury watches, fitness brands to tech gadgets, Gill’s endorsements reflect his versatility and growing stature. His association with multiple industries also showcases his adaptability and marketability. In this blog, we will take a look at Shubman Gill’s brand endorsement portfolio and explore why companies are keen to associate with this cricketing sensation.

MuscleBlaze
Casio India
TVS
CEAT Tyres
Nike
Beats
JBL
My11Circle
Fiama Men
ITC Engage
beatXP
Gillette
Capri Loans
Bajaj Allianz
Coca-Cola
MRF
Tata Capital
Wings
The Sleep Company

MuscleBlaze

MuscleBlaze – Shubman Gill Brand Endorsements

Shubman Gill, an iconic Indian cricketer, has been appointed as the brand ambassador for MuscleBlaze’s MB Fuel One Sports range. This collaboration is highlighted by the campaign “Rehydrate. Reload. Recover like a PRO,” emphasizing the importance of proper nutrition and hydration for peak athletic performance.

Gill’s commitment to fitness aligns perfectly with MuscleBlaze’s mission to promote a healthy and active lifestyle among the youth. The MB Fuel One Sports range, curated for athletes, includes products like Sports Protein and the rehydration supplement Hydr8 Pro, all designed to support uncompromised performance and set athletes up for ultimate success.

Casio India

Casio India – Shubman Gill Brand Endorsements

G-SHOCK, renowned for its unbreakable watches, has launched the ‘Rise Above the Shocks’ campaign featuring their brand ambassador, cricketer Shubman Gill. This collaboration aligns with G-SHOCK’s 40-year legacy of crafting tough, trend-setting timepieces and Gill’s embodiment of resilience on and off the cricket field.

The campaign showcases Gill wearing the GA-2100-1A1 model, a standout in the 2100 series known for its contemporary design, octagonal bezel, slimmer construction, and use of lighter materials like a carbon core guard. These features enhance both the watch’s aesthetics and durability, appealing to a younger, fashion-conscious audience.

TVS

TVS – Shubman Gill Brand Endorsements

TVS Motor Company launched the #MoveLikeARonin campaign for their modern-retro motorcycle, the TVS Ronin, featuring Indian cricketer Shubman Gill. The campaign encourages individuals to live unscripted lives, charting their paths and rejecting predefined norms. In the campaign film, Gill is portrayed executing unconventional cricket shots, symbolizing the campaign’s message of forging one’s path.

CEAT Tyres

CEAT Tyres – Shubman Gill Brand Endorsements

Shubman Gill signed a deal with CEAT Tyres, making him one of the few cricketers to use and endorse their bats. CEAT, a well-known tyre and sports equipment brand, has been associated with cricketing legends like Rohit Sharma. Gill’s association with CEAT further cements his status as a future cricketing superstar.

The partnership highlights his aggressive yet technically sound batting, which is a perfect match for CEAT’s robust and high-quality cricketing gear. As he continues to shine in international cricket, his association with CEAT strengthens, reinforcing the brand’s trust in young talent.

Nike

Nike – Shubman Gill Brand Endorsements

Nike, a global sportswear giant, signed Shubman Gill as one of its brand ambassadors. As a young and dynamic athlete, Gill perfectly aligns with Nike’s brand ethos of motivation and excellence. He has been spotted wearing Nike apparel and promoting their sports gear in various campaigns.

The brand, known for collaborating with elite athletes worldwide, saw potential in Gill’s skill, determination, and fan appeal. This collaboration helps strengthen Nike’s connection with India’s young sports enthusiasts.

Recently, this partnership made headlines. During the Edgbaston Test in July 2025, Gill was seen wearing a black Nike vest. This drew attention because the Indian team has an exclusive kit deal with Adidas until 2028.

The moment went viral and sparked online debate. Many questioned if Gill broke any rules. Reports suggest the Adidas deal may not cover innerwear like vests. As of now, BCCI and Adidas have not made any official statement.

Still, the incident gave Nike massive visibility. It also shows Gill’s rising influence as a brand ambassador.

Beats

Beats – Shubman Gill Brand Endorsements

Gill became the face of Beats, one of India’s leading audio brands, known for its stylish and high-performance headphones and speakers. His association with Beats highlights his appeal among the younger generation, who admire him not only for his cricketing skills but also for his trendy lifestyle.

With Beats’ focus on innovation and fashion-forward designs, Gill’s presence as a brand ambassador helps create an aspirational image for consumers. His ability to stay composed under pressure aligns with the brand’s message of delivering immersive and distraction-free audio experiences.

JBL

JBL – Shubman Gill Brand Endorsements

JBL, another prominent audio brand, partnered with Gill to strengthen its presence in the youth market. His collaboration with JBL aligns with his stylish and energetic persona, appealing to cricket fans and music lovers alike.

Gill’s involvement in JBL campaigns showcases his dynamic lifestyle, emphasizing the brand’s premium sound quality. Whether he’s training, traveling, or relaxing, JBL’s products enhance his experience, making the brand a go-to choice for music enthusiasts.

My11Circle

My11Circle – Shubman Gill Brand Endorsements

Shubman Gill is also an ambassador for My11Circle, a popular fantasy cricket platform. His presence in their campaigns adds credibility to the brand and attracts cricket fans to participate in fantasy leagues.

His cricketing expertise and in-game intelligence make him a perfect fit for My11Circle, which thrives on cricket enthusiasts making strategic fantasy team selections. His involvement enhances brand engagement and user participation.

Fiama Men

Shubman Gill has also collaborated with Fiama Men, a popular grooming brand offering premium skincare and shower gel products. As an athlete constantly exposed to sweat and sun, Gill’s endorsement emphasizes the importance of self-care and maintaining fresh, healthy skin. His association with Fiama Men aligns with the brand’s focus on modern, energetic, and confident individuals.

ITC Engage

ITC Engage – Shubman Gill Brand Endorsements

Shubman Gill has partnered with ITC Engage, a popular fragrance and deodorant brand. His collaboration with Engage highlights his charismatic personality and youthful charm, making him the perfect face for a brand that celebrates confidence and attraction. His association with ITC Engage is aimed at connecting with the younger generation who admire his cricketing prowess and stylish appeal.

beatXP

beatXP – Shubman Gill Brand Endorsements

Gill partnered with beatXP, a startup focusing on innovative fitness solutions and smartwatches. As a fitness-conscious athlete, his association with beatXP helps promote smart fitness tracking and innovative wellness products, making fitness accessible and effective for everyone.

Gillette

Gillette – Shubman Gill Brand Endorsements

Gillette launched the “Play With The Stars” campaign, featuring Indian cricketers Shubman Gill and Shreyas Iyer. This initiative offered fans a chance to meet and play cricket with their idols by purchasing Gillette’s special Cricket Edition packs.

The campaign’s promotional film depicts a man shaving while watching Gill ads on his phone. He offers unsolicited batting advice, only for Gill to appear and challenge him to a game, inviting viewers to participate by purchasing the promotional packs.

Capri Loans

Capri Loans – Shubman Gill Brand Endorsements

Capri Loans, a prominent non-banking financial company (NBFC) in India, has partnered with Indian cricketer Shubman Gill to enhance its brand presence. This collaboration aims to leverage Gill’s rising popularity and youthful image to connect with a broader audience, particularly the younger demographic.

By associating with Gill, Capri Loans seeks to reinforce its commitment to empowering individuals with accessible financial solutions, aligning with the cricketer’s dynamic and aspirational persona.

Bajaj Allianz

Bajaj Allianz – Shubman Gill Brand Endorsements

Shubman Gill is associated with Bajaj Allianz, one of India’s leading insurance companies. His collaboration with the brand aims to promote financial security and smart investment choices, resonating with young professionals and cricket enthusiasts.

Through this partnership, Bajaj Allianz utilises Gill’s credibility and popularity to highlight its range of insurance solutions, reinforcing the importance of financial planning in today’s dynamic world.

Bajaj Group Of Companies | StartupTalky

All You Need To Know About Bajaj Group Of Companies, History And Origin, Their Flagship Companies & CSR.

StartupTalkyRishita Jain

Coca-Cola

Coca-Cola – Shubman Gill Brand Endorsements

Shubman Gill’s endorsement portfolio includes a partnership with Coca-Cola, one of the world’s most iconic beverage brands. His collaboration aligns with Coca-Cola’s energetic and youthful brand image, making him a perfect fit to connect with the younger generation. Through this association, Gill helps promote the brand’s refreshing appeal, reinforcing its presence in India’s vibrant sports and lifestyle culture.

MRF

MRF – Shubman Gill Brand Endorsements

Shubman Gill has signed a bat sponsorship deal with MRF, joining the league of cricketing legends like Sachin Tendulkar and Virat Kohli. This partnership highlights Gill’s growing stature in the cricketing world, as MRF is known for endorsing top-tier batsmen. With the MRF logo on his bat, Gill reinforces his association with excellence, power, and performance on the field.

Tata Capital

Tata Capital – Shubman Gill Brand Endorsements

Shubman Gill is the brand ambassador for Tata Capital, a leading financial services company in India. His association with the brand aligns with Tata Capital’s promise of “Count on Us,” emphasizing trust, reliability, and financial empowerment. Through this partnership, Gill helps promote the company’s wide range of financial products, resonating with young investors and professionals looking for secure and smart financial solutions.

List of All the Tata-Owned Companies | Tata Group

Tata Group of Industries is an Indian multinational conglomerate founded by Jamshedji Tata. Here’s a list of all the companies owned by Tata.

StartupTalkyVivek Dev Jacob

Wings

Wings – Shubman Gill Brand Endorsements

Shubman Gill is associated with Wings, a brand known for its high-quality audio and wearable tech products. As the brand ambassador, Gill represents Wings’ commitment to innovation, style, and performance—qualities that align with his persona on and off the field. His collaboration with Wings helps the brand connect with young, tech-savvy consumers who seek premium audio experiences and cutting-edge gadgets.

The Sleep Company

The Sleep Company – Shubman Gill Brand Endorsements

Shubman Gill is the brand ambassador for The Sleep Company, known for its innovative and comfortable sleep solutions. His association with the brand highlights the importance of quality rest and recovery, especially for athletes and active individuals.

Through this partnership, The Sleep Company reinforces its commitment to providing scientifically designed mattresses and ergonomic products that enhance sleep quality and overall well-being.

Conclusion

Shubman Gill’s journey in Indian cricket has been amazing. He is known for his stylish batting, consistent performances, and charming personality, which have made him not only a cricket star but also a favorite for brand endorsements. From fitness and technology to luxury and finance, Gill works with top brands, showing his wide appeal and growing influence.

He charges around ₹4 crore for each endorsement deal, making him a highly marketable athlete. Big brands like Nike, Coca-Cola, MRF, JBL, and MuscleBlaze have partnered with him, proving his popularity across different industries. As he keeps performing well in cricket, his brand value is expected to grow even more.

Shubman Gill is more than just a cricketer; he is a youth icon, a role model for young athletes, and a powerful brand ambassador.

Virat Kohli Brand Ambassador List: The Iconic Brand Ambassador

Virat Kohli is the most sought-after brand ambassador and has endorsed many popular brands. Let’s look at the Virat Kohli brand ambassador list.

StartupTalkyMuskaan Kapoor

FAQs

Who is Shubman Gill?

Shubman Gill is a talented and rising star batsman in the Indian national cricket team.

Shubman Gill is the brand ambassador of which companies?

Shubman Gill endorses several major brands, including Nike, Tata Capital, My11Circle, TVS, Coca-Cola, MuscleBlaze, Fiama Men, ITC Engage, beatXP, Gillette, Capri Loans, and more.

What makes Shubman Gill a rising star?

His consistent performances, elegant batting style, and potential for long-term success mark him as a rising star.

Why is Shubman Gill attractive to brands?

His youth appeal, talent, clean image, and growing popularity make him a desirable brand ambassador.

Is Shubman Gill the brand ambassador of Nike?

Yes, Shubman Gill is a Nike-sponsored athlete. He has been seen wearing Nike apparel during training sessions and public appearances. While the Indian cricket team has an official kit deal with Adidas, Gill’s association with Nike is a personal endorsement. This means he promotes Nike independently, not as part of the team sponsorship.

July 8, 2025

Warren Buffett: The Oracle of Omaha

Warren Edward Buffett is the CEO and Chairperson of Berkshire Hathaway. He is a philanthropist, corporate tycoon, and American investor. He’s among the world’s most influential investors. He purchased his first share at age 11. And now he is the 6th richest man in the world with a net worth of around $154 billion as of May 2025.

Warren Buffett, often hailed as the Oracle of Omaha, has announced he will retire as chief executive of Berkshire Hathaway at the end of the year, 2025, marking the end of an era in global finance.

Read ahead to know more about him.

Edward Warren Buffett- Biography

Name	Edward Warren Buffett
DOB	30 August, 1930
Nationality	American
Occupation	Business Man
Spouse	Susan Thompson
Children	Susan Alice Buffett, Howard Graham Buffett, and Peter Buffett
Net Worth	$154 billion (May 2025)

Warren Buffett- Childhood
Warren Buffett- Family
Warren Buffett- Education
Warren Buffett – Career
Warren Buffett- Berkshire Hathaway
Warren Buffett- Investments
Warren Buffett- Personal Life
Warren Buffett- Assets
Warren Buffett- Awards and Achievements

Warren Buffett – Childhood

He was born in Omaha, Nebraska, on 30th August 1930. From a very young age, he’d been interested in business. When he was seven, he borrowed a book from the Omaha public library, One Thousand Ways to Make $1000, which inspired him a lot. Buffett, during his entire childhood was enlivened with entrepreneurial ventures. He began by selling door-to-door chewing gum, Coca-Cola bottles, and weekly magazines.

He used to deliver newspapers while in high school, selling golf balls and stamps, and describing automobiles. His first income tax return was in 1944. Buffett took a $35 deduction for the use of his bicycle and watch on his paper route. On one occasion in his high school sophomore year, he and his friend got a pinball machine for $25 to place in a barber shop. And within months, they owned several other machines in 3 different barber shops across Omaha. Then, later in the year, they sold the business to a war veteran for $1,200.

Buffett’s interest in the stock market and investment dates back to his school days. He used to spend his time in a regional stock brokerage lounge near his father’s own brokerage office at the customer’s. At the age of ten, he made a point to visit the New York Stock Exchange on his trip there. At 11, he bought himself 3 shares of Cities Service Preferred and also three shares for his sister Doris Buffett. At the age of 15, just by delivering Washington Post newspapers, he made more than $175 per month.

During high school, he invested in a business owned by his father and bought a 40-acre farm worked by a tenant farmer. He bought a land at the age of 14 with his $1,200 savings. By the time he finished college, he had accumulated a savings of $9,800 (about $105,000 today).

Warren Buffett – Family

He was born to Howard Buffett and Leila Stahl Buffett. His father owned a brokerage shop- his first learning experience of investment.
Buffett married Susan Thompson at Dundee Presbyterian Church in 1952. Next year, they had their first child, Susan Alice. In 1954, the Buffetts had their second child, Howard Graham. In 1958, the Buffetts’ third child, Peter Andrew, was born.
In 1977, Susan left him to pursue her career and started living separately. They never divorced and remained legally married till Susan’s death in 2004.
He again married at the age of 77 years to Astrid Menks in 2006.

Warren Buffett – Education

He started his education at Rose Hill Elementary School. After that, he attended Alice Deal Junior High School and then graduated from Woodrow Wilson High School in 1947. Where his senior yearbook picture reads: “likes math; a future stockbroker.” Although he wanted to go into business directly, his father told him to take the business school first.

Buffett entered the Wharton School of the University of Pennsylvania in 1947. After Warren studied there for two years, and joined the Alpha Sigma Phi fraternity, he then transferred to the University of Nebraska at 19, where he graduated with a Bachelor of Science in Business Administration. Buffett was rejected by Harvard Business School, and after that, he enrolled at Columbia Business School of Columbia University after learning that Benjamin Graham taught there. In 1951, he graduated with a Master of Science in Economics from Columbia.

After graduating from Columbia, Buffett attended the New York Institute of Finance.

Warren Buffett – Career

Early Business Career

Warren Buffett worked at

Buffett- Falk & Co. as an investment salesman from 1951 to 1954.
Graham- Newman Corp. as a securities analyst from 1954 to 1956
Buffett Partnership, Ltd, as a general partner from 1956 to 1969
Chairman and CEO of Berkshire Hathaway Inc. from 1970.

