Tag: CMS

  • How to hire the Right Web Developer For Your Company? | 20 Must-Ask Questions While Hiring

    When you’re starting a business, one of the most important decisions you need to make is which type of company structure you’ll have and who will fill each role. To help your business succeed, you need employees that are dedicated and willing to do whatever it takes to see the company succeed. In the case of your business being heavily reliant on technology, it might be worth hiring a web developer.

    They are responsible for designing and maintaining websites, as well as helping businesses develop their own websites if they don’t have one already. The Internet has made everything incredibly convenient; from ordering take-out to booking flights and hotels. The e-commerce market is projected to grow at an incredible rate over the next few years because more people are buying goods online rather than in stores.

    If you want your business to stay ahead of the curve, working with a web developer might be something worth looking into. As such, there are several things that you should ask potential candidates before signing any contracts. Doing so will help you pick the right developer and avoid any future problems or misunderstandings.

    The following 20 questions will get you started on choosing the right candidate for your project. So, Let’s get started.

    Experience
    Total Works
    Duration
    Similar Works Before
    Package Details
    Platform Used
    Portfolio
    CMS or Coding
    Mode of Work
    Time Required
    Error Rectification
    Compatibility
    Search Engine Optimisation
    Updates
    Site Security
    Ownership
    Preview
    Images
    Followup Post-Launch
    Right Fit

    Experience

    How long have you been developing websites? You can ask the web developer how long they’ve been developing websites by asking them if they have any previous experience, or if they’ve done any freelance work.

    You can also ask them how many websites they’ve built or where they learned to develop websites.

    Total Works

    How many websites have you personally worked on? The best way to find out how long a web developer has been in business is to ask them how many websites they’ve worked on. If they’re a newbie, there’s no way to know for sure. But if they’ve been around for a while and have built up some experience, this question will give you an idea of their level of expertise.

    Duration

    How long will it take to build the website or web application I need? To answer this question, you need to know what you’re looking for. Do you want a simple website? Or do you want something more complex that requires more time and attention? If it’s the latter, then you’ll likely want to hire a professional web developer.

    There are a few things that can help speed up the process:

    • Have an idea of what you want from your website or web application before contacting a developer so that they can get started on it sooner.
    • Have an idea of how much work needs to be done before hiring a developer so that there isn’t any ambiguity about what needs to be done and when it needs to be done (this makes sure everyone feels like they’re contributing).
    • Make sure that any images or files needed for your project are already available on your computer before contacting someone else so that they don’t have to spend unnecessary time downloading them again.

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    Similar Works Before

    Have you done work similar to what I am looking for, and can I see examples of your work in that area? This question is designed to help you gauge an idea about the candidate’s work. If the answer is “yes,” then it’s likely that the developer has worked with similar clients in the past, which means they’ll know how to handle your project. If you’re not sure, ask them!

    Package Details

    How much will this cost, and what do your services include? There are two kinds of questions you can ask a web developer to help you pick the right one. The first is, “How much will this cost?” and the second is, “What services do you provide?” If you’re not sure how much your project will cost, it’s a good idea to get a quote from the web development company before you start on the work. That way, you’ll know what to expect from day one.

    Platform Used

    What platform do you prefer to build on (WordPress, Drupal, etc.) and why? This question is one of the most important questions to ask when choosing a web developer. It can be difficult to choose between these platforms because they are all so similar in their functionality. However, there are some differences that could make one platform better than another for your business or project. For example, if you’re looking for a website builder that allows you to easily add your own customizations or content later on down the line, WordPress might be right for you. If you want a website builder with more powerful customization tools available at all times, Drupal might be more suited for your needs.

    If you’re not sure which platform would work best for your project, talk with an experienced web developer about what he or she likes about each platform and how it will help with his or her job responsibilities. This should give you a good idea of whether one platform will be more beneficial than another!

    Portfolio

    Do you have a portfolio I can look at? This is the most important question to ask because it’s the one that will help you decide whether or not to move forward with a developer. You should only hire someone if their portfolio is complete, professional, and speaks for itself.

    There are two ways to go about finding a web developer’s portfolio: online and offline. Online portfolios are usually more complete than offline portfolios because they can be updated and revised as needed, but offline portfolios can often be more thorough and detailed than online ones. They’re also easier to find since there isn’t an app for every job in existence (although it’s worth noting that some very niche apps exist).

    CMS or Coding

    Do you use a CMS or Coding? Why? This question is one of the most important ones to ask when hiring a web developer. This question will help you understand whether the job candidate uses CMS (Content Management System) or Coding to develop his task or project. Also, don’t forget to ask why he uses that particular method.