Graham was on the board of GEICO Insurance in 1951. He used to take a train to Washington, D.C. He knocked on GEICO ‘s headquarters door on Saturday, before he was admitted by a janitor. He met Lorimer Davidson, the vice president of GEICO, and spent hours discussing insurance business with him.

Davidson became Buffett’s lifelong friend and a lasting influence. He later recalls that he found Buffett to be an “extraordinary man” just after talking with him for only fifteen minutes. Buffett wanted to work on Wall Street. But both his father and Ben Graham requested him not to. He even offered to work for Graham for free, but Graham refused.

Warren Buffett returned to Omaha and worked as a stockbroker and also took a Dale Carnegie public speaking course. He felt confident enough to teach an “Investment Principles” night class at the University of Nebraska-Omaha from what he had learned. The average age of his students was more than twice his own. During this time, he purchased a Sinclair Texaco gas station as a side investment, but it was unsuccessful.

Buffett accepted a job at Benjamin Graham’s partnership in 1954. His starting salary was $12,000 a year (about $114,000 today). He worked with Walter Schloss there. Graham was a tough boss, but he retired and closed his partnership in 1956. At this time Buffett’s savings were over $174,000 (about $1.64 million today). He started Buffett Partnership Ltd then.

Buffett operated three partnerships in 1957. Buffett operated five partnerships in 1958. The company grew to six partnerships, and Buffett met future partner Charlie Munger in 1959. Buffett operated seven partnerships by 1960. Edward asked one of his partners, a doctor, to find 10 other doctors willing to invest $10,000 each in his partnership. 11 of them agreed. When accepted, Buffett pooled their money with his initial contribution of just $100.

Buffett disclosed that in 1961, 35 percent of the assets of the partnership were invested in the Sanborn Map Business. In 1958, Sanborn stock sold for just $45 per share but, the investment portfolio of the company was worth $65 per share, he explained. This meant that Sanborn’s map business was being valued at a loss of $20. Buffett purchased 23% of the company’s outstanding shares as an activist investor, obtaining a seat for himself on the Board of Directors, and allied with other dissatisfied shareholders to control 44% of the shares. The Board offered to repurchase shares at fair value, paying with a portion of its investment portfolio to avoid a proxy fight. 77% of the outstanding shares were turned in after that. Buffett obtained a 50% return on investment in just two years.

Warren Buffett – Berkshire Hathaway

In 1962, Warren invested in a New England textile company called Berkshire Hathaway and bought some of its stock. He began to buy shares aggressively after a dispute with its management. That convinced him that the company needed a change in leadership. Ironically, the purchase of Berkshire Hathaway turned out to be Warren’s major regret. Berkshire Hathaway recently entered the trillion-dollar club on 28th August 2024 by having a $1 trillion market capitalization value.

Warren used Berkshire Hathaway as a holding company to buy National Indemnity Company and used its substantial cash flow to finance further acquisitions (the first of many insurance companies that he bought).

Seeing a company that was so cheap, Buffett bought it. The fact that he wasn’t an expert in textile manufacturing didn’t matter. Gradually, Buffett shifted Berkshire’s focus away from its traditional endeavors, instead using it as a holding company to invest in other businesses. Over the years, Edward has bought, held, and sold companies in a variety of different industries.

Warren Buffett sent ripples through the investment world on May 3, 2025 with just four words: “The time has arrived.”

At 94, Buffett shared at the company’s annual meeting that he will hand over leadership to Vice Chairman Greg Abel, saying, “I think the time has arrived where Greg should become the chief executive of the company at year end.”

This pivotal moment in Buffett’s life offers a fitting opportunity to reflect on the extraordinary journey of the man who transformed Berkshire Hathaway from a struggling textile firm into a $1.16 trillion investment powerhouse, and secured his legacy as one of the most successful investors in history.

Warren Buffett – Investments

Some of Berkshire Hathaway’s most well-known subsidiaries are:

GEICO (that little Gecko belongs to Warren Buffett!!!),
Fruit of the Loom
Dairy Queen,
NetJets,
Benjamin Moore & Co.

But, these are only a handful of companies of which Berkshire Hathaway has a majority share. The company’s major investments are:

American Express Co. (AXP),
Costco Wholesale Corp. (COST),
DirectTV (DTV),
General Electric Co. (GE),
General Motors Co. (GM),
Coca-Cola Co. (KO),
International Business Machines Corp. (IBM),
Wal-Mart Stores Inc. (WMT),
Procter & Gamble Co. (PG) and
Wells Fargo & Co. (WFC).

Warren Buffett – Personal Life

To compete with the boyfriend of a young woman whom he was trying to persuade, he tried to learn the ukulele in 1949. And has been playing ever since. Although he was unsuccessful at playing, his keen musical interest is the major factor in their relationship.

He is often seen playing that instrument in stockroom meetings and other such opportunities.

He had purchased a five-bedroom stucco house in Omaha for just $31,500, where he still lives.

He is well-known for his frugality; he does not even carry a cell phone and prefers to travel by public transport.

In April 2012, he was diagnosed with prostate cancer and has completed his treatment.

He is a great philanthropist who has pledged to give away a major portion of his wealth to charity, with 83% of it going to the Bill & Melinda Gates Foundation.

In 2006, he disowned his son Peter’s adopted daughter, Nicole. Mainly because she participated in the Jamie Johnson documentary, The One Percent. This was about the growing economic inequality between the wealthy and the average citizen in the United States.

Buffett wrote her a letter stating,

I have not emotionally or legally adopted you as a grandchild, nor have the rest of my family adopted you as a niece or a cousin.

But his first wife referred to Nicole as one of her “adored grandchildren”.

Buffett is an avid bridge player. He allegedly spends 12 hours a week playing the game. He has even sponsored a bridge match for the Buffett Cup in 2006.

Buffett reads five newspapers per day, beginning with the Omaha World-Herald, which his company acquired in 2011.

He is an ardent fan and lifelong follower of Nebraska football and attends as many games as his schedule permits.

In 2006, his annual salary was about $100,000, which is quite small compared to senior executive remuneration in comparable companies. He earned a total compensation of $175,000, which included a base salary of just $100,00, in 2008.

Buffett had worked with Christopher Webber. They have worked on an animated series called “Secret Millionaires Club”. He worked with Chief Andy Heyward of DIC Entertainment. The series features Buffett and Munger and teaches children healthy financial habits.

Warren Buffett – Assets

He owns a house in Omaha that he bought in 1958 for $31,500, a fraction of today’s value.
He also owns a house in Laguna Beach, California which is worth about $4 million.
In 1989, he bought a private jet and named it “The Indefensible“. He spent nearly $6.7 million of Berkshire’s funds on that jet.
This was a break from his past stricture of extravagant purchases by other CEOs and his history of using more public transportation.

Warren Buffett – Awards and Achievements

He was awarded the Presidential Medal of Freedom by President Barack Obama in 2011.
In 2008, he became the richest person in the world 2008 with a total net worth estimated at $62 billion by Forbes, overtaking Bill Gates, who had been the No.1 on the Forbes list for the past 13 years.
He is the 5th richest person in the world according to the current Forbes ranking.
He has been the chairman and CEO of Berkshire Hathaway.

FAQs

Who is known as Oracle of Ohama?

Warren Buffett, the billionaire investor who resides and operates in Omaha, Nebraska, is famously known as the “Oracle of Omaha” due to his remarkable success and widespread influence as one of the world’s most closely watched investors.

Where is Berkshire Hathaway headquarters?

The headquarters of Berkshire Hathaway is in Kiewit Plaza, Omaha, Nebraska, United States.

What is Warren Buffett net worth?

Warren Buffett is the 6th richest man in the world with a net worth of around $154 billion as of May 2025.

Who is Astrid Menks?

Astrid Menks is the wife of Warren Buffett.

What is Warren Buffett DOB?

Warren Buffett was born on 30th August, 1930. He is 94 years old.

What is Warren Buffett full name?

Warren Edward Buffett is the full name of Warren Buffett.

What is Warren Buffett education?

Warren Buffett studied at the University of Nebraska, where he earned a degree in business. He later went on to earn a Master’s degree in economics from Columbia Business School in 1951, where he studied under Benjamin Graham, the father of value investing. Buffett also briefly attended the Wharton School at the University of Pennsylvania before transferring to Nebraska.

May 6, 2025

List of All the Brands Owned by PepsiCo | Pepsico Subsidiaries
People all around the world know about Pepsi, and its products are enjoyed over one billion times just in every day by its consumers. PepsiCo Inc. is an American multinational company that manufactures, markets, and distributes various snacks, food, and beverages.

PepsiCo is also known to be one of the largest companies in the world because its products are available throughout 200 countries. The company was first formed in 1965 with the merging of the Pepsi-Cola and the Frito-Lay companies. The company is currently headquartered in Harrison, New York.

It is also the largest food and beverage business in North America according to its net revenue and the second-largest in the world, only behind Nestle. For the year 2024, PepsiCo’s revenue was $91.85 billion.

The company offers a wide variety of products such as soft drinks, fruit juices, ready-to-drink tea and coffee, energy/sports drinks, chips, packaged foods, bottled water, etc. The company is now also expanding its categories of products like probiotics, functional beverages, and even cold-pressed juices. Since its inception, Pepsico has acquired many brands. So, here’s a look at all the brands under PepsiCo.

PepsiCo Beverages North America
Frito-Lay North America
Quaker Foods North America
Pepsico Latin America
Pepsico Europe
Pepsico Africa, Middle East, South Asia (AMESA)
Pepsico Asia Pacific, Australia/New Zealand, China (APAC)

A Brief History of PepsiCo

The company had its humble beginnings with a carbonated drink that was made by a pharmacist, Caleb D Bradham, in North Carolina in the 1890s. The company was trademarked in the 1900s and became popular under Pepsi–Cola. However, after 20 years of success, Mr Bradham sold the company after it went bankrupt.

It wasn’t until the 1930s that it became profitable again because of Loft Inc.’s efforts. At this point, the Pepsi-Cola company expanded with Diet Pepsi and also went on to purchase Mountain Dew in the 1960s.

PepsiCo Inc. was founded in 1965 when the two big companies which are Pepsi-Cola and Frito-Lay, were merged. The company then went on to acquire Tropicana in 1998 and then Quaker Oats and Gatorade in 2001. Pepsi now has products like Pepsi, Diet Cola, Fritos corn chips, Lays potato chips, Cheetos cheese-flavoured snacks, Ruffles potato chips, and Rold Gold pretzels. But with the addition of Quaker Oats, Gatorade sports drinks were also added to the list, making it a billion-dollar company.

In 2018, the company acquired SodaStream, a company that makes machines for homemade sparkling water. Its recent acquisitions include Organic and raw trading Co, which is an Australian company, Chi Limited from Nigeria, and Tropic from France. It also acquired Costa, a British Coffee company.

Now, 70-plus years later, PepsiCo is a conglomerate and a multinational manufacturer and supplier of soft drinks, food items, snacks, and different types of juices. The company distributes its variety of products to more than 200 countries.

Pepsico Products List

PepsiCo Subsidiaries

PepsiCo Inc. is best known for its manufacturing, marketing, distribution, and sales of popular beverages, food items, snacks, etc. The company has 23 brands that generate more than $1 billion each according to their retail sales, including popular brands like Frito-Lays, Gatorade, Pepsi-Cola, Quaker, and Tropicana, which provide a wide range of products.

Three of its beverage companies, Pepsi-Cola, Mountain Dew, and Diet Pepsi, are among the top ten most beloved soft drinks in the American market. The Frito-Lays Company is a global leader as it holds 40% of the market share worldwide and 56% in the US for its snacks.

Frito-Lay manufactures and sells nine out of ten potato chips, which include Lay’s, Doritos, Tostitos, Ruffles, and Cheetos. Another subsidiary that is a leader in its sector is Tropicana, as it holds 41% of the US orange juice market.

PepsiCo subsidiaries are divided into seven divisions, which are PepsiCo Beverages North America, Frito-Lay North America, Quaker Foods North America, Latin America, Europe, Africa, the Middle East, and lastly being Asia, Australia/New Zealand, and China.

Each of these subdivisions has many subsidiaries under it:
- The Frito Lay North America – This division manufactures, markets, and distributes Lays, Doritos, Cheetos, Tostitos, Fritos, Ruffles, and the Santitas Brands.
- Quaker Foods North America – It manufactures, markets, and distributes various Cereals, Rice, Pasta, Aunt Jemima, Quaker Chewy, Cap’n Crunch, Life, and Rice and Roni brands.
- The North American Beverages – North American Beverages manufactures, markets, and distributes syrups, fruit juices, and soft drinks like Pepsi, Gatorade, Mountain Dew, Diet Pepsi, Tropicana juices, and bottled water like Aquafina, Sierra Mist, etc.
- Latin America – This division manufactures, markets, and distributes beverages, food products, and snacks specific to the South American countries.
- Europe – The Europe division of PepsiCo manufactures, markets and distributes beverages, food products and snacks specific to Europe and African regions.
- South Asia and the Middle East, and Africa – This division manufactures, markets, and distributes food products and snacks like Lays, Kurkure, Chipsy, etc.
- The Asia Pacific, Australia/New Zealand, and China – This of PepsiCo division manufactures, markets, and distributes also offers a variety of snacks and beverages like 7UP, Mirinda, Pepsi, Mountain Dew, Cheetos, Doritos, Lay’s, etc.
PepsiCo Beverages North America

PepsiCo Beverages North America is a sector that manufactures, markets, and sells beverages in North America. This division has made many notable innovations, partnerships, and strategic acquisitions. These beverages are not only enjoyed in America but all over the world.

PepsiCo Beverages North America sells soft drinks, bottled water, ready-to-drink coffees and teas, sports drinks, and juices, through which it tries to satisfy a wide range of customers’ tastes, occasions, and lifestyles, especially in North America.

PepsiCo subsidiaries include the most popular beverages consumed in America. Some of the most well-known beverage manufacturers under this division are Pepsi, Mountain Dew, Gatorade, 7UP (outside the U.S.), Tropicana Pure Premium orange juice, Sierra Mist, SoBe Lifewater, Tropicana juice drinks, AMP Energy, Naked Juice, Izze, and Aquafina.

PepsiCo Beverages North America also helps out third-party companies like Starbucks and Unilever in manufacturing, marketing, and selling their ready-to-drink coffees and teas.

Some of the well-known PepsiCo subsidiaries under PepsiCo Beverages North America are:

Pepsi

Pepsico Subsidiaries – Pepsi

Pepsi is one of the first drinks the company started selling, which started out as a refreshing and energizing drink. Now it is known to be one of the world’s most popular and consumed soft drinks around the world.

Gatorade

Pepsico Subsidiaries – Gatorade

Gatorade is one of the most popular brands under Pepsi, which is known for its signature line of sports drinks and is popular in America. The company is currently the fourth largest brand of PepsiCo and is distributed to over 80 countries. The company was acquired by PepsiCo in 2001 and is now the official drink for the NBA, AVP, PGA, Major League Basketball, and other sports teams and events.

Mountain Dew

Pepsico Subsidiaries – Mountain Dew

Mountain Dew is another soft drink brand that is owned by PepsiCo, the company became its subsidiary in 1964. Today, Mountain Dew is the number one flavoured carbonated soft drink in America. Mountain Dew comes in many flavours and varieties. Mountain Dew is also one of the top soft drinks in the US.

Naked Juice

Pepsico Subsidiaries – Naked Juice

Naked Juice is a juice and smoothie producing company that was purchased by PepsiCo in 2007. This acquisition helped in building PepsiCo’s portfolio as it can offer healthy drinks for health-conscious customers by selling nutritional juices and smoothies through Naked Juice.

Tropicana

Pepsico Brands – Tropicana

This brand is loved by everyone as it excels in producing orange juice. Tropicana is popular because it provides fresh fruit juices and is not concentrated. PepsiCo acquired the company in 1998 and was one of the main acquisitions for PepsiCo. With Tropicana, PepsiCo could compete with Coca-Cola’s Minute Maid.

Frito-Lay North America

Frito-Lay is a main subsidiary of PepsiCo, as it manufactures, markets, and sells a wide variety of snacks, including Corn and potato chips. The company merged with Pepsi-Cola in 1961. Today, the company has 29 snack brands under it with more than 55,000 employees.

It makes many of the most popular snacks, such as Lay’s potato chips, Doritos tortilla chips, Cheetos cheese-flavoured snacks, Tostitos Chips with their dips, Ruffles Potato chips, Fritos Corn chips, Rose Gold Pretzels, Walkers potato chips, and Santitas tortilla chips, etc. The annual Revenue of Frito-Lay in North America is up to $17.1 billion in 2019.

Some of the well-known PepsiCo subsidiaries under Frito-Lay North America are:

Lays

PepsiCo Brands – Lay’s

Lay’s is one of the world’s most popular and iconic potato chip brands, and Pepsi products, owned by PepsiCo through Frito-Lay since 1965. Today, there are over 200 different varieties of Lays flavours all over the world. Lay’s potato chips bring in more than $1 billion yearly in retail sales.

Sabritas

PepsiCo Brands – Sabritas

Sabritas is the main brand under which PepsiCo manufactures different Frito Lay products and popular snacks for Mexico, such as Crujitos, Poffets, Rancheritos, and Sabritones etc. The company is also known to control about 80% of the Mexican snack market.

Cheetos

PepsiCo Brands – Cheetos

Cheetos is a very popular snack not only in America but all over the world. The cheese puff snack was given the rank of the top-selling cheese puff in the primary markets of the United States in 2010. It is also one of the most profitable brands of PepsiCo, as it is sold in more than 36 countries. Its worldwide annual sales record is more than $4 billion. The company has now expanded its product line to more than 21 different flavours in America alone.

Doritos

PepsiCo Brands – Doritos

Doritos is one of the most recognized tortilla-type chip brands in the world. It became a PepsiCo subsidiary in 1964 and originated from a restaurant at Disneyland. The company has gained a lot of popularity mainly because of its unique marketing campaigns and many ad commercials aired during the Super Bowl.

Tostitos

Tostitos

Tostitos is another brand similar to Doritos, as it also produces Tortilla chips that are meant to be eaten with dips, which are also sold by the company. This brand is extremely popular in all North American countries.

Nestle Business Model: How Nestle Makes Money | USP | SWOT Analysis |

Explore the Nestle business model and learn how it makes money through its diverse portfolio, including food, beverages, and health products sold globally.

StartupTalkyNitin Konde

Quaker Foods North America

Quaker Oats has always been known for its quality, great taste, and nutrition. The company was merged with PepsiCo in 2001, and since then has been manufacturing, selling, and distributing a variety of healthy products such as cereals, Rice, Pasta, Dairy products, etc.

One of its most well-known brands is Quaker Oatmeal, Quaker’s granola bars, Cap’n Crunch cereals, Pasta Roni, Quaker grits, etc. The annual revenue of Quaker Oats was $3.7 billion in 2021.

Some of the well-known subsidiaries under Quaker Foods North America are:

Cap’n Crunch

Cap’n Crunch

Cap’n Crunch is an extremely popular Corn and Oat cereal consumed in America, manufactured by the Quaker Oats company. The company became a PepsiCo subsidiary in 2001. Since then, the company has expanded its products by introducing new flavours.

Life Cereal

Life Cereal

Another popular oat and soy protein cereal brand is manufactured by Quaker Oats Company, and one of the most profitable subsidiaries of PepsiCo.

Rice A Roni

Rice A Roni

This is a company that makes boxed food in a variety of rice, vermicelli pasta, and seasonings. This company is owned by Quaker Oats and is a popular subsidiary of PepsiCo.

Quaker’s products

Quaker

Quaker’s own product line is very profitable for the Pepsico brand. The company makes a variety of popular American snacks such as Quaker’s natural granola, Quaker’s Oatmeal and instant Oatmeal, Quaker Oat Bran, Quaker grits, Quaker puffed rice, Quaker chewy granola bars, Quaker oatmeal cookies, snack bars, etc.

Pepsico Latin America

PepsiCo Latin America Foods is another important division as it manufactures, sells, and distributes many well-known brands whose products are especially famous in Latin American countries. Some of these brands are Doritos, Marias Gamesa, Cheetos, Ruffles, Bacconzitos, ManiMoto, Emperador, Saladitas, Sabritas, Lucky, Elma Chips, Tostitos, and Rosquinhas, and many other products. This division mostly works independently, but also works with other third-party companies.

Some of the well-known PepsiCo subsidiaries under Pepsico Latin America are:

Sabritas

Sabritas is another popular subsidiary of Pepsico from Mexico, which is known for the quality, variety, and authentic flavours of its products. The company was acquired by PepsiCo in 1966. This company works under Frito-Lay and PepsiCo and has its own line of potato chips named Sabritas. It also makes several local brands that are well appreciated, such as Crujitos, Poffets, and Rancheritos. The company is also known to control about 80% of the Mexican snack market.

Gamesa

Gamesa is a leader when it comes to the cookie market, as it exports its products to more than 16 countries. This company was acquired by PepsiCo in 1990. And ever since then manufactured a wide variety of products that range from Pastries to Oats and cookies, and cereals. Some of its well-known brands are Emperados, Arcoiris, Mamut, Chokis, and Maizoro.

Other Regional Brands

The other lesser-known subsidiaries under PepsiCo’s Latin America Foods division are brands like Natuchips in Venezuela, Colombia, and Ecuador, Tortix in Guatemala, Toddy Cookie from Argentina, and lastly, Toddynho from Brazil, which are local snack brands from different Latin American countries.

Coca-Cola Vs PepsiCo – Business Model & Marketing Strategies

Coca-Cola & PepsiCo are the world’s largest beverage manufacturers. Know the difference between Coca-Cola and Pepsico’s business model & ad campaigns

StartupTalkyATHUL C K

Pepsico Europe

The Europe branch of PepsiCo manufactures, markets, sells, and distributes snacks and other food brands or subsidiaries throughout all countries in Europe and South Africa. It also operates independently and third-party companies such as Lay’s, Walkers, Doritos, Cheetos, and Ruffles, including Quaker’s products and popular beverages like Pepsi, 7UP, Diet Pepsi, and Tropicana juices. PepsiCo Europe also manufactures many ready-to-drink teas and coffees because of its joint ventures with Starbucks and Unilever.

Some of the local specific subsidiaries are Marbo, Smiths, Paw Ridge, Duyvis, Snack a Jacks, Twistos, Lebedyansky, Solinki, and dairy products like Domik v Derevne, Chudo, and Agusha. It operates the subsidiary Matutano in Spain and Portugal and has manufacturing plants in England. The Chief Executive Officer of PepsiCo Europe is Silviu Popovici, and headquartered in Geneva, Switzerland.

Some of the well-known PepsiCo subsidiaries under Pepsico Europe are:

Duyvis

Duyvis

This is a Dutch snack-based company that became PepsiCo’s subsidiary in 2006 and is known for its salty snacks, a variety of peanuts with flavours, and nuts, along with its dips.

Wimm Bill Dann

Wimm Bill Dann

This company is known to be one of the largest dairy-producing companies, as it manufactures yoghurt, milk, flavoured milk, fruit juices, and other soft drinks. The company is headquartered in Moscow, Russia, and was acquired by PepsiCo in 2011. It is a leader in the food and beverage market of Russia as it holds a 34% market share in all dairy products in Russia.

Lebedyansky

Another Russian company was acquired by PepsiCo in 2008. The company is known for its fruit juice, baby food, vegetable juice, and soft drinks. Lebedyansky is the largest juice manufacturer in Eastern Europe and the sixth-largest in the world.

Marbo

Marbo

This potato chip company is from Serbia and was acquired by PepsiCo in 2008. This company managed to help the locals of Backi Maglic, Serbia, by providing 100 jobs.

Pepsico Africa, Middle East, South Asia (AMESA)

PepsiCo’s Asia, Middle East, and Africa manufactures, markets, and sells beverages and snacks to all the countries of Asia, the Middle East, and Africa. It also likes the other make products independently and for third-party companies.

Some of the popular PepsiCo subsidiaries under Pepsico Africa, Middle East, South Asia (AMESA) are Lay’s, Kurkure, Chipsy, Red Rock Deli, Doritos, Cheetos, Simba, other Quaker’s products, and beverages like Pepsi, Mirinda, Sting, 7UP, Mountain Dew, Aquafina, and Tropicana. The business in these regions accounted for 10% of PepsiCo’s net revenue worldwide. PepsiCo AMESA’s chief executive officer is Eugene Willemen, and is headquartered in Dubai, UAE.

Kurkure

Pepsi Products – Kurkure

Kurkure is one of the popular products of Pepsi company sold in India. It is a corn puff snack made up of rice, lentils, and corn. Kurkure is an Indian brand from PepsiCo India and is known for its snacks, especially in India and Pakistan.

Sabra Dipping Company

Pepsi Products – Sabra

Sabra is actually an American company that is known for producing food products that are made in a Middle Eastern style. It makes dips like Hummus and guacamole. All Sabra products are vegetarian.

Simba

Pepsi Products – Simba

Simba is a South African snack manufacturer that was acquired by PepsiCo in 1999. It is known for its snacks that are made up of potatoes and maize. This company also holds over 63% of the South African chips market.

Pioneer Food

Pepsi Products – Pioneer Food

Pioneer Food was recently acquired by PepsiCo in 2020. The company is known for its popular snacks like Bokomo Cereals, Spekko, Ceres fruit juice, and Sasko bread. This acquisition helped PepsiCo grow across the entire African continent.

A Deep Analysis into the Iconic Brand’s Success | Company Profile | Owner | Founder | Origin Country

PepsiCo started with Caleb Bradham, a North Carolina industrialist, who developed the first Pepsi recipe. Know more about its business model, success story, founder, origin country, revenue, owners, and more.

StartupTalkyShevaughn Pimenta

Pepsico Asia Pacific, Australia/New Zealand, China (APAC)

This sector manufactures, markets, and sells beverages and snacks to all the countries of Asia Pacific, Australia/New Zealand, and China. It also likes the other to make products independently, and for third-party companies like Starbucks and Unilever.

The Smith’s Snack Food Company

Smith’s Snackfood Company

Smith’s Snackfood Company is fully owned by PepsiCo. It makes many popular snacks like Doritos, Burger Rings, Twisties, and Cheetos. The company started in 1920 in Australia, founded by Frack Smith, Jim Viney, and George Ensor. PepsiCo bought the company in 1998 by investing $300 million. Today, Smith’s holds a big share of the snack and drink market in the United Kingdom.

It also makes similar products such as Cheetos, Doritos, Lays, Smiths, and beverages like Pepsi, 7UP, Aquafina, Mirinda, Mountain Dew, etc. The Chief Executive Officer of the division is Wern-Yuen Tan and is headquartered in Shanghai, China.

Conclusion

This completes the list of all the brands owned by PepsiCo. PepsiCo is a conglomerate that manufactures, markets, and distributes snacks, beverages, and other food products that are loved by everyone. Every country definitely has some subsidiaries that belong to the company. There are a lot of PepsiCo products that we probably use in our daily lives. This article will surely help you find out what those are.

FAQs

Pepsi company belongs to which country?

Pepsi is an American food and beverage company founded in 1893.

How many brands does PepsiCo own?

PepsiCo owns 23 brands that generate revenue of $1 billion for the company.

Does Pepsi own Gatorade?

Gatorade is a popular sport drink brand based in America. Pepsico acquired Gatorade in 2001.

Who owns Doritos?

Doritos is an American brand that sells flavoured tortilla chips. Pepsi bought Doritos when it merged with Frito-Lay in 1965.

Is Dr Pepper a Pepsi product?

No, Dr Pepper is not a Pepsi product. It is owned by Keurig Dr Pepper in the U.S. However, in some regions, PepsiCo has agreements to distribute Dr Pepper.

What drinks are Pepsi products?

Pepsi products include popular drinks like:
- Pepsi
- Mountain Dew
- 7UP (in some countries)
- Mirinda
- Slice
- Tropicana
- Gatorade
- Lipton Iced Tea (with Unilever)
- Aquafina (bottled water)
- Sting (energy drink)
These vary by country, but all are PepsiCo beverages.

Does Pepsi own Lays?

Yes, PepsiCo owns Lay’s. Lay’s is one of the flagship snack brands under Frito-Lay, a subsidiary of PepsiCo.

Who owns Pepsi?

Pepsi is owned by PepsiCo, a multinational food and beverage company based in the United States. PepsiCo is a publicly traded company, so it is owned by shareholders who hold its stock.
April 24, 2025
Maha Kumbh 2025: Inspiring Brand Campaigns Blending Spirituality and Innovation!

The Maha Kumbh Mela of Hindus, celebrated 144 years ago, is a religious event that is attended by millions of pilgrims from all over the world. The pilgrims are from far away to four places in India – the Holy cities of Prayagraj (Allahabad), Haridwar, Ujjain, and Nashik. Based on Hindu philosophy, the holy dip in the sacred rivers present at these places will purify the soul and grant deliverance from the worldly cycle of birth and death. Also linked with some stories from the ancient Hindu scripture and mythology is the age-old belief about the falling of drops of the divine nectar of immortality at any of these sacred spots.

The Kumbh Mela has references dating back to the Rigveda and the 3rd century BCE. However, this festival became very powerful in the 7th century AD when King Harsha arranged grand gatherings at Prayagraj. Today, it is one of the biggest peaceful gatherings in the world, uniting culture and spirituality. Seekers from several regions attend the festival for bath-taking activities, sage lectures, and vibrant cultural exchanges, which showcase India’s cultural repertory.

Maha Kumbh Mela offers brands an opportunity to connect with millions of people in Prayag’s mobility and shape strategies that align the campaign with the event’s inherent spiritual essence. The campaign could also provide customized add-on services, such as travel insurance, and experiential marketing. The advertising glut could be as high as INR 3,000 crores as brands fight it out in a strategic duel of brand and product choice placement and direct new customers to centers of consumption.

Let’s explore some exemplary marketing campaigns done by some popular brands.

Dettol
Eveready Industries India Limited
Uber
Coca Cola India
Dabur
Amazon India
Vodafone Idea
PhonePe
Ixigo
Park+

Dettol

Dettol Banega Swasth India

The “Dettol Banega Swasth India” (DBSI) Dettol’s campaign is capitalizing on the 2025 Maha Kumbh Mela to fight for public hygiene and health for millions of pilgrims. The program will involve deploying hundreds of thousands of soaps at the food service areas to instill the habit of washing hands before and after eating. In addition, Dettol is also assisting sanitation workers by training about 15,000 staff and providing hygiene products to ensure cleanliness across the period. Health and hygiene volunteers will be on duty to help pilgrims with their orientation promoting civic involvement and hygiene promotion at the community levels. For authentic cultural resonance, the campaign utilizes street plays and puppet shows featuring hygiene messages. Dettol is a constant presence (2016) and a trusted public health partner, in line with India’s vision of a healthier country by 2047.

Dettol Marketing Strategy | What Drove Dettol’s Success in the Indian Market?

Dettol is one of the most popular and trusted antiseptic and hygiene brands. Its marketing strategies include product strategy, pricing strategy, etc.

StartupTalkyAbinaya Arangarajan

Eveready Industries India Limited

Eveready Siren Maha Kumbh 2025

Eveready Industries India Limited is undertaking a focused promotional drive at the 2025 Maha Kumbh Mela, to enhance this experience for the large number of pilgrims. The program entails the mounting of 13,000 LED lights at the Mela site, which provides bright illumination and enhances safety, particularly during nighttime hours. Eveready’s energy-saving lighting promotes sustainability as well as accident reduction and provides conveyance for the attendees. In this work, the brand is bestowed with a socially equitable status focused on the public good and uses its products as vehicles to represent the spiritual and cultural heart of the festival occurring. This campaign is aimed at strengthening the relationship with consumers among Eveready, creating goodwill, and furthering its brand image as an innovative company and responsible corporation.