    Mode of Work

    Will you create a new design or are you going to modify an existing template? You should ask this question because it will help you narrow down the field of potential candidates. If a developer is going to create a new design from scratch, they may not have the skills necessary to modify an existing template. This would be a waste of time and money for your company, so it’s important that you find out whether or not they can handle this before you hire them.

    If a developer does have the skills necessary to modify an existing template, then they have the potential to save both time and money by offering their services at a lower price than someone who needs to start from scratch.


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    Time Required

    How long does it take for you to build a website? This is a great question to ask because it helps you get a sense of how dedicated the developer is to their craft. How long will it take them to do the work they’ve agreed to? Will they be able to meet your deadlines?

    The answer will depend on a number of factors, including the complexity of your project and how much time you need them to dedicate. But generally speaking, if you’re looking for a web developer who can create something quickly and effectively, you’re probably looking at upwards of four weeks.

    Error Rectification

    How much time will it take to resolve issues and rectify errors after completion of the website or application? What is the estimated timeline for this process? One of the most important questions to ask a developer is how long it will take to resolve issues and rectify errors after completion of the website or application. The sooner you can get your problem resolved, the better.

    The best way to find out how long this process will take is by asking for some samples of past work. If you’re not sure what you’re looking for, ask about their experience in similar situations. A developer who has never worked on a project with similar problems may not have any idea how long it should take.

    Another important factor is the estimated timeline for this process. Even if the developer provides an estimate that seems reasonable, it’s always best to get a second opinion from another expert before committing to any project.

    Compatibility

    Will my website be compatible with all major browsers and mobile devices? Your website is one of your most important assets, and you need to make sure that it looks sharp and performs well in all major web browsers and mobile devices. One way to do this is by asking if your developer can guarantee that the site will be compatible with the latest versions of all major browsers, including Chrome, Firefox, Safari, Edge, and Opera.

    This will help you find a developer who can help you with future-proofing your site by keeping it up to date with the latest features. It’s also important to ask if they can provide support for any new versions of these browsers—as well as older ones—that might come out in the future.

    Search Engine Optimisation

    Can you build me a website that is search engine optimized (SEO)? By asking this question, you will be able to find out if the developer has any experience in Search Engine Optimisation (SEO) because if they do then they will know exactly what needs to be done in order for the website to rank well on Google and other search engines like Bing and Yahoo!

    You should also ask this question if you are planning on hiring an SEO expert because it will help you narrow down your choices when looking for someone who can help you with your project. You should also ask this question if you are planning on hiring a new web developer because it will give them some idea as to what kind of work they should expect from themselves while working on your project so that they can ensure that everything goes smoothly during their time working with you.

    Updates

    How often will I receive updates on the progress of my website’s development or design? The best web developers will be able to answer this question within minutes. They know how much time it takes to build a site, and they can tell you right away whether or not they’re on track with your requirements. If you want to make sure that any online business will receive regular updates, then you need to work with a skilled web developer.

    Site Security

    How does your company manage the security of your site? This is a question that can be difficult to answer, but it’s important for you to know. If the company is not taking any steps to protect its users from hacking, then it could be putting your business at risk. It’s good practice to ask this question before hiring anyone because it will help you determine if the person has any previous experience in security or not.

    It’s also important that you ask this question because it will help you understand how they plan on protecting your data and what kind of resources they need in order to do so.


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    Ownership

    Who owns the website once it is completed? When you’re looking to hire a web developer, you may be wondering who will own the website once it’s completed. The answer is: that it depends on the type of website you’re building and how important ownership is to you.

    For example, if you’re planning on selling your company or getting into real estate development, then ownership of your website is going to be pretty important—but if you’re just renting out a couple of rooms in your home, it might not matter as much. In that case, there are other factors to consider when deciding who owns the site (like whether or not there will be an ongoing relationship between your company and the developer).

    The bottom line is that it all depends on what kind of project your web developer has on their plate. If they’ve been working with companies like yours for a while now and have built up relationships with them over time (especially if they’ve helped them grow in some way), then they should have no problem giving up ownership of their work when the time comes.

    Preview

    Do I get to preview the site before it goes live? When you’re working with a web developer, you want to know that you’re getting a product that’s going to do what you need and not just a bunch of features that will make your site look pretty but are never going to be useful for you. One way to tell if your web developer has the chops is by asking them this question: “do I get to preview the site before it goes live?”