Uber

In collaboration with the Airports Authority of India (AAI), Uber has launched a strategic campaign to improve the transportation services during the Maha Kumbh Mela 2025 at Prayagraj airport, with the potential for 40 crore believers to visit. The plan covers airport terminal collection areas, clearly posted with signs and assistance for smooth transfers. Uber is providing a 25% discount (maximum ₹200) redeemed for airport-to-airport travel to promote the travel. The campaign provides effective mobility options for attendees while also providing income-generation alternatives for local drivers. With its app, Uber delivers an easy-to-use system for ride bookings that is tailored to the specific transport needs of this large-scale event and reaffirms its support of reliable, community-driven services at large-scale events.

Success Story of Uber – How It Scaled Heights in Mobility Sector?

Read the inspiring startup story of Uber, which has revolutionized the way people travel. Read about Uber Business Model, Founders, Funding, Acquisitions, and more.

StartupTalkyChayanika Goswami

Coca Cola India

Coca-Cola India – Mahakumbh 2025

Coca-Cola India has a significant presence at the Maha Kumbh Mela 2025, where its programs revolve around hydration, sustainability, and cultural interaction. The brand will provide access to beverages such as Coca-Cola, Thums Up, Sprite, Maaza, and Fanta every 400 meters along the event site, to retain the participant’s hydration. Special Maha Kumbh edition packaging is a semblance of India’s heritage. Hydration carts and food activations will add to the culinary experience of visitors. Coca-Cola’s Maidaan Saaf campaign fosters sustainability through the distribution of 21,500 recycled PET jackets to sanitation workers, the installation of recyclate plastic playrooms, and the use of Reverse Vending Machines for waste recycling. With immersive experiences and recycling consciousness, Coca-Cola enhances festivities and provides sustainability and community support.

Dabur

Dabur is utilizing diverse innovative marketing techniques for Maha Kumbh Mela 2025 to access pilgrims and visitors. The activity consists of product sampling in streetside dhabas and food joints in Prayagraj, where, for example, popular brands like Hajmola are being promoted to induce trial and knowledge of the brand. The company is fitting out oral hygiene stations with automatic toothpaste dispensers and highlighted that health and hygiene are of paramount concern for the company. Family-friendly amenities, including female baby rooms and baby care rooms with Dabur products, are incorporated to add value to the delegates’ experience. In addition, Dabur is investing in brand activation, to foster deeper cultural bonds between the brand and customers, and attempt to access the market of a growing rural population where demand for healthy and wellness products is exploding.

Success Story of Dabur: An Indian Born Multinational Company

Dabur is a multinational consumer goods manufacturing company that is well recognized for its Ayurvedic medicine and natural consumer products.

StartupTalkyShalini Rath

Amazon India

Amazon India – Mahakumbh 2025

In a new proposal, the footprint of Amazon India could be in Maha Kumbh Mela 2025 and one of its contributions is meant to provide relief to the pilgrims there. The company is distributing free upcycled cardboard beds in the prescribed locations of the festival (i.e., Kumbh Police and hospital staff). This sustainability-based work reuses the cardboard packaging boards from an environmentally resistant bed. Amazon collaborated with Ogilvy and specialist fabricators to provide robustness. After the event, Amazon will responsibly recycle beds unsalvageable items and donate salvageable beds to local NGOs. Director of Marketing, Pragya Sharma, pointed out this program is a part of the larger vision of Amazon India to empower communities and offer ease during mega events such as the Maha Kumbh Mela.

Vodafone Idea

Vodafone Idea (Vi) is launching a comprehensive campaign for the Maha Kumbh Mela 2025, aiming to enhance connectivity and user experience. The 5G company services will be rolled out to consumers by 2025 in 17 priority circles, beginning with major cities such as Delhi and Mumbai, to cater to high data needs for events. To ensure reliable connectivity Vodafone Idea is setting up more than 46,000 new network sites and modernising 58,000 existing sites. The company will offer affordable 5G plans to attract customers away from competitors. Second, Vodafone Idea is planning to expand its 4G coverage to 90% of the Indian population by June 2025. Strategic partnership and participation of the community will result in deeper penetration of the platform at the Mela.

PhonePe

PhonePe enhance the digital payment experience during the Maha Kumbh Mela 2025 such that they are not interrupted in their ability to use the service to access transportation, food, and lodging. With almost 47% of the UPI market, PhonePe will handle a massive volume of transactions that will ensure speed and stability. The platform also offers a cross-border payment function, which can be used to settle transactions by international tourists. Through a range of community engagement activities, PhonePe will promote digital inclusion and financial literacy. Novel abilities such as voice-enabled point-of-sale payment and artificial intelligence (AI)-based fraud prevention will add to convenience and security even more. Collaborations with local merchants ensure widespread service accessibility. Carrying out this heavy traffic scenario, PhonePe aims at enhancing the degree of the interaction among the user and the marketspace while positively supporting the financialization of India.

PhonePe Success Story: India’s Leading Payments App | Revenue Model | Business Model | Valuation |

PhonePe is an Indian digital payment and financial services company. Explore PhonePe’s business model, revenue, history, founders, funding, valuation, growth, and more.

StartupTalkyPurbalee Dutta

Ixigo

Ixigo – Mahakumbh 2025

Ixigo is customizing the trip for the Maha Kumbh Mela 2025 participants with a series of facilities, tools, etc. On the platform, there has been a 187% rise in train reservations for Prayagraj, which reflects an escalating demand for travel to the Mela. In particular, 57% of bookings are from single travelers, of whom 39% are female, indicating changing travel patterns. Ixigo provides functionality for comparing train schedules, making tickets, and getting actual travel information. Ixigo, partnering with Indian Railways, provides special trains or services during the Mela. On the other hand, the platform may also provide combined trip and lodging packages. Ixigo nurtures its users with safety-related travel advice and the details of the local culture, making it the traveler of choice for Mela-bound travelers.

Ixigo Success Story – Business Model | Revenue | Funding | Owner

Ixigo is India’s leading online & mobile travel search + planning website. Read More about Ixigo company profile, revenue, owner/founder, business model, funding, acquisitions, competitors

StartupTalkyRishabh Rathi

Park+

Park+ is leveraging advanced parking solutions to enhance the Maha Kumbh Mela 2025 and is the official parking partner. The platform will provide the city of Prayagraj’s first smart parking system based on artificial intelligence (AI), offering the pilgrims an easy method of reserving and prepaying for parking spaces through the Park+ application. Coupled with FASTag payments, the system offers a fast and cashless payment system. The app will be used to offer navigation at more than 30 parking lots that are government-approved and have a total of 500,000 parking locations. Park+ will also offer 24-hour security, electric vehicle charging, medical assistance, food and drink service, and bathroom facilities. Using predictive AI, the architecture will enhance parking space allocation. By working together with Indian Oil, users will be offered fuel-price discounts, thus providing a stress-free and easy-flow parking experience.

Conclusion

In conclusion, Maha Kumbh Mela 2025 provides a novel chance for a wide array of brands and service providers to improve the lives of millions of pilgrims. Companies such as Dettol, Coca-Cola, Amazon India, Vodafone Idea, PhonePe, Ixigo, and Park+ are adopting new ideas and projects around health and connectivity, ease, and sustainability in life. Using technology and community involvement, these companies not only aim to address the possible challenges of logistics but also to add new value to the cultural and religious meaning attached to the congregation. In line with these plans becoming a reality, these methods are intended to guarantee a seamless and meaningful journey for the participants, which is a natural consequence of the importance of cross-communication and innovation in the planning of large-scale events.

FAQs

Why is 2025 Kumbh special?

This special Maha Kumbh Mela marks the completion of 12 Kumbh Mela cycles, making it a once-in-144-years event. It is set to span 44 days and is estimated to draw approximately 400 million visitors.

What are Maha Kumbh 2025 dates?

The dates for Maha Kumbh 2025 are Mon, 13 Jan 2025 – Wed, 26 Feb 2025.

How often is Maha Kumbh Mela?

Maha Kumbh Mela is approximately every 6 and 12 years.

January 20, 2025
Countdown to Creativity: Top New Year Ads of All Time
As the clock strikes midnight and the world bids farewell to the previous year, advertisers grasp the chance to create campaigns that engage, motivate, and resonate with people all around the world. From heartwarming stories that make us cry to hilarious sagas that make us laugh, each ad tells a distinct story that reflects the spirit of the New Year.

Advertisers recognize the metaphorical significance of the New Year as a harbinger of new prospects and fresh beginnings. These advertising efforts have become positive beacons with their uplifting messages and visuals.

At their finest, exceptional New Year advertisements’ meaningful messaging and emotive creativity can inspire millions. So, without further ado, let us look at the most creative New Year ads of all time.
BookMyShow: #You Make the Excuse, We’ll Make the Plan (2024)

View this post on Instagram

A post shared by BookMyShow (@bookmyshowin)

The You Make the Excuse, We’ll Make the Plan campaign by BookMyShow captures the fun and chaos of year-end celebrations. It shows employees coming up with creative excuses for leave and even bosses joining in the holiday spirit. The commercial encourages everyone to take a break and plan their New Year celebrations using BookMyShow.

Known for its easy booking experience, BookMyShow’s creative New Year advertisement highlights the joy of starting the New Year by spending time with loved ones. With humor and relatable moments, it reminds people to focus on what truly matters: celebrating and making memories.

Mamaearth: #AaoBanayeNewYearBeautiful (2022)

Best New Year Advertisements – Mamaearth’s #AaoBanayeNewYearBeautiful

The Mamaearth #AaoBanayeNewYearBeautiful campaign centered on welcoming the New Year with natural beauty and self-care rituals. It extends an invitation to everyone to participate in the endeavor of making the New Year wonderful. Mamaearth is well-known for its dedication to natural and environmentally friendly products. The New Year advertisement showcases simple home remedies and beauty recipes using toxin-free, ayurvedic products.

The phrase “goodness inside” fits the ad perfectly with the New Year’s theme of enthusiastically starting over with mindful practices for both body and mind. Their products facilitate that symbolic shift. More than an advertisement, it is a call to action for people to actively participate in bringing about a change for themselves.

Vivo India: #SwitchOff (2021)

Best New Year Advertisements – Vivo India’s #SwitchOff

This phone company launched a touching commercial during the New Year’s holiday, emphasizing the value of disconnecting from technology in order to spend quality time with family. This advertisement depicts a typical image of people disengaged from real-life events and instead engrossed in the parallel digital world inside their devices.

It struck a lovely chord with more extensive cultural conversations around the adverse impacts of constant connectivity on relationships, mental health, and, specifically, child development. #SwitchOff delivered much-needed inspiration to re-evaluate our relationship with technology every so often.

Google: #YearinSearch (Annual)

Best New Year Advertisements – Google’s #YearinSearch

Every year, Google releases an ad with a dedicated website analysis of the top trending searches on Google over the previous year as a glimpse of what captivated the world’s interest. In honor of Google’s 25th anniversary, they broadened this search to include the top searches over the past twenty-five years. From critical global events to viral trends and technological advancements to the most famous personalities, #YearinSearch curates a visual journey through the highs and lows of the year.

Moving beyond conventional advertising, it becomes a shared experience. It serves as a digital time capsule, capturing the year’s zeitgeist and inviting audiences to explore, contemplate, and possibly gain fresh insights about the unfolded events.

Collection of the Best Diwali Creative Ads

Diwali is always smartly exploited by advertisers and marketers with their amazing offers and ads. Here are the best Diwali ads that you must not miss.

StartupTalkyTanusha Verma

WhatsApp: #EveryoneYouLove (2022)

Best New Year Advertisements – WhatsApp’s #EveryoneYouLove

Centered on the insight that individuals often send messages to everyone they love to share New Year’s wishes, this ad visually guides viewers through celebrations worldwide. It emphasizes how WhatsApp facilitates relationships, allowing individuals to feel close even when they are physically apart during the holidays. The ad strikes an emotional chord by turning the focus away from WhatsApp’s capabilities and instead emphasizing its crucial, almost nostalgic role in a significant cultural tradition that transcends demographics.

While many enjoy New Year’s Eve festivities such as parties, midnight celebrations, and fireworks, the commercial says that the emotional reset of the New Year is found when they connect with the people who matter most.

Ariel: #CelebrateEqual (2022)

Best New Year Advertisements – Ariel’s #CelebrateEqual

Ariel’s #CelebrateEqual campaign addressed a pressing social issue by highlighting inequality in household duties, particularly during holidays. Ariel aspires to bring about a better society in which everyone is treated equally. The goal of the advertisement was to initiate these kinds of discussions in order to promote change.

Several successful adverts on this topic have been launched over the years. Before the initiative, 79% of men believed that domestic responsibilities were solely the responsibility of women. That figure has now dropped to 41%. Celebrations have returned, with family meals, festivals, and gatherings arranged with the purpose of achieving a genuinely equal celebration.

BMW: The Happy New Year Flim (2023)

Best New Year Advertisements – BMW’s The Happy New Year Flim

The hashtag #bornelectric is a marketing campaign based on BMW‘s electric vehicles (EVs). BMW has been actively involved in the research, development, and promotion of electric and hybrid cars, harmonizing with the global shift toward environmentally friendly modes of transportation.

The commercial aimed to attract youngsters who are enthusiastic about electric vehicles and other environmentally friendly modes of transportation. The teenager in the commercial represents the current generation, and their dismissive attitude regarding automobiles is designed to resonate with viewers who share similar views. The commercial’s tagline, “The future is electric,” conveys the clear message that BMW is committed to building electric vehicles and truly believes this is the future of transportation. This is more than just hardware; it is a work of art that reflects a new direction led by conscience and innovation.

T- Mobile: New Year. New Neighbour (2023)

Best New Year Advertisements – T Mobile’s New Year. New Neighbour

T-Mobile is known for its inventive and often amusing marketing campaigns in the telecoms business. The organization has a history of employing bold and innovative techniques to differentiate itself from its competitors. T-Mobile refreshed its hit 2017 holiday marketing concept in 2023, emphasizing its wireless plans and 5G network stability. In this advertisement, an American icon walks into the neighborhood and sings with the group to promote T-Mobile Home Internet. The commercial encourages viewers to try T-Mobile Home Internet, which is easy to set up and operates on 5G home networks.

Volkswagen (2023)

Best New Year Advertisements – Volkswagen | Happy New Year

Volkswagen is a car manufacturer based in Germany. In their advertising efforts, they have frequently used a blend of creative storytelling, innovation, and a focus on the driving experience. The advertisement aims to promote Volkswagen’s brand while creating a good relationship with the New Year. The advertisement’s eye-catching visuals demonstrated the brand’s dedication to high design and quality. The ad’s emphasis on the car’s performance and aesthetics reflects the company’s pride in its products.

Top 10 Christmas Ads of all the Time

As the festival of joy is just around the corner, we have curated a list of the best Christmas ads to prep for Christmas.

StartupTalkyMuskaan Kapoor

Netflix: Expectation Vs Reality (2020)

Best New Year Advertisements – Netflix’s Expectation vs Reality

Using a lighthearted tone, Netflix‘s 2020 New Year’s commercial contrasted the romantic films’ idealistic depictions of the event with the more grounded reality that viewers usually see in real life. The advertisement features a montage of cliché movie scenes depicting New Year’s Eve as a gorgeous night but smoothly transitions into a hilarious reality. The primary theme of this out-of-the-box advertisement is that watching Netflix at home surpasses trying to replicate fictitious versions of New Year’s Eve out in the real world, supporting Netflix’s brand image as an essential source of entertainment.

Coca-Cola: New Year

Countdown Creative Ads – Coca-Cola’s New Year

Amid the global excitement for the year 2022, Coca-Cola released a vibrant and upbeat New Year’s advertisement featuring their trademark dazzling imagery and a message of unity. Coca-Cola is well known for its eye-catching commercials, which frequently include vivid colors, joyful scenes, and a festive atmosphere. It even features the contour bottle and red and white color scheme from its classic trademark. The video’s joyful and cheery soundtrack, as well as its varying collection of characters, correlate with Coca-Cola’s corporate image of promoting happiness and connection through its products.

Conclusion

These advertisements go beyond merely marketing items; they connect with us on a deeper level by tapping into the emotions and ambitions associated with the start of a new year. Whether it’s the joy of being together, the promise of a new beginning, or the reflection on the passing of time, these advertisements have beautifully captured the essence of the New Year Spirit. These stand out as timeless masterpieces that continue to bring a smile to our faces and warmth to our hearts as we welcome each new year.

FAQs

What is the world’s biggest ad campaign?

Most Creative Ad Campaigns are:
1. Nike: Just Do It.
2. Coke: Share a Coke
3. Absolut Vodka: The Absolut Bottle
4. Volkswagen: Think Small (1960)
5. Google: Year in Search (2017)
6. Apple: Get a Mac (2006)
Who has the biggest ads in the world?

In 2023, Amazon claimed the global advertising throne as the largest spender, dishing out a whopping $20.6 billion—a 22% surge from 2022’s investment in promotions and advertising.

What is the most viral ad of all time?

The most viral ads of all time are:
- Old Spice
- Dollar Shave Club
- Open Six
- Mac History
- Dumb Ways to Die
- VW, Piano Stairs
- Dove, Evolution
December 27, 2024
Coca-Cola-Supported Foodtech Company Thrive Closes

According to Krishi Fagwani, cofounder and CEO of the foodtech platform Thrive, it is the most recent Indian firm to cease operations. The cofounder blamed a lack of resources for the decision to shut down operations in a LinkedIn post. “We’ve worked hard over the years to develop a more equitable method of food delivery and discovery, which includes reduced commissions, more fair prices, socially guided discovery, and a human-centred relationship between eateries and their patrons. However, we were unable to obtain the resources needed to scale that goal,” Fagwani stated. The founders reflected on the lessons learnt, stating that it is “extraordinarily challenging” for tiny platforms to exist and that a “few well-funded giants” control the market. “In order to guarantee continuity for our restaurant partners, we are currently working to transfer Thrive ONDC, Thrive Direct, and the Thrive Marketing Suite to the appropriate industry partner,” he continued. He promised that throughout the transition phase, all services—including payments and tax compliance—would run smoothly. 42 people worked for the startup.

Why Thrive Opted for Closing its Operations?

Thrive, which was founded in 2020 by Fagwani, Dhruv Dewan, and Karan Chechani, directly competed with Swiggy and Zomato and had partnerships with over 14,000 eateries across 80 locations. It gave restaurants the option of using one of the startup’s third-party logistics partners or their own employees to deliver the orders. Additionally, Thrive provided restaurants with a self-serve feature that allowed them to create their own sub-portals on its platform in order to receive direct online orders from customers. In contrast to Zomato and Swiggy, which charge 18–25% commission, the platform promised to charge only 3%.

Zomato and the newly listed Swiggy are the two main players in the food tech industry. By making strategic acquisitions and altering their business structures, the corporations were able to weather the pandemic. They have both joined the race for rapid commerce.

The truth is that a tiny number of wealthy giants still control the majority of the industry, making it extremely difficult for smaller, purpose-driven platforms like Thrive to grow to the size that eateries deserve.

Coca-Cola’s First Investment

Notably, Coca-Cola made its first investment in an Indian firm in 2023 when it purchased a 15% share in Thrive. In 2021, Jubilant FoodWorks, the company that runs Domino’s India, paid about INR 25 Cr to acquire a 35% share in Thrive. By doing this, Thrive becomes one of the minimum of 12 sponsored startups that were shut down in 2024.

Tracxn, a data website, reports that Thrive has raised $2.5 million in equity capital over three rounds. Revenue for FY23 increased slightly to INR 2.5 crore from INR 2.3 crore the year before. Its net losses, however, increased to INR 7.4 crore from INR 2.8 crore the previous year.

Decoding the Secret Behind Coca-Cola’s Marketing Strategy

The success behind one of the most successful beverage brands, Coca Cola is its marketing strategy. Take a deep dive to understand it in detail.

StartupTalkyPV Vyshnavi

December 16, 2024

Paper Boat: The Refreshing Success of a Bold Brand

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

India is a land of diversity. This variance extends to language, culture, food, attire, and whatnot. From Jal-jeera, the popular drink of north India, to kokum sherbet, the specialty of Maharashtra, the Indian food culture is earmarked with different beverages as one traverses across the Indian geography. The entry of global beverage brands in the Indian market, complemented by the fact that traditional Indian drinks are not as easily available as packaged ones, has severely affected the popularity of these specialties.

To ensure traditional Indian drinks don’t fall into oblivion, Paper Boat, a Gurugram-based startup is going above and beyond. It has now established itself as a well-known brand with a vision to preserve ethnic recipes through innovation. The Paper Boat company is also catering to local and personalized tastes.

Paper Boat – Company Highlights

Startup Name	Paper Boat
Headquarters	Gurugram
Founders	Neeraj Kakkar, James Nuttall, Suhas Misra, and Neeraj Biyani
Industry	Juice and Beverages
Founded	2009
Parent Organization	Hector Beverages
Website	paperboatdrinks.com

Paper Boat – About
Paper Boat – Target Market Size
Paper Boat – Founders And Team
Paper Boat – History And Launch
Paper Boat – Name, Tagline, And Logo
Paper Boat – Products
Paper Boat – Funding And Investors
Paper Boat – Marketing Strategies
Paper Boat – Startup Challenges
Paper Boat – Competitors
Paper Boat – Partnership
Paper Boat – Acquisitions
Paper Boat – Growth
FAQs

Paper Boat – About

Hector Beverages was founded in 2009 by Neeraj Kakkar. The Paper Boat company was launched by Hector Beverages in 2013. Before launching it, Hector Beverages launched ‘Frissia‘, a protein drink, followed by the energy drink ‘Tzinga‘ in 2011.

With the launch of Paper Boat juice company, in 2013, Hector Beverages shifted its focus to the traditional Indian drinks segment. Paper Boat is India’s fastest-growing consumer brand today, selling 11 different traditional-nostalgic Indian foods and beverages such as Aam Panna, jaljeera, chikki, and much more.

Paper Boat, the juice company has distributors all over India with 48 SKUs. The single-serving flexible packages use Doypack, and interestingly, NASA uses the same for sending beverages with astronauts. In August 2019, the company collaborated with Tetra Pak and introduced holographic packaging for two of its juice variants: Alphonso Aamras and pomegranate juice. This new packaging is both appealing and easy to hold.

Paper Boat also offers seasonal drinks like thandai, serbet-e-khaas, rose tamarind, and panakam. The company has carved a niche and is targeting Indians in other countries.

Paper Boat – Target Market Size

In 2024, the India Packaged Juice Market size is projected to reach a valuation of USD 1,309.22 million. Growing at a CAGR of 6.4% from 2024 to 2033, it is expected to reach USD 2,211.90 million by 2033.

Paper Boat – Founders And Team

Neeraj Kakkar, James Nuttall, Suhas Misra, and Neeraj Biyani form the founding team of Paper Boat.

Founders of Paper Boat (Neeraj Kakkar, Neeraj Biyani, James Nutall and Suhas Misra)

Neeraj Kakkar is the CEO of Hector Beverages. Before Hector Beverages, Neeraj had an impressive stint with Coca-Cola for around 8 years. He is a graduate of Wharton Business School. Neeraj was a bright student and was a Palmer scholar at the University of Pennsylvania’s business program.

Neeraj Biyani is the co-founder and COO. He is an SRCC and MDI alumnus; Neeraj considers N. R. Narayana Murthy as his inspiration. Neeraj worked with Agro Tech Foods Limited and Hindustan Coca Cola Beverages Pvt. Ltd. before joining Hector Beverages.

James Nutall is the co-founder of Paper Boat and was the CFO. James is also a Wharton alumnus. After pursuing his chemical engineering from Brigham University, he worked with Dow Chemicals for six years. James exited the company in 2015.

Suhas Misra is the co-founder and Director at Hector Beverages. Suhas did his MBA from IIM Calcutta (class of 2003) and joined Coca-Cola from campus. He moved to Nokia in 2005 before starting ChannelPlay, India’s first integrated sales process outsourcing company (www.channelplay.in), in 2006.

Flaunt your startup with StartupTalky

800+ stories, thousands of founders, and millions of visitors. Want to be the next?

StartupTalky is where founders, entrepreneurs, startups and businesses hang out and look up to for inspiration. If you have the means, we have the medium! Inviting founders and startups who are building sustainable solutions from ground zero! Startups who run the show, StartupTalky will let the world know!

Request Feature at StartupTalky

Paper Boat – History And Launch

The idea for Paper Boat blossomed during an office lunch between the co-founders in the early years. As they were mulling over potential business ideas, the flask of Aam Panna that Suhas Misra’s mother would pack him every day ignited a thought. Commercial production of ethnic Indian drinks, hitherto unavailable in the market, struck well with all.

Hector Beverages, the parent company of Paper Boat, established its first production plant in Manesar in 2009. However, the Manesar plant couldn’t keep up with increasing demand. The plant also didn’t have the facilities for the manufacture of coconut water and sugarcane juice, drinks that the company was looking forward to launch. This led to the setting up of a second, much larger manufacturing unit in Mysore, Karnataka in 2014. While the Manesar plant has a production capacity of 80 bottles/minute, the Mysore plant is capable of 380 bottles/minute.

Paper Boat – Name, Tagline, And Logo

PaperBoat Logo

The name Paper Boat was coined by design and brand consultancy Elephant Design. Two other names suggested by Elephant Design were Good Ol’ and Lost and Found. In the end, Paper Boat was chosen as it evoked childhood memories of kids drinking nimbu-pani, sherbet, etc.

Sources at Elephant Design revealed that the name ‘Paper Boat’ was inspired by a well-known Jagjit Singh gazal, ‘Who Kagaj Woh Kagaz Ki Kashti Wo Barish Ka Pani’ by Sudarshan Faakir.

Paper Boat’s tagline is ‘drinks and memories’.

Paper Boat – Products

Paper Boat company offers more than 11 types of ethnic drinks and juices: Jal jeera, aam Panna, aam ras, Alphonso aam, Jamun Kala khatta, chilli guava, nimbu pani, kokum, neer more, kanji, sugarcane juice, lychee ras, apple, and orange. It also has a range of milk-based beverages like buttermilk, badam milk, and thandai. The brand also launched coconut water in 2018. Apart from these, Paper Boat produces two seasonal drinks associated with Indian festivals—Panakam (available during Ram Navami) and Sherbet-e-Khas (available during Eid).

In 2017, the brand expanded its offering by launching its drinks in 1 liter Tetra Prisma Aseptic cartons, replacing the 500 ml packs. This move widened the brand’s reach to include the multi-serve category.

Hector Beverages entered the traditional Indian food sector in 2016. Besides the Paper Boat drinks, Hector Beverages’ products include traditional delicacies like peanut chikki, banana chips, aam papad, bakarwadi, namak para, gur para, and shakar para. For producing chikki, the company procures groundnuts directly from a farmers’ collective near Rajkot at the fair-trade minimum price. Paper Boat chikki is a fair-trade product, a certification to attest that everyone involved in the making of a product is fairly employed and paid.

Hector Beverages uses a priority customer feedback analytics platform to survey customers on a large scale through WhatsApp. Most of the recipe modifications are made after conclusions are derived from the survey.

“Our intellectual property is the recipe. A small decimal change in pressure or temperature can alter the taste of our product and the unique differentiation can be lost”, said Neeraj Biyani, Co-founder and COO.

Paper Boat – Funding And Investors

Paper Boat has raised a total of $153.4 Million in funding 15 rounds. Its latest funding of $48.5 million was raised on August 25, 2022, from a Series C funding round.

Date	Stage	Amount	Investors
August 2022	Series C	$48.5 million	GIC
July 2020	Series C	$3.8 million	Sofina
February 2020	Debt Financing	$1.3 million	Trifecta Capital Advisors
November 2019	Venture Round	$2.7 million	A91 Partners, Advent International
March 2019	Venture Round	$1.5 million	A91 Partners
November 2016	Venture Round	$3 million	–
July 2015	Series C	$28.7 million	Hillhouse Capital Group, Sofina
May 2013	Series B	$8 million	Sequoia Capital India
May 2011	Series A	$2.5 million	–

The company boasts of Narayana Murthy as one of its investors. Paper Boat issued 10 million compulsorily convertible debentures to A91 Partners on a preferential basis at INR 10.

Paper Boat – Marketing Strategies

As a brand relying on age-old recipes and memories, Paper Boat’s marketing strategy revolves around nostalgia, childhood, and innocence. The company’s beverages are drinks that consumers grew up drinking and carry a strong association with.

Their television advertising campaign comprises a series of simple, evocative ads that reflect childhood nostalgia. Paper Boat’s debut campaign was penned and narrated by the renowned poet and lyricist Gulzar; the latter campaign was written by lyricist Swanand Kirkire.

Apart from its television ads, the brand has also released a range of short films celebrating childhood memories and nostalgia as part of the Paper Boat marketing strategy. ‘Ride Down the River of Memories’, ‘Waiting for Ma’, ‘My Struggles with the Treasure Chest’, and ‘Hum Honge Kamyab’ (We shall Overcome) are all short films aimed at bringing out the child in us. The videos used animation, narration, and strong characterization to tell a moving tale.

As an extension of its marketing campaign, Paper Boat has also ventured into book publishing. It has published reprints of the classics ‘Three Men in a Boat’ and ‘Jungle Book’; these were given away with the beverages in gift boxes and sales offers.

In 2017, the brand published Half Pants Full Pants by Anand Suspi, a collection of real-life tales about growing up in Shimoga.

Paper Boat – Startup Challenges

Limited distribution is one of the biggest challenges for Paper Boat. In terms of design restrictions, the team faced issues when it came to the colors. Paper Boat’s personality is in sync with the colors on the pack. On a doypack, the colors react differently. But the substrate on Tetra Pak is different. This was an obstacle.

Paper Boat – Competitors

PaperBoat’s major competitors are Dabur India, PepsiCo, Coca Cola, B Natural, and Nourishco.

While Dabur India has entered the functional drink market with aam panna, beverage giants PepsiCo and Coca-Cola have also ventured into the non-carbonated drinks space. B Natural, an ITC-owned brand, is posing competition for Paper Boat through a wide variety of Indian beverages made without the use of any concentrate. Noursihco, a joint venture between Tata Global Beverages Pvt. Ltd. and Pepsico India Holdings Pvt. Ltd., is giving serious challenge to Paper Boat.

Paper Boat – Partnership

The company has partnered with Indo Nissin Foods Japanese giant Indo Nissin Foods to expand into suburban and rural areas. This collaboration aims to boost Paper Boat’s distribution and brand presence in tier-II cities and beyond. Paper Boat is also partnering with large e-commerce and grocery delivery companies to make sure its products are available to everyone at all times.

Paper Boat – Acquisitions

Tata Global Beverages wanted to acquire Paper Boat in February 2018, but the deal didn’t progress.

Paper Boat – Growth

In 2017, Paper Boat reported sales of $9.5 million (INR 69 crore) in 2016-17. Paper Boat’s total revenue grew by 70% to $16.25 million (INR 118 crore) in 2017-18. In the financial year 2019, Hector Beverages posted a revenue of $26.1 million (INR 189.56 crore), a 62% increase from $16.1 million (INR 116.94 crore) in FY18. In FY19, the company also managed to marginally cut down its losses by 1.92% to $8.2 million (INR 59.88 crore) from $8.4 million (INR 61.03 crore) in FY18.

Hector Beverages, the maker of Paper Boat has reported a 20% increase in the financial year 2020. The company’s revenue grew from $26.8 million (INR 195 Cr) in the financial year 2019 to $32.3 million (INR 235 Cr) in the financial year 2020.

Hector Beverages’ valuation was $120.8 million (INR 876 crore) in March 2019. Paper Boat has two factories that produce up to 10 million pouches per month.

As per November 2018 stats, the company distributes its products in over 50,000 outlets and exports them to over 10 countries. The company is moving to America, Britain, France, Canada, Australia, Netherlands, U.A.E, and Malaysia since Indian origin individuals reside in these countries in huge numbers.

In India, significant business for Paper Boat comes from six cities: Delhi, Mumbai, Bengaluru, Hyderabad, Pune, and Chennai.

Financials

Paper Boat Financials	FY23	FY24
Operating Revenue	INR 504 crore	INR 584.9 crore
Total Expenses	INR 599.1 crore	INR 642.3 crore
Profit/Loss	Loss of INR 90.56 crore	Loss of INR 47.14 crore

In 2024, Paper Boat’s revenue from operations increased by 16.1%. The company reported revenue of INR 585 crore in FY24 which is a hike up from INR 504 crore in FY23. Paper Boat’s total expenditure also rose by a marginal 7.2% to INR 642.3 crore in FY24, a slight increase from the previous year, which was INR 599.1 crore in FY23. The company on the other hand did manage to lower its losses significantly, from INR 90.56 crore in FY23 to INR 47.14 crore in FY 24. Which is an impressive 47.9% decline from the previous financial year.