    The answer should be an unequivocal yes. The more you can see how the site is going to work before it goes live, the more confident you’ll feel in the process. If your web developer says no, or doesn’t answer at all, then it might be time to consider looking elsewhere.

    Images

    What kind of images will you use for my website design? This will help you determine whether your developer takes pride in their work or if they’ll just slap something together without any care.

    If your developer is comfortable with their work, they’ll be able to tell you exactly how many images they’ll need and what kinds of them they want. If not, that’s a red flag! You want a web developer who has a firm grasp on the technical aspects of building a site but also knows how to make it look professional and appealing.

    Followup Post-Launch

    Will there be any follow-up service or support offered by your company after the website launch? When you’re selecting a web developer, it’s important to ask about how long it will take the company to respond to your questions about your new website. Some developers are quick to answer your questions and offer a ton of support after the site goes live, while others may not be as responsive.

    If you want someone who is going to be there for you every step of the way, then look for a company that has an excellent customer service team.

    Right Fit

    How do I know that you are the right fit for me? It’s a good question! The truth is, there’s no easy answer to this. When choosing a web developer, it’s important to consider their experience, their portfolio, and their level of expertise in the kind of work that you need to be done.

    But it’s also important to ask yourself what your own expectations are for your web development team—especially if you’re a business owner or entrepreneur who wants to be able to manage your site while they work on it.


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    Conclusion

    At the end of the day, finding the right web designer for your project can be a daunting task. That’s why it’s helpful to have a list of questions that you can use to gauge whether or not you’re working with someone who’s qualified and capable. Take this list with you as you interview potential candidates, and you should be able to find the right person to bring your dream website to life.

    FAQs

    Who are Web developers?

    Web developers are professionals who create, design, maintain, and update websites.

    What is Portfolio?

    A portfolio is a collection of all previous works of a professional. Employers can take a look at the portfolio to determine the skillset and experience level of the candidate.

    What is SEO?

    SEO stands for Search Engine Optimisation. It is the process by which one can rank his/her site or work on the internet and increase its visibility.

    What is CMS?

    CMS stands for Content Management System. CMS is software that enables creators to create, edit, modify and manage and publish digital content.

  • 10 Best CMS to Look For In 2021 | Best Content Management System

    Want to build your own website to publish relevant content, but don’t have the necessary skills? Well, you’re not the only one facing this dilemma. A lot of content creators are equipped with the best content, yet without the required technical knowledge, they fail to build a website.

    A CMS (Content Management System) is a tool or SaaS, that helps you upload and publish content on a regular basis, without the need for any technical skills. All you need is to have fresh and original content.

    Content Management Systems, abbreviated as CMS, help users curate, manage, edit, and publish content on a website without needing any technical knowledge. It handles and also lets you choose from a collection of templates to create the basic infrastructure of web pages and other functions, and allows you to focus on the content that you publish.

    Here is a brief run-through I’ll come up with within this article. But before that let me tell you how these CMS work.

    WordPress
    Drupal
    Joomla
    Wix
    Squarespace
    Weebly
    Magento
    Blogger
    OpenCart
    Shopify

    How do CMS (Content Management Systems) Work?

    To better understand how a CMS works, let’s compare curating a web page with and without a CMS. Without a CMS, you’ll need to write code for the front end using HTML, CSS, and other scripts; and that isn’t just about it. You will also need to include every media file, and link all databases with your code.

    However, with a CMS (Content Management System), all you need is to write down your content in an interface as simple as MS Word itself. You can also link all media files including images, videos from the media library without having to interact with the server.

    There are various reasons, you would rather have a Content Management System, instead of acquiring the technical skills and then building your website. However, when it comes to choosing a CMS, it can be a bit tricky.

    There are systems such as Magento, that are more popular for creating e-commerce stores while others like WordPress help you publish your blogs. Hence, while choosing a CMS, you need to be sure to make the right choice.

    10 Best CMS Options You Should Check Out Today

    So here we discuss the 10 best Content Management Systems that you can decide on.

    WordPress

    Rating

    4.6/5

    Wordpress Website | Best Content Management System
    WordPress Website 

    WordPress is simply one of the best and most popular Content Management Systems. From hosting to a custom domain, WordPress offers you to choose from a number of different themes and plugins, and create your website in a matter of minutes.

    WordPress offers users a suite of products including blogs, websites, e-commerce, and domains, along with self-hosted solutions. Also, there are a plethora of templates to choose from with themes meant for portfolios, food or travel blogs, and even e-commerce.

    Pros

    • WordPress CMS is user-friendly, as its origin is from blogging only, it gives you a headstart in this matter.
    • It has over 54000 plugins, most of which are free to use by WordPress users.

    Cons

    • Sometimes updates in the system can lead to some small problems on the website and to solve them, you may have to go back to the older version.
    • WordPress has thousands of themes available but some of them contain generic codes that are not needed, which in turn slow down the site.

    Pricing

    Plans Price
    E-commerce Plan ₹ 1152/month
    Business Plan ₹ 640/month
    Personal Plan ₹ 160/month
    Premium Plan ₹ 280/month

    Drupal

    Rating

    4.4/5

    Drupal Website | Best Content Management System
    Drupal Website

    Drupal is a popular Content Management System, with separate suites for Developers, Marketers, and Agencies. From retail to fintech to e-commerce, Drupal offers solutions for all major industries, and users can efficiently and seamlessly build a custom website using its intuitive interface. Moreover, be it security or scaling, Drupal covers all of it with multilingual support and personalization.

    The services that Drupal offers include marketplace, hosting, and training, and makes it simple for users with newsletters, user guides, documentation, and support. You can also choose from a number of themes based on the website or page that you want to build, with the best-in-class tools and services.

    Pros

    • One of the bigges advantages of Drupal is that it is free to use. Anyone can download and use the CMS service according to their project need.
    • Regular software updates is available, fix bugs that can hinder teh experience of the users.

    Cons

    • The interface of Drupak is not a friendly one and without a developers assistance, it us quite a challenge to manage.
    • Modules are limited and third-party modelscan create problem inyour website, if they are not optimised at a proper time.

    Pricing

    Free

    Joomla

    Rating

    4.1/5

    Joomla Website | Best Content Management System
    Joomla Website

    Joomla Content Management System is an extremely flexible platform for content creators across different niches. Joomla offers users thousands of free extensions and templates to choose from, with a multilingual approach.

    The websites you create with Joomla are also mobile-friendly, flexible, and extensible, while also granting you multi-user permission levels. Moreover, with resources such as Developer Network and Security Center, Joomla supports its users with Documentation, Framework, and Joomla code.

    Pros

    • The edit of your content in the website is very easy to do.
    • It is easy to use as the interface is designed in a way that it is user-friendly.

    Cons

    • The number of modules available here are limited.
    • The complexity of Joomla is evident.

    Pricing

    Free

    Wix

    Rating

    4.5/5

    Wix Website | Best Content Management System
    Wix Website 

    Wix is a more popular website builder and offers you a collection of more than 500 ready-to-use templates for different niches. Wix furnishes its users with an intuitive and easy-to-use interface, where most of the website can be built just by dragging and dropping elements, be it media files, buttons, or other website elements.

    Moreover, the websites that you build using Wix are mobile-friendly, and can easily be viewed on your smartphone’s browser. Also, Wix offers you a custom domain that you can use to match the branding of your business for a more professional approach.

    Pros

    • Wix has one of the biggest template collection to choose from. It provides over 500 templates that you can use.
    • The interface of the site is extremely user-friendly, it has got a mobile editor through which you can see how the site would look like in through a mobile and edit according to it.

    Cons

    • Once picked, your content cannot be transferred to another template. It is not changeable.
    • The customization option is limited.

    Pricing

    Plans Price
    VIP ₹ 325/month
    Unlimited Entrepreneurs & Freelancers ₹ 185/month
    Combo ₹ 125/month
    Connect Domain Most Basic ₹ 80/month


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    Squarespace

    Rating

    4.3/5

    Squarespace Website | Best Content Management System
    Squarespace Website

    Squarespace is one of the best website designers out there, if not the best; and even that would be an understatement. Be it a professional website to drive traffic, your own portfolio, or even e-commerce, with award-winning Squarespace designs, you can turn your ideas into reality.

    Squarespace allows you to hire an expert while also offering connected services and enterprise solutions. Moreover, with resources such as blogs, help guides, webinars, and forums, Squarespace supports you to make the best use of its services in an affordable price range.

    Pros

    • Squarespace offers good number of templates to choose from.
    • Squarespace provides everything in a single platform, that is widgets, plugins and apps all are built in here.

    Cons

    • Sqarespace is quite expensive and their plans include single websites.
    • Third-party app, plugins and extensionsre not supported in Squarespace.