Paper Boat Short Film

FAQs

Is paper boat an Indian company?

Paper Boat is India’s fastest-growing consumer brand, selling different traditional Indian beverages and foods.

Who is the founder of Paper Boat?

Neeraj Kakkar, James Nuttall, Suhas Misra, and Neeraj Biyani are founders of Paper Boat.

Why is paper boat called paper boat?

Paper Boat” is reminiscent of playing with paper boats as a childhood memory. It’s a nostalgic feeling. The company’s name revolves around this nostalgia.

What is special about paper boat?

The company’s aim is to preserve traditional recipes of India using innovation to make ethnic Indian drinks. Paper Boat does not use artificial coloring or preservatives in its products.

November 21, 2024

Top Sponsors of the ICC T20 World Cup 2024
Lots of businesses are putting their money into the Twenty20 World Cup 2024, the biggest event in international cricket that is currently underway. With over 200 million viewers for the most recent tournament in 2022, the Cricket World Cup is second only to the FIFA World Cup in terms of viewership. Having said that, the tournament’s enormous viewership makes it a tempting opportunity for businesses to showcase their goods and services during commercial breaks. Companies can take advantage of the fact that spectators are monitoring the game ball by ball to boost sales by airing commercials during overs, time-outs, and innings changes. Even this year, many businesses are putting their money into the ICC Twenty-20 World Cup 2024, which is why several major corporations have secured attractive sponsorship deals to increase their sales. The ongoing tournament is the ninth edition in which almost 20 international cricket teams are participating.

Here are the top sponsors of the ICC T20 World Cup 2024:

Premier Partners
- Emirates
- Aramco
- DP World
Global Partners
- Coca Cola
- IndusInd Bank
Official Supporter
- Near
- FanCraze
Premier Partners

Top Sponsors of the ICC T20 World Cup 2024 – Premier Partners

As per the recent data available on the International Cricket Council’s (ICC) website, three companies have acquired Premier Partnership in the ICC T20 World Cup 2024.

Emirates

In May 2024, the International Cricket Council (ICC) and Emirates, the biggest international airline in the world, announced a renewal of their global relationship for multiple years. Incorporating 28 ICC men’s and women’s events until 2031, including the Champions Trophy, T20 World Cup, and Cricket World Cup, the long-standing collaboration is already in its third decade and is poised to become one of the most established in world sport. Officials from the International Cricket Council (ICC) will wear Emirates’ Fly Better branding while they play in the United States and the West Indies, and the company will maintain exclusive naming rights to the Emirates ICC’s Elite Panel of Umpires and Match Referees, per the agreement.

Aramco

In October 2022, the ICC became a prime partner with Aramco, a pioneer in integrated energy and chemicals, after striking a partnership with the company. As per the contract, the company’s logo will appear on Player of the Match trophies going forward. Aramco has joined Emirates in extending their association with the ICC from the 2023 Men’s ODI World Cup to a further four years. Their logo is currently visible at the ongoing 2024 T20 World Cup and it will be featured in October for the women’s version. It has been reported that the sum being paid to the ICC is twice as much as what was originally agreed upon in 2022. In both the 2022 and 2023 Indian Premier League seasons, Aramco was a major sponsor.

DP World

The partnership is timed to align with cricket’s global expansion plan, which aims to host more cricketing nations with world-class ICC tournaments in the coming years. With businesses in 75 countries across 6 continents, DP World is in a prime position to assist the International Cricket Council (ICC) with its increasing logistical demands as the number of countries hosting ICC events grows. This includes nations like Namibia and the United States, which will be co-hosting future World Cups.

From the cork in the balls to the linseed oil on the bat, DP World helps provide cricket to people all over the globe, from grassroots to professional, by organizing major international events and ensuring the smooth flow of equipment and infrastructure.

The logistics skills of DP World will improve the efficacy of cricket’s worldwide events, and their daily activities comprise 10% of world trade. The current global contract between the ICC and DP World does not expire until 2024, although both organizations are likely to renew their cooperation.

ICC T20 2024 World Cup’s Media Rights: A Money-Minting Entity to Hold On To

How companies earn by paying hefty amounts to acquire media rights for ICC T20 World Cup 2024, let’s find out in this article.

StartupTalkyNitin Konde

Global Partners

Top Sponsors of the ICC T20 World Cup 2024 – Global Partners

Coca Cola

In a recent announcement, the ICC and Coca-Cola extended their global collaboration for eight years, covering all three forms of ICC World tournaments until 2031. The Coca-Cola Company’s brands will serve as exclusive non-alcoholic beverage partners under the partnership. The ICC Cricket World Cups, ICC Twenty20 World Cups, and ICC Champions Trophies, as well as all other major men’s and women’s sporting events, are all covered by the agreement until the end of 2031. A significant international tournament for men and women will be held annually as part of the agreement, with a World Test Championship Final held every two years.

IndusInd Bank

IndusInd Bank has recently announced its partnership with ICC as a Global Partner for future events, which will last for multiple years. Through its status as an ICC’s Global Partner, IndusInd Bank can leverage a variety of branding and content assets that help strengthen relationships with stakeholders, employees, and consumers. The cooperation showcases the Bank’s dedication to its sports project ‘IndusInd ForSports,’ which aims to improve people’s lives by promoting diversity, teamwork, and excellence in sports. At the heart of this partnership is the Anthem Buddies Contest, an unforgettable chance for young fans to join their favorite cricket players as they stand during the national anthems before every match.

Official Supporter

Top Sponsors of the ICC T20 World Cup 2024 – Official Supporters

Near

The ICC and the Near Foundation have formed a revolutionary new relationship to increase participation in the sport through the use of Web3 tools developed on the NEAR Blockchain.

In a move that will bring cricket fans one step closer to their favorite teams and players through the use of Web3 technology, the Near Foundation has been named the official blockchain partner of the ICC. The first joint effort by the two organizations occurred during the ICC Men’s Cricket World Cup, which began in India on October 5. The Near Foundation and the ICC will work together until the end of 2025 as per the signed contract. During that time, the two organizations have promised to collaborate on additional Web3 use cases that bring sports fans closer to the action.

FanCraze

With the announcement of a multi-year partnership agreement, ICC and FanCraze have reached a new level of digital fan engagement. This will be showcased in the exciting new products that will be unveiled during the ICC Men’s T20 World Cup 2024.

Additionally, the declaration covered the impending release of the Web3 fantasy game ICC Crictos SuperTeam, which would have digital video collectibles officially licensed by the ICC. Fans can show the world their cricket knowledge every week with SuperTeam’s weekly challenges, where they may win incredible prizes by constructing fantasy teams using their ICC Crictos. This fascinating collaboration will expand upon the excellent work that ICC Crictos has done over the last two years in introducing both male and female cricket fans to the sport.

By entering into these partnerships and agreements, the ICC can boost cricket’s profile on a global scale and enhance its revenue. Companies gain money during ICC tournaments by advertising their products and services during live events and their live broadcast, and all of these sponsorship deals address one crucial aspect: promoting cricket as an appealing sport so that other nations may come in. It is a win-win situation for both ICC and the companies.

FAQs

Who are the premier partners of ICC T20 World cup 2024?

The premier partners of ICC T20 World cup 2024 are Emirates, Aramco, and DP World.

What is the latest deal between ICC and Coca-Cola?

In a recent announcement, the ICC and Coca-Cola extended their global collaboration for eight years, covering all three forms of ICC World tournaments until 2031.

Who are the official supporters of ICC T20 World cup 2024?

The official supporters of ICC T20 World cup 2024 are FanCraze and Near Blockchain.
June 5, 2024
Coca-Cola vs. PepsiCo: Difference in Their Business Model & Marketing Strategies

There are hundreds of beverage brands offering a variety of drinks to consumers. But PepsiCo, Inc. and Coca-Cola Co. are leaders in the global beverage industry. They are the world’s largest beverage manufacturers. Their business models are similar in terms of flagship products and ideal consumers and industry.

The Coca-Cola company was founded in 1892 with its headquarters situated in Atlanta, USA. The PepsiCo Company was founded in 1898. At that time, its name was Pepsi-Cola. The company merged with Frito-Lay, Inc. in 1965. After that, its name changed to PepsiCo. The headquarters of the company is situated in New York, USA.

PepsiCo operates several brands including Tropicana, Frito-Lay, Gatorade, Quaker, etc. The world’s top soft drink brands, such as Coke Sprite, and Fanta are brands owned by Coca-Cola company. We can find so many key similarities and differences between these two business models. The comparisons between these two business models are given below. Also, we’ve listed the pricing strategies of Coca-Cola and PepsiCo and the Marketing Strategies of Coca-Cola and PepsiCo.

Coca-Cola vs. PepsiCo: Strengths
Coca-Cola vs. PepsiCo: Weaknesses
Coca-Cola vs. PepsiCo: Business Model
Coca-Cola vs. PepsiCo: Pricing Strategy
Coca-Cola vs. PepsiCo: Marketing Strategies

Coca-Cola vs. PepsiCo: Strengths

PepsiCo has a brand value of over $18.2 billion and has ranked 36th in the most valuable brands in the 2020 list prepared by Forbes. Sales of beverages and snack foods of the company are coming under one umbrella. It made PepsiCo a diversified and stronger business. It had 60% of its revenue from the food business and the remaining 40% from the beverage industry in 2022.

Products of PepsiCo

The company has 23 brands, including Pepsi, Fritos, Doritos, Pepsi Max, Diet Pepsi, etc. Each one makes more than $ 1 billion annually from sales. PepsiCo has a strong global presence in more than 200 countries around the world. It utilizes Direct Store Delivery (DSD) for its distribution network and supply chain. So the distributors deliver snacks and beverages directly to small stores.

The target audience of PepsiCo is the younger generation. They stand as a brand for the youth. To face the challenges and increase resource sustainability, the PepsiCo Company works with many community-based organizations.

In the case of Coca-Cola, it has strong a and unique brand identity. In 2011, it got the “highest brand equity award” from Interbrand. The company has a larger global presence. They are selling products in more than 200 countries. They also sell 1.9 billion bottles per day.

Customer loyalty is another strength of Coca-Cola. They are one of the most emotionally connected brands in the US. It is difficult to find substitutes for them. Coca-Cola has the 3rd rank in the Best Global Brand list annually prepared by Interbrand. According to the Forbes List of Most Valuable Brands, it ranked 6th with a brand value of $64.6 Billion in 2020. Also, it has more market share than PepsiCo in the beverage industry.

Products of Coca-Cola

Diet Coke, Sprite, Limca, Maaza, and Fanta are the top-growing brands of Coca-Cola. The distribution network of the company is more extensive and efficient in the world. They have almost 250 bottling partners. In 2016, Coca-Cola acquired the largest soy-based beverage brand in Latin America named “Ades” and expanded its beverage portfolio through this.

Here’s What No One Tells You About Business Model Of Foodpanda

Foodpanda is an online food ordering mobile app that connects users to thousands
of local food points. Users can browse through various menus and place orders
for home delivery or pick up at the best price. You can order from a wide
variety of delicious food with just a few clicks. Foodpanda offe…

StartupTalkyKrishna kumar

Coca-Cola vs. PepsiCo: Weaknesses

PepsiCo is over-dependent on soft drinks and packaged foods. It decreases the agility and flexibility of the company. Most soft drinks of PepsiCo have high sugar concentrations and its snacks contain chemical additives. It is not good for your health. Unsuccessful PepsiCo products, such as Pepsi Blue, Crystal Pepsi, etc. have made employees frustrated, and it allowed the growth of competition.

Companies must use their highest position to achieve the common good of society. But in 2017, PepsiCo’s advert featured by Kendall Jenner received criticism. That advert trivialized the Black Lives Matter movement.

Coca-Cola’s biggest competitor is Pepsi and it is preventing them from becoming a leader in the beverage market. In the case of Coca-Cola, the product diversification of the company is very low. They are lacking in the snack food category. At the same time, PepsiCo presented snack items like Kurkure and Lays. This puts Pepsi ahead of Coca-Cola.

Also read: How did Coca-Cola lose $4 billion – Coca-Cola VS Cristiano Ronaldo Complete story

Carbonated beverages are one of the main sources of sugar consumption. It causes health problems such as diabetes and obesity. Coca-Cola is the largest producer of carbonated beverages. Most health experts advise decreasing the use of soft drinks. The company hasn’t found any solution to this problem yet.

Coca-Cola vs. PepsiCo: Business Model

Both Coca-Cola and PepsiCo are towering brands well-renowned in the beverage industry for years and a significant part of their popularity surely comes from their robust business models. Though Coca-Cola and PepsiCo seem quite similar in their product lines and business models, there are slight differences that make each of them unique and speak for themselves.

Diversified Product Portfolio

PepsiCo and Coca-Cola are undoubtedly famous for their beverages under a range of brands but along with that they also bring out many different ancillary products.

When it comes to PepsiCo, it exhibits a truly diversified product portfolio and manages to put equal emphasis on each of its products. The consumer packaged goods industry is the other industry where PepsiCo has its footprints. The products of PepsiCo in the snack food category account for nearly 50% of the company’s total revenues. This diversified business model of the company has made it create and acquire several complementary products in both the food and beverage industries.

On the other hand, when it comes to Coca-Cola, the company purely relies on its beverages and beverage brands for the revenues it collects. The company possesses around 100-plus beverage products of its own.

Coca-Cola’s policy of dominion

Coca-Cola believes in a more focused form of business thereby dominating the beverage industry almost exclusively. Therefore, it minimizes the cross-promotion of multiple products across a wide range of industries.

Pepsi’s unique way of branding

PepsiCo has been successful in branding all of its beverage brands along with its consumer packaged goods interestingly. Unlike the Coca-Cola company, Pepsi manages to equally focus on each of its products with the help of its unique branding, which leads the customers to purchase a second product of Pepsi as soon as they buy the first one owned by the brand.

Also read: How PepsiCo Uses AI in Production, Advertising, and Customer Research?

The Emergence of Energy Drinks

After a successful run of Coca-Cola and Pepsi in the beverage industry with their soft drinks/fizzy drinks, the growing concern of the masses for maintaining their health and fitness led them to opt for newer and healthier options. This resulted in the emergence of energy drinks.

Some new beverage companies hit the markets with their new products but the beverage giants didn’t take a step back and yield to it, but take their steps valiantly forward to make their mark even in this new segment. To diversify its offerings further, Coca-Cola bought a large stake in Monster Drink back in 2014 while Pepsi started producing its energy drink labeled as Mountain Dew Kickstart.

PepsiCo Subsidiaries | List Of PepsiCo Owned Companies

PepsiCo Inc is an American multinational company that manufactures, markets, and distributes snacks and beverages. Know the list of PepsiCo Subsidiaries.

StartupTalkyPV Vyshnavi

Coca-Cola vs. PepsiCo: Pricing Strategy

Pricing Strategy of Coca-Cola

Coca-Cola’s pricing is based on the value that its products create for customers in different situations. The pricing strategy of Coca-Cola is what they refer to as “meet-the-competition pricing“: Coca-Cola product prices are set around the same level as their competitors because Coca-Cola has to be perceived as different but still affordable.

Pricing Strategy of PepsiCo

Pepsi is taking this value-based pricing strategy a bit further with its “Hybrid Everyday Value” model. This pricing strategy is an effort to make customers buy Pepsi not only when it is on sale. They have various sizes of bottles offered at various rates. This is priced according to the quantity of the drinks supplied. The promotion is also done keeping in mind the targeted customers.

PepsiCo’s Net Revenue Worldwide from 2012 to 2022

📃

ST Mentors Presents: List of Top Courses that will get you a High Paying Job or will help in Upskilling and Boosting Your Income 💵💵 |👇 Check the List 👇|

Coca-Cola vs. PepsiCo: Marketing Strategies

Coca-Cola and PepsiCo, being two of the most loved beverage brands dominating the industry for decades surely sport foolproof marketing strategies. When it comes to big flashy advertisements and marketing campaigns, both of them play their parts incredibly well to drive their sales effortlessly.

Both of the brands keep on introducing popular flavors into their drinks. Furthermore, they are also claiming a good foothold even in the relatively new segment of diet drinks and energy drinks. Besides, it is important to note that as the millennials form the core of the customer base that the soft drinks and beverage industry boasts of, both Coke and Pepsi aim to target them first.

Memorable Campaigns of Coca-Cola

Coca-Cola has had its share of brilliantly made ad campaigns that not only went on to drive a considerable amount of sales but also have the brand etched in the minds of the customers. One such advertisement campaign is “Share a Coke with.” This campaign introduced the Coke bottles listed with people’s names on them. It went well with the customers, who not only wanted to see their name printed on Coca-Cola bottles on TV ad commercials but possess the actual bottle with them as a souvenir. The campaign resulted in around 7% growth in the consumption of Coke by young adults.

Coca-Cola Advertisement – Share a Coke with

Coke then launched the famous campaign “Taste the Feeling.” This initiative revolved around the good old feelings and emotions of the people associated with the legendary brand, Coca-Cola. The advertisement picturized groups of friends drooling over ice-cold bottles of Coke and having them together, toasting to their friendship and reliving the memories of their past, evoking a sense of friendship and togetherness.

The advertisement “Holidays are Coming” is yet another one of the famous Coke campaigns that went on to be a huge success. With the idea of holidays, most people associate the feelings of positivity, joy, homecoming, and summer or Christmas holidays. Therefore, this is another campaign that hits on the people’s emotions about Coca-Cola, as a drink, which is associated with fun, relaxation, vacation, and togetherness, and feelings of warmth, friendship, and brotherhood.

Coca-Cola Christmas Commercial

Coke has also scored big with its effective reactive marketing campaigns after the implementation of the sugar tax. This campaign had the advertisements of the company saying “They don’t make them like they used to – we do.” With this campaign, Coca-Cola tried to hint at the authenticity of the taste of Coke, which has not changed in the 132 years that the brand has seen, thereby encouraging people to taste the authentic flavor of Coke.

Here’s a detailed analysis of Coca-Cola’s Marketing Strategy and Campaigns.

Want to Work in Top Gobal & Indian Startups or Looking For Remote/Web3 Jobs – Join angel.co

Angel.co is the best Job Searching Platform to find a Job in Your Preferred domain like tech, marketing, HR etc.

Click Here to Join angel.co

Major Campaigns of Pepsi

Pepsi’s advertising campaigns are a lot different than Coke’s. This brand likes to experiment with the latest developments and work with current celebrities. Pepsi’s advertisements are either purely witty or catapulted by its rivals, with a tint of humor.

Pepsi is also big in terms of the celebrity collaborations they make for their advertisements. Over the years the brand has been associated with a whole range of big names from the singing and acting industries. People like Britney Spears, Cindy Crawford, Cardi B, and more have already been roped in by the brand so far, which resulted in multiplying the overall sales of the brand.

A popular campaign brought out by Pepsi featured a young boy standing on 2 Coke cans to reach a can of Pepsi. These kinds of adverts have proven quite successful for the brand that believes in coloring their campaigns with a tinge of humor. However, on some occasions such humor also resulted in backfiring against the brand, even harming their reputation at times.

Pepsi Commercial

The Prominent Difference in the Marketing Campaigns of Pepsico and Coca-Cola

While Coca-Cola wants to empower friends, college-goers, students, and other professionals to come together and relive their days as young adults and toasting to their brotherhood, PepsiCo has marketed the products in such a way that the present generation can connect with them. PepsiCo on the other hand has been successful in creating advertising campaigns that bring in the newer elements of the age, a bit of wit, and ooze “coolness” or inject the perception of being “cool” and thus different and superior to other tastes.

No doubt both of them have been equally successful with the help of their innovative ideation and the implementation of unique marketing campaigns.

The Rapid Growth Of Foodtech Services In India

The application of technology to food innovation forms the core of the foodtech vertical. Nicolas Appert’s improvement in 1810 of the canning procedure is an
early example of foodtech innovation. The emphasis was on safeguarding
sustenance. The procedure wasn’t called canning at that point, and App…

StartupTalkyDevashish Shrivastava

Hero is hiring Engineering and MBA students via Hero Campus Challenge Season 8!

Hero Campus Challenge Season 8 is an opportunity for you to peek into the world of Hero by working on real business challenges.

Click Here to Apply

FAQs

What is the structure of Coca-Cola?

The organizational structure for Coca-Cola is designed in such a way as to suit the changing needs of the customers. It uses a decentralized system of management, which is divided into two operating groups; the Bottling Corporate and Bottling Investment.

What is the production cost of Coca-Cola?

It should be around 15–16 Rs, including the cost of sugar which is over 100 Mg in one liter of the bottle.

What is the pricing strategy of Coca-Cola in India?

The pricing strategy of Coca-Cola is what they refer to as “meet-the-competition pricing”: Coca-Cola product prices are set around the same level as their competitors because Coca-Cola has to be perceived as different but still affordable.

What is the difference between Coca-Cola and Pepsi’s marketing strategies?

A large part of Pepsi’s marketing budget goes to digital marketing and advertising. Apart from that, a large sum is also spent on television advertising and other traditional methods of advertising. Any leading brand is investing heavily in digital technology for marketing and a better customer experience.

Coca-Cola works on building Customer relationships and making their production and distribution more efficient and cost-effective.

What is Coca-Cola’s business strategy?

Coca-Cola is evolving its business strategy to become a total beverage company by giving people more of the drinks they want – including low and no-sugar options across a wide array of categories – in more packages sold in more locations.

September 8, 2023
List of Top 25 Brands Endorsed By Alia Bhatt

It has become common to see top-of-the-line celebrities endorsing brands on-screen. The demand for the right brand ambassadors is so high that many brands even compete with each other for the right person that would fit in well with the brand’s ideology and its products. Choosing the face for the brand with qualities of social relevance, commercial appeal, and brand value is one of the most essential parts of marketing strategies in the 21^st century.

One of the celebrities that are most in-demand for endorsements is Alia Bhatt, as she has all the criteria needed by the advertisers these days. Alia Bhatt is a British-born Indian actor and singer that works predominantly in the Bollywood industry.

The actress is known for her work in movies like Student Of The Year, Raazi, Highway, 2 States, Udta Punjab, Dear Zindagi, Gully Boy, etc. Alia is one of the most popular and the highest-paid actresses in the country and was also featured in Forbes India’s Celebrity 100 and Forbes Asia in their 30 Under 30 list of 2017.

Despite her acting career, Alia also launched her own line of clothing called Ed-A-Mamma, a production company Eternal Sunshine Productions, and is also a founder of ecological initiative CoExist. Alia Bhatt is known to charge over Rs. 1 to 2 crore per day for the endorsements she does. Alia Bhatt’s brand value surged to USD 102.9 million in 2022, a significant increase from USD 68.1 million in 2021, securing her position at the top of the list. In this blog, we will explore the impressive list of brands that Alia Bhatt has endorsed, highlighting her influence and impact in the advertising world.

Brands Endorsed by Alia Bhatt:

Aurelia
Blenders Pride
Netflix
Cadbury
Cornetto
Flipkart
Lays
Garnier
Manyavar
Frooti
PhonePe
Samsung
Duroflex
Philips
Tresemme
Hero MotoCorp
Maybelline
Sunsilk
MakeMyTrip
LUX
Uber Eats
Sunfeast Dark Fantasy
Nokia
Gionee
Caprese

Aurelia

Aurelia, the clothing brand announced its first campaign on February 16, 2022, which will be featuring Alia Bhatt. The maiden campaign of the TNCS Clothing’s ethnic apparel brand is termed “Be Compliment Ready” and will be a series of films with humorous undertones, which will be aiming to highlight the beauty of effortless styling. With the start of the new year 2022, this Aurelia ad will be among Alia Bhatt’s new ads.

Alia Bhatt’s brand endorsement with Aurelia has brought together the best of traditional Indian wear and contemporary fashion. With Alia’s magnetic personality and fashion-forward approach, Aurelia continues to thrive as a go-to brand for ethnic wear enthusiasts across the country.

List of Indian Clothing Brands Founded by Women

Indian women are now aspiring entrepreneurs and doing great business. Here is a list of some Indian clothing brands that are founded by women.

StartupTalkyRia Puneyani

Blenders Pride

On January 11, 2022, the announcement was made that Alia Bhatt would be the new face of Blenders Pride, a renowned premium whiskey brand in India. Owned by Pernod Ricard and launched in 1995, Blenders Pride has gained popularity for its unique blend of Indian grain spirit and imported Scotch malts, offering a distinct and refined taste without any artificial flavors.

The recent campaign film titled “Made of Pride” features Alia Bhatt, showcasing her remarkable journey to success. The advertisement captures Alia’s unwavering determination and showcases her “never give up” attitude, highlighting her pride in her accomplishments.

The collaboration between Alia Bhatt and Blenders Pride represents a synergy between the brand’s values and the actress’s persona.

Netflix

Netflix is an American subscription-based video streaming service and production company that was launched in August 1997, and has grown to be one of the most liked OTT platforms among the world of platforms available today including Amazon Prime, Hotstar, ALTBalaji, Zee 5, Voot, SonyLIV, Hoichoi and more.

The popular on-demand video streaming platform collaborated with Alia Bhatt on December 14, 2021, to announce the slashing of its subscription prices in India.

How Does Netflix’s Marketing Keeps Subscribers Hooked?

Netflix’s marketing strategy is centered around high-quality content, personalized recommendations, and data analytics to attract and retain subscribers.

StartupTalkyArchana Karthikeyan

Cadbury

Cadbury, a name that needs no introduction, has become synonymous with chocolate, especially in India. Originally known as Cadbury’s and Cadbury Schweppes, it is a British multinational confectionery company that is now fully owned by Mondelez International. With its headquarters located in Mumbai, India, Cadbury has established itself as a household name in the chocolate industry.

One of Cadbury’s popular chocolate wafer products in India is Cadbury Perk. In an exciting announcement, Alia Bhatt, a youth icon among Indian actresses, was revealed as the face of the Cadbury Perk brand. The association between Alia Bhatt and Cadbury Perk adds a touch of youthful exuberance and charm to the brand. In the Cadbury Perk ad that premiered on March 5, 2021, Alia Bhatt captured the hearts of audiences with her infectious energy and vibrant persona.

Top 5 Creative Campaigns of Cadbury that will leave you amazed

Cadbury always comes with some creative campaigns. The brand has always amazed everyone with its quirky ads. So, lets look at top 5 Campaigns of Cadbury.

StartupTalkyPratyusha Srivastava

Cornetto

Cornetto is one of the well-known brands of frozen desserts in India. Cornetto or the “little horn”, as it is known in Italian, is originally an Italian brand of frozen dessert. The company first introduced Cornetto in 1959 and is manufactured and owned by the Anglo-Dutch company Unilever.

Alia Bhatt has been the brand ambassador of Cornetto, marketed as Kwality Walls Cornetto, and had collaborated on numerous occasions in “Do uh like Cornetto” and others, the latest one of which is in the form of the campaign titled “make the first move”, featuring Alia and Rohit Saraf.

Flipkart

Flipkart is one of the top e-commerce platforms with its headquarters in Bengaluru, Karnataka. Flipkart held over 39.5% of the market share of the e-commerce industry and has acquired companies like Myntra and PhonePe over the years.

Flipkart made Ranbir Kapoor and Alia Bhatt its brand ambassadors in 2019 and launched the sixth edition of the “India Ka Fashion Capital” campaign, which was a success right away. The eCommerce giant had last launched the 9th edition of its campaign in November 2021, which had Alia in it and was an equal success!

In an interview, Vikas Gupta the Vice president and marketing head of Flipkart said that:

“They are not only fine actors but also hugely popular style icons. Through this latest campaign and our proposition of ‘Don’t stress, Karo impress,’ we are confident that we will help address consumer concerns and encourage them to interact with our platforms.”

Alia Bhatt’s association with Flipkart goes beyond being just a brand ambassador. She has actively participated in Flipkart’s initiatives and events, engaging directly with customers and fans. Her involvement has not only added star power to the brand but has also created a sense of trust and reliability among consumers.

List of All the Startups Acquired by Flipkart

Flipkart is a popular eCommerce company based in Bangalore. Here’s a look at all the companies owned by Flipkart.

StartupTalkyShalini Rath

Lays

Lays is one of the best potato chip brands from the United States. The company was initially called Frito lays with the Fritos and is currently owned by PepsiCo since 1965. Lays is called by different names across the world, for example, Walkers in the UK and Ireland, Smith’s in Australia, Chipsy in Egypt and the West Balkans, Tapuchips in Israel, Margarita in Colombia, Sabritas in Mexico, etc.

The company was launched in India in 1995 and has so far has had brand ambassadors like Mahendra Singh Dhoni, Gautam Gambhir, Saif Ali Khan, etc. The company made Alia Bhatt and Ranbir Kapoor the brand ambassadors of Lays in October 2019. Both the actors have become part of the ‘Smile Deke Dekho’ campaign and have appeared in many commercials together. The secret behind the campaign is the new Lay’s packaging which showcases how a smile can universally connect and conveys a mood or emotion effortlessly.

Even for the latest Lays campaign, which the company launched in December 2021, Alia Bhatt was seen alongside Siddhant Chaturvedi to promote its thinnest wafers.

Garnier

Garnier is a cosmetics company that is a subsidiary of the French cosmetics company L’Oréal, designed as a mass market cosmetics brand. Garnier Skin Naturals first announced Alia Bhatt as its brand ambassador in 2013. The popular cosmetics brand eventually announced Alia Bhatt as the new face of its hair care brand Garnier Fructis in June 2014. Since then Garnier has featured Alia Bhatt on many occasions after the partnership happened. Furthermore, it also takes credit for bringing Alia and her mother Soni Razdan on the screen for the first time in its Fructis ad in 2015.

The latest Garnier advertisement was that of Garnier Light, which was launched in June 2020 that had Alia Bhatt in it.

Top Cosmetics Brands in India | Popular Cosmetics Brands

The cosmetic brands in India have seen great growth over the past years. Look at the top cosmetics brand in India which provides best products.

StartupTalkyMuskaan Kapoor

Manyavar

Manyavar was originally created by Ravi Modi in 1999, the brand is credited for reinventing the men’s ethnic wear category. The company is also known for wedding wear and is a one-stop-shop for grooms, brides, and the family providing a wide range of clothes for all the functions.

Manyavar now owns a retail space of 4,50,000 sq.ft with more than 450 stores which include 60 flagships. It also has 12+ international stores across 173+ cities in countries like India, the USA, Bangladesh, Nepal, and UAE. Initially, Anushka Sharma and Virat Kohli were the brand ambassador of Manvayar Mohey but the brand then replaced the power couple with Alia Bhatt in August 2019, which was later confirmed in September 2019.

Since then, actresses have been featured in many of its ads, the most recent commercial has Alia playing the role of a bride in the Manyavar Mohey range of clothes. In a statement, Alia said that she was extremely excited to work with the company and that looks forward to connecting with young women everywhere, through this campaign, which is all about a bride’s emotions on her special day.

List of Brands Endorsed By Umesh Yadav

Umesh Yadav is a popular Indian cricketer and the country’s fastest bowler with a net worth of $8 million. Here are the brands endorsed by Umesh Yadav.

StartupTalkyPV Vyshnavi

Frooti

Frooti is the second-largest mango-flavored drink sold in India. It is a flagship brand and one of the most successful drink products made by Parle Agro. The brand was originally launched in 1985 in the tetra pak packaging and now in PET bottles and rectangular tetra packs.

Frooti can be found in the countries such as the USA, UK, UAE, Canada, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. The drink has had many popular celebrities like Allu Arjun, Shah Rukh Khan endorsing the brad before.

The brand spent 40% more on its marketing in 2013 and made Alia Bhatt its brand ambassador in 2017. Nadia Chauhan, the Joint Managing Director at Parle Agro said that :

“The mango-based drinks control over 90% of the total market, which is why we need to re-invent ourselves within the segment. With the help of Alia, the new product will address different target consumers and will build the Frooti franchise further.”

The Frooti company roped in Ram Charan along with Alia Bhatt in its latest advertisement that was rolled out on April, 2023.