    Pricing

    Plans Price
    Personal Plan $16/month
    Business Plan $26/month
    BASIC Commerce Plan $35/month
    ADVANCED Commerce Plan $54/month


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    Weebly

    Rating

    4.1/5

    Weebly Website | Best Content Management System
    Weebly Website

    Weebly allows you to build a professional and scalable website with customizable web page designs and other powerful tools. Have the liberty to use a drag and drop interface, custom fonts, in-built image editor, video backgrounds, and embed audio and videos with stunning quality with Weebly.

    You can build online stores with professionalism along with growing your business with SEO and marketing tools. Maintain your store, manage shipping and track your inventory, all from one place.

    Pros

    • Themes can be changed without any problem.
    • Interface is extremely user-frienly.

    Cons

    • Customer support is not that great and is quite expensive.
    • Image editing in Weebly havesome issues and it doesn’t offer anything good.

    Pricing

    Pricing for Weebly comes in 2 different plans, for the websites and the online stores.

    Website Plans Price
    Free Plan
    Connect Plan $5/month
    Pro Plan $12/month
    Business Plan $25/month

    Online Stores Plans Price
    Pro Plan $12/month
    Business Plan $25/month
    Business Plus Plan $38/month

    Magento

    Rating

    4/5

    Magento Website | Best Content Management System
    Magento Website

    Magento Commerce is another more popular choice for users who want to create an online e-commerce website. Magento offers users an easy and intuitive interface with a simple drag and drops feature to build a website.

    Magento helps users to create an e-commerce website ranging from SMEs to bigger enterprises with excellent scalability. Moreover, you can build your website in accordance with the niche that your website is based on including digital transformation, mobile commerce, or even looking for global expansion.

    Pros

    • Magento has a mobile-friendly configuration and provides customers with great experience through mobile viewing.
    • Customization of templates is possible in Magento.

    Cons

    • Magento is quite expensive.
    • Customization takes time as it is time consuming.

    Pricing

    Pricing based on annual Gross Merchandise Value (GMV) and Average Order Value (AOV)

    Blogger

    Rating

    4/5

    Blogger Website | Best Content Management System
    Blogger Website

    Blogger CMS, as the name suggests is more inclined towards building blogs, and thus attracts more users who wish to create their own blogs and publish content. From a collection of templates, easy-to-use designs, and page layouts, choose the one that suits your content, and also get a free domain to seamlessly publish content. You can also get a custom domain with a paid plan.

    Moreover, you can also get paid with Google AdSense, and point out the content that sells more with the built-in analytics tool that Blogger offers.

    Pros

    • It has got an user-friendly interface, one can use it without any problem.
    • The speed and security of Blogger is saidto be quite good. One just has to focus on creating content, Blogger deals with the speed and security effeciently.  

    Cons

    • It is difficult to create backlinks.
    • Plugins are not available in Blogger.

    Pricing

    Free


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    OpenCart

    Opencart Website | Best Content Management System
    OpenCart Website

    OpenCart is quite a sought-after Content Management System, for its effective and customizable e-commerce stores. OpenCart offers users an interactive Admin Dashboard, along with User Management features with different roles. It also offers you an in-built affiliate system, discounts, coupons, and special offers for retailers, backup, and restorations.

    All these features make OpenCart one of the go-to CMS platforms for e-commerce stores. Also, with all the resources including community forums, documentation, and books, OpenCart offers excellent customer service and support.

    Pros

    • It has various modules and themes from which you can choose from.
    • It is user-friendly and the setup is easier for new users.

    Cons

    • Customization is difficult and it is not suitable for large businesess.
    • It doesn’t have good features like other CMS.

    Pricing

    Free

    Rating

    4/5

    Shopify

    Rating

    4.5/5

    Shopify Website | Best Content Management System
    Shopify Website 

    Shopify is another Content Management System built especially for creating e-commerce websites. It offers you some powerful tools to run your business online and drive sales. Depending on what stage of your business you are in, with Shopify, you can start an online business, move your business online, and even migrate your online business to Shopify. Shopify helps you sell anywhere from online websites to social media, and also advertise and market your business.

    Pros

    • Shopify is really easy to use and the interface is quite simple and people who are not that tech-savvy can also use it.
    • Various themes are available in Shopify to use.

    Cons

    • The customization of the platform is quite limited.
    • The price is a big factor.

    Pricing

    Plans Price Features
    Shopify Basic Plan $29/month All basic features to start a business
    Shopify Plan $79/month More suited for a growing business
    Shopify Advanced Plan $299/month For scaling of business


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    Conclusion

    Choosing the right CMS platform for your startup or business might be difficult but will only help you in the long run. If you are looking for the best CMS platform and website builder for your e-commerce store or blogging then WordPress is the best way to go.