PhonePe

PhonePe is an Indian financial payment and e-wallet company based out of Bengaluru. Founded by Sameer Nigam, Rahul Chari, and Burzin Engineer, and launched in December 2015, PhonePe has been an industry leader in the digital payments sector in India.

The popular fintech company is another big name that one can recount while listing Alia Bhatt’s brand endorsements. The fintech giant roped in the daughter of filmmaker Mahesh Bhatt in February 2020 along with Aamir Khan as the brand ambassadors. The first PhonePe advertisement with Alia Bhatt came out in the month of October in the same year. The newest PhonePe ad titled was rolled out on Oct 21, 2022, which featured Alia Bhatt.

Top 11 Best Online Payment Gateways in India 2023

A payment gateway provides a secure and convenient way for customers to make purchases online. Here are the best online payment gateways in India.

StartupTalkyAshwini

Samsung

Samsung Electronics is a South Korean electronics company founded on January 13, 1969, and headquartered in the Yeongtong District of Suwon. In 2019, Samsung became the world’s second largest technology company by revenue, which boasted a market capitalization of $520.65 billion.

Samsung India also roped in Alia Bhatt as the brand ambassador of the premium Galaxy range of smartphones on August 18, 2021. This eventually led Alia Bhatt to advertise its Galaxy Z foldable phones, the recent one of which advertises the Galaxy foldable phones along with featuring the Samsung Global Goals app. This app is integrated into all Galaxy smartphones and helps the users to contribute the causes that matter most to them in a simple manner.

Samsung Failures | List of Failed Products of Samsung

Samsung is one of the most valued brands in the world for electronic devices, but some of its products failed. Here are some Samsung failures.

StartupTalkyRoshni Tamta

Duroflex

Founded in 1963, Duroflex is a mattress and sleep solutions provider headquartered in Bengaluru that was started in Alleppey by the late PC Mathew. One of the trusted sleep solutions service providers, Duroflex had roped in Alia Bhatt as its brand ambassador and has then featured Bhatt in some of its advertisements, the first of which was launched in August 2021. The latest one ad “Alia’s Secret is Out” was launched in Sep 16, 2022.

Top 11 Mattress Brands in India for 2022

The mattress industry in India is seeing a great spike in both online and offline sales. Here is the list of Indian Mattress Startups.

StartupTalkyPratyusha Srivastava

Philips

Philips is one is the most trusted electronic multinational company that was originally founded by Gerard Philips in 1891. The company has its headquarters based in Amsterdam and was formally one of the largest electronics companies in the world.

The company is currently focused on the area of health technology and is branching into other sectors. Philips is known to have over 80,000 people in 100+ different countries. The company signed Alia Bhatt as its brand ambassador for its beauty range.

The actress has done many ads for Philips endorsing its hair appliances from the range of Philips Kerashine and a variety of depilation devices. In a statement, the company said that the actress will help the company take the style revolution among the new age Indian women to the next level. The most recent advertisement of Philips where Alia Bhatt was featured was the Right Heat campaign where the electronics giant focused on bringing its innovative solution, Philips Hair Straightener, which was rolled out in Feb 15, 2023. This is one of Alia Bhatt’s new ads for electronics brands.

Human Hair Industry in India: How Big Is It and Its Future?

India is the second largest exporter of raw human hair in the world. Here you know all about the Indian human hair industry its growing future.

StartupTalkyRevathy Nair

Tresemme

Tresemme is an American brand of haircare products the first product of which was manufactured in 1947 by the Godefroy Manufacturing Company in Manhattan, New York City.

The Indian subsidiary of the popular haircare brand, Tresemme India roped in Alia Bhatt as the new face of the brand in place of Jacqueline Fernandez on October 10, 2020.

Top 15 Salon Franchise in India you should consider in 2022

Salon franchise is one of the most profitable businesses in India. If you want to start a franchise here are Top 15 Salon Franchises to consider.

StartupTalkyPooja Uniyal

Hero MotoCorp

Formerly known as Hero Honda, Hero MotoCorp is an Indian multinational scooter and motorcycle manufacturing company founded in January 1984 by Brijmohan Lall Munjal. With over 37% of the market share in the two-wheeler industry, the company is hailed as the largest manufacturer of two-wheelers in India and in the world.

Hero MotoCorp is another company that has rooted for Alia Bhatt when it announced its partnership on June 20, 2014. The latest Hero advertisement was to promote its Hero Pleasure scooter that was rolled out on January 10, 2022, was the last Alia Bhatt advertisement of the brand.

Maybelline

Maybelline, also known as Maybelline New York is an American multinational company that offers a wide range of cosmetics, skincare, fragrance, and personal care products that are loved by women around the world. Maybelline was acquired by L’Oreal the French cosmetic conglomerate in 1996 and has its base or is headquartered in New York.

Maybelline New York is known to be the number one global cosmetics brand as it is available in over 129 countries worldwide, offering more than 200 products at affordable prices. Alia has been the face of Maybelline since 2013 and has appeared in many ad commercials endorsing its products.

In an interview, Satyaki Ghosh, Director, L’Oréal Consumer Products Division, said that:

“We are thrilled to have Alia as the ambassador on Maybelline because she represents the young, contemporary cosmopolitan girl who is attuned to fashion at all times and loves to wear make-up.” He also added that with the launch of the BabyLips Kiss Song, the company hopes to do something different for their consumers and engage with them as much as possible with the brand.

Top 10 Leading Cosmetics Startups in India

The cosmetic industry is thriving in India. Check out the top cosmetic brands in India that are leading the beauty industry.

StartupTalkyDamini Bhandary

Sunsilk

Sunsilk is a haircare brand owned by Unilever. The British haircare brand that was founded in 1954 and introduced in 1974 in the UK, is a haircare major in India as well. Alia Bhatt partnered with Sunsilk on several ads to date, the recent one of which came out in October 2018.

MakeMyTrip

MakeMyTrip is a popular online travel company from India, founded in 2000 by Deep Kalra. The company has its headquarters in Gurugram and is known to provide online travel services such as flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets among others.

As of 2018, MakeMyTrip has more than 14 company-owned travel stores in 14+ cities, over 30 franchises owned stores in 28+ different cities, including counters at the 4 main airports of the country. The company has its presence in countries such as New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai.

MakeMyTrip announced its brand ambassadors as Alia Bhatt and Ranveer Singh in 2016 and the duo has so far appeared in many television commercials and campaigns that have garnered high visibility and presence across different mediums.

The popular Indian travel-based company has last promoted its “FLAT 25% Off* on First Hotel booking” offer in Apr, 2023, when the Ranveer-Alia duo was seen again.

MakeMyTrip in a statement said that it choose the two actors in order to connect with the brand’s younger target audience and to strengthen the brand’s appeal, stature, and recall.

LUX

LUX is another Unilever-owned brand that is primarily marketed in India, Brazil, Thailand, and South Africa. LUX was introduced in 1925. Lux has a rich heritage of collaborating with leading celebrities from the film and fashion industry, and Alia Bhatt was chosen as the face of Lux, adding to the brand’s star-studded legacy.

Alia Bhatt’s association with Lux brings together her captivating beauty and charismatic persona with Lux’s commitment to providing indulgent and pampering experiences. Through her endorsement, Alia embodies the essence of Lux, which is all about embracing one’s beauty and feeling confident in one’s skin.

Business Model of Top Fast Fashion Brands in the World

The Business model of Fast Fashion Brands has changed on a frequent basis in response to trends, customer preferences, supply and demand.

StartupTalkyAbinaya Arangarajan

Uber Eats

Uber Eats is an American food ordering and delivery platform, which was founded in 2014 by its parent company Uber. The company has its headquarters in San Francisco, California. UberEats operates in over 32 countries and has seen a rise of 30% during the Covid 19 Pandemic as people avoided social interaction for fear of contracting the virus in 2020.

In India however, Zomato acquired all of UberEats stock in January 2020. In exchange, Uber also got 10% stakes in Zomato and Zomato would gain all the users of UberEats in India. Uber Eats has so far gained popularity among consumers across 37 cities in India to order food of their choice at the click of a button.

Uber Eats made Alia Bhatt its brand ambassador in 2018, who has appeared in many of its commercials and campaigns. Commenting on why the company choose Alia Bhatt, the company said that the actress’s effortless performances in bringing out the essence of every character she plays, she has positioned herself as one of India’s most loved youth icons.

The Uber-owned food aggregating and delivery startup launched its latest advertisement in January 2019 titled “Everyday Moments” which featured Alia Bhatt.

How to start a Business with Uber & Ola in 2022

If you want to start a cab business with Ola or Uber, then here is a complete guide to starting a business with Uber & Ola in 2022.

StartupTalkyShruti Jalan

Sunfeast Dark Fantasy

Sunfeast Dark Fantasy is a popular snack brand that is owned by ITC Limited. The brand is known for its products such as premium chocolate crème flavored biscuits and cakes. The Dark Fantasy Choco Fills is one of the top biscuits found in the market as it has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging.

In an interview, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said that:

“The story beautifully captures the idea of ‘Everyday Chocolate Cravings’, and also establishing Dark Fantasy as a superior and unique alternative during Meetha occasions. Alia plays a character of a girl addicted to chocolates and Dark Fantasy, which gives you an irresistible chocolate experience.”

The company made Alia Bhatt its brand ambassador in 2019 and the actress has appeared in many of its ads. Its commercial ad showcases how the brand aspires to position itself as the ‘New Meetha’, which people can take pride in serving their guests. The latest Sunfeast ad “New Dark Fantasy Coffee Fills” was launched in Mar 30, 2021.

Nokia

Nokia, a renowned Finnish brand in the telecommunication, information technology, and consumer electronics industry, has a rich history dating back to 1865. It is widely recognized as one of the most notable mobile manufacturers globally. In an effort to enhance its brand image and connect with a wider audience, Nokia appointed Alia Bhatt as its brand ambassador on October 15, 2018. Since then, Alia has been featured in several captivating advertisements for Nokia, showcasing the brand’s innovative technology and its commitment to excellence.

6 Reasons Why Nokia Failed?

Nokia once enjoyed unrivaled dominance but failed badly after 2013. Why did Nokia Fail? Let’s get insights into the top reasons for Nokia failure.

StartupTalkyDevashish Shrivastava

Gionee

Gionee, a prominent Chinese smartphone manufacturer, has its headquarters in Shenzhen, Guangdong. Established in 2002, the company has expanded its presence across various countries including India, Taiwan, Bangladesh, Nigeria, Vietnam, Myanmar, Nepal, Thailand, the Philippines, and Algeria. In 2013, Gionee entered the Indian market, but due to financial difficulties, it was acquired by Karbonn Mobiles in 2018. During her association with the brand from 2016 to 2018, Alia Bhatt served as Gionee’s brand ambassador, adding to the company’s marketing endeavors and promoting its products.

According to the statement by Arvind Vohra’s, the CEO of Gionee India,

“Alia Bhatt is an actor filled with enthusiasm and zest, characteristics that reflects Gionee’s beliefs”

He also added that

“the actress adds freshness to the brand and associating with the actress will help bring the brand closer to the consumers and will make the brand more relatable.”

List of Brands Endorsed by Anushka Sharma

Anushka Sharma is a Bollywood actress and wife of the Indian cricket teamcaptain Virat Kohli. She is widely known for her diverse roles in the Bollywoodindustry. She has earned a lot of love and respect in the Industry. She has donea lot of TV commercials and endorsed a lot of brands. so, Here’s …

StartupTalkyAlan Joseph

Caprese

Caprese is a popular fashion brand known for its stylish and trendy handbags. The brand offers a wide range of handbags that combine fashion, functionality, and quality craftsmanship. Since 2014, Alia Bhatt has been the esteemed brand ambassador for Caprese. Building upon their successful partnership, Caprese has joined forces with Alia to introduce the captivating Caprese Alia limited edition collection.

Alia Bhatt’s collaboration with Caprese, a renowned handbag brand, exemplifies her impact in the fashion industry. With her role as the brand ambassador, Alia has effectively showcased and endorsed Caprese’s chic and trendy handbags, which resonate with her own impeccable sense of style.

Conclusion

Alia Bhatt’s association with various top brands has solidified her position as one of the most sought-after brand ambassadors in the industry. From renowned fashion labels to leading technology companies and beloved consumer brands, Alia has effortlessly showcased her versatility and influence across a wide range of sectors. Her charismatic presence, relatability, and exceptional talent have made her the perfect choice for these brands to connect with their target audience and enhance their brand value. With each endorsement, Alia has demonstrated her ability to bring authenticity and charm to every campaign, leaving a lasting impact on consumers. As Alia continues to soar in her career, we can expect to see more exciting brand collaborations and further expansion of her endorsement portfolio.

FAQs

Who is Alia Bhatt?

Alia Bhatt is a British-born Indian actor and singer that works predominantly in the Bollywood industry.

What is the brand value of Alia Bhatt?

Alia Bhatt’s brand value is estimated to be around $25 million in 2023, equivalent to 204 Crore in Indian rupees.

What are the top brands endorsed by Alia Bhatt?

The main brands endorsed by Alia Bhatt are Gionee India, Philips, Frooti, Sunfeast Dark Fantasy, Flipkart, Manyavar, Lays, Uber Eats, Make My Trip, Blenders Pride, and Aurelia.

What are the other brands endorsed by Alia Bhatt?

The other brands endorsed by Alia Bhatt are Caprese, Bluestone, Standard Electricals, Fruity Fizz, Coca-Cola, Frankfinn, Nestle Fruita Vitals, Fuji Instax, LUX, among others.

How much does Alia Bhatt charge for brand endorsement?

Alia Bhatt is known to charge over Rs. 1 to 2 crore per day for endorsements.

What is the net worth of Alia Bhatt?

The net worth of Alia Bhatt is 299 Crore INR in 2023.

Has Alia Bhatt contributed to the success of the brands she endorses?

Alia Bhatt’s association with the endorsed brands has undoubtedly contributed to their success. Her popularity, acting skills, and relatability to the target audience have helped in increasing brand visibility, attracting customers, and creating a positive brand image.

How has Alia Bhatt’s brand endorsements impacted her fan base?

Alia Bhatt’s brand endorsements have played a significant role in expanding her fan base. Through her association with diverse brands, she reaches out to a wider audience, including fans of those brands.

June 20, 2023

Tag: Coca-Cola

Shubman Gill’s Brand Endorsements: The Rising Star of Cricket and Advertising

MuscleBlaze

Casio India

TVS

CEAT Tyres

Nike

Beats

JBL

My11Circle

Fiama Men

ITC Engage

beatXP

Gillette

Capri Loans

Bajaj Allianz

Coca-Cola

MRF

Tata Capital

Wings

The Sleep Company

Conclusion

FAQs

Who is Shubman Gill?

Shubman Gill is the brand ambassador of which companies?

What makes Shubman Gill a rising star?

Why is Shubman Gill attractive to brands?

Is Shubman Gill the brand ambassador of Nike?

Warren Buffett: The Oracle of Omaha

Edward Warren Buffett- Biography

Warren Buffett – Childhood

Warren Buffett – Family

Warren Buffett – Education

Warren Buffett – Career

Early Business Career

Warren Buffett – Berkshire Hathaway

Warren Buffett – Investments

Warren Buffett – Personal Life

Warren Buffett – Assets

Warren Buffett – Awards and Achievements

FAQs

Who is known as Oracle of Ohama?

Where is Berkshire Hathaway headquarters?

What is Warren Buffett net worth?

Who is Astrid Menks?

What is Warren Buffett DOB?

What is Warren Buffett full name?

What is Warren Buffett education?

List of All the Brands Owned by PepsiCo | Pepsico Subsidiaries

A Brief History of PepsiCo

PepsiCo Subsidiaries

PepsiCo Beverages North America

Pepsi

Gatorade

Mountain Dew

Naked Juice

Tropicana

Frito-Lay North America

Lays

Sabritas

Cheetos

Doritos

Tostitos

Quaker Foods North America

Cap’n Crunch

Life Cereal

Rice A Roni

Quaker’s products

Pepsico Latin America

Sabritas

Gamesa

Other Regional Brands

Pepsico Europe

Duyvis

Wimm Bill Dann

Lebedyansky

Marbo

Pepsico Africa, Middle East, South Asia (AMESA)

Kurkure

Sabra Dipping Company