    FAQs

    Which CMS website is best?

    The best CMS website is:

    • WordPress
    • Drupal
    • Joomla
    • Wix
    • Squarespace
    • Weebly
    • Magneto
    • Blogger
    • OpenCart
    • Shopify

    Do you need a CMS for a website?

    If it’s a web application, then you don’t have to start with a CMS—you could, but it might be too much overhead and probably not the smartest idea. Basically, any marketing site should have a CMS.

    How many types of CMS are there?

    There are three broad types of CMS software: open source, proprietary, and Software-as-a-Service (SaaS) CMS, including cloud-based solutions.

    What is the best free CMS?

    The best free CMS for your business is:

    • WordPress
    • Joomla
    • Blogger
    • OpenCart
    • Drupal

    Is WordPress free or paid?

    The core software service in WordPress is free to download and use. However, for WordPress hosting, one has to pay.

  • Sprinklr – Enabling Businesses To Keep Their Customers Happy

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Sprinklr.

    Sprinklr must be certainly familiar to anybody with even a basic understanding of the marketing technology sector. It is an international behemoth that offers a plethora of services that competes with HubSpot.

    It’s a complicated, powerful technology that lets businesses control the customer experience from beginning to end. However, like with other technologies, there are numerous phrases surrounding it, let’s look into them.

    Consumer experience is the aggregate of a consumer’s logical, emotive, perceptual, and behavioural responses at all phases of the shopping experience, including pre-buy, purchasing, and consuming.

    Some firms divide the consumer experience between social and online contacts, whereas others describe the consumer experience as human engagement, such as face-to-face retail service or over-the-phone customer care.

    Sprinklr is a Software as a service customer experience management platform located in New York City. Sprinklr provides a business application that enables all the front consumer-facing departments, from marketing to customer care, to cooperate across different parts of the organization and engage through digital media. Advertising, modern marketing, modern care, modern research, developer portal, and core platform, are among some of the company’s products.

    Sprinklr – Company Highlights

    Startup Name Sprinklr
    Industry Customer experience management
    Headquarter New York, United States
    Founders Ragy Thomas
    Founded September 2009
    Key People Ragy Thomas, CEO & Founder
    Areas Served Worldwide
    Website www.sprinklr.com

    About Sprinklr, and How it Works?
    Sprinklr – Industry
    Sprinklr – Name, Logo, and Tagline
    Sprinklr – Founders
    Sprinklr – Startup Story
    Sprinklr – Vision, and Mission
    Sprinklr – Business Model, and Revenue Model
    Sprinklr – Funding, and Investors
    Sprinklr – Acquisitions
    Sprinklr – Competitors
    Sprinklr – Future Plans

    About Sprinklr, and How it Works?

    Sprinklr is a SaaS software company headquartered in New York, that provides a customer experience management platform. Sprinklr is the firm’s technology, which integrates apps for content management, social media marketing, customer service, collaboration, social advertising, social media monitoring, employee advocacy, and social media research.

    It is a widely used platform for marketing, advertising, research, and other purposes by many big corporations. The technology, which is categorised into 5 sections, is a SaaS software with variable dashboards:

    Modern Marketing: A content management system that enables organisations to provide the correct material to their consumers at the right time, as well as a variety of other features such as Digital Asset Management (DAM), Workflow Automation, Content Analysis, and more.

    Modern Engagement: A social media management system that incorporates Publishing and Engagement, Community Management, Distributed Engagement, and more, that helps organisations to manage social media across 35 channels.

    Modern Research: A research technology that lets firms assess brand equity measures such as brand recognition, user happiness in real time, product perception, and customer loyalty. Product Insights, Benchmarking, Visual Insights, and more features are included. This is where social listening may be done.

    Modern Care: It is a customer service solution that enables companies to use Artificial Intelligence technology to deliver high-volume customer assistance. Peer care, brand care, self-care, and other topics are covered.

    Modern Advertising: A customer engagement system that includes features including an ad manager and composer, a targeting audience manager, a creative library, campaign execution and optimization, paid/owned/earned analytics, and more. Sprinklr claims that it enables accurate and tailored advertising efforts as well as the highest return on investment.

    Sprinklr’s artificial intelligence deep machine learning algorithms are organised into eight tiers. These layers collect and convert all forms of unstructured data from over 30 channels into actionable structured insights, giving organisations a unified platform to manage customer experience at scale.

    The architecture of Sprinklr enforces consistent abstraction and allows users to construct reusable pipeline components for each stage of the machine learning lifecycle, including data collecting, data transformation, model training, model inferences, and machine learning operations.

    Sprinklr – Industry

    In 2021, the SaaS customer management market grew 14.14 percent year over year, and the industry is predicted to grow by $44.17 billion by the year 2025. The market is divided by end-users (retail, manufacturing, BFSI, telecom and IT, and others), as well as region (Europe, North America, APAC, South America, and MEA).

    During the projection timeframe, America will offer the most development potential in the Software as a service customer relationship management market. According to the study, the region will account for 52% of worldwide industry growth and will come to lead the industry by 2025.

    The expansion of the regional market may be ascribed to factors such as business adoption of public cloud services and the rising need for customer data analysis. Furthermore, the growing number of businesses in industries like BFSI, telecom and IT, healthcare, retail, and other end-users would enhance the market of the Software as a service customer service management market globally.

    The increased usage of cloud-based products is driving the Software as a service customer relationship management industry. Accessibility, dependability, and high-source availability are all advantages of cloud computing. These advantages are prompting businesses all around the world to adopt cloud-based applications.

    The usage of SaaS applications such as CRM, HRM, sales management, and financial management is predicted to rise throughout the projection period, thanks to increased expenditures on cloud-computing methods.


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    Sprinklr – Name, Logo, and Tagline

    The name of the firm was inspired by the concept of a brand gently watering its social media presence.

    Sprinklr Logo
    Sprinklr Logo

    Sprinklr’s tagline says, “The world’s leading digital-first, proactive customer experience solution.”

    Sprinklr – Founders

    Ragy Thomas, a technology marketing professional who formerly worked for email marketing firm Bigfoot International, established Sprinklr in September 2009. Thomas started the firm with his own money, running the server out of his own house’s basement.

    Ragy Thomas

    Ragy Thomas - Founder and CEO of Sprinklr
    Ragy Thomas – Founder and CEO of Sprinklr

    Ragy Thomas is an American entrepreneur and executive renowned for creating and leading the customer relationship management platform, Sprinklr. He formerly served as president of Epsilon Interactive, which is now owned by Publicis, and created the email marketing firm Bigfoot Interactive.

    Sprinklr – Startup Story

    Sprinklr was founded on September 24, 2009, in the guest bedroom of the founder and CEO Ragy Thomas’ home in New Jersey, and formally debuted with its first user on January 15, 2010. Dell, Cisco, Microsoft, and Nike were among the first to register for the groundbreaking new platform. They had all been enthralled by Sprinklr’s idea of a Unified Front Office (UFO), as well as the company’s enterprise-class security, privacy, and governance.

    Cut to twelve years later, all of those old consumers are still Sprinklr’s clients, and Ragy is still the CEO. Ragy has assembled an experienced management team over the past, including leaders from  BazaarVoice, Cisco, Salesforce, Microsoft, Procter & Gamble, the White House, and BMC.

    Sprinklr is a speedily growing Software as a service company with five products that cover all front-office tasks (Advertising, Marketing, Research, Engagement, and Care) on a unified cloud with a single customer Id.

    Sprinklr has twenty-two locations in fifteen countries and works with more than a thousand global companies, including many top giants like McDonald’s, Allstate, Microsoft, NASA, Verizon, Philips, Nike, Samsung, Santander, Procter & Gamble, and Shell.

    Sprinklr – Vision, and Mission

    Sprinklr’s mission statement is “To enable every organization on the planet to make their customers happier.”

    Sprinklr’s vision statement, “To be the world’s most loved enterprise software company, ever.”

    Sprinklr – Business Model, and Revenue Model

    Sprinklr’s system is based on a single framework specifically for handling CXM data, allowing for a wide range of client use cases.

    Customer Segment

    Sprinklr operates on a mainstream market business model, with no major client segmentation. The company’s services are aimed at businesses of all sizes and areas.

    Value Proposition

    Risk reduction, convenience, and brand/status are the 3 important value propositions offered by Sprinklr.

    Customers benefit from the company’s convenience by making their lives easier. Its software platform is a full-featured end-to-end platform that integrates owned, paid, and earned media.

    By establishing strong security requirements, the organisation lowers risk. Because of its successes, the corporation has developed a strong reputation. It connects over 4 billion people and serves more than 150 countries. Over 1,200 companies are served, including:

    • Four of the top five banks in the United States.
    • Over half of the Fortune 50 companies.
    • Five of the top eight insurance firms in the United States.
    • Nine of the top fifteen global IT firms.
    • Four of the top seven hospitality corporations are located in the United States.

    Channels

    Sprinklr’s direct sales staff is their primary channel. The firm advertises its services on its social media sites, website,  and at seminars, webinars, and conferences.

    Cost Structure

    Sprinklr’s architecture is value-driven, to provide a premium position through extensive personal attention and regular service improvements.

    Cost of services, a variable item, is most likely the main cost driver. Other key cost drivers include customer support/operations, and sales/marketing both of which are fixed expenses.

    Sprinklr has a single income stream: revenue from the sale of its services and products to clients.


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    Sprinklr – Funding, and Investors

    Date Round Amount Lead Investors
    Sep 9, 2020 Private Equity Round $200M Hellman & Friedman
    Jun 23, 2017 Secondary Market
    Jul 20, 2016 Series F $105M Temasek Holdings
    Mar 31, 2015 Series E $46M Battery Ventures, ICONIQ Capital, Intel Capital
    Apr 29, 2014 Series D $40M ICONIQ Capital
    Nov 5, 2013 Series C $18M Battery Ventures, Intel Capital
    Feb 5, 2013 Series B $15M Battery Ventures
    Mar 7, 2012 Series A $5M Battery Ventures

    Sprinklr – Acquisitions

    Acquiree Name About Acquiree Date Amount
    Nanigans Nanigans provides advertising automation software that powers the in-house performance marketing teams. Dec 3, 2019
    Little Bird Little Bird analyzes social data to deliver insights for smarter enterprise marketing. Nov 17, 2016
    postano.com Postano is a real-time, visual marketing platform that finds and curates the best social fan content Feb 20, 2016
    Booshaka Bookshaka helps marketers leverage customer data to increase sales and engagement. Nov 2, 2015
    newBrandAnalytics newBrandAnalytics offers social BI solutions that deliver consumer intelligence and competitive insights for the hospitality sector. Jun 2, 2015
    Scup Scup is a social media monitoring platform that helps companies take consumer experience through products with multiple acting fronts. Apr 30, 2015
    Get Satisfaction Get Satisfaction is a community platform that fosters online conversations about a company’s products and services. Apr 8, 2015
    Pluck Pluck provides social media software for companies that create communities around their existing web properties. Mar 4, 2015
    Branderati BRANDERATI’s mission is to help brands identify the most passionate “advocate influencers” Sep 3, 2014
    TBG Digital TBG Digital, a Facebook ad optimization platform, enable social network advertisers to monitor and optimize global scale campaigns. Aug 14, 2014

    Sprinklr – Competitors

    Sprinklr’s main competitors are :

    • Hootsuite.
    • Brandwatch.
    • Salesforce.
    • Adobe.
    • Socialbakers.
    • Microsoft.
    • Khoros.
    • Oracle.

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    Sprinklr – Future Plans

    Sprinklr, a software firm located in the United States, plans to construct a development centre in Hyderabad with 200 IT workers. With Telangana IT and Industries Minister KT Rama Rao, the company addressed the idea of building a development centre in Hyderabad. The city’s current IT ecosystem was highlighted by the minister.

    The New York-based corporation’s leadership team told Telangana IT and industries minister KT Rama Rao that the business plans to hire 1,000 techies in the projected Hyderabad centre over the next 3 to 5 years.

    Rao recently visited a conference in New York, during which he emphasised Telangana’s existing IT sector. He also stated that the state government will back the venture completely.

    Sprinklr, which was launched in 2009 by tech executive Ragy Thomas, had its NYSE debut on June 23rd. The company’s platform, Sprinklr, incorporates a number of tools for social advertising, social media marketing, collaboration, content management, employee advocacy, social media research, customer service, and social media monitoring.

    The company employs around 3,700 people in 25 countries. South America, Europe, North America, and Asia-Pacific are all represented by the firm.

    Sprinklr – FAQs

    What does Sprinklr do?

    Sprinklr is a Software as a service customer experience management platform located in New York City.

    Who founded Sprinklr?

    Ragy Thomas established Sprinklr in September 2009.

    How does Sprinklr make money?

    Sprinklr has a single income stream, the company generates revenue from the sale of its services and products to clients.

    Which companies do Sprinklr compete with?

    Sprinklr’s top competitors are Hootsuite, Brandwatch, Brandwatch, Salesforce, Adobe, Socialbakers, Microsoft, Khoros, and Oracle.